A stationery fair called "SHINJUKU Stationery Expo: Happy Paper Market" is being held at the 7th-floor event space of Odakyu Department Store Shinjuku from March 18 (Wed) to March 30 (Mon), 2026. More than 30 creators and brands are participating, showcasing a wide variety of charming and distinctive stationery items. With "cherry blossom pink" as the theme color, the event brings together cherry blossom motifs and vibrant spring-inspired pieces, including notebooks, letter paper, greeting cards, small boxes, stamps, and other paper goods. Customizable items and Tokyo-exclusive products are also featured.
Local Items and "Cherry Blossom Pink" Pieces: 30+ Brands Gather
Panda factory
This brand creates fun, smile-inducing items inspired by animals and mushrooms. With a retro aesthetic, pieces are printed using risograph printing on carefully selected paper.
COMO
Created around the theme of "making things that excite the hearts of those who pick them up." The brand name COMO comes from the Italian word for "chest of drawers."
Ponchise
An original goods label by illustrator Yumi Imai. The brand plans and produces simple everyday goods inspired by flowers, plants, vegetables, and small animals found close to home.
Date-Limited Order Services Available
HoneyStyle
A stationery brand by letter concierge Kazuko Hanibuchi. The paper goods feature chic designs and colors that evoke happiness just from holding them, with a focus on seasonal sensibility akin to choosing an outfit.
Select-Your-Own Letter Set and Mini Notebook — Order Dates:
- March 18 (Wed) to 22 (Sun): 10:00 AM to 8:00 PM
- March 23 (Mon) to 29 (Sun): 11:00 AM to 7:00 PM
- March 30 (Mon): 10:00 AM to 5:00 PM
Orders accepted until 30 minutes before closing each day.
Kappado
This brand creates original stationery featuring cats and frogs. A letterpress printing machine is brought to the venue to print names on notebook covers free of charge, allowing visitors to order a one-of-a-kind notebook.
Kappado Letterpress Notebook — Order Dates:
- March 18 (Wed) to 21 (Sat): 10:00 AM to 8:00 PM
- March 22 (Sun): 10:00 AM to 5:00 PM
- March 26 (Thu): 12:00 PM to 8:00 PM
- March 27 (Fri) to 29 (Sun): 10:00 AM to 8:00 PM
- March 30 (Mon): 10:00 AM to 5:00 PM
Orders accepted until 30 minutes before closing each day.
Other Participating Brands (Examples)
Biscuit & Tsubame Books
Combining Biscuit, a vintage-focused shop in Tokyo's Yanesen area, with Tsubame Books, which specializes in original paper stationery.
KNOOPWORKS
Paper goods and stamps made exclusively with white, black, gray, and kraft materials. Enjoy functional, minimal designs.
Punpukudo
A "night stationery shop" in Ichikawa City, Chiba, that sells only carefully selected stationery. A small stationery maker that turns personal wishes into products.
Arisa & Akamegane
A two-person unit creating goods based on the story world of their pet cat "Dali" as the main character. Items include the "drawing stamp" series and other miscellaneous goods inspired by the story's illustrations.
Hütte paper works
A paper goods brand launched in 2009 by Propeller Studio, based in Kobe. Items are created using seasonal flowers and plants as motifs.
adesso
Vibrant stationery and miscellaneous goods of Italian make or Italian design. Glass pens, ink, and sealing stamps are also available.
Purchase Gifts
During the event period, original gifts are available while supplies last.
- Spend ¥3,300 or more on a single receipt: the first 2,500 customers receive a venue-exclusive postcard (1 piece).
- Spend ¥5,500 or more on a single receipt: the first 1,000 customers receive a masking tape (1 piece).
- Spend ¥11,000 or more on a single receipt: the first 400 customers receive a big clip (1 piece).
Valid on the day of purchase only. Receipts cannot be combined.
Spending ¥5,500 (tax included) or more earns gifts ① and ②.
Spending ¥11,000 (tax included) or more earns gifts ①, ②, and ③.
All prices include consumption tax.
Event Details
- Event Name: SHINJUKU Stationery Expo: Happy Paper Market
- Dates: March 18 (Wed) to March 30 (Mon), 10:00 AM to 8:00 PM (last day closes at 5:00 PM)
- Venue: Odakyu Department Store Shinjuku, 7F Event Space
- Address: 1-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo (Shinjuku Nishiguchi Halc)
- Access: Directly outside Shinjuku Station West Exit
- Phone: 0570-025-888 (Navi-dial)
- Official Website: odakyu-dept.co.jp
