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A new spikeless golf shoe series built for grip and stability, "MIZUNO NEO IMPACT," arrives at Mizuno golf retailers, Mizuno directly-managed stores, and the Mizuno official online shop from September 18, 2026.
A solo visual of the Spirit of Ice, an original character performed by figure skater Kaori Sakamoto, has been revealed for TOUKEN RANBU - ICE BLADE -, the first-ever Touken Ranbu ice show opening in October 2026 at the National Yoyogi Stadium First Gymnasium. Arena seat guaranteed ticket lottery applications are open through August 16, 2026.
Oddspark Co., Ltd. will open Oddspark! BAR in Matsudo at Matsudo Keirin on Saturday, August 22 and Sunday, August 23, 2026, during the Matsudo Keirin 76th Anniversary Masamitsu Takizawa Cup G3, featuring guest appearances by Misaki Nohara, Nami Seto, and Tsukasa Wachi, a prize drawing, and a livestream via Oddspark Live.
The Ojima Neputa Festival, one of Ota City's biggest summer events in Gunma Prefecture, is confirmed for August 14 (Friday) and 15 (Saturday), 2026, with neputa floats standing about 7 meters tall, lively drum-and-flute performances, and a special appearance by professional volleyball team Gunma Green Wings.
On July 4, 2026, Seibuen Amusement Park closed to the public and opened exclusively for the Toshin Partners Team Ken's Cup Aquathlon, a swim-and-run race that's uncommon this close to central Tokyo. Racers competed through the park's pool and running course, with finishers receiving wooden medals instead of the usual metal ones.
The Tohoku Rakuten Golden Eagles will welcome Starlit Pikachu, the guide character from the special exhibition Pokémon Astronomical Observatory at Kakuda Denen Hall, to their August 11 game against the Orix Buffaloes at Rakuten Mobile Saikyo Park Miyagi, with a photo session and field appearances as part of the "Natsu-Suta! STARLIGHT GALAXY" summer event.
ALL OUT, a nationwide group of muscular performers, joins The Nakano Bon Odori Festival on August 2, 2026, dancing MUSCLE BON ODORI to a bulked-up remix and hosting a water-splashing event right after the stage.
On Sunday, August 2, Kawasaki's Asao Ward is opening the nearly finished Shitte-Kurokawa Line tunnel for one last public tour, along with hands-on events including 3x3 soccer, parkour-style tag, and sparkler-making inside the tunnel.
Oddspark Co., Ltd. will open Oddspark! BAR in Sasebo at Sasebo Keirin (Sasebo Velodrome) on Saturday, August 8 and Sunday, August 9, 2026, during the Women's All-Star Keirin G1, featuring guest appearances by Reika Fukuda and Aya Hazuki, a prize drawing, and an original Love Live! collaboration drink.
Three Ooedo Onsen Monogatari hotels in Katayamazu Onsen, Ishikawa, are offering a new plan combining a kayak or SUP experience on Shibayama Lagoon with a free ticket to the local public bathhouse, bookable from July 27, 2026, with stays and experiences starting August 1.
Seizan Golf Course in Karuizawa is opening its fairways free of charge on August 23, 2026, so children can play on the natural lawn and dogs can join a dedicated lawn walk, alongside golf-themed activities for the whole family.
CUBE Co., Ltd., known for the golf apparel brand MARK & LONA, is bringing Korean golf brand TECHSKIN to Japan starting with a POPUP store at Taiheiyo Club Gotemba West, followed by an official Amazon store and expanded partnerships with shops such as Double Eagle Ebisu.
Altra's Olympus 275 HiLo trail running shoe arrives on July 24, 2026, with a lighter, softer Altra EGO MAX midsole and a Vibram Megagrip outsole featuring new TractionLug traction for technical terrain.
Lemino will exclusively live-stream QUINTET.6, a grappling tournament held for the first time at Kyoto's Kyu Butokuden, a nationally important cultural property regarded as a sacred site of Japanese martial arts, on Saturday, July 25, 2026, from 3:00 PM. Combat sports legend Genki Sudo joins as QUINTET's new producer alongside founder Kazushi Sakuraba, with Hidehiko Yoshida appearing as guest commentator.
Starting Wednesday, July 22, the Arena Shop and the Ryukyu Golden Kings official online shop are offering a new 2026-27 season summer lineup, including a fan-favorite Gordy design, easy-to-wear sweat shorts, kids' items, and Kings caps in a wide range of styles and colors.
PUMA's "PUMA BASKETBALL INFORMATION" newsletter highlights two new basketball shoes launching in July 2026, plus a basketball camp for middle and high school students in Saitama that PUMA is sponsoring this August.
On August 16, Yokohama FC will hold a Pokémon-themed J.League Special Fes for its match against Júbilo Iwata, giving eco-friendly EVO Bags to the first 50,000 attendees and rolling out new Pikachu and Clefable collaboration merchandise.
YOKOHAMA URBAN SPORTS FESTIVAL ’26 returns to the Yokohama Red Brick Warehouse on October 17 and 18, 2026, with skateboarding, breaking, BMX flatland, and more, alongside the co-located ALL AMERICAN FOOD FESTIVAL ’26.
The smartphone game based on the hit TV anime series Yowamushi Pedal has crossed 250,000 pre-registrations, with a celebratory follow-and-repost campaign now underway on the official X account offering an original life-size character panel.
Tokyo Sports Wellness Village is hosting "Ariake Summer Splash," a new water play event, on weekends in August 2026 at livedoor URBAN SPORTS PARK in Tokyo's Ariake, combining an upgraded "Water Survival Game" with a 500-yen festival and a cool-down food fest.
From July 21 to September 13, children in middle school or younger accompanied by a guardian can play billiards free for up to two hours at BAGUS amusement locations across Tokyo, Kanagawa, Chiba, Saitama, and Nagoya.
RESOL no MORI Obon 2026 runs from August 8 to 16, 2026, at Grandvaux Spa Village in Chiba, offering nine limited-time programs built around the cool of summer, including SUP fitness, a floating sound bath, indigo dyeing, sparkler making, and a Perseid meteor shower stargazing tour.
