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A pickup gacha featuring Yakuzen Kusuri in a pajama costume has opened in the mobile puzzle game based on the anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You, with the Let's Pajama Party Part 5 event starting on October 10.
From November 18 to December 27, 2026, wedding venues in nine cities across Japan will serve "Alice's Christmas Gift Afternoon Tea" for a limited time, the third collaboration with the British original-work brand Macmillan Alice. Prices start from ¥5,000 per person.
On Sunday, November 29, 2026, ANA Crowne Plaza Niigata hosts a one-night-only collaboration dinner with the Niigata winery Fermier, pairing a special French course with six fine wines and a talk session for ¥23,000 per person.
A limited-time ART OF MIKU POP-UP SHOP will run at OU-EN Korea in Seoul's Hongdae from October 16 to 25, 2026, with original goods based on works by participating artists and a free postcard for purchases of ₩50,000 or more.
The 11th Ashiya Sand Sculpture Exhibition runs from October 23 to November 8, 2026 at Ashiya Kaihin Park in Fukuoka, featuring sand sculptures themed on soccer powerhouse nations, nightly lighting, a sound and light show, and fireworks.
ATELIER MATCHA launches its autumn/winter menu on October 16, 2026 under the theme "MATCHA meets COFFEE," pairing Uji matcha with a Kyoto dark roast coffee, plus seasonal items at its Ginza and Kamakura cafes.
Atelier Shimura, the dyeing and weaving brand carrying on the artistic spirit of Fukumi Shimura, holds a 10th anniversary exhibition and sale at its Setagaya gallery from October 30 to December 22, 2026, unveiling three new handwoven kimono, "Dawn," "Twilight," and "Moonlight," with a talk, a lecture, and a kimono try-on session.
A 1/7 scale completed figure of Hifumi from the popular mobile game Blue Archive is now featured at AmiAmi. The figure is priced at 24,750 yen (tax included) with a planned release in September 2027.
BONAVENTURA, a luxury brand from Milan, Italy, pairs MagSafe-compatible back cover cases with leather magnet card cases. Pre-orders for the four card cases open on October 8, 2026, priced from ¥13,200 to ¥17,600 (tax included).
JOURNAL STANDARD relume is rolling out its Collinsville Wool knit series in crewneck, V-neck, and polo styles, made with fine merino wool from Australia's Collinsville, with sales starting in stages from October 10.
Dior's new "Dior Bow" shoes, with a ribbon across the front of the sandals, come in black and powder pink and will be available at Dior boutiques nationwide and the official online boutique from October 2026.
Céline Dion wore Dior at her Paris concert "CELINE DION PARIS 2026-2027" on October 7. Photos newly shot by Sophie Carre show the savoir-faire behind the white muslin and organza pleated dress.
Dolphin Wave begins a collaboration with Melonbooks on October 9, 2026, featuring a guaranteed gacha for a collaboration-exclusive Dolphin, a boss battle event, a commemorative login bonus, and a pop-up store at Melonbooks Akihabara Store No. 1.
Berlin-based contemporary art collective frontviews holds its first exhibition in Japan at the historic Kaga Iryokuen in Kaga, Ishikawa, from October 10 to 18, 2026, featuring 11 artists and an opening sound performance on the first day.
Womenswear brand emmi is releasing two special-order items made with the Japanese inner down brand TAION, a quilted coat (¥34,980, tax included) and a quilted skirt (¥24,200, tax included), at its directly managed stores nationwide on October 14 (Wednesday), with advance orders open online.
Ahead of its official Steam launch on October 29, the mobile RPG Epic Seven has revealed a lineup of events, including a new server called "Foundry" and a Steam demo available from October 8 to October 27.
Dogs in hats, scarves and knitwear, based on the work of art student artist Facaierr, become charm figures rolling out nationwide from late November 2026 in five designs plus one secret.
Commemorative goods sold at the FINAL FANTASY X 25th anniversary exhibition FINAL FANTASY X MUSEUM-幻光の記憶- are offered through post-exhibition online sales on Movic's mail-order site from 5:00 PM on October 9, 2026 to 11:59 PM on November 8, 2026. The lineup includes items that sold out at the venue, with shipping scheduled from around early February 2027.
To mark FREAK'S STORE's 40th anniversary, ALPHA INDUSTRIES and NANGA team up on a reversible down MA-1 and a 3-way M-65 fishtail parka, on sale online from October 9 (Fri.) and in FREAK'S STORE stores from October 10 (Sat.).
Acrylic stands, clear files, a can badge set and a sticker set featuring the plush-toy motif familiar from social media are joining the TV anime Frieren: Beyond Journey's End lineup, and pre-orders are also open for a T-shirt Collection reissue.
The Furukawa Festival in Hida City, Gifu Prefecture, a UNESCO Intangible Cultural Heritage festival, was certified as a Night View Heritage of Japan on October 9, 2026, with its lantern-lit Yomatsuri night festival earning particularly high praise.
gelato pique cafe is holding a limited-time "Fig and Milk tea" fair from October 16 to December 3, 2026, featuring a crepe, a soft serve, and a Shibuya Hikarie-exclusive parfait made with seasonal figs.
AmiAmi has opened pre-orders for a chibi character figure of Kinich from Genshin Impact by APEX. The reference price is ¥9,240 (tax included), with release planned for August 2027.
From Tuesday, November 10 to Thursday, November 12, 2026, Ginza Aster's main restaurant holds the 389th "Meisai-seki" special tasting banquet. Themed "Modern Manchu-Han Imperial Feast," it uses 108 carefully selected ingredients and costs ¥160,000 per person with alcohol pairing.
The collaboration between GOLD'S GYM and Los Angeles fitness and lifestyle brand YoungLA arrives in Japan for the first time, with six limited-quantity items on sale from October 13, 2026 at select Gold's Gym and Fitness Shop stores and online.
A POP UP SHOP for the epic fantasy radio drama "Grandmaster of Demonic Cultivation" runs at Yurakucho Marui from October 30 to November 15, 2026, with original goods featuring newly drawn illustrations, purchase bonuses, and simultaneous online pre-orders.
HAKUSAN SHOP Hakusan Porcelain Tokyo Showroom in Minami-Aoyama marks its 23rd anniversary with a campaign from Saturday, October 31 to Monday, November 16, 2026. The new MARONA and IROHANI series are unveiled and put on advance sale, alongside a PRESSURE CASTING special exhibition.
The bamboo lantern illumination event "Hana-Akari" at the flower park HANA・BIYORI returns in an upgraded version from October 29, 2026, adding a newly lit spot called Akaribana no Mon.
Rubber mascot carabiners featuring five characters from the TV anime Hanakappa are on sale from Skater for ¥660 (tax included) each. The carabiner attaches easily to bags and pouches, so it can also serve as a marker to spot your belongings.
LE CHOU CHOU -SWEETS & DELI- at Hilton Tokyo Odaiba takes reservations for its first Christmas cakes and breads from October 9, 2026, with pickup from December 19 to 25 and a 10% early-bird discount through October 31 (excluding Forêt de Noël Rouge).
From October 9, 2026, Hotel Metropolitan Edmont in Iidabashi, Tokyo, is taking reservations for six Christmas cakes, two stollen and three takeout deli items, with cake and deli pickup from December 19 to 25 and stollen pickup from November 16.
Terrace and Table at Hotel Metropolitan Kawasaki is holding its "Year End & New Year Buffet" from December 1, 2026, to January 14, 2027, including a nine-day Long Christmas Buffet from December 19 to 27.
Hotel Metropolitan Marunouchi takes reservations from October 9, 2026 for a 10-course Christmas dinner at Dining & Bar TENQOO (December 11 to 25, ¥25,000) and a stay plan with a matcha and yuzu Christmas cake (December 1 to 25).
From November 1 to 30, 2026, Bar & Restaurant COCONOMA at Hotel & Residence Roppongi serves a limited-time Chocolate & Marron Afternoon Tea, pairing seven sweets with savories and a Coconut Macchiato.
From October 9, 2026, Hyatt Regency Kyoto's Pastry Boutique takes reservations for three Christmas cakes at ¥5,800 each, a ¥3,000 stollen and a ¥2,700 galette des rois.
From October 14 to October 27, a limited-time shop at Ekimaru A La Mode JR Osaka Station Central Exit Store will offer memorial goods for the 500 Series Shinkansen and Doctor Yellow, along with Ico the Platypus merchandise.
Hakone Gora Karaku and Atami Izusan Karaku, both awarded One Michelin Key for three consecutive years, are serving seasonal autumn menus at their dining room "Mutsuki" (六つ喜), through November 30, 2026 at Gora and November 15, 2026 at Izusan.
The 2026 Kawagoe Festival takes place on Saturday, October 17 and Sunday, October 18 in Saitama. Between float tours, visitors can rest their feet at the Foot Bath Cafe TSUBAKIYA, which serves an autumn-only roasted sweet potato milk warabimochi latte and stays open until 9:00 PM on festival days.
Entries are now open for the online qualifier of KING of Performai The 8th, the official national tournament for the arcade music games maimai でらっくす, CHUNITHM and ONGEKI. The qualifier starts on October 29, 2026, and the national finals will be held on February 14, 2027 at Tokyo International Forum Hall B7.
Kobe Beef Yakiniku Touma in Yokohama will begin serving the lunch-only "Special White Taiwan Ramen" on October 12, 2026, a spice-free second collaboration dish with Michelin-starred Chef Nishimura.
On Saturday, October 17, 2026, Idojiri Historic Site Park in Fujimi, Nagano will host the Jomon Kingdom Harvest Festival. This year's new feature is the first "Jomon Power Talk" with the YouTuber 縄さん, alongside the "Kuku dance," a harvest ritual, and a barter exchange among visitors.
From October 2026 to January 2027, Mandarin Oriental, Tokyo is offering festive plans including a stay package, Christmas afternoon tea, holiday dining, Christmas cakes, spa treatments, and osechi New Year dishes.
Women's fashion brand MIESROHE is releasing a water-repellent, multi-way down jacket made with Japanese inner down brand TAION. Priced at ¥49,500 (tax included), pre-orders open October 21 and in-store sales start November 18.
Illustrator Miwano Rag's largest solo exhibition to date, "WHERE MY HEART BEATS," runs from October 9 to 18, 2026 at Akiba CO Gallery in Akihabara, featuring more than 380 works including the new series 裏干支 –心臓にIを–, original goods, and signed copies of her art book 心贈 sold ahead of release.
The 2nd delivery of MODMNT's 2026 Fall/Winter Collection centers on down wear that reinterprets outdoor and military functional clothing, and goes on sale on October 16, 2026.
A 1/6 scale completed figure of Iroha Isshiki ("Original Ver.") from "My Youth Romantic Comedy Is Wrong, As I Expected," made by Good Smile Company, is planned for release in October 2027 at a reference price of ¥19,800 (tax included).
The sixth consecutive collaboration between Shiga-based outdoor brand NANGA and winter sandal brand SUBU goes on sale October 9, 2026 at NANGA retailers, with a new camouflage-style MOUNTAIN PIXELATE WINTER SANDAL joining the lineup.
NEWYORKER's women's line has published its "The color of AUTUMN" feature on the official online store, showcasing knitwear, a shirt, a skirt, a dress, pants, and scarves priced from ¥14,300 to ¥30,800 (tax included).
Momiji, the Dragon Shrine Maiden from Koei Tecmo's NINJA GAIDEN series, is now available for pre-order at Amiami as a Revoltech Amazing Yamaguchi figure. The reference price is ¥12,100 (tax included), with a scheduled release in June 2027.
AMNIBUS STORE -white- on the 4th floor of Shibuya MODI will host a No Game No Life: Zero pop-up shop from October 30 to November 15, 2026, with early-sale goods featuring new cheer-themed illustrations and purchase bonuses.
Okurayama Winter Fireworks 2026 takes place on Saturday, December 5, 2026, at Okurayama Ski Jump Stadium in Sapporo, with music-synchronized fireworks and the first-ever Night Bubble Show. Tickets go on sale at noon on October 10.
Park Hyatt Tokyo in Shinjuku is serving limited-time festive season menus from December 2026 into January 2027, including a Christmas party set and osechi from Delicatessen, Christmas dinners, festive lunches, and afternoon tea at The Peak Lounge.
Picchio, based in Karuizawa, Nagano Prefecture, offers four autumn nature tours, including a private trek up Mt. Ko-Asama with views of golden larch forests, nature watching in the Wild Bird Forest, and flying squirrel watching at dusk.
Prime 1 Studio's Ultimate Museum Masterline series adds the Batman "Advanced Suit" White Ver. (Design By Josh Nizzi), a 50.8cm statue with a chest LED and a removable fabric cape, with pre-orders opening October 9th and release scheduled for February to May 2028.
PYKES PEAK has released the GSS-301, a spikeless golf shoe that combines a hands-free structure with a dial-type lace system. It can be put on without using your hands and comes in five colors at ¥7,980 including tax.
On Saturday, November 21, 2026, Sport & Do Resort Resol no Mori in Nagara-machi, Chiba, holds CHIBA LANTERN NIGHT, floating 100 lanterns carrying wishes for recovery from the recent disasters in Chiba into the autumn night sky.
The Cart Titan from the TV anime Attack on Titan joins Kaiyodo's Revoltech Amazing Yamaguchi series as a posable figure, now available for pre-order at AmiAmi. The figure is priced at ¥13,200 (tax included), with release planned for July 2027.
From October 15 to December 27, 2026, The Lobby Lounge at The Ritz-Carlton, Osaka serves collaboration afternoon teas with Burberry Beauty, inspired by the new fragrance Burberry Goddess Amber Vanilla Eau de Parfum Intense.
ROKU KYOTO, LXR Hotels & Resorts in Kyoto's Kita-ku has earned 1 MICHELIN Key in MICHELIN Key 2026, marking its third consecutive year of receiving the rating since 2024.
Reservations open on October 9, 2026 for the holiday-season-only menus at The Royal Park Hotel Iconic Osaka Midosuji, with the Noël Dinner and Noël Lunch at La Belle Assiette from December 19 to 25 and the Tableau – Noël Afternoon Tea at THE BAR from December 1 to 25.
The Royal Park Hotel Iconic Tokyo Shiodome is taking reservations for a Christmas stay plan on December 24 or 25, 2026, with a guaranteed Tokyo Tower-view room, a Christmas dinner with a sparkling wine toast, and a breakfast buffet, from ¥44,420 per person.
Festival of SANGENJAYA 2026 returns to Sangenjaya on November 28 and 29 with 10 venues spread across plazas, a parking lot, and pedestrian-only streets, offering markets, play areas, workshops, and a stamp rally that ends with a capsule-toy machine where every try wins.
A POP UP SHOP marking the 5th anniversary of the light novel Secrets of the Silent Witch runs at Shinjuku Marui Annex from October 24 to November 8, 2026, and an online lottery is also planned.
Sekai Ennichi (世界縁日), a free outdoor festival of food, culture, music, and performances featuring stalls themed on countries and regions around the world, will be held at Nakanoshima Park in Osaka from October 10 to 12, 2026.
To mark World Watch Day on October 10, Shellman holds a two-day special watch sale, "Mechanical Watches Embodying Beauty and the Universe," at the Premium Room on the 9th floor of Hanshin Umeda Main Store, featuring CVDK, Louis Moinet, Armin Strom, and Wempe.
SINN PURETÉ has fully renewed its AG skincare series for the first time in five years. The new AG Concentrate Lotion b (¥4,950) and AG Concentrate Serum b (¥8,800), both tax included, go on early release on October 9, 2026, ahead of a general release on February 2, 2027.
Skechers releases Skechers Garage on October 9, 2026, a kids' sneaker with a clear garage built into the midsole that holds two toy mini cars. It is priced at ¥8,690 (tax included).
The puzzle game Snoopy Drops is holding a PLAZA collaboration event titled "PEANUTS in NYC -The City Has It All!-" from October 9 to October 19, along with a prize campaign for a PLAZA-exclusive SUBWAY SERIES drawstring pouch.
Pre-orders have opened for the physical edition of Starship Troopers: Ultimate Bug War! on Nintendo Switch 2 and PlayStation 5, priced at 6,468 yen (tax included) and scheduled for release on January 28, 2027.
The idle idol development RPG STELLAR IDOL PROJECT has added the new outfit 大音師あやな【レディー＆メイデンス：RM】 via limited-time gachas that began October 9, 2026, and a limited ASMR voice drama comes as a purchase bonus.
A commentary video on the visuals of the action RPG Stupid Never Dies, coming to PlayStation 5 and PC (Steam) on October 22, 2026, is now available as episode 4 of the DEEP BITE series on SEGA's official YouTube channel.
Shobido's SUPIYA hair color gel comes in 30 shades and washes out with shampoo for a one-day hair color change. It goes on sale October 9, 2026 at the official online shop 粧美堂ONLINE STORE for ¥1,320 each (tax included).
Tokyo Age Dorayaki (東京揚げどらやき), a fried take on the classic Japanese sweet, opens its first franchise store inside Kyobashi Station in Osaka from October 13 to 16, 2026, with the new signature item Meibutsu Kinako Mamire.
Rides & Relics, the fourth DLC for the quirky museum management sim Two Point Museum, is now available on PlayStation 5, Xbox Series X|S, and PC (Steam), letting players restore an abandoned amusement park. The Nintendo Switch 2 version will follow later.
Italian chocolate brand Venchi will release two new gelato flavors, Chocoviar Nougatine and Chocoviar Mango, at its stores across Japan on October 14, 2026, along with takeout gelato packs that can include the new flavors.
On the night of October 31, 2026, the Rose Garden and 66 Plaza at Roppongi Hills will host "Window of Tomorrow," an immersive performance and installation featuring Aoitsuki and ATSUSHI as part of the all-night Roppongi Art Night 2026.
yaso, a fragrance brand based in Chino, Nagano Prefecture, released the Aroma Room Mist Autumn Scent in September 2026 as the newest item in its Seasonal Fragrance -SIKI- line of seasonal scents. The 50 ml room mist costs ¥4,400 (tax included).
A seasonal Yatsugatake Sweet Potato butter sandwich made with pesticide-free Silk Sweet sweet potatoes from Chino, Nagano goes on sale at EMMA's FOOD&GROCERY on October 10, 2026 for ¥490 (tax included).
Starting in October 2026, YAU WEEKS brings a 15-meter-long wall work, outdoor exhibitions, artist print studios and a nighttime projection event to Otemachi, Marunouchi and Yurakucho, with many programs free and open without reservation.
A Marukuji online lottery themed on "Preppy Coordinates," with newly drawn illustrations from the TV anime "You and I Are Polar Opposites," went on sale on September 25, 2026 at 880 yen (tax included).
Pre-orders for new merchandise from the TV anime Young Ladies Don't Play Fighting Games, including acrylic key holders, acrylic stands, and can badges, are open from October 9 to October 30, 2026.
1955 Tokyo Bay by Hoshino Resorts, a hotel themed after 1950s America, will host the cola-themed Christmas event "OLDIES COLA HOLIDAY 1955" from November 10 to December 25, 2026, with a neon-lit Christmas tree, a limited cola burger, and the new "Cola Crown Hunt" quiz rally.
212 KITCHEN STORE is releasing a limited Gremlins collection themed around retro, pop cinema art, spanning kitchen tools, tableware, lunch goods, fabrics, and accessories. It goes on sale at the official online store on October 8 and at stores nationwide on October 10.
212 KITCHEN STORE, a specialty shop for kitchenware and household goods, opens its first airport pop-up store on the 4th floor of Narita Airport Terminal 2's Main Building on October 14, 2026, stocking Tsubame-Sanjo kitchenware and goods selected from around the world.
At the food event & Chocolat et Créations in Nihonbashi, Tokyo, from October 10 to 12, 2026, a cookie tin made with ingredients from three long-established Nihonbashi companies and tablet chocolates from Taiwan's ORIGIN will go on sale in limited quantities.
Armani/Dolci's Autumn 2026 Collection arrives on October 9 at Armani/Dolci Ginza and Armani/Caffè Omotesando, with two limited-time dragée flavors in 100 g tins.
Audemars Piguet will unveil new 37mm and 41mm Royal Oak Automatic models in October 2026, with 18K pink gold cases and bracelets and bezels set with green tsavorites and yellow sapphires.
A BATHING APE® and Crocs release the BAPE® X CROCS ECHO 2 in BLACK and PURE WHITE, on sale from October 3, 2026 for ¥16,500 (tax included).
BAYFLOW, ALAND, and PAGEBOY have released Harry Potter collaboration items, on sale since September 10, 2026 at each brand's stores and on the official online store and ST.
From November 20 to 23, 2026, Biwako Hotel in Otsu, Shiga Prefecture, will serve "Les Cinq Joyaux d'Automne," a course of six dessert plates built around autumn fruits such as Shine Muscat, European pear, Beni Madonna, black fig, and Kogyoku apple.
Volume 1 of the dark fantasy manga BRAIN ALIVE, written by Rafal Jaki and illustrated by MACHINE GAMU, goes on sale on Monday, December 7, 2026, priced at ¥979 including tax.
BrownDust2 has added Character Cassette 11 "幽霊の夜," set in a haunted mansion, along with the season event "Loyal Maid," a special skin for ティル, and a new mini-game.
Calbee's Kataage Potato Takumi Hokkaido Golden Butter Flavor, made with butter produced in Hokkaido, will be sold for a limited time at convenience stores nationwide from October 19, 2026.
THE C's SKY DINING, the restaurant on the 17th floor of Candeo Hotels Osaka The Tower, is selling the "Dinner Debut Plan" from October 9, 2026, a special-price dinner buffet with a choice of drink options for guests visiting the restaurant for the first time.
From November 24 to December 25, 2026, Toyosuna Park in Chiba City hosts the Chiikawa Christmas Market, an immersive event with a 6 m symbol tree, photo spots, 35 original food items, limited goods, and interactive games.
New merchandise for the TV anime Chitose Is in the Ramune Bottle, featuring newly drawn Heisei gal illustrations, goes on sale on eeo Store online from October 8, 2026 and at eeo Store Ikebukuro Main Branch from November 20, 2026.
Choioden Sapporo Sumikawa, a casual oden tavern built around hamo dashi, opens on October 9, 2026, a one-minute walk from the west exit of Sumikawa Station on the Sapporo Municipal Subway Namboku Line.
Christmas Commons, a new Christmas market held in Nakanoshima Park, Osaka, from December 11 to 25, 2026, is accepting entries for its Public Art Award 2026. One work will be selected and displayed outdoors at the venue, with ¥500,000 in production support for the winner.
The PC online dance game Club M Star celebrates one year of service with reward events, a new rare pet called Tailor Stitch, Halloween avatars and a Golden Pumpkin Coin exchange.
Designed by Jonathan Anderson, the Dior Ribbon sneakers add a new silhouette to the maison's lineup, debuting in beige and black, with new Cruise 2027 Collection variations in bouclé denim and sheepskin.
A new Sagara Embroidery Multi Pouch with Disney and Pixar characters from The Little Mermaid, Big Hero 6, Lilo & Stitch, Toy Story, and Zootopia goes on sale in late October for ¥2,530 (tax included) at retail stores nationwide.
ENFÖLD is holding a pop-up store on the 2nd floor of Isetan Shinjuku's Main Building from October 7 to 13, featuring sustainable limited items made from leftover fabric, the archetype collection, and collaboration items.
An online lottery featuring prizes made with scenes from the Everyday Host comic goes on sale on KADOKAWA's Kujibikido on October 15, 2026, with acrylic dioramas, acrylic stands, stamps, acrylic charms, and square can badges.
FAV LUX Nagoya Marunouchi, a 59-room hotel in Nagoya's Marunouchi area, will open in April 2027. About half of the rooms are bunk-bed rooms for up to six guests, and the top floor has a guests-only sauna, cold plunge and outdoor-air terrace.
Garmin Japan's new ultra-endurance GPS watch Enduro 4 goes on sale October 22, 2026 for ¥138,000 (tax included), with solar charging, about 320 hours of GPS activity recording and a weight of just 66 g.
The Gashapon Bandai Official Shop Ikebukuro Store in Sunshine City is renewing on October 8, 2026 (Thursday) with a new logo, a new store design, and 888 capsule toy machine slots, the first renewal ahead of Gashapon's 50th anniversary in 2027.
Reservations for The Premium Bitter Caramel Rum Ball, a six-piece box of rum-infused chocolate sweets priced at ¥5,400, are open at GENDY Ginza ahead of its November 1, 2026 release.
Grand Hyatt Tokyo in Roppongi is accepting reservations through December 28, 2026 for a 24-dish Chinese takeout plate from China Room, a Western-style osechi box with dishes from four restaurants, and a three-tier Japanese osechi from Shunbou. All items are pickup only.
Hakone Hotel Kowakien in Hakone, Kanagawa, plans to open guest rooms with semi-open-air hot spring baths in autumn 2027, and has added garden-side seating at its buffet restaurant, Fontainebleau.
Hotel Chinzanso Tokyo is offering a weekday-only, guests-only tea experience led by ceramic artist and tea master Shota Yamada, held in the registered tangible cultural property tea room "Zangetsu" and on a lawn facing the three-story pagoda, from October 1 to December 31, 2026 and March 1 to June 30, 2027.
From December 19 to 25, 2026, Hotel Granvia Kyoto's 2nd-floor cafe restaurant "Le Temps" will serve an all-you-can-eat Christmas dinner buffet built around Kyoto ingredients, with roast chicken, a chef's special dish for adults, and live piano.
On Friday, November 13, 2026, Hotel Oriental Express Kagoshima Tenmonkan will hold a one-night-only event pairing five sake from Fukuoka with dishes made with Kagoshima ingredients. The fee is ¥4,000 including tax, and reservations are required.
A collaboration campaign between the TV anime Inu × Boku Secret Service and Karaoke Manekineko runs from October 8 to November 8, 2026, featuring original goods with newly drawn illustrations and two character-inspired non-alcoholic drinks.
A new pickup gacha is now running in the smartphone game Isekai Kitchen, raising the pull rate of ★3 Mokuren (Travel Outfit) and guaranteeing a ★2 or higher staff member on the 10th pull of every 10-pull gacha.
Japan Monkey Park in Inuyama, Aichi will host the free stage event "Let's Play with Sumikkogurashi! – Quiz Contest & Photo Session –" on October 12, November 22, and December 27, 2026, featuring a quiz contest and a photo time when guests can freely photograph the characters on stage.
To mark the 10th anniversary of KAMIHIME PROJECT, a limited wristwatch is open for order at FanFunMARKET through October 28. Priced at ¥35,200 with tax, it comes with a character message card and is limited to 300 serial-numbered pieces.
Takamatsu-based bag maker Kawanishi Kaban launches the Dual Key Case book, a one-piece leather key case that opens like a book, priced at ¥22,900 (tax included) and on sale from October 10, 2026.
The new casual game KERORO GUNSO☆ Hachamecha TV Show will be released on December 9, 2026, Sgt. Frog's birthday, for Nintendo Switch and Steam. A Steam demo featuring 3 types of mini-games across 25 stages is available now.
Kikusui Shuzo's seasonal nigori sake "Gorohachi," made with 100% Niigata-grown rice, begins shipping nationwide on Tuesday, October 13, 2026. It is a seasonal brew available only while supplies last.
Ticket sales for the KINGDOM HEARTS 25th ANNIVERSARY EXHIBITION, running February 5 to April 4, 2027 at Mori Arts Center Gallery in Roppongi, begin October 8, 2026 with a lottery for goods-bundled tickets, and the ticket perks and some visitor bonus details have been announced.
Kodak Apparel's first pop-up store in the Sapporo area opens at Sapporo PARCO on October 9, 2026 and runs through March 28, 2027, with the 26AW collection and Sapporo-exclusive novelties.
Komoro Distillery will start selling its first single malt Japanese whisky, "KOMORO ORIGIN," on November 7, 2026, limited to 4,000 bottles in the initial release. The distillery has also announced the bottle design and a First Release Week running from November 7 to 15.
From October 1 to 31, 2026, KURAMAE CANNELÉ in Kuramae, Tokyo, sells its Halloween-limited Obake Package Canelé at the main store and the Ecute Ueno branch, where a Black Cat Package Canelé debuts.
La Maison du Chocolat's 2026 Christmas Collection "Vertiges" brings a chocolate chandelier art piece, a bouchée, an advent calendar, and coffrets, with sales of the coffrets planned from November 2.
THE LIVELY Fukuoka Hakata is running its autumn program "DIG MY Autumn" through November 15, 2026, with a flower art display in the lobby lounge, Mont Blanc desserts, seasonal drinks, a photo contest and a new autumn menu at the Sound Sake Stand.
Merchandise from the "Love Live! Sauna" collaboration between Love Live! Hasunosora Jogakuin School Idol Club and sauna and bedrock spa facilities is now available for post-event mail order through the THE Chara online store from October 8 to October 22, 2026, including can badges, acrylic charm straps, acrylic figures, a tenugui hand towel, and a cotton tote bag.
Feiler's gift concept shop LOVERARY BY FEILER reopened on October 2, 2026 in a more convenient and larger space inside the JR Tokyo Station ticket gates, immediately on the left after entering the Marunouchi South Underground Gate.
An original kuji lottery for Luxiem, a unit of NIJISANJI EN, goes on sale at Kuji Square on October 31, 2026, with new figure skating-themed visuals. Japan gets a no-miss online kuji and offline kuji, with select overseas regions to follow.
Two lifestyle models from Mammut's 2026 autumn/winter DRY DOWN collection, the Roseg 2.0 IN Hooded Jacket and the Floeberg HS Thermo Hooded Coat, go on sale from October 8, combining down warmth and water repellency for city wear.
Zenrin's map-themed stationery and goods brand Map Design GALLERY is running a limited-time pop-up store at the Abeno Harukas Kintetsu Main Store from October 14 to 27, 2026, its first pop-up in Osaka City.
Baby gift brand MARLMARL releases new autumn/winter 2026 items, including a long-use blouson coat, a cape coat, a knit with detachable sleeves and a pom-pom knit hat. Available online from October 8 and at directly operated stores from October 9.
MARREA, a bag brand that has been expanding its fan base in Japan through pop-ups, is holding its first Tohoku pop-up at Fujisaki in Sendai from October 8 to October 14, 2026, with lightweight bags in a wide range of colors.
The Pastry Shop inside Meiji Kinenkan in Minato, Tokyo has a new autumn-limited cake called L'Automne, available from Monday, October 5, 2026. Made to taste like a hojicha latte, it costs ¥864 (tax included) for takeout.
From October 10 to November 15, 2026, a free digital stamp rally featuring creator Miiruka runs across seven spots in Namba, Shinsekai, and Nipponbashi as part of GREATER NAMBA FESTIVAL, with a pop-up shop and an autograph session at Osaka Takashimaya.
Kenelephant will release the mojojojo Round Face Pouch Mono Ver., a monochrome capsule toy pouch in four designs (bird, bear, rabbit, and cat) at ¥500 each, exclusively at its directly operated stores in early November 2026.
Ten years after the release of Monster Hunter Stories on October 8, 2016, a commemorative visual featuring characters from across the series has been released, along with a BGM selection video and a police recruitment video made with the Osaka Prefectural Police.
MR.BROTHERS CUT CLUB opened NAKAMEGURO 2ND, its 11th store in Japan and overseas, in Nakameguro, Tokyo on October 2, 2026. A reception party at TRUNK(HOTEL) CAT STREET and a BROSH POP UP follow on October 16.
On October 13, 2026, Murakami Towel opens "MURAKAMI Honten," the first store for its D2C brand MURAKAMI, in front of the Matsuyama Castle Ropeway station building, where visitors can try and compare the KYOJI and KYOCHI lines at a hand-washing corner.
Museum Box, an online shop for museum merchandise from around the world, will take pre-orders from 9:00 PM on October 9, 2026 for a collection of Getty Museum Store goods, including jewelry, a scarf, and a folding fan inspired by Van Gogh's Irises. Pre-orders run for two days only, until 9:00 PM on October 11.
Women's brand emmi will release an exclusive version of the New Balance MT10 sneaker on October 15, 2026. The ¥18,920 (tax included) model features black suede with stone pink details.
Starting Friday, October 16, 2026, seven Nicolai Bergmann Flowers & Design stores are releasing flower boxes designed for each store's neighborhood, with the Fukuoka store starting pre-sale on October 9. Fresh flower boxes are ¥7,700 and preserved flower boxes ¥18,700, both tax included.
Southern Tower Dining on the 20th floor of Odakyu Hotel Century Southern Tower serves a Christmas lunch from December 1 to 25, 2026 and an eight-day Christmas dinner from December 18 to 25, with views from 100m above Tokyo.
Okinawa Harborview Hotel in Naha is running "Festive Season 2026" from November 4 to December 25, 2026, with Christmas menus at its buffet, teppanyaki restaurant, and lounge, special stay plans, live music, and a Santa Delivery to guest rooms on December 25.
Restaurant Grand Cinq at Oriental Hotel Tokyo Bay in Urayasu, Chiba, serves winter dishes and sweets from 14 countries, including rich chocolate desserts, from November 4, 2026 to January 31, 2027.
Starting October 8, 2026, Peak Design Tokyo in Ginza sells three new colors, Eclipse, Lapis, and Stone, for the City Sling 2L and City Backpack 22L from the City Line series, available only at the store in Japan.
Puyopuyo!! Quest will hold its official live broadcast, the 13.5th Anniversary Special, on October 10, 2026 at 8:00 PM, streaming on YouTube Live and X with voice actor guests.
An online lottery featuring newly drawn Western medieval-style illustrations from TV anime "Katekyo Hitman Reborn!" goes on sale October 15, 2026 on Kujibikido at 770 yen per draw, with acrylic stand figures, tapestries, and can badges among the prizes.
From November 10, 2026 to January 11, 2027, Dining Ruore (ダイニング ルオーレ) at RIHGA Royal Hotel Hiroshima serves a winter buffet of warming dishes and sweets made with fermented ingredients and spices, from ¥4,400 for adults at weekday lunch.
THE BOTANICAL RESORT Rinne, a botanical garden with overnight stays in Naka, Ibaraki, turns one on November 29, 2026, and will hold a different event on each of four consecutive weekends in November.
From December 1 to 25, 2026, Risonare Yatsugatake in Yamanashi holds Christmas events with Santa Claus appearing daily on Piment Street, cream puff tree sweets making, Christmas wreath making, and a stay plan that includes a "Delivery Santa" gift visit to the guest room.
The cruise train THE ROYAL EXPRESS will run a 1-night, 2-day Shimoda plan and a new 2-night, 3-day West Izu and Mt. Fuji plan in January 2027. Applications are accepted from October 8 to November 15, 2026, and seats are sold by lottery.
From November 6 to December 27, 2026, the CANVAS Lounge at The Royal Park Canvas Kobe Sannomiya serves a holiday-season edition of its mini afternoon tea "Meets KOBE," with strawberry and cream sweets from the Kobe boulangerie Comme Chinois and savories including a roast beef sandwich.
From October 14 to 19, 2026, Saga Tamaya in Saga City will hold a memorial exhibition for the late Living National Treasure Manji Inoue, showing works by him, his son Yasunori, and his grandson Yuki. A limited cafe serving sweets and tea on Manji Inoue Kiln tableware and a gold exhibition are held at the same venue.
From October 30 to November 1, 2026, Saisei Kogei Exhibition 3 will be held in Harajuku, Tokyo, reviving a late father's suit, radio and other belongings with traditional crafts so the next owner can keep using them.
A collaboration stage marking the 15th anniversary of the Mobile Suit Gundam Extreme Vs. series and Gundam EXA is now live in the mobile game SD Gundam G Generation ETERNAL, alongside a limited-time campaign to read volume 1 of the Gundam EXA and Gundam EXA VS comics through October 31.
From November 16, 2026 to January 14, 2027, DINING & BAR TABLE 9 TOKYO at Shinagawa Prince Hotel serves a winter afternoon tea themed on pears and cotton snow, with a gift-motif dessert through December and a sheep-motif dessert from January.
Shiromine-ji Temple, Temple No. 81 on the Shikoku 88-Temple Pilgrimage in Sakaide, Kagawa, holds its second night illumination from November 13 to 29, 2026, lighting up the autumn leaves and temple buildings and opening its Treasure Hall to visitors.
The sake and fruit liqueur set "Shu Shu Shu Shu", made entirely with Gunma ingredients, went on sale again on October 1 in a limited run of 200 sets.
Sigma's APS-C high-magnification zoom lens, the 16-300mm F3.5-6.7 DC OS | Contemporary, is coming to Nikon Z mount cameras on Thursday, November 5, 2026.
Sigma's new 50-120mm F2.8 DC OS | Contemporary is an APS-C telephoto zoom covering 75-180mm in 35mm equivalent, arriving October 22, 2026 for Sony E, Fujifilm X, and Canon RF mounts.
Siroca's renewed heater-equipped blender "Ouchi Chef Blender" (おうちシェフブレンダー) goes on sale on November 1, 2026 at ¥19,800 (tax included), with a revised cutter and internal structure for smoother results and a recipe book of 83 recipes.
Snack Suimon, the second location from the team behind Snack Suichu, opens October 21, 2026 in front of Kunitachi Station. It is a new neighborhood social spot where you can stop in from the early evening for a single drink.
A carry case with Suica Penguin design details and a bundled limited-design plush goes on limited-quantity pre-order at the TRAINIART JRE MALL Store from 10:00 AM on October 9, 2026, priced at ¥29,700 (tax included).
From October 15 to 21, 2026, Artglorieux GALLERY OF TOKYO on the fifth floor of GINZA SIX presents Takanori Nishimura's solo exhibition "Forms of Emotion," showing paintings, objects, and jewelry that grew out of moments of being moved by nature. Admission is free.
Visitors to the 33rd Railway Festival at Odaiba on October 10 and 11, 2026 who spend ¥1,000 or more on Tetsudō Musume merchandise in a single transaction at a participating booth can receive a random original can badge from the TV anime Tetsuryō! Meet with Tetsudō Musume.
TOKUJI YAKUSOU, a brand that offers wild herb tea rooted in the medicinal herb culture of Tokuji in Yamaguchi City, opened its official brand site on October 1, 2026. The site carries a magazine on how the tea is made and the people behind it, and connects to the existing online shop.
The TOKYO ATLAS International Art Exhibition runs from October 10 to December 20, 2026, across Odaiba, Aomi, and Tennozu, bringing together artists from Japan and abroad, including Yayoi Kusama and Leiko Ikemura. Admission is free, with some paid programs.
Special 25th anniversary goods made with Swarovski® crystals, including a Mickey Mouse and Minnie Mouse plush set, a headband, and jewelry, go on sale from November 25 at Tokyo DisneySea.
From November 5, 2026, Tokyo Dome Hotel's Super Dining "Rilassa" takes reservations for five Christmas cakes, including the new Fraisier de Noël, plus a beef fillet main dish. Reserve by November 30 for 10% off, or 15% off when booking both.
The MMO Tree of Savior: Neverland has begun its 2nd anniversary event, featuring the "Home Building Festival," a new fashion DIY feature called "Dream Weaving," an October 11 celebration at Norn Royal Castle, and free anniversary rewards, with a new anniversary-only adventure server also opening.
AmiAmi's Akihabara Radio Kaikan and Ikebukuro Mini Fair Goods stores host the Trickcal:Chibi Go pop-up store from October 9 to 25, 2026, with AmiAmi-exclusive products, purchase bonuses and a stamp rally.
A VACHEMENT pop-up store runs at Tomorrowland Lumine Shinjuku from October 8 to 25 and at Lumine Tachikawa from October 15 to November 1, 2026, with TOMORROWLAND exclusive outerwear and fall/winter 2026 new arrivals.
VATEN F, a rice-fermented drink made without pressing or filtering its raw materials, goes on sale on Thursday, October 8, and provides dietary fiber alongside amino acids, citric acid and polyphenols.
VS Tokimeki Night SPECIAL, the largest edition of the series, will be held on Saturday, December 5, 2026 at Yokohama World Porters, using the VS PARK facility and a rooftop venue overlooking the Minato Mirai night view. Up to 1,000 singles aged 18 to 32 can take part.
W Osaka will hold its COUNTDOWN PARTY 2026 - 2027 on December 31, 2026, with performances by GENDAI, TRAinnovation and Yuuki Yoshiyama, followed by a free New Year's Day celebration on January 1, 2027.
An online lottery celebrating Elaina's birthday from TV anime Wandering Witch: The Journey of Elaina goes on sale on Kujibikido on October 17, featuring newly drawn cheer × bunny and fluffy cat costume illustrations and scene images, priced at 770 yen per draw.
Weleda's new Skin Food Shower Cream, made with the brand's four-botanical Skin Food Phyto Infusion and organic sunflower seed oil, went on sale on October 8, 2026.
WILDSIDE, the conceptual project from Yohji Yamamoto Inc., is releasing cotton canvas sneakers made with MOONSTAR's FINE VULCANIZED line. They go on sale on October 14, 2026, online and at three stores in Osaka and Tokyo.
The British lifestyle brand William Morris At Home, an official partner of the William Morris Gallery, arrives in Japan with a bath and body care line, on sale early at Hankyu Umeda's British Fair 2026 from October 14 and generally from October 20.
woofie, a sweets brand from Sucrey, will release a limited-time Millefeuille [Caramel & Almond] on October 9, 2026, with crisp pie layers and salty caramel cream, sold only at its イイトルミネ新宿 store.
Y's / Y's for men opens a new store on the 2nd floor of Ikebukuro PARCO on Friday, October 16, 2026. Ikebukuro-exclusive items and double-name sweatshirts and pants go on sale, and a logo keychain is offered with a ¥44,000 purchase (tax included).
Afternoon Tea LIVING is releasing its Afternoon Tea Christmas 2026 collection from October 21, 2026, at stores nationwide and the official online store, featuring Christmas trees in green and red, wreaths, and snow globes.
Restaurant Café Terrace ami Kobe in Chuo-ku, Kobe will serve a special Christmas dinner course for three days only, December 24 to 26, 2026, with views of Kobe Port at night from the windows. Reservations are now open.
The ANEMONE accessory shop at Tokyo Solamachi in Tokyo Skytree Town reopened after a renewal on Friday, October 2, 2026, with store hours matching the facility's.
The second Animax reading play based on Capcom's "Ace Attorney" will run for nine performances from November 26 to 30, 2026 at Theater 1010 in Adachi, Tokyo. Toshiya Miyata of Kis-My-Ft2 is among the 19 cast members announced, and official presale tickets are available through October 18.
AMNIBUS, an online shop for original anime and manga goods, began accepting orders on September 30 for two trading items from the TV anime Ascendance of a Bookworm: Adopted Daughter of an Archduke, the Ani-Art Acrylic Stands and Ani-Art Acrylic Cards, each in eight designs.
Di Classe's new Auro siwawashi pendant lamp uses Karasuyama Washi wrinkled by hand to create soft light and deep shadows. It goes on sale October 7, 2026 for ¥60,500 (tax included, with an incandescent bulb).
Alter's Azur Lane Bremerton 1/7 scale finished figure is listed at AmiAmi with an AmiAmi-exclusive A2 clear poster. The reference price is 34,980 yen (tax included), with release planned for December 2027.
Belluna Online Store has released seven relaxed-fit track jackets and sweatshirts featuring Disney characters such as Mickey Mouse, Minnie Mouse, Winnie the Pooh, and Toy Story 5 characters, priced from ¥2,480 to ¥3,980.
BIRTHDAY BAR's ShinQs store inside Shibuya Hikarie will sell HikariELF collaboration goods from November 5 to December 25, 2026, with reservations open from October 7 through November 4.
Mail-order sales of the Blue Archive POP UP STORE 2026 in Kotobukiya goods, themed "Blue Sea and White Shirts," began on the Maji-Get (マジゲット) online store at 12:00 PM on October 7, 2026, with every item made to order and a random postcard bonus.
BRUNIA, the first store of a new baked sweets and chocolate brand from Loire Holdings, opens on October 21, 2026 on the B1F of the Tower Building at Abeno Harukas Kintetsu Main Store in Osaka, with brownies, terrines, langue de chat, and more.
A metal card collection called Neon Collection, featuring neon-style designs and hologram-finished rare versions, is coming from TV anime Bungo Stray Dogs, with pre-orders open and a release scheduled for around mid-December 2026.
To celebrate its first anniversary, Caption by Hyatt Kabutocho Tokyo is selling GRATEFUL RED, a red shiso IPA co-developed with Nihonbashi Kabutocho brewery BALDYS GOOD BEER, alongside an anniversary burger and a special stay plan.
Cath Kidston will reissue five archive prints picked from fan requests gathered on social media, with day bags, totes and more on sale from October 23 and a pre-sale at Hankyu Umeda from October 14.
Korean skincare brand celimax will begin offline sales of its Real Noni series, a hydrating serum and a foaming cleanser, at variety stores and drugstores across Japan from October 12, 2026.
From October 1 to December 30, 2026, the Sense Tea Corner on the 37th floor of Mandarin Oriental, Tokyo hosts "Champagne Bar with Krug," serving Krug Grande Cuvée 174th Edition by the glass alongside rare champagnes and specially created small plates.
Choyo Resort Hotel in Sounkyo Onsen, Hokkaido, is offering a stay plan that comes with ¥3,000 worth of gasoline tickets for drivers visiting the hot spring town. The plan is available for stays from October 13 to November 20, 2026.
Inspired by Coach's popular cherry bag charm, the new "Coach Cherry Parfum" goes on sale October 7, 2026 (Wednesday), pairing a fruity floral scent with a deep red bottle topped with a gold cherry charm.
Conrad Osaka's 40 Sky Bar & Lounge is serving a "Shine Muscat × Vanilla" afternoon tea on a stand inspired by the green of 2026 fashion trends, daily from October 7 to November 30, 2026, with 6 sweets and 5 savory items.
From December 18 to 26, 2026, Conrad Tokyo serves limited-time Christmas dinner courses at its French, Japanese, Chinese and all-day dining restaurants and its bar & lounge, priced from ¥18,000 to ¥48,000 per person.
Before the Ichikawa Danjūrō at Dan-no-ura performances on November 6 and 7, 2026 in Shimonoseki, Yamaguchi, the venue will host Heike Odori performances along with booths selling local specialties and promoting tourism.
A new Happy Kuji lottery, Disney Christmas Ornament Kuji 2026, features Mickey & Friends and characters from popular films in red party outfits, with sales scheduled to start at 10:00 AM on November 7, 2026 exclusively at FamilyMart.
French ceramic artist Elise Gettliffe is holding her first solo exhibition in about two years at R.ALAGAN store & gallery in Tokyo's Jingumae from October 16 to 18, 2026, showing new work from a roughly three-month residency in Shigaraki, Shiga.
Pre-orders for the first wave of goods marking the 20th anniversary of the serialization of Fairy Tail opened on October 7, 2026, with shipping scheduled for late November 2026.
Fourtreat Hakone Sengokuhara in Hakone offers a women-only Ladies Plan for autumn and winter, with a 45-minute yomogi steam session, Micho fruit vinegar and a Hakone-exclusive LULULUN face mask, from ¥11,450 per person.
The Stargazing Camp collaboration cafe for the TV anime Frieren: Beyond Journey's End returns by popular demand at ORBcafe in Shibuya and Osaka from October 10, 2026.
From October 10 to November 23, 2026, the NARUTO×BORUTO Fuji Hidden Leaf Village area at Fuji-Q Highland celebrates Naruto Uzumaki's birthday with a stamp rally linking the village and three Fujikyuko Line stations, an SNS campaign, and a giveaway of original A4 files.
Garmin's flagship golf GPS watch, the Approach S72, comes in 47mm and 43mm sizes for ¥128,000 (tax included). Pre-orders for the 47mm open October 15, 2026, with sales starting October 22 and the 43mm following in early November.
A Gianvito Rossi pop-up store focused on the Fall/Winter 2026 collection runs from October 7 to 20, 2026 at Hankyu Umeda Main Store, with the new MAYFAIR series on sale ahead of other stores.
Sanyodo's new Kaiun! Pouch capsule toys come in six types of cute pouches with playful expressions and go on sale in stages from October 13, 2026.
From November 1 to December 31, 2026, The Lobby Cafe at Grand Nikko Tokyo Daiba will serve its limited-time "White Prelude Afternoon Tea," a white-themed menu inspired by a snowy "White Castle," with Christmas-colored savories and free-flow Ronnefeldt tea for ¥7,500.
Christmas and the holiday season are said to see the most proposals of the year, yet bridal rings take about 1.5 to 2 months to be delivered, so Umeda Hankyu Bridal Club at Hankyu Umeda Main Store suggests starting the ring search in October, with about 30 brands, jewelry concierges, and a Bridal Fair running November 4 to 24, 2026.
Bar & Lounge ZATTA at Hilton Tokyo serves a bread-focused Christmas afternoon tea from November 13 to December 26, 2026. Breads including stollen are arranged on a Christmas-tree-shaped stand, priced at ¥6,500 per person.
From November 1, 2026 to January 3, 2027, Bar & Lounge Melody at Hilton Yokohama will serve a winter afternoon tea themed on white chocolate and red fruits, with a strawberry and meringue tart, a ruby chocolate parfait, and savories by the specialty restaurant chef.
Six hololive talents appear in newly drawn illustrations of sweets-inspired outfits in the Anymy Kuji lottery from Legs Co., Ltd., with kitchenware, cushions, and a kitchen mat as the Last Prize, on sale at Lawson stores from October 13, 2026.
HOTEL Jogakura in Hakkoda, Aomori City, is offering a stay plan called "The Luxury of Doing Nothing" for stays from November 10 to December 23, 2026, combining hot springs, dishes featuring Aomori ingredients, and one drink of choice per guest at dinner.
Hotel Universal Port and Hotel Universal Port Vita, official hotels of Universal Studios Japan, host a Christmas Fair from November 9 to December 25, 2026, featuring a dinner buffet returning after six years and a Christmas Cocktail Fair.
A new matsutake-hunting event is now live in the smartphone game Hypnosis Mic -Alternative Rap Battle-, running from October 7 to October 19, 2026, with the event-limited SSR card SSR【松茸発見名人】躑躅森盧笙 among the rewards.
Starting October 8, 2026, the arcade title Initial D THE ARCADE adds Persona 5 Royal items themed on Joker, Panther, and Queen, available through play stamps and Time Trial events.
From December 1, 2026 to November 30, 2027, Hoshino Resorts KAI Beppu offers its "Beppu Retro Hot Spring Tour" at ¥3,500 per person (accommodation not included), with a local-bath orientation, a guided walk to neighborhood hot springs, a new original bamboo basket, and a new guide for choosing the next bath.
KEEN's JASPER ZIONIC hybrid shoe, which pairs the JASPER design with the ZIONIC sole, is on sale in four exclusive colors at OSHMAN'S stores and its official online store. In Japan, these items are handled only by OSHMAN'S.
A limited-time pop-up store for "Sake Gacha," the online sake shop KURAND's popular random-sake service, runs from October 16 to 29, 2026 at the Shinjuku Station East Exit Concourse in LUMINE EST Shinjuku, with real capsule toy machines.
Orders are open on AMNIBUS for 5 types of Love Live! Sunshine!! merchandise, including trading "Chokonto!" acrylic stands, acrylic name plates, and heart-shaped can badges featuring newly illustrated chibi versions of the nine characters.
Margaret Howell's collaboration collection with Mackintosh offers waterproof, windproof coats and blousons made with the modern material RAINTEC®. It goes on sale October 7 at MARGARET HOWELL stores and the mix.tokyo online shop.
MarieBelle, the chocolate brand born in New York's SoHo, opens its new store "MarieBelle Shibuya" on the first floor of Shibuya Scramble Square on October 28, 2026, with a concept built around "MEETS" with Tokyo culture.
From Wednesday, October 7, 2026, a new indigo-dyed noren hangs at the first-floor north entrance arcade of Matsuzakaya Ueno Store, dyed by Maito Design Works, a Kuramae workshop that practices traditional plant-based dyeing.
Mercedes-Benz Parfum's new women's fragrance "I AM MERCEDES Eau de Parfum," built around orange blossom and inspired by the women who shaped the brand's history, goes on sale on October 7, 2026.
From October 16 to 25, 2026, the interior shop Mid-Century MODERN in Meguro, Tokyo, will host "Tokiori," a solo exhibition by weaving artist Aya Nishikata. It is her first collaboration with furniture, featuring George Nelson's Marshmallow Sofa covered in fabric she wove herself.
From November 26 to December 25, 2026, Tokyo Midtown in Minato City, Tokyo holds MIDTOWN CHRISTMAS 2026 with bubble-filled illumination in Midtown Garden, the first-ever MIDWINTER LOUNGE serving champagne, an approximately 8.5 m real fir Christmas tree, and an outdoor ice rink opening on December 5.
New Miffy items with a sweet-tart apple scent, a lip balm, a hand care set in a clear pouch and a hot eye mask, will be available in limited quantities from October 8.
MOONSTAR's 810s line releases its fall/winter 2026 new products from October 21. The lineup includes the ORDLY plain-toe shoe at ¥13,200, rebuilt from formal shoes for students and public-sector use, and a new IVORY/BLACK color for the SNOWF winter boot.
Three brands, yaso, BOLOCO, and PHAPHIC, hold a joint pop-up at Hankyu Umeda Main Store from October 7 to 13, 2026. It features a forest scent tasting, weekend perfume-making and hand-weaving workshops, and a limited-quantity trial kit.
MUCHA's Fragrance Body Cream, available in four of the brand's popular scents at ¥2,860 (tax included) for 180 g, goes on sale on October 7, 2026 at all MUCHA stores and the official online store.
The Okkii Animal (おっきいあにまる) Pen Case, shaped like an animal lounging on a desk, comes in four designs and goes on sale nationwide in stages from mid-October 2026 at ¥2,640 including tax.
Naoshima New Museum of Art will open its winter rotation on December 12, 2026 with "Currents without Anchors," a joint exhibition by Kei Imazu and Bagus Pandega. The museum is closed from November 24 to the opening, and online tickets for December 12 onward go on sale October 9.
Natsume-sha will release 'NINJA' on October 15, 2026, a Japanese-English bilingual illustrated guide to the history and culture of the ninja, supervised by Yuji Yamada of Mie University.
Leather product brand objcts.io is releasing the Essential Leather Boston, its first Boston bag, on October 14, 2026. It comes in Large and Medium sizes in black and brown, with a waterproof leather exterior and cushioned handles.
From November 20 to December 25, 2026, OMO7 Yokohama by Hoshino Resorts is holding its first "Legacy Christmas," with a guest-only YOKOHAMA Illumination Ride from Kannai to the port area, a Legacy Christmas Tree on the hotel's grand staircase, and a limited-time Stollen Parfait at OMO Bakery.
The kitten-themed "CAT Collection" went on sale on October 7th (Wednesday) from PEACH JOHN ROOM and PEACH JOHN BEAUTY, with autumn and winter roomwear in 11 styles plus a beauty lineup in a winter-limited Amber Vanilla scent.
Skater's Pingu lunch drawstring pouch M comes in random packaging, so the design inside stays a surprise until opened. It is priced at ¥1,155 (tax included), with a BOX set of all six designs at ¥6,930 (tax included).
Pocky, now marking its 60th anniversary, adds a limited-time "Share Happy! Package" from Tuesday, October 13, 2026. Fold the perforations on the back and slot in the inner bags to make a shape a group can gather around, developed with the nonprofit Collable.
Tokyo sweets brand purecoco TOKYO will open its Kintetsu Abeno Harukas store on the Tower Building B1F of Abeno Harukas Kintetsu Main Store on October 21, 2026, with an opening-commemoration HAPPY BAG limited to 200 sets.
The Metaryukusu Badge Collection, a line of premium metallic-finish can badges from the TV anime REBORN!, is open for reservations at Animate stores nationwide, the Animate online shop, and Movic's mail-order service, with a release scheduled for around December 25, 2026.
RAKU CAFE Ikebukuro Store 2 and Shinsaibashi Store 2 host a collaboration campaign with the anime film THE RIBBON HERO from October 22 to November 10, 2026, with an exclusive clear card, original goods, a collaboration menu with a coaster, decorations, and an X campaign.
From December 4, 2026 to February 26, 2027, RISONARE Atami will hold its first "Citrus Academy" every Monday and Friday, teaching guests about Atami's specialty daidai through a quiz, a harvest and sorting experience with local farmers, and a patissier workshop.
ROKKO Forest Sound Museum will hold the "Forest Sound Christmas Night Concert 2026 - Casual Café Style" on December 19 and 20, 2026, pairing a concert on music boxes and other automatic musical instruments with a choice of Forest Café plates. Reservations open on November 1.
An online lottery themed on the Love Live! Nijigasaki High School Idol Club 6th Live! went on sale on Sega Lucky Kuji Online on October 7, 2026, with prizes including a tissue case, cushion, blanket, and plush mascot. Draws are available until November 10, 2026.
The Lobby Lounge on the 28th floor of Shangri-La Tokyo will serve a Strawberry Afternoon Tea from December 27, 2026 to January 31, 2027, with five sweets, five savories, and three scones, priced from ¥8,580 per person (tax included, plus a 15% service charge).
The Top of Yokohama Bar Lounge on the 42nd floor of Shin-Yokohama Prince Hotel serves the grape-themed "Afternoon Tea in the Sky PURPLE GRAPE" from November 1 to 30, 2026, at ¥6,700 per person.
Shisui, a Luxury Collection Hotel, Nara is selling limited-time stay plans that include admission to the 78th Annual Exhibition of Shōsō-in Treasures at Nara National Museum, available October 23 to November 10, 2026.
Manns Wine's "Solaris Le Ciel 2025" is a dry wine made by harvesting Shinano Riesling, Chardonnay and Sauvignon Blanc from its company-managed Komoro vineyard on the same day and fermenting them together. It goes on sale October 9 at ¥6,600 (tax included).
Starbucks Reserve® Cafe's new Coffee & Espresso Cream Frappuccino®, made with espresso whip at the bottom and top of the cup, goes on sale October 9, 2026 at six Starbucks Reserve® Cafe locations.
New merchandise from the TV anime Super Psychic Policeman Chojo, featuring official anime illustrations and patrol-themed GraffArt designs, is on sale at eeo Store online from October 2, 2026, with in-store sales at eeo Store Ikebukuro Main Branch from November 6 to 19.
Sea bream salt ramen brand Taishio Soba Toka opens a new branch in the Torie Keio Chofu shopping complex in Chofu, Tokyo, on Thursday, October 15, 2026.
The Kura, a music bar in Kinshicho, Tokyo, hosts the one-night Halloween party R&B HALLOWEEN on October 31, 2026, with DJs spinning R&B, HipHop, Reggae, and Hawaiian Reggae, happy hour until 8:00 PM, and a free Habu sake mini shot for guests who come in costume.
A courtyard tree about 5 meters tall, encircled by a ring of light symbolizing "goen," lights up at The Prince Kyoto Takaragaike from October 9, 2026, with seasonal candle-art workshops open to guests.
From December 26, 2026 to January 4, 2027, Restaurant & Bar TIDE TABLE Shiomi at Tokyo Bay Shiomi Prince Hotel is serving festive dinner buffets with a live tuna dismantling show using tuna from Toyosu Market, osechi dishes, and New Year events such as mochi pounding and a lion dance.
Special goods go on sale November 10 and special menus from November 1, ahead of the "Disney Christmas" event at Tokyo Disneyland and Tokyo DisneySea running November 11 to December 25. The lineup includes Li'l RingRing goods and the debut of "Jolly Food Plaza."
On Tuesday, November 10, 2026, The Tokyo Station Hotel offers a plan combining a before-opening building tour of Mitsubishi Ichigokan Museum, Tokyo, a hotel tour and lunch, limited to 15 guests.
From October 10 to 12, 2026, the Toranomon Japanese-style izakaya 楽㐂 (Rakki) will hold the three-day-only Sushi BOSE event, serving Edomae sushi from a single piece alongside pairings of five sake and shochu chosen by the sake shops Kagoya and Sakadoya.
AMNIBUS, an online store for original anime and manga merchandise, has started accepting orders for six Trapped in a Dating Sim: The World of Otome Games is Tough for Mobs Season 2 items: Trading Can Badges, Trading Scene Photo Bromides, F3 Canvas Boards, BIG Acrylic Stands, Scene Photo Glitter Can Badge 3-Piece Sets, and A3 Matte Posters.
ERRA, a new line directed by fashion directors Keiji Kaneko and Daisuke Genma, goes on sale at the concept store V.A. and its online store on October 10, 2026, with a first collection of two shirts, a tee set, a cap and a sweatshirt.
Plush toys and clear multi cases featuring Satan, Mammon, Leviathan, and Beelzebub from the game What in HELL is Bad? are available for pre-order from October 4, 2026, with a random mini illustration card as a bonus.
Acrylic figures of 106 characters from "White Cat Project NEW WORLD'S" went on sale on October 7, 2026 at the アプリスタイル official shop. The first and second waves are priced at ¥2,980 each, tax included, with shipping charged separately.
AMNIBUS, an online shop for anime and manga original goods, has started accepting orders for four items based on the TV anime The World's Strongest Rearguard: Labyrinth Country's Novice Seeker, including Trading Can Badges and F3 Canvas Boards.
A collaboration between the TV anime Yumeiro Patissiere and Karaoke no Tetsujin runs from October 8 to November 23, 2026 at 10 stores, with collaboration drinks, concept rooms, a song challenge, and new Halloween-themed goods featuring newly drawn illustrations.
Afternoon Tea LIVING will release collaboration items with illustrator Yumi Kitagishi on October 28, 2026, with a Christmas lineup of tableware, plush toys and blankets, plus a limited novelty and an original art display.
Afternoon Tea LIVING's popular INITIAL collection gains two new initials, H (HAT) and T (TEA), along with stuffed toy charms of the cat, rabbit and dog from the designs. They go on sale October 7, 2026 at stores and the official online store.
From November 17, 2026, Alain Ducasse Chocolat Paris and Alain Ducasse Biscuit Paris will sell their Provence-inspired Noël Collection at directly operated stores nationwide and on the Online Boutique, featuring a ¥19,440 Calendrier de l'Avent, citrus-and-herb chocolates, stollen and biscuits.
A set of four bread-shaped cloth rattles from the Japan-born baby brand amanoppo has been named a Good Toy 2026 winner. It is machine washable and costs ¥4,290 including tax.
AniTouch Kichijoji, an indoor petting zoo operated by Izu Shaboten Zoo, opens on Monday, October 19, 2026, a two-minute walk from Kichijoji Station. It is the brand's first street-level store and features a capybara rock bath and a free-flying bird area.
Nijigen no Mori on Awaji Island is giving away a limited-quantity original sticker to celebrate Armin Arlert's birthday, the sixth and final installment in its Attack on Titan character birthday series, starting November 3, 2026, to guests holding a THE NIGHT WALK admission ticket.
Prime 1 Studio has announced 1/4 scale statues of Guts and Griffith from the manga Berserk, based on Kentaro Miura's volume 34 variant cover artwork. Pre-orders open October 6, with release planned for February to May 2028.
From October 26 to December 31, 2026, Biwako Hotel in Otsu, Shiga, serves winter lunches at Japanese Restaurant Oomi (Omi beef and Omi duck hoba-yaki, ¥6,500) and Teppanyaki Oomi (Omi jidori chicken and Omi beef loin, ¥8,500).
From October 6, 2026, Biwako Otsu Prince Hotel is taking reservations for five Christmas cakes under the theme "Heartfelt Christmas," including a fruit-topped party cake and a members-only cake. Pickup is December 23 to 25.
A limited-time Shoso in Bungo and Alchemist offers new moon-viewing-style Japanese outfits for five literary masters, running from October 5 until 1:59 PM on October 14, 2026, with a first-time half-price 10-pull.
A new limited model of the OCEANUS analog radio-controlled solar watch, the OCW-SG1000MC features a newly developed marble ceramic bezel that evokes the powerful swells of the sea. It goes on sale November 13 at ¥748,000 (tax included), limited to 300 pieces.
The ONE STAR AGED CANVAS IGNT goes on sale on October 13, 2026, pairing 90s One Star details with the fire pattern from the ALL STAR IGNT in a single Black/Red Flame colorway.
Daimaru Shinsaibashi is stocking a wide range of chestnut sweets in October, including the top picks of this year's new employees, and giving out limited-edition "Pukkuri Stickers" with qualifying purchases from October 13 to November 10, 2026.
DAIZO, DAISO's official character, debuts as a capsule toy with the Face Pouch Collection (5 designs, ¥400 each) from early October 2026, followed by a BIG plush crane game prize in the fourth week of October.
DMM GAMES' "DeepOne: Fragment of Void and Dream" and "Orphans Order" are running the joint collaboration event "Autumn Fest: All-In Bunny Night" from October 6 to October 19, 2026, with collaboration-exclusive skins, special missions, login bonuses, and a DMM Points campaign.
Dior's Holiday Collection 2026 "Cinnamon Glaze" goes on sale in limited quantities nationwide on October 30, 2026, after an advance release on October 14. It features eyeshadow, lip, cheek, highlighter, and nail items.
A free demo of the new adventure game Diss Diss Discussion, based on stage plays by Yuu Tomisaka of Aga-risk Entertainment, became available on Steam on October 6, 2026. The full game is scheduled for release in early 2027.
Milan-born bag brand DONE! is holding its first pop-up store in the Kansai region on the 1st floor of Hankyu Umeda Main Store from October 7 to 13, 2026. Purchasers receive a colorful strap and a heart carabiner, and founder Stefania Gnutti will be in the store on opening day.
Tokyo DisneySea sells Duffy and Friends winter program goods and food souvenirs from November 2, 2026, to January 13, 2027, for a limited time. A special menu at Tokyo DisneySea Hotel MiraCosta, limited-time Disney Resort Line free passes, and a Steiff-produced Duffy for Tokyo DisneySea's 25th anniversary are also part of the lineup.
A limited collection of six cosmetics from Korean beauty brand Etude and the Korean character CHOIGOSIM marks Etude's 15th anniversary in Japan and goes on sale at variety stores and drugstores nationwide from November 1, 2026.
On December 19, 2026, the Fairfield by Marriott Michinoeki Project and Tamba Wine in Kyotamba, Kyoto Prefecture will hold a special Christmas dinner featuring Kyoto duck (京鴨®), game meat, and Japanese Black beef with wine pairings, exclusively for guests of Fairfield by Marriott Kyoto Kyotamba.
A ROUND1 x Fate/Grand Order collaboration campaign runs from October 13, 2026 to January 11, 2027, featuring collaboration menus and packs, themed rooms at the Ikebukuro and Umeda stores, bowling score effects, crane game prizes, and original goods.
GARRACK's Puella Magi Madoka Magica smartwatches (6 models, ¥10,890 each) go on sale on October 30, 2026, and the ring watches (5 models, ¥16,500 each) on December 11, with reservations opening on October 9.
The second gelato pique collaboration with Sanrio characters, GELATO PIQUE ♡ Sanrio characters, goes on sale October 28, 2026, at GELATO PIQUE LIMITED CONCEPT STORE locations in Sapporo, Ginza, Nagoya, Umeda and Fukuoka, with sanrio house stores and online stores also carrying the collection.
GU-PITA, the nutrition-adjusted snack series now in its 30th year, goes on sale in limited-edition packages featuring four San-X characters from November 16, 2026, at drugstores, variety shops and mass retailers across Japan.
HAGOOGI's rechargeable electric hot water bottle comes in three character designs, a calico cat, a gray rabbit and a brown-and-black cat, and includes a shoulder strap and a removable cover.
Paper & Mood, a new lineup of letter paper, mini envelopes and stickers from Nihon Hallmark, goes on sale on October 13, 2026, with Paper Packs at ¥660 and Sticker Packs at ¥528 (tax included).
The Charles Fazzino 3D Art Exhibition runs from October 7 to 13, 2026, at the Art Gallery on the 8th floor of Hanshin Umeda Main Store, featuring colorful layered artworks by the New York-based pop artist.
Orders have opened on AMNIBUS, an online shop for original anime and manga goods, for six High School DxD HERO items, including trading acrylic stands and trading acrylic cards.
Hoshino Resorts Tomamu in Hokkaido opens its Ice Village, a town of 11 snow and ice domes, on December 20, 2026, with the season planned to run through March 10, 2027. New this winter are concerts in the Ice Chapel, afternoon tea in the Ice Hotel and an Ice Photo Studio.
Hotel Kanazawa is selling a stay plan that pairs a winter kaiseki dinner of sweet shrimp, snow crab and yellowtail with a breakfast buffet, available for a limited time from December 1, 2026.
Hotel New Otani Osaka is offering its "Autumn Consecutive-Night Stay" plan for stays through November 30, 2026. Each guest receives ¥5,000 in hotel credit per night to use at the hotel's restaurants and shops, and free parking is included. The hotel is a handy base for autumn leaf viewing in Kyoto and Nara.
Huis Ten Bosch in Nagasaki Prefecture will hold its year-end event "Grand Finale Night - Music & Fireworks Countdown -" for six days from December 26, 2026, with a different live show or spectacle each night and 5,000 fireworks on New Year's Eve.
Iinuma Honke, a sake brewery in Shisui, Chiba, holds the "Shuen Shisui no Yoake 2026" banquet on November 6 and 7, 2026, pairing a seasonal course meal with freshly pressed junmai daiginjo at Kinoene Omoya, a farmhouse restaurant about 300 years old.
Ise History Museum in Ise, Mie Prefecture, is holding its autumn special exhibition on Nihonga painter Nakamura Sashu through November 23, 2026. Adult admission is ¥300, high school students and younger are free, and the displays change between the first and second parts.
A limited-time stay package from The Kahala Hotel & Resort Yokohama goes on sale on October 6, 2026, for stays from November 21 to December 25. It includes a priority entry pair ticket to the Christmas Market in Yokohama Red Brick Warehouse and premium mugs, from ¥52,400 per room for 2 adults.
From October 30 to November 20, 2026, Kera-ike Skating Rink in the Karuizawa Hoshino Area celebrates its 10th anniversary with free admission on October 30 and 31 and special rates through November 20 for Nagano residents, offering an early "first skate" among the autumn leaves.
Kirin Nama-cha Jukusei, a new bottled green tea made with aged tea leaves, goes on sale across Japan on Tuesday, October 13, 2026, together with a renewed Hoji Sencha and the new Caffeine Free.
Kids' fashion brand BREEZE releases a collaboration collection with the picture-book series Kobito Zukan on Friday, October 9, 2026, at BREEZE stores and its online store.
Suntory's Kudamono Torys Can Apple Highball is a limited-time release arriving across Japan on December 1, 2026. The 350ml, 5% ABV can is priced at ¥189 excluding tax.
Lawson-exclusive Disney shopping collection vol.5 brings Zootopia acrylic charms and stickers to stores from October 13, 2026, priced at ¥550 to ¥660 with tax, while supplies last.
GROOVE X's family robot LOVOT gets a ghost-themed knit basewear made in collaboration with FRGMT. The FRGMT GHOST KNIT comes in black and white and goes on sale on October 9, 2026, for ¥15,980 (tax included).
From December 19, 2026 to February 28, 2027, the TV anime Lycoris Recoil collaboration event "LYCORIS RECOIL × Blue Turtle Collaboration 2026" offers a collaboration cafe at Blue Turtle, themed rooms at Hotel Atoll Emerald Miyakojima, and original goods on Miyakojima.
MARY QUANT, THEATRE PRODUCTS and PUBLUX have teamed up on a bag series of five exclusive designs priced from ¥8,800 (tax included), sold online and at all FREAK'S STORE locations.
From October 14 to 20, 2026, Matsuzakaya Shizuoka will hold the "-gravity- Kenta Nakajima Exhibition" at Blanc CUBE, the art and luxury salon on the 2nd floor of the North Building. It is the first solo exhibition at the store, centered on the Western-style painter's Anonymous Horizon and Kien no Hana series.
MEIKYU STORM, a free smartphone dungeon-exploration action RPG where attacks are automatic and players fight hordes of enemies in randomly generated dungeons, is now available on iOS and Android with no ads.
MIMARU SUITES Kyoto CENTRAL, an apartment hotel in central Kyoto where all 19 rooms have two or more bedrooms, has been selected as a "Selected Hotel" in the MICHELIN Guide 2026. It is the first MIMARU property to be selected.
An online kuji lottery with newly drawn mini character illustrations from the TV anime Mob Psycho 100 III goes on sale from October 18, 2026, for ¥880 per draw, online and at participating stores.
Moleskine's second collaboration with Peanuts™ goes on sale on October 6, 2026, with Snoopy-inspired notebooks, a diary, pins and stickers, followed by The Mini and a writing set in late October.
NAGAHAMA DISTILLERY in Nagahama, Shiga, releases AMAHANYAN World Blended Mizunara Cask Blend, its third collaboration with Hikone's mascot Hikonyan, on Tuesday, October 20, 2026.
Gel nail brand Naimy (ネイミィ) now sells base and top gels, color gels, clear gels and paint gels for self gel nails at Seria stores nationwide, with every item priced at ¥110 (tax included).
New Era, the global sports and lifestyle brand, is opening New Era Umeda South at Diamor Osaka on Thursday, November 12, its third store in the Osaka area. To mark the opening, the store will release limited-edition 9FORTY and 9THIRTY caps and a side patch exclusive to this location.
Tokyo's Nezu Museum will present about 50 bugaku costumes and related materials, including many National Treasures and Important Cultural Properties, from October 24 to November 23, 2026. Costumes from Rinnoji Temple in Tochigi will be shown to the public for the first time in 45 years.
To mark the TV anime broadcast of Nia Liston: The Merciless Maiden, a 10-question diagnosis game that measures your potential as a merciless maiden opened on October 6, alongside campaigns on Fire CROSS including free access to up to 3 volumes of the original novel.
From October 10 to November 10, 2026, guests staying in the two Naruto collaboration rooms at GRAND CHARIOT Hokuto Shichisei 135° on Awaji Island can order the Uzumaki Naruto Birthday Collaboration Drink for ¥1,320 and receive an exclusive postcard.
Nina at The Ritz-Carlton, Tokyo, the patisserie led by World's Pastry Chef 2024 Nina Métayer, takes reservations from October 5, 2026 for five Christmas cakes, individual sweets and galette des rois, alongside the hotel's Christmas takeout menu, Japanese hors d'oeuvre and osechi.
Guests staying at Nishiizu Meguri, a hot spring inn in Toi, Izu City, can use the private sauna, private ganbanyoku (hot stone bath) and private hot spring bath as many times as they like through December 25, 2026. The three facilities normally cost a combined ¥12,100 (tax included) when each is used once.
Chiba confectionery shop Okashi no Taiyo is selling its Halloween Bar Baum again, rice-flour baumkuchen on a stick made to look like an ice pop. Two new designs join the lineup, and an online-only gift box is limited to 20 boxes.
The series "The Otome Heroine's Fight for Survival," which has passed 900,000 copies in total including e-books, will air as a TV anime in July 2027, with Fuka Izumi cast as Aria.
Collaboration goods from PATLABOR THE MOBILE POLICE and illustrator tree13 have been announced. tree13 has drawn a new illustration of Noa Izumi and the Ingram under the supervision of Yutaka Izubuchi and Akemi Takada, and the lineup and sales details will follow.
From October 15 to December 15, 2026, The Prince Gallery Tokyo Kioicho is holding "Back to the Roots -Kishu, Wakayama-," a collaboration fair with Wakayama Prefecture offering a lunch course, dinner courses and cocktails made with Wakayama ingredients.
The 10th installment of The Prince of Tennis II character fragrances, seven scents at ¥7,200 each (excluding tax), opens for online reservations on October 6, 2026, and goes on sale at primaniacs stores on December 22, 2026.
Nijigen COSPA is releasing acrylic stands of Lilisa Suzunomiya and Otoha Kurogane in newly drawn "Bondage Costume Ver." illustrations from "Rock Is a Lady's Modesty," priced at ¥1,650 each and planned for early December 2026, with the standard pre-order period running through October 25, 2026.
From November 1 to 30, 2026, the lobby lounge Fontaine at Royal Park Hotel in Tokyo serves a new Cheese and Nuts Afternoon Tea for ¥8,500 per person. An Aged Cured Ham × Cheese Marriage Dinner Buffet also runs on select dates at the Chef's Dining Symphony.
A free outdoor screening of the concert film Ryuichi Sakamoto | Opus will be held at the Central Plaza of Komazawa Olympic Park on October 10, 2026, starting at 5:30 PM. It is the first outdoor screening of the film in Tokyo.
Samansa Mos2 will release five new autumn items in its SA Embroidery series on October 9, 2026, including a pintuck dress, gathered-hem pants, and scalloped knitwear, at stores nationwide and online.
DARTSHIVE opens reservations on October 6, 2026 at 4:00 PM for 13 brass dart sets designed with Sanrio Characters such as Hello Kitty, Cinnamoroll, and Kuromi, with sales starting October 16, 2026 at ¥4,620 each.
The Lobby Lounge on the 28th floor of Shangri-La Tokyo will serve a Christmas Afternoon Tea from December 1 to 26, 2026, with five festive sweets, five savories, three scones, and a Shangri-La Bear cookie to take home, priced at ¥9,680 per person (tax included, plus a 15% service charge).
Shangri-La Tokyo will serve limited-time Christmas dinners at Piacere, Nadaman and The Lobby Lounge, offered in stages from December 23 through December 26, 2026.
Shibuya Loft is holding "Good Lucky Market", a collection of about 170 lucky charms such as daruma, maneki-neko and sea bream items, from October 6 to November 4, 2026, on the 3rd floor Cook & Dine section.
Five restaurants inside Shinagawa Prince Hotel in Tokyo are offering Christmas menus from December 1 to 25, 2026, with courses, buffets and pair dinners priced from ¥6,500 to ¥28,000 per person.
A seven-seat neighborhood tavern called mae opens on October 14, 2026 in Okayama City's Izushicho, across from the small hotel C&C, with an interior designed by a Taiwan-based architecture studio.
Starbucks Japan's Halloween season starts October 9, 2026, with the Blackberry Yogurt Frappuccino® in Black Ears and White Ears versions and a black Matcha Anko Butter Chocolate Scone Sandwich, plus a hunt for the hidden Phantom Purple Cat in stores and on X.
A limited-edition tea latte blending black tea, oolong and jasmine with the fruity aroma of apricot and creamy milk goes on sale at Seven-Eleven and other stores across Japan from October 13.
Three limited prize items in 17 designs, featuring newly drawn Steins;Gate illustrations, will roll out in stages from October 9, 2026 at Molly Fantasy, PALO, and the online crane game Molly Online. The lineup includes an Acrylic Diorama, Acrylic Stand Keychains, and Acrylic Carabiners.
