A new frozen dragon fruit product is set to hit shelves across Japan starting March 30, 2026. Frutafruta's Red Dragon Fruit Fully Ripened Cut Pitaya features ripe red dragon fruit (pitaya) cut into bite-sized cubes and flash-frozen to lock in freshness — available at supermarkets, convenience stores, drug stores, and online retailers nationwide.
Dragon Fruit — The Superfruit to Watch
Known as the "NEXT Acai," dragon fruit (also called pitaya) is gaining attention as one of the next big superfruits. The fruit comes from a cactus plant whose appearance resembles dragon scales, giving it its distinctive name. It's available mainly in two flesh varieties — white and red — and delivers three different textures to enjoy: juicy flesh, a crispy bite, and the pop of its small seeds.
The striking red color in red dragon fruit comes from betacyanin, a type of polyphenol, which is drawing interest for its nutritional properties.
Perfect with Acai — A Super Fruit Bowl
For those who are health-conscious in their daily diet, combining dragon fruit with an acai bowl creates the ultimate superfruit bowl, letting you enjoy plant-based nutrients including iron, vitamins, minerals, and healthy fats all in one dish.
Vivid Pink That Pops
Beyond nutrition, dragon fruit brings a vivid, photogenic pink that makes any dish look amazing. Whether in a smoothie or a fruit bowl, it adds both visual appeal and great taste.
A Versatile Ingredient for Any Meal
With its gently sweet flavor and no overpowering taste, dragon fruit works well in a wide range of dishes. Blend it with fruit juice, milk, or soy milk for a healthy, vibrantly colored smoothie. It also makes a great salad topping, pickle ingredient, or addition to caprese. Its neutral flavor even works in cooked dishes such as stews, potage soup, and other soups — making it a versatile superfruit for everyday cooking.
Recipes are available at the official recipe site (launching March 30): http://qrsm.net/a/118329224
Product Details
| Item | Details |
|---|---|
| Product name | Red Dragon Fruit Fully Ripened Cut Pitaya |
| Category | Frozen fruit — dragon fruit |
| Net weight | 150g |
| Launch date | March 30, 2026 |
| Price | Open price |
| Availability | Supermarkets, convenience stores, drug stores, and online retailers nationwide |
| Storage | Frozen (at or below -18°C) |
| Ingredients | Dragon fruit |
| Country of origin | Vietnam |
| Allergens (out of 28 items) | None |
Nutrition per 150g (estimated): Energy 86 kcal / Protein 1.4 g / Fat 1.1 g / Carbohydrates 19 g (Sugars 16.4 g, Dietary fiber 2.6 g) / Salt equivalent 0.01 g / Folate 20 μg / Polyphenols 156 mg / Betacyanin 32 mg
Frutafruta's Pitaya Product Lineup
Frutafruta has been expanding its pitaya (dragon fruit) offerings as the "NEXT Acai." Alongside the new Cut Pitaya, the lineup includes:
- Ouchi de Pitaya Bowl — A frozen mix base for making pitaya bowls at home (details)
- Pitaya Smoothie — A frozen blend of pitaya and pomegranate (details)
All products are made without artificial flavors or coloring, delivering natural color and nutrition in a convenient format.
