GBAAA Co., Ltd. (headquarters: Sendai, Miyagi Prefecture; CEO: Kenta Nagano), which promotes "GBAAA FOOD"—a business where seniors work as food creators—is expanding this initiative to all 1,889 municipalities across Japan.
As a memorable first partnership location in Yamanashi Prefecture, "Katsunuma Machinaka Shokudo by GBAAA FOOD" opened on October 6, 2025 (Monday) in Katsunuma, Kofu City.
The partner company is Souzoku Fureai Consultation Office LLC (headquarters: Yamanashi, Yamanashi Prefecture; CEO: Satoshi Hiramatsu), which provides community-based consultation services for inheritance and daily life. Senior members aged 60 and above from Katsunuma prepare fluffy onigiri made to order with care, along with vegetable-rich pork soup and other heartwarming set meals to welcome local customers.
GBAAA has a track record of 211 seniors (※) participating in the "GBAAA FOOD" initiative, which began in Sendai, Miyagi Prefecture. The company is spreading this "sustainable operation model that balances reproducibility and profitability," cultivated through this activity, together with partner companies nationwide that have a "regional mindset." The company aims to realize a society where each senior can play a leading role, disseminating a new form of community development for a super-aged society—a challenge no one in human history has experienced—from the land of Yamanashi.
(※) As of October 6, 2025
Store Information
- Store Name: Katsunuma Machinaka Shokudo by GBAAA FOOD
- Opening Date: October 6, 2025 (Monday)
- Address: 428-2 Watsuzuka, Katsunuma-cho, Koshu City, Yamanashi Prefecture 409-1305
- Business Hours: 11:00 AM – 2:00 PM
- Closed: Saturdays, Sundays, and holidays
- Seating: 18 seats
- Instagram: @katsunuma_gbfood
Menu (Partial)
The restaurant offers set meals with one soup and one side dish, featuring carefully selected ingredients from Yamanashi Prefecture, filled with the wisdom and love of the senior generation.
- 1-Onigiri Set: ¥660 (tax included)
- 2-Onigiri Set: ¥880 (tax included)
- Single Onigiri: from ¥250 (tax included)
Comment from Souzoku Fureai Consultation Office Representative
"In our work helping people with inheritance and end-of-life planning, we have many opportunities to speak with seniors. There are many people who are still energetic and want to be useful in some way. We wanted to create a place here in Katsunuma where such people can work with a sense of purpose. We aim to make this a warm dining hall where we can deepen community bonds through delicious meals and promote the charms of Yamanashi."
About "GBAAA FOOD"
GBAAA FOOD is a business where seniors work as food creators, delivering heartwarming and enriching food experiences to the community. Since its start in November 2022, a total of 211 seniors have participated. The operational know-how cultivated through this initiative culminated in the opening of "Machinaka Shokudo by GBAAA FOOD" in Tomiya City, Miyagi Prefecture in October 2024. This "Machinaka Shokudo" has been well-received in the community for its "warmth like being at home," and GBAAA has been accelerating the nationwide expansion of this "Machinaka Shokudo model" to all 1,889 municipalities across Japan since March 2025.
Current Locations:
- Katsunuma Machinaka Shokudo by GBAAA FOOD (Kofu City, Yamanashi Prefecture) Instagram: @katsunuma_gbfood
- daria by GBAAA FOOD (Nishi-ku, Sapporo, Hokkaido) Instagram: @daria_gbfood
- Shinmachi Machinaka Shokudo Main Store by GBAAA FOOD (Tomiya City, Miyagi Prefecture) Instagram: @gbfood_shinmachikc
- Omachi Machinaka Shokudo by GBAAA FOOD (Aoba-ku, Sendai, Miyagi Prefecture) Instagram: @gbfood_sendai
- Rokuchonome Shokudo by GBAAA FOOD (Wakabayashi-ku, Sendai, Miyagi Prefecture) Instagram: @gbfood_rokuchome
- GBAAA FOOD Sendai Nagamachi Central Kitchen (Taihaku-ku, Sendai, Miyagi Prefecture)