Sagamiko Mori Mori in Kanagawa is opening "Morimori Noboru," an 18-meter net-climbing attraction built onto its parking-lot elevator tower, on August 1, 2026, with an opening event featuring BUDDiiS members MORRIE and SHOOT.
From July 23 to 26, 2026, Urban Dock LaLaport Toyosu hosts "Shirokuma-kun COOL PARK 2026," a summer pop-up featuring a full-size resin skating rink, a demo skater exhibition, an ice sculpture show, a photo dome, and festival-style games with Hitachi Room Air Conditioner's mascot Shirokuma-kun.
Soratoshiba by Yona Yona Ale, the craft beer brewing restaurant inside Escon Field HOKKAIDO, is holding its first "Soratoshiba Aki no Bakushu Matsuri 2026" (Autumn Beer Festival) on September 12-13, 2026, offering up to 18 kinds of craft beer along with seminars, workshops, and stage activities.
Onari Sauna in Kamakura will hold a collaboration event with Swiss sports brand On on July 26, 2026, combining a Cloudmonster 3 TryOn experience, a roughly 7km coastal group run, and a sauna session, with 30 spots available by lottery.
The smartphone game based on the hit TV anime series Yowamushi Pedal has crossed 200,000 pre-registrations, with a celebratory follow-and-repost campaign now underway on the official X account.
Ishii Sports Yodobashi Ikebukuro, a newly opened large-format outdoor and sporting goods store in Tokyo's Ikebukuro area, now features a finetrack corner showcasing the brand's 2026 spring/summer wear and 5-layering system, along with a limited-time opening campaign.
A Super Mario-themed participatory event, Super Mario: RUN TO THE GOAL in Hokkaido 2026, takes place at Daiwa House PREMIST DOME (Sapporo Dome) on September 13, 2026, featuring a decorated running course, photo spots, mini games, official merchandise, and food stalls. Runner registration opens July 10, and a companion Sapporo Walk Rally begins July 18.
ANA Holiday Inn Resort Karuizawa in Kita-Karuizawa, Gunma, celebrates its first anniversary on September 12, 2026 with taiko performances, a 105-shot fireworks finale, and prize drawings, plus a September-long anniversary stay campaign and a new golf plan at Nature Hills Karuizawa Country Club.
Monster Strike welcomes new character Aruka, voiced by Azumi Waki, to the Extreme Beast God Festival gacha on July 4, 2026, alongside a Japan national soccer team collaboration and a quote-post campaign.
With 100 days to go before Relay Festival 2026 returns to Japan National Stadium on October 10 and 11, organizers have revealed the event's key visual along with the first lineup of relay races, from a certified U16 relay to family, elementary school, and mile relays.
The night entertainment event returns for the 2026/27 J1 League season, adding a club-first laser lighting show and the fan-favorite "超熱狂FIREWORKS" display across all four featured night matches at Edion Peace Wing Hiroshima.
Indoor golf school STEPGOLF has partnered with luxury sake brand MINAKI, giving 50 winners drawn from its roughly 110,000 cumulative members the right to purchase the rare Junmai Daiginjo 極幻FORMULA.2 through a lottery running July 1 to 6, 2026.
Korean golf wear brand FAIRLIAR is opening a pop-up store at Tokyo Midtown Hibiya from July 10 to September 30, 2026 — the brand's longest pop-up to date — featuring the 2026 summer "Romantic Bohemian" collection along with an early look at fall/winter pieces.
Kawana Hotel Golf Course in Ito, Shizuoka is opening part of its world-renowned Fuji Course free of charge on August 21, 2026 for a family-friendly outdoor event featuring snag golf, putting, water gun battles, and cart rides.
Nishi-Atami Golf Course in Atami, Shizuoka, is hosting a free evening event on August 9, 2026 that invites children to try golf for the first time while enjoying a stargazing class and views of the Atami Marine Fireworks Festival from the hilltop course overlooking Sagami Bay.
After eight years of practice, the Japan Surfing Association (NSA) has formalized a pool-based surfing education program designed to give children a safe first experience of standing on a surfboard.
French outdoor brand Salomon is releasing a Japan-limited Mt. FUJI COLLECTION on July 1, 2026, featuring a special-edition hiking shoe and backpack with Mount Fuji logo designs, born from the brand's partnership agreement with Fujiyoshida City.
Atlas has released the SLOOP Straw Large-Capacity Tumbler, featuring a freely adjustable straw position, wide straw for quick sips, vacuum insulation with an insulated lid, and a 2-way drinking design in 800 mL, 950 mL, and 1150 mL sizes.
Niseko Grand Hirafu, the all-season nature resort in Hokkaido, kicks off its 2026 summer season on July 4, offering gondola rides with panoramic mountain views, scenic dining at NEST813, new pickleball courts, and expanded water activities including rafting and river SUP in partnership with NAC.
Kawasaki Motors Japan hosted the first-ever Ninja Team Green Cup race at Tsukuba Circuit on June 21, 2026, drawing 25 Ninja ZX-25R riders of all skill levels to the iconic Ibaraki track.
J SPORTS launches new and renewed Yowamushi Pedal cycling jerseys, including the highly anticipated Gunma Ryosei Gakuen, from June 22, 2026. Limited postcard gifts available during the Tour de France CAFÉ period.
ALPSE Inc. has announced that world football legend Andres Iniesta has joined as official ambassador for the new smartphone game Captain Tsubasa: My Golden XI, with a special TV commercial now available to watch.
The vertical mountain race scaling 4.4 km and 700 m of elevation on Mt. Gozuzan returns for its 5th edition as part of the Japan Skyrunning V GAMES JAPAN series.
Roblox is rolling out the FIFA World Cup 2026™ Event Hub — the platform's biggest official sports activation to date — alongside new Gen Z sports data showing how virtual play is shaping real-world fandom.
Capcom has revealed seven newly drawn character illustrations for the 2026 Capcom Volleyball Full Cheering campaign, featuring beloved characters from Devil May Cry, Street Fighter 6, Resident Evil Requiem, Monster Hunter Stories 3, and Pragmata dressed in volleyball uniforms to support Japan's national volleyball teams.
