Kochouan (胡蝶庵), a long-established tea shop brand based in Azumino, Nagano Prefecture, is relaunching its "Premium Matcha Pudding" as a completely reservation-only, limited-quantity item.
The pudding originally went on sale during an April matcha fair and sold out on the very first day. After receiving an overwhelming response from customers hoping to see it return, the shop decided to bring it back — this time with a new addition: black sugar syrup (kuromitsu) is included for an extra layer of flavor.
Two Ways to Enjoy the Premium Matcha Pudding
The Premium Matcha Pudding is made using carefully selected Uji matcha, handcrafted individually with great attention to detail. With each spoonful, the rich umami of matcha, a pleasant bitterness, and a gentle sweetness make themselves known. The smooth, melt-in-your-mouth texture allows the full depth of authentic matcha to come through.
For this reservation-only edition, black sugar syrup is included as part of the set. Guests can first savor the pudding in its pure form to appreciate the natural matcha flavor, and then add the syrup to discover a second profile — a rich, mellow sweetness that transforms the experience entirely. One item, two ways to enjoy.
Product Details
- Product: Premium Matcha Pudding, Set of 2
- Price: ¥972 (tax included)
- Quantity: Limited to 150 sets
- Sales method: Reservations only (in-store or by phone)
- Reservation period: Saturday, May 30 – Sunday, June 14
- Pickup date: Sunday, June 21
Note: Reservations close once the limit is reached.
Available stores: Azumino Honten, Aeon Toyoshina, Baysiya Azumino Horikane, Matsumoto Kotobuki, Matsumoto Ishishiba, Suwa, Minami Nagano, Nakano
For more details and online shopping, visit the official website: https://kochouan.jp/