STORIARE, an Italian restaurant in Tokyo's Otemachi and Kanda area, began serving a new autumn course in October 2026 and marked its first anniversary on October 5, 2026. The 10-dish dinner course begins with a cup of dashi and costs ¥18,500 including tax, plus a 10% service charge.
Cafe & Bar Rhythmos on the 26th floor of Strings Hotel Tokyo InterContinental will serve two winter parfaits from November 1 to December 28, 2026, pairing kiyomi orange with chocolate and Le Lectier pear with white chocolate, at ¥4,180 each.
Suntory is launching two winter-limited chuhai, one made with Wakayama mikan and one with Tokushima yuzu, using its "-196°C Manufacturing Method." They go on sale nationwide in Japan on December 1, 2026.
Tachibana E Shuhan's Super Luck Whisky Mikuji, a whisky lottery limited to 466 draws at ¥6,980 each with free shipping, began taking reservations on October 6, 2026, with Hakushu 18 Year Limited Edition in the lineup.
New original goods from the TV anime Super Psychic Policeman Chojo, including trading funny-face stickers and trading can badges, go up for pre-order at Anique Shop on October 23, 2026, with a random bonus bromide for every ¥2,200 (tax included) spent on eligible products.
The TAILOR YARD MAIN DINING, on the 5th floor of Hotel Metropolitan Oimachi Tracks, is taking reservations for a special Christmas dinner course served December 19 to 25, 2026, featuring snow crab and domestic beef sirloin with a view over the rail yard.
Taiwan Culture Festival 2026 Spring runs from October 10 to 12, 2026, at the Tokyo City i Performance Zone in KITTE Marunouchi, with a record 22 booths of Taiwanese food, tea, goods, beauty products, and travel information.
teamLab Biovortex Kyoto - Taisei Corporation marks its first anniversary on October 7, 2026, having welcomed more than 1.3 million visitors from 167 countries and regions since opening, with about 44% of them international travelers.
T-fal's compact Blend Up Essential blender, with a six-blade stainless steel blade, five one-touch auto programs and a tumbler cap, goes on sale in November 2026 at a reference price of ¥15,900.
THE THOUSAND KYOTO near Kyoto Station is a Hotel Partner of the contemporary art fair Art Collaboration Kyoto, held November 7 to 9, 2026. The hotel offers a stay plan with fair invitation tickets from ¥122,000 for two guests, limited to 10 groups, plus in-hotel art displays and a custom card key case.
toroa, a sweets brand in the Best Otoriyose Awards Hall of Fame, began selling two Mini Gift Box sets of its Chocolate-Packed Cookies on October 3. The boxes cost ¥2,250 and ¥2,600 (tax included), each holds six cookies in three flavors, and one also includes two individually wrapped toroaTea packets.
Skater is selling a five-item lunch series decorated with Toy Story pixel art, including a lunch box, seal boxes, a combo cutlery set, and two stainless mug bottles, priced from ¥990 (tax included).
Toyohashi Planetarium in Aichi holds its first Halloween Horror Planetarium on October 24, 2026, pairing a horror dome program with a flashlight-only Night Museum at the Underground Resources Museum. Applications are accepted from October 10 until 12:00 PM on October 17.
Toyotomi's convection kerosene stoves "Classic (CL-N25)" and "Moon Lighter (ML-N25)" go on sale at 12:00 PM on October 6, 2026, at its official online store, priced at ¥38,500 and ¥35,200 including tax.
Patisserie Yu Sasage in Tokyo's Setagaya releases the Soy Brownie (¥302) and Soy Boule de Neige Chocolat (¥702), made with ULTORA soy protein cocoa flavor, for a limited time starting October 9, 2026, in the first collaboration of ULTORA CRAFT / LAB.
Select shop Uzuri, which introduces brands from Africa, holds the "African Quiet Luxury" POP-UP STORE on the 2nd floor of Shinjuku Takashimaya from October 14 to 20, 2026, with bags, jewelry, shawls and more from across the continent.
Update 15.9 for World of Warships brings the Pacific Front strategy event, with the American Tier VI Premium destroyer Monaghan among its rewards, and Blue Archive collaboration content returns in both World of Warships titles.
Yachiho Kogen Ski Resort in Sakuho Town, Nagano, began selling 2026-27 early bird lift tickets and season passes on October 1, ahead of its November 30, 2026 opening, including the 8-ticket "Yachiho Special 8" set at ¥24,000.
Yamaguchi Flower Tourism 2026, a one-night, two-day autumn tour planned by Hibiya-Kadan, will be held on November 11 and 12, 2026. The tour covers cosmos fields, flower growers, a sake brewery, craft beer, washi dyeing and Yuda Onsen, and costs ¥33,000 per person for 20 monitor participants.
Yatsugatake Club in Hokuto, Yamanashi, suggests an autumn day that combines a fall foliage drive on the southern foothills of the Yatsugatake mountains with a walk through its forest, its signature fruit tea and handcrafted works by artists. Foliage typically starts from around mid-October.
A new flavor of the Hazy IPA co-developed by Seven-Eleven Japan and Yo-Ho Brewing goes on sale at 7-Eleven stores nationwide from October 13, in limited quantities. Made with New Zealand hops, it offers a refreshing aroma reminiscent of white grapes.
Yokohama Bay Sheraton Hotel & Towers will host a chestnut and autumn fruit night sweets buffet called "Sweets Parade" at the Sea Wind Lounge, with 11 seasonal sweets, light meals, and drinks, every Wednesday and Thursday from October 7 to November 26, 2026.
The Lounge & Bar "Marine Blue" at the Yokohama Grand InterContinental Hotel will serve an afternoon tea starring Fukuoka's "Amaou" strawberries from December 1, 2026 to February 28, 2027, with a special Christmas version on December 24 and 25.
From October 7 to 20, 2026, Yokohama Takashimaya holds TSUNAGU ACTION WEEKS to address the problem of abandoned bamboo groves. The program includes Hama no Menma made from Yokohama bamboo, a market for comparing 14 types of menma from 12 prefectures, and bamboo products.
A collaboration cafe for the TV anime You and I Are Polar Opposites opens at Share CAFE in Shinjuku, Shinsaibashi, and Nagoya from October 16, 2026, with the collaboration menu and newly drawn Retro Pop original goods now revealed.
Limited-time stay plans for the F1 Japanese Grand Prix at Suzuka Circuit, held April 9 to 11, 2027, are on sale at Yunoyama Sosuikyo and AQUAIGNIS Kataoka Onsen "Hanareyado" in Komono, Mie. Rates start from ¥350,000 per room per night, with benefits including a transfer toward Suzuka, a bottle of champagne and sweets by a world-champion pâtissier.
On December 3, 2026, Ginza NAGANO will host a special seminar on the Zenkoji Temple Gokaicho, held once every seven years, followed by a tasting of three Shinshu apple varieties. The fee is ¥1,000, and registration has closed after both sessions reached capacity.
A pop-up store marking the first anniversary of the theatrical film Zombie Land Saga Yumeginga Paradise opens at AKIHABARA Gamers Main Store on October 24, 2026, then moves on to Yume Town Saga, Sendai, Namba, Nagoya, and Hakata with new illustrated goods and online orders.
Achi Village in Nagano will hold a two-day, one-night autumn foliage photo trekking event along the ancient Tosando road on October 31 and November 1, 2026. Two guided routes are offered, with an overnight stay at the Bangakuso mountain hut (萬岳荘) and a ¥14,000 fee that includes guide, bus and lodging.
Alessi's new "Itsumo Pet Yunoki Ware" series, designed by Naoto Fukasawa, offers water bowls, food bowls and food mats for cats and dogs. It goes on early release at the ALESSI JAPAN official online store on October 5, 2026, and at ALESSI STORE TOKYO on October 9, 2026.
atmoscon 2026, an urban culture festival combining sneakers, music, fashion and art, takes place October 31 and November 1, 2026, at Shinjuku Sumitomo Building, with early-release items and additional live acts now announced.
Nijigen no Mori on Awaji Island will hold a free Titan photo challenge for Attack on Titan night event participants from October 10 to November 30, 2026. Those who find five Pure Titans and report their best shot at the goal receive an original Titan sticker.
Authent Hotel Otaru has started taking online reservations for its Christmas-season stollen, sold since 1999. The lineup includes the Original Stollen and the Premium Stollen made with fermented butter from Akaigawa Village.
The Battle Cats will hold a collaboration event with the TV anime Rurouni Kenshin from October 9 to October 26, 2026, featuring collaboration-exclusive gacha and stages.
For stays from April 1, 2027, guests at Benesse House on Naoshima will be able to enter eligible art facilities on the island without buying tickets or booking online in advance. The eligible facilities and details will be announced around January 2027.
Kumesen Shuzo's Bikkuriman collaboration whisky goes on sale October 19, 2026, for ¥5,500 including tax. Each bottle comes with a Pukkuriman Sticker, the first three-dimensional puffy sticker in Bikkuriman history.
FamilyMart-exclusive TV anime "Blue Box" goods, the Pola Shot Collection and Trading Acrylic Keychain featuring newly drawn illustrations of Chinatsu playing sports other than basketball, go on sale at about 1,500 stores nationwide on October 8, 2026.
Japanese beauty brand Cami opens a global online store on Thursday, October 8, 2026, shipping to six regions, and takes part in the SONG OF SKIN pop-up in Los Angeles from the same day.
Chitoseya, a facility where visitors to Japan can experience tea ceremony in a kimono, opened in Kyoto's Teramachi on October 3, 2026. The roughly 90-minute program in English covers kimono dressing, tea ceremony and photos, and costs ¥2,000 per person for one month after opening.
Clarins will release the holiday-limited Clarins Precious La Crème Coffret from its flagship Clarins Precious age care series on November 13, 2026, with online pre-sale from November 5. The ¥50,600 (tax included) set is limited in quantity and includes a full-size cream, a lotion, and an eye cream.
Merchandise from the TV anime The Classroom of a Black Cat and a Witch POP UP STORE, held at Volks Akihabara Hobby Tengoku 2, is open for post-event mail order from October 5 to November 5, 2026 at the LD -LIBERTAS DREAM- online store, with original goods using newly drawn maid-themed illustrations.
From October 5 to December 13, 2026, Atmos Italian Dining on the 40th floor of Conrad Osaka serves an autumn Italian buffet themed "La Dolce Vita," featuring the cuisines of Tuscany and Liguria with seasonal ingredients such as chestnuts, mushrooms, and eggplant. Lunch starts at ¥7,200 and dinner at ¥8,000.
Courtyard by Marriott Shin-Osaka Station will serve the 11th anniversary course "Kan-on" (感恩) at Teppanyaki Ikka Ichiyo on its top floor from November 1 to 30, 2026. The course features foie gras, lobster, Omi beef, and red snow crab at a special appreciation price of ¥11,000.
From October 22 to November 10, 2026, RAKU CAFE Ikebukuro and Shinsaibashi host the first collab cafe for DAISO's official character Daizo, with original food and drinks, limited goods, and Daizo appearing as store manager on select days.
AMNIBUS, an online shop for original anime and manga goods, has opened pre-orders for eight Date A Live V products in the Aure Glass series, including trading acrylic cards, glitter can badges, compact clear cards, foil-stamped cards, and an acrylic stand clock.
Orders have opened at AMNIBUS, an online shop for original anime and manga goods, for five TV anime Dr. STONE T-shirts printed with lines from Senku Ishigami, Ryusui Nanami, SAI, Dr. Xeno, and Stanley Snyder, priced at ¥5,478 each.
Fashion brand equalment (イコールメント) marks its 3rd anniversary with a new collection at a pop-up store in RAYARD MIYASHITA PARK North 2F, THE [ ] STORE, open to the public from October 7 to October 13, 2026.
From November 16, 2026 to January 6, 2027, THE LOUNGE on the 39th floor of Four Seasons Hotel Tokyo at Otemachi serves a festive afternoon tea inspired by Christmas in Italy and Northern Europe, created by Executive Pastry Chef Michele Abbatemarco. Reservations opened on October 1.
Bakery & Sweets Picot at The Fujiya Hotel in Hakone is taking Christmas reservations until December 21, 2026. The menu has three cakes plus roast chicken, stollen and panettone, with pickup from December 23 to 25.
Customers who pre-order The Legend of Zelda: Ocarina of Time for Nintendo Switch 2 at GEO shops or the GEO Online Store receive an exclusive Double Acrylic Charm. The game is scheduled for release on November 5, 2026.
Italian luxury maison Gianvito Rossi is holding a limited-time pop-up at Hankyu Umeda Main Store from October 7 to 20, 2026, featuring its Fall/Winter 2026 collection with the theme "Winter Garden" and offering the new rhinestone-embellished MAYFAIR series ahead of other stores.
Gofun Nail, the water-based nail polish from Kyoto pigment shop Uebaeso, adds two new colors on October 15, 2026 — Tsuyuichii and the returning Kanhizakura — at ¥1,452 each for 10 mL.
To mark Hands' 50th anniversary, the HANDS×HANGYODON collaboration runs from October 10 to November 12, 2026 at Hands stores and the online store, with limited-edition goods, an original shopper, a novelty sticker, in-store BGM, and a photo session at Hands Shinjuku.
JAMES PERSE, the Los Angeles-born brand, reopens on the 3rd floor of Hankyu Men's Osaka on October 21, 2026, as its first standalone men's store in Kansai. The new space expresses grown-up California luxury and carries the winter collection SUNSET ST.GERMAIN.
Hankyu Umeda Main Store holds Christmas Market 2026 in its 9th-floor event space and Festival Plaza from November 18 to December 25, 2026. Under the theme "Tie the Magic," a scent effect joins the mirror ball tree and merry-go-round light show for the first time.
From October 28 to November 3, the 1st floor Promotion Space 11 at Hankyu Umeda Main Store hosts CROSSLINKING Japanese Creators, featuring HERMNANT's Nishijin hikihaku bags, Bunshogama tableware, and Awahino kettle-roasted tea. A sencha tea ceremony workshop with all three brands is held ahead of the event on October 24.
Hankyu Umeda Main Store's living goods floors on 7F and 8F and Umeda Souk on 10F are currently presenting October gift recommendations themed around treats for yourself and gifts to enjoy deepening autumn, from ballpoint pens and loungewear to incense, chopsticks and blankets.
From October 10 to 12, 2026, HIBIYA CENTRAL MARKET in Tokyo Midtown Hibiya holds a special event with an autumn wine festival, limited-time food from guest vendors, a ceramics exhibition, and an eyewear pop-up.
Prizes from Hidy!Rascal, a new brand of Rascal the Raccoon, will arrive in stages at amusement facilities and online crane games from October 2026, including a folding table, a pass case with reel, and a bath set.
The seventh "Higashi Tokyo Ichi" market, where new businesses are born, takes place October 16 to 18, 2026 in Yanagibashi, Taito City, with around 40 makers and free admission.
HIMEHINA's EP "VAMPY" goes on sale on November 27, 2026. The title track, written as the tie-in song for the new short anime project DemVAMPS, debuted live on October 4, and reservations are open now.
AMNIBUS, an online shop for original anime and manga goods, has opened orders for four Hinaringo items - trading can badges, a motif pattern tote bag, a chibi character acrylic stand set and a program logo die-cut sticker.
IL LUPINO PRIME in Omotesando, Tokyo, will serve a Christmas course from December 19 to 25, 2026, with appetizers including a caviar blini, lobster bisque, black truffle ravioli, and a USDA Prime T-bone steak from ¥27,500 (tax included). Reservations open on October 5.
From October 10 to November 24, 2026, Okage Yokocho in front of Ise Jingu's Naiku decorates its streets with about 2,000 lanterns for the second Akari no Matsuri. Admission is free, with a lantern lighting ceremony and autumn events including taiko, gagaku and the Ise Shinshu-sai new-sake festival.
pTa.shop has added 10 sweatshirt designs to its Iwanami Shoten collection, using the cover colors of 『岩波文庫』 and 『岩波新書』 plus the arabesque pattern from the paperback covers. On sale since September 17, 2026 at ¥8,800 (tax included).
With snow crab fishing opening in Ishikawa Prefecture on November 6, Shokudokoro Kanazawa Suju on the first floor of HOTEL AO KANAZAWA will serve its Winter All-Crab Course from November 13, 2026 to February 28, 2027. The ¥33,000 dinner course (tax included) prepares snow crab by grilling, boiling, and shabu-shabu, and an overnight stay plan with dinner and breakfast is also available.
From October 25 to December 25, 2026, the Kuboso Memorial Museum of Arts in Izumi, Osaka, presents works from the Yokosuka Museum of Art collection, with related events including a night museum with projection mapping and a sukajan try-on.
On October 17 (Saturday) and 18 (Sunday), 2026, the Kyoto International Manga Museum hosts the indie game exhibition Kyoto Game Daisakusen, where visitors can play nine original games made by students from Kyoto Seika University and others at BitSummit Game Jam 2026, with a related talk session on both days.
Launer London joins the first half of British Fair 2026 at Hankyu Umeda Main Store from October 7 to 12, 2026, taking orders for the QE II model that celebrates the 100th anniversary of Queen Elizabeth II's birth.
Love Liner is releasing the limited-edition "Sheer Collection" of pencil eyeliners in three sheer shades, including two real mucosa colors designed for lower-lash-line makeup, in limited quantities in stages from early October.
LUNA EARTH ONLINE has added autumn-colored scrunchies, simple gold and silver accessories and earring catches to its lineup, with new items released on Thursday, October 1. Prices range from ¥110 to ¥1,430 (tax included).
New merchandise for the TV anime Magical Girl Raising Project: Restart, including trading can badges, trading stickers, acrylic stands, acrylic art and a rubber mat, is open for pre-order from October 5 to October 22, 2026 via Gets Oshi Mart.
Finnish design house Marimekko introduces new Unikko and Tiiliskivi home items in elegant pink and terracotta tones, going on sale in stages from October 9, 2026 at Marimekko stores nationwide and online stores.
Matomage, the updo styling brand from Utena, started its "ウチらが主役大作戦" (Uchira ga Shuyaku Daisakusen) campaign on October 5, 2026. The scented Hair Styling Stick and the Hair Arrangement Water compete with the standard items through an X comment campaign and a final vote, with prizes for 100 and 30 winners.
A survey of 302 buyers of the MISSHA M PRO BLACK MESH CUSHION [Semi-Matte] found 97.0% satisfaction with the overall finish, and a white-quilted second model goes on sale on October 19, 2026.
Mitsukoshi Isetan Group's autumn "think good" sustainability campaign runs from October 7, 2026, with upcycling projects, a student design award and regional craft items at Isetan Shinjuku, Nihonbashi Mitsukoshi and Ginza Mitsukoshi.
A free demo of the PC superhero physics sandbox game MOLTYN, which supports Japanese and eight other languages, becomes available on Steam on October 6, 2026 at 10:00 PM (JST), ahead of its appearance at Steam Next Fest and an Early Access launch planned for November 12.
Preorders for the limited-quantity Paris-Brest Pistachio Apricot open on October 9, 2026 at the Mr. CHEESECAKE official online store, with two limited cheesecake flavors available as sets during the preorder period.
Zuiganji Temple, a national treasure in Matsushima, Miyagi, holds autumn night visits from October 30 to November 23, 2026, on a "moon-viewing light-up" theme with a new audio guide, projection mapping by a local vocational school, free NAKED Distance Lantern loans, and an art omikuji called NAKED Hanamikuji. Adult admission is ¥1,200 for web advance tickets or ¥1,300 for regular tickets.
Neo Nice Burger, making its Kansai debut, and I'm donut?, opening its second Kyoto shop, open together in Teramachi, Kyoto, on October 6, 2026, with Kyoto-exclusive burgers, wet-dough donuts, and a four-day 50% off special.
New Era's latest "NEW ERA SNOWBOARDING" collection for the 2026-27 season, with snow jackets, snow pants, a pullover hoodie, socks and gloves, goes on sale in stages from October 8 (Thursday) at New Era stores and the official online store.
On October 31 and November 1, 2026, the Dining & Cafe Rendezvous Lounge at New Otani Inn Sapporo serves a Halloween Afternoon Tea Set with autumn-flavored sweets and a roast beef sandwich for ¥4,200 per person. A Halloween SNS Photo Campaign for set guests runs on October 31.
The New PANTY & STOCKING with GARTERBELT Halloween Kuji, an online lottery of original goods with newly drawn Halloween-themed illustrations, goes on sale on Kujibikido at 12:00 PM on October 13, 2026, for ¥770 per draw.
Nijigen no Mori on Awaji Island will bring back its popular Godzilla Minus One Cream Puff for a limited time from October 6, 2026, alongside the Godzilla Minus One Special Exhibition Revival.
Nitori's Mochi Mochi Cushion series has passed 4.9 million units sold in total. Two new food-shaped cushions, a waffle and a taiyaki, are now on sale at select Nitori stores and on Nitori Net.
NOT A CITY and SKWAT plan to turn about 2,000 tsubo of the former commercial floors of the Tower Building at IMPERIAL HOTEL, TOKYO into the culture complex NOT A MUSEUM, scheduled to open in summer 2027 and run for about four years.
PASONA HARBOR STAGE, an offshore art stage on the east coast of Awaji Island in Hyogo Prefecture, is selling plans that pair a performance ticket with a meal at one of the five restaurants at the neighboring THE PASONA. The original ballet "Libris no Hon" runs on Fridays, Saturdays, and Sundays from September 5 to October 31.
Three PENON "Touch Me! Art Magnets" based on works by Van Gogh, Manet and Cross are sold at ¥900 each (tax included), exclusively at the special exhibition shop of "Van Gogh and the Impressionists" at Nagoya City Art Museum, running from September 19 to November 29, 2026.
Pierre Mantoux, the luxury legwear brand from Milan founded in 1932, is holding a pop-up at Nihombashi Mitsukoshi Main Store from October 7 to 20, 2026, featuring its 2026-27 fall/winter collection.
The palm-sized genuine leather mini wallet "ポトレ プレミアム" (about 90 mm wide by 95 mm high) from the Osaka-based leather goods brand 新進工房 will be sold on the support-purchase service Makuake. It opens to show bills, cards and coins from one direction, and holds up to 12 bills, 8 cards and 15 coins.
New Project SEKAI COLORFUL STAGE! feat. Hatsune Miku merchandise, including acrylic stands, a greeting card collection and mini pouches, goes on sale at Animate stores nationwide on October 13, 2026, alongside a fair offering a clear bookmark bonus through November 8.
From November 1 to December 25, 2026, Pullman Tokyo Tamachi will serve a Christmas afternoon tea themed around a snowy Christmas forest. Seven sweets include a strawberry millefeuille that stands in for a tree and a chocolate mousse reindeer, and each guest receives a petite Christmas gift of Ronnefeldt tea.
The Kyoto-born bagel specialty shop RABBIT BAGELS opens its Nara store on October 9, its Kokura Station store on October 22, and its Shinsaibashi Daimaru store on October 29, 2026.
From November 4 to December 27, 2026, SALON BAKE & TEA at NEWoMan Shinjuku and atre Ebisu serves a limited-time winter collection of afternoon tea and parfaits made with sweets producer Sweets Prince Ide-kun, themed around pink and blue ribbons.
Sapporo Park Hotel in Chuo-ku, Sapporo will hold a special tasting event by Akihiro Kikuchi, head chef of its Sichuan restaurant Togenkyo, from November 5 (Thu) to 7 (Sat), 2026. The eight-dish course costs ¥18,000 per person and includes free drinks and a souvenir.
On September 18, 2026, pTa.shop began selling three new T-shirt designs based on the work of Niigata-based illustrator Ryotaro Sato (サトウリョウタロウ). The T-shirts cost ¥4,950 (tax included) and come in sizes S to XXL.
A collaboration event between SEGA NET Mahjong MJ and Pachinko e Neon Genesis Evangelion (Hajimari no Kioku) began on October 5, 2026, featuring the Pachi-Eva CUP 2 national tournament across the app and arcade versions, along with Evangelion-inspired collaboration items.
A limited-time Mazemaze Sweets flavor made with Furano melon sauce, milk and warabimochi goes on sale at Seven-Eleven stores in Hokkaido in phases from October 6.
To mark its 7th anniversary on November 1, SHIBUYA SCRAMBLE SQUARE will hold its first off-site event, a ZINE-making experience at SHIBUYA KITAYA PARK on November 3, along with new shops, pop-ups, and SHIBUYA SKY anniversary events.
Orders have opened for SHIGLIA, an NFC-equipped AR card made with 30 VTubers that brings a favorite VTuber's illustration onto a smartphone screen when held over it, with the order period running from October 2 to October 14.
SHIRO's ZERO COLLECTION FRAGRANCE introduces four limited-quantity hair care items, including the brand's first Satin Oil, made from ingredients and containers that had been left in the warehouse. Member advance reservations start October 6, with sales from October 8, 2026.
Merchandise featuring newly drawn illustrations from the TV anime Shugo Chara!, themed around Heisei-era retro, is open for pre-order from October 5, 2026 at 12:00 PM to October 22, 2026 at 12:00 PM, with can badges, print club-style stickers, feature-phone-style keychains, acrylic stands, and acrylic art.
Yamanashi Sone Kyuryo Park in Kofu will hold "Day to Enjoy Ancient Times and Nature" on Saturday, November 7, 2026, from 8:30 AM to 12:00 PM. The free event offers a museum tour, tree observation with a tree doctor, and clay or acorn crafts.
From December 1 to December 28, 2026, STITCH HOTEL KYOTO, a suite-only hotel one minute on foot from Kyoto-Kawaramachi Station, is offering a limited stay plan that comes with a L'OCCITANE Christmas gift set, available to just 30 groups.
Chef's Live Kitchen at Strings Hotel Nagoya is holding a limited-time strawberry sweets buffet from December 3, 2026 to January 11, 2027, on Thursdays, Fridays, weekends, and holidays only, with strawberry sweets, Christmas-themed desserts in December, and a build-your-own mini parfait corner.
Sunkist 100% Apple, Grape and Orange Blend juices will appear in limited-edition packages featuring Disney's Mickey & Friends, a first for a Sunkist beverage in Japan, rolling out nationwide in limited quantities from the week of Monday, October 12.
British everyday-wear brand Sunspel is holding a pop-up on the 1st floor of Hankyu Men's Osaka from October 7 to 20, 2026, featuring cashmere knitwear, the Classic T-Shirt, and the Loopback Sweatshirt.
From November 13 to 15, 2026, the first standalone SUPER ART & CRAFT MARKET takes place in the underground arcade of Tokyo Midtown Hibiya, with about 40 shops and creators in art, craft, and food and drink. Admission is free.
The Korean street brand TEDDY ISLAND, whose teddy bear key ring helped start the bag-decoration trend in Korea, returned to the fashion store 60% on October 2. A campaign runs through October 16 with 19 T-shirt designs at 40% off and a teddy bear doll for five randomly selected customers.
TISSOT has announced the new Supersport NBA watch, featuring a sandblasted steel case, a monochrome gray design, and basketball-inspired details such as a 24-second bezel and an NBA logo on the seconds hand. It is priced at ¥77,000 (tax included).
Tokyo German Village in Sodegaura, Chiba, will hold the large-scale nighttime Tokyo Lantern Festival 2026-2027 from November 1, 2026 to April 4, 2027, featuring giant lanterns floating on the water and a lighting ceremony on opening day.
Entries for TOKYO MARATHON 2027 volunteers open on October 6, 2026 in all categories, the same day the official volunteer club VOLUNTAINER turns 10. Overseas member registration for people living abroad also starts that day, and "Global Volunteer" entries open on November 4.
Trinitea, a domestic wakocha (Japanese black tea) made from Shirakawa tea grown in Gifu Prefecture, was selected as an official guest gift at CANNES GALA 2026, an international cultural social event held in Cannes, France.
A limited-time pop-up shop for the TV anime Tune In to the Midnight Heart will be held at CulPop on the 4th floor of AKIBA Cultures ZONE in Akihabara from October 30 to November 8, 2026, with pajama party-themed merchandise.
AMNIBUS, an online shop for original anime and manga merchandise, has opened orders for four types of TV anime Victoria of Many Faces products, including Trading Chibi Character Can Badges and Trading Ani-Frame.
Wahei Freiz is adding the IH-compatible Almonde Light Two-Flavor Pot 30 cm, a divided pot that cooks two different flavors at once, to its Almonde Light series, with sales starting in October 2026.
Warner Bros. Studio Tour Tokyo – The Making of Harry Potter will hold "Magical Winter," a limited-time event from November 13, 2026 to January 11, 2027, featuring a Christmas-decorated Great Hall, a snow-covered Forbidden Forest, and two Hogwarts Dinner plans.
A book on pattern-free plant embroidery by Veriteco 浅田真理子 was released on October 5, 2026, covering plant dyeing, tracing leaves and flowers onto fabric, stitching, and arranging the finished pieces, priced at ¥2,200 including tax.
A set of 100 Winnie the Pooh mascot prize items marking 100 years since the character's original debut will roll out from October 9, 2026 at Molly Fantasy, PALO, and the online crane game Molly Online, alongside a trading card giveaway and an SNS campaign.
Yoku Moku Museum in Minami-Aoyama, Tokyo, holds the YM Art Session "Arabesque of Constellations" in November 2026, with a new weekday Precious Class that includes tea time with mignardises, plus regular adult and kids classes on Saturdays.
From October 2 through November 15, 2026, Karaoke Maneki Neko locations nationwide are running a moon-viewing-themed collaboration with the actor-training game A3!, featuring newly drawn rabbit-ear illustrations, collab goods, four troupe-inspired non-alcoholic drinks with novelties, and a singing campaign with original wallpapers.
Four collaboration helmets featuring Juri, Cammy, Gouki, and Ken open for orders in Japan on October 2, 2026, priced at ¥47,300 (tax included) each, with deliveries from December.
From October 3 to November 29, 2026, on Saturdays, Sundays, and national holidays, ANA Crowne Plaza Hotel Toyama holds the "Autumn Reward Sweets Buffet" at Café in the Park, featuring three Mont Blancs piped in front of guests (Ibaraki chestnut, Hokkaido pumpkin, and Goroshima Kintoki) alongside autumn sweets and savory dishes, with adult pricing at ¥5,800.
ART AQUARIUM MUSEUM GINZA is holding its last special exhibition in Ginza, Ginza’s Goldfish Hundred Flowers Exhibition, from October 2, 2026 through January 6, 2027, before ending its run at Ginza Mitsukoshi.
Aster, the chuhai series whose Fukushima Momo won the top prize at the World Premix Awards 2026, adds a new flavor made with straight juice from Yamagata-grown La France pears.
From October 19 to November 30, 2026, Ocean Breeze at Atami Pearlstar Hotel serves a Pear and Chestnut Autumn Harvest Afternoon Tea featuring pears, chestnuts, apples, and figs for ¥5,500 (tax included, service charge separate).
AQUARIUM × ART átoa in Kobe displays Moomin-related books and posters on its 3rd-floor FOYER from October 2 to December 13, 2026, alongside combo tickets with the "Tove Jansson and the Moomins" exhibition and limited collaboration goods.
Nijigen no Mori on Awaji Island will hold the Awaji Survey Corps Exam, a 10-question quiz tied to its Attack on Titan collaboration event, from October 5 to November 30, 2026. The exam is free, but a day or night event attraction ticket is required.
baanai's first solo exhibition in Kyoto, "THROUGH THE PAINTING OCEAN," runs from November 6 to December 19, 2026 at YUMEKOUBOU GALLERY, a kyo-machiya gallery in Gion.
BABKA cadabra, a babka specialty shop in Kyoto's Shimogamo area, turns one on October 4, 2026. To celebrate, it is releasing six palm-sized Babka Cube flavors at ¥486 each (tax included) and offering a limited-edition anniversary tumbler with purchases of ¥2,500 or more while supplies last.
BAPE and Crocs team up again for two MULTI CAMO styles in BLACK and WHITE, going on sale October 3, 2026 for ¥16,500 each (tax included).
The 7th collection in San-X's BASIC RILAKKUMA series, "KNIT SELECTION," adds the warmth of knit to plushies and everyday goods such as pouches, bags, and a binder. It goes on sale at retailers and online shops nationwide from around early November 2026.
Burberry Beauty releases its Festive Collection in limited quantities from November 4, 2026, with a four-shade Eye Quad palette and Outdoor Blush in Golden Burberry Check compacts, plus three holiday-limited fragrance gift sets.
Caramel sweets specialty shop CARAMER is holding its first pop-up at Yamakataya Kagoshima from October 7 to October 13, 2026, featuring the new CARAMER Sand Maron Cassis alongside its signature CARAMER Sand.
A Sanrio Characters collaboration design event is running on the CARD CONNECT card print game machine through December 6 (Sunday), with 11 Original Print frames and 20 Gacha Print cards.
A teaser video for the "Nightmare Festival" showcase marking the first anniversary of the roguelike RPG Chaos Zero Nightmare is now live ahead of the October 10 showcase, with a maidreamin collaboration cafe at 8 locations and an anniversary OST also planned.
From October 15 to 18, 2026, Namba Hiroba in front of Nankai Namba Station hosts an experiential art space overseen by Akihiro Nishino, decorated with about 5,000 lanterns and eyeball objects. Admission is free.
Clarins' Holiday Collection 2026, themed "Glow bigger. Gift better," adds two limited-quantity holiday sets that come with original pouches. They go on sale on November 13, 2026, with online pre-sale from November 5.
COMFES vol.10, a free urban culture event combining vintage clothing markets, food, and DJ music, takes place at Minatomachi River Place in Namba, Osaka, on November 21 and 22, 2026.
Artist Daisuke Kondo's first art book, "magic power mystery zone," goes on sale November 20 (Friday), 2026, collecting about 270 works across 272 pages, with a foil-stamped cover whose gradient differs from copy to copy.
On October 2, 2026 (JST), the bullet hell shooter DoDonPachi Resurrection Reignite received Version 1.1.0 with a new Training Mode, and it is also 10% off on Steam during the Steam Autumn Sale from October 2 to October 9, 2026.
The popular office chair Alien Chair Pro is being updated to the Alien Chair Pro 2.0 with a 4D headrest and highly durable mesh, with pre-orders opening around 6:00 PM on October 5, 2026.
From November 1, FAUCHON Hotel Kyoto takes reservations for its Galette des Rois with an original Kyo-yaki fève in two flavors, and from January 1, 2027 it sells its "FAUCHON New Year Bag" lucky bag for one week.
Flora Notis JILL STUART's 2026 Holiday Collection, themed "Starlit Garden" with a fruity floral musk scent, goes on sale on October 30, with reservations open from October 2 at the official online shop and stores.
Fortnitemares 2026 runs through October in Fortnite, bringing new Overrides and weapons, the return of Horde Rush, and costumes themed on Five Nights at Freddy's, A Nightmare on Elm Street, Beetlejuice, and more.
Fujiya's "Princess Kirakira Seal Gummy" is a tray gummy themed on "Disney Princess," with peach and grape flavors and one hologram sticker in each pack. It goes on sale nationwide on Tuesday, October 6, 2026.
Gakken Stayful's Clear Roll Sticker (クリアロールステッカー) is getting 10 new designs created with 10 popular creators on the theme "Dogs, Cats, and Sometimes Bears." They are scheduled to go on sale on January 20, 2027.
The first-ever marche event "Gokigensan-ten" takes place on October 17 and 18, 2026, at Stage Felissimo in Kobe. At least 20 exhibitors in their 20s and 30s will run booths for goods, books, art, and baked sweets, alongside participatory content and an essay exhibition, with free admission.
From October 15 to December 15, 2026, Grand Hyatt Fukuoka takes reservations for Christmas cakes, stollen, and a takeout surf and turf set. Reservations made by November 30 get early-bird prices, and pickup runs December 23 to 26.
The official licensed "Color Variation Series" featuring HONOHON, the mascot of the 20th Asian Games Aichi-Nagoya 2026, includes key charms, ballpoint pens and sticky notes, and is on sale at a pop-up shop running through October 4, 2026.
Sanrio characters Exhibition Hotel Floria Tokyo at Tokyu Kabukicho Tower in Shinjuku is holding the limited-time Halloween event "Kawaii HALLOWEEN Party" from October 3 to October 31, 2026, with Halloween decorations, special Halloween content, and Halloween goods.
The unisex jewelry brand JAM HOME MADE has added a ring and pierced earrings made of hollow Silver 925 marine chain to its Hollow series. The new items go on sale on October 2, 2026.
On October 10 and 11, 2026, JR Kyushu's Tokyo Branch Office will run a goods booth at the 33rd Railway Festival in Odaiba, selling original railway goods and limited quantities of rare parts used on actual trains.
Museum "Eki" KYOTO will host Kaj Franck Retrospective – Timeless Finland Design from November 3 to December 20, 2026, presenting glassware and ceramics mainly from the Helsinki Architecture & Design Museum collection.
A limited-time collaboration café marking the Osaka run of the Shin Agito Exhibition opens at Namba Parks in Osaka from October 3 to October 25, 2026, with original menus themed on characters including Kamen Rider Agito, G3, Gills and Another Agito.
The flower gift shop karendo is releasing JOYLY, a new vase series ranging from pop designs such as a strawberry and canned tomatoes to natural styles, at its stores nationwide and online from October 2, 2026.
Karuizawa Prince Hotel Ski Resort in Nagano starts its 2026-2027 season on October 31, 2026 (Saturday), the earliest opening in the prefecture. New this season are an expanded Snowman Park snow play area, a free beginner Debut Park for lift ticket holders, a wider D1 Prince Slope and new food trucks.
Komadashi Pond Campground in Sakuho Town, Nagano, has set up a live camera beside Komadashi Pond. Its images, shown on the campground's official website together with the current temperature and a clothing guide, let visitors check the weather and lakeshore before they arrive.
Azabudai Hills Gallery in Tokyo will host the Little Mouse's Red Vest play museum, set in the world of the anime, from January 10 to April 4, 2027, with more details to be announced within the year.
Made in Abyss teams up with ROUND1 at all locations from October 9, 2026 to January 11, 2027. The "Fluffy Winter Days" campaign features new illustrations of the characters in matching scarves, collaboration goods, themed menus, bowling score effects, and more.
maison des perles, a brand that makes accessories using French haute couture embroidery, has created Miffy brooches and pins with illustrations by Dick Bruna. Made-to-order sales begin on October 10, 2026.
A new Mamegoma Item Series combining three popular themes with renewed nostalgic art, from secret memos and clear folders to plush toys and mascot charms, goes on sale around early November 2026 in stores and online shops nationwide.
From October 3 to October 31, 2026, kawara CAFE&KITCHEN Kichijoji PARCO and kawara CAFE&DINING Kawasaki More's serve Mell-chan collaboration menus, including ribbon-themed plates, a strawberry parfait, and a blue Calpis float, along with original goods and novelties.
mesm Tokyo, Autograph Collection on the Takeshiba waterfront holds the seafaring-themed festive promotion "Holiday Voyage 2026" from December 1, 2026 to January 7, 2027, with a stamp rally, postcards, a Nutcracker dinner, a Christmas cake, and a countdown party.
MOCAD ONLINE SHOP has published CRAFTED Vol. 6 on the Kameoka stone craft workshop Saida Stone Shop and started selling its first experience tour, held for one day only on November 3, 2026.
A limited-time pop-up store for the jewelry brand MONAKA jewellery runs at Tomorrowland Lumine Tachikawa from October 1 to 12 and at Tomorrowland Kashiwa Takashimaya Station Mall from October 16 to 25, 2026.
From October 9 to 21, 2026, the walk-around mt masking tape event "mt ex Minomachi 2026" takes place at NAE Mino, Matsuhisa Eisuke Paper Shop Bantodai, and 洗翠庵 in Mino, Gifu, with installations, limited-edition tapes, a stamp rally, and a Kani Chip collaboration.
On Monday, October 12, 2026 (Sports Day), BAR 新宿 ウイスキーサロン in Shinjuku hosts a 90-minute tasting seminar with Nagahama Distillery chief blender Yusuke Yaku, pouring five whiskies including three secret bottles, one of them an upcoming release.
To mark the first anniversary of NARUMIYA HAPPY PARK, the NARUMIYA CHARACTERS Lovely Stand theme cafe runs October 16 to November 22 in Shinjuku and October 29 to November 29 in Umeda, with character-inspired food, drinks, and original goods.
A TV anime Naruto: Shippuden × episode pop-up shop runs October 9 to 21, 2026, at Ekimaru A La Mode's JR Kyoto Station West Exit store, with limited goods featuring new school-trip-themed illustrations and a random postcard for every ¥3,000 spent.
From October 1, 2026, NASU SENBONMATSU FARM in Nasushiobara, Tochigi, offers a drop-in workshop where visitors color paper-cut designs by Teppei Hayakawa with Kitpas and hold them up to the light.
A Nicolai Bergmann NOMU × Mikkeller collaboration cafe runs from October 2 to October 31, 2026 at Nicolai Bergmann NOMU aoyama, serving MIKKELLER NZ craft beers, fish & chips, and an apple pumpkin pie made with a stout sauce.
From October 31 to November 3, 2026, the new event Open Hasami 2026 takes visitors around Hasami Town in Nagasaki to see kilns, workshops, food and culture that usually stay out of view.
Taiwan-born fragrance brand P.Seven Tea Perfume introduces the Hecha Series, three perfumes combining Japanese tea and Taiwanese tea, developed with Fukujuen's CHA Research Center. Pre-sale starts October 7, 2026 at Salon de Parfum 2026 in Isetan Shinjuku.
At SOCIAL CASTLE MARKET 2026 on October 10 and 11, PDAY's "Castle Photo Studio + Lab" booth lets visitors pose with Nagoya Castle's main keep and golden shachihoko behind them and turn the photo into a trading card or photo panel on the spot.
Pre-orders have opened at chara-log for the TV anime REBORN! original merchandise "Seated Gaze," featuring newly drawn illustrations of 10 characters in original suit outfits across nine items, with shipping planned for January 2027.
On Saturday, October 10, 2026, Hideaway Bar 2256 in Nishiazabu hosts "Real NightJewel – Gems That Light Up Tomorrow – Vol. 2", a six-session event based on the card-style suspense app Roppongi Sadistic Night, with all-you-can-drink, limited cocktails, and photo sessions.
A collaboration event with hololive's Sakura Miko, "Elite Eizo Park in Odaiba," runs from October 15 to November 1, 2026 at LED DAIBA STUDIO in DECKS Tokyo Beach, featuring an exclusive movie on three large LED screens, original merchandise, an omikuji, and a mystery-solving rally. Admission to the special movie is free.
The first merchandise for Yonayonaporopo, the new San-X character that debuted on July 9, 2026, goes on sale from around early November, with stationery, plush toys, pouches, and more.
Sankt Gallen Brewery's Apple Cinnamon Ale, made with upcycled blemished apples from Ina, Nagano, goes on sale on October 8, 2026 for the autumn and winter season, with a Halloween label sold through the end of October.
For the autumn festival of the Sawara Grand Festival from October 9 to 11, 2026, Sawara Shoka-machi Hotel NIPPONIA in Katori, Chiba, adds a daytime session on October 9 and 10 to its Premium Seat Plan, with seats on the second floor of a prefecture-designated cultural property for ¥12,000.
From October 1 to 31, 2026, the lobby lounge "&More by Sheraton" at Sheraton Grand Hotel Hiroshima serves a Halloween Afternoon Tea with a black cat chestnut butter cream sandwich, bamboo charcoal opera, and ART OF TEA teas for ¥4,900 per person.
Ticket details have been announced for the Shugo Chara! 20th Anniversary Original Art Exhibition "The Unlocked Sparkle," running December 12 to 27, 2026 at Tokyo Solamachi 5F Space 634, with advance ticket sales starting October 3.
Skater's mojojojo lunch bags are available in four designs, two canvas bags with double front pockets and insulation, and two corduroy totes embroidered with a cat or a bear. They are sold exclusively at specialty stores and Skater's official online shops.
Skechers releases the SKECHERS AERO Elite, its first super shoe developed for racing and the flagship of the SKECHERS AERO series, on October 2, 2026. It is designed for everything from 5K speed races to full marathons.
A limited-edition autumn cookie tin holding seven kinds of cookies, including a squirrel peanut cookie and an acorn cocoa cookie, goes on sale at the snaq.me Online Store on October 1, 2026, from ¥3,280 (tax included) during the early-bird period.
From November 4, 2026 to January 11, 2027, six hotels and wedding venues in Tokyo, Yokohama, Nagoya, and Osaka are serving a winter-limited afternoon tea created with Australian organic cosmetics brand Jurlique, featuring rose-themed sweets alongside savories and scones.
Sonic the Hedgehog Arita Ware "Infinite Blue," limited to 50 pieces worldwide at 1,000,000 yen each (tax included), goes on sale from October 9, 2026, with an on-site sale at SONIC the Exhibition in Ikebukuro PARCO and an online lottery.
Puffy & Sweety, STPR's first takeaway sweets shop and the fifth installment of the STPR PARADISE project with SWEETS PARADISE, opens in Ikebukuro, Tokyo, on November 1, 2026.
Gundam apparel shop STRICT-G is adding three autumn items to its NEW YARK series, including a T-shirt, a long-sleeve T-shirt, and a coach jacket. Pre-orders open October 2 at Premium Bandai, with in-store sales starting October 10.
New Sumikkogurashi goods themed "Sumikko Namainichi" will go on sale from around early November 2026 at retailers and online shops nationwide, with stationery, pouches, bags, plushies and more.
From January 16 to 22, 2027, "The Sumo Show HIRAKUZA in HAKUBA" brings live sumo bouts with English commentary to Hakuba Village, Nagano, with 6:00 PM shows and tickets at ¥8,800.
From October 9 to 12, 2026, Shibuya L Street hosts "Oolong Journey," where visitors enter with an airplane-mode smartphone and Suntory Oolong Tea. Admission is free and no reservation is required.
Sword Art Online Chess Collection goods featuring newly drawn illustrations and deformed illustrations go on advance sale at Animega × Sofmap stores and online from October 2 to October 18, 2026.
A pop-up shop of handmade oshi-katsu goods by creators from across Japan runs at Yurakucho Marui from October 17 to October 25, 2026, with a record 55 brands and more than 3,500 items.
Starting October 1, 2026, THE ALLEY's autumn-winter menu lets customers choose any of its teas as the base of the Brown Sugar Milk Tea series, alongside the Rich Milk Tea series with chai and honey and a Fruit Tea series with berry, yuzu, and apple.
Advance tickets for Tokyo Christmas Market 2026 at Shin-Toyosu (November 20 to December 25) and Shiba Park (December 4 to December 25) went on sale October 1, sold online only through KKday. Adults who buy in advance receive an original mug with a venue-exclusive design.
Tom and Jerry Wakuwaku Street runs at the 6th-floor special venue of Sogo Yokohama from October 14 to 27, 2026, with four food themes, around 200 or more event-limited items, and photo spots.
CAFE@HOME, the vacuum-packed one-drip coffee brand from COFFEE STYLE UCC, releases the Mickey & Minnie Selection on October 2, 2026. Three blends inspired by Mickey Mouse and Minnie Mouse are sold as single cups and in 3, 6 and 9-cup gift boxes.
Movic is taking pre-orders for Ultraman "ぱしゃこれ" Vol. 2, an instant-camera-style collectible line with 37 types + α (9 foil-stamped rare types), planned for release around December 25, 2026.
Chinese Restaurant SANGU and Sky Lounge STARDUST on the 39th floor of Umeda Sky Building in Osaka are taking reservations for Christmas dinners on December 23 to 25, 2026. SANGU offers three Christmas courses (Noel, Carol, Wish) featuring Kesennuma shark fin from ¥17,000, and STARDUST offers a ¥19,000 course with free drinks.
A limited-time POP UP SHOP celebrating the 50th anniversary of Unico runs from October 4 to November 3, 2026, with original goods, reproduction artwork, and bookmarks for purchasers.
On Tuesday, November 3, 2026 (a national holiday), Upopoy National Ainu Museum and Park in Shiraoi, Hokkaido waives its admission fee and the National Ainu Museum viewing fee, with extra program sessions, Ainu traditional dance performances, and gallery talks tied to the current special exhibition.
Tachibana E Shuhan has launched the 159th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
The mega photo studio XL PHOTO STUDIO welcomed more than 1,000 visitors in September 2026 and plans to open a new store in Shibuya's Dogenzaka area in mid-December.
The 5th Yamaga Distillery Festival 2026 takes place on Saturday, November 21, 2026 on the grounds of Yamaga Distillery, with limited-edition whiskies, Yamaga Lantern Dance performances, guided tours, master classes, and food stalls.
Movic is opening pre-orders for ぱしゃこれ, a 48-design line of photo-style collectibles featuring original Yona of the Dawn artwork, with a release planned for around December 19, 2026.
Women's bag brand Y'SACCS and sports equipment maker Mizuno release their first collaboration, a five-bag collection priced from ¥19,800, with sales starting on October 7, 2026.
Pre-orders opened on October 2, 2026 for original merchandise from the TV anime Yumeiro Patissiere using scene stills from the anime, including can badges, acrylic cards, a bromide set, and a sticker sheet, with shipping and release planned for mid-to-late December 2026.
On Saturday, October 10, a corner for the British outdoor brand Rab opens inside ZANE ARTS Kobe Sannomiya, starting with the 2026 autumn/winter lineup, which centers on apparel. A two-day POP UP and an opening giveaway are planned.
ZAOBA Tune Up Fes 2026, a festival combining wellness and music, takes place on November 14, 2026 at Chiba Port Park in Chiba City with a reggae-centered lineup, fitness experiences, kids' activities, and food trucks.
URBAN RESEARCH is releasing an exclusive version of the adidas Originals TOBACCO in a greenish-gray Cinder colorway. Pre-orders open October 6, 2026 at the URBAN RESEARCH ONLINE STORE.
From October 1, 2026, ANA Crowne Plaza Narita in Chiba is taking reservations for three Christmas cakes. Reserve by November 30 to save ¥1,000 per cake, with pickup on December 23 to 25.
The plush toy characters Funbarus are becoming a five-minute anime on BS Yoshimoto, starting Saturday, October 3 at 11:25 PM. Yoneda 2000 takes part as voice actors and in live-action skits with the characters.
Aomoriya by Hoshino Resorts holds its "Wattsudo Kaiun Matsuri" from December 3, 2026 to March 7, 2027, with Nebuta Seven Lucky Gods displays and new good-fortune activities for hotel guests.
Daimaru Fukuoka Tenjin is holding "ART@FUKUOKA" from October 21 (Wed) to 26 (Mon), an exhibition and sale of more than 300 works including Japanese-style painting, Western-style painting, contemporary art, modern ceramics, and Art Nouveau.
Tokyo International Gallery presents Asuka Watanabe's solo exhibition "ANIMATE" from November 7 to December 26, 2026, with an opening reception on the first day.
Starting October 1, 2026, Ayakashi Rumble! adds limited-time ★5 shikigami Ukanomitama and Eva through a new pickup summon, alongside a 7th anniversary campaign, free 10x summons, a login bonus, and an Omaga Shurai event (through October 30).
Ayura is releasing the limited-quantity hand cream Aromatic Hand & Nail on October 1, 2026, in two scents for hand and nail care, priced at 2,420 yen (tax included) for 40 g.
Reruns of TV anime BanG Dream! YUME∞MITA start Thursday, October 1, 2026 on TOKYO MX and BS日テレ, while reruns of BanG Dream! It's MyGO!!!!! and BanG Dream! Ave Mujica are airing on Nippon TV with catch-up streaming on TVer.
A pop-up store for CAP’in GALLERY, a new art toy series from Gashapon, will be held at Park in Park on the South 1F of MIYASHITA PARK from October 2 (Fri) to 4 (Sun), 2026. Admission is free, and items going on sale in October can be bought early.
Cezanne will release the new Watery Tint Lip shade 11 Sakura Latte (660 yen) and the new Tone Filter Highlight shade 03 Filter Matte (693 yen) at select stores from early December 2026.
A special website for ChibiDeco, a line of outfits for plush toys from Bandai Namco Nui, opened on October 1. All 13 types are planned for advance sale at Animate Girls Festival 2026 (AGF2026) on November 7 and 8.
CHICAMA, an all-day dining restaurant on the first floor of VADE HOTEL SHIBUYA in Maruyamacho, opened on October 1, 2026, serving wood-fired pizza, original ceviche, and more from morning to night.
Four character eau de parfum and original goods such as clear files, acrylic stands and multi balms, all featuring new knit dress illustrations from the TV anime You Can't Be in a Rom-Com with Your Childhood Friends!, went on sale on September 30, 2026.
Clarins' Advent Calendar 2026, part of its Holiday Collection themed "Glow bigger. Gift better," goes on sale in limited quantities on November 13, 2026, with online pre-sale from November 5. The ¥18,700 box holds 12 skincare, makeup, and body care items.
Dance and vocal unit Comme des familia released its six-track EP "REWRITE," its first work under the new lineup, on October 1. A TikTok live stream and the premiere of the "I know" music video are scheduled for the same day, and a free one-man live show is set for October 12 at SHIBUYA FOWS.
Movic is releasing new merchandise celebrating the 25th anniversary of Digimon Tamers, including a framed made-to-order Mistgraph art print, T-shirts, and acrylic stands, with pre-orders now open.
Dot Berry, a new strawberry sweets brand, opens at Shibuya Mark City's Shibuya Tokyu Food Show on October 2, 2026, offering strawberry milk tarts, cream sandwiches, financiers, and chocolate sandwiches, plus a limited opening assortment box.
ELLE DECOR DESIGN WALK 2026 takes place from October 16 (Fri) to November 8 (Sun), with participating shops, exhibitions, workshops, talk shows, a digital stamp rally with prizes, and a special talk event at architect Sou Fujimoto's office.
TOP COSME's multi-use hair oil emma emu encantar hair oil, made with 99% naturally derived ingredients, gets a new scent called Blooming Garden. The 100ml bottle goes on sale on October 1, 2026 for ¥3,080 (tax included).
The first online lottery for the TV anime Firefly Wedding, themed around the Night Parade of One Hundred Demons, goes on sale at Famima Online on October 1, 2026 for ¥880 per draw.
Flower Miffy releases the "Fluffy Wedding Pair Mascot," a set of two Miffy ball-chain mascots dressed as a bride and groom, at its online shop on October 1, 2026 and at stores nationwide on October 9. The online shop is also renewed on October 1 with a new point app.
From October 7, 2026, the Fujiko·F·Fujio Museum in Kawasaki City decorates the whole museum for autumn and winter, with a large Christmas tree, evening lighting in the third-floor Harappa, limited takeout sweets and hot drinks, and new key-visual merchandise.
On Sunday, October 18, 2026, Obama Onsen in Nagasaki Prefecture hosts GOOD TIDE OBAMA, a free-admission event with beginner-friendly sea kayaking, SUP and fishing cruises on Tachibana Bay, ending with the sunset.
GRACE CONTINENTAL and Grace Class present their 2026-27 Autumn/Winter collection under the theme "Soft Awakening," the first full-scale collection since welcoming a new brand director. It has been on sale since mid-September 2026.
To mark the 75th anniversary of Fujiya's Milky candy, Green Parks will release eight Peko-chan collaboration items, including a sweatshirt, long tee, bags, and charms, on October 9, 2026. A Peko-chan visit event follows on October 11 at the Ikebukuro Sunshine City store.
Guerlain's 2026 holiday collection, created with Swiss fashion designer Kevin Germanier, includes limited-edition makeup, a 25-gift advent calendar, holiday coffrets and exceptional pieces, with pre-sales of the makeup and advent calendar starting October 1, 2026.
HARIO's Tea & Coffee Maker Mug Greige Plus, a set that adds a matching sliding insulating lid to the strainer mug, goes on sale on October 1, 2026, Coffee Day, through the HARIO official online store for ¥3,300 (tax included).
A chronograph watch marking the 20th anniversary of the TV anime The Melancholy of Haruhi Suzumiya opens for pre-order on the Fulton Japan official online store on October 8, 2026. The Haruhi Suzumiya and Yuki Nagato models are each a special limited production of 2,006 pieces, priced at ¥29,700 (tax included).
From November 7 to December 26, 2026, Hilton Okinawa Chatan Resort will hold Christmas events themed "A Silent Christmas of Falling Stars Shimmering in the Deep Sea," with special restaurant menus, Christmas cakes, seven decorated trees, Santa photos, and live opera.
To celebrate its first anniversary, Holiday Inn & Suites Sapporo Odori Park is hosting a one-day collaboration with Tokyo's BLUE BREW COFFEE ROASTER on Tuesday, October 27, serving specialty coffee normally available only in Tokyo and selling roasted beans, alongside a limited anniversary stay plan with a ¥100 breakfast.
From October 1 to December 18, 2026, Hotel Granvia Okayama takes reservations for three Christmas sweets at its 1st-floor Lobby Lounge Lumière, led by the limited-edition Premium Fraise de Noël shortcake. Pickup runs from December 1 to 25.
From October 1, 2026, Hotel Nikko Princess Kyoto near Shijo Karasuma takes reservations for three Christmas cakes and a stollen. A fourth cake is sold exclusively at Daimaru Kyoto, and the new Coffret de Noël features Amaou strawberries.
From October 1 to November 30, 2026, the cafe CROSS POINT TENJIN at Hotel Oriental Express Fukuoka Tenjin serves "Après-midi Raisin & Shine Muscat," an autumn afternoon tea starring Shine Muscat and Kyoho grapes, for ¥3,000 per person.
HOTEL THE MITSUI KYOTO near Nijo Castle has opened reservations for Christmas 2026, including its first Christmas afternoon tea from December 1 to 25, special courses at TOKI and FORNI on December 24 and 25, and a Kyoto strawberry Christmas cake and chestnut stollen.
Starting October 1, the lunch course at TOKI, the French restaurant at HOTEL THE MITSUI KYOTO, features two new dishes by head chef Tetsuya Asano, Kyoto Pot-au-Feu in all three courses and Kyoto Vegetable Gnocchi in the 8-course and 7-course menus.
On November 7, 2026, MILANO｜GRILL at Hyatt Regency Yokohama will hold a makers' lunch with Bordeaux wine company Baron Philippe de Rothschild, pairing four wines with a special course for ¥15,000 per person.
From October 1, 2026, Itamae Bar and Choi Oden offer Ultimate Hamo Dashi Seafood Shabu-Shabu, in which fresh seasonal fish such as yellowtail and red sea bream is briefly dipped in hamo broth. It is served at three Tokyo locations for ¥2,750 per person, tax included.
Janu Tokyo at Azabudai Hills partners with More Trees for its 2026 festive season, with Christmas cake reservations opening October 1, a Christmas Afternoon Tea from November 21 to December 25, and a Maple Stollen from December 1.
Kameyama has released "Nekasete Taku Koro," a wooden incense burner with a lid that keeps ash from scattering. It costs ¥1,650 (tax included) and is sold at supermarkets, home centers, drugstores, and online shops nationwide.
Kanna River Aihara Campsite Riverside Garden opens on October 17, 2026 in Kanna Town, Gunma Prefecture. The year-round auto campsite combines the natural setting along the Kanna River with a clubhouse renovated from an old house about 120 years old.
Global makeup brand KATE will release KATE Lash Burst (NA), a limited-design mascara created in collaboration with the manga Nana, in limited quantities from October 24, 2026. Campaigns offering an original sticker and an acrylic keychain are also planned.
From October 6 to November 21, 2026, Kiki!! CREATIVE GALLERY&CAFE in Shonan Hiratsuka presents works by three of its artists, from a pattern drawn over 15 years to freely drawn doodles and poetry.
Cosmetic brand Kirei&co. will release "Churu Lip" in four shades and a 4-color eyeshadow palette in three shades at drugstores nationwide from October 5, 2026. Each item is priced at 660 yen (tax included).
Kissashitsu Renoir Shinjuku 3-chome T&T Building grand opens at 8:00 AM on Sunday, October 18, 2026, on the B1F of the T&T Building in Shinjuku, Tokyo. The new store features a "Showa modern" interior and offers Toarco Toraja coffee and a morning service.
Kitanokaze Saryo in Hakone celebrates its 15th anniversary on Thursday, October 8, 2026, with a one-day-only welcome champagne service in the lounge and after-dinner hors d'oeuvres to enjoy with drinks.
The ninth installment of Gakken Sta:ful's Kurahashi Rei Stationery Series, themed around happy moments before bedtime, goes on sale from October 15, 2026. It includes a notebook, memo pad, sticky notes, letter set, stickers, bookmark, and fountain pen.
LAGOM's morning Gel-to-Water Cleanser and evening Micro Foam Cleanser arrive in a fresh, limited-edition yuzu scent, on sale in limited quantities from October 9, 2026.
TBWA HAKUHODO, Yoichi Ochiai and Shunsuke Narisawa are developing "Low Vision Boxing," a combat sport in which low-vision and sighted fighters compete using light and sound. A special match is planned in Fukushima on December 5, 2026, with a READYFOR crowdfunding campaign running from October 1 to November 15.
Lululun's new Hydra CX Mask, formulated with double next-generation CICA ingredients and a black sheet kneaded with binchotan charcoal, goes on sale at drugstores across Japan on October 1, 2026, with a 7-sheet pack priced at ¥880 (tax included).
Kids' fashion brands Lycee mine and b.ROOM have Halloween outfits on sale that work as both costumes and everyday wear, including fluffy cat looks, Heisei-era schoolgirl styles, and ghost, mummy, and skeleton items.
Maison de FLEUR releases its ribbon and faux-fur "PALE WINTER" collection on October 16, 2026 — eight styles of tippets, stoles, earmuffs and gloves, led by the pearl ribbon faux-fur tippet that sold out early last year.
MAX&Co. is celebrating its 40th anniversary with the pop-up store "EVERYDAY HEROES," held in turn at Hankyu Umeda, Abeno Harukas Kintetsu, Ginza Mitsukoshi, and Isetan Shinjuku from September 30 to November 24, 2026.
Fresh cream specialty shop Milk will begin selling the Tokyo-exclusive "Milky Busse" on October 2, 2026 at its Kita-Senju and Kichijoji stores and its official online store. A box of 4 costs ¥1,350 (tax included).
On October 8, 15, 22, and 29, 2026, the historic ryokan Misasa Yakushi no Yu Mansuirou in Tottori's Misasa Onsen holds an evening event where guests enjoy a special castella fruit sandwich from the local shop Mitoku Kasho Hakurodo while hearing stories of Misasa Onsen and Mount Mitoku, for ¥500 with one drink.
The International Asia Tour of MJ the Musical opens at Tokyu Theatre Orb in Shibuya with 53 performances from January 28 to March 14, 2027, and the earliest ticket presale begins on October 11, 2026.
From October 14, 2026 to February 19, 2027, three Osaka prefectural museums and 35 spots across Osaka Prefecture host exhibits, photo spots, and stamp rallies themed on Monster Hunter Stories 3.
Mountain, a new salt butter bread specialty shop, holds its grand opening on Monday, October 5, 2026 along Oike-dori in Kyoto's Nakagyo Ward. The bakery makes its dough and bakes its breads in the shop every day, using domestic wheat.
MT Metatron's limited-quantity Premium Coffret 2026 brings together seven popular skincare items, including a full-size 30 mL Essential Serum, for ¥13,750 (tax incl.) from November 16, 2026.
Skincare and haircare brand &NAGOMI releases its Horse Oil Hair Oil on October 1, 2026. It combines horse oil produced in Kumamoto Prefecture with macadamia, jojoba, and sunflower seed oils, and can be used on hair, scalp, and body.
From October 1, 2026, Hoshino Resorts NEKOMA Mountain in Fukushima Prefecture is selling its 2026-27 season pass and early-bird lift tickets, including new 3-day and 5-day tickets from ¥3,800 per day during the super early-bird period through November 3.
Cosmetics brand NEMOHAMO, relaunched on September 1, 2026 as a holistic care brand, is holding its first Kansai pop-up event since the renewal at Hankyu Umeda Main Store from October 7 to 13, 2026, where visitors can try the full lineup.
Nikko's large area and wide range of elevations produce varied autumn colors across five areas, from Nikko and Okunikko to Kinugawa, Yunishigawa, Ashio, and Imaichi. Here are traffic-avoidance tips along with recommended foliage spots and events in each area.
A collaboration craft beer from ISEKADO and Ninben, "燻しだし" is a Farmhouse Ale brewed with dashi drawn from honkare katsuobushi, and goes on sale Thursday, October 8, 2026.
From October 10 to 12, 2026, the first joint fashion pop-up "October STYLE Week" takes place on the first floor of WAKASA & CO. KYOTO's Shijo store in Kyoto, with three brands offering Nordic items, vintage eyewear, and shark leather goods.
After its run at Matsuya Ginza in Tokyo, the Odekake Kozame Exhibition will be held at Hanshin Umeda Main Store in Osaka from December 27, 2026 to January 18, 2027, with new exhibits planned and tickets scheduled to go on sale in late October.
From October 8 to 14, 2026, visitors to Okinawa World can take part in weaving a single large tapestry at the Fukuru weaving workshop in the Ryukyu Kingdom Castle Town. Participation is free, with the first 10 people each day and no reservation required.
A collaboration between the Japanese-style MMO action RPG Onigiri and the sandbox game TERAVIT begins October 1, 2026, featuring a recreated 鬼ヶ島 world, collaboration skins, a Jewel purchase campaign, and the Creators Grand Prix contest.
The Christmas Market in Osaka returns to Tennoji Park's Tenshiba from November 20 to December 25, 2026, with 24 shops including three first-time vendors, two workshop booths, new photo spots, a Santa House, and live music with guest Emiko Suzuki.
The fresh-baked cheese tart shop PABLO is selling the limited-time "PABLO mini - Hojicha Mont Blanc" at its Shinsaibashi flagship store from October 1 to October 31, 2026, topped with a hojicha cream made with Kyoto hojicha.
Sneaker brand +diana will release gym training shoes co-developed with three top athletes from the Japan Bodybuilding & Fitness Federation (JBBF) on October 9, 2026. The shoes are priced at ¥26,400 (tax included) and sold at select Diana stores, +diana stores, and the Diana official web shop.
From October 28 to November 30, 2026, Yamaguchi-based plus KAMERIYA will hold a limited-time pop-up shop at GINZA SIX, offering autumn sweets made with Japanese chestnuts, original blended teas, and tea utensils by Yamaguchi makers.
The fifth collaboration campaign between TV anime The Prince of Tennis II and ROUND1 starts October 1, 2026 at 100 locations, with karaoke collaboration rooms, collaboration packs and menus, original merchandise, and more.
P’s ANDRICHEY, a workwear maker headquartered in Kurashiki, Okayama, launched its official website on October 1, 2026, introducing its brand philosophy and its new brand CYW56. Limited-edition CYW56 models are also now on sale.
Kanro's Puré Gummy is collaborating with Sanrio's Little Twin Stars (Kiki & Lala) for the first time. The limited-time Kiki & Lala Star Puré Charm Maker runs from October 1 to October 31, 2026.
To mark its 27th anniversary, Gothic and Lolita brand Moi-même-Moitié will release "The Eternal Blue Rose Tea Party," a collaboration collection with accessory brand Q-pot. General release begins October 16, 2026 at 6:00 PM on the brand's official online shop.
A collaboration campaign between Rance X - Showdown and Millennium War Aigis is running on DMM GAMES from after maintenance on October 1 to before maintenance on October 15, with a limited-time summon, a collaboration mission, and special packs.
RESTAURANT LUKE with SKY LOUNGE on the 47th floor of St. Luke's Garden in Tokyo's Chuo-ku takes reservations for a Christmas-only dinner course, served December 19 to 25, 2026 and featuring wild boar ragù and Sendai beef sirloin, with window-seat guaranteed and private-room plans available.
Through November 29, Rokko Alpine Botanical Garden on Mount Rokko in Kobe is holding a Species Cyclamen Exhibition featuring a colony of about 500 Cyclamen hederifolium plants, potted species cyclamen, and seedlings for sale.
Ron Herman's 26FW Collection Recommended Styling presents eight fall looks, from check and leopard patterns to layered knits, shirts, and cut-and-sew tops, with item prices.
Royal Copenhagen's Shin-Marunouchi Building store in Tokyo is holding a first-anniversary campaign from October 1 to 29, 2026, featuring store-exclusive items, a hand-painted name service and a special display of the Flora Danica collection.
Kushitei at Yodobashi Ikebukuro East Exit reopened on October 1 as the kushiage izakaya Sakaba Kushitei, with 5-, 7-, or 12-skewer platters and seasonal autumn skewers.
SAKAMOTO DAYS Dangerous Puzzle, the smartphone puzzle game based on the TV anime, started its 1.5th anniversary campaign on October 1, 2026, with up to 6,000 diamonds in login bonuses, free daily gacha pulls, a Bouquet Collection event, and a repost giveaway for Amazon gift cards.
SECRID's new Palmellato, Pyramid and Serpent leathers bring vegetable-tanned aging, a three-dimensional pyramid pattern and a glossy snake emboss to its Miniwallet and Slimwallet card wallets.
The fantasy RPG Seven Knights Re:BIRTH began its collaboration with the anime Demon Slayer: Kimetsu no Yaiba on October 1, running through October 29 in two parts, with Tanjiro Kamado and Zenitsu Agatsuma as the first characters and a new Infinity Castle event content.
Los Angeles balcony Terrace Restaurant & Moon Bar in Shinagawa Season Terrace is taking reservations for a shared-style Christmas dinner plan available December 21 to 25, 2026, featuring A5-grade Sendai beef, hanasaki crab, and lobster.
Shuccho Noto Robata, a limited-time event where visitors grill seafood from Noto over charcoal to support the region's recovery, runs from October 23 to December 20, 2026, at a special venue in the AEON Mall Takanohara parking lot in Kizugawa, Kyoto. Part of the sales will be donated to disaster-affected areas of Ishikawa Prefecture.
SmartShake Reforce is releasing its Horror Series, a collaboration with Friday the 13th, IT and A Nightmare on Elm Street. Each shaker is priced at ¥3,520 (tax included) and goes on sale at 10:00 AM on October 1, 2026.
Maiko, Yuzawa Nakazato, Muika, Cupid Valley and Ninox, five Smile Resort ski areas in Niigata Prefecture, have started selling discounted early-bird lift tickets for the 2026-2027 season through the online service Smile Ticket.
To celebrate its 7th anniversary, the Kyoto-born chocolate brand SNOOPY Chocolat releases plush toys of Snoopy's siblings, chocolate pin badges and a leather mascot on October 9, 2026, followed by a Marron chocolate monaka on October 15.
Kumamoto Castle Hall hosts a two-day castle event on October 3 and 4, 2026, with castle PR booths from across Japan, a Touken Ranbu ONLINE collaboration, a special exhibition on 400 years of Kumamoto Castle history, lectures, stage events, workshops, and original goods.
Tokyo-born winter sandal brand SUBU celebrates its 10th anniversary with SUBU DOTS COLLECTION 2026, 10 styles in 22 colors priced from ¥9,900 to ¥14,300, with reservations starting October 2 and release on October 9.
A whole-house rental inn named "Sumu" opened on October 1, 2026 on Naoshima, Kagawa, in a renovated 50-year-old house. It sleeps up to 15 guests, has a hinoki sauna and a tea room, and stays begin on October 8.
sunal's Pre-Wash Scalp Serum, a pre-shampoo product that dissolves buildup without rubbing while repairing hair with 3% hematin, goes on early release on October 1, 2026, for 3,580 yen (tax included).
Tickets are now on sale for teamLab's nighttime outdoor art exhibition at the Fukuoka Castle Ruins in Maizuru Park, running from October 30, 2026 to January 11, 2027. It is the third edition and the first in seven years.
A no-losing in-store lottery featuring limited items from TV anime "The Elusive Samurai", including a B3 illustration board and BIG acrylic stands, will be available at hobby shops and bookstores starting October 17, 2026.
Time Slip Beer, a beer that first appeared in a novel set in the Edo period, has been brewed in real life by ORYZAE BREWING in Wakayama Prefecture. The rice, koji, and hops wild ale goes on sale on October 1, 2026, with only 300 bottles available.
On October 9, 2026, Gotemba Kogen Tokinosumika will hold the lighting ceremony for its 2026-2027 "Hikari no Sumika" illumination, joined by a beer festival, a dance show and a fountain laser show with fireworks.
Beauty brand to/one's second Hello Kitty collaboration, a limited holiday collection of eye palettes, a cheek and highlight palette, a lip gloss, and a hand cream, goes on sale from November 1, with pre-orders opening October 23.
Toppins, the little topping rabbits born from the original character platform キャラis, are coming to crane games as a three-type mascot ball chain. The prize rolls out from October 9, 2026 at Mollyfantasy and PALO.
An exhibition of Japanese-style and Western-style paintings by members of the Toshima City Artists Association is on view at Echika Ikebukuro Gallery, inside Ikebukuro Station, from October 1 to October 29, 2026.
From October 1, 2026, TRUNK(HOTEL) CAT STREET in Tokyo's Jingumae takes reservations for six- and eight-course Christmas dinners at TRUNK(KITCHEN) on December 24 and 25, along with Christmas cakes made with Kumamoto ingredients and roast chicken at TRUNK(STORE).
A collaboration campaign with WeatherPlanet and KURAGEU ROA runs at 5 GOKURAKUYU and RAKU SPA Group locations from October 22 to November 10, 2026, featuring a welcome set, collaboration goods, a special menu, themed baths, decorations, an X campaign, and in-facility announcements.
From October 1, 2026, The Westin Sendai takes online reservations for its Christmas takeout menu "Westin at Home Christmas 2026," including the ¥23,000 "Noël Ensemble" set, with pickup on December 19, 20, and 23 to 25.
The second wave of the Sanrio Characters x WORKMAN collection goes on sale in early October, adding Kuromi items to the Hello Kitty lineup. The six WORKMAN-exclusive items, including a sweatshirt, a hooded scarf and a wrap skirt, are priced from ¥1,290 to ¥2,500 (tax included).
Yojiya's "Nemuri" series, built around the link between sleep and scent, adds a seasonal Warm Care Oil on October 15, 2026. The gently warming scented massage oil comes in Dreaming Lavender and Deep Forest for ¥1,980 each (tax included).
Kujibikido, KADOKAWA's online lottery service, launches a TV anime Yu Yu Hakusho lottery on October 8, 2026, with prizes including newly drawn "Relax Time" illustrations.
ADDICTION served as backstage partner for TOGA's Spring/Summer 2027 collection at London Fashion Week on September 19, 2026, and the two brands will release a limited holiday collection on October 23.
Afternoon Tea LIVING will release a collection of items inspired by Harry Potter and the Prisoner of Azkaban on October 14, 2026 at its stores nationwide and the Afternoon Tea official online store.
From November 1, 2026, Hotel Nikko Alivila in Yomitan Village, Okinawa, will take reservations for three Christmas cakes. Two stollen are also on sale, and cake pickup runs December 19 to 25.
Finnish lifestyle brand Arabia is adding new pieces to its 24h Tuokio tableware line and its Kirnu interior collection, including an oval plate that was found in the brand's archives and never released before. The new items go on sale on October 14, 2026.
AS KNOW AS plus has released a Tom and Jerry long-sleeve T-shirt that comes with a matching acrylic keychain. The unisex item costs ¥3,950 (¥4,345 including tax) and is available in four colors on ZOZOTOWN, Rakuten Fashion, and at AS KNOW AS plus stores.
AMNIBUS, an online shop for original anime and manga merchandise, has opened orders for 13 types of TV anime Attack on Titan products, including newly drawn Jazz ver. trading glitter can badges.
From October 7 to 20, 2026, Hankyu Umeda Main Store's 1st Floor Kotokoto Stage 12 is themed on a British traveling funfair, with tartan fashion, a Peter Rabbit™ special sales area with greeting events, and scones, a British classic.
Six Tokyo Metropolitan museums and galleries hold the first "Autumn Night Museum 2026" from November 5 to 27, staying open until 8:00 PM on designated evenings with free entry for students after 5:00 PM, discounted admission for general visitors and those aged 65 and over, and mini concerts.
Eight new TV anime BANANA FISH items from Noitamina Apparel, including a big art clock and acrylic puzzle keychains in 36 designs, are available for pre-order from 6:00 PM on September 30, 2026.
Prime 1 Studio's Real Elite Masterline is adding a 1/3 scale statue of Mr. Freeze from DC Comics' Batman together with his wife Nora, with pre-orders opening September 30 and release scheduled for February to May 2028.
On Saturday, November 28, 2026, the wellbeing brand be my flora will release "be my flora×Sanne Vloet PROTEIN MATCHA LATTE," a plant-based protein made with only seven ingredients. Each 40 g serving contains 13.1 g of protein and 7.9 g of dietary fiber.
Korean donut and coffee brand BONTEMPS opens a new store in Osaka's Minami-Horie on October 7, serving handmade kwabaegi-style donuts and popular Korean drinks.
BREWCRAFT's patent-pending Café au Lait Barista Kyusu, a Tokoname ware teapot with a two-stage filter, went on pre-sale on Makuake on September 30, 2026 and makes café au lait in just 3 minutes.
BRUNO's Glass Air Fryer and Auto Cook Pot are getting a new color, Charcoal, going on sale in early October 2026, with prices from ¥11,000 including tax.
caseplay is selling six 20th anniversary designs of the TV anime Akubi Girl as smartphone accessories, including slim protection cases, from September 30 to December 31, 2026, for more than 170 device models.
Nendoroid figures of Kurimanju and Shisa from Chiikawa are now available for pre-order from September 28, 2026, at ¥5,800 each (tax included), with a scheduled release in May 2027.
Hair care brand Coconsuper is releasing a limited-quantity Mimosa scent shampoo and treatment set on October 9, 2026, with a floral, fruity, citrus fragrance, priced at 2,178 yen.
From October 1 to November 30, 2026, Crepe to Espresso to sells Purin Ouji's Special Pudding Melt (プリン王子のこだわりプリンメルト), a ¥1,600 crepe that expresses pudding in crepe form, at three shops in Omotesando, Shibuya, and Jiyugaoka.
Timed to the 80th Reading Week starting October 27, Fukuoka natural incense brand CRYSTAL INSENCE has released two long music videos on YouTube for reading with incense, a 2-hour "Autumn Rain Tearoom" and a 1-hour "Autumn Woods Through Rain," with no ads in the middle.
The official art book for Culdcept BEGINS went on sale on September 30, 2026, collecting character, creature, item, spell and background art along with early sketches shown for the first time, and an ebten-exclusive pack adds a canvas board.