BEAMS GOLF has teamed up with Hiyaron, Lotte's instant-cooling pack brand, to release a summer collaboration collection featuring contact-cooling socks and a cool towel — both designed to help keep golfers refreshed during the hot season.
A public viewing of the FIFA World Cup 2026 Japan vs. Netherlands match will be held at TATEISHIZA, a theater-style venue in Konan City, Shiga, on June 15 starting at 5:00 AM.
CBTR2026 (Central Biwako Touring Rally), a digital stamp rally where riders circumnavigate Lake Biwa by motorcycle, is now accepting entries. The event celebrates its 5th anniversary in 2026, having surpassed 10,000 cumulative participants.
The popular eco-friendly cooling ice bag "Suzushiku Naare Hyouno" adds a new retro pop "Soft Cream" design for 2026, bringing the total collection to seven patterns across retro pop and Japanese modern themes.
A new Garmin brand store is set to open at MARK IS Minatomirai in Yokohama on June 25, 2026, offering GPS watches, fitness trackers, and accessories across a wide product lineup.
The 14th Hida Takayama Ultra Marathon takes place on June 14, 2026, drawing approximately 3,600 runners from Japan and abroad to tackle challenging 71km and 100km courses through the scenic landscapes of Takayama City, Gifu Prefecture.
For one day only on August 10, 2026, golfers can play the Karuizawa 72 Golf North Course under tournament-ready conditions just before the NEC Karuizawa 72 Golf Tournament begins.
Three brands — Soccer Shop KAMO, SINSS, and BE@RBRICK — unite at the and ST TOKYO flagship in Harajuku's WITH HARAJUKU building for a pop-up celebrating Blokecore, the global trend merging soccer culture with everyday fashion. The event runs from June 5 through July 9, 2026.
Madarao Tokyu Resort in Shinano-machi, Nagano Prefecture is offering a limited-time plan that pairs a hotel breakfast buffet with one round of self-play golf, available through July 31, 2026.
A survey found that while 70.7% of people in Japan take some form of UV protection, only 26.1% use sunglasses. Japanese eyewear chain Megane Ichiba is rolling out a wide-ranging initiative called the "One Hundred Million Sunglasses Plan" to normalize sunglasses as an everyday health habit.
Tokyo Tower will be lit up in blue — the team color of SAMURAI BLUE — on four nights in June to rally support for Japan's national soccer team ahead of their FIFA World Cup 2026 matches.
Under Armour and French fashion house Marine Serre have announced a collaboration collection rooted in the concept of the base layer, with a limited release kicking off on June 5 at Marine Serre's official online store and select boutiques.
The women-only climbing event ARC'TERYX WOMEN'S CLIMBING NIGHT will be held for the first time in Kansai on June 27, 2026, at D Bouldering Plus Lead Namba in Osaka. Free to attend, the event is open to women of junior high school age and above.
ANA InterContinental Manza Beach Resort in Onna Village, Okinawa, has opened reservations for its 2026 summer-limited program featuring snorkeling tours, stargazing cruises, night trekking, fireworks cruises, and coral conservation experiences.
Tenku Fitness 2026 is back at Otemachi Place's rooftop helipad for 12 sessions of outdoor exercise — including yoga, pilates, kickboxercise, and a special DJ yoga event with craft beer — running from June 17 to September 30, 2026.
Panasonic Cycle Tech will begin accepting orders for the FRCD07, a new chromoly frameset in its handcrafted Panasonic Order System (POS) lineup, starting July 2026. Priced from ¥365,000 (tax included), the frameset blends traditional chromoly craftsmanship with modern disc brake standards.
Red Bull Maneki Jam, a skateboard jam session where audience votes decide the winner, takes place on June 21, 2026 — Go Skateboarding Day — at the Osu Shopping Street Fureai Hiroba in Nagoya.
Konami Digital Entertainment's mobile baseball game Pro Yakyuu Spirits A (Professional Baseball Spirits A) has kicked off its Exciting Player Selection campaign on May 28, featuring players from all 12 NPB teams, with S-Rank player giveaways and eSports tournaments also confirmed for the 2026 season.
The Central Biwako Touring Rally (CBTR2026) has opened entry registration on May 27, 2026. The rally runs from September 12 to November 23 and marks 5 years of circumnavigating Lake Biwa by motorcycle while collecting digital stamps.
SON OF THE CHEESE is dropping its debut golf collection "SON OF THE GOLF" on May 29, developed alongside BEAMS GOLF. Seven pieces capture the relaxed, American-casual Florida golf culture that defines the brand.
For summer 2026, Teva is presenting colorful options across five popular sandal models — the Hurricane XLT3, Tirra Sport, Hydratrek Sandal, Original Universal Slim, and Aventrail — with choices ranging from vivid neons to soft pastels.
Holiday Travel staff Rena and her colleague Arimi try the LLPW-X pro wrestling experience in Tokyo. Read their honest review of stepping into a real wrestling ring, learning bumps and rope work, and even getting moves performed on them by active professional women wrestlers.
Sumiyoshihama Resort Park in Kitsuki City, Oita Prefecture, kicks off the marine season ahead of any other beach in the prefecture on May 23, 2026, with live banana boat and wakeboard demonstrations and seasonal food festivals at Kitsuki Terrace.
From June 1 through July 31, 2026, the main bar "The Bar" at ANA Crowne Plaza Kobe will become a limited-time beer hall called "Beer Night Stadium," offering free-flow drinks and sports viewing on a large screen.
The second FRAY I.D × Reebok collaboration brings two exclusive sneaker models and five apparel and accessories pieces, combining sporty design with feminine elegance. Available online from May 19 and in stores from May 20.
On May 30, The Westin Yokohama in Minato Mirai will host a one-day wellness event featuring a Minato Mirai Run & Tai Chi Session and a Floating Sound Bath in the hotel's indoor pool.
Dai-ichi Hotel Ryogoku will host a parent-child hands-on event where participants can create their own original softball baseball glove, complete with a lunch buffet. The workshop is scheduled for July 29, 2026.
Starting May 18, 2026, the Garigari-kun Soda Japan National Soccer Team ver. is going on sale nationwide in limited quantities. A campaign offering 1,000 winners a Garigari-kun x Adidas Japan National Soccer Team Home Replica Jersey is also underway.
