Browse all travel guides tagged with "New Product"
ancora in Ginza will release the apple-themed fountain pen "The Witch's Gift" in limited quantities on November 6, 2026, with advance telephone reservations at the Ginza main store open from October 30.
Merchandise featuring two newly drawn illustrations of Maomao and Jinshi, including acrylic stands, clear files, a mini shikishi collection, and costume-style drawstring pouches, goes on sale December 11, 2026. Animate also holds a fair from December 11 to January 11, 2027 that gives out an illustration card with related purchases.
The Hokkaido chocolate brand CACAOCAT will release a second round of Pretty Guardian Sailor Moon collaboration products in November 2026, December 2026, and January 2027, including embossed tins, Complete Sets with a mini bag, and items with an acrylic keychain or satin pouch.
From Friday, November 13 to Sunday, December 13, 2026, Wendy's First Kitchen and First Kitchen will hold a Danganronpa Series collaboration campaign with Lime Chili flavored potato, a limited A4 clear file set at ¥880 (tax included), and exclusive menu items and goods at five flagship stores.
Disney Store will release the DISNEY CHRISTMAS 2026 and DISNEY FROZEN CHRISTMAS 2026 collections from November 6, with early sales from November 3 at select stores and online. Christmas ornaments, special delivery boxes, in-store decorations, and a wrapped bus are also planned.
Felissimo's Oterabu (おてらぶ) has created limited collaboration goods for the Daitokuji special exhibition at Heiseikan, Tokyo National Museum in Ueno Park, running from October 14 to December 6, 2026, and sold only at the exhibition's special shop.
To mark 10 years of collaboration with Peanuts, gelato pique is releasing the PEANUTS meets GELATO PIQUE collection of roomwear, goods and bedding on November 6, 2026, featuring 10 characters including Snoopy in striped roomwear.
A new project at Higashi Honganji in Kyoto focuses on the temple's six nationally designated Important Cultural Property gates, with a multilingual website opening October 30, 2026, exclusive goods on sale from October 31, and an official English guided tour that ends with a sutra-copying workshop.
From November 6, 2026 to January 14, 2027, Kiddyland Omokado store on the 4th floor of Tokyu Plaza Omotesando “Omokado” hosts a pop-up store for the new unisex label “hololive - holoSynQ,” with early sales of original apparel themed on the VTuber group FLOW GLOW.
From October 30, 2026, Jinchu will sell Lapras Beef Tongue Sendai Chili Oil, a souvenir in a special package featuring Lapras, the Miyagi Supporter Pokémon, at its directly operated stores and at souvenir shops in Miyagi.
Louis Vuitton Shibuya Men's Store (ルイ·ヴィトン 渋谷メンズ店) will hold its 2026 holiday installation from Saturday, November 7 to Thursday, December 31, featuring store-exclusive items, an advance-sale bag, and a free Shibuya-themed engraving service.
From early November 2026, Chiikawa-design shampoo and treatment sets from turlin by minum+, the hair care line of cosmetics brand minum, will go on sale at drugstores and variety shops nationwide with an original hair band.
Obitsu Seisakusho (オビツ製作所) will release the commemorative model doll "Yaesaka Shino Yokohama Nostalgia." on November 1, 2026, alongside new Kewpie doll items at its 60th anniversary exhibition "Marutto Obitsu Seisakusho" at the Yokohama Doll Museum, running through January 31, 2027.
From Wednesday, November 4, 2026, all Pizza-La (ピザーラ) stores will offer a limited-quantity San-X Universe Special Pack, a ceramic plate and original sticker set featuring Sumikkogurashi, Tarepanda, Rilakkuma and more, for an extra ¥420 (tax included) with any pizza.
Starting Monday, November 2, 2026, three Shaun the Sheep New Year items, a kagami mochi (¥698), a kagami mochi plush (¥3,300) and a netsuke ema keychain (¥880), will be sold at select post offices, along with a launch giveaway on Instagram and X.
SKINNYDIP LONDON's new Toy Story collection of iPhone cases and beaded phone straps, spotlighting the series' supporting characters, goes on sale first at a pop-up store in LUCUA 1100, Osaka, from November 6 to 12, 2026.
From Friday, November 20, 2026, Hands Omiya in Saitama will sell new SNK goods, including a The King of Fighters '96 game shirt, T-shirts of Fatal Fury, Fatal Fury Special, Samurai Shodown, and Metal Slug X, and waterproof stickers. The event runs through Saturday, December 19.
Prizes featuring characters from the language-learning app Duolingo are coming to amusement facilities across Japan from January 2027, with a preview and a Duo greeting at AMUSEMENT EXPO 2026 on November 7.
A new collectible toy series called "Placomic" styles the runners of plastic model kits as manga panels. The first lineup features Detective Conan and Sanrio Characters, four designs each, on sale December 26, 2026.
Tamagotchi New Year's card packs, pochi-bukuro gift envelopes and sticker-style Haru-Pochi envelopes from Futaba Co., Ltd. go on sale from November 2, 2026.
tomica VIEW, a new diorama series themed around realistic scenes of Japan, joins the adult-oriented tomica+ line in December 2026. The first two sets, a 7-Eleven convenience store and a small parking lot with a vending machine, go on sale on December 26, 2026.
From October 30 to November 11, 2026, a limited-time VT COSMETICS pop-up at THE HYUNDAI OMOTESANDO in Tokyu Plaza Omotesando "Omokado" will let visitors try the brand's popular skincare lines, with a purchase-based scoop event and an X post reward.
The third general ticket sale (first come, first served) for the Saga performances of Yuzuru Hanyu "REALIVE" an ICE STORY project, held on November 28 and 29, 2026 at SAGA Arena, starts at 6:00 PM on Saturday, October 31, and new merchandise featuring the character "0" has also been announced.
The EXPO2027 Tunku Tunku Pouch Crunch, a drawstring pouch featuring GREEN×EXPO 2027 mascot Tunku Tunku and filled with seven pieces of chocolate crunch, rolls out in stages from October 28, 2026 at select EXPO 2027 Official Stores, with a suggested retail price of ¥1,700 (tax included).
AND CHIPS, the Capcom fashion label that reimagines Capcom's properties, is releasing a new collection with illustrator NAKAKI PANTZ based on Onimusha: Way of the Sword. A T-shirt, a metallic sticker and a clear file go on sale at Capcom Store locations from October 30, 2026.
Designer Anna Sui and singer Ado have teamed up on the "BLUE ROSE SHOW" collaboration, with a cosmetics collection going on sale on November 1 and a handkerchief and pouch collection on November 4.
Baskin-Robbins and Sanrio's My Melody and Kuromi team up from November 1 to 30, 2026, with special double cups with spoon charms, single sundaes, and an ice cream set that comes with Baskin-Robbins' first original sticker book.
Classic Canon cameras and lenses are being turned into Gashapon Mejirushi Accessories in an 11-type lineup. They go on sale at Gashapon machines nationwide from February 2027 for ¥400 per play, with online pre-orders opening at 11:00 AM on October 28, 2026.
New Urban Myth Dissolution Center goods using newly drawn "Black Suit" illustrations, including Aurora Acrylic Figure Stands and a Sticker Set, will be sold at the Chugai Mining booth [Y-23] at Animate Girls Festival 2026 at Sunshine City in Ikebukuro on November 7 and 8, 2026, with online pre-orders also available.
Capcom Store will release five new Devil May Cry 5 items, including a vintage-style T-shirt and a big acrylic stand, on November 20, 2026, followed by weapon keychains on December 11.
Doraemon Future Department Store at DiverCity Tokyo Plaza in Odaiba reopens on December 1, 2026 after a redesign themed around Doraemon's secret gadgets, with neon-style exclusive items, new original products, and a purchase bonus.
Doutor Coffee Shop will release a Cinnamoroll collaboration Lucky Bag 2027 on December 26, with in-store pre-orders starting October 30. Nine sets range from 2,400 to 12,000 yen.
CASETiFY and Rihanna's Fenty Beauty have teamed up on phone cases and tech accessories designed to carry makeup essentials on the go. The collection goes on sale at 12:00 PM JST on October 28, 2026.
Original goods from the collaboration between the French picture-book characters Gaspard and Lisa and GREEN×EXPO 2027 mascot Tunku Tunku go on sale in stages from October 28, 2026, with advance sales already underway at ecute Ueno.
GINZA Cozy Corner will sell the Disney Winter Collection, a 9-piece petit cake assortment themed around Disney characters enjoying winter sports, from December 1 at fresh cake stores nationwide. Christmas baked goods gifts, including a Mickey Mouse and Minnie Mouse tin, are also available.
A limited-time set pairing Hakutsuru Sake Pack Maru 300ml with a wooden masu made from domestic hinoki cypress goes on sale nationwide from Friday, November 6, 2026, through the end of December.
On November 1, 2026, the custard sweets specialty shop I LOVE CUSTARD will release I LOVE CUSTARD COOKIE COCOA, a black cocoa cookie sandwiching custard-like chocolate, at its Hakata Deitos and Fukuoka Airport shops.
Starting November 11, 2026, Isuzu Chaya Hanshin Umeda Main Store will sell mitarashi dango grilled at the shop and coated in a gently sweet soy sauce glaze, packed in a box after each order.
Thank You Mart is releasing 23 limited Korilakkuma items in a lavender and dark-accent "little devil" design, all priced at ¥390 (tax included ¥429), with online pre-orders from October 29 and in-store sales from late November 2026.
Nouvelle Vague LeTAO Chocolatier Otaru Main Store (ヌーベルバーグ ルタオ ショコラティエ小樽本店) will start an advance sale of the winter-only sweet Kakaosshu (カカオッシュ) on Sunday, November 1, 2026, at ¥1,998 (tax included) for 5 pieces, with frozen delivery available across Japan.
Five Monteur sweets, including cream puffs, an éclair and roll cakes, will come in limited-edition packaging featuring the picture book series "The Bread Thief" at supermarkets from November 1 to 30, 2026.
NATTO SHA opens at VISON in Mie on October 31 with exclusive fresh hikiwari natto made from edamame, red beans, and black beans, plus a NATTO BAR menu and a NATTO CELLAR shop for finding a favorite.
Oriental Chocolat by côte cour will release the limited-time Oriental Chocolat Rouge on Sunday, November 1, 2026, at its Haneda Airport Terminal 1 shop. Raspberry sauce is blended into moist baked chocolate batter and wrapped in a mellow chocolate coating, in a 5-piece box for ¥2,268 (tax included).
Plush toys, ballpoint pens, a blanket and more featuring the anime Pandorobo will arrive at amusement facilities across Japan in stages from late October 2026, with six items rolling out through November.
Four winter-limited Nama Chocolates from ROYCE' Confect, including packages illustrated with a Christmas townscape and snowflakes, go on sale from November 4, 2026, for a limited period and quantity.
Eight Sanrio Characters designs in the new Angel Hapifuwa Mascot series, priced at ¥1,430 each (tax included), go on sale Thursday, October 29 at seven Munyugurumi Patio stores and on its official EC site, with a one-per-character limit during the launch period.
Moist Labo High Cover Medicated Whitening BB Cream comes in two shades with limited-edition Kuromi packaging, going on sale October 28, 2026 for ¥1,430 (tax included) at drugstores and variety shops nationwide and online.
The Sanrio Characters "Simple Cute Series" of can badges, acrylic keychains, acrylic stands, postcards, and stickers goes on sale at Munyugurumi Patio stores from Thursday, October 29 and at its official online store from Friday, October 30.
A new no-lose Sega Lucky Kuji themed around Pingu goes on sale from October 29, 2026 at Ministop and hobby shops. The donut-shop art appears on a shopper-style shoulder bag, plush mascots, and more.
Five SENKA Perfect Whip face washes featuring Sanrio's Hello Kitty go on sale gradually across Japan from October 28, 2026, in limited quantities, alongside an original 15-second web movie.
From November 2, 2026, Starbucks Reserve Roastery Tokyo offers new holiday beverages on each floor. A stamp-layering postcard corner curated by Mamiko Suzuki follows from November 6, and an evening Apericena plan at the Arriviamo bar, which includes live music sessions supervised by BLUE NOTE TOKYO, is offered from December 1.
From November 2, 2026, Starbucks Reserve® Roastery Tokyo will sell a holiday goods collection themed "Decorate your Holiday season," featuring glitter-accented drinkware, ornaments, charms, pouches, and a TEAVANA® tea collection.
Tanba Sasayama Ikkyuuan in Hyogo Prefecture is offering natural wild boar botan nabe courses supervised by the long-established Kinmata from October 1. A new course pairing a miso broth with a sansho pepper broth joins the lineup on November 1.
From November 5, 2026 to January 12, 2027, The CHOYA Ginza BAR in Tokyo serves two limited-time umeshu cream sodas inspired by apple tarte tatin and caramel chestnut Mont Blanc, available with or without alcohol.
Plus Corporation will add the pink "Sakura Fuji" to the standard lineup of its Air-In Fuji Eraser, joining "Ao Fuji," on November 2, 2026. The eraser takes the shape of Mount Fuji as it is used, and the suggested retail price is 275 yen including tax.
From October 27, 2026, SEASON'S RESTAURANT Ichinoichi at Asakusa Tobu Hotel serves its first afternoon tea, a Japanese three-tier box with temari sushi, autumn sweets, and scones for ¥5,000. Drinks use tea leaves from the long-established tea shop Masudaen, and 10 servings are available per day by reservation.
From October 28 to November 3, 2026, the skincare and lifestyle brand athletia holds a pop-up at Hankyu Umeda Main Store in Osaka. It features the new Eau de Parfum 10mL and holiday kits, two of which go on sale before their nationwide release on November 6.
Champion is releasing its first collaboration collection with WACKO MARIA, a lineup of REVERSE WEAVE® sweatshirts, hoodies and sweatpants, in limited quantities starting October 31, 2026.
Kiramekko, the accessory plush brand from Gray Parker Service, releases a Christmas version of its Chiikawa teddy bear plush on November 6, 2026, in three designs (Chiikawa, Hachiware, and Usagi) at 2,420 yen each, tax included.
Dining 33 Pâtisserie à la maison at Azabudai Hills is taking reservations through December 10, 2026 for four Christmas cakes, from whole cakes to single-serving petits gâteaux, while Dining 33 serves a Noël Course from December 19 to 25.
On November 1, 2026, cupcake and biscuit shop Fairycake Fair will release a six-item Christmas collection based on The Little Prince, including a biscuit tin, dragée tins, and embroidered goods, plus an original gift tag for purchasers at its Lumine Shinjuku store.
The collaboration collection FRAY I.D♡Sanrio characters features Hello Kitty, My Melody and My Sweet Piano across seven items, including a cardigan, a dress, two bags, a bucket hat, a hair clip and a charm. It goes on sale October 29, 2026 at sanrio house stores in Shinjuku, Osaka and Nagoya and on the official online store.
Furyu is launching five crane game prizes themed on Tim Burton’s The Nightmare Before Christmas, with a character face bag and mascots arriving in October and a dark Christmas tree, plush toys, and a Jack figure following in November.
Starting November 1, 2026, Ginza Cozy Corner is selling a limited-time, limited-quantity Harry Potter lineup at stores nationwide, with a 9-piece petit cake collection, a 6-piece cookie gift, and a 12-piece cookie tin marking the 25th anniversary of the films' release.
Two new Godzilla capsule toy series from Benelic, a 10-design name sticker-style plate charm set and a 5-design mini T-shirt keychain set, roll out at capsule toy corners across Japan from late October 2026.
Gong cha's first area-exclusive product, the Hokkaido Limited Milk Pudding Milk Tea, goes on sale for a limited time at five Hokkaido stores from Thursday, October 29, 2026, for ¥690 (tax included), made with Hokkaido raw milk and Alishan oolong tea.
Guilty Tansan NOPE is collaborating with DRAGON QUEST MONSTERS 4, releasing four limited-edition design labels depicting monsters spending their time in "guilty" ways from late November 2026.
To mark the 25th anniversary of the magazine Gundam Ace, Animate stores nationwide will hold an anniversary fair from November 7, 2026, alongside a touring Only Shop. Many new goods featuring Mobile Suit Gundam THE ORIGIN and other serialized works will be available.
Shobido has released a blind-pack Hamtaro series of lip balm, whipped hand cream, bangs clip and zipper pouch, each in 15 designs, with prices from ¥660 to ¥990 including tax, on sale since October 20, 2026.
Hard Rock Cafe Rock Shops in Tokyo, Ueno, Yokohama, Kyoto, Osaka Namba, and Universal CityWalk Osaka will start selling six Evangelion collaboration items, including a T-shirt, souvenir jacket, and cap, from November 3, 2026.
Urban Research's regional project JAPAN MADE PROJECT teams up with companies in Hitsuji Summit Bishu to release a Bishu tweed jacket and pants set and a fancy tweed knit pullover on November 6, 2026, at select stores and online.
A limited-edition version of the miness bi-hada ompa L sonic vibration facial razor featuring four DRAGON QUEST character designs is available from October 26, 2026, in limited quantities.
Kai Corporation has launched eight baking items in collaboration with Sanrio Characters, including a heart chocolate kit, cookie cutters, a Pompompurin silicone pudding cup, and zippered wrapping bags, available from October 26 at its official online store and retailers nationwide.
A mini lamp inspired by the small lamp in Osono's home in Kiki's Delivery Service, with Jiji gazing at its light, goes on sale on October 31, 2026 at Donguri Closet, a Studio Ghibli goods brand for adult women.
Nestlé Japan's Santa-shaped KitKat Holiday Santa goes on sale for the season on Monday, November 2, 2026 in four pack types from ¥648 to ¥3,348, and a limited-time KitKat Holiday Santa Cafe runs at Ueno Onshi Park from November 18 to December 25.
koe donuts kyoto will sell three holiday-only donuts, the Raspberry Wreath, Matcha Tree and Fluffy Caramel Reindeer, as part of its "holiday donuts collection" from November 1 to December 25, 2026.
Coffee Kan stores nationwide will sell the "Sumikkogurashi Coffee Kan Happy Bag 2027" in limited quantities from December 3, 2026 for 4,980 yen (tax included), with in-store pre-orders from October 27. It contains an expandable tote bag, a hot cake cushion, and a leather key chain.
From October 22, 2026, LOHE COFFEE & COFFEE COCKTAIL Osaka Umeda inside VS. at Grand Green Osaka serves the limited-time iced MUSINSA Cacao Honey Latte for ¥1,540, alongside the Korean-born sweet Krunji and a ¥2,310 set, to coincide with MUSINSA Osaka Pop-Up Store 2026 running October 23 to November 8.
LOST AND FOUND, a general store in Tomigaya, Shibuya, marks its 5th anniversary in November 2026 with the second ESSENTIAL TOOLS market of about 40 kitchen tools from October 28 and two limited-edition cup colors.
Maison de FLEUR will release six collaboration items featuring Miffy and her friend Boris Bear, including tote bags, face-shaped pouches and charms, on November 3, 2026, with online early sales starting at 8:00 PM on November 2.
Berrie-chan, the original character of Mezzo Piano Junior, appears on the second set of "Nikotto Straps," five types of straps whose cheeks stick together with magnets. They will be offered as crane game prizes at Mollyfantasy, PALO, and Molly Online from October 30, 2026, with an SNS giveaway running alongside.
From November 6 to 12, 2026, URBAN RESEARCH KYOTO hosts a special exhibition and pop-up that brings together London-based silkscreen artist Kate Gibb and the Japanese bag brand Morphée, featuring original silkscreen works, limited-edition collaboration bags and graphic apparel.
From November 1 to 30, 2026, the Mr. CHEESECAKE GRANSTA TOKYO store inside Tokyo Station sells "CHEESE SABLE Parmigiano," a sablé with the rich umami of Parmigiano-Reggiano, at ¥4,536 per tin and limited to 15 tins a day.
Mr. CHEESECAKE YOUR CITY, the traveling cheesecake pop-up, is opening at five locations across Japan from November 2026 — Entetsu Department Store, Sendai Mitsukoshi, AMU Plaza Nagasaki, Daimaru Kobe, and Odakyu Department Store Machida — featuring a pop-up-exclusive Strawberry flavor.
A new four-model eyewear collection inspired by Honda's Super Cub and CBR motorcycles goes on sale October 29th at select OWNDAYS stores and the online store, with online pre-orders open from October 26th.
PAPABUBBLE's limited Christmas 2026 candy series on the theme "HOLIDAY TABLE" goes on sale at stores nationwide on November 1, with online pre-orders from October 26, featuring an advent calendar, light-up Santa and reindeer lollipops, and more.
Starting October 30, 2026, PATCH&PLAY's Harajuku flagship store launches &NUI., a new line for nui-katsu (plush toy) fans, with Oshi-nui plush-making products on display and creative staff on hand to help make accessories that suit your plush or match you both.
To mark Pokémon's 30th anniversary, Pilkul 400 lactic acid bacteria drinks will come in 22 limited-edition packages featuring 51 Kanto-region Pokémon, with a prize campaign starting November 1, 2026.
Royce' is releasing its Advent Calendar 2026 on November 4, with 24 types and 42 pieces of chocolate confectionery, with small trinkets hidden on some days, priced at ¥3,780 including tax.
RURU MARY’S (ルル メリー) of Mary Chocolate Company will begin selling the limited Holiday Chocolate Sablé (Chocolate) on October 28, 2026 at its Aoyama-dori store, Ginza Mitsukoshi, Nihonbashi Mitsukoshi Main Store, and its online store. Packs of 8 pieces (¥1,620) and 2 pieces (¥410) are available, tax included.
Taito-exclusive prizes in the Sanrio Characters Velvety Night design arrive at Taito Stations nationwide and TAITO ONLINE CRANE on November 14, alongside an X follow-and-repost giveaway and a Taito Station app stamp rally running through December 6.
SHOGUN BURGER, a Wagyu burger specialty shop, opens SHOGUN BURGER Kyoto Teramachi Kyogoku, its second shop in Kyoto, on October 31, 2026 (Saturday). The shop-exclusive burger was created in collaboration with the Kyoto restaurant Niku Ryori Kanae.
SHOGUN BURGER Omicho Market Store (近江町市場店) opens in Kanazawa on October 28, 2026, offering the Oyster Fry Slider (牡蠣フライスライダー), a mini burger available only at Omicho Market and sized for eating while walking.
Roomwear brand SNIDEL HOME is releasing the fifth installment of its Harry Potter featuring collection, with the lineup revealed online on October 23, 2026 and sales starting October 30.
SOBAP GRANSTA Tokyo, a palm-sized buckwheat crepe shop inside Tokyo Station, has been selling the Suica Penguin Chocolate SOBAP since October 10, 2026, at ¥500 (tax included) while supplies last.
From November 2, 2026, Starbucks Japan sells three tea beverages for its "Let's par-TEA!" holiday season, plus a Be a Santa Cookie Topping and a Santa-hat Bearista glass tumbler. Three tea-themed food items also join the lineup.
Seven-Eleven stores across Japan are rolling out 16 collaboration items inspired by the Netflix series Stranger Things from October 28, alongside a smartphone digital stamp rally running November 1 to 12.
From November 1, 2026 to around the end of February 2027, TOKYO BANANAs at JR Tokyo Station sells a winter-limited strawberry milk shake topped with strawberry sauce and Morinaga Condensed Milk for ¥490.
Disney SWEETS COLLECTION by Tokyo Banana is releasing the Zootopia / Chocolate Sandwich "Found You!" and seven Nick-themed goods for the film's 10th anniversary, with advance sales at JR Tokyo Station from November 6, 2026 and sales at Tokyo Banana stores from November 11.
Whisky Festival 2026 in Tokyo, a large-scale whisky tasting event held at Tokyo International Forum on November 6 and 7, will sell limited products bearing the event logo at the booths of eight exhibitors. All items are available in limited quantities.
STRICT-G RUNWAY, a new project proposing everyday outfits for Gundam Series characters, debuts with its 2026 Autumn/Winter collection. Sales begin October 31, 2026, with a HiKESHi SPiRiT pop-up in Asakusa running through November 30 and Premium Bandai pre-orders opening October 30.
The 2026 Fall/Winter collection "ECHO" from LUXIO, the bottle-type gel color line of Canadian-born nail brand AKZÉNTZ, goes on sale in November with six new 9 mL colors.
Asahi Zeitaku Shibori Premium Limited-Quantity Rich Apple (アサヒ贅沢搾りプレミアム数量限定濃いりんご) from Asahi Breweries goes on sale nationwide in Japan on November 17. The 350 ml canned fruit sour is made with 33% apple juice and apple liqueur, and has 4% alcohol.
Kyoto patisserie Baikal's Shimogamo main store takes reservations through December 19, 2026 for "Il Neige Kyo Setsumon," a ¥8,000 Christmas cake with Joyo figs inspired by a snow-covered rock garden, and sells a tree-shaped advent calendar from November 20.
BAPE and UNDEFEATED team up again for a wrestling-inspired FW26 collection, going on sale Saturday, October 24, 2026 online and at stores nationwide.
BEAMS MANGART is releasing its first collaboration with the anime Cowboy Bebop on October 30, 2026, with T-shirts, hoodies, a bandana, a throw blanket and a skate deck featuring collage artwork by art director Tetsuya Nagato. The items are sold from October 30 to November 10 at BEAMS CULTUART Takanawa and the BEAMS official online shop.
From November 1 to 30, 2026, Beard Papa is offering the limited-time Kikyo Shingen Mochi Choux at locations nationwide. Developed under the supervision of Kikyoya, the cream puff recreates the flavor of Kikyo Shingen Mochi with mochi, kuromitsu and kinako.
BOUROU LAKE TOYA in Toyako Onsen, Hokkaido has begun offering an anniversary stay plan that comes with the original diffuser "Yuikaze" in a red pepper and cedar scent, and the diffuser also goes on sale at the hotel shop from November 1.
From November 1 to 30, 2026, both Roppongi locations of BURGER REVOLUTION TOKYO serve a limited-time burger that pairs fluffy scrambled egg, Parmesan cheese and ketchup with a 100% premium wagyu patty, from ¥2,280 (tax included).
CAPTAIN SWEETS BURGER's new Butterscotch Burger, a 2-piece pack priced at 298 yen including tax, goes on sale exclusively at Lawson stores nationwide from October 27, 2026.
Designed by Jonathan Anderson for the Spring 2027 men's collection, the "Dior Double Up" bags feature a pocket hidden under the flap and a central prong buckle. The ¥650,000 bag is scheduled for release on October 29 and the ¥500,000 bag on November 26.
EAU DOUCE 4℃ launches its 2026 Holiday Collection, La Clé Dorée, on October 23, 2026 with key and door motifs set with natural stones, at EAU DOUCE 4℃ stores, some 4℃ stores and the official online shop.
The Popcorn Sweater (¥15,400) returns and the new Wool Mackinaw Short Jacket (¥49,500) joins it in Eddie Bauer's collaboration with men's FUDGE and Color at Against, with a pre-sale at FUDGE WEEKEND on October 24 and 25, 2026.
Peasen, the peanut senbei first sold in 1956 and now made by Eitaro Souhonpo, goes on sale in renewed form on November 1, 2026, with Chiba-grown peanuts and a redesigned tricolor package in Salt, Shrimp and Cheese.
Flower Miffy opens the limited-time Flower Miffy Pop-Up Marche at Yokohama Red Brick Warehouse from November 6 to December 8, 2026, with Christmas wreaths, winter gift items, exclusive goods and purchase bonuses.
A special collection of everyday wear and goods featuring GREEN×EXPO 2027 mascot Tunku Tunku and original artwork by artist kurry will be offered at BAYCREW'S FESTIVAL OSAKA 2026, held October 24 and 25, 2026 at Grand Green Osaka Umekita Park.
General goods maker HAC will release a heart-shaped collection pot for charms, figures and sweets, plus a 360° rotating display tower that holds up to 160 accessories and key chains, in November 2026.
To mark its 50th anniversary, Hands will sell limited collaboration items with illustrator COFFEE BOY, including tumblers, mugs and coffee bags, at 43 stores nationwide from October 24, 2026.
Harapecolab's November birthstone sweets, a Topaz & Citrine ice tart topped with agar confection and a box of hand-cut kohakuto candy, go on sale in limited quantities at 12:00 PM on October 23, 2026 through the official online store.
All Hard Rock Cafe restaurants in Japan will serve three Godzilla Minus Zero collaboration items, a black-bun burger, a kids' burger with a blue drink and a black shake, from October 26 to November 15, 2026.
Kanzashi-ya Wargo's new Shizuku Suiren Ippon Kanzashi sets a translucent water lily in a teardrop-shaped frame, with a long chain that sways with every step. It is available in three colors from October 23.
KEEN's fall/winter 2026 collaboration with the Paris footwear brand PHILEO features three models, Evanston PHILEO, Providence PHILEO Clog and Targher PHILEO, on sale from November 6 at the KEEN official online store.
Fragrance brand KITOWA releases its winter holiday collection in two waves, on October 30 and November 20, 2026, and holds a pop-up store at Isetan Shinjuku from November 18 to December 1.
LILY BROWN's one-year-only Anniversary Edition line releases its 2nd Collection, The Screen Icons, a lineup of dresses inspired by the styles of classic cinema actresses. Preorders open October 23, 2026.
LOWRYS FARM begins selling its first collaboration collection with the anime Chibi Maruko-chan on October 31, 2026, with 18 items from apparel to lifestyle goods at LOWRYS FARM stores and online.
Manns Wine releases Solaris Komoro Chardonnay Vieilles Vignes 2025 on October 23, made from Chardonnay vines planted in 1981 and 1986 at Komoro Winery in Nagano, for ¥11,000 including tax.
Skater's retro-design Mickey & Friends lunch goods gain a stainless steel mug bottle with a soft handle and a chopsticks-and-spoon combi set on Friday, October 23, bringing the lineup to five items.
Released on October 20, 2026, the Micro Kick Bike Ultra LED weighs about 3.2 kg with an ultra-lightweight magnesium frame, and comes in a neo chrome color with LED wheels and 12-inch tires.
From November 15 to 23, 2026, Nagoya's chick-shaped dessert Piyorin is available in a limited-time autumn version made with Mishima Kansho, a branded sweet potato from Mishima City, Shizuoka Prefecture.
Illustrator and picture book author Yumi Kitagishi's new picture book "Mogura-chan's Halloween" went on sale on September 18, 2026 from Hakusensha, with dress-up and search-and-find fun and matching goods at the MOE Picture Book Goods Store.
Skater has released die-cut wooden magnets featuring Moomin characters such as Little My and Snufkin. A random pack with one of six designs costs ¥660 (tax included), and a complete box of all six costs ¥3,960.
MUU STUDIO (ムースタジオ), an apparel brand directed by creator takumu, launched on ZOZOTOWN on October 6, 2026 with a first collection of seven styles priced from ¥4,400 to ¥22,000 including tax, and a free pop-up is planned in Shibuya, Tokyo, on November 14.
New Balance Golf will roll out its latest winter 2026 apparel and accessories in stages from Friday, October 23, with an October "Heat Reflect" theme and a November "Classic Effect" theme.
Fashion brand niko and ... is revealing all 13 items of its third collaboration with the Netflix series Stranger Things on October 23, 2026, with sales starting November 6 at select stores.
N.Y.C.SAND and TRIPLE DECKER LONDON open limited-time shops at PARCO CITY in Okinawa from October 30 to November 8, with the new autumn N.Y. Marron Cassis Caramel Sand on sale in limited quantities.
ORIENTALIST, the hotel amenity brand of Oriental Hotels & Resorts, releases the 400 ml "No.7 BODY MILK" on October 23, 2026 for 4,400 yen (tax included) at ORIENTAL MARKET.
HASAMI and OSAMU GOODS add three-compartment lunch plates featuring Jill and Jack, plus red and mustard 50th anniversary plates limited to 50 pieces per color in Japan, on sale from 10:00 AM on October 23, 2026.
Thai wellness fragrance brand PAÑPURI is releasing its holiday collection "Liminal Currents" in Japan in stages from November 12, 2026, with three scents, perfume oils, candles, diffusers and a 25-item advent calendar.
PUMA Japan will release the FAST-RB NITRO™ ELITE 2 LACED, a running shoe with a rule-breaking structure built around two joined carbon fiber plates, on October 28, 2026. Sales in Japan are limited to 100 pairs at ¥66,000 (tax included).
Part 2 of the Record of Ragnarok III online lottery, "Side Gods," goes on sale at Kuji Cliffe on October 23, 2026, with a "Relaxing Time" theme and prizes including die-cut cushions and acrylic stands, at 770 yen per draw.
Part 2 of the Record of Ragnarok III online lottery, "Side Humankind," themed "Relax Time," goes on sale October 23, 2026 on Kuji Cliffe at 770 yen per draw, with prizes including die-cut cushions and acrylic stands.
A tote bag made with apple-derived synthetic leather RINGO-TEX® and COTOH × The Rolling Stones artwork goes on sale at the LuVLEE Artwork Project in Shibuya from October 26 to November 2, 2026, priced at ¥29,700 (tax included).
Sake Lees Madeleine Marukasu (酒粕マドレーヌ まる粕), a new JR PREMIUM SELECT SETOUCHI souvenir made with sake lees from an Okayama brewery, goes on sale on October 30, 2026 at Omiyage Kaido shops in Okayama, Kurashiki, Fukuyama and Onomichi and at online shops, from ¥297 tax included.
Shokz is releasing two limited-edition JoJo's Bizarre Adventure collaboration earphones on October 23, 2026, the OpenRun Pro 2 Jonathan Joestar Model and the OpenDots 2 Dio Brando Model, with in-store listening units and weekend pop-up events.
Spa Treatment's new Wrapping Mist combines three advanced serum ingredients with two types of hyaluronic acid in a fine-particle mist spray, on sale to salons from October 28 and generally from November 20, 2026.
The official Lucasfilm guide Star Wars The Mandalorian Visual Guide goes on sale October 25, 2026, covering the Disney+ series with new artwork and exclusive cross-sections of the Razor Crest and the N-1 starfighter.
A chronograph watch inspired by Summer Pockets REFLECTION BLUE features a pale blue natural mother-of-pearl dial and a second hand with an openwork butterfly design. It is a special limited production of 2,018 pieces priced at ¥29,700 (tax included).
Japanese design watch brand TACS releases the DAY AND NIGHT 38mm on October 23, 2026, a one-hand 24-hour watch in a smaller case, priced at ¥35,200 (tax included) and including two Japan-limited colors.
TAKEO KIKUCHI's new label BOWLER HAT LABEL publishes its 2026 Winter Collection, themed on a fictional spy intelligence organization in early Showa-era Japan, on the official online store from October 23, with sales starting October 26.
ABC-MART is selling "Authentic Studs," an exclusive Vans model based on the classic "Authentic," with gold studs and colored stones on a suede upper, in Black and Brown for ¥9,900 (tax included).
The Vespa LX V Special Edition, a vintage-flavored special version of the compact LX 125 from Piaggio Group Japan, opens for orders at authorized Vespa dealers nationwide on October 23, 2026, with shipments starting in November.
Belgian royal warrant chocolate brand WITTAMER (ヴィタメール) will sell Christmas-limited gifts in stages from November 1, including an advent calendar, a tree-shaped package of chocolate sweets, and assortments of baked sweets and chocolates.
To mark the release of yumegiwatone's first album "c.o.s.", the West Coast Pilsner "yume" brewed by Teenage Brewing goes on sale in limited quantities at TOWER RECORDS BEER Shibuya on November 21, with two mini live sets that day.
Special items from Anya Hindmarch and Ron Herman are arriving at Ron Herman, including the Small Mortimer Tote with a handwritten "Do your own thing" message, the Mortimer Tote, and key charms inspired by Ron Herman's shopper and the packaging of Ron Herman Cafe's lemon cake.
A new limited flavor of the lemon sour with real lemon slices in a full-open can, combining the sweetness of honey with the aroma and taste of real lemon, goes on sale nationwide in limited quantities on December 1.
BAUM, the skin and mind brand themed on coexistence with trees, will release three holiday sets built around different woody notes, two on November 5, 2026 and one on November 26, at its brand stores and online channels.
To mark BEAMS' 50th anniversary, the "BEAMS BOY Licca-chan" collaboration doll goes on sale Friday, November 6 for ¥19,800 (tax included). A launch event with a limited postcard, gifts, and an early gacha release will be held at BEAMS BOY Harajuku the same day.
BRUNO's winter-limited Catalog Gift returns on October 22, 2026, with two holiday courses, Navy Blue (7,000 points, ¥8,580) and Cardinal Red (13,000 points, ¥15,180), both tax included.
CARBALINE, a fragrance brand from Verona, Italy, releases a roll-on perfume oil with a strap on October 22, 2026. It comes in six scents and costs ¥2,200 (tax included).
The NOMADY series of 14 items, led by a fluffy wearable blanket long gown in four Ortega-pattern designs, went on sale from mid-October 2026 at Cayhane stores nationwide and online.
Champion's first sweat-type recovery wear, a general medical device set-up with far-infrared circulation support, goes on sale from late October at its online store, directly operated stores and retailers nationwide.
Chu-Billiken, a new Billiken born from a collaboration with Thai artist chubbynida, holds its first pop-up store in Japan at VINYL UNDERGROUND in Osaka from October 29 to November 15, 2026, with original goods, art on display, an opening reception, and a caricature event.
DEMONS' NIGHT FEVER, a training RTA simulation RPG built around the concept of "enjoying evil," was released on October 22, 2026 for Nintendo Switch, PlayStation 5 and Steam. It is developed by Drecom and published by Arc System Works.
amie, the merchandise brand from Oami Co., Ltd., which operates the major figure and hobby retailer amiami, is introducing Vol. 6 to 12 of the Ensemble Stars!! Jewelry Plate Collection, acrylic plates priced at ¥605 per pack, with a release scheduled for March 2027.
The fighting game FATAL FURY: City of the Wolves went on sale for Nintendo Switch 2 on October 22, 2026. It comes in a Standard Edition at ¥2,970 and a Starter Edition at ¥3,960 that includes Season Pass 1 to 3, with a package version due January 21, 2027.
Felissimo's Museum-bu began web sales on October 22 of three items, an ear accessory, an ear cuff ring and a long stole, created in collaboration with the 78th Annual Exhibition of Shōsō-in Treasures, running October 24 to November 9, 2026 at Nara National Museum.
Flying Tiger Copenhagen's 21-item "Animal Snow Alpine Series," featuring skiing animals, snow-covered mountain huts, and gondolas, went on sale October 16, 2026, and is designed to work for Christmas and the rest of winter.
AmiAmi is now taking pre-orders for the Frame Arms Girl DURGA I DARKNESS QUEEN Ver. completed figure from Kotobukiya. It is priced at 22,000 yen (tax included), with release scheduled for May 2027.
Francfranc has released its 2026 humidifier sales ranking, with the Luna ultrasonic aroma diffuser and humidifier, whose light glows in the shape of a moon and stars, taking first place for the second year in a row.
Fran's Chocolates will begin selling its 2027 Valentine Collection in January 2027, with fuchsia pink chocolate assortments and baked sweets. Flavors from the Kyoto BAL flagship store will also appear at department store events across Japan.
Finnish design house Marimekko teams up with GODIVA on café menu items and crêpes decorated with the Kukasta kukkaan print, on sale from November 1, 2026 at GODIVA café, GODIVA Crêpe, and GODIVA Dessert.
GODIVA Japan's 2026 holiday lineup, available from November 1, features the Petit Four Collection chocolates, three limited baked sweets, and the 100 Years of Playfulness Luxury Box with 85 pieces, plus an original mug giveaway campaign.
Happy Haul, the blind-box series from US toy maker Just Play, has added Disney plush keychains featuring Stitch and forest-animal costumes, plus Winnie the Pooh mini figures in hexagonal honeycomb display cases.
Hatsune Miku Connecting Puzzle TAMAGOTORI Deluxe, a casual egg-matching puzzle game, is set for release on October 29, 2026 for PlayStation 4, PlayStation 5 and Steam at ¥1,980.
From October 22, 2026, Captain's Bar & Lounge at Hilton Tokyo Odaiba serves a Shine Muscat Seasonal Parfait for ¥2,500 and a year-round Chocolate Parfait for ¥1,800, both in limited quantities.
HTHREE Fitting Room, a reservation-only try-on event for the Taiwan-born hand-dyed leather shoe brand, is running in Kanda, Tokyo through November 28. Tassel loafers are scheduled to be available for fitting from October 30, and non-hand-dyed models are now on sale alongside the hand-dyed ones.
Jewelry brand les bonbon has released its "Epiphany" holiday collection, built around delicate gold and colored stones chosen by feel. The lineup is on offer at the Omotesando store.
Maestro Dobel Tequila, a luxury tequila brand from Jalisco, Mexico, adds its top-tier "Dobel 50 Extra Añejo 1972" to its Japanese lineup on Thursday, October 22, 2026, at a suggested retail price of ¥85,000 (excluding tax). With the three products officially released in Japan in June 2026, the brand now offers four products in Japan.
Kotobukiya's 1/7 scale figure of Hikaru Shidou from the TV anime Magic Knight Rayearth is now open for pre-order at AmiAmi. With a reference price of ¥24,860 (tax included) and including Mokona, it is planned for release in May 2027.
Misasa Yogurt, a yogurt specialty shop in Misasa, Tottori, has been selling a seasonal Persimmon and Hojicha Yogurt since October 17, 2026. The 120 g cup costs ¥400 including tax and is sold in store and online while supplies last.
A waterproof sneaker inspired by karesansui, the "Cloudmonster 1 WP atmos" is a collaboration between the Swiss sports brand On and Tokyo sneaker shop atmos. Limited sales start in Japan on October 31, 2026, with a general release on November 7.
The third release in Orion Beer's "MEET! WATTA" series pairs Okinawa's Kanhizakura cherry blossoms with Yamagata's Sato Nishiki cherries in a pale pink 350ml chuhai. It goes on sale in Okinawa and select areas on November 17, 2026, and nationwide on January 26, 2027, in limited quantities.
From November 3 to 13, 2026, a chocolate "Piyorin Godzilla" goes on sale at Piyorin Shop, Piyorin Shop Atelier and Piyorin Village, which is decorated in a Godzilla theme through November 17. Goods and a TOKAI STATION POINT stamp rally are also part of the collaboration.
From November 26 to December 25, 2026, the lounge at RIHGA Royal Hotel Kyoto serves a Christmas parfait styled as a snow globe, with a sleeping bear and a pistachio mousse tree, from ¥3,289.
An original Sanrio Characters "Odekake Tag" is going on sale at 100-yen shops including Can★Do, with one design each of Hello Kitty, My Melody, Kuromi, Hangyodon, and Cinnamoroll at ¥110 (tax included).
From November 1 to December 31, 2026, Café Belle at Sheraton Miyako Hotel Osaka will sell winter-only sweets and bread, including a snowman-shaped mousse cake, a lasagna-style gratin bread, a new chocolate and raspberry cake, and new cheese breads made to go with wine and other drinks.
An online lottery for Slayers, now celebrating its 35th series anniversary, featuring collaboration illustrations by a lineup of illustrators, goes on sale on Kujibikido at 12:00 PM on October 29, 2026, at 770 yen per draw.
A 1/7 scale completed figure of Kurisu Makise from STEINS;GATE RE:BOOT, produced under the TRIKT brand with built-in light-up effects, is now being offered through select retailers including AmiAmi. The reference price is ¥67,800 (tax included), with release planned for April 2028.
The all-new action RPG Stupid Never Dies went on sale on October 22, 2026 for PlayStation 5 and PC (Steam). A live-action launch trailer telling heroine Julia's backstory is now on YouTube, and the 80-track original soundtrack is rolling out worldwide.
Mitsubishi Pencil's uni Palette pencils for school children gain three new types in seven designs on November 6, 2026, covering animal illustrations, gradient colors with foil motifs, and a Nano Dia (ナノダイヤ) lead version. Reference prices start at ¥792 per dozen, tax included.
Square Enix's Bring Arts series adds the Gear "Xenogears" from Xenogears as a fully painted action figure. The reference price is ¥41,800 (tax included), with release planned for February 2027.
ace. has started selling the "Flex Light Coat 2" shoulder bag series, which uses a water-resistant material and has plenty of pockets for small items. Four sizes in black and brown are available, priced from ¥15,400 (tax included).
Two AQUALABEL multifunctional gel creams will be released on November 21, 2026 in limited quantities, featuring original designs by textile designer Yuri Himuro and a 20% larger size.
Asahi Breweries will release Asahi Zero Weizen Taste, a limited non-alcoholic beer-taste beverage with a Weizen-style flavor and 0.00% alcohol, nationwide in limited quantities from November 17.
PROOF's 1/7 scale figure of Sakura Kinomoto -soar- from the anime Cardcaptor Sakura: Clear Card opens for pre-order on October 24, 2026 at ¥39,600 (tax included), with release planned for July 2027.
To mark 40 years of the Hurricane Top, CHUMS is releasing the "Made In Japan Hurricane Top" on October 23, 2026. The fabric is knitted slowly by Okazaki Knit in Wakayama, and the price is ¥62,700 (tax included).
ClawZ, the character created by Miyuki Okumura, gets a new mini-size series called "Go with you" due in late November 2026. The nine-design lineup comes with a wrist strap and phone tab and is priced at ¥2,750 including tax.
Dom Pérignon Vintage 2018, the first vintage crafted by Chief Winemaker Vincent Chaperon, goes on sale at retail stores across Japan on a rolling basis from late October 2026 with a suggested retail price of ¥39,160 (tax included).
Elecom will release a USB Power Delivery 20W AC charger and 1.2m USB Type-C cable set in late October. It comes in six colors, including pastel shades, in a reusable pouch-style package.
EXGEL Seating Lab moves to the 6th floor of Daimaru Fukuoka Tenjin's Main Building on October 28, 2026. The new store offers the new Hug PS chair cushion and the Seating Navi body-pressure measurement service.
GENUINS, an ethical footwear brand from Spain, will release new clog sandals with mountain boot, moccasin and penny loafer designs from late October 2026. Prices start at ¥22,000 (tax included).
From October 20, 2026, the whisky lottery "Gold Whisky Mikuji" goes on sale exclusively on Amazon.co.jp, limited to 498 slots at ¥5,580 each, with Yamazaki 12 Years and Hakushu 12 Years among the prizes.
Gravemark, a vertical, one-handed dark fantasy hack-and-slash game, is now available on Google Play. Everything you pick up is lost if you die before returning to town, so each run comes down to whether to go down one more floor or turn back.
GROUNDIES, a barefoot shoe brand from Germany, begins releasing its 26FW collection of 23 models in seven categories in stages from Thursday, October 22, 2026, with boots at the center of the lineup.
AMNIBUS, an online store for original anime and manga merchandise, began taking orders on October 15th for Haikyu!! Chokonto! Plush Mascots, a lineup of eight characters priced at ¥2,750 each (tax included).
From November 4, 2026, a canned barley shochu with water called Hakata no Hana Mugi Shochu Mizuwari goes on sale in stages at Seven-Eleven stores that sell alcohol across Japan, excluding Okinawa Prefecture. The 350 ml can, with 9% alcohol, has a suggested retail price of ¥198 (excluding tax).
Pre-orders for original goods with newly drawn mini-character illustrations from the anime Hetalia: World Stars, including trading can badges, acrylic stands and a denim pouch, run from October 20 to November 19, 2026, with release planned for January 2027.
Marking 25 years as a painter, Hiroko Nakakita has published her first art book, The Breath of Silence, a 128-page volume that traces her work from early pieces to the latest, priced at ¥8,800 including tax.
From November 1, 2026, the Mezzanine Lounge "Suzukake" at Hotel Metropolitan in Ikebukuro offers a new Seasonal Parfait that pairs Japanese and Italian chestnuts with chocolate, with a topping that changes between November and December.
Omotesando-based jewelry brand KAJITA is releasing three new diamond pieces from its "KAJITA Diamond" collection at a showcase held from October 22 to 31, 2026 at KAJITA JEWELLERY SALON in Minami-Aoyama, Tokyo.
KEYUCA released its dishwasher-safe donabe clay pot series, with a ceramic-coated interior that makes burnt-on residue easier to remove, on October 3, 2026, along with IH two-handled pots and Mino ware tonsui and renge for hot pot meals.
A 1/7 scale figure of Blue Mary from THE KING OF FIGHTERS XV is now listed on AmiAmi, with an AmiAmi exclusive version that includes a "Fearless Smile" face part. Reference prices are ¥26,400 for the AmiAmi exclusive version and ¥25,850 for the standard version (tax included), with release planned for May 2027.
Kirin Gogo no Kocha (午後の紅茶) opens limited-time shops at Christmas markets in Yokohama, Nagoya, and Sendai from November 20, 2026, selling six original tea drinks and three foods made with black tea powder.
A limited-time Kirin Tokusei Yuzu Ginger Sour goes on sale across Japan on November 24, 2026, in 350ml and 500ml cans. Rich yuzu aroma and pleasant acidity meet the refreshing spiciness of ginger.
La CASTA's Holiday Collection 2026 FANTASIA BLOOM, created in collaboration with artist Kazuko Hayasaka, goes on limited sale from October 28, 2026. The lineup includes a hair care coffret at ¥7,150 and a hair emulsion at ¥3,850 (tax included).
On October 28, 2026, LASTFRAME will release new bags in its "METALLIC" series, knit with lamé thread inspired by the gold and silver threads of Kyoto's traditional culture. Prices range from ¥19,800 to ¥33,000 including tax.
L'espoir, the Western confectionery brand from Kobe Fugetsudo, releases its Christmas-limited "TENDRE NOEL" series on November 1, 2026, in Western book-style packaging. A gift-with-purchase campaign for the brand's 50th anniversary runs from November 1 to 3.
OTOWA No.02, a honkaku shochu made from Kagoshima-grown Silk Sweet sweet potatoes and distilled in a wooden barrel still, goes on sale on October 21 at ¥8,800 including tax. It won a silver medal at ISC 2026.
U-TREASURE is taking pre-orders from October 21 to November 20, 2026 for a ring necklace marking the 5th anniversary of the TV anime Love Live! Superstar!!, with 11 stars representing the Liella! members and an engraved member name, priced at ¥19,800 (tax included).
Kotobukiya's 1/7 scale figure of Hikaru Shidou from the TV anime Magic Knight Rayearth is now open for pre-order at HOBBY SEARCH. Priced at ¥24,860 (tax included) and including Mokona, it is planned for release in May 2027.
On October 27, 2026, Maison de FLEUR's first drink, a pink peach-flavored carbonated beverage called "Peach Sparkling," goes on sale at select Lawson stores across Japan for ¥268 including tax.
Mary Chocolate (メリーチョコレート) will sell limited-time Christmas sweets in stages from November 1, 2026 at department stores, retailers, and its online shop nationwide. The lineup includes fancy chocolates, an advent calendar, millefeuille, and a cat pouch of cookies.
MARY QUANT and Peanuts have teamed up for a fashion collection of apparel, bags, pouches and accessories, on sale from November 4, 2026 while supplies last, with online pre-orders opening October 28.
MARY QUANT launches a Peanuts design cosmetics collection on November 4, 2026, with a Tone Up Set, an Essentials Hand Care Set, and a Cleansing Massage Cream, all available while supplies last.
Caramelion, a new caramel sweets brand from confectionery maker Morozoff, opens its first store in Japan on November 18, 2026 in the basement Western confectionery section of Hanshin Umeda Main Store in Osaka.
A 600ml silicone electric kettle that folds from 170mm to 100mm tall, with a temperature dial and a voltage switch for use in Japan and overseas, goes on sale nationwide in stages from late October 2026 at ¥9,240 including tax.
Belgian chocolatier NEUHAUS will open member-only pre-orders for its 2026 Winter Holiday Collection on October 22, with general pre-orders starting October 29 at its official online shop. The lineup includes four advent calendars and a Christmas-limited souvenir book.
Volks is releasing Dollfie Dream Dynamite dolls of 2B from NieR:Automata and Kaine from NieR Replicant ver.1.22474487139... as made-to-order items, with reservations open until November 29, 2026 at ¥110,000 (tax included) each.
Prime 1 Studio's Ultimate Premium Masterline adds Ryu Hayabusa from NINJA GAIDEN 4 as a 1/4 scale statue. Pre-orders opened October 20 at ¥306,790 (tax included), with release planned for March to June 2028.
Two teddy bear plush toys dressed in Ryuso, Okinawa's traditional costume, are on sale from October 19, 2026 at souvenir shops across Okinawa Prefecture. Women's and men's costume versions are available at ¥3,900 each (excluding tax).
Suntory is renewing its zero-carb Perfect Suntory Beer with more malt, including Diamond Malt, for a stronger beer-like body, with the updated version rolling out nationwide in stages from November 2026 production.
Five cute hamster figures dressed as pro wrestlers will start appearing in capsule toy machines across Japan from mid-October 2026, priced at ¥400 per play (tax included).
PROTOCOL: NOAH, the first title from Sinen Studio, is a visual novel adventure for PC (Steam) planned for November 2026. A teaser site is now open, and the game is exhibiting at Steam Next Fest until 2:00 AM on October 27, 2026 (Japan Time).
From November 1, 2026, tart specialty shop Quil Fait Bon sells its first stollen in six years at all 12 stores and online, along with "La Petite Maison Winter Baton," an online-store-exclusive assortment in a house-shaped box.
Digital fashion marketplace TOKYO AVATAR GATE will release VRChat-compatible collaboration items based on the TV anime Re:ZERO -Starting Life in Another World-, with 6 apparel items on October 28, 2026 and 6 goods and accessory items on November 4, 2026.
SABERA, smart glasses (AR glasses) from Sabae, Fukui, go on general sale on October 27, 2026. Pre-orders open at 12:00 PM on October 21, and in-store sales at electronics retailers and eyewear shops are scheduled to begin in stages from October 28.
Takara Shuzo is releasing Shochikubai Daiginjo Limited Brew in limited quantities across Japan on November 2, 2026. Brewed with Hyogo-grown Yamada Nishiki rice polished to 35%, it offers a floral ginjo aroma and a mellow balance of sweetness and acidity.
A daiginjo sake that won a gold prize at the Reiwa 8 (2026) National New Sake Appraisal, made with 100% Yamada Nishiki rice from Tojo, Hyogo Prefecture, goes on sale on November 2, 2026, limited to 1,000 bottles. Online orders open October 20.
Good Smile Company's Nendoroid of Fox Hinako from the psychological horror game SILENT HILL f is listed at hobby retailer AmiAmi with a reference price of ¥7,000 (tax included) and a release planned for April 2027.
SNOWS, a winter-only sweets brand from Hokkaido, begins its 2026-27 season on November 1, 2026, at its online shop and four New Chitose Airport stores, with the new "Snow Ball Kuro Kuro" and a Daimaru Tokyo pop-up store from November 4 to 17.
Star Hill Farm Whisky 2026, an American wheat whisky made at the Maker's Mark Distillery, goes on sale nationwide in limited quantities on December 8, 2026.
STEAMCREAM's moisturizing cream gets three limited-quantity Disney cans featuring Winnie the Pooh, Tinker Bell and Marie, going on sale in stages from October 14, 2026 at ¥2,398 each including tax.
An original solar watch inspired by the Demon Lord from the fantasy RPG Stella Sora opens for orders on October 23, 2026 at the watch shopping site WORLD WIDE WATCH. The price is ¥22,000 (tax included).
Suntory is adding a limited-time Mizoremon flavor to its Kodawari Sakaba Lemon Sour series, made with whole-pressed lemon juice and a blend of three shochu, going on sale nationwide on December 15, 2026.
Suntory's zero-calorie, zero-sugar non-alcoholic "Nonaru Kibun" series adds a limited-edition Fuzzy Navel flavor, going on sale across Japan on December 22, 2026.
A non-alcoholic beer-taste drink made to go with ramen, "Shugyoku no Ippai" (珠玉の一杯), goes on sale nationwide in limited quantities on December 22, 2026. It was developed in collaboration with ramen YouTuber SUSURU and contains 0.00% alcohol.
The Japan-made Black-Dyed Rattan-Rimmed Sumitori Basket (黒染め籐縁巻炭斗籠), a bamboo charcoal basket with a white rattan rim, has been reimagined as storage for small items and interior decor. It went on sale at Taketora on October 20, 2026 for ¥9,900 (tax included).
Tescom's Protect Ion Hair Dryer TEC-A086D folds to palm size, weighs about 410 g, and comes with a pouch. It went on sale in mid-October 2026 in gray, gold, and pearl white at open prices.
THE CAP's "MLB PINS" collection reproduces the team logos of all 30 Major League Baseball clubs as pin badges. On sale since early September at ¥1,650 (tax included), they can be attached to caps, bags, and jackets.
TIMEX will release the "1978 Day Date Fume Dial Reissues" on November 6, 2026, with pre-orders opening October 21. Inspired by a 1978 archive design, the 37mm quartz watch comes in blue and brown and is priced at ¥30,800 (tax included).
TUMI's holiday campaign "Gifts for the Journey" draws on the Alpine world of its Fall/Winter 2026 collection, with luggage, backpacks, bags, accessories and a playful "Snow Monster" charm, available at TUMI stores nationwide and on TUMI.com.
Universal Studios Japan has revealed its winter merchandise for Universal Holiday Wonders — Discover U!!!, running November 13, 2026 to January 17, 2027, featuring Christmas-costume Hello Kitty and Snoopy items, Mario Kart goods, caricature art, and a snack-selection special bag.
Italian chocolate gelateria Venchi will release a Japan-only, limited-time gelato flavor, "Sweet Potato," on October 29, 2026, pairing the mellow sweetness of sweet potato with the aroma of black sesame and a touch of caramel.
Plush toys of Jibanyan, Komasan, Hovernyan, and Usapyon from Yo-kai Watch will roll out in phases from October 30, 2026, exclusively at Namco amusement facilities and Namco Online Crane.
Japan-specification LUXX LED projector headlights for the Toyota 86 and Subaru BRZ are now on sale from the US lighting brand AlphaRex, featuring an activation function, switchable sequential turn signals, E-mark certification and a one-year warranty.
Asahi Breweries is giving its non-alcoholic beer-taste beverage Asahi Dry Zero Awa Jokki Can a new package design and will sell it nationwide year-round starting October 27.
Asahi Beer's non-alcoholic lemon sour with lemon slices inside, "Mirai no Non-Al Lemon Sour," moves to year-round nationwide sale from October 27 after its limited release in May 2026.
A limited-time The Battle Cats pop-up store with venue-exclusive goods, a quiz rally, and an original character card workshop will open at four shopping malls in Kyoto, Aichi, Niigata and Osaka, starting November 6, 2026.
Following more than 100,000 shipments on Nintendo Switch and Nintendo Switch 2, Culdcept BEGINS launches on Steam on October 28, 2026 with three new battle maps, ten new book covers, a card-reading feature, a Digital Deluxe Edition, and a demo available during Steam Next Fest.
The "Delicious in Dungeon" Online Kuji Red Dragon Hoodie ver., an online lottery of original goods with newly drawn mini-character illustrations, goes on sale on Kujibikido at 12:00 PM on October 27, 2026, for ¥770 per draw.
Ecome Group has released oversized, unisex hoodies and pullovers featuring Mickey Mouse, Goofy, Snow White, Kermit, and Toy Story characters on pigment-washed bodies, priced at ¥5,390 and ¥6,490 (tax included).
From November 18 to December 25, 2026, FEILER's "FEILER ART Happy Holidays!" brings a new film narrated by voice actor Yuki Kaji, a customizable digital greeting card, holiday gift products and a prize draw for 50 FEILER pouches.
Seven-Eleven stores across Japan will begin selling the limited-quantity Fujiya Country Ma'am Ice Sandwich on October 27, an ice cream sandwich made with a reworked cookie dough that stays moist even when frozen.
Thank You Mart is releasing 30 limited collaboration items featuring Sanrio's character unit HAPIDANBUI, all priced at ¥390 (tax included ¥429), with online pre-orders from October 21 and in-store sales from mid-November 2026.
Kabaya Foods' long-selling candy toy brand Hone Hone Saurus is collaborating with the Jurassic World film series. The limited-quantity Hone Hone Saurus Jurassic World goes on sale nationwide on November 17, 2026, and collecting the special parts builds Distortus Rex.
Kamakura Prince Hotel in Kanagawa will start selling a "Solo Photo Wedding Plan" on October 22, 2026, letting one person wear a dress and be photographed at a chapel overlooking the Shonan sea, from ¥138,000.
Hair care brand LOVECHROME is releasing three limited-edition combs featuring scenes from Tangled, Cinderella, and Mickey & Minnie on October 28, 2026, followed by holiday gift boxes on November 4.
AmiAmi is now accepting pre-orders for the Deformed Figure NEEDY GIRL OVERDOSE Ame-chan from Good Smile Arts Shanghai, with a reference price of ¥3,500 (tax included) and release planned for April 2027.
Korean skincare brand numbuzin will release No. 5 Shiratama Glutathione C Retinal Shot, a 20ml intensive spot-care item with 0.1% retinal, 5,000ppm glutathione, and 5% niacinamide, in advance sale at its official Qoo10 shop from November 1, 2026.
Starting November 1, 2026, PRESS BUTTER SAND is releasing limited holiday sets in red, green and gold packaging with the brand's geometric pattern, including the 3-piece Butter Sand Holiday Gift at ¥1,188.
Rilakkuma Relaxation Puzzle, a new smartphone puzzle game starring Rilakkuma, is set for release in early 2027. Pre-registration opens on October 20, 2026, with a bonus in-game sofa, a follow and repost campaign, and a pre-registration campaign at a Shinsaibashi PARCO pop-up shop.
A new Seiko quartz wall clock, model KX701S, carries on the design of the world's first household quartz wall clock, a registered "Future Technology Heritage" item, and keeps time to within ±30 seconds a year. It goes on sale November 20 for ¥27,500 (tax included).
Shizuku-chan's round face becomes a mini silicone pouch in a six-design capsule toy lineup, rolling out at capsule toy corners nationwide from late October 2026 at 400 yen per play.
The SMISKI Reflector Charm, a six-design blind-package charm that doubles as a reflector for dark night streets, goes on sale on October 29, 2026 for 770 yen including tax.
Two limited-edition flavors, Melon and Valencia Orange, join Suntory's "-196" fruit chuhai series, available nationwide for a limited time from December 15, 2026.
Suntory's "Nonaru Sakaba Rose Wine Sparkling Non-Alcohol" goes on sale nationwide for a limited time on December 22, 2026. The 350ml, 0.00% ABV drink offers the festive aroma of rosé sparkling wine.
A limited-edition "SUI Gin Soda Can <Yuzu & Ginger>" goes on sale across Japan on December 15, 2026, pairing yuzu-infused liquor with ginger syrup in 350 ml and 500 ml cans.
The pop-up book "Tobidasu Anime Chiikawa" went on sale on October 19 at ¥2,200 (tax included), following the Chiikawa Anime Story Book Season 1 that is already on sale.
A limited-edition Salty Vanilla Tirolian made with Itoshima salt purified at Torikai Hachimangu shrine in Fukuoka has been on sale since October 19, 2026 at the shrine, Chidoriya MARK IS Fukuoka Momochi and the Tirolian Shop at Fukuoka Airport.
UNITED ARROWS and GMO AI&Robotics Corporation (GMO AIR) have co-developed original wear for humanoid robots, a four-item lineup of jacket, pants, T-shirt and scarf for the Unitree "G1", with requests accepted from October 20, 2026.
URBAN RESEARCH ROSSO's 2026 Outer Collection offers 15 original coats and jackets made for long-term wear, with outerwear currently open for reservations available at 10% off the regular price.
A TENITOL TALL figure of Mahiru Shiina from "The Angel Next Door Spoils Me Rotten 2" is now available for pre-order at Amiami. Standing about 30cm tall, it is priced at ¥10,890 (tax included) and scheduled for release in May 2027.
Anique will run a booth (Yellow AREA Y-19) at Animate Girls Festival 2026 at Ikebukuro's Sunshine City on November 7–8, 2026, selling goods from eight anime titles, including new Blue Lock KINOKOS standing plush figures.
Fall/Winter 2026 knitwear from ANNUAL, the knit brand by MN Inter-Fashion, is now on sale at the select shop Piu di aranciato, featuring the Fusion Knit Pullover and the Half Zip Short Pullover.
Armani Beauty's Crema Nera skincare series gains a new 150 mL lotion, Crema Nera Essence Lotion, priced at 24,200 yen (tax included) and on sale from October 16, 2026.
Banana Republic is launching a limited 25-piece capsule collection with New York-based brand ZANKOV, made with materials such as brushed cashmere and leather. It goes on sale on October 22, 2026 at the Banana Republic Toranomon store and the official online store, priced from ¥12,000 to ¥80,000.
Pre-orders have opened on Capcom's official online shop e-Capcom for Ace Attorney 25th anniversary goods, Monster Hunter Stories 10th anniversary art, a Teostra figure reissue and more, while new items first sold at Tokyo Game Show 2026 are now on sale.
Fine jewelry brand COCOSHNIK is launching its new "METAL EXPRESSION" gold jewelry collection on October 16 (Friday), featuring rings in K18 and K10 yellow gold.
A new Houkago Mates Tail Charm Mini lineup of 10 types based on Demon Slayer: Kimetsu no Yaiba is open for pre-order at ¥1,870 each, with release scheduled for around January 22, 2027.
Jewelry brand e.m. holds its 30th anniversary exhibition and POP UP SHOP "ARE YOU EXCITED?" in Harajuku from October 21 to 25, 2026, with on-the-spot color stone select rings, limited motif rings, earrings and key chains, early-release clear rings, and its first jewelry pouch.
A 1/7 scale finished figure of Frieren from the TV anime Frieren: Beyond Journey's End, themed on her battle against Aura, is now open for pre-order at Amiami for ¥25,080 (tax included), with a planned release in June 2027.
A 1/7 scale finished figure of Kotone Fujita from Gakuen Idolmaster in her pre-training look from "Ameagari no Iris" is now available to pre-order at AmiAmi, with a release planned for July 2027 at a reference price of ¥22,000 (tax included).
GELATO PIQUE KIDS & BABY will release "ASAHIYAMA ZOO GELATO PIQUE" on October 23, 2026, a collection inspired by baby snow leopards, Ezo red foxes, and gentoo penguins from Asahiyama Zoo, with part of the sales donated to the zoo's fund.
A completed figure of Lacus Clyne in her Jinbaori Ver. from Mobile Suit Gundam SEED FREEDOM, part of Megahouse's GGG series, is now available for pre-order at AmiAmi. The figure has a reference price of ¥24,200 (tax included) and a planned release in late March 2027.
A completed figure of Lacus Clyne in an original swimsuit outfit from Mobile Suit Gundam SEED FREEDOM, part of Megahouse's Lucrea Light series, is now available for pre-order at AmiAmi. The figure is priced at ¥8,800 (tax included) with a planned release in late March 2027.
Hotel Kanazawa in Ishikawa Prefecture will sell two new Christmas cakes, "Berry Merry Christmas" and "Caramel Chocolate Tree," from December 19 to 25, 2026. Reservations are open until December 15.
Pre-orders for the KADOKAWA PLASTIC MODEL SERIES The Quintessential Quintuplets∽ Nino Nakano opened on October 16, 2026 at noon. The assembly-type plastic model comes with optional parts such as a school bag and is scheduled for release in March 2027.
A "HAPPY Halloween POP UP SHOP" for the Kowaii (scary-cute) monster world Maniani World will run from October 20 to 31, 2026 at Hands Shibuya and Hands Shinjuku, with new goods using newly drawn Halloween illustrations and a special card for purchasers.
New Milky☆Subway: The Galactic Limited Express goods featuring newly drawn illustrations of four male characters in suits will be sold at the Bandai Namco Filmworks booth at Animate Girls Festival 2026 in Ikebukuro on November 7 and 8, with a bromide bonus for purchases of ¥3,000 or more.
Style brand narifuri is releasing three limited made-to-order collaboration bikes inspired by the TV anime THE GHOST IN THE SHELL, planned for February 2027. The bikes will be on display at a pop-up store at Daikanyama Tsutaya Books in Tokyo from October 17, 2026.
New Era's casual wear line NEW ERA BLACK LABEL releases its 2026 fall/winter collection in stages from Friday, October 16, 2026, exclusively at New Era Stores nationwide and the official online store.
The decorative box set marking 30 years since the completion of Noriko Ogiwara's The Jade Trilogy holds all five volumes of the new paperback edition and is priced at 5,500 yen (tax included). It is now available at bookstores nationwide.
MegaHouse's WALLSTAR One Piece Completed Figure series, designed to be displayed right in its blister pack, welcomes Monkey D. Luffy (Elbaf Arc) and Nami (Elbaf Arc) as its second installment. Priced at ¥2,970 each (tax included), with release planned for late May 2027, they are now available for pre-order at AmiAmi.
The on-demand print service オリジナルプリント.jp began selling three winter neck warmers on October 15, 2026, including a CORDURA® model and two 2WAY models, each available with an original design from a single piece.
OSAJI is releasing limited-quantity Neroli editions of its Retreat Hand Massage Serum (30 mL, ¥3,190) and Velvet Lip Serum (10 g, ¥2,640) on December 16, 2026, in gold limited-edition packaging with a citrus-floral scent.
OSHMAN'S and the inner-down brand TAION are releasing an exclusive 2026 fall/winter outerwear collection from October 16, led by the ASTORIA DOWN DUFFLE COAT, the second Danner x TAION x OSHMAN'S triple collaboration model.
PADICO's "Pet Paw Print Kit My Pet Pouch" lets dog owners take a three-dimensional paw print with two types of clay and keep it in a carabiner pouch. It goes on sale October 23, 2026 at ¥3,278 (tax included), with pre-orders from October 16.
Nine PUPPET SUNSUN items, including a clear file, zipper bags, sticky notes, pouches, and mini figures, are going on sale at 110 yen (tax included) each at 100-yen shops such as Can★Do.
KADOKAWA has opened pre-orders for a plastic model of Miku Nakano from the TV special anime The Quintessential Quintuplets Specials, priced at ¥9,680 (tax included) with a planned release in March 2027.
To mark its 125th anniversary, Royal Enfield has announced the 125th Anniversary Edition HYPERSHIFT CLASSIC 650, limited to 125 units in each major region and 35 units in Japan. Registration for the purchase lottery runs from October 16 to October 27, 2026.
Original merchandise from the TV anime "Ruri Rocks" is now on sale through the online lottery service Kujico, with sales running from October 9 through November 8, 2026.
New original merchandise from the TV anime SAKAMOTO DAYS, themed around "Vintage Style" and featuring newly drawn chibi character illustrations, goes on sale in late December 2026, with pre-orders open now.
MegaHouse's Melty Princess series adds a palm-sized completed figure of Natsumi Hinata and Giroro from the anime Sgt. Frog, now available at AmiAmi. It is priced at 9,350 yen (tax included) with a planned release in late March 2027.
Snow Peak's new "Pertex Light Weight Down" series goes on sale October 16 at its directly managed stores and online store, offering a jacket, vest, and women's jacket with 20D PERTEX® QUANTUM fabric and 800 fill power washable down.
STYLEMIXER and DIDION will release a holiday coffret set on October 28, 2026, pairing a STYLEMIXER-exclusive pouch with a coffret in a choice of two colors for ¥7,700 (tax included). A joint preview exhibition will be held on October 24 at Creative Space CALM Harajuku.
The online wagashi store Tabiwaga is now selling the second and third installments of its reward wagashi collaboration series, with chocolate-covered thunder donuts from 餡焚き屋中井 in Osaka and a revived Sanbai Mochi tiger-skin roll from 菓子司つじや in Akita, each limited to 100 units.
From December 30, 2026 to January 11, 2027, ZelkovA Cake Boutique at The Strings Omotesando sells the takeout-only "Kotobuki Ichimatsu Fruit Jewel Cake 2027," a checkerboard-style cake of strawberries and melon, for ¥6,500.
DIME, Shogakukan's business trend media, is taking pre-orders from October 16 at 12:00 PM on Shogakukan's official online store for Ultraman Series 60th anniversary collaboration items, including nine Mamoru Uchiyama T-shirt designs at ¥5,000 each and two Manhattan Portage bags.
WEGO's new "FAVE GEAR" series goes on sale October 16, 2026, with monotone, minimal itabags, plush pouches, and trading card accessories designed for men who want to carry their "oshi" into everyday style.
Anique Shop will take pre-orders for original goods featuring newly drawn "GIRLS STYLE LOOKBOOK" illustrations from the TV anime WITCH WATCH from October 23 to November 22, with a random bromide bonus for every ¥3,300 (tax included) spent on eligible items.
PIE International releases the Ado Mizumori 100-Sheet Letter Book on October 15, 2026, collecting 100 sheets in 52 designs of Ado Mizumori's illustrations, from cute girls and close couples to animals.
From October 24, 2026, apple pie specialty shop APPLE PIE lab holds its Autumn Harvest Festival "Have a nice Apple" at four stores in Nagano and Yamanashi, featuring a new open pie made with fresh apples, a sweet potato mini apple pie, and an apple fortune draw.
Prime 1 Studio's Ultimate Premium Masterline adds a 1/4 scale Batman vs. Clayface statue based on a Jim Lee variant cover. Pre-orders open October 15, with release planned for March to June 2028.
Apple Watch band online store BELTIES opens a two-day pop-up store at Chameleo cafe in Yokohama Chinatown on October 24 and 25, 2026, with try-on displays, discounted Bandee Joy items, and a 10% OFF perk.
Jewelry brand CANAL 4℃ releases its new Stainless Collection, made with surgical stainless steel and designed with low allergy in mind, on October 16, 2026 at CANAL 4℃ stores nationwide and its official online shop.
Japanese nail polish brand Causette.Joli is releasing its 2026 winter-limited "Winter Galaxy" collection of three colors, with preorders starting October 22 and general sale beginning November 6, 2026.
A new Happy Kuji lottery marking the 40th anniversary of the Chibi Maruko-chan original work goes on sale November 7, 2026 at 850 yen per draw, with 9 prize tiers plus a Last Prize led by a "Maruko's Room" figure and a Volume 1 figure.
CHUMS has released the PERTEX series, a reversible winter lineup that pairs lightweight PERTEX UNLIMITED® fabric on the outside with a recycled polyester fleece on the inside.
COSPA is releasing new Frieren: Beyond Journey's End goods, including three Tsumamare acrylic charms, T-shirts, bags, a reel key holder and dialogue acrylic stands, with early sales for most items at Machi★Asobi vol.31 on October 17 and 18, 2026, ahead of general release in late January 2027.
DD4D BREWING and Toei's Kamen Rider Agito release a second collaboration, three limited-quantity craft beers inspired by Kamen Rider Agito Shining Form, G7 and G6, going on sale on October 24, 2026.
RADIO EVA, the official Evangelion project, has decided on an emergency additional production run of the EVANGELION MA-1 REMODEL by AVIREX jackets in black, red and navy, with reservations opening October 16, 2026 at 11:00 AM.
FREAK'S STORE's special-order Schott leather jackets, a sheep leather trucker jacket and coach jacket updated from past collaboration models, are on sale at FREAK'S STORE stores and online for ¥121,000 (tax included) each.
Tachibana E Liquors has launched "Fukuhibiki no Ogon Matsuri Mikuji", a whisky lottery limited to 555 entries at ¥4,970 each, with Hibiki 21 Years Old as the top prize, on sale from October 15, 2026.
Pickle specialty shop Ginza Wakana releases Tsukemusubi, a series of three mixes that turn freshly cooked rice into onigiri, on October 16, 2026.
GODIVA Japan launches the "GODIVA × Marimekko Collection" from November 1, 2026, featuring chocolates, baked sweets, Chocolixir drinks, and ice cream in the Kukasta kukkaan print in GODIVA-exclusive colors.
Greens Co., Ltd., a hotel operator based in Yokkaichi, Mie, is taking reservations until December 15, 2026 for its "Irodori Osechi" 2027 New Year boxes, a three-tier box at ¥32,400 and a single-tier box at ¥19,940, both with Grissier baked sweets.
The "HAPIDANBUI Mesh Drawstring Pouch Collection" features six Sanrio characters, including Pekkle, Keroppi, and Pochacco, and rolls out at capsule toy corners nationwide from mid-October 2026 at 500 yen per turn.
Sanrio's Hello Kitty returns to capsule toy machines as a soft, plump cushion keyring in six designs, rolling out in stages from mid-October 2026 at 400 yen per play.
From November 1, 2026, MYPLACE Cafe & Bar on the 1st floor of Hilton Osaka offers "Champagne High Tea - Bubbles at Night," an evening-only high tea available from 6:00 PM that pairs free-flow champagne with nine savories and three sweets for ¥9,800 per person.
Hirotaka is adding fancy-cut lab-grown diamond pieces, including an edgy heart shape, to its HYPNOTICS collection from October 15 (Thursday), with a special display at Hirotaka Tokyo Midtown.
Two VRChat bike avatar gimmicks from Honda's "Honda Motanion" project, the CB750Four and the Super Cub C125, went on sale at the digital fashion marketplace TOKYO AVATAR GATE on October 15, 2026, at 10:00 AM.
From November 1, 2026, Hotel Granvia Osaka takes reservations at its 19th-floor lounge River Head for the "Christmas Story" assortment of three petit cakes, plus two stollen with different flavors. Pickup runs from December 21 to 25, with the stollen on advance sale from December 1.
From December 1 to 25, 2026, JAM17 DINING & BAR, GELATERIA on the 17th floor of Tokyu Kabukicho Tower in Shinjuku offers holiday-season menus, including Christmas dinner courses from ¥8,500, seasonal cocktails and mocktails, and takeout stollen and gingerbread man cookies.
Kagawa-based bag brand Kawanishi Kaban releases the Dual Tote every, a minimal vertical leather tote made from a single piece of leather, priced at ¥44,900 (tax included) and on sale from October 17, 2026.
From Sunday, November 1, 2026, HARBOR CAFE on the first floor of Kobe Marriott Hotel in Chuo Ward, Kobe, serves two new parfaits at ¥1,500 each, and also offers three low-alcohol cocktails for a relaxed end to the day. Reservations are now open.
Louis Vuitton's men's "LV Trainer Sneaker," inspired by vintage basketball shoes, arrives in two new versions, one in monogram canvas with natural leather details and one in lamb leather with light-toned monogram canvas trim.
Maison de FLEUR releases its first Gobelin weave items featuring its original teddy bear FLEUR TEDDY, the 9th collaboration with French maker ART DE LYS, going on sale in stages from October 23, 2026.
Limited-design bottles of two signature REPLICA fragrances, an advent calendar and holiday sets arrive at Maison Margiela Fragrances stores and online, with early releases from October 15 and a nationwide launch on October 22.
Women's watch brand MATOW is releasing three new dial colors for its Seigetsu MINI SQUARE watch, inspired by hydrangea, balloon flower and wisteria. It goes on sale on October 17, 2026 at MATOW retailers nationwide and the official online store.
Six sewn Miffy items, including a ribbon drawstring tote bag, a shell-shaped pouch and a candy pouch, roll out at capsule toy corners nationwide in stages from mid-October 2026 at 500 yen per play.
From November 1, 2026, Mille-Feuille Maison Francais at Matsuya Ginza will sell the limited Winter Edition, a winter-only package of its Millefeuille Specialite with 2 chocolate and 2 vanilla pieces for ¥1,728 including tax. In-store reservations open on October 16.
Shoe brand MINNETONKA adds three boa-trimmed styles for autumn and winter, a Japan-exclusive sneaker, thin-sole ballet shoes and lace-up boots, available at its official online store.
Crepe brand MOMI&TOY'S will begin selling galettes made with Akita-grown buckwheat flour at its Harajuku YM Square store when it reopens after renovation, planned for November 11, 2026.
NONFICTION will release ROSE PALE Hand Cream, a 50 mL hand cream in its popular Rose Pale scent, on October 19, 2026 for ¥3,300 including tax, at four stores and the official online store.
A limited-time MONCHHICHI RAISED donut and six collaboration goods from Randy's Donuts, FREAK’S STORE and Monchhichi go on sale from October 24, 2026.
French brand Repetto adds a soft knit beanie with a ribbon motif to its 2026 Autumn/Winter collection, available in two colors, Gris Chine Clair and Icone, at ¥18,700 each.
RHC Ron Herman introduces an exclusive version of Barbour's Beaufort work jacket, updated with padding and a shorter length, in BLACK and IVORY from Saturday, October 24.
Winter sandal brand SUBU, celebrating its 10th anniversary, teams up with Perth-born street and skater brand Butter Goods for the SUBU×BUTTER GOODS Woven Sandal, on sale worldwide from October 15, 2026 for ¥19,800.
Anique Shop will take pre-orders for original goods featuring newly drawn "Ice Cream Girl" illustrations from the TV anime Summer Pockets, from October 23 to November 23, with a random bromide bonus for every ¥3,300 (tax included) spent on eligible items.
Godo Shusei's canned "Tancha" tea hai drinks, made with Tantakatan shiso shochu and TAN TAKA TAN SHISO plum liqueur, have new packaging, and a new Jasmine Tea Hai is on sale nationwide from October 13, 2026.
A new lip oil series inspired by five sword warriors from Touken Ranbu ONLINE, the "Shizuku Veil Lip Oil," opened for pre-order on October 15, 2026 through Premium Bandai, priced at 3,740 yen each including tax.
An online lottery featuring original White Cat Project NEW WORLD'S merchandise goes on sale on Kujico from October 16 to November 29, 2026, at 880 yen (tax included).
Night-care beauty brand YOLU releases two shampoo and treatment sets in packaging that depicts the world of Disney's Peter Pan with a night-sky illustration, sold only at Sugi Pharmacy in limited quantities from November 2, 2026.
Los Angeles snowboard apparel brand 686 has released its 2026-27 collaboration collection with motocross brand Fox Racing, including a FOX YELLOW COLORBLOCK jacket and pants, hoodies, gloves and beanies, at 686 authorized retailers nationwide and LIKES ONLINE STORE.
Two Level 5 espers from A Certain Scientific Railgun T, Mikoto Misaka and Misaki Shokuhou, are getting Acrylic Tsumamare accessories from Nijigen COSPA at ¥880 each (tax included), planned for release in mid-December 2026.
Aoyama Flower Market will release Hand Cream Hinoki on October 23, 2026, a new scent in its hand cream series developed for florists whose work involves a lot of water, priced at ¥1,430 including tax.
’47 will exhibit at atmoscon 2026 for the first time on October 31 and November 1 at Shinjuku Sumitomo Building, selling five atmos pink × MLB × ’47 collab caps and holding a free cap customization workshop for buyers.
BLUE BLUE JAPAN's coverall and painter pants in Kotsubu Sashiko, a fabric originally made for martial arts uniforms, are dyed by hand with the rare suminagashi technique and went on sale on October 10, 2026.
Corporate catering service BONDISH DELIVERY has been selling limited-time Halloween plans since October 5, 2026, including a new plan with decorations set up by staff and a delivery-only plan at about ¥2,500 per person.
Calbee is releasing Crisp Cheddar Cheese Flavor, a rich cheddar take on its crunchy molded potato chips, at convenience stores nationwide from October 26, 2026 and at other stores from November 23, 2026.
Spanish shoe brand Camper is releasing Alaro, a new unisex winter line of boat shoes, boots, and a floral-embroidered TWINS edition, with sales in Japan through its official online store and CAMPER Shibuya PARCO.
Sock brand CHICSTOCKS will release Snoopy ankle socks on October 16, 2026, with embroidered motifs of Snoopy playing baseball, ice hockey, basketball and American football. They come in two colorways at ¥2,420 each.
For the Spring 2027 men's collection, Jonathan Anderson reinterprets the iconic "Dior Roadie" as a low-top lace-up in suede and nubuck, priced at ¥160,000 and available at Dior boutiques nationwide and online from October 2026.
ANIGA-TER begins taking pre-orders on October 14, 2026 for new DRIFTERS anime merchandise, including T-shirts, hoodies, a stainless tumbler and a range of acrylic goods, with shipping planned from mid-December 2026.
LOST SAVIOR, a fantasy RPG first released for feature phones in 2010, is being revived through the G-MODE Archives+ project, with the Nintendo Switch version arriving on October 15 and the Steam version scheduled for October 28.
Italian luxury brand Golden Goose has released a capsule collection with Disney's "Mickey & Friends," featuring Super-Star sneakers, apparel, and accessories. A Co-Creation event with Disney artists takes place at HAUS Tokyo, its Ginza flagship, on October 23, 2026.
Five new Helluva Boss goods in Infolens' original Megakyurun and Burasugari series, including trading can badges, acrylic stands, acrylic keychains, and die-cut stickers, open for pre-order on October 14, 2026 ahead of a rollout from mid-February 2027.
Women's bag brand HIROFU released four new styles and a new navy color of its CITTA city bag series, along with the new ACCANOVA leather small goods series, on October 14, 2026.
To celebrate its 10th anniversary, HMV record shop Shinjuku is teaming up with TOKYO FM's "MURO presents KING OF DIGGIN'" on a T-shirt, slip mat, and tote bag, plus collaboration posters and weekend used-record sales.
A 1/7 scale finished figure of Madoka Higuchi from The Idolmaster Shiny Colors x Mahjong Soul collaboration, dressed in her "Oshigoto Effortless" outfit, is now open for pre-order at Amiami for ¥19,800 (tax included), with a planned release in June 2027.
