Sanrio Sports, the golf wear and goods collection from Sanrio Enterprise Co., Ltd., is rolling out its 2026 fall/winter golf wear and related goods at the Sanrio Online Shop main store and the World Online Store.
Sanrio Sports launched in the 2026 spring/summer season as a golf wear and goods collection blending World's apparel development and sales expertise with Sanrio characters' creative appeal.
Built around the concept of "sports and everyday life, always together," the line combines playful art with fashion sense and functionality. Items feature golf-ready details such as a comfortable fit that supports a smooth swing, warmth, UV protection, stretch fabric, and eco-friendly materials, along with designs that are easy to work into everyday outfits. For 2026 fall/winter, the collection continues to bring "mature and cute" sporty style with Sanrio characters.
This season's lineup centers on long-sleeve pieces and vests, joined by a wide range of accessories such as golf socks, leg warmers, bags, and towels. Cold-weather, heat-retaining items help style out a comfortable, enjoyable winter golf look. The Hello Kitty ribbon-motif ball pouch that proved popular last season also makes a return.
Sanrio Sports will also hold its first limited-time pop-up stores, opening in Tokyo, Osaka, and Nagoya from September 23 (Wednesday/holiday). Visitors can see and handle the items in person and experience Sanrio Sports' blend of golf-ready mobility and function with playful design. Early-release products and pop-up-exclusive items will also be available, and customers who spend ¥20,000 or more (tax included) during the event will receive an eco bag.
2026 Fall/Winter New Items
All prices listed include tax.
September Releases
Ribbon Ball Pouch
A ball pouch featuring a Hello Kitty ribbon motif that holds two golf balls, with a tee holder built into the back.
Color: Red / Pink / Black
Price: ¥7,150 each
Release date: September 9
Big Tote
A large-capacity tote bag with plenty of room and handy interior dividers and pockets. Its simple design, accented with the Sanrio Sports logo, works well in any season.
Color: Black / Pink
Price: ¥14,300 each
Release date: September 25
Coordinate Example
This outfit centers on a hooded vest accented with ribbon tape at the collar, paired with a 2-way mock neck that lets you adjust the collar to suit your look, and pants designed for both ease of movement and a flattering silhouette. A Hello Kitty ribbon-motif ball pouch adds a finishing touch, bringing a subtle cuteness to the sporty style.
Zip Vest
Color: White / Black
Size: M / L
Price: ¥22,000
Release date: September 9
2-Way Mock Neck
Color: White / Black
Size: M / L
Price: ¥14,080
Release date: September 9
Ponte Pants
Color: White / Black
Size: M / L
Price: ¥22,000
Release date: September 9
Ribbon Ball Pouch
Color: Red / Pink / Black
Price: ¥7,150
Release date: September 9
Coordinate Example
An easy-to-move jersey top is paired with a tweed cap and a 2-way bag with a shoulder strap. The look combines sporty lightness with an elegant tweed accent for a simple yet playful style — one that works just as well around town as it does on the golf course.
Line CPO Shirt
Color: White / Black
Size: M / L
Price: ¥19,800
Release date: September 25
Tweed Cap
Color: Blue / Pink / Black
Price: ¥8,800
Release date: September 9
Cart Bag
Color: White / Black
Price: ¥13,200
Release date: October 14
October Releases
Coordinate Example
An all-over-pattern knit scattered with Hello Kitty motifs like her face and ribbon takes center stage, paired with a boa-textured neck warmer and fleece pants. The pants' refined silhouette also works well for everyday wear. The look brings wintry warmth and playfulness together for a "mature and cute" style, so even a chilly round of golf can be stylish with Hello Kitty along.
Wool CPO Knit
Color: Pink / White / Black
Size: M / L
Price: ¥24,200
Release date: October 14
Early release at pop-up stores
Fleece Pants
Color: White / Black
Size: M / L
Price: ¥27,500
Release date: October 14
Neck Warmer
Color: White / Black
Price: ¥8,800
Release date: October 14
Coordinate Example
A hooded padded vest takes the lead, paired with a knit cap featuring a design of Hello Kitty holding a pin flag. With a brim to block the sun, it also adds an accent to the outfit, and comes in four colors, including pink and gray, for coordinating to match the mood or style of the day.
Padded Vest
Color: White / Black
Size: M / L
Price: ¥30,800
Release date: October 28
Knit Cap
Color: Pink / Gray / White / Black
Price: ¥10,780
Release date: October 14
Mock Neck Logo
Color: Black / Pink / Blue
Size: M / L
Price: ¥16,500
Release date: September 25
Leg Warmers
Color: White / Black
Price: ¥11,000
Release date: October 14
For the full lineup and item details, check each sales site.
Sales Information
Release date: Rolling out from September 9 (Wednesday), 2026
Sales channels:
Sanrio Online Shop main store: https://shop.sanrio.co.jp/
World Online Store: https://store.world.co.jp/
*Release dates are subject to change without notice, and may vary by store.
*Prices, designs, and specifications are subject to change.
Limited-Time Pop-Up Stores
Pop-up stores will open in Tokyo, Osaka, and Nagoya from September 23 (Wednesday/holiday). The lineup includes a hooded parka with a ribbon-tape accent at the collar, along with pop-up-exclusive items available nowhere else, offering a range of pieces that showcase Sanrio Sports' "mature and cute" sporty style.
Customers who spend ¥20,000 or more (tax included) during the event will also receive an eco bag large enough to hold A4-size items.
Stores and Dates
Shinjuku Takashimaya: September 23 (Wed/holiday) to October 6 (Tue)
Hankyu Umeda Main Store: September 23 (Wed/holiday) to October 6 (Tue)
Osaka Takashimaya: October 21 (Wed) to November 3 (Tue/holiday)
JR Nagoya Takashimaya: November 4 (Wed) to November 17 (Tue)
Novelty Gift: Eco Bag
*Available while supplies last.
*Color cannot be selected.
Pop-Up Exclusive: Hooded Parka
Color: Pink / Gray / Black
Size: M / L
Price: ¥24,200
About Sanrio Sports
Sanrio Sports is a sportswear and goods collection that draws on Sanrio's character portfolio — including Hello Kitty, Kuromi, and Cinnamoroll — to offer items that combine playful artwork with fashion sense and functionality, proposing a "mature and cute" style for sports settings. Through Sanrio characters, the collection aims to spread smiles wherever sports are played.
Official Instagram: https://www.instagram.com/sanriosports/
Sanrio Sports official page: https://sanrio-enterprise.jp/sanriosports/