Curious George Kitchen at Tokyo Skytree Town Solamachi offers Halloween-themed food, drink, and takeout menus from October 1 to 31, 2026, with new Hundley cocotte and stole scarf merchandise arriving in October.
From September 30 to October 27, 2026, Daimaru Tokyo's 1F and basement food floors host the "Hoppe Town Matsuri," featuring about 60 items including Daimaru Tokyo-exclusive sweets and bentos, ¥1,000 flat-price items, bargain packs, and surprise bags.
Shoe brand ESPERANZA is releasing platform sneakers in collaboration with NARUMIYA CHARACTERS, featuring Berrie-chan of Mezzo Piano and Nakamura-kun of Angel Blue. Early sales start October 1 at Lumine Est Shinjuku, with a nationwide release from October 15.
Eternal Palace Sakura, a roguelite 3D action game from the indie game circle Denneko Yuugi, will launch on Nintendo Switch and PC (Steam) on November 5, 2026, with a new demo, a trailer, and a CAMPFIRE crowdfunding project now available.
A completed figure of Yuna from Final Fantasy X, the fourth release in the Square Enix and Good Smile Company scale figure series, is open for pre-order at Amiami. It has a reference price of ¥29,700 (tax included) with a release planned for June 2027.
To mark the 40th anniversary of Mamoru Nagano's The Five Star Stories, KADOKAWA releases the 160-page commemorative book F.S.S. EPISODES of 40th MEMORIAL on October 1, 2026, priced at ¥3,630 (tax included).
The first-ever FuguBall POP UP STORE will run at Lumine Est Shinjuku from October 17 to October 25, 2026, with original goods, a purchase novelty, and a short anime screened only at the venue.
The sixth edition of Fujiya's regional collaboration series takes the character Darake-san to Shimane Prefecture. The limited-edition "Home Pie Choco Darake Burari Japan Journey (Shimane Edition)" is inspired by Izumo zenzai and goes on sale nationwide on October 20, 2026.
GRAND FRONT OSAKA's Christmas event runs from November 4 to December 25, 2026, with a main tree surrounded by trees of different heights, light and scent effects with a lighting show every 15 minutes, the Disney Gift of Story project, and about 510,000 champagne-gold lights across Umekita.
Starting October 1, 2026, HEATH's Yokosuka store on the 6th floor of Yokosuka More's City holds an anniversary campaign with a total of 13% in points back on October 1, an original sacoche with purchases of ¥25,000 or more, and the exclusive "SUBMARINE" coach jacket at ¥12,990.
unify's Hello Kitty 2-way mini shoulder bag, with delicate 3D embroidery in light gray and navy, has sold out even after its restock and is now taking preorders exclusively on the web.
To celebrate its 4th anniversary in October 2026, Hilton Hiroshima is holding four events, including the new "Showa Disco Night" starting October 9, a special Japanese course at Sensui, a one-night two-chef dinner on October 27, and a cocktail collaboration on October 30.
Hilton Hiroshima takes Christmas cake reservations from October 5, 2026, and starts selling stollen, cookies, croissants, and small cakes from November 1. The hotel also welcomes a new Executive Pastry Chef.
Cross Dine, the all-day dining restaurant at Hotel Metropolitan, holds a Year-End Special Buffet from December 1 to 18 and a Premium Year-End Special Buffet from December 26 to 31, 2026, with dishes from its Japanese, Western, Chinese, and sweets chefs.
FOURGRAINS, the French restaurant at Hotel Metropolitan Edmont in Iidabashi, Tokyo, will serve the 10-course Christmas dinner "Menu de Noël" on six days only in December 2026, priced at ¥32,000 per person.
Hotel Okura Tokyo Bay in Urayasu, Chiba will light up its winter illumination "Precious Time Illumination" at three spots on the hotel grounds from November 1, 2026 to February 28, 2027, with an additional light wall for the courtyard this year.
Hotel Terrace The Garden Mito in Ibaraki is holding its annual "Halloween Afternoon Tea" from September 19 to November 3, 2026, featuring purple sweet potato, pumpkin, and chestnut sweets and savories, all-you-can-eat scones, and 90 minutes of free-flow tea for ¥4,400.
Ichihatasan Yakushiji is releasing the fourth design in its "Monthly Omamori Bag" series at its popular omamori-making experience — from October 1, 2026, a limited cosmos-themed bag will be available, ready to be paired with a cord of your choice for a one-of-a-kind autumn amulet.
Hotel JAL City Haneda Tokyo West Wing marked its 10th anniversary on September 1, 2026. Going on sale September 30, its anniversary stay plan for families and friends of 4 to 6 guests in two rooms includes dinner, breakfast, a celebration cake, room decoration and an anniversary photo shoot, with stays from October 5 to December 28, 2026.
From October 1, 2026, JR Kyushu Station Hotel Kokura in Kitakyushu is offering a limited-quantity stay plan that comes with an original Kokura-ori folding fan, created together with Kokura Shimashima.
On December 1, 2026, Kai Unzen in Nagasaki's Unzen Onsen will open an observatory with a view of Unzen Jigoku and a steam-themed lounge serving the new "Steam Pudding," which is steamed at about 120°C.
Hoshino Resorts will open KAI Ureshino, a 28-room hot spring ryokan in Ureshino Onsen, Saga Prefecture, in summer 2027. Every room has a private open-air bath, and a spa treatment facility sits at the center of the property.
From November 17 to December 25, 2026, Restaurant Le Trianon at Kamakura Prince Hotel serves a Christmas afternoon tea featuring Christmas tree and snowman sweets and warm savories, with free-flow coffee or tea, for ¥6,000 per person.
From October 2 to November 29, 2026, THE KOBE DINING CRUISE will host its first-ever Onboard Autumn Buffet on Fridays, Saturdays, Sundays, and public holidays, with all-you-can-drink beverages, a live kitchen, and lunch, twilight, and night sailings from Kobe Port.
Four treks between October and December 2026 invite participants to walk sections of the Kumano Kodo and the Koya Sankeimichi in Wakayama while helping with path maintenance along the way.
The limited-time immersive event "KUROMI'S MYSTERIOUS DEPARTMENT STORE" runs from October 19 to November 1, 2026 at MEDIA DEPARTMENT TOKYO in Shibuya, with a three-floor department store full of surprises, visitor gifts, and pre-release goods. Admission is free.
The La Prairie Official Online Store has opened, offering the Skin Caviar Collection, online-exclusive skincare sets, and a 15% off first-purchase coupon for new newsletter subscribers.
Licca-chan's ON/OFF Exhibition runs from December 2 to 25, 2026, at the 7th Floor Hall of Daimaru Sapporo, with every exhibit open for photos and videos.
The mobile RPG Lineage M will open the limited-time server "Einhasad" on October 14, 2026, offering a +1,000% experience bonus. A pre-registration character creation campaign and a follow and repost campaign have already started.
An offline event for the avatar app Livly Island, Livly Island OPEN LAB. 2026, will be held at LUMINE 0 in NEWoMan SHINJUKU from November 20 to 24, 2026. Ticket reservations opened on September 30.
Danish lighting brand Louis Poulsen will open its Nagoya Store at Midland Square on November 11, 2026, with a planned opening talk session and a limited-edition PH 2/1 Table Lamp in unpainted brass.
Love Type (ラブタイプ診断), a free love-type quiz with over 100 million cumulative diagnoses, has turned its 16 characters into approximately 11 cm plush mascots, available since September 26, 2026 as crane game prizes at select Namco stores and on Namco Online Crane.
MEZAME VALLEY, a park taking shape in Oyabe, Yokosuka, on land used as an ammunition depot since 1939, has opened its official brand site. A 24-session Miura clan "storyteller" training course is now accepting applications.
The roadside station Michi-no-Eki "Umi no Kyoto Miyazu" in Miyazu, Kyoto reopens on October 1 (Thursday), 2026 with a refreshed Magokoro Ichi market, a renewed Minato Shokudo Shiosai eatery serving a new "white" seafood hitsumabushi, and reopening campaigns running October 1 to 4.
The Miffy zakka Festa (2026 New Version) will be held in Nara Prefecture for the first time at Kintetsu Department Store Nara from October 7 to 13, 2026. Over 800 Miffy goods, event-exclusive items and an apple tree photo spot are among the attractions, and admission is free.
Pre-orders for goods from the anime MILKY☆SUBWAY THE GALACTIC LIMITED EXPRESS, featuring the Chipokke illustration series with a Jersey Maid theme, run from September 30 to October 21, 2026. Release is planned for late December 2026.
Minamichita Beachland in Aichi Prefecture will exhibit a clown triggerfish, a tropical fish caught in Mikawa Bay, from October 1 to 12, 2026. It is the first time the facility has taken in the species. The exhibit is free of charge, though separate facility admission is required.
The Ver.1.4 major update for the smartphone and PC action RPG MONGIL: STAR DIVE adds the new 5-star character Isabella, Episode 7, a new area, new content and half anniversary events.
The monster Tigrex is back in Monster Hunter Puzzles: Felyne Isles with the rerun event "[Rerun] The Absolute Strongest <The Unyielding Champion>." It runs from September 30 to October 10, 2026, with event rewards up for grabs.
The latest Muv-Luv game, Muv-Luv Girls Garden, is running revival pickup gachas for SSR Meru Momozono and SSR Kotoha from September 29 to October 13, alongside an Episode Guide Login Bonus and a preview of a new event starting October 6.
To mark the Expo 2025 Osaka, Kansai, Japan memorial event at Universal Studios Japan on October 13, 2026, MYAKU-MYAKU and HamiKuma are collaborating on original food and merchandise.
NANGA's winter staple AURORA-TEX® and AURORA TEX light down series adds new colors such as BLU, S.BEG, SAGE and PPL, and goes on sale in stages from October 9, 2026.
Nespresso will release its Festive Collection with Swarovski from October 23, 2026, featuring limited-edition winter coffees, an Advent Calendar, crystal ornaments, accessories, chocolate, and a special CitiZ Platinum coffee maker.
Ver. 1.4 of the open-world RPG NTE adds the witch Blackbird (voiced by Mamiko Noto) as a playable character, opens the new area Pukaland, and launches the second Porsche collaboration, with a pop-up event in Osaka from October 2 to 4.
Okamedo, a wagashi shop in Toyohashi, Aichi Prefecture, sells two autumn-themed jo-namagashi in October 2026 only, starting October 1. Risu is a nerikiri squirrel holding a kanoko bean acorn, and Akebi no Sato is an akebi whose black seeds are made with black sesame. Each costs ¥500.
From October 1, 2026, Osaka Marriott Miyako Hotel is taking reservations for three Christmas cakes — an Amaou strawberry shortcake, a pistachio and Rendaiji persimmon mousse cake, and a cheese chiboust tart — available for pickup from December 23 to 25 at M-Boutique.
Punch Room Tokyo, the punch-focused bar at The Tokyo EDITION, Ginza, will introduce Vol. 3 of its signature cocktail menu WONDERLAND on October 28, featuring 20 new drinks inspired by Japanese history, culture, and food.
Korean dermocosmetic brand REJURAN COSMETICS is teaming up with the TV anime The Apothecary Diaries for a seven-day pop-up at @cosme TOKYO from October 14 to 20, 2026, with a puzzle event starring Maomao, limited collab products, and photo spots.
RIHGA Royal Hotel Kyoto opens reservations on September 30, 2026 for a stay plan that includes admission to the Autumn Foliage and Sea of Clouds Illumination at Ninnaji Temple, with breakfast and a 20% dinner discount, from ¥27,660 for two guests in one room.
From December 1 to 25, 2026, Risonare Shimonoseki holds its first "Kaikyo Christmas" for hotel guests, with emerald green illumination at Naminami Terrace, a Christmas tree about 30 meters tall projected onto the guest-room building, citrus-scented hot wine, and live Christmas concerts.
The rare, yellow-flowered Kii-Jorohototogisu is in peak bloom at Rokko Alpine Botanical Garden on Mount Rokko, with about 200 plants expected to be enjoyable until around mid-October.
Ron Herman Kids introduces its fall picks, including exclusive-color Lee LOCO Jackets, SISSEL EDELBO jackets, long-sleeve tees, and a Pheeta collaboration one-piece.
From November 5 to December 25, 2026, Roppongi Hills in Tokyo holds ROPPONGI HILLS CHRISTMAS 2026, featuring the roughly 400 m Keyakizaka Illumination with about 970,000 LEDs, illuminations at 66 Plaza and Mohri Garden, a West Walk Christmas tree, and a German-style Christmas market.
From November 25 to December 25, 2026, THE 7th TERRACE at The Royal Park Hotel Iconic Nagoya serves a Christmas-season-only afternoon tea with ornament- and tree-themed sweets and seasonal savories, paired with a TWG Tea free-flow.
Ryokan Onomichi Nishiyama, an inn in Onomichi, Hiroshima Prefecture, has been listed in the MICHELIN Guide 2026 with 1 MICHELIN Key, marking the third consecutive year it has earned the rating since 2024.
From October 1, 2026, The Bakery & Pastry at Sapporo Grand Hotel sells "Corn Bread" baked with the hotel's traditional corn soup, packed in an original drawstring pouch for ¥1,500 (tax included) to mark the 55th anniversary of its canned corn soup.
From October 1 to November 15, 2026, Sarabeth's BASEGATE Yokohama Kannai is offering a terrace-only set of six bistro-style dishes with free-flow drinks for ¥6,300, by reservation.
Sendai Royal Park Hotel will hold a garden illumination from November 6, 2026 to February 28, 2027, featuring about 25,000 LED lights, a new limited-time photo spot, and a bonfire cafe on the terrace.
Dahlias and cockscombs (celosia) are now in full bloom at the Dahlia and Garden Mum Festival at Sera Kogen Farm in Hiroshima, which runs through November 3, 2026. Dahlia bouquet sales and dahlia bulb pre-orders are also offered during the festival.
During the Shibu-Art & Walk 2026 stamp rally, Shibuya will host a special gallery talk at Jissen Women's University Kosetsu Memorial Museum on October 31 and a museum goods talk session on November 11.
The 18th SHIBUYA ART SCRAMBLE 2026 runs for seven days from November 2 to 8, 2026, using Shibuya Hikarie Hall, Miyashita Park and other spaces around Shibuya as an art park.
From November 1, 2026 to January 17, 2027, Bar & Dining "TORRENT" at SHIBUYA STREAM HOTEL in Shibuya serves an afternoon tea that puts chocolate in both the sweets and the savory dishes, with unlimited TWG Tea and coffee.
Starting October 1, the Japanese-style izakaya Shimokita Rokkaku, a 10-second walk from Shimokitazawa Station, serves an eight-dish autumn yakiniku course with Senba beef from Chiba Prefecture and all-you-can-drink options at its terrace seats.
To mark the 20th anniversary of the Shugo Chara! serialization, Amulet Spade has become a 1/7 scale completed figure from Kotobukiya. Pre-orders are open at Amiami for 22,000 yen (tax included), with release scheduled for April 2027.
Siroca's new Heated Ultrasonic Humidifier combines a heater with ultrasonic misting to release warm, fine mist, and goes on sale on October 27, 2026.
The social adventure game Sky: Children of the Light is exhibiting for the second year at TOKYO TOWER CANDLE DAYS 2026 (October 23 to 25), expanding from the entrance plaza to the Tokyo Tower observation deck with a candle workshop, photo spots, a collab cafe, and a stamp rally.
SloPachi Spirit, a 3D virtual hall app for pachinko and pachislot, turns one on October 1, 2026, and is marking the occasion with a major update, a 1st Anniversary Campaign and an online gacha with original goods.
From September 30 to October 6, the VIVID CACAO 2nd anniversary pop-up at Isetan Shinjuku offers early sales and tastings of the limited-edition Soy Pro Beauty Plus Cacao, plus a pop-up-only set and a talk show on October 3.
The sneaker brand SPINGLE will open its new specialty store SPINGLE Miyajima in a renovated traditional house near Itsukushima Shrine on October 8, 2026, along with the store-exclusive SP-442MJ, hand-painted with Miyajima maple leaves.
The third studio CLIP × COJI-COJI collaboration goes on sale October 7, 2026 with tableware, reading goods, travel items and sports gear themed around four autumn pleasures, followed by Christmas items on October 22.
Two collaboration items between the Suica Penguin and outdoor brand LOGOS are coming to TRAINIART stores and online. The folding basket arrives on October 1, 2026, and the soft cooler on November 1, 2026, both at 5,480 yen including tax.
The fifth Sumikkogurashi the Movie is set for a nationwide release in 2027, the series' 15th anniversary year. A limited four-day re-screening of the second film runs at 82 theaters from October 31, 2026.
Sunshine City Prince Hotel in Ikebukuro will offer a Claude Monet–themed concept room stay plan in collaboration with The National Gallery, London from November 1, 2026 to March 31, 2027, along with an original parfait and lobby art displays.
Sunshine City Prince Hotel in Ikebukuro will offer two collaboration room stay plans themed on Touken Ranbu the Stage, the 2.5D musical based on Touken Ranbu ONLINE, from October 31, 2026 to January 9, 2027, with reservations opening October 1.
The SUSHI BUS, an open-top double-decker with a conveyor-belt sushi lane on the second floor, begins touring Tokyo on October 10, 2026. The 70-minute all-you-can-eat ride costs ¥16,000 per person, and reservations are now open.
Panasonic will release the Technics wireless headphones EAH-A1000 on November 19, 2026, featuring a 40 mm magnetic fluid driver, adaptive noise cancelling and approximately 45 hours of continuous playback.
FuRyu's TENITOL TALL figure of Elaina in Languid Ver. from Wandering Witch: The Journey of Elaina, standing about 30 cm tall, is now available for pre-order at AmiAmi. The reference price is ¥10,890 (tax included), with release planned for March 2027.
At The Shinmonzen in Kyoto's Gion Shirakawa, a Japanese afternoon tea with OGATA is served from Monday to Thursday, and an autumn afternoon tea by pâtissier Kakimoto Akihiro is served from Friday to Sunday starting in October, through November 2026.
Tokyo Bay Ariake Washington Hotel in Tokyo's Koto Ward will sell a limited New Year's osechi breakfast stay plan for December 31, 2026 from October 5. Breakfast is served in the Sky Banquet on the 21st floor on New Year's Day 2027.
From October 1 to November 30, 2026, EZARO at Tokyu Stay Shibuya Ebisu is serving an autumn afternoon tea built around a skin-on chestnut Mont Blanc parfait and sweet potato crème brûlée, paired with teas supervised by Daikanyama tea specialist THÉSIER.
Volume 1 of the Toward the Terra Eternal Collector's Edition by Keiko Takemiya goes on sale September 30, 2026, with rescanned original art, all the original color pages, and a newly drawn essay manga.
![Tower of God: NEW WORLD Adds New SSR+ Character [Noble Swordsman] White and Brings Back [Family Head] Gustang Summon](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/9b8cea22-3654-47d7-ab6a-90a77951badb.jpeg)
Tower of God: NEW WORLD has added the new SSR+ character [Noble Swordsman] White, with limited-time events and the return of the [Family Head] Gustang Descent Summon running through October 14. A new event story and a Growth Exchange Event are also available.
From October 1 to 31, 2026, Umeda Tsutaya Bookstore in LUCUA 1100 hosts a pop-up event for the indoor footwear brand nui, with try-ons, hand-sewing demonstrations and a color sold only at the store.
From November 1 to 30, 2026, The Westin Miyako Kyoto serves an autumn afternoon tea at TEA LOUNGE MAYFAIR, turning Tamba chestnuts, Arita mandarins and figs into Western-style sweets, for ¥7,500.
A whisky lottery limited to 195 entries, with 2 bottles guaranteed per entry and a lineup led by Yamazaki 18 Years Old and Hakushu 18 Years Old, opened for pre-order on September 30, 2026 at 14,999 yen (tax included, free shipping).
YADOKARI VILLAGE Kitakaruizawa in Tsumagoi, Gunma will add a new building, "あはひの離れ," in late October 2026. Made of two trailer houses joined by a wooden deck, it sleeps 4 to 6 guests from ¥34,000 per room, and reservations open on September 30.
Kotobukiya's OSHI WORKS line adds a Harpie Lady figure from Yu-Gi-Oh! Duel Monsters, priced at 9,350 yen and scheduled for an April 2027 release, with pre-orders open at Amiami.
Lingerie brand YU'NOW has added a new lavender color to its popular mole knit-style loungewear, with early sales starting September 25 (Friday) on the ZOZOTOWN official sales site.
From November 16 to December 25, 2026, NiNi on the 38th floor of 1 Hotel Tokyo in Akasaka is serving a limited-time festive edition of its "La Belle Vie Afternoon Tea," with Santa and reindeer sweets, upcycled ingredients, and a new Sustainable Chocolat Chaud.
Akai Fusen, a confectionery brand from Sasebo, brings back its Hanakago Chocolate with a fluffier, moister texture, alongside the Hanakago Assort, as Nagasaki-area exclusives from October 1, 2026.
Formerly Court Hotel Fukuoka Tenjin, the 70-room APA Hotel Fukuoka Tenjin opened on September 29, 2026, a 3-minute walk from Tenjin-Minami Station and 7 minutes on foot from the Nakasu yatai district.
Ariake Garden, the shopping city in Tokyo's Koto Ward, holds its seventh annual Halloween event on October 10 to 12, 17, and 18, 2026, with handmade workshops, a stamp rally that rewards children with candy, and Halloween goods.
Arte Museum Nagoya, Japan's first location of the immersive museum with more than 12 million visitors worldwide, opens in Chita, Aichi, on November 18. Tickets go on sale online September 29, with 15% off all ticket types during the first week.
Authent Hotel Otaru has begun selling "Authent Blend Tea Haskap & Lavender," an original blend developed with LUPICIA, priced at ¥1,300 (tax included). The tea is also on the drink menu of the hotel's autumn afternoon tea, available on weekends and public holidays through November 30, 2026.
Azabudai Hills' Central Plaza hosts the autumn food event "Yakiimo Hiroba" from October 23 to 25, 2026, with 14 sweet potato and chestnut shops, a bonfire from 3:00 PM, live music, and a pumpkin photo spot.
French maison Baccarat has introduced its holiday and New Year collection, featuring an Octogone Christmas tree and Christmas ornament inspired by the sparkle of a chandelier, plus a 2027 zodiac ornament in the form of a sheep.
Banana Republic Shinsaibashi opens on October 1 as the brand's new base in the Osaka area, with Shinsaibashi-exclusive gold metallic knitwear, an opening tote bag gift, and a four-day welcome beer event with Minoh Beer.
Four container houses at Bihoro Midori no Mura in Bihoro, Hokkaido, will welcome overnight guests during a pre-opening from October 10 to November 15, 2026, with a BBQ dinner, breakfast, a minibar, and a 90-minute private sauna all included.
BISYODO, the in-house brand of a makeup brush maker in Yao, Osaka, sells a natural-bristle hairbrush in two sizes, blending 55% boar bristle and 45% black pig bristle, priced at ¥13,200 and ¥7,700.
A new series of KINOKOS standing plush figures from the TV anime Blue Lock, themed on the Barobaro Cafe pop-up shop and an omurice recipe, will be available to pre-order at Anique Shop from October 2, 2026.
BOUL'ANGE will start selling seasonal breads and sweets made with sweet potato, chestnut, and pumpkin from October 1, 2026, with new Earl Grey items joining the menu. Items available vary by store.
BCL's eye makeup series Browlash EX adds Ultra Skinny Brow, a 2-way eyebrow combining a 0.01 mm ultra-fine liquid with a fine-particle powder, in two colors at ¥1,320 (tax included) from October 6, 2026.
Café 1894, the museum café and bar in Marunouchi, Tokyo, serves lunch, dessert, dinner, and drinks inspired by Piedmont cuisine and Fontanesi's paintings for the length of the exhibition, from October 17, 2026 to January 24, 2027.
Can★Do will roll out a 38-item Tim Burton's The Nightmare Before Christmas series from October 1, 2026, with Snake joining Jack Skellington, Zero, and Sally in the lineup.
An official catalog for the Chiki Kikuchi exhibition at PLAY! MUSEUM in Tachikawa, Tokyo presents the 77 picture books created over 17 years in order of publication. It goes on sale at PLAY! MUSEUM on October 7, 2026, and at bookstores nationwide on November 2.
From November 2 to December 27, 2026, SUNDROP, the 31st-floor lobby lounge & bar at Conrad Nagoya, serves a New York-inspired holiday afternoon tea in its first collaboration with jeweler Harry Winston.
Courtyard by Marriott Kobe, a 381-room hotel and the brand's first on Kobe's Port Island, opens on October 1, 2026 as a full rebrand of Hotel Pearl City Kobe.
From October 1, 2026, Courtyard by Marriott Fukui is taking reservations for its five-cake Christmas Cake Collection 2026, led by Chateau Fukuberry made with strawberries grown in Fukui City. Pickup is December 23 to 25.
The pachinko game CR GARO XX is available on the online game center GAPOLI from September 29, 2026, along with a release commemoration event and a pickup gacha running through October 8.
Four new animal designs — penguin, Shiba Inu, sloth and raccoon — have joined the popular 手入れアニマルクッションシリーズ at Deco Home, each priced at ¥1,990 including tax.
DERMAAID, a first-aging-care skincare brand from pdc, plans to release its new "Mild Line" this autumn, made up of the Triple Active Mild Lotion and Triple Active Mild Cream, with full details to be announced in late October 2026.
Three collaboration T-shirts by rock band DOHATSUTEN and the Silver Fang series will be sold at the Silver Fang series POP UP STORE in Shibuya, Tokyo, from October 10 to 12, 2026, at ¥9,900 each in sizes L and XL.
From October 1 to 31, 2026, cupcake and biscuit shop Fairycake Fair is selling Halloween-limited sweets, including a cat cookie tin illustrated by Hisae Maeda and Baked ZOO cupcakes dressed as ghosts, at its Tokyo Station, Lumine Shinjuku, and Shibuya stores and online.
A second online lottery marking the 20th anniversary of the TV anime The Familiar of Zero goes on sale on Kujibikido from 12:00 PM on October 6, 2026, with original goods using DVD and Blu-ray package illustrations.
The Touken Ranbu ONLINE collaboration edition of the Fit Boxing series goes on sale January 15, 2027 for Nintendo Switch 2 and Nintendo Switch. Customers who buy it at Animate receive an exclusive acrylic plate set featuring six sword warriors.
Fujinoya Okunoin, the second whole-house rental of the Fujinoya brand, has opened in Tanabe, Wakayama, a 10-minute walk from JR Kii-Tanabe Station, with no dinner served so that guests can eat out in town.
Fujiya's Country Ma'am cookie coated in white chocolate, sold as a winter-only item in 2025, will be available year-round from this year, with the Middle Pack going on sale nationwide on October 6, 2026.
GARDEN HOUSE KAMAKURA, SHINJUKU, MINATOMIRAI, and TAKANAWA are serving "SHINE MUSCAT SELECTION," a limited-time lineup of food, desserts, and drinks made with in-season Shine Muscat grapes, starting October 1 (October 15 at KAMAKURA), with a different menu at each restaurant.
GARRACK is releasing smartwatches and acrylic stands inspired by Kaguya, Iroha Sakayori, and Yachiyo Tsukimi from the film Cosmic Princess Kaguya!, with three models of each. Pre-orders open October 2, 2026, and sales begin October 23.
GINZA 豉 KUKI, a Japanese restaurant in Ginza built around fermentation and aging, serves an October course featuring Ozaki beef grilled on a magnolia leaf and a miso ice cream dessert.
From November 4 to 20, 2026, the Lobby Lounge at Grand Prince Hotel Osaka Bay is serving the autumn-only afternoon tea "Marron Collection," featuring a Japanese chestnut Mont Blanc, marron eclairs, and a freshly piped Mont Blanc parfait.
From December 18 to 25, 2026, Hakata Excel Hotel Tokyu in Fukuoka will serve a limited-time Christmas lunch at Charcoal Grill Keyaki, with a course featuring Fukuoka-produced red sea bream and aigamo duck and a platter dessert of 12 sweets to choose from, for ¥4,800 per person.
Hakone Emoa Terrace by Onko Chishin in Sengokuhara is offering group-only plans this autumn, including an October-November sweets plan and a private breakfast in the Orient Express salon car, whose interior was designed by René Lalique.
The 7th-floor Kitchen & Dining at Hankyu Umeda Main Store has a "Knife Grip Comparison" corner where shoppers can hold everything from home-use to professional-grade knives, get advice from specialist staff on hand size and cooking style, and use maintenance services such as resharpening and repairs after purchase.
A limited-time HIMEHINA collaboration cafe runs on the 8th floor of SHIBUYA109 Shibuya Store from October 1 to 19, 2026, serving food and drinks inspired by the cities on the group's world tour, along with collab goods and random coaster and clear card gifts.
The women's bag brand HIROFU is adding "DATES," an exotic red-brown reminiscent of the date palm, to its long-selling CESTA series, on sale from September 30, 2026 at the online store and HIROFU stores nationwide.
Craft gin brand HOLON releases HOLON GIN SEASONAL 金木犀 0.00%, a non-alcoholic osmanthus gin, on September 29, with related events and pop-ups planned in Nagoya and Tokyo.
From November 14, 2026 to March 30, 2027, Auberge Homachi Mikuniminato in Sakai, Fukui is offering three winter stay plans built around Echizen crab landed at Mikuni Port, including a French crab course supervised by Michelin-starred chef Tateru Yoshino and a premium plan using imperial-presentation-quality crab.
Two new Honehone Zaurus toy candy sets tied to the children's book series with over 3.2 million copies in circulation, Honehone Zaurus Adventure and Honehone Zaurus World, go on sale across Japan on October 6, 2026.
From October 1 to December 15, Hotel Granvia Kyoto takes reservations at its 2nd-floor pastry shop "Le Temps" for five Christmas cakes, including a new limited-quantity Kyoto Tamba chestnut bûche de noël and Amaou strawberry cakes.
From November 7 to December 27, 2026, Hotel Kanazawa is offering an overnight plan that pairs a kobako crab kaiseki dinner at its 1st-floor restaurant DINING TSUZUMI with a breakfast buffet of local Kanazawa ingredients, starting from ¥17,000 per person.
From October 1, 2026, HOTEL METROPOLITAN TOKYO IKEBUKURO takes reservations for its 2026 Christmas cakes, a lineup of four Suica's Penguin cakes and a classic shortcake, ranging from sizes for two to three people to a party cake for about 12.
From October 1, 2026, Hotel Okura Tokyo Bay in Urayasu, Chiba, is taking reservations for seven takeout Christmas items, including the new Christmas Wreath Tart and Christmas Bay Chocolate cakes, roast chicken, and roast beef.
HOTEL THE MITSUI KYOTO celebrates its 6th anniversary on November 3, 2026 with a Tokaido-themed brunch buffet and dinner party, a Noh performance of Hagoromo in the lobby, and a November 7 four-hands gala dinner linking Kyoto and the soon-to-open HOTEL THE MITSUI HAKONE.
Idle Bomb Animals - Desktop Mining, an idle desktop game where cute pixel-art animals dig for ore on the PC desktop, is now on Steam for Windows, with a 20% off launch sale (¥632, regularly ¥790) through October 13, 2026.
Imuraya's seasonal Yawamochi Ice Parfait Kasanari Matcha, the third flavor in the parfait line, layers matcha ice cream, mochi, cake, and sauce made with Uji matcha, on sale from October 5, 2026.
IMVAL's "October Collection" goes on sale October 1 at QOOZA in Laforet Harajuku and on the QOOZA online store, with eight items including a striped frill maid dress and heart-motif fur outerwear.
InterContinental Sapporo marks its first anniversary on October 1, 2026 with a month of events through October 31, including an Instagram stay-voucher giveaway, three one-night collaborations at SAWAKA and Norva, and a 9th-floor lobby photo spot.
From January 12 to February 28, 2027, Sanyoso in Izu-Nagaoka Onsen will serve a winter-only kaiseki meal at a kotatsu table on its restored moon-viewing platform, limited to one party of two per day, with day-trip and overnight plans available. Reservations open on October 15, 2026.
Skincare brand JC MEDIBEAUTYS, supervised by Jiyugaoka Clinic, released the rinse-off JC MEDIBEAUTYS Hot Gel Pack on September 1, 2026. It pairs a warming gel with an original massage method.
Tough Gummy Peach Rush, a new gummy from Kabaya's Tough Gummy brand, combines two peach flavors, the refreshingly sour Peach α and the mildly sweet Peach β. It goes on sale early at Don Quijote and UNY stores nationwide on October 6th, 2026.
From November 5, 2026, the Kadokawa Musashino Museum in Tokorozawa Sakura Town, Saitama, whose architectural design was supervised by Kengo Kuma, becomes the stage for the real-life puzzle game "The Mysterious Museum and Fragments of Memory," with a KadoCafe collaboration latte and puzzle coasters available during the event.
KAGAWA OKTOBER FEST 2026, the first event of its kind in Kagawa Prefecture, runs from October 2 to 15 at Sunport Takamatsu's Seafront Promenade with beer from 10 brands, local Kagawa cuisine, daily stage shows, and an air show by Yoshihide Muroya.
From December 1, 2026, KAI Kirishima offers a one-night stay plan that includes an original goshuin received at Kirishima Jingu, a handmade goshuincho covered in Satsuma washi, and purifying salt that was offered at the shrine.
On Wednesday, November 11, 2026, Roast Beef Kamakurayama's main store in Kamakura welcomes Antonino Destro of Sicily's Destro Vini for a special dinner pairing four Etna wines with its signature black wagyu roast beef.
Kamogawa Sea World in Chiba Prefecture will hold the Kamosea Premium Plan and Kamosea Premium Stay Plan for the first time on nine days in November 2026, combining after-hours animal experiences, a keeper lecture, dinner and a Night Adventure. Applications run from October 1 to 9.
From October 7 to 13, 2026, Ibaraki wagashi shop Kasho Fugetsu makes its first appearance at Isetan Shinjuku's "Drowning in Chestnuts" event, selling chestnut steamed yokan made with Iinuma chestnuts, with the head of the growers' cooperative visiting the sales floor on October 10.
KIMONOMACHI, a kimono brand from Kyoto, will release the fall/winter 2026 collection of its washable Kimono Fukubukuro line on September 30, with 12 designs and a limited-quantity 20% off coupon available through October 11.
On Friday, October 2, 2026, KIPRUN, the French running and trail running brand, launches two new models in Japan. KIPCLIMB MAX is built for 40 to 170 km long trails, and KIPRIDE GRAVEL extends running from the road onto unpaved surfaces.
The Kirby Goods Collection 2026, a lineup of knit Omochi Amiami items including a cushion, mascot, and pouch, goes on sale at post offices nationwide from October 1, 2026, followed by a New Year's postcard set on November 2.
Kkamang and Ant, a Korean character duo with 1.4 million social media followers, will hold a pop-up shop celebrating Puyo Puyo's 35th anniversary at Shinjuku Marui Main Building from October 16 to October 25, 2026.
Krispy Kreme Doughnuts Japan is releasing four Looney Tunes Halloween collaboration donuts with apple caramel, pumpkin, marron, and purple sweet potato flavors at all KKD stores from October 7, 2026, for a limited time.
On November 14, 2026, Kushiro Prince Hotel will hold a one-night-only tasting event featuring "Craft Beef," a new brand of beef from Tsurui Village raised on craft beer by-products, alongside local cheese, venison, vegetables, and more from the village.
On Saturday, October 3 and Sunday, October 4, 2026, Kyoto Night Market holds a special Halloween Monster Night at the plaza in front of Kyoto City Hall and Kawaramachi Plaza in Zest Oike, with more than 60 stalls, a Yokai Parade, and a pumpkin-painting workshop.
LOUANGE TOKYO launches CHOCOLINE DONUT, a donut-shaped chocolate madeleine with a "Pari-Mochi" texture, on October 1, 2026. A box of six flavors is ¥2,800 (tax included) at its Roppongi, Ginza, and Nagoya stores.
LOVEBOAT is releasing a new kids' hoodie in three designs from late October, bringing the brand's logo, heart, and leopard-print motifs to everyday kids' fashion at ¥3,190 each (tax included).
Mammut has begun the full rollout of its 2026 fall/winter Dry Down Collection, a 25-style lineup split into Performance and Urban categories, with a special exhibition at Mammut Shinjuku from October 1 to 4.
MEDULLA's nine limited-edition Christmas coffrets, made around the "Jewel Moments 2026" concept, open for pre-order at the official online shop on October 9, with general sales starting November 9.
From September 4 to late November 2026, the Pastry Shop inside Meiji Kinenkan in Moto-Akasaka, Tokyo, is selling a limited-quantity "Baked Cheesecake" made with French Kiri cream cheese for ¥810 (tax included) for takeout.
The MICHELIN Guide has released an early preview of 10 newly recommended restaurants in Tokyo, spanning Mediterranean, French, yoshoku, Italian, sushi, and Japanese cuisine.
Kintetsu Department Store Yokkaichi Store will host the Mie Atsumaru Regional Products Fair on October 3 and 4, 2026, bringing together specialty products from 38 shops across Mie Prefecture, including prepared foods, sweets, and crafts.
From October 1, 2026, the "Mirai Ningen Sentakuki" (Human Washing Machine of the Future) shown at last year's Expo becomes available to the general public at Ooedo Onsen Monogatari Minoh Onsen Spa Garden, the first hot spring facility to offer it.
A new calico cat design in white, black and orange has joined the Mohaya, Neko. series, which aims to recreate a cat's warmth and fur and has passed 38,400 pieces in cumulative sales.
Moomin Arabia's Winternight Glow collection, based on original Tove Jansson artwork from the Moomin Museum in Tampere, Finland, goes on sale in Japan on October 28, 2026 as a 0.3L mug and a set of two mini plates.
The new Moominvalley Winter Games series features the Moomin family enjoying the winter world on mugs, socks, towels, lap blankets, and more, with a limited novelty sticker for shoppers at participating stores.
A My Hero Academia themed cafe opens in Harajuku, Nagoya, Umeda, and Sapporo from October 2026, serving character-inspired box pizzas, donuts, and colorful drinks alongside original goods and bonus items.
Starting October 1, 2026, the NARUTO & BORUTO Shinobi-Zato attraction at Nijigen no Mori on Awaji Island celebrates the birthdays of Naruto Uzumaki and Orochimaru, with the former stickers reborn as newly designed Shinobi-Zato Birthday Cards.
Prime 1 Studio's Concept Masterline brings "N/DOLL" from illustrator neco's "Flower Imitation." series to life as a 1/2 scale statue. Pre-orders open September 29th at ¥170,390 (tax included), with release planned for February to May 2028.
From September 28, 2026, the Lumine Tachikawa store of cheese sweets specialty shop Now on Cheese♪ is selling the autumn-only "Cheesecake Sand – Sweet Potato" for a limited time, pairing baked cheesecake with Anno sweet potato.
From October 1 to November 30, 2026, Nozo Hotel in Furano offers room-only stays from ¥12,000 a night for two guests, along with three autumn foliage spots to visit from the hotel - Shirogane Blue Pond, Mt. Tokachidake, and Lake Kanayama.
A new 2WAY mini boston bag with a softly rounded shape and a light water-repellent finish is now open for WEB-exclusive advance reservations at T2O ONLINE STORE. It comes with a mini pouch printed with OKABE TETSURO's cat illustrations.
From October 1, 2026 (Thursday), Okamedo Kominka Cafe will serve "Steamer-Finished Fluffy Oni Manju," an Aichi regional sweet steamed in a bamboo steamer for about 3 minutes and served with five toppings (butter, maple syrup, chocolate, vanilla ice cream, and chunky sweet red bean paste), for ¥1,700 (tax included).
From December 1, 2026 to February 28, 2027, Tsubaki, a ryotei-style ryokan in Okuyugawara Onsen, Yugawara, Kanagawa, is offering a winter-only stay plan that upgrades the main dish to anko (monkfish) hot pot and the white rice to takikomi gohan with crab, kue (longtooth grouper), and salmon roe, limited to 10 guests per day.
This October, Osaka Marriott Miyako Hotel is serving Halloween sweets at the COOKA buffet from October 17, an eight-day-only Halloween Parfait at LOUNGE PLUS from October 24, and "Veuve Clicquot Yelloween 2026" collaboration cocktails at BAR PLUS throughout the month.
Panasonic will release the Nano Care straightening iron EH-HN30 in early November 2026. Its ceramic heater and 3D Smooth Plate straighten hair in one stroke at 160°C, lower than the previous model, while nanoe moisturizes the hair and helps colored hair look beautiful. The top model EH-HN51 is released at the same time.
From October 2 to November 29, 2026, Paramita Museum in Komono, Mie Prefecture, will present a special exhibition looking back on the career of Taisho- and Showa-era painter KAWABATA Ryushi, with a lecture and a concert during the run.
From October 1, 2026, pistachio sweets specialty shop PISTA & TOKYO will sell its Pistachio Cake, a busse sandwich cake filled with smooth pistachio cream, exclusively at its Tokyo Gift Palette store at Tokyo Station, in limited quantities each day.
Hotel New Otani Makuhari's Tea & Cocktail "The Lounge" is hosting a Pompompurin collaboration sweets buffet from November 3 to December 7, 2026, featuring character-inspired sweets, savory dishes like carved roast beef, an original can badge gift, and two collaboration drinks.
Saturdays NYC and PUMA Golf release their second collaboration on October 2, 2026, featuring a leopard-print PUMA CLYDE GOLF shoe and coordinating apparel.
PUMA GOLF and Saturdays NYC release their second collaboration on October 2, 2026, led by a limited-quantity leopard-color PUMA CLYDE GOLF shoe and matching apparel.
From October 16 to November 30, 2026, Enoshima and Shonan host a Rascal Does Not Dream tour event with a digital stamp rally, life-size character panels, newly drawn postcards, and collaboration goods.
Luxury watch resale specialist Haruyoshi, which has a store on Ginza Chuo-dori, has acquired a discontinued platinum jewelry Rolex Cosmograph Daytona (Ref. 116576TBR) with a 36-stone baguette diamond bezel and a pavé diamond dial.
Korean cosmetics brand rom&nd is celebrating its 10th anniversary with the "Dear Bestie" project. Three new limited-edition shades of The Juicy Lasting Tint go on sale on October 10, 2026.
Saint Seiya Galaxy Soldiers is running a limited-time event featuring UR God Cloth Ikki from September 29 to October 22, 2026, alongside 40th anniversary login bonuses, a Lucky Purchase draw, and a Web Shop exclusive event.
Applications for the pre-lottery sale of SAKE HUNDRED's flagship sake BYAKKO (720 ml, ¥38,500) run from September 29 to November 3, 2026. The lineup includes the limited-quantity BYAKKO New Year Edition 2027, whose zodiac label features the auspicious sheep.
![Sarutahiko Coffee Opens Second Kyoto Store at Kyoto Takashimaya S.C. [T8] on October 2](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/e8db1ac8-b34a-46c1-a928-e8f0176517e6.jpeg)
Sarutahiko Coffee Kyoto Takashimaya S.C. [T8] opens on October 2, 2026 (Friday) in the basement of Kyoto Takashimaya S.C., directly connected to Hankyu Kyoto-Kawaramachi Station. The menu includes specialty coffee, hot sandwiches, and wagashi by Suetomi.
A collaboration bundle pairing the picture-book-style novel adventure Schrödinger's Call with the prison-break RPG Back to the Dawn goes on sale September 29, 2026, along with newly drawn collaboration illustrations from both creators.
Seibuen Amusement Park in Tokorozawa, Saitama, holds its Haikara Halloween event, with a daily costume parade from October 3 to 31, 2026, a Halloween-themed Yuhi no Oka Shopping Street, and limited-time foods, plus the Autumn Rose Festival from October 26 to November 23.
Shimonoseki Shunpanro Nihonbashi Takashimaya Store marks its 40th anniversary with an eat-in natural and farmed tiger puffer comparison set for ¥4,000 and a 40% off takeout coupon for LINE friends, both available through October 31, 2026.
From November 1, 2026 to January 10, 2027 (excluding December 19 to January 5), the restaurant Ajikaido Gojusantsugi at Shinagawa Prince Hotel serves a Japanese afternoon tea supervised by the Japan Anko Association, featuring seven kinds of anko likened to seven Tokaido post towns, for ¥7,000 or ¥8,500.
From November 1 to December 28, 2026, Melodia Italian Grill at Strings Hotel Tokyo InterContinental in Shinagawa serves a Christmas Afternoon Tea filled with Santa Claus, Christmas tree, and ornament motifs, in a dining space with a 27-meter ceiling.
A new private-stay accommodation in Matsuyama's Dogo Onsen area, SUMiTAS STAY Dogo Koen 2F is scheduled to open in October 2026 with tatami flooring in every room, a tsuboniwa-style space, and Yogibo seating.
From October 2 to 24, 2026, Washoku Musashino at Sunshine City Prince Hotel in Higashi-Ikebukuro serves a seven-dish kaiseki course made with Hyogo ingredients, paired with six kinds of sake, in a collaboration with Tatsuuma Honke Shuzo.
Suntory's limited-edition -196 Sugar-Free <Yuzu & Mikan & Grapefruit> goes on sale nationwide in Japan on November 24, 2026, combining yuzu- and mikan-infused spirits with grapefruit juice for a juicy three-citrus taste and a clean finish.
Suntory Limited will release Yamazaki Refill Spanish Oak, a limited-edition single malt whisky made only from malt whisky matured in Spanish oak refill casks, nationwide on Tuesday, November 24, 2026.
The Taiwan Festival in Kitakyushu 2026 is on from September 26 to October 12, 2026 in Kokurakita Ward, featuring more than 1,000 lanterns, Taiwanese night market food, and cultural experiences.
This limited-quantity flavor of Takara "Shochu Highball" pairs the series' strongest carbonation with a refreshing, not-too-sweet mikan cider flavor and goes on sale nationwide in Japan on October 20, 2026.
From October 3, 2026 to January 17, 2027, the Takatsuki City Nature Museum (Aquapia Akutagawa) presents a free special exhibition on the living things used in calligraphy tools, alongside artworks inspired by nature.
The fourth collaboration between Japanese goods brand Wamonoya Kaya and KIMONO artist Tamao Shigemune brings wa-yo clothing and fashion accessories, including a new KUMATAN pattern, to Kaya's directly operated stores nationwide and its official online shop from early October 2026.
Sales of Tamba Sasayama Black Edamame, a specialty of Tamba Sasayama City in Hyogo Prefecture, open on Thursday, October 8, 2026. The large, sweet beans can be eaten for only two to three weeks in October, which is why they are called the "phantom edamame."
THE DROS, the cheese-and-nuts gift sweets brand, releases a renewed Financier [Camembert & Lemon] on October 1, 2026, along with a new Assorted Box that pairs it with the brand's most popular Sand Cookie.
The single malt Scotch whisky The Singleton of Dufftown is switching to a redesigned package, beginning with the 12 Year Old from shipments on October 6, 2026.
DARTSHIVE opens reservations on September 29, 2026 at 4:00 PM for four brass dart sets designed with Tohoku Zunko, Zundamon, Tohoku Itako, and Tohoku Kiritan, with sales starting October 9, 2026.
From October 8 to November 15, 2026, the Tokugawa Art Museum in Nagoya presents the special exhibition "Tokimeku Hako," which puts the boxes that have protected and handed down artworks at center stage.
The third original whisky from Tokyu Hotels & Resorts and Hombo Shuzo, a blended malt aged at the Mars Yakushima Aging Cellar, goes on sale November 1, 2026 at the restaurants and bars of 15 Tokyu hotels and at Tokyu Department Store.
On October 4, 2026, 12 local idol groups from the Kinki region and 3 VTuber artists will perform a special live at JR Osaka Station's "Toki no Hiroba," while a local idol streaming championship runs on Virtual OSAKA Station 4.u from October 1 to 31.
The Waldorf Astoria Spa at Waldorf Astoria Osaka has been named "Japan's Best Hotel Spa 2026" at the World Spa Awards 2026, and a 100-minute commemorative plan, "The Ritual of Osaka," goes on sale September 29 for ¥40,000.
The Web3 version of Hellsquad Rrrush!, a roguelike defense game developed by LightCon and released by WEMADE, officially launched on September 29, 2026 in more than 170 countries, excluding some countries such as South Korea.
ALL DAY DINING 洛空 at The Westin Miyako Kyoto serves a Kyoto-themed winter buffet from November 1 to December 31, 2026, with about 40 dishes at both lunch and dinner and a separate Christmas menu from December 19 to 25.
On Saturday, October 24, The Westin Yokohama in Minato Mirai will hold an autumn wellness event featuring a guided Minato Mirai run with a recovery session and a Floating Sound Bath in the hotel's indoor pool.
A new whisky lottery with 466 limited slots opens for pre-order on September 29, 2026, priced at ¥6,980 per slot with free shipping. The top prize is the Hibiki 21 Years Old Design Bottle "Kacho Fugetsu," and every slot delivers a bottle.
From October 1 to 11, 2026, the DOOM collaboration battle pass adds five DOOM characters as commanders, the twin-gun tank FV225 Collector, and DOOM-inspired customization items.
From October 1, 2026, Lounge Sea Wind at Yokohama Bay Sheraton Hotel & Towers begins a seasonal anmitsu series by its pastry chef, opening with a Marron Anmitsu made with Tanba chestnuts and Uji matcha soft serve, alongside three new autumn cakes at Pastry Shop Dorer.
A detached villa rented as a whole building, with its own semi-open-air hot spring bath, opens on October 15, 2026 next to the Yutorelo Tsuwano inn in Tsuwano, Shimane. It sleeps up to six and serves a kaiseki dinner in the room.
Fogg, operator of the online lottery platform RAFFLE, is launching a TV anime 2.5 Dimensional Seduction raffle with newly drawn illustrations of Liliel and others, offering goods from September 25 to October 26, 2026.
![Alice Gear Aegis Launches Collaboration With DARIUSBURST CS CORE, Debuting New Style Ivry [Burst]](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/9d610ec9-ba9d-4df5-83b0-f88c5acb0f82.jpeg)
Colopl's mobile action game Alice Gear Aegis kicked off a collaboration event with side-scrolling shooter DARIUSBURST CS CORE on September 25, 2026, introducing a new style for Ivry Hadd, voiced by Ayako Kawasumi, called Ivry [Burst], alongside revived scouts, new Carat Shop costumes with a free giveaway, and other campaigns running through October 13.
Team Entertainment launches new original Amnesia merchandise on the online lottery service Marukuji, featuring illustrations from past calendars and art collections, available through October 18, 2026.
Merchandise from the Aoharu Tetsudo POP UP SHOP, previously held at Shinjuku Marui Annex, is now available for mail order through the THE Chara online store, with items such as hologram cards, can badges, acrylic charms, and figures on offer through October 8, 2026.
MegaHouse adds Sōsuke Aizen and Gin Ichimaru from Bleach to its popular Look Up figure series. Pre-orders are now open at AmiAmi, with release expected in late April 2027.
Good Smile Company has opened pre-orders for a 1/7 scale figure of Mika, a member of Trinity General School's Tea Party from the popular game Blue Archive, featuring a swimsuit design.
A new withCAT illustration Ver. merchandise lineup inspired by TV anime BLUE LOCK is now available for pre-order, featuring acrylic stands, card cases, badges, pouches, mirrors, and stickers in a retro-style cat design.
Cactus Jack and Oakley unveil the first chapter of their eyewear collaboration, with three eyewear styles curated and redesigned by Travis Scott, releasing September 24 and 26.
From September 25 to October 4, Capcom Store's Osaka, Sendai, and Ikebukuro locations display the "Smart Pachislot Monster Hunter Rise: Sunbreak" slot machine and give away one of three original stickers to customers who spend 3,000 yen or more.
From October 1, 2026, CÉ LA VI TOKYO's 18th-floor restaurant and sky bar brings back its seasonal Halloween Afternoon Tea, pairing autumn-inspired sweets and savories with a tableside liquid-nitrogen tiramisu.
MegaHouse's life-size Pochita doll from Chainsaw Man recreates the character at his on-screen scale with posable joints, a pullable tail, and five sound effects, now available through hobby retailer AmiAmi in limited distribution.
Pre-orders open September 25 for new CODE GEASS Rozé of the Recapture merchandise from Sync Innovation, featuring newly drawn mini-character acrylic stands, heart-shaped items, and more.
Animate Akihabara 1st Building will host the Dengeki Bunko All-Star POP UP SHOP 2026 from October 10 to 25, 2026, with new merchandise tied to series such as Sword Art Online, Spice and Wolf, and 86 —Eighty-Six—.
The main PV for Duel Masters LOST: The Boy of Condemnation, the new arc streaming biweekly from October 9, 2026, is now live, unveiling two new characters alongside the ending theme by Tsukuyomi.
Eye Up is releasing a new merchandise lineup for New Theatrical Movie Sgt. Frog, Upon Revival, Immediately Facing the Threat of Earth's Destruction!, featuring swaddled plush toys, card cases, mini clear pouches, and collar pin charms, available at the Eye Up official online store from September 25, 2026.
Select toy shop One up. and figure maker CCPJAPAN team up on a limited soft vinyl figure, the Middle Size Series Godzilla CREATION Hedorah 2.0 Phantom Clear Ver. in a One up. exclusive color, going on sale September 19, 2026.
COSPA is releasing new apparel from TV anime *Goodbye, Lara* — a sweatshirt and T-shirt recreating the "SIGA" design worn by Lara and Mari Otsu in the show, set to launch in early December 2026.
A completed figure of Cagalli Yula Athha in her Pilot Suit Ver. from Mobile Suit Gundam SEED FREEDOM, part of Megahouse's GGG series, is now available for pre-order at AmiAmi. The figure is priced at ¥23,100 (tax included) with a planned release in late February 2027.
New Haikyu!! merchandise featuring newly drawn artwork of eight characters enjoying a school culture festival debuts at the "Haikyu!! Waku Waku Bunkasai POP UP SHOP by Production I.G," touring Tokyo, Osaka, Gifu, and Gunma from October 23, 2026, with a bonus postcard for every ¥2,200 purchase.
The Hakutsuru Museum in Kobe will hold its 2026 autumn exhibition from September 26 to December 13, featuring ancient East Asian metalwork and jade from China, the Korean Peninsula, and Japan, alongside a collection of Anatolian carpets with medallion and lamp motifs, plus related lectures and workshops throughout the run.
New "Nui Pal" plush toys featuring two characters from the romance manga Hallelujah Baby are now available for reservation at Animate stores nationwide and Movic's online shop, with release planned for around December 25, 2026.
With its 6th anniversary approaching on September 30, HATSUNE MIKU: COLORFUL STAGE! reveals a new anniversary song by Kitani Tatsuya, a high-difficulty track by Chroma, new creator Abaraya joining Leo/need, the Memorial feature, the Memories retrospective event, and a wave of login bonuses, gacha, and campaigns.
Her lip to OSAKA, the brand's first street-level store in Osaka, grand opens in Shinsaibashi on September 26, featuring a "SECOND HOUSE"-concept interior and merchandise available only at the Osaka location.
Seven character perfumes for the TV anime High School! Kimengumi go on sale September 25 through DREAMING PRINCESS, Amazon, and Rakuten Ichiba.
Watercolor artist Hiroki Takeda's first solo exhibition in Shizuoka, "Hiroki Takeda Exhibition – The Pulse of Life –," opens October 24 at Sunpu Museum, with three days of live painting, a gallery talk and signing event, and local cafe and sweets collaborations.
Dish Parade at Hotel Granvia Hiroshima is hosting a European Gourmet Journey lunch and dinner buffet from October 1 to November 30, 2026, with 27 seasonal dishes including pasta tossed inside a whole wheel of Parmigiano Reggiano.
MegaHouse adds Kurapika and Leorio from Hunter x Hunter to its popular Look Up figure series. Pre-orders are now open at AmiAmi, with release expected in late March 2027.
Hyatt Centric Sapporo opens on October 3, 2026, bringing the 17th-floor restaurant Matsu Grill & Bar, which cooks Hokkaido ingredients over an open wood fire, along with the casual 1st-floor cafe dining spot Mr. Fish by Hyatt Centric Sapporo.
MARION CREPES teams up with Identity V starting October 9, 2026, offering newly illustrated acrylic stands, mini towels, and other Halloween-themed goods, along with character-inspired collaboration crepes.
Karuizawa Prince Hotel Ski Resort fires up its snowmaking machines on Saturday, October 3, 2026, working toward what is once again expected to be the earliest ski resort opening in Nagano Prefecture on Saturday, October 31.
A new permanent store for Houbunsha's "Manga Time Kirara" series and "COMIC FUZ" titles, the Kirara & FUZ Official Store, opens on the 2nd floor of Shinjuku Marui Annex on October 1, offering new merchandise and a lineup of rotating POP UP events.
A TV Osaka special follows Sakai-machi's danjiri crew as they carry on more than 300 years of tradition at the Kishiwada Danjiri Festival, airing September 26, 2026.
About 70 original "The Legend of Zelda" items go on sale at Animate stores and online on October 2, 2026, alongside a fair offering a bonus bookmark set with qualifying purchases.
Adventure World in Shirahama, Wakayama is holding its first nighttime event, LIGHT PARKS in Adventure World spotlighted by FeStA LuCe, from October 24, 2026 through March 31, 2027, blending giant light-art animal sculptures with the park's real animals after dark.
GENDA GiGO Entertainment is bringing illustrator mikko's Lil ala mode characters to GiGO Group stores nationwide and to the online crane game GiGO ONLINE CRANE from October 3 to November 3, 2026, with store-limited prizes, a must-buy crane game campaign, a novelty drink, and an X and Instagram giveaway.
To mark the 55th anniversary of the TV anime LUPIN THE 3RD, a new collaboration collection with ZOZOTOWN goes on sale October 23, featuring 12 items with newly drawn illustrations, famous scenes, and artwork by JUN INAGAWA. A Laforet Harajuku pop-up runs from October 6.
Sammy's smartphone poker app m HOLD'EM revives its collaboration with virtual esports group VSPO!, bringing back Ichinose Uruha, Asumi Sena, Hanabusa Lisa, and Aizawa Ema with revival avatars, voiced stamps, and collaboration playing cards and a trophy from September 28 to October 18, 2026.
VIPO's official shop on Pinkoi has released a new "Miffy Holiday Collection Plush Keychain" line, featuring Miffy and friends dressed for the holidays as single blind boxes or six-piece sets with no duplicate designs.
Photographer Mika Ninagawa has captured Fantasy Springs, the new theme port at Tokyo DisneySea, in a new photo book "Imagining the Magic: Color of Fantasy," part of the Tokyo Disney Resort Photography Project, on sale September 30 for 4,950 yen (tax included) from Kodansha.
From October 3, Moxy Tokyo Kinshicho's 1F Bar & Lounge turns into a lantern-lit izakaya with classic snacks, drinks, and a dice game that can upsize your order for free.
British-style pub HUB has revealed the full collaboration menu and original goods lineup for its "Cocktail Party" collaboration with TV anime Mr. Osomatsu, running October 9 to 25, 2026, at its Ikebukuro, Shimbashi, Nagoya, and Osaka locations.
Bushiroad Creative launches the Magical Girl Lyrical NANOHA EXCEEDS Gun Blaze Vengeance Kuji Road Order ver. lottery on Kuji Road ONLINE, featuring newly drawn illustrations of the characters in cool maid outfits, starting September 25, 2026.
GRAND CHARIOT Hokuto Shichisei 135°, the official luxury villa of Awaji Island's Nijigen no Mori anime park, is offering a limited-time Naruto VIP Tour Plan from February 11 to 23, 2027, with reservations opening September 25.
New NEEDY GIRL OVERDOSE merchandise featuring original illustrations goes on early sale from September 30 to October 18, 2026, at select Animega x Sofmap and Bic Camera stores in Akihabara, Kobe, Ikebukuro, and Abeno, plus the +Akiba☆Sofmap online store.
PROOF has unveiled a 1/7 scale figure of Centi in her Mighty Holiday outfit from the popular mobile game GODDESS OF VICTORY: NIKKE, with pre-orders opening September 28, 2026 through the FAN+Life online shop and hobby retailers nationwide.
Niche fragrance shop NOSE SHOP will hold a pop-up at Hankyu Umeda Main Store from September 30 to October 6, 2026, featuring bestselling scents, the Kansai debut of US brand Commodity, and its signature Perfume Gacha feature.
A new lineup of NU: Carnival goods featuring 2024 birthday illustrations goes on sale at Animate from December 19, 2026, alongside a fair at Animate stores nationwide, Animate mail order, and animate International Online Store offering garland card bonuses.
From December 15, 2026 to February 28, 2027, OMO3 Kyoto Toji, OMO5 Kyoto Sanjo, and OMO5 Kyoto Gion are running a "New Year Fortune Morning Prayer" program that pairs an early-morning visit to a nearby temple or shrine — guided by an OMO Ranger — with pre-visit purification rituals and fortune-themed food and drink built around each hotel's own theme of warding off bad luck, winning fortune, or family harmony.
MegaHouse launches its new WALLSTAR ONE PIECE collectible figure series, designed to be displayed right inside the blister packaging. The first two releases, Monkey D. Luffy Gear 5 and Roronoa Zoro, are available for pre-order at Amiami, priced at ¥2,970 each (tax included), with release scheduled for late February 2027.
A high-grade "Racing Miku SPA2025 Ver." figure, featuring dynamic posing and large wings, is scheduled to roll out at GiGO Group stores nationwide (excluding some locations) as a store-exclusive prize starting October 3, 2026.
AmiAmi, a major hobby online retailer, is now offering MegaHouse's Ultimate Article Return of Ultraman completed figure, currently available in limited distribution including through AmiAmi. The approximately 400mm-tall figure features built-in light and sound gimmicks with LED illumination, voice clips, and BGM from the series.
Legs Co., Ltd.'s Anymy Kuji lottery brand welcomes the anime Rilakkuma for the first time, with plush prizes recreating outfits from the show alongside blankets, pouches, keychains, and can badges, on sale nationwide from October 9, 2026.
The "Doll Trunk Bag for 40cm" from TV anime Rozen Maiden, designed after the trunk case where the Rose Maidens sleep, is back for a limited-time reorder after selling out during its 2024 20th-anniversary release.
Butter confectionery specialist "Kaoru Butter" Sabrina renews its bite-size pie "Bon Point," increasing the French fermented butter folded into the dough for a fluffier, lighter bite, and puts it on sale from September 30, 2026, with first-time availability at GRANSTA Tokyo, Tobu Department Store Ikebukuro, and Hakata Hankyu.
MegaHouse adds 海藤瞬 and 窪谷須亜蓮 from The Disastrous Life of Saiki K. to its popular Look Up figure series. Pre-orders are now open at AmiAmi, with release expected in late April 2027.
From October 19 to November 1, 2026, SENDAI UMINOMORI AQUARIUM will hold its Halloween event "UMINOMORI HALLOWEEN," with a special "Trick!? Tank" of unusual sea creatures, Halloween versions of its dolphin, sea lion, and bird shows, hands-on animal programs, and two nights of after-hours "Umino-Mori Halloween Night Aquarium" events on October 25 and 31.
Buffet Dining Kochel at Shin-Yokohama Prince Hotel is holding the "Dagoumaka! Kumamoto Fair" from October 1 to November 30, 2026, featuring hearty ingredients from Kumamoto's mountains and seas, chosen through the chef's own visit to local producers.
SHIROIYA HOTEL, the art destination in Maebashi, Gunma, has completed this year's Art Illumination artwork, "Putting Down Roots in the Air" by painter and picture-book artist mirocomachiko, free to view September 19, 2026 through January 12, 2027, illuminated daily 5:00 PM to 11:00 PM. A limited-time mirocomachiko Room and mirocomachiko cookie tin are also available.
SPACE SOUVENIR, a fashion and lifestyle brand imagining a "souvenir shop in outer space," has unveiled the first part of its 26AW collection, with new pop-up shops opening at Haneda Airport Tsutaya Books and Ropponmatsu Tsutaya Books in Fukuoka.
One of the most beloved entries in the Metal Hero series, Spielvan, returns vividly to life after 40 years — TOKYO MX will broadcast a special 4K negative scan HD remaster of Episode 1 on Sunday, October 11, 2026, at 7:00 PM, ahead of the Blu-ray BOX release on October 14.
Starting October 9, all six SUNRISE WORLD stores will hold "SUNRISE WORLD – Deformed Robot Fair – Vol. 3," featuring deformed-style artwork from six Sunrise mecha titles by illustrator Koji Yokoi, new goods from the web manga "IP Police Tsuzuki-chan," an autographed frame art release, and anniversary bonus shikishi cards.
Sunshine City Prince Hotel in Ikebukuro will host its first-ever Fate/Grand Order collaboration restaurant at IKEPRI CANVAS from October 31 to December 20, 2026, featuring a banquet-themed menu and newly illustrated Servant artwork.
TAKEO PAPER SHOW 50 "HOGI and REI ─ MARK THE MOMENT" runs for nine days, from October 17 to 25, 2026, at Kanda Square Hall in Tokyo, with free, reservation-based admission.
Kodansha will release manga artist Taro Yabe's first original picture book, "Sannen Netaroro," around November 16, 2026, with original illustrations from the book going on display at a gallery exhibition at the former Ozaki Theodora Residence starting November 28.
Techcronoss, the cross-heroine RPG from DMM GAMES, welcomes new character Hohenheim with a pickup gacha, launches a limited-time Main Story Chapter 6 preview event, and adds a select flower-attribute pickup gacha and new item sets.
Tokyo Dome Hotel's French dining restaurant Deux Mille takes reservations from October 1, 2026 for its Christmas Dinner Course, served December 19 to 25 and featuring Kuroge Wagyu and blackthroat seaperch alongside a wine selection of over 100 labels, plus a Christmas Lunch Course on select dates.
Comseed Co., Ltd. has announced a smartphone app version of SPIKY's pachislot machine "L Tokyo Ghoul," opening a teaser site today ahead of a planned release this fall.
TOKYO MEGA ILLUMINATION at Oi Racecourse marks its ninth and final season this year, running from October 31, 2026 to January 10, 2027, with horse-themed encounters, a fifth-year RODY collaboration, and a Shinagawa Ward community week.
New goods featuring original illustrations for the "Touhou Project x TOKYO TOWER" event, presented by Hakurei Jinja Sukeikai (博麗神社崇敬会), go on sale at Tokyo Tower from October 2 to November 1, 2026.
From October 3, Shizuoka PARCO hosts illustrator Tsukasa Shimada's first solo exhibition in her hometown, "Waiting for You in Room 515," featuring new illustrations alongside original apparel, goods, and art books for sale.
A collaboration campaign between the TV anime Uncle's Obsession with Cute Things and ROUND1 is set to run from October 9, 2026 to January 11, 2027, featuring collaboration menus, collaboration packs, a bowling score registration campaign, an SNS campaign, and special print machine frames at locations nationwide.
Kitchen brand VISIONS launches a new lineup of five home appliances in a black-and-gold color scheme on September 25, 2026, sold first through Pearl Metal's official EC site and HOME&FIELD.
A new festival-style event blending padel, music, outdoor activities, food, and light art arrives at Niseko Hanazono Resort on October 11 and 12, 2026, set against Niseko's mountain scenery.
A "Macaron Coordinate" themed line of newly drawn WIND BREAKER goods, including acrylic dioramas, acrylic cards, keyholders, and can badges, is now available through the Marukuji online lottery service.
Mori Trust hosts the third installment of its YORIMICHI SAKE KAIDO sake festival at Gotenyama Trust City in Shinagawa on October 22–23, 2026, featuring more than 15 kinds of sake and craft gin from the Kansai region and Fukushima Prefecture.
COSPA is once again offering the official jersey of Duel Academy, the boarding school for duelists in training from Yu-Gi-Oh! GX, with pre-orders open now ahead of an early February 2027 release.
An exhibition celebrating Yukari Ichijo's popular shojo manga Yūkan Club is coming to Tokyo and Kyoto, showcasing original artwork from iconic scenes alongside commemorative merchandise.
Asahi Breweries is bringing back Asahi EGA BEER, the beer developed together with comedian Egashira 2:50, for another limited-quantity release starting October 20, this time in new gold and yellow package designs.
AQUARIUM × ART átoa and Kobe Animal Kingdom are releasing limited-run collaboration fish stamps from October 2, 2026, with matching designs that connect into one illustration when the two stamps are placed side by side, alongside a joint touring ticket and a three-part Instagram Live series.
A new limited-time event "Awakening of the Amulet Elder" has been added to the seal collection RPG Bikkuriman Wonder Collection on September 18, 2026, along with new characters 古聖長ヘブダヤ and 橋かける蔵王, a new gacha, and a damage challenge event.
CHICAMA CAFÉ RESTAURANT LOUNGE opens on the 1st floor of the newly opening VADE HOTEL SHIBUYA in Maruyamacho, offering all-day dining from breakfast through dinner for hotel guests and local residents alike.
Chiikawa Bakery OKINAWA POP UP SHOP is coming to Okinawa for the first time, running at Depart Ryubo's 6th floor event space from October 1 to October 12, 2026, with character breads, original goods, and an Okinawa-exclusive brown sugar shokupan.
The Chiikawa Key Ring Cosme Palette, a slide-style cosmetics case holding a highlight and an eyeshadow that clips on like a keychain, goes on sale from September 18, 2026 in four character designs — Chiikawa, Hachiware, Usagi, and Momonga — for ¥1,980 each.
To mark its 1.5-year anniversary on September 27, 2026, Chiikawa Pocket, the first smartphone app based on Chiikawa, is releasing a special anniversary site and video, holding a "Peter Pan" in-app event with new costumes, running six anniversary campaigns, and officially launching its "Fureai" interaction feature.
Shobido has released the second installment of its Chiikawa Travel Series, adding six travel accessories featuring Chiikawa, Hachiware, Usagi, Momonga, and Furuhonya designs to make trips more convenient and cute.
COCOSHNIK, the World Group's fine jewelry brand for everyday luxury, unveils "EAR EDIT," a new earring collection celebrating varied forms and textures, available from Friday, September 18.
CRAVE SAGA, the RPG on DMM GAMES where players discover a relatable "oshi," has kicked off its 19th Guild Unity Tournament -Gabu Cup- running through September 24, 2026, alongside limited-time character and weapon gacha featuring the new Divine Artifact "Ennea," plus a lineup of limited-time value packs.
After-sale orders for merchandise from the Movie Cute High Earth Defense Club ETERNAL LOVE! POP UP SHOP, held at Ikebukuro P'PARCO 3F, are now being accepted via the THEキャラ online store through October 1, 2026.
The Six Shadows, an immersive theater collaboration between dance company DAZZLE and Mika Ninagawa with EiM staged at Kitano Tenmangu Shrine as part of KYOTO NIPPON FESTIVAL 2026, will stream online via Stagecrowd starting October 1, 2026.
DOGENGERS, the Kyushu-based local hero team, holds its annual large-scale stage show at island eye Theater Sora to Umi in Fukuoka City on September 19 and 20, 2026, with a roughly two-hour story featuring many of its heroes and a popular fist-bump meet-and-greet.
Mobile RPG Epic Seven has begun a collaboration with Smilegate's own IP Chaos Zero Nightmare, running through October 29, featuring new collaboration heroes, a limited side story, commemorative login events, and the official debut of Epic Seven's first roguelike content, Dimensional Exploration.
A statue of Evangelion Unit-01 has gone on public display at Yamaguchi Ube Airport's domestic terminal building, which is marking the 60th anniversary of its opening, ahead of the October 29 launch of "Machijuu Evangelion 2026." Previously shown at the Neon Genesis Evangelion series' 30th anniversary event in Yokohama, the statue will remain on view through March 14, 2027.
Bushiroad Creative has added Anna and Elsa from Disney's Frozen to its palm-sized deformed figure brand PalVerse, with the new PalVerse / Disney vol.3 lineup on sale nationwide from September 18.
AliceGlint is now taking pre-orders for a 1/7 scale figure of "High Elf Archer" from Goblin Slayer II in her Fierce Battle with Goblins Ver., priced at ¥25,850 (tax included), alongside an AmiAmi-exclusive edition at ¥26,400, both scheduled for release in June 2027.
A limited-time pop-up store featuring newly drawn artwork of the GRIDMAN UNIVERSE Heisei Defense Force Heroines opens today at Shinjuku Marui Annex, offering original merchandise, a purchase lottery, and a membership sign-up gift, before moving to Namba Marui in Osaka this October.
Hapidanbui's new "Laid-Back Siesta Series" — including acrylic keychains, a tote bag, trading clear cards, a hand towel, a postcard set, trading can badges, and trading stickers — goes on sale at the "Hapidanbui POP-UP STORE × Munyugurumi Patio" at AKIBA LINK from September 23 to October 6, 2026, with online reservations opening the same day.
Sanrio Character Park Harmonyland in Hiji, Oita marked opening day for its Halloween event Harmonyland Halloween on September 18, 2026, with an upgraded interactive "Magical Masquerade" show featuring masked Hello Kitty and friends, a new marching live show, candy-themed goods and food, plus the same-day launch of the park's own WISH ME MELL 15TH ANNIVERSARY celebration.
hololive, operated by COVER Corporation, is introducing four new members forming the unit ASOBI★MAWARI-TAI!, with individual debut streams on September 24 and 25 followed by the group's first collaboration broadcast.
The second volume of HoneyWorks trading card wafers goes on sale at Animate stores nationwide on October 16, 2026, featuring newly drawn illustrations of characters in special outfits for a high school cultural festival, with pre-orders opening September 18.
ADK Emotions is now taking pre-orders for Yao Guang, the newest addition to Myethos's Gift+ series based on the game Honkai: Star Rail. The 1/8 scale figure is priced at ¥8,910 (tax included), with pre-orders open from September 16, 2026 through November 30, 2026, and a release scheduled for September 2027.
On November 7, 2026, Hyatt Regency Tokyo Bay Executive Chef Hidetoshi Nogami and L'AFFINAGE Chef Yasuyuki Takara will present a special course created just for the evening, paired with sommelier-selected champagne and wines.
Sync Innovation Co., Ltd. has started accepting pre-orders for TV anime "I Want to Love You Till Your Dying Day" merchandise, including acrylic keychains, acrylic stands, and can badges, from September 18 through its official pre-order site.
Hotel InterContinental Tokyo Bay is offering a limited-time "Chapel de Christmas Night Proposal Plan" from December 18 to 20 and December 23 to 26, 2026, featuring a candlelit chapel decorated for Christmas, a bouquet of 21 shimmering "Jewel Roses," live violin and organ music, and a choice of Christmas dinner courses at four hotel restaurants.
SETOUCHI BEER's udon-themed craft beer brand UDON BREWING has released Iseudon HAZY IPA, a limited-edition beer developed jointly with ISEKADO that reimagines the soft texture and mellow sweetness of Ise udon as a hazy IPA.
KADOKAWA launches its first online lottery for TV anime Recommendations from Iwamoto-Senpai on Kujibikido, featuring newly drawn illustrations by character designer Atsuko Nakajima across acrylic stands, clear files, and can badges, starting September 29, 2026.
Marking its 20th anniversary, Kawasaki Good Times World in Kobe is reopening on September 25 with an overhauled History Zone, a fully refreshed World Theater with new lighting effects, and a new hands-on experience zone.
A collaboration cafe themed on "Moonlit Night Soiree Cafe" from the movie "The Birth of Kitaro: The Mystery of GeGeGe" opens at and GALLERY's Yurakucho, Namba, and Nagoya locations from October 3 to October 31, 2026, featuring newly drawn illustrations, character-inspired menu items, and limited-edition merchandise.
TOOTH MART, the food hall on the first floor of Kobe Port Museum, launches KOBE OCTOBER FESTIVAL 2026 on September 25 with discounted Rokko Beer, terrace BBQ plans featuring free-flow beer, and ties to the Minato HANABI fireworks, Kobe Jazz Centennial, and MASHUP FESTIVAL KOBE'26.
Kodai-ji Temple in Kyoto's Higashiyama Ward will hold a special night viewing event, "Digital Noh in Kodai-ji," from October 2 to 4, 2026, featuring a Noh performance of "Hagoromo," illuminated clouds and bamboo in the temple garden, and a rare display of the reconstructed "Golden Tea Room" linked to Toyotomi Hideyoshi.
Fashion label Kolor is opening a new store on the 2nd floor of Ikebukuro PARCO, its 11th location and first in the Ikebukuro area, featuring sculptural fixtures and guardrail-inspired displays designed by creative director Taro Horiuchi, along with a store-exclusive T-shirt and opening novelty.
From September 25 to 27, 2026, GRANSTA YAESU at JR Tokyo Station hosts "Nakatsugawa Kurikinton LOVER," the 14th installment of JR East Cross Station's "Ji no Mono LOVER" project, bringing together 11 famous shops behind Nakatsugawa's traditional autumn confection kurikinton, along with a limited tote bag set and roughly 20 kinds of kurikinton-inspired sweets.
The Galaxy Express 999 50th Anniversary Project - Leiji Matsumoto Exhibition - Journey of Creation opens September 19 at Kadokawa Culture Museum in Tokorozawa, Saitama, unveiling a teaser visual for a new theatrical film alongside exclusive admission gifts, original merchandise, and collaboration drinks at SACULA DINER.
Fragrance brand LOA is opening a nine-day pop-up called 'LOA POPUP TOKYO' in Harajuku, Tokyo, from September 19 to 27, 2026, letting visitors try all 14 of its scents alongside the debut of its first hair tool and a new scented scrunchie made with hair wear brand DRESS.
A pop-up shop for "Love Live! Hasunosora Jogakuin School Idol Club" built around a Gothic Punk Collection opens at Tokyo Anime Center on the 2nd floor of Shibuya Modi from October 9 to 25, 2026, offering newly illustrated merchandise and a no-lose purchase lottery.
A "Flower Goddesses" pop-up store for Love Live! Nijigasaki High School Idol Club opens on September 18 at Volks Akihabara Hobby Tengoku 2, running through October 4, before moving to Volks Osaka Showroom from October 10 to 25, with new merchandise featuring newly drawn illustrations and a purchase bonus postcard campaign.
A new pop-up shop themed around Love Live! Sunshine!! opens at Shinjuku Marui Men from October 2 to 12, 2026, offering newly drawn "gal uniform" merchandise, a no-lose purchase lottery, and standee displays.
ADAM ET ROPE', run by JUN Co., Ltd., is releasing a new special-order collaboration with British outerwear brand MACKINTOSH called the HUMBIE SL GTX EX, a shorter-length wool melton coat in black and navy priced at ¥169,400. It launches September 26, 2026 at ADAM ET ROPE' HOMME stores and on the J'aDoRe JUN ONLINE store.