Four barrel colors chosen by social media vote, Khaki Brown, Beige Brown, Sheer White and Two-Tone Pink, come to the JETSTREAM Standard and New 3-Color Ballpoint Pen in limited quantities from October 27, 2026.
Prime 1 Studio's PRIME 1 STATUE brand has added a 1/6 scale Spinosaurus from the film Jurassic Park III to its Legacy Museum Collection, measuring 134cm in total length. Pre-orders open October 14, with release planned for March to June 2028.
Kairo-kun's Antenna Shop, Kairosoft's own online store, has started selling new goods including a Java sparrow T-shirt, socks, a flocked keychain, flake stickers, a duck-riding strap, and an acrylic stand.
New goods from the TV anime Botan Kamiina Fully Blossoms When Drunk, including T-shirts, totes, and pass cases, will go on early sale in late November 2026 in Chichibu, with general sales planned for mid-December 2026.
Natural cosmetics brand La CASTA's winter-limited Moist Aroma series goes on sale nationwide in limited quantities on October 14, 2026, with a new Body Soap joining the Hair Soap, Hair Mask, and Body & Hand Cream.
L'Occitane en Provence will release its first-ever Woody Collection on October 28, 2026, as the first installment of its 50th anniversary holiday lineup. Three limited-edition fragrances inspired by trees arrive alongside holiday gift kits, a purchase bonus, and an in-store hand care experience.
Three new Capucines models in Taurillon leather have been released, featuring bicolor combinations, an enamel-finished Flower Crown and gold-colored LV initials.
Finnish design house Marimekko introduces a Ketunmarja home collection in warm autumn tones, going on sale in stages from October 23, 2026 at Marimekko stores nationwide and online stores.
Maruman is adding light purple and pink to its kAkesel indexed slim binder and launching an A4 slim binder in three colors for SESSION, shipping to retailers from October 16, 2026 and on sale at its official online shop from October 22.
An online kuji lottery featuring newly drawn Retro Pop illustrations from the TV anime Medalist goes on sale October 15, 2026, for ¥770 per draw, with Print Kujira content prints also being released.
Five new figures from MEDICOM TOY's Ultra Detail Figure UDF Kyoiku Bangumi series, four Tama types and Paul & Hakase, are listed at AmiAmi at ¥2,200 each (tax included), with release scheduled for April 2027.
MegaHouse's GGG series brings Matilda Ajan from Mobile Suit Gundam to life as a completed figure, based on a newly drawn illustration by Tsukasa Kotobuki. Pre-orders are open at AmiAmi for ¥22,000 (tax included), with release planned for late June 2027.
Kibi dango, the classic Okayama confection, gets a new look with packaging featuring artwork by MUSASHI, made with long-established maker Yamawaki Sangetsudo. Test sales are starting ahead of full-scale sales in winter 2026.
Shobido is taking made-to-order requests for six My Hero Academia Super BIG! plushies, each more than about 1 meter long, at ¥44,000 (tax included) from October 14 to November 8, 2026, with release scheduled for March 2027.
NEW ERA makes its first appearance at atmoscon 2026 in Shinjuku on October 31 and November 1, with limited-edition caps made with MLB and TRADMAN’S BONSAI, a 16-person bonsai workshop, and the BAT CATCH CHALLENGE.
All 10 items in the NIPPON PREMIUM chuhai series made with Japanese ingredients get new package designs, and three flavors have been revised, with shipments starting in stages from late October.
N.Y.C.SAND, known for its melty caramel sandwich cookies, opens a limited-time shop at Daimaru Fukuoka Tenjin Store from October 21 to 27, 2026, with the new limited-quantity N.Y. Marron Cassis Caramel Sand on sale.
Pentel's Orenz Metal Grip mechanical pencil, which starts writing with one click, adds a minimal limited design with a matte translucent barrel in three colors, on sale from October 23, 2026 at ¥1,650.
Character goods for the stop-motion miniature anime Pop Pap Polters, a mascot charm and an action figure of the three ghost brothers, go on sale on October 21, 2026, with advance reservations already open at online shops.
Hair care and styling brand Promille is releasing Velvet Milk Peach and Silky Mist Peach on October 15, 2026, with a new Picnic Peach scent and new 50g and 50mL mini sizes.
Ron Herman Kids introduces baby gift items including its first silicone bib, zip coveralls, a OneLuck collaboration rompers and bib set, and a rompers and bib gift box.
Samantha Thavasa Petit Choice is adding new wallets, multi cases, pass cases, and zipper charms to its popular Disney collection, inspired by seven characters including Cinderella, Princess Aurora, Ariel, Belle, Jasmine, Rapunzel, and Anna and Elsa, on sale nationwide from October 14 (Wednesday).
SCREAM, a Fukuoka-based ice cream developer, created "Japanese Black Tea and Cassis" for the cafe at the new agnès b. Matsuya Ginza flagship, which opened October 9, 2026. The ¥770 (tax included) flavor is sold for a limited time while supplies last.
The sixth paid DLC for Sonic Racing CrossWorlds, the Avatar Legends Pack, adds Aang and Katara as racers along with a collaboration course and machine, and an in-game festival begins October 16.
STEAMCREAM's moisturizing cream gets two new limited-quantity Moomin cans, Moomin and Little My on a Snowy Day and Little My Party Time, on sale from October 14, 2026 at ¥2,398 each including tax.
From October 20 to November 16, 2026, SHIBUYA TSUTAYA hosts Stitch Party! by Hot Toys, a free event with Stitch photo spots and merchandise including Japan-first Toy Story collaboration items on early sale.
Tamron's 16-50mm F2.8 A (Model B091), a large-aperture standard zoom lens for APS-C mirrorless cameras, goes on sale for Sony E, Nikon Z, Fujifilm X, and Canon RF mounts from October 29, 2026.
Thanko has opened pre-orders for a Kamen Rider Ex-Aid collaboration USB can cooler for energy drinks, priced at ¥6,980 (tax included), starting October 9 at the Thanko official online store, with sales at various e-commerce sites to follow in stages from mid-to-late October.
Since early October 2026, Sea Grape Farm Uminchi in Itoman, Okinawa has been serving the "Sea Grape Shaved Ice Zenzai" at its SHOP Puchipuchi, topping Okinawa-style zenzai with sea grapes grown on the farm for ¥650 (tax included).
Wedgwood's Archive Icons Advent Calendar, part of its Festive Collection 2026, goes on sale October 21, 2026 for ¥110,000 (tax included). A book-shaped case holds 12 illustrated fine bone china ornaments, and pre-sale is already under way on the official online shop.
A 24-track songbook marking 100 years since Winnie the Pooh's original debut goes on sale October 14, 2026, with the new song "Happier With You" and classic tunes; a die-cut 10-inch record also goes on sale.
A new lottery series from 100 sleeping Princes and the Kingdom of Dreams will be on sale at the Chugai Mining Co., Ltd. booth (Y-23) during Animate Girls Festival 2026 at Ikebukuro Sunshine City on November 7–8, 2026. A bonus Pearl Postcard is also given with qualifying purchases.
Two chocolate ice creams arrive at 7-Eleven stores nationwide this autumn and winter, the four-layer Seven Premium Rich Nama Choco Bar from October 13th and the 7-Eleven-exclusive MOW Special Fondant au Chocolat from October 20th.
AMERICAN HOLIC's second set of original items with American sports brand RUSSELL ATHLETIC goes on sale in stages from mid-October 2026, with five styles including a collared skipper knit, a logo sweatshirt, and a drawstring bag.
The AMNIBUS booth will be at Animate Girls Festival 2026 in Ikebukuro on November 7 and 8, offering advance sales of goods with newly drawn Bungo Stray Dogs WAN! 2 illustrations, event-exclusive items and a purchase bonus.
The AMNIBUS booth will exhibit at Animate Girls Festival 2026 in Ikebukuro on November 7 and 8, with advance sales of many Blue Lock items featuring newly drawn artwork, venue-exclusive goods, and a purchase bonus.
AS KNOW AS plus is launching Wzip sweat hoodies featuring Hello Kitty, Pompompurin, Cinnamoroll, and Kuromi. They go on sale from 6:00 PM on Friday, October 16 at ZOZOTOWN, Rakuten Fashion, and AS KNOW AS plus stores.
Cacaotier Gokan in Osaka's Koraibashi will begin taking reservations on October 14, 2026 for a limited run of 200 Advent calendars holding 24 chocolates and baked sweets, priced at ¥15,000 including tax.
From November 20 to December 25, 2026, Chiikawa Park in Ikebukuro will hold a Christmas event with festive decorations, special greetings featuring the characters in Christmas costumes, new merchandise going on sale November 24, and an SNS hashtag campaign.
The fourth official merchandise collection for Chiikawa Pocket, the first smartphone app based on Chiikawa, goes on sale October 24, 2026, with bento and shopkeeper motifs. Pop-up stores will also open in five cities nationwide — Tokyo, Osaka, Sendai, Fukuoka, and Nagoya.
A crochet book dedicated entirely to rabbit amigurumi, with 25 designs and dress-up accessories, goes on sale at bookstores across Japan on October 20, 2026.
Oshimall, the online shop run by Cybird, will sell acrylic keychains and acrylic blocks featuring illustrations from the smartphone game Detective Conan Puzzle: Cross Chain in the second round of made-to-order sales of original merchandise for the game, from October 14 through October 28, 2026.
The free smartphone pachinko and pachislot app 777Real, operated by Sammy Networks Co., Ltd., begins offering Sammy Corporation's e The Seven Deadly Sins 3 starting October 13, 2026, along with a launch event and an X repost campaign.
Jewelry brand e.m. marks its 30th anniversary with a new collection and limited-edition collections going on sale at its directly operated stores nationwide on November 1, 2026, with an early release at Laforet Museum Harajuku from October 21 to 25.
Flying Tiger Copenhagen is introducing its 12-item "Playful Santa Series" as part of a 746-item Christmas lineup, on sale from October 16, 2026, with early sales at select stores and online from October 9.
for/c p.m, the premium line of the sustainable fashion brand for/c, goes on sale in earnest on October 13, 2026, at Rakuten Ichiba and ZOZOTOWN. Styling ideas for new middle and long coats are introduced, and knit and down items follow on October 21.
FREAK'S STORE has released exclusive Champion Reverse Weave® sweatshirts in 10 designs that express the history, culture, and mindset of various American regions, now on sale at stores nationwide and online.
The Gauldrons Sherry Cask Finish #4, a Japan-exclusive blended malt whisky limited to 900 bottles, begins shipping to liquor stores nationwide on October 15, 2026. The suggested retail price is ¥14,190 (tax included).
chara-log has opened pre-orders for original The Ghost in the Shell merchandise, including trading can badges, bromides, an acrylic panel, and a Motoko Kusanagi T-shirt, with orders accepted until November 12, 2026 and shipping planned for January 2027.
A Girls Band Cry pop-up shop will run from October 17 to November 5, 2026 at Atre Kawasaki, offering new goods with illustrations by character designer Nari Teshima and a limited postcard bonus with purchase.
A Girls Band Cry collaboration event will be held at 12 Rakuya locations nationwide from October 26 to November 29, 2026, with bonuses, a Music Löyly collaboration, decorations, and original goods featuring a new Toei Animation illustration of the five members in yukata.
New TV anime Goodbye, Lara merchandise, including hologram and metallic can badge sets, acrylic character stands, sticker sets, an acrylic coaster, an acrylic keyring, and die-cut stickers, is now open for orders on the online shop CharaON!
A 1/4 scale figure of Rias Gremory in a cat suit from High School DxD HERO is open for pre-order at AmiAmi, priced at 39,600 yen (tax included) with an April 2027 planned release.
Two limited-edition Horoyoi flavors, Bonbon Melon and Bonbon Berry, will go on sale nationwide on December 8, 2026.
New merchandise from the TV anime I Made Friends with the Second Prettiest Girl in My Class is now open for orders on the online shop CharaON!, including a character rubber mat, B2 tapestry, acrylic character stand, and Puni-Kore! acrylic figure.
Orders are now open on the CharaON! online shop for new TV anime I Want to Love You Till Your Dying Day merchandise, including a mug, a set of two metallic can badges, an acrylic keyring, and a die-cut sticker.
Swiss premium chocolate brand Läderach releases its 2026 Christmas Collection at its stores from November 2, 2026, featuring advent calendars, holiday praline assortments, reindeer chocolate figures, and FrischSchoggi Sticks.
Jewelry brand e.m. will release the little emblem 30th anniversary collection, featuring Teeny-Tiny motif necklaces with stars, hearts and ribbons plus made-to-order Alphabet rings, at its directly operated stores nationwide from Sunday, November 1, 2026.
To mark the 30th anniversary of the jewelry brand e.m., the new LOVE BY e.m. 30YEARS COLLECTION goes on sale on November 1, 2026, with an advance sale at the "ARE YOU EXCITED?" exhibition at Laforet Museum Harajuku from October 21 to 25.
Pre-orders for the Magical Chiikawa "Fuwamochi Gororin Hug Plush" (3 types) are open on the official web shop "Chiikawa Market" from October 13 (Tuesday), 2026 at 6:00 PM to October 20 (Tuesday) at 12:00 PM.
Samansa Mos2 releases three new items on October 15, 2026, a dress, a knit cardigan and a gamaguchi bag, featuring delicate nature-inspired embroidery by embroidery artist マカベアリス.
AmiAmi is now offering the 恋恋 -櫻- Momoko Uniform Ver. 1/6 Scale Complete Figure, based on an original character by illustrator ほうき星, in Deluxe (¥14,850) and Regular (¥11,000) editions, with release planned for April 2027.
Moonbat is launching four winter accessories designed around Cartoon Network's animated series The Powerpuff Girls, including two scarves, a bag, and a knit hat, available first at PLAZA from around mid-October and at Loft, ZOZOTOWN, and other stores from early November 2026.
MY NADESHICO, a skincare brand from esthetic salon operator Angelux, began general sales of its new Glow Tone Lotion on September 14, 2026. A survey of its online store customers found that 87.3% have pore concerns.
Following last year's well-received first collaboration, the NANGA × Freada special-order down jacket is on sale again with a new PURPLE shade, in a four-color lineup of PURPLE, RED, BLACK, and BEIGE.
Starting October 20, 2026, Lawson stores nationwide will sell original Obungu and Friends puffy stickers in 2 designs, available in limited quantities at select stores.
Petit Loup's Oshare Koguma Collection adds five winter outfits for 12 cm plush toys, from a red knit cardigan set to a navy duffle coat and a Santa poncho. All five went on sale on October 13, 2026.
Pearl Metal has released the HC-1414, a microwave steamer that cooks in two tiers at once and has handles on every tier, a lid that works as a tray, and a nesting design for storage. It costs 1,650 yen including tax.
Post-event merchandise from the Project SEKAI 6th Anniversary Thanks Festival, a real stage event marking the game's 6th anniversary, went on sale on October 13, 2026. Items include penlights, big towels, acrylic stands, can badges and more at the official goods site, SEGA Store Online and Animate.
Puma's new SPEEDCAT CROC, a suede version of the SPEEDCAT lifestyle shoe with glossy crocodile-style details, goes on sale October 15, 2026 in three colors at ¥15,950 (tax included), with global brand ambassador ROSÉ in the campaign visual.
A rosé wine made by Roger Taylor, drummer of the rock band Queen, will soon arrive in Japan. A launch event offering the earliest paid tasting in Japan, "徹底的にロジャー・テイラー", will be held on Sunday, October 18, 2026, at the live house gee-ge. in Shibuya.
Two cup ice creams supervised by SESOKO TABLE by TAKITA, a soft-serve shop on Sesoko Island, Okinawa, go on sale at Ito-Yokado and York stores nationwide on October 14, 2026 for ¥398 (excluding tax).
As part of its 5th anniversary celebrations, Standard Products by DAISO starts a capsule toy campaign on October 16, 2026, offering original Yeti acrylic charms in three colors at 60 participating stores while supplies last.
Kinmugi Goyururi, a limited-edition beer made for relaxing at home over the year-end and New Year holidays, goes on sale nationwide in limited quantities on December 8, 2026. It comes in 350ml and 500ml sizes at 5.5% alcohol.
Suntory Whisky Ao Scotch Edition, the second release in the WORLD TRAVEL COLLECTION series, goes on sale in limited quantities across Japan on Tuesday, December 15, 2026, priced at ¥6,000 (excluding tax) for a 700 ml bottle.
TAG Heuer's 38 mm Formula 1 Solargraph x Oracle Red Bull Racing special edition celebrates a decade of partnership with the racing team and goes on sale in October 2026 for ¥324,500 (tax included).
Takara Shuzo is reviving its Domestic Yuzu flavor of Takara can Chu-Hi in limited quantities, going on sale nationwide on November 2, 2026, after fans of its online community asked for a comeback in a May 2026 survey.
A new limited-time canned sour from Takara Shuzo goes on sale nationwide on November 2, 2026, made with whole La France pears from Yamagata Prefecture, peel included, at 4% alcohol.
A wooden educational toy co-developed by Tennoji Zoo and the domestic hinoki toy brand IKONIH goes on sale on October 16, 2026 for ¥17,600 (tax included) at the zoo shop ZOOQLE and online, in limited quantities.
Korean cosmetics brand too cool for school is rolling out its Sway Lip Dewy lip tint at offline stores in Japan from October 10, 2026. It comes in eight shades in stores and is priced at 1,580 yen (excluding tax).
Pre-orders open October 13 for Chocopuni plushies of Renako Amaori, Mai Ouzuka, Ajisai Sena, Satsuki Koto, and Kaho Koyanagi from the TV anime "There's No Freaking Way I'll Be Your Lover! Unless...", priced at ¥5,280 each with shipping from April 2027.
Tachibana E Shuhan has launched the 160th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
Acrylic character stands featuring Minamo Shio and Hiodoshi Akari in scene photo versions from the TV anime "You Can't Be In a Rom-Com with Your Childhood Friends!" are now open for orders on the online shop "CharaON!", priced at ¥1,320 (tax included).
ATELIER MATCHA launches its autumn/winter menu on October 16, 2026 under the theme "MATCHA meets COFFEE," pairing Uji matcha with a Kyoto dark roast coffee, plus seasonal items at its Ginza and Kamakura cafes.
A 1/7 scale completed figure of Hifumi from the popular mobile game Blue Archive is now featured at AmiAmi. The figure is priced at 24,750 yen (tax included) with a planned release in September 2027.
BONAVENTURA, a luxury brand from Milan, Italy, pairs MagSafe-compatible back cover cases with leather magnet card cases. Pre-orders for the four card cases open on October 8, 2026, priced from ¥13,200 to ¥17,600 (tax included).
JOURNAL STANDARD relume is rolling out its Collinsville Wool knit series in crewneck, V-neck, and polo styles, made with fine merino wool from Australia's Collinsville, with sales starting in stages from October 10.
Dior's new "Dior Bow" shoes, with a ribbon across the front of the sandals, come in black and powder pink and will be available at Dior boutiques nationwide and the official online boutique from October 2026.
Womenswear brand emmi is releasing two special-order items made with the Japanese inner down brand TAION, a quilted coat (¥34,980, tax included) and a quilted skirt (¥24,200, tax included), at its directly managed stores nationwide on October 14 (Wednesday), with advance orders open online.
Dogs in hats, scarves and knitwear, based on the work of art student artist Facaierr, become charm figures rolling out nationwide from late November 2026 in five designs plus one secret.
To mark FREAK'S STORE's 40th anniversary, ALPHA INDUSTRIES and NANGA team up on a reversible down MA-1 and a 3-way M-65 fishtail parka, on sale online from October 9 (Fri.) and in FREAK'S STORE stores from October 10 (Sat.).
Acrylic stands, clear files, a can badge set and a sticker set featuring the plush-toy motif familiar from social media are joining the TV anime Frieren: Beyond Journey's End lineup, and pre-orders are also open for a T-shirt Collection reissue.
gelato pique cafe is holding a limited-time "Fig and Milk tea" fair from October 16 to December 3, 2026, featuring a crepe, a soft serve, and a Shibuya Hikarie-exclusive parfait made with seasonal figs.
AmiAmi has opened pre-orders for a chibi character figure of Kinich from Genshin Impact by APEX. The reference price is ¥9,240 (tax included), with release planned for August 2027.
The collaboration between GOLD'S GYM and Los Angeles fitness and lifestyle brand YoungLA arrives in Japan for the first time, with six limited-quantity items on sale from October 13, 2026 at select Gold's Gym and Fitness Shop stores and online.
HAKUSAN SHOP Hakusan Porcelain Tokyo Showroom in Minami-Aoyama marks its 23rd anniversary with a campaign from Saturday, October 31 to Monday, November 16, 2026. The new MARONA and IROHANI series are unveiled and put on advance sale, alongside a PRESSURE CASTING special exhibition.
Rubber mascot carabiners featuring five characters from the TV anime Hanakappa are on sale from Skater for ¥660 (tax included) each. The carabiner attaches easily to bags and pouches, so it can also serve as a marker to spot your belongings.
Kobe Beef Yakiniku Touma in Yokohama will begin serving the lunch-only "Special White Taiwan Ramen" on October 12, 2026, a spice-free second collaboration dish with Michelin-starred Chef Nishimura.
Women's fashion brand MIESROHE is releasing a water-repellent, multi-way down jacket made with Japanese inner down brand TAION. Priced at ¥49,500 (tax included), pre-orders open October 21 and in-store sales start November 18.
The 2nd delivery of MODMNT's 2026 Fall/Winter Collection centers on down wear that reinterprets outdoor and military functional clothing, and goes on sale on October 16, 2026.
A 1/6 scale completed figure of Iroha Isshiki ("Original Ver.") from "My Youth Romantic Comedy Is Wrong, As I Expected," made by Good Smile Company, is planned for release in October 2027 at a reference price of ¥19,800 (tax included).
The sixth consecutive collaboration between Shiga-based outdoor brand NANGA and winter sandal brand SUBU goes on sale October 9, 2026 at NANGA retailers, with a new camouflage-style MOUNTAIN PIXELATE WINTER SANDAL joining the lineup.
Momiji, the Dragon Shrine Maiden from Koei Tecmo's NINJA GAIDEN series, is now available for pre-order at Amiami as a Revoltech Amazing Yamaguchi figure. The reference price is ¥12,100 (tax included), with a scheduled release in June 2027.
Prime 1 Studio's Ultimate Museum Masterline series adds the Batman "Advanced Suit" White Ver. (Design By Josh Nizzi), a 50.8cm statue with a chest LED and a removable fabric cape, with pre-orders opening October 9th and release scheduled for February to May 2028.
PYKES PEAK has released the GSS-301, a spikeless golf shoe that combines a hands-free structure with a dial-type lace system. It can be put on without using your hands and comes in five colors at ¥7,980 including tax.
The Cart Titan from the TV anime Attack on Titan joins Kaiyodo's Revoltech Amazing Yamaguchi series as a posable figure, now available for pre-order at AmiAmi. The figure is priced at ¥13,200 (tax included), with release planned for July 2027.
SINN PURETÉ has fully renewed its AG skincare series for the first time in five years. The new AG Concentrate Lotion b (¥4,950) and AG Concentrate Serum b (¥8,800), both tax included, go on early release on October 9, 2026, ahead of a general release on February 2, 2027.
Skechers releases Skechers Garage on October 9, 2026, a kids' sneaker with a clear garage built into the midsole that holds two toy mini cars. It is priced at ¥8,690 (tax included).
The puzzle game Snoopy Drops is holding a PLAZA collaboration event titled "PEANUTS in NYC -The City Has It All!-" from October 9 to October 19, along with a prize campaign for a PLAZA-exclusive SUBWAY SERIES drawstring pouch.
Pre-orders have opened for the physical edition of Starship Troopers: Ultimate Bug War! on Nintendo Switch 2 and PlayStation 5, priced at 6,468 yen (tax included) and scheduled for release on January 28, 2027.
Shobido's SUPIYA hair color gel comes in 30 shades and washes out with shampoo for a one-day hair color change. It goes on sale October 9, 2026 at the official online shop 粧美堂ONLINE STORE for ¥1,320 each (tax included).
Tokyo Age Dorayaki (東京揚げどらやき), a fried take on the classic Japanese sweet, opens its first franchise store inside Kyobashi Station in Osaka from October 13 to 16, 2026, with the new signature item Meibutsu Kinako Mamire.
Italian chocolate brand Venchi will release two new gelato flavors, Chocoviar Nougatine and Chocoviar Mango, at its stores across Japan on October 14, 2026, along with takeout gelato packs that can include the new flavors.
yaso, a fragrance brand based in Chino, Nagano Prefecture, released the Aroma Room Mist Autumn Scent in September 2026 as the newest item in its Seasonal Fragrance -SIKI- line of seasonal scents. The 50 ml room mist costs ¥4,400 (tax included).
A seasonal Yatsugatake Sweet Potato butter sandwich made with pesticide-free Silk Sweet sweet potatoes from Chino, Nagano goes on sale at EMMA's FOOD&GROCERY on October 10, 2026 for ¥490 (tax included).
212 KITCHEN STORE is releasing a limited Gremlins collection themed around retro, pop cinema art, spanning kitchen tools, tableware, lunch goods, fabrics, and accessories. It goes on sale at the official online store on October 8 and at stores nationwide on October 10.
At the food event & Chocolat et Créations in Nihonbashi, Tokyo, from October 10 to 12, 2026, a cookie tin made with ingredients from three long-established Nihonbashi companies and tablet chocolates from Taiwan's ORIGIN will go on sale in limited quantities.
Armani/Dolci's Autumn 2026 Collection arrives on October 9 at Armani/Dolci Ginza and Armani/Caffè Omotesando, with two limited-time dragée flavors in 100 g tins.
Audemars Piguet will unveil new 37mm and 41mm Royal Oak Automatic models in October 2026, with 18K pink gold cases and bracelets and bezels set with green tsavorites and yellow sapphires.
A BATHING APE® and Crocs release the BAPE® X CROCS ECHO 2 in BLACK and PURE WHITE, on sale from October 3, 2026 for ¥16,500 (tax included).
BAYFLOW, ALAND, and PAGEBOY have released Harry Potter collaboration items, on sale since September 10, 2026 at each brand's stores and on the official online store and ST.
Volume 1 of the dark fantasy manga BRAIN ALIVE, written by Rafal Jaki and illustrated by MACHINE GAMU, goes on sale on Monday, December 7, 2026, priced at ¥979 including tax.
Calbee's Kataage Potato Takumi Hokkaido Golden Butter Flavor, made with butter produced in Hokkaido, will be sold for a limited time at convenience stores nationwide from October 19, 2026.
Designed by Jonathan Anderson, the Dior Ribbon sneakers add a new silhouette to the maison's lineup, debuting in beige and black, with new Cruise 2027 Collection variations in bouclé denim and sheepskin.
A new Sagara Embroidery Multi Pouch with Disney and Pixar characters from The Little Mermaid, Big Hero 6, Lilo & Stitch, Toy Story, and Zootopia goes on sale in late October for ¥2,530 (tax included) at retail stores nationwide.
ENFÖLD is holding a pop-up store on the 2nd floor of Isetan Shinjuku's Main Building from October 7 to 13, featuring sustainable limited items made from leftover fabric, the archetype collection, and collaboration items.
Garmin Japan's new ultra-endurance GPS watch Enduro 4 goes on sale October 22, 2026 for ¥138,000 (tax included), with solar charging, about 320 hours of GPS activity recording and a weight of just 66 g.
Reservations for The Premium Bitter Caramel Rum Ball, a six-piece box of rum-infused chocolate sweets priced at ¥5,400, are open at GENDY Ginza ahead of its November 1, 2026 release.
To mark the 10th anniversary of KAMIHIME PROJECT, a limited wristwatch is open for order at FanFunMARKET through October 28. Priced at ¥35,200 with tax, it comes with a character message card and is limited to 300 serial-numbered pieces.
Takamatsu-based bag maker Kawanishi Kaban launches the Dual Key Case book, a one-piece leather key case that opens like a book, priced at ¥22,900 (tax included) and on sale from October 10, 2026.
The new casual game KERORO GUNSO☆ Hachamecha TV Show will be released on December 9, 2026, Sgt. Frog's birthday, for Nintendo Switch and Steam. A Steam demo featuring 3 types of mini-games across 25 stages is available now.
Kikusui Shuzo's seasonal nigori sake "Gorohachi," made with 100% Niigata-grown rice, begins shipping nationwide on Tuesday, October 13, 2026. It is a seasonal brew available only while supplies last.
Komoro Distillery will start selling its first single malt Japanese whisky, "KOMORO ORIGIN," on November 7, 2026, limited to 4,000 bottles in the initial release. The distillery has also announced the bottle design and a First Release Week running from November 7 to 15.
From October 1 to 31, 2026, KURAMAE CANNELÉ in Kuramae, Tokyo, sells its Halloween-limited Obake Package Canelé at the main store and the Ecute Ueno branch, where a Black Cat Package Canelé debuts.
La Maison du Chocolat's 2026 Christmas Collection "Vertiges" brings a chocolate chandelier art piece, a bouchée, an advent calendar, and coffrets, with sales of the coffrets planned from November 2.
Two lifestyle models from Mammut's 2026 autumn/winter DRY DOWN collection, the Roseg 2.0 IN Hooded Jacket and the Floeberg HS Thermo Hooded Coat, go on sale from October 8, combining down warmth and water repellency for city wear.
Baby gift brand MARLMARL releases new autumn/winter 2026 items, including a long-use blouson coat, a cape coat, a knit with detachable sleeves and a pom-pom knit hat. Available online from October 8 and at directly operated stores from October 9.
The Pastry Shop inside Meiji Kinenkan in Minato, Tokyo has a new autumn-limited cake called L'Automne, available from Monday, October 5, 2026. Made to taste like a hojicha latte, it costs ¥864 (tax included) for takeout.
Kenelephant will release the mojojojo Round Face Pouch Mono Ver., a monochrome capsule toy pouch in four designs (bird, bear, rabbit, and cat) at ¥500 each, exclusively at its directly operated stores in early November 2026.
Museum Box, an online shop for museum merchandise from around the world, will take pre-orders from 9:00 PM on October 9, 2026 for a collection of Getty Museum Store goods, including jewelry, a scarf, and a folding fan inspired by Van Gogh's Irises. Pre-orders run for two days only, until 9:00 PM on October 11.
Women's brand emmi will release an exclusive version of the New Balance MT10 sneaker on October 15, 2026. The ¥18,920 (tax included) model features black suede with stone pink details.
Starting Friday, October 16, 2026, seven Nicolai Bergmann Flowers & Design stores are releasing flower boxes designed for each store's neighborhood, with the Fukuoka store starting pre-sale on October 9. Fresh flower boxes are ¥7,700 and preserved flower boxes ¥18,700, both tax included.
Starting October 8, 2026, Peak Design Tokyo in Ginza sells three new colors, Eclipse, Lapis, and Stone, for the City Sling 2L and City Backpack 22L from the City Line series, available only at the store in Japan.
Sigma's APS-C high-magnification zoom lens, the 16-300mm F3.5-6.7 DC OS | Contemporary, is coming to Nikon Z mount cameras on Thursday, November 5, 2026.
Sigma's new 50-120mm F2.8 DC OS | Contemporary is an APS-C telephoto zoom covering 75-180mm in 35mm equivalent, arriving October 22, 2026 for Sony E, Fujifilm X, and Canon RF mounts.
Siroca's renewed heater-equipped blender "Ouchi Chef Blender" (おうちシェフブレンダー) goes on sale on November 1, 2026 at ¥19,800 (tax included), with a revised cutter and internal structure for smoother results and a recipe book of 83 recipes.
A carry case with Suica Penguin design details and a bundled limited-design plush goes on limited-quantity pre-order at the TRAINIART JRE MALL Store from 10:00 AM on October 9, 2026, priced at ¥29,700 (tax included).
Special 25th anniversary goods made with Swarovski® crystals, including a Mickey Mouse and Minnie Mouse plush set, a headband, and jewelry, go on sale from November 25 at Tokyo DisneySea.
From November 5, 2026, Tokyo Dome Hotel's Super Dining "Rilassa" takes reservations for five Christmas cakes, including the new Fraisier de Noël, plus a beef fillet main dish. Reserve by November 30 for 10% off, or 15% off when booking both.
VATEN F, a rice-fermented drink made without pressing or filtering its raw materials, goes on sale on Thursday, October 8, and provides dietary fiber alongside amino acids, citric acid and polyphenols.
Weleda's new Skin Food Shower Cream, made with the brand's four-botanical Skin Food Phyto Infusion and organic sunflower seed oil, went on sale on October 8, 2026.
WILDSIDE, the conceptual project from Yohji Yamamoto Inc., is releasing cotton canvas sneakers made with MOONSTAR's FINE VULCANIZED line. They go on sale on October 14, 2026, online and at three stores in Osaka and Tokyo.
The British lifestyle brand William Morris At Home, an official partner of the William Morris Gallery, arrives in Japan with a bath and body care line, on sale early at Hankyu Umeda's British Fair 2026 from October 14 and generally from October 20.
woofie, a sweets brand from Sucrey, will release a limited-time Millefeuille [Caramel & Almond] on October 9, 2026, with crisp pie layers and salty caramel cream, sold only at its イイトルミネ新宿 store.
Afternoon Tea LIVING is releasing its Afternoon Tea Christmas 2026 collection from October 21, 2026, at stores nationwide and the official online store, featuring Christmas trees in green and red, wreaths, and snow globes.
AMNIBUS, an online shop for original anime and manga goods, began accepting orders on September 30 for two trading items from the TV anime Ascendance of a Bookworm: Adopted Daughter of an Archduke, the Ani-Art Acrylic Stands and Ani-Art Acrylic Cards, each in eight designs.
Di Classe's new Auro siwawashi pendant lamp uses Karasuyama Washi wrinkled by hand to create soft light and deep shadows. It goes on sale October 7, 2026 for ¥60,500 (tax included, with an incandescent bulb).
Alter's Azur Lane Bremerton 1/7 scale finished figure is listed at AmiAmi with an AmiAmi-exclusive A2 clear poster. The reference price is 34,980 yen (tax included), with release planned for December 2027.
Belluna Online Store has released seven relaxed-fit track jackets and sweatshirts featuring Disney characters such as Mickey Mouse, Minnie Mouse, Winnie the Pooh, and Toy Story 5 characters, priced from ¥2,480 to ¥3,980.
BIRTHDAY BAR's ShinQs store inside Shibuya Hikarie will sell HikariELF collaboration goods from November 5 to December 25, 2026, with reservations open from October 7 through November 4.
Mail-order sales of the Blue Archive POP UP STORE 2026 in Kotobukiya goods, themed "Blue Sea and White Shirts," began on the Maji-Get (マジゲット) online store at 12:00 PM on October 7, 2026, with every item made to order and a random postcard bonus.
A metal card collection called Neon Collection, featuring neon-style designs and hologram-finished rare versions, is coming from TV anime Bungo Stray Dogs, with pre-orders open and a release scheduled for around mid-December 2026.
To celebrate its first anniversary, Caption by Hyatt Kabutocho Tokyo is selling GRATEFUL RED, a red shiso IPA co-developed with Nihonbashi Kabutocho brewery BALDYS GOOD BEER, alongside an anniversary burger and a special stay plan.
Cath Kidston will reissue five archive prints picked from fan requests gathered on social media, with day bags, totes and more on sale from October 23 and a pre-sale at Hankyu Umeda from October 14.
Korean skincare brand celimax will begin offline sales of its Real Noni series, a hydrating serum and a foaming cleanser, at variety stores and drugstores across Japan from October 12, 2026.
Inspired by Coach's popular cherry bag charm, the new "Coach Cherry Parfum" goes on sale October 7, 2026 (Wednesday), pairing a fruity floral scent with a deep red bottle topped with a gold cherry charm.
A new Happy Kuji lottery, Disney Christmas Ornament Kuji 2026, features Mickey & Friends and characters from popular films in red party outfits, with sales scheduled to start at 10:00 AM on November 7, 2026 exclusively at FamilyMart.
Pre-orders for the first wave of goods marking the 20th anniversary of the serialization of Fairy Tail opened on October 7, 2026, with shipping scheduled for late November 2026.
Garmin's flagship golf GPS watch, the Approach S72, comes in 47mm and 43mm sizes for ¥128,000 (tax included). Pre-orders for the 47mm open October 15, 2026, with sales starting October 22 and the 43mm following in early November.
A Gianvito Rossi pop-up store focused on the Fall/Winter 2026 collection runs from October 7 to 20, 2026 at Hankyu Umeda Main Store, with the new MAYFAIR series on sale ahead of other stores.
Sanyodo's new Kaiun! Pouch capsule toys come in six types of cute pouches with playful expressions and go on sale in stages from October 13, 2026.
KEEN's JASPER ZIONIC hybrid shoe, which pairs the JASPER design with the ZIONIC sole, is on sale in four exclusive colors at OSHMAN'S stores and its official online store. In Japan, these items are handled only by OSHMAN'S.
Margaret Howell's collaboration collection with Mackintosh offers waterproof, windproof coats and blousons made with the modern material RAINTEC®. It goes on sale October 7 at MARGARET HOWELL stores and the mix.tokyo online shop.
Mercedes-Benz Parfum's new women's fragrance "I AM MERCEDES Eau de Parfum," built around orange blossom and inspired by the women who shaped the brand's history, goes on sale on October 7, 2026.
New Miffy items with a sweet-tart apple scent, a lip balm, a hand care set in a clear pouch and a hot eye mask, will be available in limited quantities from October 8.
MOONSTAR's 810s line releases its fall/winter 2026 new products from October 21. The lineup includes the ORDLY plain-toe shoe at ¥13,200, rebuilt from formal shoes for students and public-sector use, and a new IVORY/BLACK color for the SNOWF winter boot.
MUCHA's Fragrance Body Cream, available in four of the brand's popular scents at ¥2,860 (tax included) for 180 g, goes on sale on October 7, 2026 at all MUCHA stores and the official online store.
The Okkii Animal (おっきいあにまる) Pen Case, shaped like an animal lounging on a desk, comes in four designs and goes on sale nationwide in stages from mid-October 2026 at ¥2,640 including tax.
Natsume-sha will release 'NINJA' on October 15, 2026, a Japanese-English bilingual illustrated guide to the history and culture of the ninja, supervised by Yuji Yamada of Mie University.
Leather product brand objcts.io is releasing the Essential Leather Boston, its first Boston bag, on October 14, 2026. It comes in Large and Medium sizes in black and brown, with a waterproof leather exterior and cushioned handles.
The kitten-themed "CAT Collection" went on sale on October 7th (Wednesday) from PEACH JOHN ROOM and PEACH JOHN BEAUTY, with autumn and winter roomwear in 11 styles plus a beauty lineup in a winter-limited Amber Vanilla scent.
Skater's Pingu lunch drawstring pouch M comes in random packaging, so the design inside stays a surprise until opened. It is priced at ¥1,155 (tax included), with a BOX set of all six designs at ¥6,930 (tax included).
Pocky, now marking its 60th anniversary, adds a limited-time "Share Happy! Package" from Tuesday, October 13, 2026. Fold the perforations on the back and slot in the inner bags to make a shape a group can gather around, developed with the nonprofit Collable.
The Metaryukusu Badge Collection, a line of premium metallic-finish can badges from the TV anime REBORN!, is open for reservations at Animate stores nationwide, the Animate online shop, and Movic's mail-order service, with a release scheduled for around December 25, 2026.
Manns Wine's "Solaris Le Ciel 2025" is a dry wine made by harvesting Shinano Riesling, Chardonnay and Sauvignon Blanc from its company-managed Komoro vineyard on the same day and fermenting them together. It goes on sale October 9 at ¥6,600 (tax included).
Starbucks Reserve® Cafe's new Coffee & Espresso Cream Frappuccino®, made with espresso whip at the bottom and top of the cup, goes on sale October 9, 2026 at six Starbucks Reserve® Cafe locations.
New merchandise from the TV anime Super Psychic Policeman Chojo, featuring official anime illustrations and patrol-themed GraffArt designs, is on sale at eeo Store online from October 2, 2026, with in-store sales at eeo Store Ikebukuro Main Branch from November 6 to 19.
Special goods go on sale November 10 and special menus from November 1, ahead of the "Disney Christmas" event at Tokyo Disneyland and Tokyo DisneySea running November 11 to December 25. The lineup includes Li'l RingRing goods and the debut of "Jolly Food Plaza."
ERRA, a new line directed by fashion directors Keiji Kaneko and Daisuke Genma, goes on sale at the concept store V.A. and its online store on October 10, 2026, with a first collection of two shirts, a tee set, a cap and a sweatshirt.
Plush toys and clear multi cases featuring Satan, Mammon, Leviathan, and Beelzebub from the game What in HELL is Bad? are available for pre-order from October 4, 2026, with a random mini illustration card as a bonus.
Acrylic figures of 106 characters from "White Cat Project NEW WORLD'S" went on sale on October 7, 2026 at the アプリスタイル official shop. The first and second waves are priced at ¥2,980 each, tax included, with shipping charged separately.
A collaboration between the TV anime Yumeiro Patissiere and Karaoke no Tetsujin runs from October 8 to November 23, 2026 at 10 stores, with collaboration drinks, concept rooms, a song challenge, and new Halloween-themed goods featuring newly drawn illustrations.
Afternoon Tea LIVING will release collaboration items with illustrator Yumi Kitagishi on October 28, 2026, with a Christmas lineup of tableware, plush toys and blankets, plus a limited novelty and an original art display.
Afternoon Tea LIVING's popular INITIAL collection gains two new initials, H (HAT) and T (TEA), along with stuffed toy charms of the cat, rabbit and dog from the designs. They go on sale October 7, 2026 at stores and the official online store.
From November 17, 2026, Alain Ducasse Chocolat Paris and Alain Ducasse Biscuit Paris will sell their Provence-inspired Noël Collection at directly operated stores nationwide and on the Online Boutique, featuring a ¥19,440 Calendrier de l'Avent, citrus-and-herb chocolates, stollen and biscuits.
Prime 1 Studio has announced 1/4 scale statues of Guts and Griffith from the manga Berserk, based on Kentaro Miura's volume 34 variant cover artwork. Pre-orders open October 6, with release planned for February to May 2028.
A new limited model of the OCEANUS analog radio-controlled solar watch, the OCW-SG1000MC features a newly developed marble ceramic bezel that evokes the powerful swells of the sea. It goes on sale November 13 at ¥748,000 (tax included), limited to 300 pieces.
The ONE STAR AGED CANVAS IGNT goes on sale on October 13, 2026, pairing 90s One Star details with the fire pattern from the ALL STAR IGNT in a single Black/Red Flame colorway.
DAIZO, DAISO's official character, debuts as a capsule toy with the Face Pouch Collection (5 designs, ¥400 each) from early October 2026, followed by a BIG plush crane game prize in the fourth week of October.
Dior's Holiday Collection 2026 "Cinnamon Glaze" goes on sale in limited quantities nationwide on October 30, 2026, after an advance release on October 14. It features eyeshadow, lip, cheek, highlighter, and nail items.
Tokyo DisneySea sells Duffy and Friends winter program goods and food souvenirs from November 2, 2026, to January 13, 2027, for a limited time. A special menu at Tokyo DisneySea Hotel MiraCosta, limited-time Disney Resort Line free passes, and a Steiff-produced Duffy for Tokyo DisneySea's 25th anniversary are also part of the lineup.
A limited collection of six cosmetics from Korean beauty brand Etude and the Korean character CHOIGOSIM marks Etude's 15th anniversary in Japan and goes on sale at variety stores and drugstores nationwide from November 1, 2026.
GARRACK's Puella Magi Madoka Magica smartwatches (6 models, ¥10,890 each) go on sale on October 30, 2026, and the ring watches (5 models, ¥16,500 each) on December 11, with reservations opening on October 9.
The second gelato pique collaboration with Sanrio characters, GELATO PIQUE ♡ Sanrio characters, goes on sale October 28, 2026, at GELATO PIQUE LIMITED CONCEPT STORE locations in Sapporo, Ginza, Nagoya, Umeda and Fukuoka, with sanrio house stores and online stores also carrying the collection.
GU-PITA, the nutrition-adjusted snack series now in its 30th year, goes on sale in limited-edition packages featuring four San-X characters from November 16, 2026, at drugstores, variety shops and mass retailers across Japan.
HAGOOGI's rechargeable electric hot water bottle comes in three character designs, a calico cat, a gray rabbit and a brown-and-black cat, and includes a shoulder strap and a removable cover.
Paper & Mood, a new lineup of letter paper, mini envelopes and stickers from Nihon Hallmark, goes on sale on October 13, 2026, with Paper Packs at ¥660 and Sticker Packs at ¥528 (tax included).
Orders have opened on AMNIBUS, an online shop for original anime and manga goods, for six High School DxD HERO items, including trading acrylic stands and trading acrylic cards.
Kirin Nama-cha Jukusei, a new bottled green tea made with aged tea leaves, goes on sale across Japan on Tuesday, October 13, 2026, together with a renewed Hoji Sencha and the new Caffeine Free.
Kids' fashion brand BREEZE releases a collaboration collection with the picture-book series Kobito Zukan on Friday, October 9, 2026, at BREEZE stores and its online store.
Suntory's Kudamono Torys Can Apple Highball is a limited-time release arriving across Japan on December 1, 2026. The 350ml, 5% ABV can is priced at ¥189 excluding tax.
Lawson-exclusive Disney shopping collection vol.5 brings Zootopia acrylic charms and stickers to stores from October 13, 2026, priced at ¥550 to ¥660 with tax, while supplies last.
GROOVE X's family robot LOVOT gets a ghost-themed knit basewear made in collaboration with FRGMT. The FRGMT GHOST KNIT comes in black and white and goes on sale on October 9, 2026, for ¥15,980 (tax included).
MARY QUANT, THEATRE PRODUCTS and PUBLUX have teamed up on a bag series of five exclusive designs priced from ¥8,800 (tax included), sold online and at all FREAK'S STORE locations.
An online kuji lottery with newly drawn mini character illustrations from the TV anime Mob Psycho 100 III goes on sale from October 18, 2026, for ¥880 per draw, online and at participating stores.
Moleskine's second collaboration with Peanuts™ goes on sale on October 6, 2026, with Snoopy-inspired notebooks, a diary, pins and stickers, followed by The Mini and a writing set in late October.
NAGAHAMA DISTILLERY in Nagahama, Shiga, releases AMAHANYAN World Blended Mizunara Cask Blend, its third collaboration with Hikone's mascot Hikonyan, on Tuesday, October 20, 2026.
Gel nail brand Naimy (ネイミィ) now sells base and top gels, color gels, clear gels and paint gels for self gel nails at Seria stores nationwide, with every item priced at ¥110 (tax included).
Nina at The Ritz-Carlton, Tokyo, the patisserie led by World's Pastry Chef 2024 Nina Métayer, takes reservations from October 5, 2026 for five Christmas cakes, individual sweets and galette des rois, alongside the hotel's Christmas takeout menu, Japanese hors d'oeuvre and osechi.
Chiba confectionery shop Okashi no Taiyo is selling its Halloween Bar Baum again, rice-flour baumkuchen on a stick made to look like an ice pop. Two new designs join the lineup, and an online-only gift box is limited to 20 boxes.
The series "The Otome Heroine's Fight for Survival," which has passed 900,000 copies in total including e-books, will air as a TV anime in July 2027, with Fuka Izumi cast as Aria.
Collaboration goods from PATLABOR THE MOBILE POLICE and illustrator tree13 have been announced. tree13 has drawn a new illustration of Noa Izumi and the Ingram under the supervision of Yutaka Izubuchi and Akemi Takada, and the lineup and sales details will follow.
The 10th installment of The Prince of Tennis II character fragrances, seven scents at ¥7,200 each (excluding tax), opens for online reservations on October 6, 2026, and goes on sale at primaniacs stores on December 22, 2026.
Nijigen COSPA is releasing acrylic stands of Lilisa Suzunomiya and Otoha Kurogane in newly drawn "Bondage Costume Ver." illustrations from "Rock Is a Lady's Modesty," priced at ¥1,650 each and planned for early December 2026, with the standard pre-order period running through October 25, 2026.
Samansa Mos2 will release five new autumn items in its SA Embroidery series on October 9, 2026, including a pintuck dress, gathered-hem pants, and scalloped knitwear, at stores nationwide and online.
DARTSHIVE opens reservations on October 6, 2026 at 4:00 PM for 13 brass dart sets designed with Sanrio Characters such as Hello Kitty, Cinnamoroll, and Kuromi, with sales starting October 16, 2026 at ¥4,620 each.
Starbucks Japan's Halloween season starts October 9, 2026, with the Blackberry Yogurt Frappuccino® in Black Ears and White Ears versions and a black Matcha Anko Butter Chocolate Scone Sandwich, plus a hunt for the hidden Phantom Purple Cat in stores and on X.
A limited-edition tea latte blending black tea, oolong and jasmine with the fruity aroma of apricot and creamy milk goes on sale at Seven-Eleven and other stores across Japan from October 13.
Suntory is launching two winter-limited chuhai, one made with Wakayama mikan and one with Tokushima yuzu, using its "-196°C Manufacturing Method." They go on sale nationwide in Japan on December 1, 2026.
Tachibana E Shuhan's Super Luck Whisky Mikuji, a whisky lottery limited to 466 draws at ¥6,980 each with free shipping, began taking reservations on October 6, 2026, with Hakushu 18 Year Limited Edition in the lineup.
New original goods from the TV anime Super Psychic Policeman Chojo, including trading funny-face stickers and trading can badges, go up for pre-order at Anique Shop on October 23, 2026, with a random bonus bromide for every ¥2,200 (tax included) spent on eligible products.
T-fal's compact Blend Up Essential blender, with a six-blade stainless steel blade, five one-touch auto programs and a tumbler cap, goes on sale in November 2026 at a reference price of ¥15,900.
toroa, a sweets brand in the Best Otoriyose Awards Hall of Fame, began selling two Mini Gift Box sets of its Chocolate-Packed Cookies on October 3. The boxes cost ¥2,250 and ¥2,600 (tax included), each holds six cookies in three flavors, and one also includes two individually wrapped toroaTea packets.
Skater is selling a five-item lunch series decorated with Toy Story pixel art, including a lunch box, seal boxes, a combo cutlery set, and two stainless mug bottles, priced from ¥990 (tax included).
Toyotomi's convection kerosene stoves "Classic (CL-N25)" and "Moon Lighter (ML-N25)" go on sale at 12:00 PM on October 6, 2026, at its official online store, priced at ¥38,500 and ¥35,200 including tax.
Patisserie Yu Sasage in Tokyo's Setagaya releases the Soy Brownie (¥302) and Soy Boule de Neige Chocolat (¥702), made with ULTORA soy protein cocoa flavor, for a limited time starting October 9, 2026, in the first collaboration of ULTORA CRAFT / LAB.
A new flavor of the Hazy IPA co-developed by Seven-Eleven Japan and Yo-Ho Brewing goes on sale at 7-Eleven stores nationwide from October 13, in limited quantities. Made with New Zealand hops, it offers a refreshing aroma reminiscent of white grapes.
A pop-up store marking the first anniversary of the theatrical film Zombie Land Saga Yumeginga Paradise opens at AKIHABARA Gamers Main Store on October 24, 2026, then moves on to Yume Town Saga, Sendai, Namba, Nagoya, and Hakata with new illustrated goods and online orders.
Alessi's new "Itsumo Pet Yunoki Ware" series, designed by Naoto Fukasawa, offers water bowls, food bowls and food mats for cats and dogs. It goes on early release at the ALESSI JAPAN official online store on October 5, 2026, and at ALESSI STORE TOKYO on October 9, 2026.
atmoscon 2026, an urban culture festival combining sneakers, music, fashion and art, takes place October 31 and November 1, 2026, at Shinjuku Sumitomo Building, with early-release items and additional live acts now announced.
Authent Hotel Otaru has started taking online reservations for its Christmas-season stollen, sold since 1999. The lineup includes the Original Stollen and the Premium Stollen made with fermented butter from Akaigawa Village.
Kumesen Shuzo's Bikkuriman collaboration whisky goes on sale October 19, 2026, for ¥5,500 including tax. Each bottle comes with a Pukkuriman Sticker, the first three-dimensional puffy sticker in Bikkuriman history.
FamilyMart-exclusive TV anime "Blue Box" goods, the Pola Shot Collection and Trading Acrylic Keychain featuring newly drawn illustrations of Chinatsu playing sports other than basketball, go on sale at about 1,500 stores nationwide on October 8, 2026.
Clarins will release the holiday-limited Clarins Precious La Crème Coffret from its flagship Clarins Precious age care series on November 13, 2026, with online pre-sale from November 5. The ¥50,600 (tax included) set is limited in quantity and includes a full-size cream, a lotion, and an eye cream.
AMNIBUS, an online shop for original anime and manga goods, has opened pre-orders for eight Date A Live V products in the Aure Glass series, including trading acrylic cards, glitter can badges, compact clear cards, foil-stamped cards, and an acrylic stand clock.
Fashion brand equalment (イコールメント) marks its 3rd anniversary with a new collection at a pop-up store in RAYARD MIYASHITA PARK North 2F, THE [ ] STORE, open to the public from October 7 to October 13, 2026.
Customers who pre-order The Legend of Zelda: Ocarina of Time for Nintendo Switch 2 at GEO shops or the GEO Online Store receive an exclusive Double Acrylic Charm. The game is scheduled for release on November 5, 2026.
Italian luxury maison Gianvito Rossi is holding a limited-time pop-up at Hankyu Umeda Main Store from October 7 to 20, 2026, featuring its Fall/Winter 2026 collection with the theme "Winter Garden" and offering the new rhinestone-embellished MAYFAIR series ahead of other stores.
Gofun Nail, the water-based nail polish from Kyoto pigment shop Uebaeso, adds two new colors on October 15, 2026 — Tsuyuichii and the returning Kanhizakura — at ¥1,452 each for 10 mL.
To mark Hands' 50th anniversary, the HANDS×HANGYODON collaboration runs from October 10 to November 12, 2026 at Hands stores and the online store, with limited-edition goods, an original shopper, a novelty sticker, in-store BGM, and a photo session at Hands Shinjuku.
Prizes from Hidy!Rascal, a new brand of Rascal the Raccoon, will arrive in stages at amusement facilities and online crane games from October 2026, including a folding table, a pass case with reel, and a bath set.
HIMEHINA's EP "VAMPY" goes on sale on November 27, 2026. The title track, written as the tie-in song for the new short anime project DemVAMPS, debuted live on October 4, and reservations are open now.
AMNIBUS, an online shop for original anime and manga goods, has opened orders for four Hinaringo items - trading can badges, a motif pattern tote bag, a chibi character acrylic stand set and a program logo die-cut sticker.
pTa.shop has added 10 sweatshirt designs to its Iwanami Shoten collection, using the cover colors of 『岩波文庫』 and 『岩波新書』 plus the arabesque pattern from the paperback covers. On sale since September 17, 2026 at ¥8,800 (tax included).
Launer London joins the first half of British Fair 2026 at Hankyu Umeda Main Store from October 7 to 12, 2026, taking orders for the QE II model that celebrates the 100th anniversary of Queen Elizabeth II's birth.
Love Liner is releasing the limited-edition "Sheer Collection" of pencil eyeliners in three sheer shades, including two real mucosa colors designed for lower-lash-line makeup, in limited quantities in stages from early October.
LUNA EARTH ONLINE has added autumn-colored scrunchies, simple gold and silver accessories and earring catches to its lineup, with new items released on Thursday, October 1. Prices range from ¥110 to ¥1,430 (tax included).
New merchandise for the TV anime Magical Girl Raising Project: Restart, including trading can badges, trading stickers, acrylic stands, acrylic art and a rubber mat, is open for pre-order from October 5 to October 22, 2026 via Gets Oshi Mart.
Finnish design house Marimekko introduces new Unikko and Tiiliskivi home items in elegant pink and terracotta tones, going on sale in stages from October 9, 2026 at Marimekko stores nationwide and online stores.
A survey of 302 buyers of the MISSHA M PRO BLACK MESH CUSHION [Semi-Matte] found 97.0% satisfaction with the overall finish, and a white-quilted second model goes on sale on October 19, 2026.
A free demo of the PC superhero physics sandbox game MOLTYN, which supports Japanese and eight other languages, becomes available on Steam on October 6, 2026 at 10:00 PM (JST), ahead of its appearance at Steam Next Fest and an Early Access launch planned for November 12.
Preorders for the limited-quantity Paris-Brest Pistachio Apricot open on October 9, 2026 at the Mr. CHEESECAKE official online store, with two limited cheesecake flavors available as sets during the preorder period.
New Era's latest "NEW ERA SNOWBOARDING" collection for the 2026-27 season, with snow jackets, snow pants, a pullover hoodie, socks and gloves, goes on sale in stages from October 8 (Thursday) at New Era stores and the official online store.
The New PANTY & STOCKING with GARTERBELT Halloween Kuji, an online lottery of original goods with newly drawn Halloween-themed illustrations, goes on sale on Kujibikido at 12:00 PM on October 13, 2026, for ¥770 per draw.
Nitori's Mochi Mochi Cushion series has passed 4.9 million units sold in total. Two new food-shaped cushions, a waffle and a taiyaki, are now on sale at select Nitori stores and on Nitori Net.
Three PENON "Touch Me! Art Magnets" based on works by Van Gogh, Manet and Cross are sold at ¥900 each (tax included), exclusively at the special exhibition shop of "Van Gogh and the Impressionists" at Nagoya City Art Museum, running from September 19 to November 29, 2026.
The palm-sized genuine leather mini wallet "ポトレ プレミアム" (about 90 mm wide by 95 mm high) from the Osaka-based leather goods brand 新進工房 will be sold on the support-purchase service Makuake. It opens to show bills, cards and coins from one direction, and holds up to 12 bills, 8 cards and 15 coins.
New Project SEKAI COLORFUL STAGE! feat. Hatsune Miku merchandise, including acrylic stands, a greeting card collection and mini pouches, goes on sale at Animate stores nationwide on October 13, 2026, alongside a fair offering a clear bookmark bonus through November 8.
On September 18, 2026, pTa.shop began selling three new T-shirt designs based on the work of Niigata-based illustrator Ryotaro Sato (サトウリョウタロウ). The T-shirts cost ¥4,950 (tax included) and come in sizes S to XXL.
A limited-time Mazemaze Sweets flavor made with Furano melon sauce, milk and warabimochi goes on sale at Seven-Eleven stores in Hokkaido in phases from October 6.
Orders have opened for SHIGLIA, an NFC-equipped AR card made with 30 VTubers that brings a favorite VTuber's illustration onto a smartphone screen when held over it, with the order period running from October 2 to October 14.
SHIRO's ZERO COLLECTION FRAGRANCE introduces four limited-quantity hair care items, including the brand's first Satin Oil, made from ingredients and containers that had been left in the warehouse. Member advance reservations start October 6, with sales from October 8, 2026.
Merchandise featuring newly drawn illustrations from the TV anime Shugo Chara!, themed around Heisei-era retro, is open for pre-order from October 5, 2026 at 12:00 PM to October 22, 2026 at 12:00 PM, with can badges, print club-style stickers, feature-phone-style keychains, acrylic stands, and acrylic art.
Sunkist 100% Apple, Grape and Orange Blend juices will appear in limited-edition packages featuring Disney's Mickey & Friends, a first for a Sunkist beverage in Japan, rolling out nationwide in limited quantities from the week of Monday, October 12.
TISSOT has announced the new Supersport NBA watch, featuring a sandblasted steel case, a monochrome gray design, and basketball-inspired details such as a 24-second bezel and an NBA logo on the seconds hand. It is priced at ¥77,000 (tax included).
Wahei Freiz is adding the IH-compatible Almonde Light Two-Flavor Pot 30 cm, a divided pot that cooks two different flavors at once, to its Almonde Light series, with sales starting in October 2026.
A book on pattern-free plant embroidery by Veriteco 浅田真理子 was released on October 5, 2026, covering plant dyeing, tracing leaves and flowers onto fabric, stitching, and arranging the finished pieces, priced at ¥2,200 including tax.
A set of 100 Winnie the Pooh mascot prize items marking 100 years since the character's original debut will roll out from October 9, 2026 at Molly Fantasy, PALO, and the online crane game Molly Online, alongside a trading card giveaway and an SNS campaign.
Four collaboration helmets featuring Juri, Cammy, Gouki, and Ken open for orders in Japan on October 2, 2026, priced at ¥47,300 (tax included) each, with deliveries from December.
Aster, the chuhai series whose Fukushima Momo won the top prize at the World Premix Awards 2026, adds a new flavor made with straight juice from Yamagata-grown La France pears.
BABKA cadabra, a babka specialty shop in Kyoto's Shimogamo area, turns one on October 4, 2026. To celebrate, it is releasing six palm-sized Babka Cube flavors at ¥486 each (tax included) and offering a limited-edition anniversary tumbler with purchases of ¥2,500 or more while supplies last.
BAPE and Crocs team up again for two MULTI CAMO styles in BLACK and WHITE, going on sale October 3, 2026 for ¥16,500 each (tax included).
The 7th collection in San-X's BASIC RILAKKUMA series, "KNIT SELECTION," adds the warmth of knit to plushies and everyday goods such as pouches, bags, and a binder. It goes on sale at retailers and online shops nationwide from around early November 2026.
Burberry Beauty releases its Festive Collection in limited quantities from November 4, 2026, with a four-shade Eye Quad palette and Outdoor Blush in Golden Burberry Check compacts, plus three holiday-limited fragrance gift sets.
Caramel sweets specialty shop CARAMER is holding its first pop-up at Yamakataya Kagoshima from October 7 to October 13, 2026, featuring the new CARAMER Sand Maron Cassis alongside its signature CARAMER Sand.
Clarins' Holiday Collection 2026, themed "Glow bigger. Gift better," adds two limited-quantity holiday sets that come with original pouches. They go on sale on November 13, 2026, with online pre-sale from November 5.
Artist Daisuke Kondo's first art book, "magic power mystery zone," goes on sale November 20 (Friday), 2026, collecting about 270 works across 272 pages, with a foil-stamped cover whose gradient differs from copy to copy.
The popular office chair Alien Chair Pro is being updated to the Alien Chair Pro 2.0 with a 4D headrest and highly durable mesh, with pre-orders opening around 6:00 PM on October 5, 2026.
Flora Notis JILL STUART's 2026 Holiday Collection, themed "Starlit Garden" with a fruity floral musk scent, goes on sale on October 30, with reservations open from October 2 at the official online shop and stores.
Fujiya's "Princess Kirakira Seal Gummy" is a tray gummy themed on "Disney Princess," with peach and grape flavors and one hologram sticker in each pack. It goes on sale nationwide on Tuesday, October 6, 2026.
Gakken Stayful's Clear Roll Sticker (クリアロールステッカー) is getting 10 new designs created with 10 popular creators on the theme "Dogs, Cats, and Sometimes Bears." They are scheduled to go on sale on January 20, 2027.
The official licensed "Color Variation Series" featuring HONOHON, the mascot of the 20th Asian Games Aichi-Nagoya 2026, includes key charms, ballpoint pens and sticky notes, and is on sale at a pop-up shop running through October 4, 2026.
The unisex jewelry brand JAM HOME MADE has added a ring and pierced earrings made of hollow Silver 925 marine chain to its Hollow series. The new items go on sale on October 2, 2026.
The flower gift shop karendo is releasing JOYLY, a new vase series ranging from pop designs such as a strawberry and canned tomatoes to natural styles, at its stores nationwide and online from October 2, 2026.
maison des perles, a brand that makes accessories using French haute couture embroidery, has created Miffy brooches and pins with illustrations by Dick Bruna. Made-to-order sales begin on October 10, 2026.
A new Mamegoma Item Series combining three popular themes with renewed nostalgic art, from secret memos and clear folders to plush toys and mascot charms, goes on sale around early November 2026 in stores and online shops nationwide.
Taiwan-born fragrance brand P.Seven Tea Perfume introduces the Hecha Series, three perfumes combining Japanese tea and Taiwanese tea, developed with Fukujuen's CHA Research Center. Pre-sale starts October 7, 2026 at Salon de Parfum 2026 in Isetan Shinjuku.
Pre-orders have opened at chara-log for the TV anime REBORN! original merchandise "Seated Gaze," featuring newly drawn illustrations of 10 characters in original suit outfits across nine items, with shipping planned for January 2027.
The first merchandise for Yonayonaporopo, the new San-X character that debuted on July 9, 2026, goes on sale from around early November, with stationery, plush toys, pouches, and more.
Sankt Gallen Brewery's Apple Cinnamon Ale, made with upcycled blemished apples from Ina, Nagano, goes on sale on October 8, 2026 for the autumn and winter season, with a Halloween label sold through the end of October.
Skechers releases the SKECHERS AERO Elite, its first super shoe developed for racing and the flagship of the SKECHERS AERO series, on October 2, 2026. It is designed for everything from 5K speed races to full marathons.
A limited-edition autumn cookie tin holding seven kinds of cookies, including a squirrel peanut cookie and an acorn cocoa cookie, goes on sale at the snaq.me Online Store on October 1, 2026, from ¥3,280 (tax included) during the early-bird period.
Sonic the Hedgehog Arita Ware "Infinite Blue," limited to 50 pieces worldwide at 1,000,000 yen each (tax included), goes on sale from October 9, 2026, with an on-site sale at SONIC the Exhibition in Ikebukuro PARCO and an online lottery.
Gundam apparel shop STRICT-G is adding three autumn items to its NEW YARK series, including a T-shirt, a long-sleeve T-shirt, and a coach jacket. Pre-orders open October 2 at Premium Bandai, with in-store sales starting October 10.
New Sumikkogurashi goods themed "Sumikko Namainichi" will go on sale from around early November 2026 at retailers and online shops nationwide, with stationery, pouches, bags, plushies and more.
Sword Art Online Chess Collection goods featuring newly drawn illustrations and deformed illustrations go on advance sale at Animega × Sofmap stores and online from October 2 to October 18, 2026.
Starting October 1, 2026, THE ALLEY's autumn-winter menu lets customers choose any of its teas as the base of the Brown Sugar Milk Tea series, alongside the Rich Milk Tea series with chai and honey and a Fruit Tea series with berry, yuzu, and apple.
CAFE@HOME, the vacuum-packed one-drip coffee brand from COFFEE STYLE UCC, releases the Mickey & Minnie Selection on October 2, 2026. Three blends inspired by Mickey Mouse and Minnie Mouse are sold as single cups and in 3, 6 and 9-cup gift boxes.
Movic is taking pre-orders for Ultraman "ぱしゃこれ" Vol. 2, an instant-camera-style collectible line with 37 types + α (9 foil-stamped rare types), planned for release around December 25, 2026.
Tachibana E Shuhan has launched the 159th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
The 5th Yamaga Distillery Festival 2026 takes place on Saturday, November 21, 2026 on the grounds of Yamaga Distillery, with limited-edition whiskies, Yamaga Lantern Dance performances, guided tours, master classes, and food stalls.
Movic is opening pre-orders for ぱしゃこれ, a 48-design line of photo-style collectibles featuring original Yona of the Dawn artwork, with a release planned for around December 19, 2026.
Women's bag brand Y'SACCS and sports equipment maker Mizuno release their first collaboration, a five-bag collection priced from ¥19,800, with sales starting on October 7, 2026.
Pre-orders opened on October 2, 2026 for original merchandise from the TV anime Yumeiro Patissiere using scene stills from the anime, including can badges, acrylic cards, a bromide set, and a sticker sheet, with shipping and release planned for mid-to-late December 2026.
URBAN RESEARCH is releasing an exclusive version of the adidas Originals TOBACCO in a greenish-gray Cinder colorway. Pre-orders open October 6, 2026 at the URBAN RESEARCH ONLINE STORE.
Ayura is releasing the limited-quantity hand cream Aromatic Hand & Nail on October 1, 2026, in two scents for hand and nail care, priced at 2,420 yen (tax included) for 40 g.
A pop-up store for CAP’in GALLERY, a new art toy series from Gashapon, will be held at Park in Park on the South 1F of MIYASHITA PARK from October 2 (Fri) to 4 (Sun), 2026. Admission is free, and items going on sale in October can be bought early.
Cezanne will release the new Watery Tint Lip shade 11 Sakura Latte (660 yen) and the new Tone Filter Highlight shade 03 Filter Matte (693 yen) at select stores from early December 2026.
A special website for ChibiDeco, a line of outfits for plush toys from Bandai Namco Nui, opened on October 1. All 13 types are planned for advance sale at Animate Girls Festival 2026 (AGF2026) on November 7 and 8.
Four character eau de parfum and original goods such as clear files, acrylic stands and multi balms, all featuring new knit dress illustrations from the TV anime You Can't Be in a Rom-Com with Your Childhood Friends!, went on sale on September 30, 2026.
Clarins' Advent Calendar 2026, part of its Holiday Collection themed "Glow bigger. Gift better," goes on sale in limited quantities on November 13, 2026, with online pre-sale from November 5. The ¥18,700 box holds 12 skincare, makeup, and body care items.
Movic is releasing new merchandise celebrating the 25th anniversary of Digimon Tamers, including a framed made-to-order Mistgraph art print, T-shirts, and acrylic stands, with pre-orders now open.
TOP COSME's multi-use hair oil emma emu encantar hair oil, made with 99% naturally derived ingredients, gets a new scent called Blooming Garden. The 100ml bottle goes on sale on October 1, 2026 for ¥3,080 (tax included).
Flower Miffy releases the "Fluffy Wedding Pair Mascot," a set of two Miffy ball-chain mascots dressed as a bride and groom, at its online shop on October 1, 2026 and at stores nationwide on October 9. The online shop is also renewed on October 1 with a new point app.
GRACE CONTINENTAL and Grace Class present their 2026-27 Autumn/Winter collection under the theme "Soft Awakening," the first full-scale collection since welcoming a new brand director. It has been on sale since mid-September 2026.
To mark the 75th anniversary of Fujiya's Milky candy, Green Parks will release eight Peko-chan collaboration items, including a sweatshirt, long tee, bags, and charms, on October 9, 2026. A Peko-chan visit event follows on October 11 at the Ikebukuro Sunshine City store.
Guerlain's 2026 holiday collection, created with Swiss fashion designer Kevin Germanier, includes limited-edition makeup, a 25-gift advent calendar, holiday coffrets and exceptional pieces, with pre-sales of the makeup and advent calendar starting October 1, 2026.
HARIO's Tea & Coffee Maker Mug Greige Plus, a set that adds a matching sliding insulating lid to the strainer mug, goes on sale on October 1, 2026, Coffee Day, through the HARIO official online store for ¥3,300 (tax included).
A chronograph watch marking the 20th anniversary of the TV anime The Melancholy of Haruhi Suzumiya opens for pre-order on the Fulton Japan official online store on October 8, 2026. The Haruhi Suzumiya and Yuki Nagato models are each a special limited production of 2,006 pieces, priced at ¥29,700 (tax included).
From October 1, 2026, Hotel Nikko Princess Kyoto near Shijo Karasuma takes reservations for three Christmas cakes and a stollen. A fourth cake is sold exclusively at Daimaru Kyoto, and the new Coffret de Noël features Amaou strawberries.
From October 1, 2026, Itamae Bar and Choi Oden offer Ultimate Hamo Dashi Seafood Shabu-Shabu, in which fresh seasonal fish such as yellowtail and red sea bream is briefly dipped in hamo broth. It is served at three Tokyo locations for ¥2,750 per person, tax included.
Kameyama has released "Nekasete Taku Koro," a wooden incense burner with a lid that keeps ash from scattering. It costs ¥1,650 (tax included) and is sold at supermarkets, home centers, drugstores, and online shops nationwide.
Global makeup brand KATE will release KATE Lash Burst (NA), a limited-design mascara created in collaboration with the manga Nana, in limited quantities from October 24, 2026. Campaigns offering an original sticker and an acrylic keychain are also planned.
Cosmetic brand Kirei&co. will release "Churu Lip" in four shades and a 4-color eyeshadow palette in three shades at drugstores nationwide from October 5, 2026. Each item is priced at 660 yen (tax included).
The ninth installment of Gakken Sta:ful's Kurahashi Rei Stationery Series, themed around happy moments before bedtime, goes on sale from October 15, 2026. It includes a notebook, memo pad, sticky notes, letter set, stickers, bookmark, and fountain pen.
LAGOM's morning Gel-to-Water Cleanser and evening Micro Foam Cleanser arrive in a fresh, limited-edition yuzu scent, on sale in limited quantities from October 9, 2026.
Lululun's new Hydra CX Mask, formulated with double next-generation CICA ingredients and a black sheet kneaded with binchotan charcoal, goes on sale at drugstores across Japan on October 1, 2026, with a 7-sheet pack priced at ¥880 (tax included).
Kids' fashion brands Lycee mine and b.ROOM have Halloween outfits on sale that work as both costumes and everyday wear, including fluffy cat looks, Heisei-era schoolgirl styles, and ghost, mummy, and skeleton items.
Maison de FLEUR releases its ribbon and faux-fur "PALE WINTER" collection on October 16, 2026 — eight styles of tippets, stoles, earmuffs and gloves, led by the pearl ribbon faux-fur tippet that sold out early last year.
Fresh cream specialty shop Milk will begin selling the Tokyo-exclusive "Milky Busse" on October 2, 2026 at its Kita-Senju and Kichijoji stores and its official online store. A box of 4 costs ¥1,350 (tax included).
MT Metatron's limited-quantity Premium Coffret 2026 brings together seven popular skincare items, including a full-size 30 mL Essential Serum, for ¥13,750 (tax incl.) from November 16, 2026.
Skincare and haircare brand &NAGOMI releases its Horse Oil Hair Oil on October 1, 2026. It combines horse oil produced in Kumamoto Prefecture with macadamia, jojoba, and sunflower seed oils, and can be used on hair, scalp, and body.
Cosmetics brand NEMOHAMO, relaunched on September 1, 2026 as a holistic care brand, is holding its first Kansai pop-up event since the renewal at Hankyu Umeda Main Store from October 7 to 13, 2026, where visitors can try the full lineup.
A collaboration craft beer from ISEKADO and Ninben, "燻しだし" is a Farmhouse Ale brewed with dashi drawn from honkare katsuobushi, and goes on sale Thursday, October 8, 2026.
The fresh-baked cheese tart shop PABLO is selling the limited-time "PABLO mini - Hojicha Mont Blanc" at its Shinsaibashi flagship store from October 1 to October 31, 2026, topped with a hojicha cream made with Kyoto hojicha.
Sneaker brand +diana will release gym training shoes co-developed with three top athletes from the Japan Bodybuilding & Fitness Federation (JBBF) on October 9, 2026. The shoes are priced at ¥26,400 (tax included) and sold at select Diana stores, +diana stores, and the Diana official web shop.
P’s ANDRICHEY, a workwear maker headquartered in Kurashiki, Okayama, launched its official website on October 1, 2026, introducing its brand philosophy and its new brand CYW56. Limited-edition CYW56 models are also now on sale.
Kanro's Puré Gummy is collaborating with Sanrio's Little Twin Stars (Kiki & Lala) for the first time. The limited-time Kiki & Lala Star Puré Charm Maker runs from October 1 to October 31, 2026.
To mark its 27th anniversary, Gothic and Lolita brand Moi-même-Moitié will release "The Eternal Blue Rose Tea Party," a collaboration collection with accessory brand Q-pot. General release begins October 16, 2026 at 6:00 PM on the brand's official online shop.
Ron Herman's 26FW Collection Recommended Styling presents eight fall looks, from check and leopard patterns to layered knits, shirts, and cut-and-sew tops, with item prices.
Royal Copenhagen's Shin-Marunouchi Building store in Tokyo is holding a first-anniversary campaign from October 1 to 29, 2026, featuring store-exclusive items, a hand-painted name service and a special display of the Flora Danica collection.
SECRID's new Palmellato, Pyramid and Serpent leathers bring vegetable-tanned aging, a three-dimensional pyramid pattern and a glossy snake emboss to its Miniwallet and Slimwallet card wallets.
SmartShake Reforce is releasing its Horror Series, a collaboration with Friday the 13th, IT and A Nightmare on Elm Street. Each shaker is priced at ¥3,520 (tax included) and goes on sale at 10:00 AM on October 1, 2026.
To celebrate its 7th anniversary, the Kyoto-born chocolate brand SNOOPY Chocolat releases plush toys of Snoopy's siblings, chocolate pin badges and a leather mascot on October 9, 2026, followed by a Marron chocolate monaka on October 15.
Tokyo-born winter sandal brand SUBU celebrates its 10th anniversary with SUBU DOTS COLLECTION 2026, 10 styles in 22 colors priced from ¥9,900 to ¥14,300, with reservations starting October 2 and release on October 9.
sunal's Pre-Wash Scalp Serum, a pre-shampoo product that dissolves buildup without rubbing while repairing hair with 3% hematin, goes on early release on October 1, 2026, for 3,580 yen (tax included).
Time Slip Beer, a beer that first appeared in a novel set in the Edo period, has been brewed in real life by ORYZAE BREWING in Wakayama Prefecture. The rice, koji, and hops wild ale goes on sale on October 1, 2026, with only 300 bottles available.
Beauty brand to/one's second Hello Kitty collaboration, a limited holiday collection of eye palettes, a cheek and highlight palette, a lip gloss, and a hand cream, goes on sale from November 1, with pre-orders opening October 23.
Toppins, the little topping rabbits born from the original character platform キャラis, are coming to crane games as a three-type mascot ball chain. The prize rolls out from October 9, 2026 at Mollyfantasy and PALO.
The second wave of the Sanrio Characters x WORKMAN collection goes on sale in early October, adding Kuromi items to the Hello Kitty lineup. The six WORKMAN-exclusive items, including a sweatshirt, a hooded scarf and a wrap skirt, are priced from ¥1,290 to ¥2,500 (tax included).
Yojiya's "Nemuri" series, built around the link between sleep and scent, adds a seasonal Warm Care Oil on October 15, 2026. The gently warming scented massage oil comes in Dreaming Lavender and Deep Forest for ¥1,980 each (tax included).
Afternoon Tea LIVING will release a collection of items inspired by Harry Potter and the Prisoner of Azkaban on October 14, 2026 at its stores nationwide and the Afternoon Tea official online store.
Finnish lifestyle brand Arabia is adding new pieces to its 24h Tuokio tableware line and its Kirnu interior collection, including an oval plate that was found in the brand's archives and never released before. The new items go on sale on October 14, 2026.
AS KNOW AS plus has released a Tom and Jerry long-sleeve T-shirt that comes with a matching acrylic keychain. The unisex item costs ¥3,950 (¥4,345 including tax) and is available in four colors on ZOZOTOWN, Rakuten Fashion, and at AS KNOW AS plus stores.
Prime 1 Studio's Real Elite Masterline is adding a 1/3 scale statue of Mr. Freeze from DC Comics' Batman together with his wife Nora, with pre-orders opening September 30 and release scheduled for February to May 2028.
On Saturday, November 28, 2026, the wellbeing brand be my flora will release "be my flora×Sanne Vloet PROTEIN MATCHA LATTE," a plant-based protein made with only seven ingredients. Each 40 g serving contains 13.1 g of protein and 7.9 g of dietary fiber.
BREWCRAFT's patent-pending Café au Lait Barista Kyusu, a Tokoname ware teapot with a two-stage filter, went on pre-sale on Makuake on September 30, 2026 and makes café au lait in just 3 minutes.
BRUNO's Glass Air Fryer and Auto Cook Pot are getting a new color, Charcoal, going on sale in early October 2026, with prices from ¥11,000 including tax.
caseplay is selling six 20th anniversary designs of the TV anime Akubi Girl as smartphone accessories, including slim protection cases, from September 30 to December 31, 2026, for more than 170 device models.
Nendoroid figures of Kurimanju and Shisa from Chiikawa are now available for pre-order from September 28, 2026, at ¥5,800 each (tax included), with a scheduled release in May 2027.
Hair care brand Coconsuper is releasing a limited-quantity Mimosa scent shampoo and treatment set on October 9, 2026, with a floral, fruity, citrus fragrance, priced at 2,178 yen.
From October 1 to November 30, 2026, Crepe to Espresso to sells Purin Ouji's Special Pudding Melt (プリン王子のこだわりプリンメルト), a ¥1,600 crepe that expresses pudding in crepe form, at three shops in Omotesando, Shibuya, and Jiyugaoka.
The official art book for Culdcept BEGINS went on sale on September 30, 2026, collecting character, creature, item, spell and background art along with early sketches shown for the first time, and an ebten-exclusive pack adds a canvas board.
Curious George Kitchen at Tokyo Skytree Town Solamachi offers Halloween-themed food, drink, and takeout menus from October 1 to 31, 2026, with new Hundley cocotte and stole scarf merchandise arriving in October.
Shoe brand ESPERANZA is releasing platform sneakers in collaboration with NARUMIYA CHARACTERS, featuring Berrie-chan of Mezzo Piano and Nakamura-kun of Angel Blue. Early sales start October 1 at Lumine Est Shinjuku, with a nationwide release from October 15.
Eternal Palace Sakura, a roguelite 3D action game from the indie game circle Denneko Yuugi, will launch on Nintendo Switch and PC (Steam) on November 5, 2026, with a new demo, a trailer, and a CAMPFIRE crowdfunding project now available.
A completed figure of Yuna from Final Fantasy X, the fourth release in the Square Enix and Good Smile Company scale figure series, is open for pre-order at Amiami. It has a reference price of ¥29,700 (tax included) with a release planned for June 2027.
To mark the 40th anniversary of Mamoru Nagano's The Five Star Stories, KADOKAWA releases the 160-page commemorative book F.S.S. EPISODES of 40th MEMORIAL on October 1, 2026, priced at ¥3,630 (tax included).
The sixth edition of Fujiya's regional collaboration series takes the character Darake-san to Shimane Prefecture. The limited-edition "Home Pie Choco Darake Burari Japan Journey (Shimane Edition)" is inspired by Izumo zenzai and goes on sale nationwide on October 20, 2026.
Starting October 1, 2026, HEATH's Yokosuka store on the 6th floor of Yokosuka More's City holds an anniversary campaign with a total of 13% in points back on October 1, an original sacoche with purchases of ¥25,000 or more, and the exclusive "SUBMARINE" coach jacket at ¥12,990.
Danish lighting brand Louis Poulsen will open its Nagoya Store at Midland Square on November 11, 2026, with a planned opening talk session and a limited-edition PH 2/1 Table Lamp in unpainted brass.
Love Type (ラブタイプ診断), a free love-type quiz with over 100 million cumulative diagnoses, has turned its 16 characters into approximately 11 cm plush mascots, available since September 26, 2026 as crane game prizes at select Namco stores and on Namco Online Crane.
Pre-orders for goods from the anime MILKY☆SUBWAY THE GALACTIC LIMITED EXPRESS, featuring the Chipokke illustration series with a Jersey Maid theme, run from September 30 to October 21, 2026. Release is planned for late December 2026.
NANGA's winter staple AURORA-TEX® and AURORA TEX light down series adds new colors such as BLU, S.BEG, SAGE and PPL, and goes on sale in stages from October 9, 2026.
Nespresso will release its Festive Collection with Swarovski from October 23, 2026, featuring limited-edition winter coffees, an Advent Calendar, crystal ornaments, accessories, chocolate, and a special CitiZ Platinum coffee maker.
Ver. 1.4 of the open-world RPG NTE adds the witch Blackbird (voiced by Mamiko Noto) as a playable character, opens the new area Pukaland, and launches the second Porsche collaboration, with a pop-up event in Osaka from October 2 to 4.
Okamedo, a wagashi shop in Toyohashi, Aichi Prefecture, sells two autumn-themed jo-namagashi in October 2026 only, starting October 1. Risu is a nerikiri squirrel holding a kanoko bean acorn, and Akebi no Sato is an akebi whose black seeds are made with black sesame. Each costs ¥500.
Ron Herman Kids introduces its fall picks, including exclusive-color Lee LOCO Jackets, SISSEL EDELBO jackets, long-sleeve tees, and a Pheeta collaboration one-piece.
From October 1, 2026, The Bakery & Pastry at Sapporo Grand Hotel sells "Corn Bread" baked with the hotel's traditional corn soup, packed in an original drawstring pouch for ¥1,500 (tax included) to mark the 55th anniversary of its canned corn soup.
To mark the 20th anniversary of the Shugo Chara! serialization, Amulet Spade has become a 1/7 scale completed figure from Kotobukiya. Pre-orders are open at Amiami for 22,000 yen (tax included), with release scheduled for April 2027.
Siroca's new Heated Ultrasonic Humidifier combines a heater with ultrasonic misting to release warm, fine mist, and goes on sale on October 27, 2026.
From September 30 to October 6, the VIVID CACAO 2nd anniversary pop-up at Isetan Shinjuku offers early sales and tastings of the limited-edition Soy Pro Beauty Plus Cacao, plus a pop-up-only set and a talk show on October 3.
The sneaker brand SPINGLE will open its new specialty store SPINGLE Miyajima in a renovated traditional house near Itsukushima Shrine on October 8, 2026, along with the store-exclusive SP-442MJ, hand-painted with Miyajima maple leaves.