Hello Kitty and Sanrio characters joined the Fukuoka SoftBank Hawks at Mizuho PayPay Dome Fukuoka on May 8, 2026, for Pinkful Day 2026 — an event featuring limited-edition uniforms, character appearances, and a dramatic walk-off victory.
A cypher-style street dance battle series, Kabukicho Street Cypher 2nd Season, is kicking off at Kabukicho Cinecity Square in Shinjuku. Open to all dancers for free, the series features a point system with a Grand Championship planned for Zepp Shinjuku in April 2027.
Surrounded by the fresh greenery of Kita-Karuizawa in Gunma Prefecture, ANA Holiday Inn Resort Karuizawa offers nature walks, birdwatching, golf, onsen, sauna, and seasonal dining in early summer. A limited-time All-inclusive Resort Stay plan is available through July 31, 2026.
A free outdoor community festival combining stage performances, sports activities, and local food trucks is coming to Tokyu Resort Town Katsuura's Sunny Park on May 5, 2026.
La Sportiva is hosting a limited-time shoe rental pop-up at Mt. TAKAO BASE CAMP from May 1 to May 31, 2026. Trail runners can try out the PRODIGIO series on the trails of the Mt. Takao area for just ¥330 per day.
Japanese furniture maker Maruni Mokko has taken part in a collaboration project between Paris Saint-Germain and Astro Boy, releasing a limited-edition walnut wood sculpture of the iconic character alongside ceramic and soft-vinyl versions by two other Japanese craft partners.
The Tottori Sand Dunes offer far more than a scenic view. From sandboarding and paragliding to fat biking and camel riding, here is a look at the activities available during Golden Week.
The ARC'TERYX store at MARK IS Minato Mirai in Yokohama is moving into a larger space and reopening as the "ARC'TERYX MARK IS Minato Mirai Brand Store" on Friday, May 15, 2026, with an expanded product lineup.
Fujimi Panorama Resort in Fujimi Town, Nagano, opens its 2026 green season on April 25, running through November 15. The mountain resort at the foot of the Yatsugatake range offers gondola access to Mt. Nyukasa, trekking trails, a mountain bike park, paragliding, and a series of wildflower events throughout the season.
Grinpa, the activity park at the 2nd station of Mount Fuji in Susono City, Shizuoka, is running a spring active campaign from April 25 to May 31, 2026, featuring zip lining, off-road buggies, mountain biking, and a free stamp rally with prize gachas.
TSUTAYA Conditioning PILATES Kakuozan opened on April 20, 2026 in Nagoya's Chikusa Ward, marking the brand's first location in Aichi Prefecture. The studio combines instructor-led small-group classes with 24-hour unmanned self-use access.
Hakuba Iwatake Mountain Resort kicks off its 2026 green season on April 23, bringing a lineup of events including a gondola-area cleanup initiative, a children's VR experience during Golden Week, spring-limited café menus, and the HAKUBA Yoohoo! Festival music event in late May.
Two new collaboration trading cards are joining the Hikonyan Trading Card lineup — one tied to Hikonyan Cafe's 1st anniversary event, and another featuring a Hanshin Tigers mascot design.
Three colorways of Nike's Moon Shoe — White, Yellow, and Navy — go on sale exclusively through emmi in Japan starting April 25, available at the emmi official online store, USAGI ONLINE, and emmi stores nationwide.
Starting April 20, the Coca-Cola FIFA World Cup 26 Campaign Phase 2 kicks off with limited edition packages for 18 participating nations, a "Happy Cap" vending machine promotion returning after about 12 years, and a guaranteed chance to win an exclusive Coca-Cola limited uniform.
Two new indoor table tennis experiences themed around the Karatsu Kunchi Festival are opening on April 25, 2026, at Mercure Saga Karatsu Resort in Karatsu, Saga Prefecture. KUNCHI Rally transforms a floored room into a festival-themed space, while OZASHIKI Ping Pong invites guests to play on tatami in a traditional Japanese banquet hall.
A Nendoroid figure of Eijun Sawamura, the pitcher of Seidou from the TV anime Ace of Diamond act II Second Season, is now available for pre-order at AmiAmi, with a planned release in October 2026.
A new auto campsite on the southern shore of Lake Kawaguchi in Yamanashi Prefecture opens on April 18, 2026, offering 18 pitches, stunning views of Mount Fuji, and complimentary canoe and kayak rentals for guests.
The 7th Nanki Shirahama Air Show 2026 takes place on April 25 at Shirarahama Beach in Wakayama Prefecture, featuring Japan's top aerobatic pilot Yoshihide Muroya in his first flight performance of the 2026 season.
The lifestyle brand '47 (Forty Seven) has released the ELEVATED GREENS COLLECTION, a golf-inspired functional headwear lineup featuring New York Yankees and Los Angeles Dodgers designs, available at stores and online across Japan from April.
Niseko Village in Hokkaido kicks off its 2026 summer season from Golden Week, featuring outdoor activities at the PURE ground, two golf courses, and a variety of seasonal stays and events through September.
Specially designed Hanshin Tigers cans of Asahi Super Dry and Asahi Draft Beer go on sale from April 28, available in limited quantities in areas primarily around the Kinki region.
Golf brand Pacific GOLF CLUB has teamed up with BRIDGESTONE GOLF for their first-ever collaboration, launching a collection of 8 items — including apparel and accessories — on April 17, 2026.
A collaboration campaign between TV anime Ninjaboy Rantaro and ROUND1 entertainment facilities kicks off on April 18, 2026, featuring collab menus, collab packs, crane game prizes, themed rooms, and original merchandise across stores nationwide.
BASE LAYER HOTEL NAGOYA NISHIKI has introduced "ROOM 0" by BLH, a new program helping guests enjoy sports during their travels, starting with New Balance running wear and shoe rentals available from late March 2026.
Canadian premium athletic wear brand lululemon is opening a limited-time pop-up store in Tokyo's Jingumae on April 20, 2026, featuring women's, men's, and accessories lines alongside a movement studio and community events.
