Nespresso is celebrating its 40th anniversary in 2026, and to mark the occasion, a lineup of limited-edition coffee sets and accessories will go on sale from Thursday, March 12. At the same time, a "WITH LOVE." campaign launches, offering prizes to a combined total of 440 winners. The brand's traditional in-house tasting competition, the Nespresso Gold Capsule Contest, is also being opened to Nespresso members for the very first time.
From cultivating coffee cherries all the way to the moment each cup is enjoyed, Nespresso's specialists are dedicated to delivering the perfect brew. High-quality coffee is sealed in aluminum capsules to preserve its flavor, then extracted using purpose-built machines that are simple to operate — making a premium coffee experience achievable at home for anyone.
The anniversary coffee sets come in two versions: one for the Original system and one for the Vertuo system. The Original set features three coffees, including "Nespresso | Caffè Florian" — a special collaboration with Caffè Florian, a historic coffeehouse that has been serving guests in Venice, Italy since 1720 — alongside "Tokyo Lungo," a blend paying homage to the flavors and coffee culture cherished in Japan. The Vertuo set includes four blends across a range of cup sizes, such as Mug, Espresso, and Double Espresso, offering a variety of flavors and milk-based recipes to explore.
A 40th anniversary limited mug set is also available, pairing anniversary-design mugs in Strawberry and Parchment colors with coffee and "Nespresso | Ameya Eitaro Milk × Strawberry" — a Nespresso-exclusive candy created in collaboration with traditional Japanese confectioner Ameya Eitaro. There is also the "TOKYO Celebration Set (Original)," which pairs "Tokyo Lungo" with the "Pixie Lungo Cup Tokyo" — a blue cup engraved with a special 40th anniversary message and cherry blossom motif.
Customers who purchase any of the limited-edition items are automatically entered into the "WITH LOVE." prize draw. The Nespresso Prize offers 365-day coffee sets to 30 winners, while the 40th Anniversary Prize includes a commemorative tote bag and a coffee set for 410 winners.
Nespresso Gold Capsule Contest Open to Members
The Nespresso Gold Capsule Contest is an annual in-house tasting competition that has long been held to share the brand's passion for coffee culture. For the 40th anniversary year, the contest is opening its doors to Nespresso members for the first time — offering a chance to deepen their appreciation of each of the 60-plus capsule varieties in the lineup.
Online quiz-format preliminary rounds are planned for summer 2026. In autumn, finalists will be invited to a Nespresso Boutique in Tokyo for the final round, where participants will compete by evaluating the appearance, aroma, body, and flavor of several coffees. The top winner will receive a special prize.
Note: Contest details and entry information will be communicated by email to eligible Nespresso members who have registered an email address and consented to email communication. Dates and details are subject to change without notice.
40th Anniversary Limited Sets — Product Details
Sale Period: Thursday, March 12, 2026 – Tuesday, April 21, 2026
Sales may end before the closing date once estimated quantities are reached.
Available at: Nespresso Boutiques nationwide, toll-free: 0120-57-3101, official website: https://www.nespresso.com, and the mobile app
40th Anniversary Coffee Set (Original)
A limited-edition set of 6 sleeves of coffee presented in a special anniversary wrapper.
Contents:
- "Nespresso | Caffè Florian" (limited edition) — 2 sleeves (10 capsules each)
- "Tokyo Lungo" — 2 sleeves (10 capsules each)
- "Arpeggio" — 2 sleeves (10 capsules each)
Price: ¥7,020 (tax included) / ¥6,500 (ex. tax)
40th Anniversary Coffee Set (Vertuo)
A limited-edition set of 4 popular coffees selected to celebrate the anniversary.
Contents:
- "Melozio" — 1 sleeve (10 capsules)
- "Intenso" — 1 sleeve (10 capsules)
- "Altissio" — 1 sleeve (10 capsules)
- "Double Espresso Scuro" — 1 sleeve (10 capsules)
Price: ¥4,914 (tax included) / ¥4,550 (ex. tax)
40th Anniversary Mug Set (Original / Vertuo)
A limited-edition set featuring two 40th anniversary-design mugs (Strawberry and Parchment, one of each), coffee, and "Nespresso | Ameya Eitaro Milk × Strawberry" — a candy that pairs perfectly with coffee.
Contents:
- Coffee: "Tokyo Lungo" x1 (10 capsules) for Original; "Colombia" x1 (10 capsules) for Vertuo
- "Celebration Coffee Mug Cup" x2 (Strawberry and Parchment, one each)
- "Nespresso | Ameya Eitaro Milk × Strawberry" (15 candy pieces)
Price: ¥11,000 (tax included) / ¥10,000 (ex. tax)
"Nespresso | Ameya Eitaro Milk × Strawberry" is a Nespresso-exclusive flavor created in collaboration with Ameya Eitaro and is not available at Ameya Eitaro stores.
TOKYO Celebration Set (Original)
A limited-edition set pairing "Tokyo Lungo" with the "Pixie Lungo Cup Tokyo" — a blue cup engraved with a special 40th anniversary message and cherry blossom motif.
Contents:
- "Tokyo Lungo" x2 (10 capsules each)
- "Pixie Lungo Cup Tokyo" with special 40th anniversary engraving x1
Price: ¥5,500 (tax included) / ¥5,000 (ex. tax)
"WITH LOVE." Campaign Details
Eligible Purchase Period: Thursday, March 12, 2026 – Tuesday, April 21, 2026
Sales may end before the closing date once estimated quantities are reached.
Nespresso members who purchase items from the 40th anniversary limited collection are automatically entered into the prize draw.
A registered email address is required for campaign participation. Please select "Email" under "Notification Settings" in your Nespresso account. Prize items will be shipped to the registered address. The campaign is open to those aged 18 and over who have consented to email communication from Nespresso. Coffee prizes will be matched to the recipient's coffee system.
Prizes
Nespresso Prize — 30 winners
365-day coffee set (Original or Vertuo coffee)
Cups not included.
40th Anniversary Prize — 410 winners
Commemorative 40th anniversary design tote bag (non-commercial item) and 20 capsules of Original "Tokyo Lungo" or Vertuo "Melozio"