The third studio CLIP × COJI-COJI collaboration goes on sale October 7, 2026 with tableware, reading goods, travel items and sports gear themed around four autumn pleasures, followed by Christmas items on October 22.
Two collaboration items between the Suica Penguin and outdoor brand LOGOS are coming to TRAINIART stores and online. The folding basket arrives on October 1, 2026, and the soft cooler on November 1, 2026, both at 5,480 yen including tax.
Panasonic will release the Technics wireless headphones EAH-A1000 on November 19, 2026, featuring a 40 mm magnetic fluid driver, adaptive noise cancelling and approximately 45 hours of continuous playback.
FuRyu's TENITOL TALL figure of Elaina in Languid Ver. from Wandering Witch: The Journey of Elaina, standing about 30 cm tall, is now available for pre-order at AmiAmi. The reference price is ¥10,890 (tax included), with release planned for March 2027.
Volume 1 of the Toward the Terra Eternal Collector's Edition by Keiko Takemiya goes on sale September 30, 2026, with rescanned original art, all the original color pages, and a newly drawn essay manga.
From October 1 to 31, 2026, Umeda Tsutaya Bookstore in LUCUA 1100 hosts a pop-up event for the indoor footwear brand nui, with try-ons, hand-sewing demonstrations and a color sold only at the store.
A whisky lottery limited to 195 entries, with 2 bottles guaranteed per entry and a lineup led by Yamazaki 18 Years Old and Hakushu 18 Years Old, opened for pre-order on September 30, 2026 at 14,999 yen (tax included, free shipping).
Kotobukiya's OSHI WORKS line adds a Harpie Lady figure from Yu-Gi-Oh! Duel Monsters, priced at 9,350 yen and scheduled for an April 2027 release, with pre-orders open at Amiami.
Lingerie brand YU'NOW has added a new lavender color to its popular mole knit-style loungewear, with early sales starting September 25 (Friday) on the ZOZOTOWN official sales site.
Akai Fusen, a confectionery brand from Sasebo, brings back its Hanakago Chocolate with a fluffier, moister texture, alongside the Hanakago Assort, as Nagasaki-area exclusives from October 1, 2026.
Authent Hotel Otaru has begun selling "Authent Blend Tea Haskap & Lavender," an original blend developed with LUPICIA, priced at ¥1,300 (tax included). The tea is also on the drink menu of the hotel's autumn afternoon tea, available on weekends and public holidays through November 30, 2026.
French maison Baccarat has introduced its holiday and New Year collection, featuring an Octogone Christmas tree and Christmas ornament inspired by the sparkle of a chandelier, plus a 2027 zodiac ornament in the form of a sheep.
BISYODO, the in-house brand of a makeup brush maker in Yao, Osaka, sells a natural-bristle hairbrush in two sizes, blending 55% boar bristle and 45% black pig bristle, priced at ¥13,200 and ¥7,700.
A new series of KINOKOS standing plush figures from the TV anime Blue Lock, themed on the Barobaro Cafe pop-up shop and an omurice recipe, will be available to pre-order at Anique Shop from October 2, 2026.
BOUL'ANGE will start selling seasonal breads and sweets made with sweet potato, chestnut, and pumpkin from October 1, 2026, with new Earl Grey items joining the menu. Items available vary by store.
BCL's eye makeup series Browlash EX adds Ultra Skinny Brow, a 2-way eyebrow combining a 0.01 mm ultra-fine liquid with a fine-particle powder, in two colors at ¥1,320 (tax included) from October 6, 2026.
Can★Do will roll out a 38-item Tim Burton's The Nightmare Before Christmas series from October 1, 2026, with Snake joining Jack Skellington, Zero, and Sally in the lineup.
An official catalog for the Chiki Kikuchi exhibition at PLAY! MUSEUM in Tachikawa, Tokyo presents the 77 picture books created over 17 years in order of publication. It goes on sale at PLAY! MUSEUM on October 7, 2026, and at bookstores nationwide on November 2.
Four new animal designs — penguin, Shiba Inu, sloth and raccoon — have joined the popular 手入れアニマルクッションシリーズ at Deco Home, each priced at ¥1,990 including tax.
DERMAAID, a first-aging-care skincare brand from pdc, plans to release its new "Mild Line" this autumn, made up of the Triple Active Mild Lotion and Triple Active Mild Cream, with full details to be announced in late October 2026.
Three collaboration T-shirts by rock band DOHATSUTEN and the Silver Fang series will be sold at the Silver Fang series POP UP STORE in Shibuya, Tokyo, from October 10 to 12, 2026, at ¥9,900 each in sizes L and XL.
From October 1 to 31, 2026, cupcake and biscuit shop Fairycake Fair is selling Halloween-limited sweets, including a cat cookie tin illustrated by Hisae Maeda and Baked ZOO cupcakes dressed as ghosts, at its Tokyo Station, Lumine Shinjuku, and Shibuya stores and online.
The Touken Ranbu ONLINE collaboration edition of the Fit Boxing series goes on sale January 15, 2027 for Nintendo Switch 2 and Nintendo Switch. Customers who buy it at Animate receive an exclusive acrylic plate set featuring six sword warriors.
Fujiya's Country Ma'am cookie coated in white chocolate, sold as a winter-only item in 2025, will be available year-round from this year, with the Middle Pack going on sale nationwide on October 6, 2026.
GARRACK is releasing smartwatches and acrylic stands inspired by Kaguya, Iroha Sakayori, and Yachiyo Tsukimi from the film Cosmic Princess Kaguya!, with three models of each. Pre-orders open October 2, 2026, and sales begin October 23.
The women's bag brand HIROFU is adding "DATES," an exotic red-brown reminiscent of the date palm, to its long-selling CESTA series, on sale from September 30, 2026 at the online store and HIROFU stores nationwide.
Craft gin brand HOLON releases HOLON GIN SEASONAL 金木犀 0.00%, a non-alcoholic osmanthus gin, on September 29, with related events and pop-ups planned in Nagoya and Tokyo.
Two new Honehone Zaurus toy candy sets tied to the children's book series with over 3.2 million copies in circulation, Honehone Zaurus Adventure and Honehone Zaurus World, go on sale across Japan on October 6, 2026.
From October 1 to December 15, Hotel Granvia Kyoto takes reservations at its 2nd-floor pastry shop "Le Temps" for five Christmas cakes, including a new limited-quantity Kyoto Tamba chestnut bûche de noël and Amaou strawberry cakes.
From October 1, 2026, Hotel Okura Tokyo Bay in Urayasu, Chiba, is taking reservations for seven takeout Christmas items, including the new Christmas Wreath Tart and Christmas Bay Chocolate cakes, roast chicken, and roast beef.
Idle Bomb Animals - Desktop Mining, an idle desktop game where cute pixel-art animals dig for ore on the PC desktop, is now on Steam for Windows, with a 20% off launch sale (¥632, regularly ¥790) through October 13, 2026.
Imuraya's seasonal Yawamochi Ice Parfait Kasanari Matcha, the third flavor in the parfait line, layers matcha ice cream, mochi, cake, and sauce made with Uji matcha, on sale from October 5, 2026.
IMVAL's "October Collection" goes on sale October 1 at QOOZA in Laforet Harajuku and on the QOOZA online store, with eight items including a striped frill maid dress and heart-motif fur outerwear.
Skincare brand JC MEDIBEAUTYS, supervised by Jiyugaoka Clinic, released the rinse-off JC MEDIBEAUTYS Hot Gel Pack on September 1, 2026. It pairs a warming gel with an original massage method.
Tough Gummy Peach Rush, a new gummy from Kabaya's Tough Gummy brand, combines two peach flavors, the refreshingly sour Peach α and the mildly sweet Peach β. It goes on sale early at Don Quijote and UNY stores nationwide on October 6th, 2026.
KIMONOMACHI, a kimono brand from Kyoto, will release the fall/winter 2026 collection of its washable Kimono Fukubukuro line on September 30, with 12 designs and a limited-quantity 20% off coupon available through October 11.
On Friday, October 2, 2026, KIPRUN, the French running and trail running brand, launches two new models in Japan. KIPCLIMB MAX is built for 40 to 170 km long trails, and KIPRIDE GRAVEL extends running from the road onto unpaved surfaces.
The Kirby Goods Collection 2026, a lineup of knit Omochi Amiami items including a cushion, mascot, and pouch, goes on sale at post offices nationwide from October 1, 2026, followed by a New Year's postcard set on November 2.
Krispy Kreme Doughnuts Japan is releasing four Looney Tunes Halloween collaboration donuts with apple caramel, pumpkin, marron, and purple sweet potato flavors at all KKD stores from October 7, 2026, for a limited time.
LOUANGE TOKYO launches CHOCOLINE DONUT, a donut-shaped chocolate madeleine with a "Pari-Mochi" texture, on October 1, 2026. A box of six flavors is ¥2,800 (tax included) at its Roppongi, Ginza, and Nagoya stores.
LOVEBOAT is releasing a new kids' hoodie in three designs from late October, bringing the brand's logo, heart, and leopard-print motifs to everyday kids' fashion at ¥3,190 each (tax included).
Mammut has begun the full rollout of its 2026 fall/winter Dry Down Collection, a 25-style lineup split into Performance and Urban categories, with a special exhibition at Mammut Shinjuku from October 1 to 4.
MEDULLA's nine limited-edition Christmas coffrets, made around the "Jewel Moments 2026" concept, open for pre-order at the official online shop on October 9, with general sales starting November 9.
A new calico cat design in white, black and orange has joined the Mohaya, Neko. series, which aims to recreate a cat's warmth and fur and has passed 38,400 pieces in cumulative sales.
Moomin Arabia's Winternight Glow collection, based on original Tove Jansson artwork from the Moomin Museum in Tampere, Finland, goes on sale in Japan on October 28, 2026 as a 0.3L mug and a set of two mini plates.
The new Moominvalley Winter Games series features the Moomin family enjoying the winter world on mugs, socks, towels, lap blankets, and more, with a limited novelty sticker for shoppers at participating stores.
Prime 1 Studio's Concept Masterline brings "N/DOLL" from illustrator neco's "Flower Imitation." series to life as a 1/2 scale statue. Pre-orders open September 29th at ¥170,390 (tax included), with release planned for February to May 2028.
From September 28, 2026, the Lumine Tachikawa store of cheese sweets specialty shop Now on Cheese♪ is selling the autumn-only "Cheesecake Sand – Sweet Potato" for a limited time, pairing baked cheesecake with Anno sweet potato.
A new 2WAY mini boston bag with a softly rounded shape and a light water-repellent finish is now open for WEB-exclusive advance reservations at T2O ONLINE STORE. It comes with a mini pouch printed with OKABE TETSURO's cat illustrations.
From October 1, 2026 (Thursday), Okamedo Kominka Cafe will serve "Steamer-Finished Fluffy Oni Manju," an Aichi regional sweet steamed in a bamboo steamer for about 3 minutes and served with five toppings (butter, maple syrup, chocolate, vanilla ice cream, and chunky sweet red bean paste), for ¥1,700 (tax included).
Panasonic will release the Nano Care straightening iron EH-HN30 in early November 2026. Its ceramic heater and 3D Smooth Plate straighten hair in one stroke at 160°C, lower than the previous model, while nanoe moisturizes the hair and helps colored hair look beautiful. The top model EH-HN51 is released at the same time.
From October 1, 2026, pistachio sweets specialty shop PISTA & TOKYO will sell its Pistachio Cake, a busse sandwich cake filled with smooth pistachio cream, exclusively at its Tokyo Gift Palette store at Tokyo Station, in limited quantities each day.
Saturdays NYC and PUMA Golf release their second collaboration on October 2, 2026, featuring a leopard-print PUMA CLYDE GOLF shoe and coordinating apparel.
PUMA GOLF and Saturdays NYC release their second collaboration on October 2, 2026, led by a limited-quantity leopard-color PUMA CLYDE GOLF shoe and matching apparel.
Korean cosmetics brand rom&nd is celebrating its 10th anniversary with the "Dear Bestie" project. Three new limited-edition shades of The Juicy Lasting Tint go on sale on October 10, 2026.
Applications for the pre-lottery sale of SAKE HUNDRED's flagship sake BYAKKO (720 ml, ¥38,500) run from September 29 to November 3, 2026. The lineup includes the limited-quantity BYAKKO New Year Edition 2027, whose zodiac label features the auspicious sheep.
A collaboration bundle pairing the picture-book-style novel adventure Schrödinger's Call with the prison-break RPG Back to the Dawn goes on sale September 29, 2026, along with newly drawn collaboration illustrations from both creators.
Suntory's limited-edition -196 Sugar-Free <Yuzu & Mikan & Grapefruit> goes on sale nationwide in Japan on November 24, 2026, combining yuzu- and mikan-infused spirits with grapefruit juice for a juicy three-citrus taste and a clean finish.
Suntory Limited will release Yamazaki Refill Spanish Oak, a limited-edition single malt whisky made only from malt whisky matured in Spanish oak refill casks, nationwide on Tuesday, November 24, 2026.
This limited-quantity flavor of Takara "Shochu Highball" pairs the series' strongest carbonation with a refreshing, not-too-sweet mikan cider flavor and goes on sale nationwide in Japan on October 20, 2026.
The fourth collaboration between Japanese goods brand Wamonoya Kaya and KIMONO artist Tamao Shigemune brings wa-yo clothing and fashion accessories, including a new KUMATAN pattern, to Kaya's directly operated stores nationwide and its official online shop from early October 2026.
THE DROS, the cheese-and-nuts gift sweets brand, releases a renewed Financier [Camembert & Lemon] on October 1, 2026, along with a new Assorted Box that pairs it with the brand's most popular Sand Cookie.
The single malt Scotch whisky The Singleton of Dufftown is switching to a redesigned package, beginning with the 12 Year Old from shipments on October 6, 2026.
DARTSHIVE opens reservations on September 29, 2026 at 4:00 PM for four brass dart sets designed with Tohoku Zunko, Zundamon, Tohoku Itako, and Tohoku Kiritan, with sales starting October 9, 2026.
The third original whisky from Tokyu Hotels & Resorts and Hombo Shuzo, a blended malt aged at the Mars Yakushima Aging Cellar, goes on sale November 1, 2026 at the restaurants and bars of 15 Tokyu hotels and at Tokyu Department Store.
A new whisky lottery with 466 limited slots opens for pre-order on September 29, 2026, priced at ¥6,980 per slot with free shipping. The top prize is the Hibiki 21 Years Old Design Bottle "Kacho Fugetsu," and every slot delivers a bottle.
From October 1, 2026, Lounge Sea Wind at Yokohama Bay Sheraton Hotel & Towers begins a seasonal anmitsu series by its pastry chef, opening with a Marron Anmitsu made with Tanba chestnuts and Uji matcha soft serve, alongside three new autumn cakes at Pastry Shop Dorer.
Fogg, operator of the online lottery platform RAFFLE, is launching a TV anime 2.5 Dimensional Seduction raffle with newly drawn illustrations of Liliel and others, offering goods from September 25 to October 26, 2026.
Good Smile Company has opened pre-orders for a 1/7 scale figure of Mika, a member of Trinity General School's Tea Party from the popular game Blue Archive, featuring a swimsuit design.
A new withCAT illustration Ver. merchandise lineup inspired by TV anime BLUE LOCK is now available for pre-order, featuring acrylic stands, card cases, badges, pouches, mirrors, and stickers in a retro-style cat design.
MegaHouse's life-size Pochita doll from Chainsaw Man recreates the character at his on-screen scale with posable joints, a pullable tail, and five sound effects, now available through hobby retailer AmiAmi in limited distribution.
Eye Up is releasing a new merchandise lineup for New Theatrical Movie Sgt. Frog, Upon Revival, Immediately Facing the Threat of Earth's Destruction!, featuring swaddled plush toys, card cases, mini clear pouches, and collar pin charms, available at the Eye Up official online store from September 25, 2026.
Select toy shop One up. and figure maker CCPJAPAN team up on a limited soft vinyl figure, the Middle Size Series Godzilla CREATION Hedorah 2.0 Phantom Clear Ver. in a One up. exclusive color, going on sale September 19, 2026.
COSPA is releasing new apparel from TV anime *Goodbye, Lara* — a sweatshirt and T-shirt recreating the "SIGA" design worn by Lara and Mari Otsu in the show, set to launch in early December 2026.
A completed figure of Cagalli Yula Athha in her Pilot Suit Ver. from Mobile Suit Gundam SEED FREEDOM, part of Megahouse's GGG series, is now available for pre-order at AmiAmi. The figure is priced at ¥23,100 (tax included) with a planned release in late February 2027.
New "Nui Pal" plush toys featuring two characters from the romance manga Hallelujah Baby are now available for reservation at Animate stores nationwide and Movic's online shop, with release planned for around December 25, 2026.
Seven character perfumes for the TV anime High School! Kimengumi go on sale September 25 through DREAMING PRINCESS, Amazon, and Rakuten Ichiba.
About 70 original "The Legend of Zelda" items go on sale at Animate stores and online on October 2, 2026, alongside a fair offering a bonus bookmark set with qualifying purchases.
VIPO's official shop on Pinkoi has released a new "Miffy Holiday Collection Plush Keychain" line, featuring Miffy and friends dressed for the holidays as single blind boxes or six-piece sets with no duplicate designs.
British-style pub HUB has revealed the full collaboration menu and original goods lineup for its "Cocktail Party" collaboration with TV anime Mr. Osomatsu, running October 9 to 25, 2026, at its Ikebukuro, Shimbashi, Nagoya, and Osaka locations.
New NEEDY GIRL OVERDOSE merchandise featuring original illustrations goes on early sale from September 30 to October 18, 2026, at select Animega x Sofmap and Bic Camera stores in Akihabara, Kobe, Ikebukuro, and Abeno, plus the +Akiba☆Sofmap online store.
PROOF has unveiled a 1/7 scale figure of Centi in her Mighty Holiday outfit from the popular mobile game GODDESS OF VICTORY: NIKKE, with pre-orders opening September 28, 2026 through the FAN+Life online shop and hobby retailers nationwide.
A new lineup of NU: Carnival goods featuring 2024 birthday illustrations goes on sale at Animate from December 19, 2026, alongside a fair at Animate stores nationwide, Animate mail order, and animate International Online Store offering garland card bonuses.
MegaHouse launches its new WALLSTAR ONE PIECE collectible figure series, designed to be displayed right inside the blister packaging. The first two releases, Monkey D. Luffy Gear 5 and Roronoa Zoro, are available for pre-order at Amiami, priced at ¥2,970 each (tax included), with release scheduled for late February 2027.
AmiAmi, a major hobby online retailer, is now offering MegaHouse's Ultimate Article Return of Ultraman completed figure, currently available in limited distribution including through AmiAmi. The approximately 400mm-tall figure features built-in light and sound gimmicks with LED illumination, voice clips, and BGM from the series.
The "Doll Trunk Bag for 40cm" from TV anime Rozen Maiden, designed after the trunk case where the Rose Maidens sleep, is back for a limited-time reorder after selling out during its 2024 20th-anniversary release.
Butter confectionery specialist "Kaoru Butter" Sabrina renews its bite-size pie "Bon Point," increasing the French fermented butter folded into the dough for a fluffier, lighter bite, and puts it on sale from September 30, 2026, with first-time availability at GRANSTA Tokyo, Tobu Department Store Ikebukuro, and Hakata Hankyu.
SPACE SOUVENIR, a fashion and lifestyle brand imagining a "souvenir shop in outer space," has unveiled the first part of its 26AW collection, with new pop-up shops opening at Haneda Airport Tsutaya Books and Ropponmatsu Tsutaya Books in Fukuoka.
Starting October 9, all six SUNRISE WORLD stores will hold "SUNRISE WORLD – Deformed Robot Fair – Vol. 3," featuring deformed-style artwork from six Sunrise mecha titles by illustrator Koji Yokoi, new goods from the web manga "IP Police Tsuzuki-chan," an autographed frame art release, and anniversary bonus shikishi cards.
New goods featuring original illustrations for the "Touhou Project x TOKYO TOWER" event, presented by Hakurei Jinja Sukeikai (博麗神社崇敬会), go on sale at Tokyo Tower from October 2 to November 1, 2026.
Kitchen brand VISIONS launches a new lineup of five home appliances in a black-and-gold color scheme on September 25, 2026, sold first through Pearl Metal's official EC site and HOME&FIELD.
A "Macaron Coordinate" themed line of newly drawn WIND BREAKER goods, including acrylic dioramas, acrylic cards, keyholders, and can badges, is now available through the Marukuji online lottery service.
Asahi Breweries is bringing back Asahi EGA BEER, the beer developed together with comedian Egashira 2:50, for another limited-quantity release starting October 20, this time in new gold and yellow package designs.
AQUARIUM × ART átoa and Kobe Animal Kingdom are releasing limited-run collaboration fish stamps from October 2, 2026, with matching designs that connect into one illustration when the two stamps are placed side by side, alongside a joint touring ticket and a three-part Instagram Live series.
The Chiikawa Key Ring Cosme Palette, a slide-style cosmetics case holding a highlight and an eyeshadow that clips on like a keychain, goes on sale from September 18, 2026 in four character designs — Chiikawa, Hachiware, Usagi, and Momonga — for ¥1,980 each.
Shobido has released the second installment of its Chiikawa Travel Series, adding six travel accessories featuring Chiikawa, Hachiware, Usagi, Momonga, and Furuhonya designs to make trips more convenient and cute.
COCOSHNIK, the World Group's fine jewelry brand for everyday luxury, unveils "EAR EDIT," a new earring collection celebrating varied forms and textures, available from Friday, September 18.
After-sale orders for merchandise from the Movie Cute High Earth Defense Club ETERNAL LOVE! POP UP SHOP, held at Ikebukuro P'PARCO 3F, are now being accepted via the THEキャラ online store through October 1, 2026.
Bushiroad Creative has added Anna and Elsa from Disney's Frozen to its palm-sized deformed figure brand PalVerse, with the new PalVerse / Disney vol.3 lineup on sale nationwide from September 18.
AliceGlint is now taking pre-orders for a 1/7 scale figure of "High Elf Archer" from Goblin Slayer II in her Fierce Battle with Goblins Ver., priced at ¥25,850 (tax included), alongside an AmiAmi-exclusive edition at ¥26,400, both scheduled for release in June 2027.
The second volume of HoneyWorks trading card wafers goes on sale at Animate stores nationwide on October 16, 2026, featuring newly drawn illustrations of characters in special outfits for a high school cultural festival, with pre-orders opening September 18.
ADK Emotions is now taking pre-orders for Yao Guang, the newest addition to Myethos's Gift+ series based on the game Honkai: Star Rail. The 1/8 scale figure is priced at ¥8,910 (tax included), with pre-orders open from September 16, 2026 through November 30, 2026, and a release scheduled for September 2027.
Sync Innovation Co., Ltd. has started accepting pre-orders for TV anime "I Want to Love You Till Your Dying Day" merchandise, including acrylic keychains, acrylic stands, and can badges, from September 18 through its official pre-order site.
SETOUCHI BEER's udon-themed craft beer brand UDON BREWING has released Iseudon HAZY IPA, a limited-edition beer developed jointly with ISEKADO that reimagines the soft texture and mellow sweetness of Ise udon as a hazy IPA.
Fragrance brand LOA is opening a nine-day pop-up called 'LOA POPUP TOKYO' in Harajuku, Tokyo, from September 19 to 27, 2026, letting visitors try all 14 of its scents alongside the debut of its first hair tool and a new scented scrunchie made with hair wear brand DRESS.
ADAM ET ROPE', run by JUN Co., Ltd., is releasing a new special-order collaboration with British outerwear brand MACKINTOSH called the HUMBIE SL GTX EX, a shorter-length wool melton coat in black and navy priced at ¥169,400. It launches September 26, 2026 at ADAM ET ROPE' HOMME stores and on the J'aDoRe JUN ONLINE store.
Wakayama sake brewery Nakano BC is launching MILKMAGIC, a new liqueur that turns into a jelly-like texture when mixed with milk, in three tea flavors — hoji cha, matcha, and coffee — on October 1, 2026.
Four new NuiPal palm-sized plush figures based on nocori's boys' love manga titles The Handsome Salesman at Work Is My Ideal Owner and My Handsome Dorm Colleague Is My Ultimate Playmate are now available for pre-order at Animate stores, Animate Online, and Movic's mail-order shop, with release planned for around January 26, 2027.
amie, the merchandise brand from Oami Co., Ltd., which operates the major figure and hobby retailer AmiAmi, is now introducing the Pikuria Plate Collection Premium and Sparkle＊Chain Acrylic goods for four popular Otomate titles: Code: Realize Guardian of Rebirth, Collar X Malice, Piofiore: Fated Memories, and 9 R.I.P. sequel, with a December 2026 release planned.
Bushiroad Creative launches PalVerse / STAR WARS, a new lineup of palm-sized deformed figures featuring Luke, Han Solo, Princess Leia, Chewbacca & C-3PO, a Stormtrooper, and Darth Vader, available from September 18, 2026.
RURU MARY’S, the sweets brand from Mary Chocolate Company, is teaming up with FEILER, the German chenille-weave textile brand, for the first time, releasing two floral-print handkerchief, bag, and pouch collections on October 9 at select FEILER shops nationwide and its official online store.
Tokyo Gets is releasing a new merchandise lineup for SKET DANCE, which marks its 15th anniversary this year, featuring newly drawn Alice in Wonderland-themed illustrations, with pre-orders open from September 18 to October 9, 2026.
SNOW MIKU and Rabbit Yukine, the characters Crypton Future Media uses to support Hokkaido, have been appointed official ambassadors for the "Hand-Sign Stop Movement" pedestrian safety campaign. A newly created poster has been unveiled, and "Kirari SNOW MIKU & Yukine Reflector" goods will also go on sale to help spread awareness of the movement.
GA Crossing's online wagashi store Tabiwaga is launching a new collaboration series with historic Japanese sweets shops, and the first installment partners with Kashō Fūgetsu, a confectioner founded in 1948 in Hitachi, Ibaraki. The two have created a limited chocolate yokan made with Belgian chocolate and white bean paste, available in a run of just 100 sets from September 18 through October 8, 2026.
Men's fashion brand TAKEO KIKUCHI launches its NEW WARDROBE feature page on the official online store from September 18, showcasing a select lineup of items to enrich your autumn styling.
Fogg, operator of the online lottery platform RAFFLE, is launching a Takopi's Original Sin raffle themed around high-school-age Shizuka and Marina, offering goods with newly drawn illustrations from September 18 to October 16, 2026.
Vendome Boutique, a costume jewelry brand that highlights the beauty of natural materials, introduces its Fall 2026 "Nouvelle Élégance" collection, featuring a reversible tiger's eye necklace and a lineup of minimal, layerable earrings and ear cuffs in gold tones.
A pre-broadcast special for TV anime "As a Reincarnated Aristocrat, I'll Use My Appraisal Skill to Rise in the World" Season 3 will stream live on YouTube on September 27 with five cast members, and new merchandise from THE CHARA opens for pre-order the same day.
CFD Sales, ASUS's distributor in Japan, is releasing a four-piece "ROG Edition 20" lineup celebrating the 20th anniversary of the Republic of Gamers (ROG) brand — an open-frame PC case, an AMD X870E motherboard, a GeForce RTX 5090 graphics card, and a 3000W power supply — all going on sale October 2, 2026.
Craft Heart Tokai and Craft Park stores nationwide have expanded their check pattern fabric selection for the fall sewing season, and app users can pick up a free pattern for a roomy tote bag in stores until October 9, 2026.
A new Happy Kuji lottery, Disney 101 Dalmatians, marks November 1's "Dog Day" with a Dalmatian-print lineup of plush toys, bags, and everyday goods, going on sale at 10:00 AM on October 17, 2026 at FamilyMart.
Good Smile Company releases a Nendoroid Basic figure of Fern in her winter outfit from Frieren: Beyond Journey's End, now available for pre-order through hobby retailer AmiAmi at ¥3,900 (tax included), with a planned release in January 2027.
SEGA has released Hogwarts Legacy Price-Revised Edition (ホグワーツ・レガシー 価格改定版), a more affordable package version of the open-world action RPG published by WB Games, now available for Nintendo Switch and PlayStation 5 at ¥3,627 (excluding tax) / ¥3,990 (including tax).
Ahead of Shoe Shining Day on September 23, Loft is featuring a lineup of shoe care items for leather shoes and sneakers, from suede brushes and leather conditioners to water-repellent sprays and deodorizers, available at Loft stores nationwide and the Loft Net Store.
A "Nijigaku ☆ Police Fair in Gamers" event for Love Live! Nijigasaki High School Idol Club runs from October 31 to November 20, 2026, at Gamers stores nationwide and online, featuring new merchandise with original police-themed illustrations.
MEGA CAT PROJECT makes its first appearance at KYOTO INTERNATIONAL MANGA ANIME FAIR 2026 on September 19 and 20, with an early sale of new "ニャルト！生八ツ橋" nama-yatsuhashi sweets made with Shogoin Yatsuhashi, each including a random acrylic charm, also available at Bellmart, inside ASTY KYOTO at JR Kyoto Station, starting September 19.
OLD MOUNTAIN & Co. and GLAD HAND & Co. have teamed up on a collaboration collection called TIMELESS GARAGE CULTURE, inspired by early 20th-century advertising and garage culture, going on sale September 19, 2026, alongside pop-up events in Izumo, Shimane, and Harajuku, Tokyo.
Nichigan Co., Ltd., a maker of wooden toys and wooden goods, presents the "Good Luck! Peko-chan Red Daruma / White Daruma," going on sale in limited quantities at Fujiya's official online shop "Family Town" from September 29 (Tuesday) at 10:00 AM.
As skincare brand Reinca approaches its 4th anniversary, its Stem Treatment Recovery Mask has been selling at roughly twice its planned pace, driving an expansion into new areas and channels built on its department store foundation, including a limited-time sale at a trend hub and clinic retail.
TAICHI is releasing the RSS017 DRYMASTER-FIT Hoop Up Shoes, thick-sole riding shoes built to give riders more confidence when putting a foot down at a stop while keeping shift operation smooth. The waterproof, protector-equipped shoes use a BOA® Fit System and come in three colors for 30,800 yen (tax included).
Bushiroad Creative's capsule toy brand Bushicap! will release a new ShineiRoku capsule toy series nationwide from September 24, 2026, turning four of creature designer efu's SNS-popular ShineiRoku characters into collectible figures for the first time. A special movie previewing the toys also premiered today on Bushiroad Creative's official YouTube channel.
Official Shogakukan goods for the manga Sins of Kujo — a flower-name-card-style sticker, acrylic keychain, and can badge set featuring Shohei Manabe's signature design — go on early sale at Kyoto International Manga Anime Fair (Kyomaf) 2026 starting September 19, ahead of general release on September 24, 2026.
V.A., the concept store run by JUN Co., Ltd., releases a collection item with the brand Unlikely on September 18, 2026, an Aged Sweat Crew built on a 1970s-80s-style raglan-sleeve crewneck and finished with a cracked-print Mickey Mouse graphic.
From September 23, 2026, the 38th-floor bamford WELLNESS SPA at 1 Hotel Tokyo in Akasaka is introducing three original treatments created with Kyoto organic skincare brand KOTOSHINA, blending its products with techniques inspired by traditional Japanese wellness and facial methods.
From October 1, 2026, AQUARIUM×ART átoa in Kobe is giving visitors a limited-edition original sticker for talking with staff, and launching a new "átoa Face PASS" priced for elementary school students — a 90-day facial-recognition pass long requested by visitors that skips reservations even on peak-season, time-designated days.
Gray Parker Service's official online lottery shop "Chiikawa Market Chiikawa Kuji" is holding the "Chiikawa Kurimanju-Filled Lottery" (¥1,100 per draw, tax included), featuring 11 no-miss prizes centered on the character Kurimanju, from September 24 (Thursday) 11:00 AM to October 1 (Thursday) 11:59 PM, 2026.
From October 14 to 20, Hankyu Umeda Main Store hosts an early-access pop-up for Clé de Peau Beauté's "Courage to Wish" Holiday Collection 2026, with store-exclusive shades, purchase gifts, and a preview of pieces that officially launch October 21 and November 21.
Dinos has begun carrying NAO-ART's "Disney Wig Collection," a lineup of 13 wigs styled after popular Disney female characters, marking the brand's first appearance on Dinos Online Shop alongside NAO-ART's own site, Alicia lulu.
Starting September 18, 2026, Flower Miffy's drink stand adds a new "Shari-Toro Yogurt Drink" series featuring strawberry and lychee as regular flavors, plus a limited-time lemon flavor available through October 31, at its Asakusa and Tennoji Mio locations.
Sauna brand GoRelax and Doshisha's health-appliance lineup Gorilla Series have teamed up on the Gorilla-Protected Sauna Hat, a heat-shielding, reversible sauna hat launching in early October 2026 through Pine Create's official online shop.
Footwear brand grounds is releasing a new outsole called "GRAFFITI," which reworks the sole of its signature "MOOPIE" with five translucent, gummy-like TPU parts for a lighter, more comfortable fit. Sales begin September 26, 2026 at the official online store and directly operated shops.
On September 14, Nihon Hallmark released a limited-quantity lineup of Peanuts Christmas ornaments, plush toys, and a jigsaw puzzle imported from Hallmark in the US. The 10 new items feature Snoopy dressed for the holidays and are available at the official online store and select retailers nationwide.
INFOLENS GEEK SHOP is opening pre-orders on September 17, 2026 for 20 premium licensed playing card designs across ten globally popular games — including Assassin's Creed, God of War, Baldur's Gate, Bloodborne, Cyberpunk 2077, Ghost of Tsushima, Ghost of Yotei, Monster Hunter, Street Fighter, and The Witcher — with release planned for late January 2027.
Pasona Group's 匠創生 is releasing Inishie no Bishu Aged Sake Highball 1998, a canned highball made from long-term aged sake brewed in 1998 and matured for 28 years. General sales begin October 1 through the brand's online shop and at select Lawson stores in Tokyo, following a Makuake crowdfunding campaign.
TiCTAC, the nationwide watch select shop, and Kyoto-born classic watch brand KUOE release their third special-order model together, a ROYAL SMITH 90-010 with a moss-green dial and gold accents, launching September 18 at TiCTAC stores nationwide and the official online store.
Kodansha Game Lab has opened the Steam store page for its physics simulation game "Legacy Code," where players build and battle with mysterious creatures called "Mechanimals" assembled from everyday objects, following the title's selection as one of eight finalists in the Sense of Wonder Night 2026 indie game contest at Tokyo Game Show 2026.
Mexican goods brand Letra is bringing back its popular eco fur handle covers and bag covers, letting basket and mercado bags take on a warm fall/winter look, with WEB SHOP pre-orders running September 16 to 25, 2026, and pop-up sales continuing at various venues.
Shogakukan is holding a pop-up shop for the manga The Seven Knights of the Marronnier Kingdom at Kinokuniya Shinjuku Main Store from October 2 to 25, 2026, ahead of the anime's October 3 debut on NHK E-Tere, selling new merchandise featuring Nao Iwamoto's original illustrations, with additional stops planned in Nagoya and Osaka.
Movic is releasing a new Metallux Badge Collection featuring Metaphor: ReFantazio, with pre-orders open now through Animate stores, Animate mail order, and Movic mail order ahead of a planned release around October 10, 2026.
Cheesecake brand Mr. CHEESECAKE brings its traveling pop-up store, Mr. CHEESECAKE YOUR CITY, to GRANDUO Tachikawa from September 23 to 29, 2026, featuring the signature Classic flavor, a pop-up-exclusive Strawberry flavor, and the permanent-store-exclusive CREAMY BAKED CHEESECAKE.
Nikon Imaging Japan is turning its brightest lens ever, the NIKKOR Z 58mm f/0.95 S Noct, into a neck warmer and a paper cup set, both available now at the official Nikon Direct online shop.
Nittoh Tea has teamed up with Yellow Monkey Brewing on CHA-GASUMI, a limited-quantity Hazy Tea Ale made with Assam and Uva tea leaves, going on sale September 19, 2026, with a pop-up appearance at Moon Art Night Shimokitazawa from September 21 to 23.
From September 23 to 29, 2026, N.Y.C.SAND, popular at Daimaru Tokyo for its melty caramel, opens a pop-up shop at Daimaru Umeda, offering a limited-quantity "N.Y. Chestnut Cassis Caramel Sandwich" alongside its classic caramel sandwich and gift box.
To mark Chushu no Meigetsu, Japan's mid-autumn moon-viewing night, on September 25, Okamedo, a wagashi shop founded in 1950 in Toyohashi, Aichi, is releasing Tsukimi Usagi, a nerikiri sweet shaped like a rabbit that reveals a yellow "moon" filling when cut in half. The set also includes red-and-white suama, and quantities are limited at Okamedo's directly operated stores.
Doshisha's ONDOZONE Sayu Senka Sayu Nomi, a teacup for drinking sayu (cooled boiled water), goes on sale September 16, 2026, with a built-in heat-absorbing material that cools boiling water to a comfortable drinking temperature in about two minutes and keeps it there for about 30 minutes.
Orion Beer is relaunching its "Southern Star" and "Mugi Shokunin" brands as beer from October 14, 2026, refining each one's signature taste — a crisper, more refreshing Southern Star and a fuller-bodied Mugi Shokunin made with Okinawa-grown barley — alongside a new TV commercial introducing Southern Star's new characters, the "Southern Stars."
Sensitive-skin skincare brand OSAJI is renewing its Eau de Parfum line with three new forest-inspired scents, launching nationwide on October 14, with an early release at Isetan Shinjuku's "Salon de Parfum 2026" from October 7.
Usagi Publishing has released a 13-title Pixar Postcard Book Collection featuring memorable scenes from films such as Cars, Toy Story, and Coco, with a Toy Story 5 edition joining the lineup on September 18, 2026.
Tokyo Gets Co., Ltd. is releasing new merchandise featuring newly drawn illustrations of the heroines from planetarian, Rewrite, Angel Beats!, and Summer Pockets REFLECTION BLUE seated in movie theater seats, with pre-orders open from September 16 to October 2, 2026 at Gets-Oshi Mart.
Salad Cafe SALA PARA at Hankyu Umeda Main Store adds five store-exclusive wrap sandwiches this September and October, from a spicy Mexican tacos wrap to a Korean-style beef kalbi and kimchi wrap, each packed with colorful ingredients for an easy one-handed meal.
Following its travel and business lines, Samsonite is launching a new casual bag category with its first collection, "TOTESS." The two-way tote bags come in three shapes and two colors, going on sale September 16 at select Samsonite stores nationwide and the official online store.
From September 16, French patisserie Sébastien Bouillet and the bakery Goûter's Gakugei-daigaku shop are rolling out Halloween-limited sweets made with pumpkin, sweet potato, and cassis, including an assortment box, a pumpkin pie, and cinnamon-and-chocolate Nounours, at stores in Shinjuku, Ikebukuro, and Gakugei-daigaku.
Onomichi-based Shimanami Brewery has released a new craft-brewing-technique-driven iyokan citrus sour, the latest addition to its "Cho-Sour" series.
From October 2, beauty brand STELLA BEAUTE is running a holiday campaign called Jewel Holiday 2026, gifting an original jewelry box with purchases of select beauty devices, including a new hair iron launching November 2, while supplies last.
Toy maker Sanyodo is releasing "Suyasuya Mochitto Animals," a new capsule toy line of 12 squishy animal figures caught mid-nap, rolling out in stages from early September 2026.
Tachibana E Liquors has launched the Golden Champion Lottery, a new whisky lottery limited to 466 entries, with the ultra-rare The Cask of Hakushu Heavily Peated Malt [1993-2008] as the top prize, on sale from September 16, 2026.
Yamato Co., Ltd. is releasing "wemo PETTA® Nyanko Series," the third collaboration between its adhesive expertise and the reusable, eco-friendly wemo® memo series, featuring three adorable cat back-view designs, from October 14, 2026, at stationery stores, general merchandise shops, mass retailers, and online retailers nationwide.
Fashion brand ANNA SUI teams up with the Puella Magi Madoka Magica film for a collection of bags, wallets, jewelry, and accessories, which will be available to order through Marui's online store, with samples on display at the Yurakucho, Hakata, and Namba Marui stores.
To mark Ultraman's 60th anniversary, Breitling is releasing a Japan-limited Navitimer B01 Chronograph 43 Ultraman Limited featuring a meteorite dial and design details inspired by the hero. Pre-orders open September 15 at the official online boutique, with general sales following from October 1 at Breitling boutiques and authorized retailers nationwide.
From September 16, Cerulean Tower Tokyu Hotel's Pastry Shop is selling a Halloween-only trio of sweets featuring pumpkin, chestnut, and Anno sweet potato, available for takeout, for eat-in at the hotel's Garden Lounge Zabou and Garden Kitchen Caramelo, and as part of a limited-time stay plan.
Nijigen COSPA is releasing new Mahiru Shiina merchandise from TV anime The Angel Next Door Spoils Me Rotten Season 2, including T-shirts, tote bags, a towel, and acrylic art stands, with early sales at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in mid-December 2026.
NY-born brownie specialty store Fat Witch New York launches its Halloween Collection on September 15 at its Shimogamo (Kyoto) and Daikanyama (Tokyo) shops and online store, featuring monster-themed packaging, three seasonal flavors, and a new one-year "Brownie Passport" program.
Track maker picco and illustrator kiato have created "POP DAYS!," FUJIYA CO., LTD.'s first original Vocaloid song themed around Pop Candy, with the music video premiering on YouTube September 15 alongside a new Muscat flavor for Pop Gummi and Pop Candy Bag.
From September 16 to October 20, 2026, bag brand FUMIKODA holds a pop-up event at Daimaru Tokyo store to mark its 10th anniversary, featuring limited-quantity anniversary sets built around its popular business backpacks and bags, plus the first showcase of a new color for its "MARINA" box tote bag.
Gakken Sta:Ful is releasing a new metal carabiner series shaped like the popular characters from mojojojo on September 15, 2026, offered in six colorful designs that add a playful touch to bags, keys, and other everyday items.
Character collaboration brand GARRACK is preparing four new smartwatch models inspired by the main characters of TV anime Mushoku Tensei: Jobless Reincarnation, with a release planned for late October. Further details will be announced soon on GARRACK's official social media accounts.
A 1/7 scale figure of Vector from Girls' Frontline 2: Exilium in her Tactical Bunny Ver. outfit, produced by Kotobukiya, is now available for pre-order at AmiAmi, priced at 23,100 yen (tax included) with a planned release in May 2027.
Hong Kong-based goods maker Iijan is making its first appearance at Tokyo Game Show 2026, showcasing original merchandise for Bayonetta, Bayonetta 2, TEKKEN 8, Culdcept BEGINS, and The King of Fighters '98, plus a same-day reveal of official Earth Defense Force 5 and Earth Defense Force 6 collaboration goods, at Makuhari Messe from September 17 to 21, 2026.
Suntory releases the Jim Beam <Cola> Can nationwide for a limited time from November 10, combining cola's refreshing kick with the signature flavor of bourbon.
From October 2, 2026, Expo 2025 Osaka, Kansai, Japan Official Cafe Lapoppo Links Umeda is releasing five new MYAKU-MYAKU mascots, including a portable mini version of the popular "MYAKU-MYAKU Soft" and four Cafe Mascots inspired by the cafe's own logo for the first time. Advance orders open September 18.
Lindt & Sprüngli Japan is holding its annual Halloween "Fill-Your-Own-Bag" event from September 18 to October 31, 2026, letting shoppers pack their own bag or tin with LINDOR, autumn flavors, and Halloween-limited chocolates at stores nationwide, while the online shop offers a bonus Halloween tin with its "Pick & Mix 10-Item Set."
Louis Vuitton's new "Back to School" collection for the coming autumn includes a lineup of women's shoes in easy-to-coordinate, chic colors. Timeless designs such as sneakers, ballet flats, and loafers are rendered in a range of materials featuring Maison motifs including the Monogram Flower and the LV Circle.
Maison de FLEUR is releasing a six-piece collection themed around Disney and Pixar's Coco, with bags, pouches, a charm, and a scarf inspired by the film's characters and motifs. Pre-orders open September 16 on STRIPE CLUB, followed by general online sales September 29 and an in-store release October 2.
Gakken Sta:Ful is releasing the second installment of its mojojojo Mascot Bath Ball on September 15, 2026, with pastel-colored packaging and six surprise mascot designs that appear once the ball dissolves in the tub.
Moleskine has released a collection inspired by Vincent van Gogh's The Starry Night in collaboration with New York's Museum of Modern Art (MoMA), available from September 15, 2026, at Moleskine stores and MoMA Design Store locations across Japan.
Nagahama Distillery, one of Japan's smallest whisky makers, teams up with Shibuya cocktail bar LOST on "ENRO," a limited single malt Japanese whisky aged across bourbon, sherry, red wine, and mizunara casks, on sale from September 15, 2026.
From September 16 to 25, Nagoya Marriott Associa Hotel's 15th-floor gift shop Crochet is selling a limited run of just 10 mooncakes a day, handmade by the dim sum chef of the hotel's Chinese restaurant Linka for the Mid-Autumn Festival.
Fluffy drawstring pouches, box pouches, and a bandana featuring Nandemo Ikimono's rice ball characters arrive in capsule toy corners nationwide from mid-September 2026, with six sewn designs in the lineup.
Kobe's Nankinmachi is holding its annual Mid-Autumn Festival with lion dance and tai chi stage performances, a "Moonlight Kitchen" from noted local chefs, and a limited mooncake sale, alongside four Nankinmachi-supervised Lawson products going on sale across the Kinki region.
Thank You Mart is launching a collaboration merchandise line with the anime New PANTY & STOCKING with GARTERBELT, arriving at stores nationwide from mid-October 2026, all priced at ¥390 (tax included ¥429), with online pre-orders opening September 16.
To mark Obey Me!'s 7th anniversary, U-TREASURE is opening pre-orders for a Secret Message Ring featuring natural gemstones representing each of the Seven Demon Brothers, with a hidden message from your chosen brother engraved inside. Pre-orders run September 15 to October 15, 2026, at the U-TREASURE Online Shop and Concept Stores in Ikebukuro and Shinsaibashi.
IP4 is rolling out a five-design Ocha-Ken Sacoche Collection through capsule toy machines nationwide from late September 2026, offering a roomy pouch with a removable strap and a front pocket.
Suntory is releasing "Perfect Suntory Beer <Amber Ale>," a new limited-quantity beer with a toasty malt aroma and a crisp, zero-carb finish, in 350ml and 500ml cans nationwide from November 10, 2026.
Pia Corporation is releasing "Pompompurin 30th Anniversary Hero Mascot," an original flocked mascot set featuring Pompompurin, Muffin, Scone, and Bagel dressed up as heroes, complete with three postcards and a sticker, on sale today, September 15, at bookstores and online retailers nationwide.
IP4 Co., Ltd. is releasing the "Sanrio Characters Clingy Tears Gusseted Drawstring Pouch" in capsule toy corners nationwide from mid-September 2026, with six satin-textured, pastel-colored designs featuring Hello Kitty, My Melody, Cinnamoroll, Pochacco, Pompompurin, and Kuromi.
IP Four Inc. is bringing back its Sanrio Characters Kapugurumi Funyumaru! Mascot Collection, featuring six round, squishy mascots of My Melody, Kuromi, Cinnamoroll, Pompompurin, Pochacco, and Hangyodon, rolling out gradually from late September 2026 at capsule toy corners nationwide.
Sasaichi Shuzo, a Yamanashi sake brewery with more than 360 years of history that offers ceremonial sake to Mount Fuji, is releasing a limited "Shumei Celebration Sake Dan Junmai Daiginjo" to mark the release of a documentary chronicling the succession of the kabuki name Ichikawa Danjuro. Preorders open September 15, with sales beginning September 25, the same day the film opens.
IP Four Inc. is releasing the "scooty studio Bangs Clip" (300 yen per play, tax included, 10% VAT, 6 types total) at capsule toy corners nationwide, rolling out gradually from mid-September 2026, featuring six quirky-faced characters from the popular Korean character brand scooty studio.
Seven-Eleven Japan's Seven Premium Raw Chocolate Ice Cream returns to stores nationwide from September 22, 2026, in limited quantities, now with more chocolate blended into the ice cream base for a richer, more seamless bite.
Shobido is launching a new "Reversible Puff" with two different textures on each side, so you can flip it over to get either a plump, dewy finish or a natural glow. The ¥495 puff goes on sale Tuesday, September 15th, 2026, at Shobido's official online store and at retailers nationwide.
Suntory is rolling out 11 winter gift items for 2026, including SUNTORY WHISKY "AO" gift packaging, Ballantine's 17 Year Old Tribute Release, The Macallan Sherry Oak 12 Year Old, and Suntory Japanese Craft Gin "ROKU," available nationwide from early October.
A limited-edition variety called "ALL-FREE 〈香り芳醇〉" joins Suntory's non-alcoholic ALL-FREE lineup, arriving nationwide from November 17, 2026 — the brand's first limited edition in eight years.
Suntory is adding a winter-only "Yuzu Lemon" variant to its popular Kodawari Sakaba Lemon Sour lineup, blending lemon sour with yuzu-steeped liquor for a nationwide release from November 10, 2026.
Suntory is releasing a new limited-edition variant of The Premium Malt's Master's Dream nationwide from December 22, inspired by a traditional Japanese micro-season marking frozen underground springs beginning to thaw.
Suntory will release its annual zodiac series in a Year of the Sheep design nationwide in limited quantities, starting with "Suntory Whisky Royal" and "Suntory Old Whisky" on November 4th, followed by "The Premium Malt's" zodiac design cans on November 24th.
A new limited-edition dark ale from The Premium Malt's lineup, "Miwaku no Kuro Ale," goes on sale nationwide in limited quantities starting December 15, 2026, featuring the roasted aroma of dark malt and a fruity, light finish.
A pastel-toned pouch collection featuring U*SA*HA*NA surrounded by ribbons, ballet shoes, and flowers rolls out at capsule toy corners nationwide from mid-September 2026, with six designs to collect.
Weekend Max Mara's 2026 fall/winter signature collection, created with stylist and former L'Uomo Vogue editor-at-large Robert Rabensteiner, is now rolling out at shops nationwide and on the official online store, blending Alpine calm with urban culture.
The Steam store page for Weiß Schwarz Online, Bushiroad's online competitive card game set for a spring 2027 release, is now open, with wishlist registration available ahead of launch.
The Whisky Culture Research Institute is opening applications on October 7 for five limited original bottles commemorating "Whisky Festival 2026 in Tokyo," a large-scale whisky tasting event held that November at Tokyo International Forum. Applications, open only to festival ticket holders, run until October 19, with a lottery held if any bottle is oversubscribed.
Tachibana E Shuhan has launched the 157th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
Yamadaya Manju's Dogo Onsen Store and its attached café, Charaku, open an Autumn Flavors Fair on September 1, 2026, with a hojicha-and-chestnut shaved ice and new chestnut and sweet potato puddings. From October 1, a Charaku-exclusive Chestnut Anmitsu joins the lineup.
Asahi Breweries is adding a zero-calorie, 70% lower-carbohydrate variant to its 0.00% alcohol "Asahi Zero" non-alcoholic beer-taste beverage lineup, going on early sale across Western Japan from October 14.
To mark BEAMS' 50th anniversary and TOKYO GAME SHOW 2026's 30th anniversary, BEAMS MANGART is launching the GAME ARTeee COLLECTION on September 15, with T-shirts illustrated by TGS official artist Zashikiwarashi featuring characters from seven Japanese game companies. BEAMS is also once again serving as the official staff wear partner for TOKYO GAME SHOW 2026, held September 17 to 21 at Makuhari Messe.
A 1/7 scale figure of Satsuki — a Pandemonium Society council member and head of the Intelligence Department at Gehenna Academy in the hit app game Blue Archive — is now available for pre-order in her Memorial Lobby Ver., with release scheduled for April 2027 and a price of ¥26,400 (tax included).
caseplay is releasing a My Hero Academia smartphone accessory collection on September 14, 2026, offering 17 character-inspired slim protection case designs across more than 170 device models, including iPhone, Xperia, Pixel, and Galaxy.
Christian Louboutin's latest collection introduces two new shoe styles — the moccasin-inspired "Mocastrass" and the Mary Jane-style "Jane Nina Pump" — blending the maison's signature femininity with refined craftsmanship for a modern take on classic elegance.
Milan-based bag brand DONE! opens its first pop-up store in Japan at JR Nagoya Takashimaya from September 16 to 29, 2026, with Founder & CEO Stefania Gnutti visiting in person to introduce the brand on opening day.
Toys R Us Japan is releasing a new fall/winter apparel collection for DRAGON QUEST BABY&KIDS, the official baby and kids brand of the Dragon Quest series, starting September 18. The fifth installment in the series since it launched in September 2024, this collection adds cute Slime-themed pieces, the brand's first maternity items, and gift box sets, with sizes now available up to 130cm.
Interior lifestyle brand Francfranc is rolling out Halloween-themed items for the home for the first time in about 10 years, available on the Francfranc official online shop from September 14, 2026 and at stores nationwide from September 18.
Game Freak has unveiled Ame Nochi Hare Onna, a brand-new mobile game where real-world weather shapes the experience, revealing its key visual, teaser PV, and main characters. A special livestream introducing the game airs today, September 14, 2026, at 7:00 PM.
gelato pique is releasing "AUTUMN BEAR COLLECTION with LE SSERAFIM," a collection delivered by its global visual, LE SSERAFIM, from September 17, 2026, at stores nationwide, its official online store, and other retailers, with a special feature page live from September 14.
Starting September 14, 2026, Ginbis is releasing two new cinnamon-scented flavors of its "Shimi Choco Corn MASHIMASHI" snack line, along with new fall treats from the "Tabekko Doubutsu" brand, including a chocolate biscuit and a Mont Blanc-flavored cake biscuit — all available at supermarkets and convenience stores.
JR West has revealed the onboard merchandise lineup for the Hagi x Gintama Goyomi collaboration aboard sightseeing train Marumaru no Hanashi, including acrylic stands, keychains, and stickers priced from ¥660 to ¥1,320, on sale October 3 through December 20, 2026, along with a newly added collaboration pamphlet distributed on board.
Tachibana E Shuhan has launched the "Golden Fukumaneki Kuji," a limited 466-entry whisky lottery priced at ¥6,980 per entry with free shipping, featuring the ultra-rare Hibiki 21 Years "Kacho Fugetsu" Design Bottle as the top prize.
Häagen-Dazs Japan introduces a new mini cup ice cream that layers smooth honey sweet potato ice cream with a generous sweet-potato honey sauce, available from September 15th for a limited time nationwide.
Hachi San Roku, a renovated old-house cafe in Tokyo's Yanaka Ginza, is introducing Dango Asobi, a hands-on treat where guests grill their own dango at the table and top it with a choice of six Japanese ingredients. It arrives Tuesday, September 15, 2026.
JR West's ICOCA mascot Icochan the Platypus is teaming up with denim brand EDWIN for a five-item collaboration collection launching September 18 at JR West station shops and the Train Box online store. The lineup features plush toys, a mascot, a pouch, a mini tote bag, and a sneaker keyring, all built around EDWIN's signature denim details.
Kanro's Marosh gummy brand and music band ZUTOMAYO return for a third collaboration with "Zuto Marosh Lime Ginger Ale Flavor," a new flavor supervised by ZUTOMAYO's ACAne, arriving exclusively at 7-Eleven stores nationwide on September 22, 2026.
Gugenka has added μ's from Love Live! School Idol Project to its HoloModels digital figure lineup for the first time, with "Bokura no LIVE Kimi to no LIFE" costume and summer uniform versions of all nine members going on sale from September 14, 2026.
Chara-log has opened pre-orders for original Fushigi Yûgi merchandise featuring newly drawn illustrations, including trading can badges, acrylic stands, and more, with shipping planned for December 2026.
Kyodo Milk Industry's "Nokyo" series adds "Nokyo Milk Monaka Hokkaido Azuki Koshian," a monaka ice cream made with Hokkaido azuki red bean paste and Hokkaido dairy, arriving at supermarkets nationwide from September 28, 2026.
ZOZOTOWN will open pre-orders on September 18, 2026, for the Pokémon 30th Anniversary 1025 T-shirt Collection, turning all 1,025 known Pokémon into T-shirt designs across 13 sizes for kids and adults, with a bonus Pikachu sticker and original packaging included.
Samantha Thavasa LUMINE SHINJUKU is hosting a period-limited PINOWASSAN pop-up shop from September 17 to 23, 2026, with a special event featuring Kanna Hashimoto on opening day.
The fan-favorite Sanrio Characters "Suntanned Sleepy Capsule Keychain" series is back at Aeon Fantasy's cashless "Kapuebo" capsule toy machines, featuring Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll in sunburned, swimsuit-clad designs.
Seishin Tougei is releasing a miniature moss bonsai growing kit shaped like a matcha bowl, available in three glaze colors, on September 14, 2026. Priced at ¥1,600 before tax, it lets you enjoy a tea bowl's texture and craftsmanship alongside a small patch of real moss.
SINN PURETÉ's first color cosmetics item, リップスタッチ Oil Tint, goes on general sale on September 14, 2026, offering five honeyed shades that combine shine, color, longevity, and moisture in a lemon cake-scented oil tint.
Star Wars: The Mandalorian and Grogu — the franchise's first theatrical release in seven years — arrives on Blu-ray + DVD and 4K UHD + Blu-ray on September 30, 2026, with bonus content including a new featurette on how the film brought its alien creatures to life for The Dejarik Match.
Drecom has released booth details for the pixel art adventure game Tokyo Stories at Tokyo Game Show 2026, including three original novelties at the venue and a new 360-degree virtual tour, "TOKYO DIVE 360°," that lets fans explore the game's world online.
An online lottery for White Cat Project NEW WORLD'S has launched on eeo Store online, featuring newly drawn illustrations of Iksia, Eleanor, and Meraluka alongside official character artwork across five prize tiers. Sales run from September 14 to October 4, 2026, with a guaranteed acrylic diorama for 50-ticket purchases in a single order.
Bushiroad Creative has launched a new online lottery, "TV Anime Witch Hat Atelier Kuji Road — Bloomstyle," on Kuji Road ONLINE, featuring vivid newly drawn illustrations including acrylic stands, can badges, a hooded blanket, and a drawstring pouch.
The Coca-Cola System is adding a new flavor to its 0.00% alcohol Yowanai Lemon-Do lineup — a Wa Cocktail blending cassis and Satsuma mandarin — going on sale nationwide from September 14.
Stripe International's casual brand AMERICAN HOLIC unveils its 2026 autumn season visuals nationwide on September 11, reworking standard everyday wear through new color combinations, layering, and silhouettes under the theme "NEW ORDINARY."
Movic is opening pre-orders for the second volume of Attack on Titan "ぱしゃこれ," an instant-photo-style collectible line, featuring 30 new designs with a school-life theme alongside memorable scenes from the series.
BoConcept unveils a new handmade rug collection for autumn/winter 2026, made from New Zealand wool in collaboration with Danish rug brand Linie Design and crafted by skilled artisans in India.
World Group's women's brand cloenc opens a "SMOOTH KEEP" feature page on its official online store from September 11, spotlighting five stretch, washable setup styles designed to look polished from the office to everyday life.
From September 18, 2026, Japanese confectionery maker Colombin is releasing "Sendai Date Sando," a Sendai-exclusive vanilla cream sandwich cookie made with moshio salt from Shiogama City and Madagascar vanilla, available at souvenir shops in JR Sendai Station and other locations.
EPOS CARD and creator agency WONDER DIVE are adding a new "Qnly" design to the DOZLE Corp. EPOS CARD lineup, with applications opening September 11, 2026 to mark the group's "Buttobi na Matsuri!!" event.
FURFUR is releasing its first capsule collection with the fantasy film Gremlins on September 17, 2026, featuring six Gizmo-themed items — from T-shirts and a sweatshirt to a knit, a bag, and a mirror charm — with collection visuals unveiled from September 11.
GARRACK is releasing a new lineup of Spy × Family smartwatches inspired by Loid, Anya, Yor, and Bond, with playful watch faces that change according to your step count. Pre-orders open September 11, 2026, with general sales beginning September 30.
Gérald Genta has unveiled the Geneva Minute Repeater Golden Obsidian, a new minute repeater watch that follows the previous Geneva Minute Repeater Black Onyx. The 40mm yellow gold timepiece pairs a golden obsidian dial with the in-house, hand-wound GG-002 caliber and arrives in September 2026.
Animate Ticket begins taking reservations on September 11 for an advance movie ticket for Godzilla Minus Zero bundled with an Animate-exclusive A5 acrylic panel featuring Godzilla peering into the Animate Ikebukuro Main Store.
AmiAmi is now accepting pre-orders for the G.S.Collection [SC] Hatsune Miku Symphony: 10th Anniversary Ver. 1/7 scale completed figure from Good Smile Company, based on Rella's key visual for the Hatsune Miku Symphony 2025 Yokohama and Kobe concerts, with release scheduled for January 2028.
A new 1/5 scale painted figure of カメラのまえで "羽澄りの" posing in cat cosplay has been announced by Bfull FOTS JAPAN, with pre-orders open now through November 24, 2026, and a scheduled release at the end of March 2027.
XPRICE is releasing three exclusive-color versions of the CCP Middle Size series Hedorah sofubi figure — Nightmare Clear, Ocean Metallic Blue, and Emerald Clear — limited to 100 units per color, rolling out one at a time from September through November 2026.
CAMSHOP.JP's "CIVIC History T-Shirt," printed with generations of Honda's Civic, adds black and dark beige colorways and goes on sale at a duty-free shop in Narita Airport Terminal 2 from late September 2026, with pre-orders open now on the official online shop.
Iwatani is launching a new tabletop cassette gas robatayaki grill, "炙りの匠," the latest model in its long-running "炙りや" series, featuring a tougher design inspired by its "タフまる" outdoor stove, a safer water tray, and optional accessories arriving from October 2026.
A new limited-edition Jagarico flavor blending two customer favorites, tarako butter and cheese, launches exclusively at Lawson stores nationwide on September 15, 2026.
gumi's fourth wave of original merchandise for the mobile game JoJo's Bizarre Adventure: Ora Ora Overdrive launches at Animate stores nationwide, the Animate online shop, and THE★JOJO WORLD TOKYO on September 19, 2026, alongside an Animate Fair offering in-game bonus items.
L'espoir, the western confectionery brand from Kobe Fugetsudo, is releasing "Doux Grimoire," a Halloween-themed ゴーフレール chocolate collection packaged like a magic spellbook, at stores nationwide, select department stores, and its official online shop starting September 16, 2026.
Otaru confectionery LeTAO's official online shop begins taking reservations on September 11, 2026 for its Christmas cake lineup themed "Time Woven Together," featuring a range of cakes, a butter stollen, and a two-cake duo set.
London Pottery, the British teapot brand, is adding two new UK-inspired designs, Tea Party and Big Ben, to its popular knit tote bag, going on sale from September 11, 2026 at the official Japan distributor's online store.
MILKFED. is releasing a collaboration collection with Miffy, the character created by Dutch illustrator Dick Bruna, with pre-orders opening September 11, 2026 at the official online store calif and MILKFED. stores nationwide, ahead of the full release on September 18 at calif, ZOZOTOWN, and MILKFED. stores nationwide.
Marvelous has confirmed that the Japanese-style action RPG Muramasa: Revenant Blades will launch on February 4, 2027, for Nintendo Switch 2, Nintendo Switch, PlayStation 5, and Steam, with pre-orders for the packaged edition opening in stages alongside a new trailer showing off the game's evolved systems.
Kodansha's Children's Business Division is releasing the Narumiya Characters Deka Kira Deco Seal Book on September 25, 2026, packing in 343 hologram-finished character stickers — including "deka deco seal" designs over 10cm long — from four brands (ANGEL BLUE, mezzo piano, DAISY LOVERS, and pom ponette), plus character profile pages, for ¥1,320 (tax included).
COSPA is releasing new NieR:Automata Ver1.1a merchandise for the YoRHa unit, including a Heavyweight T-Shirt and an M-51 Jacket, plus a 2B Full Graphic T-Shirt and cleaner cloths, with early sales for the two YoRHa items at TOKYO GAME SHOW 2026 ahead of general release in mid-December 2026.
Nyanko Dai Shoten Online has added four puffy pop stickers and a kids' trainer recreating the "I LOVE うに" outfit worn by Li'l Jamiera Cat, with all five items launching September 11, 2026.
Image Magic's on-demand print service Originalprint.jp began selling "Acrylic Omamori (S)" and "Acrylic Omamori (M)" on September 10, 2026, adding glow-in-the-dark, mirror, and other special acrylic materials to the charm's lineup, with orders accepted from just one piece.
FREEing releases a new 1/4 scale figure of Narberal Gamma from Overlord in a jet-black bunny outfit, now available for pre-order through hobby retailer AmiAmi at ¥39,600 (tax included), with release planned for February 2027.
The keyboard keychain POCHIKEY now comes with cute add-on parts, on sale from mid-August 2026 at select Yodobashi Camera stores and online shops including Amazon, Yahoo! Shopping, and Rakuten Ichiba.
Prime 1 Studio's Ultimate Museum Masterline series adds a new white "Phantom Armor" colorway of the Justice Buster, Batman's anti-Justice League suit designed by Josh Nizzi, standing 88cm tall with pre-orders opening September 11th and release scheduled for February to May 2028.
To celebrate Puyo Puyo's 35th anniversary, Mitacle Block is releasing a collab lineup of build-it-yourself block figures featuring Arle, Carbuncle, and the game's other characters, along with the Puyo themselves — on sale for a limited time from September 11 to October 31, 2026 on the Mitacle Block official online store.
Quiz RPG: The World of Mystic Wiz has launched a collaboration with Onkyo Corporation, offering voice-equipped AOW01 MARK II wireless earphones featuring newly recorded voices from Dietrich, Lilm, and リフィル, with pre-orders open now through ONKYO DIRECT.
Accessory brand LAPUIS has collaborated with underwear brand Robert P.Miller on a chic, heart-shaped scrunchie, with online pre-orders opening September 11 ahead of in-store sales at CASSELINI Harajuku from September 19.
RODEO CROWNS WIDE BOWL is releasing a collaboration collection with the beloved comic duo Tom and Jerry on September 11 at RODEO CROWNS WIDE BOWL stores nationwide and on the WEBSTORE. The lineup blends playful comic artwork and denim details across tops, knitwear, and bags.
Good Smile Company is releasing Nendoroid figures of Hinako Shimizu and the Fox-Masked Man from the psychological horror game SILENT HILL f, now available for pre-order individually at AmiAmi for ¥6,900 and ¥7,200 (tax included) respectively, with a planned release in March 2027.
Kodansha's Kids Business Division is releasing I Love Precure! Star Detective Precure! & Precure All Stars Fan Book Vol. 3 on September 18, 2026, complete with an exclusive Precure Makoto Jewel bonus featuring Cure Eclair and Cure Arcana together.
Tachibana E Liquors has launched the third edition of its Legend Whisky Lottery, featuring YOICHI SINGLE MALT 20 YEARS OLD as the top prize, with 466 limited entries available starting September 11, 2026.
Takachiho, a souvenir maker based in Nagano City, is releasing "Shinshu Ringo Shimishimi," a baumkuchen rusk soaked through with white chocolate and Nagano-grown apple juice, in stages from September 14, 2026, mainly at expressway service areas and roadside stations in the Hokushin area of Nagano Prefecture.
WHISKY MEW releases two Speyside single malt whiskies featuring Umamusume: Pretty Derby characters Dream Journey and Epiphaneia on their labels, with lottery entries open from September 25 to October 4, 2026.
URUHIME MOMOKO, the Japanese beauty brand that has sold over 1 million units, adds an exosome-focused serum to its lineup, launching URUHIME MOMOKO COMPLETE SERUM at Watsons Taiwan and momo shopping site on September 10, 2026.
A new eau de parfum collection featuring 11 fragrances inspired by the girlfriends of TV anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You has arrived from FAIRYTAIL Co., Ltd., with preorders now open at DREAMING PRINCESS, Amazon, and Rakuten Ichiba.
Hikidashi and Seika Foods are releasing BE@RBRICK Bontan Ame 100%, a Medicom Toy collaboration figure inspired by the packaging of Bontan Ame, the Kagoshima candy loved since 1925, with online pre-orders opening September 10 ahead of in-store sales in Kagoshima and at Medicom Toy shops nationwide.
Good Smile Company releases a Nendoroid Basic figure of Power from Chainsaw Man in her casual clothes, now available for pre-order through hobby retailer AmiAmi at ¥3,900 (tax included), with a planned release in January 2027.
Good Smile Company is releasing a Nendoroid Doll figure of Makima from Chainsaw Man – The Movie: Reze Arc, now available for pre-order through hobby retailer AmiAmi at ¥9,800 (tax included), with a planned release in February 2027.
CLAT-JAPAN, the custom apparel and goods service from Focus Co., Ltd., has expanded its cap embroidery options to include the brim, with orders accepted at short turnaround and without a prior estimate.
Natural and organic beauty select shop Cosme Kitchen is teaming up with Sanrio's My Melody and Kuromi for its first-ever collaboration, offering 21 limited items from October 2, 2026, with advance reservations opening September 18 at the MASH GO GREEN STORE.
Skater Co., Ltd. is offering an advance sale of three dual-print foldable umbrellas featuring Zootopia 2, Coco, and Wreck-It Ralph, each printed on the inside with a scene from the film that appears the moment the umbrella opens, starting September 16 at Disney THE MARKET 2026 in JR Kyoto Isetan.
ETERNAL ANIMA, an all-new JRPG blending classic turn-based battles with original systems such as Legacy of Wisdom and Future Prediction, is coming to Switch 2, PS5, Xbox Series X|S, and Steam on March 4, 2027. A special talk video also pairs director Katsuhisa Higuchi with Mistwalker's Hironobu Sakaguchi.
AmiAmi is now taking pre-orders for the Hyper Body GODDESS OF VICTORY: NIKKE Dorothy Movable Figure from Good Smile Arts Shanghai, with release scheduled for October 2027.
A new One-Seventh Carat prize figure featuring Magia Baiser from the TV anime Gushing over Magical Girls is rolling out to amusement facilities from the 3rd week of September 2026, alongside a Follow & Repost giveaway campaign on X.
French bag brand Hervé Chapelier will release a limited special edition of its popular Panther Blanc pattern, the "704FB" in Panther Blanc x Noir x Blanc, starting September 11, 2026, exclusively through its official online store and Matsuya Ginza.
Shueisha Games has unveiled HOSHiN ENGi Re:surrection, a new roguelite action game celebrating manga Hoshin Engi's 30th anniversary, set to launch in 2027 for Nintendo Switch 2, PlayStation 5, and Steam.
Sanrio characters Exhibition Hotel Floria Tokyo at Tokyu Kabukicho Tower is unveiling its second wave of Tokyo-exclusive original merchandise, including new Halloween goods, a Cinnamoroll bath tray figure, and other everyday items, with products going on sale in stages from September 19, 2026.
New merchandise for the TV anime "Isekai Office Worker: The Other World's Books Depend on the Bean Counter" has been available on the eeo Store online since September 4, with in-store sales following at the eeo Store Ikebukuro flagship store from October 16.
Kasugai Seika is adding a limited-time strawberry flavor to its long-running "Milk no Kuni" candy line, with "Strawberry Milk no Kuni" and a large 1kg version launching nationwide on September 14, 2026.
Hair goods brand Mapepe is adding a compact new option to its popular Finger Flex Brush lineup, with the Finger Flex Brush [Mini] going on sale nationwide from September 10, 2026, for ¥880, bringing the same eight-section, finger-like brushing feel to a smaller, easy-to-carry size.
SNK's METAL SLUG ULTIMATE COLLECTION, a definitive collection marking the METAL SLUG series' 30th anniversary, gathers nine mainline titles plus a previously unreleased location test version, launching in 2027 for Nintendo Switch, Nintendo Switch 2, PlayStation 5, Xbox Series X|S, and Steam.
The free smartphone pachinko and pachislot app 777Real, operated by Sammy Networks Co., Ltd., begins offering the Eleco Co., Ltd. title Midori-Don: VIVA! Jonetsu Nanbeihen starting September 10, 2026, adding the Universal Entertainment group release to its free-to-play lineup.
From October 3 to November 29, 2026 (weekends only, reservation required), Patisserie Minimal Soshigaya-Okura is serving two new autumn desserts finished tableside by the pâtissier — a Fruit and Chocolate Parfait with Shine Muscat and grapes, and a Japanese Chestnut Mont Blanc Assiette Dessert featuring chestnuts from Kasama, Ibaraki.
Nakano Bussan's new "Tsukuyomi no Miyako Konbu," a collaboration with the film Cosmic Princess Kaguya!, is the first release in the company's new "Hako-oshi Miyako Konbu" series, on sale September 11 to 25, 2026 at the official Miyako Konbu Shop.
Skater is now selling drawstring pouches featuring the trendy mojojojo ID Photo design in a blind package that keeps the design a surprise until opened, along with a BOX version that includes all six designs at once.
The hunting action game Monster Hunter Wilds arrives on Nintendo Switch 2 on December 4, 2026, with pre-orders for the download version now open on the Nintendo eShop and an early purchase discount available through January 7, 2027.
NACHARAL has launched a new "Shizuoka Essence" in-bath series featuring organic tea and hinoki cypress grown at the foot of Mount Fuji, bringing a shampoo, conditioner, and body soap to hotel bathrooms as part of the guest bath experience.
ABC-MART is releasing an exclusive fall/winter colorway of New Balance's low-profile "204L" nationwide from September 10, alongside a new visual campaign featuring actress Nana Mori that captures the shoe's urban, sophisticated style.
OCEAN TRICO, the hair care brand produced by the salon OCEAN TOKYO, is rolling out ANSWER DEEP CARE, a new unisex shampoo and treatment line built around five types of keratin, along with collagen and ceramide, for damage care.
E-COME GROUP is releasing an officially licensed Paris Saint-Germain full-zip hoodie from early September 2026, featuring a delicate embroidered emblem on the chest and a bold logo across the back, available in black and ivory.
A limited capsule collection born from a collaboration between the sashiko artisan collective Sashiko Gals and the fashion brand KUON launches at Patina Osaka and Patina Maldives on September 16, 2026, with Patina Tianjin to follow.
To mark the Persona series' 30th anniversary, Animate stores in Japan and overseas will roll out an only shop, fair, and Gratte cafe collaboration from September 2026, the fourth installment in a year-long global collaboration project between Sega and Animate.
A 9th-anniversary fair for Revue Starlight titled "L'Étoile innocente" runs November 6 to 23, 2026, at Animate and Gamers stores nationwide, featuring newly drawn illustration merchandise and purchase bonuses.
Square Enix has introduced a new collectible card series called SQUARE ENIX GALLERY CARDS, and pre-orders have opened today for its first release, a FINAL FANTASY "40th Anniversary" Collection. The 180-card set spans 97 illustrations and includes a rare card bearing artist Yoshitaka Amano's digital signature, plus NFC-embedded cards that link to music.
studio CLIP is teaming up with the beloved TV anime Ranma ½ for the brand's first-ever collaboration, turning the series' characters into cute Chinese-style home goods and everyday accessories. The collection launches September 18, 2026 at the official web store and studio CLIP stores nationwide.
SUNSOFT is reviving four of its earliest Famicom titles, including the original "kusoge" Ikki, The Mystery of Atlantis, Super Arabian, and Maharaja, in SUNSOFT is Back! Retro Game Selection 2, launching December 17, 2026 for Nintendo Switch, PlayStation 5, and Steam with save and rewind support, a gallery mode, and a limited collector's box.
Skater Co., Ltd. is adding a Buzz Lightyear design to its plush-style pet bottle holder series featuring Disney and Pixar's Toy Story, joining the existing Woody and Alien versions, with sales starting September 10.
Bandai's Lifestyle Business Division is opening a Trickcal: Chibi Go pop-up store, with online reservations opening September 17, 2026 on Premium Bandai for Spiki goods, T-shirts, and more than 80 types of acrylic stands.
Truckful, a puzzle-solving truck simulator from Poland-based developer MythicOwl, is coming to Google Play on October 9, with pre-registration open today and a playable demo at Tokyo Game Show 2026.
Lifestyle shop Watashi no Heya is set to release a new scarf collection around October, opening with designs by illustrator Kata Yukiko that reimagine the interiors of three beloved kissaten in Kyoto, Tokyo, and Kanagawa.
Nagano's Nemoto Yawataya Isogoro is expanding its shichimi can merchandise with three new items launching September 18, 2026 — puffy Local Petatto Stickers, a Shichimi Can Pin Badge, and a restocked 1/30-scale Kuruma-kan Mini model car for customizing everyday items.
Y's and NEW ERA® are releasing a new three-style cap collection made from the crepe de chine fabric emblematic of Yohji Yamamoto, launching September 18 at Y's stores across Japan and the official online boutique.
Good Smile Arts Shanghai releases a Nendoroid figure of Aria from the popular mobile game Zenless Zone Zero, now available for pre-order through hobby retailer AmiAmi at ¥7,700 (tax included), with a planned release in April 2027.
COSPA is releasing a new Frieren: Beyond Journey's End necktie, two T-shirt designs, and removable character patches, with early sales for the T-shirts at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in early December 2026.
AMNIBUS has opened pre-orders for eight types of newly drawn "Date A Vacation" ver. Ani-Art aqua label merchandise from the anime Date A Live V, including trading can badges, compact clear cards, bromides, and desk mats.
To celebrate the Detective Conan TV anime's 30th anniversary, Japan Post's online shop opens pre-orders on September 14 for a seven-item goods lineup built around newly drawn artwork, including frame stamp sets, an acrylic stand, and keychains.
Doutor Coffee Farm and Doutor Coffee Shop are bringing back their seasonal Acai Yogurt, made with acai from Frutafruta, in an autumn version from September 10, 2026, along with a limited-time pick and sticker to mark Acai Day on September 16.
Nishimatsuya Chain is releasing new 2026 designs for its ELFINDOLL "Karufuwa" Blanket and Mini Sleeper, a lightweight, fluffy private-brand baby bedding line that has sold a cumulative 1.7 million units since its 2020 debut, now available at Nishimatsuya stores nationwide and its official online store.
FamilyMart is releasing an ice bar made with 67% Wakayama mikan juice nationwide from September 15, alongside a Kansai-region "Wakayama Fair" featuring three items built around local ingredients and well-known shops.
From September 16 to 29, Grand Castella marks its 5th anniversary in Japan with a "Mochi QQ" pop-up shop at Yokohama Takashimaya — a new-genre baked sweet blending fluffy, poofy, and chewy textures across three flavors.
Bag brand ace. is releasing the third installment of its cat-motif bag series with wire art brand HAyU, including a new suitcase, fresh colors for existing styles, and limited-edition travel accessories.
HIROKO HAYASHI, the leather goods brand from World Group's Hirof Co., Ltd., is releasing three new Fragment Case designs on September 9 — GIRASOLE, DAMASCO, and CARDINALE — each pairing a minimal silhouette with a distinctive leather material.
Frontier Works unveils new Identity V Kindergarten — Nap Time merchandise for the second edition of the Identity V POP UP SHOP in Hands stores, with online reservations opening today ahead of the October 15 launch.
THE KAHALA Collection at The Kahala Hotel & Resort Yokohama is offering a limited-quantity "Macadamia Nut Chocolate Kona Coffee Blend" from September 19, 2026, pairing the hotel's signature macadamia nut chocolate with a coffee blend made using 40% Kona coffee.
KOBE WINE, made with 100% Kobe-grown grapes, is releasing its new premium "Kobe Reserva" series in limited quantities nationwide from September 11, featuring two single-varietal wines from the 2025 vintage — a Cabernet Sauvignon and a Riesling.
Sync Innovation Co., Ltd. has opened pre-order sales for Limbus Company merchandise featuring the popular "mochocho" illustration series, including can badges and stickers, running from September 9 through September 30, 2026.
Building on the success of its 2025 limited editions, Louis Vuitton adds five new watches to its Tambour Spin Time collection, each finished in a bold color that carries the icon's spirit of travel into a new chapter.
Craft beer brewery Nagahama Roman Beer in Shiga Prefecture is releasing a limited-batch beer, Nagahama Fresh Hop IPA, from September 22, 2026, brewed with hops that go from harvest to the kettle in about five hours to capture their fresh aroma.
OM Digital Solutions will launch the M.ZUIKO DIGITAL 14-42mm F3.5-5.6 III, a compact Micro Four Thirds standard zoom lens with enhanced close-up shooting and dust- and splash-resistant construction, in late October 2026.
Sanrio Characters' Pompompurin gets two new merchandise lineups — the "Kirameki Gold Party Series" and "Pom Pom Hero Series" — with mascot plushies, acrylic stands, keychains, and more going on sale at Munyugurumi Patio stores from September 17.
Positive Grid's new Spark PEDAL condenses the sound and features of its popular Spark amp series into a compact pedal-format smart amp and effects unit, with 43 effects, a 60-second looper, and companion app integration, going on sale in Japan on September 25, 2026, with pre-orders opening September 9.
The second wave of NuiPal palm-sized plush toys from the TV anime SAKAMOTO DAYS is here, bringing five new characters to the collectible lineup. Pre-orders are open now at Animate stores, Animate Online, and Movic's mail-order shop, with release planned for around January 2027.
Starting September 11th, Thank You Mart is rolling out an exclusive stationery lineup featuring popular Sanrio Characters, including flake stickers, clear roll tape, acrylic pen stands, memo stands, and a whiteboard, with everything priced at 390 yen (429 yen tax included).
Sega Fave has launched Sega Lucky Kuji Online BAKI-DOU: The Invincible Samurai 2026 on September 9, 2026, with a Prize A arm pillow cushion available in three versions of Yujiro Hanma, Kaoru Hanayama, and Biscuit Oliva, plus visual towels, plush mascots, and more, with sales running through October 20, 2026.
SINN PURETÉ is renewing its popular Ambitious Beauty Serum Foundation with upgraded skincare ingredients, including double the starfish extract, launching early on September 9, 2026 ahead of a general release on October 28.
Golf apparel brand SLDO. unveils its 2026 Autumn/Winter Collection, revisiting the BLACK aesthetic it started from as it enters its sixth year, with pre-orders opening September 9 at the official online store.
Blue Mountain Co., Ltd. is releasing "SOBORO's Cheerful Friends Figure Keychains," fluffy flocked figures based on five characters by popular plush artist SOBORO, in capsule toy and BOX versions nationwide from late October 2026, with the BOX version including outfits designed by SOBORO.
Tokamachi Sukoyaka Factory is adding a new rice flour cookie, "Yukigome Sakuri," to its TOIRO PREMIUM KOMEKO series from September 10, 2026, made entirely with Tokamachi-grown Uonuma Koshihikari rice flour and available in vegan-certified Plain and Hojicha flavors made without butter, eggs, or dairy.
Digital fashion marketplace TOKYO AVATAR GATE will release a VRChat-compatible Ultraman Series collaboration collection on September 16, 2026, featuring a "Narikiri Kaiju" costume line and an 8-piece "Real Clothes" graphic apparel line.
Universal Studios Japan previews its 25th anniversary autumn event, Universal Extreme Autumn: Discover U!!!, opening September 10 with Halloween-themed food and merchandise starring Hello Kitty, My Melody & Kuromi, Snoopy, and Hamikuma, a new Hamikuma carnival game, and pink and light-blue Yoshi meet-and-greets marking Super Nintendo World's 5th anniversary.
Blue Mountain's "Listen to art" capsule toy series returns for a second volume in October 2026, pairing famous Van Gogh paintings with original music. The four-piece ¥400 lineup includes The Bedroom, The Sower, Self-Portrait with Grey Felt Hat, and Courtesan (after Eisen), each in its own body color.
T&S is adding a frame-type suitcase to LEGEND WALKER's VELIRO line for light travelers, featuring an aluminum-frame opening, quiet double casters, and a hook-equipped base, available in seven colors from early September 2026.
Bushiroad will hand out original ticket-style novelty cards featuring MyGO!!!!! and Ave Mujica at the Weiß Schwarz Online demo booth during TOKYO GAME SHOW 2026 (TGS2026), running September 17 to 21 at Makuhari Messe.
Tachibana E Shuhan has launched the 156th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
Womenswear brand Ameri joins forces with Wrangler, the jeans brand born in 1947 as the world's first to be created by a designer, on a two-piece denim collaboration built around this season's "Drive" theme, arriving September 29 at Ameri's web store and its directly-run stores.
Gamers, the anime and game merchandise store chain operated by Card Lab Co., Ltd., has opened pre-orders for Atelier Karia, the newest entry in the Atelier series, ahead of its February 25, 2027 release, alongside an exclusive bonus-packed "Together with Karia" set.
Bvlgari has released a video across social media introducing the Octo Finissimo Dual Time x Vianney Halter, a limited-edition timepiece and the brand's first movement collaboration, created with independent watchmaker Vianney Halter and unveiled at Geneva Watch Days in September 2026.
