New Balance Japan (headquartered in Chiyoda-ku, Tokyo; President and CEO: Shinichi Kubota) announces the Australian Open 2026 Kit for TeamNB athlete and tennis player Coco Gauff. This collection embodies the beauty of graceful movement and summer spirit. Designed in collaboration with Coco Gauff for the season's opening Grand Slam, this kit goes beyond performance wear to pursue style, confidence, and self-expression. For the first time, versions based on Coco's custom kit will be available for general purchase, allowing fans to wear her signature look. The kit will be sold at the New Balance official online store and New Balance Harajuku.
https://shop.newbalance.jp/australian-open-2026-collection/
Built for performance, inspired by the Australian summer, and elevated by design, this kit merges elegance, sophistication, and playfulness. Flowing lines support dynamic play, while vibrant colors stand out on Melbourne's blue courts. The color palette of Hot Marigold, Navy Blue, and Daybreak draws inspiration from the Australian landscape, representing optimism and energy while symbolizing the dawn of a new season.
Coco Gauff's Australian Open 2026 Kit consists of three looks representing different chapters of her tournament story:
On-Court Look: A beautifully breathable stretch tank and a lightweight pleated-hem skirt create natural elegance.
Practice Look: A cropped T-shirt and shorts that balance freedom and focus.
Walk-On Look: An oversized color-blocked tracksuit that transforms pre-match moments into style.
Footwear: New CG2 colorways and two new Coco Delray colorways complete the vision.
Comments from Julie Paik, Senior Vice President of Global Apparel at New Balance
"From the moment Coco joined the New Balance family, we've been continuously inspired by her evolution—not just as an athlete, but as a style icon as well. This kit reflects that journey. It's bold, confident, and beautifully expressive. We're thrilled to make it available for general purchase for the first time. We want fans to enjoy Coco's signature style."
Comments from New Balance Athlete Coco Gauff
"Working with New Balance on the Australian Open 2026 Kit gave me the opportunity to design not just for performance, but for style and self-expression as well. I wanted to balance strength and femininity while expressing bold colors and my love for the beach. I'm truly excited that fans can now wear kits inspired by my on-court look. I think it's a special way to share this journey with everyone."
Limited-Time Australian Open POP-UP at New Balance Harajuku
As part of a global initiative to promote the Australian Open worldwide, New Balance Harajuku's first-floor "Stage" area—newly renovated in December 2025—features a boldly decorated space reminiscent of the event itself, hosting the New Balance Australian Open POP-UP for a limited time. Coco Gauff's kit is now available. A "Craft Station" workshop is also being held for customers who purchase items from the New Balance Australian Open Collection.
POP-UP Period: January 7 (Wed) to February 15 (Sun)
Workshop Participation:
Purchase rewards are available according to purchase content:
◆ Purchase one item from the Australian Open Collection or Coco Gauff Kit and receive 2 patches as a gift.
◆ Purchase apparel/caps from the Australian Open Collection or Coco Gauff Kit totaling ¥25,000 (tax included) or more and receive 2 patches + a tote bag.
※ Patches can be applied to the tote bag as well.
※ Tote bags are available while supplies last.
※ myNB members receive +1 additional patch.
※ myNB membership enrollment is available on the day. Enroll here: https://shop.newbalance.jp/login
Important Notes:
- Customers who purchase 2 items from the Australian Open Collection or Coco Gauff Kit will receive 4 patches.
- Patches are available while supplies last.
- Customers who purchase shoes from the Australian Open Collection or Coco Gauff Kit will receive patches without application (patches cannot be applied to shoes).
- Some products may not be suitable for patch application.
- All patches are available in limited quantities and will end when supplies run out.
- Products with applied patches cannot be returned or exchanged.
- Patches cannot be applied over prints or embroidery.
- Please be aware that waiting times may occur depending on congestion.
Store Information
New Balance Harajuku
Address: 4-32-16 Jingumae, Shibuya-ku, Tokyo
Business Hours: 11:00 AM to 7:00 PM
Phone: 03-3402-1906
https://company.newbalance.jp/store/official-store/harajuku
About New Balance
Headquartered in Boston, Massachusetts, New Balance has aimed to empower people through sports and craftsmanship and bring positive change to communities worldwide since its founding in 1906. New Balance employs 10,000 people worldwide and reported global sales of $7.8 billion in 2024. New Balance owns five athletic footwear factories in New England, USA, and one in Flimby, UK. New Balance's MADE in U.S.A. footwear contains over 70% domestic content and accounts for a portion of the company's U.S. sales.
For more information about New Balance, visit https://shop.newbalance.jp/
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