Hokkaido's Winter-Only Sweets Brand 'SNOWS' Returns to Fukuoka!

Hokkaido's winter-only sweets brand SNOWS is returning to Daimaru Fukuoka Tenjin for the first time in a year. The pop-up will be held at the B2 Event Space in the Main Building from March 25 (Wed) to March 31 (Tue), 2026.

SNOWS specializes in treats made with free-range milk from its own dairy farm in Hokkaido. The lineup includes the Snow Sand — a fresh chocolate sandwich cookie combining the crispy bite of a langues de chat with smooth fresh chocolate — as well as the Snow Ball, a fresh truffle chocolate filled with cream and wrapped in fresh chocolate. These sweets have become a fixture of Hokkaido's winter confectionery scene, and the brand's distinctive world-view carries through every product.

Products Available

The following products have been confirmed for sale. For any additions or changes, check the Daimaru Fukuoka Tenjin website.

Snow Sand

A fresh chocolate sandwich cookie with a new texture, made using rich free-range milk sourced from Hokkaido in winter. Each langues de chat is individually grilled over a direct flame, delivering a toasty crunch paired with the smoothness of fresh chocolate. The white variety uses fresh white chocolate; the black uses fresh dark chocolate.

Snow Sand White & Black

Snow Sand White & Black — 8 pieces, ¥1,593 (tax included)

Snow Sand White

Snow Sand White — 5 pieces, ¥1,134 (tax included)

Snow Sand Black

Snow Sand Black — 5 pieces, ¥1,134 (tax included)

Snow Ball

A fresh truffle chocolate made by encasing smooth fresh cream in fresh chocolate. Hokkaido cream infused with winter free-range milk is wrapped in fresh chocolate, delivering a sweet milky aroma and richness.

Snow Ball Black

Snow Ball Black — 9 pieces, ¥1,296 (tax included)

Mori no Ki

A crispy chocolate with a delicate texture. Finely crumbled crêpe feuilletine, chopped roasted almonds, and flaky pastry are mixed into the chocolate, creating a satisfying crunch. A blend of milk and sweet chocolate gives it a milky flavor. The chocolate comes in three tree-shaped forms inspired by "Forest Dream," a woodblock print by artist Kazuyoshi Otani.

Mori no Ki Black

Mori no Ki Black — 8 pieces, ¥1,242 (tax included)

Yuki Hitotsu

A reimagined take on the classic Hokkaido butter candy, now made with winter free-range milk. The rich, aromatic milk butter candy is coated with whole-milk powder for an extra creamy finish. The felt-style packaging is also a signature touch.

Yuki Hitotsu bag

Yuki Hitotsu — 1 bag, ¥540 (tax included)

How to Enter and Purchase

To manage crowds, priority entry is given to visitors who have reserved a time-slot ticket in advance through the Daimaru/Matsuzakaya app.

① Time-Slot Ticket via Daimaru/Matsuzakaya App (Priority Entry)

App ticket

Reservations can be made only within the Daimaru/Matsuzakaya app. After reservations open, visitors can select a preferred date and time slot for March 25 (Wed) through March 29 (Sun). Note that popular slots may fill up while you are entering your details. Reservations do not guarantee the purchase of any specific product. Free entry (walk-in) begins from 3:00 PM.

For details on downloading the app, visit the Daimaru Fukuoka Tenjin website.

② Paper Entry Ticket (On-Site Distribution)

Paper ticket

Paper tickets are distributed on a first-come, first-served basis on the day of the event. Distribution ends once tickets covering entry up to 1:30 PM are exhausted. Tickets do not guarantee purchase of specific items; some or all products may be sold out by the time you enter. Free entry begins from 3:00 PM.

③ Walk-In (No Ticket)

During the period from March 25 (Wed) to March 31 (Tue), visitors without a ticket are welcome after 3:00 PM, provided stock remains after ticket-holders have been served. If all products are sold out by that point, walk-in entry will not take place.