Chacott Cosmetics is bringing back its well-loved "Moist Series" base makeup with enhanced hydration from fermented manuka honey and collagen, including a new "Finishing Powder Moist CA" with fine pearl shimmer, arriving September 11 in limited quantities at Chacott's stores, online shop, and select retailers nationwide.
EXNOA LLC announces that starting September 8th, DMM GAMES' "LEGEND CLOVER" introduces alchemist Nicolas Flamel, who fought alongside the hero Roland, as a new limited-time legend, alongside the "Yearning for a Distant Time" event.
emmi is releasing its adidas Originals collaboration sneaker, the "TOKYO W EMMI," with early sales starting September 10 at select Tokyo stores, where shoppers can also join a shoe-accessory customization event before the nationwide release on September 17.
FRANÇAIS is releasing Season's Mille-feuille Millefête, a new limited-edition mille-feuille layered with the flavors of autumn's harvest, in Caramel Raspberry and Sweet Potato Hazelnut, starting Friday, September 11, 2026.
Fujiya is releasing a tray gummy shaped like Peko-chan and Sanrio Characters, with each pack including one randomly inserted glossy sticker chosen from 20 Heisei-retro designs. The gummy goes on sale nationwide on September 15, 2026.
AKROS is releasing an official Girls Band Cry hooded jacket that faithfully recreates the one Nina Iseri wears in the anime, with pre-orders opening September 8, 2026 through the AKROS official website and Animate Online and sales beginning in January 2027, priced at ¥16,500 (tax included) in unisex sizes M to XXL.
Hikari Miso is holding a free tasting and special sales event for its refreshingly tangy amazake HARE NOCHI KOJI at three Tokyo bathhouses—Myohoyu, Nippori Saito-yu, and Tennen Onsen Takarayu—starting September 8, 2026.
A new Hello Kitty mini shoulder bag collection from E-COME Group goes on sale from mid-September, featuring a vintage-look faux leather design, versatile 2-way handbag and shoulder-strap styling, and a choice of three colors — brown, black, and pink.
A 1/8 scale completed figure of Bronya Zaychik from Honkai Impact 3rd, "Outstanding Attitude Ver.," is now available for pre-order at hobby retailer AmiAmi. The figure is priced at 9,240 yen (tax included), with a planned release in July 2027.
Suntory will release a new limited-edition Horoyoi flavor, Roasted Apple, available nationwide from November 4, 2026.
Pre-orders are now open on the CharaON! online shop for a range of TV anime I Want to Love You Till Your Dying Day merchandise, including a rib long sleeve T-shirt, T-shirt, B2 tapestry, character rubber mat, acrylic character stand, and clear file featuring Sheena, Mimi, Seiran, and Ali.
IKEPOD, the Swiss watch brand known for challenging convention through bold industrial design, is releasing the MINIPOD, a new rectangular model that carries forward the design philosophy of its 2001 Manatee, in eight colorways from September 9.
AmiAmi is now offering pre-orders for the FORM-ISM KINGDOM HEARTS II Axel completed figure from Square Enix, capturing Axel in a dynamic pose with his coat billowing. It is priced at 11,000 yen (tax included), with release scheduled for December 2026.
Swiss premium chocolate brand Läderach is releasing a new autumn collection inspired by the forests of Switzerland from September 18, 2026, featuring a fox-shaped chocolate assortment and its signature FrischSchoggi Stick in autumn-colored packaging.
LET IT DIE: INFERNO enters Season 4 with a full PvE overhaul, a new stage-selection system, and two new weapons, backed by a limited-time 60% off Steam sale, while the original LET IT DIE relaunches as a standalone offline version following the end of its online service.
LOVEBOAT is releasing a new brand-logo hoodie from late October, updating the Y2K style of late-1990s and 2000s Shibuya gyaru culture with a modern oversized silhouette and street-inspired look, available in two colorways with a large logo print across the front.
Maison de FLEUR's 2026 anniversary collection, "Gâteau Buffet," brings 14 cake- and strawberry-inspired bags, pouches, and accessories to stores and STRIPE CLUB from September 18, alongside a lottery, novelty gifts, and Instagram and LINE campaigns.
T-Two-O adds a new heather gray colorway to its Moomin horizontal shoulder bag, a soft muted gray designed to blend into autumn and winter outfits, with room for a 500ml bottle, multiple pockets, and a matching embroidered mini pouch.
Starting September 12, the long-established Toyama confectionery shop Nakao Seigetsudo celebrates the season with its Autumn Chestnut Festival, a lineup of four chestnut treats — daifuku, dorayaki, monaka and okowa — available at its stores in Takaoka and Toyama through the end of November.
Fukuoka PARCO is hosting the NARUMIYA CHARACTERS POP UP SHOP from September 18 to 30, 2026, offering region-exclusive merchandise plus a collaboration cafe menu and character-themed decor at select in-mall restaurants.
At NEMU RESORT in Mie Prefecture's Ise-Shima area, Dining Satoyama inside Hilltop House is serving a lemon-flavored cheesecake shake made from surplus batches of Toba Hotel International's signature cheesecake, turning what would otherwise be discarded into a refreshing new treat through September 23, 2026.
KAPOK JAPAN will debut NEO DOWN KAPOK® BEYOND, a new loft insulation made entirely from kapok fiber, at the "NOT A DOWN" launch event in Minami-Aoyama, Tokyo, on October 6 and 7, 2026, where a signature down jacket using the material will also make its first public appearance.
From October 1, the patisserie Nina at The Ritz-Carlton, Tokyo — led by Nina Métayer, named World's Pastry Chef 2024 — introduces a new autumn pastry lineup featuring seasonal apples, chestnuts, and buckwheat, including a Japan-exclusive baba made with matcha and the hotel's original Japanese whisky.
OSAJI is fully renewing its aging care series under the new name hisn, updating the formula and packaging across all six products, with four moisturizing items newly confirmed to reduce the visibility of fine dry lines when the series launches nationwide on November 25, 2026.
Kotobukiya's 1/8 scale completed figure of Renne Bright from the Trails series, wearing her outfit from The Legend of Heroes: Trails through Daybreak II, is now available for pre-order through hobby retailer AmiAmi at ¥25,300 (tax included), with release planned for April 2027.
Starting Wednesday, September 16, 2026, Royal Host offers a limited-time lineup of autumn parfaits and desserts built around sweet potato and chestnut, including a hoji-cha scented sweet potato parfait and a cassis chestnut brûlée parfait. Guests can also join a website poll to vote for their favorite autumn flavor.
Sanrio Sports, the golf wear and goods line blending Sanrio characters with World's apparel expertise, rolls out its 2026 fall/winter collection from September 9, with limited-time pop-up stores opening in Tokyo, Osaka, and Nagoya from September 23.
Seven-Eleven Japan is rolling out two limited-quantity autumn ice creams nationwide — a honey sweet potato brulee waffle cone from September 8, and a Japanese chestnut mont blanc ice bar co-developed with Ginza Sembikiya from September 15.
Seven-Eleven adds two indulgent "reward ice cream" treats for autumn nights, Lotte Anzutsumi with ice cream wrapped whole in red bean paste and a GODIVA-supervised frozen chocolat ice made with Belgian chocolate, both rolling out at stores nationwide in September.
Takara Shuzo is releasing its autumn-winter limited "Sho Chiku Bai" Kanzake, a warmed-sake blend in a 1.8L paper carton designed for easy home enjoyment, nationwide from September 29, 2026.
Sigma's new 85mm F1.2 DG | Art lens pairs the brand's brightest-ever aperture at this focal length with a compact, lightweight design, arriving in L-mount and Sony E-mount versions on September 30, 2026.
Starbucks Corporation and Suntory Beverage & Food are introducing "COFFEE SIGNATURES BLACK" and "COFFEE SIGNATURES ESPRESSO&MILK," a bottled coffee series made with espresso roast beans, nationwide from September 15 — Starbucks' first new bottled coffee lineup since 2015.
Scottish leather brand STRATHBERRY is holding a limited-time pop-up store at Isetan Shinjuku from September 9 to September 29, 2026, showcasing its Mosaic, Kite, and Tote collections along with Corda, a new line from its 2026 fall/winter collection.
A limited-edition three-way collaboration between Suica's Penguin, travel media brand cotrip, and bag brand Kitamura brings the "Multi-Way Bag for Traveling with Suica's Penguin" to GRANSTA MALL this November, with only 500 pieces produced across two colorways.
Suntory is turning its canned jasmine shochu green tea mix into a year-round, nationwide product, with the "Matsurika Green Tea Mix (JR) Can" set to expand beyond its convenience-store-only debut and hit store shelves across Japan from November 4.
Suntory is releasing "Additive-Free Delicious Wine. Sparkling <Fragrant Luxury Fruit>" nationwide for a limited time from November 4, a white sparkling wine bursting with the fruitiness of white grapes, mango, and peach in a gold-toned can.
Takara Shuzo's new "Gyugyugyu" non-alcoholic sour, made with whole-fruit puree in Peach, Lemon, and Grapefruit flavors, goes on sale nationwide from October 6, 2026.
Thank You Mart is releasing Halloween collaboration merchandise featuring Casper, Hot Stuff the Little Devil, and Chucky, with all items priced at ¥390 (¥429 tax included). In-store sales begin in stages from late September 2026 at Thank You Mart locations nationwide, and online pre-orders open on September 9, 2026 at 12:00 PM.
TOKYO STATION CAFE -THE NORTH DOME-, set inside Tokyo Station's century-old red-brick Marunouchi North Dome, is offering a weekday-only "Premium Afternoon Tea" packed with autumn flavors from September 14.
Tsukiji Chitose's seasonal Yaki-imo Mochi is back, wrapping soft Ayamurasaki sweet potato mochi around a rich Tanegashima Anno sweet potato filling blended with condensed milk, egg yolk, and butter for a sweet-potato-pie-like flavor. Available for a limited time at two Haneda Airport locations.
Cosmetics brand VECUA Honey is renewing its Wonder Honey Toro Toro Hand Cream lineup on September 8, 2026, adding a new nail-care ingredient, two new scents, and refreshed packaging while keeping its signature light, non-sticky moisture.
NatureLab's WetBrush, loved in more than 70 countries, is releasing a new styling brush that combines detangling and shine-boosting bristles, arriving at Loft stores from September 10 ahead of a nationwide rollout on November 1.
Accessory brand 33club has joined forces with shoe brand THREE TREASURES on its first-ever footwear collection, with a pre-order display at LAPIN ET HALOT in Omotesando running September 12 to 15 and online pre-orders opening the same day.
A new Bowl is joining the Showa-retro tableware series ADERIA RETRO on September 11, 2026, in six designs - a compact, rounded piece well suited to cereal, salads, desserts, and everyday use at the table.
From September 14, 2026, Alain Ducasse Chocolat Paris rolls out an autumn-winter collection at Le Salon, the dessert salon attached to its Nihonbashi Tokyo Atelier, headlined by the chocolate-filled afternoon tea Le Goûter alongside seasonal desserts such as Cabosse Chocolat and Sablé Marron Myrtille, each built around rich cacao and the flavors of fall.
From September 10 to 16, 2026, Earl Grey specialty shop & EARL GREY sets up a limited-time stand at Matsuzakaya Ueno's Autumn Delicious Food Fair, offering its event-favorite soft serve flavors alongside the buzzy "butter mochi" sweet in four varieties.
Kintsugi artisan Sho Takeshita's brand ANYTSUGI has released the Simple Kintsugi Kit -kumo-, a lacquer-free kit that lets people repair broken tableware in a single day and use the mended pieces as food-safe dishware afterward.
Asahi Beer is adding a new lemon-ginger flavored canned RTD to its "Mirai no Lemon Sour" lineup, on sale in limited quantities from October 20, while the brand's Original and Koime (rich flavor) variants move to year-round sale from the same day with a refreshed package design.
Attipas debuts three new baby shoe designs styled after firefighters, police officers, and animals like capybaras and raccoons, arriving September 8 in charcoal, navy, and muted fall/winter tones.
On September 9, Bensaiten moves its Nihonbashi fruit daifuku shop to Coredo Muromachi Terrace, launching a store-exclusive strawberry daifuku trio and a 10-day giveaway of Shizuoka Crown Melon daifuku for the first 100 customers each day.
A Birthday Online Fair for Buying a Classmate Once a Week opens September 10, offering newly drawn merchandise by original illustrator U35 and a purchase bonus SS card written by 羽田宇佐.
Furyu's new no-miss lottery, Furyu Kuji Esther Bunny Cake Dreams, goes on sale from September 19, 2026, offering a cake-themed lineup of plush toys, a tote bag, and other original items across seven prize tiers plus a Last Get bonus prize.
imprimo has added a Chihuahua silhouette charm to its pet jewelry line, following earlier Dachshund and Toy Poodle designs, with sales starting September 7, 2026 through the imprimo official site.
AMNIBUS, an online store selling original anime and manga merchandise, has started accepting pre-orders for six types of Kuroko's Basketball products, including chibikoro trading acrylic stands and B8 hard cases.
AMNIBUS has opened pre-orders for six new Ani-Art KAWAII label items featuring the cast of Mermaid Melody Pichi Pichi Pitch, including trading acrylic stands and can badges, with orders accepted from August 28, 2026.
Two amusement-exclusive Ninjaboy Rantaro Makibishi Candy Egg Cans, one featuring the sixth-year students and the other the fifth-year students, roll out to game centers and online crane games nationwide from the third week of September 2026, each holding candy and a random matching character sticker.
Norrbottens Destilleri, a small-batch distillery in northern Sweden, is bringing two new pie-inspired craft liqueurs, "Rhubarb Pie" and "Blueberry Pie," to Japan on October 16, 2026, paired with a launch event at FUGLEN TOKYO.
Rémy Cointreau Japan is releasing three new expressions of Bruichladdich's experimental Octomore single malt in limited quantities from September 14, 2026, each shaped by a different barley origin and cask maturation.
ZOZOTOWN is releasing a dark brown suede colorway of adidas Originals' popular "OZGAIA W" shoe as a ZOZOTOWN collaboration model, available for pre-order starting September 11, 2026.
Paper goods maker Maruai is launching the "Pochi-bukuro Omikuji Card," an omikuji-style fortune message card made to slip inside a pochi-bukuro money envelope, on October 13, 2026, for 330 yen (tax included).
AMNIBUS, an online store for original character goods, has opened orders for a 75mm can badge set featuring the Nakano quintuplets from the TV special anime The Quintessential Quintuplets Specials 2.
The RAKUSAI online shop is opening pre-orders on September 7 for its Shinshu Matsumoto Nansui pear from Nagano Prefecture, a limited-quantity treat that sold out in just 10 days last year and is prized for its high sugar content and juicy, crisp texture.
The 1/12 scale action figure of RPGEX-10 Kunoichi Reppuu from Snail Shell is now accepting pre-orders at AmiAmi, scheduled for release in September 2027.
Shaved ice specialty shop Sankaku Goori in Tottori Prefecture, Japan's largest producer of Twentieth Century pears, is launching a new autumn-limited Salted Caramel Pear Kakigori made generously with in-season local pears.
Sanko Seika is releasing SK!MASNACK, a new bite-sized snack series with three sweet flavors — Milk Ball, Paripari Snack, and Rice Crisp — at supermarkets and drugstores across Japan starting September 14, 2026.
A colorful new capsule toy series turns beloved Sesame Street characters into oversized flat pouches with different designs on the front and back, rolling out at capsule toy corners nationwide from September 7.
Art toy brand HERE is adding a new emotion-themed series to its SiiNONO character line, with the SiiNONO Mood On surprise box set to launch in mid-September 2026 through Hashy Topin's own online store and retailers nationwide.
Tango Kingdom Brewery, based in Kyotango, Kyoto Prefecture, is releasing its first saison-style craft beer, "Lively Ale," brewed with Tango-grown Koshihikari rice and French "Mistral" hops, starting September 7, 2026.
The 5th installment of the ZIYULI trading figure series from art toy brand HERE, "Dream Closet," begins taking orders in September 2026, with sequential sales launching at general merchandise stores and mass retailers nationwide from mid-September.
The sixth installment of Hashy Topin's ZIYULI trading figure series, Charm Of Forgotten Dream, is set to arrive at variety stores and mass retailers nationwide from mid-September, with a collection themed around traditional Chinese crafts. Orders open through Hashy Topin's official online store, Rakuten, and Amazon.
chara-log has opened pre-orders for original Ace of the Diamond act II -Second Season- merchandise featuring newly drawn illustrations, including trading can badges, acrylic stands, and more, with shipping planned for December 2026.
KOSHINO KIRAMEKI has launched aelu WA, a luxury skincare brand from Niigata that transforms sake lees from Koshi no Kanbai and traditional fermentation techniques into modern beauty care, starting with a lotion, a serum, and a cream.
AmiAmi is now accepting orders for Alter's Arknights Ines Gala Night Ver. 1/7 scale completed figure, the fifth release in a series based on the game's 2nd-anniversary illustrations. It comes with an AmiAmi-exclusive acrylic strap and is priced at ¥21,780 (tax included).
The Balvenie has unveiled The Balvenie 1931 Collection 88 Year Old, the longest-aged whisky in its history, alongside two new limited-edition expressions and a sculpture created in collaboration with artist Daniel Arsham.
Animate is opening pre-orders on September 4 for new BomBom TV collaboration merchandise, and shoppers who order early can enter a lottery for a signing event with the BomBom TV cast.
The mobile game Browser Sangokushi Ten has added three new 5-star generals, Jia Xu, Xu Huang, and Xun You, through a new gacha event, alongside a pickup gacha and a limited-time value pack.
Hair styling brand COHARU is releasing a new lock oil spray on September 4, 2026, designed to protect hair from heat styling damage while keeping style hold, humidity resistance, and shine.
Team Entertainment has launched an online lottery featuring original chess-themed merchandise from the TV anime 'Delicious in Dungeon' on the Kujico platform, with sales running from September 4 through October 4, 2026.
etranger di costarica's double-ring notebooks and memo pads, the items fans wanted back most after the brand's 2024 shutdown, return in five colors from August 2026 with more pages and a sturdier back cover.
The hardboiled mystery adventure Fukakutei Sekai no Tantei Shinshi: Agyō Sōma no Jiken File comes to Nintendo Switch and PlayStation 4 as a download-only title on September 10, 2026, with a limited-time launch sale offering about 30% off.
A Galaxy Angel pop-up store celebrating Gamers' 30th anniversary runs September 19 to October 4, 2026, at seven Gamers stores nationwide and online, featuring new merchandise, purchase bonuses, and a giveaway campaign for an autographed shikishi board by illustrator Kanan.
ANIGA-TER begins selling a seven-item Grand Blue Dreaming Season 3 merchandise lineup, including T-shirts, a tote bag, and other apparel and goods inspired by the series, starting September 4, 2026.
From September 4, 2026, Fukuoka's Harapecolab releases a quantity-limited autumn edition of its Kobutsu no Kakera kohakuto candy, with flavors inspired by kinmokusei, cosmos, and other autumn flowers alongside mineral motifs.
Ahead of Hatsune Miku YOZORA PROGRAM 2026 in Niigata, Gugenka Inc. has launched 12 original Hatsune Miku items in the VRChat store, alongside a special virtual world recreating Niigata's Bandai Bridge and a VRChat greeting planned for Tokyo Game Show 2026.
HAY unveils two new chairs — the flat-pack Pack Chair by Jasper Morrison and the folding wooden Backflip Chair by newcomer Gudmundur Ludvik — debuting at DESIGNART TOKYO 2026 and going on sale October 30, 2026 at HAY TOKYO, HAY OSAKA, and the HAY Online Store.
HAYNI's new woven tote bag "Phikah" goes on sale September 4, 2026, featuring a three-dimensional knit texture, a shape-changing design, and a choice of seven colors.
hiritu, the balance care brand from magicnumber Inc., brings back its perfume-grade Balance Care Hand Serum in a limited quantity, with a lighter, less-sticky feel across three scent-based series, arriving at Loft stores nationwide from mid-September and on the official web shop from September 16.
From September 17, 2026, JR Hokkaido Fresh Kiosk releases 22 new original railway and Kitaca goods — including train-themed headmark stickers and rubber keychains, plus an eco bag and frost bottle featuring the Kitaca Ezo flying squirrel — available at Hokkaido Shikisaikan, Hokkaido Shiki Marché, and other locations.
Hobby Search has opened pre-orders for two new Madoka Kaname figures in her new magical girl costume from Puella Magi Madoka Magica the Movie -Walpurgisnacht Rising-, releasing from クレーネル. The lineup includes a display figure and a poseable BUZZmod. action figure with six interchangeable face parts.
Characters from the My Hero Academia anime are getting their own hanafuda playing card set, finished with a premium traditional lining by Kyoto's Oishi Tengudo, with pre-orders opening September 4.
Sync Innovation has opened pre-orders for new NEEDY GIRL OVERDOSE anime merchandise, including acrylic stands, can badges, pouches, and mirrors, with orders open from September 4 to 25, 2026 and shipping expected in late November 2026.
Orion Beer is collaborating with creator label "Akaku" for the first time, releasing original goods featuring artwork by illustrators Yoshida Natsumi, NEONERDYBOY, and Poki from September 12, 2026, alongside a pop-up event at CARBON COFFEE in Fukuoka running September 12 to 25.
British-style pub HUB is joining forces with TV anime Mr. Osomatsu for a cocktail party themed collaboration running October 9 to 25, 2026, at all four HUB locations in Ikebukuro, Shimbashi, Nagoya, and Osaka, featuring original goods and a limited collaboration menu.
INFOLENS GEEK SHOP is opening pre-orders on September 4, 2026 for eight new official Overwatch items, including Youtooz Jetpack Cat plush toys and keychains, a serial-numbered coin, a Mercy medallion, and mystery pin badges, with releases running from late January through March 2027.
Hachette Collections Japan marks the 75th anniversary of the Peanuts comic strip with its first Peanuts partwork series, "PEANUTS MINIATURE TOWN," letting fans arrange furnishings and figures to build a miniature Peanuts world of their own. The weekly series launches on August 19, 2026.
Samantha Thavasa is releasing a Hello Kitty collaboration collection of bags, wallets, and charms, with online pre-orders opening September 4, 2026, ahead of a nationwide release on September 11.
Kanagawa brewery Sankt Gallen is releasing Nashi no Weizen, a wheat beer made with pears too blemished or affected by mitsusho to sell, from September 16, 2026, in a limited quantity.
New York restaurant Sarabeth's Omotesando is joining Kichijoji shaved ice specialist Kooriya Peace for two collaboration set menus, with the shaved ice lineup changing between a September 12–20 and a September 21–30 period.
Kabaya Foods Corporation is launching Sebon Star Precious Series, a new lineup of cosmetics-motif miniature charms inspired by eyeshadow, lipstick, nail polish, and perfume, arriving nationwide on September 8, 2026.
Sega has revealed full details on the SEGA/Atlus booth for TOKYO GAME SHOW 2026, its largest ever, running September 17 to 21, 2026 at Makuhari Messe, including hands-on activities for titles such as STRANGER THAN HEAVEN, Persona 4 Revival, and Metaphor: ReFantazio, novelty giveaways, and a dedicated merchandise corner.
Nichigan, a long-established Japanese wooden toy maker, has created a wood-grain smartphone stand, perpetual calendar, and accessory case featuring Sgt. Frog characters, going on sale at Keroro Mart and BN Pictures Store.
SNIDEL HOME teams up with Sanrio's Cinnamoroll for a dreamy, star-themed loungewear and accessories line, going live online September 4 and in stores from September 11.
Snow Peak's twice-yearly Seppousai thanksgiving festival returns October 3–4, 2026, at stores, campfields, and its online store nationwide, bringing limited-edition gear such as the Living Shell 2026 EDITION and apparel, two-day-only sales, and campfield events.
Skater will sell character goods themed around Star Wars: The Mandalorian and Grogu — including blind-package chopsticks, pouches, die-cut lunch bags, and acrylic cups — at Disney THE MARKET 2026, running September 16 to October 5, 2026, on the 10th floor of JR Kyoto Isetan.
A new Rakuten-exclusive whisky lottery guaranteeing two bottles per entry — with a top-prize chance to win both a Yoichi and a Miyagikyo 10-Year cask-strength whisky — went on sale September 4, 2026, limited to 225 entries.
Takara Shuzo is releasing a canned soda highball made from its 100% sweet potato shochu "Ikkomon," offering a casual 6% ABV way to enjoy the brand's natural sweetness and clean finish, nationwide from October 13, 2026.
Nijigen COSPA is releasing two new outer jackets featuring Arcueid Brunestud from TSUKIHIME -A piece of blue glass moon-, with early sales at TOKYO GAME SHOW 2026 and the Kyoto International Manga Anime Fair 2026 ahead of general release in mid-November 2026.
212 KITCHEN STORE, the kitchenware specialty store operated by Lifestyle Innovation Co., Ltd. of the WORLD Group, celebrates its 25th anniversary with its first-ever collaboration collection featuring illustrator HONGAMA. About 70 items go on sale at stores nationwide from September 8, with early sales at the official online store starting September 3.
D3PUBLISHER is releasing a single Nintendo Switch 2 package that bundles together three previously released stick-figure minigame collections, offering 655 stages across 16 minigames along with online ranking boards.
IP4 Co., Ltd. will release the "Bonobono Face Squeeze Keychain" capsule toys (400 yen per play, tax included, 6 designs total) at capsule toy corners nationwide from early September 2026, featuring squishy, face-shaped keychains of Bonobono, Chipmunk, and Raccoon.
Calbee's seasonal thick-cut potato chips, A・La・Potato Jaga Butter Flavor and Usushio Flavor, go on sale nationwide from September 14, 2026, made with freshly harvested Hokkaido new potatoes, alongside a limited freshly fried version at Calbee+ shops.
Four new models join Converse's "MADE IN JAPAN" series for fall/winter 2026, featuring reworked colors and materials across the ALL STAR J and ONE STAR J lines, launching from September 2026 at the Converse Official Online Shop and select retailers.
A new Happy Kuji lottery, Disney IDOL ON STAGE, dresses Mickey Mouse and friends in sparkling idol-inspired costumes with all-new artwork found nowhere else, with sales starting September 26, 2026 at 7-Eleven, Ito-Yokado, and Yume Town.
Nature Lab's LAVONS brand adds a Green Heaven bedroom diffuser to its LAVONS to the Moon line, alongside new SHINY MOON and Luxury Relax paper fragrances for closets, entryways, and cars.
Maison Lexia is releasing a limited-quantity "Perfumed Hair Oil" in two signature fragrances on October 30, 2026, letting the brand's popular scents wrap hair in a light, everyday way while 13 plant-derived oils care for hair from the inside.
arma bianca has opened pre-orders for thirteen new Negative Happy items inspired by the 2nd MV, including trading glitter can badges, photo cards, apparel, and more, at the anime and manga merchandise store AMNIBUS.
Revlon adds a deep, grown-up cacao brown to its 2-in-1 ColorStay Overtime Lip Color, making all six shades a permanent lineup from September 17, 2026, with color that resists fading for up to 16 hours.
Manga artist Sankaku Head and Village Vanguard have launched a limited collaboration merchandise line featuring original character Sankaku-chan, with pre-orders open online from September 3 through September 20, 2026.
A no-miss lottery featuring Jack Skellington launches on September 4, 2026, with prizes including a large figure about 30cm tall, a coffin-shaped tote bag, and character mugs.
Snow Peak's "TAKIBI Denim" series adds new fall/winter 2026 models on September 4 at its directly managed stores and online store, offering a flame-retardant denim jacket, pullover, and pants in black and indigo that develop natural fading and texture change with wear.
Skater is releasing two new Die-Cut Lunch Bags shaped after Star Wars characters Grogu and Wicket, each priced at 3,300 yen and available from September 3rd at its official online shop and retailers nationwide.
SAT-BOX has opened pre-orders for Super Takoyaki Battle, a takoyaki-making action game for Nintendo Switch and Steam where up to four players can battle it out to cook the most takoyaki.
Fukushima's Tamano Ascend Distillery releases 拓駈 (Hiraku) 2026 SUMMER EDITION 双夏 (Soka) on September 6, a bourbon-cask-driven whisky blended from new-make spirit that has aged through two summers under the distillery's "whisky grown from the soil" concept.
Tante Annie, a Dutch-inspired baked goods brand in Nagasaki, is releasing a seasonal "Chestnut Creamy Cheesecake" made with Italian chestnuts starting September 7, 2026, available at its Huis Ten Bosch, Nagasaki Station, and Nagasaki Airport stores.
Tommy Hilfiger's 2026 Fall campaign, themed "Only in New York," casts global brand ambassador JISOO as a guest at The Plaza Hotel, bringing her own style to the brand's Classic American Cool aesthetic alongside a cast that includes Travis Kelce, Gigi Hadid, and Peggy Gou.
Waterproof suede and a rugged grip outsole bring functional design to two beloved UGG silhouettes
Korean skincare brand WELLAGE is teaming up with Sanrio's Hello Kitty for two Japan-exclusive items, a hyaluronic acid serum and a sheet mask, dressed in limited-edition Hello Kitty and Tiny Chum packaging, rolling out from September 1, 2026.
Tachibana E Shuhan has launched the 155th installment of its Whisky Omikuji lottery, limited to 466 slots at ¥3,980 plus ¥990 shipping. The top prize is Yamazaki 18 Years Old, joined by Yamazaki 12 Years Old and Hakushu Single Malt in the lineup.
New Yu-Gi-Oh! GX merchandise featuring Pop Art designs of Jaden Yuki and the Elemental HERO cast is now available at eeo Store online, with in-store sales opening September 25, 2026 at the eeo Store Ikebukuro Main Store POP UP CORNER through October 12.
Anime Bungo Stray Dogs is collaborating with ZOZOTOWN on a limited seven-item lineup featuring newly drawn illustrations by artist OkiCha, open for pre-order exclusively on ZOZOTOWN from September 9, 2026.
Filmarks Culture Wear is releasing an official Swallowtail Butterfly apparel collection — T-shirts, a magnet set, and a blanket — through pre-order starting September 4, timed to the 30th-anniversary release of the film's 4K remaster.
Fukuya Co., Ltd. will launch a no-losing in-store lottery featuring fruit-themed Gaspard and Lisa merchandise at hobby shops and bookstores starting September 26, 2026.
A new lineup of IDOLiSH7 merchandise features original delivery-worker-style costumes created just for the project, including a framed stamp set, acrylic stand, keychain, badges, and stickers, with preorders opening September 7, 2026 on the Japan Post Online Shop.
PRIME 1 STATUE has released a 1/15 scale Legacy Museum Collection statue of the Carnotaurus from Jurassic World: Fallen Kingdom. Pre-orders opened on September 2, with the statue scheduled to ship between January and April 2028.
A new NuiPal plush line brings all five magical girls from Puella Magi Madoka Magica the Movie -Walpurgisnacht: Rising- to palm-sized, boa-soft form, with pre-orders now open ahead of a planned January 2026 release.
Sega will release physical PlayStation®5 and Nintendo Switch™ 2 versions of 'Moonlighter 2: The Endless Vault' — Digital Sun's action RPG with shop-management elements — in Japan on Thursday, December 10, 2026, through a co-publishing partnership with UK publisher Silver Lining Interactive.
New Balance introduces "983," a lifestyle sneaker reinterpreting 2000s performance running shoes with a sculptural, refined silhouette. It arrives October 1st at New Balance stores, the official online store, and other retailers.
Seven-Eleven Japan marks Pompompurin's 30th debut anniversary and back-to-back Sanrio Character Ranking win with a nationwide fair featuring three original sweets, limited-edition goods, and multiple sticker and lottery campaigns starting September 8.
SteelSeries is adding two new colors, Yuzu and Matcha, to its Arctis GameBuds wireless earbuds, alongside a firmware update that improves 2.4GHz wireless connection stability. The new colors roll out from September 11, 2026 at electronics retailers, Amazon.co.jp, and Rakuten Ichiba nationwide.
Sugar Doll, the dress-up and raising game available on the App Store and Google Play, has launched a new American diner-themed premium gacha "HAPPY SWEET DINER" starting September 2, 2026, along with a limited-time background pack.
A WIND BREAKER NuiPal Animate Limited Selection exclusive set featuring six characters, complete with an original drawstring pouch and plush stand, is now available for pre-order at Animate stores and the Animate Online Shop, with release scheduled for December 25, 2026.
Three eau de toilette fragrances inspired by the manga and anime characters Shigeru Akagi and Iwao Washizu will go on presale from September 19, 2026, at the "Akagi 28th Death Anniversary" Fukumoto World pop-up store, ahead of a later online release.
FAIRYTAIL Co., Ltd. is releasing new perfumes and original merchandise featuring newly drawn illustrations of Mahiru Shiina from TV anime The Angel Next Door Spoils Me Rotten Season 2, available in "school uniform" and "fishtail dress" versions, with sales starting August 31, 2026.
Good Smile Company releases a Nendoroid Doll figure of Jinshi from The Apothecary Diaries in his familiar attire, now available for pre-order through hobby retailer AmiAmi at ¥9,200 (tax included), with a planned release in March 2027.
Benzaiten's new "Dried Persimmon Butter Daifuku," on sale from September 1, 2026, layers the concentrated sweetness of dried persimmon with a butter and mascarpone cream and sweet red bean paste, blending Japanese and Western ingredients into a rich, smooth wagashi meant to be paired with wine as well as tea.
Buffer, the HUMAN MADE-produced brand led by creative director Tetsu Nishiyama, releases a five-style drop on September 5, 2026 — three graphics based on the 1982 film "Fast Times at Ridgemont High" plus two Buffer original items — at Buffer Store and online.
Qualia Co., Ltd. is rolling out "Chibi Maruko-chan Plush Toys" at capsule toy corners nationwide, featuring five soft, squishy characters from Class 3-4 — Maruko, Tamachan, Fujiki, Nagasawa, and Hanawa.
Fujiya's new "Anime Chiikawa Pero Pero Choco" turns the faces of popular characters Chiikawa and Hachiware into stick chocolates, each paired with six collectible backing card designs, arriving nationwide on September 8.
A two-part interior exhibition brings new designer chairs and newly introduced brands like Studio Sander Wassink and EETAL to CIBONE's Omotesando store, alongside a 10% off furniture and lighting fair.
Seven-Eleven Japan is offering Disney Sparklink Stars content prints, featuring 15 character visual designs, at multi-copy machines nationwide from September 1 to September 30, 2026.
ENFÖLD presented its 2027 Spring and Summer collection, themed "WRAPPING STRUCTURE," at Rakuten Fashion Week, translating the hidden framework and layered materials of architecture into sculptural silhouettes. The show also featured drawings by graphic designer 山口崇太, a footwear collaboration with goyemon, and makeup by NARS.
British lifestyle brand Fable England launches its "Orla" collection on September 1, the second chapter of the 2026 autumn/winter "Divine Nature" line, bringing warmth and soft femininity to bags, scarves, and jewelry.
Ferragamo is launching a new leather goods collection, the "Ferragamo Cara Bag," pairing sculptural design with the maison's Italian craftsmanship and its signature Gancini closure.
Amiami is now taking pre-orders for figma figures of Panty and Stocking from New PANTY & STOCKING with GARTERBELT in angel costumes. The two-figure set has a reference price of ¥19,500 (tax included) with a release scheduled for July 2027, and each figure is also available individually.
A 1/7 scale completed figure of Saki Hanami from Gakuen Idolmaster, shown in her pre-training look from Iris After the Rain, is now available for pre-order at AmiAmi. Produced by MiraiMira, the figure is priced at ¥22,000 (tax included) with a scheduled release in April 2027.
Goto no Tsubaki, the natural skincare brand from the camellias of Nagasaki's Goto Islands, launches its Camellia Cleansing Oil (110mL, ¥1,980 tax included) on September 1, 2026 — an oil built to lift away blackheads in adult pores and stubborn makeup while leaving skin moisturized.
Goto Tsubaki Distillery is releasing a limited quantity of "GOTOGIN Yurameku Katachi — Tsubaki no Kara," the second gin in its collaboration series with Amami Oshima-based painter and picture-book author Miroco Machiko, from September 28, 2026.
Good Smile Company and Frontwing Lab have announced a new ADV game, "Grisaia no Shin Kajitsu -Shuuketsu no Hyakka-," celebrating the Grisaia Series' 15th anniversary, with release set for 2027.
Hakujuji (HAKUJUJI), the long-established Japanese-and-Western confectionery based in Okayama, is opening its first pop-up shop at Hanshin Umeda Main Store from September 2. The shop brings the brand's signature waffle, along with the summer-limited Kogen Bussé and a newly repackaged pie series.
To celebrate its 40th anniversary, Hilton Osaka is launching an original private cask whisky bottled from a single selected cask of single malt "Sakurao," available in limited quantities at the hotel's restaurants and cafe & bar, alongside a matching original cocktail.
KATOKOA mamoru, a brand from apparel and accessories maker Kawabe Co., Ltd. that designs Japan's creatures at risk of extinction, expands its lineup with socks in 10 designs at ¥2,200 (tax included) each, releasing from mid-September 2026. A portion of sales proceeds will go to the Japanese Association of Zoos and Aquariums' Wildlife Conservation Fund.
Kirishima Yokogawa Distillery is opening preorders on September 1 for Single Malt Whisky "The Drink You Don't Drink," a limited seven-bottle series tied to the Seven Lucky Gods and blessed by Chief Priest Benmou of Tenmyoji Temple, meant to be displayed unopened with a handwritten wish on the label.
La Prairie's SC Concealer Foundation, from its Skin Caviar Collection, goes on sale nationwide in an updated version on September 1, with sun protection raised from SPF15 to SPF30, a richer smooth texture, and a new glass bottle, offered in eight shades.
From September 1, Louis Poulsen Japan is releasing the PH 3/3 Pendant Centenary Edition and PH 2/2 Wall Centenary Edition, the second chapter of a collection marking 100 years since Poul Henningsen's System PH.
From August 27, Japanese accessory brand LUNA EARTH ONLINE has added new fall arrivals starting at ¥330 (tax included), including check-pattern hair clips and scrunchies, new ear cuff designs, and body piercings.
From September 1, Mampei Hotel in Karuizawa is selling a Halloween cookie tin modeled after its historic Alps Wing, holding 11 Halloween- and autumn-themed cookies, alongside the returning Walnut Bitter Caramel Sandwich in a Halloween-limited package.
Okamoto Corporation is releasing two limited-edition colors, Pale Pink and Light Greige, for its winter staple room sock "Marude Kotatsu Socks," available in limited quantities at stores nationwide and online from early September.
Cogit's oshi-katsu support brand muchu muchu is releasing two items nationwide from September 1, 2026 — a new color pattern for its popular Carry-Along Plush Shoulder Bag and the new Plush Walk Shoulder Belt.
A limited-time pop-up shop built around a MYAKU-MYAKU picture book opens at Shibuya Hikarie's ShinQs from September 3 to 16, 2026, featuring Kanto's first exhibition of prints from the book and a limited signed-copy exchange.
NELL, the sleep brand known for its pocket-coil mattresses, is releasing the NELL×COIL COLLECTION — original sheets, a duvet cover, a pillow and pillowcase set, and roomwear covered in a pattern of Pokémon's Magnemite. The lineup goes on sale September 1, 2026 on NELL's official site, with sales at Bic Camera Yurakucho starting September 7.
PAUL & JOE is offering a head start on autumn style with a new socks collection featuring the brand's iconic cats Nounette and Gipsy alongside colorful florals and animal motifs, available in women's, men's, and unisex styles across a wide range of sizes from early August 2026.
From October 1 to October 31, 2026, Café Belle at Sheraton Miyako Hotel Osaka is serving a Halloween lineup of seven new sweets and breads, including a purple mont blanc inspired by the yokai "Karakasa Obake" and a coffin-shaped mushroom quiche, alongside two returning favorites.
Max Factory's 1/7 scale completed figure of Eatchel – The Cub [Overdue Radiance] from Snowbreak: Containment Zone is now available through AmiAmi and select other retailers. It is priced at 32,000 yen (tax included), with release planned for September 2027.
Two new Starbucks® Chilled Cup flavors — a rich White Chocolate Latte and a smooth Hojicha & Tea Latte made with 100% domestic hojicha — arrive nationwide from September 8, alongside two giveaway campaigns celebrating the launch.
SwitchBot is adding a new black colorway to its compact K11+ Pro robot vacuum, which delivers up to 12,000 Pa of suction power in a body just 24.8 cm across, with sales starting September 1, 2026.
Furniture and interior retailer Tansu no Gen has released a Round Extendable Dining Table that grows from a 120cm circle into a 160cm oval, pairing a stone-look ceramic tabletop with wood-grain legs for everyday meals and entertaining alike.
UGG launches its "Born to Feel" global campaign on September 3, pairing modeling icon Tyson Beckford with rising star Julez Smith and unveiling a reimagined Birch collection featuring the Birch Boot II and Birch Hiker.
Needs Co., Ltd. and Sun Family Co., Ltd. launch the "varinuc Muffler-Attached Warmth Hat" for 2,178 yen (tax included) starting September 1. Soft faux fur wraps the head, ears, and neck, and the hat can be worn down as a muffler for two styles in one.
From September 1, Yokohama Bay Sheraton Hotel & Towers is serving a new wedding banquet course called "RURI (Ruri)," bringing together its Japanese, Western, Chinese, and pastry chefs for a fusion menu priced at ¥39,556 and available for weddings of 40 guests or fewer.
The full lineup of Attack on Titan × Nijigen no Mori original merchandise is now complete, as Marshmallow Stickers go on sale September 1, joining an acrylic mirror sticker, acrylic hair clips, and a tote bag that recently joined the collection.
AVIOT has opened pre-orders for the TE-V1R-AZ2, its second collaboration model with Azur Lane, featuring 100 newly recorded voice lines and packaging illustrated by nima. Pre-orders opened on August 31, 2026.
BON TON TOYS, a Dutch plush toy brand founded in 1933, has released its colorful The Moods character series and its pet-and-animal-themed PETS series in Japan, now available through marcs STORE, Rakuten Ichiba, and interior and lifestyle shops nationwide.
URBAN RESEARCH Lumine Shinjuku hosts a BuddyOptical pop-up shop from September 10 to 23, 2026, marking its store renewal with the eyewear brand's collections and a special-order piece from URBAN RESEARCH KYOTO.
Two new items — the Caramel Apple Bon Classic and Caramel Apple Mini Bon — will be available at Cinnabon locations across Japan from September 3, 2026, featuring a diced apple compote and rich caramel sauce paired with the brand's signature Makara cinnamon.
From September 14 to 27, 2026, Bar19 on the top floor of Courtyard by Marriott Shin-Osaka Station serves "MOON LIGHT VEIL," a full-moon-inspired cocktail and the third installment in the hotel's autumn moon-viewing lineup, for 2,000 yen per glass.
DRECOM SHOP has begun general sales of new Cuticle Detective Inaba merchandise, including trading mini shikishi, connectable acrylic charms, an A4 clear file set, acrylic stands, bangs clips, and stickers featuring the manga's cast of quirky detective characters.
TOYO KITCHEN STYLE opens reservations at 12:00 PM on September 5 for the 2026 Dolce&Gabbana x Fiasconaro panettone collection, adding three new flavors and a redesigned classic for a lineup of 14 items available in limited quantities.
gelato pique is launching its third Pokémon collaboration collection, "Pokémon meets GELATO PIQUE," on September 9, 2026. The lineup carries a Pichu-Pikachu-Raichu evolution motif across sizes and newly introduces Clefairy and Marill designs.
New GRIDMAN UNIVERSE merchandise featuring character designer Masaru Sakamoto's newly illustrated "Time Slip"-themed artwork is now available through eeo Store online and at the eeo Store Ikebukuro Main Store, including can badges, acrylic cards, die-cut stickers, an acrylic art board, an acrylic diorama, character phone stands, and acrylic stands.
Starting September 3, 2026, IKEA Japan will roll out the KONSTRUNDA collection at stores nationwide, the IKEA online store, and the IKEA app — an art-inspired range of decorations, rugs, vases, and stools created by seven designers from around the world, making art accessible at affordable prices.
DMM GAMES has released "GAMES STORE," an iOS store app that brings the premium version of Koihime†Taisen to iPhone outside the App Store, alongside a run of in-game campaigns and a follow-and-repost giveaway through mid-September 2026.
MUJI's new "Easily Assembled Wooden Light Furniture" series — three furniture pieces, two wooden stools, and two stool cushions — is built for tool-free assembly and easy carrying, so the right piece can be brought into any room whenever it's needed. It launches early at MUJI Tokyo Ariake on September 1, 2026, then rolls out at MUJI stores nationwide and online from September 16.
OHYA is offering an early preview sale of three new metal cold tea cups, Nagomi, Kizashi, and Urara, at the Dai-Nippon Ichi trade show in Tokyo from September 2 to 4, 2026, ahead of their September 5 general release.
Munyugurumi Patio, the character goods shop run by KThingS, begins selling Sanrio Characters' Pompompurin "Fluffy Onigiri Munyugurumi Mascot" alongside the existing "Cozy Picnic Series" at its storefronts nationwide from Thursday, September 3.
Good Smile Company's POP UP PARADE SP line is adding a figure of Momon from Overlord: The Sacred Kingdom, now available to order through Amiami ahead of an April 2027 release at 15,800 yen.
Hombo Shuzo is releasing Sakurajima Nengou Shochu 2026, an authentic imo shochu made only from Koganesengan sweet potatoes harvested that same year in Minami-Satsuma, Kagoshima, with its label design changing annually. It goes on sale in early October 2026 in limited quantities.
Saturdays NYC teams up again with Hanes for a second special-order collaboration, launching an original-fit crew neck waffle long sleeve pullover (2-pack) that pairs soft, quick-drying comfort with vintage-inspired detailing. It arrives September 4, 2026 at Saturdays NYC stores and its official online store.
SESAME STREET MARKET, the world's only official Sesame Street store, introduces a "SLEEPY DAYS" collection inspired by Japan's September 3 Sleep Day, featuring beloved characters caught peacefully asleep in soft pastel colors. Launches September 3 at four store locations and the official online store.
A new silicone pen case captures fantastical holographic shimmer and three-dimensional marble patterns in cool sherbet colors, arriving in five shades across two types in late September 2026.
Fashion brand SORIN is releasing its first collaboration with Hello Kitty, a three-piece collection called SORIN♡HELLO KITTY, at sanrio house shops and online starting September 3, 2026. The lineup includes a ribbon bustier, a sheer top, and a layered tank dress, each finished with Hello Kitty embroidery.
Following strong demand for its first round, Tachibana E Shuhan (Uprising Co., Ltd.) begins selling "Koun Bai Mikuji" Round 2 on August 31, 2026, a whisky lottery limited to 230 sets at ¥13,999 each. Every set guarantees two bottles, and the top prize offers a chance to win both a Hakushu 18 Year Limited Edition and a Yamazaki Limited Edition 2016.
Good Smile Company's POP UP PARADE L size figure of Daiwa Scarlet from Umamusume: Pretty Derby is now available for pre-order at AmiAmi, with a scheduled release in February 2027 at ¥9,800.
Starting September 1, 2026, we♡donuts is introducing two new lemon doughnuts — Melting Lemon Cream and Lemon Custard Brûlée — bringing a refreshing citrus treat to select stores just as the last of summer's heat lingers.
Moonstar's "b/m" brand is releasing the "B/M Taobio" boot sneaker in black, pairing a side-gore boot with a platform sole for a look that's voluminous yet light and easy to wear every day.
pTa.shop has added three new T-shirt designs featuring artwork by illustrator Chiba Kotaro — pinoko, LITH, and Ramen Gacho — on sale since August 10, 2026.
Flying Tiger Copenhagen introduces its "Gothcore" series, part of a new 111-item Halloween lineup available at all stores and online from August 21, 2026, featuring skeleton-motif accessories, a coffin-shaped bag, and other gothic-inspired pieces.
AKROS is faithfully recreating the jacket that Momoka Kawaragi wears in Girls Band Cry, with pre-orders opening in August 2026 through the AKROS official site and Animate Online ahead of a December 2026 release.
pTa.shop has added three new T-shirt designs to its Grave of the Fireflies collaboration with Shinchosha, featuring watercolor art from the film's original image boards, on sale since August 12, 2026.
Hobonichi Techo's 2027 lineup goes on sale September 1 with more than 280 new items, including fresh collaborations with Hello Kitty, Puppet SunSun, and the V&A Museum, a second-year Moomin partnership, and new Kakimori-designed stationery.
Lindt & Sprüngli Japan is releasing "Dubai Style Crema Gelata," a gelato reinterpretation of the trending "Dubai chocolate," from September 1 through October 31, 2026, alongside a Japan-and-Germany-exclusive autumn tablet flavor.
Louis Vuitton has released a new lineup of men's bags, including the Bastille PM, Keepall Bandoulière 35, and Vagabond Hobo PM in the classic Monogram Archive Canvas, alongside the Satchel Wearable Wallet and Steamer 30 in the tonal Monogram Midnight Canvas.
Onsen Dojo, operator of the Ofuro Cafe hot spring facilities, and Kyodo Shoji's COEDO Brewery have jointly developed OFURO ALE, a Kölsch-style anniversary beer brewed with Saitama-grown sansho pepper, yuzu, and rice, going on sale September 19, 2026 for ¥780.
Kotobukiya opens pre-orders for the first wave of OSHI WORKS Mini, a new chibi-style figure series priced at 1,980 yen each, featuring Maomao and Maomao (Garden Party Ver.) from The Apothecary Diaries alongside the Persona 3 Reload protagonist and Persona 5 The Royal's Joker.
Frontier Works has opened pre-orders for 181 new Rune Factory acrylic stands featuring in-game character art from six titles, alongside a re-order campaign for 163 previously released designs, through its pick-your-character label Select×Collect.
Global cosmetics brand SHEGLAM has released a new cushion foundation, the Lumi Lock & Go Hydrating Cushion Foundation, from August 20, 2026. The formula combines serum-like hydration with natural coverage for a fresh, dewy finish.
fibona, Shiseido Research Institute's open innovation program for co-creating beauty products, introduces Dual Blooming Mist UV, an SPF20/PA++ mist designed for quick daytime sun protection, with a refreshing scent developed through skin-gas fragrance research. Available exclusively at the fibona Lab on the first floor of Shiseido Beauty Park from August 25, 2026.
SKOP, the wood product brand from Yamagata woodworking studio Sato Kogei and creative unit TENT, adds a beech and walnut spoon and fork called SOLID CUTLERY to its lineup, going on sale August 25th.
From September 2, 2026, Starbucks stores across Japan are introducing "My Customize Bar," a free self-serve station with five items that lets customers finish their own beverages and food, opening up as many as 5.27 million possible combinations.
Uniqlo U's fall/winter 2026 collection, Confidence in Form, arrives September 11 as the final collection of the line's first chapter under designers Christophe Lemaire and Sarah-Linh Tran, ten years after the label's 2016 debut. The lineup carries forward Uniqlo U's precise tailoring and timeless design through soft, structural womenswear and function-driven menswear.
Bandai Namco Filmworks releases the Blu-ray Volume 1 (Special Limited Edition) of TV anime Wistoria: Wand and Sword Season 2 on August 26, 2026, alongside news that a third season is now in production.
A new white colorway of the fan-favorite Nessie plush from Apex Legends rolls out from early February 2027, priced at ¥2,200 (tax included).
caseplay is releasing its third Spy × Family smartphone accessory collection from August 24, 2026, offering 15 character-inspired designs across more than 170 device models, including slim protection cases, watch bands, and an earphone case.
AMNIBUS, an online store specializing in original anime and manga merchandise, has started accepting pre-orders for four Cat's Eye product lines including Trading Title Page Illustration Can Badges, Trading Title Page Illustration Cards, a Tee, and a Color Illustration BIG Acrylic Stand.
Chivas Regal is releasing the "Chivas Regal 16 Charles Leclerc Limited Edition," the brand's first 16-year-aged whisky and the first signature blend created by global brand ambassador Charles Leclerc, in limited quantities starting October 5, 2026.
Oshimall, the EC shop run by Cybird, is selling new original merchandise for the smartphone puzzle game Detective Conan Puzzle: Cross Chain, including can badges featuring original illustrations, from August 26 through September 9, 2026.
Dr. Martens teams up with Warner Bros. Discovery Global Consumer Products for a bold new footwear and accessories collection inspired by the heroes and villains of The Powerpuff Girls, featuring the Buzz 5i, Buzz Hi, and Buzz Strap shoes alongside bags and socks, launching worldwide on August 27.
VENEX launches its first-ever collaboration with the globally beloved anime Dragon Ball, opening reservation sales for the COMFORT PUNCH HALF SETUP recovery wear at select stores and its official online store starting August 25.
Capsule toy maker Qualia is releasing Food Seal Plushies, a lineup of six seal-shaped plush capsule toys supervised by plush designer Oishii Nezumi, each modeled after a different food from tenmusu to melon soda. The fluffy, ball-chain-equipped plushies go on sale nationwide from August 24, 2026, for ¥400 per try.
Francfranc is releasing a fur-textured dog lamp that glows softly when tapped on the head, launching online August 31, 2026 and rolling out to stores nationwide the same day.
Ahead of its Tokyo stop at Tokyo Station Ichibangai from September 4 to 17, 2026, the traveling Galneko pop-up has revealed new merchandise, novelty gifts, a full building takeover, and a Tsuna greeting event with reservations opening August 30.
GODIVA Japan is launching the second wave of its "GODIVA × NANA" collaboration on September 16, 2026, with a chocolate collection, a mixed berry Chocolixir, and a tumbler set, followed in October by a cup ice cream and cooler bag set — all featuring artwork drawn exclusively by Ai Yazawa.
GORELAX, the totonoi sauna brand from Pine Create, is teaming up with Okinawa's Orion Beer on a new collaboration collection — seven kinds of unisex items, including printed T-shirts and an embroidered cap, sold exclusively at general stores and variety shops across Okinawa Prefecture starting late August 2026.
Seishin Tougei's new ceramic growing kit lets turf sprout and grow like hair on samurai, geisha, and ninja figures, with all three designs going on sale nationwide and online on August 24, 2026 for ¥1,300 before tax.
Sanrio's Hello Kitty is collaborating with Hobonichi Techo 2027, drawing on the beloved "Hello Kitty Classic" look from the 1970s across a 17-item lineup of planners and stationery launching September 1, 2026.
Hotel Nikko Himeji is welcoming "Tabby" to its original "Himeneko" mascot family, joining "Shiro" and "Mike"; Tabby goes on sale September 1, 2026.
Needs Co., Ltd. and Sun Family Co., Ltd. have launched the "Living with Masterpieces" jacquard-woven cushion cover, priced at ¥1,980 (tax included) and available in three painting designs starting Monday, August 24.
Shogakukan releases a new sticker book based on Star Wars' The Mandalorian and Grogu on September 30, 2026, packed with 217 stickers from the hit film, alongside a newly announced children's novelization of the Disney+ series The Mandalorian.
Monteur is releasing a Luxe Mont Blanc Dorayaki filled with Kuma Chestnut® from Kumamoto Prefecture, on sale nationwide at supermarkets from September 1 to November 30, 2026.
Nittoh Tea is releasing two powdered stick drinks featuring Sanrio's Cinnamoroll and Pochacco — a cinnamon-roll-flavored milk tea and a banana-ice-cream-flavored banana au lait — each stick wrapped in one of six package designs, starting August 31, 2026.
A new 21cm size of "Oseiron," a cooking vessel that pairs an Arita ware clay pot with a natural cedar steamer, has been released by livareit Co., Ltd., following an earlier 15cm version funded through Makuake. The steamer can be removed for use as a standalone clay pot, and an optional ceramic lid is now available for the first time.
Atlus, a Sega group company, confirms Persona 4 Revival and the Nintendo Switch 2 edition of Metaphor: ReFantazio for Tokyo Game Show 2026, with a playable Persona 4 Revival demo, the Metaphor: ReFantazio "Trial of the Sword" hands-on content, and novelty giveaways at Makuhari Messe.
SAMANTHAVEGA is releasing a special collection celebrating the 20th anniversary of Disney Channel's High School Musical, featuring handbags, a shoulder bag, and bag charms inspired by the film's characters, available from August 24, 2026.
Virtual YouTuber Sana Natori and free illustration site Irasutoya have teamed up for a new merchandise collaboration featuring original mini-character art, with online sales now open at eeo Store online and in-store sales following October 2 to 15, 2026 at the eeo POP-UP STORE in Ikebukuro.
Tirol Choco is adding two chewy treats to its seasonal mochi lineup — a molten chocolate-sauce "Chocomochi" and its long-running best seller "Kinakomochi" — in five-piece bags at stores nationwide from September 7, 2026.
Tirol Choco is releasing "Puchirol Tetra" nationwide from September 7 — mini milk and strawberry chocolates in an easy-to-share tetra package featuring the "Puchirols Special Task Force" characters.
New merchandise for the 18TRIP × SWEETS PARADISE Collaboration Cafe, including Acrylic Figure Stands and Trading Acrylic Glass Charms, goes on sale from September 2, 2026 at five Sweets Paradise locations in Shinjuku, Nagoya, Tennoji, Machida, and Hiroshima, as well as online.
AVIOT has opened pre-orders for the TE-Q3R-NPS, a true wireless earphone collaboration with New PANTY & STOCKING with GARTERBELT, featuring an original angel-themed design and over 250 newly recorded voice lines across ten voice modes. Pre-orders opened on August 21, 2026.
CODE VEIN II's expansion DLC "Mask of Idris" arrives September 9, 2026, alongside a new trailer recapping the main story so far.
Toei Animation's new visual novel Expelled from Paradise -The Stellar Angel-, set after the 2014 film, is coming to Nintendo Switch and Steam on November 26, 2026. The official site has opened with a teaser trailer, synopsis, and character profiles, and pre-orders are now open.
Ahead of Japan's September 3 "Gummi Day," FamilyMart is releasing five gummy candies built around different textures — from a shatteringly crisp chilled pineapple treat to a two-layer melon soda float — in limited quantities starting August 25, 2026.
![[Kuji Road ONLINE] TV Anime Hozuki's Coolheadedness Kuji Road — Japanese-Style Cafe Welcome Online Lottery Now Available](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/2cd465f0-ee89-4e6d-a3e6-5830b65e1c71.jpeg)
Bushiroad Creative has launched a new online lottery, "TV Anime Hozuki's Coolheadedness Kuji Road — Japanese-Style Cafe Welcome," on Kuji Road ONLINE, featuring newly illustrated goods of Hozuki, Peach Maki, and Hakutaku in Japanese-style cafe style, including a blanket, mugs, acrylic stands, keychains, and hologram cans.
From August 26, 2026, Malebranche Kyoto Kitayama is adding "Rich Mont Blanc" to its long-running Mont Blanc specialty, layering a denser chestnut cream, a lightly salted fresh cream with a buttery aroma, and chopped chestnuts for a deeper, more concentrated chestnut flavor.
The ONE PIECE Mugiwara Store has added an oversized new cushion featuring the TV Animation ONE PIECE logo, with pre-orders open now through September 23, 2026, at 11:59 PM.
Movic is releasing a new Metallux Badge Collection featuring revival artwork from the Persona series, with pre-orders open now through Animate stores, Animate mail order, and Movic mail order ahead of a planned release around September 19, 2026.
TUfave, the collaboration jewelry brand from TAKE-UP Co., Ltd., is releasing the fourth Promise of Wizard jewelry collection, four rings inspired by the Western Country wizards Shylock, Murr, Chloe, and Rustica, with reservations opening August 21.
A new Happy Kuji lottery, Sanrio characters PUNKS Party 〜Halloween2026〜, dresses up ten popular Sanrio characters — including Pompompurin, Cinnamoroll, and Kuromi — in a cute, black-based punk rock theme, with sales starting September 18, 2026 at Lawson, FamilyMart, Lawson Store 100, bookstores, and hobby shops.
Needs Co., Ltd. and Sun Family Co., Ltd. have launched a Colander Slicer Set that combines five interchangeable slicer blades, a peeler, and a colander that lifts out to reveal a bowl underneath, priced at ¥1,628 (tax included) and available nationwide from August 20.
A whisky lucky draw available exclusively on Amazon.co.jp has launched with 466 slots, priced at ¥4,880 per slot with free shipping. The top prize is Hakushu 18 Years Old, one of the most sought-after bottles in Japanese whisky.
AVIOT has opened pre-orders for a true wireless earphone collaboration with Ascendance of a Bookworm, featuring an original Rozemyne-inspired design and newly recorded voice lines from Rozemyne and Ferdinand.
BCL Company's new makeup series Yokubari Hoppe debuts with two Drop Cheek shades and a Drop Highlighter, all with a new balm formula that blends into a sweet, glossy finish, going on sale September 15, 2026.
BUBBLE BOBBLE Sugar Dungeons Boosted has launched for Nintendo Switch and PlayStation 5, with the Steam edition getting the same upgrade through a free major update. Taito is marking the release with discounts on all three platforms and a giveaway of 40th anniversary Bubble Bobble pin badge sets for fans who share gameplay screenshots or videos on X.
COCOSHNIK, the World Group's fine jewelry brand for everyday luxury, unveils "SHADES OF DIAMONDS," a new lineup of rings, earrings, and a necklace celebrating diamonds' many nuances and gradations, available from Friday, August 21.
New Disney Twisted-Wonderland merchandise celebrating the streaming debut of "Episode of Savanaclaw" goes on sale December 23, 2026, including a memorial clear card collection, acrylic stands, and puffy stickers. Animate is also holding a fair through January 24, 2027, with a bonus negative-film-style clear card for qualifying purchases.
Interior lifestyle brand Francfranc is introducing a new fall tableware collection inspired by apparel trends, including tartan check and tweed-patterned ceramics, at stores nationwide from August 21, 2026, with early availability on the official online shop from August 20.
Furyu is entering the blind-box figure market with a new collectible toy brand called nazoQ. Hatsune Miku items open for pre-order in November 2026, with Chainsaw Man and Attack on Titan merchandise planned to follow.
Givenchy Beauty introduces two new "dermacare-designed" lip products, Le Rouge by Givenchy Satin Silk and Le Rouge by Givenchy Hydra Balm, built around the lips' unique dermatological needs and arriving September 4, 2026.
A five-piece mini bag charm collection featuring Gloomy Bear, styled after a leather-look Boston bag, is rolling out at capsule toy corners across Japan from late August 2026.
Prime 1 Studio's Real Elite Master Line is releasing a 1/3 scale statue of Atreus from God of War Ragnarök, capturing his bond with father Kratos and mother Faye. Pre-orders open August 20 at ¥394,790, with release planned for January to April 2028.
Grand Hyatt Tokyo's Fiorentina Pastry Boutique is offering nine limited-edition "creepy-cute" Halloween treats, including a new chocolate-dome Grand Premium Halloween Cake and the returning whole-edible Jack O Lantern, from October 1 to 31, 2026, alongside a Halloween Afternoon Tea Takeout Box.
A special exhibition at Atelier Shimura Gallery & School Tokyo, Setagaya runs from September 11 to October 20, 2026, showcasing washi paper flowers by Hananowa dyed through a collaboration with Atelier Shimura's plant dyeing, along with new plant-dyed beeswax paper products.
Jewelry brand Hirotaka is releasing the AMBER SPEAR earrings, set with amber and white agate, in limited quantities from August 20, 2026, available at Hirotaka's directly-operated stores and its official online store.
Arma bianca will hold a special Animate exhibition celebrating the 15th anniversary of the serialization of Hozuki's Coolheadedness, with new wafuku arrange illustrated goods going on sale at Animate Ikebukuro and Lachic Fukuoka Tenjin from November 14, 2026, alongside an online advance reservation campaign beginning August 20, 2026.
The Nintendo Switch package version of slow-life sim Japanese Rural Life Adventure launches November 12, with pre-orders opening today alongside a new Ver. 1.3.0 update and a giveaway campaign marking 100,000 downloads.
KURAND is opening a lottery sale for "Kinmokusei no Hachimitsushu," a mead infused with hand-sorted osmanthus flowers and produced by Mine no Yuki Shuzojo in Fukushima. Entries are open from August 21 through September 25, 2026, with winners notified afterward and bottles shipping from late October.
Tokyo confectionery brand La Maison SHIROKANE will begin selling its Halloween Collection from September 1, 2026, at stores nationwide and its online shop, featuring jack-o'-lantern, ghost, and black cat motifs across a new cream cake, gift boxes, a book-shaped assortment, tablets, and chocolat sandwiches.
Limited items featuring Sanrio's Little Twin Stars and Magical Twin Comets are coming to Thank You Mart stores nationwide from mid-September 2026, all priced at ¥390 (tax included ¥429), with online pre-orders opening August 21.
Louis Vuitton Women's Artistic Director Nicolas Ghesquière and Cosmetic Creative Director Pat McGrath collaborate for the first time on a limited-edition beauty collection for La Beauté Louis Vuitton, marking the Monogram's 130th anniversary with two collections, Monogram Dune and Monogram Infrarouge, each featuring an eyeshadow palette, satin lipstick, and topper lip balm inspired by its iconic canvas.
E-COME GROUP's fashion brand LOVEBOAT has released the DREAMY CANDY SEAL Collection, featuring Sanrio's Hello Kitty and Kuromi in gyaru-inspired leopard-print designs across four dome-shaped, candy-like sticker styles, on sale from mid-August.
French luxury streetwear brand lucien pellat-finet is releasing a Peanuts collaboration collection of cashmere knits and sweatshirts from August 28, 2026, available at its directly-run stores and the Coronet official online store. The collection draws on artwork from early Peanuts comics selected by artistic director Tsuyoshi Noguchi, with Snoopy and friends adding a playful touch throughout.
MAISON ICHI is rolling out its second lineup renewal on August 24, centered on a new Rustique range made with salt koji and high-hydration dough for a softer, chewier, more fragrant bite.
Maruai will release the second collection in its "SUU" stationery and goods series on October 19, 2026, featuring six items — including a notebook, letter set, and stickers — designed with original illustrations by illustrator とつかみさこ.
Aoyama Decarbo is releasing an evolved candy tin exclusively at Isetan Shinjuku's main store — the "Merry-Go-Round Jewel Box," a peacock-motif case co-created with ceramicist Hijiri Tougane and glass paint artist Alisa Horita, complete with four customizable magnets and rice-flour almond tuiles inside, from September 5, 2026.
Shobido has opened pre-orders for the second Milky☆Subway: The Galactic Limited Express merchandise series on its official EC site, featuring plush toys, tote bags, pouches, charms, and card cases, with shipping expected from late December 2026.
Starting September 4, 2026, merchandise from the MILKY☆SUBWAY THE GALACTIC LIMITED EXPRESS x Yokohama Marine Tower event goes on sale at 14 select Village Vanguard stores across Japan, including newly drawn illustrations by Takeuchi Ryosuke and a new Trading Hologram Clear Sticker.
Capsule toy maker Qualia Co., Ltd. is holding the niccolino POPUP SHOP "niccolino Festival" at Tokyo Station Ichibangai's Ichiban Plaza from August 21 to 27, 2026, with venue-limited games, new merchandise, and gift campaigns.
Nyanko Daishoten Online has added five new acrylic stands — "Gross Cat," "Roe Cat," "大狂乱のゴムネコ," "巫女姫ミタマ," and "運命の子フォノ" — as the sixth installment in its acrylic stand series, starting August 21, 2026.
Pasco is launching two cube-shaped cakes, "Tirol Choco Cake Milk" and "Tirol Choco Cake Coffee Nougat," each roughly ten times the volume of a single Tirol Choco piece, on sale from September 1, 2026 across the Kanto, Chubu, Kansai, Chugoku, and Shikoku regions.
Starting September 1, 2026, tart specialty shop Quil Fait Bon is rolling out the first wave of its autumn menu at all 12 stores nationwide — 23 tarts built around chestnut, pear, and fig, including a Chestnut and Maple Tart, an Autumn Fruits Tart, and a Hokkaido "Raiden" Melon Tart.
Kids' brand Samansa Mos2 Lagom is releasing a collection inspired by Disney's Zootopia on August 20, 2026, with a six-item lineup of tees, a shoulder bag, a cap, and a plush pouch featuring Judy Hopps and Nick Wilde.
Tonkatsu Shinjuku Saboten is releasing a second edition of "Sabo Ale," an upcycled happoshu brewed from the bread crusts trimmed off its popular katsu sando, in limited quantities at select restaurant locations from Monday, August 24, 2026.
SHISEIDO's 2026 holiday collection reunites with fashion designer TOMO KOIZUMI for a limited-edition lineup of skincare, lip, and makeup items inspired by vivid color and Ginza's sense of wonder.
Shobido has opened pre-orders for the Colorful Toy Series, a new line of pouches, totes, and charms featuring Buzz Lightyear and Alien from Disney and Pixar's Toy Story, with shipping expected in late October 2026.
Generation Pass's simplus brand introduces the SP-BKWMR01, a compact bucket-style washing machine operated entirely by remote control, designed for quick separate loads such as muddy shoes, baby items, or pet gear.
SOZO, an incense brand from 株式会社新香 on Awaji Island, releases "VERMEER × SOZO AROMA INCENSE," incense collaborating with Johannes Vermeer's Girl with a Pearl Earring, whose colors and scents shift over about 20 minutes, to coincide with the Girl with a Pearl Earring exhibition opening at the Nakanoshima Museum of Art, Osaka on August 21, 2026.
Sega has released S.T.A.L.K.E.R. 2: Cost of Hope, the large-scale expansion for GSC Game World's S.T.A.L.K.E.R. 2: Heart of Chornobyl, alongside a new launch trailer, a major Update 2.0 for the base game, and a limited-time 30% off sale.
Sylvanian Families Exciting Adventure Mountain, from Epoch Co., Ltd., has won the Grand Prize in the Basic Division at the Japan Toy Awards 2026. The winning playset will be on display at the Japan Toy Awards 2026 booth during Tokyo Toy Show 2026, scheduled for August 27 to 30 at Tokyo Big Sight.
Ahead of its run at Ueno Marui from August 28 to September 6, 2026, the Ken Elephant x Osamu Tezuka Characters Shop adds an advance sale of 2nd color Hosuke Sharaku and Unico Sofvi figures, plus a reissued Ambassador Atom 2nd Color and newly added Black Jack and Pinoko 2nd Color figures.
A 10th-anniversary pop-up shop for Today's MENU for EMIYA Family opens at Shinjuku Marui Men's 8th-floor event space from August 28 to September 6, 2026, offering new merchandise built around an illustration newly drawn by TAa, plus random hologram card bonuses.
A new nail oil collection inspired by ten sword warriors from Touken Ranbu ONLINE, the "Softly Blooming Nail Oil" Vol. 2, opened for pre-order on August 20, 2026 through Premium Bandai, priced at 3,630 yen per two-bottle set.
From September 4 to September 24, 2026, a limited-time pop-up shop for the VTuber project Uomusume, featuring an afternoon tea theme, will be held at the IP Book Store on the 6th floor of SHIBUYA TSUTAYA.
AITO, the exclusive Japan distributor for Germany's Villeroy & Boch, is adding rimmed plates to the brand's Manufacture Rock and Manufacture Rock Blanc tableware lines from August 25, 2026, with a limited-quantity autumn recipe gift for buyers.
Team Entertainment has launched Kujico 'A Certain Scientific Railgun T' vol.2 [Devi Deco Hoodie], an online lottery featuring newly drawn character merchandise from the TV anime, with sales running from August 19 through September 23, 2026.
ANAYI is releasing its 2026 autumn/winter collection, "PASSAGE," in stores and on its official online store from August 19, with campaign visuals that blend live-action material with AI-generated imagery to tell one model's story of change and growth.
Bandai Namco Experience rolls out a new Cars prize lineup marking the movie's 20th anniversary, featuring a Super Large Lightning McQueen plush, character mascots, and a storage box, available from August 21, 2026 at Namco locations nationwide and online.
Starting September 2, 2026, Cheese Garden is releasing the seasonal Goyotei Japanese Chestnut Cheesecake — a baked cheesecake combining Japanese chestnut paste with the inner skin left on for a fragrant, elegant autumn flavor — available at all stores and online through late October.
CHOCOLATIER PALET D'OR launches a second Autumn Customize Parfait and a new Coffret Mariage chocolate box from September 4, 2026, combining house-made chocolate with seasonal chestnut, sweet potato, grape, and pear.
CONVERSE TOKYO is releasing its first collaboration with Puella Magi Madoka Magica on August 21, 2026, featuring a four-item lineup — including a T-shirt, an acrylic stand, and a HARIO Lampwork Factory necklace — built around new artwork of six characters by artist Samehoshi.
Dazaifu City and Nishi-Nippon Railroad have released the 2026 batch of "Dazaifu Plum Cider" on August 19, now in its 11th year. Made from plum syrup produced by Fukuoka Agricultural High School students using plums harvested at the Dazaifu Government Office Ruins, 40,000 bottles are going on sale across Fukuoka Prefecture, including two new retailers.
Interior lifestyle brand Francfranc launches its 2026 Autumn & Winter Collection "Design with Drama," featuring 1970s-inspired living room furniture, cushions, fabrics, fragrances, and more. Available at stores nationwide from August 21, 2026, and online from August 19.
Donguri Kyowakoku, the nationwide Studio Ghibli goods store operated by Benelic Co., Ltd., is releasing a Totoro pen stand and a Spirited Away tray, each doubling as a paperweight, from August 22, 2026, with online pre-orders opening August 21.
GODIVA's autumn 2026 limited baked sweets lineup goes on sale August 26, featuring the Moon-Viewing series' first cookie assortment alongside a Mont Blanc langue de chat cookie assortment and an Anno sweet potato tigre assortment.
GODIVA Japan's "Autumn Collection" arrives at GODIVA shops, cafés, and its online store nationwide from August 26, 2026, featuring moon- and rabbit-motif chocolates inspired by autumn moon-viewing.
Kaiyodo is turning popular illustrator "苏安Lily"'s Azure Dragon-themed artwork of Hatsune Miku into a 1/7 scale painted figure, faithfully capturing the illustration's delicate coloring and dragon-motif accents.
amie, the merchandise brand from Oami Co., Ltd., which operates the major figure and hobby retailer amiami, is now introducing the IDOLiSH7 Stella Photo sparkle Vol.2, an A4-size shimmering visual sheet featuring all 16 characters, with a November 2026 release planned.
Imuraya is adding a seasonal Houjicha Warabi flavor to its Yawamochi Ice lineup, layering roasted houjicha ice cream, houjicha red bean paste, and the series' first black sugar warabimochi, rolling out from August 31, 2026.
Jikka Kurogi in Miyazaki City is marking its first summer since relocating near Hitotsuba Inari Shrine with a new Matcha Milk flavor added to its Kuriya Kurogi-inspired shaved ice lineup, alongside the restaurant's popular Tai Chazuke.
Kagome introduces a limited-edition 100% fruit juice blending grape with mixed berries for a rich autumn flavor, available nationwide from September 1 through late November 2026.
Fruit juice bar Kajyu Kobo Karin is rolling out autumn-limited flavors from August 25, 2026, including a signature pear juice, two grape juices, and a fig juice, at its fruit juice bar stores nationwide.
La Maison SHIROKANE, a Western confectionery shop in Tokyo's Shirokane, introduces its autumn/winter collection of seasonal chocolat sand flavors, tablet chocolates, an apple and chestnut tart, and limited-edition baked sweets, arriving nationwide on September 7.
LASTFRAME, a brand dedicated to carrying traditional Japanese craft techniques into contemporary design, releases new items in its "KASANE" bag series from August 26, 2026, drawing on "kasane no irome," a traditional Japanese color-layering aesthetic passed down since the Heian period.
Mini photo frame keychains featuring Monchhichi, perfect for oshi-katsu, are coming to capsule toy corners across Japan from late August 2026. The five-design lineup includes Monchhichi-kun, Monchhichi-chan, Chimutan, and the Bebicchi pair.
Mr. CHEESECAKE YOUR CITY, the traveling cheesecake pop-up, is opening at four locations across Japan from late August 2026 — Kashiwa Takashimaya, Himeji Sanyo Department Store, Tenmaya Fukuyama Store, and Nagano Tokyu Department Store — featuring a pop-up-exclusive Strawberry flavor.
Hotta Studio has rolled out Ver. 1.3 for the open-world RPG *NTE*, bringing new S-rank character 残虹, a limited-time summer event with swimsuit costumes and new vehicles, and a new city area.
ORBIS unveils new limited-edition bottle designs for its top anti-aging essence lotion, inspired by Claude Monet's "Water Lilies" and Vincent van Gogh's "Sunflowers," launching Thursday, August 20, 2026, at its stores nationwide and official online shop for the first time.
A completed figure of Arsene [30th Anniversary EDITION] from Persona 5 is now available for pre-order through AmiAmi and select other retailers only. Part of the Game Characters Collection DX series by MegaHouse, the figure is priced at ¥27,500 (tax included) with release scheduled for December 2026.
To mark 30 years since Pompompurin's debut, Sanrio is releasing a 16-item "Those Days" goods series inspired by his original 1996 lineup on August 27, and hosting a limited-time 30th Anniversary Shop event at 37 stores nationwide through September 13, 2026.
Infolens is expanding its original Megakyurun character goods line for the hit horror game Poppy Playtime, with a new Trading Acrylic Stand and Trading Can Badge Vol. 2 getting a preview sale at a pop-up store in December 2026 ahead of general release from mid-January 2027.
Shiroi Kumo Kita-Senri, a shaved ice specialty shop in Suita, Osaka, has started selling a new Kajitsu Mitsu-Gori series that pairs smooth pure ice with rich fruit nectar, featuring flavors such as Arakawa peach, mango, and Amaou strawberry for a limited time this summer.
Shobido's new "Zoo-tto Issho" series brings Zootopia's Nick Wilde along on every outing, with a flat pouch, lip holder, tote bag, and two card mirrors now open for preorder at Shobido ONLINE STORE.
Snow Peak's new "Nylon Double Rip" series launches August 21 at its directly managed stores and online, offering a lightweight, durable, and water-repellent nylon lineup of jackets, pants, a dress, and a cap suited to both outdoor and everyday use.
Korean fashion brand STAND OIL debuts its 2026 autumn/winter collection "Move, Mess, Mine" on August 19, built around soft-silhouette bags inspired by the free, unguarded energy of rave culture.
Filmarks Culture Wear is releasing a Train to Busan T-shirt through the Filmarks Store and select theaters starting August 21, timed to the film's first-ever 4K theatrical release marking its 10th anniversary.
Universal Studios Japan unveils Back to Hogwarts food and merchandise at The Wizarding World of Harry Potter, including a 25th-anniversary Butterbeer mug from September 1, plus collectible pouches and a stained-glass sun catcher from September 9, alongside house-themed apparel.
’47’s new Bow Back Collection pairs mini Major League Baseball team logos with a ribbon-trimmed rear strap across ten cap colorways, arriving in August at the official online store and ’47 retailers nationwide.
Calbee is releasing a limited-edition Potato Chips Tom Yum Kung Flavor that blends the sour-spicy taste of the popular Thai soup with potato chips, available first at convenience stores nationwide from August 31, 2026.
Criollo is holding a "Caramel Fair" from September 1 to September 30, 2026, at its main store, Nakameguro store, and Azabudai Hills store, featuring a lineup of choux pastries, tarts, and cakes built around deep, aromatic caramel flavor.
AmiAmi, a major hobby retailer, is currently offering the Fate/Grand Order Berserker/Morgan Final Ascension Ver. 1/7 scale completed figure as an AmiAmi exclusive. The figure is priced at ¥48,180 (tax included) with a scheduled release in October 2027.
Nikon Imaging Japan has launched an original lens display stand designed for NIKKOR Z lenses, sold exclusively through the official Nikon Direct online shop.
Bag brand unify has released a special collaboration series with OSAMU GOODS, bringing the nostalgic Jack & Jill artwork to life through rich embroidery. Lightweight, water-repellent, and available in six colorways, the 2-way bag works as an everyday companion or a subbag for travel and leisure.
Oami Co., Ltd., operator of the major figure and hobby retailer amiami, is introducing the Pikuria Acrylic Frame TOY Box Ver. through its merchandise brand amie — a new blister-pack-style frame sized to hold Pikuria series pieces, available in six colors at ¥1,815 each with a release scheduled for November 2026.
arma bianca has opened pre-orders at AMNIBUS, its online store for original anime and manga character goods, for a new lineup of Blue Archive × Sengawa Yukemuri no Sato collaboration merchandise featuring Tsubaki, Kaede, Pina, and other Hyakkiyako Alliance Academy and Gehenna Academy characters.
E-COME GROUP is releasing a new goods collection inspired by Disney's Winnie the Pooh and friends from late September, featuring bags, pouches, and eco bags in honey-toned colors and retro pop patterns.
Hobby Search has opened pre-orders for "Evangelion Osechi 2027," a two-tier New Year meal box developed by De Agostini Japan and osechi maker Yamafuku, with dishes themed on Neon Genesis Evangelion's units and pilots plus an A.T. Field-pattern furoshiki and Lance of Longinus pick.
British footwear brand FitFlop, distributed in Japan by Doshisha, has teamed up with global color authority Pantone on a new collection exploring the connection between color, comfort, and movement, spanning sneakers, ballerina flats, and Mary Janes.
Häagen-Dazs Japan introduces a new limited-edition Crispy Sand pairing a salty-sweet peanut butter sauce with rich butter caramel ice cream and bittersweet cocoa wafers. Available nationwide starting August 18th, 2026.
Hobby Search has begun accepting pre-orders for Haikyu!! Osechi 2027, a three-tier New Year osechi box jointly developed by DeAGOSTINI Japan and osechi maker Yamafuku, with each tier themed around Karasuno High School's Spring High battles against its rivals.
HASAMI PORCELAIN, the Nagasaki-rooted tableware brand, is releasing a new glass piece, the Round Glass Cup, on August 21, 2026. Developed with Toyo Sasaki Glass in three colors, it's priced at ¥1,650 and stacks with the brand's existing ceramic pieces.
Kirin Brewery is bringing "Kirin Ichiban Shibori Toretate Hop Draft Beer (Limited Edition)" to stores nationwide from November 17, 2026, brewed with hops harvested this year in Tono, Iwate Prefecture and frozen within 24 hours of picking.
Suntory is adding a La France pear flavor to its "Kudamono Torys" fruit highball can lineup, arriving nationwide on October 13, 2026, for a limited time.
La Maison du Chocolat's Winter Collection 2026 opens with the return of its signature Marron Glacé on August 27, followed by the Champagne-inspired Effervescence and rum-scented chestnut Maroni bonbons in early October, at boutiques nationwide and the online boutique.
Sweet potato dessert brand Lapoppo Farm is releasing an autumn-only tart on August 19, 2026, pairing rich Beni Haruka baked sweet potato with Yotsuba butter for a treat that turns soft and gooey when warmed.
An original mezzo piano capsule toy, the "Pom Pom Charm," is rolling out to capsule toy corners across Japan from mid-September, with five designs to collect.
A new spikeless golf shoe series built for grip and stability, "MIZUNO NEO IMPACT," arrives at Mizuno golf retailers, Mizuno directly-managed stores, and the Mizuno official online shop from September 18, 2026.
Arma Bianca has started taking pre-orders for 12 lines of original "Monster Retsuden Oreca Battle 2" merchandise at AMNIBUS, an online store for everyday-use character goods, including trading acrylic stands, can badges, stickers, bromides, and apparel.
Munyugurumi Patio, the character goods shop run by KThingS, opens pre-orders for Sanrio Characters' Enjoy! Summer Vacation Series from 11 AM on August 21 at its official EC site, with plush mascots, acrylic stands, stickers, and more across eight character designs.
S-Trust launches a Ninjaboy Rantaro Karupasu Multi BOX as an amusement-exclusive prize, packing karupasu snacks and a random BIG sticker (one of 20 designs) into collectible committee-themed packaging, rolling out at game centers and online crane games nationwide across three waves into February 2027.
Nobel Confectionery is launching Gummysaurus Grape nationwide on August 24, 2026 — dinosaur-shaped gummies with a new crunchy-then-squishy texture, following the company's 2022 debut of Gummy Egg.
amie, the merchandise brand from Oami Co., Ltd. which operates the major figure and hobby retailer amiami, is now offering STRANGE EDEN's Pikuria Plate Collection premium cards and Sparkle＊Chain Acrylic charms featuring the series' characters.
Suntory adds a kiwi flavor to its "196" fruit chuhai series, available nationwide for a limited time from October 13, 2026.
Suntory is releasing White Akadama Punch Can nationwide for a limited time from October 13, 2026 — a new white wine sour variant of the Akadama Punch series, made with Akadama Sweet Wine White.
Tachibana E Liquors has launched the 152nd edition of its whisky lottery, doubling the winning odds for Yamazaki 18 Years Old to mark 70,000 cumulative sets sold, with 466 limited entries available starting August 18, 2026.
Suntory relaunches the Teacher's Highball Can with a redesigned package, available nationwide on a limited basis from October 13, 2026.
Tirol Choco launches a new "Halloween Cup" chocolate assortment nationwide on August 31, 2026, featuring six flavors — including the Halloween-exclusive Blood Strawberry and Pumpkin — packaged in a sparkly, cup-shaped container designed for home parties.