Kawana Hotel in Ito, Shizuoka is offering a limited-time guided cart tour and mini golf experience on the world-ranked Fuji Course — open to guests with no prior golf experience required.
The renovated Kamo 6 Children's Playground in Kawanishi City, Hyogo Prefecture, has become the city's first skateboarding park, named "Kamoroku Skate Park" following a public vote. An opening ceremony drew around 120 visitors, featuring demonstrations by professional skateboarders.
The golf brand AS2OV GOLF has launched pre-orders for its 2026 spring/summer collection starting April 3, 2026, featuring a CORDURA Ballistic® boston tote, golf shoes with a free-lock system, and a lineup of functional apparel.
The second collaboration between Alvark Tokyo and TV anime "Chibi Godzilla Raids Again" takes place at the April 11 home game against Shimane Susanoo Magic, featuring an original short anime, player introductions by Chibi Godzilla, a stamp rally, and more.
DC Shoes has released the M4 SLIP, a slip-on sandal made entirely of EVA material that mimics the look of the iconic MANTECA 4 skate shoe. Available in three colorways from mid-March 2026.
Tokyo City Keiba (TCK) kicks off its 2026 season on April 13 with 98 race days and 27 graded races, celebrating the 40th anniversary of Twinkle Race — Japan's first night horse racing event — with special payouts, a new seating area, a revamped illumination show, and increased prize money.
A limited-edition collaboration between the beloved Piyorin sweets brand and Dunker, the mascot of professional basketball club San-en NeoPhoenix, is coming to Kalmia in Toyohashi on April 24 and 25, 2026.
THE NORTH FACE FOOTWEAR SHINSAIBASHI, the brand's world-first footwear-centered concept shop, is set to open on April 25, 2026, on the 4th floor of the new QUARTZ SHINSAIBASHI commercial facility in Osaka.
The upcoming smartphone game based on the hit TV anime series Yowamushi Pedal has crossed 50,000 pre-registrations, with a celebratory campaign now underway on the official X account.
PlusOne Education is hosting a 4-night, 5-day horseback riding camp for children in Niseko, Hokkaido this May 2026. Set against the vast natural landscape of Kutchan Town, the program covers everything from horse grooming to trail riding.
Gunma Minakami Hodaigi Ski Resort wraps up the 2025–2026 ski season with three simultaneous events on March 28–29, 2026, including a 1 million yen treasure hunt, a special snowboard course, and a curry speed-eating contest.
Top dancers from Senegal and Ghana will compete in a special showcase at Mynavi DANCEALIVE 2026 FINAL, held on April 19 at Ryogoku Kokugikan in Tokyo.
Shizuoka Blue Revs and BEAUTY&YOUTH UNITED ARROWS are releasing their fourth collaborative collection, featuring a short-sleeve rugby shirt and a pile polo shirt that balance casual wearability with stadium presence.
Hakkaisan's popular Tokubetsu Honjozo sake is coming to aluminum cans for the first time in Japan, featuring MLB team logos and launching on April 15, 2026.
The actual aircraft that competed in AIR RACE X will be on display at Tokyo Midtown (Roppongi) from March 20 to 22, 2026, along with a LEXUS special edition vehicle and talk shows featuring pilot Yoshihide Muroya.
SEIBU FAST SPORTS FIELD Shinagawa Pickleball is opening on the 10th floor of Shinagawa Prince Hotel's Main Tower on March 23, 2026, offering an indoor pickleball court that can be enjoyed year-round regardless of weather.
A special dedicated zone for riders arrives again at the fireworks entertainment event held at Fuji Speedway on April 11, 2026, with circuit parade runs and popular motoblogger appearances.
Swedish outdoor brand THULE is hosting a limited-time pop-up at Shinjuku Takashimaya's 8th floor Sports & Maison section from March 18 to April 2, 2026, featuring popular PC backpacks and travel collections.
The key visual has been unveiled for Yuzuru Hanyu "REALIVE" an ICE STORY project, a special one-day-only live event where the two-time Olympic gold medalist will re-perform past programs with his current body, scheduled for April 11 and 12 at Sekisui Heim Super Arena in Miyagi.
Luxury golf brand G/FORE has opened a new store at Omotesando Hills in Tokyo, marking its fourth directly managed location in Japan.
A new action sports shop and cafe, Murasaki Park Arc Town Utsunomiya, will open on March 28, 2026, inside the large-scale urban sports complex "Arc Town Utsunomiya" in Utsunomiya City, offering skateboarding, BMX, and more.
The Tokai region's largest sports cycling event heads to Aeon Mall Atsuta in Nagoya on March 21 and 22, 2026, with test rides, over 100 brands, celebrity talk shows, a kids area, and more.
Four Saitama golf courses are offering cherry blossom-themed events, course maps, and seasonal restaurant menus through mid-April 2026 — a perfect way to enjoy spring while playing a round.
The Le Tour de France 2025 Special Box (Blu-ray 2-Disc Set), featuring a digest of all 21 stages from the 112th edition of the world's premier cycling road race, is set for release on March 18, 2026. The set includes 218 minutes of main content plus 94 minutes of bonus footage from Paris-Roubaix 2025 and Vuelta a España 2025.
The Japan travel series "Discover Japan With Insta360" wraps up its final chapter in Hokkaido, capturing the winter landscapes of Tomamu and Bibai over three days using the Insta360 X5, Ace Pro 2, and GO Ultra cameras.
Hakuba Iwatake Mountain Resort has announced plans to renew its No. 5 South Lift — connecting the summit area with the Hakuba Hitotoki no Mori observation area — for the first time in approximately 37 years, with operations set to begin in December 2027.
Muscle Mart, an experiential pop-up convenience store where muscular staff hand out free muscle-shaped bread, opens in Shibuya on March 28 and 29, 2026, offering seven unique muscle-themed experiences centered around skim milk.
The 2nd Sori-1 JAPAN Hokkaido Wood Sled Championship is set to take place at Sapporo Teine Ski Resort on March 22, 2026, as part of the Winter Sports Festival. Free to enter, the event features both an expert slalom division and a straight-speed challenge division open to participants of all skill levels.
New Balance is adding the Ellipse to its running shoe lineup, designed to help runners of all levels rediscover the pure joy of running. Available from March 12, 2026.