Art e-commerce platform OIL brings artist Masaho Anotani's work to life with an in-person solo exhibition of more than 30 colorful pieces at OIL by Bijutsu Techo Gallery in Shibuya PARCO, running October 2 to October 25, 2026. Admission is free.
Granvista Hotels & Resorts is rebranding the Ginza Grand Hotel into the 147-room boutique hotel Maven Ginza on April 9, 2027, with reservations opening today.
MERRELL JAPAN APPAREL's 2026 fall/winter collection, built around wearing, layering, and transforming pieces for city and outdoor life, goes on sale from September 18.
Wakayama sake brewery Nakano BC is launching MILKMAGIC, a new liqueur that turns into a jelly-like texture when mixed with milk, in three tea flavors — hoji cha, matcha, and coffee — on October 1, 2026.
With one month to go before Minato HANABI 2026 lights up Kobe's harbor for its 5th edition, the city is rolling out three programs for visitors to explore the area around the fireworks, from a discount store tour to a waterfront digital stamp rally and limited-time hotel and restaurant plans.
Konami Arcade Games' video card game Monster Retsuden Oreca Battle 2 gains a collaboration monster with rock band Chevon called "Demon King Leonare," featured in the "Demon King Leonare 17 DAYS TOUR DUA・RHYTHM" event running from September 18 to October 4, 2026.
MUTA CHIMERA, an Italian restaurant that relocated from Gion to Awataguchi near Heian Shrine in April 2026, is marking its first autumn at the new address with a course that changes to match Kyoto's ingredients as the season deepens.
COLOPL's smartphone game Quiz RPG: The World of Mystic Wiz has kicked off the "Mystic Wiz Golden Award 2026 THE WINNERS" event on September 18, featuring four fan-voted spirits and a matching gacha, while the Kuroneko Festival 2026 campaign continues with a daily free 10-pull gacha and other bonuses through September 30, 2026.
From September 19 to November 1, 2026, NIFREL in Suita, Osaka is holding "Madagascar, Home of the Ring-Tailed Lemur," a special program timed to World Lemur Day on October 30 that explores Madagascar's nature, culture, and wildlife through photo displays, scent, music, food, and animal observation sessions.
Konami Arcade Games has added a "NO MORE Movie Thief" lineup to Konami Premium Kuji Online, its no-miss internet lottery, with prizes ranging from a customizable T-shirt to mugs, acrylic goods, and a follow-and-repost giveaway.
Four new NuiPal palm-sized plush figures based on nocori's boys' love manga titles The Handsome Salesman at Work Is My Ideal Owner and My Handsome Dorm Colleague Is My Ultimate Playmate are now available for pre-order at Animate stores, Animate Online, and Movic's mail-order shop, with release planned for around January 26, 2027.
A new indoor-green shop and Nordic-style café concept from interior brand ACTUS has opened inside Jiyugaoka's newly built Muse Square, pairing a lush plant shop with a spacious café serving fresh focaccia sandwiches and specialty coffee.
Ollie Ninja Slash, a high-difficulty platform action game starring hololive's Kureiji Ollie as a scroll-chasing ninja, is now available on Steam as the latest release under the "holo Indie" game brand.
Oshushi Hanare, a new annex of the popular Tenmonkan sake izakaya Oshushi, opens near Kagoshima Chuo Station on September 21, 2026, serving the original restaurant's signature irori-grilled dishes and oden alongside original menu items exclusive to the annex.
amie, the merchandise brand from Oami Co., Ltd., which operates the major figure and hobby retailer AmiAmi, is now introducing the Pikuria Plate Collection Premium and Sparkle＊Chain Acrylic goods for four popular Otomate titles: Code: Realize Guardian of Rebirth, Collar X Malice, Piofiore: Fated Memories, and 9 R.I.P. sequel, with a December 2026 release planned.
Bushiroad Creative launches PalVerse / STAR WARS, a new lineup of palm-sized deformed figures featuring Luke, Han Solo, Princess Leia, Chewbacca & C-3PO, a Stormtrooper, and Darth Vader, available from September 18, 2026.
PLAZA stores across Japan are turning into overseas-style candy shops this Halloween, as the Spooky Candy Treats!! Tick-tock, It's HALLOWEEN promotion brings pop, catchy sweets, playfully spooky gummies and candies, and limited treats from brands like PEEPS and Fat Witch New York from September 18 through October 29.
A pop-up store for "When Raden Meets Art – A Shared Art Journey," the collaboration between the National Gallery in London and hololive ReGLOSS VTuber Juufuutei Raden, opens at Yurakucho Marui from October 3 to October 12, 2026, offering an exclusive merchandise lineup and purchase bonuses.
A Re:ZERO -Starting Life in Another World- pop-up street event runs from October 2 to 25, 2026 at Okuyama Omairi Machi and Asakusa Nishisando Shopping Street, with a shopping campaign, stamp rally, street decorations, and exclusive merchandise.
A POP UP STORE for the TV anime Red River is confirmed to tour six Loft stores nationwide starting October 1, 2026, offering venue-exclusive goods, advance-sale original merchandise, and life-size character panel photo spots.
Sport & Do Resort Resol no Mori in Nagara-machi, Chiba, is hosting an "AUTUMN FOREST FAIR" from September 24 to November 30, 2026, featuring bonfire cooking, harvest-themed workshops, and water activities like BIG SUP cruising and Floating Sound Bath at its nature-surrounded glamping resort.
ROKKO SNOW PARK will start snowmaking on October 20, using its Ice Crusher System to build up the slopes ahead of its December 5 season opening for a 93-day run through March 7, 2027.
RURU MARY’S, the sweets brand from Mary Chocolate Company, is teaming up with FEILER, the German chenille-weave textile brand, for the first time, releasing two floral-print handkerchief, bag, and pouch collections on October 9 at select FEILER shops nationwide and its official online store.
Wagokoro Co., Ltd. has opened hair ornament brand Kanzashi-ya WARGO and Japanese umbrella brand Hokusai Graphic as new specialty stores on the 1st floor of Shinjuku Marui Annex, while renewing its Hashiya Mansaku chopstick store, replacing the former multi-brand shop TheIchi with three individual specialty spaces from September 18, 2026.
This autumn, Shizuoka City invites travelers to a refined 1-night, 2-day escape, from Sunpu Castle's Momijiyama Garden to the National Treasure Kunozan Toshogu Shrine, home to a reservation-only nighttime special viewing running September 19 to November 29, 2026.
On September 27, 2026, Buddhist temple Shoudaiji holds a free evening service and gagaku performance, "Mid-Autumn Moon Gagaku Evening," at Shinrin Koen Showa Jouen, a memorial garden in Higashimatsuyama, Saitama Prefecture, inviting visitors to spend time reflecting on loved ones under the autumn moon.
Tokyo Gets is releasing a new merchandise lineup for SKET DANCE, which marks its 15th anniversary this year, featuring newly drawn Alice in Wonderland-themed illustrations, with pre-orders open from September 18 to October 9, 2026.
SNOW MIKU and Rabbit Yukine, the characters Crypton Future Media uses to support Hokkaido, have been appointed official ambassadors for the "Hand-Sign Stop Movement" pedestrian safety campaign. A newly created poster has been unveiled, and "Kirari SNOW MIKU & Yukine Reflector" goods will also go on sale to help spread awareness of the movement.
Original goods from the Sumikko Gurashi cafe themed around angels and devils, previously sold only at TOWER RECORDS CAFE Omotesando, go on sale online in limited quantities starting September 18.
GA Crossing's online wagashi store Tabiwaga is launching a new collaboration series with historic Japanese sweets shops, and the first installment partners with Kashō Fūgetsu, a confectioner founded in 1948 in Hitachi, Ibaraki. The two have created a limited chocolate yokan made with Belgian chocolate and white bean paste, available in a run of just 100 sets from September 18 through October 8, 2026.
Men's fashion brand TAKEO KIKUCHI launches its NEW WARDROBE feature page on the official online store from September 18, showcasing a select lineup of items to enrich your autumn styling.
Fogg, operator of the online lottery platform RAFFLE, is launching a Takopi's Original Sin raffle themed around high-school-age Shizuka and Marina, offering goods with newly drawn illustrations from September 18 to October 16, 2026.
TETRU REDESIGN, a bag and shoe repair workshop in Higashimurayama, Tokyo, is expanding into a full remake and redesign service that turns customers' treasured bags into shapes they can use today, and from October 2026 will add original furoshiki wrapping and packaging to round out the experience.
A pop-up shop for the TV anime Tokyo Ghoul:re opens at AMNIBUS STORE -white- in Shibuya Modi from October 2 to October 18, 2026, offering new Fighting Back Ver. illustration goods and event-exclusive bonuses.
TOKYO MANGA BASE is holding a pop-up shop, the TOKYO MANGA BASE Shogakukan Original Art Festival, at Ginza Tsutaya Books GINZA ATRIUM from September 20, 2026, offering more than 100 original-art items, including Black Lagoon metal canvas art and Frieren: Beyond Journey’s End reproduction prints.
Digital device bag and case brand tomtoc will exhibit at TOKYO GAME SHOW 2026, running September 17 to 21, 2026 at Makuhari Messe, showing cases and bags for Nintendo Switch 2, Steam Deck, ROG Xbox Ally X, and game controllers at a booth themed on the streets of a travel destination.
As part of the Tokyo Sento Culture Outreach Project, the "TRY A TOKYO SENTO" campaign has been introducing the appeal of Tokyo's public bathhouses to visitors from Japan and abroad since September 1, and its campaign site is now adding new content, including a video from Taiwanese creator Machi (鄭羽婷), a sento appeal video from September 18, and a sento experience article at the end of September.
Umeda Sky Building's Christmas event runs from November 13 to December 25, 2026, linking the 1F Wonder Square to the 40F Kuchu Teien Observatory with a story starring the black cat Noel, a 25-meter LED-mapped tree, and a Christmas market, with a special website following on October 9.
Vendome Boutique, a costume jewelry brand that highlights the beauty of natural materials, introduces its Fall 2026 "Nouvelle Élégance" collection, featuring a reversible tiger's eye necklace and a lineup of minimal, layerable earrings and ear cuffs in gold tones.
War Thunder's new "Sky Odyssey" update brings more than 35 new vehicles from Greece, Australia, India, and Indonesia along with three newly permanent battle events, and DMM GAMES is holding a War Thunder stage event at Tokyo Game Show 2026 on September 20.
On October 31, 2026, The Westin Tokyo's lobby lounge The Lounge hosts the one-night-only Halloween Night, "Black & Amber," featuring free-flowing Veuve Clicquot Champagne, a Halloween special food menu called "Luxury Bite," live violin and piano music, and a stilt performance by STILTANGO.
YES GOOD MARKET 2026 announces a first-ever pre-event at Kyoto's Okazaki Park on October 2, opening the FOOD AREA early, and unveils its lineup of official products and collaboration items with multiple brands and artists ahead of the main event on October 3 and 4
Yokohama Hakkeijima Sea Paradise is hosting its autumn event "Aki Para!" from October 1 to November 13, 2026, with exhibits and performances built around four autumn themes — art, learning, sports, and food — including a renewed sardine show, two nighttime performances, animal lectures, and seasonal menus.
Keikyu Department Store in Yokohama will hold "Yokohama Stationery Expo — Happy Paper Market" from October 22 to 27, 2026, bringing together 62 stationery brands and around 7,000 items, along with custom-order services and workshops, to mark the store's 30th anniversary.
A pop-up shop for the TV anime Yu Yu Hakusho, featuring newly drawn merchandise themed around Japanese fairy tales, is set to open at eeo Store Ikebukuro Honten on October 31, 2026, with simultaneous online sales.
New merchandise for the movie Zombie Land Saga: Yumeginga Paradise has gone on sale, featuring mini character illustrations of Franchouchou in swimsuits across can badges, acrylic keychains, a clear case, and acrylic stand plates.
Time Out Tokyo, Mori Building, and W's Company are opening Another Corner, a space inside Ark Hills Gallery designed to spark small encounters just around the corner, launching with a Nordic-themed opening event, NORDIC NIGHT, on September 18, 2026.
A pre-broadcast special for TV anime "As a Reincarnated Aristocrat, I'll Use My Appraisal Skill to Rise in the World" Season 3 will stream live on YouTube on September 27 with five cast members, and new merchandise from THE CHARA opens for pre-order the same day.
CFD Sales, ASUS's distributor in Japan, is releasing a four-piece "ROG Edition 20" lineup celebrating the 20th anniversary of the Republic of Gamers (ROG) brand — an open-frame PC case, an AMD X870E motherboard, a GeForce RTX 5090 graphics card, and a 3000W power supply — all going on sale October 2, 2026.
Starting September 17, the smartphone RPG Boku to Dragon is holding a collaboration campaign with manga artist Ryoji Minagawa, featuring limited gacha units, a collaboration login bonus, and special missions running through October 3.
Craft Heart Tokai and Craft Park stores nationwide have expanded their check pattern fabric selection for the fall sewing season, and app users can pick up a free pattern for a roomy tote bag in stores until October 9, 2026.
A new Happy Kuji lottery, Disney 101 Dalmatians, marks November 1's "Dog Day" with a Dalmatian-print lineup of plush toys, bags, and everyday goods, going on sale at 10:00 AM on October 17, 2026 at FamilyMart.
Epic Seven, the mobile RPG operated by Smilegate Megaport, is joining Steam Next Fest, running from October 19 to 26, with a playable demo available on Steam from October 8 to October 26 ahead of the game's official Steam launch later this year.
Good Smile Company releases a Nendoroid Basic figure of Fern in her winter outfit from Frieren: Beyond Journey's End, now available for pre-order through hobby retailer AmiAmi at ¥3,900 (tax included), with a planned release in January 2027.
ESDigital Games has become the global publisher of Go Slimey Go!, the color-drenched precision platformer from Argentine studio Tembac and Chabbie Studio, bringing console versions to Nintendo Switch, PlayStation, and Xbox alongside a new trailer ahead of Tokyo Game Show 2026.
GOKUMIN is supplying specially selected bedding, including a fiber mattress, a fiber pillow, and a temperature-regulating comforter, to Geto Onsen Kanko Hotel in Iwate Prefecture for Nemuri no Toji, a stay plan running from September 21 to October 31, 2026, designed to help guests sleep better after bathing at the 1,000-year-old hot spring.
The "Hapidanbui POP-UP STORE × Munyugurumi Patio" opens at AKIBA LINK, 1F of ecute, from September 23 to October 6, 2026, offering plush mascots, trading badges, acrylic stands, and more featuring Pochacco, Badtz-Maru, Keroppi, Hangyodon, Tuxedosam, and Pekkle.
Fukuoka's Harapecolab resumes seasonal sales of Tsuki no Kobutsu Okashi (Moon Mineral Sweets), its stone-like chocolate and hand-cut kohakuto candy set that sold over 400 boxes in a single day at its debut, through its official online store starting September 17, 2026.
Crypton Future Media is premiering a full-length collaboration video between Hatsune Miku and NISSIN YAKISOBA U.F.O. on YouTube on September 19, 2026 at 7:00 PM, alongside the results of an illustration and song contest tied to the brand's 50th-anniversary campaign.
The third wave of original merchandise for the Hetalia 20th Anniversary Original Art Exhibition WorldFesta has been revealed, completing the full merchandise lineup for the Tokyo venue opening October 17, 2026. The lineup includes a Collezione-costume plush keychain, a made-to-order framed key visual print, and a can badge lottery with a bonus poster for winners.
SEGA has released Hogwarts Legacy Price-Revised Edition (ホグワーツ・レガシー 価格改定版), a more affordable package version of the open-world action RPG published by WB Games, now available for Nintendo Switch and PlayStation 5 at ¥3,627 (excluding tax) / ¥3,990 (including tax).
A new three-day festival dedicated to yakiimo (baked sweet potato), "Hokuhoku! Yakiimo Matsuri NAGOYA," holds its first edition at Hisaya-odori Park's Angel Hiroba on January 9–11, 2027, bringing warm sweet potato treats to visitors of all ages.
From October 1, JW Marriott Hotel Tokyo is taking reservations for its "Celebrate Together"-themed Christmas Collection 2026, a lineup of seven cakes by Executive Pastry Chef Shigeru Nojima along with a stollen, a cookie tin and a pistachio croissant for the season.
Ahead of Shoe Shining Day on September 23, Loft is featuring a lineup of shoe care items for leather shoes and sneakers, from suede brushes and leather conditioners to water-repellent sprays and deodorizers, available at Loft stores nationwide and the Loft Net Store.
A "Nijigaku ☆ Police Fair in Gamers" event for Love Live! Nijigasaki High School Idol Club runs from October 31 to November 20, 2026, at Gamers stores nationwide and online, featuring new merchandise with original police-themed illustrations.
Good Smile Company is releasing a Nendoroid Plus Rubber Mascot of Marin Kitagawa from the TV anime "My Dress-Up Darling," now available for pre-order at AmiAmi with a planned release in March 2027.
Danish e-bike brand MATE.BIKE holds a two-day pop-up at Mitsui Outlet Park Kisarazu on September 26 and 27, 2026, letting visitors test ride its full lineup, with every attendee getting a logo sticker with a discount coupon and test riders also getting a rubber keychain capsule toy
MEGA CAT PROJECT makes its first appearance at KYOTO INTERNATIONAL MANGA ANIME FAIR 2026 on September 19 and 20, with an early sale of new "ニャルト！生八ツ橋" nama-yatsuhashi sweets made with Shogoin Yatsuhashi, each including a random acrylic charm, also available at Bellmart, inside ASTY KYOTO at JR Kyoto Station, starting September 19.
Starting September 17, 2026, merchandise from the Milky☆Subway: The Galactic Limited Express POP UP SHOP — previously held at Yurakucho Marui's THE Chara SHOP and other locations — is available for post-event mail order through the THE Chara online store, with orders accepted through October 5, 2026.
THE Chara CAFE is holding the moment × Ameiro 11th Anniversary Cafe, featuring an original menu and new merchandise for the illustration collaboration, at HEP Navio in Osaka from October 9 to 20, 2026, and at Grandscape Ikebukuro in Tokyo from November 11 to 25, 2026.
Monster Strike's "MONST FREAK 2026 13th Anniversary Party" streams on the official YouTube channel on September 26 and 27, 2026, with behind-the-scenes stage content, a high-difficulty quest ranking countdown, and commemorative merchandise.
Nagoya City is holding "Nagoya Castle Night Illumination — Be GOLD" this autumn, lighting up Nagoya Castle's keep, stone walls, and Ninomaru Garden in gold from September 19 to October 4 and October 18 to 24, 2026, inspired by the castle's golden shachihoko and gold leaf.
Nakasu Hakata-bune, the only yakatabune houseboat in Fukuoka City, is set to begin serving a new mizutaki hot pot made with Kyushu-grown Hanamidori chicken, created in collaboration with Trizen Foods, the company behind the Hakata Hanamidori brand, and paired with the boat's original ponzu sauce.
Nalkonal LLC has added four new first-year characters to the smartphone puzzle game NINJABOY RANTARO: Futtobi Puzzle! no Dan Again!, available through the Premium and Normal Gacha starting after maintenance on September 17, 2026.
Two Oktoberfest 2026 venues are running at once this Silver Week — the live-music, toast-filled Shiba Park event through September 23 and the free, dog-friendly seaside event in Toyosu through October 12. Here's how admission, hours, access, beer, and food compare.
OLD MOUNTAIN & Co. and GLAD HAND & Co. have teamed up on a collaboration collection called TIMELESS GARAGE CULTURE, inspired by early 20th-century advertising and garage culture, going on sale September 19, 2026, alongside pop-up events in Izumo, Shimane, and Harajuku, Tokyo.
The latest installment of the Onegai AiPri arcade game, 4-dan, launches Thursday, October 1, featuring new three-member Smile Heart and Pure Heart team cards, plus collaborations with Narumiya Characters brands mezzo piano and ANGEL BLUE and with idol group Iginari Tohoku San.
CAVE Interactive has launched a collaboration event between the arcade music game ONGEKI Re:Fresh and its shooting RPG Gothic wa Mahou Otome starting today, September 17, featuring a two-part original story, a login bonus for the ★5 familiar Akari Hoshizaki, and an X campaign offering autographed shikishi from the cast.
Men's brand PAPAS is running "Yataro's Coordinate," a styling series led by Creative Officer Yataro Matsuura on the brand's official Instagram and website, pairing his outfits with the PAPAS items used to put them together. Vol.01 went up on August 17 and vol.02 followed on September 15, 2026.
Nichigan Co., Ltd., a maker of wooden toys and wooden goods, presents the "Good Luck! Peko-chan Red Daruma / White Daruma," going on sale in limited quantities at Fujiya's official online shop "Family Town" from September 29 (Tuesday) at 10:00 AM.
Konami Digital Entertainment's mobile game Power Pro Adventures has kicked off its first collaboration with TV anime Mushoku Tensei: Jobless Reincarnation Season 3, bringing Rudeus, Eris, and Sylphiette into the game as collaboration event characters alongside a collaboration gacha, login bonus, and other campaigns running through September 30.
As skincare brand Reinca approaches its 4th anniversary, its Stem Treatment Recovery Mask has been selling at roughly twice its planned pace, driving an expansion into new areas and channels built on its department store foundation, including a limited-time sale at a trend hub and clinic retail.
TAICHI is releasing the RSS017 DRYMASTER-FIT Hoop Up Shoes, thick-sole riding shoes built to give riders more confidence when putting a foot down at a stop while keeping shift operation smooth. The waterproof, protector-equipped shoes use a BOA® Fit System and come in three colors for 30,800 yen (tax included).
Netmarble held a TGS2026 media presentation for Shangri-La Frontier: The Seven Colossi, unveiling an original 2D PV produced with anime studio C2C, live gameplay footage, and congratulatory messages from the manga's creators and the cast.
Shimoda Aquarium's annual Halloween costume diver returns to the Discovery Ocean fish feeding show from September 26 to October 31, 2026, trading the usual pumpkin outfit for a wizard costume and magic wand.
Shimoda Aquarium will mark Respect for the Aged Day on September 21, 2026, by spotlighting San-chan, a king penguin that has lived at the facility for 34 years, with a penguin show and an up-close indoor walk.
Bushiroad Creative's capsule toy brand Bushicap! will release a new ShineiRoku capsule toy series nationwide from September 24, 2026, turning four of creature designer efu's SNS-popular ShineiRoku characters into collectible figures for the first time. A special movie previewing the toys also premiered today on Bushiroad Creative's official YouTube channel.
Ishikawa Prefectural Museum of Art is holding the special exhibition "Shugoro Hasuda: Opening a Window to the World" from September 20 through October 25, 2026, and has opened reservations for a curator-guided bus tour on October 17 and 18 to visit Hasuda's public works installed around Kanazawa, including the piece at Kanazawa Station's west plaza.
Shunkado is holding the "Midnight Prowl of the Mischievous Cat" art exhibition at POP UP STORE KANDA in Hamamatsu from September 19 (Sat) to 27 (Sun), 2026, featuring artist Takahiro Watanabe's paintings of the mischievous cat Maron inspired by the charm of Japanese chestnuts.
Official Shogakukan goods for the manga Sins of Kujo — a flower-name-card-style sticker, acrylic keychain, and can badge set featuring Shohei Manabe's signature design — go on early sale at Kyoto International Manga Anime Fair (Kyomaf) 2026 starting September 19, ahead of general release on September 24, 2026.
Soulworker, the PC anime-style action RPG operated by GOP Co., Ltd., is running a Silver Week event from September 17 through November 5, 2026, featuring the character-growth-focused Soul Express Event, a raid-and-maze Bingo Event, and an Autumn Ticket Event with daily login rewards.
Produced by Hitohata, this free outdoor event projects digital art inspired by Aizu's traditional culture onto Tsurugajo Castle, paired with a new sea-of-clouds effect, over three nights from November 20 to 22, 2026 in Fukushima Prefecture.
V.A., the concept store run by JUN Co., Ltd., releases a collection item with the brand Unlikely on September 18, 2026, an Aged Sweat Crew built on a 1970s-80s-style raglan-sleeve crewneck and finished with a cracked-print Mickey Mouse graphic.
Unstoppable — the CG-animated film whose character designs come from Grangel Studio, known for Madagascar, Kung Fu Panda, and How to Train Your Dragon — will hold its Asia premiere at the 33rd Kineko International Film Festival, taking place across venues in Futako-Tamagawa, Tokyo, from October 30 to November 3, 2026.
Champagne house Veuve Clicquot is hosting "Veuve Clicquot Yelloween," a stylish, playful Halloween event for adults built around its flagship "Veuve Clicquot Yellow Label Brut," with Tokyu Kabukicho Tower dressed in Clicquot yellow and participating bars, restaurants and hotels across Shinjuku, Yokohama, Roppongi, Shibuya and Osaka from mid-September through November 1, 2026.
Nichijo Seisakusho has launched a CAMPFIRE crowdfunding campaign to open YOHAKU SALON, a reservation-only satoyama afternoon tea salon in a renovated old farmhouse in Yamazoe Village, Nara Prefecture, built around local wakocha and seasonal ingredients.
From September 23, 2026, the 38th-floor bamford WELLNESS SPA at 1 Hotel Tokyo in Akasaka is introducing three original treatments created with Kyoto organic skincare brand KOTOSHINA, blending its products with techniques inspired by traditional Japanese wellness and facial methods.
Abeno Harukas Kintetsu Main Store hosts the Tokushima edition of its Harukas Nippon Expo from September 23 to 29, 2026, featuring a hands-on Awa Odori dance event, a gourmet fair where 8 of 13 participating brands make their first Kintetsu appearance, full-size ceramic-board reproductions of works by Vermeer, Leonardo da Vinci, and Van Gogh from the Otsuka Museum of Art, and Tokushima's traditional indigo-dye crafts.
The YOKOHAMA URBAN SPORTS FESTIVAL '26 Executive Committee is holding the free-admission ALL AMERICAN FOOD FESTIVAL '26 at Yokohama Red Brick Warehouse Event Plaza on Saturday, October 17 and Sunday, October 18, 2026, bringing together more than 20 vendors serving American-style burgers, meat sandwiches, waffle chicken sandwiches, and more, alongside the co-located YOKOHAMA URBAN SPORTS FESTIVAL '26.
Aman Kyoto is serving autumn lunch and dinner courses at The Living Pavilion by Aman from September 16 through November 17, 2026, alongside an afternoon tea reflecting the fruitful season through October 31, drawing on smoking, fermentation, and charcoal-grilling techniques amid the resort's changing forest garden.
Ahead of the September 25 Jugoya harvest moon, Aoyama Flower Market is marking Otsukimi with moon-themed bouquets and arrangements, limited-time Tea House desserts in Minami-Aoyama and Akasaka, and a moon-viewing flower arrangement lesson at hana-kichi, including a kids' pair class.
ATELIERITO, a baumkuchen bakery based in Itoshima, Fukuoka, is joining Baumkuchen Expo 2026 at Matsuzakaya Nagoya from September 17 to 23, 2026, bringing Gin no Ito to an event for the first time as the Nagoya-exclusive, 7-day-only Gin no Ito PREMIUM – Warm Chocolat Edition. The booth also offers Kin no Ito, whose 2026 online sales have already closed, making this the brand's last chance to sell it in 2026.
From October 1, 2026, AQUARIUM×ART átoa in Kobe is giving visitors a limited-edition original sticker for talking with staff, and launching a new "átoa Face PASS" priced for elementary school students — a 90-day facial-recognition pass long requested by visitors that skips reservations even on peak-season, time-designated days.
SEGA FAVE's new hybrid toy line "BLOFFFu" combines the softness of a plush with a molded body across 36 officially licensed characters, from Sanrio Characters and Disney to Marvel and Sesame Street, arriving October 16, 2026, alongside a pop-up store at Shibuya's MIYASHITA PARK.
An online lottery celebrating the September 23 birthday of Nazuna Nanakusa from Call of the Night is launching on KADOKAWA's "Kujibikido" service, with sales running from September 23 to October 21, 2026, and featuring newly drawn illustrations across acrylic dioramas, tapestries, and exclusive bonus gifts.
Gray Parker Service's official online lottery shop "Chiikawa Market Chiikawa Kuji" is holding the "Chiikawa Kurimanju-Filled Lottery" (¥1,100 per draw, tax included), featuring 11 no-miss prizes centered on the character Kurimanju, from September 24 (Thursday) 11:00 AM to October 1 (Thursday) 11:59 PM, 2026.
From October 14 to 20, Hankyu Umeda Main Store hosts an early-access pop-up for Clé de Peau Beauté's "Courage to Wish" Holiday Collection 2026, with store-exclusive shades, purchase gifts, and a preview of pieces that officially launch October 21 and November 21.
On October 17, associates, families, and partner companies of Courtyard by Marriott Fukui will trek Mount Asuwa as part of Marriott International's "Road to Give 2026" charity initiative, with proceeds going to Fukui Prefecture's disaster relief fund for the August 2026 heavy rain.
Dinos has begun carrying NAO-ART's "Disney Wig Collection," a lineup of 13 wigs styled after popular Disney female characters, marking the brand's first appearance on Dinos Online Shop alongside NAO-ART's own site, Alicia lulu.
The second DOGLIFEPARK brings a three-day rooftop dog run, a market of dog-friendly brands, a family photo studio, and workshops to Komazawa Park Quarter from October 10 to 12, 2026.
Starting September 18, 2026, Flower Miffy's drink stand adds a new "Shari-Toro Yogurt Drink" series featuring strawberry and lychee as regular flavors, plus a limited-time lemon flavor available through October 31, at its Asakusa and Tennoji Mio locations.
A pop-up shop for TV anime The Fragrant Flower Blooms with Dignity opens at AMNIBUS STORE -blue- in MAGNET by SHIBUYA109 from October 9 to 25, 2026, featuring new American diner-themed merchandise sold in advance at the event.
Sauna brand GoRelax and Doshisha's health-appliance lineup Gorilla Series have teamed up on the Gorilla-Protected Sauna Hat, a heat-shielding, reversible sauna hat launching in early October 2026 through Pine Create's official online shop.
Footwear brand grounds is releasing a new outsole called "GRAFFITI," which reworks the sole of its signature "MOOPIE" with five translucent, gummy-like TPU parts for a lighter, more comfortable fit. Sales begin September 26, 2026 at the official online store and directly operated shops.
Game Source Entertainment (GSE) exhibits at Tokyo Game Show 2026, running September 17 to 21 at Makuhari Messe, welcoming visitors to Booth Hall 2, N02 with hands-on demos of Ratatan, THANKS, LIGHT., and Castle of Alchemist, plus a Noroi Ayashi photo spot and limited-edition novelties for those who complete select activities.
Haimurubushi, a resort on Okinawa's Kohama Island, is running an autumn wellness promotion from September 1 to November 30, 2026, with a private night sauna and stargazing pool session, floating sound baths, and SUP and mangrove kayak tours, alongside seasonal Yaeyama dining that includes a September spiny lobster fair, an October tomahawk steak and awamori tasting, and a November wagyu tasting course.
On September 14, Nihon Hallmark released a limited-quantity lineup of Peanuts Christmas ornaments, plush toys, and a jigsaw puzzle imported from Hallmark in the US. The 10 new items feature Snoopy dressed for the holidays and are available at the official online store and select retailers nationwide.
From September 17 to 23, 2026, Matsuzakaya Nagoya is hosting "Baumkuchen Expo 2026," where baumkuchen brand PATISSERIE THE HÉREN — five-time overall champion at Japan's largest baumkuchen event — is selling a store-exclusive tasting box limited to 50 sets a day, plus a seasonal "Premium Roasted Sweet Potato Baum" made with two sweet potato varieties from Hokuto, Yamanashi and Tokushima.
From September 14 to December 7, Fukuoka Prefecture and the Fukuoka Prefecture Tourism Association are running a digital badge campaign on the hiking app YAMAP along the Hikosan Pilgrimage Route's Autumn Peak Route, with an original tenugui hand towel for the first 500 hikers who collect three or more badges.
In front of Miyazaki Station, a new spot called Hinata Base brings together sports memorabilia, kagura and mythology displays, sightseeing highlights, and a tasting flight of shochu from all 38 breweries in the prefecture. It's Miyazaki's first spot of its kind, open daily from 10:00 AM to 7:00 PM.
Hitachi Seaside Park in Ibaraki is holding its "Kochia Carnival" from September 18 to November 3, 2026, with around 40,000 kochia turning autumn shades of red across Miharashi Hill, seasonal flowers, family events, and kochia-themed treats. Free admission days fall on September 21, 26, and 27.
Hotel New Grand in Yokohama is serving an autumn-themed afternoon tea set at Lobby Lounge La Terrasse from November 1 to November 30, 2026, featuring seasonal sweets and savory bites inspired by the autumn harvest.
From October 6 to November 8, Hotel Niwa Tokyo's restaurant Dining Ryu serves a "Savor the Quiet Spaces of Autumn" afternoon tea featuring shine muscat, pear, chestnut, and Pacific saury, paired with rooftop-harvested honey and the gold award-winning Japanese black tea brand KAGUWA.
From September 11 to November 1, 2026, Hotel Plaza Kobe is marking Halloween with classic black-and-purple decor, limited-time Halloween menus at its buffet restaurant SORA, a pumpkin ring-toss game, a pumpkin weight-guessing contest, and a hotel-wide "trick or treat" password game.
Hotel Vischio Osaka's Italian Kitchen "Verde Cassa" is hosting a Harvest Lunch Buffet from October 1 through December 22, 2026, featuring new head chef Toru Yatsuhashi's signature Parmigiano cheese pasta and, for November only, Shion Sugiyama's competition-winning chicken galantine.
IKEBUKURO WEST GOURMET PARK 2026 returns to Ikebukuro West Exit Park GLOBAL RING on November 7–8, revealing all 50 participating restaurants, a 2-day live performance by FIELD OF VIEW, and a guest appearance by Masahiro Ehara, with free admission for the whole family.
INFOLENS GEEK SHOP is opening pre-orders on September 17, 2026 for 20 premium licensed playing card designs across ten globally popular games — including Assassin's Creed, God of War, Baldur's Gate, Bloodborne, Cyberpunk 2077, Ghost of Tsushima, Ghost of Yotei, Monster Hunter, Street Fighter, and The Witcher — with release planned for late January 2027.
Pasona Group's 匠創生 is releasing Inishie no Bishu Aged Sake Highball 1998, a canned highball made from long-term aged sake brewed in 1998 and matured for 28 years. General sales begin October 1 through the brand's online shop and at select Lawson stores in Tokyo, following a Makuake crowdfunding campaign.
SINN PURETÉ is adding a Mitsukoshi Isetan-exclusive scent called "Hidden Shadow" to its popular Too Good Multi Benefit Oil hair and body oil, with early sales starting October 7 at Isetan Shinjuku's Salon de Parfum 2026 and select stores before a wider rollout on October 13.
On September 16, 2026, Ivorish MAISON reopens at GRANSTA TOKYO with a full rebrand by creative agency BuddyCompass, introducing a "Sweets That Gift Memories" concept along with a redesigned logo, packaging, and a refreshed lineup of French toast-inspired sweets.
The Fukushima City Tourism Convention Association has opened bookings for the autumn-foliage season of "Jodo-daira Sky Access," a new round-trip shuttle connecting Fukushima Station directly to the scenic Jodo-daira highlands via the Bandai-Azuma Skyline, running October 1 to November 3, 2026. Two daily departures — a 5.5-hour hiking option and a 2-hour sightseeing option — run with an optional stop at Takayu Onsen.
On Friday, October 16, JW Marriott Hotel Tokyo holds its first "JW Garden Party," a one-night-only dinner in the 29th-floor JW Ballroom themed around discovering the nature within and around Tokyo. A five-course menu built on Tokyo-grown ingredients is paired with Japanese wine and sake.
Tokyo World Gate, directly connected to Kamiyacho Station, hosts Kamiyacho Oktoberfest 2026 on October 1 and 2, offering 20 combinations of matcha beer made by pairing 5 kinds of Japanese matcha with 4 kinds of German beer, plus sausages, pretzels, and other Oktoberfest fare on an outdoor terrace.
KONO JUNKI of JO1, official ambassador for Kashihara City's "Manyo Hanabi supported by Anker" fireworks show on November 22, 2026, will deliver a special live performance as part of a newly finalized two-part schedule, with general ticket sales opening September 19.
Fashion reuse brand KLD is holding a four-day pop-up at Kyoto's Shinpuhkan from October 2 to 5, 2026, featuring around 400 pieces from its rare archive, including Maison Martin Margiela, HERMES, and COMME des GARCONS.
From October 1 to 31, 2026, Kobe Suma Sea World's restaurants and shops are rolling out Halloween-limited menus, including a spooky buffet at Blue Ocean Orca Stadium, a dolphin-and-ghost sundae at Wharf Dolphin Stadium, ghost-themed soft serve and soda at Port Diner Orca Stadium, and an autumn-limited color for the Orca Kuji lottery at Blue Flag Orca Stadium.
TiCTAC, the nationwide watch select shop, and Kyoto-born classic watch brand KUOE release their third special-order model together, a ROYAL SMITH 90-010 with a moss-green dial and gold accents, launching September 18 at TiCTAC stores nationwide and the official online store.
On Friday, September 18, a bistro called Le fiL and a gift shop and café called futo gift shop & cafe mejiro open together in Mejiro, Tokyo, a three-minute walk from Mejiro Station. Le fiL serves French- and Italian-based cooking on the first floor, while futo offers curated gifts and a café on the second floor.
Kodansha Game Lab has opened the Steam store page for its physics simulation game "Legacy Code," where players build and battle with mysterious creatures called "Mechanimals" assembled from everyday objects, following the title's selection as one of eight finalists in the Sense of Wonder Night 2026 indie game contest at Tokyo Game Show 2026.
Mexican goods brand Letra is bringing back its popular eco fur handle covers and bag covers, letting basket and mercado bags take on a warm fall/winter look, with WEB SHOP pre-orders running September 16 to 25, 2026, and pop-up sales continuing at various venues.
LINE Majimaji, the magic-matching puzzle game on LINE Game, has begun a collaboration with Sanrio Characters, adding Pompompurin, Cinnamoroll, Pochacco, Kuromi, Hello Kitty, and My Melody as playable magic cards, plus login bonuses and collection events, running through October 16, 2026.
Lineage M is launching two new pieces of limited-time content from September 16 to October 7 — the mini-game Twilight Mountain Defense, where players defend against waves of monsters with summoned allied heroes, and Ziggurat Season 6, a battle-royale PVP mode where players from every server compete under equal stats.
Shogakukan is holding a pop-up shop for the manga The Seven Knights of the Marronnier Kingdom at Kinokuniya Shinjuku Main Store from October 2 to 25, 2026, ahead of the anime's October 3 debut on NHK E-Tere, selling new merchandise featuring Nao Iwamoto's original illustrations, with additional stops planned in Nagoya and Osaka.
Movic is releasing a new Metallux Badge Collection featuring Metaphor: ReFantazio, with pre-orders open now through Animate stores, Animate mail order, and Movic mail order ahead of a planned release around October 10, 2026.
From October 1, 2026, Miyazu Harbor and Amanohashidate MEZZO ALL SUITE VILLAS — two exclusive-use villas in Kyoto — offer a stay plan pairing waterfall bathing at Kanabiki Falls, the only waterfall in Kyoto Prefecture on Japan's Top 100 Waterfalls list, with a wood-fired tent sauna that reverses the usual warm-then-cool order.
Cheesecake brand Mr. CHEESECAKE brings its traveling pop-up store, Mr. CHEESECAKE YOUR CITY, to GRANDUO Tachikawa from September 23 to 29, 2026, featuring the signature Classic flavor, a pop-up-exclusive Strawberry flavor, and the permanent-store-exclusive CREAMY BAKED CHEESECAKE.
From October 2 to 4, 2026, Osaka's Namba Square hosts "SHiNWA ni Negai wo — Craft the Future," a three-day event bringing Namahage drummers from Akita, roughly 1,400-year-old Konparu school Noh, and about 400 years of Osaka daikagura and lion dance to the plaza, alongside regional food stalls and a hands-on lantern-painting workshop.
NARUTO & BORUTO Shinobi-Zato at Nijigen no Mori on Awaji Island is marking the sixth chapter of its Naruto Uzumaki Birthday Festival 2026 with the "Shinobi-Zato Autumn Festival," featuring an original bon dance and festival stalls on Saturdays, Sundays, and holidays from October 10 to November 29, 2026.
Nikon Imaging Japan is turning its brightest lens ever, the NIKKOR Z 58mm f/0.95 S Noct, into a neck warmer and a paper cup set, both available now at the official Nikon Direct online shop.
Nittoh Tea has teamed up with Yellow Monkey Brewing on CHA-GASUMI, a limited-quantity Hazy Tea Ale made with Assam and Uva tea leaves, going on sale September 19, 2026, with a pop-up appearance at Moon Art Night Shimokitazawa from September 21 to 23.
Universal Studios Japan will host its 26-hour New Year's event, "NO LIMIT! Countdown 2027 – Discover U!!!", marking the park's 25th anniversary, from December 31, 2026. Tickets go on sale in stages starting October 7, with general sales opening November 4.
From September 23 to 29, 2026, N.Y.C.SAND, popular at Daimaru Tokyo for its melty caramel, opens a pop-up shop at Daimaru Umeda, offering a limited-quantity "N.Y. Chestnut Cassis Caramel Sandwich" alongside its classic caramel sandwich and gift box.
To mark Chushu no Meigetsu, Japan's mid-autumn moon-viewing night, on September 25, Okamedo, a wagashi shop founded in 1950 in Toyohashi, Aichi, is releasing Tsukimi Usagi, a nerikiri sweet shaped like a rabbit that reveals a yellow "moon" filling when cut in half. The set also includes red-and-white suama, and quantities are limited at Okamedo's directly operated stores.
Doshisha's ONDOZONE Sayu Senka Sayu Nomi, a teacup for drinking sayu (cooled boiled water), goes on sale September 16, 2026, with a built-in heat-absorbing material that cools boiling water to a comfortable drinking temperature in about two minutes and keeps it there for about 30 minutes.
Orion Beer is relaunching its "Southern Star" and "Mugi Shokunin" brands as beer from October 14, 2026, refining each one's signature taste — a crisper, more refreshing Southern Star and a fuller-bodied Mugi Shokunin made with Okinawa-grown barley — alongside a new TV commercial introducing Southern Star's new characters, the "Southern Stars."
Sensitive-skin skincare brand OSAJI is renewing its Eau de Parfum line with three new forest-inspired scents, launching nationwide on October 14, with an early release at Isetan Shinjuku's "Salon de Parfum 2026" from October 7.
Ahead of its October 9 opening, Osaka City Museum of Fine Arts has finalized the official catalog, original goods, and related events for its exhibition on Ming-dynasty calligraphy from the He Chuangshi Collection, Taipei, including a live calligraphy demonstration and a weekday sticker giveaway.
![Oshi no Ko: Puzzle Star Launches New [Autumn of Sports] Aqua Pickup Gacha Today, Featuring Aqua and Akane Kurokawa](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/1e818fd1-d62c-4114-85c1-ebf87c6133a8.jpeg)
The official puzzle game for the TV anime Oshi no Ko has launched a new [Autumn of Sports] pickup gacha today, featuring the characters Aqua and Akane Kurokawa in special illustrated costumes.
Tokyo-based jewelry brand PARCELLE JEWELRY holds a seven-day pop-up shop at Daimaru Sapporo's 1st floor event space from September 23 to 29, 2026, featuring cabochon-cut Cent Couleur jewelry made exclusively for the event alongside custom order consultations.
Usagi Publishing has released a 13-title Pixar Postcard Book Collection featuring memorable scenes from films such as Cars, Toy Story, and Coco, with a Toy Story 5 edition joining the lineup on September 18, 2026.
Tokyo Gets Co., Ltd. is releasing new merchandise featuring newly drawn illustrations of the heroines from planetarian, Rewrite, Angel Beats!, and Summer Pockets REFLECTION BLUE seated in movie theater seats, with pre-orders open from September 16 to October 2, 2026 at Gets-Oshi Mart.
R11R is taking part in TOKYO ISSUE at Isetan Shinjuku from September 30 to October 5, 2026, selling one-of-a-kind stickers, playful furniture, and mixed-media artwork from HAKUIKISHIROI, Panasony™, and Momoe.
On November 8, HOTEL GRAPHY Shibuya returns to SHIBUYA BRIDGE with the sustainable fashion show RAILWAY TO RUNWAY 2026, collaborating with upcycled-clothing brand SAIKOUCHIKU on a 15-look lineup that includes two pieces upcycled from secondhand clothing collected in Shibuya. The free, reservation-only event for 100 guests also includes an after-party, a SAIKOUCHIKU pop-up shop, and an upcycled-hanger art installation.
From October 1 to November 29, 2026, Royal Pines Hotel Urawa's 19th-floor Top Lounge is serving an autumn-only afternoon tea, Autumn Grace Tea Salon, built around a picture-styled specialite of apple, persimmon, and chestnut alongside hotel-made sweets and French savories, paired with Darjeeling tea from Leafull Darjeeling House. Online reservations open September 19 at 12:00 PM.
Salad Cafe SALA PARA at Hankyu Umeda Main Store adds five store-exclusive wrap sandwiches this September and October, from a spicy Mexican tacos wrap to a Korean-style beef kalbi and kimchi wrap, each packed with colorful ingredients for an easy one-handed meal.
Following its travel and business lines, Samsonite is launching a new casual bag category with its first collection, "TOTESS." The two-way tote bags come in three shapes and two colors, going on sale September 16 at select Samsonite stores nationwide and the official online store.
From September 26 to October 18, the Important Cultural Property Sasagawa Residence in Niigata City's Minami Ward opens at night for "Wa no Hikari 2026," featuring renewed projection mapping, garden illumination, participatory art, and around 400 white lanterns.
Kurima Resort Seawood Hotel on Miyako Island's Kurima Island is hosting 88 Constellations Illumination 2026 from September 19 to 27, recreating all 88 constellations as lanterns above its water terrace, with a nightly stargazing talk from MIYAKO GALAXY-DOME's star navigators starting at 7:30 PM.
From September 16, French patisserie Sébastien Bouillet and the bakery Goûter's Gakugei-daigaku shop are rolling out Halloween-limited sweets made with pumpkin, sweet potato, and cassis, including an assortment box, a pumpkin pie, and cinnamon-and-chocolate Nounours, at stores in Shinjuku, Ikebukuro, and Gakugei-daigaku.
Netmarble's animation open-world RPG The Seven Deadly Sins: Origin is rolling out its v2.1 update on September 17th, adding new character Khala, a Transcendence difficulty expansion, and the period-limited Banya Village Ale Festival event running through October 8th.
From Thursday, October 1, Sheraton Grande Tokyo Bay Hotel's cafe "Toastina" is holding "Halloween Sweets & Bakery," turning motifs like a mischievous devil, a witch's apple, and a black cat into cute Halloween treats made with autumn ingredients such as pumpkin, chestnut, and apple. A sweets box, a limited-quantity Halloween afternoon tea, and a weekly Friday sweets buffet round out the lineup.
From October 1, Shibuya Hikarie's ShinQs by Tokyu Department Store is taking reservations for close to 30 Christmas cakes built around this year's theme, "Midnight Shiny Gala -- A Christmas Dinner Party," with luxurious, limited-edition designs for anyone craving a little extra indulgence this holiday season.
Onomichi-based Shimanami Brewery has released a new craft-brewing-technique-driven iyokan citrus sour, the latest addition to its "Cho-Sour" series.
From September 18, Shimanami Onsen Kisuke no Yu in Imabari, Ehime is installing a 3.5-meter yellow duck dressed in cycling gear as a photo spot, adding a playful stop for visitors as the onsen continues its sponsorship of Cycling Shimanami 2026.
STANDARD DONUTS will open its 4th store inside Ekimarche Osaka, directly connected to JR Osaka Station, on September 18, introducing an old fashioned donut made with fermented butter, Okayama-grown wheat flour, and rice flour, along with a chocolate version exclusive to the new store.
From October 2, beauty brand STELLA BEAUTE is running a holiday campaign called Jewel Holiday 2026, gifting an original jewelry box with purchases of select beauty devices, including a new hair iron launching November 2, while supplies last.
Sugar Doll, the dress-up and raising game, has added a new premium gacha, "みずいろてんしちゃん。", offering angelic costumes and backgrounds through November 25, 2026, along with limited-time background packs on sale through October 13, 2026.
Toy maker Sanyodo is releasing "Suyasuya Mochitto Animals," a new capsule toy line of 12 squishy animal figures caught mid-nap, rolling out in stages from early September 2026.
Tachibana E Liquors has launched the Golden Champion Lottery, a new whisky lottery limited to 466 entries, with the ultra-rare The Cask of Hakushu Heavily Peated Malt [1993-2008] as the top prize, on sale from September 16, 2026.
From December 23 to 25, 2026, Restaurant & Bar TIDE TABLE Shiomi at Tokyo Bay Shiomi Prince Hotel is holding a three-day Christmas dinner buffet themed "Cozy Bayside Christmas," featuring a live-kitchen Japanese beef and foie gras Rossini alongside roast duck, plus a sound performance show on December 24 and 25.
NC Japan has rolled out the RESONANCE update for The Tower of AION on September 16, 2026, adding a new 18-player battlefield, revamped skills and stigmas, and a merger of the Fregion and X servers, alongside a commemorative gift campaign running through October 14.
From September 4, UZUMASA KYOTO VILLAGE — Toei's Kyoto theme park — is joining Tokyo's "ODAIBA DRONE SHOW 2026," sending 1,000 drones into the night sky above Odaiba Marine Park to draw its name against the backdrop of Rainbow Bridge and promote its autumn "怪々YOKAI祭 2026." The free show runs across eight nights through September 22.
Yamato Co., Ltd. is releasing "wemo PETTA® Nyanko Series," the third collaboration between its adhesive expertise and the reusable, eco-friendly wemo® memo series, featuring three adorable cat back-view designs, from October 14, 2026, at stationery stores, general merchandise shops, mass retailers, and online retailers nationwide.
Where Winds Meet's Version 2.2 update goes live on September 16, 2026, bringing the Hidden Mountain storyline to its climax with new story chapters, two new campaigns, a wuxia extraction mode, powerful world bosses, and a Mid-Autumn Festival event.
Around 1,000 dahlias in roughly 120 varieties, some 110,000 cosmos, and kochia will color Umami Hills Park in Nara from October 3 to 12, 2026, with food stalls and local specialty sales from the four towns of Kitakatsuragi District running alongside the flowers.
Yatsugatake Agricultural College in Nagano will hold its Autumn Fest from September 19 to 23, 2026, with a real Halloween pumpkin photo spot in its flower field, an early-autumn food area, and craft booths from a cumulative 18 vendors.
Starting September 17, 2026, Yokohama Hakkeijima Sea Paradise will offer two immersive XR attractions, "Zombie Storm" and "XR Mission Ninja Breaker – Yokai Showdown," letting groups of up to six battle zombies and yokai indoors at no extra cost with a Free Pass.
Yamaguchi sake brewery Abunotsuru Shuzo joined designer Kentaro Kameyama's show at New York Fashion Week, turning a traditional sake barrel into a runway look and sending sixth-generation brewer Ryutaro Miyoshi down the runway himself.
Fashion brand ANNA SUI teams up with the Puella Magi Madoka Magica film for a collection of bags, wallets, jewelry, and accessories, which will be available to order through Marui's online store, with samples on display at the Yurakucho, Hakata, and Namba Marui stores.
From September 25 to November 17, 2026, Anniversaire Cafe Omotesando hosts a limited-time fair, "AUTUMN Sweets Collection," bringing together chestnut, pear, apple, sweet potato, and grape flavors across two reservation-only afternoon tea sets, plus new desserts, cakes, and drinks.
Armani/Ristorante's 11th-floor Lounge Bar in Ginza introduces an autumn edition of its popular afternoon tea and aperitivo box starting September 16, featuring chestnut, grape, apple, fig, sweet potato, pumpkin, and other seasonal ingredients.
BIRKENSTOCK is opening its first directly managed store in the Nagoya Station area inside Takashimaya Gate Tower Mall on September 15, 2026, marking the brand's second store in Nagoya with a full sandal-to-shoe lineup and a store design inspired by its anatomical footbed.
To mark Ultraman's 60th anniversary, Breitling is releasing a Japan-limited Navitimer B01 Chronograph 43 Ultraman Limited featuring a meteorite dial and design details inspired by the hero. Pre-orders open September 15 at the official online boutique, with general sales following from October 1 at Breitling boutiques and authorized retailers nationwide.
Bufff is making its first appearance at TOKYO GAME SHOW 2026, running September 19 to 21 at TKP Tokyo Bay Makuhari Hall, with a "mini JAMMM" booth in the Family Game Park's "Manabiba!" area where kids can turn their own drawings and photos into an original game.
Bungo and Alchemist has launched the limited-time Shoso "Radiant White Part 2," offering new Royal Costumes for Masaoka Shiki, Matsuoka Yuzuru, Yoshii Isamu, and Suzuki Miekichi, running through September 25th, 2026.
From September 16, Cerulean Tower Tokyu Hotel's Pastry Shop is selling a Halloween-only trio of sweets featuring pumpkin, chestnut, and Anno sweet potato, available for takeout, for eat-in at the hotel's Garden Lounge Zabou and Garden Kitchen Caramelo, and as part of a limited-time stay plan.
Chichibu Yumoto Buko Onsen in Yokoze, Saitama Prefecture, is introducing a "Kannon Loryu" sauna session and a "Chichibu Fudasho Bath" from September 18 to 30, 2026, plus original goshuincho bands sold at half price to pilgrims who have completed all 34 Chichibu Fudasho temples, to mark the final months of the once-every-12-years Chichibu Fudasho Year of the Horse Grand Kaicho, which runs through November.
CHILLAXY, a Japan-born CBD brand, opened CHILLAXY CBD DISPENSARY in Ikebukuro on September 11, its fifth store overall and third in Tokyo.
Nijigen COSPA is releasing new Mahiru Shiina merchandise from TV anime The Angel Next Door Spoils Me Rotten Season 2, including T-shirts, tote bags, a towel, and acrylic art stands, with early sales at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in mid-December 2026.
Self-care brand EKATO is opening "EKATO RITUAL HOUSE," a limited-time concept store in Harajuku/Jingumae, from September 30 to October 11, 2026, letting visitors try its skincare, body care, and inner care products through hands-on experiences, a themed café, and reservation-only treatment content.
NY-born brownie specialty store Fat Witch New York launches its Halloween Collection on September 15 at its Shimogamo (Kyoto) and Daikanyama (Tokyo) shops and online store, featuring monster-themed packaging, three seasonal flavors, and a new one-year "Brownie Passport" program.
Track maker picco and illustrator kiato have created "POP DAYS!," FUJIYA CO., LTD.'s first original Vocaloid song themed around Pop Candy, with the music video premiering on YouTube September 15 alongside a new Muscat flavor for Pop Gummi and Pop Candy Bag.
From September 16 to October 20, 2026, bag brand FUMIKODA holds a pop-up event at Daimaru Tokyo store to mark its 10th anniversary, featuring limited-quantity anniversary sets built around its popular business backpacks and bags, plus the first showcase of a new color for its "MARINA" box tote bag.
Gakken Sta:Ful is releasing a new metal carabiner series shaped like the popular characters from mojojojo on September 15, 2026, offered in six colorful designs that add a playful touch to bags, keys, and other everyday items.
Bandai Namco Experience is holding the "THE IDOLM@STER Gakuen After School Campaign in Namco" from September 25 to November 1, 2026, at Namco amusement facilities and Namco Online Crane nationwide, featuring an exclusive Temari Tsukimura prize figure, a new-illustration promotion card bonus, and additional prize items arriving throughout September and October.
Character collaboration brand GARRACK is preparing four new smartwatch models inspired by the main characters of TV anime Mushoku Tensei: Jobless Reincarnation, with a release planned for late October. Further details will be announced soon on GARRACK's official social media accounts.
Opening Wednesday, September 16, 2026, the new GENDY Aoyama store moves to a fresh address along the same Kottodori street, debuting a "luxury, but not loud" interior alongside a store-exclusive Premium Bitter Caramel Bar.
A 1/7 scale figure of Vector from Girls' Frontline 2: Exilium in her Tactical Bunny Ver. outfit, produced by Kotobukiya, is now available for pre-order at AmiAmi, priced at 23,100 yen (tax included) with a planned release in May 2027.
Starting October 1, Haikyu!! returns to All Hearts Company's bakery brands for a second collaboration spanning six schools, with new trading acrylic blocks, can badges, keychains, a toast plate, and a tumbler available in stores through November 17 and via the GK Store online shop through November 24.
From September 23 to October 20, 2026, Hankyu Umeda Main Store's 4th floor Shoes Gallery hosts the "2026AW SNEAKER FAIR," featuring loafer and mule sneakers from brands like Ash and Cole Haan, weekly pop-ups from HOGAN, Voile Blanche, D.A.T.E., NOKWOL, and Pierre Hardy, a gathering of luxury sneakers, new UGG® and Golden Goose arrivals with on-site customization, and expert help choosing the right pair.
For two days only, October 2 and 3, 2026, Hotel Associa Toyohashi's Lobby Lounge Scenery is serving a "Black Thunder Piyorin Collab Afternoon Tea," a Halloween-themed set featuring the Toyohashi-exclusive "Black Thunder Piyorin" sweet, tied to the "Piyorin Station Fes" at Toyohashi Station's Kalmia building. A Suite Day Use Plan offering the same afternoon tea in a private suite is also available.
Tea & Cocktail Garden Lounge at Hotel New Otani Tokyo introduces a limited-time afternoon tea set starring this season's chestnuts and grapes, available through November 30, 2026. Guests can enjoy an autumn-only lineup of hotel-made sweets while overlooking the hotel's sprawling Japanese garden.
On Sunday, October 18, 2026, Hotel Oriental Express Kagoshima Tenmonkan holds its first-ever sweets buffet at 13th-floor restaurant BLUE KITCHEN, lining up more than 30 items built around sweet potato, chestnut, and pumpkin, with views of Sakurajima.
New content has arrived in the Houchi Shoujo collaboration with That Time I Got Reincarnated as a Slime as the event heads into its final stretch, with the free MR Shion and other limited-time rewards still available for a short while longer.
Hong Kong-based goods maker Iijan is making its first appearance at Tokyo Game Show 2026, showcasing original merchandise for Bayonetta, Bayonetta 2, TEKKEN 8, Culdcept BEGINS, and The King of Fighters '98, plus a same-day reveal of official Earth Defense Force 5 and Earth Defense Force 6 collaboration goods, at Makuhari Messe from September 17 to 21, 2026.
From October 13, InterContinental Yokohama Grand is taking reservations for its 2026 Christmas cake lineup, led by the new dark chocolate "Sillage" alongside two returning favorites, plus stollen, a pound cake, mendiant chocolate and cookie tins.
InterContinental Yokohama Pier 8 is expanding its Anniversary Stay plan, adding a private Yokohama Port cruise and helicopter tour options alongside the original balloon decor and full-course dinner, so couples can further customize how they celebrate.
Yamaguchi Prefecture's Iwakuni City will exhibit at TOKYO GAME SHOW 2026, running September 17 to 21 at Makuhari Messe, for a third consecutive year, showcasing its original PC game IWAKUNI QUEST and offering booth visitors a premium gacha giveaway of original city novelty goods.
Suntory releases the Jim Beam <Cola> Can nationwide for a limited time from November 10, combining cola's refreshing kick with the signature flavor of bourbon.
Shueisha Games has delayed the release of JUJUTSU KAISEN RUMBLE: SURVIVATON, a battle royale game for up to eight players from Vampire Survivors developer poncle, from 2026 to 2027. A new second trailer is out now, and the game's first-ever public playtest will be available at Tokyo Game Show 2026, running September 17 to 21 at Makuhari Messe.
From December 14, 2026, through March 31, 2027, Kai Akiu in Miyagi's Akiu Onsen offers a new winter wellness stay reviving Date Masamune's cold-weather ingenuity, featuring a hot-spring footbath kotatsu, hibachi-warmed local sake, and onjaku warming stones in the riverside lounge.
Kamogawa Sea World in Chiba Prefecture is holding its after-hours "Autumn Night Adventure" guided tour for nine days starting October 3, 2026, adding a new 10-minute orca lecture led by keepers at the end of each session. Phone reservations open on September 18.
Kawagoe Prince Hotel's Lobby Lounge will serve the "Festive Afternoon Tea Set" from November 1 to 30, 2026, and again from December 26, 2026 to January 8, 2027, with sweets and savories that capture the sparkle of a snow-white city awaiting Christmas.
From December 1 to 31, Keio Plaza Hotel's 45th-floor Sky Lounge Aurora is serving a Christmas Afternoon Tea that turns Christmas trees and ornaments into sweets, enjoyed alongside a view of Tokyo from 160 meters above ground. A chestnut-and-autumn-flavors afternoon tea runs through November.
From September 15, Kobe Meriken Park Oriental Hotel is taking reservations for two Christmas-season stay plans with special room service -- one pairing deluxe Amaou DX strawberries with sparkling wine, the other a chef's original hors d'oeuvre course for Suite and Executive rooms -- for a private, elegant evening overlooking Kobe's harbor lights.
MIXI's word-battling mobile RPG Kotodaman begins a collaboration with Sanrio Characters on September 18, 2026, introducing new character pairings, a login giveaway of previously limited characters, collab quest characters, and a campaign offering "えらべるPay®" credit and Sanrio Puroland day passport tickets.
Kurumido, a new souvenir sweets brand opening on Zenkoji's Nakamise-dori in Nagano on October 8, 2026, previews some of its walnut-based confections.
From October 2, 2026, Expo 2025 Osaka, Kansai, Japan Official Cafe Lapoppo Links Umeda is releasing five new MYAKU-MYAKU mascots, including a portable mini version of the popular "MYAKU-MYAKU Soft" and four Cafe Mascots inspired by the cafe's own logo for the first time. Advance orders open September 18.
Lindt & Sprüngli Japan is holding its annual Halloween "Fill-Your-Own-Bag" event from September 18 to October 31, 2026, letting shoppers pack their own bag or tin with LINDOR, autumn flavors, and Halloween-limited chocolates at stores nationwide, while the online shop offers a bonus Halloween tin with its "Pick & Mix 10-Item Set."
Louis Vuitton's new "Back to School" collection for the coming autumn includes a lineup of women's shoes in easy-to-coordinate, chic colors. Timeless designs such as sneakers, ballet flats, and loafers are rendered in a range of materials featuring Maison motifs including the Monogram Flower and the LV Circle.
Maison de FLEUR is releasing a six-piece collection themed around Disney and Pixar's Coco, with bags, pouches, a charm, and a scarf inspired by the film's characters and motifs. Pre-orders open September 16 on STRIPE CLUB, followed by general online sales September 29 and an in-store release October 2.
Japan's first melon specialty workshop, "Melon and Roman" in Tokyo's Kagurazaka, is introducing a new Melon and Tea Parfait that layers fresh melon with different teas, along with a newly regular Melon Canelé, as part of its autumn menu available from September 16 through December 27, 2026.
Miroku no Sato in Fukuyama, Hiroshima Prefecture, hosts the collaboration event "FBKINGDOM no Sato" with hololive's Shirakami Fubuki from October 10 to November 3, 2026, featuring an original mini live show, a voice-guided stamp rally, collaboration food and merchandise, and photo spots throughout the park.
Gakken Sta:Ful is releasing the second installment of its mojojojo Mascot Bath Ball on September 15, 2026, with pastel-colored packaging and six surprise mascot designs that appear once the ball dissolves in the tub.
Moleskine has released a collection inspired by Vincent van Gogh's The Starry Night in collaboration with New York's Museum of Modern Art (MoMA), available from September 15, 2026, at Moleskine stores and MoMA Design Store locations across Japan.
Nagahama Distillery, one of Japan's smallest whisky makers, teams up with Shibuya cocktail bar LOST on "ENRO," a limited single malt Japanese whisky aged across bourbon, sherry, red wine, and mizunara casks, on sale from September 15, 2026.
From September 16 to 25, Nagoya Marriott Associa Hotel's 15th-floor gift shop Crochet is selling a limited run of just 10 mooncakes a day, handmade by the dim sum chef of the hotel's Chinese restaurant Linka for the Mid-Autumn Festival.
Nagoya Prince Hotel Sky Tower will offer a Christmas-themed afternoon tea inspired by the shimaenaga, a white bird from Hokkaido nicknamed the "snow fairy," at its 31st-floor restaurant Sky Dining Tenku from November 6 to December 27, 2026.
Fluffy drawstring pouches, box pouches, and a bandana featuring Nandemo Ikimono's rice ball characters arrive in capsule toy corners nationwide from mid-September 2026, with six sewn designs in the lineup.
Kobe's Nankinmachi is holding its annual Mid-Autumn Festival with lion dance and tai chi stage performances, a "Moonlight Kitchen" from noted local chefs, and a limited mooncake sale, alongside four Nankinmachi-supervised Lawson products going on sale across the Kinki region.
To mark the September 2, 2026 reopening of its newly renewed West Wing, Nara Hotel has launched a special page rounding up limited-time stay and dining offers, including a teppanyaki dinner-included stay plan, lunch and dinner at its main dining room, and a Japanese-style wedding ceremony plan.
Thank You Mart is launching a collaboration merchandise line with the anime New PANTY & STOCKING with GARTERBELT, arriving at stores nationwide from mid-October 2026, all priced at ¥390 (tax included ¥429), with online pre-orders opening September 16.
To mark Obey Me!'s 7th anniversary, U-TREASURE is opening pre-orders for a Secret Message Ring featuring natural gemstones representing each of the Seven Demon Brothers, with a hidden message from your chosen brother engraved inside. Pre-orders run September 15 to October 15, 2026, at the U-TREASURE Online Shop and Concept Stores in Ikebukuro and Shinsaibashi.
IP4 is rolling out a five-design Ocha-Ken Sacoche Collection through capsule toy machines nationwide from late September 2026, offering a roomy pouch with a removable strap and a front pocket.
Ofuro Cafe Utatane in Saitama City is holding a mirror-themed Halloween event from September 11 to October 31, 2026, with 100 mirrors transforming the facility into a fantastical "Halloween Lounge" for meeting a different version of yourself, alongside villain-style self makeup, a giant roughly 50cm pumpkin, a trick-or-treat challenge, and a Halloween-themed boccia tournament called "Kabotcha."
Following a well-received first event in July, Roppongi Hills restaurant Oryori Mukyu is teaming up again with kimono stylist Rie Takahashi of KIMONO QUEEN for a second kimono and Japanese cuisine collaboration. Held October 23 and 24, 2026, the event offers a dinner course and an afternoon tea plan, both including kimono rental and professional dressing.
Suntory is releasing "Perfect Suntory Beer <Amber Ale>," a new limited-quantity beer with a toasty malt aroma and a crisp, zero-carb finish, in 350ml and 500ml cans nationwide from November 10, 2026.
Bandai Namco Experience is marking the Persona series' 30th anniversary with "PERSONA Memoria," an event where fans can dive into the franchise's world through a quiz attraction, mini-games, original merchandise, and collaboration food. The event opens at Bandai Namco Cross Store Tokyo in Ikebukuro on October 9, 2026, before touring to Osaka and Hakata in early 2027.
MAISON CACAO's Kamakura flagship restaurant PIASTRE reopens on September 16 as Mexican fine dining, pairing ingredients rooted in Mexican food culture with fine produce from around Japan on two course menus and an original cocktail bar.
To mark Pokémon's 30th anniversary and Pokémon Sleep's 3rd anniversary, The Pokémon Company and NOT A HOTEL have built a real, stay-in Poké Ball-shaped hotel in Tomakomai, Hokkaido, and launched a giveaway campaign offering fans a chance to spend the night inside.
Pia Corporation is releasing "Pompompurin 30th Anniversary Hero Mascot," an original flocked mascot set featuring Pompompurin, Muffin, Scone, and Bagel dressed up as heroes, complete with three postcards and a sticker, on sale today, September 15, at bookstores and online retailers nationwide.
Dining Luore, the 1st-floor restaurant at Rihga Royal Hotel Hiroshima, is introducing a Pasta Fair featuring four original pasta dishes from October 1, 2026, through January 12, 2027, as a limited-time addition to its a la carte menu.
Rihga Royal Hotel Osaka's long-running cultural school, École de Royal, is holding its first "Let's Go Meet the Dinosaurs!" day tour on October 11, 2026, pairing a guided walk through Tamba Dinosaur Museum's autumn special exhibition with a hands-on dinosaur plastic model workshop, with a morning or afternoon course open to participants of any age.
From September 16, The Ritz-Carlton, Osaka is taking reservations at The Ritz-Carlton Gourmet Shop for its 2026 Christmas lineup, themed "Winter Wonderland — A World of Winter Dreams," including five Christmas cakes from the team led by Executive Pastry Chef Frédéric Moreau alongside a range of festive confections and Italian panettone.
IP4 Co., Ltd. is releasing the "Sanrio Characters Clingy Tears Gusseted Drawstring Pouch" in capsule toy corners nationwide from mid-September 2026, with six satin-textured, pastel-colored designs featuring Hello Kitty, My Melody, Cinnamoroll, Pochacco, Pompompurin, and Kuromi.
IP Four Inc. is bringing back its Sanrio Characters Kapugurumi Funyumaru! Mascot Collection, featuring six round, squishy mascots of My Melody, Kuromi, Cinnamoroll, Pompompurin, Pochacco, and Hangyodon, rolling out gradually from late September 2026 at capsule toy corners nationwide.
Sanrio has opened a new YouTube channel for preschoolers and their families, featuring original 3D animated content starring Hello Kitty, Cinnamoroll, Pompompurin, and other Sanrio characters in both Japanese and English.
From Tuesday, October 6 to Thursday, October 8, 2026, Sapporo Park Hotel's terrace restaurant Piare is holding a special tasting dinner led by head chef Makoto Sanada, featuring a full course built around Hokkaido's autumn seafood and Shiretoko wagyu beef, paired with wine.
Sasaichi Shuzo, a Yamanashi sake brewery with more than 360 years of history that offers ceremonial sake to Mount Fuji, is releasing a limited "Shumei Celebration Sake Dan Junmai Daiginjo" to mark the release of a documentary chronicling the succession of the kabuki name Ichikawa Danjuro. Preorders open September 15, with sales beginning September 25, the same day the film opens.
CTW Inc. has opened pre-registration on its game service G123 for a new original game, Scimagic: The Magic World Is Bugged, Fix It With Science!, in which a boy versed in modern science teams up with magic to survive in another world. Reaching 50,000 sign-ups also unlocks a bonus companion character, Archimedes.
IP Four Inc. is releasing the "scooty studio Bangs Clip" (300 yen per play, tax included, 10% VAT, 6 types total) at capsule toy corners nationwide, rolling out gradually from mid-September 2026, featuring six quirky-faced characters from the popular Korean character brand scooty studio.
Sekai no Yamachan opens its second Sendai restaurant, Sekai no Yamachan Sendai Asaichi-dori, on September 25, 2026, with a joint opening campaign alongside the existing Sendai Ichibancho store featuring a limited-time Nagoya food menu, two connecting stickers, and store-exclusive gifts.
Seven-Eleven Japan's Seven Premium Raw Chocolate Ice Cream returns to stores nationwide from September 22, 2026, in limited quantities, now with more chocolate blended into the ice cream base for a richer, more seamless bite.
Shobido is launching a new "Reversible Puff" with two different textures on each side, so you can flip it over to get either a plump, dewy finish or a natural glow. The ¥495 puff goes on sale Tuesday, September 15th, 2026, at Shobido's official online store and at retailers nationwide.
Strings Hotel Tokyo InterContinental is presenting its "Christmas Collection 2026," themed "A Symphony of Winter Blessings," with two Christmas cakes, three stollen, and two takeout items available from October 1, alongside two Christmas dinner courses at its restaurants.
Suntory is rolling out 11 winter gift items for 2026, including SUNTORY WHISKY "AO" gift packaging, Ballantine's 17 Year Old Tribute Release, The Macallan Sherry Oak 12 Year Old, and Suntory Japanese Craft Gin "ROKU," available nationwide from early October.
A limited-edition variety called "ALL-FREE 〈香り芳醇〉" joins Suntory's non-alcoholic ALL-FREE lineup, arriving nationwide from November 17, 2026 — the brand's first limited edition in eight years.
Suntory is adding a winter-only "Yuzu Lemon" variant to its popular Kodawari Sakaba Lemon Sour lineup, blending lemon sour with yuzu-steeped liquor for a nationwide release from November 10, 2026.
Suntory is releasing a new limited-edition variant of The Premium Malt's Master's Dream nationwide from December 22, inspired by a traditional Japanese micro-season marking frozen underground springs beginning to thaw.
Suntory will release its annual zodiac series in a Year of the Sheep design nationwide in limited quantities, starting with "Suntory Whisky Royal" and "Suntory Old Whisky" on November 4th, followed by "The Premium Malt's" zodiac design cans on November 24th.
At Takino Suzuran Hillside National Government Park in Sapporo, the "Takino Autumn Sky Culture Festival 2026" runs September 20 and 21, pairing a food market of 16 stalls with a full day of brass bands, choirs, and other live performances, set against roughly 700,000 cosmos flowers now in bloom across the park's hillside.
From September 1, 2026, THE BASE GLAMPING YUGAWARA introduces "Yugawara Autumn Fest," a seasonal program pairing private hot-spring glampsites with autumn dining, a craft wine free-flow night, a smoked-snack market, fireside reading, and a dog-friendly mikan-picking outing near Sagami Bay.
A new limited-edition dark ale from The Premium Malt's lineup, "Miwaku no Kuro Ale," goes on sale nationwide in limited quantities starting December 15, 2026, featuring the roasted aroma of dark malt and a fruity, light finish.
Benelic Co., Ltd. is opening "ULTRAMAN STORE TOKYO Ikebukuro PARCO," an official Ultraman Series shop, at Ikebukuro PARCO on October 9, 2026. The store will carry items exclusive to the Ikebukuro PARCO location alongside new merchandise from the "Cosmic Art" and "Ultra Art Museum" series, and from October 9 to 12 entry will be managed through a lottery via LivePocket Ticket to ease congestion.
A pastel-toned pouch collection featuring U*SA*HA*NA surrounded by ribbons, ballet shoes, and flowers rolls out at capsule toy corners nationwide from mid-September 2026, with six designs to collect.
Villa Yamaboshi, a whole-building villa reserved for one group at a time in Kyoto's Amanohashidate area, has added a full-scale outdoor sauna with 150 kg of sauna stones to its wood terrace, giving guests a private circuit between the sauna, a terrace pool, and the villa's natural Silver Hot Spring, with views of Miyazu Bay throughout.
glafit and the Ama Town Tourism Association have launched WANDERIDE AMA on Shimane's Oki Islands, a micro-sharing service built around eight of glafit's pedal-free NFR-01 Pro+ electric cycles. Riders aged 16 and up can explore the island's shrines, coastline, and villages without a driver's license, choosing from five rental plans ranging from 60 minutes to 24 hours.
Weekend Max Mara's 2026 fall/winter signature collection, created with stylist and former L'Uomo Vogue editor-at-large Robert Rabensteiner, is now rolling out at shops nationwide and on the official online store, blending Alpine calm with urban culture.
The Steam store page for Weiß Schwarz Online, Bushiroad's online competitive card game set for a spring 2027 release, is now open, with wishlist registration available ahead of launch.
The Whisky Culture Research Institute is opening applications on October 7 for five limited original bottles commemorating "Whisky Festival 2026 in Tokyo," a large-scale whisky tasting event held that November at Tokyo International Forum. Applications, open only to festival ticket holders, run until October 19, with a lottery held if any bottle is oversubscribed.
Tachibana E Shuhan has launched the 157th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
GENDA GiGO Entertainment is launching the "Wuthering Waves × GiGO Campaign," a collaboration with KURO GAMES' open-world action RPG Wuthering Waves, running September 19 to October 18, 2026 at GiGO group stores nationwide with exclusive prizes, a must-buy campaign, novelty drinks, a repost giveaway, and costumed-character store manager events.
Yamadaya Manju's Dogo Onsen Store and its attached café, Charaku, open an Autumn Flavors Fair on September 1, 2026, with a hojicha-and-chestnut shaved ice and new chestnut and sweet potato puddings. From October 1, a Charaku-exclusive Chestnut Anmitsu joins the lineup.
Aqua World Ibaraki Oarai Aquarium is renovating its free-zone food court under the concept Head Out to the Pacific, reopening in March 2027 with sweeping ocean views as the aquarium celebrates its 25th anniversary. The food court and multipurpose space will be closed from November 1, 2026 through mid-March 2027 for the renewal.
ART AQUARIUM MUSEUM GINZA is partnering with the Tokyo Metropolitan Government to introduce visitors to Edo culture through the lens of goldfish appreciation, a custom dating back to the Edo period, with a special booth inside the museum from September 14, 2026.
Asahi Breweries is adding a zero-calorie, 70% lower-carbohydrate variant to its 0.00% alcohol "Asahi Zero" non-alcoholic beer-taste beverage lineup, going on early sale across Western Japan from October 14.
A Bandai Namco character goods corner called Bandai Namco Cross Spot is set to open inside TSUTAYA Aeon Town Mito Minami in Ibaraki Prefecture on September 18, 2026 — marking the concept's first appearance inside a bookstore in the prefecture.
To mark BEAMS' 50th anniversary and TOKYO GAME SHOW 2026's 30th anniversary, BEAMS MANGART is launching the GAME ARTeee COLLECTION on September 15, with T-shirts illustrated by TGS official artist Zashikiwarashi featuring characters from seven Japanese game companies. BEAMS is also once again serving as the official staff wear partner for TOKYO GAME SHOW 2026, held September 17 to 21 at Makuhari Messe.
Sammy Networks Co., Ltd.'s PC-based pachinko and pachislot online gaming platform 777TOWN.net is distributing Sammy Corporation's Smart Pachislot BIG DREAM THE GOLDEN PUSHER app, blending slot gameplay with a medal pusher game, starting Monday, September 14, 2026.