Tirol Choco is releasing "Puchirol <Halloween Pack>" nationwide from August 31 — bite-sized chocolates in three flavors, individually wrapped with the "Puchirols Special Task Force" characters in colorful Halloween costumes.
Shinchosha is releasing e-book editions of Fuyumi Ono's fantasy series The Twelve Kingdoms, which has sold more than 14 million copies, in three waves starting September 17, 2026, alongside the print debut of the series' first new volume in seven years.
Hankyu Umeda Main Store is hosting a limited-time shop for "beautiful people," themed "New Classic," at its 1st Floor Promotion Space 12 from August 26 (Wed) to September 1 (Tue), 2026, featuring a new bag lineup that includes a leather bag available for early sale exclusively at the store.
chez Shibata and Piyorin have teamed up on a second cookie tin, the "Piyorin Doll Tin," a gold-toned collaboration box packed with eight varieties of cookies. It goes on sale August 20, 2026, exclusively at Piyorin Village in Nagoya.
From August 26 to September 1, 2026, Korean lifestyle brand EMIS is opening a limited-time pop-up shop at Hankyu Umeda Main Store in Osaka, marking the first Osaka appearance of its brand character MISUGI.
Gelato Protein, a guilt-free protein ice cream created through a collaboration between fitness YouTube duo Mametama's Training Diary, protein ice cream brand Pocotein, and Hokkaido ice cream maker Aisu no Ie, sold out in five hours after its debut and goes back on sale on Amazon starting August 17, 2026.
A completed figure of Primrose, the dancer from OCTOPATH TRAVELER, is now available for pre-order at Amiami under the Square Enix brand. The figure is priced at ¥35,200 (tax included) with a scheduled release in May 2027.
Rhinokino Co., Ltd. (Matsudo, Chiba) is releasing new Sakuyama Choco Jiro merchandise at its official EC site starting August 17, 2026, including seven can badge designs featuring scenes from the anime, eight acrylic keychain and eight sticker designs featuring character illustrations, and a 300-piece jigsaw puzzle featuring the main key visual.
Edogoshiya has launched a lineup of eight Japanese-grown flavored teas featuring Sanrio Characters, available now at pop-up events and the online store ahead of a nationwide release on September 7.
Team Entertainment has launched an online lottery featuring original "Aoharu Style" merchandise from the TV anime "Summer Pockets" on the Kujico platform, with sales running from August 17 through September 23, 2026.
Whispering Angel, the premium Provence rosé that has led the global "rosé renaissance" for two decades, is marking its 20th anniversary with a limited-edition design bottle available at select retailers in Japan, alongside anniversary promotions at hotels and restaurants nationwide.
A new Herbal Lime flavor is joining the Wilkinson Tansan Tag Sober lineup of non-alcoholic cocktail-taste carbonated drinks, pairing the brand's signature strong carbonation with lime flavor and herbal aroma, launching nationwide on September 8.
New merchandise featuring official illustrations from seven popular ALcot titles is now available at eeo Store online, with in-person sales also planned at Comiket 108 on August 15–16, 2026.
Combined sales of the horror game series Ao Oni on Nintendo Switch and Steam have topped 250,000 units, with new details also revealed on the Ao Oni Horror Pencil, an early purchase bonus for the upcoming package release.
Church's continues its collaboration with British actor Theo James for the 2026 autumn/winter season, filming at Goodwood Motor Circuit to blend the brand's signature craftsmanship with a freer, more modern take on dressing up.
New made-to-order dakimakura pillow covers featuring Amane Kei and Ijichi Kotoko from the TV anime "Gals Can't Be Kind to Otaku!?" are available for preorder from August 14 to September 23, 2026.
System Service is bringing TV anime I Want to Love You Till Your Dying Day prize merchandise to amusement facilities, with "Fabunui" plushies debuting gradually from the fourth week of August 2026.
Izu Shaboten Zoo and IZUKYU CORPORATION are releasing a second round of limited collaboration mascots pairing the zoo's popular capybara with the Resort 21 train, available exclusively through crane games at the zoo and Izu-Kogen Station starting August 20, 2026.
Plott Inc. has opened pre-registration for the first smartphone game based on its short anime series KAREKORE OF MIXED BLOOD, a tower defense RPG planned for release in October 2026.
KURAND is releasing "Yoibanashi," an original junmai daiginjo sake developed with Juufuutei Raden of the VTuber group ReGLOSS, in limited quantities from August 19 — the online sake shop's third collaboration with hololive production.
DU BOOKS will publish a new disc guide on September 15, 2026, spotlighting 619 landmark Japanese fusion and crossover albums from the 1970s and 80s, supervised by music writer Toshikazu Kanazawa.
Izumise Co., Ltd. is bringing back 001 Sparkling Sake 2019, the sold-out debut bottle from its ice-aged sake brand °Ondo, after additional sub-zero aging. Just 20 bottles of the ¥22,000 junmai daiginjo, brewed by Fukushima's Ninki Shuzo, go up for lottery sale from August 19 to August 26, 2026, with winners announced August 27.
Samantha Thavasa Petit Choice is releasing a seven-item "Tiny Chum" collection with an apple motif, including a multi pass case, wallet, handbag, and charms, available for advance order from August 14 and in Samantha Thavasa Petit Choice retail stores from August 21, 2026.
New merchandise featuring official illustrations from the Netflix movie THE RIBBON HERO, including can badges, acrylic keychains, acrylic cards, an acrylic art board, and acrylic stands, is now available through eeo Store online and anime shops nationwide.
On Wednesday, August 19, Afternoon Tea LIVING adds two new collections to its tea-scented fragrance series TEA MEMORIAL — the seven-item Kyoho Assam Collection, built around a fresh autumn scent, and the five-item Rich Collection, formulated with beauty ingredients for deep hand and body moisture. Both collections, with scents supervised by tea creator Yuko Hirano, launch at Afternoon Tea LIVING stores nationwide and the official online store.
Jewelry brand agete introduces agete & DEARS, a new line that reimagines traditional bridal and memorial jewelry as a freer, more personal way to carry feelings for loved ones and for yourself. The collection launches on August 13, 2026, exclusively at five agete storefronts.
New Bocchi the Rock! merchandise featuring original illustrations of the band members in retro outfits goes on sale August 15, 2026, and Animate stores nationwide will run a bonus fair through September 6 that rewards qualifying purchases with one of five bookmark designs.
New merchandise for the TV anime Corrector Yui, featuring original illustrations by manga artist Kumiko Saiki, is now available at eeo Store online and, starting August 13, at Anime Culture Center by eeo, including can badges, acrylic cards, acrylic stands, and a canvas board.
Grand Castella is reviving its popular Whole Chestnut Montblanc Castella for a limited run from August 15 to September 30, 2026, as the Taiwan-born castella brand celebrates its 5th anniversary in Japan.
Online printing service Graphic has released Mini Canvas Print, a palm-sized canvas art print that can be ordered starting from a single piece, with five size options for photos and illustrations.
AMNIBUS, an online store selling original anime and manga merchandise, has started accepting pre-orders for three types of Haikyu!! products — trading scene photo can badges, trading scene photo L-size cards, and banner multi desk mats — starting August 7th.
Two new Haikyu!! merchandise lines — trading scene photo acrylic stands and trading scene photo acrylic keychains vol. 2 — are now available for pre-order on AMNIBUS, featuring memorable scenes of Hinata Shoyo, Kageyama Tobio, and more characters.
French bag brand Hervé Chapelier will release a limited-quantity special edition of its beloved nylon boat tote (M size), the "1027NTD" in Naclé × Naclé × Dragée Tag, starting August 14, 2026, exclusively through its official online store and three boutiques.
Anique reveals the lineup of newly illustrated original merchandise for the Identity V hands-on pop-up shop "Welcome to the Specimen Collection Room," running at POP Culture Style IKEBUKURO in Tokyo from August 28 to September 9, 2026.
KACHIKA's SOLA backpack, which has repeatedly topped Amazon's Backpack ranking, adds three understated new colors — Sand Beige, Forest Wood Brown, and Midnight Blue — bringing its unisex lineup to six colors in total.
British natural cosmetics brand LUSH releases its Halloween collection of 23 bath and beauty items nationwide and via its official online store from August 20, 2026, with early access from August 18 at LUSH SPA Shinjuku, LUSH Kobe Sannomiya, and the official app.
Phoenixx has released Menherarium, a deck-building roguelite Chinchiro game in which players wager their blood against a menhera girl, for Nintendo Switch, with a launch sale offering 20% off through August 26.
AMNIBUS, an online shop for original anime and manga merchandise, has started taking pre-orders for 10 types of Mermaid Melody Pichi Pichi Pitch goods since July 30, 2026, including Trading Glitter Can Badge vol.2, BIG Acrylic Stand vol.3, Aurora Acrylic Stand, and more.
InfoLens is expanding its official Minecraft merchandise with seven new items — a blind dig-out figure kit, an Enderman motion-sensor light, a tabletop crane game, mini pinball machines, and GOO JIT ZU stretchy figures — with pre-orders opening August 13, 2026, ahead of staggered releases running through January 2027.
T-Two-O adds two new designs to its Moomin embroidered tote bag series, depicting Little My's warm ties with Snufkin, Mymble, and her siblings in a lightweight, 15-liter nylon tote.
Mount Rainier, the No. 1 chilled coffee brand, is adding Café Latte Cinnamon Hazelnut to its lineup for autumn 2026, layering cinnamon spice and toasted hazelnut aroma over its milky, low-bitterness espresso latte, available nationwide for a limited time from August 25.
Museum Box, an online shop for museum merchandise from around the world, opens pre-orders on August 14, 2026 for its sixth collection — a lineup of notebooks, snow domes, a tote bag, and a silk scarf inspired by Renoir and Cezanne paintings held by the Musée d'Orsay and Musée de l'Orangerie.
On sale August 12, the Autumn 2026 issue of "Nee-nee" magazine (vol. 184) comes with a Sumikkogurashi Tenshi to Akuma na Shippos nail sticker and slider case set, a Pom Pom Purin 30th anniversary feature, and a bonus Mamegoma fan.
Fashion brand niko and ... is releasing its first-ever collaboration with the viral capsule toy character "Oretachi Fukuro-men," launching instant-ramen-themed goods under "INSTANT RAMEN IS MY HERO" with advance reservations opening August 14, 2026, at the official WEB store and ST, ahead of a September 4 full release at select stores including flagship "niko and ... TOKYO."
AttendMe has opened pre-orders for Oshi-Kan, a canned Danish bread featuring original labels illustrated by 27 VTubers, designed to keep your favorite by your side even in an emergency while doubling as disaster food stock.
Prime 1 Studio has released a 1/3 scale Real Elite Masterline statue of Dek and Thia from Predator: Badlands, with pre-orders opening August 13 and release scheduled for January to April 2028.
A refreshing mango and yogurt dessert layered with warabimochi joins Seven-Eleven's mix-and-stir "Mazemaze Sweets" lineup, arriving at stores nationwide from August 11.
System Service is bringing a new lineup of TV anime Smoking Behind the Supermarket with You prize merchandise to amusement facilities, with deformed plushies debuting in August 2026 and a big plush following in September.
The light novel and manga series The Strongest Adventurer Called the Thunder Emperor Enters the Magic Academy and Becomes a Warrior Without Any Reservations has passed a combined 300,000 print and digital copies. Publisher Hifumi Shobo is also running a summer ebook discount campaign from August 10 to 16.
Thunderbirds, whose Japanese rights are handled by Tohokushinsha Film Corporation, marks 60 years since its Japanese TV debut on September 30, 2026, with a new key visual, anniversary merchandise, a VR world collaboration, and a special screening and talk show at Marunouchi Piccadilly on "Thunderbirds Day."
A lineup of 15 merchandise items featuring newly drawn Baseball Shirt Ver. artwork of Takemichi Hanagaki, Manjiro Sano, Chifuyu Matsuno, Haruchiyo Sanzu, Ran Haitani, and Rindou Haitani is now available for pre-order on AMNIBUS.
VASILISA is expanding its Sheer Sweet Mist hair and body mist line with a new marshmallow-scented option called EAU MELLOW, offering a sweet gourmand fragrance along with moisturizing care for hair and skin.
Onuki Yusuke, president of Bushiroad Move, has released 'Anime Business,' a book that explains the industry structure behind hit anime titles from a producer's perspective, supervised by Bushiroad president Takaaki Kidani.
A new sweet-and-spicy "swicy" flavor joins the Buldak Stir-Fried Noodles series as Buldak Swicy Stir-Fried Noodles BIG Cup launches first in Japan at roughly 16,500 FamilyMart stores nationwide from August 18, 2026, alongside an X campaign and a purchaser campaign offering Amazon gift cards.
Caramel Ghost House, the caramel confectionery specialty shop, has released a new treat — the Caramel Tuile, a crisp cookie sandwiching a caramel-chocolate cream — now available at its Kawasaki and Shinjuku locations.
EMODA reveals its 2026 Autumn/Winter Collection, themed "Bonnie," with 12 new looks layering delicate lace, sculptural peplum silhouettes, and rich fur, arriving at RUNWAY channel and EMODA stores.
Starting August 14, 2026, Ginza Cozy Corner is offering a lineup of six shine muscat cakes — including an individual-sized Cozy Princess, shortcakes, a baked rare cheesecake, and a rich decoration cake paired with Nagano Purple grapes — at fresh cake stores nationwide.
GLOBAL WORK is releasing its first-ever KIDS collaboration with lifestyle director Naoko Takayama, a five-piece line called "Sempre fofo" designed for both nursery school and everyday outings, with pre-orders opening August 12 and general release on September 8, 2026.
Belgian waffle shop HASHLE introduces its first wave of autumn-themed waffles, including a chestnut Montblanc Liège waffle and a returning Pumpkin Pudding HASHLE waffle, available from August 16, 2026.
Virtual duo HIMEHINA has revealed its third cover album, HIMEHINA Utamita San, arriving December 23, 2026. The 10-track collection spans Vocaloid, J-POP, and VTuber hit covers, and first-press limited deluxe and standard editions are now open for pre-order.
『日本の絶景500 テーマ別風景写真』, a 424-page collection of 500 landscape photographs from across Japan chosen for their beauty as photography, arrives August 21, organized into nine themes such as water, sea, flowers and autumn leaves, mountains, and rural scenery.
Kneipp's medicated White Birch bath salt earned praise for its forest-bathing scent and fatigue-relieving warmth during a pre-sale, and now launches nationwide from September 1st.
Kotobukian's new "Kyo Piri Pari" cheese senbei launches at three shops inside Kyoto Station on August 1, combining cheese cream, dashi umami, and Gion Ajikou's fiery golden ichimi chili for a distinctly Kyoto souvenir.
TAITO's oversized plush brand Dokyu-to is releasing a roughly 100 cm tall plush of My Dress-Up Darling's Marin Kitagawa in her school uniform, with pre-orders opening August 14, 2026 at the TAITO GEAR&GOODS online store.
NEKO LAB is opening general sales of two cat-themed blankets, the Shimaenaga Blanket and the Koneko Blanket, that were previously offered only to members, starting August 12, 2026.
New Era and Timberland are releasing a limited "Timberland® × New Era® Collection" on August 16, featuring 59FIFTY® and 19TWENTY® caps for four MLB teams alongside a Timberland waterproof boot in New York Yankees colors, fronted by a campaign starring Yankees infielder Jazz Chisholm Jr.
Japanese leather brand objcts.io introduces a new drawstring-style Purse Bag crafted from glossy, water-resistant lamb leather, available in three carry styles alongside a matching iPhone accessory purse.
Piccoma Kuji is launching Piccoma Kuji Mini, a lower-priced, faster-shipping version of its no-lose online lottery, debuting on August 12, 2026 with merchandise from Little Squirrel Is a Hard Worker.
PRESS BUTTER SAND is relaunching its Chestnut Butter Sand this autumn with a newly developed Italian chestnut butter caramel, going on general sale September 1, 2026, with early access for BAKE Membership Program members from August 15.
Rosy Rosa's popular Multi Foundation Puff is getting a new pentagon-shaped design with a pointed corner and an arch, made to fit small areas of the face and the curve of the lower eyelid. The Multi Foundation Puff 3P launches Wednesday, August 12, 2026, priced at ¥946 tax included.
Sakehinata, the liquor brand from Kyoto's Izumise Co., Ltd., is releasing "Late-Night Soda Float," a four-flavor liqueur series that now comes with an adorable bear bottle so anyone can recreate a colorful, low-alcohol cream soda at home.
Sawai Coffee is bringing back its summer-only Water-Brewed Iced Drip Coffee, a drip bag that skips the kettle entirely — just pour water over it for a single cup of iced coffee, no boiling required.
Nishimatsuya adds a compact, palm-sized toy to its SmartAngel Mini Real Sound lineup — the Mini Real Sound Police Bike rolls on friction power and triggers sound and light effects when its seat is pressed.
STEAMCREAM is releasing new limited-edition aluminum can designs featuring Pingu and Pinga on August 12, 2026, priced at ¥2,180 (tax excluded) for a 75g tin, available at its official online store and variety shops nationwide.
Sugar Doll, the dress-up and nurturing game available on the App Store and Google Play, has launched a new Arabian Nights-themed classic gacha "A Thousand and One Nights' Dream Tale" starting August 12, 2026, along with a limited-time background pack.
Tachibana E Liquors has launched the 151st edition of its whisky lottery, featuring Yamazaki 18 Year as the top prize, with 466 limited entries available starting August 12, 2026.
Tamayose, the modern Japanese confectionery brand run by Maruya Co., Ltd., has released the Matcha Fukiyose Sweet Can Mini, a ¥1,728 tin filled with an assortment of matcha wagashi, available for a limited time while supplies last.
From August 12, Tully's Coffee is serving Choco Affogato Shaqool, a frozen drink that pours espresso over a chocolate-flavored frozen base for an affogato-inspired treat, alongside its five-cheese Ballpark Dog.
YSL Beauty's new YSL Love Light Collection captures silver and pink light in a limited-edition eyeshadow palette, lip ink shades, and cushion foundation, releasing in stages from August 12 to August 21, 2026.
From August 11 to September 23, 2026, an autumn stationery fair featuring decoration-friendly notebooks and pens, high-function study and work tools, and birthday balloons and cards runs at around 210 AEON and AEON Style stores, with up to about 630 items in the lineup.
AmiAmi, a major hobby shop in Japan, has released its monthly figure pre-order ranking for July 2026, showcasing top picks from popular games including GODDESS OF VICTORY: NIKKE, Azur Lane, and Atelier Ryza.
The third official merchandise collection for Chiikawa Pocket, the first smartphone app based on Chiikawa, goes on sale August 21, 2026, with dinosaur and Alice motifs. Pop-up stores will also open in five cities nationwide — Tokyo, Nagoya, Fukuoka, Sendai, and Osaka.
Converse unveils a collaboration with Sanrio Characters, dressing up the ALL STAR sneaker in special designs themed on Pompompurin, Kuromi, and Hello Kitty, available from August 21, 2026.
Ahead of the Disney Halloween and Lazos de la Familia events opening September 16, Tokyo Disneyland and Tokyo DisneySea begin selling new Halloween-themed merchandise and menus, along with Coco-inspired treats and goods, starting September 15.
New original-illustration goods for TV anime Gintama, split into "past" and "present" themes, roll out at Animate from August 14, 2026, alongside a store fair that gives away foil-stamped postcards with qualifying purchases.
CAVE Interactive Co., Ltd. has launched Midsummer Memories -Underworld Illusion Resort-, the second installment of its major summer event in the shooting RPG Gothic wa Mahou Otome, running from August 10, 2026, alongside continuing 2026 summer login bonuses, gacha, and campaigns.
From August 12 to 18, 2026, skincare brand hada to kokoro marks the launch of its new All-in-One Cream Mist with a limited-time POPUP at @cosme TOKYO, featuring visuals starring JO1 member Junki Kono.
Harry Potter Cafe and its takeout counter Harry Potter Cafe Window in Akasaka, Tokyo, will renew part of their menus on September 1, 2026, adding Hogwarts house-inspired burgers, a Hedwig omelette rice, Sorcerer's Stone and Golden Snitch pancakes, and other dishes inspired by the wizarding world.
HIROFU is adding two new colors, Willow and Cheddar, to its original Soft Vacchetta leather line of bags and small goods, available from August 12 at the online store and HIROFU shops nationwide.
Kinokuniya has released the Mini Boston, a lightweight bag made from ONIBEGIE, a material dyed with natural pigments extracted from onion skins, available in four soft shades — Wine, Mustard, Beige, and Navy — starting August 12, 2026.
A limited-quantity 200ml mini bottle of the smoky Islay malt whisky "Big Peat Crazy Smoky Edition" arrives at Lawson stores nationwide on August 11, made from the same whisky as the same-day RTD highball release.
From August 19 to September 2, 2026, MARION CREPES CUTE CUBE Harajuku is offering a limited-time collaboration crepe inspired by LOTTE's popular ice cream Soh, featuring whipped cream, strawberries, banana, and Soh-themed toppings, with a free original sticker included while supplies last.
AMNIBUS, an online shop for original anime and manga merchandise, has begun taking orders for 11 types of new Made in Abyss "Sports Day" ver. goods, including trading acrylic stands, cards, and can badges, starting August 1.
Maison de FLEUR is releasing its first-ever collaboration with the character SIROTAN, a collection of bags, pouches, and charms in soft ivory, sax, and pink tones, with pre-orders opening August 11 and in-store sales beginning August 21, 2026.
PIE International is releasing "Ocean," a pop-up picture book by Elena Selena, on August 21. Intricate paper engineering and luxurious finishing bring colorful fish and glowing jellyfish to life on every page, making it as much an art book as a story to read.
NATURAL BEAUTY BASIC is releasing its first-ever collaboration with Sanrio's Pompompurin to mark both brands' 30th anniversaries, with a 12-piece lineup of T-shirts, cardigans, bags, and accessories launching August 10, 2026 at stores nationwide and on the mix.tokyo online store.
AEON Fantasy is rolling out the Sanrio Characters Tortoiseshell-Style Tassel Keychain, a six-design lineup featuring Hello Kitty, My Melody, and Cinnamoroll, at its cashless Kapuebo capsule toy machines starting August 13, 2026.
TAG Heuer is marking the final F1 Dutch Grand Prix at Zandvoort with two new 38 mm TAG Heuer Formula 1 Solargraph watches, limited to 1,500 and 1,000 pieces and available from August 2026.
FREAK'S STORE's official online store, Daytona Park, is the first to reveal the 2026 Fall/Winter special-order Barbour collections from FREAK'S STORE, Firsthand, and Freada, featuring updated takes on the Bedale and Borrowdale alongside the newly added Transport model, with sales starting at FREAK'S STORE stores at the same time.
A new 1/5 scale painted figure of ベルドール "Roze" in a black underwear version has been announced by Bfull FOTS JAPAN, with pre-orders open now through October 20, 2026, and a scheduled release at the end of February 2027.
Good Smile Company's G.S.Collection line adds a 1/7 scale figure of Nagisa, the Tea Party's host at Trinity General School in the popular game Blue Archive, with pre-orders opening August 7, 2026 (Friday) ahead of a September 2027 release.
Butter Butler is holding a limited-time pop-up inside JR Tokyo Station through September 27, 2026, featuring a pop-up-exclusive new treat, Butter Kugelhopf (Orange), made with candied orange peel and a lemon glaze.
Osaka hat brand CAMURI is releasing the Seersucker Short visor Cap (CA-009), a breathable seersucker take on its long-running Short visor Cap developed in response to customer reviews, available in navy, white, and mustard from ¥8,800, with a KIDS size at ¥5,280.
New Disney Twisted-Wonderland merchandise featuring new "The Culinary Crucible" artwork of 23 characters, including Riddle Rosehearts, Malleus Draconia, and Grim, goes on sale October 24, 2026. Animate is also holding a Halloween fair through November 23 with a bonus clear card for qualifying purchases.
United Arrows' womenswear brand Drawer will reopen its Aoyama flagship store on September 10, 2026, following a renewal by designer Wonderwall® Masamichi Katayama themed "Inheritance and Deepening," featuring a redesigned space and renewal-exclusive apparel.
EYEUP is releasing a new BLUE LOCK Puchi Bear merchandise lineup with newly drawn illustrations, including mascots, a plush pouch, a Nuinui Bag, a card case, acrylic key chains, acrylic stands, acrylic marker charms, and trading can badges, arriving at retailers nationwide from December 2026.
FamilyMart Online is releasing two glow-in-the-dark T-shirts and a set of acrylic charms inspired by mystery magazine "Mu," tying into FamilyMart's "Same Price, 45% More" campaign, from August 7, 2026.
Kids brand Fluffy BROTHERS has released a new Minecraft-themed apparel collection, including the return of last year's popular Diamond Sword setup, through its official online store and Rakuten shop.
A no-miss online lottery featuring Gorogoro Nyansuke merchandise launches on Hanikuji Land on August 7, 2026, with a lineup of tote bags, pouches, keychains, and more featuring both fan-favorite illustrations and two newly drawn designs.
gumi is releasing a third wave of original merchandise featuring in-game illustrations from the mobile game JoJo's Bizarre Adventure: Ora Ora Overdrive. The lineup arrives at Animate stores nationwide and the Animate online shop on August 21, 2026.
AmiAmi is releasing a new Liberated from Paradise merchandise lineup in November 2026, including big acrylic stands, trading acrylic keychains and can badges, a full-graphic T-shirt, a multi desk mat, a B2 tapestry, acrylic blocks, and character fine boards.
Louis Vuitton has released new men's bag charms, including the Bag Charm LV Louis Bear, a miniature recreation of a runway look from the 2026 Fall/Winter men's fashion show, and the Bag Charm Mini Steamer, a miniature pouch inspired by an iconic bag.
ME-Q, a custom-goods printing service operated by MAW Co., Ltd. in Osaka, has begun selling hologram stickers and glitter stickers that shimmer depending on the angle of light, available to order from just one piece using a photo, illustration, logo, or character design.
MILKFED. is releasing the second installment of its Teletubbies collaboration collection, featuring two T-shirt designs and a zip hoodie inspired by Tinky Winky, Dipsy, Laa-Laa, and Po, with pre-orders opening August 7, 2026 on the official online store calif and at MILKFED. stores nationwide.
Miu Miu reinterprets its early-2000s archive shoe as part of the MIU MIU SIGNATURES line, with a lighter iconic sole, refined leather-and-suede uppers, and a crystal-embroidered special model first shown at the Fall/Winter 2026 show.
New samurai-themed original-illustration merchandise for TV anime "Nippon Sangoku: The Three Nations of the Crimson Sun" launches October 10, alongside an Animate fair through November 1 offering a bonus postcard with purchases
Nyanko Daishoten Online, PONOS's official The Battle Cats store, has added a 2027 wall calendar and two new plush toys depicting the characters in their food stall-era appearance, both featured in the web manga "ネコテン," starting August 7, 2026.
Starting August 7, 2026, the online lottery service Marukuji is offering newly illustrated chibi character goods from the anime Orb: On the Movements of the Earth, featuring Rafal, Nowak, Oczy, Badeni, Jolenta, Schmidt, and Draka, priced at 770 yen per draw.
Nijigen COSPA is releasing new Cure Arcana Shadow merchandise from Star Detective Precure!, including a T-shirt, acrylic stand, pass case, and cushion cover featuring newly drawn illustrations.
Tokyo Gets Co., Ltd. is releasing new merchandise featuring newly drawn Summer Pockets REFLECTION BLUE illustrations of the characters enjoying a water gun fight, with pre-orders open from August 7 to August 24, 2026 at Gets-Oshi Mart.
Team Entertainment has launched an online lottery featuring original merchandise from the pachislot machine 'L Tokyo Ghoul' on the Kujico platform, with sales running from August 7 through August 31, 2026.
Tokyo Milk Cheese Factory's Cow Cow Kitchen is reviving its limited-edition Milk Pie Cookie & Cream for the first time in four years, on sale from August 7, 2026, at EQUiA Kita-Senju and Atre Akihabara 1. The oven-baked pastry pairs a mellow, mascarpone-rich milk cream with cocoa cookie pieces for a cool, milky flavor available only while supplies last.
A high-precision reproduction of Vincent van Gogh's "Café Terrace at Night," certified by the Kröller-Müller Museum, is now on sale at Ueno Royal Museum's "Grand Van Gogh Exhibition" through August 12, 2026.
Starting August 21, 2026, GiGO group stores nationwide will begin offering "VSPO! Deformed Figure Vol. 7," a new GiGO-exclusive crane game prize featuring Yakumo Beni and Yumeno Akari, with more entries in the series planned to follow.
212 KITCHEN STORE is releasing its original Sanrio collaboration collection, HAPPY PARLOR, featuring around 90 items designed around Hello Kitty, HAPIDANBUI, and Sanrio Characters, with early sales starting August 6 at the official online store ahead of the nationwide in-store launch on August 8.
A new lineup of original goods based on TV anime "Agents of the Four Seasons: Dance of Spring" has opened for pre-order, including can badges, acrylic stands, keychains, and more.
Kenelephant is releasing a new capsule toy line built around illustrator and manga artist Seiichi Hayashi's poetic artwork, including scenes from his classic Red Colored Elegy, as part of the ALTERNATIVE COMIC SALON series arriving in late August 2026.
Fashion brand antiqua has opened pre-orders for its 2026 fall/winter outerwear collection, offering an original bag as a free gift, available only through this promotion, to customers who reserve select pieces from the 10-style lineup while supplies last.
Daimaru Tokyo's sweets floor welcomes Bankaku Sohonpo's new "LOVE ikaty! TOKYO" squid chips, making their first appearance nationwide, alongside the pop-up-exclusive "LOVE ebby! TOKYO" shrimp chips and a realistic vegetable-shaped sweet bread from Korean brand JUNGNAMMI.
Hobby sakura's 1/7 scale completed figure of Hot Summer Dream Justia from BrownDust2 is now available for pre-order at AmiAmi, priced at 25,300 yen (tax included) with a release scheduled for August 2027.
AmiAmi, a major hobby retailer, is currently offering the GODDESS OF VICTORY: NIKKE Red Hood 1/12 Scale Plastic Kit for pre-order. The kit comes with an extensive selection of interchangeable parts, including multiple face options, hand parts, and accessories such as a wire and cassette player.
Wagokoro's chopstick and chopstick-rest brand Hashiya Mansaku is adding "Hakue-bashi," gold- and silver-lacquered chopsticks handcrafted using Fukui Prefecture's Wakasa-nuri technique, to its lineup starting Friday, August 7, at its stores and on "The Ichi" online shop.
Mattel International, the Japanese arm of major US toy maker Mattel, Inc., is releasing all five models in the Hot Wheels Car Culture Modern Classics line from early August 2026, recreating beloved 1980s and 90s cars with Real Riders tires and Metal/Metal construction.
The popular RTD "Jinx Gin Soda," made with British Old Tom Gin, returns to Lawson stores nationwide in limited quantities starting August 11, 2026.
Two new ready-to-drink highballs join the Scotch whisky brand "Big Peat" RTD series, launching in limited quantities at Lawson stores nationwide on August 11, alongside an X giveaway campaign.
Louis Vuitton's 2026 Fall-Winter Womenswear Collection introduces the "Luna Pumps," pairing an elongated pointed toe with an avant-garde curved heel finished in a horn-like texture.
Maison de FLEUR is marking Hanamaruobake's August 7 birthday with a four-piece collaboration collection starring Marumaru, Kokomaru, and Marun, open for pre-order from August 7 through August 23, 2026 via STRIPE CLUB and ZOZOTOWN.
Maruyama Coffee is turning its long-loved standard blend into a decaffeinated liquid coffee, "Decaf Maruyama Coffee Blend Iced Coffee," using SWISS WATER® processed beans and launching Friday, August 7.
Sneaker boutique KICKS LAB. is releasing an exclusive edition of Mizuno's WAVE PROPHECY LS on August 14, 2026, in two colorways priced at ¥27,500. The lifestyle sneaker pairs Mizuno's INFINITY WAVE technology with a design inspired by Japan's car and motorcycle culture.
earth music&ecology Japan Label is releasing an 8-piece collection inspired by TV anime Natsume's Book of Friends, featuring Nyanko-sensei-themed knitwear, apparel, and accessories, available for pre-order from August 7, 2026 on the STRIPE CLUB online store.
The official digital soundtrack for Voltage's Nintendo Switch title Neon Clash: Echoes of the Lost released on August 6, collecting all 23 tracks from the game, including the vocal theme songs performed by Shihoko Hirata.
The original soundtrack for TV anime Oedo Fire Slayer -The Legend of Phoenix-, composed by Yasuharu Takanashi, begins digital release on August 6 alongside the manga's sixth volume, with a comment from original author Shogo Imamura.
A free, two-day pop-up event lets visitors sample ice-cold mouthwash from the Okuchi series and try the brand's new foam mouthwash ahead of release, at Shibuya Scramble Square on August 15–16, 2026.
DMM Kuji launches an Onegai AiPri in-store lottery on August 7, 2026, offering exclusive plush toys, pass cases, and other original merchandise for 770 yen per draw.
Orion Beer Co., Ltd. and Mimona Co., Ltd.'s "OUTDOORSPICE Horinishi" are releasing a collaborative edamame-flavored spice blend on August 7, with a limited-edition mini carrying case for anyone who buys two bottles together.
Zenrin's map-themed brand Map Design GALLERY is releasing a collaboration line with TV anime 【Oshi no Ko】 starting August 7, 2026, including 47 prefecture-themed charm pin badges, Kyushu region acrylic magnets, and regional tote bags tied to the show's nationwide 47 Prefectures project.
Peak Design, the San Francisco gear brand, introduces "City Line," a new bag collection for city living. The six-model lineup includes a sling, crossbody bags, a tote, and backpacks, and launches in Japan on August 8, 2026.
Starting August 6, Fangamer Japan is releasing its first lineup of official "PEAK" goods — a campfire-themed T-shirt, a keychain, and a sticker set — for fans of the cooperative climbing game.
Petit Loup has released four new outerwear designs and a color formal series for its 12cm plush bear costume line, also compatible with the popular 17cm size, now available online and in stores.
American cookie brand PUG is expanding its Boston Cookie line with three new "Bold Boston Cookie" flavors plus two summer-only seasonal cookies, rolling out at stores across Japan from Friday, August 7.
PUMA introduces "SUEDE BLOOM," a women's model within its "NEVER NOT SUEDE" campaign that pairs the classic SUEDE silhouette with faux pearl details and two styles of interchangeable laces, arriving Thursday, August 13.
Ken Elephant's Sanrio Characters Coin Case series returns with a second volume featuring Pochacco, Keroppi, Pekkle, Marron Cream, Patty & Jimmy, and a newly designed Hello Kitty, arriving in capsule toy and boxed versions from mid-August 2026.
Starbucks® COFFEE OF THE DAY is adding its first flavored variety, Café Mocha, to the bottled coffee lineup starting Tuesday, August 18 — a bittersweet, grown-up take on a Starbucks classic.
Tiger Corporation is refreshing its long-selling vacuum bottle lineup with the ultra-light Vacuum Insulated Bottle MMP-V020/V030 and MMZ-V035/V050/V060, featuring the one-piece らくらくキャップ, dishwasher-safe parts, and an even lighter feel from Tiger's proprietary spinning process, launching September 1, 2026.
Ken Elephant is turning Toei's iconic opening visuals into capsule toys, including movie pamphlet bags, a handkerchief, an acrylic block, and a ticket case, arriving in late August 2026.
Tokyo Beer Hall & Beer Terrace 14 (Ichiyon) in Tokyo's Marunouchi introduces Jalapeño Lager, the second release in its 14th Anniversary Beer Series collaboration with Coedo Brewery, on sale in limited quantities from August 2026.
Kodansha is releasing a 304-page, full-color book on August 7, 2026, tracing 60 years of Tsuburaya Productions' tokusatsu history, covering every entry in the Ultraman Series in detail alongside more than 30 other classic Tsuburaya tokusatsu titles, priced at ¥16,500.
Ultra New Planning will release five designs of "Akubi Girl" slide acrylic keychains as capsule toys at capsule toy vending locations nationwide from August 22, 2026, with acrylic parts that slide to reveal a different design of Akubi-chan.
AQUARIUM×ART átoa in Kobe is releasing the second round of its 5th Anniversary Commemorative Ticket from August 17, 2026, a 500-ticket limited edition featuring a Humboldt penguin design and a matching can badge. The first round, featuring an Asian small-clawed otter, sold out in about a month.
APEX's 1/7 scale completed figure of Wilhelmina Water Park Queen Ver. from BrownDust2 is now available for pre-order at AmiAmi, priced at 21,670 yen (tax included) with a release scheduled for June 2027.
Launching September 23, 2026, Burberry Beauty adds a new fragrance to its Goddess collection — "Burberry Goddess Amber Vanilla Eau de Parfum Intense," built around a roasted vanilla note for a deeper, more refined sense of warmth.
A Koshu Inden gamaguchi coin purse featuring Pochita from Chainsaw Man – The Movie: Reze Arc, crafted by Kofu-based workshop Inden no Yamamoto, opens for pre-order on PochiMart starting August 4, 2026.
EYEUP is releasing four new Ghost-type Pokémon goods items — an Acrylic Marker Charm Set, a Domiteria Key Chain, and two sizes of Honeycomb Acrylic Magnet — arriving at retailers nationwide from September 2026, with pre-orders open now at the EYEUP Official Online Store.
MD Holdings is adding a black sesame caramel and sea salt mix to its Happy Popcorn series, growing the lineup to 18 flavors nationwide from September 1, 2026.
Helena Rubinstein's new P.C. Skinmunity EXO Serum launches nationwide in Japan on August 7, 2026, powered by [EXO] SAM™ technology and 1 billion [EXO] stem cells developed in partnership with Korean dermatology clinic Clinique HUS,HU.
iFace adds a Mickey Mouse-themed grip holder to its MagSafe-compatible MagSynq series, combining a three-dimensional Mickey icon with drop prevention and stand functions, available in three colors from August 5, 2026.
Enoteca will begin selling two natural wines from Jean-Yves Millaire, a biodynamic producer in Bordeaux's Fronsac appellation, starting in August — a single-varietal Cabernet Franc and a Petit Verdot, each priced at ¥4,180 tax included.
Sync Innovation Co., Ltd. has opened pre-orders for new TV anime Jujutsu Kaisen merchandise featuring mini characters from the popular Chipokke series, with can badges, stickers, and more in the lineup.
Ken's Cafe Tokyo is adding a new East-meets-West sweet to its lineup, "Premium Chocolate Yokan," combining chocolate with the smooth texture of traditional red bean paste, available from August 8 at Tokyo stores and pop-up shops nationwide.
KEYUCA has added a 20cm shallow strainer and a 21cm stainless steel plate to its dishwasher-safe Looza Series, letting the same piece carry ingredients from prep and draining straight to the table so there are fewer dishes to wash.
Dole's Mottainai Fruit Project, known for rescuing off-spec bananas, now reaches domestically grown fruit. The result is Kirin Hyoketsu® mottainai Shiranui, a canned chuhai made with cosmetically imperfect Kumamoto-grown shiranui citrus, available nationwide from August 18, 2026.
From August 5, 2026, English Garden Rosanberry Tawada in Maibara City, Shiga Prefecture introduces "Langage Farm Soft Cream," the Kansai debut of a blended-milk soft serve made with ingredients imported directly from England's historic Langage Farm, alongside a new cream tea-style sundae and takeaway clotted cream.
The patisserie Les Choux in Nishi-Kamakura is marking summer with two new treats — a nostalgic cream soda glass dessert and Été, a tropical cake blending coconut mousse with mango.
M·A·C is expanding its Glow Play line with the Glow Play Bouncy Highlighter, a balm-and-powder hybrid with a soft, mochi-like texture available in seven sheer, shimmering shades, launching August 7, 2026. Two previously limited-edition Glow Play Tendertalk Lip Balm shades also return as permanent additions on the same day.
Life on Products' fragrance brand mercyu is adding two new scents, Classic Osmanthus and Candy Cosmos, to its popular Nordic Collection Spill-Resistant Reed Diffuser series, with sales starting August 24, 2026.
Mizkan is releasing "Fruitis™ Rich Peach," a chilled, ready-to-drink fruit vinegar drink made with peach pulp, in limited quantities at select channels starting August 4.
Kodansha's Children's Business Division is releasing the Monchhichi Gyugyutto! Sticker Book on August 6, 2026, packed with 287 stickers spanning classic brown Monchhichi to colorful new trend designs, along with message cards, for ¥1,650 (tax included).
Tokyo's an-butter sweets specialty shop Okada Kinsei Anbataya returns to Sunste Okayama for a limited-time pop-up from August 5 (Wednesday) through August 18 (Tuesday), 2026, one year after its previous visit, bringing the Uji Matcha Galette and Anbuta Pan to Okayama for the first time alongside the shop's signature Anbuta Financier.
THE OSAKA STATION HOTEL, Autograph Collection is introducing a new autumn teppanyaki course, Menu Homard Bleu — The Ocean's Blue Diamond, at its restaurant Teppanyaki Mizuki, featuring a whole blue lobster prepared four ways alongside Matsusaka and Ozaki wagyu, available September 1 through November 30, 2026.
Prime 1 Studio has added a 1/15-scale Brachiosaurus statue from the movie Jurassic Park to its Legacy Museum Collection, standing about 128cm tall and including a bonus John Hammond figure. Pre-orders open August 4, with release scheduled for December 2027 to March 2028.
Japanese beauty and self-care brand Qina is releasing its second product, the Qina Mask facial sheet mask, in early sale on Qoo10 from August 4, 2026, alongside Qoo10's "Mega Debut" campaign featuring limited-time pricing and a livestream purchase bonus.
Royal Copenhagen introduces Bespoke, a limited-time, limited-quantity service that hand-paints a chosen name inside a cup, available across four items from three collections through the official online store and the Shin-Marunouchi Building store.
Smith Teamaker Tasting Room is offering a limited-time "Darjeeling & Muscat Yogurt Sundae" at its Shibuya and Yokohama locations from August 18 through November 23, 2026, built around the return of its beloved "No.47 Bungalow" Darjeeling blend as the season shifts from summer to autumn.
The original character Sophia F. Shirring, drawn by popular illustrator Takamine Nadare, is getting a 1/6 scale Magician Bunny Ver. figure from Partylook, available in both a deluxe edition and a standard edition.
Suntory is expanding its long-running Horoyoi series with two new flavors, "Lemonade Sour" and "Kiwi Fizz," launching as year-round additions across Japan on Tuesday, October 6.
Trickle Co., Ltd.'s oral care brand SWAG is bringing back its popular original cup, previously sold out, and celebrating the restock with a limited-quantity "SWAG Special Set" available only through its official online store from August 4, 2026.
Tiger Corporation is expanding its one-push mug bottle lineup with the Vacuum Insulated Bottle MKR-V035/V050/V060 and MTR-V075/V088, featuring the easy-care らくらくキャップ, dishwasher-safe parts, and a lighter feel from Tiger's proprietary spinning process, launching September 1, 2026.
VECUA Honey's honey-based Wonder Honey series adds two new autumn fragrances, Pure Kinmokusei and Kinmokusei Fig, to its hand creams and introduces a new sparkling perfume oil, on sale in limited quantities from August 4, 2026.
MAGI ARTS has released a 1/7 scale completed figure of Yuki Mizukami from Wonderful Everyday Down the Rabbit-Hole, now available for pre-order at Amiami in Deluxe and Regular editions. Prices are ¥27,280 and ¥25,080 (tax included), with release scheduled for February 2027.
Zojirushi's new 200mL Stainless Steel Soup Jar (SW-NA20), launching September 1, is compact enough to slip into a bag alongside a bento, and its Thermo Ring structure keeps soup or miso soup above 62°C for six hours.
SLD Co., Ltd. has added a new lineup of seven thick, fluffy French toast dishes at #802 CAFE&DINER Shibuya, ranging from four brulee-style sweet versions to three savory plates served only at dinner.
From September 1 to November 30, 2026, Biwako Marriott Hotel's restaurant Grill & Dining G is offering "Pick & Enjoy Lunch Autumn," a lunch combining a choice of main dish with a deli salad buffet built around seasonal Shiga ingredients such as apple, chestnut, and mushroom.
Uema Kashiten is turning the popular Chiikawa x SUPPAIMAN collaboration design — Chiikawa, Hachiware, and Usagi dressed as SUPPAIMAN — into merchandise for the first time, with five items across 12 varieties including T-shirts, keychains, and mascots arriving August 7, 2026.
Benelic Co., Ltd. launches the second installment of its Galaxy Jewelry ICECREAM capsule toy series, featuring translucent, gem-like ice cream keychains inspired by Earth, the Moon, Mars, Saturn, and Neptune, arriving at capsule toy vending machines nationwide from late August 2026.
Hakone Tozan Railway's historic Type 100 rail cars, retiring in January 2028, are being celebrated with a chartered Natural Cooler Experience tour aboard the non-air-conditioned cars on August 30, 2026, plus a 10-piece Memories of the Type 100 model train collection going on sale later this year.
Six new cup designs inspired by High School Musical — three acrylic cups and three stacking cups featuring the film's characters and signature lines — go on advance sale at Disney THE MARKET in Nihombashi Mitsukoshi from August 5, 2026, ahead of general release through Skater's official online shop and retailers nationwide from August 17.
A new line of IDOLiSH7 merchandise built around the "Kapurikko Hoobaru" visual, previously seen on acrylic stands, brings the artwork to a pill case, double mirror, bangs clip, and 16-design sticker collection, arriving in early October 2026 from Movic.
Ahead of Japan's up to nine-day Obon holiday, JR Nagoya Takashimaya is rolling out new and summer-limited sweets to enjoy chilled, Nagoya specialty souvenirs, and bento boxes with prepared quantities increased by more than 20 percent after strong Golden Week sales.
Sync Innovation Co., Ltd. has opened pre-orders for new TV anime Jujutsu Kaisen merchandise featuring mini characters from the popular "mochocho" series, with a tightly-packed, eye-catching design.
A new incense series called "Japanese Gardens" reinterprets the atmosphere of five traditional Japanese garden styles through scent, launching August 3.
A new lineup of goods celebrating manga artist Miyuki Mitsubachi's 20th career anniversary, featuring artwork from Spring Storm and Monster, Stray Cat & Wolf, It’s Strictly Business, and Cheeky Brat, goes on sale through eeo Store online from July 31, with in-store sales starting September 12, 2026.
Nagomi Yoneya is offering a seasonal kingyokukan yokan called 水底のかくれんぼ, with a ramune flavor and clear, cool coloring designed to evoke goldfish swimming in water, available for a limited time through late August 2026.
Garena is developing Palworld Online, a new smartphone game based on Pocketpair's Palworld, reimagining the original's depth, freedom, and scale for mobile with online multiplayer, shared bases, and an original story, with release planned for 2026.
SHAF LLC has launched ringogocco, a new ice cream brand made from whole Iwate-grown apples, debuting with a limited early sale of four variety-specific cups at the Ice Cream World Expo (Aipaku) Osaka venue from August 5 to 17, 2026.
Shobido is celebrating the 100th anniversary of the original Winnie the Pooh with the Red Shirt Friends Series and the matching Outfit-Swap Hand Cream Series, featuring hair clips, key charms, and pouches, rolling out from July 2026.
Suntory is releasing the limited-edition "ROKU Yuzu Yukimi Edition" gin nationwide from October 6, along with the brand's first canned product, "ROKU Premium Gin Soda," at convenience stores across Japan on the same day.
Movic is opening pre-orders for チケコレ, a 24-design ticket-style collectible line featuring scenes from the TV anime Tamon's B-Side, sized to carry around or slip into a phone case.
AMI PARIS has reopened its boutique on the 3rd floor of GINZA SIX in Tokyo following a full interior redesign, unveiling a brighter Parisian-inspired space along with GINZA SIX-exclusive items to mark the renewal.
A new capsule toy series from THE ARTIST COLLECTION featuring Ayumi Hamasaki launches July 31, 2026, with three sets of collectible pin badges (33 designs total) based on jacket artwork from her singles and albums, from A Song for ×× to mimosa.
AmiAmi is now taking pre-orders for a 1/7 scale figure of Taihou from Azur Lane in a yukata, produced under FuRyu's F:NEX brand and scheduled to release in March 2027.
Cheese sweets specialty store "Cheese is..." will hold a pop-up event at Hankyu Umeda Main Store's basement Tree Terrace from August 5 to 11, 2026, marking its first appearance in the Kansai region.
FREAK'S STORE is releasing a special SANRIO CHARACTERS collaboration collection featuring American-comic-style print T-shirts and playful charms with cute motifs that hide the characters' faces, spanning Hello Kitty, Cinnamoroll, Kuromi, My Melody, and HAPIDANBUI.
AmiAmi, a major hobby retailer, is currently offering pre-orders for the GODDESS OF VICTORY: NIKKE Cinderella Beautiful Me 1/7 Scale Figure from Good Smile Arts Shanghai. The figure faithfully recreates Cinderella's stylish apparel costume, from her striking expression to her sheer knit top.
CAVE Interactive Co., Ltd. has launched Midsummer Memories -Maritime Patrol for Lovers-, the first of its major summer events in the shooting RPG Gothic wa Mahou Otome -Contract with me, right away!-, running from July 30, 2026, alongside a lineup of 2026 summer login bonuses, gacha, and campaigns.
General housewares maker Hack Co., Ltd. is relaunching its popular wagon-shaped Popcorn Maker, which has sold 20,000 units to date, from August 2026, alongside two newly launched manual food choppers, the Pull Chopper and the Push-Only 3-Way Chopper 1.2L.
funovo and Will have installed interior window panels that recreate the Former British Consulate Hakodate and traditional Japanese patterns using 3D printing in Will's new model house "CUBE+C," aiming to reproduce one-of-a-kind antique-style fixtures at dramatically lower cost.
Hide, a manga and storyboard artist who lives with three cats, has teamed up with Village Vanguard for a limited collaboration goods collection, with pre-orders open at the Village Vanguard Online Store from July 31 through August 18, 2026.
JOURNAL STANDARD is releasing a Balmacaan Coat Cotton CORDURA WINDSTOPPER made exclusively with nanamica, reworking the brand's signature coat with a durable cotton-CORDURA blend, a windproof WINDSTOPPER liner, and a relaxed A-line silhouette.
Two new pieces are joining Lisa Larson's "Nippon no Lisa Neko" series — the mountain-themed "Mata Tabi no Neko - Yama" and water-themed "Mata Tabi no Neko - Mizu" — marking the traveling cats' first appearance in Shigaraki ware, now available at the Tonkachi Store.
MEATBALL-SAN, a character who has become a hit through social media short videos, is opening its first pop-up shop at HMV&BOOKS SHIBUYA and HMV&BOOKS online, featuring new merchandise such as acrylic stands and a plushie, plus a special collaboration receipt for shoppers.
A new lineup of Miniature Okiagari Polon-chan figures, chosen in five colors through a fan poll at Tokyo Toy Show 2025, along with matching charms and keychains, goes on sale August 5, 2026 through the official online store.
![New [OSHI NO KO] T-Shirt and Photo-Style Mini Stickers Arrive from COSPA](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/b069c77d-42c8-454b-894d-503cc055aee6.jpeg)
COSPA is releasing a new [OSHI NO KO] T-shirt featuring Kurokawa Akane's "I Will Never Forgive Infidelity" design, along with six photo-style mini sticker sets, one for each of Ai, Aqua, Ruby, Arima Kana, Kurokawa Akane, and MEMcho, with pre-orders open now ahead of a mid-October 2026 release at the COSPA Online Shop and other retailers.
Oyatsu Company and jewelry brand U-TREASURE are releasing miniature pure gold versions of Baby-Star Ramen noodles and the BUTAMEN fork, each limited to 500 pieces worldwide, with pre-orders open from July 30 to September 9, 2026.
A new Sablé Assortment featuring two of PIERRE HERMÉ PARIS's signature sablé flavors is now available exclusively at the Daimaru Tokyo boutique, packaged in a box illustrated by French artist Soledad Bravi.
Amiami has opened pre-orders for a 1/7 scale finished figure of Yuki in her swimsuit from SHIBOYUGI: Playing Death Games to Put Food on the Table 44: CLOUDY BEACH, produced under the Design COCO brand. The figure is priced at 23,100 yen (tax included), with a release planned for July 2027.
From August 5, Tully's Coffee is bringing its frozen drink lineup together under the name SHAQOOL and launching two new summer drinks, including a vanilla affogato flavor timed to its 29th anniversary.
UNI COFFEE ROASTERY, UNI DONUTS, and UNI COFFEE ROASTERY BON BON are adding five mango-based sweets and drinks, including a frappe, tart, shaved ice, donut, and panna cotta, for a limited time starting August 1, 2026.
FAIRYTAIL is releasing a perfume collection inspired by the five members of Quintet from the TV anime "There's No Freaking Way I'll Be Your Lover! Unless...", with pre-orders opening July 30 at the DREAMING PRINCESS online store, Amazon, and Rakuten Ichiba.
![woofie Launches New Sand Cookie [Caramel & White Chocolate] and 10-Piece Assort at Shinjuku from August 1](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/1c482b7b-06d4-4dc4-9dc4-f9968602b5f9.jpeg)
A new Sand Cookie [Caramel & White Chocolate] and a Sand Cookie Assort 10-Piece box join woofie's lineup on August 1, 2026, available exclusively at Iito Lumine Shinjuku for a limited time.
From August 5 to 26, 2026, Yokohama Grand Intercontinental Hotel will fill its lobby and entrance with sunflowers for "HIMAWARI Week," including a special ice sculpture display on August 20 to mark the hotel's 35th opening anniversary, plus a limited-edition lemon cake sold for five days only.
AMI PARIS adds a Japan-exclusive "Vert Celadon" colorway to its iconic "Paris Paris" handbags and wallet, pairing soft green with subtle blue tones on small-grain cowhide leather.
Asahi Draft Beer Autumn Mellow (Aki no Maroyaka), a limited-quantity addition to the "Maruef" lineup with extra malt and adjusted hops for a mellow, autumn-ready taste, goes on sale nationwide from August 18.
A Nendoroid Basic of Hina Sorasaki (Dress), the feared head of the Disciplinary Committee at Gehenna Academy in the popular game Blue Archive, is now available for pre-order as of July 28, 2026, with a scheduled release in December 2026.
To mark its 10th anniversary, kimono rental chain VASARA is releasing six women's yukata 4-piece sets featuring newly drawn Blue Lock character illustrations, each limited to 50 sets and going on sale August 1, 2026 through its official online store.
Asahi Group Foods is releasing Calpis Specially Selected Butter Candy on September 28, a candy made with the rare Calpis Specially Selected Butter that delivers a rich, creamy buttery taste in a convenient individually wrapped format.
Calpis Co., Ltd. is releasing "Calpis Tokusen Butter Kinsei Orange Peel Butter," a new flavor developed with wine specialist Enoteca, in limited quantities from August 3 through the Tokusen Butter online shop and Enoteca Online.
campass Omiya, a camp practice facility 7 minutes on foot from Omiya Station's west exit, is opening a free summer playground with a daytime Pool Plaza and an evening Fireworks Plaza for a limited time, along with new all-you-can-drink BBQ plans.
Kose Cosmeport's CLEARTURN brand is expanding its Gomenne Suhada line with two new facial washes — a moisturizing formula and a medicated acne-care formula — rolling out from August 21, 2026 at drugstores and retailers nationwide.
Taishukan Shoten has published 能と狂言の大事典, a new reference on Noh and Kyogen compiled by 65 specialists over 18 years with about 4,800 entries, covering the more than 600-year history of these traditional Japanese performing arts.
Dorsett by Agora Osaka Sakai has partnered with the nearby "Noah Dolphin Dome" to open reservations for a stay plan that includes close-up dolphin viewing, alongside an official-site-only option to stay up to 26 hours.
Earphone Guide’s Quick Guide to Kabuki, a beginner-friendly kabuki primer edited by Kumadorin Chaya, the community site run by Earphone Guide Co., Ltd., and written by Masayuki Nakamura, goes on sale in bookstores nationwide and online on Tuesday, July 28, 2026, from publisher JMAM.
FILA, the sports lifestyle brand born in Italy, and MARY QUANT are joining forces for the first time, launching a collaboration collection of knitwear, tops, a skirt, and bags on August 12, 2026.
From August 7, 2026, Flower Miffy is releasing a tulip-shaped organizer object featuring flowers drawn by Dick Bruna, along with a new florist apron outfit for its dress-up plush toys, and is giving away a mini bouquet with apron purchases while supplies last.
Flying Tiger Copenhagen has picked out 118 items from its Back to School Collection, part of 213 new products on sale from July 24, 2026, spanning room decor, stationery, and lunchtime goods to help refresh daily life for the new season.
A 1/6 scale figure of the police officer Nikita from GIRLS' FRONTLINE 2: EXILIUM is now available for pre-order at AmiAmi, capturing her poised stance with her signature rifle. The figure from Fat Company is scheduled for release in July 2027.
GODIVA Japan is releasing Nangoku Shirokuma Monaka Chocolate, an ice cream created with Kagoshima's Seika Foods that brings the flavor of Nangoku Shirokuma together with rich Belgian chocolate in an easy-to-eat monaka shell.
General merchandise maker Hac Co., Ltd. is releasing four new plush toys in August 2026 — a kiwi, a schnauzer, a mameshiba, and a pastel-colored bear — in 35 cm and 45 cm sizes, each with a suggested retail price of ¥1,980.
Maple confectionery specialty store HELLO MAPLI, inside JR Nagoya Takashimaya, is releasing its first new item since opening — Maple Fleur, a flower-shaped assorted sable cookie tin combining maple, pistachio chocolate, and hazelnut chocolate — from Saturday, August 1, 2026.
To mark the "Girl with a Pearl Earring" exhibition at Nakanoshima Museum of Art, Osaka, confectionery brand Henri Charpentier and the Mauritshuis have collaborated on a limited original tin assortment of madeleines, matcha petit gâteau, and Hyogo chestnut marron cake, going on sale August 3, 2026.
To celebrate its 60th anniversary, Sanburos's Japanese-culture brand Holiday Girl is releasing a new Tokaido Shinkansen collection featuring the 0 Series, 300 Series, and 923 Series Doctor Yellow T4 Formation, with T-shirts, magnets, and a denim jacket going on sale sequentially from late July 2026.
To mark its fifth anniversary, craft gin brand HOLON is launching its first non-alcoholic drink, HOLON GIN ORIGINAL 0.00%, open for pre-order from July 29, 2026, alongside a renewed version of its signature HOLON GIN ORIGINAL gin.
A Hoppe-chan pop-up shop hosted by Village Vanguard brings limited-edition keychains, hair ties, and stickers to Aichi from August 7 and Kanagawa from August 28, 2026.
Megahouse's Lucrea line is releasing a new complete figure of Madoka Higuchi from THE IDOLM@STER SHINY COLORS in her Palmier Rain View costume, available now through limited distribution including AmiAmi ahead of a February 2027 release.
iFace is releasing a new cafe-themed Peanuts mobile accessory collection featuring Snoopy in chef's attire alongside pancake and doughnut motifs. Sales begin July 29, 2026, at the iFace official site and Harajuku store, with rollout at retailers nationwide.
Iyemon Cafe is adding a hojicha dorayaki and a Uji matcha tiramisu to its menu at four locations in Shinagawa, Kawasaki, Umeda, and Shinsaibashi, starting July 29.
Izasa Nakatani Honpo, the Nara sushi brand known for kakinoha-zushi, begins selling a limited "Asuka" assortment through its online shop and Kintetsu station stores to mark the World Heritage listing of the Ancient Capitals of Asuka and Fujiwara.
The limited-edition Okayama-Grown Shine Muscat Ice Bar from the JR PREMIUM SELECT SETOUCHI series returns for another year, going on sale August 4, 2026 at JR West station stores and 7-Eleven locations across western Japan and the Tokyo metropolitan area.
Cosmetics brand Kesalanpatharan is renewing the container and color lineup of its Glow Eye Color eyeshadow, adding three new shades formulated with a tone-control pearl for a natural, luminous gradient, launching Monday, August 3, 2026.
Kirin Brewery is releasing limited-quantity autumn design cans for KIRIN ICHIBAN, KIRIN ICHIBAN Zero Sugar, and KIRIN ICHIBAN White Beer nationwide from Tuesday, August 25, 2026, with maple leaf, pampas grass, and ginkgo motifs that turn from yellow to orange when the cans are chilled.
A prize-only caramel cheese popcorn multi-box inspired by Puella Magi Madoka Magica the Movie -Rebellion- comes with Kirarin Shizuku stickers and arrives at arcades and online crane games nationwide from the second week of August 2026, alongside the rerelease of the Soul Gem Lip and Cheek Charm from the TV anime.
Maebata Inc., a tableware maker headquartered in Tajimi, Gifu Prefecture, is releasing a new Disney & Pixar Toy Story lineup of stainless steel tumblers, stainless mugs, and coasters featuring Woody, Buzz Lightyear, the Aliens, and Lotso, with sequential sales beginning in early August 2026.
MFC STORE is restocking every item in its SpongeBob SquarePants collaboration collection after the original release drew a strong response, with all nine styles - seven T-shirts and two Hawaiian shirt designs - back on sale from July 29, 2026, at MFC STORE stores and the official online store.
Otsuka Foods adds a spicy new flavor to its long-running Micro Magic French Fries line, a black pepper variety made for grown-up snacking that goes on sale nationwide on August 24, 2026, and cooks up box and all in the microwave.
Asahi Group Foods is adding two new fruit tablets to the MINTIA Regular Series - "MINTIA Marude Torotto Mango" and "MINTIA Marude Torotto La France" - the brand's first tablets to recreate a thick, fruit-like texture, arriving nationwide September 7th.
Lifestyle brand macaroni edge is teaming up with mojojojo, the brand of plush artist Ayumi Ozaki, for a handmade collaboration collection of seven yarn-textured accessories — including mascot straps, pouches, and key cases — with sequential sales starting July 31, 2026.
Morozoff adds "Tsutenkaku® Sable" to its Take-Home Tsutenkaku® lineup, a new Osaka souvenir combining butter and cocoa sablé cookies, going on sale in stages from August 5, 2026 in three sizes to mark Tsutenkaku's 70th anniversary.
MegaHouse's popular Palm-Sized Eris figure returns in a new Sleeping Together, Nya! Ver., priced at 9,350 yen (tax included) and scheduled for release in late January 2027, now available for pre-order at AmiAmi.
MegaHouse's Lucrea line brings Roxy from Mushoku Tensei: Jobless Reincarnation Season 3 to life in a new swimsuit figure, now open for pre-order on a limited basis through AmiAmi and select retailers.
Amiami is now accepting pre-orders for Nendoroid Basic figures of Takashi Natsume and Nyanko-sensei in ceremonial attire from Natsume's Book of Friends, produced by Good Smile Company. The figure is priced at ¥4,400 (tax included), with release scheduled for January 2027.
NEWSED, the upcycling brand from art goods maker Ken Elephant, is releasing Re Acryl Pokkoshi Keychain, a lineup of 16 keychain designs featuring the original character Pokkoshi and made from upcycled acrylic offcuts and deadstock material, starting August 1, 2026.
From August 5 to 11, 2026, Hankyu Umeda Main Store's 4th floor Koto Koto Stage 42 hosts a limited-time collection from shoe brand nouvelleRobe Oú, featuring comfortable, eco-conscious footwear designed with office style in mind.
AmiAmi is now taking pre-orders for 1/6 scale completed figures of Oyama Mahiro and Oyama Mihari from ONIMAI: I'm Now Your Sister!, each inspired by their Heisei gal outfits from a collaboration illustration with Village Vanguard. Produced by Phat Company, each figure is priced at 28,800 yen (tax included), with release scheduled for July 2027.
A new set of eight "shaka-shaka" charms in soft pastel colors, each featuring a different sea creature, is set to go on sale as capsule toys from late July 2026.
Randy's Donuts, the Los Angeles-based donut shop, unveils the second installment of its Summer Season lineup with two refreshing new donuts and two new pocket bag tote goods, available starting August 10, 2026.
Revlon is releasing the PhotoReady Instant P. Serum, a limited-quantity lip color in 6 shades, on August 10, 2026. Built around a "Fire & Ice Complex™" of warming and cooling ingredients, it's designed to give lips a plump, dewy-looking finish with a serum-like texture.
PYURU Co., Ltd., the cosmetics OEM/ODM maker behind the Rishiri hair color series that has sold more than 37 million bottles, is renewing its Rishiri Color Treatment with a boost in dye power and hair-repair effect, adding a new Maroon Brown shade for a five-color lineup from October 1, 2026.
For the fifth installment of a year-long campaign built around August 2 "Baby Star Day," Oyatsu Company teams up with Ganso Manshu Nira Ramen Sakaeya Honten in Hanamaki, Iwate Prefecture, to serve ベビにら, a limited-time ramen topped with Baby Star noodles, from July 30 to August 5, 2026, with a free pack of Baby Star Ramen for everyone who orders it.
Seven-Eleven's in-store baked Seven Cafe Bakery series adds a new Handy Pizza, available in Margherita and Teriyaki Chicken flavors, rolling out nationwide from July 28.
A refreshing chocolate mint whipped cream sandwich joins Seven-Eleven's "Yokubari Sandwich" lineup, arriving at stores nationwide (excluding Hokkaido and Okinawa) from August 7.
Suntory's popular -196 "fruit-forward chuhai" series brings back a limited-edition flavor — Kyoho Grape — releasing nationwide from September 22, 2026.
Suntory is renewing and relaunching "Additive-Free Delicious Wine. Sparkling <Red>" and "Sparkling <White>" nationwide from early August 2026, with a revised blend for fresher fruitiness.
A new 1/4 scale complete figure of Lala Satalin Deviluke from To Love Ru Darkness, wearing a bare-legs bunny outfit, is now available for pre-order at Amiami. The figure is produced by FREEing.
Tokyo Banana is opening a month-long pop-up store at the event space inside JR Tokyo Station's HANAGATAYA GranSta Tokyo Central Passage Shop from August 1 to 31, 2026, featuring the new Banyana Zaku Sand cookie sandwich, a 35th anniversary Double Banana flavor, and other Tokyo Banana classics.
Universal Music releases Deluxe and Premium Box editions of the Tokyo DisneySea 25th "Sparkling Jubilee" Music Album on July 29, collecting 44 tracks across 3 CDs — including 7 first-time recordings — that look back on the park's 25-year history, plus a 2-LP vinyl edition arriving September 4.
A limited-quantity "Acai Bowl Pudding" from Toraku combines acai with four kinds of fruit and a separately packed granola for added crunch, launching nationwide on Monday, August 3, 2026.
DARTSHIVE opens reservations on August 4, 2026 for five new Pixar Collection DARTSLIVE cards featuring Toy Story characters Woody, Buzz Lightyear, and Lotso, with sales starting August 14.
Nendoroid figures of Vash the Stampede and Nicholas D. Wolfwood from Trigun Maximum are now available for pre-order at AmiAmi, each priced at 8,690 yen (tax included) with release planned for December 2026.
To mark the Ultraman series' 60th anniversary, U-TREASURE is releasing 18K gold mini figures of the "Ultra 6 Brothers" inspired by a legendary scene from Ultraman Taro, limited to 60 sets worldwide, with pre-orders open from July 28 to September 2, 2026.
To mark the Ultraman series' 60th anniversary, U-TREASURE is releasing a pure gold (K24) Ultraman Premium Figure standing approximately 5 cm tall, limited to 60 pieces worldwide, with a card signed by original suit actor Bin Furuya included as a purchase bonus.
A new sugar-free, fruit-juice carbonated water is joining the Wilkinson lineup. Wilkinson Tansan Muscat Squash pairs the brand's signature strong carbonation with muscat grape sweetness and acidity, available nationwide from August 11.
Orion Beer is releasing a new lineup of Chiikawa x Orion Beer design T-shirts from July 28, 2026, marking the launch of the Orion Clear Free Chiikawa design can, with shisa and kurimanju motifs capturing the relaxed feel of Okinawa.
Kikkoman Foods Corporation adds a limited-edition Wakayama mikan and Ehime ponkan blend to its Delmonte Puree Fruits pouch series, going on sale nationwide on August 24, 2026 through the end of March 2027, as cumulative shipments of the series top 5.5 million pouches.
Furuta Seika is collaborating with DyDo Drinco to release DyDo Blend M Coffee Cookie, a new cookie inspired by DyDo's long-selling DyDo Blend M Coffee, blending milk's gentle sweetness with coffee's light bitterness.
SANKYO's e-Fever Blue Lock app comes to 777TOWN.net, the PC-based pachinko and pachislot online game operated by Sammy Networks, from July 27, 2026, alongside a paid membership campaign offering in-game items through August 16.
Fujiya's long-running Look, Country Ma'am and Home Pie lines welcome a new lineup of limited-edition autumn treats made with Ibaraki's "Beni Tenshi" sweet potato and Japanese chestnut, arriving in stores nationwide on August 4, 2026.
A new line of GIRLS BAND CRY x CRAFTHOLIC merchandise went on sale July 24, 2026 through eeo Store online, featuring a new Toei Animation illustration of the Togenashi Togeari members in roomwear hugging CRAFTHOLIC hug pillows, plus can badges, acrylic goods, a tote bag, and the hug pillow itself.
Nijigen COSPA is releasing a full-color T-shirt depicting a scene from the Girls Band Cry ending, with advance sales at Comiket 108 on August 15-16, 2026, ahead of general release in early November 2026.
Kamaboko no Kanezaki, the long-established Sendai maker of sasa kamaboko, is holding a collaboration with the anime Haikyu!! from August 1 to August 31, 2026, featuring newly drawn artwork of Hinata Shoyo and Kageyama Tobio visiting Kanezaki Sohonten Sasakama-kan, limited-edition kamaboko sets with bonus novelties, and original goods such as acrylic figure stands and a B2 half tapestry, available at Kanezaki stores in Sendai, Fukushima, Yamagata, and Morioka as well as online.
Hakutsuru Sake Brewing is rolling out a new tokubetsu junmai release, renewed dry sake packs, limited-time seasonal sake, and an updated non-alcoholic sparkling drink nationwide starting in September 2026.
Hakutsuru Sake Brewing renews its non-alcoholic sparkling drink "Hakutsuru Ginrei Sparkling," first released in 2022 as a sparkling sake-taste beverage, with a redesigned label spelling out that it won't make you drunk, launching nationwide on September 11, 2026.
Hakutsuru Sake Brewing is renewing its "Hakutsuru Maru Karakuchi" sake, updating the package design for easier recognition on store shelves while keeping the same original koji mold used in brewing. The refreshed lineup goes on sale nationwide from Friday, September 11, 2026.
A new tokubetsu junmai sake brewed with an in-house yeast that produces a floral aroma reminiscent of freshly pressed sake goes on sale nationwide on September 11, 2026, made with 100% high-quality Hyogo-grown Yamadanishiki rice.
Libetee has expanded its Classic Aluminum Suitcase series with new M and L sizes alongside the existing carry-on S size, and offers a color customization kit so travelers can personalize their case.
EPIS Inc.'s cosmetics brand mifull has released the second collection of its "munya" sleeping care series, adding a hand cream developed with input from sleep environment planner Miho Mihashi, a charm-topped travel hand cream, and a hot eye mask, all featuring cozy cat illustrations.
MINIMAL WORKS is launching three new tents, including its first air-frame models, the large SHELTER GM and the A-frame SUPERPOSITION MGX-600, both with one-push automatic setup, alongside the ultralight SHELTER G AIR.
Monteur is releasing a Black Mont Blanc Éclair inspired by Takeshita Seika's iconic ice bar, on sale nationwide at supermarkets and select convenience stores from August 1 to August 31, 2026.
Mushoku Tensei: Jobless Reincarnation - Chronicle of Echoes, the smartphone and PC game that surpassed 500,000 pre-registrations, has launched today, July 27, 2026, and already tops the App Store's free game ranking, with new login bonuses, a limited-time scenario event, and a Sylphiette pickup gacha to celebrate.
New Era, the global sports and lifestyle brand, teams up with Japan-born fresh donut specialty store I’m donut ? for a new collaboration headwear line, arriving August 1 at the New Era official online store and I’m donut ? locations.
Japanese leather brand objcts.io teams up with fashion label SOPHNET. for the first time, adding the brand's scorpion logo to a MagWear iPhone case and Micro Bag lineup launching July 31, 2026, at both brands' online stores and the SOPH. Shop.
Tsuda Shokai, a Kobe-based company dealing in overseas outdoor and lifestyle brands, has become the official Japan distributor for the UK's Ocean Bottle and will begin full-scale sales of its sustainable bottles and flasks nationwide from July 31.
Rapi and Anis from GODDESS OF VICTORY: NIKKE have joined the PalVerse Palé. open figure series, now on sale nationwide from July 24.
Two new items join Pasco's "Kissaten" series for a one-month-only fair — the "Kissaten Coffee Float-Style Vanilla" and "Kissaten Pudding-Style Steamed Cake" — going on sale August 1, 2026, at supermarkets and drug stores in the Chubu, Kansai, Chugoku, and Shikoku regions.
From August 1 through September 30, President Chibo is offering a limited-time teppanyaki course called "Ikoi," alongside a lineup of seasonal a la carte dishes, capturing the shift from late summer into early autumn.
A new pastel watercolor floral hand towel and compact mirror set featuring Sanrio Characters is now open for pre-order at Munyugurumi Patio's official online store, with reservations running from July 25 through August 3, 2026.
Premium matcha brand SHOGUN releases an easy-to-make latte mix in Uji matcha and hojicha flavors on July 27, 2026, letting fans enjoy quality Japanese tea lattes just by mixing with milk.
SLEEPY TOFU, a bedding brand born in Taiwan, is releasing クールケット, a duvet that feels cool to the touch on both the front and back, designed to keep sleepers comfortable through the whole night.
To mark the completion of its 18-year manga series Space Brothers, Kodansha has released a special video documenting "Mission: SPACE COMIC" — an unprecedented project in which a robotic arm aboard the ISS Kibo module, operated remotely from the ground under a JAXA utilization program, drew an unpublished chapter of the manga in space.
Saketsunagi Project and sake brand HINEMOS have released a STEINS;GATE collaboration sake line called "Divergence Brew," featuring four bottles inspired by the anime's main characters plus a complete set, with reservations opening July 28, 2026 via the HINEMOS special site.
Techcronoss celebrates the launch of Techcross Fest with the arrival of new character Olsen from the UNITIA crossover, a free 10-pull gacha campaign, and a lineup of in-game events running from July 27, 2026.
CUBE Co., Ltd., known for the golf apparel brand MARK & LONA, is bringing Korean golf brand TECHSKIN to Japan starting with a POPUP store at Taiheiyo Club Gotemba West, followed by an official Amazon store and expanded partnerships with shops such as Double Eagle Ebisu.
Handmade chiffon cake specialty shop This is CHIFFON CAKE. begins selling Frozen Summer Set, a limited-time online exclusive pairing a frozen melon chiffon cake with a tropical cassata sandwich, starting Monday, July 28, 2026.
To mark the 50th anniversary of Tomytec's TOMIX model train brand, Kyoto Railway Museum will hold a special exhibition tracing its history from August 29 to September 23, 2026, featuring large dioramas, product displays, weekend workshops, and limited-edition merchandise.
VIPO's official shop on Pinkoi has released a new "Miffy Raincoat Plush Keychain" blind box series, where the raincoat can be taken off and swapped for other outfits.
YAMATO Lab.'s pop-up event Yadotsunagi — Memories of a Stay, the Sound of Geta Echoing — runs at Kinosaki Onsen from August 1 and at YAMATO Lab. TOKYO in Kagurazaka from August 7, 2026, showcasing items reworked from yukata donated by 14 Kinosaki ryokan.
Yoho Brewing's new "Fruit Detajan," a Belgian white beer brewed with orange and pink grapefruit juice, goes on sale in cans exclusively at FamilyMart nationwide from July 28. Draft versions will also be served at "YONA YONA BEER WORKS" locations, "YONA YONA TOKYO BREWERY," and the brewery's Osaka taproom.
Altra's Olympus 275 HiLo trail running shoe arrives on July 24, 2026, with a lighter, softer Altra EGO MAX midsole and a Vibram Megagrip outsole featuring new TractionLug traction for technical terrain.
Bakery Comme'N TOKYO and INFINI, a patisserie run by chef Fumiyuki Kanai in the same Kuhonbutsu neighborhood, are releasing their second collaboration together, a limited-edition treat called "œuf bâton" in two new flavors, available from August 1 to October 31, 2026 at Comme'N TOKYO and Comme'N STAND.
FRAY I.D is collaborating with Sanrio's Hello Kitty on a four-piece summer lineup, including a tulle-ribbon T-shirt, a charm, and two bags, launching online August 1, 2026, with early access at a Shibuya pop-up store from July 25.
Hassenkaku, part of the Saibu Gas Group, has begun selling its first-ever original keychain capsule toy machine since the restaurant's founding in 1967, offered for a limited time at Tenjin Sky Beer Garden and modeled after its long-loved dishes.
LANVIN en Bleu is adding new shell-motif accessories with a vintage-like presence to its lineup, pairing couture-inspired detailing with a textured, artisan-style finish across a necklace, earrings, and a brooch.
LASTFRAME, the Japanese brand that reimagines traditional craftsmanship through contemporary design, opens a pop-up store on the first floor of Isetan Shinjuku's main building from July 29 to August 25, 2026, showcasing its new Autumn/Winter 2026 collection.
Natsume-sha's illustrated guidebook Let's Learn about Yokai has gone back to print after strong sales, as renewed interest in Japan's yokai and ghost stories — fueled by a hit TV drama, novels, and anime — continues into the summer ghost-story season.
Nikko Kaido Oyama Distillery in Tochigi Prefecture releases its first canned highball, "Nikko Highball," on August 8, made with whisky aged in a Nikko cedar cask, alongside a one-day tasting event at JR Oyama Station.
New REBORN! merchandise featuring newly drawn chibi character illustrations based on the "BATTLE MODE BLACK" theme will be released in late September 2026, including acrylic stands, character charms, and can badges.
Starting Wednesday, July 22, the Arena Shop and the Ryukyu Golden Kings official online shop are offering a new 2026-27 season summer lineup, including a fan-favorite Gordy design, easy-to-wear sweat shorts, kids' items, and Kings caps in a wide range of styles and colors.
Suntory Beverage & Food is releasing 24 limited-edition Chiikawa-themed bottle designs across eight of its popular drinks nationwide from early September 2026, tying in with the movie Chiikawa the Movie, The Secret of the Mermaid Island.
AmiAmi is now accepting pre-orders for Alter's Arknights Hellagur Gala Night Ver. 1/7 scale completed figure, the fourth release in a series based on the game's 2nd-anniversary illustrations. It comes with an AmiAmi-exclusive acrylic strap and is priced at ¥25,080 (tax included).
Alter's 1/7 scale completed figure of Implacable from Azur Lane is now available for pre-order at Amiami in a Special Ver. and a Normal Ver., each bundled with an AmiAmi-exclusive A2 clear poster. The Special Ver. is priced at 39,380 yen and the Normal Ver. at 31,680 yen (tax included), with release scheduled for May 2027.
Global lifestyle brand CASETiFY is launching a new Marvel Spider-Man collection of phone cases and tech accessories inspired by the film Spider-Man: Brand New Day, available online and at select stores across Japan starting July 22, 2026.
Champion is teaming up with illustrator Ichijo Hikaru on a limited-edition short sleeve T-shirt collection inspired by basketball and American football, launching July 25 at Champion's official online store and directly-run stores in Japan.
Fashion brand Diagram has released the season visual for its 2026 Pre Autumn collection, themed New York Harbor Ease, alongside a nationwide Onward Members +7% points campaign running from July 22 to 31, 2026.
earth music&ecology is releasing a Disney Collection inspired by the film Zootopia, with advance reservations opening July 22, 2026 and a nationwide launch on August 21, featuring playful pouches and bags starring Judy, Nick, and Clawhauser.
FREAK'S STORE has rounded up its T-shirt and top lineup for the new season, spanning logo and photo prints, border patterns, girly docking designs, and Henley neck styles.
Maison de FLEUR is celebrating "Maison de FLEUR Day" on August 7, 2026 with the Journée Maison de FLEUR collection, a lineup of seven rose-themed bags, pouches, a wallet, and a charm in soft pink and ivory, releasing at stores nationwide and on the official STRIPE CLUB web store, with early online reservations opening July 25.
French knife brand Opinel has introduced a new "Sport Line" series built for extreme outdoor environments — mountaineering, the sea, and canoeing — with three models, the neo7 ALPINE, HORIZON No.08, and OCEAN No.09.
PUMA's "PUMA BASKETBALL INFORMATION" newsletter highlights two new basketball shoes launching in July 2026, plus a basketball camp for middle and high school students in Saitama that PUMA is sponsoring this August.
Sankt Gallen brewery has begun general sales of its "Kuroneko no Okimochi" (Black Cat Feelings) beers, "Omedeto" and "Arigato," previously available only through LINE Gift, featuring a rescued black cat that now lives with the brewery's staff.
Nippon Paper Crecia's Scottie brand is adding Pokémon designs to six tissue, paper towel, and wet tissue products launching nationwide on July 27, 2026, alongside a purchase campaign offering original Pokémon goods through October 31.
Hanshin Contents Link Corporation is releasing six new Sesame Street x Hanshin Electric Railway collaboration items — including acrylic keychains, a handkerchief set, a clear file, and coin pass cases — inspired by the ELMO's HAPPY TRAIN and COOKIE MONSTER's MOGUMOGU TRAIN wrapping trains, on sale from July 24, 2026 at the Tetsudo Koshien Online Shop.
Fuji Boeki has released "sole," a lightweight, stackable garden chair available in six pale colors, designed to bring color to gardens, terraces, and balconies.
STANDARD CALIFORNIA and RHC Ron Herman are releasing an exclusive Football Tee, arriving at RHC Ron Herman and Ron Herman "R" stores plus the online store starting July 25, 2026.
URBAN RESEARCH’s flagship store, URBAN RESEARCH KYOTO, will host the THE FOUND. pop-up “Found in Fade.” from July 25 through August 2, 2026, featuring newly fade-dyed vintage-style T-shirts, a special-order “LOVE ARCHIVE” collection, and original artwork by illustrator Shusaku Takaoka.
YURURITO's Kinmokusei (osmanthus) line from Global Product Planning welcomes a new Rice Bran Bath Powder made with rice bran extract from Yamagata's Tsuyahime rice for a cloudy, fragrant soak, plus a gift set paired with the new Kinmokusei Tea scent, both on sale from July 22.
New "Agents of the Four Seasons: Dance of Spring" merchandise — including T-shirts, character rubber mats, a B2 tapestry, and a mug — is now available to order on the CharaON! online shop.
Can★Do is releasing a new 37-item lineup featuring Winnie the Pooh and friends in colorful designs to mark the character's 100th anniversary, with items arriving at stores nationwide and online starting July 23, 2026.
New Gachiakuta merchandise featuring Rudo, Enjin, Zanka, and Riyo is now available to order at the online shop CharaON!, including a ribbed long-sleeve T-shirt, a mug, and trading can badges.
New merchandise featuring Asanagi Umi in her swimsuit version from the TV anime I Made Friends with the Second Prettiest Girl in My Class is now available for pre-order through the online shop CharaON!.
illusie300 is introducing an original Toy Story item series of everyday lifestyle goods, including insulated bags, pouches, and travel accessories, arriving in stages at stores nationwide from July 21, 2026.
Kajitsuya Cafe's three Tokyo locations are serving limited-quantity "White Peach Shaved Ice" and "White Peach Parfait" made with peaches from Yamanashi and Fukushima, alongside a new "Sweet Ripe Mango Shaved Ice," available through late August 2026.
Hachette Collections Japan launches "Let's Build Nostalgic Ginza," a partwork series recreating the Showa-era Ginza streetscape as a 1/150 scale diorama, complete with a running streetcar and illuminated landmark buildings. Launching August 19, 2026.
Eikoh Co., Ltd. is bringing a new lineup of original Rilakkuma merchandise — from pouches to keychains — to 100-yen shops including Seria, with every item priced at just ¥110 (tax included).
smaly's 2026 handy fan lineup — which has sold more than one million units in total to date — expands with new models built around fire-resistant semi-solid-state and lithium iron phosphate batteries, including a 5-way fan with a built-in cooling plate, alongside neck fans, a waist fan, and a clip fan designed for a cooler summer.
A second wave of original Stella Sora character goods — including acrylic keychains and can badges — is now open for pre-order through August 12, 2026, with shipment planned for late October.
To celebrate its 10th anniversary, TOKYO Whisky Library in Omotesando is releasing its second collaboration bottle with Nagahama Distillery, a 6-year single cask heavily peated whisky finished in PX sherry quarter casks, available in-store now with general sales starting July 28, 2026.
New original TRIGUN STARGAZE merchandise inspired by three themes — Western, Birthday, and Angel and Devil — is now available through Marukuji, the online lottery service, running through August 23, 2026.
Seven-Eleven Japan is releasing "Uchoten Aliens Dance, Earthlings! Gummy (Tropical Fruit Flavor)" nationwide from July 28, a non-alcoholic gummy inspired by Yoho Brewing's hazy IPA craft beer Uchoten Aliens.
