Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
Azumaker has started accepting pre-orders for new merchandise from the anime "Rascal Does Not Dream of Santa Claus" on their online shop "Chara ON!"
The popular Reebok x Nautica collaboration is back with a second collection featuring six bonded sweat items, launching at FREAK'S STORE stores and online platforms on January 16th.
rom&nd's beloved Glasting Color Gloss, known for its glossy "bunny tongue lip" effect, welcomes a new Sparkle line with delicate glitter. This Japan-exclusive release launches February 5, 2026, at variety shops, GMS stores, and Don Quijote nationwide.
Saitama Prefecture welcomes strawberry season with award-winning varieties like Amarin and Benitama. Various events are planned from January to March 2026, including strawberry sweets fairs and festivals.
KURAND's popular online service Sake Gacha is coming to life at Yokohama Red Brick Warehouse. From January 17 to February 1, 2026, visitors can try real capsule toy machines dispensing rare sake at the Nabe Festival.
DIANA Co., Ltd. unveils its first-ever collaboration with beloved Sanrio Characters, featuring Hello Kitty, My Melody, Cinnamoroll, and Pompompurin across multiple brands including DIANA, +diana, CUMUU_DIANA, and artemis by DIANA.
Sogo Chiba Store hosts Valentine's 2026 from January 20 to February 14, featuring chocolate from debut French brands, limited-edition treats, and special sweets across all floors.
Strings Hotel Nagoya is celebrating its 10th anniversary with a year-long promotion featuring special restaurant menus, exclusive accommodation packages, banquet deals, and wedding offers starting January 13, 2026.
Japanese streetwear brand Subciety releases a four-piece collaboration with New Era, featuring caps and a cotton tee, available from January 16th at 12:00 PM.
Common Sense Co., Ltd., which operates the seafloor-aged wine brand SUBRINA, announces a collaboration with patisserie LIFENRI for the fourth consecutive year. The BonBon de noir chocolate collection, featuring four distinct bonbon chocolates paired with SUBRINA wine, will be available for pre-order starting January 13, 2026, exclusively for Valentine's Day and White Day seasons.
Suntory announces the nationwide release of a new spring limited-edition beer, "Kin-Mugi <Hidamari no Sanpomichi>," featuring a fragrant lager style with rich malt flavor and floral aroma, available from March 10, 2026.
A Valentine's Day-themed collaboration cafe featuring The Battle Cats characters opens February 4th at and GALLERY locations in Yurakucho, Namba, and Nagoya, offering exclusive menus, merchandise, and special visitor benefits.