A 1/7 scale figure of Satsuki — a Pandemonium Society council member and head of the Intelligence Department at Gehenna Academy in the hit app game Blue Archive — is now available for pre-order in her Memorial Lobby Ver., with release scheduled for April 2027 and a price of ¥26,400 (tax included).
caseplay is releasing a My Hero Academia smartphone accessory collection on September 14, 2026, offering 17 character-inspired slim protection case designs across more than 170 device models, including iPhone, Xperia, Pixel, and Galaxy.
Christian Louboutin's latest collection introduces two new shoe styles — the moccasin-inspired "Mocastrass" and the Mary Jane-style "Jane Nina Pump" — blending the maison's signature femininity with refined craftsmanship for a modern take on classic elegance.
LIONA Inc. is bringing its cross-media project DARK MACHINE to TOKYO GAME SHOW 2026 at Makuhari Messe, with TGS-exclusive hands-on demos of the mecha action shooter DARK MACHINE THE GAME, talk events on its production, and a three-day special stage featuring the pro esports team ZETA DIVISION and the anime's voice cast.
Milan-based bag brand DONE! opens its first pop-up store in Japan at JR Nagoya Takashimaya from September 16 to 29, 2026, with Founder & CEO Stefania Gnutti visiting in person to introduce the brand on opening day.
Toys R Us Japan is releasing a new fall/winter apparel collection for DRAGON QUEST BABY&KIDS, the official baby and kids brand of the Dragon Quest series, starting September 18. The fifth installment in the series since it launched in September 2024, this collection adds cute Slime-themed pieces, the brand's first maternity items, and gift box sets, with sizes now available up to 130cm.
FIRE-BARI-ON, a humanoid robot project developed by BRAVE ROBOTICS, goes on display at Tokyo Innovation Base in Yurakucho from September 14 through the end of November 2026, with occasional remote-operation demos led by the development team.
Four Seasons Hotel Kyoto is marking the start of terrace season with a sweet potato anmitsu at FUJU, an autumn fruit afternoon tea at EMBA KYOTO GRILL, and a 20-serving-a-day Shine Muscat parfait at SEY, all set against the changing colors of its roughly 800-year-old Shakusui-en garden.
Interior lifestyle brand Francfranc is rolling out Halloween-themed items for the home for the first time in about 10 years, available on the Francfranc official online shop from September 14, 2026 and at stores nationwide from September 18.
Game Freak has unveiled Ame Nochi Hare Onna, a brand-new mobile game where real-world weather shapes the experience, revealing its key visual, teaser PV, and main characters. A special livestream introducing the game airs today, September 14, 2026, at 7:00 PM.
Bandai Namco Experience and Bandai Namco Amusement are opening the Gashapon Bandai Official Shop inside TSUTAYA AEON Town Mito Minami, part of the AEON Town Mito Minami shopping center in Ibaraki, Ibaraki Prefecture, on September 18, 2026 (Friday).
gelato pique is releasing "AUTUMN BEAR COLLECTION with LE SSERAFIM," a collection delivered by its global visual, LE SSERAFIM, from September 17, 2026, at stores nationwide, its official online store, and other retailers, with a special feature page live from September 14.
Starting September 14, 2026, Ginbis is releasing two new cinnamon-scented flavors of its "Shimi Choco Corn MASHIMASHI" snack line, along with new fall treats from the "Tabekko Doubutsu" brand, including a chocolate biscuit and a Mont Blanc-flavored cake biscuit — all available at supermarkets and convenience stores.
JR West has revealed the onboard merchandise lineup for the Hagi x Gintama Goyomi collaboration aboard sightseeing train Marumaru no Hanashi, including acrylic stands, keychains, and stickers priced from ¥660 to ¥1,320, on sale October 3 through December 20, 2026, along with a newly added collaboration pamphlet distributed on board.
DMM GAMES' Girls Creation launches its third collaboration event with Girls Symphony: Ec - New World Girl Suite- and debuts a new Memory reward alongside pickup and revival gacha. The Requiem for the Blue Soul event runs from September 14th to September 27th, 2026.
Tachibana E Shuhan has launched the "Golden Fukumaneki Kuji," a limited 466-entry whisky lottery priced at ¥6,980 per entry with free shipping, featuring the ultra-rare Hibiki 21 Years "Kacho Fugetsu" Design Bottle as the top prize.
Grand Prince Hotel Hiroshima is offering a stay plan featuring a private tour of Daisho-in, Miyajima's oldest temple, available from October 1 through December 27, 2026. The plan includes a night in a G7 suite, a high-speed boat to Miyajima, and a temple experience with a shojin ryori lunch and tea service.
Häagen-Dazs Japan introduces a new mini cup ice cream that layers smooth honey sweet potato ice cream with a generous sweet-potato honey sauce, available from September 15th for a limited time nationwide.
Hachi San Roku, a renovated old-house cafe in Tokyo's Yanaka Ginza, is introducing Dango Asobi, a hands-on treat where guests grill their own dango at the table and top it with a choice of six Japanese ingredients. It arrives Tuesday, September 15, 2026.
Lifestyle brand Her lip to, operated by heart relation Co., Ltd., will open its long-awaited first street-level store in the Osaka area at Shinsaibashi on September 26, 2026, following Tokyo's House of Herme with a SECOND HOUSE concept space featuring canal blue as its signature color.
On September 27, 2026, Hotel Chourakukan in Kyoto will hold a one-day-only exhibit exploring the ties between the TV anime Sparks of Tomorrow and its Important Cultural Property building, featuring comparison panels and a life-size standee of the character Yosuke Mizoe, as part of the "Art Festival in CHOURAKUKAN 2026."
JR West's ICOCA mascot Icochan the Platypus is teaming up with denim brand EDWIN for a five-item collaboration collection launching September 18 at JR West station shops and the Train Box online store. The lineup features plush toys, a mascot, a pouch, a mini tote bag, and a sneaker keyring, all built around EDWIN's signature denim details.
Kokaen, a Chinese restaurant led by Four Seeds Executive Chef Jiro Kimura, opens on September 17, 2026 on the fourth floor of JIYUGAOKA MUSE SQUARE, a new commercial landmark in front of Jiyugaoka Station.
Kanro's Marosh gummy brand and music band ZUTOMAYO return for a third collaboration with "Zuto Marosh Lime Ginger Ale Flavor," a new flavor supervised by ZUTOMAYO's ACAne, arriving exclusively at 7-Eleven stores nationwide on September 22, 2026.
Plott's popular anime KAREKORE OF MIXED BLOOD marks its 7th anniversary with the KAREKORE LUCKY 7★WEEK campaign from September 14 to 20, 2026, featuring daily content, a quiz rally, a special video, and commemorative bromides, alongside the ongoing KAREKORE DI7ER collab cafe at MARY BURGER Seibu Shibuya.
Kuguru, a shabu-shabu and obanzai restaurant, opens in Akashi, Hyogo on September 14, 2026. The restaurant buys whole Hayashi SPF pigs from Chiba and lets diners compare the loin, belly, shoulder loin, and leg in shabu-shabu, switching to an obanzai menu after midnight.
A limited-time antenna shop selling shochu, sake, and other specialties from breweries on Oita's Kunisaki Peninsula opens in the Gift Pad Space on the second floor of KITTE Osaka from November 1 to 30, 2026, timed to "Shochu Day," with a special event day on November 7.
Le Pain Kobe Kitano is opening a pop-up bakery stand at Hankyu Umeda Main Store for a limited time from September 16 to 22, 2026, offering its best-selling Onokoro Shizuku Shio Pan alongside Chocolat Shio Pan and Truffle Shio Pan from its salt bread series, plus 18 kinds of bread and sweets in total.
Gugenka has added μ's from Love Live! School Idol Project to its HoloModels digital figure lineup for the first time, with "Bokura no LIVE Kimi to no LIFE" costume and summer uniform versions of all nine members going on sale from September 14, 2026.
As autumn foliage season begins across Yamagata, Takamiya Ryokan's Meito Takamiya group of 11 hot spring inns is offering an autumn getaway built around three themes — scenic views and art, seasonal calm, and local sake and wine — spanning Zao Onsen, Yamadera, the Mogami Gorge, Atsumi Onsen, Kaminoyama, and Yonezawa.
Massage and relaxation salon miju., located near Shinjuku Gyoen, has enhanced its staff structure, added a multilingual menu, and introduced translation devices to make its treatments easier for visitors to Japan to enjoy.
Ebina Marui (Marui Co., Ltd.) is hosting The World of Miniature Bakery & Sweets Art Exhibition for the first time in its 5F event space, featuring lifelike miniature bread and sweets creations, hands-on workshops, and limited-edition goods from October 2 to October 18, 2026.
Mist Train Girls: From the Train Window in the Foggy World marks its 6th anniversary with three waves of limited gacha banners, a special in-game event, and reward-packed campaigns running through early October 2026.
Nikka Home has opened Morph Mosaic, a reservation-free costume rental and photo studio, as a pop-up inside Nagoya's Oasis 21 through December, offering a self-service photo booth, changing room, and instant photo (cheki) shoots for Halloween, fan culture, and sightseeing visitors.
Chara-log has opened pre-orders for original Fushigi Yûgi merchandise featuring newly drawn illustrations, including trading can badges, acrylic stands, and more, with shipping planned for December 2026.
Kyodo Milk Industry's "Nokyo" series adds "Nokyo Milk Monaka Hokkaido Azuki Koshian," a monaka ice cream made with Hokkaido azuki red bean paste and Hokkaido dairy, arriving at supermarkets nationwide from September 28, 2026.
From October 24, 2026, to February 14, 2027, the Tekigaiso Exhibition Hall at Ogikubo Three Gardens in Suginami Ward hosts a special exhibition on the reconstructed court dress of statesman Fumimaro Konoe, alongside talks by the artisans who restored it.
Omishima Art Museum in Imabari, Ehime is celebrating its 40th anniversary with "Goen," a special exhibition by Paris-based sculptor Julien Signolet featuring a site-specific installation carved from local zelkova wood and Oshima granite, running through September 23, 2026.
A limited-time "Cos-kyun Shop" has opened on the second floor of Skin Garden's Shin-Okubo store, bringing together eight Korean cosmetics and beauty brands handled by PAGE-ONER at prices up to 45% off. Shoppers who spend ¥7,000 or more in the shop area also receive a Cath Kidston hand cream while supplies last.
PATCH&PLAY, an embroidery and mending shop from Harajuku's NewMake creative community, pre-opens September 18 and holds its grand opening September 29 in the first-floor lobby of the newly renovated Tokyu Stay Shinjuku, launching with a limited run of original patches inspired by the shuttered jazz cafe DUG.
Good Smile Company has opened early access for the PlayStation 5 download version of its new 3D action game PATLABOR the Case Files today, September 14, 2026, ahead of the full release on PS5 and PC on September 17.
Phoenix Seagaia Ocean Tower in Miyazaki City is hosting a "Halloween Monsters Party" from October 1 to 31, 2026, with monster-themed sweets, breads, and drinks, Halloween cocktails and mocktails, a room-service dinner stay plan, and seasonal decor throughout the hotel.
ZOZOTOWN will open pre-orders on September 18, 2026, for the Pokémon 30th Anniversary 1025 T-shirt Collection, turning all 1,025 known Pokémon into T-shirt designs across 13 sizes for kids and adults, with a bonus Pikachu sticker and original packaging included.
Red Lobster Nerima Sekimachi, the second-longest-running Red Lobster restaurant in Japan, celebrated its 41st anniversary on September 11, 2026. To mark the occasion, the restaurant is giving away non-for-sale Red Lobster original merchandise exclusively to its LINE members from September 14 to 23.
Square Enix is bringing a real-life mystery-solving game touring Tokyo's Yamanote Line stations, in collaboration with Romancing SaGa 2: Revenge of the Seven. Reservations open September 17, 2026 through the Square Enix e-STORE ahead of an early-October release, with a random Seven Heroes sticker included for early buyers.
Royal Enfield's annual digital art contest Art of Motorcycling returns for Season 6 with the theme "GAME MODE ON," inviting artists from 13 regions including Japan to reinterpret motorcycling through a retro game lens. Entries close October 21, 2026, with winners announced November 5–10.
Samantha Thavasa LUMINE SHINJUKU is hosting a period-limited PINOWASSAN pop-up shop from September 17 to 23, 2026, with a special event featuring Kanna Hashimoto on opening day.
The fan-favorite Sanrio Characters "Suntanned Sleepy Capsule Keychain" series is back at Aeon Fantasy's cashless "Kapuebo" capsule toy machines, featuring Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll in sunburned, swimsuit-clad designs.
Seishin Tougei is releasing a miniature moss bonsai growing kit shaped like a matcha bowl, available in three glaze colors, on September 14, 2026. Priced at ¥1,600 before tax, it lets you enjoy a tea bowl's texture and craftsmanship alongside a small patch of real moss.
Netmarble's fantasy RPG Seven Knights Re:BIRTH is collaborating with the anime Demon Slayer: Kimetsu no Yaiba, with pre-registration opening today, September 14, ahead of a collaboration event running from October 1 to October 29.
As the accommodation partner of the Maebashi Biennale 2026, running September 19 to December 20 in central Maebashi, Shiroiya Hotel is hosting a lineup of related programs — from a Gunma sake pop-up bar and a gastronomy demonstration to Suntory drink collaborations, an art illumination by Mirocomachiko, and a limited-edition cookie tin.
SINN PURETÉ's first color cosmetics item, リップスタッチ Oil Tint, goes on general sale on September 14, 2026, offering five honeyed shades that combine shine, color, longevity, and moisture in a lemon cake-scented oil tint.
The Sirotan Funwari Store on Harajuku's Takeshita Street is marking its 1st anniversary in September 2026, having welcomed around 26,000 visitors over the past year and grown into a flagship destination for fans seeking Sirotan's comfort from across Japan and overseas. From September 18, the store holds its "1st Anniversary" fair with Harajuku-exclusive items and purchase bonuses, alongside a message board event tied to the TV anime's October debut.
Star Wars: The Mandalorian and Grogu — the franchise's first theatrical release in seven years — arrives on Blu-ray + DVD and 4K UHD + Blu-ray on September 30, 2026, with bonus content including a new featurette on how the film brought its alien creatures to life for The Dejarik Match.
SUPER A MARKET’s Aoyama and Kyoto shops are holding an order event for L’EIGHT STUDIO, an Italian jewelry brand known for its colorfully embroidered medal charms. Shoppers can choose from necklaces, rings, bracelets, and charms, selecting their own metal color, motif, and embroidered lettering. Aoyama runs September 18–21, and Kyoto runs September 26–October 4, 2026.
To celebrate its 100th anniversary, Takano Fruit Parlor is adding a Mask Melon Cream Soda to the menu at all its stores from October 1 to 31, combining melon flesh and frozen melon juice cubes with soda, melon syrup, and soft-serve in place of the usual vanilla ice cream.
The teamLab: Digitized Fukuoka Castle Ruins 2026-2027 executive committee, including Nishinippon Shimbun, is holding its third nighttime outdoor art exhibition at Fukuoka Castle Ruins in Maizuru Park, Fukuoka, for the first time in seven years, running from Friday, October 30, 2026 through Monday, January 11, 2027.
Drecom has released booth details for the pixel art adventure game Tokyo Stories at Tokyo Game Show 2026, including three original novelties at the venue and a new 360-degree virtual tour, "TOKYO DIVE 360°," that lets fans explore the game's world online.
Tokyu Stay Shinjuku is undergoing a full renovation that cuts its room count from 179 to 120 while expanding the average room size by about 1.5 times, adding new signage, landscaping, and Shinjuku-inspired guest experiences ahead of its September 29, 2026 reopening.
The Transformers: The Movie, released in the U.S. in 1986, is finally coming to Japanese theaters for the first time through Lawson United Cinemas nationwide starting November 27, 2026, marking the 40th anniversary of the film's release. Advance tickets, including goods-bundled versions, go on sale September 14.
Tsumagoi Resort Sainosato in Kakegawa, Shizuoka, is holding a reservation-only Halloween Dinner Buffet on October 23–24, 2026, with a witch's-forest theme featuring special menu items, face painting, a photo spot, and a bingo tournament.
Universal Studios Japan celebrates its 25th anniversary year with the winter event Universal Holiday Wonders (Discover U!!!), running November 13, 2026 to January 17, 2027, featuring the park's largest-ever Food Festival, the returning Joy of Lights show, the Christmas night show Light Up the Night, and a nationwide free-admission pass for kids.
An online lottery for White Cat Project NEW WORLD'S has launched on eeo Store online, featuring newly drawn illustrations of Iksia, Eleanor, and Meraluka alongside official character artwork across five prize tiers. Sales run from September 14 to October 4, 2026, with a guaranteed acrylic diorama for 50-ticket purchases in a single order.
Bushiroad Creative has launched a new online lottery, "TV Anime Witch Hat Atelier Kuji Road — Bloomstyle," on Kuji Road ONLINE, featuring vivid newly drawn illustrations including acrylic stands, can badges, a hooded blanket, and a drawstring pouch.
Seven commercial facilities around Tokyo Station's Yaesu area are teaming up for Yaesu no Takarasagashi, a treasure hunt event running from September 16 to October 13, 2026, where mascot character Toto guides visitors through seven riddles hidden across the neighborhood, with prize drawings for 70 winners.
Yatsugatake Agricultural College's YATZ GARDEN in Hara Village and Chino, Nagano Prefecture, will offer hot air balloon flights above its 10-hectare flower field for two mornings only, giving visitors sweeping early-morning views of the Yatsugatake mountains and blooming flowers from the sky.
The Coca-Cola System is adding a new flavor to its 0.00% alcohol Yowanai Lemon-Do lineup — a Wa Cocktail blending cassis and Satsuma mandarin — going on sale nationwide from September 14.
3rd STYLE, the original shop on the 4th floor of Hankyu Men's Osaka, reopens on September 18 with a renewed mix of jewelry- and culture-inspired casual pieces, a new fitting space, and renewal exclusives from brands including Drumohr and EMMETI, alongside a revived pop-up event space.
Stripe International's casual brand AMERICAN HOLIC unveils its 2026 autumn season visuals nationwide on September 11, reworking standard everyday wear through new color combinations, layering, and silhouettes under the theme "NEW ORDINARY."
ANA Crowne Plaza Hotel Fukuoka is hosting the "Sweetimal" Chocolate Dessert Buffet from October 3 to November 29, 2026, weekends and holidays only, serving about 40 kinds of desserts and savory dishes, including roughly 30 sweets shaped like cute animals such as rabbits, lions, leopards, and giraffes.
ARFLEX ReStore, the directly run store inside Futako Tamagawa's Tsutaya Electrics, holds "ReStore Sustainable Market" from September 19 to November 9, offering upcycled furniture and limited-edition items alongside three workshops that put leftover fabric and leather to use.
Manga artist Ohsawa Yayoi's "The Work of Ohsawa Yayoi" exhibition runs October 23 to November 4, 2026 at Atelier LILIUM, a yuri book cafe in Ikebukuro, featuring newly drawn illustrations, reproduction artwork, and a signing event with guest voice actress Aya Suzaki.
Movic is opening pre-orders for the second volume of Attack on Titan "ぱしゃこれ," an instant-photo-style collectible line, featuring 30 new designs with a school-life theme alongside memorable scenes from the series.
Haruyoshi Group, a Tokyo-based luxury watch and jewelry resale specialist, has acquired two rare Audemars Piguet Royal Oak Perpetual Calendar watches that between them wear Audemars Piguet's proprietary new material and a rarely seen case size, combinations almost never found even in the secondhand market.
Gokurakuyu and GK Marketing are teaming up with TV anime BanG Dream! YUME∞MITA for the "ばばんばばんばんばんドリーム" collaboration campaign at 5 Gokurakuyu and RAKU SPA Group locations from October 1 to 20, 2026, featuring character-themed baths, exclusive merchandise, a special menu, decorations, in-facility announcements, and an X campaign.
Berluti has relocated its boutique within Nagoya Sakae Mitsukoshi to a newly designed 94-square-meter space that blends the maison's heritage with a contemporary retail concept.
BoConcept unveils a new handmade rug collection for autumn/winter 2026, made from New Zealand wool in collaboration with Danish rug brand Linie Design and crafted by skilled artisans in India.
Bulgari has unveiled "auruBOROS – Urban Memory and Collective Dream," its first public art installation in the United States, on New York's High Line from September 10 to 20, 2026, marking a new chapter of the "Serpenti Infinito" exhibition alongside new Serpenti high jewelry inspired by American art and culture.
World Group's women's brand cloenc opens a "SMOOTH KEEP" feature page on its official online store from September 11, spotlighting five stretch, washable setup styles designed to look polished from the office to everyday life.
From September 18, 2026, Japanese confectionery maker Colombin is releasing "Sendai Date Sando," a Sendai-exclusive vanilla cream sandwich cookie made with moshio salt from Shiogama City and Madagascar vanilla, available at souvenir shops in JR Sendai Station and other locations.
Comseed's social game GreePachi is adding Android and iOS apps for Heiwa Corporation's popular pachinko machine series CR Sengoku Otome 5 ~10th Anniversary~, with general release set for September 15, 2026, pre-downloads now open, and item campaigns running ahead of launch.
Konami Arcade Games' card action arcade game Demon Slayer: Nichirin Battle Slash begins Series 2 at amusement facilities nationwide on September 17, adding Kyojuro Rengoku and Enmu from the Mugen Train Arc as new Battle Cards along with a new ranking event.
EPOS CARD and creator agency WONDER DIVE are adding a new "Qnly" design to the DOZLE Corp. EPOS CARD lineup, with applications opening September 11, 2026 to mark the group's "Buttobi na Matsuri!!" event.
From September 18 to December 1, 2026, the Dragon Quest Island Pop-Up Caravan brings original merchandise from the popular Nijigen no Mori attraction to a highway service area for the first time, setting up at Toyohama SA on the Takamatsu Expressway.
A brand-new EAT-MAN anime titled EAT-MAN The Over Order has been announced, featuring a first teaser trailer, a newly drawn teaser visual by creator Akihito Yoshitomi, and a staff and cast lineup including director Shunji Oga, character designer Satoshi Hirayama, Studio Cab on animation production, and voice actor Masashi Ebara reprising his role as Bolt Crank.
Endless Grades: Pixel Saga has introduced a new light-element SSR priest, フリーン (Wings Bestowed by the Gods), alongside the limited-time event Banquet of the Cloud Rainbow and several new character costumes.
Marking the Ohori Park Noh Theater's 40th anniversary, the free Fukuoka Traditional Performing Arts Festa 2026 (Fukugei FUKUGEI) gathers Japanese dance, chikuzen biwa, Noh, shigin, gagaku, kagura, shamisen and rakugo on October 17, with a free hands-on Noh and rakugo workshop the day before.
FURFUR is releasing its first capsule collection with the fantasy film Gremlins on September 17, 2026, featuring six Gizmo-themed items — from T-shirts and a sweatshirt to a knit, a bag, and a mirror charm — with collection visuals unveiled from September 11.
GARRACK is releasing a new lineup of Spy × Family smartwatches inspired by Loid, Anya, Yor, and Bond, with playful watch faces that change according to your step count. Pre-orders open September 11, 2026, with general sales beginning September 30.
Gérald Genta has unveiled the Geneva Minute Repeater Golden Obsidian, a new minute repeater watch that follows the previous Geneva Minute Repeater Black Onyx. The 40mm yellow gold timepiece pairs a golden obsidian dial with the in-house, hand-wound GG-002 caliber and arrives in September 2026.
Animate Ticket begins taking reservations on September 11 for an advance movie ticket for Godzilla Minus Zero bundled with an Animate-exclusive A5 acrylic panel featuring Godzilla peering into the Animate Ikebukuro Main Store.
From September 11, 2026, GRAND CHARIOT Big Dipper 135°, the official luxury villa of Awaji Island's Nijigen no Mori anime park, is offering a new stay plan that pairs its accommodation and Awaji-sourced dinner and breakfast with a viewing ticket to PASONA HARBOR STAGE, a seaside art stage on the island's east coast combining video, music, and live performance.
Grand Nikko Tokyo Bay Maihama will host a Halloween-themed event from September 16 to October 31, 2026, featuring atrium photo spots, a digital stamp rally, and a limited-time stay plan with pastry chef-made Halloween sweets.
Choutokan, the Japanese restaurant at Hamamatsu Marriott Hotel, is offering "Nami no Oto," a limited-time autumn kaiseki course featuring matsutake mushroom, ise lobster, and other seasonal ingredients, from September 1 to October 31, 2026.
Hankyu Umeda Main Store's Koto Koto Stage 12 hosts "Define Yourself" from September 23 to October 6, 2026, bringing together European eyewear, fashion accessories, and fragrances, including a Kansai debut.
AmiAmi is now accepting pre-orders for the G.S.Collection [SC] Hatsune Miku Symphony: 10th Anniversary Ver. 1/7 scale completed figure from Good Smile Company, based on Rella's key visual for the Hatsune Miku Symphony 2025 Yokohama and Kobe concerts, with release scheduled for January 2028.
A new 1/5 scale painted figure of カメラのまえで "羽澄りの" posing in cat cosplay has been announced by Bfull FOTS JAPAN, with pre-orders open now through November 24, 2026, and a scheduled release at the end of March 2027.
XPRICE is releasing three exclusive-color versions of the CCP Middle Size series Hedorah sofubi figure — Nightmare Clear, Ocean Metallic Blue, and Emerald Clear — limited to 100 units per color, rolling out one at a time from September through November 2026.
CAMSHOP.JP's "CIVIC History T-Shirt," printed with generations of Honda's Civic, adds black and dark beige colorways and goes on sale at a duty-free shop in Narita Airport Terminal 2 from late September 2026, with pre-orders open now on the official online shop.
Hotel Chinzanso Tokyo is holding its Mejiro Woods Art Festival Christmas Family Concert & Buffet on December 25, 2026, marking Mozart's 270th birth anniversary with a two-part orchestra concert for all ages and a Christmas buffet featuring dishes inspired by Mozart's homeland of Austria.
Dining & Bar TENQOO on the 27th floor of Hotel Metropolitan Marunouchi is holding a "Yamagata Fair" from September 15 to November 11, 2026, featuring a nine-course French dinner, Yamagata wines and drinks, and a weekday shine muscat parfait lunch, all built around ingredients sourced directly from the prefecture.
From December 1 to 25, 2026, Hotel New Grand in Yokohama is offering the Christmas Stay 2026 (To Be Elegant) plan, with a pastry chef's Christmas cake and a full bottle of champagne delivered to the room and specially decorated Christmas Rooms limited to 3 a day. A companion Advent Stay 2026 plan, with an advent calendar and flavored tea, runs November 20 to December 25.
Iwatani is launching a new tabletop cassette gas robatayaki grill, "炙りの匠," the latest model in its long-running "炙りや" series, featuring a tougher design inspired by its "タフまる" outdoor stove, a safer water tray, and optional accessories arriving from October 2026.
A new limited-edition Jagarico flavor blending two customer favorites, tarako butter and cheese, launches exclusively at Lawson stores nationwide on September 15, 2026.
A new Jiro-inspired ramen shop, Ramen So Chikyu Kibo de Kangaero San, opens in Kawaramachi, Kyoto on October 3, 2026 — the Jiro-inspired ramen brand's first new location in about a decade, run by Zenmashi Co., Ltd., a Kyoto-based group company of THAN Inc.
gumi's fourth wave of original merchandise for the mobile game JoJo's Bizarre Adventure: Ora Ora Overdrive launches at Animate stores nationwide, the Animate online shop, and THE★JOJO WORLD TOKYO on September 19, 2026, alongside an Animate Fair offering in-game bonus items.
Marking 20 years since Jormungand's manga serialization began, all episodes of the TV anime will stream free, in order, on YouTube's Sunday GX Channel starting September 12 at 8:00 PM, alongside a commemorative exhibition opening in Tokyo the same day.
JW Marriott Hotel Tokyo celebrates its first anniversary on October 2, 2026 with the "One Year, One Story" promotion, featuring a one-night-only Presidential Suite stay plan, an anniversary stay package with an original journaling notebook, dining events at Kakō and Sefino, a JW Bar cocktail collection, and a 225-minute Spa by JW journey.
This autumn, Kaga Onsen-kyo in Ishikawa Prefecture spotlights two culture-focused events beyond its hot springs and cuisine — Yamanaka Onsen's Basho Festival, honoring haiku poet Matsuo Basho with a concert and national haiku competition, and Yamashiro Onsen's two-day Yamashiro Art Market, featuring live events, street chalk art, and local workshops.
KAINOA Naminoue Beachfront Hotel, a new minimal luxury hotel directly across from Naminoue Beach, has opened in Naha, Okinawa, offering a design-forward stay that blends city convenience with an open, ocean-facing atmosphere.
From September 19, Kunozan Toshogu Shrine, a National Treasure in Shizuoka City, will hold a special night viewing event called "IRODORI," featuring an origami-inspired light-up and, new this year, a projection of the sacred beast Baku symbolizing Tokugawa Ieyasu's wish for peace.
QUESTION, the co-creation facility in Kyoto, is holding "Sento Switch. – The Breeze After a Bath, Walking Kyoto," a project for a sustainable future for Kyoto's sento, from October 10 to November 26, 2026, culminating in a finale DAY event with talk sessions, a quiz rally, and a goods marche on November 28.
On October 31, 2026, Grand Hyatt Fukuoka's Bar Fizz hosts Latin Bloom Halloween, a one-night Latin-themed Halloween event featuring exclusive tacos from guest chefs Kensuke Kubota of Telas&mico and Douglas da Matta of COCINA, cocktails and tequila, and live Latin music.
L'espoir, the western confectionery brand from Kobe Fugetsudo, is releasing "Doux Grimoire," a Halloween-themed ゴーフレール chocolate collection packaged like a magic spellbook, at stores nationwide, select department stores, and its official online shop starting September 16, 2026.
Otaru confectionery LeTAO's official online shop begins taking reservations on September 11, 2026 for its Christmas cake lineup themed "Time Woven Together," featuring a range of cakes, a butter stollen, and a two-cake duo set.
London Pottery, the British teapot brand, is adding two new UK-inspired designs, Tea Party and Big Ben, to its popular knit tote bag, going on sale from September 11, 2026 at the official Japan distributor's online store.
MILKFED. is releasing a collaboration collection with Miffy, the character created by Dutch illustrator Dick Bruna, with pre-orders opening September 11, 2026 at the official online store calif and MILKFED. stores nationwide, ahead of the full release on September 18 at calif, ZOZOTOWN, and MILKFED. stores nationwide.
Marvelous has confirmed that the Japanese-style action RPG Muramasa: Revenant Blades will launch on February 4, 2027, for Nintendo Switch 2, Nintendo Switch, PlayStation 5, and Steam, with pre-orders for the packaged edition opening in stages alongside a new trailer showing off the game's evolved systems.
NAGANO ANIERA FESTA 2026, Nagano Prefecture's largest outdoor anime song festival, has unveiled a new key visual illustrated by Mai Yoneyama and introduced two collaboration sake bottles with SAKUNOHANA Sake Brewery ahead of the event on September 19–20, 2026.
Ikebana artist Mika Otani presents her first Tokai-region hotel lobby installation at Nagoya Marriott Associa Hotel, combining Aichi's traditional crafts with a large-scale flower arrangement on display from September 10 to October 26, 2026.
Nakamura Kankuro and Nakamura Shichinosuke's Nakamuraya troupe have finalized the program and cast for their 2027 nationwide kabuki tour, Shungyo Kabuki Special Performance 2027 and Yoshun Kabuki Special Performance 2027, which visit venues across Japan from March 2027.
Kodansha's Children's Business Division is releasing the Narumiya Characters Deka Kira Deco Seal Book on September 25, 2026, packing in 343 hologram-finished character stickers — including "deka deco seal" designs over 10cm long — from four brands (ANGEL BLUE, mezzo piano, DAISY LOVERS, and pom ponette), plus character profile pages, for ¥1,320 (tax included).
COSPA is releasing new NieR:Automata Ver1.1a merchandise for the YoRHa unit, including a Heavyweight T-Shirt and an M-51 Jacket, plus a 2B Full Graphic T-Shirt and cleaner cloths, with early sales for the two YoRHa items at TOKYO GAME SHOW 2026 ahead of general release in mid-December 2026.
Nyanko Dai Shoten Online has added four puffy pop stickers and a kids' trainer recreating the "I LOVE うに" outfit worn by Li'l Jamiera Cat, with all five items launching September 11, 2026.
Image Magic's on-demand print service Originalprint.jp began selling "Acrylic Omamori (S)" and "Acrylic Omamori (M)" on September 10, 2026, adding glow-in-the-dark, mirror, and other special acrylic materials to the charm's lineup, with orders accepted from just one piece.
FREEing releases a new 1/4 scale figure of Narberal Gamma from Overlord in a jet-black bunny outfit, now available for pre-order through hobby retailer AmiAmi at ¥39,600 (tax included), with release planned for February 2027.
From September 17 to 19, 2026, PARCELLE JEWELRY brings its one-day-only Petite Boutique pop-up to Kyoto Takashimaya, Hanshin Umeda Main Store, and Abeno Harukas Kintetsu Main Store in turn, featuring jewelry rarely seen at its regular stores.
Park Hotel Tokyo's ART colours series presents its autumn exhibition, "Heart-Stirring Art for a Bountiful Autumn," curated by Ginza Galleries with works gathered from 15 galleries, in the hotel's 25th-floor Atrium from August 24 to November 15, 2026. Admission is free and open to all.
The keyboard keychain POCHIKEY now comes with cute add-on parts, on sale from mid-August 2026 at select Yodobashi Camera stores and online shops including Amazon, Yahoo! Shopping, and Rakuten Ichiba.
Prime 1 Studio's Ultimate Museum Masterline series adds a new white "Phantom Armor" colorway of the Justice Buster, Batman's anti-Justice League suit designed by Josh Nizzi, standing 88cm tall with pre-orders opening September 11th and release scheduled for February to May 2028.
To celebrate Puyo Puyo's 35th anniversary, Mitacle Block is releasing a collab lineup of build-it-yourself block figures featuring Arle, Carbuncle, and the game's other characters, along with the Puyo themselves — on sale for a limited time from September 11 to October 31, 2026 on the Mitacle Block official online store.
Quiz RPG: The World of Mystic Wiz has launched a collaboration with Onkyo Corporation, offering voice-equipped AOW01 MARK II wireless earphones featuring newly recorded voices from Dietrich, Lilm, and リフィル, with pre-orders open now through ONKYO DIRECT.
Accessory brand LAPUIS has collaborated with underwear brand Robert P.Miller on a chic, heart-shaped scrunchie, with online pre-orders opening September 11 ahead of in-store sales at CASSELINI Harajuku from September 19.
RODEO CROWNS WIDE BOWL is releasing a collaboration collection with the beloved comic duo Tom and Jerry on September 11 at RODEO CROWNS WIDE BOWL stores nationwide and on the WEBSTORE. The lineup blends playful comic artwork and denim details across tops, knitwear, and bags.
At Rokko Alpine Botanical Garden in Kobe, the rare mycoheterotrophic plant Ginryosomodoki has bloomed again, a sight so unpredictable it can go missing for years at a time.
Rudel Inc. has begun official service for SAKAMOTO DAYS Mission: Rogue Dawn, a new smartphone game based on TV anime SAKAMOTO DAYS that pairs a character training mode with rogue-lite action battles, launching September 11, 2026.
From September 12 to October 25, 2026, Sanuki Manno Park in Kagawa hosts its Aki Irodori Festa 2026, with 6,000 kochia turning Hanameguri no Oka crimson, 170,000 cosmos across six varieties, and a full lineup of weekend outdoor events.
S.C Lab, a Taiwanese tea spirits brand, is teaming up with two Tokyo bars for one-night-only cocktail events on September 21 and 22, 2026, while also offering tastings and original drinks at the TENOHA Tateshina Marche in Nagano from September 20 to 22.
CTW Inc.'s browser RPG Shakugan no Shana: Blaze Edge, based on the 20th-anniversary anime series Shakugan no Shana, begins official service on September 14, letting players raise Shana while exploring a new Shadow World not shown in the anime or original novels.
Anique Inc.'s pop culture cafe Share CAFE opens its Nagoya Central Park location on September 25, 2026 — the brand's third regional store after Fukuoka and Osaka — bringing anime and game collaboration cafes, original merchandise, and its signature menu to Nagoya's Sakae shopping district.
Shinjuku Sumo Club, run by Mediabound Co., Ltd., is now accepting group and tour bookings for its roughly 90-minute, English-narrated sumo entertainment program, which lets visitors learn about sumo history, watch former professional wrestlers perform up close, and even step onto the dohyo themselves.
SHOO・LA・RUE, the women's fashion brand from 株式会社アルカスインターナショナル (WORLD Group), is releasing a feature page on its official online store from September 11, 2026 (Friday), introducing functional yet polished commute items for busy everyday life.
Good Smile Company is releasing Nendoroid figures of Hinako Shimizu and the Fox-Masked Man from the psychological horror game SILENT HILL f, now available for pre-order individually at AmiAmi for ¥6,900 and ¥7,200 (tax included) respectively, with a planned release in March 2027.
SMAAK, the Asia debut restaurant from Dutch chef Jacob Jan Boerma, is set to open its second location, SMAAK Hakata, on the 9th floor of JR Hakata City's Kuuten dining floor in November 2026, bringing the restaurant's culinary philosophy together with Kyushu's ingredients.
St. Cousair is opening its usually closed vineyard in Iizuna, Nagano, for a limited-capacity "Autumn Grape Harvest Experience" on October 12, 2026, combining grape picking with a winemaker-guided winery tour, wine tasting, and a Shinshu-ingredient lunch.
Kodansha's Kids Business Division is releasing I Love Precure! Star Detective Precure! & Precure All Stars Fan Book Vol. 3 on September 18, 2026, complete with an exclusive Precure Makoto Jewel bonus featuring Cure Eclair and Cure Arcana together.
Tachibana E Liquors has launched the third edition of its Legend Whisky Lottery, featuring YOICHI SINGLE MALT 20 YEARS OLD as the top prize, with 466 limited entries available starting September 11, 2026.
Takachiho, a souvenir maker based in Nagano City, is releasing "Shinshu Ringo Shimishimi," a baumkuchen rusk soaked through with white chocolate and Nagano-grown apple juice, in stages from September 14, 2026, mainly at expressway service areas and roadside stations in the Hokushin area of Nagano Prefecture.
Premium Scotch whisky The Deacon and world No. 1 premium rum Bumbu will each set up a dedicated pop-up bar at Ultra Japan 2026, Japan's largest urban dance music festival, marking their first appearance at the event on September 19 and 20.
Tokyo Metropolitan Theatre in Ikebukuro is holding a special edition of its monthly theater tour on October 14 and 28, 2026, guiding visitors through the venue during the Autumn Meteorite 2026 Tokyo performing arts festival for a 60-minute look behind the scenes.
TOOTH TOOTH TOKYO in Ebisu is serving an autumn-only parfait, "parfait marron tiramisu," from September 14, layering French chestnuts and Nagano Purple grapes with mascarpone cream, hoji-cha ice cream, and cassis ice cream for a dessert made to pair with wine.
WHISKY MEW releases two Speyside single malt whiskies featuring Umamusume: Pretty Derby characters Dream Journey and Epiphaneia on their labels, with lottery entries open from September 25 to October 4, 2026.
Suzuhiro Co., Ltd. is opening UMI&mikkabi, a whole-building villa where guests can stay with their dogs, in Mikkabi on Lake Hamana on October 1, 2026 — the second property under its UMI& retreat brand, alongside a new support service that turns unused vacation homes around the lake into paying accommodations.
HIPHOP event Urban Jam takes over ZEROTOKYO in Shinjuku on September 26, 2026, headlined by Tiji Jojo, a former member of BAD HOP who held a solo live at Nippon Budokan in June. DJ CHARI, DJ TATSUKI, DJ KANJI, DJ NORIO, DJ LUKE, and DJ NOGU join the lineup for a night of live performance and DJ sets.
URUHIME MOMOKO, the Japanese beauty brand that has sold over 1 million units, adds an exosome-focused serum to its lineup, launching URUHIME MOMOKO COMPLETE SERUM at Watsons Taiwan and momo shopping site on September 10, 2026.
Held for the first time outside a Volks store, the Volks Five Star Stories Series Exhibition Mini Caravan in Niigata Hobby Road 2026 Autumn runs September 26 to October 12, 2026, showcasing around 200 figures built over Volks' 40 years of work on The Five Star Stories.
New original goods and apparel based on the TV anime Witch Hat Atelier, including trading can badges, stickers, a T-shirt, and more, go up for pre-order at Anique Shop starting September 14, with a chance to receive a bonus bromide card on qualifying purchases.
Korean frozen yogurt brand YOAJUNG sets up a kitchen car at Nishi-Okubo Park's Silver Week Festival from September 19 to 23, serving two festival-exclusive combos alongside its four regular combos.
ABEMA is broadcasting all 224 episodes of the TV anime Yu-Gi-Oh! Duel Monsters for free from September 13 to September 26, 2026, followed by a nonstop special compiling every next-episode preview from the original broadcast.
A new "EX Travel Reservation" plan pairs tickets to the "Zen and Ghibli" Kyoto exhibition, opening October 3, 2026, with a "Yes, Let's Go to Kyoto!" reception voucher for limited special goshuin at three Zen temples — Nanzen-ji, Shokoku-ji, and Myoshin-ji — with sales running from September 11 through December 6, 2026.
A new eau de parfum collection featuring 11 fragrances inspired by the girlfriends of TV anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You has arrived from FAIRYTAIL Co., Ltd., with preorders now open at DREAMING PRINCESS, Amazon, and Rakuten Ichiba.
The mobile puzzle game based on the anime The 100 Girlfriends Who Really, Really, Really, Really, REALLY Love You has launched a new Pajama Party pickup gacha for Hanazono Hahari alongside the second Let's Pajama Party event.
Artists Shusaku Takaoka and Yoichiro Uchida present the two-person exhibition "ALTERD" at GOLDFLOG COFFEE in Hakata, Fukuoka, from September 19 to 27, 2026, alongside a special collaboration item from apparel brand THE FOUND.
Hascap The Garden, the first-floor all-day dining restaurant at ANA Crowne Plaza Chitose, is hosting a "Matcha and Tapas" Sweets & Lunch Buffet from September 15 through October 12, 2026, blending Japanese matcha with Spanish tapas so guests can freely build their own small-plate "My Tapas" from the buffet spread.
ArtSticker, the art communication platform run by The Chain Museum, has begun selling tickets for Turner: Painting the Sublime, in Dialogue with Contemporary Art, a major J.M.W. Turner retrospective opening at the National Museum of Western Art in Ueno on October 24, 2026.
From October 1, 2026, Hotel Harvest Atami Izusan is serving an autumn-inspired afternoon tea evoking the sea and mountains of Atami, with seating limited to six guests a day.
audio-technica MIMIO holds a 10-day pop-up event built around delivering heartfelt thanks at Ropponmatsu Tsutaya Shoten in Fukuoka from September 14 to 23, 2026, featuring a hands-on hearing assist earphone display, free illustrated flower cards, and a discount coupon for Aoyama Flower Market Ropponmatsu.
Hikidashi and Seika Foods are releasing BE@RBRICK Bontan Ame 100%, a Medicom Toy collaboration figure inspired by the packaging of Bontan Ame, the Kagoshima candy loved since 1925, with online pre-orders opening September 10 ahead of in-store sales in Kagoshima and at Medicom Toy shops nationwide.
BEB5 Tsuchiura by Hoshino Resorts is holding "Sweet Marron Time" from September 1 to November 30, 2026, letting guests enjoy Ibaraki's top-producing chestnuts through an arrival tea set, a nightcap Mont Blanc, a wake-up smoothie, and a chestnut-themed lottery.
Belgian Beer Weekend 2026 Kyoto brings more than 100 types of Belgian and craft beer — including Kyoto Brewing Co.'s beer for the first time — plus Belgian food and a new Kyoto pickles collaboration to Ohigashi-san Hiroba in front of Higashi Honganji Temple from October 8 to 12.
BIRD HOTEL, a garden hotel in Kamakura's Yuigahama, is bringing a layered matcha and green tea parfait to its restaurant THE TABLE from September 15, followed by a sweet potato and chestnut afternoon tea from October 16, alongside a new dog-friendly pizza starting September 15, 2026.
CAMP AKAIKE, a forest campsite at the foot of Mount Fuji in Yamanashi Prefecture, hosts its second "Sologuru Camp 2026," a weekend event exclusively for solo campers, from October 16 to 18, 2026.
Good Smile Company releases a Nendoroid Basic figure of Power from Chainsaw Man in her casual clothes, now available for pre-order through hobby retailer AmiAmi at ¥3,900 (tax included), with a planned release in January 2027.
Good Smile Company is releasing a Nendoroid Doll figure of Makima from Chainsaw Man – The Movie: Reze Arc, now available for pre-order through hobby retailer AmiAmi at ¥9,800 (tax included), with a planned release in February 2027.
Chopsticks Studio Asakusa, a chopstick-making experience studio near Kaminarimon Gate in Tokyo's Asakusa, has welcomed more than 2,000 visitors in the roughly two months since its July 2026 opening, earning a 4.9 rating on OTAs such as Klook and GetYourGuide and a perfect 5.0 on Google Reviews.
CLAT-JAPAN, the custom apparel and goods service from Focus Co., Ltd., has expanded its cap embroidery options to include the brim, with orders accepted at short turnaround and without a prior estimate.
Natural and organic beauty select shop Cosme Kitchen is teaming up with Sanrio's My Melody and Kuromi for its first-ever collaboration, offering 21 limited items from October 2, 2026, with advance reservations opening September 18 at the MASH GO GREEN STORE.
IBJ Matching's "Cruise Matchmaking" parties return with two new dates — Tokyo Bay on September 22 and Minato Mirai on October 11, 2026 — bringing together up to 100 guests aboard a chartered three-deck ship for skyline views, finger food, and free-flowing drinks.
peace put Co., Ltd., the company behind Fukuoka-born bakery AMAM DACOTAN and specialty fresh doughnut shop I'm donut?, is opening a new takeout-only bakery cafe, dacō? Seiryu Park, inside Seiryu Park in Fukuoka's Nakasu on Friday, September 11.
Skater Co., Ltd. is offering an advance sale of three dual-print foldable umbrellas featuring Zootopia 2, Coco, and Wreck-It Ralph, each printed on the inside with a scene from the film that appears the moment the umbrella opens, starting September 16 at Disney THE MARKET 2026 in JR Kyoto Isetan.
Starting September 25, 2026, Dragon Quest Island at Nijigen no Mori on Awaji Island offers the Halloween-limited Trick or Treat Pass, adding a candy-collecting quest where guests trade "Trick or treat!" for sweets to take home.
ETERNAL ANIMA, an all-new JRPG blending classic turn-based battles with original systems such as Legacy of Wisdom and Future Prediction, is coming to Switch 2, PS5, Xbox Series X|S, and Steam on March 4, 2027. A special talk video also pairs director Katsuhisa Higuchi with Mistwalker's Hironobu Sakaguchi.
TOPPA!!! BASE AKIBA at Ecute Akihabara is hosting the EXPO2025 Official Pop-Up Store Ecute Akihabara Store from September 18 to 27, 2026, offering Myaku-Myaku merchandise, original goods, and a WithShot digital photo booth experience.
Ginza NAGANO's fruit corner turns to a lineup of Nagano-grown grapes and fresh prunes each autumn, featuring original varieties like Nagano Purple, Queen Rouge, Shine Muscat, Summer Cute, and Autumn Cute, plus a one-day tasting event with Shinjuku Takano on October 1.
AmiAmi is now taking pre-orders for the Hyper Body GODDESS OF VICTORY: NIKKE Dorothy Movable Figure from Good Smile Arts Shanghai, with release scheduled for October 2027.
A new One-Seventh Carat prize figure featuring Magia Baiser from the TV anime Gushing over Magical Girls is rolling out to amusement facilities from the 3rd week of September 2026, alongside a Follow & Repost giveaway campaign on X.
BLOOM Co., Ltd.'s gyoza specialty restaurant Gyotendo reopens at Atlas Tower Utsunomiya beside JR Utsunomiya Station's west exit on September 16, 2026, marking its return to the area after about three and a half years with a new tagline, "Mochitto. Juwatto. Gyotendo."
HANAMIYA HOTEL, a six-room private boutique hotel overlooking the Kamo River, is set to open in Kyoto's Tennocho neighborhood in fall 2026, pairing traditional Kyoto craftsmanship with an on-site omakase sushi restaurant.
Hatena Coffee Shop, a mystery-solving cafe where guests can't leave until they solve a puzzle, opens its Fukuoka Tenjin location on September 11, 2026, marking its first store in Kyushu as part of three consecutive weekly openings in September that bring its nationwide total to nine locations.
Head Concierge is opening its 21st company-run head spa location in Daikanyama, Tokyo, on September 21, 2026, with a larger retail space stocking Milbon's Aujua, KINUJO beauty devices, and the brand LOA.
French bag brand Hervé Chapelier will release a limited special edition of its popular Panther Blanc pattern, the "704FB" in Panther Blanc x Noir x Blanc, starting September 11, 2026, exclusively through its official online store and Matsuya Ginza.
Karaoke Manekineko is running a Honkai Star Rail collaboration campaign called "Starfall Summer Song" from September 10 to November 29, 2026, with drinks, food, and novelties that change between two halves of the campaign, held simultaneously at Karaoke Shop JOYSOUND locations.
The final show of Hoshimachi Suisei's biggest arena tour yet, HOSHIMACHI SUISEI ARENA TOUR 2026 Once Upon a Stellar, will be live-viewed at 51 movie theaters across Japan and at theaters overseas on November 12, 2026.
Shueisha Games has unveiled HOSHiN ENGi Re:surrection, a new roguelite action game celebrating manga Hoshin Engi's 30th anniversary, set to launch in 2027 for Nintendo Switch 2, PlayStation 5, and Steam.
Hoshino Resorts and JAPAN C.R.C. are bringing back their camping car plan for touring Hokkaido's Powder Belt for a third season, letting skiers and snowboarders chase the best snow conditions each day without being tied to a fixed hotel reservation.
Sanrio characters Exhibition Hotel Floria Tokyo at Tokyu Kabukicho Tower is unveiling its second wave of Tokyo-exclusive original merchandise, including new Halloween goods, a Cinnamoroll bath tray figure, and other everyday items, with products going on sale in stages from September 19, 2026.
On October 11, 2026, Hotel Kazenoyama's French restaurant BERGWIND will host a Makers Dinner limited to 24 guests, pairing a full-course French menu with wines from Clos de Tenryu and welcoming winemaker Tomohiro Iwata to share the stories behind each bottle.
Identity V is teaming up with the City of Yokohama and the Yokohama Convention & Visitors Bureau for a citywide cheer festival starting September 19, featuring limited sticker giveaways at about 200 shops, photo spots, a mini stage, a trial play corner, and a mystery puzzle and stamp rally across the city.
Following a popular run that drew more than 10,000 visitors after its March 2026 debut, the full-dome program Immersive Planetarium Claude Monet returns to Konica Minolta Planetaria Tokyo in Yurakucho from October 2, retracing Claude Monet's life and famous works across the dome ceiling.
New merchandise for the TV anime "Isekai Office Worker: The Other World's Books Depend on the Bean Counter" has been available on the eeo Store online since September 4, with in-store sales following at the eeo Store Ikebukuro flagship store from October 16.
Izu Shaboten Zoo's Original Capybara Outdoor Bath, a beloved winter tradition in Izu, returns for the 2026-2027 season from November 21 through April 4, with this season's Capybara Yuzu Bath marking its 30th anniversary.
Starting Thursday, October 1, 2026, Karuizawa Prince Hotel is marking the season with a Sweet Potato Fair, offering a specialty parfait, a stay plan built around a three-variety tasting set, and free roasted sweet potato giveaways on select autumn days.
Kasugai Seika is adding a limited-time strawberry flavor to its long-running "Milk no Kuni" candy line, with "Strawberry Milk no Kuni" and a large 1kg version launching nationwide on September 14, 2026.
Kisosansen Park Center in Kaizu, Gifu is hosting "Autumn Flower Story" from September 19 to November 3, with around 330,000 cosmos across eight varieties in bloom alongside weekend markets, stage shows, and hands-on events.
Hair goods brand Mapepe is adding a compact new option to its popular Finger Flex Brush lineup, with the Finger Flex Brush [Mini] going on sale nationwide from September 10, 2026, for ¥880, bringing the same eight-section, finger-like brushing feel to a smaller, easy-to-carry size.
A new Nintendo Direct revealed fresh details on Mega Man: Dual Override, including the first gameplay footage of Proto Man since Mega Man 10, upcoming Mega Man and Proto Man amiibo figures, and a playable exhibit at Tokyo Game Show 2026.
Animax Broadcast Japan will hold the Mega Man Orchestra Concert on January 9, 2027, at Kawaguchi Lilia's Fukagawa Mirai Hall in Saitama, with Heartbeat Symphony performing a full live-orchestra medley spanning the 40-year history of the Mega Man game series.
Mesm Tokyo's 16th-floor French restaurant Chef's Theatre will serve a limited-time Traiteur Semi Lunch Buffet inspired by the food culture of Brittany and Normandy, called Autumn Table of Northwest France, from October 1 through November 30, 2026, priced at ¥7,600 per person.
SNK's METAL SLUG ULTIMATE COLLECTION, a definitive collection marking the METAL SLUG series' 30th anniversary, gathers nine mainline titles plus a previously unreleased location test version, launching in 2027 for Nintendo Switch, Nintendo Switch 2, PlayStation 5, Xbox Series X|S, and Steam.
The free smartphone pachinko and pachislot app 777Real, operated by Sammy Networks Co., Ltd., begins offering the Eleco Co., Ltd. title Midori-Don: VIVA! Jonetsu Nanbeihen starting September 10, 2026, adding the Universal Entertainment group release to its free-to-play lineup.
From October 3 to November 29, 2026 (weekends only, reservation required), Patisserie Minimal Soshigaya-Okura is serving two new autumn desserts finished tableside by the pâtissier — a Fruit and Chocolate Parfait with Shine Muscat and grapes, and a Japanese Chestnut Mont Blanc Assiette Dessert featuring chestnuts from Kasama, Ibaraki.
Nakano Bussan's new "Tsukuyomi no Miyako Konbu," a collaboration with the film Cosmic Princess Kaguya!, is the first release in the company's new "Hako-oshi Miyako Konbu" series, on sale September 11 to 25, 2026 at the official Miyako Konbu Shop.
Skater is now selling drawstring pouches featuring the trendy mojojojo ID Photo design in a blind package that keeps the design a surprise until opened, along with a BOX version that includes all six designs at once.
TOMORROWLAND's Kichijoji store is hosting a MONAKA jewellery pop-up from September 10 to 20, 2026, featuring natural stone pieces alongside the K18 and diamond MANTEL and STRING series, with in-store ordering available for select designs.
Monsoni!'s shop Infinite Paw Pads opens as a limited-time pop-up in Tokyo's Omotesando from September 18 to 27, 2026, with a purple-toned space, a giant Mega Paw photo spot, an original ube-flavored menu, and merchandise featuring DJ Infinity X and 18 artist-inspired T-shirt designs.
The hunting action game Monster Hunter Wilds arrives on Nintendo Switch 2 on December 4, 2026, with pre-orders for the download version now open on the Nintendo eShop and an early purchase discount available through January 7, 2027.
MT. FUJI FIREWORKS vs SPEEDWAY 2027 takes place on April 3, 2027, at Fuji Speedway, pairing cherry blossoms and Mt. Fuji with shells up to 2-shaku across, launched by four of Japan's leading fireworks companies. Viewing tickets go on sale in phases starting October 5.
NACHARAL has launched a new "Shizuoka Essence" in-bath series featuring organic tea and hinoki cypress grown at the foot of Mount Fuji, bringing a shampoo, conditioner, and body soap to hotel bathrooms as part of the guest bath experience.
The event "OVERLAP" runs September 19 to October 24, 2026, at Nagoya's Nakagawa Canal, pairing a REDCLIFF drone show and water slackline performance on September 19 and October 18 with an Asian food market, urban sports try-out sessions, and a giant, light-up Piyorin balloon.
As Nijo Castle's art exhibition marks 400 years since the Kan'ei Gyoko, NAKED meets Nijo-jo Castle 2026 will offer free admission for junior high school students and under for the first time, plus a ¥500 discount for students and Kyoto City residents, when it runs October 23 to December 5, 2026.
The Nasuno Furusato Fireworks Festival marks its 20th edition on September 19, 2026, in Nasushiobara, Tochigi, pairing about 20,000 fireworks with a special 500-drone show over the Naka River.
ABC-MART is releasing an exclusive fall/winter colorway of New Balance's low-profile "204L" nationwide from September 10, alongside a new visual campaign featuring actress Nana Mori that captures the shoe's urban, sophisticated style.
G-mode is bringing the 1983 adventure classic The Portopia Serial Murder Case back as NEXT: THE PORTOPIA SERIAL MURDER CASE, a full remake with five newly added investigation files, launching in 2027 for Nintendo Switch, Nintendo Switch 2, and PC via Steam. A playable demo debuts at Tokyo Game Show 2026.
On Saturday, September 26, World Heritage Ninna-ji Temple in Kyoto holds Kangetsu-sai, a once-a-year moon-viewing festival featuring a cloud-sea light-up under the harvest moon, a goeika hymn concert in the National Treasure Kondō, poem-writing on the temple's moon-viewing platform, and matcha served with the specially made wagashi "Ninna no Tsuki," alongside a concurrent NiKEYA photo exhibition.
Norikura Star & Moon Restaurant, a reservation-only outdoor dinner set inside a transparent dome in the Norikura Highlands of Matsumoto, Nagano, has opened bookings for its 2026 season, running from September 1 to October 31.
OCEAN TRICO, the hair care brand produced by the salon OCEAN TOKYO, is rolling out ANSWER DEEP CARE, a new unisex shampoo and treatment line built around five types of keratin, along with collagen and ceramide, for damage care.
KOMODO and Kogado Studio have released Version 1.0.7, a free update for the Steam tactics game One-inch Tactics, adding five new solo missions and bringing the total mission count to 40.
From September 11, 2026, Oriental Hotel Tokyo Bay in Urayasu, Chiba will bring a giant pumpkin-shaped "Pumpkin Gate" photo spot to its lobby, and on October 23, 24, and 30, overnight guests can enjoy a photo event with costumed Halloween characters in the hotel's guest-only welcome lounge.
E-COME GROUP is releasing an officially licensed Paris Saint-Germain full-zip hoodie from early September 2026, featuring a delicate embroidered emblem on the chest and a bold logo across the back, available in black and ivory.
A limited capsule collection born from a collaboration between the sashiko artisan collective Sashiko Gals and the fashion brand KUON launches at Patina Osaka and Patina Maldives on September 16, 2026, with Patina Tianjin to follow.
To mark the Persona series' 30th anniversary, Animate stores in Japan and overseas will roll out an only shop, fair, and Gratte cafe collaboration from September 2026, the fourth installment in a year-long global collaboration project between Sega and Animate.
A 9th-anniversary fair for Revue Starlight titled "L'Étoile innocente" runs November 6 to 23, 2026, at Animate and Gamers stores nationwide, featuring newly drawn illustration merchandise and purchase bonuses.
Sakura Deai-kan at Yodogawa River Park in Yawata City, Kyoto Prefecture will hold a three-day Train Festival from September 21 to 23, 2026, featuring an N gauge model railway display, a ride-and-drive experience, a quiz rally, mini train rides, a train-craft workshop, and a toy train play corner.
![Action-Adventure Game Sa[meow]rai: Silverwing Stray Heads to Steam Spring 2027, Playable at Tokyo Game Show 2026](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/3a0526dd-565b-4722-8767-94c742f49ddd.jpeg)
Happinet's indie game label Happinet Indie Collection is bringing the fast-paced, one-hit-kill action-adventure title Sa[meow]rai: Silverwing Stray to Steam in spring 2027, with a playable demo and 10-minute trial challenge at Tokyo Game Show 2026.
The Sgt. Frog x Sanrio Characters pop-up store is expanding to Kyoto Station, S-PAL Sendai, and JR Ikebukuro Station starting September 11, 2026, with new Sgt. Frog merchandise going on early sale at the Kyoto location.
Marukoma Onsen Ryokan, a 111-year-old hot spring inn on the shores of Lake Shikotsu in Hokkaido, has opened stay reservations for the 2027 Chitose - Lake Shikotsu Ice Festival, running January 30 to February 23. Guests can see the ice sculptures glow “Lake Shikotsu Blue” by day and transform under colorful lighting after dark, then warm up in the inn's lakeside hot springs.
SHOGUN STUDIO JAPAN - HOTEL EMION KYOTO STUDIO opened on the first floor of Hotel Emion KYOTO on August 8, 2026, one train stop from Kyoto Station, a new cultural experience venue where guests can wear authentic samurai armor or hand-painted Kyo-Yuzen kimono for a tea ceremony and professional photography.
From October 2 to 26, 2026, Fuji-Q Highland hosts "SKZOO in Fuji-Q Highland Produced by GiGO," featuring Japan's first SKZOO drone and fireworks show, Stray Kids-themed rides on ZOKKON and Par-tea CUP, a stamp rally, collaboration food, and photo spots.
From October 2026, Glamping Souten Kaihou -SOUTENKAIHOU- in Joetsu, Niigata is offering two seasonal plans — a "Sauna Retreat" built around its newly renovated ocean-view saunas and six added perks, plus a seasonal BBQ plan pairing Niigata-branded meat and seafood with a cheese fondue for dipping the local Bakauke rice cracker.
Square Enix has introduced a new collectible card series called SQUARE ENIX GALLERY CARDS, and pre-orders have opened today for its first release, a FINAL FANTASY "40th Anniversary" Collection. The 180-card set spans 97 illustrations and includes a rare card bearing artist Yoshitaka Amano's digital signature, plus NFC-embedded cards that link to music.
studio CLIP is teaming up with the beloved TV anime Ranma ½ for the brand's first-ever collaboration, turning the series' characters into cute Chinese-style home goods and everyday accessories. The collection launches September 18, 2026 at the official web store and studio CLIP stores nationwide.
SUNSOFT is reviving four of its earliest Famicom titles, including the original "kusoge" Ikki, The Mystery of Atlantis, Super Arabian, and Maharaja, in SUNSOFT is Back! Retro Game Selection 2, launching December 17, 2026 for Nintendo Switch, PlayStation 5, and Steam with save and rewind support, a gallery mode, and a limited collector's box.
In Tamano, Okayama, whole-house rental kominka retreat "The Nature Uno" has welcomed guests from eight countries in the roughly five months since its May 2026 opening, pairing a "do-nothing" retreat with easy access to the art islands of Naoshima and Teshima.
A Japan beta test is coming soon for Three Kingdoms Tactics: Go, a new SRPG×SLG smartphone game from Qookka Games that is officially licensed by ROMANCE OF THE THREE KINGDOMS XIV, featuring turn-based tactical battles and large-scale real-time alliance wars across historic Three Kingdoms battlefields.
Toei Animation is teaming up with Lagos-based CR motion+, the video production arm of Nigeria's Comic Republic, to co-produce an original spinoff anime titled The Storyteller ~The dawn of Legend（仮） - the studio's first collaboration with an African animation studio, targeting completion in spring 2027.
Tokyo Bay Maihama Hotel First Resort, an official Tokyo Disney Resort hotel, is decorating guest rooms for Christmas and offering three seasonal dinner menus from November 11 to December 25, 2026.
Tokyo Gendai returns to Pacifico Yokohama for its fourth edition, running September 11 to 13, 2026, bringing together around 70 galleries from Japan and abroad alongside the popular Art Talks series, installations, performances, and other special programs.
Manjiro Sano (Mikey) and Ken Ryuguji (Draken) from Tokyo Revengers are joining Fatal Fury: City of the Wolves as Season Pass 3 DLC characters on October 22, 2026, marking the first time two DLC characters have launched together in the game.
Butter sweets brand Tokyo Takanawa Butterista marks its first anniversary with a new product, "Butter Bar," a rich two-layer butter cake for butter lovers, on sale for a limited time from September 16 to 22, 2026, at Daimaru Tokyo's MVP Sweets.
Skater Co., Ltd. is adding a Buzz Lightyear design to its plush-style pet bottle holder series featuring Disney and Pixar's Toy Story, joining the existing Woody and Alien versions, with sales starting September 10.
Bandai's Lifestyle Business Division is opening a Trickcal: Chibi Go pop-up store, with online reservations opening September 17, 2026 on Premium Bandai for Spiki goods, T-shirts, and more than 80 types of acrylic stands.
Truckful, a puzzle-solving truck simulator from Poland-based developer MythicOwl, is coming to Google Play on October 9, with pre-registration open today and a playable demo at Tokyo Game Show 2026.
From October 1, Unko Museum TOKYO, NAGOYA, and OKINAWA are hosting Autumn BIG Unko Band 2026, where the museum's unko animals form a band and invite visitors to groove along, together with new limited-edition embroidered pin badges.
Universal Studios Japan held a press preview on September 9 for the 15th-anniversary Halloween Horror Nights, part of its 25th-anniversary autumn event Universal Extreme Autumn – Discover U!!!, running September 10 to November 8, 2026. The preview revealed an all-new Street Zombies story with the largest zombie horde yet, first guest reactions to the park's debut R-18 attraction Afterimage, and the new Resident Evil Requiem attraction The Dive.
Warner Bros. Studio Tour Tokyo has opened its first-ever Halloween special event, "DARK ARTS HALLOWEEN," running from September 10 to November 8, 2026, with a first-ever live performance, over 100 floating jack-o'-lanterns in the Great Hall, and Death Eaters and Dementors overtaking the venue.
Lifestyle shop Watashi no Heya is set to release a new scarf collection around October, opening with designs by illustrator Kata Yukiko that reimagine the interiors of three beloved kissaten in Kyoto, Tokyo, and Kanagawa.
Wrangler brings back its 1950s rodeo-era Champion Jacket in a faithful, Japan-made reissue, with advance sales starting September 12, 2026 at a limited-time pop-up store on the 2nd floor of Shinjuku Flags.
Private Villa Yasui Bettei, a two-building whole-villa stay steps from the 150-year-old Ryotei Yasui in Hikone, Shiga, opens on September 14, 2026, with guests spending their days in the villa and walking over to Ryotei Yasui for a kaiseki dinner.
Nagano's Nemoto Yawataya Isogoro is expanding its shichimi can merchandise with three new items launching September 18, 2026 — puffy Local Petatto Stickers, a Shichimi Can Pin Badge, and a restocked 1/30-scale Kuruma-kan Mini model car for customizing everyday items.
Y's and NEW ERA® are releasing a new three-style cap collection made from the crepe de chine fabric emblematic of Yohji Yamamoto, launching September 18 at Y's stores across Japan and the official online boutique.
Skincare brand Yunth is releasing three of its popular Fresh Serums in special Pokémon-themed packaging featuring Pikachu, Eevee, and other fan-favorite characters. The Fresh VC Whitening Serum, Fresh VA Derma Serum, and Fresh AZ Serum arrive in stages at variety stores nationwide starting September 18, 2026.
Good Smile Arts Shanghai releases a Nendoroid figure of Aria from the popular mobile game Zenless Zone Zero, now available for pre-order through hobby retailer AmiAmi at ¥7,700 (tax included), with a planned release in April 2027.
Active battle RPG Age of Ishtaria marks its 12th anniversary in September 2026, with a login bonus, boosted event rewards, guaranteed-success succession, and other campaigns running from September 9 to October 7.
From September 19 to 23, 2026, ASAKUSA HANAYASHIKI is holding "Ukiuki Silver Week 2026," extending its hours to 9:00 PM and offering a tile-breaking challenge, a human crane game, daily character shows, a Star Detective Precure! stage, and original merchandise from illustrator Uki Hayashi.
A touring pop-up shop featuring new original Attack on Titan merchandise with a DJ theme, including newly drawn illustrations of Eren, Mikasa, Armin, and Levi, opens at Tower Records Shibuya on October 11, 2026, before moving on to Osaka and Fukuoka, with online sales also available.
AmiAmi is now taking pre-orders for VKEND's BrownDust2 Naval Captain Sylvia 1/6 scale complete figure, a roughly 280mm figure priced at ¥30,800 with a scheduled release of June 2027.
Chaos Zero Nightmare's Galactic Disaster Season 4 gained a new story chapter and the new ★5 fighter Olga on September 9, along with quality-of-life updates and a limited-time bartending story event running through September 30.
The dramatic exploration action RPG CODE VEIN II adds its expansion DLC "Mask of Idris" today alongside the free Ver.2.0 update, a new launch trailer, and download-edition sales of up to 44% off across platforms.
COSPA is releasing a new Frieren: Beyond Journey's End necktie, two T-shirt designs, and removable character patches, with early sales for the T-shirts at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in early December 2026.
Nijigen no Mori's Crayon Shin-chan Adventure Park unveils a limited "Last Zip Line" photo spot from September 12, the third installment of its "Last! Doki ga Munemune~Daisakusen!" last-year campaign. A countdown display beneath the zip line's starting platform lets guests capture memories of the ride before it closes ahead of the area's spring 2027 renewal.
Daimaru Tokyo Store rolls out an advance release of Tokyo Takanawa Butterista's two-layer Butter Bar, alongside Flower Picnic Cafe's hand-piped flower cookies and KINEEL's signature Rufleu Vanilla langue de chat, available for a limited time.
AMNIBUS has opened pre-orders for eight types of newly drawn "Date A Vacation" ver. Ani-Art aqua label merchandise from the anime Date A Live V, including trading can badges, compact clear cards, bromides, and desk mats.
To celebrate the Detective Conan TV anime's 30th anniversary, Japan Post's online shop opens pre-orders on September 14 for a seven-item goods lineup built around newly drawn artwork, including frame stamp sets, an acrylic stand, and keychains.
Disney Store is launching "Disney store.jp Japan Tour," a pop-up event touring nine cities nationwide from October 16, 2026, recreating the shopping experience of the official online store with venue-exclusive merchandise, a stamp rally, and a Mickey Mouse photo spot.
Doutor Coffee Farm and Doutor Coffee Shop are bringing back their seasonal Acai Yogurt, made with acai from Frutafruta, in an autumn version from September 10, 2026, along with a limited-time pick and sticker to mark Acai Day on September 16.
Nishimatsuya Chain is releasing new 2026 designs for its ELFINDOLL "Karufuwa" Blanket and Mini Sleeper, a lightweight, fluffy private-brand baby bedding line that has sold a cumulative 1.7 million units since its 2020 debut, now available at Nishimatsuya stores nationwide and its official online store.
On October 11 and November 8, 2026, guests staying at Fairfield by Marriott Hyogo Kannabe Kogen can join a guided early-morning hike up Mount Kannabe in Toyooka, Hyogo, ending with a locally sourced breakfast box at the summit.
Fairmont Tokyo's 2026 holiday lineup, themed "Timeless Celebration," brings three Christmas cakes, gift-ready seasonal sweets, and two Christmas-inspired afternoon teas to the hotel's 35th-floor lounge Vue Mer, with reservations opening October 1.
FamilyMart is releasing an ice bar made with 67% Wakayama mikan juice nationwide from September 15, alongside a Kansai-region "Wakayama Fair" featuring three items built around local ingredients and well-known shops.
FIRST STAGE PRODUCTION EN, the VTuber agency operated by REALITY Studios, is debuting its fourth male VTuber group, Sontaris, featuring five English-speaking talents, with individual debut streams beginning September 13 at 9:00 AM JST and a new original song release.
On September 22, 2026, Fuji-Q Highland will hold its second FUJI-Q MUSIC DAY concert, the first to take place on the newly built outdoor Q-STAGE, with free admission and performances by THE JAPANESE PRIDE, Ultra Sushi Fire, THE LET'S GO's, and COPES.
Nijigen no Mori on Awaji Island opens a new puzzle-solving attraction, Godzilla Interception Operation before the mission, on September 18, revealing the story that unfolds just before Godzilla's arrival on the island.
From September 16 to 29, Grand Castella marks its 5th anniversary in Japan with a "Mochi QQ" pop-up shop at Yokohama Takashimaya — a new-genre baked sweet blending fluffy, poofy, and chewy textures across three flavors.
From September 18 to October 17, Naruto Taiyaki Honpo's 25 stores nationwide and a special website will offer original Haikyu!! collaboration merchandise, including plush toys, can badges, clear cards, and acrylic stands featuring the anime's 16 characters.
From September 1 to October 31, Hamamatsu Marriott Hotel's teppanyaki restaurant Inanba is holding an autumn-limited "Live Abalone and Premium Wagyu Shizuoka Sodachi Steak Fair," pairing the Shizuoka Wagyu brand "Shizuoka Sodachi" with fresh live abalone and New Caledonian angel shrimp grilled tableside on the teppan.
From October 7 to 19, 2026, Hankyu Umeda Main Store's 9th floor celebrates the 100th anniversary of Queen Elizabeth II's birth with the British sweets, afternoon tea, fashion, and equestrian-inspired goods she loved, plus a talk show by her former personal assistant Angela Kelly.
Fukuoka sweets brand Harapecolab is bringing back its Birthstone Tart (September Sapphire) ice cake, inspired by September's birthstones sapphire and kunzite, in a limited quantity from noon on September 11, 2026, through its official online store.
Bag brand ace. is releasing the third installment of its cat-motif bag series with wire art brand HAyU, including a new suitcase, fresh colors for existing styles, and limited-edition travel accessories.
HIROKO HAYASHI, the leather goods brand from World Group's Hirof Co., Ltd., is releasing three new Fragment Case designs on September 9 — GIRASOLE, DAMASCO, and CARDINALE — each pairing a minimal silhouette with a distinctive leather material.
Hotel Chinzanso Tokyo will open reservations on September 17, 2026, for its "Santa Claus and Christmas Stay" plans, in which Santa Claus delivers a pre-collected gift and poses for a photo with guests over a three-day window in December, alongside seasonal garden decorations from November 10 and a separate members-only Santa photo event.
Takuji Kadoya of French restaurant FOURGRAINS at Hotel Metropolitan Edmont has taken first place at the JR Hotel Group's annual culinary contest, and the restaurant is marking the win with a special course menu featuring his winning dish throughout October.
Hotel Granvia Osaka is offering an afternoon tea inspired by the film Shaun the Sheep: The Beast of Mossy Bottom at its 1st floor Tea Lounge and 19th floor River Head lounge, available October 1 to November 30, 2026, as the film opens in theaters nationwide on October 23.
From September 21 to 27, 2026, Hotel Intergate Kyoto Shijo Shinmachi is collaborating with long-established Kyoto honey specialty store miel mie, offering guests a rare Kyoto wildflower honey during Afternoon Service, a Kyoto-brewed mead during Happy Hour, and a one-day honey tasting event led by miel mie's "Honey Concierge" on September 22.
Frontier Works unveils new Identity V Kindergarten — Nap Time merchandise for the second edition of the Identity V POP UP SHOP in Hands stores, with online reservations opening today ahead of the October 15 launch.
JTOPIA, one of Japan's largest online marketplaces for luxury traditional crafts, has begun selling pieces from two celebrated Arita ware kilns — Kakiemon-style specialist Jingama and yohen-technique kiln Shinemongama — at ONE OFF TOKYO, a select shop inside Daimaru Tokyo directly connected to Tokyo Station.
THE KAHALA Collection at The Kahala Hotel & Resort Yokohama is offering a limited-quantity "Macadamia Nut Chocolate Kona Coffee Blend" from September 19, 2026, pairing the hotel's signature macadamia nut chocolate with a coffee blend made using 40% Kona coffee.
Starting October 1, 2026, Kappa Sushi is collaborating with the Korean character brand MOMOREI, giving one original can badge to each all-you-can-eat guest in elementary school or older while supplies last, with two designs to choose from.
Kappa Sushi is teaming up with Nongshim Japan's Shin Ramyun for the first time, launching a three-item "Seafood Shin Ramyun With Sea Bream Broth" series made with soup stock from freshly cut red sea bream, available at all Kappa Sushi locations from September 17 to December 9, 2026.
From September 17 to 21, the competitive shogi game KIOU brings a TOKYO GAME SHOW 2026 booth featuring a life-size recreation of its in-game cafe, an early look at the upcoming Story feature, a cast talk with a reading drama, and a talk-and-match event with professional shogi players.
From October 5 through December 23, 2026, Hakone's Kitanokaze Saryo is introducing Shion, a one-room-only guest room with a private sauna terrace, giving guests 24-hour exclusive use of a rouryu-capable room sauna, a dedicated cold-plunge bath, and an Owakudani-source milky hot spring bath.
Starting September 16, 2026, Kobe Suma Sea World will hold a new weekday-only program called Ikimono Talk Live, offering visitors a fun way to learn about the aquarium's sharks, dolphins, penguins, and other animals, with each day's theme kept a surprise until you arrive.
KOBE WINE, made with 100% Kobe-grown grapes, is releasing its new premium "Kobe Reserva" series in limited quantities nationwide from September 11, featuring two single-varietal wines from the 2025 vintage — a Cabernet Sauvignon and a Riesling.
Sync Innovation Co., Ltd. has opened pre-order sales for Limbus Company merchandise featuring the popular "mochocho" illustration series, including can badges and stickers, running from September 9 through September 30, 2026.
Lineage2M adds three new areas to Goddard Territory in the Origin World, expands the Reserve World's Equipment Transcendence Synthesis system and adds the Returning King's Valley Clan Rift, and improves the inventory and equipment enhancement UI across all worlds.
Building on the success of its 2025 limited editions, Louis Vuitton adds five new watches to its Tambour Spin Time collection, each finished in a bold color that carries the icon's spirit of travel into a new chapter.
On September 18, Maison de FLEUR opens a new store at Sapporo's Pole Town underground shopping mall, marking the brand's anniversary month with a store-exclusive Light Pink color from its Gâteau Buffet collection, an anniversary lottery, and limited novelties.
Marvel Rivals' Season 10, "Butcher's Blasphemy," begins September 11, introducing new hero Gorr the God Butcher, the new God Quarry map, new Jeff-themed events, and the return of "Galacta's Gift" Vol. 3.
From September 4 through November 30, 2026, Sushi, Tempura & Teppanyaki "Hagoromo" at Meiji Kinenkan is once again offering its popular takeout-only "Hagoromo's Steamed Chestnut Yokan," made with smooth Hokkaido red bean paste and plenty of chestnuts, priced at ¥2,430.
Mercure Miyagi Zao Resort & Spa, a highland resort hotel overlooking the majestic Zao mountain range, is offering a new stay plan through November 30, 2026, featuring a tasting of three sakes chosen from five Miyagi labels for adults and a shaved frozen strawberry dessert made with Shichikashuku-grown strawberries for children.