On August 16, Yokohama FC will hold a Pokémon-themed J.League Special Fes for its match against Júbilo Iwata, giving eco-friendly EVO Bags to the first 50,000 attendees and rolling out new Pikachu and Clefable collaboration merchandise.
From July 20, 10 Soba is expanding its lineup of cold soba served with a rich dipping broth to four tsukesoba dishes, along with a new summer-only corn kakiage, across its Kyoto and Osaka locations.
Sync Innovation has opened pre-orders for new Ace of the Diamond act II -Second Season- merchandise featuring the "mochocho" illustration series with a monster costume theme, including can badges and stickers, from July 14 through August 4, 2026.
AEON's exclusive brand "PART2 BY JUNKO SHIMADA" begins selling a new Hello Kitty collaboration collection on July 16, 2026, offering 15 items — including dresses, T-shirts, and tote bags — in a Paris-inspired tricolor design, available at around 300 AEON and AEON Style stores nationwide and on AEON Style Online.
Lifestyle brand Afternoon Tea LIVING has released a new tableware line called HAPPY TEA TIME, featuring hand-drawn floral motifs and playful rounded silhouettes, now available at stores nationwide and the Afternoon Tea official online store.
Arma bianca and Animate's joint brand "arti-mate" is releasing Animate-exclusive Aria the Scarlet Ammo apparel and goods featuring new swimsuit-themed artwork by Kobuichi, with in-store sales starting October 3, 2026, and online pre-orders opening July 16, 2026.
AVIREX has teamed up with Hawaii-founded resort sandal brand ISLAND SLIPPER on a new collaboration collection featuring the flight jacket's signature MAP pattern, arriving July 18 at AVIREX stores nationwide and its official online store.
This summer, Baccarat introduces a refreshing new blue across its iconic home collections, including the Arcadia porcelain line, the Louxor crystal series in midnight blue, and the Octogone tray and coaster sets, bringing a refined art de vivre to tableware and interior accessories.
CELFORD launches its 2026 autumn collection themed "INTELLECT IN ORNAMENT," featuring Korean influencer Dabin, with pre-orders opening July 16 on its official online store and USAGI ONLINE.
Chuo Line Beer Works in Koganei marks its first anniversary on August 30, 2026, with a limited chestnut-inspired amber ale, a new standard pilsner, a two-day tap takeover weekend, and anniversary campaigns running through the season.
Criollo is holding a "Tropical Fair" from August 1 to August 31, 2026, at its main store, Nakameguro store, and Azabudai Hills store, featuring a tropical version of its most popular cheesecake alongside mango, passion fruit, and coconut sweets for summer.
From July 13, 2026, Ginza's Italian restaurant cucina del NABUCCO offers a new afternoon tea plan featuring housemade fresh cheese and seasonal savories, alongside freshly baked scones, seasonal desserts, and free-flow herbal tea.
Daimaru Tokyo welcomes the debut of Tokyo Curry Gumi's curry-spiced rice crackers, alongside seasonal fruit sweets, traditional wagashi, and a limited-time haskap berry treat this summer.
Prime 1 Studio's Museum Masterline series is releasing a 1/3 scale statue of Lobo Batman: Batman Who Frags from DC Comics' Dark Nights: Death Metal, featuring concept design by Carlos D'Anda, with pre-orders opening July 16 and release scheduled for December 2027 to March 2028.
Infinite Loop is releasing Calculator - Desktop Mate Widgets, a digital calculator app and sister title to the desktop mascot platform Desktop Mate, on July 22, 2026, along with a Hatsune Miku DLC that adds new voice lines, themed designs, and a singing performance mode.
Ecute Omiya and Omiya North's second annual chili pepper fair runs July 21 to August 2, 2026, featuring 18 station-exclusive dishes made with 11 varieties of Saitama-grown chili pepper, including rare fresh domestic peppers and new chili-chocolate sweets.
Esther Bunny, the popular character from Korea, is getting two new pouches — a bag-attachable Fluffy Face Pouch and a Fluffy Vanity Pouch — launching on July 21, 2026.
FamilyMart's first flagship store, FAMIMA PARK AZABUDAI in Tokyo, posted the company's highest-ever single-day sales on its July 10, 2026 opening. Starting July 14, the store's popular FAMIMA-branded character goods, apparel, and everyday items go on sale in limited quantities at about 16,400 FamilyMart stores nationwide.
From July 16, 2026, fragrance brand FERNANDA Japan is bringing back its popular "Pink Grapefruit Collection" in a limited run of 15 items, with kabosu peel oil from Oita Prefecture accentuating the citrus scent.
From July 14 online and July 31 at stores nationwide, Francfranc is introducing a "Home Cinema" series featuring oversized mugs, a popcorn case, a microwave popcorn maker, and retro-style resin tableware designed to bring a movie-theater feel home this summer.
AmiAmi is now accepting pre-orders for Kotobukiya's Hasbro Bishoujo Furby completed figure, priced at ¥25,300 (tax included) and scheduled for release in March 2027.
Nine magnet gel nail shades make up the new Magnet Collection from Gelée by Decorative Nail, offering a salon-quality magnetic nail look in a single easy step.
Osaka confectionery brand Gokan launches "Kyaramoko Uma!!" on August 1, 2026, a dacquoise made with two kinds of almonds, black soybean kinako, and kudzu starch, filled with housemade caramel cream and sold at Entree Marche Shin-Osaka Chuo-guchi inside Shin-Osaka Station.
A tarot-themed merchandise fair for The Hundred Line -Last Defense Academy- opens at select Animate stores from October 10, 2026, with an online pre-order campaign already underway at the Animate Online Shop from July 16.
Iizaka Hotel Juraku in Fukushima Prefecture is installing two "Calpis® Faucets" — taps that pour cold Calpis at the turn of a handle — marking a first for the prefecture. The plain and white peach flavors will be available free of charge exclusively to hotel guests starting July 23, 2026, following a preview event on July 20.
London-born homeware brand Jubilee has added an insulated lunch pouch featuring classic William Morris patterns to its lineup, available in two designs — Fruit and Strawberry Thief — for ¥2,200.
Sync Innovation Co., Ltd. has opened pre-orders for a new line of TV anime Jujutsu Kaisen merchandise, featuring mini characters in the popular "mochocho" series, including can badges, stickers, and more.
Thank You Mart is releasing a new collaboration collection featuring Jurassic World and Jaws, with all items priced at 390 yen (429 yen tax included). In-store sales begin in early August 2026, with online pre-orders opening July 17.
Jindaiji Shokubunka Henshu-shitsu in Chofu City, Tokyo, is launching "Kakudaishi Dorayaki," a treat inspired by the yakuyoke figure Kakudaishi, on weekends and public holidays from July 18, 2026. The dorayaki was planned by four women in their late 40s and early 50s who reskilled in food culture at Kyoto University of the Arts, and is made by the 115-year-old Nagasaki confectionery shop Okita.
Kawagoe Prince Hotel's Lobby Lounge will serve a limited-time menu inspired by the movie Minions & Monsters from July 17 to August 31, 2026, timed to the film's August 7 Japan release.
FENETRE Co., Ltd. debuts a new baby clothing brand, L’AUBE bébé, tailored with the same aesthetic as its womenswear label L'AUBE BLANC. A two-day launch event takes place in Daikanyama on July 18 and 19, 2026, ahead of the collection's online debut on July 24.
Nature Lab's premium home care brand Laundrin is adding a limited "Mint Tea" scent to its GOOD TEA TIME tea fragrance line, with fabric softener, fabric mist, and paper fragrance versions arriving August 1.
Mexican goods brand Letra has released PLAYFUL ASSORT, a one-of-a-kind, limited-quantity collection of hand-woven mercado bags in vibrant, sun-soaked colors inspired by Mexico's streets, available exclusively through its official WEB SHOP, with pop-up shop events also taking place at Matsuzakaya Shizuoka and Tokyu Department Store Kichijoji.
Maruman is adding a limited-edition "Starry Sky" design to its YOUANCE loose-leaf binder series, with a translucent sky-themed cover and silver foil stars, arriving at select stationery retailers from July 17, 2026.
MieuMieu Stik, the stick-type item that tames flyaway hairs while doubling as a solid perfume, adds a limited-quantity "Pure Floral Savon" scent with a clean, fresh impression, shipping from July 1.
Hashy Topin adds light blue and light yellow to its Miffy silhouette die-cut mirror, a palm-sized compact mirror featuring a printed Miffy face design.
MURUA is releasing a new collaboration collection with Tokyo-based artist Ran Tondabayashi, the fourth in its 20th-anniversary series, with a top, skirt, tote bag, and socks up for pre-order from July 16 ahead of an August 7 in-store launch.
From July 17 to September 8, Nagoya Prince Hotel Sky Tower is serving a limited-time dessert collaboration with the film Minions & Monsters — a chocolate banana Mont Blanc plate that recreates a scene from the movie, with the monster Goomi appearing in a swirl of smoke.
New original illustration goods for the TV anime "Playing Death Games to Put Food on the Table" go on sale at Animega × Sofmap stores and online from July 16 to July 28, 2026.
KADOKAWA has released the Rilakkuma Multi Case and Korilakkuma Multi Case, two soft face-shaped pouches with plenty of cushioning that easily fit A4-sized items. Available now for 3,289 yen each, they double as bag organizers, travel pouches, and cases for plush toys.
Roasted COFFEE LABORATORY's Jiyugaoka store introduces a new Crispy Crepe menu on July 18, and the brand also opens a limited-time kitchen car at Karuizawa Prince Shopping Plaza from July 24 to September 27, serving crepes alongside house-roasted coffee drinks.
Samansa Mos2 is releasing an 11-piece Disney Collection featuring Mickey Mouse on July 24, 2026, available at stores nationwide and through the official CAN ONLINE SHOP. The lineup pairs playful Mickey Mouse print items like T-shirts and socks with a delicately embroidered series of skirts, bags, and accessories in white, red, and black.
A new capsule toy recreates classic sand play tools in miniature with Sanrio Characters designs, complete with a ball chain for carrying on the go. It rolls out at capsule toy vending machine corners across Japan from late July 2026.
Starting July 16, Seattle's Best Coffee locations are offering seven new fruit drinks for a limited time, including three "Zuizui Fruit Soda" flavors, three "Zuizui Fruit Cooler" flavors, and a new "Mango Passion Tea," available through late August 2026.
Shimamasu Honpo has launched the "Uchinaa T-Shirt," an original design by Okinawa-based art director Kyoko Shimabukuro that reworks the "Shimamasu" salt brand logo into an everyday fashion piece, now available at San-A stores across Okinawa.
Sammy Networks' free smartphone pachinko and pachislot app 777Real begins offering Daito Giken's Shinobi Soul II ~The Chapter of Blazing Fire~ starting July 14, 2026, bringing the popular 2013 hall machine to smartphones for free.
Voltage's consumer brand AmuLit has released sins of KALEIDO, the newest entry in the Witch Series following even if TEMPEST, as a Nintendo Switch download title. A new Witch Series promotional video is now live, with new merchandise arriving July 17.
Takara Shuzo is releasing a new limited-quantity flavor of its Takara "Shochu Highball" series — the Kyoretsu White Grape Cider Wari — nationwide on August 4, 2026, offering the brand's strongest carbonation paired with a refreshing, not-too-sweet white grape cider flavor.
A new limited-edition canned chu-hi from Takara Shuzo arrives nationwide on August 4, 2026, featuring a rich mango flavor made from the whole fruit, peel included.
Te chichi is releasing a new Disney Collection featuring Mickey & Friends on July 24, 2026, with six playful items — T-shirts, one-mile wear, a bag, and charms — designed around the characters enjoying a day off. The collection will also be sold at Disney THE MARKET 2026 in Nihombashi Mitsukoshi Main Store starting August 5.
A new nail oil collection inspired by ten sword warriors from Touken Ranbu ONLINE, the "Softly Blooming Nail Oil" Vol. 1, opened for pre-order on July 16, 2026 through Premium Bandai, priced at 3,630 yen per two-bottle set.
An acrylic jewelry stand designed to display the Color Timer Necklace debuts in Ultraman Zero and Ultraman Tiga designs to mark the Ultraman Series' 60th anniversary, with early sales beginning August 5, 2026 at Ultra Heroes EXPO 2026 Umeda Summer Festival.
Korean luxury fragrance brand VERNIÉL is launching in Japan for the first time, with its Inner Perfume and Solid Perfume lines going on early sale at Estnation's Roppongi Hills and Osaka stores starting July 17, 2026.
VIS, the womenswear brand from Jun Co., Ltd., updates its special-order bag collaboration with OUTDOOR PRODUCTS using a soft suede material, with two new bag styles arriving July 23, 2026.
Preorders have opened for new White Cat Project NEW WORLD'S merchandise from GRANUP, including the plush mascot "Nuipi-su+" featuring Tina, Oscrol, and Luca, plus a "Nuipi-su Friends" lineup of can badges, acrylic stands, and character pics based on newly drawn artwork of five characters.
A 1/7 scale figure of Jinhsi from Wuthering Waves, released under the APEX brand, is now available for pre-order at AmiAmi, with a scheduled release date of June 2027.
amu is adding a new BLUE colorway to its Buddy Cap, made from amuca, a material upcycled from used fishing nets, with the color debuting in person on July 18-19 at a cycling and fishing festival held at Tamagawa Takashimaya S.C. ahead of Marine Day.
A new limited-quantity canned chu-hai featuring 5% domestic Japanese pear juice is set to hit shelves nationwide on August 18, with an autumn-themed package design capturing the fragrant sweetness of ripe wanashi.
MegaHouse's G.E.M. series adds palm-sized completed figures of Eren and Captain Levi from Attack on Titan, now available for pre-order at AmiAmi. Each figure is priced at ¥8,800 (tax included), with release planned for late December 2026.
A Nendoroid of Ako Amau, the executive officer of Gehenna Academy's Disciplinary Committee in the popular game Blue Archive, is now available for pre-order as of July 10, 2026, with a scheduled release in December 2026.
Bandai Namco Filmworks and WIT STUDIO are releasing new merchandise for "IC:CHU," the character born from a collaboration between TV anime "CANDY CARIES" and theme song artist IS:SUE, launching July 17 alongside a pop-up shop at Shibuya Modi.
Sanritsu Seika's long-loved "Choco Bat" candy gets reimagined as soft chocolate-coated bread with "Choco Bat-kun's Legendary Choco Pan," rolling out at 7-Eleven stores nationwide from June 2026.
Plus-size fashion brand CHUBBY’S CLUB and DOMDOM HAMBURGER release a collaboration collection of graphic T-shirts, an open-collar shirt, and shorts on July 17, 2026, blending playful designs with the burger chain's beloved characters.
New CLANNAD merchandise featuring official illustrations of the heroines and cute mini-character art in summer uniforms goes on sale, available through the eeo Store online from July 9 and at eeo Store Ikebukuro Main Store from August 22, 2026.
DIANA's signature plain pumps are getting a rich suede colorway available only through the DIANA WEBSHOP and Ginza Main Store starting July 9, with dark brown, ochre orange, and deep teal offered in limited quantities.
Bandai Namco Nui is expanding its sustainable ECO Nui plush line with new Hello Kitty, My Melody, and Kuromi designs, launching in August 2026 alongside a new, easy-to-carry ECO Nui Mascot lineup.
Pentel's frictionless ballpoint pen FLOATUNE is getting a limited "Skyly Design" edition with six body designs that trace the changing colors of the sky from morning to night, releasing at stationery stores nationwide from July 24, 2026.
As the summer heat continues, Francfranc is introducing a new tableware collection with clear glass dot designs, playful ice-cream-inspired tumblers, and sparkling marble cutlery, arriving at stores nationwide from July 31, 2026, with early releases at some stores and online from mid-July.
Starting July 23, 2026, Amanesaryo, a wagashi café in Tokyo's Sendagi neighborhood, and natural water delivery brand FRECIOUS are offering a limited-time summer menu of cold-brewed tea and wagashi made with Mt. Fuji natural water, running through September 28.
Women's fashion brand FURFUR has released the latest visuals for its 2026 Autumn Collection. The collection became available on July 9th at noon, with pre-orders starting on July 15th at noon through the official online store and USAGI ONLINE.
A made-in-Japan mechanical watch combining The Ghost in the Shell with the traditional Japanese craft of Raden (mother-of-pearl inlay) is coming from GARRACK, its dial designed around the AI-equipped think tank Fuchikoma. Pre-orders open July 17, with sales beginning July 31, 2026.
KADOKAWA Game Linkage will publish the third volume of the official Genshin Impact illustration collection on September 11, 2026, featuring more than 160 illustrations and a limited ebtenDX Pack bonus set.
Starting July 10, 2026, GEORGE'S is releasing an original five-piece Desktop Series — mix-and-match wire mesh storage boxes and nostalgic-motif smartphone stands in pop, '80s-inspired colors — available at all GEORGE'S stores, the and ST web store, and ZOZOTOWN.
A reversible sukajan jacket inspired by Girls Band Cry pairs a fully embroidered hannya design on one side with a printed illustration of the band's five members on the other, with preorders opening July 10 ahead of a late-October release.
After its predecessor sold out more than 900 units in just 10 days, Thanko has opened pre-orders for the "Gourmet Smoke Selection 2," a flame-free, USB-rechargeable tabletop smoker with a taller smoke chamber that fits a shot glass, plus six wood smoking chip flavors included.
AmiAmi is now taking pre-orders for two new G.M.G. Collection poseable figures from Mobile Suit Gundam, Amuro Ray and Sayla Mass in their Earth Federation uniforms, both set for release in late December 2026.
Sanrio's Hanamaruobake becomes a mini bag-shaped keychain, rolling out in capsule toy corners nationwide from late July 2026 in five collectible designs.
Starting July 9, 2026, Hatsune Miku Logic Paint S+ adds the paid "Tropical Vacation" content pack with new costumes and puzzles, alongside a free update bringing additional puzzles to the base game.
Starting August 1, 2026, Bar & Dining CLOUDS on the 35th floor of Hilton Fukuoka Sea Hawk is offering "After 8," a nighttime afternoon tea paired with Fukuoka's glittering skyline, featuring a sweets wagon, three kinds of snacks, and a choice of cocktail, mocktail, or sparkling wine for ¥3,500 per person.
Suntory will release a new limited-edition Horoyoi flavor, Chilled Mikan, available nationwide from September 8, 2026.
An online lottery featuring newly illustrated Hozuki's Coolheadedness character goods — including acrylic boards, visual cloth, and acrylic stands — is now available on Marukuji through August 9, 2026.
Kamakura Kanmidokoro Kurumi, a longtime sweets shop on Komachi-dori, is offering a new "Lemon Milk Cream Shaved Ice" and the returning "White Peach Milk Cream Shaved Ice" from July 13, 2026, for a limited time.
Kissa Bon Voyage, a new nostalgic-style cafe inside JR Nagoya Station, is adding a Melon Parfait and Melon Ice to its night menu from July 14, 2026, celebrating the fruit at the peak of summer.
On Saturday, August 1, 2026, EXPO2025 Official Cafe Lapoppo Links Umeda in Osaka is holding a one-day-only MYAKU-MYAKU Greeting Event, featuring a special lunch plate, limited-edition merchandise, and a reserved photo session with MYAKU-MYAKU.
![Made in Abyss: The Golden City of the Scorching Sun Nanachi Jinbei and Dry Apparel Get Early Sale at Wonder Festival 2026 [Summer] From COSPA](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/ea539e9d-ea18-4e95-bcc5-2973efda62a0.jpeg)
COSPA is rolling out new Nanachi apparel from Made in Abyss: The Golden City of the Scorching Sun — a jinbei in two designs, a dry T-shirt, and a lightweight dry parka — with an early sale at Wonder Festival 2026 [Summer] on July 26 ahead of general release in early October 2026.
A new Puella Magi Madoka Magica merchandise line turns all five magical girls into withCAT-style plush keychains, complete with a swappable eye mask and a removable weapon accessory in the Plus version.
New merchandise for the manga Magical Girl Pink Blue, featuring gal-themed original illustrations and mini character art, goes on sale online from July 3 and in-store at eeo Store's Ikebukuro main store from August 15, 2026.
SAT-BOX has released Make it! Shaved Ice, a cooking action game about running a shaved ice shop, today on Nintendo Switch and Steam. Players shave ice, add syrup, and top with fruit to fill orders, with solo Score Attack and four-player local Versus modes.
MARTE's original brand "sahara" has released a new line of sheer tops printed with artwork by the Swedish painter Hilma af Klint, available in five designs from July 11, 2026, at MARTE ONLINE STORE and select stores.
Starting July 15, Maruyama Coffee's stores and online store are offering the "Maruyama Coffee Original Karuizawa Coffee Doughnut," a retro, simple fried doughnut made to pair with dark roast coffee.
A new diorama figure set from MegaHouse's Petitrama EX series recreates iconic scenes from the Godzilla film series, featuring Godzilla (1995), King Ghidorah (1991), and Godzilla (2016), and is available in limited distribution through AmiAmi and other retailers.
Starting Friday, July 10, Meiji Kinenkan's online shop is adding a new "Shio Monaka Ice" 6-piece set with matcha, hojicha, and kuromitsu kinako flavors, alongside its existing vanilla and black sesame lineup.
mezzo piano junior debuts a new room line called "Mezzo Piano Room," featuring loungewear and home items for spending special, cozy time at home. The collection launches July 10, 2026, at select stores and on the official online shop, NARUMIYA ONLINE.
A new CARBOTIX POP figure series brings Bob, Stuart, and Kevin from the Minions franchise to life with a robot-inspired design, LED lighting, and the series' first movable eye gimmick, releasing in November 2026 from 4,950 yen each.
MUJI is releasing a new "Double Gauze" series — breathable room long pants and seamless pajamas made from soft cotton gauze — in stores and online starting July 13.
A new all-black plush lottery from Nagano Characters — the beloved cast created by Chiikawa illustrator Nagano — goes on sale July 17, 2026, with 11 prize types and no losing draws, from a 100 cm giant plush to mini mascot badges.
From July 18, 2026, outdoor brand NANGA is holding its annual "Natsu Matsuri" summer festival at NANGA Shop locations nationwide and on NANGA ONLINE SHOP, featuring gachagacha prizes, hands-on workshops, and new goldfish-motif T-shirts and caps.
New Era and Hollywood Ranch Market are bringing back their special collaboration cap in two new bicolor colorways, with pre-orders opening July 10, 2026 and arrival expected in late August.
Nihonbashi Sembikiya Sohonten is adding three new items to its "Natural-rich" fully ripe fruit jelly line, made with Alphonso mango and Okayama white peach, available individually or as a two-piece gift set.
Idea Factory's female-oriented game brand Otomate released the Nintendo Switch romance adventure CRAZY CHA!N -Elpis no Kusari- on July 9, 2026, complete with a countdown campaign, six voiced love interests, and new opening and ending themes performed by girls' metal band HAGANE.
Yellow Co., Ltd. is releasing "PIXEL ANIMALS in OKINAWA Marker Charm," a capsule toy featuring pixel-art animals inspired by Okinawa, in stores from early July 2026.
U-TREASURE, a consolidated subsidiary of K.UNO, is taking reservations for five Pokémon 30th anniversary necklaces featuring Pikachu, Magikarp, Ditto, and Snorlax, each engraved with the anniversary logo.
RICO DOLCE, a Japanese chestnut sweets specialty store in Gifu whose housemade chestnut kernels have earned praise from Michelin three-star restaurants, will release Kogane-ju HAKURI, a new dessert centered on its 3-Year Aged Chestnut, the result of seven years of research.
Starting July 16, 2026, SAKAI COFFEE is rolling out three summer-only dishes, a refreshing lemon pancake, a mango passion soda, and a chilled seafood pasta with salt malt and lemon.
Samantha Thavasa Japan Limited is releasing a new "Toy Story" collection inspired by Disney and Pixar's latest film Toy Story 5, featuring four bag and pouch items designed with colors and motifs themed around Woody and Buzz Lightyear, with pre-orders opening July 13 and nationwide sales starting July 21.
SAMANTHAVEGA is releasing its first collaboration collection with Sanrio's Sugarbunnies characters, featuring handbags, wallets, and bag charms available for advance order from July 10 and in stores nationwide from July 18, 2026.
A new capsule toy series turns five popular Sanrio Characters into acrylic pen lights that glow at the flip of a switch. The collection rolls out nationwide from late July 2026, priced at 500 yen per play.
IP Four Inc. is releasing "Sanrio Characters Cute! Softly Glowing Mascot Light," a six-piece capsule toy series featuring My Melody, Kuromi, and My Sweet Piano as gently glowing mascot lights, rolling out gradually from mid-July 2026 at capsule toy corners nationwide.
IP4 Co., Ltd. is releasing the "Sanrio Characters Spring-Top Mini Pouch Keychain" in capsule toy corners nationwide from late July 2026, with five easy-open designs featuring Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and Kuromi.
IP Four Co., Ltd. will release the "Sanrio Characters Swim Ring Keychain" series (¥400 per capsule, tax included; 7 varieties total), featuring squishy, realistic swim ring charms, available at capsule toy corners nationwide from late July 2026.
Munyugurumi Patio is opening pre-orders for a new Sanrio Characters "Heart Measure" plush line, featuring 10 character designs, through its official EC site from July 17, with in-store sales following from July 21, 2026.
Orders opened July 13, 2026 for a Shironeko Project: NEW WORLD'S collaboration with G-ant's buildable fandom toy Mitacle Block, turning Hero, Iris, Catra, Jin, and Saya into pixel-art block figures to mark the game's 12th anniversary.
Sirotan's directly run stores nationwide and its online shop welcome the "Sirotan Birthday Fair" from July 10, 2026, with a "Sirotan Puka Puka Marine Park" theme, limited-edition goods, a no-lose lottery, character greetings, and pop-up stores in Nagoya and Tokyo.
Starting Friday, July 31, 2026, fashion brand SMELLY is launching a three-color nail polish collection with a hint of autumn nuance, available in stores and online for ¥1,100 each.
AmiAmi has opened pre-orders for MegaHouse's new 1/8 scale finished figure of Yuki Mori from the Yamato Girls Collection, capturing her in the black Dezariamu suit she wears while synchronizing with Major Alphon's dreams in Space Battleship Yamato – Yamato yo Towa ni REBEL3199.
To mark the 20th anniversary of Toradora!, arma bianca and Animate's joint brand "arti-mate" is releasing Animate-exclusive original apparel and goods featuring new artwork by YASU, with in-store sales starting September 26, 2026, and online pre-orders opening July 13, 2026.
From July 18 to 20, 2026, fragrance atomizer brand "TRAVALO" is holding a three-day pop-up in Kumamoto with hands-on refill trials, a TRAVALO gacha, a first-time Perfume Pod gacha, and pop-up-exclusive models and colors.
Casual fashion brand Ungrid is releasing an adult T-shirt and pouch featuring Toy Story characters, timed to the Japanese theatrical release of Toy Story 5, with both items available from July 9, 2026 through RUNWAY channel and ZOZOTOWN.
A new limited-edition handkerchief design joins Wako's popular collaboration with the German chenille-weave brand FEILER, available exclusively at Wako Ginza starting July 2026.
From July 18 to September 25, 2026, The Westin Sendai is adding a new plan to its "My Melody Peach Tea Party" afternoon tea, pairing the experience with an original clear bottle, tote bag, and scarf themed "A Summer Gift From My Melody."
Promotool has added an Aroma Hand Soap to its 100% natural essential oil "White Tea & Thyme Natural" series, sold under its own brand and offered as an OEM product for hotels, ryokans, residences, and luxury brands.
212 KITCHEN STORE is introducing an original Toy Story collection of roughly 70 kitchen and lifestyle items, arriving at stores nationwide on July 14, 2026, with early sales starting July 9 through the official online store.
Starting July 14, 2026, 5 CROSSTIES COFFEE is adding three new chilled drinks for summer, including a Dolce Frappe Mango Yogurt, at all five of its Kanto locations through mid-September.
A RESTAURANT FOODS (ARF), an online store for high-quality ingredients aimed at restaurant professionals, has begun selling a curated selection of vintage clothing inspired by art and food, chosen together with Tokyo vintage shop owners, starting July 7, 2026.
Lifestyle brand Afternoon Tea LIVING is launching a yuzu-scented collection supervised by sustainable fragrance brand FERNANDA, arriving July 22 at Afternoon Tea LIVING stores and the Afternoon Tea official online store.
Az Maker has begun accepting orders through its online shop CharaON! for new merchandise themed around TV anime The Angel Next Door Spoils Me Rotten Season 2, including T-shirts, B2 tapestries, character rubber mats, and clear files.
Takeshobo releases Apocalypse Hotel Karikari on July 7, the second official manga adaptation of the original TV anime Apocalypse Hotel — winner of the 57th Seiun Award in both the Media and Comic categories — illustrated by character designer Izumi Takemoto.
AmiAmi is now accepting pre-orders for Myethos's Arknights Rhodes Kids Series Pramanix completed figure, priced at ¥7,480 (tax included) with a release planned for May 2027.
Hamburger steak restaurant chain Bikkuri Donkey is bringing back its seasonal tomato fair from July 15, 2026, adding three new items — a garlic tomato cream hamburg dish, a jumbo shrimp fry omu-hamburg dish, and garlic spicy potatoes — alongside the returning diced tomato omu-hamburg dish.
The special edition of Blue Lock Volume 40, releasing August 17, 2026, comes with eight clear files featuring newly shot photos of the live-action film's four cast members, each shown in two exclusive designs.
BRILLIANCE+, the jewelry brand run by Dream Fields Inc., is holding a wedding ring custom order event where couples can choose from a full lineup of 8 colors, including 4 limited colors such as Steel Gold and Olive Gold, exclusively at its Ginza, Osaka, and Nagoya showrooms from July 17 through October 25, 2026.
Hobby Search has opened pre-orders for Blokees' Toy Story 5 CC01 Buzz Lightyear 75934, a highly articulated plastic model kit with deployable wings, a laser arm, and interchangeable face parts, set for release in August 2026.
Chloé's 2027 Spring Collection revisits the late 1990s, when Savile Row tailor Edward Sexton brought his signature precision to the maison, reinterpreting tailoring as both heritage and an evolving expression of the house. The collection arrives at Chloé boutiques and Chloe.com from November 2026.
KOSÉ Cosmeport's hand care brand "Coenrich" is releasing a limited-quantity Pokémon special package of eight hand cream items nationwide from August 3, 2026, with products and packaging featuring Pikachu, Eevee, Charmander, and other Pokémon.
Starting July 7th, DMM GAMES' "Legend Clover" introduces swimsuit-costumed characters Littley and Rusalka in limited-time gachas, along with the "Aquarium Showtime!" event running until July 27th.
From July 15 to 20, 2026, Hakata Hankyu's HAKATA Tea Festival welcomes & EARL GREY, a shop known for its Earl Grey tea soft serve, featuring a new Caramel Milk Tea flavor, 20 types of Earl Grey, and tea-scented raw doughnuts.
emmi teams up with Italian sports lifestyle brand FILA on "ECHAPPE MS," a modern take on FILA's 1995 outdoor shoe finished in an ivory colorway with a fresh blue accent, with pre-orders opening July 8 ahead of the July 9, 2026 in-store release.
Excelsior Caffè is introducing "Milce Honey Lemon," a new flavor in its Milce frozen drink lineup, starting July 23, 2026, blending the series' signature milk flavor with honey and lemon.
FRAY I.D opens pre-orders on July 15 for its new fall collection worn by izna's BANG JEE MIN, including a limited-color capsule collection of three pieces she personally selected.
Fujiya is teaming up with the globally loved Minions for its first-ever collaboration, rolling out banana-themed cookies, candy, chocolate, and cakes inspired by the characters' playful world from July through August 2026.
Starting July 17, 2026, Fukui Station is offering a new capsule toy featuring acrylic keychains that pair playful Fukui dialect phrases with cute illustrations of local stations, trains, and station staff.
Suntory is releasing five new French wines nationwide on November 19, led by the "Georges Duboeuf Beaujolais Nouveau 2026." This year's lineup uses an unchilled "nama" process for a fresher, fruitier taste and keeps its artist-designed labels, while prices stay unchanged from last year.
Amiami is now offering pre-orders for the Rukappu Miniature Collection Gintama 4-Piece Box from MegaHouse, featuring miniature figures of Gintoki Sakata, Shinpachi Shimura, Kagura, and Toshiro Hijikata, priced at 3,520 yen (tax included) with a release scheduled for late November 2026.
Nijigen Cospa is releasing a new GIRLS und PANZER das FINALE apparel lineup featuring an Anglerfish Team jinbei, a Sensha-dō jinbei, and plaiting T-shirts for Ooarai Girls Academy, Kuromorimine Girls Academy, and the Anglerfish Team, with early sales at Wonder Festival 2026 [Summer] and the Oarai Garupan Gallery ahead of a general release in early October 2026.
New dakimakura pillow covers featuring Shiho Nishizumi and Chiyo Shimada from Girls und Panzer are now available for pre-order, with orders accepted from July 8 to July 26, 2026.
GORELAX, the totonoi sauna brand from Pine Create, is teaming up with Okinawa's Orion Beer for their first-ever collaboration, releasing a lineup of eight sauna-themed items including a sauna hat, bags, towels, and keychains from early August 2026 onward through the official online shop and stores nationwide.
Kasho Sanzen, the Sendai confectioner behind Hagi no Tsuki, is releasing a limited-time Haikyu!! collaboration lineup featuring newly drawn artwork of Date Tech High School's Aone Takanobu and Futakuchi Kenji on the Date Emaki sweet, alongside returning items themed around Tsukishima Kei and Oikawa Tooru, on sale at JR Sendai Station from August 11 to August 25, 2026.
Fukuoka's Harapecolab crafted a limited-edition kohakuto candy themed around the four classical elements for Tinder's "ASTRO CHAT LOUNGE" pop-up event in Shibuya, handed out to visitors who tried the app's new Astrology Mode.
VIS is releasing a Hello Kitty collaboration collection with a playful sun-tanned design, including bags, a T-shirt, and charms, available from July 10, 2026 at VIS stores nationwide and the J'aDoRe JUN ONLINE store.
MegaHouse's popular MEGA CAT PROJECT series adds a Phantom Troupe lineup from Hunter × Hunter, with six pocket-sized mascot figures now available for pre-order at Amiami in an 8-piece box set priced at 7,200 yen (tax included), with a planned release in late January 2027.
From July 17 to 31, 2026, BARNEYS NEW YORK GINZA's UNION SQUARE presents a double solo exhibition where visitors can experience the worlds of contemporary artists itabamoe and SOMETA at the same time, alongside original goods such as T-shirts and keychains and a lottery sale of new artworks.
KURAND's online craft alcohol shop begins sales of "Ryusei no Osake" on July 7, a fruit liqueur inspired by shooting stars with a sweet berry-like scent and a citrus tartness, available through its crowdfunding platform "Kurafan!"
A new lineup of Kyomutan plush mascots is coming to capsule toy corners nationwide from mid-July 2026, now in soft pastel colors with an extra-fluffy texture.
This summer, Louis Vuitton marks Rencontres d'Arles with a new edition of its City Guide Arles book, a pop-up bookstore in the city, and two new Fashion Eye photobooks capturing Ibiza and Bucharest.
LUNA, the Korean makeup brand from Aekyung Industrial, has released two new products, Melted Cheek Balm, a cream-like cheek color, and Syrup Glow Tint, a glossy, long-wear lip tint.
Finnish design house Marimekko introduces new bed and bath items in soft sand, off-white, and emerald green tones featuring the Unikko print, arriving at Marimekko stores nationwide and the Japan official online store from July 17.
MILKFED. is releasing a new collection themed around Jessie from the Toy Story series, including T-shirts, a tote bag, a pouch, and a keychain, available from July 21 at MILKFED. Shinjuku to coincide with Lumine Est Shinjuku's Toy Story - Playful Journey Collection campaign.
Four new items from the "Milky x Sirotan" collaboration get an early release starting July 24 at the "Sirotan Funwari Store" pop-up in Tokyo Eki Ichibangai's Ichiban Plaza, alongside a companion Fujiya pop-up shop at Tokyo Gift Palette featuring Peko-chan x Sirotan sweets and goods.
HIPSHOP is releasing its first-ever collaboration with MINIONS on July 10, 2026, featuring a special underwear collection filled with the Minions' playful world, colorful character designs, and sizes for the whole family.
Azumaker Co., Ltd. has begun accepting orders for a new Monogatari Series Prism Visual Collection on the online shop "CharaON!", featuring 7 hologram PET designs sold in blind packs.
Graphic artist Koichi Yairi's character Mooney the Ghost is collaborating with soft vinyl figure brand Gokkodo on a limited run of 100 sofubi figures. Eighty go on lottery sale at ZOZOVILLA starting July 13, with 20 sold early at Nakano Broadway's ROBOTROBOT toy store on July 11–12.
Starting July 21, 2026, the Mr. CHEESECAKE store at GRANSTA TOKYO is bringing back its "Mr. CHEESECAKE Petit Classic with Mango," a rich Classic cheesecake topped with mango, available exclusively at the GRANSTA TOKYO location.
Nijigen Cospa is releasing new Roxy M. Greyrat merchandise for Mushoku Tensei: Jobless Reincarnation Season 3, including a notebook-style phone case, pass case, reel keychain, mini pouch, and can badge, with early sales at Wonder Festival 2026 [Summer] on July 26 ahead of general release in mid-October.
Japanese-pear specialty sweets brand Nashiré opens reservations on July 4, 2026 (Pear Day) for a two-layer Rifu pear cheesecake gift supervised by Michelin-starred Omotesando dessert shop EMMÉ. Only 28 whole cakes will be made in 2026, with part of the proceeds supporting regional initiatives in Miyagi Prefecture.
Pocketpair Publishing has opened pre-registration on the Google Play Store for the Android version of the 2D roguelike action game Never Grave: The Witch and The Curse, a possession-based metroidvania that supports up to 4-player multiplayer, at a planned price of 780 yen (tax included).
Saturdays NYC teams up with New Era on two exclusive cap models featuring the brand's signature logos, with pre-orders now open ahead of the July 17, 2026 release.
New Era, the global sports and lifestyle brand, is releasing a new cap collection featuring Swarovski crystals on July 15, 2026, with designs including New York Yankees logos, the New Era logo, and plain styles available at New Era stores and its official online store.
Bandai Namco Nui is adding "ONE PIECE: NYAN PIECE NYAN!" — in which the ONE PIECE characters appear as cats — to its Chibi Plush lineup, with 8 stand-up Chibi Stuffed Toys and 8 Chibi Mascots arriving in October 2026.
Pilot Corporation is celebrating Pocket Mellchan's 5th anniversary with the new "Tokimeki♡Change! Poke Mel Compact," a portable case that transforms from a hair-color-changing dresser into a cafe, launching July 18, 2026, alongside a renewed doll lineup and new Mellchan towels.
FAIRYTAIL is releasing a fragrance collection inspired by the five Princesses of the original TV anime Princession Orchestra, available from July 7 at the DREAMING PRINCESS online store, Amazon, and Rakuten.
BAREFOOT DREAMS' Butter Chic Collection makes its first appearance at Ron Herman Men's on July 11, offering a T-shirt, shorts, and jogger pants in black, cut in a relaxed silhouette from a remarkably soft, smooth-textured fabric.
![ROYCE' Launches Nama Chocolate [Soy x Cafe Latte] and Soy Espresso Chocolate for a Limited Time from July 8](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/b522b660-27fc-43fa-ba84-671ca3404022.jpeg)
ROYCE' Confect is introducing two new coffee-inspired treats that pair soy milk with coffee's aroma and bitterness, Nama Chocolate [Soy x Cafe Latte] and Soy Espresso Chocolate, available through ROYCE' mail order from July 8, 2026, for a limited time and while supplies last.
Chinese Restaurant SANGU on the 39th floor of Umeda Sky Building in Osaka has added a new original blend Chinese tea combining Wenshan Baozhong oolong with rose red, elderflower, dried tangerine peel, and licorice, developed together with tea specialists at MEIZAN TEA.
A new hologram acrylic shikishi featuring Reki and Langa from the original TV anime "SK8 the Infinity" is now available for pre-order on the online shop CharaON!.
Smith Teamaker's Shibuya and Yokohama Tasting Rooms are introducing the seasonal "Summer Tap & Lemonade" program from July 14, featuring tap-poured teas, new beverages, and iced tea offerings for summer.
Kinokuniya Web Store has added a fresh batch of signed copies of the picture book Sugarcocomuu: Soft and Easy Time after the first batch sold out instantly, while bookstores nationwide hold panel exhibitions and hand out limited bonus postcards.
GRANSTA MALL is releasing a second round of "Suica's Penguin" x "BRUNO" collaboration items on July 14, 2026, featuring a compact hot plate, a steam & bake toaster, and a multi stick blender, each limited to 100 units.
Suntory's -196 Sugar-Free lineup welcomes back the popular Peach Sparkling flavor, going on sale nationwide from September 1 for a limited period.
Suntory's Japanese wine brand SUNTORY FROM FARM releases two nouveau wines nationwide on Tuesday, November 3, 2026, in limited quantities — a Koshu white and a Muscat Bailey A rosé, both crafted entirely from grapes harvested this year in Yamanashi Prefecture.
Takara Shuzo is releasing a limited-quantity Tokushima Sudachi flavor of its Takara can Chu-Hi brand nationwide on July 28, reviving a citrus flavor last sold as a limited edition about 30 years ago after requests from its online fan community.
Tokyo Tea Culture Co., Ltd. has launched TEANE, a Japanese tea brand built around the concept of a "new kind of Japanese tea." Its debut lineup blends Sayama tea with spices across three teas developed with Sayama tea producer Matoba-en, now available at the TEANE official online store.
Yamazaki Jitsugyo has released a new lineup of practical home goods, featuring a ceiling-hung laundry hanger bar, a duct rail-mounted laundry hanger bar, an airtight protein case with a valve seal, a U-shaped washstand rack, a flip-open slipper rack, and a magnetic bath lid dry hanger.
Taito has set a March 18, 2027 release date for "Yuukyuu Gensoukyoku 2nd Album Revival," a Nintendo Switch remake featuring renewed character graphics by original designer moo, plus a special edition bundling a bonus disc, art book, and more.
AmiAmi has opened pre-orders for Myethos's Arknights Rhodes Kids Series Pramanix completed figure, priced at ¥7,480 (tax included) with a planned release in May 2027.
Sync Innovation Co., Ltd. has opened pre-orders for a new line of Attack on Titan: The Final Season merchandise, featuring mini characters from the popular "mochocho" series dressed as astronauts for a special space-themed lineup.
A|X Armani Exchange has released its 2026 summer beachwear collection, featuring lightweight, quick-drying men's beach shorts in two lengths alongside an online-exclusive women's separates line with a leaf-print bikini top and a high-waisted bottom.
A 1/7 scale figure of Marco Polo from Azur Lane in her "Lovely Milione Ver." maid outfit, produced by WINGS inc., is now available for pre-order at Amiami, priced at 26,400 yen (tax included) with a planned release in June 2027.
Cerberus Project's 1/7 scale completed figure of Bikini Agent Sylvia from BrownDust2 is now available exclusively through AmiAmi, priced at 22,000 yen (tax included) with a release scheduled for July 2027.
Cath Kidston will release two new T-shirt styles in nine colors from July 10, including the debut of an all-over print featuring "Button Rose," the brand's beloved floral icon with a 30-year history.
Cullet, the Tokyo-based accessory brand offering everything from timeless staples to the latest trends, added a new lineup of trendy dot accessories and eye-catching bracelets on July 1, perfect for both everyday looks and special occasions.
AMNIBUS has opened pre-orders for four new Date A Live IV can badge items, including Kurumi Tokisaki-only trading scene photo can badges, a second volume of trading can badges featuring the full cast, a glitter can badge set, and 75mm aurora can badges.
AMNIBUS, an online shop specializing in original anime and manga merchandise, has opened pre-orders for four new Date A Live V products, including trading scene photo illustration cards, Kurumi Tokisaki-only bromides, and aurora can badges.
DOD's new "ITSUKA NO TARP SUMI" adds a black-coated underside that blocks over 99.9% of sunlight, plus reinforced pegs and reflective rope, for cooler and safer summer camping.
Sammy Networks has launched a new lineup of e Tokyo Revengers: Christmas Showdown Arc pachinko merchandise at Sammy Shop Online, including acrylic stands, keychains, T-shirts, and can badges featuring characters from the Tokyo Manji Gang and Black Dragon.
ANIGA-TER begins selling new Fate/strange Fake merchandise starting July 6, 2026, featuring a lineup of items including connecting mega big acrylic figures, layered acrylic art, and Holy Grail and Command Seal-themed pieces.
Fukuoka-based Ventuno has launched HADAYOHOU Abirudake Serum, the first product in its new HADAYOHOU skincare line, turning a full anti-aging routine into a single spritz of nanobubble mist.
KingFarmCafe in Aichi Prefecture introduces Frozen Baum Setouchi Lemon, a summer-only baumkuchen meant to be enjoyed straight from the freezer, balancing citrus tartness with white chocolate in both whole-cake and mini gift formats.
KDcolle (KADOKAWA Collection) has opened pre-orders for non-scale figures of three Love Live! characters — Eli Ayase, Nozomi Tojo, and Nico Yazawa — dressed in their "Bokutachi wa Hitotsu no Hikari" costumes. Pre-orders are available exclusively at Kadost, Amiami, and Gamers from July 6, 2026.
AmiAmi is now taking pre-orders for 1/7 scale completed figures of Kaho Hinoshita, Sayaka Murano, and Rurino Osawa from Love Live! Hasunosora Jogakuin School Idol Club, each wearing their stage costume from the song "Hikari no Naka de Hanasaite," with release scheduled for March 2027.
From July 6 to July 12, 2026, LUX and Sanrio's Kuromi unveil a giant outdoor ad covered in about 110,000 decorative stones outside SHIBUYA109 Shibuya, complete with a behind-the-scenes time-lapse video and a purchase-and-win prize campaign.
AMNIBUS, an online store specializing in anime and manga merchandise, has started accepting pre-orders for eight MAMIYA - A Shared Illusion of the World's End - product lines including Trading Can Badge, Trading Photo Card, Key Visual F3 Canvas Board, Multi Desk Mat, A5 Acrylic Panel, BIG Acrylic Stand, BIG Can Badge, and A3 Matte-Finish Poster.
AMNIBUS, an online shop for original anime and manga merchandise, has started taking orders for 11 types of Mermaid Melody Pichi Pichi Pitch goods since June 22, 2026, including Aure Glass acrylic keychains, can badges, and petit-sserie sweets-themed items.
A new Monchhichi bubblehead doll blind box, "Shaky! Monchhichi Bubblehead Doll BOX Parade Sepia Gold," rolls out from July 2026 at variety goods stores nationwide, bringing the 50th anniversary "Let's! Parade" illustration to life in six wobbly-headed designs with an elegant gold and sepia color scheme.
A new junmai ginjo sake featuring an original illustration of Eris Greyrat from Mushoku Tensei III is now available for pre-order through the Saketsunagi online shop, with orders shipping from August 6, 2026.
Nissin Cisco is bringing a seasonal pistachio flavor to its long-running Goro Gura granola series, blending a fragrant pistachio cereal base with pistachio cookies, cashews, almonds, and macadamia nuts for a nationwide launch on August 3, 2026.
Kamakura Prince Hotel and Oiso Prince Hotel are hosting a three-day pop-up event from July 31 to August 2, 2026, bringing in the owner of Okinawa's evolved shaved ice brand "Koori wo Kizame" for exclusive dessert menus.
Pia Corporation will release "Patlabor Shiba Shigeo Pia," a magazine spotlighting maintenance chief Shigeo Shiba, on August 5, 2026, to celebrate Patlabor EZY, with buyers at TSUTAYA receiving an exclusive clear file featuring a new illustration by Akemi Takada.
Samansa Mos2 will release its new "Veil-Ramie" series, made entirely from ramie fiber, on July 10, 2026, offering a four-piece adult summer lineup that includes a sleeveless dress, a tiered tunic, a frill blouse, and a stole.
Konami Amusement's newest Smart Pachislot machine, Sengoku Collection 6, starts rolling out to halls across Japan today, bringing an evolved warlord system alongside a launch campaign offering QUO Card Pay prizes.
Seven-Eleven Japan teams up with Cheerio Japan on "Seven Premium Gumikaku Life Guard Flavor," a square gummy with a crunchy-chewy texture built around the long-selling Life Guard soda's distinctive taste, arriving at Seven-Eleven stores nationwide from July 7.
Starting July 6, 2026, 777TOWN.net, the PC-based pachinko and pachislot online game operated by Sammy Networks, adds the app for 忍魂弐 ～烈火ノ章～, with a paid membership campaign offering in-game items running through July 26.
To celebrate the first anniversary of Blended Japanese Whisky SOGAINI, a limited quantity of bottles will come bundled with an original can-shaped "SOGAINI Can Glass" starting September 10.
A limited-time pop-up shop inside Tokyo Character Street at Tokyo Station offers early sales of new tumblers, glasses cases, pouches, and stickers featuring Tiny Tales: Stop Motion Shorts characters Knyacki!, Robot Pulta, Jam the Housnail, and Capelito, starting July 10, 2026.
Amiami is now accepting pre-orders for 1/6 scale completed figures of Setsuna Ogiso and Kazusa Touma from White Album 2, based on the "Reunion" artwork by Takeshi Nakamura from MAGI ARTS. Each figure is priced at ¥24,200 (tax included), with release scheduled for April 2027.
AmiAmi is now accepting pre-orders for the first Wuthering Waves Nemunemu Series Chibi Figure Complete BOX from Hobby sakura, bundling sleepy, deformed figures of Phoebe, Zani, Carlotta, Roccia, Brant, and Cantarella, with each figure also available individually and a scheduled release of April 2027.
Gadget accessory brand A SCENE and pet lifestyle brand MELL are releasing their first joint collection — a dog lead, a paracord strap, and an eco bag — in limited quantities from July 6, 2026, with a pre-launch event at Osaka cafe heys on July 4.
BRUNO celebrates Winnie the Pooh's 100th anniversary with a limited kitchen collection featuring a compact hot plate, an auto cook pot, and stainless mugs, arriving July 17, 2026, with advance orders starting July 3.
cu-mo Hakone, on the second floor of Sounzan Station on the Hakone Ropeway, is renewing its FOOD & DRINK menu from July 11, 2026, with an upgraded Newvel shake lineup and three new Cumo Wassan croissant sandwiches.
Lifestyle brand Dessin is releasing its first collaboration items with junior high school painter Sei Horinouchi, featuring vivid animal print T-shirts and a tote bag, with nationwide store sales beginning July 17th and online pre-orders already open.
Inspired by the water lilies of Paris's Tuileries Garden, Jonathan Anderson's new Dior collection brings delicate floral motifs to bags, shoes, jewelry, and accessories, arriving in boutiques this July.
A new collection inspired by the colorful, candy-coated world of Wreck-It Ralph launches at Disney Store locations on July 10th, with early release at select stores and the Disney Official Online Store from July 7th, featuring plush keychains, bag charms, and fashion items themed around Ralph, Vanellope, and the film's other candy-world characters.
Coamix releases volume 1 of "Doom: Satsujin Keisatsukan no Danzairoku," the long-awaited sequel to the hit series "Brutal: Satsujin Keisatsukan no Kokuhaku," on July 7, and bookstores nationwide will hand out limited "Cheki-style" collectible cards to buyers of either title.
Intelligent Systems and Good Smile Company have opened pre-orders for a 1/7 scale figure of Claude from the Fire Emblem series, priced at ¥31,680 (tax included) with a release scheduled for October 2027.
Furyu's new prize figure brand Muchute begins rolling out in July 2026, opening with a Hatsune Miku figure and followed by Racing Miku, Overlord, and My Little Sister Can't Be This Cute characters in August.
Ginza Tailor has added two of Italy's leading luxury necktie brands, Silvio Fiorello and Italo Ferretti, to its lineup, bringing meticulous Italian craftsmanship and design to its collection.
Goto Tsubaki Distillery is releasing a three-part limited-edition gin collaboration with Amami Oshima-based painter and picture-book author Miroco Machiko, beginning with "Ibitsuna Hatake" on July 23, 2026, followed by two more editions later this year.
MOE BOOKS has released Critically-Endangered Species Hacchin-Pamos 2, the long-awaited second volume of the SNS-popular comic starring a round, white endangered creature, introducing new characters plus bonus manga and picture-book episodes.
A limited number of Hanamaru Udon locations are now serving SANUKI 870 ALE, a craft beer brewed using leftover dough trimmed during udon production, developed together with upcycle beer brand Better life with upcycle.
KDcolle, KADOKAWA's figure brand, has opened pre-orders exclusively through Kadostore and Amiami for a 1/7 scale figure of Haruhi Suzumiya wearing Megumin's costume from KonoSuba: God's Blessing on This Wonderful World!, priced from ¥26,950 (tax included) with delivery planned for March 2027.
Heavenly Jelly, known for pop-up events in Korea, Toronto, Paris, Vancouver, and other cities, is holding a custom shoe event at OPEN STUDIO, the gallery attached to FREAK'S STORE Shibuya, from July 10 to July 26, 2026, letting visitors mix and match around 60 parts to build a custom pair.
CORTESE has fully renewed its original sake brand "HITEN-NYO," relaunching it with two redesigned varieties, "Sweet Moon" and "Shining Mist," developed together with Yamagata's Nakaoki Shuzoten. Built around the theme "Tradition, with today's sensibility," the brand pairs traditional sake craftsmanship with an art-forward look designed for a relaxing drink at the end of the day.
Hobby Japan is launching Trading Card Museum, a new trading card line, with its first release celebrating the 20th anniversary of the popular anime My-HiME. The set arrives July 10, 2026, alongside a giveaway campaign on the brand's official X account.
A limited-time ice cream shop inspired by apparel brand POPPY's designs has opened in Harajuku, Tokyo, offering six original flavors created with Harlow ICE CREAM plus exclusive apparel items, running through October 31, 2026.
Starting Friday, July 3rd, Seven-Eleven stores across Japan are selling the new no-losers character lottery "Ichiban Kuji One Piece -Elbaf Arc- GIANT BASH!! Vol.1," featuring debut figures of Dorry and Saint Figarland Shamrock alongside new Elbaf Arc costume figures of Luffy, Usopp, and Nami.
Hokkaido natural beauty brand ICOR is rolling out a summer-only SUIKA skincare series made with watermelon extract grown in its own Niseko garden, launching July 10 alongside Biople's Suika Fair.
Nijigen COSPA is adding five new THE IDOLM@STER SHINY COLORS items to its lineup, including limited-edition T-shirts, an acrylic art stand, and a shoulder tote, with a pre-sale final running July 2 to 12, 2026 on Asobi Store.
Calbee is adding a new flavor to its Jagarico L Size lineup — a rich, basil-scented Genovese pizza taste — launching at convenience stores nationwide from July 13, 2026, for a limited time.
KADOKAWA's figure and plastic model brands KDcolle and Kadopla have launched "Hobby Festival 2026 [Summer]," offering pre-order bonuses and a clearance coupon at Kadosuto, plus a joint appearance and special-price sales at Wonder Festival 2026 [Summer] on July 26.
Mexican goods brand Letra is releasing a new black colorway of its handwoven mercado bags in three sizes, available exclusively through its WEB SHOP from July 3, 2026, alongside pop-up shops touring department stores in Kobe, Nagoya, Sapporo, Tokyo, and Fukuoka.
A new Birthday Party!-themed merchandise lineup for Luchia from Mermaid Melody Pichi Pichi Pitch, including a BD Complete Set, hologram badges, and acrylic goods, is now available to order through the online store THE Chara, with orders open from July 3 to August 12, 2026.
Fusosha is releasing the "Momotaro Dentetsu" Travel Stamp Book on August 6, 2026, a pocket-sized book for collecting stamps from stations, airports, and sightseeing spots, complete with a Japan map, packing checklist, and a stamp quiz drawn from the long-running "Momotaro Dentetsu" game series.
MOSH Burger & Bar, a new restaurant and bar concept in Ginza from Mos Burger operator Mos Food Services, has started serving an original "MOSH Protein Smoothie" made with VALX Whey Protein in a Café au Lait flavor.
Toy maker Agatsuma is adding Hello Kitty, My Melody, and Kuromi to its "Claytive!" resin clay craft kit series, letting fans mold, paint, and display their own Sanrio figure. All three go on sale nationwide from Monday, July 27, 2026, priced at ¥1,980 each.
Menswear brand nice rice is rolling out new pieces in its "n." series for summer 2026, using marled yarn, linen-like fabric, and cotton linen to bring a calm, understated depth to warm-weather outfits without relying on flashy details.
Prime 1 Studio's Real Elite Master Line introduces a 1/4 scale statue of Dorothy – Nostalgia from GODDESS OF VICTORY: NIKKE, based on her limited first-anniversary costume. Pre-orders open July 3rd at ¥164,890, with release planned for November 2027 to February 2028.
Pet Paradise is releasing a special dog collection inspired by Disney & Pixar's Toy Story series from July 3, featuring wear, walking goods, and toys themed around Woody, Buzz Lightyear, Alien, and Lotso, available at stores nationwide and online.
Select fashion brand PIMENTÉ is releasing a second collaboration with model Yuko Gomyo, bringing out two leather tote bags for adults in L and S sizes, crafted from Italian cowhide, with pre-orders opening July 3, 2026 and general sales starting July 30, 2026.
KINGkuji ONLINE opens sales for the Pow the Mouse SUMMER DAYS online lottery on July 3, 2026, featuring seven new illustrations of Daffy's character Pow the Mouse across five prize tiers, plus a bonus acrylic block for large purchases.
Sanrio Anime Store Ikebukuro P'PARCO began selling new "Pretty Series x Sanrio Characters" merchandise on July 3, 2026, featuring freshly drawn collaboration illustrations across 14 character pairs, with items also available through the Sanrio Anime Store Online shop.
ReoNa's 13th single "Lv.1 Class: Human," the ending theme for the TV anime "The Exiled Heavy Knight Knows How to Game the System," began early streaming on July 3, 2026, with the CD set for release on August 26, 2026.
Prime 1 Studio's Concept Masterline format brings Eve, the original character from illustrator rurudo's art book UNREAL, to life as a 1/5 scale statue. Pre-orders open July 3, with release planned for November 2027 to February 2028.
Samantha Thavasa Petit Choice is releasing a new lineup of wallets, pouch charms, and zipper charms inspired by four popular Disney cat characters — Figaro, Marie, Lucifer, and the Cheshire Cat — with online pre-orders opening July 3, in-store pre-orders from July 4, and full release from July 10, 2026.
Samantha Thavasa Japan Limited is releasing a 10-design lineup of bag charms and keyrings inspired by The Super Mario Galaxy Movie, in collaboration with Universal Products & Experience. Online sales begin July 3, with in-store sales following on July 4.
KADOKAWA's KDcolle figure brand has opened pre-orders for a new non-scale figure of Shana from Shakugan no Shana, available exclusively through Kadokawa Store and AmiAmi, priced at ¥12,100 (tax included) with delivery planned for February 2027.
Kishis has released the Yoyo Balloon Sparkly Star Blue Assort, a clear, glittering "neo" water yoyo filled with blue confetti, following up on its hit pink heart edition ahead of this summer's festival season.
Clapper's Diner on the 5th floor of Grand Cinema Sunshine Ikebukuro is offering an original menu inspired by Spider-Man: Brand New Day from July 10 to August 27, 2026, ahead of the film's July 31 nationwide release.
THREEPPY releases all 35 items in a new Young Oyster design series inspired by Disney's "Alice in Wonderland," including lunch items, bags, and pouches, at stores nationwide starting early July 2026.
From July 8 to July 22, 2026, Tokyo Milk Cheese Factory holds a pop-up event at JR Tokyo Station Square ZERO, offering an exclusive Cow Cow Sundae Mix Strawberry flavor alongside the brand's popular cheese cookies.
Gakken has released the sticker dress-up picture book "Twin Princesses and 100 Dresses: Dream," the latest addition to a series whose cumulative print run has now topped 140,000 copies, featuring 1,128 peel-and-stick stickers across 11 dress-up scenes.
Hollywood Ranch Market and Ultraman have released three new T-shirts as the third installment of their collaboration, featuring monotone graphics inspired by the original series' opening sequence, flight scenes, and iconic poses, on sale from July 3 online and at select stores nationwide.
Watabe Wedding is launching "Custom Color Dress," a customizable wedding dress line that combines 5 designs with about 50 colors for roughly 250 possible combinations, at its costume stores nationwide from July 3, 2026.
Sega Fave is launching the Sega Lucky Kuji Online TV Anime Wind Breaker -Neo Decora- lottery on July 3, 2026, featuring newly drawn illustrations across seven prize tiers including a visual towel, acrylic stand, and plush mascot, with tickets available through August 24, 2026.
A new lineup of WIND BREAKER-themed withCAT illustration Ver. merchandise — including an acrylic figure collection, flake stickers, a Shaka Shaka acrylic keychain, a clear pouch, and bangs clips — is now available for pre-order at Animate and Movic, with release planned for mid-September 2026.
Streetwear brands XLARGE and X-girl, official sponsors of SUMMER SONIC 2026, have released a key visual starring rapper 3Li¥en to mark the launch of their collaboration T-shirt, going on sale July 4, 2026.
Kobe-based importer Oyama Co., Ltd. is bringing Northern Ireland's The Boatyard Distillery to Japan for the first time, with a lineup of organic gin, vodka, Old Tom gin, and sloe gin liqueur going on sale nationwide on July 1, 2026.
JOURNAL STANDARD relume is releasing its third ethnic collection in collaboration with Indian brand bunai from early July 2026, featuring KALAMKARI block-print shirts and pants alongside exclusive handcrafted beads accessories.
Calbee is releasing Kataage Potato Grilled Corn Flavor from July 13, 2026, featuring a fan-chosen Katsushika Hokusai package design where placing two packages side by side completes a single image, marking the fan community's 10th anniversary.
Asahi Soft Drinks is bringing a refreshing twist to a classic with "Calpis and Special Lemonade," blending Calpis with lemon juice and a special lemon syrup, on sale nationwide from July 14 for a limited time.
To celebrate the July 24 release of CHIIKAWA THE MOVIE — THE SECRET OF THE MERMAID ISLAND, AEON Cinema is selling flavor sodas in an original movie-design cup at concession stands nationwide starting July 3.
Cocowell's directly run sari sari store in Osaka is launching Coconut Soft, a dairy-free soft serve made with coconut milk and coconut sugar and served with an original rice flour waffle, available on weekends from July 18 through September 20, 2026.
The "Coris x Oshi Katsu Kuji Land" online lottery launches July 1, 2026 on Hanikuji Land, offering original goods based on Coris's popular candies — including Fue Ramune, Sonomama Bubble Gum, and Awa Ramune — across five prize tiers plus a bonus gift for repeat purchases.
COSPA is rolling out a Demon Slayer apparel lineup for summer, including a Demon Slayer Corps-motif jinbei and a four-design dry-material T-shirt series featuring Tanjiro Kamado, Giyu Tomioka, and Shinobu Kocho, with early sales at Wonder Festival 2026 [Summer] on July 26 ahead of wider release at the COSPA Official Shop and G-Store.com.
Japanese womenswear brand emmi has teamed up with British lifestyle brand HUNTER for its first-ever collaboration, releasing two utility bags — a puffer mini crossbody and a packable travel sacoche — from July 1 (Wednesday) at emmi stores nationwide, the emmi official online store, and USAGI ONLINE.
Jewelry company LION HEART has launched EMUNE, a new brand whose name combines "Emotion" and "Nuance." It offers everyday jewelry across four collection lines, with sales beginning July 1, 2026.
FamilyMart is marking Strawberry Prince's 10th anniversary with a FamiMa Online-exclusive lottery and original goods, a FamiPay daily mini-game, FamiMa Print bromides, and a special "Happy Horoscope" video series, all launching July 7, 2026.
Felissimo is releasing the first wave of "ULTRAMAN × Felissimo," an adult fashion and lifestyle collaboration marking the Ultraman series' 60th broadcast anniversary, with T-shirts, socks, bags, and home items inspired by heroes and kaiju from the Showa era through the New Generation, on sale from July 1 online and at Kobe Port Tower.
EYEUP Co., Ltd. is launching a new stuffed series based on the TV anime Gachiakuta, featuring original illustrations created exclusively for the collection, alongside can badges, acrylic stands, keychains, and clear posters, with pre-orders open now ahead of a nationwide release in September 2026.
Art Space is hosting an online exhibition of new prints by Hattori Sachie, a picture book artist who debuted in France and exhibited at Italy's Bologna Children's Book Fair, showcasing all 85 works from July 2, 2026.
To mark the 55th anniversary of Godzilla vs. Hedorah, U-TREASURE is releasing an 18K yellow gold mini figure of the pollution monster Hedorah, crafted at approximately 1 cm and limited to 100 pieces worldwide, with pre-orders open from July 2 to August 3, 2026.
PG Design is expanding its sunburnt-design Hello Kitty silicone goods lineup with a new coin purse keyring in June 2026 and a pass case in mid-July 2026.
Osaka wool carpet maker Hotta Carpet has partnered with British designer Felix Conran on "Tanbo," a wool tile carpet inspired by Japan's rice paddies and changing seasons, with pre-sales starting July 1, 2026 and general sales nationwide from August 1, 2026.
Sync Innovation has opened pre-orders for new "Though I Am an Inept Villainess: Tale of the Butterfly-Rat Body Swap in the Maiden Court" merchandise, including acrylic keychains, acrylic stands, and can badges, with orders accepted from July 2 through July 23, 2026.
Marimocraft is rolling out 14 new Initial D original goods in two waves at touring pop-up shops in Ikebukuro, Yamanashi, and Daikanyama starting July 2026, ahead of a general release at variety stores later that month.
Morinapo, a Kanazawa-based frozen pizza brand, has released its July Monthly Pizza Set for the hot summer season, pairing a spicy Mexican-style pizza, a fresh basil margherita, and a smoky bacon and onion pizza in one three-pack sold through its official online store.
Kawasaki Motors Japan will release two 400cc supersport models, the Ninja ZX-4R SE and the Ninja ZX-4RR, on August 1, 2026, both powered by a 399cm³ inline-four engine.
Kawasaki Motors Japan will begin releasing its Z900RS retro sport lineup on August 1, 2026, and the standard Z900RS gains a new color, Candytone Greenish Blue.
Yokohama's beloved shumai maker Kiyoken adds two new official GREEN×EXPO 2027 licensed items - a pork-free vacuum-packed tuna shumai and a brown sugar pineapple cake - both arriving July 3, 2026.
KURAND's online craft alcohol shop begins sales of "Kami no Mitsushu" (Mead of the Gods) on July 2, a honey wine made with Hokkaido linden honey that aims to recreate "nectar," the drink of the gods in Greek mythology, available through its crowdfunding platform "Kurafan!"
Starting July 3, the standalone patisserie Les Choux in Nishi-Kamakura is rolling out a Tanabata-themed glass dessert, followed by a peach shortcake and a peach and Earl Grey tart, all available for a limited time this summer.
The "Memories Off 25th Anniversary Completion Celebration Online Lottery - Happy Easter Party" launches July 10, 2026, offering newly drawn bunny-costume illustrations of the romance adventure game's heroines across acrylic stands, a tapestry, can badges, and clear cards, with a bonus acrylic stand for 15-draw set purchases.
mumokuteki cafe KYOTO, a vegan cafe in Nakagyo ward, central Kyoto, has started selling this year's batch of its popular homemade red shiso juice from July 2, available in Hot, Ice, and Soda styles for dine-in or takeout.
From July 17 to August 31, 2026, Nihonbashi Dashiba Honten and Hanare are offering two ECO EDO Nihonbashi 2026 specials — a chilled dashi amazake and a jellied dish of shrimp and summer vegetables — bringing Ninben's signature honkarebushi dashi to the season in cooling form.
A new frozen baked cheesecake supervised by cheese tart specialty store PABLO layers smooth cheesecake with a hidden apricot sauce, arriving through a collaboration with Adelie Co., Ltd. The online-exclusive treat is available now at a gift specialty shop and other online gift retailers for 2,600 yen (tax included) per box of six.
From July 1 to August 31, 2026, Freshly Baked Cheese Tart Specialty Store PABLO's Shinsaibashi flagship store will offer two new limited-edition PABLO mini cheese tarts — Caramel Banana and Fragrant Yuzu — each capturing a distinct summer flavor.
PIYOKOMAME character goods take over Kujibikido's newest online lottery, the "PIYOKOMAME Korokoro Mochimochi Kitchen Kuji," launching July 9, 2026, with kitchen and dining prizes designed around food-themed illustrations of the character.
To celebrate Piyorin's 15th anniversary on July 1, 2026, a limited-edition "15th Anniversary Piyorin" made with Aichi-grown Aikirari strawberries goes on sale from July 15 to 29 at Piyorin Shop, Piyorin Shop Atelier, and Piyorin Village near Nagoya Station.
New Poppy Playtime capsule toys are rolling out to gashacoco locations and capsule toy corners nationwide — a third "Face Plush Keychain" series from early July 2026, followed by a "3D Marker Mascot" series from early August 2026, each featuring six characters from the hit horror game.
Revlon's popular Kiss Sugar Scrub line gets a cooling new addition — the Kiss Sugar Ice Scrub in Pure Mint — offering an icy, refreshing feel alongside gentle exfoliation and moisture care from July 21, 2026.
Kodansha released a long-awaited spin-off novel in the bestselling Rudolf and Ippai Attena series on July 1, 2026, marking both the series' 40th anniversary and 40 years since author Hiroshi Saito's debut, alongside a present campaign offering signed books and gift cards.
Handmade bag brand STATE OF ESCAPE opens its first-ever Hokkaido pop-up shop at Daimaru Sapporo from July 15 to 21, 2026, featuring the signature neoprene Escape Collection, the new knit Meridian Collection, and dual-tone bags sold ahead of their general release.
From July 3, SUSHIRO Cafe revives its annual collaboration with Kyoto's 190-year-old tea purveyor Morihan, launching a Matcha Crème Brûlée Rare Cheesecake supervised by one of Japan's leading tea masters and torched to order for a crackly caramelized top at SUSHIRO locations nationwide.
The Body Shop is adding Body Yogurt STM, a fast-absorbing gel body lotion, to its citrus-scented Satsuma body care line, launching nationwide on July 16, 2026, with in-store pre-orders opening early on June 25.
Starting July 4, 2026, THE KIZAKI CAMP & LAKE RESORT on the shore of Lake Kizaki in Omachi, Nagano, is serving MT. DESERT ISLAND ICE CREAM's popular soft serve made with local pasteurized milk, along with three ice cream cup flavors, at THE KIZAKI cafe on Thursdays through Sundays.
From July 1, 2026, TIAD, Autograph Collection in Nagoya introduces a new add-on for its afternoon tea, letting guests personalize their visit with a colored stick balloon and a message plate for birthdays, anniversaries, and other special occasions.
VALX, the protein and fitness brand, is opening a two-day pop-up store in Harajuku, Tokyo on July 11 and 12, 2026, offering five original shakes made with its new Sweets Protein plus tastings of its Hybrid Protein line and limited novelties.
YUNAGI Cafe, an ocean-view bakery café in Shunan, Yamaguchi, is rolling out a "2026 Summer Limited Kakigori" series starting July 1, opening with Peach Milk and Matcha Kinako before adding Fruit Milk, Pineapple Milk, and two new summer drinks from July 21.
yuppa, the Kyoto yuba wrap sandwich shop in Omotesando, is collaborating with seaweed producer Sea Vegetable on "SUMMER SPICY MAZESOBA," a chilled mala-spiced noodle dish wrapped in fresh yuba, available from July 6 to September 6, 2026.
Construction machinery rental company AKTIO begins selling original apparel and everyday lifestyle goods, including T-shirts, caps, a Hydro Flask limited model, masking tape, and magnets, at its official AKTIO BRAND SHOP online store starting July 1, 2026.
New Miffy-themed design T-shirts have arrived at AS KNOW AS plus, available through ZOZOTOWN, Rakuten Fashion, and AS KNOW AS plus stores from June 2026.
Japanese eyewear brand BLANC and ADAM ET ROPÉ release a four-model special-order collection featuring summer blue photochromic lenses, on sale from July 1, 2026, at ADAM ET ROPÉ HOMME stores and J'aDoRe JUN ONLINE.
Japanese sports seat maker BRIDE has released a new original flat cap featuring its signature B mark logo, on sale from July 1, 2026 at BRIDE Meister Shops and dealers nationwide.
Cybird's hit otome game Ikémen Prince: Beauty and Her Beast celebrates its 6th anniversary on July 1, 2026, with a new theme song PV, an announced collaboration with Animate Gratte, and pre-orders for a limited-edition mirror mini case goods set.
NEWSED, the upcycle and sustainability-focused brand from Ken Elephant, is releasing BEAT BEAST FIRE! and BEAT BEAST WATER? — assembly art objects created with artist Mick Itaya — from July 10, 2026. Made from offcut and deadstock acrylic, each of the 17-part figures is a one-of-a-kind piece.
Indoor golf school STEPGOLF has partnered with luxury sake brand MINAKI, giving 50 winners drawn from its roughly 110,000 cumulative members the right to purchase the rare Junmai Daiginjo 極幻FORMULA.2 through a lottery running July 1 to 6, 2026.
A new Spicy Pizza Bread with zesty tomato sauce, ham, and bacon is rolling out at 7-Eleven stores across Japan from July 7, available in most regions excluding Kyushu and Okinawa.
The original tan cat girl character Mau from figure brand Bfull FOTS JAPAN is now available as a 1/6 scale unpainted 3D-printed garage kit. Pre-orders opened on June 30, 2026 at 4:00 PM on the Bfull online shop.
The "県ジンプロジェクト by agataJapan" launches its 20th product, a craft gin made with Unshu mandarin oranges from Ehime Prefecture's Nishiuwa region, with a CAMPFIRE crowdfunding campaign now open for early access.
Kamakura-born chocolate brand MAISON CACAO is releasing the seventh edition of its monthly terroir chocolate series on July 1, 2026, featuring Colombian cacao paired with black sugar from Hateruma Island, Okinawa, in a limited run of 800 individually numbered boxes wrapped in artisan washi paper from the Nao Handmade Washi workshop.
Seven-Eleven Japan is adding an onsen egg bibimbap with mochi wheat rice to its popular "Tabi-suru CAFÉ BOX" bento series. The new item uses authentic gochujang from Sunchang, Korea's renowned gochujang-producing region, and launches July 7.
Kiyomasa Seika's Shiro Kifujin brand has unveiled a summer-limited frozen chocolate banana in two flavors at its Kumamoto stores, along with an in-store cotton candy decoration experience and nationwide cold delivery through its official online shop.
A new grape highball joins Suntory's Kudamono Torys Can series for a limited time starting August 25, 2026, blending rich grape flavor with the smooth finish of Torys Whisky.
Suntory is releasing "Nonaru Sakaba Kabosu Lemon Sour Non-Alcoholic" nationwide for a limited time starting September 1, 2026. The 350ml can offers a crisp blend of fresh kabosu citrus and lemon acidity with 0.00% alcohol.
From July 2026, the Kyoto confectionery house Zen Kashoin is serving a lineup of cool summer sweets — a new aloe and Kotoka strawberry iced dessert, a cream anmitsu, and a chilled water jelly — at its Kyoto Muromachi main store, with two of them also available at ShinQs in Shibuya Hikarie.
BLDB, a D2C brand for high-precision metal models, launched its Rebellion Core series in Japan on June 29, 2026 — a cyberpunk-themed 3D metal assembly kit featuring fully screw-fastened construction, 1mm-thick SUS304 stainless steel, and functional internal gear drives.
A new seasonal ice bar featuring 33% golden pineapple juice and passion fruit, with fine ice crystals that recreate the texture of frozen pineapple, goes on sale across Japan on June 30, 2026.
Häagen-Dazs Japan is releasing two limited-edition Gelati (ジェラーティ) Mini Cups — Tropical Rich & Coconut and Salty Caramel & Pistachio — at supermarkets, convenience stores, and department stores nationwide starting June 30, 2026.
A Hello Kitty collaboration bag series from unify and Sanrio Characters features three-dimensional embroidery in light gray and navy, offered in three sizes for everyday use.
Marugo, a tabi footwear maker founded over 100 years ago, has launched the ITARO 1201 TABI SETTA, a leather sandal that blends the split-toe tabi sole with the aesthetic of traditional Japanese setta sandals.
New additions to Moomin Arabia's Mystical Forest glassware collection — including a candle holder, bowl, kitchen towel, pot holder, and mitt — go on sale starting July 29, 2026, bringing the enchanted world of Finn Family Moomintroll to summer tables.
Good Smile Company has announced a Nendoroid figure of Hakos Baelz from hololive English -Promise-. Priced at 8,900 yen (tax included) and scheduled for release in January 2027, the figure is available exclusively through select distributors including AmiAmi.
Celebrating the 30th anniversary of the Persona series, this Nendoroid More vignette features newly drawn artwork of the protagonists from Persona 3, Persona 4, and Persona 5 — now available for pre-order at AmiAmi with a planned November 2026 release.
A 1/7 scale figure of Black Shiro from No Game No Life volume 11 is now available for pre-order at AmiAmi, featuring a dark-themed sailor uniform design with iridescent clear-part wings, scheduled for release in June 2027.
Hamee's tokitam brand launches three new mobile straps — a candy pouch strap, a delicate charm strap, and a glittering stone rope hand strap — set to go on sale from June 30, 2026.
Two limited-edition inks — the shimmering red Fukuju and the smoky gray-violet Yushu — go on sale July 1, 2026, made in collaboration with Kyoto's TAG STATIONERY.
The fourth and final installment of the Map Design GALLERY CARD series features 77 new islands, completing the full collection of all 304 inhabited islands of Japan, with sales beginning July 3, 2026.
Comme'N, a Tokyo bakery headquartered in Kuhonbutsu, is launching a summer seasonal lineup across its three brands from July 1, featuring new breads, sandwiches, and drinks made with oranges, lemons, tomatoes, corn, and other seasonal ingredients.
The 6th figure in the Chibi Neco series from Honkai: Star Rail features Blade, crafted by RIBOSE and available exclusively through select distributors including AmiAmi, priced at 11,000 yen with a planned May 2027 release.
From July 2026, the luxury resort Lomä Central Peaks in Shinano-machi, Nagano begins serving its "Immersed in Deep Green" afternoon tea. The summer course centers on seasonal apricots from Chikuma and white peaches, created by chef Kawaguchi of Pâtisserie Lomä, priced at 8,800 yen (tax included) per person.
Yuki Mizukami from the visual novel Wonderful Everyday Down the Rabbit-Hole is joining Gift's fumofumo plush lineup, with pre-orders through Ami Ami opening July 3, 2026.
New goods featuring newly drawn illustrations by illustrator Higure Hizuki have arrived for Aokana Four Rhythms Across the Blue. The lineup includes can badges, acrylic keychains, acrylic stands, and character clear cases, available online and at eeo Store Ikebukuro from June 27.
A new addition to the Rhodes Kids Series from the popular mobile game Arknights, featuring Pramanix, is now available for pre-order at the Myethos Japan online store, priced at 7,480 yen with a planned release in May 2027.
A new addition to the Honkai: Star Rail Diorama Series, the Kafka Patience Is All You Need Ver. complete figure by Myethos, is now available for pre-order at Amiami.
KIMONO ARCH and remake brand YEAH RIGHT!! are launching their second collaboration collection on July 4, 2026, featuring unique one-of-a-kind haori and kimono pieces that bring together vintage European tablecloths and Japanese kimono fabric from production regions across Japan.
Fair trade brand People Tree is expanding its popular yokan lineup with a new coffee flavor, blending organic coffee from Peru with muscovado sugar and specially cultivated Hokkaido azuki beans. Available from June 26, 2026, at the People Tree Jiyugaoka store, online shop, and nationwide retailers.
Perfect Space Curtain Hall, one of Japan's largest online curtain retailers, has launched a new Mexican category featuring a collaboration with Mexico City-based designer Ana Requena and a lineup of original designs inspired by Mexican culture and landscapes.
BLANC, a character from illustrator rurudo's doujinshi LOVEIT, is now available as a 1/6 scale completed figure from Pink Charm, sold exclusively at AmiAmi and select distributors. The figure features a fully swappable body to recreate the reverse bunny look, with a November 2026 release.
Seven-Eleven Japan has released the Seven Premium Rich Guava Cider (500ml), a tropical carbonated drink packed with intense guava flavor, now available at Seven-Eleven stores nationwide.
Toit Vert, a regional food brand in Kuromatsunai, Hokkaido, is releasing a new flavor called "Toit Vert Rich Ice — Double Cheese Indulgence" on June 24, 2026, available through the official EC site and select retailers.
Antlar and Red King from the historic 1966 Ultraman Teodori soft vinyl hand puppet series are getting a full reproduction release, faithfully recreating the original size, sculpt, and feel in Tokyo-made PVC. Pre-orders open through July 31, 2026.
An online lottery featuring newly illustrated WIND BREAKER Animal China themed character goods — including card cases, acrylic stands, and can badges — is now available on Marukuji through July 26, 2026.
A BATHING APE is releasing the SENJAFUDA COLLECTION on June 27, 2026, blending traditional Japanese senjafuda culture with contemporary streetwear design.
A new 1/6 scale painted figure of Shuan from the original figure series in a racing swimsuit is now available for pre-order at the Bfull Online Shop, with pre-orders open through September 8, 2026, and a scheduled release in late January 2027.
Bushiroad Creative's capsule toy brand Bushicap! has launched a new series of fluffy Debineko-sama plush keychains, featuring five colorful variants designed by illustrator katatumori. Available from June 24, 2026, at capsule toy corners across Japan for 500 yen per try.
Starting July 17, 2026, GENDY in Ginza will offer The Premium Bitter Caramel Madeleine in limited daily quantities, with reservations opening at the store from June 26.
A pop-up event showcasing the beloved Japanese health supplement "Kan-yu Drop" (liver oil drops) is coming to Daimaru Fukuoka Tenjin, offering products for all generations — from children to seniors.
Maison de FLEUR is releasing its "STAR series," a five-item collection inspired by a starry night sky for the Tanabata season, at stores nationwide and online on July 1, 2026.
Asahi Soft Drinks is launching "Mitsuya Cold Japanese Pear," a refreshing sparkling beverage made with Japanese pear juice and domestically sourced Japanese pear extract, available nationwide for a limited time from July 7 through around October.
The latest addition to art director Fujisaki Takuma's popular Mogol Mutant series arrives as a big-size carabiner hanging charm. Pre-orders are now open ahead of the October 2026 release.
The second installment of plush artist Munyu's popular flocky collection features beloved characters like にゃおレモン and キャロぽろわん in fresh new colorways, complete with exclusive trading cards and glitter stickers. Pre-orders are now open ahead of the October 2026 release.
General goods maker Hack Co., Ltd. will release three self-powered outdoor lighting products in July 2026, including a solar-charged mushroom garden light, a simple solar stake light, and a shake-to-charge emergency LED light.
Butter's Tsumi-chan, the irresistibly melty character from "Nagomiya no Sekai," is now available as figure keychains in capsule toy machines across Japan — 5 varieties including Butter Cake, Potato Butter, Pancake, and Anko Butter Toast.
CB Japan has released a new ORION BEER collaboration series featuring insulated can holders, bottle covers, and cooler bags designed to help you enjoy cold drinks anywhere at your own pace.
Developed by Square Glade Games and published by SEGA in Japan, Outbound is an open-world cozy survival game where players build and customize their own camper van while exploring a near-future utopia — now available on PS5, Nintendo Switch 2, and Nintendo Switch.
S.T. Dupont unveils the new Geode collection, drawing inspiration from the natural beauty and quiet strength of geodes, offered in two mineral tones across lighters and writing instruments.
The first-ever San-X Universe sticker book, featuring 329 stickers across beloved and classic San-X characters, goes on sale on June 30, 2026, priced at ¥1,650 (tax included).
A special collaboration between the popular condensed milk shaved ice brand Shirokuma and chocolate brand GODIVA is coming to Seven-Eleven stores across Japan starting June 30.
Nintendo Switch 2 title Splatoon Raiders — the first spin-off in the Splatoon series — is now available for pre-order at AmiAmi, which is offering an exclusive A2 clear poster as a bonus. The game is priced at 7,480 yen (tax included) and launches on July 23, 2026.
Starting July 2, 2026, JR-Cross Retail Company is launching a special collaboration collection between Suica's Penguin and OJAGA DESIGN, a handmade leather brand known for hand-stitching layered leather pieces into three-dimensional works of art.
The popular goods brand SWIMMER is releasing a new lineup at Seria 100-yen shops across Japan from late June 2026, following the previous wave of new arrivals in early May.
TARLESS X is a new e-cigarette from the TARLESS brand, designed specifically for gamers with six game-scene flavors, a black skeleton body with RGB illumination, and an automatic inhalation system.
Kotobukiya's OSHI WORKS line adds Livio the Double Fang from TRIGUN STAMPEDE as a 1/8 scale completed figure. Pre-orders are open now at Amiami, with release scheduled for December 2026.