TOKYO SKYTREE TOWN is hosting a variety of spring events during the spring holiday season, including a sakura festival, a sports festival, and YORIMICHI Cafe STREET featuring 23 popular local shops from the Oshiage area.
At WRESTLE KINGDOM 20 in TOKYO DOME held on January 4, 2026, attendees received exclusive commemorative NFTs powered by KIRIFUDA Inc.'s LINE-based web3 technology. The GPS-enabled system allowed 1,470 people to claim their digital souvenirs directly within Tokyo Dome City.
A new portable stainless bottle launched on March 2 serves dual purposes as an ice bag in summer and a hot water bottle in winter, priced at ¥2,178 (tax included).
Tokyo Dome City is running a limited-time "Spring Afternoon Discount" campaign on its Complete Passport from March 3 to May 31, 2026, offering access to 10 attractions starting at 2:00 PM at reduced prices — weekday tickets from ¥5,000.
ANA InterContinental Manza Beach Resort in Onna Village, Okinawa, is ushering in its summer season on March 14 with a beach opening ceremony, the launch of one of Japan's largest ocean athletic parks, a beachside wellness program, and a daytime DJ pool party.
The golf wear brand pierre cardin golf is launching its 2026 Spring/Summer collection, featuring actor Hiroyuki Ikeuchi as its visual model and a collaboration caddy bag with SUN MOUNTAIN.
Soratoshiba by Yonaoyona Ale, the craft beer brewing restaurant at Escon Field HOKKAIDO, is launching a new year-limited series starting with "Mokumoku White," a Weizen-style beer with fruity aromas and low bitterness, beginning in early March 2026.
The 2026 MotoGP World Championship gets underway with 22 races across 18 countries, featuring five Japanese riders across all three classes. Every race airs live on Japanese CS channels, with the season-opening Thai Grand Prix live on Nippon TV Plus.
New Balance is set to release a limited-edition Fresh Foam X 860 v15 exclusively at the Nagoya Women's Marathon EXPO 2026, alongside a packed lineup of events, workshops, and after-party activities at Vantelin Dome Nagoya.
The NOK Kids Backcountry Tour 2026 returns for its fourth year with ten free sessions across Niigata, Aomori, Toyama, Gunma, and Nagano prefectures. A newly added Freeride Academy for junior athletes features coaching from Finnish snowboarding legend Antti Autti.
A one-of-a-kind collaboration between Hodaigi Ski Resort and the Gunma Crane Thunders pro basketball team drew around 200 visitors for a day of snowy basketball fun on February 11, 2026.
ABEMA has released a new key visual for the Grand Sumo March Tournament 2026, showcasing ozeki Yashoairiki — who is chasing a yokozuna promotion — alongside Atamifuji, who earns his first-ever san'yaku ranking. All bouts will be streamed for free.
A multi-theme cycling event open to everyone from beginners to cycling enthusiasts is coming to Matsusaka Keirin (Matsusaka Velodrome) on March 29, 2026. Admission is free.
The TDK Tokyo E-Prix 2026 night race double-header is set for July 25-26 in Ariake, Tokyo. Advance ticket lottery registration is open from April 11 at 10:00 AM through April 20 at 11:59 PM via the e+ ticketing platform.
Following their successful collaboration at the Osaka-Kansai Expo, Osaka Metro and Mon Cher, creator of the famous Dojima Roll, will release collaborative baked confectionery at the Osaka Marathon EXPO 2026, held February 20-21, 2026 at Intex Osaka.
Golf apparel brand HORN GARMENT celebrates its 20th anniversary with a special Spring/Summer 2026 collection launching February 20th, featuring archive revival pieces, performance sportswear, and resort lifestyle items.
Hakodate Onuma Prince Hotel is offering a special deal for Hokkaido residents featuring ultra-early 9 AM check-in and extended 27-hour stays, complete with hot springs and ski resort benefits.
adidas TERREX introduces the Agravic franchise of trail running shoes, featuring four models designed for different distances and race plans, from ultra-distance races to daily training.
GIANT launches the ESCAPE X3, an entry-level crossbike combining lightweight riding with an accessible price point of ¥59,950. Building on over 20 years of the Escape series legacy, the X3 brings comfortable positioning and versatile performance for commuters and weekend riders alike.
Cadillac Formula 1® Team drivers Checo Pérez and Valtteri Bottas wore Tommy Hilfiger at the Bahrain preseason test from February 11 to 13. This new partnership brings together two American icons.
Kameoka City, Kyoto Prefecture, announces the Kyoto Kameoka Balloon Festival 2026, running April 4-6. As the season opener for Japan's hot air balloon ranking system, this festival features competitive flights, tethered balloon rides, and family-friendly programs including the new Marker Challenge experience.
Sport & Do Resort Resol no Mori in Nagara-machi, Chiba, is hosting a Spring Retreat Fair from March 20 to May 31, 2026, featuring BIG SUP cruising, water roll attractions, and floating sound bath experiences on their resort pool surrounded by nature.
The 2026 Autobacs Super GT Round 2 Golden Week Special will be held at Fuji Speedway on May 3rd-4th. Featuring 300km/h races, camping, gourmet food, and live music entertainment.
Plus One Education is hosting a 2-day ski tour in Karuizawa from February 28 to March 1, 2026, offering professional instruction from SAJ-certified instructors for elementary and junior high school students.
Nesta Resort Kobe unveils Blaster Battlefield, a revamped team battle activity featuring Nerf blasters and flag capture gameplay, opening February 14, 2026 in the new SUNRISE ROAD area themed after Route 66.
Niseko Tokyu Grand Hirafu introduces new environmental programs including disposable hand warmer recycling, renewable energy usage, and local resource utilization as part of their "Value up NISEKO 2030" sustainability project.
New Era announces a Japan-exclusive triple collaboration collection with Netflix and the 2026 World Baseball Classic, featuring caps and apparel celebrating the upcoming tournament.
The Shobara DMO is running the Winter Koso Shobara Campaign 2026 through March 8, 2026, showcasing winter attractions in this heavy snowfall region. The campaign features ski slope discounts, free onsen access, snowshoe hiking, and unique snow camping experiences.