From September 9 to November 28, 2026, Mercure Urabandai Resort & Spa offers a motorcycle touring stay plan built around covered parking, a gear-drying room, a buffet dinner overlooking the parking area, and an open-air hot spring bath facing Mt. Bandai's autumn colors, priced from ¥12,020 per person per night, based on double occupancy.
Netmarble has updated its action RPG MONGIL: STAR DIVE with new 5★ character Vivian, the top vote-getter in a pre-registration popularity poll, alongside a three-week special event and new epic quest, and has also revealed its update roadmap through Ver. 1.6.
MUS, the successor to "Disney SERIES CREATED by MOUSSY," is opening its very first store at Sunshine City Alpa in Ikebukuro on October 16, 2026. The brand is also weaving a new "NATUVENTURE" story under its Disney SERIES CREATED by MUS line, introduced in August at D23 in the US, with further details still to come.
Craft beer brewery Nagahama Roman Beer in Shiga Prefecture is releasing a limited-batch beer, Nagahama Fresh Hop IPA, from September 22, 2026, brewed with hops that go from harvest to the kettle in about five hours to capture their fresh aroma.
On September 9, 2026 — the museum's own "Chameleon Day," inspired by the way a chameleon's curled tail resembles the numeral 9 — Nara Ikimono Museum in Nara City opens the "Chameleon Observation Camp" exhibition, running through September 30. Visitors can see four chameleon species, including Oustalet's chameleon, whose total length can reach nearly 70 cm, the longest in the chameleon family.
Nekoyacho Building's annual autumn festival "Neko Matsuri" returns to Hiroshima on September 26, 2026, marking the complex's third anniversary with a record 27 shops, bakers, and makers from across Japan, alongside food, shopping, and hands-on workshops throughout the building.
Starting September 9, NIPPONIA HOTEL Ise Kawasaki Shonin-machi and Ise Rickshaw Tamaya are launching the "Tamaya Kago Plan," a new experience that puts guests in the starring role of a milestone celebration — riding Kansai's only traditional town palanquin through the historic streets of Ise, guided by a local rickshaw driver who knows the city inside out.
Lounge South Court at Odakyu Hotel Century Southern Tower is serving a "Halloween Plate" with five spooky-cute monster sweets and a "Halloween Evening High Tea" from October 1 to 31, 2026, featuring a berry-jelly "monster eye," a mochi "ghost," rotating Halloween desserts, and roast beef slider burgers with a choice of two drinks.
OM Digital Solutions will launch the M.ZUIKO DIGITAL 14-42mm F3.5-5.6 III, a compact Micro Four Thirds standard zoom lens with enhanced close-up shooting and dust- and splash-resistant construction, in late October 2026.
Tokyo-based luxury watch and jewelry reseller Haruyoshi has acquired a Patek Philippe Nautilus "Tiffany Blue" (Ref. 5711/1A-018) — a double-signed model released in 2021 to mark the two brands' historic partnership and limited to just 170 pieces worldwide.
Sanrio Characters' Pompompurin gets two new merchandise lineups — the "Kirameki Gold Party Series" and "Pom Pom Hero Series" — with mascot plushies, acrylic stands, keychains, and more going on sale at Munyugurumi Patio stores from September 17.
Positive Grid's new Spark PEDAL condenses the sound and features of its popular Spark amp series into a compact pedal-format smart amp and effects unit, with 43 effects, a 60-second looper, and companion app integration, going on sale in Japan on September 25, 2026, with pre-orders opening September 9.
The Consorzio di Tutela della Denominazione di Origine Controllata Prosecco is returning to Daimaru and Matsuzakaya stores in Tokyo, Nagoya, Fukuoka, and Sapporo this fall, showcasing 20 Prosecco DOC brands through a September Sparkling Wine Fair and Daimaru Tokyo's 世界の酒とチーズフェスティバル in October.
Ragnarok: Adventures has released a new promotional video introducing its world of adventure, added a new pre-registration bonus item, and launched a Follow & Quote-Post Campaign on its official X account running through September 29, 2026.
Tohakusha is rolling out an updated demo with newly added character voices for its psycho-horror ADV "Red Chat Ritual – TSUMIMI TIME" in September 2026, with an early hands-on session available at Tokyo Horror Tokku!! 2026, running September 11 to 13 at Tokyo Dome City Prism Hall.
Revive! Onsen Town!, the countryside life sim from 饼饼 Studio and publisher HARRISONWORLD, has released an updated Steam demo with an expanded main story, new farm and exploration features, and free switching between its two protagonists, Kyoko and the Mayor.
Netmarble has rolled out a major update for the MMORPG RF ONLINE NEXT, expanding guild content and starting a new Guild Subjugation season, while revealing an upcoming 4-world Core World called World Creator arriving September 30, alongside an expanded party dungeon and several limited-time events.
Rogue with the Dead celebrates four years of service with a month of anniversary campaigns, a developer livestream on September 11, a player-requested feature update on September 25, and a limited-time character banner as it begins its 5th year.
The second wave of NuiPal palm-sized plush toys from the TV anime SAKAMOTO DAYS is here, bringing five new characters to the collectible lineup. Pre-orders are open now at Animate stores, Animate Online, and Movic's mail-order shop, with release planned for around January 2027.
Starting September 11th, Thank You Mart is rolling out an exclusive stationery lineup featuring popular Sanrio Characters, including flake stickers, clear roll tape, acrylic pen stands, memo stands, and a whiteboard, with everything priced at 390 yen (429 yen tax included).
SANU has completed AMANAGI, the 17th property in its "Selection Series" of renovated share villas, reviving a 35-year-old home in Tomi, Nagano while honoring its previous owner's care and the surrounding highland landscape, bringing SANU's national network to 38 locations and 242 rooms.
From September 2 to November 13, Sapporo's historic ryotei Elm Garden is serving Nomai Kaiseki, a weekday-only lunch course paired with a close-up Japanese dance performance set against its roughly 1,000-tsubo Japanese garden as the maples and rowans turn color.
Sega Fave has launched Sega Lucky Kuji Online BAKI-DOU: The Invincible Samurai 2026 on September 9, 2026, with a Prize A arm pillow cushion available in three versions of Yujiro Hanma, Kaoru Hanayama, and Biscuit Oliva, plus visual towels, plush mascots, and more, with sales running through October 20, 2026.
The SEGA TOKYO GAME SHOW Sale is underway on the PlayStation Store and Nintendo eShop, discounting Yakuza Kiwami 3 / Dark Ties by 50%, Sonic Racing: CrossWorlds Digital Deluxe Edition by 60%, Two Point Museum by 33%, and Persona 5 Royal Remaster by 70%, through September 23, 2026.
A new event called "Verdant Shadow's Sunken Land" begins in Shining Nikki on September 9, introducing a new MR dress and letting players earn up to 80 free gacha pulls, alongside a batch of other in-game events, campaigns, and rewards.
SINN PURETÉ is renewing its popular Ambitious Beauty Serum Foundation with upgraded skincare ingredients, including double the starfish extract, launching early on September 9, 2026 ahead of a general release on October 28.
Golf apparel brand SLDO. unveils its 2026 Autumn/Winter Collection, revisiting the BLACK aesthetic it started from as it enters its sixth year, with pre-orders opening September 9 at the official online store.
SNKRDUNK is opening special in-app content that looks back on 30 years of the Pokémon Trading Card Game, alongside a weekly lottery campaign running through November 3 that gives away authenticated classic cards from throughout its history.
Blue Mountain Co., Ltd. is releasing "SOBORO's Cheerful Friends Figure Keychains," fluffy flocked figures based on five characters by popular plush artist SOBORO, in capsule toy and BOX versions nationwide from late October 2026, with the BOX version including outfits designed by SOBORO.
The dress-up and raising game Sugar Doll has launched a new classic gacha called "Autumn rug for you," offering autumn-themed outfits and backgrounds, alongside its ongoing premium gacha and background pack sale.
From October 3, JR East Hotel Mets Premier Sapporo revives its Suica Penguin Private Living Room concept room with a new autumn look, complete with exclusive guest novelties — and this will be the room's final run at the Sapporo property.
THE ARKEOS CLUB, a fashion, culture, and social space in Tokyo's Ginza, opens a new store called "TAC" directly across from its existing store on September 19, 2026, featuring ANATOMICA, Rocky Mountain Featherbed, BIG YANK, and ALDEN.
From October 1 to 31, 2026, The Strings Omotesando in Tokyo is marking Breast Cancer Awareness Month with a pink ribbon-themed shortcake and specialty drinks at its first-floor cafe and basement bar lounge.
Tokamachi Sukoyaka Factory is adding a new rice flour cookie, "Yukigome Sakuri," to its TOIRO PREMIUM KOMEKO series from September 10, 2026, made entirely with Tokamachi-grown Uonuma Koshihikari rice flour and available in vegan-certified Plain and Hojicha flavors made without butter, eggs, or dairy.
Tokyo Disneyland and Tokyo DisneySea present the "Disney Christmas" event from November 11 to December 25, 2026, featuring the parade "Toys Wondrous Christmas!," the Mediterranean Harbor show "Disney Christmas Greeting," seasonal decorations, merchandise, and menus, along with matching programs at Disney hotels, Disney Resort Line, and Ikspiari.
Starting October 4, the Toro Ruins in Shizuoka's Suruga Ward let visitors harvest red rice by hand in its reconstructed Yayoi-era paddies, alongside evening illumination of the ruins, a night museum opening with a piano concert, the Toro Matsuri festival, and nearby stops for Shizuoka tea and traditional wasabi pickles.
TOWERLAND –ROOFTOP BAR & BBQ–, on the rooftop of Kyoto Tower Building, is holding three music and culture events during Silver Week from September 20 to 22, 2026 — FAMILY DISCO, FUTURE JACK, and Aoharu Rooftop 2026 Autumn, an event exclusively for high school students.
Digital fashion marketplace TOKYO AVATAR GATE will release a VRChat-compatible Ultraman Series collaboration collection on September 16, 2026, featuring a "Narikiri Kaiju" costume line and an 8-piece "Real Clothes" graphic apparel line.
From September 19 to 23, Bar Ignis Otaru at boutique hotel UNWIND HOTEL & BAR Otaru holds a gin fair pairing four cocktails made with craft gin from Hokkaido's Benizakura Distillery alongside three Chinese-inspired dishes — open to non-guests, with no reservation needed.
Universal Studios Japan previews its 25th anniversary autumn event, Universal Extreme Autumn: Discover U!!!, opening September 10 with Halloween-themed food and merchandise starring Hello Kitty, My Melody & Kuromi, Snoopy, and Hamikuma, a new Hamikuma carnival game, and pink and light-blue Yoshi meet-and-greets marking Super Nintendo World's 5th anniversary.
Blue Mountain's "Listen to art" capsule toy series returns for a second volume in October 2026, pairing famous Van Gogh paintings with original music. The four-piece ¥400 lineup includes The Bedroom, The Sower, Self-Portrait with Grey Felt Hat, and Courtesan (after Eisen), each in its own body color.
T&S is adding a frame-type suitcase to LEGEND WALKER's VELIRO line for light travelers, featuring an aluminum-frame opening, quiet double casters, and a hook-equipped base, available in seven colors from early September 2026.
Bushiroad will hand out original ticket-style novelty cards featuring MyGO!!!!! and Ave Mujica at the Weiß Schwarz Online demo booth during TOKYO GAME SHOW 2026 (TGS2026), running September 17 to 21 at Makuhari Messe.
Tachibana E Shuhan has launched the 156th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
Gokurakuyu and GK Marketing are teaming up with TV anime WIND BREAKER for a collaboration campaign at 15 Gokurakuyu and RAKU SPA Group locations from October 1 to 20, 2026, featuring exclusive merchandise, character-themed baths, a special menu, decorations, in-facility voice announcements, and an X campaign.
From October 16 to November 30, 2026, Lounge "Somerhouse" at Yokohama Bay Hotel Tokyu in Minato Mirai serves an all-chestnut Afternoon Tea, complete with a separately served chestnut parfait, savories, and an individual tea stand for each guest.
From October 10, Hakone Kowakien Yunessun marks its 25th anniversary and the November release of Godzilla Minus Zero with a second Godzilla collaboration, featuring a Godzilla-themed bath and sauna event, facility decorations, bonus-included collaboration tickets, and a Chibi Godzilla puzzle rally.
As ZEPETO's Disney content offerings come to an end on September 26, 2026, the avatar social platform is running the Disney Thanks Festival campaign, highlighted by the Disney Wish Festival bingo event where users grant each other's Disney wishes from September 11 to 24, with wishlist pre-registration opening September 9.
To mark Angel Pie's 65th anniversary, Morinaga Seika and the MMORPG AION 2 are running an Angel Pie/Devils Pie collaboration campaign from September 8 to October 15, 2026, inspired by the game's Elyos and Asmodian races, with tumblers, an in-game item, and BitCash up for grabs.
Womenswear brand Ameri joins forces with Wrangler, the jeans brand born in 1947 as the world's first to be created by a designer, on a two-piece denim collaboration built around this season's "Drive" theme, arriving September 29 at Ameri's web store and its directly-run stores.
Gamers, the anime and game merchandise store chain operated by Card Lab Co., Ltd., has opened pre-orders for Atelier Karia, the newest entry in the Atelier series, ahead of its February 25, 2027 release, alongside an exclusive bonus-packed "Together with Karia" set.
Kumamoto Manga Arts is adding a new manuscript option to its popular pen-inking workshop, letting fans ink a scene from Diary of Our Days at the Breakwater with a professional G-pen and take home a framed piece of their own artwork.
Bvlgari has released a video across social media introducing the Octo Finissimo Dual Time x Vianney Halter, a limited-edition timepiece and the brand's first movement collaboration, created with independent watchmaker Vianney Halter and unveiled at Geneva Watch Days in September 2026.
Chacott Cosmetics is bringing back its well-loved "Moist Series" base makeup with enhanced hydration from fermented manuka honey and collagen, including a new "Finishing Powder Moist CA" with fine pearl shimmer, arriving September 11 in limited quantities at Chacott's stores, online shop, and select retailers nationwide.
LTR Co., Ltd., a subsidiary of CL Holdings Co., Ltd., is opening the "Chainsaw Man Cafe," modeled after Crossroads, the coffee shop where Reze works, for a limited time in Tokyo and Nagoya from October 1 and in Osaka from October 8, 2026.
Chichibu's nighttime light-up walk moves into autumn for the first time this year, running on Fridays, Saturdays, Sundays, and public holidays from September 18 through November 30, with illuminated shrines and temples, a projection-mapped umbrella dome, free lantern rentals, and an Instagram photo contest, marking the finale of the once-in-12-years Chichibu Fudasho Year of the Horse Grand Opening.
At Kokuei Takino Suzuran Hillside National Government Park near Sapporo, cosmos flowers are just starting to bloom in the upper Country Garden. Around 700,000 blooms across 21 varieties will soon color the hillside pink for Cosmos Festa 2026, running September 12 to 27 with autumn craft, food, and music events.
Dashi Okume, an additive-free dashi specialty store rooted in a Toyosu Market dried-goods wholesaler founded in 1871, will open its first Kanagawa Prefecture location at Yokohama Bay Quarter in December 2026, bringing original miso, seasonings, and a made-to-order dashi blending service.
EXNOA LLC announces that starting September 8th, DMM GAMES' "LEGEND CLOVER" introduces alchemist Nicolas Flamel, who fought alongside the hero Roland, as a new limited-time legend, alongside the "Yearning for a Distant Time" event.
Az Maker's online shop CharaON! has started taking preorders for a new lineup of TV anime Dr. STONE goods, including a rib-trim long sleeve T-shirt, a hybrid towel with can badge, a character rubber mat, hologram can badges, acrylic character stands, and a prism visual collection.
SAC'S BAR is releasing a Dragon Ball collection featuring embroidered nylon and canvas bags alongside an embossed suitcase, available from September 15, 2026 at SAC'S BAR Group stores and the SAC'S BAR ONLINE STORE.
emmi is releasing its adidas Originals collaboration sneaker, the "TOKYO W EMMI," with early sales starting September 10 at select Tokyo stores, where shoppers can also join a shoe-accessory customization event before the nationwide release on September 17.
From October 17, FAUCHON Hotel Kyoto is taking reservations for its 2026 Christmas lineup, including four original cakes, three hotel-made stollen with a new matcha and chestnut Premium flavor, and a chocolate Santa's Shoe.
Starting September 16, 2026 (Wednesday), Fortnum & Mason is opening its first Japanese tea stand inside GRANSTA TOKYO, the underground shopping area within JR Tokyo Station's Marunouchi ticket gates, as its existing store there returns from a renovation-related closure with a new takeout-style format and grocery corner.
FRANÇAIS is releasing Season's Mille-feuille Millefête, a new limited-edition mille-feuille layered with the flavors of autumn's harvest, in Caramel Raspberry and Sweet Potato Hazelnut, starting Friday, September 11, 2026.
Fujiya is releasing a tray gummy shaped like Peko-chan and Sanrio Characters, with each pack including one randomly inserted glossy sticker chosen from 20 Heisei-retro designs. The gummy goes on sale nationwide on September 15, 2026.
From September 11 to 27, 2026, The 30th Dining Bar at Futakotamagawa Excel Hotel Tokyu offers a limited-time set meal and dessert menu spotlighting venison, mushrooms, soba, and grapes sourced from Nagano City and Ueda City in Nagano Prefecture.
Ginza Tatsutano, a Japanese sweets shop founded in 1895, is opening a new location in Yokohama Motomachi on September 14, relocating from its revival shop in Jiyugaoka and returning to a city where it once ran two stores.
AKROS is releasing an official Girls Band Cry hooded jacket that faithfully recreates the one Nina Iseri wears in the anime, with pre-orders opening September 8, 2026 through the AKROS official website and Animate Online and sales beginning in January 2027, priced at ¥16,500 (tax included) in unisex sizes M to XXL.
A GIRLS und PANZER das FINALE Newtype Online Lottery goes on sale via Kujibikido starting September 15, 2026, featuring illustrations previously published in Monthly Newtype magazine across a prize lineup of tapestries, acrylic stands, clear posters, keychains, and can badges.
GLAMP DOME Ise-Kashikojima in Mie Prefecture is running a "Halloween Gacha," a no-loss draw that guarantees a coupon worth at least 3,000 yen, usable on stays from September 24 to October 31, 2026, alongside a guests-only Halloween Fair throughout October.
Grand Prince Hotel Hiroshima hosts a one-night-only pairing dinner on October 3, 2026, featuring Executive Chef Masahiro Nishisaka's first dinner event alongside Hayashi Shuzo, an IWC2026 trophy-winning sake brewery.
From September 9 to 22, 2026, Hankyu Umeda Main Store's 1st Floor Bag Gallery hosts a fall bag feature built around this season's key silhouettes, from relaxed hobo and slouchy shapes to East-West and barrel bags, alongside deep autumn colors and suede and fur textures.
Hikari Miso is holding a free tasting and special sales event for its refreshingly tangy amazake HARE NOCHI KOJI at three Tokyo bathhouses—Myohoyu, Nippori Saito-yu, and Tennen Onsen Takarayu—starting September 8, 2026.
The rhythm and adventure mobile game HATSUNE MIKU: COLORFUL STAGE! added the new original song "Seikai" on September 6, 2026, and is currently running two in-game campaigns — the "After the Fire" event through September 12, and the "Shady Stare Gacha" featuring three new ★4 members with Live Costumes.
Sanseido Bookstore Nagoya Main Store is hosting a Kabahiko Park and Recovery Cafe pop-up tied to Michiko Aoyama's novel The Healing Hippo of Hinode Park from September 9 to 23, 2026, alongside the debut of original Kabahiko merchandise including a T-shirt, keychain, and tote bag.
A new Hello Kitty mini shoulder bag collection from E-COME Group goes on sale from mid-September, featuring a vintage-look faux leather design, versatile 2-way handbag and shoulder-strap styling, and a choice of three colors — brown, black, and pink.
unify's Hello Kitty 2-way tote bag has returned to stock by popular demand, featuring delicate 3D embroidery in light gray and navy, a lightweight water-repellent nylon body, and an adjustable rope strap that switches between a shoulder bag and a mini tote.
Contents Seed Co., Ltd. is opening post-event mail order sales for merchandise from the Honey Trouble POP UP SHOP, previously held at Ikebukuro P'PARCO, through the THE Chara online store from September 8 to September 28, 2026.
A 1/8 scale completed figure of Bronya Zaychik from Honkai Impact 3rd, "Outstanding Attitude Ver.," is now available for pre-order at hobby retailer AmiAmi. The figure is priced at 9,240 yen (tax included), with a planned release in July 2027.
Suntory will release a new limited-edition Horoyoi flavor, Roasted Apple, available nationwide from November 4, 2026.
Pre-orders are now open on the CharaON! online shop for a range of TV anime I Want to Love You Till Your Dying Day merchandise, including a rib long sleeve T-shirt, T-shirt, B2 tapestry, character rubber mat, acrylic character stand, and clear file featuring Sheena, Mimi, Seiran, and Ali.
IKEPOD, the Swiss watch brand known for challenging convention through bold industrial design, is releasing the MINIPOD, a new rectangular model that carries forward the design philosophy of its 2001 Manatee, in eight colorways from September 9.
Janu Tokyo at Azabudai Hills welcomes autumn with a Tea Trolley Afternoon Tea and Marron Afternoon Tea at Janu Lounge & Garden Terrace, three new sweets at Janu Patisserie, and an "Autumn Harvest on Terrace" free-flow plan at Janu Mercato.
Air race world champion Yoshihide Muroya will perform a free aerobatic air show over the Seto Inland Sea at Sunport Takamatsu on October 3, his first flight over Kagawa in seven years, as the opening-weekend highlight of the 14-day KAGAWA OKTOBERFEST 2026.
Kawagoe Prince Hotel is taking reservations from September 8 for a five-cake 2026 Christmas lineup themed "Celebrate & Share," including a 35th-anniversary cake made with Saitama's Amarin strawberries.
A limited-time Kawaii Uso no Kawauso collaboration café, Nun Nun Bakery Café, opens at R.O.STAR Seaside Terrace in Aqua City Odaiba from October 1 through November 9, 2026, featuring character-themed food, desserts, drinks, and original novelty goods.
AmiAmi is now offering pre-orders for the FORM-ISM KINGDOM HEARTS II Axel completed figure from Square Enix, capturing Axel in a dynamic pose with his coat billowing. It is priced at 11,000 yen (tax included), with release scheduled for December 2026.
Kobe no Tobira, the Kobe Tourism Bureau's platform for locally organized tourism programs, has begun selling four autumn tours that take visitors deep into Kobe's lesser-known history and culture, from a hot spring town and a mountain castle to a historic port district and a residence on track to become Japan's first National Treasure house.
As nodoguro (blackthroat seaperch), a prized San'in autumn delicacy often compared to fatty tuna, nears peak season, Kyukamura Hiruzen Kogen begins selling a limited-time autumn stay plan on September 1 pairing its evening buffet with a seared nodoguro rice bowl, fish bone soup, and a complimentary salt-grilled nodoguro plate for adult guests.
Swiss premium chocolate brand Läderach is releasing a new autumn collection inspired by the forests of Switzerland from September 18, 2026, featuring a fox-shaped chocolate assortment and its signature FrischSchoggi Stick in autumn-colored packaging.
WEMADE's MMORPG Legend of YMIR added new "Conqueror Showdown" content in its September 8 update, giving winning clans a fresh crown-battle showdown after server wars, alongside new legendary armor, a collection substitute-item system, and a Twitch Drops event.
LET IT DIE: INFERNO enters Season 4 with a full PvE overhaul, a new stage-selection system, and two new weapons, backed by a limited-time 60% off Steam sale, while the original LET IT DIE relaunches as a standalone offline version following the end of its online service.
Merchandise from the Love Live! Nijigasaki High School Idol Club Festival, held at ODAIBA Gamers and other locations, is now available for post-event mail order through the THE Chara online store, with a water balloon-themed lineup including clear snaps, can badges, acrylic figures, and more available to order from September 8 to September 29, 2026.
LOVEBOAT is releasing a new brand-logo hoodie from late October, updating the Y2K style of late-1990s and 2000s Shibuya gyaru culture with a modern oversized silhouette and street-inspired look, available in two colorways with a large logo print across the front.
Maison de FLEUR's 2026 anniversary collection, "Gâteau Buffet," brings 14 cake- and strawberry-inspired bags, pouches, and accessories to stores and STRIPE CLUB from September 18, alongside a lottery, novelty gifts, and Instagram and LINE campaigns.
Mesm Tokyo, Autograph Collection is serving a strawberry and pistachio "Layered Parfait — Shimmer of the Champs-Élysées" at its 16th-floor Whisk bar and lounge from October 1, 2026 to January 8, 2027, inspired by the glittering autumn streets of Paris's Champs-Élysées.
Yakitori Izakaya Minorido in Gifu City has introduced a new menu from September 8, featuring dishes built around Gifu's local ingredients with the restaurant's own playful spin, for everything from a casual solo drink to a full banquet.
From September 12 to November 4, Sanrio's Cinnamoroll teams up with Mishima Skywalk in Shizuoka for a limited-time collaboration featuring exclusive merchandise, collab drinks, photo spots dotted across the 400m suspension bridge, and a lottery high-five event.
RISTORANTE E'VOLTA -il cielo- on the 16th floor of Mitsui Garden Hotel Ginza Premier is serving a fall-limited afternoon tea built around Japanese chestnut, sweet potato, and pear, available from September 9 to November 10, 2026, with sweeping views over Ginza.
Miyako Resort Shima Bayside Terrace in Shima City, Mie Prefecture is fully renewing its breakfast menu from November 10, 2026, with a Japanese and Western lineup built around Mie Prefecture ingredients such as Matsusaka beef, Ise madai sea bream, and local eggs.
T-Two-O adds a new heather gray colorway to its Moomin horizontal shoulder bag, a soft muted gray designed to blend into autumn and winter outfits, with room for a 500ml bottle, multiple pockets, and a matching embroidered mini pouch.
Kobe Port Tower opened reservations on September 8 for entry tickets to "Moomin x Kobe Port Tower — a part of KOBE," a citywide Moomin-themed sightseeing event running October 10 to November 30, 2026, with two collaboration rooms at Hotel Okura Kobe also bookable from the same day.
mudae. by Justin Lee, the 12-seat dessert bar at Conrad Osaka's C:GRILL, begins serving a new autumn menu on September 9, 2026, featuring apple and miso popcorn, maitake with citrus and Pedro Ximénez sherry, and Shine Muscat with sudachi and dill.
An online lottery for "Mushoku Tensei: Jobless Reincarnation Season 3" launches on Kujibikido on September 15, featuring newly drawn illustrations of the characters in cheer girl outfits across a lineup of prizes, priced at 770 yen per draw.
Starting September 12, the long-established Toyama confectionery shop Nakao Seigetsudo celebrates the season with its Autumn Chestnut Festival, a lineup of four chestnut treats — daifuku, dorayaki, monaka and okowa — available at its stores in Takaoka and Toyama through the end of November.
The Hibiya Library & Museum in Tokyo is holding the Nara Ittobori Exhibition from December 19, 2026 to January 17, 2027, bringing together around 40 works and tools by leading artists of this thousand-year-old Nara woodcarving tradition.
Fukuoka PARCO is hosting the NARUMIYA CHARACTERS POP UP SHOP from September 18 to 30, 2026, offering region-exclusive merchandise plus a collaboration cafe menu and character-themed decor at select in-mall restaurants.
At NEMU RESORT in Mie Prefecture's Ise-Shima area, Dining Satoyama inside Hilltop House is serving a lemon-flavored cheesecake shake made from surplus batches of Toba Hotel International's signature cheesecake, turning what would otherwise be discarded into a refreshing new treat through September 23, 2026.
KAPOK JAPAN will debut NEO DOWN KAPOK® BEYOND, a new loft insulation made entirely from kapok fiber, at the "NOT A DOWN" launch event in Minami-Aoyama, Tokyo, on October 6 and 7, 2026, where a signature down jacket using the material will also make its first public appearance.
From September 9 to November 10, 2026, the flower cafe Nicolai Bergmann NOMU azabudai in Azabudai Hills is serving a limited-time autumn lineup, including a Sweet Potato Spice Muffin, a Mont Blanc Chai Latte, and a Caramel Apple Latte.
Nijigen no Mori on Awaji Island, Hyogo Prefecture, is holding its seasonal program AUTUMN RUSH!! from September 18 to November 30, 2026, bringing autumn-only content to five attractions, including Godzilla Interception Operation and the Attack on Titan THE NIGHT WALK, alongside a new one-day AUTUMN RUSH PASS that covers all five.
From October 1, the patisserie Nina at The Ritz-Carlton, Tokyo — led by Nina Métayer, named World's Pastry Chef 2024 — introduces a new autumn pastry lineup featuring seasonal apples, chestnuts, and buckwheat, including a Japan-exclusive baba made with matcha and the hotel's original Japanese whisky.
A candy factory-themed pop-up shop featuring Opanchu Usagi's new "CANDY PANICHU!" artwork returns to LaLaport Ebina from September 14 to September 25, 2026, with original merchandise, a costumed character greeting and photo session, and purchase bonuses.
OSAJI is fully renewing its aging care series under the new name hisn, updating the formula and packaging across all six products, with four moisturizing items newly confirmed to reduce the visibility of fine dry lines when the series launches nationwide on November 25, 2026.
Lifestyle brand Out n About holds a limited-time pop-up at Atre Ebisu's Fontaine Terrace from September 15 to 27, 2026, offering an early release of its first vegan leather bag series along with colorful totes, lifestyle goods, and a purchase gift.
From November 1 to 30, 2026, The Prince Park Tower Tokyo is offering two rickshaw tour plans through Shiba Park, stopping at Zojoji Temple and other historic sites while taking in fall foliage and views of Tokyo Tower, followed by seasonal dining at the hotel.
The Chiba-based shop known for handmade chocolate made with marshmallows and dried fruit, plus okaki rice crackers from its sister company, opens its first Tokyo store on the 2nd floor of Machida Marui on September 15, 2026.
From October 1, Pullman Tokyo Tamachi is taking reservations for its 2026 Christmas cake lineup, led by the new eight-layer "La forêt d'or" alongside the classic Christmas Hall Cake, plus two seasonal treats at KASA GRAB & GO.
Kotobukiya's 1/8 scale completed figure of Renne Bright from the Trails series, wearing her outfit from The Legend of Heroes: Trails through Daybreak II, is now available for pre-order through hobby retailer AmiAmi at ¥25,300 (tax included), with release planned for April 2027.
All-Day Dining Remone at Rihga Royal Hotel Osaka is hosting an Autumn Harvest Sweets & Lunch Buffet and an Autumn Italian Dinner Buffet from September 28 to November 30, 2026, featuring a debut Shine Muscat Napoleon pie, playful look-alike sweets, and a tour of Italian regional dishes.
The final performance of Root's first solo live in roughly six years, held at Yoyogi National Stadium First Gymnasium, will stream exclusively on ABEMA PPV on September 11, with viewing tickets already on sale and a bonus behind-the-scenes video included.
Starting Wednesday, September 16, 2026, Royal Host offers a limited-time lineup of autumn parfaits and desserts built around sweet potato and chestnut, including a hoji-cha scented sweet potato parfait and a cassis chestnut brûlée parfait. Guests can also join a website poll to vote for their favorite autumn flavor.
Sanrio Sports, the golf wear and goods line blending Sanrio characters with World's apparel expertise, rolls out its 2026 fall/winter collection from September 9, with limited-time pop-up stores opening in Tokyo, Osaka, and Nagoya from September 23.
On Saturday, October 24, 2026, Sapporo Prince Hotel will open its 28th-floor Sky Room for a one-day workshop where guests craft an original wooden clock from Hokkaido-grown birch while taking in views of Sapporo's autumn foliage, followed by a specially designed seasonal dessert and drink.
Following a sold-out debut in June, SAPPORO STREAM HOTEL's 7th-floor bar is bringing back its Jazz & Parfait Night on October 7, this time starring a rare, gold award-winning strawberry from Hokkaido's Shimokawa Town making its Sapporo debut alongside live saxophone and piano jazz.
Sasayama Joka-machi Hotel NIPPONIA, operated by Kazeno Heritage in Tamba Sasayama City, Hyogo, has partnered with SASAYAMA COTTON BASE to offer a new stay-and-craft experience of cotton ginning, hand weaving, and dyeing with Tamba black beans and chestnuts, available from September 8 to December 26, 2026.
Ikebukuro HUMAX Cinemas and Shibuya HUMAX Cinema are celebrating director Satoshi Kon's birthday month with 4K remastered screenings, guest talk events, and a pop-up shop running from October 9 through November 15, 2026.
Sengoku † Koihime Online ~Ouen Shinshi~ marks its 5.5th anniversary on September 23, 2026, with a special story event and warlord pickup gacha through September 15, plus a deluxe campaign offering up to 140 free step-up gacha pulls through October 6, 2026.
Seven-Eleven Japan is rolling out two limited-quantity autumn ice creams nationwide — a honey sweet potato brulee waffle cone from September 8, and a Japanese chestnut mont blanc ice bar co-developed with Ginza Sembikiya from September 15.
Seven-Eleven adds two indulgent "reward ice cream" treats for autumn nights, Lotte Anzutsumi with ice cream wrapped whole in red bean paste and a GODIVA-supervised frozen chocolat ice made with Belgian chocolate, both rolling out at stores nationwide in September.
A limited-time Sgt. Frog × Sanrio Characters pop-up store, featuring collaboration items pairing Hello Kitty and other Sanrio Characters with the Keroro Platoon, runs September 11 to 23, 2026, at Ekimaru A La Mode's JR Kyoto Station West Exit location, with novelty items for qualifying purchases.
From October 1, 2026 through February 15, 2027, Shinagawa Prince Hotel celebrates the 40th anniversary of Chibi Maruko-chan's original manga with its first Chinese cuisine collaboration, offering a character-themed afternoon tea, lunch set, and ramen at Chinese Restaurant Shinagawa Daihanten, plus flower-shaped breads at Boulangerie Shinagawa, along with a stamp rally and limited stickers.
Takara Shuzo is releasing its autumn-winter limited "Sho Chiku Bai" Kanzake, a warmed-sake blend in a 1.8L paper carton designed for easy home enjoyment, nationwide from September 29, 2026.
Shueisha Games is bringing a playtest version of JUJUTSU KAISEN RUMBLE: SURVIVATON and a demo of UN:Me to its Tokyo Game Show 2026 booth, with original novelties for visitors and live e-sports commentary broadcast on the booth screen during matches.
Sigma's new 85mm F1.2 DG | Art lens pairs the brand's brightest-ever aperture at this focal length with a compact, lightweight design, arriving in L-mount and Sony E-mount versions on September 30, 2026.
Six Senses Spa Kyoto is welcoming two visiting wellness practitioners this fall — Italian bodywork healer Govinda Chiesa from October 1 to November 4, and Japanese WATSU pioneer Yukako Ogasawara from November 6 to 23 — bringing sessions previously offered at Six Senses properties worldwide to both hotel guests and local residents in Kyoto.
A production committee including Konica Minolta Planetarium has turned the JAXA booth footage that drew crowds at Expo 2025 Osaka, Kansai into a full-dome planetarium film with a substantially expanded story, and science museums and planetariums across Japan are beginning screenings from early September.
Starbucks Corporation and Suntory Beverage & Food are introducing "COFFEE SIGNATURES BLACK" and "COFFEE SIGNATURES ESPRESSO&MILK," a bottled coffee series made with espresso roast beans, nationwide from September 15 — Starbucks' first new bottled coffee lineup since 2015.
Scottish leather brand STRATHBERRY is holding a limited-time pop-up store at Isetan Shinjuku from September 9 to September 29, 2026, showcasing its Mosaic, Kite, and Tote collections along with Corda, a new line from its 2026 fall/winter collection.
A limited-edition three-way collaboration between Suica's Penguin, travel media brand cotrip, and bag brand Kitamura brings the "Multi-Way Bag for Traveling with Suica's Penguin" to GRANSTA MALL this November, with only 500 pieces produced across two colorways.
Suntory is turning its canned jasmine shochu green tea mix into a year-round, nationwide product, with the "Matsurika Green Tea Mix (JR) Can" set to expand beyond its convenience-store-only debut and hit store shelves across Japan from November 4.
Suntory is releasing "Additive-Free Delicious Wine. Sparkling <Fragrant Luxury Fruit>" nationwide for a limited time from November 4, a white sparkling wine bursting with the fruitiness of white grapes, mango, and peach in a gold-toned can.
Takara Shuzo's new "Gyugyugyu" non-alcoholic sour, made with whole-fruit puree in Peach, Lemon, and Grapefruit flavors, goes on sale nationwide from October 6, 2026.
Thank You Mart is releasing Halloween collaboration merchandise featuring Casper, Hot Stuff the Little Devil, and Chucky, with all items priced at ¥390 (¥429 tax included). In-store sales begin in stages from late September 2026 at Thank You Mart locations nationwide, and online pre-orders open on September 9, 2026 at 12:00 PM.
New That Time I Got Reincarnated as a Slime acrylic character stands and an acrylic coaster with stand are now available for pre-order on the CharaON! online shop.
From September 9 to 22, 2026, Hankyu Umeda Main Store's Koto Koto Stage 12 hosts THE CURATED TIME (時を、美しく重ねる。), a limited-time event featuring six jewelry, fashion, beauty, and sweets brands, including several appearing at Hankyu Umeda for the first time.
Tohoku Food Marathon 2027 will be held in Miyagi Prefecture's Tome City on Sunday, April 18, 2027, with runner entries opening at midnight on September 12, 2026. The 2027 race adds a new travel package linking Tome, Minamisanriku, and Kesennuma for international runners, fuller use of an AI concierge platform, and five race categories for runners of every level.
From October 1 to November 30, 2026, the Japanese restaurant Shimizu at Tokyo Prince Hotel is serving a limited-time "Japanese Afternoon Tea – Autumn Sweets with Minamoto Kitchoan," pairing seasonal wagashi from the long-established confectioner with washoku savories such as temari sushi and domestic beef steak.
TOKYO STATION CAFE -THE NORTH DOME-, set inside Tokyo Station's century-old red-brick Marunouchi North Dome, is offering a weekday-only "Premium Afternoon Tea" packed with autumn flavors from September 14.
Tsukiji Chitose's seasonal Yaki-imo Mochi is back, wrapping soft Ayamurasaki sweet potato mochi around a rich Tanegashima Anno sweet potato filling blended with condensed milk, egg yolk, and butter for a sweet-potato-pie-like flavor. Available for a limited time at two Haneda Airport locations.
Cosmetics brand VECUA Honey is renewing its Wonder Honey Toro Toro Hand Cream lineup on September 8, 2026, adding a new nail-care ingredient, two new scents, and refreshed packaging while keeping its signature light, non-sticky moisture.
NatureLab's WetBrush, loved in more than 70 countries, is releasing a new styling brush that combines detangling and shine-boosting bristles, arriving at Loft stores from September 10 ahead of a nationwide rollout on November 1.
Seaside villa subscription service WITH SEA is partnering with food select shop DEAN & DELUCA to offer curated wine, pasta, and soup for in-villa kitchens along with welcome amenities, starting at WITH SEA Manazuru on September 8, 2026 ahead of a rollout to more properties.
World of Warships marks its 11th anniversary with a major content update featuring anniversary activities, a themed Event Pass, and the early-access Japanese cruiser Kurama, while World of Warships: Legends opens its autumn season with a new campaign and returning events.
From September 25 to 27, 2026, Lotte holds its first "Yukimi Daifuku Everyone's Moon-Viewing Party" at Sankaku Hiroba in the Shinjuku Sumitomo Building, with a giant moon photo spot, mochi-pounding, a lantern-launch experience, otsukimi-themed food trucks, and collaborations with Imuraya and ice cream critic Iceman Fukutome.
Accessory brand 33club has joined forces with shoe brand THREE TREASURES on its first-ever footwear collection, with a pre-order display at LAPIN ET HALOT in Omotesando running September 12 to 15 and online pre-orders opening the same day.
Acqua di Parma's flagship boutique at GINZA SIX will reopen on September 18, 2026, with a renewed space incorporating design by Dorothée Meilichzon that expresses the brand's Italian Art of Living through fragrance, design, and Japanese-inspired craftsmanship.
A new Bowl is joining the Showa-retro tableware series ADERIA RETRO on September 11, 2026, in six designs - a compact, rounded piece well suited to cereal, salads, desserts, and everyday use at the table.
From September 14, 2026, Alain Ducasse Chocolat Paris rolls out an autumn-winter collection at Le Salon, the dessert salon attached to its Nihonbashi Tokyo Atelier, headlined by the chocolate-filled afternoon tea Le Goûter alongside seasonal desserts such as Cabosse Chocolat and Sablé Marron Myrtille, each built around rich cacao and the flavors of fall.
From September 10 to 16, 2026, Earl Grey specialty shop & EARL GREY sets up a limited-time stand at Matsuzakaya Ueno's Autumn Delicious Food Fair, offering its event-favorite soft serve flavors alongside the buzzy "butter mochi" sweet in four varieties.
Kintsugi artisan Sho Takeshita's brand ANYTSUGI has released the Simple Kintsugi Kit -kumo-, a lacquer-free kit that lets people repair broken tableware in a single day and use the mended pieces as food-safe dishware afterward.
Asahi Beer is adding a new lemon-ginger flavored canned RTD to its "Mirai no Lemon Sour" lineup, on sale in limited quantities from October 20, while the brand's Original and Koime (rich flavor) variants move to year-round sale from the same day with a refreshed package design.
A special site for Astrae Oratio, the upcoming title from Dynamis One, goes live ahead of TOKYO GAME SHOW 2026, revealing booth imagery, a world-first playable demo split between Scenario and Battle modes, the "Scenario Screening – Prologue" stage program, and a new "Prologue Digest PV" set to premiere on the show's opening day.
arma bianca has opened pre-orders for Ani-Scent incense sticks featuring Eren and Levi from TV anime Attack on Titan through AMNIBUS, an online shop for original anime and manga merchandise, with orders starting Monday, August 31.
Attipas debuts three new baby shoe designs styled after firefighters, police officers, and animals like capybaras and raccoons, arriving September 8 in charcoal, navy, and muted fall/winter tones.
be GELATO, a frozen-dessert lab in Tokyo's Morishita, is opening "Open Lab | Gelato Shave" for four days in September 2026, offering two Nordic-inspired shaved ice and gelato creations built around Scandinavian coffee culture and Finland's forest berries.
On September 9, Bensaiten moves its Nihonbashi fruit daifuku shop to Coredo Muromachi Terrace, launching a store-exclusive strawberry daifuku trio and a 10-day giveaway of Shizuoka Crown Melon daifuku for the first 100 customers each day.
Bungo and Alchemist has launched the limited-time Shoso "Radiant White Part 1," offering new Royal Costumes for Fitzgerald, Kunikida Doppo, Tolstoy, and Ito Sachio, running through September 14th, 2026.
A Birthday Online Fair for Buying a Classmate Once a Week opens September 10, offering newly drawn merchandise by original illustrator U35 and a purchase bonus SS card written by 羽田宇佐.
かにじぇんぬ 金沢, a live-crab restaurant from Osaka's QRAUD Inc., opened in Kanazawa's Nishi Chaya district on September 7, 2026, with a course comparing beni-zuwai crab and Noto hair crab, plus a private option pairing seasonal crab with a Kanazawa geisha performance.
Chiikawa Pocket, the first smartphone app based on Chiikawa, is rolling out a new "mini POP UP STORE" series across Japan, kicking off in Sapporo from September 18 to October 4, 2026, with previously released items, the third round of official goods, and two purchase bonuses for shoppers.
COCO VILLA Rokkosan, a new whole-villa rental on more than 6,500 square meters of forest in Kobe's Rokko mountain area, went on sale on September 2, 2026 as the 53rd property in the COCO VILLA Owners fractional-ownership program, with a private sauna and jacuzzi room; the first shares sold out the same day and the property is now taking waitlist registrations.
From September 19 to 27, 2026, Courtyard by Marriott Shin-Osaka Station's Dining & Bar LAVAROCK will serve a five-course Silver Week lunch, "Autumn Harmony," pairing Angus beef ribeye with herb-marinated beltfish for 3,800 yen.
CREA Village's Fujieda Olive Garden in Shizuoka Prefecture is holding "Olive Harvest Festival 2026" over five days from October 24 to November 3, 2026, letting visitors pick olives, tour the on-site oil press, taste freshly pressed Novello oil, and enjoy a limited pairing course made with local Shizuoka ingredients.
Dragon Quest 40th Anniversary Exhibition "DRAGON QUEST the DIVE" will run at Grand Front Osaka from January 26 to March 14, 2027, following a sold-out Tokyo engagement that drew more than 90,000 visitors, with presale tickets for the immersive VR attraction opening September 8.
Furuyu Onsen ONCRI in Saga will hold a Yakuzen Miso-Making Workshop on October 29, 2026, combining hands-on fermentation, a light meal, and a soak in its hot spring.
Furyu's new no-miss lottery, Furyu Kuji Esther Bunny Cake Dreams, goes on sale from September 19, 2026, offering a cake-themed lineup of plush toys, a tote bag, and other original items across seven prize tiers plus a Last Get bonus prize.
For 23 days from September 1 to 23, 2026, GALA Summer Park at GALA Yuzawa in Niigata Prefecture is offering discounted admission and activity tickets to Niigata residents, alongside a new flower maze, a 4WD off-road RC car course, and its popular Panorama Coaster.
Bandai Namco Experience and Bandai Namco Amusement are opening the Gashapon Bandai Official Shop inside Apita Toyama Higashi in Toyama City on September 11, 2026 (Friday), bringing the capsule toy specialty store brand's nationwide store count to 300.
From October 2026, Ginza Chinese restaurant GINZA Shinfuen is offering a limited-time Shanghai crab menu built around its signature 熟酔蟹 (Steamed Drunken Shanghai Crab) specialty, with two course options and a la carte dishes pairing the crab with Yamagata beef, matsutake mushroom, shark fin, and abalone.
Sixteen Gokurakuyu and RAKU SPA locations team up with "Star Detective Precure! The Movie" from October 1 to October 20, 2026, featuring themed baths, exclusive merchandise, collaboration menus, and more.
An online lottery for TV anime "Goodbye, Lara" has launched on DRAW!DRAW!, featuring prizes such as an acrylic stand clock, aurora acrylic stands, A3 posters, and aurora can badges, priced at 770 yen per draw.
Garden Dining at Grand Nikko Tokyo Daiba will run a limited-time "Autumn Premium Harvest Festival" buffet on Fridays, Saturdays, Sundays, and public holidays from October 2 to November 29, 2026, featuring chef-carved domestic beef roast beef, matsutake mushroom rice, and a build-your-own salmon and ikura rice bowl.
Hakata Marui is hosting the "2nd Yarn Fest in Hakata Marui" from September 17 to 23, 2026, gathering yarn and handmade goods shops along with hands-on knitting workshops, including a special session led by comedian Aipa Takizawa.
The SOS Exhibition, marking the 20th anniversary of the TV anime The Melancholy of Haruhi Suzumiya, moves from Tokyo to ラクバスホール in Osaka's Abeno district from November 21 to December 13, 2026, featuring rare production materials, photo spots recreating the SOS Brigade clubroom, and new original merchandise.
Nagoya Sakae Mitsukoshi is holding its first HARUKIRU exhibition from September 16 to 27, 2026, displaying around 50 artworks crafted from everyday packaging such as confectionery boxes, alongside a hands-on workshop for MI Card members.
THE HIRAMATSU KARUIZAWA MIYOTA is holding a Shinshu Wine Week from October 2 to October 9, 2026, offering a limited-time pairing dinner stay plan along with daily salon tastings introducing the wines of Nagano Prefecture.
Hotel Indigo Inuyama Urakuen is marking the 2026 holiday season with "Inuyama Christmas Story," featuring a limited-time Christmas dinner course, a Christmas stay plan with an original crest-motif cake, and a sustainable Christmas tree crafted by artist Seiya Kaji from reclaimed materials.
Tea & Cocktail "Garden Lounge" at Hotel New Otani (Tokyo) is holding the "Super Sweets Buffet 2026 — Chestnut & Grape" from September 1 through November 30, 2026, featuring chestnut and grape sweets, 17 original sandwiches, hot dishes, Shine Muscat drinks, and a two-day Silver Week JAZZ Night Buffet.
Hotel New Otani Osaka's "2027 New Year Package" has seen brisk reservations since bookings opened on August 30, as a weak yen and a shorter year-end holiday push more travelers toward a luxury domestic stay instead of an overseas trip. The hotel offers six plan options from one night to four nights, combining traditional New Year events, family-friendly activities, and a full lineup of seasonal dining at its location beside Osaka Castle.
Hotel Okura Tokyo Bay will host a limited 6-day Grand Sweets Buffet themed around Halloween's Sweet Temptation, featuring desserts made with autumn ingredients such as chestnut, purple sweet potato, pear, and persimmon, from October 26 to 31, 2026.
Bar & Restaurant COCONOMA at Hotel & Residence Roppongi is serving a Halloween-themed "Autumn Fruit Afternoon Tea" from October 1 to October 31, 2026, featuring playful sweets and drinks built around Kyoho grapes and Shine Muscat.
imprimo has added a Chihuahua silhouette charm to its pet jewelry line, following earlier Dachshund and Toy Poodle designs, with sales starting September 7, 2026 through the imprimo official site.
AnimeFesta, the anime-streaming subscription service operated by WWWave Corporation, is set to begin exclusive streaming of Indian Summer — a manic slapstick rom-com about a maid robot and her maniac master — starting September 14, 2026.
Roast Beef Kamakurayama's Yokohama Sky Building location is offering a limited-time 2026 autumn course featuring roe-bearing ayu (sweetfish) alongside the restaurant's signature black wagyu fillet roast beef, enjoyed with panoramic night views from the 29th floor.
Karuizawa Marriott Hotel will hold a one-night Makers Dinner called "The Art of Fermentation" on November 21, 2026, pairing six wines from Six Cloves Wines and Karuizawa Anne Winery with a six-course menu built around Nagano's fermented ingredients, alongside a talk session with both winemakers.
Kenmin Dining, the Kobe restaurant famous for its long lines, is holding its first Greater Tokyo area department store event at Yagihashi Department Store in Saitama from September 9 to 14, serving live-cooked yakibifun rice noodles alongside a sale of Kenmin Foods' signature products.
Kirakuni. Gifu Tamamiya, a seafood izakaya from Talga Inc., opened in Gifu City's Tamamiya area on August 30, 2026, serving market-fresh seafood dishes including its signature kobore-zushi, hamayaki, and creative maki rolls across 58 seats with seven private rooms.
A limited-time pop-up from KOJIMA PRODUCTIONS and PARCO's game label PARCO GAMES, KOJIMA PRODUCTIONS × PARCO GAMES STRAND STORE, opens on the 9th floor of Shinsaibashi PARCO from September 19 to October 12, 2026, bringing together more than 15 brand collaborations, original merchandise, exhibits, and a collaboration menu built around the "STRAND" theme of DEATH STRANDING.
AMNIBUS, an online store selling original anime and manga merchandise, has started accepting pre-orders for six types of Kuroko's Basketball products, including chibikoro trading acrylic stands and B8 hard cases.
Lancôme's JUICY TUBES lip gloss is expanding well beyond its department store counters and official online shop, rolling out to 55 semi-self-service and select cosmetics stores across Japan in response to customer demand.
LECIEN Corporation is holding the LECIEN Embroidery Exhibition 2026 in Tokyo's Omotesando from October 23 to 25, 2026, featuring work from an open call that drew 509 applicants, alongside pieces by professional embroidery artists, artist talk shows, and a collaboration with Bunka Fashion College.
AMNIBUS, an online store specializing in original anime and manga merchandise, has started accepting pre-orders for four A Livid Lady's Guide to Getting Even product lines, including Trading Can Badges, Trading Ani-Frame illustration cards, BIG Acrylic Stands, and A3 Matte Posters.
LOULOU WILLOUGHBY's "DESSERT" collection pop-up runs at Isetan Shinjuku's Center Park from September 9 to 15, featuring colorful new pieces, pre-release items, and a special Instagram Live shopping session.
AMNIBUS, an online store selling original anime and manga merchandise, has begun taking pre-orders for nine types of TV anime Marriage Toxin goods, including Trading Ani-Art acrylic stands, acrylic cards, and can badges.
Kuriya Shichidaime Matsugoro, the Shibuya restaurant whose Cuban sandwich sold 2,500 units in 8 days at Tobu Department Store's Ikebukuro flagship, brings the dish to Sogo Yokohama's first SOGO BREAD Market from September 9 to 16, 2026, now with new half-size portions.
AMNIBUS has opened pre-orders for six new Ani-Art KAWAII label items featuring the cast of Mermaid Melody Pichi Pichi Pitch, including trading acrylic stands and can badges, with orders accepted from August 28, 2026.
A limited-time miffy style POP UP SHOP in Yurakucho, presented by Kiddy Land in cooperation with Miffy's official Japan agent Dick Bruna Japan, opens at Yurakucho Marui's 1F Calendarium from October 2 to 19, 2026, marking its fourth year with exclusive plush toys, mascots, and a purchase bonus tote bag.
Women's fashion brand Mila Owen will reopen its store on the 3rd floor of Osaka Takashimaya on September 16, 2026, with limited-color items, a novelty giveaway, and a points campaign for MA Card members.
NARUTO & BORUTO Shinobi-Zato at Nijigen no Mori on Awaji Island is celebrating Naruto Uzumaki's birthday with the Shinobi-Zato Naruto Uzumaki Birthday Festival 2026. Its first chapter, a three-day birthday party running October 10 to 12, 2026, lets visitors greet Naruto in person and form the Leaf Village symbol together on his actual birthday.
Two amusement-exclusive Ninjaboy Rantaro Makibishi Candy Egg Cans, one featuring the sixth-year students and the other the fifth-year students, roll out to game centers and online crane games nationwide from the third week of September 2026, each holding candy and a random matching character sticker.
Norrbottens Destilleri, a small-batch distillery in northern Sweden, is bringing two new pie-inspired craft liqueurs, "Rhubarb Pie" and "Blueberry Pie," to Japan on October 16, 2026, paired with a launch event at FUGLEN TOKYO.
Rémy Cointreau Japan is releasing three new expressions of Bruichladdich's experimental Octomore single malt in limited quantities from September 14, 2026, each shaped by a different barley origin and cask maturation.
ZOZOTOWN is releasing a dark brown suede colorway of adidas Originals' popular "OZGAIA W" shoe as a ZOZOTOWN collaboration model, available for pre-order starting September 11, 2026.
PAPABUBBLE brings back its hand-crafted Pan Dorobo candy collaboration, recreating the character's cheerful expressions and famous "mazui" face, with a limited miniature candy charm gift for shoppers.
PASONA HARBOR STAGE on Awaji Island in Hyogo Prefecture is giving guests attending its original ballet production Riburisu no Hon a free "Original Profile Card" featuring a dancer's own words and signature, from September 5 through 27, 2026.
Arma Bianca Co., Ltd. has begun accepting pre-orders on AMNIBUS for eight Petals of Reincarnation product lines, including trading acrylic cards, trading can badges, a pullover hoodie, and more.
Paper goods maker Maruai is launching the "Pochi-bukuro Omikuji Card," an omikuji-style fortune message card made to slip inside a pochi-bukuro money envelope, on October 13, 2026, for 330 yen (tax included).
AMNIBUS, an online store for original character goods, has opened orders for a 75mm can badge set featuring the Nakano quintuplets from the TV special anime The Quintessential Quintuplets Specials 2.
The RAKUSAI online shop is opening pre-orders on September 7 for its Shinshu Matsumoto Nansui pear from Nagano Prefecture, a limited-quantity treat that sold out in just 10 days last year and is prized for its high sugar content and juicy, crisp texture.
From October 1 to November 25, 2026, the Lounge at RIHGA Royal Hotel Kyoto serves a seasonal glass parfait topped with roasted sweet potato brûlée and layered with kadaif, chestnut gateau, fresh fig, black tea jelly, and pumpkin ice cream.
From October 1, Royal Park Hotel in Nihonbashi, Tokyo is taking reservations for its 2026 Christmas cakes, including three new creations chosen through the hotel's in-house sweets contest alongside a lineup of petit gâteaux and classic holiday favorites.
The 1/12 scale action figure of RPGEX-10 Kunoichi Reppuu from Snail Shell is now accepting pre-orders at AmiAmi, scheduled for release in September 2027.
Shaved ice specialty shop Sankaku Goori in Tottori Prefecture, Japan's largest producer of Twentieth Century pears, is launching a new autumn-limited Salted Caramel Pear Kakigori made generously with in-season local pears.
Sanko Seika is releasing SK!MASNACK, a new bite-sized snack series with three sweet flavors — Milk Ball, Paripari Snack, and Rice Crisp — at supermarkets and drugstores across Japan starting September 14, 2026.
Following a well-received spring run, Sapporo TV Tower is bringing back its 456-step stair climbing event on select weekends and holidays from September through early November, now offering six collectible achievement certificates, a new stamp card redeemable for original merchandise, and a giant candy lottery for those who reach the top.
Sendai Oktoberfest 2026 runs for 17 days from September 11 to 27 at Nishikicho Park, marking its 20th anniversary with a new Tohoku Minori Terrace area that welcomes drinkers and non-drinkers alike.
Starting September 4, 2026, Sendai PARCO's new PARCO FACTORY SENDAI event space is hosting four character pop-up shops in a row — Monchhichi, Moomin, Momoko Sakura's Chibi Maruko-chan and Kojikoji, and OSAMU GOODS — running through October 25.
A colorful new capsule toy series turns beloved Sesame Street characters into oversized flat pouches with different designs on the front and back, rolling out at capsule toy corners nationwide from September 7.
Netmarble is holding a media presentation for Shangri-La Frontier: The Seven Colossi, the series' first game adaptation, during Tokyo Game Show 2026, with a talk session featuring cosplayer Enako and a separate cosplay stage show at the Netmarble booth.
Shin-Yokohama Prince Hotel is adding Halloween-themed costumes, including pumpkin, bat, and black cat designs, to the rental goods in its stuffed animal dress-up stay plan, available from October 1 to 31, 2026.
Arma Bianca launches the fourth volume of Shugo Chara! online lottery featuring acrylic blocks, hand towels, BIG acrylic keychains, glitter can badges, and acrylic tiles.
Art toy brand HERE is adding a new emotion-themed series to its SiiNONO character line, with the SiiNONO Mood On surprise box set to launch in mid-September 2026 through Hashy Topin's own online store and retailers nationwide.
From September 9 to 16, 2026, Sogo Yokohama's 8th floor event space gathers hand-picked bakeries and dessert makers from across Japan for its first "Delicious Detour of Bread and Sweets," featuring photogenic sweets, hearty gourmet bread, and limited-time treats.
In Onomichi, Hiroshima, a renovated old house once home to a painter has opened as Sow., a whole-house rental that keeps the paint stains on its corridor banister as a trace of its past. The 5DK main house sleeps up to 10 guests on a hillside overlooking the Onomichi Channel and the Shimanami Kaido, and opened on September 1, 2026.
A second wave of collaboration merchandise for the Star Detective Precure! The Movie: The Mysterious Garden and a Secret Pair x ROUND1 campaign — including acrylic stands, can badges, and acrylic puzzle keychains featuring newly drawn artwork — goes on sale September 7, 2026 at select ROUND1 stores and online via GK Store.
On October 10, 2026, Tokyo's Sushi Saito is offering a single-day pairing course matching chef Takashi Saito's sushi with five vintages of Dom Pérignon, part of the champagne house's 2026 "Harmony"-themed dinner series.
IEGNIM in Tokyo's Yoyogi-Uehara area hosts a solo exhibition by Takatori Hassengama potter Yuko Takatori from September 12 to 23, 2026, showcasing works rooted in Takatori ware's 400-year "kirei-sabi" tradition, alongside a wagashi-making workshop with the artist on September 22.
Tango Kingdom Brewery, based in Kyotango, Kyoto Prefecture, is releasing its first saison-style craft beer, "Lively Ale," brewed with Tango-grown Koshihikari rice and French "Mistral" hops, starting September 7, 2026.
THE FARM in Katori, Chiba, is offering a two-night, three-day stay plan that lets overseas visitors join the float-pulling and dancing at the autumn festival of the Sawara Grand Festival, a UNESCO Intangible Cultural Heritage tradition, from October 8 to 10, 2026.
Wakayama Marina City heads into autumn with the "Starlight Illusion" fireworks show, an indoor VR Land, and Kuroshio Ichiba's seafood gourmet fair featuring fresh tuna and seasonal catches, running from September through November 2026.
WePlay, the multiplayer social game app from Singapore-based WEJOY PTE. LTD., is running a two-week collaboration event with the TV anime Attack on Titan from September 8 to September 22, 2026, marking the 5th anniversary of its Japan server launch with a themed UI overhaul, new missions, and exclusive customization items.
The 64th Yamanaka Onsen Koikoi Festival takes place September 19–20 in Yamanaka Onsen, Kaga City, filling the hot spring town with mikoshi processions and circle dancing, while a free special performance of "Yamanaka-bushi Four Seasons Dance" is also being held this year.
The 5th installment of the ZIYULI trading figure series from art toy brand HERE, "Dream Closet," begins taking orders in September 2026, with sequential sales launching at general merchandise stores and mass retailers nationwide from mid-September.
The sixth installment of Hashy Topin's ZIYULI trading figure series, Charm Of Forgotten Dream, is set to arrive at variety stores and mass retailers nationwide from mid-September, with a collection themed around traditional Chinese crafts. Orders open through Hashy Topin's official online store, Rakuten, and Amazon.
Sun Denshi Co., Ltd. has released an iOS/Android simulation app for the pachislot machine "Smart Slot A Certain Magical Index II" from Fuji Shoji Co., Ltd., available for download from September 3.
chara-log has opened pre-orders for original Ace of the Diamond act II -Second Season- merchandise featuring newly drawn illustrations, including trading can badges, acrylic stands, and more, with shipping planned for December 2026.
KOSHINO KIRAMEKI has launched aelu WA, a luxury skincare brand from Niigata that transforms sake lees from Koshi no Kanbai and traditional fermentation techniques into modern beauty care, starting with a lotion, a serum, and a cream.
The Warehouse at Aloft by Marriott Osaka Umeda adds an all-you-can-eat seasonal fruit option featuring Japanese pear, grapes, pomegranate, and persimmon, available for an extra ¥2,000 per person with a Salad Bar or Set Lunch starting Monday, September 7, 2026.
From September 14 to November 15, 2026, Aman Tokyo presents three seasonal dessert menus built around Shine Muscat grapes grown at its own Yamanashi farm, including a Shine Muscat Afternoon Tea and Parfait at The Lounge by Aman, and a new "Dessert d'Automne" assortment with a choice of Mont Blanc at The Cafe by Aman.
AQUASTAR is exhibiting at the Business Days of TOKYO GAME SHOW 2026, showcasing promotion case studies built around its "RELEASE / REBOOT MARKETING" booth concept, which pairs launch-focused campaigns with strategies to reignite enthusiasm for existing titles.
AmiAmi is now accepting orders for Alter's Arknights Ines Gala Night Ver. 1/7 scale completed figure, the fifth release in a series based on the game's 2nd-anniversary illustrations. It comes with an AmiAmi-exclusive acrylic strap and is priced at ¥21,780 (tax included).
The Balvenie has unveiled The Balvenie 1931 Collection 88 Year Old, the longest-aged whisky in its history, alongside two new limited-edition expressions and a sculpture created in collaboration with artist Daniel Arsham.
Made-to-order t-shirts, acrylic stands, and other original goods featuring new illustrations of Ash and Eiji open for pre-order at the online shop Tomosuto, with orders accepted from September 4 through October 5, 2026.
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Animate is opening pre-orders on September 4 for new BomBom TV collaboration merchandise, and shoppers who order early can enter a lottery for a signing event with the BomBom TV cast.
Brioni is bringing its iconic "Brioni Grand Tour" bespoke trunk show, which first began in the early 1950s, to Tokyo from September 24 to 27, 2026, offering guests one-on-one sessions with a master tailor and a curated look at the brand's craftsmanship.
The mobile game Browser Sangokushi Ten has added three new 5-star generals, Jia Xu, Xu Huang, and Xun You, through a new gacha event, alongside a pickup gacha and a limited-time value pack.
Canon will exhibit at TOKYO GAME SHOW 2026 at Makuhari Messe from September 17 to 21, 2026, showcasing the upgraded Live Switcher Mobile Ver1.5.0 streaming app and Dual Pixel 3D, a technology that generates 3D data from a single photo.
Caramel confectionery specialty shop Caramel Ghost House brings its Halloween treats to Daimaru Tokyo Store for a seven-day pop-up from September 9 to 15, featuring the Caramel Party Box, Caramel Tuile, and Caramel Nuts Galette.
Hair styling brand COHARU is releasing a new lock oil spray on September 4, 2026, designed to protect hair from heat styling damage while keeping style hold, humidity resistance, and shine.
Courtyard by Marriott Osaka Honmachi has completed a partial renovation of restaurant STITCH and refreshed its popular semi-buffet lunch, adding new choose-your-own main dishes, fresh Senshu-grown vegetables, and an expanded bread and dessert lineup.
Craftopia's full "1.0" version has been confirmed for release in 2027, with a new development update looking at the road ahead, a 6th-anniversary mini update now live on Steam, a 40% off sale, and a decision to discontinue development of the Xbox One version.
Crimson Desert Enhanced's first downloadable content, Charting the Unknown, launches worldwide on October 16, 2026, with pre-orders now open on PlayStation 5, Xbox Series X|S, Steam, and Epic Games Store.
Team Entertainment has launched an online lottery featuring original chess-themed merchandise from the TV anime 'Delicious in Dungeon' on the Kujico platform, with sales running from September 4 through October 4, 2026.
A Digimon Adventure pop-up shop opens at Grand Entus Akihabara from September 26 through October 12, 2026, offering original goods with a "wa-modern" theme, including new items featuring Omegamon.
Bandai Namco has released the debut trailer for the large-scale DLC Digimon Story Time Stranger: A Hero's Eternal Legacy, set three years after the main story and scheduled for release in 2027. The Steam version of Digimon Story Cyber Sleuth: Hacker's Memory is also on sale at 90% off, and a free trial with save data carryover remains available.
EXNOA LLC's DMM GAMES has released the iOS version of 'Evil God Chronicles: Rlyeh Girls Squad - Cthulhu Mythos TD' on GAMES STORE, kicking off a limited-time login bonus campaign with rewards including Gems and a Standard 10-Pull Summon Ticket.
Bandai Namco Entertainment has released a second promotional video for DRAGON BALL XENOVERSE 3 on PlayStation 5, Xbox Series X/S, and Steam, revealing a new Android race that players can use to build their own Super Warrior, along with details on a hands-on exhibit and giveaway at Tokyo Game Show 2026.
E.D.E.N : The Last Line, the bishoujo roguelike tower defense RPG, has rolled out a major update adding a new co-op content system called "Alliance," letting Commanders team up and grow alongside others, with an "Alliance Raid" and a new ally called "Cat Pet" planned to follow.
Shochiku's game division will publish Estella, a 3D music rhythm game from Taiwan's Imanity, launching in Steam early access this winter, and will show a playable demo with new songs at TOKYO GAME SHOW 2026, running Thursday, September 17 to Monday, September 21.
etranger di costarica's double-ring notebooks and memo pads, the items fans wanted back most after the brand's 2024 shutdown, return in five colors from August 2026 with more pages and a sturdier back cover.
The online lottery "eeo Kuji" for The False Alice -Retold Tale- is on sale at eeo Store online through September 16, 2026, offering new merchandise featuring official illustrations as prizes.
From September 1 to November 15, Jardin All-Day French Bistro at Four Seasons Hotel Osaka offers a Shine Muscat Afternoon Tea that pairs the sweetness of shine muscat grapes with autumn flavors like yuzu, matcha, and chestnut across a lineup of sweets and savories featuring foie gras, lobster, black truffle, and porcini.
The hardboiled mystery adventure Fukakutei Sekai no Tantei Shinshi: Agyō Sōma no Jiken File comes to Nintendo Switch and PlayStation 4 as a download-only title on September 10, 2026, with a limited-time launch sale offering about 30% off.
A Galaxy Angel pop-up store celebrating Gamers' 30th anniversary runs September 19 to October 4, 2026, at seven Gamers stores nationwide and online, featuring new merchandise, purchase bonuses, and a giveaway campaign for an autographed shikishi board by illustrator Kanan.
ANIGA-TER begins selling a seven-item Grand Blue Dreaming Season 3 merchandise lineup, including T-shirts, a tote bag, and other apparel and goods inspired by the series, starting September 4, 2026.
Hakone Retreat före & villa 1/f in Sengokuhara is offering a yukata experience with salon mizu timed to the mid-autumn moon, featuring both a self-dressing plan and a creator-styled plan for hotel guests on September 25, 2026.
Ahead of its September 26, 2026 grand opening in Hakone, the forest sweets resort Hakone Tokinomi has revealed the retail, cafe, and takeout lineup for its Japanese chestnut confections, nut-filled galette, and freshly piped Mont Blanc.
The Japan e-Lantern Association is bringing its first LED lantern release experience to Hamamatsu this October, with the Lake Hamana Lantern on October 3 and the Hamamatsu Halloween Lantern on October 10 and 31, inviting participants — costumes welcome — to send wish-filled lanterns into the night sky.
From September 2 to 22, 2026, Hankyu Umeda Main Store's 8th-floor GREEN AGE curates a Travel Bag & Cosmetics feature ahead of Japan's fall Silver Week holidays, spotlighting suitcases, backpacks, and Boston bags from PROTECA, THE NORTH FACE, and Aer alongside travel-size cosmetics and comfort goods for the journey.
From September 4, 2026, Fukuoka's Harapecolab releases a quantity-limited autumn edition of its Kobutsu no Kakera kohakuto candy, with flavors inspired by kinmokusei, cosmos, and other autumn flowers alongside mineral motifs.
Ahead of Hatsune Miku YOZORA PROGRAM 2026 in Niigata, Gugenka Inc. has launched 12 original Hatsune Miku items in the VRChat store, alongside a special virtual world recreating Niigata's Bandai Bridge and a VRChat greeting planned for Tokyo Game Show 2026.
HAY unveils two new chairs — the flat-pack Pack Chair by Jasper Morrison and the folding wooden Backflip Chair by newcomer Gudmundur Ludvik — debuting at DESIGNART TOKYO 2026 and going on sale October 30, 2026 at HAY TOKYO, HAY OSAKA, and the HAY Online Store.
HAYNI's new woven tote bag "Phikah" goes on sale September 4, 2026, featuring a three-dimensional knit texture, a shape-changing design, and a choice of seven colors.
hiritu, the balance care brand from magicnumber Inc., brings back its perfume-grade Balance Care Hand Serum in a limited quantity, with a lighter, less-sticky feel across three scent-based series, arriving at Loft stores nationwide from mid-September and on the official web shop from September 16.
In Osaka's Shinsaibashi, the Hermès specialty store ORANGE BOUTIQUE SHINSAIBASHI has reopened as a combined store with HOUBIDOU, expanding the sales floor, adding a new floor for Rolex, Chanel, and Louis Vuitton items, and opening a private buyback booth.
The Japan Olympic Museum in Tokyo will hold the special exhibition "Pokémon and Athletes' Moves" from September 19 to November 23, 2026, comparing the moves of Pokémon with the techniques of athletes competing in the Aichi-Nagoya Asian Games.
From September 17, 2026, JR Hokkaido Fresh Kiosk releases 22 new original railway and Kitaca goods — including train-themed headmark stickers and rubber keychains, plus an eco bag and frost bottle featuring the Kitaca Ezo flying squirrel — available at Hokkaido Shikisaikan, Hokkaido Shiki Marché, and other locations.
JTB Publishing has released an original T-shirt collection inspired by the 100-year history of JTB Timetable, featuring timetable symbols, a nostalgic Showa-era cover design, and the beloved stationmaster illustration. The six-design, six-color lineup goes on sale September 4, 2026 at the online store pTa.shop.
The JW Lounge on the 30th floor of JW Marriott Hotel Tokyo introduces a Halloween-themed afternoon tea that pairs autumn ingredients like persimmon, chestnut, and pumpkin with playful ghost, cobweb, and cross motifs, available October 1 to 31, 2026, alongside limited-edition Halloween cocktails and mocktails at JW Bar.
Gugenka will exhibit at KAMITSUBAKI WARS 2026: KAMITSUBAKI YOKOHAMA BATTLEFRONT at PACIFICO Yokohama on September 5-6, 2026, offering a limited-time reissue of KAMITSUBAKI CITY VIRTUAL REALITY HoloModels and SpatialDisk 3D live footage.
CenturyUU has opened pre-registration for the DMM GAMES version of its browser game King of Fighters’98 Infinite Fighting (KOF98 IF). Everyone who pre-registers will receive the popular fighter Yuri Sakazaki to use in-game.
Konami Digital Entertainment has finalized the lineup for its booth at Tokyo Game Show 2026, running September 17 to 21, headlined by the first domestic playable showing of the new Castlevania title Belmont's Curse and the first worldwide playable showing of its new UGC platform game, plus a KONAMI Anniversary to the Future retrospective corner and more.
Lake Biwa Hotel is offering a new stay plan bundled with tickets to the Vermeer exhibition "Girl with a Pearl Earring — Masterpieces of 17th-Century Dutch Painting, A Miraculous Return," available for its Premier Luxury Floor rooms from September 5 through checkout by September 20, 2026.
A limited-time collaboration café tied to the "LaLa 50th Anniversary Original Art Exhibition ~The Allure of Creation~" opens at
Starting Friday, September 4, the bakery Land Bageri at Hakata Station's Meiji Park begins a casual evening bread bistro, serving its bread alongside cooked dishes and wine, with product development by baker Tetsuo Hirayama and design by architect Kei Sasaki.
Hobby Search has opened pre-orders for two new Madoka Kaname figures in her new magical girl costume from Puella Magi Madoka Magica the Movie -Walpurgisnacht Rising-, releasing from クレーネル. The lineup includes a display figure and a poseable BUZZmod. action figure with six interchangeable face parts.
Marc Jacobs, the New York-born lifestyle brand, opens a new store on the 2nd floor TOKYO Closet of Isetan Shinjuku's Main Building, offering the latest ready-to-wear, shoes, handbags, jewelry, and more, with a RUNWAY 2026 pop-up running through September 8.
Mihama Town and Kihoku Town in Mie Prefecture, home to the prefecture's largest mikan-growing region, are hosting the fourth year of the Mikan Harvest Workation from September 12, 2026, inviting participants to join local farmers in harvesting, sorting, and packing mikan.
Characters from the My Hero Academia anime are getting their own hanafuda playing card set, finished with a premium traditional lining by Kyoto's Oishi Tengudo, with pre-orders opening September 4.
Sync Innovation has opened pre-orders for new NEEDY GIRL OVERDOSE anime merchandise, including acrylic stands, can badges, pouches, and mirrors, with orders open from September 4 to 25, 2026 and shipping expected in late November 2026.
Starting August 29, 2026, Suigian in Nihonbashi, Tokyo is holding regular Miko Taikenkai sessions where participants wear the robes of a Shinto priest or shrine maiden and spend three hours learning traditional bearing, manners, and dance in a space steeped in centuries of history.
With International Red Panda Day and Japan's first five-day Silver Week in 11 years both falling this September, Shizuoka City suggests a refreshing family getaway built around Nihondaira Zoo's special program, easy access from central Tokyo, and a night spent at a hotel with a view of Mount Fuji.
Royal Hotel Co., Ltd. has announced that its previously revealed hotel in Hakone's Gora area will open as "Noir by RIHGA Hakone Gora," a new hot spring resort brand offering 90 rooms that each include a private open-air hot-spring bath. The hotel is set to complete construction in September 2028, with opening planned for around the end of December 2028.
From September 19 to October 7, 2026, Ginza Tsutaya Books' in-store art space FOAM CONTEMPORARY hosts the group exhibition "On Transience," bringing together painter Izumi Akiyama, artist Nobuaki Onishi, painter Yugo Kohrogi — curating for the first time — and painter Jin Jiachen around the shared theme of transience.
To mark the release of Onimusha: Way of the Sword, 20 winners will be chosen by lottery to walk the Kyoto locations that serve as the game's setting alongside the game's developers. Entry is open to customers who purchase the game at Capcom Town Store.
Orion Beer is collaborating with creator label "Akaku" for the first time, releasing original goods featuring artwork by illustrators Yoshida Natsumi, NEONERDYBOY, and Poki from September 12, 2026, alongside a pop-up event at CARBON COFFEE in Fukuoka running September 12 to 25.
British-style pub HUB is joining forces with TV anime Mr. Osomatsu for a cocktail party themed collaboration running October 9 to 25, 2026, at all four HUB locations in Ikebukuro, Shimbashi, Nagoya, and Osaka, featuring original goods and a limited collaboration menu.
INFOLENS GEEK SHOP is opening pre-orders on September 4, 2026 for eight new official Overwatch items, including Youtooz Jetpack Cat plush toys and keychains, a serial-numbered coin, a Mercy medallion, and mystery pin badges, with releases running from late January through March 2027.
Craft Candy Theater PAPABUBBLE opens a period-limited pop-up store at Lumine Kitasenju on September 4, with an opening campaign offering a limited Kitasenju-themed lollipop to customers who spend ¥2,000 or more.
Hachette Collections Japan marks the 75th anniversary of the Peanuts comic strip with its first Peanuts partwork series, "PEANUTS MINIATURE TOWN," letting fans arrange furnishings and figures to build a miniature Peanuts world of their own. The weekly series launches on August 19, 2026.
The Powerpuff Girls official merchandise popup store "Girls' Holiday" makes its first-ever Kobe appearance at Daimaru Kobe from September 16 to September 28, 2026, with Kobe-exclusive items, pre-release goods, and limited novelty gifts.
New original TV anime SAKAMOTO DAYS merchandise featuring cool suit-and-harness illustrations is now available through Marukuji, the online lottery service, running through October 12, 2026.
Samantha Thavasa is releasing a Hello Kitty collaboration collection of bags, wallets, and charms, with online pre-orders opening September 4, 2026, ahead of a nationwide release on September 11.