Acer Japan has launched three new gaming laptops from the Predator series — the Predator Helios 18 AI and two Predator Helios Neo 16S AI models — all featuring NVIDIA GeForce RTX 50 Series Laptop GPUs, available from June 24, 2026.
A 1/7 scale figure of Formidable from Azur Lane in her Anniversary Memories outfit is now available for pre-order at AmiAmi, featuring a graceful seated pose atop a metallic frame, scheduled for release in March 2027.
A Nendoroid Basic of 聖園ミカ (Mika Misono) in her swimsuit look, a member of Trinity General School's Tea Party from the popular game Blue Archive, is now available for pre-order as of June 23, 2026, with a scheduled release in November 2026.
Starting July 3, 2026, Chiikawa Bakery is launching face-shaped Momonga and Furuhonya breads filled with fruit cream, alongside mascots, glass mugs, stickers, and more.
FERNANDA is releasing a limited-edition Muscat of Alexandria Collection on June 26, 2026, featuring 20 items crafted with upcycled grape materials from Okayama Prefecture, celebrating 140 years of local muscat cultivation.
A new 1/7 scale complete figure of Lilja Katsuragi from 学園アイドルマスター, inspired by the "Hakusen" costume, is now available for pre-order at Amiami, produced by Kotobukiya and planned for release in December 2026.
New goods from the anime Gals Can't Be Kind to Otaku!? are coming from Nijigen Cospa, including the Amane & Ijichi "Otaku-kun Saaa~" T-shirt, individual character T-shirts, acrylic stands, and 65mm can badges — all scheduled for release in early September 2026.
A chibi deformed figure of Elysia in her "Little Flame-Chaser Ver." from Honkai Impact 3rd is now available for pre-order at AmiAmi, manufactured by Myethos, with a planned release in January 2027.
Mary Quant Cosmetics is releasing the "Moomin × Mary Quant Design Collection" — a limited-edition range of skincare products and accessories featuring beloved Moomin characters — launching July 7, 2026.
To celebrate the release of the film Minions & Monsters, Sankyumart is releasing a collection of 12 limited Minions collaboration items, all priced at ¥390 (tax included ¥429), available in stores from mid-July 2026, with online pre-orders opening June 24.
To celebrate Piyorin's 15th anniversary, a special memorial book packed with history, collaboration highlights, and bonus merchandise goes on sale July 27, 2026.
シンクイノベーション株式会社 has launched pre-orders for TV anime The Ramparts of Ice merchandise, featuring can badges, hair clips, pouches, and more in a cute mini-character design.
A 1/7 scale figure of Serika from Blue Archive, sculpted in a swimsuit pose, is now available for pre-order at Amiami. Produced by GOLDENHEAD+, the figure is scheduled for release in December 2026 and is priced at ¥19,965 (tax included).
The 5th figure in the Chibi Neco series from Honkai: Star Rail features Hotaru, crafted by RIBOSE and available through select distributors including AmiAmi, priced at 11,000 yen with a planned February 2027 release.
Casselini and assa have teamed up to release a stylish sun-and-rain parasol in three colors, available online and at the Harajuku store from June 19.
S-Trust is releasing a new amusement prize featuring Akaza's sound and light flash stage with deco sticker, rolling out at game centers and online crane game services nationwide from late July 2026.
The Dole Smoothie Bowl Guava Bowl, featuring pink guava puree from Brazil, launches at select Seven-Eleven stores in the Tokai region starting June 23, 2026, in limited quantities.
Felissimo has released a special catalog dedicated entirely to Miffy, with 19 new products — including world-exclusive items — going on sale from June 18, 2026, on their website.
A second collection of fluffy roomwear and accessories inspired by Haikyu!! characters' favorite foods will open for pre-order at the Palude online store from June 22, 2026, with delivery expected from early November 2026.
Harapecolab has launched Mineral Ice, a summer frozen treat studded with colorful kohakuto candy pieces cut from their popular こうぶつヲカシ. Available in Milk Ice and Lemon Sorbet varieties, it goes on sale June 19 via the official online store.
Hashimoto Coffee's "魅惑の果実," a coffee made by steeping beans in real strawberries, is holding a limited-time pop-up at JR Kokura Station's Amu Plaza in Kitakyushu from June 18 to 25, 2026, featuring free tastings and takeout options.
The grand prize illustration from the first Hatsune Miku x Good Smile Company Illustration Contest has been turned into a 1/7 scale finished figure. Pre-orders are now open at amiami, with release scheduled for July 2027.
Ensky is releasing a new lineup of goods featuring Sanrio's JOCHUM character, starting with a pre-sale at select Loft stores on June 26, 2026, followed by a nationwide rollout on July 10, 2026.
The fifth installment of the Kerounen capsule toy series, created by illustrator and modeler Kow Yokoyama and creator Noriya Takeyama, arrives in capsule toy vending machines across Japan from late June 2026, featuring translucent colored bodies in five distinct hues.
A new pin badge series celebrating the Kiha 40 series diesel multiple units goes on sale at station kiosks across the JR West area on June 25, 2026, featuring 12 designs including seven sightseeing trains and five historical liveries.
The second installment in the KODAK CHARMERA series launches in early July 2026, blending Y2K nostalgia with modern design in a compact keychain digital camera.
LuLuLun Pure Everys face masks featuring an exclusive ヤングオイスター package design from Alice in Wonderland are coming to Disney Store locations starting June 23, 2026.
A new Magical DoReMi goods series is now available for pre-order on Shobido's official online store. The lineup includes a hair band & arm band set and a pouch-equipped eco bag, with shipments expected from mid-October 2026.
Prime 1 Studio's high-end Real Elite Master Line brings Skeletor from the Masters of the Universe film to life as a 1/3 scale statue. Pre-orders are open, with release planned from November 2027 through February 2028.
New Era launches the second collaboration with SASHIKO GALS, a sashiko embroidery community based in Otsuchi-cho, Iwate. Six styles across the 59FIFTY and 9TWENTY silhouettes feature New York Yankees, Los Angeles Dodgers, and San Diego Padres team designs with hand-stitched sashiko embroidery.
GENDA GiGO Entertainment is hosting a collaboration campaign with the popular manga "Nichijou - My Ordinary Life" at GiGO group stores nationwide from July 4 to August 16, 2026, featuring exclusive prizes, collaboration taiyaki, novelty drinks, and a repost campaign.
A special collaboration between the cookie sandwich brand (NO) RAISIN SANDWICH and Suica's Penguin is now available at GranSta Tokyo, featuring limited-edition tins and original merchandise.
Six beloved sword warriors from Touken Ranbu ONLINE are now available as premium deformed figures in the PalVerse+ series. PalVerse+ Touken Ranbu ONLINE vol.1 went on sale June 19, 2026, featuring a complete-set BOX and a sticker with every pack.
Eye Up is launching a new line of collectible Mitsome Nuicoron plush toys featuring the Pixar Alien Remix design. Available in 5 character variations, they combine adorable round forms with eye-tracking technology. Priced at ¥3,080 each, nationwide release is scheduled for late July 2026.
The second edition of the miniature kids' sandal capsule toy featuring Sanrio Characters designs launches in capsule toy vending machines across Japan from late June 2026, offering five new varieties in pastel colors.
Sarutahiko Coffee introduces three new summer drinks — the Choco Mint Jellatte, the returning Bitter Orange Americano, and the seasonal Himawari Blend — available from June 23, 2026 at locations across Japan.
Tentaka Shuzo, a sake brewery in Tochigi Prefecture, has launched a collaboration honey mead with Umamusume: Pretty Derby featuring Tokai Teio. Sales begin June 23, 2026, at 3:00 PM via the official online shop.
Paris-based lifestyle brand Astier de Villatte announces a new letter paper notepad inspired by the cinematic world of film director Wes Anderson, available in Japan from June 21, 2026.
A new art book from the ちいさな展覧会 series gathers around 400 paintings of gardens by masters such as Claude Monet, Vincent van Gogh, Renoir, Klimt, and Kroyer, releasing on June 24, 2026.
A set of 8 acrylic keychains featuring famous scenes from the film 超かぐや姫！ is set for release in early July 2026, featuring a multi-layer structure for added depth and dimension.
Suntory is releasing a new limited-edition flavor of its popular Horoyoi low-alcohol drink — Tropical Mix — featuring kiwifruit, pineapple, and mango. It hits shelves nationwide on August 12, 2026.
New Hyperdimension Neptunia goods featuring an original illustration of the characters enjoying sweets are coming from Nijigen Cospa, with a limited early sale at a collaboration cafe in Akihabara from June 26 to July 20, 2026.
LeSportsac is launching a collaboration with Seoul-based fashion brand Rest&Recreation (R&R), starting summer 2026. The collection blends New York style with Korean youth culture, featuring bags and pouches under the theme "Between Here & Away."
Samantha Thavasa Petit Choice is releasing a Star Wars collection of wallets, tote bags, and charms inspired by iconic characters and spacecraft. Online pre-orders open June 19, 2026, with in-store sales beginning June 26.
Shobido's exclusive original design collaboration with Sanrio brings a pop, colorful, and slightly dark lineup of cute goods — including plush mascots, pass cases, and die-cut hand creams — featuring My Melody, Kuromi, and Sugar Bunnies.
7-Eleven Japan is rolling out "お店で焼いたジュワッと塩パン" (In-Store Baked Salt Bread) starting June 16, 2026, at Seven Cafe Bakery locations nationwide.
A new collaboration between the beloved Snoopy character and the retro classic サイコロ®キャラメル candy brings a lineup of nostalgic yet fresh everyday goods, going on sale July 15, 2026.
Suntory is releasing "Koodori Hops," a limited-edition happoushu (low-malt beer) featuring rare Nelson Sauvin hops, multi-layered fruity aromas, and a refreshing finish, available nationwide from August 12, 2026.
Tachibana E Liquors has launched the 136th edition of its whisky lottery, featuring Yamazaki 18 Year as the top prize, with 466 limited entries available starting June 19, 2026.
Tokyo Milk Cheese Factory Cow Cow Kitchen is launching a new summer limited-edition treat — the Milk Pie Salty Nuts, featuring mascarpone cream, roasted hazelnuts, and Awaji Island seaweed salt, available from June 19, 2026.
NIJISANJI's popular Card Supply series returns with Vol.5, featuring birthday visuals from 8 livers including 愛園愛美, 戌亥とこ, and 竜胆尊. Card sleeves, deck cases, and large rubber mats are available at the NIJISANJI Official Store starting June 18, 2026 at 6:00 PM.
Good Smile Company's POP UP PARADE figure of Oscar François de Jarjayes from the theatrical anime The Rose of Versailles is now available for pre-order at Amiami, priced at ¥7,500 with a scheduled release in September 2026.
Sammy Networks has launched the smartphone app for the popular pachislot machine "Smaslo Fist of the North Star Tensei no Sho 2," available on the App Store and Google Play from June 15, 2026 at 2,980 yen (tax included).
Nishi-Nippon Railroad is releasing its 2026 vintage of the Amaou Premium Sparkling Wine on June 15. Crafted from hand-picked Amaou strawberries grown in Yanagawa, Fukuoka, this fruit wine features a beautiful ruby color and rich aroma in its 14th consecutive year.
A summer collaboration between ARCH & LINE and Ron Herman Kids featuring seersucker fabric and SOLOTEX® material is now on sale at Ron Herman stores and online.
New anime crossover merchandise featuring Melody Wave and Tachibana Suzume is coming from COSPA's Nijigen COSPA brand, with advance sales at a collab café in Akihabara running from June 26 to July 12, 2026, and a general release scheduled for early September 2026.
Capsule toy brand Qualia is launching the "Dash Haniwa Pullback Mascot Figure" at vending machines across Japan starting June 15, 2026. Pull it back, let it go, and watch an ancient haniwa figure race forward with its arms swinging wildly.
Two summer-limited unpasteurized sake—Junmai Daiginjo Namazake and Daiginjo Namazake—from the exclusive "Hakutsuru Mikage-go" direct-store brand will go on sale in limited quantities starting June 19, 2026.
A second wave of merchandise inspired by the pachislot game based on Kabaneri of the Iron Fortress: The Battle of Unato is now available at Sammy Shop Online, including a desk mat, a changing acrylic keychain, a random charm set, and a sound alarm clock.
Louis Vuitton has launched a new lineup of women's bag charms from the LV Resort collection, featuring the brand's charming mascot "Vivienne" handcrafted in pastel crochet, mink fur, leather, wood, and more in playful summer themes.
A new line of 3D decoration stickers shaped like meringue cookies just dropped — Pâtissticker features six unique dog characters, doubles as a magnet, and comes in a blind-packaged cookie tin with a hint of vanilla scent.
Sucréy's official online store is now offering the "Summer Happy Bag 2026," featuring sweet sets from five popular brands — The Maple Mania, Butter Butler, Franze, Caramel Ghost House, and Ivorish — each paired with an original mesh drawstring tote bag. Available online only from June 12, 2026.
A special Tom and Jerry collection themed "Being friends with everyone is the best!" goes on sale at Right-on from June 17, 2026, featuring matching parent-and-child T-shirts, rubber charms, face-shaped drawstring bags, canvas magnets, a summer blanket, and a print cushion.
Aoyama Flower Market is releasing the Cool Body Mist Rose on June 19, 2026 — a refreshing summer body mist infused with the scent of four varieties of Japanese-grown roses.
Chocolate specialty store Bel Amer is releasing a Tanabata-themed limited collection, featuring the Palé Chocolat Milky Way bar and the Chocolat Noir Starlight entremet, available at select stores from June 13.
Starting June 12, 2026 at 12:00 PM, the official Caffarel online shop in Japan is offering the "Chocotto Pack" — small-quantity assortments of the brand's chocolates at accessible prices, perfect for sampling the full range from this storied Italian confectionery house.
To celebrate its 10th anniversary, Fat Witch New York Shimogamo (Kyoto) has renewed its popular Hannari set with fresh Kyoto-inspired designs, introduced six Japanese-style brownie flavors, and launched a limited-edition anniversary gift set.
BEAMS GOLF has teamed up with Hiyaron, Lotte's instant-cooling pack brand, to release a summer collaboration collection featuring contact-cooling socks and a cool towel — both designed to help keep golfers refreshed during the hot season.
Miyagi-based sake brewery Ichinokura has launched a limited-quantity junmai sake made with 100% Toyonishiki rice grown on its own farm, as part of a hands-on employee brewing project.
Kanzashi-ya WARGO has released a new series of kanzashi wrapping bags featuring painterly designs, with six patterns each offered in two contrasting colorways, available from June 12.
A four-piece collection of Tochigi leather accessories inspired by the Hinotori Limited Express goes on sale at Kintetsu GOTO-CHI stores and online from June 18, 2026, featuring handcrafted business card cases, IC card cases, pass cases, and a multifunctional keychain in a refined black and red design.
KUM, a stationery brand originating from Germany, is introducing a new series called "Style it your way!!" — five pop and colorful items for everyday use, with the first four releasing in early July 2026.
To mark the 130th anniversary of the iconic Monogram, Louis Vuitton presents a new line of women's bags in the richly textured "Monogram Emblem" jacquard canvas, inspired by the Maison's earliest trunks.
A new range of Love, Election and Chocolate merchandise has been released, featuring original swimsuit-themed illustrations drawn by illustrator Tandan. In-store sales begin June 13, 2026, at eeo Store Ikebukuro.
A Mokeke character souvenir exclusive to Okinawa World has gone on sale, created to mark the 55th anniversary of Nanto Corporation. The adorable figure wears a traditional Okinawan flower hat and can only be found at Okinawa World shops.
A special two-bottle set of pink plum wines crafted with Wakayama Prefecture's Nanko ume and the rare Tsuyuakane variety is now available through lottery sales.
The My Play Watch series, a line of offline-only smartwatches built around classic retro games, is coming to Japan on October 29, 2026. Pre-orders open June 18, with four models available featuring SPACE INVADERS, Tetris, ATARI 2600 titles, and emoji games.
The popular N.Y.C.SAND (New York Caramel Sand) is holding a one-week limited-time pop-up at Seibu Ikebukuro Department Store, bringing its signature caramel sandwiches along with a new seasonal creation combining peach and Earl Grey tea.
TomyTec is set to release a miniature two-car set based on the Slowpoke-wrapped Takamatsu-Kotohira Electric Railroad 1100 series train, as part of the GeoCollection "The Railway Collection" series.
Adorable raised 3D stickers inspired by the popular chocolate biscuit brand Saku-yama Choco Jiro are now available for pre-order at Animate and Movic. Two designs are planned, priced at ¥660 each, with release scheduled for around August 7, 2026.
Three limited-time summer drinks — a Pineapple Mint Soda, Mango Tea Soda, and Lemon Cream Latte — are set to debut at Bakery & Restaurant Sawamura locations starting June 18, 2026, each crafted with house-made syrups and fresh fruit flavors.
Champagne Telmont has unveiled the second release of its 100% organic cuvée TELMONT RÉSERVE DE LA TERRE ROSÉ (ORGANIC), blending three terroirs and three vintages to express the purest character of organically grown grapes.
A limited-edition whisky lottery featuring Hakushu 18 Year as the top prize has launched exclusively on Amazon.co.jp, with only 466 draws available at ¥4,880 each.
AVIOT has opened pre-orders for the TE-V1R-LYC, a Lycoris Recoil collaboration model of their popular TE-V1R true wireless earphones, featuring over 250 newly recorded voice lines from the five Cafe LycoReco characters, along with exclusive collaboration merchandise.
Benzaiten is offering a summer-only "Choco Mint Peanut Daifuku," featuring smooth Hokkaido cream ganache paired with roasted peanuts and refreshing mint, all wrapped in the brand's signature thin, silky gyuhi rice cake.
Starting June 24, 2026, Cheese Garden introduces the Kokuto Financier, a summer limited-edition baked treat that combines the deep sweetness of Okinawan brown sugar with buttery almond flavors, available at all stores and the online shop through late August.
Starting on "Umeshu Day," June 11, the ume experience store "Choya" is releasing an online-exclusive DIY umeshu brewing kit as a coming-of-age milestone gift for those turning 20.
Six varieties of Coro Coro Kuririn pouches — including a fluffy face pouch and a tote bag — are heading to capsule toy vending machines nationwide from late June 2026, priced at 400 yen per turn.
A new desk clock blending cast artwork by metal artist and Japan Fine Arts Exhibition president Ryohei Miyata with a Seiko quartz skeleton movement goes on sale in a domestic limited run of just 10 units from October 9, priced at ¥3,300,000.
Pre-orders for Dragon Quest Monsters 4: The Withered World are now open at GEO stores and the GEO Online Store. Those who pre-order will receive a limited-quantity GEO exclusive bonus — a set of slime-shaped die-cut sticky notes.
Esther Bunny acrylic charms featuring clear, glossy designs with a puffy 3D finish are set to arrive in capsule toy machines across Japan from mid-June 2026. Seven varieties are available, each dressed in trendy fashion styles.
A new collection of glossy vinyl coin purses featuring Gloomy the Naughty Grizzly is coming to capsule toy vending machines across Japan in late June 2026, with six colorful varieties to collect.
Journal Standard DINING and Roasted COFFEE LABORATORY are launching their first-ever dessert cocktail menus this summer, each developed by renowned bartender Kazuto Nomura of QUARTER ROOM.
A new lighting series combining organic EL (OLED) panel technology with traditional craftsmanship has launched in Japan, with products available at the Kaneka Online Shop and arflex Tokyo.
Starting July 3, 2026, Karimoku Furniture launches its 2026 new product exhibition under the theme HOUSE OF KARIMOKU at showrooms in Yokohama, Aichi, and Hyogo, showcasing new works from up to 15 brands and collections as permanent displays.
Kinokuniya is expanding its popular katsu sandwich lineup with the new Ham Katsu Sand, featuring a crispy thick-cut breaded ham cutlet paired with an original special sauce, available from June 15 at all Kinokuniya stores.
Starting June 17, Kuroju's Yokohama and Shinjuku locations will serve kakigori (shaved ice) in a chilled iron pot during limited afternoon hours. The menu features four flavors crafted with high-purity junpyo ice from Shinshu's Central Alps.
Korean makeup brand LUNA and Korean lifestyle brand FINCA launched their first-ever collaboration collection, "LUNA × FINCA HOMECANCE Edition," on May 29, 2026, featuring limited base and point makeup items — including two Japan-debut products.
A refreshing lemon and mint sparkling tea soda made with Maison Perrier Chic is now on the menu at Seattle's Best Coffee locations across Japan, available from June 11 through mid-July 2026.
A new Moomin Woven Charm Collection featuring six beloved characters is set to roll out in capsule toy vending machines across Japan from early June 2026, priced at 300 yen per turn.
Morozoff is launching a Fukuoka-exclusive langue de chat cookie called "Zou no Amaou Ichigo," filled with Amaou strawberry-flavored biscuits and white chocolate. It goes on sale from June 17, 2026 at Daimaru Fukuoka Tenjin.
Four designs of Bonbon Drop Seals featuring Nagano Characters — the beloved characters from the creator of Chiikawa — along with a glittery sticker binder, will be available online and at stores starting June 26, 2026.
The Sanrio Characters Pompompurin Magical Pudding Series — a collection of goods featuring Pompompurin in a stylish red cape — goes on pre-order at the Munyugurumi Patio official EC site from June 12 (Friday) through June 28 (Sunday), 2026.
A colorful new Pompompurin lineup of 7 items is available for pre-order on the Munyugurumi Patio official EC site from June 12 through June 28, with no quantity limit.
Japanese online furniture shop Qualial has expanded its glass table collection with four new additions — including a new size and three brand-new models — offering a cool, airy update for the summer season.
ROYCE' Confect's mobile sales truck is traveling through Tohoku, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, and Kyushu regions, offering up to around 90 types of popular and limited-edition chocolates including the seasonal Potato Chip Chocolate [Lemon].
Five beloved Sanrio Characters — Hello Kitty, My Melody, Kuromi, Pochacco, and Hangyodon — are getting the capsule toy treatment with stylish animal-print motel key holder designs.
Two new barware series from SCHOTT ZWIESEL — the classic-inspired "Age" and the modern "Fave" — go on sale June 16, offering crystal glassware at an accessible price point for home bars and gifting.
SESAME STREET MARKET is introducing a new "Classic Donut Series" at four locations starting June 11, 2026. The lineup features Honey Lemon Elmo and Classic Sugar Glazed Cookie Monster donuts, each priced at ¥490 (tax included), available in limited quantities daily.
The popular eco-friendly cooling ice bag "Suzushiku Naare Hyouno" adds a new retro pop "Soft Cream" design for 2026, bringing the total collection to seven patterns across retro pop and Japanese modern themes.
A new line of original Stella Sora character goods — including acrylic keychains and pin badges — is now open for pre-order through July 1, 2026, with shipment planned for late September.
The Alley is launching its summer seasonal drink series "JUICY TEA DAYS" on June 19, 2026, starting with two muscat-flavored tea drinks made with jasmine-scented Oyama green tea.
Japanese ladies' fashion brand Viaggio Blu has launched a new summer lemon print collection inspired by the lemon groves of Amalfi, Italy, featuring elegant pieces available at stores nationwide and online.
The Royal Mint has completed its three-part commemorative coin series marking the 100th anniversary of Winnie-the-Pooh with the "Friendship" gold and silver coin, released on June 11, 2026, depicting Pooh, Tigger, Eeyore, and Piglet together in a warm watercolor-style design.
Yamazaki Jitsugyo has released six new items under its Tower series, from a kitchen drain net holder with a simple top-loading design to a wall-mounted skateboard holder, a hair iron shelf organizer, and more.
Two limited-edition sets — the Aventus Collection and the Aventus Discovery Set — bring together all three Aventus fragrances in miniature bottles, available in Japan from June 10, 2026.
Doctor K's popular Medicated C Clear White Lotion in Fine Mist form returns in limited quantities from June 16, alongside a summer coffret bundling skincare bestsellers and a preview of the upcoming Vitamin Cleansing Oil.
Felissimo's SeeMONO brand has started selling a water-spill-inspired glass tray and glass bead ear accessories created in collaboration with kiln work artist etrak glass, available by monthly subscription from May 18.
FRANCAIS at its Omotesando flagship store in Tokyo is serving a new limited-time shaved ice called "Momoka," featuring sweet peach syrup, mascarpone cream, and a hidden cream cheese ice cream center, starting June 10, 2026.
Fujiya is releasing the Gatsun, to Grapefruit Gummy nationwide on June 16, 2026 — a limited-time candy inspired by Akagi Nyugyo's summer ice candy, featuring real grapefruit juice and a crystallized surface for a crunchy, ice-like texture.
Three mechanical watches combining Neon Genesis Evangelion designs with traditional Raden (mother-of-pearl inlay) craftsmanship are set to go on sale June 26, 2026, from GARRACK. Each dial is individually handcrafted by a Japanese artisan, with Unit 01, Unit 02, and Unit 00 models available.
Starting July 7, 2026, Trattoria Sette at Hyatt Regency Kyoto hosts a limited-time pizza collaboration with owner-chef Tomohiro Togo of Pizzeria Napoletana Don Ciccio in Fushimi, Kyoto — featuring two original pizzas and a special summer set.
A new limited-edition Jagarico variety featuring the brand's first-ever sour coating launches at Ministop stores nationwide on June 15, 2026, delivering a burst of ume sourness and shiso aroma from the very first bite.
Liwoy., a dress rental brand for special occasions ranging from wedding receptions to hotel dinners and travel, has updated its services based on customer feedback, introducing a limited-time rental period extension, a streamlined TRY ON SERVICE, revised multi-rental pricing, and a new protection option.
Smartphone accessories featuring designs from the anime Milky Subway: The Galactic Limited Express launched on June 10, 2026 through caseplay, with 18 designs — including mini character art and playful in-universe item designs — available for over 160 models including iPhone, Xperia, Pixel, and Galaxy.
A new skin pack called "Travelers" is now available on the Minecraft Marketplace, featuring 12 fantastical non-human wanderers roaming across deserts, deep seas, starfields, and even time itself. Priced at 310 Minecoins, the pack was created by Japanese creator team Melina under the production of Japan Crafters Union.
Nakagawa Masashichi Shoten, the long-established Nara craft shop founded in 1716, is releasing two new bamboo somen sets on June 10, 2026 — a tabletop version and an outdoor version — turning the classic summer noodle dish into a fun, shared dining experience with natural materials built to last for years.
An 18K gold mini figure of Casshern from the classic 1973 anime Neo-Human Casshern is now open for pre-orders, limited to just 100 pieces.
A limited-edition 18K yellow gold mini figure of Casshern from the classic Tatsunoko Production anime is now open for pre-order through U-TREASURE, with only 100 pieces produced worldwide.
ParaDo, the cosmetics brand sold at 7-Eleven stores, is releasing a limited-edition summer collection themed around "summer festivals." The lineup includes a powdery foundation, mini nail polishes, and a lip essence rouge, available at 7-Eleven locations nationwide from June 5, 2026, while supplies last.
Saint Marc Café's sought-after "Premium Choco Cro Fresh Banana & Chocolate" — long nicknamed the "legendary choco cro" — is available nationwide for 18 days only, from June 15 to July 2, 2026.
A lineup of 25 sweet and cute limited Sugarbunnies items featuring Shirousa and Kurousa will be available at Thank You Mart stores nationwide from early July 2026, all priced at ¥390 (tax included ¥429).
Two new burritos arrive at 7-Eleven stores nationwide from June 10 — an American-style smoky BBQ wiener option and a Mexican-inspired spiced taco meat salsa cheese version, both priced at 288 yen. A limited-time 30-yen discount sale covers all burritos from June 11 to 17.
Starting June 16, two new summer ice creams arrive at Seven-Eleven stores nationwide — a crunchy cafe latte ice in a generous 190ml size, and a seasonal yellow watermelon bar with chocolate seeds.
Seven-Eleven's new "Seven Premium Corn Tea" (600ml) is rolling out nationwide from June 16. Made with 100% Hokkaido corn and a double-roasting technique, this caffeine-free drink is priced at just 108 yen (tax-exclusive).
Takarashuzo's popular non-carbonated ochawari shochu lineup welcomes back its seasonal barley tea variant, blending six-row and two-row barley for a toasty, caffeine-free summer drink.
Two special events celebrating Japanese traditional craftsmanship are coming to the 5th floor SKYTREE SHOP at Tokyo Skytree in June 2026, featuring foil-stamping goods from ROKKAKU and a Japanese incense experience from long-established shop Baikundo.
Available at all 376 Yayoi-ken locations since June 2, 2026, the set meal pairs Sangenbutsu pork loin marinated in Kyoto Saikyo miso with a vegetable-packed agedashi tofu side dish. Store managers nationwide voted the Saikyo miso's mellow sweetness as its top highlight.
Two new glazed varieties join the ZENB Baked Donut series — Coffee Glazed and Lemon Glazed — combining a crisp beet sugar glaze with a moist, chewy dough made from whole yellow peas. Available from June 10, 2026.
Starting June 17, Zetteria is offering four limited-time burgers — featuring beef kalbi and hyuganatsu citrus — at approximately 270 locations across Japan through mid-July.
From June 8 to June 30, 2026, the 3D figure service 3DME is running a pair figure campaign at three Loft stores in Tokyo, introducing a new entry-level 5cm option and limited-time gifts for premium orders.
The organic granola specialty shop and/or Granola launches two new drinking snack nut products — a mala mixed nut and a craft beer-pairing nut made with ISEKADO — plus a limited Father's Day gift set.
Aperol, the Italian aperitivo liqueur beloved for the Aperol Spritz cocktail, is rolling out a redesigned bottle in Japan starting late May 2026, while keeping its classic recipe unchanged.
Reading accessories brand BIBLIOPHILIC is debuting the HANDCRAFT BOOK CHARM, a new line of acrylic book charms crafted with laser processing and hand-applied color finishing, at Bungu Joshi Expo Tokyo 2026.
A special starter pack for Blue Lock volumes 1–3 will go on sale on July 16, 2026, featuring exclusive live-action movie bonuses. Select bookstores nationwide will also hand out original clear cards starting early July.
Following the immediate sell-out of their first collaboration, Bugaboo and Konges Sløjd are launching a second limited-edition collection in June 2026, featuring the iconic cherry motif in a dusty pink palette across strollers and accessories.
Two iconic Japanese snacks, Chocobat and Tirol-Choco, are teaming up again for a limited-edition product available at Seven-Eleven stores nationwide from June 15, 2026.
COBMASTER introduces the HUMMING PACK VEST, combining backpack storage with vest-style wearability for music festivals and outdoor activities. Priced at ¥12,100, it launches in mid-June 2026.
Japanese confectionery brand Colomban introduces a lineup of refreshing cold desserts and a roll cake for summer 2026, available at select shops and salons from June 18.
SWEETEST DAY's chocolate brand "Watashi, Raw Chocolate" from Aomori is releasing a Chocolate Cookie Tin featuring seven varieties of baked treats made using Bean to Bar craft chocolate.
Three Winnie the Pooh character DARTSLIVE cards—Winnie the Pooh [A], Winnie the Pooh [B], and Tigger—are set to go on sale on June 26, 2026, with pre-orders opening on June 16.
The third installment of the ECHO COFFEE series features Rwanda Kilimbi Natural, a coffee from Rwanda's steep highlands with vibrant fruit notes and the warmth of its makers, now available at Little Darling Coffee Roasters in Minami-Aoyama.
A new "Color MYAKU-MYAKU Ver." stationery collection featuring the official Expo 2025 Osaka mascot in collaboration with Mitsubishi Pencil goes on sale in mid-June 2026 at official stores and retailers across the Kansai region.
MYAKU-MYAKU and Black MYAKU-MYAKU, the official characters of the 2025 Osaka-Kansai Expo, are getting new plush mascots — the Roll Otedama Mascot series launches in mid-June 2026 at EXPO 2025 official stores and select shops across Kansai.
The official Osaka-Kansai World Expo mascot MYAKU-MYAKU is set to receive two new licensed merchandise items — a plush toy and a carabiner mascot — both in a cherry blossom Sakura design, planned for mid-June 2026.
Five soft, fluffy can badges featuring Keroro and friends from the new Sgt. Frog theatrical film are set to go on sale at retailers nationwide from June 23, 2026, priced at ¥550 each.
A 1/7 scale completed figure of Florence in her 'Bizarre Tororomochi' outfit from the popular mobile game Girls' Frontline 2: Exilium has been announced by Calbone and is available at AmiAmi, with a release planned for March 2027.
A cool comforter featuring Q-MAX0.55 cooling fabric and temperature-regulating capsule technology offers comfort from the rainy season through early autumn.
The Nintendo Switch otome game Handsome Laundering -the mystic lover- is receiving a new DLC "After Story" on June 18, 2026, featuring fully-voiced continuation stories for all eight characters along with newly drawn event graphics.
Six types of The Hundred Line: Last Defense Academy merchandise are now available for pre-order on AMNIBUS, including Ani-Art aurora acrylic cards, matte can badges, illustration cards, desk mats, acrylic stands, and 100mm can badges.
Japanese footwear brand JELLY BEANS has launched its Spring/Summer 2026 sandal collection from the popular "Fuwasara" series, combining six comfort-focused technologies with on-trend designs.
Kanro is releasing "Meguru Ume Shio Candy," a new salt candy that upcycles umezu — the liquid byproduct left over from umeboshi production — available at convenience stores and station kiosks nationwide from June 16, 2026.
Swiss premium chocolate brand Läderach is refreshing its tablet and carré lineup from June 8, 2026, and simultaneously releasing summer-limited fruit-flavored chocolates crafted for the warm season.
A refreshing summer-limited cream puff featuring lemon cream and custard has arrived at MAISON CLASSIC FACTORY inside Takanawa Gateway Station, available from June 8, 2026.
A steel andon lantern celebrating the Mononoke the Movie theatrical trilogy is now available for pre-order, with orders accepted through June 14, 2026. The three-sided lantern features cutout-style designs based on the fusuma paintings from each chapter.
A dome-shaped pet house featuring Nyanko-sensei from the anime Natsume's Book of Friends is now available for pre-order at Sho-Bi's official online store, priced at 5,500 yen (tax included), with shipping expected from mid-October 2026.
PAIKAJI COFFEE, a brand born from Okinawa's luxury aloha shirt label PAIKAJI, is set to release a new 500ml bottled straight iced coffee in mid-June 2026, using specialty Ethiopian beans with notes of blueberry, apple, cinnamon, and Darjeeling.
Atlus has confirmed a February 18, 2027 worldwide release date for Persona 4 Revival, the full remake of the beloved RPG, alongside the reveal of a new mainline entry, Persona 6, as the series surpasses 30 million copies sold worldwide.
Starting June 10, PIZZA-LA is offering a limited Sumikko Gurashi Special Pack featuring original ninja-themed ceramic rice bowls and sticker sheets nationwide, available while supplies last.
Eikoh's original mini figure series featuring SNS sensation Puppet Sunsun is now on sale at Seria and select 100-yen shops, priced at 110 yen per figure.
The evolved natural skincare brand QUON deep by Nara-based cosmetics maker Crecos is adding a new milk cleansing product to its lineup, set to go on sale on June 29, 2026.
ROPÉ PICNIC has released its first collection featuring the brand's beloved dog icon character, with 5 French chic apparel and accessory items now available at stores nationwide and online.
The Royal Mint has released a new commemorative coin set celebrating the 50th anniversary of Aardman Animations, featuring beloved characters including Wallace & Gromit, Shaun the Sheep, and Morph.
A limited-edition Licca doll dressed as Amu Hinamori from Shugo Chara! is now accepting pre-orders on AMNIBUS, the online shop for original anime and manga character goods.
KDcolle (KADOKAWA Collection) has opened pre-orders for a new non-scale figure of Lina Inverse from Slayers, based on the original novel illustrations by Araizumi Rui. Pre-orders close on August 5, 2026, with delivery planned for February 2027.
A lineup of Star Detective PreCure! items featuring original artwork of Cure Answer and Cure Mystic — including acrylic stands, T-shirts, pass cases, and cushion covers — will go on advance sale at select stores in late July 2026.
The popular -196 Sugar-Free Double Pineapple canned cocktail is back for a limited nationwide run starting August 4, 2026, offering juicy pineapple flavor with a clean, sugar-free finish.
A tropical-flavored addition to Suntory's All Free Sparkling lineup — combining pineapple, mango, and mint — goes on sale nationwide from August 4, 2026 for a limited time.
Three sets featuring the popular goods brand SWIMMER's designs are coming to the iNSPiC PV-223 mini photo printer, launching in early August 2026.
The 4th installment of Ken Elephant's Tezuka Osamu Characters Sofvi Collection launches on June 10, 2026, featuring Hosuke Sharaku from The Three-Eyed One and Unico, each accompanied by a special trading card and an exclusive acrylic keychain for purchases at official stores.
A new limited-edition beer from The Premium Malt's lineup is arriving in Japan on August 4, 2026, featuring a layered aroma of citrus and white wine, inspired by the concept of unhurried personal time.
CASETiFY and Maison Kitsuné have launched their 2026 Spring/Summer collaboration, bringing fox-themed phone cases and tech accessories that blend French and Japanese style influences.
Nissin Cisco's beloved Coconut Sable biscuit brand is releasing a limited-edition Melon Pan Flavor in collaboration with popular puppet animation series Puppet Sunsun, arriving at convenience stores from June 22, 2026.
GYPSO, a gluten-free rice flour chiffon cake shop in Moriyama, Shiga, is rolling out three summer-exclusive drinks — Coffee Jelly Float, Affogato, and Organic Lemon Squash — along with seasonal chiffon cake flavors, starting June 1, 2026.
KACHIKA has released new rain shoes for the rainy season that combine waterproof functionality with a minimal, sneaker-like design — featuring a cushioned insole, built-in deodorizing technology, and a high-grip anti-slip sole.
Choushinsho Kinokuniya Kyomachiya's popular seasonal ALL-domestic Miyazaki Mango Jam is back for another year, made with only Miyazaki mango and Hokkaido beet sugar. Limited-quantity sales begin June 8, 2026.
Kinokuniya's early summer wagashi lineup, the "Waryomi" (和涼味) collection, is now on sale. This year's selection features three newly added items — warabimochi, kokuto warabimochi, and mame kanten — alongside returning favorites.
Daiki Kogyo is releasing a 1/5 scale figure of "Nurse? Titania" from the mobile strategy RPG Last Origin in October 2026, available in a standard version and a glossy "Luminous skin ver."
Japanese menswear brand MEN'S BIGI is releasing an aloha shirt collection on June 13, 2026, featuring revived archive prints originally hand-drawn in the 1980s and 90s, crafted in a rayon-linen blend.
Okamura's new task chair MUKU, co-developed with Foster + Partners Industrial Design, made its debut at NeoCon 2026 in Chicago on June 8, 2026, with a November release planned.
Prada Beauty is set to release the Prada Paradoxe Hand Triple Care Hand Cream on July 3, 2026, bringing the multifaceted Paradoxe fragrance to fingertips with a luxurious skincare formula featuring shea butter, iris extract, biotin, and niacinamide.
bonjour records is releasing a collection of five official T-shirts featuring classic cover art from Scottish rock band Primal Scream. Pre-orders open on June 12, 2026, with the T-shirts going on sale on June 27, 2026.
Tokyo specialty coffee chain Sarutahiko Coffee celebrates its 15th anniversary on June 8, 2026, with new cup designs, an updated menu, an anniversary blend, and limited-edition merchandise.
Two new vegetable-packed sandwiches are arriving at Seven-Eleven Japan stores — the light and satisfying "Pan DE Salad Crispy Vegetable Caesar Sauce" from June 9 and the classic "Tomato and Colorful Mix" from June 10.
To mark Wagashi Day on June 16, 7-Eleven Japan is releasing five sweets centered on a "cool" theme, with the new Purumochi Mizumanjū rolling out from June 9.
Seven-Eleven Japan is rolling out a new addition to its Seven Premium udon lineup — tororo kombu (shredded kelp) and ume (pickled plum) udon — featuring a light Japanese-style dashi broth at just 218 kcal per serving and priced at ¥158.
An online lottery featuring newly illustrated Jujutsu Kaisen 5th anniversary character goods — including acrylic stands, keychains, and can badges — is now available on Marukuji through June 28, 2026.
A palm-sized kanji book featuring over 200 Japanese compound words across 7 themes, written entirely in English — making it an ideal souvenir or gift for anyone curious about Japanese language and culture.
Hotel New Otani Makuhari's Rilakkuma collaboration sweets buffet, running through June 30, 2026, now includes a new anniversary cake plate option — a great choice for celebrating birthdays and special occasions with a personalized touch.
The City Bakery, the New York-born bakery chain with locations across Japan, is launching two new iced cookie shakes on June 18 — the CB Cookie Shake Espresso Cream and CB Cookie Shake Masala Chai Oatmeal — along with a limited-edition Chocolate Mint marshmallow.
Original Print.jp has added three new styles of acrylic bangs clips to its lineup — circle, rectangle, and free-form — featuring full-color custom printing, available from a single piece starting at ¥319.
A limited-edition nail collection from the first-ever collaboration between artist Ado Mizumori and Cosmé de Beauté launches on June 22, bringing retro kawaii designs across three nail brands — Jelme One, Jelme Petaly, and Genish Manicure.
A 1/6 scale pre-painted figure of Sabotaging Gal Risa Aizawa from Bfull FOTS JAPAN is now available for pre-order, with the reservation period running from June 5 to August 18, 2026.
Four limited-time peach desserts featuring juicy white peach and Hokkaido soft serve ice cream are available at Bikkuri Donkey restaurants starting June 10, 2026, including a newly refreshed peach sauce with enhanced fruit texture.
Korean café and donut brand BONTEMPS is rolling out 20 new drinks on June 12, including frappés, smoothies, and sodas in flavors such as matcha, earl grey, strawberry, and mango.
cloenc, a ladies' brand from World Group, has opened a special feature page dedicated to its Rashguard 2026 summer collection, featuring functional designs with cooling, UV protection, and breathability for versatile warm-weather wear.
Dole Japan has added a new extra-large red dragon fruit to its lineup. Called Dole Kaiju Dragon, the Vietnam-grown fruit is about twice the size of a typical Dole dragon fruit and is now rolling out at supermarkets across Japan.
FamilyMart's original apparel brand CONVENIENCE WEAR is launching its first cotton-linen collection on June 5, 2026, featuring shirts, easy pants, and a shirt coat that can be worn as a coordinated set for under ¥6,000 tax-included.
A special footwear collection inspired by the art of pop art icon Keith Haring has arrived in Japan. The FitFlop x Keith Haring collection went on sale on June 4, 2026, blending Haring's bold, graphic imagery with FitFlop's biomechanics-based comfort technology.
A new Digital Figure Box featuring animated digital figures of Momo and Okarun from the TV anime Dandadan is now available for pre-order, with a release scheduled for late June 2026.
Fukuoka-based creative confectionery brand Harapecolab is launching "Mineral Ice," a new summer treat that scatters colorful kohakuto candy fragments inside creamy milk ice and lemon sherbet cups. Pre-orders opened June 5, 2026, with shipping beginning June 19.
A plastic kit of Rookie Ranger Rebecca Hill from Isekai Travel Notebook by PR-Production is now available for pre-order at amiami, with an October 2026 release. An Expansion Pack 02 Rest Time A is also offered as a companion set.
Starting June 27, 2026, the Chara Fuku Kuji "Josemaru Onigiri Waguwagu Pati" featuring guaranteed-win limited items—including a BIG plush, pouches, and keychains—goes on sale at hobby shops and bookstores across Japan.
Korean makeup artist brand JUNGSAEMMOOL is releasing two Japan-exclusive, Qoo10-limited special sets to coincide with the Qoo10 Mega Sale, available in limited quantities from May 29.
Three new pop-cute smartphone wallpapers featuring Konbi-chan, the mascot character of Combeez Inc., are now available for free download starting June 4, 2026.
marcs STORE is celebrating the finale of Miffy's 70th anniversary year with four special campaign benefits, including limited edition sets, bulk purchase discount coupons, a free original clear file, and free shipping on selected items.
Collaboration flower gifts featuring Oshi no Ko character illustrations from the 47 Prefectures project will go on sale starting July 19 at a Karuizawa flower market event, with subsequent sales at multiple locations in Nagano.
Specialty coffee company PHILOCOFFEA has opened a new central kitchen at its Funabashi headquarters and is expanding its gluten-free baked goods lineup starting June 5, 2026.
Starting June 6, 2026, Sagara Koumare Onsen Hall in Makinohara, Shizuoka will offer a new original dessert called "Koumare Purin," a smooth and fragrant pudding made with premium sencha powder from Morioki Farm, developed by a Kakegawa Grand Hotel patissier.
Two new shades — Dark Gray and Light Blue — have been added to Sanwa Supply's popular slim Bluetooth mouse lineup, now available through the Sanwa Direct online store at ¥2,073 (excl. tax) each.
The SATTO compact umbrella series, known for its patented shape-memory film that tidies the canopy in about one second, has released a 2026 model weighing just 248g — 52g lighter than before — alongside a redesigned full-coverage absorbent microfiber storage bag.
The popular Korean SNS character snackanimals is arriving as arcade prize merchandise for the first time, rolling out at amusement facilities nationwide and through online crane game platforms from June 12, 2026.
A radiative cooling parasol that dissipates heat into space is now accepting pre-orders ahead of its official June 11 launch, delivering an 80% heat shielding rate alongside 99.99% light blocking.
studio CLIP is teaming up with Pokkoshi, the quirky yet adorable creatures from a miniature world, for the brand's first collaboration with a plush toy artist's character design. A lineup of 40 items goes on sale from June 11, 2026.
PATISSERIE TOOTH TOOTH, a Kobe-based pastry shop, is releasing TOO POP ICE — a set of canelé-shaped ice cream bars in five cake-inspired flavors — exclusively through its online shop starting June 4, 2026.
A new lineup of merchandise inspired by the TV anime The Warrior Princess and the Barbaric King is now available for order on the online shop "THE Chara," with orders open through June 18, 2026.
New merchandise inspired by Hagrid's iconic pink birthday cake from Harry Potter and the Philosopher's Stone goes on sale on June 8, 2026, along with a miniature birthday cake at the Frog Cafe from July 18.
Yamazaki Jitsugyo has launched several new additions to its Tower series, ranging from a swimwear changing sheet that doubles as a wet swimwear pouch to a Tritan funnel for soup jars, mill storage holders, a PC rotation table, and a coaster with a built-in smartphone stand.
Panasonic Cycle Tech and BEAMS are releasing two special commemorative models — the BP02 LIMITED and BP01/EZ LIMITED — as the third installment of their collaborative e-bike series.
BRUNO is set to release a cordless 2-in-1 kitchen appliance combining a shaved ice maker and a juicer in late June 2026, priced at 6,380 yen.
COGUMADE BIKE, the pedal-convertible kick bike for children aged 2 to 6, is adding a new pink color to its lineup on June 13, 2026, available through online retailers.
Three new full color T-shirts inspired by the anime Demon Slayer: Kimetsu no Yaiba are set for release in early September 2026, each showcasing iconic battle scenes between fan-favorite characters.
Lifestyle store Dessin is releasing its first collaboration collection with Gachapin & Mukku, featuring T-shirts for women, men, and kids in a triple collab with RUSSELL ATHLETIC, plus two bag styles, available from June 5 at stores nationwide and the official online store.
Final Fantasy VII Rebirth arrives on Nintendo Switch 2, Xbox Series X|S, and Windows, bringing Cloud and his companions' sweeping adventure to new platforms. A 20% early purchase discount on the digital version runs through June 10.
Two limited-time dessert items featuring Fruta Fruta's Açaí and Pitaya (Red Dragon Fruit) are now available at Doutor Coffee Farm and Doutor Coffee shops through early September 2026.
A new line of four merchandise items from the TV anime "Hana-Kimi: For You in Full Blossom" is now available on ANIGA-TER, featuring embroidered jerseys, FLOWERiUM bottles, room mists, and acrylic rings.
Two new products inspired by the Beauxbatons Academy of Magic uniform from Harry Potter and the Goblet of Fire are set to go on sale at Harry Potter – Mahou Dokoro stores across Japan and online starting Friday, June 5, 2026.
Hotel Indigo Karuizawa's all-day dining KAGARIBI has refreshed its showcase lineup with new pastry creations by Chef Koji Tachikake, each inspired by flowers found in the Karuizawa area.
Kanzashiya Wargo's new Hana-goromo Ippon Kanzashi evokes a single flower graced with morning dew, combining matte acrylic petals with a brass hoop and shimmering pearl chain drops. Available in four soft garden-inspired colors from June 5, 2026.
The sweets shop Les Choux, nestled in the seaside town of Nishi-Kamakura, is launching two seasonal treats for early summer — a tropical mango and passion fruit glass dessert and a limited-edition Father's Day cream puff.
Japanese lifestyle brand mifull has unveiled its "Summer Color Drop" series — a summer-themed collection of bath, skin, and body care products featuring whimsical soda-inspired scents and charming retro-style packaging.
Japanese lifestyle cosmetics brand mifull has released the "Summer Color Drop" collection, featuring cooling bath powder, sheet masks, a sparkling hand soap, a cooling roll-on, and hot eye masks — all themed around nostalgic summer memories.
MOTTERU has released two upgraded IP68-rated waterproof phone cases for summer activities — one that floats on water and one that glows in the dark. Both went on sale on June 4.
Kyoto's vegan cafe mumokuteki cafe KYOTO has added two new matcha sweets to its permanent lineup — Matcha Tiramisu and Matcha Tiramisu Parfait — both fully vegan and gluten-free, available from June 2026.
Provision, a members-only subscription-based French restaurant near Tokyo Midtown in Roppongi, has released its June monthly menu featuring six new dishes that celebrate the flavors of early summer.
The ZEELE AIR (ゼーレエアー) is a new air frame family camping tent that delivers exceptional ceiling height and a full-mesh open design. Priced at ¥149,000 (tax included), both the first and second lots have already sold out since going on sale May 31, 2026.
The Suncut® Weightless UV Essence, launched nationwide in February 2026 by Kose Cosmeport, has received top recognition from three major beauty media outlets, with cumulative shipments now exceeding 500,000 units.
Japanese fashion brand Tika has unveiled its 2026 yukata collection with Kanano Senritsu as muse, highlighting the beginner-friendly 2WAY Onepiece Yukata and the romantic SWEET Series.
Starting June 4, 2026, arflex Japan kicks off a year-long 55th anniversary celebration for its iconic Marenco sofa, featuring limited stamp-color covers, an exclusive anniversary cushion, and 55 archive fabric options.
Azumino Cha Kochouan's in-store Japanese cafe "Chamu" is rolling out a summer-limited lineup of parfaits and desserts, including a new Choco Mint Parfait alongside beloved returning seasonal favorites.
BASE FOOD's BASE Pound Cake series expands with its second flavor — a caramel pound cake featuring walnut paste, delivering 33 essential daily nutrients in just 187 kcal per bag.
Starting the week of June 15, 2026, five Calbee snack products including Sapporo Potato, Saya Endo, Takoyaki Tei, and Vege Tabel will feature limited-edition summer festival packaging to mark National Snack Day on June 21.
From June 16 to September 30, 2026, the cafe "Bean there, UMEDA" at Canopy by Hilton Osaka Umeda is adding a summer-limited butter sandwich flavor — "Strawberry × Passion Fruit" — to its ongoing collaboration with popular Osaka patisserie Seiichiro, Nishizono. A frozen takeout option is also available for the new flavor.
Doremo LeTAO in Chitose has released COOORN, a new pastry filled with sweet Hokkaido corn and three types of cheese, wrapped in a chewy gluten-free special dough for a crispy, stretchy, and kernel-popping experience.
The Dragon Quest Plastic Model Kit Series is expanding with the Killing Machine. Pre-orders are now open at Amiami, with a planned release in September 2026.
A new lineup of goods from Sanrio's FRAGARIAMEMORIES has been announced, featuring badge collections, shaka shaka acrylic keyholders, card cases, and hair clips. Pre-orders are now open at Animate stores and online retailers.
The 6th edition of the popular Fukumame Kuji whisky lottery, limited to 466 tickets, went on sale on June 2, 2026. The top prize is The Yamazaki 18 Year Old Single Malt Whisky, with Hakushu 18 Year Old Single Malt Whisky also featured in the lineup, priced at 6,980 yen per ticket including tax and free shipping.
Prime 1 Studio's Real Elite Master Line is releasing a 1/3 scale statue of Aloy dressed in the Carja Shadow outfit from Horizon Forbidden West. Pre-orders opened on June 3, with a release window of October 2027 to January 2028.
A new series called KOKON SHODAI has been launched, connecting the 400-year-old Shodai-yaki pottery tradition of Kumamoto with regional food culture and everyday life.
A survey found that while 70.7% of people in Japan take some form of UV protection, only 26.1% use sunglasses. Japanese eyewear chain Megane Ichiba is rolling out a wide-ranging initiative called the "One Hundred Million Sunglasses Plan" to normalize sunglasses as an everyday health habit.
The Philips i9000 Prestige Ultra XP9406/40 launches on June 3, 2026, becoming the first model in the series to include a 3-in-1 facial care brush and body groomer attachment alongside the flagship rotary shaver.
Two new card collections inspired by Puella Magi Madoka Magica are now available for pre-order — the metallic-shine Neon Collection and the frosted-glass-effect Glassy Collection, both planned for release in mid-August 2026.
To celebrate its third anniversary on June 21, 2026, The Ritz-Carlton, Fukuoka is hosting two exclusive dining events and releasing a limited-edition Arita porcelain tumbler crafted in Kyushu's traditional style.
Royce' is releasing a new lineup of summer sweets from June 3, 2026, including a six-piece fruit jelly assortment and a mixed set of jellies and baked goods, ideal for mid-summer gifts. A free shipping campaign is also running through August 5.
June's birthstone is pearl, a gemstone symbolizing protection, beauty, and health. SWATi BATH PEARL is launching a special Pearl Selection for the season, ideal as a birthday gift or June bride celebration.
Two character-themed eau de parfum based on the TV anime "The Red Ranger Becomes an Adventurer in Another World" are now available, with scent compositions designed to evoke each character's personality.
The seasonal Lemon Cake from Toshi Yoroizuka — a soft, moist sponge with a tangy-sweet lemon flavor and crunchy icing — is back at all three store locations from June 26.
TROPICAL GIN Sanka, a craft gin crafted with seven natural botanicals including passion fruit, mango, and pineapple, is now available via lottery through the online sake shop KURAND. Entries are open from June 3, 2026.
Yamazaki Jitsugyo has released a new lineup of practical home goods, featuring a foldable 2-tier indoor laundry rack, a lunch bag with a built-in smartphone holder, a lightweight 20L trash can, and water wiper squeegees in three sizes.
Kotobukiya's OSHI WORKS line adds Anzu Mazaki from Yu-Gi-Oh! Duel Monsters as a 1/7 scale finished figure, priced at 8,800 yen and scheduled for a November 2026 release.
A mug and a hologram pin badge 2-piece set featuring Alma from the TV anime Alma-chan wa Kazoku ni Naritai are now available to order through the Kyara ON! online shop.
Kotobukiya's OSHI WORKS line expands with completed figures of Maomao and Jinshi from The Apothecary Diaries TV anime, currently available for pre-order at AmiAmi.
Nagoya-based confectionery shop Benzaiten has launched a Coconut Warabimochi, a new take on the traditional treat created using the steaming-and-kneading technique of uiro, the classic Nagoya sweet.
Starting June 1, Buttery and Buttery Cafe in Nagoya are offering a seasonal Mango Mille Crepe made with French AOP fermented butter and rich mango, available in limited quantities daily.
Hamee's "Sma-Hie Premium" peel-and-stick smartphone cooling sheets are now available in four Chiikawa (Nanka Chiisakute Kawaii Yatsu) designs, on sale from June 2, 2026 at Hamee's official online store and select retailers.
A new wave of merchandise for the TV anime Classroom of the Elite is now available for pre-order on CharaON!, featuring T-shirts, character rubber mats, B2 tapestries, acrylic character stands, and clear files.
Three new merchandise items from the TV anime "Clevatess: The King of Devil Beasts, the Baby and the Brave of the Undead" are now available for pre-order on the online shop "Kyara ON!," including a stoneware mug, a hologram can badge 2-piece set, and a die-cut sticker.
A sticker version of the popular Neon Collection from Demon Slayer has been unveiled, featuring hologram-finished rare cards and a wide lineup in a portable size, scheduled for release in mid-August 2026.
Two limited-time Japanese-Western fusion sweets — a black sugar syrup tiramisu cake and a chunky red bean paste double choux cream — are coming to Fujiya Patisseries across Japan from June 12, 2026, to mark Fujiya Milky's 75th anniversary and Wagashi Day on June 16.
Volume 13 of Gals Can't Be Kind to Otaku!? arrives on June 19, and Melonbooks is offering an exclusive set that includes a drawn-down illustration "Nakayoshi Acrylic Figure Swimsuit ver."
GIGABYTE has added two new overclocked graphics cards to its lineup — the flagship GeForce RTX 5090 model featuring the WINDFORCE HYPERBURST cooling system, and a Radeon RX 9070 GRE model with triple-fan WINDFORCE cooling — both now available in Japan through CFD Sales.
A new lineup of Girls Band Cry merchandise, including T-shirts, character rubber mats, B2 tapestries, acrylic character stands, acrylic coasters, prism visual collections, and die-cut stickers, is now available for order through the CharaON online shop.
Seven types of merchandise from the TV animation "Go For It, Nakamura-kun!!" are now available for pre-order on AMNIBUS, including trading acrylic door plate style charms, glitter badges, illustration cards, a flip clock, a desk mat, acrylic stands, and a card case set.
To mark the release of GOAT Summer 2026 — the 4th issue of Shogakukan's literary magazine "GOAT," which has surpassed 570,000 cumulative copies — acrylic stands featuring the beloved mascot Goat-kun are now available from June 1 at LIFETUNES MALL, with a special hot spring version sold at a collaboration venue.
The Asia-based brand HERE has unveiled its latest blind box figure series, KiliKili Dreamy Source Code, featuring near-future cyberpunk-styled girls. Pre-orders opened on June 1st via the official online store, Rakuten, and Amazon.
A new Elysia 1/7 scale figure from the game Honkai Impact 3rd is now available for pre-order, featuring pearl-luster pink ribbons, a clear train, and glittering accents throughout.
The popular SALIDA YL7R home office chair by Itoki is now available in a new grey colorway, with grey unified across the upholstery, frame, and casters for a seamless look in home interiors.
A refreshing summer donut lineup is arriving at JACK IN THE DONUTS nationwide, with three lemon varieties from June 10 and three banana varieties from July 22, available at all 34 locations while supplies last.
A new blood orange marmalade crafted entirely from Japanese domestic ingredients — including the rare "Moro" variety blood orange, Hokkaido-grown beet sugar, and domestic lemon juice — is now on sale at Choshinjo Kinokuniya Kyomachiya.
Otaru Western Confectionery LeTAO's official online shop is releasing four new summer sweets starting June 2, 2026, including melon-infused desserts and a tropical fruit tart crafted with Hokkaido ingredients.
Under Armour and French fashion house Marine Serre have announced a collaboration collection rooted in the concept of the base layer, with a limited release kicking off on June 5 at Marine Serre's official online store and select boutiques.
A summer 2026 collection brings together iconic Japanese anime characters and Marugame Uchiwa — a nationally designated traditional craft from Kagawa Prefecture with roots tracing back to the Edo period. Pre-orders opened on June 1, 2026.
MAXZEN has released the MGM27IC05-Q240, a 27-inch gaming monitor featuring a 240Hz refresh rate and Fast IPS panel, aimed at esports players who need smooth, high-speed visuals for FPS and fighting games.
Meidi-Ya, the 140-year-old specialty grocer, has partnered with Onward Group's Yamato to release its first-ever card-style gift catalog, offering premium imported foods, wine, kitchen goods, and tableware across four price tiers starting at ¥4,400.
Moleskine is releasing a limited collection inspired by Alice's Adventures in Wonderland, featuring original John Tenniel illustrations across notebooks, diaries, and accessories. Available from June 3, 2026.
Thick acrylic stands featuring seven beloved Monogatari Series characters are now open for pre-order at the anime merchandise online store charaON!
A MYAKU-MYAKU-themed emerald green stationery can packed with six stationery items goes on sale June 3. Online pre-orders have already sold out, making bookstores the last chance to pick one up.
Nakamuraya's limited-edition summer dorayaki features a refreshing lemon bean paste layered with Hokkaido azuki, available chilled from June 1 through August 31, 2026.
The online store CharaON! has opened orders for new merchandise from the TV anime "Playing Death Games to Put Food on the Table," including a B2 tapestry, character rubber mats, and clear files featuring the character Yuki.
PowerColor's new Radeon RX 9070 GRE graphics card features a triple-fan cooling system, AMD RDNA 4 compute units, AMD FSR4 AI upscaling, and 12GB of GDDR6 VRAM, with sales starting June 2, 2026 at 11:00 AM.
Two new acrylic figure lines from the Rascal Does Not Dream anime series are now available for order at the CharaON! online store, featuring Mai Sakurajima and other characters in various versions.
SALTRA, the salt-focused sweets brand exclusive to the Hanshin Umeda Main Store, has released a new 16-piece box of its best-selling Caramel Sand Cookies, available from June 1, 2026.
Eigashima Shuzo has relaunched its flagship Single Malt Akashi with a revised blend incorporating multiple sherry cask expressions and a refreshed deep-green label, available from June 1, 2026.
Furniture and interior retailer Tansu no Gen has released a new arch-shaped full-body mirror featuring a soft curved design, 3-way installation options, and a slim aluminum frame to complement a wide range of interior styles.
A new lineup of merchandise for the TV anime "There's No Freaking Way I'll Be Your Lover! Unless..." is now available for order, featuring T-shirts, acrylic dioramas, a 5-piece can badge set, and die-cut stickers showcasing the main characters.
The 4th installment of the ZIYULI plush mascot series from the popular brand HERE, "Cloudland Dreams," is now available for pre-order, featuring 7 cloud-themed designs in a blind box format.
Tokyo bakery Comme'N is rolling out a collection of early summer new products on June 1, including strawberry bread, a houjicha petit toeu, a coffee jelly affogato, and a seasonal gluten-free rice flour chiffon cake.
A chibi-style deformed figure of Elysia from Honkai Impact 3rd is now available for pre-order through the Myethos Japan online store. Priced at 7,480 yen (tax included), pre-orders run through July 31, 2026.
The second entry in Mampei Hotel's cookie sandwich series, featuring a lemony butter cream filling and charming Karuizawa-inspired packaging, is now available at the hotel shop and online.
Suntory's long-selling -196 brand is adding Ruby Grapefruit as a permanent lineup item. The new canned chuhai hits shelves nationwide on July 28, 2026, in both 350ml and 500ml sizes.
The 130th edition of Tachibana E-Shuhan's "Goka Whisky Mikuji" whisky lottery went on sale June 1, 2026, with The Yamazaki 18 Years Old Single Malt Whisky as the top prize. The limited run is capped at 466 tickets priced at 3,980 yen (plus shipping).
A limited-edition "Croissant Taiyaki Purin" — filled with vanilla bean custard cream and caramel sauce inside a crispy croissant shell — will go on sale at Tsukiji Gindaco taiyaki-handling stores nationwide starting June 8, 2026.
The grand prize illustration from the Hatsune Miku × Good Smile Illustration Contest is becoming a 1/7 scale figure scheduled for July 2027, with pre-orders now open at HobbySearch. The Hatsune Miku with SOLWA (Slice of Life with Anime) collaboration figure is also accepting re-orders.
Kenbishi Shuzo is launching a 300ml bottle of its flagship Gokujo Kuromatsu Kenbishi sake, marking the brand's first new product in 13 years. Shipping begins June 1, 2026.
Following a response that far exceeded initial expectations, Kuzefuku Shouten's Black Sugar Milk Coffee Base is now being produced at roughly three times the original pace, while the brand also spotlights its wider lineup of mix-with-milk products for June's Milk Month.
LIFEEAR's Nova wired earphones — featuring a swappable face plate system and seven color options tied to fan culture — have gone on sale at four major Yodobashi Camera stores across Japan.
Re:EDIT Wellness has launched the Aqua Cool UV series — a line of multi-functional, land-and-water-compatible UV-protective activewear for adult women. The collection topped the swimwear real-time ranking on Rakuten Ichiba on its first day of sale.
Accessory brand "uncreated" is set to go on sale from June 1, 2026, born from a collaboration between Uchida Kogeisho, a four-generation acrylic workshop in Ogawa-machi, Saitama, and Osaka-based product designer Kairi Eguchi.
Osaka-based metal manufacturer Ikuno Kinzoku is rebranding its palm-sized tin can line from "Caran Coron" to "coron," celebrating with a second creator collaboration series featuring 28 artists and 66 designs at Art Osaka 2026.
Three new models of the BOTTLE in BOTTLE insulated pet bottle holder are set to go on sale in June 2026, featuring a wider inner diameter for square bottle compatibility and a redesigned triple-screw mechanism for smoother opening and closing.
BANACO, a Korean lifestyle brand known for its vibrant color palette, is bringing its BREEZE UV UMBRELLA to Japan on June 10, 2026. The folding umbrella offers 99% UV shielding and water resistance, available in four bold stripe-patterned colors.
Starting June 4, 2026, dari K Marunouchi Oazo is offering a limited-time summer shaved ice made with cashew milk ice and warm cacao that instantly hardens on contact, creating a uniquely crispy texture experience.
Women's fashion brand emmi has teamed up with footwear brand SHAKA to release the KHAZANA THONG EX for emmi, a thong sandal adorned with enamel flower accents. Online pre-orders open May 28, with in-store release set for June 4.
Felissimo's cat-lover community "Neko-bu" has launched two new accessories where cat owners can place their pet's fur inside — a slide keychain with illustrations by manga artist Yamano Rinrin, and a nuance-color rocket pendant.
FRANÇAIS Omotesando Flagship Store is releasing the Françis Panier Milk Tea Noble, a weekday-only seasonal treat available from June 1 through August 31, 2026, to mark the store's 8th anniversary.
Ginza Cozy Corner is releasing five limited-edition collaboration sweets with ADERIA Retro, featuring retro-cute designs including a Zoo Mate design tin and a pair set limited BOX, available from June 5, 2026.
Green Parks has launched a five-piece "Rainy Day Fashion Series" featuring water-repellent, quick-dry, and cool-touch properties, available at stores nationwide and the STRIPE CLUB web store from late May 2026.
HARIO's Taiwan-developed Alpha Dripper Tritan, which sold out during its limited debut at SCAJ, is now officially available in Japan. A ceramic version is also launching exclusively through the HARIO official online shop.
Keiyo Engineering has released the Haru Print (ハルプリ), a compact digital camera that lets you take photos and print them as glossy stickers on the spot — no ink required.
Starting June 1, 2026, I'm LILY at JR Hakata City Amu Plaza Hakata will release a new limited-edition treat — the Chocolat Sandwich Cookie Salty Lemon & Butter, featuring Setouchi lemon, snow salt, and fermented butter.
innisfree is launching 4 exclusive limited skincare sets on Qoo10's official store for the Mega Sale starting at 5:00 PM on May 29. Prices drop to up to 56% off the regular price when shop coupons are combined.
New Chimarinzu mini plushies based on Jujutsu Kaisen — including a "The Culling Game" series and three 5th-anniversary lineups — are scheduled for release at anime and hobby shops across Japan in September 2026.
A new wave of Nyankoroz palm-sized plush figures based on TV anime Jujutsu Kaisen is set for release at anime and hobby shops across Japan in September 2026, featuring characters from the "Culling Game" arc and three 5th anniversary series.
A new cookbook featuring 50 seasonal shaved ice recipes from the beloved Tokyo shop "Azuki to Koori" arrives on June 4, 2026, sharing the patisserie techniques behind its ingredient-driven kakigori.
KDcolle (KADOKAWA Collection) has opened pre-orders for non-scale figures of Rin Hoshizora, Maki Nishikino, and Hanayo Koizumi from Love Live! in their "Bokutachi wa Hitotsu no Hikari" costumes. Pre-orders are available exclusively at Kadost, Amiami, and Gamers from May 28, 2026.
A new Lucky Star collaboration mini figurine collection by U-TREASURE recreates the iconic opening dance from "Motteke! Sailor Fuku" in approximately 2 cm figures crafted in 18K gold or silver 925 with yellow gold coating. Pre-orders are open from May 28 to July 10, 2026.
Starting June 1, 2026, MICASADECO & CAFE and MICASADECO THE PARK are introducing two new seasonal pancakes and limited-edition drinks to celebrate the flavors of summer.
A limited-edition FigurArts ZERO figure of Monkey D. Luffy in Gear 5, modeled after Shinjuku Marui Main Building, will be sold exclusively at ONE PIECE BASE SHOP in Shinjuku. Priced at ¥11,000, it features a vignette-style base depicting the Shinjuku cityscape.
Starting June 1, 2026, PABLO's Shinsaibashi flagship store will offer three limited-edition shaved ice creations featuring the shop's signature cheese condensed milk syrup, crush brisée pie crust, and cheese milk foam.
Panasonic Cycle Tech will begin accepting orders for the FRCD07, a new chromoly frameset in its handcrafted Panasonic Order System (POS) lineup, starting July 2026. Priced from ¥365,000 (tax included), the frameset blends traditional chromoly craftsmanship with modern disc brake standards.
Revlon is releasing the Glimmer Tinted Moisturizer Stick in four shades on June 8, 2026 — a one-handed stick foundation designed to deliver a natural, bare-skin-like finish with light coverage and moisturizing benefits in roughly 15 seconds.
Futaba Co., Ltd.'s foil stamping brand ROKKAKU has announced a new addition to its Japan Famous Landmarks Series — the Miyajima Foil-Stamped Postcards, set to go on sale from June 1, 2026.
Samansa Mos2 is releasing a Disney Collection inspired by the classic animated film Pinocchio on June 4, 2026. The four-item lineup — including embroidered T-shirts, a tote bag, and a face pouch — puts the beloved cat character Figaro at center stage.
SHIKI -HAKONE-, a private villa in Hakone, has adopted Nihon Bed's Silky Pocket mattresses across all guest rooms, blending the space's natural-material design with the artisanal sleeping comfort of Japan's oldest bed manufacturer.
A new limited-edition single malt Scotch whisky from The Macallan, inspired by the rare Phoenix Honey Orchid oolong tea from China's Guangdong Province, goes on sale across Japan on June 2, 2026.
Two new scents — Hypno Flora and Sand & Driftwood — are joining WoodWick's permanent lineup in mid-June, available in Jar M and Hearthwick sizes.
The "Aso Boy!" limited express train marks 15 years of service in June 2026, with a departure ceremony at Kumamoto Station, a new commemorative stamp design, limited on-board merchandise, and a Kumamoto Destination Campaign discount coupon.
Bikkuri Donkey is rolling out two limited-time lemon drinks for summer — the alcoholic Shandy Lemon and the non-alcoholic Donkey Free (Lemon) — available from May 27, 2026.
To mark its 180th anniversary, American writing instrument brand CROSS is releasing "CROSS Closet" in June — a Japan-exclusive line of stylish interchangeable ballpoint pen refills. The debut collection carries a "Travel" theme, with designs inspired by iconic destinations around the world.
Curious George Kitchen at Tokyo Skytree Town Solamachi is holding a "Man in the Yellow Hat Fair" from June 3 to July 21, 2026, with exclusive menu items, new merchandise, and a special in-store announcement.
Daiya Industry's new hooded cooling poncho achieves up to a -15°C temperature difference on the skin simply by wetting and shaking the fabric. Limited to 500 units, it goes on sale June 1, 2026.
Eleven merchandise items for DJMAX RESPECT V are now available to order at the AMNIBUS online store, featuring trading glitter can badges, trading can badges, illustration cards, apparel, and a range of character goods.
To celebrate Dragon Quest's 40th anniversary, Baskin-Robbins Japan is running a limited-time collaboration campaign throughout June 2026, featuring exclusive new flavors, themed desserts, special merchandise, and an in-game collaboration with Dragon Quest X Online.
The Hanshin Umeda Main Store's "Cheese with Honey" concept brand DROOLY is releasing a new summer flavor — a light and refreshing financier with lemon, camembert, and honey — available for a limited time from June 1, 2026.
A new beni-imo (purple sweet potato) tart from EDELWEISS OKINAWA goes on advance sale at Naha Airport's POP UP store from June 1, 2026, ahead of its official August launch.
Perfect Suit FActory is releasing Father's Day neckties featuring beer mug and car motifs. Priced at 3,990 yen (tax excluded), they go on sale from May 29, 2026 at P.S.FA stores nationwide.
A new lineup of Genshin Impact goods featuring Alhaitham and Kaveh goes on sale at Animate stores nationwide and online from June 20, 2026, alongside a limited fair with purchase bonuses.
From June 1, 2026, Hachikian Marutamachi, a long-established poultry restaurant in Kyoto's Sakyo Ward, will offer a summer-limited menu featuring Kamo eggplant, Kyoto duck, and Kyoto red ground chicken across three courses.
Seoul-based luxury makeup brand HERA is hosting a pop-up event at Ginza Mitsukoshi B1F from June 3–9, 2026, giving visitors one of the first chances to experience the new Black Cushion Mesh Powder in person.
HUMAN ROBOT's character Mutant has launched as palm-sized miniature lights through the capsule toy brand Bushicap!, now available at capsule toy corners nationwide from May 28, 2026.
To mark the 40th anniversary of the Dragon Quest series, Kai Corporation has launched two character-themed makeup puffs—the Dragon Quest Slime 3D Puff in three varieties and the Dragon Quest Foundation Puff featuring Haguremetal—now available at drugstores, home centers, and major retailers nationwide.
Korean cosmetics brand milktouch is hosting a limited-time pop-up store at Shibuya LOFT 2F from May 29 to June 11, 2026, featuring the newly released Love Potion Shine Gloss and exclusive online-only items available for in-person purchase.
Four types of Natsume's Book of Friends merchandise featuring newly drawn winter outfit illustrations — including trading acrylic stands, acrylic keychains, mini shikishi art boards, and instant camera-style BIG acrylic keychains — are now available for pre-order at AMNIBUS.
Nenrinya, the Ginza-based baumkuchen specialty shop, is launching its summer-limited "Pistachio-Scented Mount Baum" from June 1 through August 31, 2026, combining rich buttery layers with fragrant roasted pistachio.
Starting June 1, 2026, Nihonbashi Dashi-ba Hanare in Tokyo will introduce 7 new summer-limited menu items, including Octopus and Edamame Takikomi Gohan and Dan Dan Udon, available through August 31.
OUR WACOAL teams up with RHC Ron Herman for their second collaboration, releasing a stylish cup-in camisole that blends refined design details with built-in support—versatile enough to wear alone or layered.
Inspired by Lotte's long-selling Suika Bar ice cream, which marks its 40th anniversary this year, Pasco is releasing a fluffy soufflé cake with a two-tone watermelon design—available for just one month starting June 1, 2026.
A new upcycled gin soda, Re:GIN Mottainai Yuzu Gin Soda, is now on sale in limited quantities at around 360 Aeon, Aeon Style, and Aeon Liquor stores across select regions of Japan.
The second collaboration between RHC Ron Herman and OUR WACOAL delivers a refined cup-in camisole crafted from compact cotton, available in three colors starting June 12.
Nine types of TV anime "Skip and Loafer" merchandise — including trading scene glitter can badges, illustration cards, and acrylic stands — are now open for pre-order at AMNIBUS.
AMNIBUS has started accepting pre-orders for two items based on the TV anime Snowball Earth — a Teaser Visual Tee and an A3 Matte-Finish Poster.
Mr. CHEESECAKE is launching a new café mocha-inspired roll cake on the Roll Cake Day, June 6, 2026, for one day only via its official online store.
The Japanese patisserie Toshi Yoroizuka has introduced a limited-edition pound cake featuring caramel and banana-infused dough paired with brandy-soaked dried banana — also a great pick for Father's Day gifting.
Tokyo-based yakuzen cookie specialty shop tsukihi has unveiled redesigned packaging for two of its signature products, blending traditional Eastern auspicious motifs with a refined, gift-ready aesthetic.
A special eyewear collection marking the 40th anniversary of the Dragon Quest series, "Zoff|DRAGON QUEST," will be released on June 5, 2026, at Zoff stores nationwide and the Zoff official online store in Japan, with pre-orders already open online.
Achi Village in Nagano Prefecture — known for Japan's best starry sky — is set to begin selling a new pet deer jerky product, "ACHI GIBIER," starting June 1, 2026.
A whisky lucky draw available exclusively on Amazon.co.jp has launched with 555 slots from May 27. Each slot delivers one randomly selected Japanese whisky bottle, with the top prize being the rare and highly sought-after Hakushu 18-Year Single Malt Whisky.
The &Green brand has expanded its soil-free plant lineup with Simple Green L, offering 6-inch pot houseplants grown in puffcal — a sponge-like material that replaces soil — making them lightweight, hygienic, and easy to care for indoors.
Aoyama Flower Market is adding "Eau de Toilette Jasmine" to its popular fragrance series on July 3, 2026, completing the world-beloved trio of Rose, Muguet, and Jasmine. A customer preview event is also scheduled for June 15.
A canned beer blending Asahi's beloved "Maruef" lager with its dark "Kuro Nama" in a 1:1 ratio is set to go on sale nationwide on June 9, in limited quantities.
Nozawa Onsen Distillery is releasing BARREL-AGED GIN Small Batch Release 003, the third in their barrel-aged gin series, aged in an American oak barrel that previously held bourbon and maple syrup. Available via lottery sale from May 26, 2026.
Butter Butler's popular summer treat, the Butter Lemon Cake, is back for 2026 with a refined recipe. Made with New Zealand cultured butter and Setouchi lemon peel, it's available from June 1 at stores including NEWoMan Shinjuku, Lumine Shinjuku, and Ecute Edition Shibuya.
The second Cath Kidston × Hello Kitty collaboration collection goes on sale June 5, 2026, featuring 14 items across bags, apparel, accessories, and stationery — including book bags, frill totes, and a first-ever ring notebook and clear file.
A new canned gin soda made from yuzu peel extracts that would normally be discarded after juicing is now available in limited quantities at around 350 Aeon stores across Honshu and Shikoku.
The second entry in the popular Dragon Quest baby picture book series arrives on July 17, 2026, featuring beloved Slimes and a dazzling holographic Golden Slime designed to engage infants aged 0 to 2.
FamilyMart's original apparel brand "Convenience Wear" is releasing a vibrant Mexico-themed summer lineup from May 29, 2026, headlined by the debut of a seamless functional T-shirt built for hot weather.
Hyatt Regency Kyoto is rolling out summer-exclusive offerings across its dining venues, featuring an Italian course inspired by southern Italy, seasonal shaved ice, mango sweets, and cocktails with Japanese-inflected flavors.
To mark the 55th anniversary of Kamen Rider, U-TREASURE is accepting pre-orders for an 18K gold mini-figure of Kamen Rider 2 (Old Version), standing approximately 2.3 cm tall and limited to just 100 pieces worldwide.
To mark the 55th anniversary of Kamen Rider, U-TREASURE is releasing an 18K yellow gold mini figure of Kamen Rider (Old No. 1), approximately 2.4 cm tall and limited to just 100 pieces, with pre-orders open from May 26 to July 24, 2026.
To mark the 55th anniversary of Kamen Rider, U-Treasure is releasing a black-coated Sterling Silver 925 mini figure of the iconic Shocker Fighter (Bone), available for pre-order from May 26 to July 24, 2026.
A 1/7 scale figure of Asanagi Umi from "I Made Friends with the Second Prettiest Girl in My Class" has opened for pre-order through KDcolle (KADOKAWA Collection). Orders close on July 8, 2026, with delivery scheduled for February 2027.
Taniguchi Shoudo, a Kyoto-based Japanese paper goods maker founded in 1925, has announced the Kokon series — a new line of short-panel folding fans crafted from Mino washi with silk printing, available in four nature-inspired designs.
Japanese food select shop Kuzefuku Shoten has launched new chilled sweets made with a rare non-sterilization process, preserving the natural flavors in silky-smooth pudding and jelly across four flavors.
Letra has released "Mexican Handmade Animal Charms," individually crafted by local artisans in Mexico. A WEB SHOP novelty fair is also running, offering a complimentary souvenir charm on purchases of ¥10,000 or more.
Lotte is releasing a new gum product under its long-running Koume brand. Koume Gum features sweet plum soft gum with sour plum gummy pieces inside, going on sale across Japan on June 2, 2026.
A new peach-flavored variety is joining Mercian's popular Cocktail Sparkling Wine range, going on sale nationwide on June 23, 2026.
A limited-edition Millefeuille Saison (Lemon & Earl Grey) is set to go on sale at Mille-Feuille Maison Francais Matsuya Ginza from June 1, 2026, featuring lemon cream and Earl Grey cream sandwiched in crisp French wheat feuilletage.
Two premium pastries supervised by internationally acclaimed ASTERISQUE chef Koichi Izumi arrive at supermarkets from June 1 to July 31, 2026.
MUJI is rolling out a new wooden armless sofa series from May 27, featuring wood spring construction, pocket coil cushions, and interchangeable legs — designed to fit compact modern living spaces.
To celebrate Lawson's 51st anniversary, &nd by rom&nd is releasing a limited "Value Bag" bundling three popular cosmetics at roughly 50% off the regular combined price, available at Lawson stores from June 16, 2026.
From June 1 to June 30, 2026, Nihonbashi Dashiba Honten is offering "Dashi Hiyashiame," a limited-time cold sweet drink that pairs the traditional Kansai summer favorite with the rich umami of freshly shaved premium katsuobushi dashi.
Fuji Boeki has launched the PONY personal chair, a compact yet comfortable low-profile seat featuring an included ottoman, a 360° swivel function, and a wide seat that accommodates cross-legged and sideways sitting.
Premium Karubi, the all-you-can-eat yakiniku chain, is rolling out 11 new summer-limited items—8 seasonal desserts and 3 new gelato flavors—starting June 1, 2026, bringing its total dessert lineup to 28 varieties.
Three hair care items from the popular ReFa LOCK SERIES are arriving in palm-sized mini bottles as a PLAZA-exclusive set, going on sale from June 2, 2026.
ROYCE' is releasing 11 limited-edition treats inspired by France's Brittany region starting June 3, 2026, including salted caramel chocolates, Gâteau Breton, and Guérande salt-infused sweets, available at ROYCE' stores and online.
Abekan Brewery in Shiogama, Miyagi has rebranded its beloved seasonal summer sake, releasing it under the new name "Shiogama Abekan Natsu no Shio" starting May 26, 2026.
Three types of decorative trays made from real kabuki stage costumes worn in the dance piece "Otsue Dojoji" go on sale from June 3, 2026, at the Shochiku Kabukiya Honpo shop in the Kabukiza basement and via the Shochiku online store.
Sisley has introduced "Maison Sisley," its first home collection featuring hand wash, cleansing balm, and body cream inspired by the brand's heritage of nature and fragrance.
SON OF THE CHEESE is dropping its debut golf collection "SON OF THE GOLF" on May 29, developed alongside BEAMS GOLF. Seven pieces capture the relaxed, American-casual Florida golf culture that defines the brand.
Starting June 1, 2026, Takagi Coffee is releasing two summer-limited items — the original "Natsu Zora Blend" and a slow-extracted "Cold Brew" — at select stores and its online shop, both priced at 594 yen (tax included).
For summer 2026, Teva is presenting colorful options across five popular sandal models — the Hurricane XLT3, Tirra Sport, Hydratrek Sandal, Original Universal Slim, and Aventrail — with choices ranging from vivid neons to soft pastels.
Starting June 9, a limited-edition bottled coffee combining vanilla syrup and Okinawa sea salt joins the WONDA Morning Americano lineup, available nationwide through August.
The square salt dorayaki specialty shop "Yunoshio" in Kaike Onsen, Yonago, Tottori, has launched a limited-time Shio Lemon Honey Dorayaki, combining Hiroshima lemon, locally sourced honey, and homemade sea salt.
HOCUS POCUS donut laboratory in Tokyo is rolling out its June lineup, led by the eat-in-only "Mochi Peach" — a chilled, stretchy donut paired with juicy peach and butter cream whip that must be savored on the spot.
IKEA stores across Japan will offer a summer limited menu from June 4 to August 31, 2026, featuring new dishes such as Chicken Leg with Special Ginger Sauce, Salsa & Chips, and Salmon Fillet with Yangnyeom Cheese Sauce.
After a nine-year hiatus, IKEA is releasing IKEA PS 2026, the 10th edition of its storied IKEA PS series. The collection brings 44 new products to Japan starting May 28, 2026, built around the theme of "playful functionality."
Swiss chocolate brand Lindt is releasing a seasonal melon frozen drink featuring Ibaraki Quincy melon and white chocolate, available at Lindt boutiques and cafés across Japan from June 1 to July 31, 2026.
The beloved Lisa Larson cat stuffed animal trio — Salt (white), Pepper (gray), and Cinnamon (brown) — is expanding with two new sizes. The M size is big enough for a full hug, while the palm-sized Mascot is designed for everyday carry. The classic S size has also been renewed with even softer fur.