PUMA supported the AirAsia HYROX Osaka fitness race held from January 30 to February 1, 2026, at INTEX Osaka. Approximately 8,000 athletes participated over three days in this expanded event combining running and functional training.
PEDAL STANDARD Co., Ltd. has launched RINCLE, a sports bike rental platform partnering with local specialty shops across 12 prefectures and 24 stores.
RED MAKER Corporation is participating in planning for the Asahifuji Dojo Premium Sumo Experience, a special event where participants can experience Japan's traditional culture of sumo up close. The event includes training practice on the dohyo, watching matches by former makuuchi wrestlers, and enjoying chanko-nabe with former wrestlers.
Starting February 7, 2026, Rusutsu Resort will launch high-performance Full Swing golf simulators at two locations within the resort, becoming the first facility in Hokkaido to offer this cutting-edge golf experience.
Tokyo Dome Hotel begins accepting reservations for its popular Giants Game Package 2026 on February 18. The package includes game tickets, accommodation, and breakfast, with limited collaboration rooms available.
From February 6 to 8, 2026, Hoshino Resorts NEKOMA Mountain will host NEKOMA MOUNTAIN FEST, a three-day snow festival featuring food stalls, free snow play areas, DJ events, and the Japan premiere of "The Uninvited" international snowboarding competition.
Street sports brand DUBSTACK® is hosting an SNS campaign to give away their popular 'FUTON RIDER' snowwear to one lucky winner as winter sports enthusiasm surges globally this February.
The pivotal third game of the 75th Ōshō Match between Sota Fujii and Takuya Nagase will be live-streamed on U-NEXT, taking place on February 3-4, 2026 at Auberge Tokito in Tachikawa, Tokyo.
On February 22nd, 2026, Unazuki Snow Park in Kurobe City, Toyama Prefecture, hosts the first snow luge trial event in the Hokuriku region. Anyone can enjoy this accessible winter sport from day one.
Sagamiko MORI MORI resort in Kanagawa will host its 6th annual cherry blossom running and walking event on March 29, 2026, featuring special guest starter Susumu Hara from Aoyama Gakuin University's track and field team.
A new urban fitness facility featuring gym, pool, studios, spa & sauna opens at TAKANAWA GATEWAY CITY. Pre-opening membership enrollment begins February 1, 2026.
The March Grand Sumo Tournament, a spring tradition in Naniwa, will be held at EDION Arena Osaka from March 8 to 22, 2026. Hotel Granvia Osaka, an official hotel of the Japan Sumo Association, is now selling packages that include viewing tickets along with accommodation and tea lounge cake sets.
ASICS Japan releases the PRESTIGE NEO tennis shoe series featuring superior fit and durability to support quick movements on the court. Available in four models for all-court and omni/clay court surfaces starting February 5th.
NEMU RESORT, nestled within Ise-Shima National Park in Mie Prefecture, will reopen on April 18, 2026, with new villas, a pickleball court, expanded family amenities, and enhanced dining experiences centered around nature, activities, and learning.
Starting February 1, 2026, couples can book a unique photo wedding experience at Yokohama International Pool, featuring exclusive access to the basketball court, player entrance gate, and VIP areas of the professional B.LEAGUE team's home arena.
An all-weather indoor sports complex featuring baseball practice lanes, golf simulators, and specialized training facilities opens in Yamagata City, providing year-round training opportunities in the Tohoku region.
Wear it to cheer, flip it to eat. The Carp Udon Helmet brings a whole new meaning to fan gear, combining stadium spirit with dining creativity in an unprecedented dual-purpose design.
Kaga Onsen hot spring area offers discounted lift tickets to two popular ski resorts, Hakusan Ichirino and Hakusan Seymour, for guests staying at participating ryokan through March 22, 2026.
Moving Inn has released a 2-night, 3-day model course for a Hokkaido winter road trip starting from New Chitose Airport, featuring Tomamu and Furano. Book their original HIACE CA camper van for 2+ nights and receive ¥10,000 worth of snow activities at North Snow Land in Chitose.
Celebrating 45 years since the manga's debut, an exhibition showcasing how 11 fans, including creator Yoichi Takahashi, were influenced by Captain Tsubasa opens in Tokyo's Katsushika ward. The event features various activities including soccer exchange events with Nankatsu SC players.
Zojirushi Mahobin releases a new stainless steel cool bottle featuring a Smart Cap design that enables easy opening and quick water intake, optimized for adult sports and active lifestyles.
To commemorate the Tokyo Marathon 2026 on March 1st, ASICS Japan will release special limited edition versions of their NOVABLAST 5 and GEL-NIMBUS 28 running shoes, featuring bold graphics inspired by Japanese craftsmanship.
ZETT Corporation has released two new color variations of ryka's aqua fitness-specialized HYDRO SPORT shoes in mid-January 2026, featuring a fresh spring green base and a popular black base.
Tanigawadake Joch and Mt.T are hosting the second annual Tanigawa Yukiyama Festival from April 4-5, 2026. The event features gear trials, workshops, fashion shows, and live music to make snowy mountain activities more accessible and exciting.
Sodegaura City is hosting Walking Festa 2026, a multi-generational walking event at Tokyo German Village on March 8, 2026, with courses of approximately 4 km and 8 km.
New Balance announces the Australian Open 2026 Kit for tennis star Coco Gauff, a collection embodying the beauty of graceful movement and summer spirit. For the first time, fans can purchase versions inspired by Coco's custom kit.
A new winter destination debuts at Meiji Park in Shinjuku, featuring an ice skating rink sponsored by Corona Cero and outdoor kotatsu lounges powered by Anker. The month-long event runs from January 16 to February 15, 2026.
The Hakodate Onuma Prince Hotel has opened a new winter activity area called "Hakodate Onuma Snow Field," offering snowshoe and cross-country skiing experiences in the scenic Onuma region starting January 17, 2026.
Camper, the Spanish footwear brand from Mallorca, collaborates with RCD Mallorca soccer club for a special limited edition release. Only 10 pairs available in Japan at Camper SHIBUYA PARCO from January 16.