Kanagawa brewery Sankt Gallen is releasing Nashi no Weizen, a wheat beer made with pears too blemished or affected by mitsusho to sell, from September 16, 2026, in a limited quantity.
New York restaurant Sarabeth's Omotesando is joining Kichijoji shaved ice specialist Kooriya Peace for two collaboration set menus, with the shaved ice lineup changing between a September 12–20 and a September 21–30 period.
Kabaya Foods Corporation is launching Sebon Star Precious Series, a new lineup of cosmetics-motif miniature charms inspired by eyeshadow, lipstick, nail polish, and perfume, arriving nationwide on September 8, 2026.
Sega has revealed full details on the SEGA/Atlus booth for TOKYO GAME SHOW 2026, its largest ever, running September 17 to 21, 2026 at Makuhari Messe, including hands-on activities for titles such as STRANGER THAN HEAVEN, Persona 4 Revival, and Metaphor: ReFantazio, novelty giveaways, and a dedicated merchandise corner.
The Tokyo Metropolitan Public Bathhouse Trade Association has launched Sento Gururi, a new video project in which comedians who love sento introduce their favorite neighborhood bathhouse along with a restaurant to visit afterward, with the first episode now streaming and new videos planned every month.
Nichigan, a long-established Japanese wooden toy maker, has created a wood-grain smartphone stand, perpetual calendar, and accessory case featuring Sgt. Frog characters, going on sale at Keroro Mart and BN Pictures Store.
Available through September 23, 2026, Shinagawa Prince Hotel's new "Lunch & Daytime Pool Pair Plan" pairs a lunch buffet at Japanese Bistro Ichozaka with access to the hotel's indoor and outdoor daytime pools, plus a dining discount for pool users at other in-house restaurants.
DMM GAMES and Tookyo Games are marking the first anniversary of SHUTEN ORDER with a sale discounting the Nintendo Switch and Nintendo Switch 2 download editions by 50%, running September 5 through September 18, 2026.
Smilegate has revealed the TOKYO GAME SHOW 2026 booth program for MIRESI: Invisible Future and Dead Account: Two Blue Flames, featuring hands-on corners, limited novelties, a character gacha, and a guest stage with cosplayers Moe Iori and Enako at Makuhari Messe from September 17 to 21.
SNIDEL HOME teams up with Sanrio's Cinnamoroll for a dreamy, star-themed loungewear and accessories line, going live online September 4 and in stores from September 11.
Snow Peak's twice-yearly Seppousai thanksgiving festival returns October 3–4, 2026, at stores, campfields, and its online store nationwide, bringing limited-edition gear such as the Living Shell 2026 EDITION and apparel, two-day-only sales, and campfield events.
Skater will sell character goods themed around Star Wars: The Mandalorian and Grogu — including blind-package chopsticks, pouches, die-cut lunch bags, and acrylic cups — at Disney THE MARKET 2026, running September 16 to October 5, 2026, on the 10th floor of JR Kyoto Isetan.
Konica Minolta Planetaria TOKYO in Yurakucho is reviving its sold-out planetarium program that uncovers the frightening Greek myths hidden behind constellations and famous paintings, supervised by "Scary Paintings" author Kyoko Nakano, starting October 2, 2026.
A new Rakuten-exclusive whisky lottery guaranteeing two bottles per entry — with a top-prize chance to win both a Yoichi and a Miyagikyo 10-Year cask-strength whisky — went on sale September 4, 2026, limited to 225 entries.
Takara Shuzo is releasing a canned soda highball made from its 100% sweet potato shochu "Ikkomon," offering a casual 6% ABV way to enjoy the brand's natural sweetness and clean finish, nationwide from October 13, 2026.
Teriha Spa Resort's main branch in Fukuoka has added a new karaoke room, giving visitors another way to spend their day alongside the hot springs, sauna, and rock-bath sauna. The addition follows the facility's large-scale 10th anniversary renovation, completed in April 2026.
The Veranda Ishiuchi Maruyama observation terrace in Minamiuonuma, Niigata Prefecture, is rolling out autumn programs through November, including a hands-free BBQ featuring freshly harvested Koshihikari rice, a new weekday-only BBQ-and-gondola plan, and a final Night Terrace running through September 22 with a bonfire, a trailer sauna, and fireworks.
Tokyo Marriott Hotel is welcoming the 2026 holiday season with "ARTfully Christmas," a lineup of five artistic Christmas cakes, three stollen varieties, a panettone and a kringler, plus a limited-run Christmas dinner course at Lounge & Dining G.
A world-first Japanese-language demo of Total War: WARHAMMER 40,000 headlines the SEGA/ATLUS booth at TOKYO GAME SHOW 2026, alongside a prize-filled Hammer Challenge, a Games Workshop diorama, a new trailer, and a newly opened closed beta test registration page.
This autumn, Toyama's long-awaited Kurobe-Unazuki Canyon Route finally opens to tours on October 2, and the season also brings craft festivals in Takaoka, seasonal flavors like Kazumi apples and genge fish, a craft-filled stay in Kanaya-machi, and hidden autumn foliage spots at Ainokura and Jinzu-kyo Gorge.
Nijigen COSPA is releasing two new outer jackets featuring Arcueid Brunestud from TSUKIHIME -A piece of blue glass moon-, with early sales at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in mid-November 2026.
Uruma City, Okinawa hosts the 38th All-Island Lion Dance Festival on October 10 and 11, featuring an eve festival lit by LED sky lanterns and a day of vibrant lion dance performances at the historic Katsuren Castle Ruins.
From September 4 to October 10, 2026, "アートかビーフンか白厨 (Paichu)" in Roppongi presents "Why, and How?," a group exhibition by three artists — Aiko Yamamoto, Ai Degaito, and Akihiro Hsegawa — who each explore the idea of color through dyeing techniques, ceramic glaze, and Buddhist thought.
WONDERHOLIC JAMBOREE 2026, a three-day urban culture festival, comes to HIROSHIMA GATE PARK from October 2 to 4, 2026, bringing together around 150 stalls spanning markets, music, art, fashion, and barber culture, with free admission throughout.
YOKI MATSUSHIMA, a hot spring hotel in Matsushima, Miyagi Prefecture, is offering a stay plan available on two dates only — September 27 and October 26, 2026 — that pairs a nighttime special viewing of the national treasure Zuiganji temple with a Full-Moon Kaiseki dinner inspired by the moonlit bay, priced from ¥81,900 per person based on double occupancy.
From September 4, Yokohama Bay Hotel Tokyu is accepting reservations for three Christmas-season stay plans, limited to 10 rooms a day, running November 6 through December 23, 2026, including one December 24–25 exclusive plan with a full-course Christmas dinner served in the room.
YORUNOYO 2026, Yokohama's signature illumination event, runs December 4 to 30, 2026, featuring a citywide light-and-music spectacle with a record 47 participating venues, a large-scale outdoor projection mapping display at Osanbashi Pier, and a 10-meter light cube at Yamashita Park.
Ahead of its September 5 opening at Tokyo Midtown Hibiya Hall, here is a full look at Yuichi Hirako's exhibition "HUMAN AND NATURE," including its indoor and outdoor installations, limited collaborations with I'm donut? and NEUTRALWORKS., and its full lineup of gallery tours, workshops, and talk sessions.
Arma Bianca has launched an online lottery for the TV anime 2.5 Dimensional Seduction through its DRAW!DRAW! service, offering acrylic blocks, canvas boards, acrylic cards, and can badges for 770 yen per draw.
212 KITCHEN STORE, the kitchenware specialty store operated by Lifestyle Innovation Co., Ltd. of the WORLD Group, celebrates its 25th anniversary with its first-ever collaboration collection featuring illustrator HONGAMA. About 70 items go on sale at stores nationwide from September 8, with early sales at the official online store starting September 3.
D3PUBLISHER is releasing a single Nintendo Switch 2 package that bundles together three previously released stick-figure minigame collections, offering 655 stages across 16 minigames along with online ranking boards.
ATAMI Sekaie in Atami, Shizuoka Prefecture, is offering a new "Sleep Retreat Plan" from September 3, 2026, combining TENTIAL sleep items, a plan-limited Japanese-cuisine dinner and natural hot springs, with an optional 60-minute personal conditioning session, for stays from September 14.
On October 15, 2026, Phoenix Seagaia Resort's teppanyaki restaurant "Fukami" will host a one-night maker's dinner pairing six wines from Italy's Banfi winery with a specially crafted teppanyaki course, with Banfi's North Asia Area Manager Paolo Fassina in attendance.
From September 19 to 23, 2026, Biwako Otsu Prince Hotel's Lake View Dining Biona (37F) welcomes three-generation families with an autumn Shiga gourmet buffet, offering one child under 7 free for every two adults.
AMNIBUS, an online shop for original anime and manga merchandise, has begun taking pre-orders for eight types of BLACK TORCH goods, including trading acrylic stands, trading acrylic keychains, and more.
Amusement park Yomiuriland is holding a Halloween-season collaboration with TV anime Blue Lock from October 2 to November 1, featuring newly drawn villain-costume character illustrations, newly recorded cast voice lines, special photo spots, collaboration merchandise, themed food, and a voice-featuring attraction.
IP4 Co., Ltd. will release the "Bonobono Face Squeeze Keychain" capsule toys (400 yen per play, tax included, 6 designs total) at capsule toy corners nationwide from early September 2026, featuring squishy, face-shaped keychains of Bonobono, Chipmunk, and Raccoon.
Caffarel, the Turin chocolate brand celebrating its 200th anniversary in 2026, joins Italia Fair 2026 at JR Kyoto Isetan from September 9 to 14, bringing gelato-filled brioche and other sweets crafted by its Kobe Kitano pastry chef.
Calbee's seasonal thick-cut potato chips, A・La・Potato Jaga Butter Flavor and Usushio Flavor, go on sale nationwide from September 14, 2026, made with freshly harvested Hokkaido new potatoes, alongside a limited freshly fried version at Calbee+ shops.
Four new models join Converse's "MADE IN JAPAN" series for fall/winter 2026, featuring reworked colors and materials across the ALL STAR J and ONE STAR J lines, launching from September 2026 at the Converse Official Online Shop and select retailers.
At Taiyo no Oka Engaru Park's Cosmos Garden in Engaru Town, part of Hokkaido's Okhotsk region, around 10 million cosmos flowers across roughly 20 varieties are in full bloom over 10 hectares, with the current Cosmos Festa running through late September.
The 13th edition of "Kobe-ichi," a pop-up gathering of local Kobe and Hyogo flavors, goods, and culture, runs at Daimaru Kobe from September 9 through September 14, 2026. Highlights include traditional sweets from the Kobe Senbei Association and a movie-themed zone marking 130 years since Japan's first movie screening, held in Kobe.
The Jumangoku Matsuri Festival returns to Daishoji, Kaga City, on September 12–13, 2026, with stalls, a children's mikoshi, and an amateur singing contest, highlighted by the "Manto Mikoshi," a portable shrine covered in around 100 lanterns hoisted and paraded around the plaza on the first night.
A new Happy Kuji lottery, Disney IDOL ON STAGE, dresses Mickey Mouse and friends in sparkling idol-inspired costumes with all-new artwork found nowhere else, with sales starting September 26, 2026 at 7-Eleven, Ito-Yokado, and Yume Town.
EGGRYPTO X, a new NFT monster-raising RPG from GameWith NFT, has opened pre-registration on the App Store and Google Play ahead of its fall 2026 release, revealing the official title "EGGRYPTO X — Otakarajima no Daibouken" along with a new key visual and a 10-pull gacha ticket bonus for registrants.
MINA, FENDI's Japan brand ambassador and a member of TWICE and MISAMO, appeared at the brand's pop-up store at Isetan Shinjuku Main Building 1F The Stage on its opening day, carrying the new "FENDI Magic" bag in an elegant all-lace off-shoulder dress.
KADOKAWA's online lottery service Kujibikido is launching a new online lottery themed around GANADI, the popular character from Korea, with sales beginning September 10, 2026. Prizes include GANADI and Gonyani plush toys, pocketed T-shirts, and fluffy-trimmed acrylic keyrings, plus a repost campaign offering a complete set of can badges.
Odds Park is running THE SPEED IN THE SHELL, a collaboration campaign with TV anime The Ghost in the Shell from September 3 to September 16, 2026, offering original apparel and accessories redeemable through the site's ticket program alongside new illustrations by Science SARU.
Gyukatsu Motomura will open its Tofrom Yaesu store on September 10, 2026, on the first floor of TOFROM YAESU TOWER, a new landmark directly connected to Tokyo Station, offering its signature self-finished beef cutlet experience to visitors from Japan and overseas in the Yaesu district.
HandMade In Japan Fes', one of Japan's largest creator festivals, will hold its first Osaka edition at INTEX Osaka on December 12–13, 2026, bringing together 1,700 creators for a market, workshops, live music, and a Christmas Special Edition gift area.
Contemporary artist VIKI will turn used receipts into art at Haneda Airport Terminal 2 Station on September 26, 2026, as part of the Haneda Airport Sky Day Festival, with a preview exhibition beforehand and the finished artwork on display afterward.
CCMC's hololive Production derivative-game brand holo Indie has launched Decorate! hololive Sticker Battle, a sticker-album management strategy game developed by PREAPP PARTNERS, on Steam. Players decorate a roster of 12 hololive talents with more than 150 stickers, build a team of up to three members, and take on automated battles for ¥1,280.
One of the three great festivals of Kanto, the Hitachinokuni Sosha-gu Reitaisai, known locally as the Ishioka Festival, takes place over four days from September 15 to 21, 2026, in Ishioka City, Ibaraki, with grand mikoshi, dashi floats, and lion dance floats parading through the historic old town.
From September 3 to October 12, 2026, Karaoke Manekineko is holding a collaboration campaign celebrating the 20th anniversary of Ouran High School Host Club's anime broadcast, featuring new band-themed illustrations, character-inspired drinks, and exclusive original merchandise at participating locations across Japan.
KIHARU Brasserie at Cross Hotel Kyoto is introducing a new seasonal menu, "KIHARU de Autumn 2026," on weekends and public holidays starting September 19, 2026, pairing autumn ingredients like mushrooms and sweet potato with sustainable seafood and local Kyoto ingredients.
Kimono EXPO 2026, an annual event where tradition and modernity meet, comes to Tokyo from October 7 to 12 and Osaka from October 14 to 18, with hands-on workshops and artisan talks — admission is free.
The idle RPG The King of Fighters AFK has added new fighter Iori Yagami (THE KING OF FIGHTERS XIII) with a doubled summon rate, alongside a Terry Bogard return event, a 1st anniversary survey reward, and a lineup of in-game events as its Fighters Festa celebration continues.
Nature Lab's LAVONS brand adds a Green Heaven bedroom diffuser to its LAVONS to the Moon line, alongside new SHINY MOON and Luxury Relax paper fragrances for closets, entryways, and cars.
LINE GAME exhibits at TOKYO GAME SHOW 2026 for the first time, bringing an arcade-themed hands-on booth to Makuhari Messe from September 17 to 21, 2026, with a photo spot marking the newly confirmed game adaptation of Emoji no ko (Tentative), playable demos, and limited-edition merchandise.
Maison Lexia is releasing a limited-quantity "Perfumed Hair Oil" in two signature fragrances on October 30, 2026, letting the brand's popular scents wrap hair in a light, everyday way while 13 plant-derived oils care for hair from the inside.
Mesm Tokyo's 16th-floor French restaurant Chef's Theatre will serve a limited-time five-course dinner inspired by the ballet The Nutcracker from October 1, 2026 through January 31, 2027, marking its third collaboration with the New National Theatre, Tokyo, timed to the theatre's own production of the ballet this winter.
Mick Fire, the last horse to sweep the Minami-Kanto Classic Triple Crown undefeated, retires from racing after his July 22 start in the Santa Anita Trophy. A retirement ceremony will be held at Oi Racecourse on October 7.
A MILGRAM pop-up shop featuring new Yumepuchi illustration goods opens at AMNIBUS STORE -white- in Shibuya MODI from September 18 to October 4, 2026, with BOX purchase bonuses while supplies last.
MARK IS Minato Mirai and running app Runtrip are starting "Minato Mirai Run Club" in September 2026, a running community for people who work in the Minato Mirai area, with its first group run planned for September 17.
From November 7, 2026 to March 31, 2027, the historic ryokan Misasa Yakushi no Yu Mansuirou in Tottori's Misasa Onsen serves a winter-only "Ebi-Kani Kaiseki" course bringing together snow crab, Ise lobster, and the rare San'in shrimp known as mosa-ebi, with one night and two meals starting from ¥28,600 per person.
On Saturday, October 3, 2026, MITSUI OUTLET PARK SHIGA RYUO hosts Sky Lantern 2026 & Shiga Prefecture Urban Development Future Expo, a one-day event pairing a daytime expo celebrating Shiga's local charm with an evening finale where visitors light around 500 wish-filled lanterns across the autumn sky.
AltPlus has added a new playable Awakened Form, Mouchette, voiced by Ikumi Hasegawa, to the card RPG Morimens starting September 3, 2026, bringing a new event, pickup summons, and launch campaigns that include a chance to receive SSR Mouchette for free.
Moxy Hotels has opened Moxy Niseko Village, its debut property in the internationally renowned mountain resort of Niseko and the fifth Moxy Hotel in Japan, with 310 rooms and ski-in/ski-out access beside the Niseko Village Gondola.
From September 25 to 27, 2026, GRANSTA YAESU inside JR Tokyo Station hosts the third annual "Nakatsugawa no Kurikinton LOVER," a pop-up shop offering a buffet-style tasting of 11 varieties of Nakatsugawa's famous kurikinton chestnut sweets alongside creative kurikinton-inspired treats.
arma bianca has opened pre-orders for thirteen new Negative Happy items inspired by the 2nd MV, including trading glitter can badges, photo cards, apparel, and more, at the anime and manga merchandise store AMNIBUS.
Bricoleuse and the Ogasawara Village government are opening a small-group tour with a selection process from November 7 to 12, 2026, giving people considering a move to the remote Pacific islands a firsthand look at local jobs and daily life, with a preview online event on September 15.
From December 5, 2026 to February 28, 2027, Oirase Keiryu Hotel by Hoshino Resorts will serve "Ice Fall Afternoon Tea," a heated-dome dining experience featuring sweets and drinks inspired by the gorge's frozen winter waterfalls.
This autumn, Okayama International Hotel presents a moon-viewing lantern art display in its lobby, seasonal café and course menus themed around the moon, and special suite-stay plans designed for enjoying the season's long evenings.
The Prince Park Tower Tokyo will open reservations for its "New Year Plan 2027" from September 24, 2026, adding a countdown event with a million soap bubbles, a Miki Asakura concert, and other new activities for three generations to share near Tokyo Tower.
An online lottery for TV anime "Princess Lover!" launches on Kujibikido on September 10, featuring a fabric poster, tapestries, an acrylic panel, acrylic keychains, and can badges based on the series' artwork, priced at 770 yen per draw.
A Promise of Wizard collaboration is coming to Bull Pulu tapioca drink shops and the GK Store online shop from September 25, 2026, with trading can badges, acrylic stands, keychains, cards, stickers, and a tote bag themed around the wizards in Bull Pulu-colored diner outfits.
A limited Promise of Wizard collaboration campaign is coming to Bull Pulu tapioca drink shops from September 25 to October 18, 2026, featuring collaboration menus, original goods, and a special in-app login bonus.
Rakuten Fashion Week Tokyo 2027 S/S is underway at Shibuya Hikarie's Hikarie Hall through September 5, and its second half brings a public street snap project and the Tokyo debut of Taiwanese label C JEAN, alongside a recap of runway highlights from the first half.
Revlon adds a deep, grown-up cacao brown to its 2-in-1 ColorStay Overtime Lip Color, making all six shades a permanent lineup from September 17, 2026, with color that resists fading for up to 16 hours.
Salon de Sweets at IKSPIARI in Maihama is hosting a Halloween sweets buffet called "Halloween Trick or Sweet! — Ghosts and Witches' Temptation Buffet" from September 15 to October 31, 2026, with a lineup of Halloween-themed desserts served buffet-style.
Manga artist Sankaku Head and Village Vanguard have launched a limited collaboration merchandise line featuring original character Sankaku-chan, with pre-orders open online from September 3 through September 20, 2026.
Dutch card wallet brand SECRID, known for its patented sliding system, holds a pop-up at Hankyu Men's Tokyo from September 2 to 29, 2026, featuring new autumn colors and new items already popular overseas.
A no-miss lottery featuring Jack Skellington launches on September 4, 2026, with prizes including a large figure about 30cm tall, a coffin-shaped tote bag, and character mugs.
Seven Knights Re:BIRTH has rolled out a major September update adding new legendary character Hayeon and an awakening for Velika, alongside a new PvE mode, revamped stage systems, and the game's official launch on the Samsung Galaxy Store.
From October 1, Shinjuku Prince Hotel is taking reservations for its 2026 Christmas Cake Collection, five designs built around the theme "Harmony of Christmas," including a premium box cake made with Amaou strawberries from Fukuoka Prefecture.
From November 1, 2026 to January 31, 2027, Japanese Dining & Bar FUGA on the 25th floor of Shinjuku Prince Hotel serves an afternoon tea inspired by the neighborhood's record culture, with a Forêt Noire-style parfait, seasonal sweets and savories, and a Christmas-only menu from December 1 to 25.
The four standard-size figures from the first wave of Sticky Monster Lab's SML Star Wars series are back by popular demand, featuring finer sculpting and paintwork, dedicated lightsabers and stands, and LED lighting gimmicks, with pre-orders opening September 4, 2026.
Snow Peak's "TAKIBI Denim" series adds new fall/winter 2026 models on September 4 at its directly managed stores and online store, offering a flame-retardant denim jacket, pullover, and pants in black and indigo that develop natural fading and texture change with wear.
Skater is releasing two new Die-Cut Lunch Bags shaped after Star Wars characters Grogu and Wicket, each priced at 3,300 yen and available from September 3rd at its official online shop and retailers nationwide.
SAT-BOX has opened pre-orders for Super Takoyaki Battle, a takoyaki-making action game for Nintendo Switch and Steam where up to four players can battle it out to cook the most takoyaki.
Fukushima's Tamano Ascend Distillery releases 拓駈 (Hiraku) 2026 SUMMER EDITION 双夏 (Soka) on September 6, a bourbon-cask-driven whisky blended from new-make spirit that has aged through two summers under the distillery's "whisky grown from the soil" concept.
Tante Annie, a Dutch-inspired baked goods brand in Nagasaki, is releasing a seasonal "Chestnut Creamy Cheesecake" made with Italian chestnuts starting September 7, 2026, available at its Huis Ten Bosch, Nagasaki Station, and Nagasaki Airport stores.
Two new dining spots — Yaesu Highball Bar, known for its intensely carbonated highballs, and Yaesu Kitchen, pairing craft beer with hearty dishes — open together on September 10, 2026, in the commercial zone of TOFROM YAESU TOWER, a new high-rise directly connected to Tokyo Station.
Tokyo Revengers UNLIMITED has launched a collaboration event with TV anime WIND BREAKER, bringing Haruka Sakura and Akihiko Nirei into the game as battle characters through a limited-time gacha, alongside a training campaign and in-game story content running through October 1, 2026.
Tommy Hilfiger's 2026 Fall campaign, themed "Only in New York," casts global brand ambassador JISOO as a guest at The Plaza Hotel, bringing her own style to the brand's Classic American Cool aesthetic alongside a cast that includes Travis Kelce, Gigi Hadid, and Peggy Gou.
TREE HOTEL NIKKA Komono in Mie Prefecture has added a new "room-stay" option alongside its tree house and tent stays, with three family rooms from ¥28,000 per room, a kids' space open until 9:00 PM, and BBQ left as an optional add-on rather than built into the price.
Vivid Kuji has launched a new online lottery for Uesugi-kun Wants to Quit Being a Girl, featuring an array of cute character items and a bonus clear card sticker for larger purchases.
Waterproof suede and a rugged grip outsole bring functional design to two beloved UGG silhouettes
Korean skincare brand WELLAGE is teaming up with Sanrio's Hello Kitty for two Japan-exclusive items, a hyaluronic acid serum and a sheet mask, dressed in limited-edition Hello Kitty and Tiny Chum packaging, rolling out from September 1, 2026.
Tachibana E Shuhan has launched the 155th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
From September 4, Yokumoku's Nihombashi Mitsukoshi Main Store-exclusive aged fruitcake, Voyage de Fruits, gains an autumn-limited Marron (chestnut) flavor, sold weekends only through November 29, 2026.
New Yu-Gi-Oh! GX merchandise featuring Pop Art designs of Jaden Yuki and the Elemental HERO cast is now available at eeo Store online, with in-store sales opening September 25, 2026 at the eeo Store Ikebukuro Main Store POP UP CORNER through October 12.
The mobile puzzle game based on the anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You has launched a new Pajama Party pickup gacha for Karane Inda alongside the first Let's Pajama Party event.
GRYPHLINE has launched the new version "Dreamscape of Wind and Snow" for Arknights: Endfield today, introducing the new ★6 operator Typhoeus, opening the new area "雪松林," and announcing a distribution event for the new ★5 heavy defense operator "プチエナ."
From September 16 to October 31, 2026, Biwako Hotel's Café Bellago in Otsu, Shiga will offer "Tanuki," the 5th edition of its autumn-only tanuki-shaped cake, now in a chocolate and banana flavor inspired by the Otsu Festival season.
Anime Bungo Stray Dogs is collaborating with ZOZOTOWN on a limited seven-item lineup featuring newly drawn illustrations by artist OkiCha, open for pre-order exclusively on ZOZOTOWN from September 9, 2026.
Capcom TV!! airs a special preview of Onimusha: Way of the Sword on September 3, 2026 at 8:00 PM, the night before its September 4 release, featuring early gameplay, a boss battle, and an appearance by the development team, plus a QUO Card Pay giveaway.
Mobile soccer sim Captain Tsubasa: Dream Team is running a limited-time collaboration with the ZOIDS Real Moving Kit toy line, pairing players with ZOIDS units in new gacha characters, campaigns, and login bonuses.
On Sunday, October 25, Cerulean Tower Tokyu Hotel's Japanese Cuisine Sakuragaoka holds the fifth annual Ho-no-kuni Toyohashi & Higashi-Mikawa food culture lunch seminar, pairing a chikuwa-grilling experience led by Yamasa Chikuwa's seventh-generation president with a course meal built around ingredients introduced by Toyohashi's own farmers.
Nijigen no Mori's Crayon Shin-chan Adventure Park launches "Last Greeting," the second installment of its "Last! Doki ga Munemune~Daisakusen!" last-year campaign, on September 5, 2026. Shin-chan and Action Mask appear in the athletic area for photo opportunities on select dates through October 11.
Filmarks Culture Wear is releasing an official Swallowtail Butterfly apparel collection — T-shirts, a magnet set, and a blanket — through pre-order starting September 4, timed to the 30th-anniversary release of the film's 4K remaster.
Fukuya Co., Ltd. will launch a no-losing in-store lottery featuring fruit-themed Gaspard and Lisa merchandise at hobby shops and bookstores starting September 26, 2026.
A revival of the Gakuen Idolmaster × Chugai Grace Café collaboration café returns to Shibuya MODI from September 3 to September 27, 2026, adding three new collaboration menu items and new merchandise including an acrylic collection stand and a clear uchiwa fan.
Sanrio Character Park Harmonyland in Hiji, Oita begins "Parade Parallel the FINAL" on September 18, 2026, celebrating nearly ten years of its popular parade "Parade Parallel" ahead of its grand finale on May 9, 2027, with a memory-filled message board and photo spot, limited-time merchandise and food, and ticketed special greetings and photo sessions.
unify's Hello Kitty mini pochette has returned to stock after selling out, featuring delicate 3D embroidery in light gray and navy, a lightweight water-repellent nylon body, and a 2-way design that switches between a shoulder bag and a mini tote.
Starting September 3, 2026, Hotel Chourakukan in Kyoto's Higashiyama district will offer "Night Photo at CHOURAKUKAN," a new photo wedding plan that captures couples amid the nighttime lighting and architecture of its main building, a National Important Cultural Property.
Hyatt Centric Sapporo, the brand's first hotel in Sapporo, will open on October 3, 2026, near JR Sapporo Station, and has begun taking reservations for stays and restaurant dining from that date, alongside opening commemorative rate plans offering up to 17% off and a limited-time sparkling wine offer at its restaurant, Matsu Grill & Bar.
A new lineup of IDOLiSH7 merchandise features original delivery-worker-style costumes created just for the project, including a framed stamp set, acrylic stand, keychain, badges, and stickers, with preorders opening September 7, 2026 on the Japan Post Online Shop.
Ikebukuro PARCO is completing the largest renewal in its history this fall, with new and renewed shops opening across its fashion floors and two official pop culture stores, Ultraman and Star Wars, arriving as Japan's first of their kind, from September through November 2026.
PRIME 1 STATUE has released a 1/15 scale Legacy Museum Collection statue of the Carnotaurus from Jurassic World: Fallen Kingdom. Pre-orders opened on September 2, with the statue scheduled to ship between January and April 2028.
Kaga City's KAGA Parfait, a locally sourced dessert reinvented every year, marks its 10th anniversary with a new 2026 edition available from July 25 at four participating shops, each priced at ¥1,800.
Starting October 1, 2026, Kai Akiu in Miyagi's Akiu Onsen offers a new three-generation family plan inspired by Date Masamune's hospitality, featuring a hands-on zunda-making experience and a private "Date-Style Celebration Banquet" for milestones like a 60th birthday or Shichi-Go-San.
Kamogawa Sea World is hosting its popular animal encounter program for 13 limited days in October 2026, featuring five hands-on activities including an orca handshake, beluga touch-and-feed, and dolphin sign training, with an overnight hotel stay option also available.
L'AVENUE, a Kobe/Kitano patisserie led by chef Shigeo Hirai, is bringing its chocolate-centered sweets, including a Daimaru Kobe-exclusive item, to the department store.
LIMI feu's shop at Isetan Shinjuku Main Building 2F TOKYO Closet reopened on September 2 with a renewed, punk-inspired space of pink lattice and silver accents, offering an early look at select pieces from the 2026-27 Autumn/Winter collection alongside store-exclusive items.
Mobile Factory's location-based game series Station Memories! is holding a collaboration campaign with Love Live! from October 2 through October 31, 2026, featuring a collaboration gacha and a point-based access event.
A new NuiPal plush line brings all five magical girls from Puella Magi Madoka Magica the Movie -Walpurgisnacht: Rising- to palm-sized, boa-soft form, with pre-orders now open ahead of a planned January 2026 release.
This autumn, Manza Prince Hotel in Gunma presents a season of experiences themed around "Four Colors Unique to Manza" — a hot spring plan framed by golden foliage (September 26 to October 31, 2026), cuisine built around Tsumagoi's cabbage harvest, stargazing sessions at 1,800 meters, and guided walks through the historic hot spring town.
Sega will release physical PlayStation®5 and Nintendo Switch™ 2 versions of 'Moonlighter 2: The Endless Vault' — Digital Sun's action RPG with shop-management elements — in Japan on Thursday, December 10, 2026, through a co-publishing partnership with UK publisher Silver Lining Interactive.
Sky Dining Tenku on the 31st floor of Nagoya Prince Hotel Sky Tower will host two Christmas buffets from November 6 to December 27, 2026, the White Noël lunch buffet with snow-white desserts, and the Sky Noël dinner buffet, which adds a choice of four main dishes from December 11.
New Balance introduces "983," a lifestyle sneaker reinterpreting 2000s performance running shoes with a sculptural, refined silhouette. It arrives October 1st at New Balance stores, the official online store, and other retailers.
On October 31, 2026, Yokosuka City will hold "Pokémon Pikapika-dan with Yokosuka City" at City Hall Front Park, an event where participants dress up as Pikachu to pick up litter and think about keeping the city clean.
Seven-Eleven Japan marks Pompompurin's 30th debut anniversary and back-to-back Sanrio Character Ranking win with a nationwide fair featuring three original sweets, limited-edition goods, and multiple sticker and lottery campaigns starting September 8.
Tower Records Shibuya will once again host the Pretty Cure Live Costume Exhibition from September 19 to October 4, 2026, displaying stage costumes worn at last year's concert alongside an advance sale of Star Detective Pretty Cure! LIVE2026 merchandise.
This fall, Prince Grand Resort Karuizawa is offering a lineup of stay experiences unique to the season, including a night ski-lift ride to view the harvest moon from the summit, a guided birdhouse-building workshop in the resort's forest, free moon- and star-gazing nights by the campfire, and a getaway plan bundling activity vouchers for cycling, golf, and nearby sightseeing spots.
From October 1 to November 30, 2026, The Royal Park Hotel Iconic Osaka Midosuji's 15th-floor bar and lounge, THE BAR, offers "Atelier – Autumn Afternoon Tea," featuring chestnut, persimmon, and apple desserts scented with osmanthus, along with a high tea that adds a choice of evening main.
Sanyodo, a maker of festival prize toys, will exhibit its floating "Sukui Ningyo (Pukapuka)" scooping dolls, plush toys, air-filled vinyl toys, and capsule toys at the 102nd Tokyo International Gift Show Autumn 2026, running September 2 to 4 at Tokyo Big Sight.
From October 30 to November 3, 2026, Sensoji Temple in Tokyo is opening its normally closed Denboin Garden and Ema-do Hall — home to around 50 large votive paintings — for a five-day special viewing featuring a mist installation and the after-dark Kinryu Yakai program. Reentry-enabled day-and-night tickets go on advance sale September 1.
A new 39-room hotel opens in Oita's Yufuin in April 2027, with every guest room offering its own onsen bath, a Finnish-designed thermal spa by Avanto Architects, and dining that runs from morning to night.
Arma bianca is holding the Shugo Chara! pop-up store at Ikebukuro Loft and Umeda Loft from October 2 to October 18, 2026, offering new merchandise featuring newly drawn Starry Sky Dress and Starry Sky Suit illustrations.
SteelSeries is adding two new colors, Yuzu and Matcha, to its Arctis GameBuds wireless earbuds, alongside a firmware update that improves 2.4GHz wireless connection stability. The new colors roll out from September 11, 2026 at electronics retailers, Amazon.co.jp, and Rakuten Ichiba nationwide.
Sugar Doll, the dress-up and raising game available on the App Store and Google Play, has launched a new American diner-themed premium gacha "HAPPY SWEET DINER" starting September 2, 2026, along with a limited-time background pack.
Summoners War: Sky Arena has kicked off its annual Sky Fever Season 2026, running through October 25 with five Fever Token-based events offering monster selection, rune crafting, and other rewards to support summoner growth.
Osaka furniture brand SWITCH holds a five-day pop-up at KITTE Osaka, directly connected to JR Osaka Station, from September 17 to 21, 2026, with a daily workshop for making original cushion covers from leftover sofa fabric.
As Teshikaga's mountains and lakeshores turn to color from late September into October, the town points to scenic drives, trekking, canoeing, and a foot bath tour as ways to slow down and take in the season beyond a quick drive-through.
Pre-registration has opened for The Alchemist Code: Port Masters, a new game based on The Alchemist Code, with a campaign offering in-game rewards tied to the number of sign-ups.
From September 11 to 23, 2026, Tokyo Tower's Main Deck hosts a special projection mapping show, produced by creative company NAKED, INC., in collaboration with the hand-drawn anime SEKIRO: NO DEFEAT, turning the night skyline into a stage for the film's sword-fighting action.
From September 1 to October 31, 2026, Tsumagoi Prince Hotel in Gunma pairs its new highland disc golf course with a salad pizza made from Tsumagoi Highland Cabbage in a limited-time autumn plan designed for couples and partners.
Urbannet Sapporo Link Tower, a new office, hotel, and retail complex in Sapporo, will hold its grand opening on Saturday, October 3, 2026, with the hotel Hyatt Centric Sapporo opening on its upper floors the same day, kicking off an opening weekend with a Hokkaido marché, live music, and a flower giveaway.
The October 16, 2026 issue of Weekly TV Guide is running a special collaboration with the anime Bungo Stray Dogs Wan! 2, including an Animate mail-order bonus of original character cards.
A WIND BREAKER NuiPal Animate Limited Selection exclusive set featuring six characters, complete with an original drawstring pouch and plush stand, is now available for pre-order at Animate stores and the Animate Online Shop, with release scheduled for December 25, 2026.
HOTEL&RESORT Yamanouchi Hills in Nagano Prefecture has begun offering a new Family Plan for stays from August 20, 2026 to April 30, 2027, cutting children's rates to 50% of the adult rate and adding a renovated lounge with a rooftop pool, ball pool, and free-flow snack and drink corners for kids.
Adventure World in Shirahama, Wakayama will celebrate the first birthday of Emperor Penguin chick "Yoyo-chan" (E044) with online birthday parties and in-park events on September 30 and October 3–4, 2026, looking back on 365 days of growth watched over by guests.
Three eau de toilette fragrances inspired by the manga and anime characters Shigeru Akagi and Iwao Washizu will go on presale from September 19, 2026, at the "Akagi 28th Death Anniversary" Fukumoto World pop-up store, ahead of a later online release.
Tickets for AMUSEMENT EXPO 2026, one of Japan's largest arcade game festivals, go on sale September 1 at noon, with a newly introduced ¥500 student discount ticket joining the standard, early, and late admission options for the November 7 event at Tokyo Big Sight.
FAIRYTAIL Co., Ltd. is releasing new perfumes and original merchandise featuring newly drawn illustrations of Mahiru Shiina from TV anime The Angel Next Door Spoils Me Rotten Season 2, available in "school uniform" and "fishtail dress" versions, with sales starting August 31, 2026.
Animate Girls Festival 2026, set for November 7-8 in Ikebukuro, has revealed the artwork for its main venue "original shopper" visitor bonus along with a second wave of details on its collaboration with Ajinomoto AGF, Inc., including a giveaway and a prize lottery.
Mori Trust Hotels & Resorts is opening APARTHOTEL Lilt Hakone Gora on November 10, 2026, an 18-room apartment-style hotel with a kitchen in every room, a source hot spring bath, and a coin laundry built for longer family and group stays in Hakone.
Good Smile Company releases a Nendoroid Doll figure of Jinshi from The Apothecary Diaries in his familiar attire, now available for pre-order through hobby retailer AmiAmi at ¥9,200 (tax included), with a planned release in March 2027.
From September 12 to October 11, 2026, Aqua City Odaiba is hosting a Digimon collaboration featuring an original ramen only available at Tokyo Ramen Kokugikan Mai, limited novelty campaigns, and a nine-day pop-up shop with an Agumon appearance planned for September 27.
Advance tickets for the paid area of the Arashiyama Bamboo Light-up, held in Kyoto's Arashiyama from September 30 to November 8, 2026, are now on sale through EX Travel Reservation, letting visitors skip the same-day ticket line and step straight into the illuminated bamboo grove.
From September 1, Asakusa View Hotel is selling two Christmas-limited stay plans for December 19, 20, 24, and 25, 2026, each paired with dinner at one of its high-floor restaurants — a buffet on the 26th floor or a Chinese-French collaboration course on the 27th floor — with night views of Tokyo Skytree from its newly renovated rooms.
From October 1 to 31, 2026, THE BBQ YARD GROVE HILLS NARITA — an outdoor BBQ venue in the garden space of ANA Crowne Plaza Narita — is offering a hands-free "Halloween BBQ Plan" with seven Halloween-themed dishes, a self-service costume bar, and a kids' trick-or-treat giveaway during the final week.
Benzaiten's new "Dried Persimmon Butter Daifuku," on sale from September 1, 2026, layers the concentrated sweetness of dried persimmon with a butter and mascarpone cream and sweet red bean paste, blending Japanese and Western ingredients into a rich, smooth wagashi meant to be paired with wine as well as tea.
Buffer, the HUMAN MADE-produced brand led by creative director Tetsu Nishiyama, releases a five-style drop on September 5, 2026 — three graphics based on the 1982 film "Fast Times at Ridgemont High" plus two Buffer original items — at Buffer Store and online.
Canal City Fukuoka Washington Hotel reopened on Tuesday, September 1, 2026, after a five-month renovation marking the hotel's 30th anniversary. All 422 guest rooms and the lobby have been redesigned around the "Theater of the City" concept, with new self-service check-in, a self-service cloakroom, and an expanded breakfast buffet.
BARNEYS NEW YORK Ginza Main Store and Roppongi host a pop-up event for Charlotte CHESNAIS, a French jewelry brand known for fluid, sculptural lines that trace the body, running at Roppongi from September 4 to 27 and at Ginza from October 2 to 29, 2026.
Qualia Co., Ltd. is rolling out "Chibi Maruko-chan Plush Toys" at capsule toy corners nationwide, featuring five soft, squishy characters from Class 3-4 — Maruko, Tamachan, Fujiki, Nagasawa, and Hanawa.
Fujiya's new "Anime Chiikawa Pero Pero Choco" turns the faces of popular characters Chiikawa and Hachiware into stick chocolates, each paired with six collectible backing card designs, arriving nationwide on September 8.
China Shadow, the Chinese restaurant at The Strings by InterContinental Tokyo, serves a Shine Muscat and Chestnut Chinese Afternoon Tea and matching parfait from October 1 through November 30, 2026, built around shine muscat grapes, chestnuts, and other autumn ingredients.
A two-part interior exhibition brings new designer chairs and newly introduced brands like Studio Sander Wassink and EETAL to CIBONE's Omotesando store, alongside a 10% off furniture and lighting fair.
The National Museum of Art, Osaka and the Nakanoshima Museum of Art, Osaka have launched Collections in Nakanoshima (NMAO–NAKKA), a new partnership to showcase the Nakanoshima area's cultural appeal. Its first initiative brings together works by Atsuko Tanaka from both museums' collections, on view through November 3.
Takino Suzuran Hillside National Park in Sapporo is holding Cosmos Festa 2026 from September 12 to 27, when around 700,000 cosmos flowers color the Upper Country Garden pink, alongside dahlias, green kochia, seasonal craft workshops, and family and music events as part of the autumn-long Takino Autumn Colors 2026.
Seven-Eleven Japan is offering Disney Sparklink Stars content prints, featuring 15 character visual designs, at multi-copy machines nationwide from September 1 to September 30, 2026.
ENFÖLD presented its 2027 Spring and Summer collection, themed "WRAPPING STRUCTURE," at Rakuten Fashion Week, translating the hidden framework and layered materials of architecture into sculptural silhouettes. The show also featured drawings by graphic designer 山口崇太, a footwear collaboration with goyemon, and makeup by NARS.
British lifestyle brand Fable England launches its "Orla" collection on September 1, the second chapter of the 2026 autumn/winter "Divine Nature" line, bringing warmth and soft femininity to bags, scarves, and jewelry.
The Familiar of Zero 20th Anniversary Exhibition, marking 20 years since the TV anime's broadcast, comes to Rakubasu Hall at Abeno and in Osaka from October 24 to November 15, 2026, following its Tokyo run, featuring a life-size Louise figure, a full-scale Derflinger, over 100 illustrations, and new merchandise such as an art book, a cushion, and acrylic panels.
Ferragamo is launching a new leather goods collection, the "Ferragamo Cara Bag," pairing sculptural design with the maison's Italian craftsmanship and its signature Gancini closure.
Amiami is now taking pre-orders for figma figures of Panty and Stocking from New PANTY & STOCKING with GARTERBELT in angel costumes. The two-figure set has a reference price of ¥19,500 (tax included) with a release scheduled for July 2027, and each figure is also available individually.
Starting September 1, FOREST KITCHEN with Outdoor Living inside Hotel Metropolitan Sendai East is taking reservations for its 2027 osechi, a three-tier, 22-dish box blending Italian and Japanese flavors with Tohoku ingredients such as Sendai beef, paired with Veuve Clicquot champagne, priced at ¥38,000 and serving 2–4 people.
A 1/7 scale completed figure of Saki Hanami from Gakuen Idolmaster, shown in her pre-training look from Iris After the Rain, is now available for pre-order at AmiAmi. Produced by MiraiMira, the figure is priced at ¥22,000 (tax included) with a scheduled release in April 2027.
Goto no Tsubaki, the natural skincare brand from the camellias of Nagasaki's Goto Islands, launches its Camellia Cleansing Oil (110mL, ¥1,980 tax included) on September 1, 2026 — an oil built to lift away blackheads in adult pores and stubborn makeup while leaving skin moisturized.
Goto Tsubaki Distillery is releasing a limited quantity of "GOTOGIN Yurameku Katachi — Tsubaki no Kara," the second gin in its collaboration series with Amami Oshima-based painter and picture-book author Miroco Machiko, from September 28, 2026.
Good Smile Company and Frontwing Lab have announced a new ADV game, "Grisaia no Shin Kajitsu -Shuuketsu no Hyakka-," celebrating the Grisaia Series' 15th anniversary, with release set for 2027.
BitStar Anime is producing and managing the official YouTube channel for GYAKUTEN BARIBA REVERSE, Bandai's popular coin-flipping battle toy, with full-scale streaming underway from August 29, 2026.
A joint season pass covering Hakuba Norikura Onsen Ski Resort and Hakuba Cortina Ski Resort is now on sale at super early-bird prices for the 2026-2027 season, alongside an expanded ungroomed powder area at Hakuba Norikura.
Hakujuji (HAKUJUJI), the long-established Japanese-and-Western confectionery based in Okayama, is opening its first pop-up shop at Hanshin Umeda Main Store from September 2. The shop brings the brand's signature waffle, along with the summer-limited Kogen Bussé and a newly repackaged pie series.
The autumn edition of Yokohama's "Hanamiru Stamp Rally" runs from September 1 to 30, 2026, guiding visitors to Yamashita Park, Satoyama Garden, and the family-friendly GreenSnap Marche YOKOHAMA 2026 AUTUMN, with rewards including an eco bag and a Garden Bear pin badge.
To celebrate its 40th anniversary, Hilton Osaka is launching an original private cask whisky bottled from a single selected cask of single malt "Sakurao," available in limited quantities at the hotel's restaurants and cafe & bar, alongside a matching original cocktail.
From November 1, 2026 to March 31, 2027, HOSHINOYA offers three "Winter Wellness Stay" plans across its properties, drawing on each location's climate and culture to help guests reset the "winter fatigue" and "brain fatigue" common among modern people, with a culturally themed breakfast and a destination-inspired gift included in every stay.
From September 1 to November 30, GRACERY LOUNGE on the 8th floor of Hotel Gracery Shinjuku is serving an autumn fair of seasonal sweets, drinks, and cocktails, including an Acai and Sweet Potato Parfait that switches to a Halloween look from October 1 to 31.
From September 1 to November 30, Hotel New Otani's three directly managed hotels in Tokyo, Makuhari, and Osaka are serving chestnut and grape sweets, led by the seasonal Super Mont Blanc, across their restaurants and cake shops.
From September 1 to November 30, 2026, Hotel New Otani Makuhari's Autumn Special 2026 pairs seasonal dining — from a chestnut Mont Blanc to a matsutake kaiseki course — with cultural events and an all-you-can-practice golf stay, giving guests their choice of autumn.
Popular characters from the anime That Time I Got Reincarnated as a Slime will appear in the idle RPG Idle Girls starting September 8, alongside a commemorative TV commercial and a pre-registration campaign that is already underway.
Hiramatsu's longtime Marunouchi restaurant Sens & Saveurs is reopening as Jardin des Sens Tokyo on October 30, 2026, carrying forward the philosophy of its Montpellier flagship with a renewed dining room by designer Christian Collot. Reservations open September 1.
John Lobb's Tokyo Midtown store reopens on September 2, 2026 as a new-concept boutique featuring the brand's first private salon room and a capsule fixture for its BY REQUEST custom-order service, alongside two store-exclusive shoe models and a limited-time Bristle Hide ordering event.
WASHU BLUE RESORT KASAGO in Kurashiki, Okayama, is hosting an autumn dining event this fall, featuring 10 kinds of freshly fried bites at its buffet restaurant, including a new sweet potato and dill dish and deep-fried Shine Muscat grapes.
KATOKOA mamoru, a brand from apparel and accessories maker Kawabe Co., Ltd. that designs Japan's creatures at risk of extinction, expands its lineup with socks in 10 designs at ¥2,200 (tax included) each, releasing from mid-September 2026. A portion of sales proceeds will go to the Japanese Association of Zoos and Aquariums' Wildlife Conservation Fund.
Kirishima Yokogawa Distillery is opening preorders on September 1 for Single Malt Whisky "The Drink You Don't Drink," a limited seven-bottle series tied to the Seven Lucky Gods and blessed by Chief Priest Benmou of Tenmyoji Temple, meant to be displayed unopened with a handwritten wish on the label.
From September 12 to November 3, 2026, Kuju Flower Park in Oita Prefecture holds its Autumn Flower Festa, with 70,000 yellow and orange African marigolds filling a 7,000 m² meadow on the 850-meter-high Kuju Highland. The season also brings salvia and celosia fields, an Asagimadara butterfly exhibition, and nighttime illumination events.
From October 1, 2026, Kyukaruizawa Kikyo, Curio Collection by Hilton, will serve a Halloween-themed afternoon tea featuring seasonal Shinshu ingredients such as pumpkin, purple sweet potato, apple, and Nagano Purple grapes at its casual dining restaurant à table in Karuizawa.
La Prairie's SC Concealer Foundation, from its Skin Caviar Collection, goes on sale nationwide in an updated version on September 1, with sun protection raised from SPF15 to SPF30, a richer smooth texture, and a new glass bottle, offered in eight shades.
From September 1, Louis Poulsen Japan is releasing the PH 3/3 Pendant Centenary Edition and PH 2/2 Wall Centenary Edition, the second chapter of a collection marking 100 years since Poul Henningsen's System PH.
From August 27, Japanese accessory brand LUNA EARTH ONLINE has added new fall arrivals starting at ¥330 (tax included), including check-pattern hair clips and scrunchies, new ear cuff designs, and body piercings.
From September 1, Mampei Hotel in Karuizawa is selling a Halloween cookie tin modeled after its historic Alps Wing, holding 11 Halloween- and autumn-themed cookies, alongside the returning Walnut Bitter Caramel Sandwich in a Halloween-limited package.
Okamoto Corporation is releasing two limited-edition colors, Pale Pink and Light Greige, for its winter staple room sock "Marude Kotatsu Socks," available in limited quantities at stores nationwide and online from early September.
Masaoka Towel, an Imabari, Ehime-based towel maker founded in 1921, is holding its 26th Imabari Towel Maker Pop-Up at the Imabari Towel Minami-Aoyama store from September 10 to 21, 2026, featuring an early release of its Casa Collection alongside other TRUE TOWEL pieces built for hotel-quality comfort.
Matcha Frontier Co., Ltd. is opening a new location of its Japan-born global matcha brand MATCHAMON in Shimokitazawa, Tokyo, on September 4, 2026, bringing single-origin matcha drinks and sweets to a neighborhood known for its mix of vintage fashion, music, art, and theater.
On September 12, 2026, Achiterasu Kurashiki will host "MERCADO RICO CRAFT BEER," a craft beer event organized by Tamashima Shinkin Bank featuring beers from Kurashiki and other regions, a student-made beer from Okayama Prefectural University, food and sweets stalls, and a display of 5kg and 10kg "muscle mugs."
Two classic films whose stories are set in motion by a hairpin and a pair of earrings, plus a short with costumes by Hanae Mori, screen on 35mm at the National Museum of Modern Art, Kyoto on November 21 and 22, 2026, as part of the MoMAK Films series.
Cogit's oshi-katsu support brand muchu muchu is releasing two items nationwide from September 1, 2026 — a new color pattern for its popular Carry-Along Plush Shoulder Bag and the new Plush Walk Shoulder Belt.
A limited-time pop-up shop built around a MYAKU-MYAKU picture book opens at Shibuya Hikarie's ShinQs from September 3 to 16, 2026, featuring Kanto's first exhibition of prints from the book and a limited signed-copy exchange.
Nagaragawa Seiryu Hotel, on the banks of the Nagara River in Gifu, is opening reservations September 1 for its 2027 New Year osechi — a 22-dish, Japanese-Western box built around Hida beef, Ibi tea, and seafood, paired with a half bottle of Veuve Clicquot champagne.
A new nighttime event, NAKED GARDEN NIGHTS Higashi Honganji / Shōsei-en Garden, opens October 31, 2026 within walking distance of Kyoto Station, pairing light installations across five viewing spots at the temple and garden with seasonal drinks, running nightly through December 6.
NELL, the sleep brand known for its pocket-coil mattresses, is releasing the NELL×COIL COLLECTION — original sheets, a duvet cover, a pillow and pillowcase set, and roomwear covered in a pattern of Pokémon's Magnemite. The lineup goes on sale September 1, 2026 on NELL's official site, with sales at Bic Camera Yurakucho starting September 7.
The NARUTO & BORUTO Shinobi-Zato attraction at Nijigen no Mori on Awaji Island will celebrate Naruto Uzumaki's October 10 birthday with a record eight special programs starting in September 2026.
Starting September 1, 2026, Japan's first Nike Strength showroom opens to the public in Minato City, Tokyo. The reservation-based space lets individuals and businesses see, touch, and try training equipment such as dumbbells, kettlebells, and barbells, with staff on hand to help visitors choose the right gear.
The NISHIUMEDA CANDLE NIGHT Executive Committee will hold the "NISHIUMEDA CANDLE NIGHT" candlelight event across the West Umeda area of Osaka's Kita Ward on Wednesday, December 9, 2026, marking the 21st year of the biannual candle-lighting tradition with a candle-lined corridor, handmade lanterns, and a large-scale installation by CANDLE JUNE.
NOTIME, a 24-hour unmanned secondhand clothing shop, is opening its first Nagano City location on September 19, letting shoppers enter and check out entirely through LINE and self-checkout.
From September 1 to October 31, 2026, the BIO-RESORT HOTEL & SPA O Park Ogose in Saitama Prefecture is serving a five-course dinner built around local ingredients from Tokigawa, Sayama, Fukaya, and Ogose.
PAUL & JOE is offering a head start on autumn style with a new socks collection featuring the brand's iconic cats Nounette and Gipsy alongside colorful florals and animal motifs, available in women's, men's, and unisex styles across a wide range of sizes from early August 2026.
Paul Stuart GOLF, Paul Stuart's golf line, has opened its first standalone permanent store on the 6th floor of Matsuya Ginza, offering a full men's and women's lineup and a permanent polo shirt pattern-order service.
To mark 15 years since its launch, the avatar app Pokecolo, used by more than 26 million people, has kicked off a lineup of anniversary content from September 1, including the nostalgia-filled "15th Memory Museum" event, a special login bonus, and a follow-and-repost giveaway on X offering QUO cards and clear file sets to 15 winners.
NOT A HOTEL is teaming up with the sleep game app Pokémon Sleep on a special Poké Ball-Themed Hotel appearing in Hokkaido this September, with a campaign offering winners a chance to stay inside.
The long-running romance game The Prince's Proposal: Eternal Kiss marks its 13th anniversary this September, with Royal Grand Prix 2026 popularity voting opening today, a special Episode0 prologue release, two anniversary events, and a lineup of in-app campaigns, alongside a tie-in celebration on VOLTAGE Passport.
Sega's Puyo Puyo 35th anniversary “だいれんさ！” project adds three new reveals — a Shimokitazawa Curry Festival collaboration running October 8 to 25, 2026, commemorative handkerchiefs from CLASSICS the Small Luxury, and a new LINE theme, “Puyo Puyo GAME CENTER,” launching in September 2026.
Sapporo Hitsujigaoka Observation Hill is holding its Autumn Flavor Festival 2026 from September 18 to 23, marking the 50th anniversary of the Clark Statue. Highlights include free and paid grilled Pacific saury sent directly from Nemuro, and grilled scallops from Tokoro in Kitami City.
Netmarble's upcoming game Shangri-La Frontier: The Seven Colossi opens its Tokyo Game Show 2026 special site, with a world-first playable demo, a voice actor talk show featuring Yuma Uchida, Rina Hidaka, and Yuka Terasaki, and original novelties for booth visitors.
For one month only in October 2026, Cafe "&More by Sheraton" at Sheraton Kagoshima will serve a Halloween Afternoon Tea, while the hotel's cafe and 19th-floor bar VIVARIUM also roll out Halloween-themed pastries and cocktails from September 16 to October 31.
From October 1 to October 31, 2026, Café Belle at Sheraton Miyako Hotel Osaka is serving a Halloween lineup of seven new sweets and breads, including a purple mont blanc inspired by the yokai "Karakasa Obake" and a coffin-shaped mushroom quiche, alongside two returning favorites.
A roughly 130 cm tall lucky cat sculpture known as Shibuya Neko Hariko has gone on permanent display at the shibuya-san tourist information center in Shibuya Fukuras since August 18, 2026. Its creator, artist Akira Yoshida, also holds a solo exhibition titled "Empty Bears - A Mirror of Our Time" at Shibuya Hikarie's 8/CUBE from September 7 to 13, 2026, featuring around 30 new bear-motif works.
Now marking its 15th year, the Shimokitazawa Curry Festival returns for 18 days from October 8 to 25, 2026, with 135 participating restaurants, sweets shops, and stores, joined this year by a collaboration with SEGA's Puyo Puyo and Sonic the Hedgehog game series.
Shonan Candle 2026 brings 10,000 candles to the Enoshima Samuel Cocking Garden from October 10 to November 3, with a pre-event at Fujisawa Station from October 7 to 9. This year's edition features a collaboration with the anime series Rascal Does Not Dream and hands-on workshops throughout the 25-day run.
Snow Peak has unveiled the facility and architectural design details for Snow Peak LAND STATION AKAGI, a new complex opening in Gunma Prefecture's Akagi Park on September 19, 2026. Designed by Naruse Inokuma Architects, the building features a sweeping curved roof that echoes the silhouette of Mt. Akagi.
Max Factory's 1/7 scale completed figure of Eatchel – The Cub [Overdue Radiance] from Snowbreak: Containment Zone is now available through AmiAmi and select other retailers. It is priced at 32,000 yen (tax included), with release planned for September 2027.
The naval battle game SOEN NO KANTAI marks its 9th anniversary with a free salvage event offering up to 900 pulls, the debut of Battleship Satsuma in the Shin Soen Festival, and a Ver.10.0.0 update adding EX Training and Guild Donation features.
Sonmin Shokudo in Karuizawa's Hoshino Area holds the "Karuizawa Sake Terrace" on September 18 and 19, 2026, letting visitors taste-compare autumn sake from 13 Saku breweries and meet the makers behind them.
Two new Starbucks® Chilled Cup flavors — a rich White Chocolate Latte and a smooth Hojicha & Tea Latte made with 100% domestic hojicha — arrive nationwide from September 8, alongside two giveaway campaigns celebrating the launch.
The autumn-themed limited-time doll "Autumn Rug" has returned to the dress-up and raising game Sugar Doll, along with a seasonal event and background packs running through fall 2026.
On September 1, 2026, Sushi Koki opens in Osaka's Shinsaibashi, offering a 15-course menu for ¥4,400 (tax included). Chef Koki Koyama, who trained at a three-Michelin-starred restaurant, brings French technique and precision to traditional sushi craftsmanship.
SwitchBot is adding a new black colorway to its compact K11+ Pro robot vacuum, which delivers up to 12,000 Pa of suction power in a body just 24.8 cm across, with sales starting September 1, 2026.
Sun Frontier Hotel Management has opened the official website and started taking reservations for Tabino Hotel lit Sakata in Yamagata Prefecture, a new hotel opening on February 25, 2027 with a top-floor natural hot spring open-air bath and lounge overlooking Mount Chokai.
Furniture and interior retailer Tansu no Gen has released a Round Extendable Dining Table that grows from a 120cm circle into a 160cm oval, pairing a stone-look ceramic tabletop with wood-grain legs for everyday meals and entertaining alike.
THE CITY BAKERY + Bar & Grill Gransta Tokyo opens inside Tokyo Station's Marunouchi ticket gates on September 16, offering Gransta-exclusive sandwiches, a Bar & Grill serving tapas, burgers, and pasta with drinks from 5 PM, and the store-only CB Cookie BOX souvenir.
Billed as one of East Japan's largest tea events, "Kissako TOKOROZAWA TEA FES 2026" takes place at Tokorozawa Sakura Town in Saitama for four days from October 31 to November 3, 2026, bringing together Japanese and international tea producers and specialty shops for a tasting rally, plus seminars and hands-on programs.
A new digital stamp rally invites visitors to explore theater venues, cafes, onsen towns, and sightseeing spots across Tajima from September 1 to 27, 2026, alongside the Toyooka Theater Festival, with a chance to win prizes for up to 100 winners.
UGG launches its "Born to Feel" global campaign on September 3, pairing modeling icon Tyson Beckford with rising star Julez Smith and unveiling a reimagined Birch collection featuring the Birch Boot II and Birch Hiker.
From September 4 to 23, DECKS Tokyo Beach's LED DAIBA STUDIO in Odaiba hosts ULTRA STORE, a limited-time shop pairing 500-plus items from Sonic the Hedgehog, Puyo Puyo, Persona, Tokyo Revengers, and Hypnosis Mic -Division Rap Battle- with large-LED video displays, alongside a free digital stamp rally offering Tokyo Joypolis tickets as prizes.
UMITO has fully renovated its former UMITO VOYAGE ATAMI property in Atami's Sogaura into UMITO ATAMI HONTEI, a five-room private villa overlooking the ocean, with reservations opening September 1. A renewal campaign from October through December adds special stay plans, a welcome champagne perk, and a curry gift.
From September 1, 2026, VandS Clinic Shibuya is offering special pricing for one month on its most popular Korean-style dermatology treatments, including the POTENZA microneedling RF treatment, the Rejuran Healer and Juvelook Skin injectable skin boosters, and hyaluronic acid filler. The campaign is aimed at those who want authentic Korean skincare without a trip to Korea, or who want to try a skincare program suited to them at a lower cost.
Needs Co., Ltd. and Sun Family Co., Ltd. launch the "varinuc Muffler-Attached Warmth Hat" for 2,178 yen (tax included) starting September 1. Soft faux fur wraps the head, ears, and neck, and the hat can be worn down as a muffler for two styles in one.
On September 6, Nasushiobara City in Tochigi Prefecture hosts Viehfest in NasUSHIobara 2026 at the west exit plaza of JR Nasushiobara Station, with a milk toast, free Nasu wagyu tastings, and local food stalls celebrating the area's dairy and ranching culture.
WAKISAKA KATSUJI / SOU・SOU MUSEUM in Kyoto's Shimogamo area will open for a reservation-only Silver Week viewing from September 19 to 23, 2026, showcasing around 60 years of work by textile designer Katsuji Wakisaka.
From September 26 to November 27, 2026, The Westin Sendai's Lounge & Bar Horizon on the 26th floor serves a grape-themed "Seasonal Parfait & Cocktail -Autumn-" lineup, featuring the "Grape Jewels" parfait made with Kyoho and Shine Muscat grapes alongside two seasonal cocktails.
A "Witch Hat Atelier" POP UP STORE in Loft is touring six Loft stores across Japan from September through December 2026, offering original advance-sale goods and a randomly gifted mini bromide with every purchase of ¥2,000 or more.
From October 17 to November 15, 2026, YATTOKAME FESTIVAL DOORS returns to Nagoya for its 14th edition, filling castles, historic restaurants, parks, and streets with traditional performing arts, wagashi tours, walking programs, and lectures. Ticket sales for the various programs begin September 11.
From September 1, Yokohama Bay Sheraton Hotel & Towers is serving a new wedding banquet course called "RURI (Ruri)," bringing together its Japanese, Western, Chinese, and pastry chefs for a fusion menu priced at ¥39,556 and available for weddings of 40 guests or fewer.
Starting September 1, 2026, Yokohama Red Brick Warehouse has introduced a new tax-free counter on the 2nd floor of Building 2, letting international visitors complete duty-free procedures for participating stores in one place instead of at each individual shop.
109 Cinemas Premium Shinjuku is holding Japan's only special preview cheering screening of Oasis: Don't Look Back In Anger on September 10, 2026, the night before the documentary's nationwide release.
The full lineup of Attack on Titan × Nijigen no Mori original merchandise is now complete, as Marshmallow Stickers go on sale September 1, joining an acrylic mirror sticker, acrylic hair clips, and a tote bag that recently joined the collection.
AVIOT has opened pre-orders for the TE-V1R-AZ2, its second collaboration model with Azur Lane, featuring 100 newly recorded voice lines and packaging illustrated by nima. Pre-orders opened on August 31, 2026.
U-NEXT will exclusively live-stream the Nissan Stadium performance from back number's sold-out first stadium tour, Grateful Yesterdays Tour 2026, on October 3, with a new multi-channel option that shows song lyrics alongside the live footage.
The seal collection RPG BIKKURIMAN Wonder Collection has added the limited-time event "Beyond the Next World — Anomaly at Tengai Bakufu," introducing new characters [Demon Lord Approaching] Fyujon Kiddosu and [Demon Fang] Fyujon Kiddosu through the Holy-Demon Fusion Demon General Gacha, alongside a new damage challenge event and a comeback login bonus.
BON TON TOYS, a Dutch plush toy brand founded in 1933, has released its colorful The Moods character series and its pet-and-animal-themed PETS series in Japan, now available through marcs STORE, Rakuten Ichiba, and interior and lifestyle shops nationwide.
URBAN RESEARCH Lumine Shinjuku hosts a BuddyOptical pop-up shop from September 10 to 23, 2026, marking its store renewal with the eyewear brand's collections and a special-order piece from URBAN RESEARCH KYOTO.
On September 28, Capella Kyoto's bar and night dining venue Yoi welcomes bartenders from Brooklyn's buzzworthy Bar Rêve for a special one-night-only cocktail collaboration.
Two new items — the Caramel Apple Bon Classic and Caramel Apple Mini Bon — will be available at Cinnabon locations across Japan from September 3, 2026, featuring a diced apple compote and rich caramel sauce paired with the brand's signature Makara cinnamon.
From September 14 to 27, 2026, Bar19 on the top floor of Courtyard by Marriott Shin-Osaka Station serves "MOON LIGHT VEIL," a full-moon-inspired cocktail and the third installment in the hotel's autumn moon-viewing lineup, for 2,000 yen per glass.
CURATION⇄FAIR Kyoto returns to three Nishijin temples on November 6–8, 2026, with 33 exhibitors — including its first overseas galleries — plus a Urasenke tea ceremony, a Shosei-en garden boat tour, and a four-day flower ceremony by Kentaro Sugi in Takagamine.
DRECOM SHOP has begun general sales of new Cuticle Detective Inaba merchandise, including trading mini shikishi, connectable acrylic charms, an A4 clear file set, acrylic stands, bangs clips, and stickers featuring the manga's cast of quirky detective characters.
TOYO KITCHEN STYLE opens reservations at 12:00 PM on September 5 for the 2026 Dolce&Gabbana x Fiasconaro panettone collection, adding three new flavors and a redesigned classic for a lineup of 14 items available in limited quantities.
From September 1 to October 25, 2026, ERAM, a Japan-born fragrance brand, is holding a pop-up at Mori Art Museum Shop in Roppongi, with fabric posters featuring the brand's artwork joining the lineup from October 1.
A new "Matsuya Ginza Limited Shop" for the apparel line ERIKO YAMAGUCHI has opened on the first floor of Matsuya Club at Matsuya Ginza, featuring an original loom-inspired fixture, pre-order pieces from the 2026 Fall/Winter collection, and store-exclusive colors and jewelry.
From September 14 to November 15, 2026, THE LOUNGE at Four Seasons Hotel Tokyo at Otemachi presents a fall afternoon tea built around Shine Muscat grapes, crafted by Executive Pastry Chef Michele Abbatemarco and Executive Sous Chef Kensuke Kuze on the hotel's 39th floor.
Funabashiya's Kameido Tenjin-mae Main Store is serving a summer-only kuzumochi where diners grind roasted sesame themselves and finish it with grated sudachi peel, available for eat-in only from September 1, 2026 while supplies last.
gelato pique is launching its third Pokémon collaboration collection, "Pokémon meets GELATO PIQUE," on September 9, 2026. The lineup carries a Pichu-Pikachu-Raichu evolution motif across sizes and newly introduces Clefairy and Marill designs.
DMM GAMES' Girls Creation -Shoujo Geijutsu Kitan- celebrates its new 'Art Type' character feature with a commemorative campaign, while the 'Scramble! Autumn Art Grand Sports Festival' event and two pickup gacha runs run through September 15, 2026.
GOOD NATURE STATION's ground-floor kitchen in Kyoto reopens on September 1, 2026 as craft burger specialty shop GOOD NATURE BURGER, featuring hishio- and shio-koji-aged grass-fed beef patties, local Kyoto ingredients, and three new vegan and gluten-free burgers made with 100% domestic rice flour buns.
Grand Prince Hotel Hiroshima is offering a "Pool & Lunch Plan to Enjoy the Lingering Summer Heat" from September 1 to 23, 2026, extending its outdoor pool season and letting day guests pair lunch at one of three restaurants with access to its normally guest-only pool and Hiroshima Onsen "Seto no Yu."
New GRIDMAN UNIVERSE merchandise featuring character designer Masaru Sakamoto's newly illustrated "Time Slip"-themed artwork is now available through eeo Store online and at the eeo Store Ikebukuro Main Store, including can badges, acrylic cards, die-cut stickers, an acrylic art board, an acrylic diorama, character phone stands, and acrylic stands.
From October 10 to 12, 2026, Gunma Flower Park+ in Maebashi marks its first anniversary with a crowdfunded fireworks display, a free rose giveaway for the first 111 visitors each day, a participatory flower installation using 400 Maebashi-grown roses, and a live painting by artist Kahou Nakabayashi, alongside its autumn rose fair and Night Bloom illumination.
Hakone Kowakien Yunessun, which marked its 25th anniversary on New Year's Day 2026, is introducing a seasonal bath themed around the mid-autumn harvest moon, "Otsukimi-Buro," for a limited time from September 10 to November 1, with a starry dome ceiling and a rabbit-costumed mascot greeting bathers at the entrance.
A limited-time official mini pop-up store for the globally popular overseas animated series Helluva Boss opens at INFOLENS GEEK SHOP in Ikebukuro PARCO from September 11 to 27, 2026, featuring blind plush, figures, and an original clear card gift with qualifying purchases.
holo Indie, hololive production's fan-game brand, has opened the Steam store page for Ollie Ninja Slash, a high-difficulty action game developed by 7 Moon Studio starring hololive Indonesia's Kureiji Ollie, with wishlist registration now available ahead of its September 18, 2026 release.
From September 7, HOTEL IL PALAZZO's lounge EL DORADO in Fukuoka is serving an autumn afternoon tea themed "Bitter Sweet," pairing nine sweets and four savories with a free-flow cocktail buffet of wine, sparkling wine, and cocktails.
Gallery 11 Restaurant & Bar on the 11th floor of Hotel Indigo Tokyo Shibuya introduces cocktails and mocktails crafted from ingredients such as fruit peels and used coffee grounds starting September 1, 2026, alongside new fall and winter menu items.
From September 1 through November 30, 2026 checkout, Hotel New Otani Makuhari is offering two limited-time multi-night stay plans — the "Makuhari Suite Long Stay," giving guests a free third night in an ocean-view suite for the price of two, and the "Autumn Multi-Night Plan," which pairs accommodation with a meal coupon for use at the hotel's restaurants.
All-Day Dining "SATSUKI" at Hotel New Otani (Tokyo) is serving a reworked Super Mont-blanc alongside a rare Geisha coffee cold brew as the Super Mont-blanc & Geisha Cold Brew Set, available September 1 through October 31, 2026, at ¥6,000.
HOTEL THE MITSUI KYOTO is launching a guest-only program that pairs a stay overlooking Nijo Castle with a private after-hours tour of the World Heritage Site, offered as a token of thanks for a cultural heritage preservation donation, limited to four groups between October 2026 and March 2027.
Ichihatasan Yakushiji is releasing the third design in its "Monthly Omamori Bag" series at its popular omamori-making experience — from September 1, 2026, a limited moon-viewing-themed bag will be available, ready to be paired with a cord of your choice for a one-of-a-kind autumn amulet.
Starting September 3, 2026, IKEA Japan will roll out the KONSTRUNDA collection at stores nationwide, the IKEA online store, and the IKEA app — an art-inspired range of decorations, rugs, vases, and stools created by seven designers from around the world, making art accessible at affordable prices.
SYNC INNOVATION has opened pre-orders for new INAZUMA ELEVEN: Victory Road merchandise in the popular #mochocho mini-character series, including acrylic stands, heart-shaped can badges, hair clips, and flat pouches, with shipping planned for early November 2026.
Le Café de Joël Robuchon in Nihonbashi is extending its popular summer "Peach Parfait with a Hint of Verveine" through September 13, 2026, with just 20 servings available per day.
KAMIHIME PROJECT has kicked off a collaboration with BLACK LAGOON, adding new character Revy as a Kamihime alongside a free daily 10-roll gacha, a login bonus, and the collaboration raid event "KAMIPRO LAGOON."
KOBE SUMA SEA WORLD in Hyogo Prefecture is extending its summer-limited "Tail Burst" performance, in which an orca soaks the audience with its tail fin, through September 30, 2026, alongside a new "Tail Burst"-themed cream soda and the misty "Suma Sea Whiteout" experience to help visitors beat the lingering late-summer heat.
DMM GAMES has released "GAMES STORE," an iOS store app that brings the premium version of Koihime†Taisen to iPhone outside the App Store, alongside a run of in-game campaigns and a follow-and-repost giveaway through mid-September 2026.
Tatsunoko Production and the blockchain game Meteon Run have confirmed a collaboration featuring Yatterman, the second installment in Meteon Run's series of Japanese anime crossovers, bringing in-game character sales and limited-edition shoe items themed around the classic series.
British diamond cutter Monnickendam is expanding its permanent jewelry corner at Isetan Shinjuku on September 2, 2026, with a larger display space, its signature Tudor Rose series, and limited-edition jewelry that comes with a teddy bear from British brand Merrythought.
Formirai Co., Ltd. has released the first trailer for its upcoming music adventure game Morpho Reverie, revealing a story in which players can choose the protagonist's gender, voiced by Aoi Ichikawa or Shion Wakayama, alongside Madoka Yonezawa as Keeva, ahead of a Steam demo planned for fall 2026.
MUJI's new "Easily Assembled Wooden Light Furniture" series — three furniture pieces, two wooden stools, and two stool cushions — is built for tool-free assembly and easy carrying, so the right piece can be brought into any room whenever it's needed. It launches early at MUJI Tokyo Ariake on September 1, 2026, then rolls out at MUJI stores nationwide and online from September 16.
Starting September 5, 2026, the NARUTO & BORUTO Shinobi-Zato attraction at Nijigen no Mori on Awaji Island is celebrating the birthdays of Kakashi Hatake, Shikamaru Nara, Ino Yamanaka, and Shikadai Nara, joined this month by Sakumo Hatake in his event debut, with exclusive limited-edition original stickers.
A limited-time event, "Class President Committee's Autumn! no Dan," has launched in the smartphone puzzle game Nintama Rantaro: Futtobi Puzzle! no Dan Again!, running through September 17. Four new characters have also joined the roster through the Premium and Normal Gacha.
Minomachiya Co., Ltd.'s dispersed kominka hotel in Mino, Gifu Prefecture, is renaming itself from NIPPONIA Mino Merchant Town to NAE Mino on September 8, 2026, adding guided town walks, a local-news LINE account, a "Mino Najimifu" shop pass, and a share of lodging revenue donated back to the community.
OHYA is offering an early preview sale of three new metal cold tea cups, Nagomi, Kizashi, and Urara, at the Dai-Nippon Ichi trade show in Tokyo from September 2 to 4, 2026, ahead of their September 5 general release.
Okinawa Prince Hotel Ocean View Ginowan is holding an "Illuminated Churaumi Dome and Music Box Workshop" in its lobby from September 18 to 28, 2026, letting guests craft their own dome and music box souvenirs without a reservation.
Cafe Lish in Tokyo's Jimbocho neighborhood is holding a limited-time collaboration cafe celebrating the 15th anniversary of My Youth Romantic Comedy Is Wrong, As I Expected, from September 18 to October 30, 2026, with five character-themed drinks and desserts plus original coasters and acrylic charms.
Munyugurumi Patio, the character goods shop run by KThingS, begins selling Sanrio Characters' Pompompurin "Fluffy Onigiri Munyugurumi Mascot" alongside the existing "Cozy Picnic Series" at its storefronts nationwide from Thursday, September 3.
Good Smile Company's POP UP PARADE SP line is adding a figure of Momon from Overlord: The Sacred Kingdom, now available to order through Amiami ahead of an April 2027 release at 15,800 yen.
The rhythm and adventure mobile game Project SEKAI COLORFUL STAGE! feat. Hatsune Miku is running two new in-game campaigns that began August 29, 2026 — the "Mix&Make Party Time!!" event through September 4, and the "Unspoken Code" Gacha featuring three new members with Live Costumes.
Quiz RPG: The World of Mystic Wiz has launched "The World of Mystic Wiz GOLDEN AWARD 2026 THE GENERATIONS" on August 31, 2026, featuring a story event and gacha starring six fan-voted spirits, alongside the "Black Cat Festival 2026" campaign offering up to 300 free gacha pulls.
A Rascal Does Not Dream pop-up shop opens at Don Quijote Fujisawa Station South Exit and four other stores from September 19 to October 12, 2026, featuring new "ocean memories" themed merchandise and purchase bonuses.
On September 26, 2026, RIHGA Royal Hotel Kyoto's Kaiseki French Cuisine Gourmand Tachibana will host a one-night maker's dinner pairing five wines from Spain's historic Rioja winery Marqués de Murrieta with owner Vicente Dalmau Cebrián-Sagarriga and Asia-Pacific export director Alberto Fernández.
From September 2 to October 31, 2026, Italian restaurant sakanaya in Hiroshima will serve an autumn-limited menu built around in-season silver salmon, Shizuoka-grown bonito, figs, and Megahira mushrooms across four seafood, pasta, and meat dishes.
Hombo Shuzo is releasing Sakurajima Nengou Shochu 2026, an authentic imo shochu made only from Koganesengan sweet potatoes harvested that same year in Minami-Satsuma, Kagoshima, with its label design changing annually. It goes on sale in early October 2026 in limited quantities.
Saturdays NYC teams up again with Hanes for a second special-order collaboration, launching an original-fit crew neck waffle long sleeve pullover (2-pack) that pairs soft, quick-drying comfort with vintage-inspired detailing. It arrives September 4, 2026 at Saturdays NYC stores and its official online store.
