Korean beauty brand BBIA (by ピアー) has launched the Nudy Lip Pencil, a new product developed with a focus on elevating the quality of lip makeup. Inspired by the common concern — "Why doesn't my lip look polished even when I use the same lipstick?" — the pencil puts the spotlight on the importance of a clean lip line.
Designed for Ease of Use
The Nudy Lip Pencil features a 4.5mm tip width, making it straightforward to trace lip lines even for those new to lip liner. Before the color sets, the formula allows for smudging, enabling a soft, natural finish if desired. The texture is a soft blur type — smooth to apply and leaves a clean, polished result after blending.

Long-Wearing and Moisture-Locking
The pencil's formula is designed to last throughout the day. It resists smudging even when layered with a wide range of lip products, from matte to glow finishes. Additionally, the formula features a "Water Lock Fixing System," which forms a thin film over the lips to help prevent drying and cracking while maintaining a sharp, defined lip line.
Seven Skin Nude Colors

The Nudy Lip Pencil is available in 7 skin nude shades, including beige, pink, rose, and shade tones. The color lineup is designed to blend with various skin tones, making the pencil versatile for covering uneven lip pigmentation or for use in overlip makeup looks. It can also be paired with existing BBIA lip products for a more polished, complete finish.

Product Details
Product name: Nudy Lip Pencil
Price: 1,200 yen (tax included)
Colors: 7 shades