Shizukuishi Ski Resort and Prince Hotel will host "Back to '90s SHIZUKUISHI" on February 14, 2026, celebrating their milestones with a nostalgic ski event featuring special offers and live radio broadcasts.
The UPCYCLE GRAMPUS-KUN SPECIAL AUCTION features a signed upcycled mascot, while special bags made from past uniforms and automotive materials are now available.
The Mt. Fuji Fireworks Executive Committee will hold Mt. FUJI FIREWORKS vs SPEEDWAY 2026 on April 11, 2026 (Saturday) at Fuji Speedway, with general ticket sales starting January 11 (Sunday) at 10 AM.
Libetee introduces a revolutionary 105L suitcase designed specifically for winter sports enthusiasts, featuring integrated storage for boards, boots, and gear with enhanced durability and snow-ready wheels.
Mercure Miyagi Zao Resort & Spa, a highland resort hotel overlooking the majestic Zao mountain range, is now offering an accommodation plan with lift tickets for nearby Miyagi Zao Eboshi Resort this winter.
In its 56th season, GRANSNOW OKUIBUKI ski resort in Shiga Prefecture recorded 31,328 visitors by the end of December 2025, marking the highest visitor count in its history. The early opening using artificial snow-making machines proved crucial to this success.
Naboso introduces a new self-care ball that combines their patented texture technology with cooling therapy, designed to support athletes and active individuals in their pre- and post-workout conditioning routines.
New Era launches a new collaboration collection featuring iconic artwork by renowned Japanese artist Taro Okamoto and the legendary Osaka Kintetsu Buffaloes baseball team logo.
A French-Japanese cultural fusion brings a premium collector's item featuring Astro Boy in Paris Saint-Germain colors, crafted by renowned French sculpture studio Leblon Delienne.
Okayama's Onbara Kogen Ski Resort will host a new winter event featuring a snow battle tournament, snowman building contest, and local food stalls on February 8, 2026.
Cupid Valley ski resort in Niigata Prefecture begins its 2025-2026 season on December 27, 2025, featuring a newly renovated second quad lift that extends to 1,425m and operates at Japan's fastest speed of 5m per second.
Muica Snow Resort in Niigata Prefecture will begin operations for the 2025-2026 season on December 27, 2025, offering a 200m-wide slope, diverse courses for all skill levels, and direct access to Muika Onsen Hotel's hot springs.
The Family Slope at Takino Snow World is set to open for the winter season, offering gentle slopes perfect for ski and snowboard beginners. Final preparations are underway for an earlier opening than last year.
Tokyo City Keiba announces the lineup for the Tokyo Daishoten, Japan's premier dirt racing championship on December 29. The race features 16 elite horses including rising 3-year-old stars challenging experienced veterans in a battle for dirt racing supremacy.
Yuzawa Nakazato Snow Resort, located just 5 km from Yuzawa IC, opens on December 28, 2025. The resort features family-friendly areas including the Angel Gelande beginner zone and Smile Kids Park with dome-covered snow escalators, alongside varied terrain for advanced skiers.
JAF Kyoto and Keihan Hotels & Resorts are co-hosting the Nidec Kyoto Tower Stair Climbing 2026 × JAF event on January 25, 2026. Participants will climb the 355-step spiral staircase inside Kyoto's iconic tower to reach the observation deck, with special certificates and related events included.
Sport & Do Resort Resol no Mori in Chiba offers a romantic Valentine's and White Day glamping experience from February 1 to March 15, 2026, featuring specially decorated rooms, handcrafted sweets, and French cuisine.
RAGE, Japan's largest esports event brand, will broadcast the official Apex Legends tournament Apex Legends Global Series (ALGS) Year 5 Championship in Japanese starting January 15, 2026. The tournament will be held at Daiwa House PREMIST DOME in Sapporo, Hokkaido, with 11 corporate sponsors supporting the broadcast.
MUFG National Stadium will host a special New Year prayer tour for five days only from January 3 to 5 and January 14 to 15, 2026. In collaboration with Hatomori Hachiman Shrine, visitors can write their wishes on ema votive plaques during the stadium tour and enjoy a unique New Year experience.
Thule introduces the Thule RoundTrip ski and snowboard boot bag 35L, a compact and sustainable boot bag perfect for air travel, featuring eco-friendly materials and bluesign® product certification.
Hankyu Umeda Main Store presents the golf fashion event "HOLE No.19 WINTER EDITION" from December 17 to 25. The event features pre-sale of "TW" collaboration items and 8 brands making their Hankyu debut.
THE FARM, an agricultural resort in Chiba's Katori City, announces a special accommodation plan for runners and supporters of the 17th Katori Koedo Marathon on December 14, 2025.
Red Bull Japan is hosting the first-ever Red Bull Sazanso beach obstacle race on November 18, 2025, at Seaside Momochi Beach Park in Fukuoka, featuring unique challenges on sand.
If you are going to go sightseeing, you want to incorporate into your itinerary things that you can only see and experience during that time of the year. In this issue, we will introduce the conditions, events, and recommended spots in December in Hokkaido for those who wish to do so. To learn more about […]
Hokkaido in winter is extremely cold with a lot of snow, but there are many events and scenery that can be enjoyed only during this season. This article details the highlights of winter travel in Hokkaido, from climate and clothing to the best places to visit! To learn more about Hokkaido, click here. 📸Let’s make […]
It often rains during your trip. Many famous sightseeing spots in Fukuoka seem to be outdoors, but in fact there are also many indoor spots close to the station. There are plenty of commercial facilities, amusement parks, and shopping malls where you can enjoy the whole day even on rainy days. If you are looking […]
If you’re planning to go sightseeing, including seasonal activities unique to that time of year in your itinerary is ideal. In this issue, we introduce essential travel information for December in Hiroshima, including weather, appropriate fashion, key events, and recommended spots, catering to those interested in experiencing the uniqueness of the season. To learn more […]
In winter, Hiroshima attracts visitors from all over the world with its glittering illuminations and many events that allow visitors to experience Japanese year-end and New Year culture. The winter season comes with cool air and a romantic urban atmosphere. This article details some of the highlights of Hiroshima, from what to wear for winter […]