SESAME STREET MARKET, the world's only official Sesame Street store, introduces a "SLEEPY DAYS" collection inspired by Japan's September 3 Sleep Day, featuring beloved characters caught peacefully asleep in soft pastel colors. Launches September 3 at four store locations and the official online store.
A new silicone pen case captures fantastical holographic shimmer and three-dimensional marble patterns in cool sherbet colors, arriving in five shades across two types in late September 2026.
From October 1 to 31, 2026, Bar & Dining "TORRENT" at SHIBUYA STREAM HOTEL is serving its first-ever Halloween Party afternoon tea, with eerie sweets and savory bites like a staring canelé, a purple sweet potato brain Mont Blanc, and a bloody beet soup.
From September 1 to November 30, 2026, SORANO HOTEL's DAICHINO RESTAURANT is serving "Kinshu Chakai," a Japanese-style afternoon tea built around shine muscat, chestnut, and other autumn flavors, with a Halloween-themed arrangement offered for one week in late October.
Fashion brand SORIN is releasing its first collaboration with Hello Kitty, a three-piece collection called SORIN♡HELLO KITTY, at sanrio house shops and online starting September 3, 2026. The lineup includes a ribbon bustier, a sheer top, and a layered tank dress, each finished with Hello Kitty embroidery.
Three chibi-style figures of Johnny Joestar, Gyro Zeppeli, and Diego Brando from STEEL BALL RUN JoJo's Bizarre Adventure are now on sale through Bushiroad Creative's PalVerse Palé. open figure series, priced at ¥3,300 each.
The idle idol development RPG STELLAR IDOL PROJECT arrives on iPhone today as DMM GAMES' "GAMES STORE" app launches its iOS version, with celebratory campaigns offering gems, a powerful SSR supporter, and Amazon Gift Card prizes.
Kuji Q, the lottery service from Quality Confidence Co., Ltd. (Animate Group), has begun in-store sales of a new Symphogear XV lottery themed around a quiet "Relax Night," featuring original illustrations of the six main characters and prizes such as an extra-large fabric poster and acrylic stands.
Following strong demand for its first round, Tachibana E Shuhan (Uprising Co., Ltd.) begins selling "Koun Bai Mikuji" Round 2 on August 31, 2026, a whisky lottery limited to 230 sets at ¥13,999 each. Every set guarantees two bottles, and the top prize offers a chance to win both a Hakushu 18 Year Limited Edition and a Yamazaki Limited Edition 2016.
Techcronoss, the cross-heroine RPG from EXNOA and Techcross, has launched its iOS version on GAMES STORE. Release celebration campaigns include a daily free 10-pull gacha offering up to 50 pulls total, a limited-time guaranteed ★3 Techcronoss x UNITIA gacha, a Festival Clock Tower level cap increase with a new blessing, and new stations in Tour Quest's HARD difficulty.
Cafe & Dining ZelkovA at The Strings Omotesando in Tokyo will offer a new autumn sweets lineup from September 8, 2026, featuring three parfaits built around shine muscat, fig, and pear alongside a three-flavor "Triple Rich Pancake."
By popular demand, Uchida Farm in Setouchi City, Okayama Prefecture has extended its Furusato Nozei (hometown tax) donation periods for Shine Muscat grapes to September 30 and for the rare Muscat Jipang variety to September 15, 2026.
Good Smile Company's POP UP PARADE L size figure of Daiwa Scarlet from Umamusume: Pretty Derby is now available for pre-order at AmiAmi, with a scheduled release in February 2027 at ¥9,800.
From October 1 through November 30, 2026, W Osaka's MIXup restaurant serves an autumn-themed afternoon tea created with Osaka patisserie Seiichiro,NISHIZONO, featuring chestnut, fig, and cassis sweets alongside savory dishes with truffle butter and foie gras.
Starting September 1, 2026, we♡donuts is introducing two new lemon doughnuts — Melting Lemon Cream and Lemon Custard Brûlée — bringing a refreshing citrus treat to select stores just as the last of summer's heat lingers.
From September 1 to November 6, 2026, The Westin Tokyo's international restaurant The Terrace offers a lunch and dinner buffet celebrating the autumn harvest, featuring Oktoberfest-style dishes such as grilled sausages and choucroute alongside a wide selection of world cuisine, with German and Spanish beers available a la carte.
A third collaboration event between the smartphone 3D action RPG White Cat Project NEW WORLD'S and the VTuber group hololive has launched, bringing hololive GAMERS members Shirakami Fubuki, Ookami Mio, Nekomata Okayu, and Inugami Korone into the White Cat world through a limited-time gacha, jewel pack sale, and collaboration livestreams.
From September 9 to 22, 2026, Hankyu Umeda Main Store's 7th-floor Koto Koto Stage 71 hosts WOVEN TIME for Your Own Room, an art event that reframes art as a device for renewing oneself, featuring work from four artists working in dyeing, sculpture, bamboo craft, and terracotta.
Moonstar's "b/m" brand is releasing the "B/M Taobio" boot sneaker in black, pairing a side-gore boot with a platform sole for a look that's voluminous yet light and easy to wear every day.
From October 28 to November 3, 2026, the BUNGU JOSHI HAKU pop-up returns to Hanshin Umeda Main Store in Osaka, bringing together 55 stationery brands — including 12 making their Umeda debut — with more than 20,000 items to see, touch, and buy.
THE C's SKY DINING, the Italian restaurant on the 17th floor of Candeo Hotels Osaka The Tower, is serving the seasonal "THE C's SKY DINING Autumn Buffet 2026" for lunch and dinner from September 1 through November 30, 2026, pairing autumn ingredients with a wine-focused free-flow drink option.
pTa.shop has added three new T-shirt designs featuring artwork by illustrator Chiba Kotaro — pinoko, LITH, and Ramen Gacho — on sale since August 10, 2026.
A digital stamp rally will guide participants through around 100 bars and restaurants near Nakano, Koenji, Asagaya, Ogikubo, and Nishi-Ogikubo stations from September 14 to 18, 2026, with prizes for visiting shops along the way.
Flying Tiger Copenhagen introduces its "Gothcore" series, part of a new 111-item Halloween lineup available at all stores and online from August 21, 2026, featuring skeleton-motif accessories, a coffin-shaped bag, and other gothic-inspired pieces.
To mark the 30th anniversary of the TV broadcast, Bandai Namco Filmworks is releasing "Fushigi Yugi: The Mysterious Play Blu-ray BOX" (Special Limited Edition), the series' first-ever Blu-ray release, exclusively through A-on STORE on August 26, 2026, priced at ¥33,000.
AKROS is faithfully recreating the jacket that Momoka Kawaragi wears in Girls Band Cry, with pre-orders opening in August 2026 through the AKROS official site and Animate Online ahead of a December 2026 release.
pTa.shop has added three new T-shirt designs to its Grave of the Fireflies collaboration with Shinchosha, featuring watercolor art from the film's original image boards, on sale since August 12, 2026.
From August 20, 2026, the Hankyu 17-Bangai shopping complex in Umeda, Osaka is running a special exhibition of Takarazuka Revue stage costumes alongside Takarazuka-themed staircase decorations, continuing through March 16, 2027.
From September 1 to 30, 2026, Hard Rock Cafe's Universal CityWalk Osaka location is offering a limited-time menu of five dishes and four drinks in support of "Hard Rock Rising," a global contest to discover and support up-and-coming artists, bands, and DJs, whose Japan finals will also be held at the same restaurant.
Hobonichi Techo's 2027 lineup goes on sale September 1 with more than 280 new items, including fresh collaborations with Hello Kitty, Puppet SunSun, and the V&A Museum, a second-year Moomin partnership, and new Kakimori-designed stationery.
Cafe 33 at Hyatt Regency Kyoto is holding a weekend and holiday afternoon tea buffet built around chestnut, sweet potato, and pumpkin from October 3 to November 29, 2026, with Halloween-themed sweets on October 31 and November 1.
Imari City in Saga Prefecture holds its Hosui Pear Festival on August 29 and 30, 2026, selling freshly harvested Imari pears at four JA Imari direct-sale locations, with a temporary hometown tax reception desk also opening at Michi-no-Eki Imari.
Boulmiche's culminating brand Seiyo Kashisho KIKUJIROU is holding a limited-time pop-up at Nihonbashi Mitsukoshi Main Store from August 26 to September 1, featuring a new citrus honey baumkuchen alongside its signature Four Sec cookie boxes and pound cakes.
From October 1, Kobe Sannomiya Tokyu REI Hotel's restaurant TORIKO is serving an autumn lunch course with unlimited refills on three main dishes — roast duck, seafood bouillabaisse, and sirloin steak — plus a chestnut Mont Blanc dessert, for ¥3,800 per person.
Chinese Restaurant Hoshigaoka at Kyoto Tokyu Hotel is holding an "Abalone and Autumn Flavors Fair" from September 1 to October 31, 2026, offering lunch and dinner courses plus a la carte dishes that pair abalone with seasonal chestnut, kabocha squash, and ginkgo nut.
Lindt & Sprüngli Japan is releasing "Dubai Style Crema Gelata," a gelato reinterpretation of the trending "Dubai chocolate," from September 1 through October 31, 2026, alongside a Japan-and-Germany-exclusive autumn tablet flavor.
Louis Vuitton has released a new lineup of men's bags, including the Bastille PM, Keepall Bandoulière 35, and Vagabond Hobo PM in the classic Monogram Archive Canvas, alongside the Satchel Wearable Wallet and Steamer 30 in the tonal Monogram Midnight Canvas.
Onsen Dojo, operator of the Ofuro Cafe hot spring facilities, and Kyodo Shoji's COEDO Brewery have jointly developed OFURO ALE, a Kölsch-style anniversary beer brewed with Saitama-grown sansho pepper, yuzu, and rice, going on sale September 19, 2026 for ¥780.
From September 1 to October 15, 2026, Osaka Excel Hotel Tokyu's 17th-floor restaurant PIC⊛NIKA hosts its first Osaka-mon Umariage dinner fair, pairing three wines from Katashimo Winery with three original pasta dishes made from Osaka-grown ingredients.
Kotobukiya opens pre-orders for the first wave of OSHI WORKS Mini, a new chibi-style figure series priced at 1,980 yen each, featuring Maomao and Maomao (Garden Party Ver.) from The Apothecary Diaries alongside the Persona 3 Reload protagonist and Persona 5 The Royal's Joker.
PRESS BUTTER SAND, the butter sand specialty shop operated by BAKE Inc., is opening its first Kokura-area store at Amu Plaza Kokura on September 10, 2026, with souvenir-friendly flavors and opening campaigns including a limited-edition sacoche gift and a new-member coupon.
Arma Bianca has begun accepting pre-orders for 10 types of newly drawn Sister ver. "Rent-A-Girlfriend" merchandise, including trading acrylic cards and clear die-cut stickers, on AMNIBUS.
Tokyo's citywide art festival Roppongi Art Night 2026 brings back its all-night format for the first time in three years, with over 60 works and programs across the neighborhood's museums and streets, plus a special focus on France.
From October 1 to 31, 2026, Royal Park Hotel in Nihonbashi, Tokyo presents three Halloween-themed afternoon teas — a Sweet Potato and Chestnut Afternoon Tea at Lobby Lounge Fontaine, a Halloween Chinese Afternoon Tea at Keikaen, and a Halloween Twilight Afternoon Tea with free-flow drinks at the Royal Scots bar.
From October 2 to 31, 2026, Royal Park Hotel's Chefs Dining Symphony serves a Halloween Buffet on Fridays through Sundays and holidays, while the hotel's Sweets & Bakery Iki offers Halloween-themed sweets and bread from October 1 to 31.
Frontier Works has opened pre-orders for 181 new Rune Factory acrylic stands featuring in-game character art from six titles, alongside a re-order campaign for 163 previously released designs, through its pick-your-character label Select×Collect.
Global cosmetics brand SHEGLAM has released a new cushion foundation, the Lumi Lock & Go Hydrating Cushion Foundation, from August 20, 2026. The formula combines serum-like hydration with natural coverage for a fresh, dewy finish.
Sheraton Miyako Hotel Osaka's Restaurant & Lounge Bar eu is serving a Velvet Martini Collection of dessert-inspired martinis from September 1 to October 31, 2026, available nightly from 5:00 PM.
fibona, Shiseido Research Institute's open innovation program for co-creating beauty products, introduces Dual Blooming Mist UV, an SPF20/PA++ mist designed for quick daytime sun protection, with a refreshing scent developed through skin-gas fragrance research. Available exclusively at the fibona Lab on the first floor of Shiseido Beauty Park from August 25, 2026.
As autumn's bounty reaches its peak, Shiseido Parlour Ginza Main Store Salon de Café presents September-only parfaits and desserts starring seasonal fruit from across Japan, paired with rich aromas and elegant colors for a luxurious taste of the season.
SKOP, the wood product brand from Yamagata woodworking studio Sato Kogei and creative unit TENT, adds a beech and walnut spoon and fork called SOLID CUTLERY to its lineup, going on sale August 25th.
√K Contemporary in Shinjuku presents Korean artist Sobin Park's first solo exhibition in Japan, "The Birth of Mir," from September 12 to October 3, 2026, featuring large-scale pencil drawings inspired by Korean myth.
From September 2, 2026, Starbucks stores across Japan are introducing "My Customize Bar," a free self-serve station with five items that lets customers finish their own beverages and food, opening up as many as 5.27 million possible combinations.
General access has opened for "Bob," the second additional playable character in TEKKEN 8's Season 3, while the gameplay trailer for the season's third character, "Roger Jr.," is set to premiere at EVO France in October 2026.
A new kaidan (ghost-story) live show called "THE GHOST LOUNGE" debuts at B.B.S. Event Dining inside Grand Prince Hotel Osaka Bay on September 11 and 25, 2026, with background video that shifts alongside the storytellers' narration. Tickets are ¥3,500 with one drink included, and each of the two nightly sessions features a different lineup of stories.
Espacio Nagoya Castle will hold a special exhibition, from August 30 to October 25, 2026, of a Guinness World Records–certified stained-glass samurai armor depicting Toyotomi Hideyoshi, held in the collection of Toyokuni Shrine in Nakamura-ku, Nagoya — an area said to be Hideyoshi's birthplace.
Uniqlo U's fall/winter 2026 collection, Confidence in Form, arrives September 11 as the final collection of the line's first chapter under designers Christophe Lemaire and Sarah-Linh Tran, ten years after the label's 2016 debut. The lineup carries forward Uniqlo U's precise tailoring and timeless design through soft, structural womenswear and function-driven menswear.
Bandai Namco Filmworks releases the Blu-ray Volume 1 (Special Limited Edition) of TV anime Wistoria: Wand and Sword Season 2 on August 26, 2026, alongside news that a third season is now in production.
HARE-TABI SAUNA & INN in Yokohama Chinatown will host the 8th "Yokohama Chinatown SAUNA DAY" on September 17, 2026, featuring a joint aufguss session from two Yokohama-based Aufguss Masters, relaxation treatments, and an event-only draft pour of "Yokohama Sa-Tabi Ale."
YOKUMOKU's shake-style dessert COO-CHE, sold only at the Tokyo Station Ichibangai store, has sold out its daily quota ever since launch thanks to SNS buzz over its break-and-mix cookie experience, and will pause sales after October 31, 2026.
Achi Village in Nagano Prefecture, celebrated as home to Japan's best starry sky, is partnering with the city of Iida to trial a new bus route connecting Nakatsugawa Station in Gifu Prefecture to Iida Station via Magome and Hirugami Onsen, running from September 1, 2026, through March 31, 2029.
Anya Hindmarch brings its homeware and lifestyle collection "ANYA LIFE" to Hankyu for the first time, opening a limited-time shop at Hankyu Umeda Main Store from September 2 to 8, 2026, with ceramics, fragrance, and nylon pouches featuring the brand's signature "Eyes" motif.
A new white colorway of the fan-favorite Nessie plush from Apex Legends rolls out from early February 2027, priced at ¥2,200 (tax included).
Asakusa Hanayashiki, Japan's oldest amusement park, is waiving admission for visitors dressed in kimono from September 2 to October 31, 2026, under "Kimono Discount 2026," while also stopping its Merry-Go-Round and Swan ride for weekday "Photoraction" photo sessions and running a hashtag giveaway on social media.
To celebrate its 4th anniversary, Atami Pearlstar Hotel presents a limited-time "Shine Muscat Afternoon Tea" featuring shine muscat and kyoho grapes, available from September 1 to October 18, 2026.
Hirugano Highland Bokka no Sato in Gifu Prefecture hosts the 9th finals of its Original! Slipper-Throwing Contest on August 30, 2026, bringing together daily preliminary winners from spring and summer to compete for the championship, with every entry fee donated to a charity supporting hospitalized children.
BOUNCEE by RIHGA Fukuoka Hakata, the first hotel under RIHGA Royal Hotels' new BOUNCEE by RIHGA brand, opens in Fukuoka's Gion-machi on September 1, 2026, built around a "HOTEL BAR" concept with moody guest rooms, a sauna-equipped large bath, and a signature restaurant-bar serving Hakata cuisine and cocktails.
Calbee and JA Towada Oirase are reviving their Tohoku-exclusive Aomori Potato Chips Dashi Shio Flavor from August 24, 2026, with a redesigned package that spotlights the Yokohama Town, Aomori growers behind the potatoes.
caseplay is releasing its third Spy × Family smartphone accessory collection from August 24, 2026, offering 15 character-inspired designs across more than 170 device models, including slim protection cases, watch bands, and an earphone case.
AMNIBUS, an online store specializing in original anime and manga merchandise, has started accepting pre-orders for four Cat's Eye product lines including Trading Title Page Illustration Can Badges, Trading Title Page Illustration Cards, a Tee, and a Color Illustration BIG Acrylic Stand.
Chivas Regal is releasing the "Chivas Regal 16 Charles Leclerc Limited Edition," the brand's first 16-year-aged whisky and the first signature blend created by global brand ambassador Charles Leclerc, in limited quantities starting October 5, 2026.
COCO VILLA Kofu Chiyoda-ko, a new villa in the COCO VILLA Owners fractional-ownership program, went on sale in Kofu, Yamanashi Prefecture on August 19, 2026, with a former basement garage renovated into a private sauna and cold-water bath space overlooking Lake Chiyoda.
DEK, a restaurant near Omotesando Station run by a century-old produce wholesaler, offers a Japanese Grape Afternoon Tea from September 2 to 30, 2026, featuring shine muscat, Nagano Purple, and Pione across seven original sweets, two savory dishes, and a fresh fruit platter.
Oshimall, the EC shop run by Cybird, is selling new original merchandise for the smartphone puzzle game Detective Conan Puzzle: Cross Chain, including can badges featuring original illustrations, from August 26 through September 9, 2026.
Setagaya Super Band makes a long-awaited return, joined by the Yoshida Brothers on Tsugaru shamisen, at Setagaya Egret Hall on November 21, 2026, the sixth installment of the Discovery Setagaya Sounds concert series. Tickets go on sale September 4.
This autumn, Tokyo DisneySea Fantasy Springs Hotel, Disney Ambassador Hotel, and Tokyo Disneyland Hotel each offer their own way to enjoy the season, from chestnut and pumpkin desserts to Chip 'n' Dale-themed treats and rooms filled with Disney film-inspired art.
DOZLE Corp., the gaming YouTube group managed by creator agency WONDER DIVE, opens advance sales for official merchandise tied to its solo offline event "DOZLE Private Academy Bonkers Festival!!" starting August 24, ahead of the September 12–13 event at Keio Arena TOKYO.
Dr. Martens teams up with Warner Bros. Discovery Global Consumer Products for a bold new footwear and accessories collection inspired by the heroes and villains of The Powerpuff Girls, featuring the Buzz 5i, Buzz Hi, and Buzz Strap shoes alongside bags and socks, launching worldwide on August 27.
VENEX launches its first-ever collaboration with the globally beloved anime Dragon Ball, opening reservation sales for the COMFORT PUNCH HALF SETUP recovery wear at select stores and its official online store starting August 25.
Capsule toy maker Qualia is releasing Food Seal Plushies, a lineup of six seal-shaped plush capsule toys supervised by plush designer Oishii Nezumi, each modeled after a different food from tenmusu to melon soda. The fluffy, ball-chain-equipped plushies go on sale nationwide from August 24, 2026, for ¥400 per try.
Francfranc is releasing a fur-textured dog lamp that glows softly when tapped on the head, launching online August 31, 2026 and rolling out to stores nationwide the same day.
Ahead of its Tokyo stop at Tokyo Station Ichibangai from September 4 to 17, 2026, the traveling Galneko pop-up has revealed new merchandise, novelty gifts, a full building takeover, and a Tsuna greeting event with reservations opening August 30.
![DMM GAMES's Girls Creation Launches "Fiorenza Festival" for New Outfit and "Fiorenza's Summer Vacation [P.C.]" Event with New Memory](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/2647efbc-3184-4803-b7e0-78d4feafa774.jpeg)
DMM GAMES's Girls Creation has launched the "Fiorenza Festival" celebrating a new outfit, a raid event offering a new Memory reward, and a pickup gacha for a new Fiorenza costume, all starting August 23, 2026.
GODIVA Japan is launching the second wave of its "GODIVA × NANA" collaboration on September 16, 2026, with a chocolate collection, a mixed berry Chocolixir, and a tumbler set, followed in October by a cup ice cream and cooler bag set — all featuring artwork drawn exclusively by Ai Yazawa.
GORELAX, the totonoi sauna brand from Pine Create, is teaming up with Okinawa's Orion Beer on a new collaboration collection — seven kinds of unisex items, including printed T-shirts and an embroidered cap, sold exclusively at general stores and variety shops across Okinawa Prefecture starting late August 2026.
Seishin Tougei's new ceramic growing kit lets turf sprout and grow like hair on samurai, geisha, and ninja figures, with all three designs going on sale nationwide and online on August 24, 2026 for ¥1,300 before tax.
From August 26 to September 22, 2026, Hankyu Men's Osaka and Hankyu Men's Tokyo host the AW 2026 "HUMOUR NATURE" season promotion, featuring a Japan-born culture market and a lineup of pop-up stores from noteworthy brands.
From August 26 to September 22, 2026, Hankyu Umeda Main Store's 5th and 6th floor HANKYU LUXURY area marks the start of the 2026-27 autumn/winter season under the theme "TIME IS BEAUTIFUL," with pop-ups from Giorgio Armani, Zenith, Fendi, and Tod's, special nail and personal color events, and a wide lineup of new fall fashion, jewelry, and watches.
Eko iXima, an artist known for numerous "Hatsune Miku" and Piapro Characters illustrations, opens his first solo exhibition, the "Hatsune Miku and Eko iXima Mixed Media Exhibition," at PARCO FACTORY inside Ikebukuro PARCO, running from August 22 to September 6, 2026.
Ahead of its September 14, 2026 rebrand opening in Hida Takayama, Gifu Prefecture, Hilton Takayama Resort has revealed details of its guest rooms, executive lounge, hot spring terrace, and four restaurants.
Hilton Tokyo Odaiba is opening a new takeout-only shop, LE CHOU CHOU -SWEETS & DELI-, on September 15, 2026, offering chef-crafted sweets, bread, and delicatessen items as part of the hotel's full-property renovation.
Hiroshima Andersen's fourth-floor Copenhagen Room presents a Tobe ware exhibition from September 8 (Tue) to 14 (Mon), 2026, featuring traditional and contemporary pieces, limited-edition original designs tied to Andersen's long history with the craft, and a hands-on painting workshop led by a certified traditional craftsperson.
Sanrio's Hello Kitty is collaborating with Hobonichi Techo 2027, drawing on the beloved "Hello Kitty Classic" look from the 1970s across a 17-item lineup of planners and stationery launching September 1, 2026.
Sanrio characters Exhibition Hotel Floria Tokyo, running at Tokyu Kabukicho Tower through May 2027, adds a second wave of Tokyo-only original goods from September 19, while tickets for dates from September 19 onward go on sale August 24.
Following a sold-out run this summer, Hotel Metropolitan Kamakura is bringing back its official-website-exclusive stay plan featuring a private nighttime visit to Hokokuji Temple's lit-up bamboo grove and matcha tea, with two dates in September 2026 and reservations opening August 26.
Hotel Metropolitan in Ikebukuro is rolling out a new autumn flavor of its "Seasonal Parfait" at the Mezzanine Lounge "Suzukake" from September 1, 2026, featuring shine muscat grapes and black tea.
From October 1 to November 30, 2026, Hotel New Grand in Yokohama is offering an Autumn Dinner Stay plan pairing a private in-room dinner of seasonal dishes with harbor views, plus a choice of Japanese, Western, or room-service breakfast.
Hotel New Otani Tokyo's buffet and bar VIEW & DINING THE SKY serves the 'Super Afternoon Tea – Marron' from September 1 to November 30, 2026, pairing Mont Blanc creations from Patisserie SATSUKI and Pierre Hermé Paris with a 360-degree panoramic view of Tokyo.
Hotel Nikko Himeji is welcoming "Tabby" to its original "Himeneko" mascot family, joining "Shiro" and "Mike"; Tabby goes on sale September 1, 2026.
The Prince Gallery Tokyo Kioicho is serving a sushi-style Japanese afternoon tea called "Karin," themed on fragrant osmanthus and autumn leaves, from September 1 to November 30, 2026.
To mark the Jujutsu Kaisen anime's 5th anniversary, Kujibikido brings back the popular POP&POP online lottery with newly illustrated tapestries, acrylic stand figures, keychains, and can badges, on sale August 31 to September 30, 2026.
The cultural tourism facility Kaga Iryokuen in Yamanaka Onsen presents Kutani ware artist Chika Yoshigai's first solo exhibition from August 19, followed by ceramic artist Chihiro Fujisaki's exhibition from September 19, 2026.
Kinosaki no Yado Ryokufukaku, a hot spring inn in Kinosaki Onsen, Hyogo Prefecture, has opened a guest lounge called "Yuagari-dokoro" and a members-only lounge called "Shion" for guests on select plans, both designed to extend the relaxing time that follows a bath.
KITTE Osaka holds "Kai Minori's Beloved Local Bread Tour" from September 2 to 30, 2026, bringing together 53 kinds of jimoto pan (local bread) from 12 bakeries nationwide, curated by writer Kai Minori, who visits the venue in person on September 2.
Kobe no Tobira, the Kobe Tourism Bureau's platform for hands-on local travel programs, has begun selling a new photo lesson at Kobe Suma Sea World, where a professional photographer teaches participants how to capture powerful orca and dolphin action shots, including sunset photography.
From September 11 to December 30, 2026, Chinese restaurant Karin at ANA InterContinental Tokyo is teaming up with French tea brand Kusmi Tea for their first collaboration afternoon tea, pairing 20 dishes and sweets built on the idea that food and medicine share the same origin with a free-flow of six teas.
Bandai Namco Filmworks will release the Blu-ray (Special Limited Edition) of LABYRINTH, director Shoji Kawamori's first original feature-length anime film, on August 26, 2026, priced at ¥13,200 (tax included).
Needs Co., Ltd. and Sun Family Co., Ltd. have launched the "Living with Masterpieces" jacquard-woven cushion cover, priced at ¥1,980 (tax included) and available in three painting designs starting Monday, August 24.
CURE MAID CAFÉ hosts the Love Live! Kotori Minami Birthday Cafe 2026 collaboration from August 28 to September 13, 2026, celebrating Kotori's September 12 birthday with themed food, drinks, exclusive cards, and new Dirndl-style merchandise.
Shogakukan releases a new sticker book based on Star Wars' The Mandalorian and Grogu on September 30, 2026, packed with 217 stickers from the hit film, alongside a newly announced children's novelization of the Disney+ series The Mandalorian.
STPR's 2.5D singer idol group Meteorites is holding its fan meeting tour "Youth! Meteorites School Festival - We're Doing Everything We Want to Do -" across six performances in Osaka and Tokyo this November, with the "Stella Nova Fastest Access" ticket window for paid fan club members opening on August 24, 2026.
From September 5 through November 29, 2026, Minamichita Beach Land in Aichi Prefecture is holding "Ocean Athletes' Summit Showdown," a sports-themed lineup of animal shows featuring penguins, sea lions, dolphins, and a walrus, alongside a Halloween-season skeleton exhibition and a tablet-based scavenger-hunt game.
From September 7 to October 4, 2026, MoN Takanawa and TAKANAWA GATEWAY CITY present a 28-day program reviving Takanawa's Edo-era "moon waiting" tradition, featuring an immersive planetarium, an exhibition of an Utamaro masterpiece, workshops, and moon-themed food and drink.
Monteur is releasing a Luxe Mont Blanc Dorayaki filled with Kuma Chestnut® from Kumamoto Prefecture, on sale nationwide at supermarkets from September 1 to November 30, 2026.
The Bunkyo Ward Mori Ogai Memorial Museum in Tokyo will present a special exhibition on the Kanchoro Kakai, a series of tanka poetry gatherings hosted by writer Mori Ogai at his residence from 1907, running October 10, 2026 through January 11, 2027.
The smartphone game Nekopara Sekai Connect will launch its Steam version on September 28, 2026, and an update following the August 24 maintenance adds new cat character Mayumi (voiced by Asami Seto), a new main story chapter, and expanded VR Cat Tower floors.
New Era, the global sports and lifestyle brand, is opening New Era Nagoya Station on the 7th floor of Takashimaya Gate Tower Mall — directly connected to Nagoya Station — in October, its fourth store in the Nagoya area, complete with limited-edition caps inspired by the city's signature anbata toast.
From September 16 to 29, Nihonbashi Mitsukoshi Main Store's food floor turns its focus to Nagano-grown hazelnuts and walnuts — Shinshu Nuts — as around 60 brands turn the local ingredient into sweets, bread, and prepared dishes.
Nittoh Tea is releasing two powdered stick drinks featuring Sanrio's Cinnamoroll and Pochacco — a cinnamon-roll-flavored milk tea and a banana-ice-cream-flavored banana au lait — each stick wrapped in one of six package designs, starting August 31, 2026.
On September 20, 2026, Ocean Spa Fuua in Atami will host a special aufguss event with heat master 野獣ヒロキ, offering four free 20-minute sessions inside its Loulyukamp sauna experience.
A new 21cm size of "Oseiron," a cooking vessel that pairs an Arita ware clay pot with a natural cedar steamer, has been released by livareit Co., Ltd., following an earlier 15cm version funded through Makuake. The steamer can be removed for use as a standalone clay pot, and an optional ceramic lid is now available for the first time.
PAUSAUNA STAY Nikko, a wa-modern whole-building rental with a private sauna and cold bath for up to 8 guests, began accepting reservations in Nikko's Kinugawa area of Tochigi Prefecture on August 8, 2026, under operator "& Yado Kanri."
Atlus, a Sega group company, confirms Persona 4 Revival and the Nintendo Switch 2 edition of Metaphor: ReFantazio for Tokyo Game Show 2026, with a playable Persona 4 Revival demo, the Metaphor: ReFantazio "Trial of the Sword" hands-on content, and novelty giveaways at Makuhari Messe.
At Meijo University's Nagoya Dome-mae Campus on August 23, Red Bull BC One Cypher Japan 2026 crowned B-Boy NONESKI and B-Girl Cocoa as Japan's representatives, sending them to the last-chance qualifier for the Red Bull BC One World Final in Toronto this November.
Starting September 1, 2026, Pastry Shop La Mora on the first floor of Royal Pines Hotel Urawa is rolling out an autumn sweets and bread lineup led by a Kyoho and Shine Muscat grape parfait and a chestnut-filled Kouglof Marron.
SAMANTHAVEGA is releasing a special collection celebrating the 20th anniversary of Disney Channel's High School Musical, featuring handbags, a shoulder bag, and bag charms inspired by the film's characters, available from August 24, 2026.
Virtual YouTuber Sana Natori and free illustration site Irasutoya have teamed up for a new merchandise collaboration featuring original mini-character art, with online sales now open at eeo Store online and in-store sales following October 2 to 15, 2026 at the eeo POP-UP STORE in Ikebukuro.
The "Pokkyokuten POP-UP STORE x Munyugurumi Patio" featuring Sanrio Characters opens at Tokyo Station Ichibangai on August 28, 2026, with matching sales also running through the Tokyo Station Online Plaza until September 10.
Sapporo Grand Hotel is holding a Marron Sweets Fair from September 1 to September 30, 2026, with a sweets buffet, afternoon tea sets, chestnut parfaits, and take-out breads and sweets spread across four in-hotel venues.
Nihonga (Japanese-style painting) group Seido will hold the exhibition "Seido in Ninna-ji" at the Kuroshoin of World Heritage temple Ninna-ji in Kyoto from September 1 to 20, 2026, with eight artists showing across two periods.
Street Fighter League JAPAN 2026, Capcom's official team league for Street Fighter 6, opens on August 25. Official ambassador streamers from VSPO! will mirror stream every regular-season match and interview standout players, with additional mirror streams from competing players and team-affiliated streamers also confirmed.
From September 7 to 13, 2026, TAKANAWA GATEWAY CITY hosts "Takanawa Tsukimachi," an event reviving Takanawa's Edo-era moon-waiting tradition with a sake pairing menu, a special afternoon tea, mochi-pounding, moon-themed light art, and free yukata dressing.
TikTok LIVE will livestream the Japan finals of its global music program "Music on Stage 2026" on August 28, with TRF's DJ KOO judging 18 finalist acts competing to advance to September's global final.
Tirol Choco is adding two chewy treats to its seasonal mochi lineup — a molten chocolate-sauce "Chocomochi" and its long-running best seller "Kinakomochi" — in five-piece bags at stores nationwide from September 7, 2026.
Tirol Choco is releasing "Puchirol Tetra" nationwide from September 7 — mini milk and strawberry chocolates in an easy-to-share tetra package featuring the "Puchirols Special Task Force" characters.
Toba Hotel International's Lobby Lounge is offering a playful Halloween afternoon tea, "Halloween — The Monsters' Mischief," from September 1 to October 31, 2026, featuring witch, Frankenstein, and monster-eye motifs alongside Mie Prefecture specialties, plus a limited-time dessert plate and Halloween decorations throughout the hotel.
TOOTH TOOTH BISTRO&CAFE, run by Kobe's TOOTH TOOTH, welcomes the deepening autumn season with a new lineup starting August 27th, including a shrimp and leek cream galette, a Shine Muscat mille crêpe with black tea ice cream, and a Shine Muscat tart.
Touhou Yaoyorozu Shoten has revealed its new Touhou Project merchandise for two Chichibu events this August — Atsumare Touhou Station 2026 on August 29–30 and the Hakurei Shrine Reitaisai Branch Version on August 30 — including acrylic stands pairing Chichibu's mascots with Touhou Project characters and new acrylic figures of Reimu Hakurei and Marisa Kirisame.
DMM TV will livestream three performances of Touken Ranbu: The Musical "Tsukiyoichiru" — the Tokyo run's opening show on September 7, the October 25 matinee, and the grand finale on October 25 — with advance ticket sales opening August 24, 2026; every stream comes with an on-demand replay window, and the 3-performance set adds an archived replay of the grand finale.
Toya Kohantei, a hot spring inn on the shore of Lake Toya in Hokkaido, is offering motorcycle riders covered parking so they can rest without worrying about rain, followed by a hot spring bath overlooking the lake.
Tudor's touring sumo-themed pop-up store makes back-to-back stops in Osaka, opening at Shinsaibashi PARCO from August 28 as "Shinsaibashi Basho," then at Osaka Takashimaya from September 9 as "Osaka Takashimaya Basho," with newly shot portraits of four top-division sumo wrestlers alongside Tudor's iconic staple models.
Ubusuna no Sato TOMIMOTO, a renovated kominka hotel in Nara's Ikaruga–Horyuji area and the birthplace of ceramic artist and first Living National Treasure Tomimoto Kenkichi, marks the World Heritage registration of the Asuka-Fujiwara Imperial Capitals with a special kaiseki plan themed on ancient Yamato history, available from September 1, 2026 through August 31, 2027.
The Westin Osaka's Lobby Lounge is serving a grape-themed "Grape Afternoon Tea — Tea Time in the Autumn Forest" from September 1 to November 7, 2026, followed by a limited Shine Muscat Moon-Viewing Parfait from September 7, available in only 10 servings a day.
From August 25 (September 1 for XEX WEST), XEX's four restaurants in Tokyo and Osaka are serving the "XEX Autumn Buffet 2026," a limited-time lunch buffet with all-you-can-eat Shine Muscat grapes alongside seasonal Italian dishes and desserts.
New merchandise for the 18TRIP × SWEETS PARADISE Collaboration Cafe, including Acrylic Figure Stands and Trading Acrylic Glass Charms, goes on sale from September 2, 2026 at five Sweets Paradise locations in Shinjuku, Nagoya, Tennoji, Machida, and Hiroshima, as well as online.
Ahead of next year's Koto Akizuki Hina Meguri, the historic town of Akizuki in Asakura City, Fukuoka Prefecture will display around 600 hina dolls in front of the Akizuki Castle ruins' Nagayamon Gate on September 9, 2026, to mark the Chōyō no Sekku (Chrysanthemum Festival).
AVIOT has opened pre-orders for the TE-Q3R-NPS, a true wireless earphone collaboration with New PANTY & STOCKING with GARTERBELT, featuring an original angel-themed design and over 250 newly recorded voice lines across ten voice modes. Pre-orders opened on August 21, 2026.
Team Entertainment launches a new Kujico online lottery for Azur Lane: Slow Ahead! Season 2, featuring newly drawn RPG-themed merchandise including a design acrylic stand, B2 tapestry, acrylic keychains, and can badges.
Sendai PARCO2 celebrates its 10th anniversary with BLUE GIANT×PARCO2 10th Anniversary JAZZ&ART EXPERIENCE, a collaboration with the Sendai-set jazz manga Blue Giant running September 4-23, 2026, featuring an art exhibition, limited novelties and merchandise, an author signing event, a movie revival screening with a talk show, and a free jazz live tied to the Jozenji Street Jazz Festival.
Borderlands 4's second paid Story Pack, "FL4K and the Last Resort," launches September 10, 2026, introducing the new Vault Hunter Loveless the Hacker alongside Bounty Pack 5, "Amara and the Vile Shadows," and a 10-level cap increase.
CODE VEIN II's expansion DLC "Mask of Idris" arrives September 9, 2026, alongside a new trailer recapping the main story so far.
DMM GAMES is celebrating the 5.5th anniversary of Umamusume: Pretty Derby with a campaign running from August 24 to September 4, 2026, featuring up to 100% DMM point back by lottery, a 10% point back campaign for everyone, and Play Missions offering up to 10,000 DMM points.
Toei Animation's new visual novel Expelled from Paradise -The Stellar Angel-, set after the 2014 film, is coming to Nintendo Switch and Steam on November 26, 2026. The official site has opened with a teaser trailer, synopsis, and character profiles, and pre-orders are now open.
Ahead of Japan's September 3 "Gummi Day," FamilyMart is releasing five gummy candies built around different textures — from a shatteringly crisp chilled pineapple treat to a two-layer melon soda float — in limited quantities starting August 25, 2026.
From September 2 to 8, 2026, Hankyu Umeda Main Store's 4th floor Kotokoto Stage 41 hosts "Just enough, always me.", a fall fashion event featuring RIELLE RICHE, mallow blue, SY UNITED ARROWS, and quūi, with brands making their Hankyu and Kansai debuts.
A new trading card wafer snack celebrating the 20th anniversary of the TV anime The Melancholy of Haruhi Suzumiya goes on sale at Animate stores nationwide on October 18, 2026, with pre-orders opening August 21.
SEASCAPE TERRACE DINING at Hilton Tokyo Odaiba is holding a wellness-themed lunch and dinner buffet from September 14 to November 15, 2026, its first autumn fair since this summer's renewal, featuring a signature domestic wagyu roast, seasonal salmon and kamasu dishes, and Shine Muscat sweets.
hololive production, operated by COVER Corporation, is holding the nationwide traveling exhibition "hololive Grand Reception ～An Invitation Filled with Gratitude～," opening at TOKYO DREAM PARK in Tokyo's Ariake district on October 10, 2026, with talent-hosted photo experiences, an audio guide, and exclusive merchandise, before continuing on to Osaka, Nagoya, and Fukuoka.
Hotel Associa Shizuoka is holding "Muscat Elegance" from August 22 to September 27, 2026, featuring Shine Muscat afternoon tea, sweets, Chinese-style afternoon tea, cocktails, buffet desserts, and a stay plan built around the peak-season grape.
All Day Dining SATSUKI at Hotel New Otani Makuhari hosts the Super Sweets Buffet 2026 — Chestnut and Grape on weekends and holidays from September 12 to November 29, 2026, featuring a buffet-limited Chestnut Shortcake, Mont Blanc, and a wide range of Japanese, Western, and Chinese dishes.
Hotel Universal Port in Osaka hosts a Halloween Fair from September 10 to November 8, 2026, featuring a dinner buffet, seasonal sweets and cocktails, and an in-room Halloween party set accommodation plan.
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Bushiroad Creative has launched a new online lottery, "TV Anime Hozuki's Coolheadedness Kuji Road — Japanese-Style Cafe Welcome," on Kuji Road ONLINE, featuring newly illustrated goods of Hozuki, Peach Maki, and Hakutaku in Japanese-style cafe style, including a blanket, mugs, acrylic stands, keychains, and hologram cans.
The four-member YouTube creator group inc stars in Inku in Wonderland, a new tower-hopping puzzle-solving event that visits Umeda Sky Building this September and Tokyo Tower this October and November, complete with collaboration merchandise, drinks, and sweets.
The Itabashi Art Museum in Tokyo is holding the collection exhibition "Light and Rich – Edo-Era Paintings" from August 29 to September 27, 2026, exploring the museum's holdings through the contrasting keywords of "light" and "rich."
Phoenixx has launched the roguelite factory-builder game Lazy Witch's Factory in Early Access on Steam, kicking off a 10% launch discount, a follow-and-repost giveaway campaign for a shikishi signed by voice actor Misato Fukuen, and two collaboration bundles with other roguelite titles.
From August 26, 2026, Malebranche Kyoto Kitayama is adding "Rich Mont Blanc" to its long-running Mont Blanc specialty, layering a denser chestnut cream, a lightly salted fresh cream with a buttery aroma, and chopped chestnuts for a deeper, more concentrated chestnut flavor.
Meiji Kinenkan in Tokyo is now taking reservations for its Garden Terrace Party Plan, available through December 28, 2026, offering a premium Japanese and Western buffet, free-flow drinks, and a private terrace banquet room overlooking the garden for parties of 40 or more.
Cafe & Bar Plaza at Mito Plaza Hotel in Ibaraki is hosting Evening High Tea Autumn on Fridays and Saturdays from September 4 to November 28, 2026, pairing a three-tiered stand of seasonal dishes with a choice between a 90-minute standard plan and a 120-minute premium plan featuring craft beer and sake.
The Niyodo Blue Tourism Association is hosting a record 57 programs across six towns along Kochi's Niyodo River from September 26 to November 29, 2026, offering river activities, seasonal dining, outdoor adventures, and cultural experiences centered on the river's brilliant blue waters.
From September 1 to October 31, 2026, Lounge South Court at Odakyu Hotel Century Southern Tower near Shinjuku Station holds its first-ever Shine Muscat Fair, featuring five seasonal sweets built around the prized green grape, including a Shine Muscat parfait and a Shine Muscat and Kyoho grape mochi pancake.
The ONE PIECE Mugiwara Store has added an oversized new cushion featuring the TV Animation ONE PIECE logo, with pre-orders open now through September 23, 2026, at 11:59 PM.
Movic is releasing a new Metallux Badge Collection featuring revival artwork from the Persona series, with pre-orders open now through Animate stores, Animate mail order, and Movic mail order ahead of a planned release around September 19, 2026.
Hotel New Otani Osaka's Tea & Cocktail "SATSUKI LOUNGE" hosts a Pompompurin collaboration sweets buffet from October 9 to November 30, 2026, celebrating both Pompompurin's 30th anniversary and the hotel's 40th anniversary with character-inspired cakes, drinks, and savory dishes.
TUfave, the collaboration jewelry brand from TAKE-UP Co., Ltd., is releasing the fourth Promise of Wizard jewelry collection, four rings inspired by the Western Country wizards Shylock, Murr, Chloe, and Rustica, with reservations opening August 21.
From September 1 to November 12, 2026, The Ritz-Carlton, Osaka's Italian restaurant Splendido will host the Stars of Autumn afternoon buffet and the Flavor of Autumn lunch buffet, featuring seasonal chestnuts, pumpkin, grapes, and pears.
A new Happy Kuji lottery, Sanrio characters PUNKS Party 〜Halloween2026〜, dresses up ten popular Sanrio characters — including Pompompurin, Cinnamoroll, and Kuromi — in a cute, black-based punk rock theme, with sales starting September 18, 2026 at Lawson, FamilyMart, Lawson Store 100, bookstores, and hobby shops.
From September 1 to 30, 2026, Sapporo Grand Hotel is offering discounted restaurant plans across three venues for Silver Week and Respect for the Aged Day, including buffet and shark fin lunch specials for guests 65 and older, and a free-flow plan for guests 70 and older.
From October 1 to November 30, 2026, Sapporo Prince Hotel is serving an "Autumn Harvest Festival" menu at its restaurants and lounge, featuring a seasonal lunch and dinner buffet, a Chinese course dinner, and a Wagyu steak dinner, alongside a sky-high afternoon tea on sale from September 1.
Cygames is bringing its next-generation digital card game Shadowverse: Worlds Beyond to Latin America on October 8, 2026, with Brazilian Portuguese, Latin American Spanish, and English support, region-specific pricing, and a card modeled after a beloved local dog.
A new multi-story dining building called Shimakaze Champuru Village opened in Naha's Matsuyama district on August 21, 2026, bringing together izakayas, yakiniku, sushi, and other restaurants behind a fully glass-walled, LED-lit facade.
A pop-up shop for the TV anime Smoking Behind the Supermarket with You is coming to Shinjuku Marui Men from September 4 to September 13, 2026, offering new merchandise built around newly drawn "if the two worked at the same job" illustrations, along with a no-loss purchase lottery and standee displays.
From October 1 to November 17, 2026, TAVERN by the green at The Strings Omotesando in Tokyo is offering the "Triple Premium Mont Blanc Afternoon Tea," featuring three kinds of Mont Blanc alongside amber-hued autumn sweets and savories built around sweet potato, chestnut, and pumpkin.
Needs Co., Ltd. and Sun Family Co., Ltd. have launched a Colander Slicer Set that combines five interchangeable slicer blades, a peeler, and a colander that lifts out to reveal a bowl underneath, priced at ¥1,628 (tax included) and available nationwide from August 20.
A pop-up store for the anime A Sign of Affection, themed "Into the Storybook," is coming to Ikebukuro Loft from September 11 to September 27, 2026, offering advance sales of new merchandise with original artwork by Suu Morishita and event purchase bonuses.
A whisky lucky draw available exclusively on Amazon.co.jp has launched with 466 slots, priced at ¥4,880 per slot with free shipping. The top prize is Hakushu 18 Years Old, one of the most sought-after bottles in Japanese whisky.
Rickshaw operator Jidaiya in Asakusa is turning its traditional Kura studio into a private VR horror experience featuring SHIRAI-SAN (Stare) VR, running August 21 to September 9, 2026, as a chilling way to beat the summer heat.
From September 1, the 28th-floor bar lounge at Asakusa View Hotel is serving an autumn edition of its Sky View Afternoon Tea, with fig, grape, chestnut, and other seasonal flavors across 11 sweets and 5 savories, alongside nine new free-flow mocktails.
A limited-time Attack on Titan theme cafe produced by WIT STUDIO, "That Certain Age Attack on Titan Cafe – An Adolescent's Feast," opens in Tokyo's Shinjuku from September 3 to October 12, 2026, with character-themed food and drinks plus original merchandise.
AVIOT has opened pre-orders for a true wireless earphone collaboration with Ascendance of a Bookworm, featuring an original Rozemyne-inspired design and newly recorded voice lines from Rozemyne and Ferdinand.
Bandai Namco Entertainment is running a Steam key code sale on Amazon, with discounts of up to 79% on select titles including TEKKEN 7, running through September 3, 2026.
To mark its 2nd anniversary on August 20, 2026, Banyan Tree Higashiyama Kyoto is relaunching Banyan Group's "Stay for Good" program tailored to Kyoto, centered on a new "Ninnaji Legacy Experience" created with the UNESCO World Heritage site Ninna-ji that gives guests special access to the temple, with part of the proceeds supporting its preservation.
BCL Company's new makeup series Yokubari Hoppe debuts with two Drop Cheek shades and a Drop Highlighter, all with a new balm formula that blends into a sweet, glossy finish, going on sale September 15, 2026.
To celebrate its 50th anniversary, BEAMS is holding "BEAMS 50 Festival," a two-day summer festival planned by its western Japan staff, at GRAND GREEN OSAKA's Rohto Heart Square Umekita on September 11 and 12, 2026, with a yagura stage, festival games, food and retail booths, and an after-party at Time Out Market Osaka.
The seal collection RPG BIKKURIMAN Wonder Collection has added the limited-time event "Turbulent Knight — Pega Alibaba," introducing new characters Pega Alibaba and Danjack through a special gacha, alongside a new damage challenge event and gem-earning quests.
BUBBLE BOBBLE Sugar Dungeons Boosted has launched for Nintendo Switch and PlayStation 5, with the Steam edition getting the same upgrade through a free major update. Taito is marking the release with discounts on all three platforms and a giveaway of 40th anniversary Bubble Bobble pin badge sets for fans who share gameplay screenshots or videos on X.
Cafe & Dining HARUHORO, a restaurant on the first floor of Hotel JAL City Haneda Tokyo operated by Shunpanro Co., Ltd., celebrates its 10th anniversary with a limited-time "10th Anniversary Course" available from August 24 through September 30, 2026, built around a fugu poêlée wrapped in cured ham.
CANDEO HOTELS OSAKA HIRAKATA is offering four stay plans tied to the 5th Suito Kurawanka Fireworks Festival on September 20, 2026, including two new options — a private Sky Spa reservation and a fireworks dinner in its panoramic-view restaurant. Bookings open on the hotel's official website from 12:00 PM on August 28.
The CAPCOM END OF SUMMER SALE is underway across digital storefronts, with Onimusha: Dawn of Dreams getting its first-ever discount for PS Plus members on PlayStation Store, alongside a 10th-anniversary sale for the 囚われのパルマ series on the Nintendo eShop and wide-ranging discounts on Street Fighter, Monster Hunter, Resident Evil, Mega Man, Devil May Cry, Ace Attorney, and Onimusha titles on Xbox Store.
Classy Moon's new album Where the Wild Roses Sleep, released through the healing label CROIX HEALING, began streaming on August 21, 2026, across Apple Music, Amazon Music, Spotify, and other services, drawing listeners into a fantastical, fairy-tale-like world through gentle piano melodies.
COCO VILLA Asama Kogen, a new whole-villa rental with a mirror-finish outdoor sauna reflecting the surrounding forest, grand-opened in Kitakaruizawa, Gunma Prefecture on August 21, 2026, offering panoramic highland views and room for up to 10 guests.
COCOSHNIK, the World Group's fine jewelry brand for everyday luxury, unveils "SHADES OF DIAMONDS," a new lineup of rings, earrings, and a necklace celebrating diamonds' many nuances and gradations, available from Friday, August 21.
From September 1 to November 30, Courtyard by Marriott Sapporo's all-day dining restaurant Substance is holding an autumn France Fair, pairing Hokkaido ingredients such as beef sirloin with bistro-rooted French dishes like coq au vin and tarte flambée, served alongside wine.
Activewear brand CRONOS is opening its first store in Osaka's Shinsaibashisuji shopping street on September 12, 2026, one of its largest locations yet, alongside a limited-edition bicolor collection available only there.
Paris- and London-inspired select shop Déclic opens its Jiyugaoka store on September 17, 2026, inside the new JIYUGAOKA MUSE SQUARE commercial complex, offering curated fashion, jewelry, and lifestyle brands from across Europe.
New Disney Twisted-Wonderland merchandise celebrating the streaming debut of "Episode of Savanaclaw" goes on sale December 23, 2026, including a memorial clear card collection, acrylic stands, and puffy stickers. Animate is also holding a fair through January 24, 2027, with a bonus negative-film-style clear card for qualifying purchases.
DOG VILLA KOTO Kyotamba, a dog-friendly inn in Kyoto Prefecture, is opening a new special room called "Momiji" in November 2026, where guests can enjoy a private chef's kushikatsu course alongside their dog; bookings open September 1, alongside a limited-time plan offering up to 30% off existing rooms.
Starting August 3, 2026, guests staying at select hotels and ryokan around Ehime's Dogo Onsen can rent an original yukata featuring artist Mika Ninagawa's photography-based designs, part of the ongoing "Mika Ninagawa with EiM × Dogo Art" project that runs through February 2027.
Fuji Speedway hosts the ENEOS Super Taikyu Series 2026 Empowered by BRIDGESTONE Round 7 S-Tai Final on November 14-15, with the season's title deciders, a participatory endurance program, camping, and family-friendly events. Advance tickets go on sale from August 27th at 10 AM.
Fendi is opening a pop-up store at Isetan Shinjuku Main Building 1F The Stage from September 2 to 8, 2026, celebrating its new 2026-27 Fall/Winter collection with an early sale of iconic bags and exclusive personalization services.
Interior lifestyle brand Francfranc is introducing a new fall tableware collection inspired by apparel trends, including tartan check and tweed-patterned ceramics, at stores nationwide from August 21, 2026, with early availability on the official online shop from August 20.
From September 4 to December 3, 2026, Fuji Speedway Hotel in Oyama, Shizuoka presents autumn-limited dining experiences including AUTUMN AFTERNOON TEA, seasonal dinner courses at TROFEO Italian and Robata OYAMA featuring Fuji Atlantic Salmon, and seasonal cocktails at BAR 4563.
Furyu is entering the blind-box figure market with a new collectible toy brand called nazoQ. Hatsune Miku items open for pre-order in November 2026, with Chainsaw Man and Attack on Titan merchandise planned to follow.
Givenchy Beauty introduces two new "dermacare-designed" lip products, Le Rouge by Givenchy Satin Silk and Le Rouge by Givenchy Hydra Balm, built around the lips' unique dermatological needs and arriving September 4, 2026.
A five-piece mini bag charm collection featuring Gloomy Bear, styled after a leather-look Boston bag, is rolling out at capsule toy corners across Japan from late August 2026.
Prime 1 Studio's Real Elite Master Line is releasing a 1/3 scale statue of Atreus from God of War Ragnarök, capturing his bond with father Kratos and mother Faye. Pre-orders open August 20 at ¥394,790, with release planned for January to April 2028.
GOTHIC Yohji Yamamoto, the silver accessory line from Yohji Yamamoto POUR HOMME, opens its first pop-up store at Isetan Shinjuku's Men's Building from August 26 to September 1, featuring new jewelry, its first sunglasses, leather goods, and apparel.
GRANADA SUITE on À TABLE, a restaurant in Fukuoka's Nakasu district, is serving a limited-time autumn afternoon tea from September 1 to November 30, 2026, pairing seasonal chestnut and pumpkin with fragrant caramel alongside the restaurant's signature meat dishes and free-flow drinks.
Grand Hyatt Tokyo's Fiorentina Pastry Boutique is offering nine limited-edition "creepy-cute" Halloween treats, including a new chocolate-dome Grand Premium Halloween Cake and the returning whole-edible Jack O Lantern, from October 1 to 31, 2026, alongside a Halloween Afternoon Tea Takeout Box.
From September through November 2026, Grand Mercure Nasu Highlands Resort & Spa is running a series of seasonal stays in the Nasu highlands, including a five-day garden pool and water-gun play during Silver Week, night lounge music, stargazing sessions, and autumn bonfire evenings with live music.
GranSta Tokyo's underground shopping area at Tokyo Station reopens at 10:00 AM on September 16, 2026 as the "Underground Marunouchi Ticket Gate Area," bringing together 26 shops — including 10 new brands and 13 exclusive to Tokyo Station — alongside a new art space, an opening sticker giveaway, and a JRE POINT campaign.
Hakuba Iwatake Mountain Resort begins early-bird sales of its 2026-2027 winter season pass on September 1, offering free hot spring bathing, lift and rental discounts, and winter content for skiers and non-skiers alike.
A special exhibition at Atelier Shimura Gallery & School Tokyo, Setagaya runs from September 11 to October 20, 2026, showcasing washi paper flowers by Hananowa dyed through a collaboration with Atelier Shimura's plant dyeing, along with new plant-dyed beeswax paper products.
Hankyu Men's Tokyo welcomes three new brand shops this summer, LEVI'S® PREMIUM STORE opens on the 7th floor on August 21, followed by UNIVERSAL WORKS.'s first store in Japan on the 6th floor and custom bicycle brand CHERUBIM's permanent shop on the 7th floor, both opening August 28.
Sanrio Character Park Harmonyland in Hiji, Oita hosts the Halloween event HARMONYLAND HALLOWEEN from September 18 to November 10, 2026, featuring an upgraded Magical Masquerade live show, a new participatory show, Halloween-themed parades and greetings, and limited-time candy-inspired food.
Frontier Works has opened the Nintendo Switch store page for Heroic Songs: the Remix!, the idol x town-building simulation game already available on Steam, ahead of its October 8, 2026 release. An opening movie featuring the theme song Follow the Glow has also gone live on the official YouTube channel.
Jewelry brand Hirotaka is releasing the AMBER SPEAR earrings, set with amber and white agate, in limited quantities from August 20, 2026, available at Hirotaka's directly-operated stores and its official online store.
From October 1 to November 26, 2026, HOSHINOYA Okinawa will offer "Autumn Colors Dessert Course," a six-course dessert experience built around the character of Okinawa's rare purple sweet potato, paired with tea in an open garden setting.
As summer's heat begins to ease, Hotel Anaga on Awaji Island is inviting guests to enjoy a poolside resort stay under the theme "Just a Little More Summer," with time at the garden pool, original cocktails at the poolside bar, and a limited-time stay plan featuring Awaji beef and salt-baked Awaji onion.
HOTEL FORK & KNIFE Miyajima, the culture retreat hotel that opened near Miyajima this March, is holding a talk event and dinner built around the photobook Hiroshima 1958, featuring ref. head Kengo Nakamoto and editor Chihiro Minato on September 11 and 12, 2026.
From September 1, 2026, Hotel Harvest Kyu-Karuizawa's Japanese restaurant "Avant" will serve a limited-time eight-course "Matsutake Kaiseki" built around fragrant autumn matsutake mushrooms, available through October 31.
Starting September 2026, Hotel Indigo Hakone Gora's Riverside Kitchen & Bar introduces a new seasonal dinner course from Executive Chef Kei Sakamoto, layering French technique and wood-fire cooking with Japanese ingredients like plum, yuba, whitebait, and miso, available in three tiers from ¥10,000.
From August 20, 2026, Hotel Indigo Inuyama Urakuen is taking reservations for two Christmas cakes -- a shortcake built around the hotel's original crest and a mechanical "karakuri" cake with a hidden surprise -- both featuring Gifu Prefecture's Mino Musume strawberry.
Hotel Metropolitan in Ikebukuro is offering two limited-time stay plans paired with commemorative dinner courses — a luxury Chinese course at "Keilin," celebrating its renovation reopening, and a seasonal course at "Est," marking its 1st renewal anniversary.
Hotel Metropolitan Nagano is marking its 30th anniversary with a limited-edition Christmas cake, "Floraison d'Hiver," decorated with 30 strawberries as a tribute to three decades of gratitude, with reservations opening October 1, 2026.
Hotel Vischio Amagasaki's Café & Restaurant "West River" is running an Autumn Family Lunch & Dinner Buffet on select dates in September, October, and November 2026, featuring about 30 all-you-can-eat dishes made with seasonal ingredients like mushrooms and sweet potato, monthly sushi varieties, and a rotating hands-on food corner, plus 90 minutes of unlimited soft drinks.
Arma bianca will hold a special Animate exhibition celebrating the 15th anniversary of the serialization of Hozuki's Coolheadedness, with new wafuku arrange illustrated goods going on sale at Animate Ikebukuro and Lachic Fukuoka Tenjin from November 14, 2026, alongside an online advance reservation campaign beginning August 20, 2026.
The Naritaya family's first joint national kabuki tour, The Road to Tradition, opened on August 21, 2026 at Kanazawa Kagekiza Theater, featuring an all-premiere program across 11 performances at 6 venues nationwide through August 30.
Restaurant AVANTI at International Garden Hotel Narita is serving a weekday-only "Autumn Afternoon Tea" from September 7 to October 30, 2026, featuring nine seasonal sweets built around shine muscat, kyoho grapes, and chestnut alongside three savory dishes.
Ishida-gumi's Baroque-themed concerts at Tokyo Opera City Concert Hall sold out this August, and the string ensemble now turns to a 360-degree stage at Osaka Castle Hall on October 11, 2026, with rear side seats still on sale.
Japan Post is releasing original merchandise built around its postage stamp designs — T-shirts, polo shirts, tote bags, and acrylic charms — available as made-to-order items through Japan Post's online shop starting August 21, 2026.
About 550 selected pieces spanning ceramics, textiles, lacquer art, metalwork, woodwork and bamboo work, doll craft, and other crafts -- including the newest work by Living National Treasures -- go on display at the 73rd Japan Traditional Kōgei Exhibition, running September 2 to 15, 2026, on the 7th floor of Nihombashi Mitsukoshi Main Store's Main Building.
The Nintendo Switch package version of slow-life sim Japanese Rural Life Adventure launches November 12, with pre-orders opening today alongside a new Ver. 1.3.0 update and a giveaway campaign marking 100,000 downloads.
Starting September 5, 2026, JR Hotel Clement Tokushima's Dining Cafe Clement is serving "Sea of Sweets Afternoon Tea," a first-time collaboration with Shikoku Aquarium featuring photogenic sweets and savories modeled after the aquarium's dolphins, seals, garden eels, and coral, available through November 30.
Three restaurants at JR Tower Hotel Nikko Sapporo are serving seasonal menus built around chestnuts, grapes, mushrooms, and other autumn flavors, running from September 1 through September 30, 2026.
A drink and food kitchen car from the "TV Anime Jujutsu Kaisen 5th Anniversary × Haneda Airport Garden Collaboration" returns for "Juju Fes 2026 -5th anniversary-" at K Arena Yokohama on August 29-30, 2026, with a refreshed lineup of collaboration menu items featuring bottle charms, clear cards, and bonus coasters.
From September 1, 2026, JW Marriott Hotel Tokyo debuts a season-long autumn promotion inspired by "Nijuroku-ya-machi," the Edo-era moon-waiting tradition historically tied to Takanawa, featuring a poolside sound bath, moon-themed dining and cocktails, and a Kyoto craft gin pop-up at bar "4-0-3."
![[Kaga Onsen-kyo] Giant Guzu Effigies Race Through the Old Post Town at the Guzuyaki Matsuri Festival, with the First-Ever Fireworks Display This Year](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/e6b0673b-43e2-4d62-b1a8-cb97df3c2ad3.jpeg)
The Guzuyaki Matsuri Festival takes place in Iburibashi, Kaga City, from August 28 to 30, where giant effigies called guzu are paraded through the historic post town's alleys and burned at Furihashi Shrine. This year's festival also features the debut of the Guzuyaki Matsuri Fireworks Display on August 30.
Select Animate stores are holding a "TV Anime KAMITSUBAKI CITY UNDER CONSTRUCTION x Gawako Animate Fair" from November 14 to 29, 2026, with new black-coordinate illustrations by Gawako, a wide lineup of merchandise available for advance sale, and purchase bonuses.
From August 20 through September 23, 2026, Karaoke Manekineko is hosting a collaboration campaign with Kurageu Roa at locations nationwide, featuring "ROA'S DINER"-themed exclusive merchandise and three character-inspired drinks.
Kashima Arts opens the preview viewing for its "Meguru -MEGURU-" Vol.27 MAIN SALE art auction on August 22, bringing together 213 fine works of Japanese art including 15 pieces by Ito Jakuchu. To mark the occasion, a limited-quantity original eco bag featuring Serizawa Keisuke's 10 Great Disciples of Shakamuni goes on sale, and preview visitors receive a complimentary specially designed fan.
THE KOBE DINING CRUISE will run its five-day "Minato HANABI Cruise" from October 19 to 23, 2026, pairing course dinners and a buffet aboard the Concerto and Luminous Kobe 2 with Kobe Port's autumn fireworks, plus an early-bird discount on the Concerto French course through August 31.
Netmarble's idle RPG "THE KING OF FIGHTERS Dot Battle" has launched a major update marking its 1st anniversary, introducing new fighter Kyo Kusanagi (THE KING OF FIGHTERS '98), the "Fighters Festa" event, and a large-scale Team Battle renewal.
For four days this August, Komadenoike Campground in Saku-ho, Nagano Prefecture, is letting guests paddle out onto Komadenoike, the highland pond they usually only view from the shore, in a solo kayak.
KADOKAWA's new KonoSuba game, officially titled KONOSUBA – God's Blessing on This Wonderful World! Prosperity to This Beloved Town! and nicknamed "Machisuba," will launch on DMM GAMES for PC, with a special stage program set to livestream from Tokyo Game Show 2026 on September 20, 2026.
Starting August 22, MIXI's word-battling mobile RPG Kotodaman is running back-to-back collaborations with Hiromu Arakawa's works — a returning Fullmetal Alchemist: Brotherhood collab featuring the Elric brothers, followed on August 31 by a first-ever Daemons of the Shadow Realm collab, alongside a free daily summon campaign and an X follow-and-repost giveaway.
A collaboration campaign between KURAGEU ROA and ROUND1 is coming to ROUND1 locations nationwide from September 4 through December 6, 2026, featuring collaboration menus, packs, decorated rooms, novelty giveaways, and an AR stamp rally.
KURAND is opening a lottery sale for "Kinmokusei no Hachimitsushu," a mead infused with hand-sorted osmanthus flowers and produced by Mine no Yuki Shuzojo in Fukushima. Entries are open from August 21 through September 25, 2026, with winners notified afterward and bottles shipping from late October.
On September 25, 2026, Higaki, the restaurant inside Kyoto Gyoen, will hold its first-ever, limited-seating "Harvest Moon Special Dinner and Moon-Viewing Banquet," pairing a special kaiseki dinner with a moon-viewing gathering held in a specially arranged area in front of the Kyoto Imperial Palace's Seisho-mon gate.
Kyukamura Ibusuki begins serving its seasonal Ise Ebi (Japanese spiny lobster) course from September 1, timed with the citywide Ibusuki Autumn Gourmet Festival, and is also adding a new a la carte Ise Ebi tempura and miso soup dish this year.
Tokyo confectionery brand La Maison SHIROKANE will begin selling its Halloween Collection from September 1, 2026, at stores nationwide and its online shop, featuring jack-o'-lantern, ghost, and black cat motifs across a new cream cake, gift boxes, a book-shaped assortment, tablets, and chocolat sandwiches.
LA VIE 1923, set inside Osaka's historic red brick warehouse, is offering "AKARENGA SUMMER GRILL & FREE FLOW," a summer-only dinner pairing seasonal French dishes and BBQ-style grilled meats with a 90-minute free flow of wine, beer, cocktails, and highballs, from August through October 31, 2026.
Le Chocolat Alain Ducasse, the Paris-born chocolate specialty shop from chef Alain Ducasse, opens its seventh Japanese boutique — and first in Kyushu — at Iwataya Honten in Fukuoka on September 16, alongside sister brand Le Biscuit Alain Ducasse.
Village Vanguard-exclusive collaboration merchandise featuring original artwork based on the opening animation for Yuzusoft's latest visual novel LimeLight Lemonade Jam is now available for order, with items including tapestries, acrylic figures, T-shirts, and more.
Limited items featuring Sanrio's Little Twin Stars and Magical Twin Comets are coming to Thank You Mart stores nationwide from mid-September 2026, all priced at ¥390 (tax included ¥429), with online pre-orders opening August 21.
Louis Vuitton Women's Artistic Director Nicolas Ghesquière and Cosmetic Creative Director Pat McGrath collaborate for the first time on a limited-edition beauty collection for La Beauté Louis Vuitton, marking the Monogram's 130th anniversary with two collections, Monogram Dune and Monogram Infrarouge, each featuring an eyeshadow palette, satin lipstick, and topper lip balm inspired by its iconic canvas.
A limited-time pop-up shop featuring newly drawn "Wa Bunny"-concept illustrations of Love Live! Nijigasaki High School Idol Club members opens at Shinjuku Marui Men from September 3 to 13, 2026, offering original merchandise and a purchase lottery.
A pop-up shop featuring newly drawn "angel"-concept merchandise from Love Live! Superstar!! opens at AMNIBUS STORE -white- in Shibuya, running from September 4 to 20, 2026.
E-COME GROUP's fashion brand LOVEBOAT has released the DREAMY CANDY SEAL Collection, featuring Sanrio's Hello Kitty and Kuromi in gyaru-inspired leopard-print designs across four dome-shaped, candy-like sticker styles, on sale from mid-August.
French luxury streetwear brand lucien pellat-finet is releasing a Peanuts collaboration collection of cashmere knits and sweatshirts from August 28, 2026, available at its directly-run stores and the Coronet official online store. The collection draws on artwork from early Peanuts comics selected by artistic director Tsuyoshi Noguchi, with Snoopy and friends adding a playful touch throughout.
Ahead of the October 29 opening of "Machichu Evangelion 2026," Ube City has unveiled a new commissioned illustration and confirmed that an "Evangelion Unit-01" statue will return to Yamaguchi Ube Airport from mid-September. Singer Yoko Takahashi will also appear at the city's Ube Matsuri festival in November.
MAISON ICHI is rolling out its second lineup renewal on August 24, centered on a new Rustique range made with salt koji and high-hydration dough for a softer, chewier, more fragrant bite.
From August 19, Amsterdam bag brand MARREA is holding limited-time pop-ups at Nihonbashi Mitsukoshi Main Store and, starting August 26 for the first time, at Ginza Mitsukoshi, showcasing its popular Midi bag in multiple colors alongside a Ginza-exclusive custom charm program.
Maruai will release the second collection in its "SUU" stationery and goods series on October 19, 2026, featuring six items — including a notebook, letter set, and stickers — designed with original illustrations by illustrator とつかみさこ.
The mobile puzzle game based on The Masterful Cat Is Depressed Again Today anime is hosting its 31st point event featuring Magical Yukichi and other rewards through August 31, 2026.
Restaurant MOSORO at Matsue Excel Hotel Tokyu in Shimane is hosting an Autumn Dinner Buffet from September 19 to November 25, 2026, featuring live-kitchen sirloin steak, oden, saury sasazushi, and desserts made with chestnut, sweet potato, and pumpkin.
Aoyama Decarbo is releasing an evolved candy tin exclusively at Isetan Shinjuku's main store — the "Merry-Go-Round Jewel Box," a peacock-motif case co-created with ceramicist Hijiri Tougane and glass paint artist Alisa Horita, complete with four customizable magnets and rice-flour almond tuiles inside, from September 5, 2026.
Shobido has opened pre-orders for the second Milky☆Subway: The Galactic Limited Express merchandise series on its official EC site, featuring plush toys, tote bags, pouches, charms, and card cases, with shipping expected from late December 2026.
Starting September 4, 2026, merchandise from the MILKY☆SUBWAY THE GALACTIC LIMITED EXPRESS x Yokohama Marine Tower event goes on sale at 14 select Village Vanguard stores across Japan, including newly drawn illustrations by Takeuchi Ryosuke and a new Trading Hologram Clear Sticker.
Starting September 5, 2026, Minami-Chita Beachland in Aichi is launching "Sakana Quest," an AI image-recognition aquarium exploration game where visitors use a tablet to find sea creatures around the park and take on related quizzes and puzzles.
To coincide with the Minami-Koshigaya Awa Odori on August 22 and 23, 2026, the Minami-Koshigaya Rakuun shopping complex will host up to 16 food trucks, a nationwide "Ice Cream Championship" where visitors vote for their favorite regional ice cream, and a "Shaved Ice Lab" where two juices can be mixed into a custom-made shaved ice.
From September 12 to October 25, 2026, Moominvalley Park in Hanno, Saitama celebrates the autumn harvest with a Joxter-inspired lakeside terrace, the new participatory show "Apple Pop Playtime!," an umbrella-and-kochia photo spot, and story-themed decor — plus a new character joining the park.
To mark the 10th anniversary of the anime My Hero Academia, a merchandise lineup featuring a newly drawn key visual has been revealed for "Heroes' Footsteps," an immersive virtual exhibition on VRChat, with items available to order through the Anique Shop.
On September 11, 2026, Nagasaki Marriott Hotel's all-day dining restaurant HARBELLA will hold the 5th installment of its gourmet dinner series, themed around Australian wine, featuring a special course by Executive Chef Masayuki Haeiwa paired with sommelier-selected wines for 40 guests.
On September 4, 2026, Meieki Parklet in Nagoya's Nakamura Ward hosts Yoru Inu Matsuri, a free evening pet event with 26 pet food and goods shops, a Meitetsu Group information corner, a dog toast time, and photo spots, open to anyone who loves dogs.
Painter Nami Okada, who reconstructs landscapes from memory, presents her solo exhibition "Coordinates of Presence" at WALL_alternative in Nishi-Azabu, Tokyo, from September 2 to September 26, 2026, featuring new works from her "one view" and "VOID" series alongside a new bound volume of drawings on organza.
The National Confectionery Expo Council has chosen Ogaki, Gifu Prefecture, to host the 29th National Confectionery Expo from September 14 to 30, 2029, Gifu's first time hosting the event in about a century. Known as the "Musubi no Chi" where Matsuo Basho's Oku no Hosomichi journey ends, Ogaki will bring together confectionery culture from across Japan and create a new stage for exchange with the world.
Vintage collector NEVERLAND brings around 60 rare '80s and '90s photo T-shirts and brand logo T-shirts, including pieces shot by Bruce Weber, Robert Mapplethorpe, and Richard Avedon, to a pop-up at CHELSEA VINTAGE ROOM™ in Ginza from August 21 to 30, 2026.
Capsule toy maker Qualia Co., Ltd. is holding the niccolino POPUP SHOP "niccolino Festival" at Tokyo Station Ichibangai's Ichiban Plaza from August 21 to 27, 2026, with venue-limited games, new merchandise, and gift campaigns.
Nyanko Daishoten Online has added five new acrylic stands — "Gross Cat," "Roe Cat," "大狂乱のゴムネコ," "巫女姫ミタマ," and "運命の子フォノ" — as the sixth installment in its acrylic stand series, starting August 21, 2026.
CyberStep has added a new character, Byakko, to its Japanese-style MMORPG Onigiri, along with a character event called "影散らす牙" running from August 20, 2026, offering exclusive accessories and event-limited skills. A repost campaign for a signed shikishi from voice actress Mei Harukawa and a Summer Thanks Campaign with a guaranteed top-rarity gacha ticket are also underway.
Nachikatsuura, Wakayama, will host the 5th ONSEN Gastronomy Walking on December 5, 2026, a roughly 7.5km course featuring local tuna and Kumano beef dishes plus a soak in Nanki-Katsuura Onsen, with applications open until November 16.
Pasco is launching two cube-shaped cakes, "Tirol Choco Cake Milk" and "Tirol Choco Cake Coffee Nougat," each roughly ten times the volume of a single Tirol Choco piece, on sale from September 1, 2026 across the Kanto, Chubu, Kansai, Chugoku, and Shikoku regions.
From August 29 to 30, 2026, PAUL & JOE BEAUTE is holding a two-day-only event at its Tennoji MIO store, inviting visitors to choose tint colors and accessories that fit today's mood, with a limited mini tote bag gift for purchases of ¥8,800 or more while supplies last.
Photomatic, the self-photo brand operated by Photo Create Co., Ltd. of the Kitamura Holdings Group, has opened a new self-photo booth in front of TSUTAYA EBISUBASHI in Osaka's Dotonbori, running from August 6, 2026 through January 11, 2027.
Born Digital and CGWORLD will hold Premier Insights Vol.5 Concept Art online on September 19 and 20, 2026, an eight-session skill-up event featuring CG artists active at top studios worldwide. This fifth installment focuses on concept art, with instructors whose credits span major film, game, and anime productions including Game of Thrones and Assassin's Creed sharing their world-building thought process, design decisions, and practical visual development know-how.
A new initiative called "PROJECT YAGURA" is inviting vacation rental guests and staff in Tokyo to join local neighborhood association festivals, from helping with operations to carrying a mikoshi.
KADOKAWA celebrates the 20th anniversary of the visual combat book Queen's Blade with a new online lottery on Kujibikido, featuring mini books, lenticular cards, and other original-illustration merchandise starting August 27, 2026.
Starting September 1, 2026, tart specialty shop Quil Fait Bon is rolling out the first wave of its autumn menu at all 12 stores nationwide — 23 tarts built around chestnut, pear, and fig, including a Chestnut and Maple Tart, an Autumn Fruits Tart, and a Hokkaido "Raiden" Melon Tart.
Quiz RPG: The World of Mystic Wiz has launched its "Black Cat Eve Festival 2026" campaign on August 21, 2026, offering a free 100-pull gacha, a character present campaign, and an upcoming official livestream ahead of "Black Cat Festival 2026."
The Sagamihara City Museum will hold a planetarium reading event called "Hoshi Furu Yoru no Rodokukai" (a night of falling stars) on Saturday, September 12. Actor Junko Miura will read works by screenwriter So Kuramoto and author Kenji Miyazawa beneath the planetarium's night sky.
Kids' brand Samansa Mos2 Lagom is releasing a collection inspired by Disney's Zootopia on August 20, 2026, with a six-item lineup of tees, a shoulder bag, a cap, and a plush pouch featuring Judy Hopps and Nick Wilde.
SEN.RETREAT, a series of unmanned lodges along Wakayama's Kumano Kodo pilgrimage route, is offering guests a 15% discount on stays throughout September to mark Jugoya, the traditional harvest moon.
![Seven Knights Re:BIRTH Adds New Legendary Character "[Legend] Yungon" as Trude Gets Balance Adjustments](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/4ff51bee-342a-4a0f-80b0-5a06e8648709.jpeg)
Netmarble's Seven Knights Re:BIRTH welcomes the new magic-type legendary character "[Legend] Yungon," alongside a balance adjustment for Trude, new costumes, and a lineup of summer in-game events.