To mark the 45th anniversary of Meito Custard Pudding, Kyodo Nyugyo is releasing a limited-time special package featuring Sanrio's beloved character Pompompurin, who has topped the Sanrio Character Grand Prix in both 2025 and the 2026 midterm rankings.
Soft toy artist mojojojo's popular character "You Never Know" from the Todd Friends series is getting its first-ever room light, launching in September 2026. Pre-orders are open now.
The MIKOSHI Bag, a new product from Hiroshima-based ethical fashion brand Re:ADY B, has been awarded Gold Winner in the Fashion Design category at London Design Awards 2026 — the first time a Japanese company has taken the prize in that category.
Revlon's popular Kiss Sugar Scrub lip care series is getting a limited-edition makeover with a special Pokémon package featuring Ditto, launching June 4, 2026.
New York restaurant Sarabeth's is serving up two limited-time early summer specials at its six Japan locations this June — Churro French Toast and Reuben Sandwich.
SHEGLAM has added 5 new shades to its Creamsicle Eyeshadow Stick collection from May 20, 2026. The oil-based, waterproof stick glides on smoothly and keeps color in place for hours, available in both matte and shimmer finishes across a full 11-shade lineup.
Two limited-edition summer flavors join the "Yonimo Oishii" brownie series on June 1, 2026, including the series-first banana milk flavor and the returning fan-favorite salt vanilla variety.
Fruit daifuku shop Benzaiten is now offering a limited-edition strawberry daifuku made with "Niji no Ka," a rare premium summer strawberry grown by the shores of Lake Biwa in Shiga Prefecture.
Reading goods brand BIBLIOPHILIC will release a foil-stamped special edition of its BIBLIONOTE notebook series as an exclusive premiere at Stationery Women's Expo Tokyo 2026, running from June 10 to 14 at Ariake GYM-EX.
Japan's first brownie specialty shop côte cour is selling the Orangette Brownie for a limited time. With Valencia orange peel and Shonan Gold jam blended into the batter, this seasonal treat pairs bright citrus fragrance with deep chocolate flavor. Available at six locations across Tokyo and Kanagawa.
gelato pique's new SEA ANIMALS COLLECTION goes on sale May 29, 2026, featuring polar bears, seals, sea otters, penguins, and walruses in cool-touch roomwear, accessories, and bath items for the whole family.
Japanese snack maker Ginbis is rolling out five new limited-time products in June 2026, featuring the popular Shimi Choco Corn paired with popcorn, new Mini Asparagus flavors, and seasonal Ginza Waffle varieties perfect for early summer.
The Japanese sauna wellness brand GoRelax has introduced its first food lineup — a six-item "Mamoru-san's Totonoeru" series featuring salt tablets, salt candy, jelly, and ramune — available at Don Quijote and affiliated stores nationwide starting May 25, 2026.
KAI, the global cutlery maker, has released the KOREAN KITCHEN series — a lineup of kitchen tools designed to make popular Korean dishes like kimbap and samgyeopsal easy and enjoyable to prepare at home.
A new lineup of suitcase stickers featuring popular Lisa Larson characters has been released, crafted with luxurious sagara embroidery for a fluffy, three-dimensional texture perfect for personalizing luggage and everyday items.
Born from customer requests to revive a discontinued matcha financier, Kotobuki Koujyuan's new matcha butter cake "Chachitsuteto" combines Uji matcha with 100% fermented butter for a moist, rich flavor. Going on sale from June 1, 2026 at Kintetsu Department Store Uehonmachi.
Marking 30 years since Monkey Turn began serialization, a limited Royal Brackla 2011 single malt whisky bearing artwork from the classic boat racing manga goes on lottery sale starting June 8, 2026, through WHISKY MEW.
A new line of Uchiha clan-inspired senbei (Japanese rice crackers) from Naruto Shippuden has gone on sale, featuring soy sauce, matcha, and white snow flavors decorated with iconic Uchiha clan motifs and character designs.
RODEO CROWNS WIDE BOWL is launching a special collaboration collection with Sesame Street on May 28, 2026 to celebrate the brand's mascot character RODDY's birthday. The lineup includes 5 apparel items and 4 accessories.
Peko-chan milky donut shops at MARK IS Minato Mirai and Yokohama World Porters are offering Sanrio character-themed sundaes from May 25, 2026, alongside special Pompompurin 30th anniversary sweets.
SESAME STREET MARKET is launching special pop-up stores across six prefectures—Okinawa, Fukuoka, Hiroshima, Kumamoto, Miyazaki, and Kagoshima—from June 2026 through May 2027, with exclusive region-limited merchandise at each venue.
VANI, a vanilla-focused sweets brand, is adding a new Galette to its lineup from June 1, 2026. The treat features a buttery sablé crust wrapped around a milky vanilla filling and coated in white chocolate, with a hint of lemon to balance the sweetness.
Outdoor brand WAQ has released two new heat-management products — a wearable waist fan that circulates air inside clothing and an updated foldable sun umbrella made with tent fabric, both going on sale May 25, 2026.
A refreshing sweet-and-sour summer addition to Kameya Yoshinaga's iconic "Ubatama" wagashi, featuring a double-layer of apricot and lemon bean paste, now available at the main store, JR Kyoto Isetan, and online.
Nitori has added two new kitchen appliances to its lineup — a 600mL juice blender with a mill function and a USB-rechargeable cordless mini bottle blender — now available at select Nitori stores and Nitori Net.
The Ginza pen boutique ancora is launching the third installment of its Retro Café series — a limited-edition fountain pen set inspired by the classic Japanese pasta dish Napolitan, going on sale May 29, 2026.
Starting June 1, 2026, Beard Papa is releasing a new cream puff inspired by the beloved retro lemon cake — featuring Setouchi lemon fragrance, a fluffy new choux texture, and a mellow lemon custard cream filling.
A new EXPO2025 official licensed product featuring Myaku-Myaku has arrived — a cookie tin that comes with a collectible can badge, set to go on sale at stores across the Kansai region in late May 2026.
The Hello Kitty x ear PAPILLONNER collaboration collection goes on sale June 11 at ear PAPILLONNER stores nationwide and PAL CLOSET. Pre-orders are already in, and the top-ranked items from the 13-piece lineup have been revealed.
A new jasmine-scented green tea with a hint of peach fragrance is joining the Kirin Namacha lineup on June 30, 2026, available nationwide for a limited time.
The open-world action adventure game LEGO Batman Legacy of the Dark Knight, following young Bruce Wayne's transformation into Gotham City's hero, launched on May 22, 2026 for PS5, Xbox Series X|S, and PC.
Outdoor brand Ogawa has teamed up with coffee gear brand Zebrang to release a lineup of outdoor coffee equipment, including a stainless-cutter coffee mill and a foldable flat dripper, launching May 29, 2026.
To celebrate 30 years of Pompompurin, CA4LA has launched a special collaboration collection featuring two exclusive hats — available only through the CA4LA online shop.
Two Sanrio Characters — Pompompurin and Cinnamoroll — are joining the chapoon bath plush toy series, rolling out in Japan from May 23, 2026.
RINGO IÉ, a new gift brand rooted in Yamagata Prefecture, has released its first product — a limited-edition apple juice collection using apples grown in the renowned Wagodaira area of Asahi Town, available in two varieties.
The popular picture book character Shizuku-chan returns in a brand-new sticker book packed with 319 stickers, including designs of Shizuku-chan and her friends, regional stickers from across Japan, wedding stickers, and fun play sheets.
The Speyside single malt Scotch whisky Speyburn is releasing a Father's Day gift set that pairs the Speyburn 10-year with an original glass in a special presentation.
Kirin's craft beer brand SPRING VALLEY BREWERY is launching a summer-limited Fruity Saison — a refreshing, low-bitterness beer designed for warm-weather sipping, available nationwide from July 7, 2026.
A new regional souvenir magnet inspired by the Tokyo Metropolitan Government Building and the TOKYO LIGHTS 2026 projection mapping festival is now available at two observation deck shops inside the building.
Japanese eyewear brand Zoff has unveiled its May 2026 lineup, featuring 10 eyeglass frame styles in 27 variants — including Y2K-inspired designs and new KIDS XS models — along with 14 sunglasses styles in 20 variants.
Aoyama Shoji has launched a new women's ultra-lightweight jacket using Camifu®, a material with a smooth, washi-like texture. Weighing only about 270g, it can be draped on like a cardigan and features cool-touch and quick-dry functions for summer business wear.
@cosme's Best Cosmetics Award 2026 First Half Best New Products has been revealed, with d program's Moist Care Lotion EX taking the overall grand prize across a record 4,334 items and 128,800 reviews.
A lineup of Code Geass: Akito the Exiled merchandise in the popular mochoco mini character series, including acrylic stands and heart-shaped items, is available for pre-order from May 20 to June 10, 2026.
Colombin's Harajuku salon is expanding its summer shaved ice lineup with patisserie-crafted kakigori — the Baked Alaska launches June 1, followed by the Swan on July 16, each limited to 15 servings per day.
Patisserie SATSUKI at Hotel New Otani Tokyo is holding a pop-up at Isetan Shinjuku B1F from May 20 to 26, 2026, offering an exclusive advance sale of the new Orange Soufflé Cheesecake along with other early summer sweets made with Iwaiizumi Yogurt from Iwate Prefecture.
Two new seasonal donuts are joining the Krispy Kreme Premium Nagoya lineup exclusively at JR Nagoya Takashimaya starting May 27, 2026 – a refreshing Lemon & An Butter and a lush Peach & Vanilla.
The 29th edition of the Mr. Osomatsu WEB Lottery, themed around school uniforms and decorative lockers, features a lineup of merchandise including a large desk mat, multi-box, acrylic stands, key holders, clear files, and can badges, with sales running from May 20 to July 9, 2026.
To mark the 80th anniversary of Osamu Tezuka's manga debut, a meticulously handcrafted 18K gold mini-figure of the protagonist from Buddha is available for pre-order from May 20 to June 22, 2026.
A pre-order campaign is now open for a gold mini figure of Patch Gourd, the iconic character from Osamu Tezuka's manga, crafted in 18K yellow gold and measuring approximately 9mm tall.
pure coco TOKYO is releasing a limited-edition summer Fruit Jelly featuring four flavors — Peach, Grape, Mango, and Pineapple — from May 27, 2026, at select stores and its official online shop.
Shimanami Brewery in Onomichi, Hiroshima, has released "Lager Strikes Back 01 Smoke Lager," the debut of a new craft lager series aiming to showcase the diversity and depth of lager-style beer beyond the ale-dominated craft beer scene.
Starting May 25, 2026, Kichijoji's milk specialty cafe "Shiro no Mono" begins serving "-7°C Milk" — an ice cream crafted from raw milk and sugar only, served at the precise temperature where milk's aroma is most pronounced.
A new lineup of Shugo Chara! goods featuring original manga artwork and a rainy season-themed GraffArt series is now available from eeo Store online, with in-store sales beginning June 2026.
An 18K gold mini figurine of Astro Boy — measuring just approximately 15mm — is now available for pre-order as the first release in the Tezuka Osamu World Gold Collection, meticulously crafted by skilled jewelry artisans.
The third YUKO SAEKI for ROPÉ collaboration between fashion brand ROPÉ and illustrator Yuko Saeki launches with two T-shirt styles inspired by the women of Paris, available for pre-order online from May 8, 2026.
3DME, the 3D figure service that has created over 6,500 figures, has launched a new "Pet Magnet Made from Photos" add-on option for its pet figure service, starting May 20, 2026. A campaign price of ¥1,100 (tax included) is available through June 30, 2026.
Hamburger restaurant chain Bikkuri Donkey is holding its fifth annual "Hamburg-ya no Menchi Katsu" fair from May 27, 2026, adding a new oroshi-so sauce option, a revamped Menchi Katsu Sand, and a new limited-time Party Set takeout menu.
Cagi de Rêves, a key-themed chocolaterie in Osaka's Matsuyamachi, is hosting a Cagi Fair from May 22 to June 26, 2026, featuring individually purchasable key-series chocolates, a newly launched key-shaped chocolate pie, and a limited-time Cagi Gacha campaign.
Two new summer-ready flavors — Mango Smoothie and Lychee & Salt — are joining the Collatein collagen protein lineup in limited quantities, available from May 29, 2026.
Celebrating 20 years of Eagle Talon, character apparel brand C'APPAREL has launched a three-item summer collection featuring Yoshida-kun — an aloha shirt, tote bag, and sandals. Pre-orders are open through June 2, 2026, with delivery expected in July.
A new collaboration collection between Gloomy the Naughty Grizzly and Sankyumart is set to hit stores nationwide from mid-June 2026, featuring 23 cute and dark-themed items all priced at 390 yen (tax included 429 yen), with online pre-orders starting May 20.
The Godiva Summer Collection - Nippon no Natsu - is now available at Godiva shops across Japan, featuring four unique carré-style chocolates with Japanese summer motifs that can be enjoyed frozen for a delightfully crispy shell and cool filling.
Four Hazbin Hotel Kitty plush keychains by Youtooz are now available for pre-order in Japan, featuring Alastor, Charlie Magne, Angel Dust, and Vaggie in adorable cat-inspired designs. Releases are scheduled from mid-November 2026.
JACK GOMME, a Paris-based bag brand, is releasing a limited collaboration collection with designer and artist Marianna Ladreyt starting May 22, 2026, bringing together upcycled materials and bold artistic sensibilities across two iconic bag styles.
Starting May 20, 2026, Komi Bakery in Kochi begins nationwide online orders for its "Super! Unagi Pan," a bread topped with a whole charcoal-grilled eel sourced from Kochi Prefecture. In-store sales run May 21–23, with reservation-only sales available from then on.
Two new summer-limited drinks at Krispy Kreme Japan combine bouncy peach jelly with soft fruit pulp, offering juicy peach & mango or orange & pink grapefruit flavors, available from May 27 through late August 2026.
Electric work chair brand LiberNovo is hosting a limited-time product showcase at OPENBASE SHIBUYA on May 29 and 30, 2026, where visitors can try out the newly announced Omni Pro, Omni SE, and Maxis - Airflow models.
L'Occitane en Provence is introducing three new mood fragrances — VERVEINE, LAVANDE, and VERVEINE AGRUMES — under its "ART OF SCENT" fragrance collection. The first to arrive is the renewed Verbena series, the brand's best-selling fragrance, launching on May 27, 2026.
Longines has unveiled the Legend Diver 59, a faithful revival of its legendary 1959 diver's watch, combining the original's proportions and aesthetic with modern COSC-certified precision and ISO 6425 diver's watch certification.
A 1/7 scale figure of Ruri Hoshino from Martian Successor Nadesico - The Motion Picture Prince of Darkness is set for a November 2026 release from FuRyu's F:NEX brand, depicting both her 11-year-old and 16-year-old forms together in a deluxe dual set.
Japan-limited Dark Denim and Black colorways of the Michael Kors Hamilton Moderne East West Shoulder Tote Small are now available at stores and the official online store from May 20, 2026.
Nenrinya's "Baum Brûlée – Pistachio Chocolate" returns to the Seibu Ikebukuro store for a 10-day limited run from May 22 to 31, 2026, featuring the shop's signature baumkuchen brûléed with pistachio chocolate and topped with roasted nuts.
A palm-sized completed figure of Doi Hansuke, the first-year ha class teacher from Nintama Rantarō, is now open for pre-order at Amiami as part of MegaHouse's G.E.M. series. Priced at ¥8,580 (tax included), with a planned release in late October 2026.
A new chilled paper carton apple tea under the Nittoh Tea brand is set to launch at FamilyMart stores in the Kanto region from May 26, 2026, marking the brand's first chilled product in approximately 25 years.
A solar-powered octopus bobble figure that nods its head in the sunlight is set to launch as a new Osaka specialty souvenir in late May 2026, available at Kansai railway stations and souvenir shops.
Six new Rozen Maiden products have launched on the AMNIBUS online store, including trading acrylic cards, glitter can badges, illustration cards, metal art panels, BIG acrylic stands, and 100mm can badges in the Aure Glass series.
The British home appliance brand Russell Hobbs has launched a pre-order campaign on Makuake for its new Fully Automatic Café Drip coffee maker, which handles everything from bean grinding to brewing at the press of a button. General retail release is planned for August 28, 2026.
A new limited-time summer crepe featuring Kakegawa matcha and yuzu sorbet has launched at Asakusa Chaya Tabanenoshi's Osaka Shinsaibashi location starting May 19, 2026, along with a matching yuzu soda.
Starting May 27, 2026, TOKYO TULIP ROSE is releasing the summer-limited Tulip Rose White Peach Butter — juicy Japanese white peach and rich fermented butter cream piped into delicate peach-colored langues de chat cookie petals.
Tout Vert has announced the Barrier Shot Serum 2.0, a stratum corneum care serum featuring human-type ceramide at a rare 2% concentration, nanotized to 100nm for enhanced skin penetration. Pre-release sales begin on the official website from May 22, 2026.
Starting May 18, 2026, UNION SQUARE TOKYO at Tokyo Midtown is offering three limited-time special menu items featuring California Prunes, including pasta, pork grill, and a premium beef burger.
The "Formidable Anniversary Memories Ver." 1/7 scale figure from the popular smartphone game Azur Lane is now available for pre-order at the Myethos Japan online store, with pre-orders open from May 17, 2026.
A limited-edition Baby Star Ramen made with Hokkaido wheat flour and two types of premium chicken broth is now available at convenience stores across Japan, starting May 18, 2026.
Good Smile Company has opened pre-orders for a figma figure of Saori Jomae — the leader of Arius Squad from the Arius Branch School in Blue Archive. The non-scale articulated figure is priced at ¥11,800 (tax included) with a scheduled release in January 2027.
Japanese confectionery brand C³ (Sea Cube) has released a summer-limited "Baked Tiramisu Sio," bringing the trending "salt coffee" concept from Asia into a baked tiramisu format, available from April 25, 2026.
COSPA is releasing a new lineup of FLCL (Fooly Cooly) apparel and tote bags featuring characters including Haruko and Canti, with pre-orders open until June 7, 2026.
The second FRAY I.D × Reebok collaboration brings two exclusive sneaker models and five apparel and accessories pieces, combining sporty design with feminine elegance. Available online from May 19 and in stores from May 20.
From May 22 to June 21, 2026, Gatten Sushi is running a limited-time festival menu showcasing fresh seasonal seafood sourced from across Japan, including early-summer Isaki grunt fish and flame-torched sardines.
Koikeya and TOHO have teamed up to release "Godzilla VS Karamucho Sriracha's Counterattack" and "King Ghidorah VS Suppa Mucho Seafood General Attack," both hitting convenience stores nationwide on May 18, 2026.
From June 16 to September 15, 2026, the Fiorentina Pastry Boutique at Grand Hyatt Tokyo offers 16 seasonal creations including refreshing verrines, premium shortcakes, and assorted gift boxes featuring peach, Shine Muscat, and mango.
The iconic Météorites finishing powder from Guerlain is gaining a new addition — the Météorites Compact. Featuring a 95% natural-origin formula and proprietary Air-Fresh Veil Technology, the compact launches from May 19, 2026.
H&M Studio's Resort 2026 collection launches on May 21 at H&M Shibuya and online, featuring South of France-inspired pieces including crochet dresses, linen blazers, and summer accessories in a warm sun-baked palette.
The limited-edition Okayama White Peach Ice Bar from the JR PREMIUM SELECT SETOUCHI series is back for another year. It goes on sale on May 26, 2026 at JR West station stores and 7-Eleven locations across western Japan and the Tokyo metropolitan area.
A refreshing summer addition to the bite-sized jelly lineup — featuring Kumamoto watermelon purée balanced with just the right amount of salt, available at supermarket produce sections through the end of August.
Loewe has revealed its 2026 Fall/Winter Pre-Collection campaign, photographed by Talia Chetrit on the volcanic island of Tenerife, furthering the vibrant visual language introduced by creative directors Jack McCollough and Lazaro Hernandez.
Loft is running its seasonal "RAINY DAYS" campaign, featuring a wide selection of rain gear including high-performance umbrellas, fun design umbrellas, and handy rainy-day accessories — all available at Loft stores nationwide and online.
LUPICIA's popular "Book of Tea" series returns with its 29th edition, offering a curated selection of summer teas in a distinctive book-shaped box, launching at bookstores and LUPICIA locations on June 23, 2026.
A refreshing cookie featuring lemon-flavored dough and smooth white chocolate chips is set to arrive from Morinaga on June 2, available for a limited time.
The Neko Neko brand is launching a summer dessert collection from June 1, 2026, themed around cats gathering at a café, featuring new items like the Neko Neko Butter Sand Salt Caramel and the chilled Neko Neko Lemon Cake, with package illustrations by cat specialist illustrator Coony.
On June 2, the anniversary of the Honnoji Incident, Kyoto Honey Wine Brewery is releasing "Nobunaga Mead" — a limited honey wine inspired by the legendary warlord Oda Nobunaga, featuring a black bottle and a specially commissioned ink painting.
ORIHICA has released the Miracle Blouse® VEIL, a new summer blouse developed with textile maker Toray using a proprietary ORITEX fabric that addresses see-through fabric, heat, and UV exposure—common concerns for office casual wear.
Three restaurant-exclusive wines from the Australian brand Pete's Pure are set to debut in Japan from late May, featuring a Cabernet Sauvignon, a Chardonnay, and a Sparkling variety under the new "Limited Edition" label.
A special limited-edition variant of Sho Chiku Bai Shirakabegura Mio sparkling sake, featuring a rich pear-like aroma, goes on sale nationwide in Japan on June 16, 2026.
Skater has launched a series of Star Wars "Die-Cut Lunch Boxes" shaped after iconic characters including Darth Vader, Stormtrooper, and R2-D2, each priced at 1,430 yen and available at Star Wars pop-up stores and online retailers across Japan.
Two limited-edition shaved ice desserts — one produced by shaved ice specialist Asako Harada and one crafted by the restaurant's own patissier — will be served at THE TENDER HOUSE DINING in Shirokanedai from June 1 through August 31, 2026.
Asahi Soft Drinks is launching Wilkinson Dry Ginger Ale Sharp Lemon on June 2, 2026, as a limited-time offering in 500ml PET bottles, available nationwide through August.
Wave 4 of the Arknights operator plushie series "Ope-nui" is now available for pre-order at AmiAmi, featuring three operators — Surtr, Tennianka, and Murinaar. The popular Public Recruitment Mini Boston Bag is also coming back as a restock, both scheduled for October 2026.
The long-selling RTD Calpis Sour from Asahi Beer is getting a renewal this summer, with a reduced alcohol bitterness and an updated package that highlights the iconic Calpis brand aesthetic.
From June 1 to 30, 2026, Fujiya confectionery shops nationwide are teaming up with Sanrio's beloved character Pompompurin — celebrating the character's 30th anniversary with special sweets, merchandise, store decorations, and more.
Godiva's summer limited baked sweets lineup for 2026 goes on sale from May 20, featuring special anniversary langue de chat cookies, chocolate puddings, fruit jellies, tigres, and a cookie tin.
Japanese general goods maker HAC is releasing four new products in June 2026, led by a 2-tier microwave steamer that makes healthy steamed cooking quick and easy without any pots or pans.
Hotel Metropolitan Kamakura is putting its popular in-room original postcard set on sale from May 20, 2026. The five-card collection features hand-drawn illustrations by Kamakura-based artist Horiharu, capturing the city's four seasons and landmark scenery.
The Parisian chocolate specialty shop Le Chocolat Alain Ducasse is launching a summer 2026 limited menu at its dessert salon "Le Salon" at the Tokyo Workshop in Nihonbashi, starting May 26, featuring chocolate creations paired with fresh seasonal fruits.
Louis Vuitton has launched a new lineup of women's bags in Monogram Empreinte leather, featuring a crosshatch pattern inspired by the quilted lining of the Maison's archival trunks, available in refined Quartz, Hazelnut, and Light Bliss colorways.
A new limited-quantity set from MEDIHEAL is heading to Qoo10 on May 29, 2026, featuring 50 sheets across five Essential Mask varieties designed to address summer skin concerns like dryness, dullness, and excess oil.
Racbaki has released the "Air Sabot," a new slip-on corrective clog in its premium Goku series, featuring an upgraded triple sole that incorporates the brand's skeletal alignment approach to support posture improvement and body shaping through everyday walking.
SAKImoto Bakery is rolling out a new chilled dessert, the "Pie Choux Ice Cream," starting June 1, 2025. Available in four flavors through the end of September, it combines crispy pastry with smooth frozen ice cream.
The original character Sophia F. Scharling, drawn by popular illustrator Nadare Takamine, is getting a 1/6 scale figure in a blue bunny costume from the Koi Koi -Sakura- line, available exclusively at AmiAmi in both a standard edition and a tapestry set deluxe edition.
Five character donburi bowls featuring Special Week, Oguri Cap, Grass Wonder, Rice Shower, and Nishino Flower from Umamusume: Pretty Derby are now available for pre-order from Nijigen Cospa, with a planned release in early August 2026.
The 127th edition of the "Deluxe Whisky Omikuji" lottery from Tachibana E-Shuhan goes on sale May 18, 2026, featuring the highly coveted Yamazaki 18-Year Single Malt Whisky as the grand prize in a limited run of 466 draws priced at ¥3,980 each.
A seasonal Lemon Brûlée Raw Bagel goes on sale May 16, 2026 at Bono Bakery in Osaka's Horie area, combining a caramelized brûlée exterior with homemade lemon cream filling for ¥378.
Starting May 19, Café Kitsuné rolls out a seasonal lineup of fruity drinks and new sweets across its Japan locations, with some items exclusive to specific stores.
Starting May 27, 2026, Cheese Garden is releasing the seasonal Goyotei Pineapple Cheesecake — a moist baked cheesecake that pairs tropical pineapple with rich, creamy cheese, available at all stores and online through early July.
DROOLY, a sweets brand built around the "Cheese with Honey" concept, has released a summer limited-edition packaging Assort Box at its Hanshin Umeda Main Store location — available for a limited time while supplies last.
TakaraTomy Arts is launching the Hello Kitty Style Up Figure Collection, a new capsule toy series featuring Hello Kitty in a stylized tall figure form with Y2K-inspired coordinates. Available from late May 2026 at capsule vending machines across Japan, priced at 300 yen per pull.
Orion Beer's popular chuhai brand WATTA is kicking off a new collaborative series called "MEET! WATTA," pairing Okinawa-grown fruits with regional produce from across Japan. The first release brings together Okinawa passion fruit and Ehime mandarin in a 350ml can, going on sale nationwide from May 26, 2026, in limited quantities.
Six new items inspired by the Disney & Pixar film Monsters University are now available from Samantha Thavasa Petit Choice, featuring Mike and Sulley motifs across pass cases, wallets, charms, and a shoulder bag.
A new capsule toy series featuring Sanrio Characters dressed in fluffy Latekuma bear costumes has launched at "Kapuevo" cashless capsule toy machines from May 15, 2026. The five-piece collection includes Hello Kitty, My Melody, Pompompurin, Pochacco, and Cinnamoroll.
Children's clothing brand SLAP SLIP, operated by Kobe-based Bebe Co., Ltd., has launched a limited collection featuring Disney & Pixar's Toy Story, available at 68 stores nationwide and online from May 14.
A dedicated carry case for Sonny Angel figures, the My Bestie Case Sweet Candy Series, is set to launch globally on May 21, 2026. Shaped like a candy bag and available in five vibrant colors with sparkly sequin detailing, it lets fans take their favorite figures along wherever they go.
The first-ever collaboration between Sunsun Sponge and Sanrio Characters launches for general sale on May 15, 2026. Pre-order stock has already sold out. Four limited-edition designs are available, including a new purple colorway featuring Kuromi.
Starting May 22, 2026, The CHOYA Ginza BAR in Ginza will serve a limited-time shaved ice dessert featuring a deep blue night sky aesthetic and three original umeshu syrups, available through September 24.
A new miso made from the two-time national champion tea edamame "Tsumari Chamame," grown in Niigata, has launched — brewed naturally for 11 months without any additives.
Starting May 23, 2026, Yokumoku is releasing "Voyage de Fruits," an aged-fruit financier cake available exclusively at Nihonbashi Mitsukoshi and sold on weekends only — Fridays, Saturdays, and Sundays.
Japanese lighting brand Ambientec is set to release its new portable lamp Still on May 21, 2026, featuring layered crystal glass that shifts from transparent orange-brown in daylight to a deep whiskey-like amber glow at night.
Japanese women's brand Ameri and British heritage brand HUNTER are teaming up for the first time, releasing four rainy-season items — rain boots, loafers, and water-repellent nylon bags — starting May 29.
BAUM's HINOKI FOREST – EXPERIENCE WAGON visits five locations across Japan from May 22 to June 28, 2026, showcasing summer-ready hinoki-scented skincare and body care products through an immersive forest-inspired pop-up experience.
BIRKENSTOCK is celebrating landmark anniversaries for three iconic silhouettes in 2026 — the Birkenstock Milano and Birkenstock Boston mark their 50th year, while the Birkenstock London reaches its 40th. A series of limited-edition drops, starting May 14 at the Harajuku and Shinsaibashi Concept Stores, honors the brand's archive.
Diana Corp is launching the Celdia –soy Shake Café Latte on May 19, 2026, in limited quantities. Designed for adults who prefer a less sweet taste, the shake can be enjoyed hot or cold.
CHEESE GARDEN is releasing a limited-time Father's Day Baked Goods Box from May 20, 2026, combining popular baked goods and seasonal treats with a tea bag in an elegant gift package adorned with yellow rose imagery.
A limited-edition High Lycopene Tomato Caprese Sandwich is available at Daiya Seipan's Kintetsu Abeno Harukas location from May 13 to May 19, 2026.
Starting June 1, 2026, Edomaekisen's popular yakatabune cruise on Tokyo Bay is offering black wagyu beef fillet steak as an optional add-on, with reservations already open from May 11.
Starting May 18, 2026, the Garigari-kun Soda Japan National Soccer Team ver. is going on sale nationwide in limited quantities. A campaign offering 1,000 winners a Garigari-kun x Adidas Japan National Soccer Team Home Replica Jersey is also underway.
A new lineup of original goods featuring visuals from three Gundam series has gone on sale at FAN+Life, with pre-orders open from May 13, 2026. Items include Mini Art Stands, BIG Towels, Big Silhouette T-shirts, and more.
The second capsule toy series featuring Keropetino — the original character by creator Noriya Takeyama — arrives at capsule toy vending machines across Japan from late May 2026, with 6 cream soda-inspired varieties available for 400 yen per try.
Danish lighting brand LE KLINT is releasing its new "Softly Pleated" pendant light series on June 29, 2026. Featuring felt shades designed by Philippe Bro Ludvigsen, the collection was first unveiled in 2014 and has taken more than a decade to reach production.
To celebrate the 10th anniversary of the Mob Psycho 100 TV anime series, a set of special hanafuda cards featuring character illustrations from seasons 1 through 3 is now available for pre-order.
NOHGA HOTEL UENO TOKYO has teamed up with Kuramae-based distillery startup Ethical Spirits to create a craft gin upcycled from the ginger pulp left over from Bistro NOHGA's housemade ginger syrup. The limited collaboration spirit has been available at the hotel's restaurant since May 13, 2026.
A new capsule toy series featuring the retro-cute designs of OB1TOY's "Midnight Department Store" is rolling out at machines across Japan from mid-May 2026, with five fabric items to collect.
A new eco bag featuring illustrations of Piyorin and Hiyori is now available at the Piyorin MARKET online shop from May 16, 2026. The tote folds down to a compact 12 cm × 6 cm and is made from water-resistant PET material, priced at ¥980.
Starting May 13, 2026, PIZZA-LA is offering a limited-time chilled menu featuring cold Japanese-style pasta with mentaiko and squid, along with two varieties of cold cream soup and a tasting set.
Five Sanrio Characters get the retro-cute "Kaohana Design" treatment in a new keychain bag collection launching at capsule toy vending machines across Japan from late May 2026.
A pouch collection featuring Sanrio's Marroncream character is set to roll out in capsule toy vending machines across Japan from late May 2026, with 5 practical designs dressed in floral patterns, polka dots, and ribbon motifs.
Seijo Ishii is launching a refreshed version of its original summer sake "Masumi Hana no Kaze" on May 16, 2026. Brewed by Miyasaka Brewing at 12% ABV without water addition, this lightly sparkling nama sake is crafted to pair with a wide range of modern cuisines.
Two limited-time desserts are arriving at Sushiro restaurants across Japan from May 15, 2026 — a peach-laden parfait and a colorful acai waffle bowl, both priced from ¥380.
From May 18, 2026, Horiuchi Fruit Garden is introducing a new collaboration parfait menu made with Umenoyado Sake Brewery's rich fruit liqueur. Three flavors — mango, strawberry, and peach — will be available at four locations across Nara and Osaka.
Bamboo specialist Taketora has launched a new series of bamboo craft accessories and small items made from 1970s deadstock material, featuring intricate hand-woven craftsmanship in nine varieties including brooches, pendants, necklaces, keychains, and more.
Station cafe 5 CROSSTIES COFFEE introduces a limited-time Dolce Frappe Chocolate Mint, blending fresh spearmint with house-made chocolate mousse for ¥790.
Acecook's popular "Premium Adult King Soup" series gets its fourth installment — a cup ramen featuring grilled sea urchin dashi in a rich soy sauce soup base.
Two new instant noodle varieties featuring S&B Foods' "Super Habit-Forming Pepper" seasoning will go on sale nationwide on June 1, 2026, at a suggested retail price of 236 yen (tax excluded).
ALOHA MORNING, a lifestyle brand dedicated to using 100% organic ingredients, has kicked off a crowdfunding campaign on Makuake for its acai bowl kits and artisan granola.
Calbee's Potato Chips Shoyu W Mayo — featuring two types of soy sauce and double the mayonnaise flavor — arrives at convenience stores across Japan on May 25, 2026, for a limited time.
Custom goods manufacturer CLAT-JAPAN has added five new bag items to its lineup, designed for summer outings, sports events, and outdoor gatherings.
Crayon Shin-chan and select shop FREAK'S STORE have teamed up with sauna goods brand SAUVENIR for a triple collaboration, releasing a lineup of sauna goods including KANNAIGI sets, a sauna hat, and a towel set from May 15, 2026.
A new character keychain blending Japan's traditional daruma lucky charms with the twelve zodiac signs goes on sale May 20th. The DALULU series aims to charm both inbound visitors and domestic buyers with its distinctly Japanese kimo-kawaii aesthetic.
A body pillow cover featuring Nao from the TV anime Even a Replica Can Fall in Love is now available for pre-order, with orders accepted from May 13 to June 10, 2026, and a planned release around July 17.
Interior brand Francfranc is rolling out a new "Jun Kissa" (pure café) tableware series at stores nationwide from May 15, 2026, blending Showa-era retro charm with contemporary design for an elevated at-home teatime.
New Haikyu!! character goods from Sync Innovation are now open for pre-order, showcasing players from Aoba Johsai High and Date Tech High in the popular mochochos mini-character series.
Hotel New Otani Hakata in Fukuoka has upgraded every guest room with the ReFa FINE BUBBLE U shower head, bringing a fine bubble shower experience designed to gently cleanse and refresh guests throughout their stay.
iFace is releasing a "KIRBY play with WADDLE DEE" collection featuring smartphone cases, AirPods cases, grip holders, and shoulder straps. Pre-orders open on May 13, 2026, with sales starting in mid-May.
Kitaya, a wagashi confectionery founded in 1955 in Adachi ward, Tokyo, has released "Tokyo Nama Sablé," a moist, melt-in-the-mouth baked sweet available in chocolate and white chocolate flavors.
Komeri's home appliance brand Jenix has released four new handy fan models, each tailored to different needs, as Japan prepares for another hot summer season.
Le Pain Kobe Kitano is making a limited-time appearance at Hankyu Umeda Main Store's bakery event from May 13 to 19, 2026, featuring a renewed Truffle Salt Bread and other popular items.
A limited-time sparkling drink from the long-running Mitsuya brand featuring 70% white grape juice and no added sugar goes on sale nationwide from May 26.
The Moomin Hattifatteners Fair is bringing a fresh lineup of character goods to Japan from May 2026, including T-shirts, bags, glow-in-the-dark cushions, and accessories inspired by the iconic mysterious creatures.
Building on the success of the first release, the Sanrio Characters My Number Card Case returns with a new lineup of 11 characters, available for pre-order at the Shobido official online store.
The "Rosé Shin Ramyun" arrange recipe, which claimed the top spot on Nongshim Japan's official recipe site, has now been turned into a ready-to-eat product. The "Shin Ramyun Rosé Cup" will be available at Seven-Eleven stores nationwide starting May 18, 2026.
Akagi Nyugyo's Sof' brand is releasing its first-ever collaboration ice cream, the "Sof' Iwaizumi Yogurt Flavor," across Japan starting May 18, 2026. Inspired by the beloved Iwaizumi Yogurt from Iwate Prefecture, the new soft serve offers a rich, creamy taste with a refreshingly clean finish.
A limited-edition Starbucks chilled cup drink featuring hand-picked strawberry pulp and juice blended with creamy milk and condensed milk is arriving at FamilyMart stores nationwide from May 19.
Starting May 14, 2026, Sushi Sake Sakana Sugidama is holding a limited-time campaign featuring dishes lavishly topped with fish roe and meat — a great excuse to keep the indulgence going after Golden Week.
From June 1 to 30, 2026, Tokyo Dome Hotel's 1F Lobby Lounge "Garden Terrace" offers a fruit-laden anniversary cake crafted by the hotel's Chef de Pâtissier, with only 10 units available each day.
A Japanese tea company has released a matcha-blended tea bag designed specifically for mixing with shochu, combining 66 years of tea expertise with a growing cocktail trend.
Suntory Wellness has released VARON UV Air Protector, a new sunscreen designed specifically for adult men, featuring SPF50+, PA++++, water resistance, and a lightweight, non-sticky finish.
The Blu-ray and DVD release series for TV anime The Angel Next Door Spoils Me Rotten 2 kicks off on July 22, 2026, with Animate offering exclusive drawn-down illustration bonuses for all four volumes.
A 1/6 scale finished figure of Naophelia Bikini ver., based on an original illustration by popular illustrator AnimA, is now available for pre-order at Amiami with an exclusive A2 clear poster bonus.
Chloé presents the second chapter of the Chloé à la Plage High Summer Collection, photographed by David Sims and featuring actress Apple Martin. The collection is available from May 12, 2026, at Chloé boutiques and on Chloe.com.
Chibi-style acrylic character stands featuring Magia Baiser, Leoporta, and Nero Alice from the TV anime "Gushing Over Magical Girls" are now open for pre-order on the online anime goods shop CharaON.
A spring whisky lucky draw featuring Hakushu 18-Year Single Malt Whisky as the top prize is now open for pre-orders, limited to 466 tickets at 3,980 yen each plus shipping.
Suntory's beloved low-alcohol Horoyoi brand is adding a new seasonal flavor — the Japanese Pear Squash Sour — featuring crisp pear sweetness and a nostalgic Aderia Retro collaboration package. Available nationwide from July 7, 2026.
A cute Kuromi collaboration design is arriving for Rosette Face Wash Sabon. Two varieties — Clear Wash and Smooth Wash — go on sale at drug stores and variety shops nationwide from June 22, 2026, in limited quantities.
Louis Vuitton has released a new collection of men's accessories, including key holders with the Maison's iconic mascots and reversible belts with LV Initials buckles in Damouflage canvas.
Online shop CharaON! has opened orders for new die-cut stickers featuring Scarlet from the TV anime "May I Ask for One Final Thing?", available in two designs.
A new series of goods from Milky Subway: The Galactic Limited Express has arrived at the Shobi ONLINE STORE, featuring caps and stacking mug cups alongside existing items.
Nespresso is releasing a summer collection of limited-edition ice recipe coffees on May 14, 2026, including a brand-new Yuzu Vanilla Over Ice flavor inspired by Japan — the brand's first use of yuzu in its 40-year history.
Oki is a single malt whisky aged in red wine barrels at Kirishima Yokogawa Distillery in Kagoshima, available through lottery from May 8, 2026, priced at ¥12,800.
The PerfectOne Glow & Cover Cushion Foundation Cool launches on June 15, 2026, combining a -3.1°C cooling sensation with high-coverage performance and SPF50+/PA++++.
Two new limited-edition SUI Gin Soda cans are arriving this summer — Grapefruit & Tonic on June 16, 2026, and Lemon & Ginger on August 18, 2026, both sold nationwide across Japan.
Two summer limited-edition canned drinks from the –196 No-Sugar series hit shelves nationwide on July 7, 2026, delivering a crisp, sugar-free take on Shine Muscat and mandarin orange.
Suntory's limited-edition beer aged in Hakushu Distillery whisky casks goes on sale from June 9, available exclusively through select EC channels in limited quantities.
A new limited-period canned sparkling wine made with shikuwasa and lemon juice is set to go on sale nationwide from July 7, 2026, as part of Suntory's top-selling no-antioxidant-additive wine brand.
A new limited-edition "Hiya Shio Lemon" flavor joins the Kire no 5% series, delivering a cool salt-lemon twist at 5% alcohol — launching nationwide on June 2, 2026.
A character rubber mat featuring scenes from the anime Takopi's Original Sin is now available for pre-order through the online anime goods store charaON!
New Tsuitetteku Acrylic Dioramas based on the TV anime YAIBA: Samurai Legend are now available for pre-order through the anime goods online store Chara-ON!
Starting May 14, 2026, Dean & DeLuca's cafes and market stores across Japan will offer two seasonal vegetable smoothies — Kale × Banana × Moringa and Yellow Beets × Mango × Coconut — alongside fresh kiwi juices, all crafted without added sugar.
A venue-exclusive original cookie tin is now available at 100% Doraemon & Friends in Tokyo, featuring 29 Doraemon designs and a charm of the new secret gadget, the 100% Friend-Gathering Bell. On sale from May 11, 2026.
Two new Afternoon Tea supervised beverages launch at FamilyMart stores nationwide starting May 12 and May 19, 2026 — a rich Black Sugar Royal Milk Tea in a bottle can and a refreshing White Peach Rooibos Tea.
A new product called Caprina makes it possible to create dome-shaped capsule stickers at home without resin. Going on sale May 9, 2026, the blister-material kit comes with decorative parts and instructions, making it accessible for kids and beginners.
Chapon's two spring-limited bath salt sets — "Yawaraka na Harukaze" and "Shiki no Okurimono" — have together sold approximately 150 sets, prompting the brand to announce additional stock of both.
Cheese Garden is launching two seasonal limited-edition baked goods — Matcha Cheese Baum (Cut) and Cheese Baum Assort (Plain & Matcha) — at stores nationwide from May 20, 2026, marking the first Japanese-style flavor in the beloved Cheese Baum lineup.
Cocos family restaurant is launching its popular annual "Choco Mint Party Fair" on May 14, offering five choco mint desserts and a more intense version of the fan-favorite "Super Soosy Sauce."
The ONE STAR SUEDE MULE arrives on May 15, 2026, merging the One Star's refined silhouette with the laid-back ease of a mule in three colorways.
Two new Donald Duck collections are coming to Disney Store to mark his June 9 birthday. "DONALD BIRTHDAY 2026" features relaxed summer artwork, while "DONALD FASHION 2026" brings nautical-inspired fashion items. Both launch from May 15, 2026.
Excelsior Caffè is introducing a new frozen drink series called "Milce" on May 21, 2026. Made with whole milk from Hokkaido's Nemuro and Kushiro regions, the drinks come in three varieties alongside a new White Peach Cheese Tart dessert.
The fourth collaboration between Familiar and Kobe bakery Maman et Fille launches on May 15, 2026, featuring a limited-edition French biscuit tin paired with an eco-bag and three new biscuit-motif accessories.
Japanese ladies' fashion brand FRAY I.D has released its 2026 summer collection catalog online, featuring sheer blues and yellows under the theme "AFTER GROW."
Starting May 11, 2026, Ginza Cozy Corner will be offering a limited-time lineup of sweets featuring both red-flesh and green-flesh melons, including shortcakes, milk crepes, decoration cakes, and cream puffs, at fresh cake stores nationwide.
A new collaboration between HERALBONY and Kracie brings a limited-edition Naive Cool Body Soap to shelves from May 22, 2026, featuring artwork by Shiga-based artist Kahoru Sugimoto.
Fruit Daifuku Benten is offering a limited-run Ichijiku Daifuku made with rare greenhouse figs from Aichi Prefecture, available from April 27 while supplies last.
Keio Plaza Hotel in Shinjuku is adding a tropical pina colada-inspired shaved ice to its Cocktail & Tea Lounge menu, limited to 20 servings per day from June 1 to August 31, 2026.
KEYUCA has rolled out a Mother's Day gift lineup featuring new light-blocking UV-cut folding umbrellas with elegant lace details, flower-lace functional innerwear, a squalane-treated knee supporter, and a relaxed camisole — all designed to help mothers enjoy the early summer season comfortably.
A collection of collaboration goods featuring M.League teams paired with Sanrio Characters goes on sale at M.League Official Shops starting May 9, 2026, with each of the ten teams matched to their own Sanrio character.
Starting May 18, 2026, Morinaga Seika's limited-edition cup ice cream features a patented three-layer construction with a toasty caramel sauce that remains pourable straight from the freezer.
Finnish lifestyle design house Marimekko and global lifestyle brand CASETiFY are releasing a limited collaborative collection on May 18, 2026, bringing iconic Marimekko prints to tech accessories.
MISSHA is releasing the Glow UV Powder Pact in a new Luminous Cover shade on May 15, 2026, offering SPF30/PA+++ sun protection along with pore blurring and moisturizing beauty ingredients.
Mr. CHEESECAKE YOUR CITY, the traveling cheesecake pop-up, is opening at three locations across Japan in May 2026 — Saikaya Yokosuka Store, Iyotetsu Takashimaya, and Odakyu Machida Store — featuring a new Caramel Earl Grey flavor and a three-flavor assortment.
New Era is releasing a triple collaboration collection with media artist Yoichi Ochiai and Kyoto-based textile merchant Eirakuya. The lineup features a 59FIFTY cap and T-shirt incorporating traditional tenugui fabric and Ochiai's artwork, available from May 13 at select stores and online.
A sweet-and-sour collaboration between the popular Japanese gummy candy Pure Gummy and beloved character Rilakkuma brings a delightful lineup of plush toys and accessories, launching at Loft stores nationwide from May 16, 2026.
CB Japan has released the SANTECO Aniball Mini Bottle 150ml, a compact stainless steel bottle with adorable animal character designs, offering vacuum insulation and a carry-anywhere size for daily use.
Santos Co., Ltd. has released "Hyakkaryoran (百花涼藍)," an all-weather umbrella inspired by the cool elegance of traditional Japanese indigo, featuring three botanical designs with UV cut rate of 99.9% or higher and heat-shielding properties.
SEGA's quirky bear plush series SEGA LABBIES is welcoming Goro Majima from the Like a Dragon franchise. Available in both plush and mascot sizes, the new character goes on sale May 14, 2026.
San-X's Sentimental Circus character is appearing at Thank You Mart for the first time, with 17 limited items all priced at 390 yen (tax included 429 yen). Online reservations open May 8 at 12:00 PM, with in-store sales starting from early June.
A new large-size Shima Enaga plush toy featuring the mascot character Tre has been added to the Everyday crane game prize lineup, available at four Everyday amusement centers from April 27, 2026.
Starting May 11, 2026, Starbucks Japan introduces two new strawberry drinks — one featuring chunky fruit pieces and another with chocolate chips — plus a nail art collaboration with ohora available exclusively on the Starbucks online store.
SwitchBot's AI partner robot KATA Friends has received a major update from April 30, 2026, adding LLM-powered conversation via Chikyugo Mode, two new eye designs, and a nickname recognition feature.
A new lineup of Whistle! content prints goes on sale via Print Kujira starting May 10, 2026, including calendars, illustration bromides, and 1-page comics that can be printed at convenience stores across Japan.
The Zoff x Pochacco collaboration eyewear collection launches on May 22, 2026, with mint chocolate and gelato-inspired styles across 6 glasses and 4 sunglasses designs.
A 1/7 scale completed figure of Alisa Mikhailovna Kujo from the TV anime "Alya Sometimes Hides Her Feelings in Russian" has been announced by Good Smile Arts Shanghai, with a planned release in February 2027.
A grapefruit-flavored natural water drink with added salt and vitamin C, designed to help prevent heat-related illness, is arriving at stores across Japan on May 19.
A clamp-mounted desk plant shelf from BIBILAB's ビビプランツ line, the LPA-C230 holds up to three pots above the workspace with ventilated shelves and an extendable pole for attaching clip-on grow lights.
CASETiFY has released the "Snappy™ Snap & Stick" collection featuring MagSafe-compatible accessories with powerful suction grip technology. K-pop group ILLIT's WONHEE serves as the campaign icon for this new lineup available from May 7, 2026.
British lifestyle brand Cath Kidston has unveiled three Japan-exclusive apron designs and three book bag charm eco bags as Mother's Day gifts, available at directly managed stores nationwide and the official online store. A limited-edition wrapped flower arrangement will also be available in stores on May 9 and 10.
Arimino's premium hair care brand COREME is undergoing a full renewal on May 12, 2026, with a new approach that targets age-related changes in both hair and scalp through a dual-care system spanning 4 series and 10 product types.
Dior Maison has launched a refreshed Dioriviera collection featuring the "Dior Arabesque" print across tableware, home accessories, and garden furniture — a tribute to Christian Dior's love of nature and art.
Good Smile Company's POP UP PARADE figure of Himmel from Frieren: Beyond Journey's End is now available for pre-order at Amiami, with a scheduled release in November 2026.
Fujiya is releasing bite-sized collaboration chocolates inspired by two popular Baskin-Robbins ice cream flavors — Chocolate Mint and Popping Shower — with an upgraded refreshing sensation perfect for the warmer season.
GYDA has released its Swimwear Collection 2026 web catalog, featuring three bikini styles that balance a relaxed vibe with a hint of sensuality. Online sales begin May 14.
Cafe & Dining ZelkovA at The Strings Omotesando will offer a new Honey Lemon Pancake inspired by an early summer flower garden, available from May 26 to July 6, 2026.
A limited-edition revival of the 1989 Mitsuya Cider, Mitsuya Cider Classic goes on sale across Japan starting May 19, sweetened with sugar for a gentle, nostalgic taste.
NICI, the German stuffed animal brand celebrating its 40th anniversary, is releasing a new Hummingbird series starting May 13, 2026, featuring four items including pouches and a hairband.
Three spice products made with locally grown Okinawan island chili pepper — a coarsely ground ichimi, whole peppers for marinating, and a versatile furikake — went on sale from April 15, 2026, at Okinawa Prefecture retail stores and online.
The latest addition to the Saburoumaru single malt series, distilled using super heavily peated Islay malt, is launching in two expressions on May 21, 2026.
Seiko 5 Sports is releasing four new Field series watches featuring a rotating compass bezel and Lumibrite-coated Arabic numeral indices for exceptional legibility in the dark. The watches go on sale June 5, priced between ¥52,800 and ¥56,100.
The Starbucks® COFFEE OF THE DAY bottled coffee series is relaunching on May 19, 2026, with a bolder coffee taste, refreshed packaging, and a 30ml volume increase across both the Black and Café Latte varieties.
Belgian royal warrant chocolate brand WITTAMER is bringing two refreshing limited-edition cup desserts to its stores starting May 16, perfect for the early summer season.
A new Busse [Salted Caramel & Almond] by woofie features skin-on hazelnuts in the shell and Miyakojima snow salt with roasted almonds in the cream, available exclusively at Iito Lumine Shinjuku from May 8, 2026.
A new limited-quantity canned chu-hai featuring 5% domestic melon juice is set to hit shelves nationwide on June 16, with a premium package design capturing the lush sweetness of seasonal melon.
A retort-style Awaji Island Onion Curry has launched at the Awaji Bussan-kan souvenir shop inside Awaji Highway Oasis, letting visitors bring the rich flavors of Awaji Island's famous sweet onions home with them.
A 1/7 scale figure of Nozomi Sumizome from Yuzusoft's popular visual novel Café Stella and the Reaper's Butterflies is now available for pre-order in an amiami exclusive version that includes a smiling face part and optional open-chest upper body part.
Comme'N, a bakery based in Kuhombutsu, Tokyo, is releasing a lineup of new products for early summer, including a rosemary focaccia, a cream cheese and rum raisin sandwich, a gluten-free mochi yomogi dorayaki, and refreshing seasonal drinks.
The TWS-type on-ear headphones "Croiy" by Bodzz went on display at Tsutaya Kaden+ in Futakotamagawa on April 27, 2026. Visitors can try the lightweight design, slide-type housing, and flexible one-ear or two-ear usage in person.
FamilyMart's new "Cho Mochimochi Pan" bread lineup, launched in April 2026, has reached 10 million cumulative sales — a record-breaking pace fueled by its uniquely chewy texture.
DOLCE FELICE, the sweets brand produced by KEYUCA, has released its new Jewel Jelly — a sparkling early-summer dessert that layers fruit jelly with select fruit pieces in six distinct flavors, housed in a gemstone-cut cup.
Mary Quant Cosmetics is expanding its COLOURSHINE lineup with three new liquid eyeshadow shades and two new lip gloss shades, available from May 8, 2026.
MARY QUANT's water-blue themed "MIZUIRO COLLECTION" launches May 8, 2026, featuring fashion items and cosmetics inspired by the colors of early summer, along with a limited-time collaboration afternoon tea in Tokyo and Osaka.
SAMANTHA VEGA has released a Sanrio Characters collaboration summer collection featuring Hello Kitty, Cinnamoroll, My Melody, and Kuromi across basket bags, mini shoulder bags, and bag charms.
The SAWATCH-3 is a third-generation sauna-specific wearable from Tokyo-based 100plus, featuring real-time autonomic nervous system monitoring, improved heat resistance, and daily health tracking for sauna enthusiasts.
The first in a new five-year annual series from Nikka Whisky highlights coal direct-fire distillation and features long-matured malt from the brand's founding year of 2000.
A 1/7 scale figure of Entelechia from Arknights in her Promotion Stage 2 version is now available for pre-order at Amiami, featuring intricate scythe detailing, pearl and aurora painting, and a bat and rose themed base. Scheduled for release in February 2027.
The Bourbon-themed lottery returns with a refreshed lineup of nostalgic and cute merchandise, including pillows, cushions, blankets, keychains, socks, and more, available at retailers nationwide.
Two new titles in the Gakken Illustrated Reference Book LIVE series — covering birds and rocks/minerals/fossils — are available for pre-order at bookstores and online retailers across Japan, ahead of their June 25, 2026 release.
HOBBY SEARCH is now accepting pre-orders for a limited-color exclusive soft vinyl figure from the CCP Middle Size Series — the Godzilla 2000 Millennium BLAZE Reflection Ver., featuring a fiery coloring and special aurora film inside that creates rainbow color shifts depending on the viewing angle.
Mexican goods brand Letra has introduced new pink colorways to its mercado bag lineup for summer 2026, offering a range of shades from vibrant to muted — including soft pairings with blue — for wearers looking to add a pop of color to their everyday looks.
Starting from April 22, 2026, Mary Chocolate is rolling out a lineup of summer-limited chilled sweets perfect for Obon gifts and homecoming season, including new frozen dessert sets, fruit jelly assortments, and custard puddings.
PRIME 1 STATUE's Concept Master Line adds a 1/5 scale vignette of illustrator necömi's debut art book cover "Love is Overflowing," with pre-orders now open and release slated for 2027.
A 1/7 scale completed figure of popular NIJISANJI VTuber Nozomi Ishigami is now available for pre-order at AmiAmi from brand A・DIMENSION, with a planned release in July 2027.
The beloved "Bunny Boy" designs from the popular mobile game Obey Me! are being made into figures for the first time, available for pre-order in both Japan and the United States starting May 1, 2026.
Ron Herman stores across Japan will carry a new exclusive Pendleton blanket from May 23, featuring the Wyeth Trail pattern reimagined in near-white, faded tones.
The Puchi Licca-chan San-X Universe Collection, the second installment of the popular mini doll series, will go on sale on June 27, 2026. The mystery box set features seven variations including Rilakkuma, Sumikko Gurashi, and a secret type, priced at 1,650 yen each.
CABANABASH, Ron Herman's summer-only label, is releasing its 26SS collection at Ron Herman stores and online from May 9, featuring stretch bottoms, swimwear, linen dresses, and handwoven bags inspired by Hawaii's Haleiwa old town.
Japanese optical equipment maker Vixen is rolling out a renewed MetalHolder loupe series starting May 14, covering four categories and 11 models designed for everything from nature observation to professional inspection work.
A POP UP PARADE L Size completed figure of Coco from the TV anime Witch Hat Atelier is now available for pre-order at Amiami. Produced by Good Smile Company, the figure stands approximately 190mm tall and is scheduled for release in November 2026, priced at ¥9,800 (tax included).
ZenPop's May 2026 subscription box takes inspiration from fan requests for horse-themed stationery, bringing together farm animal motifs and hands-on craft items for international stationery lovers.
Acrylic stands featuring Zundamon and Tohoku Zunko are available at the Tohoku Zunko and Zundamon Product Exhibition mini, held at Sendai Ekimae E-BEANS from May 2 to 5, 2026.
BELLEMOND's MiraHanaFAN, a handy fan with a built-in actress mirror that went viral for looking like a cosmetics compact, is holding a one-day app-limited time sale on Rakuten from May 1 to May 2, 2026.
UNION STATION by MEN'S BIGI has released an exclusive Beverly Hills Polo Club coordinated setup pairing a cotton piqué logo T-shirt with nylon shorts — an effortless summer look that balances relaxed comfort with polished style.
The women's fashion brand Droite lautreamont has unveiled its 2026 Summer Collection visuals on the official online site "J Lounge," featuring resort casual styles crafted from natural and functional fabrics.
Japanese fragrance brand FERNANDA is launching its limited-edition "Ajisai Collection" on May 1, 2026, featuring 17 items with a delicate hydrangea-inspired scent designed to bring comfort and calm throughout the rainy season.
A new lineup of merchandise based on "The Great Jahy Will Not Be Defeated!" is arriving from Nijigen COSPA in mid-July 2026, including a renewed "Makai Fukko" T-shirt, an acrylic stand, a beer mug, tote bags, and a pass case. Pre-orders are now open.
A craft fruit butter sandwich shop opens inside JR Omiya Station on May 8, 2026, offering an Ecute Omiya-exclusive creation made with premium Saitama "amarin" strawberries, alongside baked cakes and classic butter sandwiches.
KOKUNEKO's popular paw-shaped financier returns for the season with a sweet-and-salty twist, combining black sugar and butter with snow salt from Miyako Island, Okinawa, available at Hakata Station starting May 1, 2026.
KURAND's online shop introduces a summer-exclusive white sangria combining white wine, mint tea, and three types of domestic Japanese citrus, now available through a crowdfunding campaign.
The popular foldable cordless living fan from Life on Products now comes in a large size, featuring auto oscillation, LED lighting, external device charging, and disaster preparedness utility — available from May 2026.
A collaboration tote from L.L.Bean and SALON adam et rope' arrives in two nuanced brown shades — Beige and Kinari — beginning May 1, 2026.
Apple pie specialty shop RINGO is releasing a new seasonal flavor, the Baked Custard Apple Pie Lemon, featuring Setouchi lemon jam blended into its signature custard cream.
Freshly baked custard apple pie shop RINGO is launching two summer-exclusive open-style fruit pies — one bursting with sweet mango and one topped with tangy cherry — starting May 15, 2026.
Okayama-based confectionery maker Sun Lavieen is launching two seasonal sweets — a Setouchi Lemon Waffle and a Setouchi Lemon Cake — at supermarkets nationwide from May to July 2026.
A lineup of collaboration merchandise featuring characters from Shinigami Princess and the Monster of the Library of Miswritten Books is available for pre-order through the Village Vanguard online store from April 30 to May 17, 2026.
Suntory's popular fruit canned cocktail brand Suntory -196 (minus one ninety-six) is rolling out renewed versions of its three signature flavors — Double Lemon, Shine Muscat, and White Peach — across Japan from early May 2026.
Suntory's beloved "Kinmugi" brand is releasing a summer seasonal limited edition nationwide from June 23, 2026, featuring a fruity, layered aroma and a vivid water-balloon-themed package inspired by Japan's summer night festivals.
Suntory is launching a new salt lemon sour flavor under its popular Nonaru Sakaba non-alcoholic line on June 30, 2026, available nationwide for a limited time.
Two 1/7 scale completed figures of Uzaki Hana and Uzaki Tsuki in cheerleader outfits from the TV anime "Uzaki-chan Wants to Hang Out! ω" have been announced by MuseMolds, with a planned release in September 2026.
Boston-born casual lifestyle brand '47 is releasing a new lineup of embroidered caps featuring Mickey & Friends and Winnie-the-Pooh characters, available from May at the official online store and retailers nationwide.
Armani Beauty is launching the Prisma Flash Lip Balm on May 8, 2026, combining pearl-like radiance with vivid, translucent color in 10 shades — including a pH-reactive Rose Flash.
atmos pink is releasing a gingham check-accented custom Puma H-Street design called "H-STREET atmos pink PICNIC." Pre-orders open April 24, with the in-store release scheduled for May 2, 2026.
Bears Rock has launched the Choiwaru Usagi Sleeping Bag, a new two-size sleeping bag designed for parents and children to use together, featuring a playful rabbit ear design in cool black and purple tones.
Three limited-edition packs of Bifesta's popular carbonated foam facial wash are now available, featuring the globally beloved Esther Bunny character from artist Esther Kim.
Boul'Mich's collaborative Peaceful Macaron project with food art painter Izumi Kamoshida enters its second year, featuring new designs with seasonal flowers arranged in a heart shape and a white dove symbolizing peace.
Calbee's Pizza Potato chips are getting three limited-edition Kirby collaboration packages available at convenience stores across Japan from late April 2026 through early June 2026.
A limited-edition soft vinyl figure of Hedorah in an exclusive "Venom Prism" colorway has launched for pre-order at the arktz&DBA online shop, crafted by CCPJAPAN with high-quality clear gradient coloring.
Two new Disney character bread varieties featuring Mickey & Minnie and Chip & Dale packaging go on sale from May 1, 2026, each including one of 24 sparkling metallic collectible stickers.
A 1/7 scale figure of Saki Hanami from Gakuen Idolmaster in her "Re;IRIS Ver." stage costume is now available for pre-order at COCOstore, with the reservation period open until July 30, 2026.
Starting April 29, 2026, Hattendo launches the Shittori Mocchiri Shamoji-Yaki — a moist, chewy wagashi shaped like a rice paddle and filled with sweet anko bean paste — as a new Hiroshima souvenir themed around good fortune.
Japanese ladies' brand jouetie teams up with hat-focused accessories brand kaorinomori for a special collaboration, featuring five items blending girly charm with jouetie's signature edge. Pre-orders open May 3, 2026.
Kamogawa Sea World in Chiba has announced the return of Summer Splash, its beloved summer orca drenching event, along with the reveal of the official Summer Splash 2026 logo and the launch of exclusive merchandise.
Tokyo-based crepe brand Korot is rolling out four May-only limited flavors led by the Dubai Chocolate Crepe, alongside the grand opening of its official online store for delivery across the Tokyo metro area.
LAH has added new SV925 necklaces and a ring to its GRANULE series, showcasing a polished ball chain design that brings both casual and modern character to any look.
Louis Vuitton has released a new collection of men's bags and leather goods in Monogram Surplus Canvas, featuring embossed texture and subtle camouflage-inspired Monogram patterns, as part of the 2026 Pre-Fall Men's Collection.
Osaka confectionery Nagasakido is launching the "Castella Biscuit," a new treat that pairs the moist softness of castella with the crispy crunch of a biscuit, and will celebrate with a two-day event at their Sumiyoshi store on May 1–2, 2025.
Starting May 1, 2026, PABLO's Shinsaibashi flagship store will offer the limited-edition PABLOmini Setouchi Lemon — a bite-sized cheese tart topped with refreshing lemon jelly made from Setouchi-grown lemons, available for two months only.
Primavista, the base makeup brand from Kao Corporation, is releasing limited edition Pocket Monsters special packages in two phases — a UV primer in four character designs from May 9, and a pre-makeup gel wash from July 11, 2026.
Nijigen COSPA is launching a new merchandise lineup for the original TV anime "Princession Orchestra," covering all three princesses. Items include acrylic stands, T-shirts, pass cases, and large tote bags, with pre-orders open until May 24, 2026.
The iconic backpack from ROCO NAILS, a fashion brand beloved by Gen Z high school girls and trending on TikTok, is launching as a miniature capsule toy. The "ROCO NAILS Mini Color Backpack Mascot" comes in 5 colors and will be available in capsule vending machines across Japan from late April 2026.
Five pixel art-style flip phone keychains featuring Hello Kitty, My Melody, Kuromi, Pompompurin, and Bad Badtz-Maru are rolling out at Aeon Fantasy's cashless "Kapuebo" capsule toy machines.
Outdoor brand TOKYO CRAFTS and Ketsumeishi's camp project KTM CAMP have teamed up to release two tent models and an umbrella, with pre-orders opening on April 28, 2026.
A new lineup of TV anime Tougen Anki merchandise featuring brand-new illustrations is now on sale at Animate stores nationwide and online, with a postcard giveaway fair running through May 17, 2026.
Hokkaido-based confectioner Hokushin Foods is launching the Yubari Melon Jelly Rich Taste Mini on May 1, 2026 — a Hokkaido-limited mini jelly designed to deliver the peak flavor of Yubari melon in a single mouthful.
Beard Papa's is bringing back its popular seasonal "Gyokuro Matcha Cream Puff" for a limited time from May 1 to June 30, 2026. Filled with a luxurious cream blending Uji matcha and premium gyokuro, and stuffed into a crispy chocolate cookie choux pastry, it delivers a rich tea aroma and perfectly balanced sweetness.
BREEZE, a children's fashion brand with around 140 stores nationwide, has released a collaboration collection with Tomica, the long-running diecast minicar series. The lineup covers graphic T-shirts, aloha sets, amphibious pants, pajamas, and an outdoor hat, available in stores and online from April 24, 2026.
A 1/7 scale figure of Nozomi Suminome from the popular visual novel game Café Stella and the Reaper's Butterflies is now available for pre-order, with a February 2027 release planned.
A new "Flocky Figure" featuring Black Myaku-Myaku, the official mascot character of Expo 2025 Osaka, Kansai, Japan, is set to launch in late April 2026, with five varieties available at official stores and retail locations across the Kansai region.
New monitor plushies, mascot keychains, and embroidery stickers featuring Toro from Doko Demo Issyo are available for pre-order from April 24, 2026, with in-store sales beginning May 2 at the "Torofes" fan event and the Tokyo Solamachi pop-up store.
Finnish design brand Iittala is launching a limited-edition collaboration with Pokémon to celebrate the franchise's 30th anniversary, pairing its iconic Origo tableware series with Pikachu in a collection that goes on sale May 1, 2026.
Children's clothing brand klädskåp is releasing its first collaboration with Kobitos Encyclopedia — the beloved illustrated book series celebrating its 20th anniversary in 2026 — starting April 29, 2026, at nationwide stores and the official online shop.
The second installment of "Koga Craft Ice &," a local gelato brand from Koga City, Ibaraki Prefecture, has launched two new flavors featuring beloved long-selling biscuit snacks from Yamazaki Biscuit Co., Ltd.
A one-year seabed aging experiment for KOICHI (Rice Whisky), a Japanese rice whisky brand, is set to begin in the waters off Kushiro, Hokkaido, with a crowdfunding campaign now open on CAMPFIRE.
Le Pan Kobe Kitano and iconic Italian chocolate brand Caffarel have created a limited-edition brioche gelato sandwich, available exclusively at the Italy Fair 2026 at Nihombashi Mitsukoshi Main Store from April 29 to May 6.
On the 10th anniversary of Aqours' 2nd single "Koi ni Naritai AQUARIUM," digital figure Holomodels featuring the iconic costumes are now available online via X Market and in-store at Numazu's premium shop, with previously online-only Spacial Discs also launching in serial card format.
Eight new stationery items from the mojojojo stuffed toy and gift brand are hitting stores on May 2, 2026, featuring adorable plushie characters dressed in fashionable clothes and hats under the PATTERN COLLECTION theme.
The seasonal "Awaji Island New Onion Burger - Japanese Soy Sauce Style" returns to MOS Burger locations in Kansai, Chugoku, and Shikoku from May 7 through mid-May 2026, featuring fresh spring onions grown by contracted farms on Awaji Island.
Tabio's Kutsushitaya brand is teaming up with Narumiya International's beloved "Heisei retro" characters ANGEL BLUE and mezzo piano for their first-ever collaboration sock collection, launching May 1st at 149 Kutsushitaya stores and the Tabio online store.
Nitori has expanded its popular shelf-compatible cold water pitcher lineup with two new sizes — 1.0L and 1.5L — designed to fit neatly into standard refrigerator shelves and door pockets.
The an-butter sweets specialty shop Okada Kinsei Anbataya is releasing a new seasonal treat, "Anbutapan Lemon," starting May 1, 2026. The product pairs red bean paste made with rare Erimo azuki beans from Chitose, Hokkaido, with a fragrant lemon paste using Setoda lemons.
Two new tarts are joining Pasco's "Mitasare Sweets" lineup on May 1, 2026 — a rich Hokkaido cream cheese tart and a vibrant Okinawan purple sweet potato tart, both inspired by regional flavors from across Japan.
Starting May 1, 2026, Ramely — a caramel sweets brand at Hakata Station in Fukuoka — releases its popular Salty Caramel Cookies as a limited-time summer item, featuring Okinawa yukishio salt paired with crunchy toffee chips.
Paper goods brand Furukawa Shiko and confectionery maker Sanritsu Seika are teaming up for a new stationery series called "SanritsuMart," featuring retro-style designs inspired by beloved snacks including Kanipan, Genji Pie, Kanpan, and Choco Bat.
Kotobukiya is releasing a 1/7 scale complete figure of Teoritta, the Sword Goddess from TV anime "Sentenced to Be a Hero: The Prison Records of Penal Hero Unit 9004," scheduled for October 2026 at a reference price of 27,500 yen.
Soumah's Crescent Moon Brut 2020 has arrived as a remarkable debut in bottle-fermented sparkling wine, earning a gold medal at Decanter World Wine Awards 2025 and Best Sparkling honors at two prestigious Australian competitions.
washo has launched "Mala Tang Kiss," an 8-shade lip line with film-forming technology designed to stay intact through hot, oily foods like mala tang. Available from April 24, 2026.
A snow-white milky warabi mochi made with 100% rare bracken fern starch and locally produced Yuda Milk, dusted with coconut milk powder for a fresh-snow appearance, has launched from Nishiwaga, Iwate.
Japanese bag brand AS2OV and select shop NEPENTHES have teamed up for the first time, releasing an exclusive waterproof suede drawstring bag in two colorways in Japan from May 1, 2026.
BAKE CHEESE TART is launching a new seasonal tart featuring Setouchi lemon and coconut, available from May 15 to June 30, 2026.
California-born eyewear brand Black Flys and select shop FREAK'S STORE have launched a special exclusive collection of three custom sunglass styles, each featuring gold FREAK'S STORE branding and exclusive lens colors.
A direct fire hot sandwich maker featuring the "Bread Thief" character is now available exclusively at Village Vanguard, priced at 3,960 yen including tax.
Diamond jewelry brand BRILLIANCE+ has released a new wedding ring called "Atoriela" from April 23, 2026. Handcrafted by skilled Japanese artisans, the ring blends a tactile, crafted texture with refined elegance suitable for everyday wear and formal occasions alike.
CAMPERLAB has released its 2026SS campaign, presenting the season's collection through an intuitive, glitch-infused, hand-drawn visual perspective set against a stark cityscape.
The second Nintendo Switch port in the Court of Darkness series launched on April 23, 2026, bringing five new princes and their dark fantasy romance stories to the console in widescreen.
DISHES and TART SAN is launching three seasonal limited tarts featuring freshly ripened fruits and matcha, available at locations across Aichi and Gifu prefectures.
Drip Trip, a coffee bean specialty brand with over 300 varieties roasted after each order, has released a new "No-Miss! Bean Gacha" product on Rakuten as of April 19, 2026. Shoppers can choose their preferred roast level and receive a random selection of beans.
The estaa REIKYAKU Parasol, a sun-and-rain parasol developed with radiative cooling fabric that requires no energy to lower surface temperatures, has returned for the 2026 season after selling out last year.
A new Girls Craft kit from Gakken is now available for pre-order, letting you handcraft 10 types of cute animal-themed candy-style squeeze toys — from Long-tailed Tit Daifuku to Unicorn Marshmallow — using special gummy resin. Scheduled for release on May 28, 2026, priced at 2,750 yen (tax included).
A larger-sized soft vinyl figure of SHIDORO from the popular gun-girl RPG Goddess of Victory: Nikke is set for release in September 2026, featuring a functional coin slot on the back.
GODIVA Japan and Fukui's century-old confectionery shop Hayakawa have teamed up to release "Habutae Kurumi White Chocolate & Matcha," a new collaboration sweet that merges Japanese and Western confectionery traditions. Sales begin at GODIVA Seibu Fukui on April 28, 2026.
The Iwami Ginzan lifestyle brand Gungendo has launched its new summer collection "Kaze no Fuku" (Clothes of the Wind) from April 23, 2026, featuring five standout natural-fiber fabrics crafted by artisans from across Japan.
HAKUBA GIN, a craft gin made using botanicals harvested from Hakuba Village's forests, has been selected as a finalist in three categories at the 105th ADC Annual Awards — one of the world's most prestigious design and advertising competitions.
The Harry Potter – Mahou Dokoro Butterbeer Truck will appear at Oasis 21's Galaxy Plaza in Nagoya from April 29 to May 6, 2026, offering exclusive Butterbeer Popcorn and the newly launched Butterbeer Cotton Candy.
Meiri Shurui is releasing Hyakunen Umeshu Tea Blend on May 28, 2026, combining the award-winning Hyakunen Umeshu with fragrant Ceylon black tea for an entirely new drinking experience.
Loop' has unveiled two soft vinyl figures depicting manga artist Hiromu Arakawa from Hyakushou Kizoku — a Type A (Smiling) and a Type B (Whistling) — both available for pre-order at Amiami.
The elusive 1995 expansion Illuminati New World Order Assassins has arrived in Japan as a complete 129-card box set, including four previously unreleased cards described as Japan-related by original creator Steve Jackson.
A new lineup of Love Live! Hasunosora Girls' High School Idol Club merchandise from Sync Innovation is now open for pre-order, featuring acrylic stands, star-shaped can badges, and a range of practical items.
MILESTO has released two new bags in its XTREC series — an asymmetry tote bag and a layered helmet bag — blending trench coat aesthetics with high-performance materials. Both are priced at ¥19,800 and went on sale on April 24, 2026.
Yukai Engineering's mirumi, a charm robot inspired by a baby's glancing gestures, launched in Japan on April 23, 2026. Available at 12 Tsutaya stores nationwide and through the official online store, the robot is priced at ¥19,800.
Mister Donut is rolling out two new limited-edition donuts called "Saku-pofun" from April 27, featuring a unique dual texture of crispy exterior and light, airy interior inspired by Taiwanese donuts.
Mister Donut is releasing two new limited-time frozen drinks inspired by classic Asian desserts, featuring shaved-ice crunch and chewy fruit toppings. Available at most locations nationwide from April 27.
Miyako Hotel Amagasaki has introduced a new "ReFa Room" — the first of its kind in Hyogo Prefecture — offering guests a premium beauty and wellness experience with a curated selection of ReFa devices and the ReFa VITALWEAR recovery sleepwear.
The beloved Monchhichi character is heading to capsule toy machines across Japan dressed in fun, fashion-forward outfits — featuring a puffed surface finish and 6 designs to collect.
A six-piece capsule toy collection featuring Moomin comics artwork by Tove Jansson and Lars Jansson rolls out across Japan from late April 2026, priced at 400 yen per turn.
Musashino Mori Coffee is rolling out a refreshing early summer menu from April 23, 2026, featuring three new espresso-based drinks including an Ice Choco Mint Latte and Ice Lemon Coffee Soda, the return of the popular matcha mont blanc pancake, and new food items.
Felissimo's Museum-bu has launched three yokai-themed collaboration items with the Yumoto Koichi Memorial Japan Yokai Museum (Miyoshi Mononoke Museum) in Hiroshima, available from April 23, 2026.
Pre-orders are open on AMNIBUS for 13 types of My Dress-Up Darling Season 2 merchandise featuring newly drawn Starry Sky Maid ver. illustrations of Marin Kitagawa, Sajuna Inui, and Shinju Inui.
WAVE's classic BEACH QUEENS series returns in POP UP PARADE format with L size figures of Panty and Stocking from New Panty & Stocking with Garterbelt, both scheduled for a November 2026 release and available through AmiAmi.
U-TREASURE's Nintama Rantarō collaboration simple ring is back with an expanded lineup of 28 character engravings — 17 more than before. The wave-line ring features a shuriken motif and sparkling stones, available to pre-order from April 21 to May 19, 2026.
HTB's popular mascot On-Chan is getting two new merchandise items — puffy marshmallow-style stickers and a stuffed animal mini pouch with carabiner — both going on sale April 28, 2026.
A Pingu collaboration featuring 27 ice-blue summer-themed items is coming to Thankyou Mart stores across Japan from late May 2026, with online pre-orders now open.
Prime 1 Studio's Museum Masterline series features a 1/3 scale statue of The Batman Who Laughs and Robin King from DC Comics' Dark Nights: Death Metal, with pre-orders now open and a scheduled release between September and December 2027.
AMNIBUS is now accepting pre-orders for six types of Princession Orchestra merchandise, including Ani-Art clear label acrylic accessory stands, trading scene acrylic stands, hologram cards, bromides, mini photo acrylic stands, and hologram can badge sets.
Starting April 24, 2026, RETOUCH men's hair cosmetics is rolling out FamilyMart-exclusive mini-size products at approximately 1,920 convenience stores across Japan, making the brand more accessible for everyday shoppers.
Japanese casual wear brand Right On has released its summer 2026 season visual collection under the theme "Find your true self, grow your smile," featuring light and active styles for the whole family.
Two premium matcha smoothies — made with carefully selected matcha from long-established Japanese tea producers — are rolling out at Seven-Eleven stores across Japan from late April 2026.
The multi-genre adventure game SHUTEN ORDER, created by DMM GAMES and Tookyo Games, launched its Nintendo Switch 2 Edition physical package on April 23, 2026.
A 1/7 scale figure of Yanami Anna from the TV anime "Too Many Losing Heroines!" in her swimsuit is now available for pre-order at Amiami. Manufactured by Good Smile Company, the figure captures the character's bright smile and stylish proportions, with a planned release in December 2026.
Starting April 23, 2026, TSUTAYA BOOKSTORE and TSUTAYA ELECTRICS locations across Japan will offer early sales of Mirumi, a charming robot developed by Yukai Engineering Inc. that mimics the peeking behavior of babies.
AMNIBUS has opened orders for Trading Ani-Art Can Badges featuring characters from Uta no Prince-sama The Movie: TABOO NIGHT XXXX. Orders began on April 16, with a limited purchase bonus included.
Popular SNS characters Whippi & Wrappi are teaming up with Thank You Mart for a 15-item collaboration collection of everyday goods, all priced at 390 yen (429 yen with tax). In-store sales begin in late May 2026, with online pre-orders already open.
The "Shufuku Whisky Mikuji 1st Edition" went on sale April 23, 2026, featuring Hakushu 12-Year and Yamazaki 12-Year as the top prizes in a 455-entry random whisky lottery priced at ¥3,980 plus shipping.
Ariake has launched two special limited-edition products to mark 25 years since the revival of the beloved Yokohama Harbor brand, available from April 26 through the end of May 2026.
Starting June 18, 2026, 3650's bestselling waterproof mascaras will be available in Minnie & Daisy character designs in limited quantities at drugstores and online stores across Japan.
Ivan and Till from the Korean-originated Alien Stage are joining the popular "Look Up" completed figure series from MegaHouse, with both figures priced at 4,950 yen each and scheduled for release in late October 2026.
The second collaboration between UK's No. 1 craft beer brand BrewDog and Liquor Mountain is here — BREWDOG MOUNTAIN PEAK COLD IPA, now on sale at Liquor Mountain stores nationwide as of April 21.
Can★Do has launched a new 25-piece collection inspired by the Disney animation film Dumbo, featuring charming pink and blue designs available at stores nationwide from April 23, 2026.
Two new items — the Red Cherry Bon and Red Cherry Mini Bon — are now available at Cinnabon locations across Japan through late June 2026, featuring fresh red cherries paired with the brand's signature Makara cinnamon.
Kotobukiya's 1/7 scale completed figure of "Lou Magmel" from CODE VEIN II is now available for pre-order at Amiami, priced at 27,500 yen (tax included) with a scheduled release in October 2026.
S.Weil by HOTEL NEW GRAND at Yokohama Takashimaya is introducing a refreshing new Lemon Pie dessert this early summer, featuring a tangy lemon cream layered beneath a smooth yogurt cream, available from May 1 through August 31, 2026.
To celebrate the upcoming Disney/Pixar film Toy Story 5, innisfree is launching a special limited edition collection featuring beloved characters, available in limited quantities from May 1st, 2026.
Chihiro Rokuhira and Hakuri Sazanami from the manga Kagurabachi are joining MegaHouse's "Look Up" figure series, featuring seated figures that look up at approximately 110mm tall, priced at 4,620 yen each with a scheduled release in late October 2026.
Kamakura Les Anges has launched "Wine and Fruit Jelly," a chilled summer dessert made with Delaware Pink Orange Wine from Kamakura Winery — a bronze award winner at Decanter World Wine Awards 2025 — available from April 24 to late August 2026.
A 1/7 scale pre-painted figure of Takakiyo Kanan from Kanan-sama wa Akumade Choroi has been announced by Kotobukiya, based on an original illustration drawn specifically for this figure by manga author nonco. Priced at 22,000 yen (tax included), the figure is scheduled for release in November 2026.
Louis Vuitton has released new women's bags from its "Flight Mode" collection, featuring premium materials and vibrant prints designed to complement summer travel styles.
The popular Korean scrub body wash brand LUV SCENT is expanding its lineup with a new fragrance mist, now available at Loft stores nationwide from April 18, 2026.
MegaHouse's Melty Princess palm-sized Roxy figure is back in a new Bare Feet Ver., available exclusively through AmiAmi and select retailers, scheduled for release in September 2026.
Germany's premium tea brand Revolution has released a Cold Brew Tea series available for a limited summer season, offering full-flavored iced tea ready in just five minutes with cold water.
Three new onigiri varieties are rolling out at Seven-Eleven stores across Japan for Golden Week, including an Omurice Onigiri with shrimp tomato cream sauce, a Teriyaki Hamburger Onigiri, and a 6-piece Outing Onigiri Set designed for easy sharing.
Seven Premium Ryukyu Soba returns with a refreshed Shisa-themed package, offering a deep pork and bonito broth at Seven-Eleven stores nationwide from April 28.
Masudaya Saito Trading is bringing back their iconic 1971 soft vinyl figures of Spectreman and Enjin Lar, recreating the original hand-painted texture and retro feel of Showa-era toys.
Two new seasonal chuhai from Suntory hit shelves nationwide on June 16, 2026 — a kiwi variety using fruit from Ehime Prefecture and a pineapple variety featuring produce from Okinawa.
A whole Classic Pudding forms the centerpiece of a new layered parfait, joined by a rich chocolate mont blanc, at Sushiro's in-restaurant dessert corner starting April 22, 2026.
A new limited-edition canned chu-hi from Takara Shuzo arrives nationwide on May 19, 2026, featuring a bittersweet orange flavor made with whole fruit including the peel.
The first wave of Ultra Q hand puppet soft vinyl figures — Kanegon and Garamon from the classic 1966 tokusatsu series — is now available for pre-order from Masudaya Saito Boeki, following the earlier Ultraman hand puppet series.
The "Heel Silk Toe Rela Socks" feature toe loops to spread cramped toes, an arch cushion for stimulation, and 100% silk on the inside of the heel, now on sale for 1,848 yen at major retail stores and online.
New Kemono Friends 3 merchandise featuring Friends characters dressed in Chinese outfits has launched across two design series — original illustrations and POP Art — available online and at Anime Culture Center by eeo from late May 2026.
Kamakura-based aroma raw chocolate brand MAISON CACAO is launching a new additive-free raw chocolate for children made with Amaou strawberries, available from April 25, 2026 at all seven of its locations.
Felissimo's Cat Club has released four new collaboration items featuring Nyanko-sensei from the TV anime Natsume's Book of Friends, available online from April 17. The spring lineup includes a UV-cut cardigan, a flat pouch, a rain/shine umbrella, and a Seto pottery toast plate.
Two new BOSS bottled coffee drinks went on sale at AEON, AEON Style, MaxValu, and other AEON Group stores across Japan on April 21, alongside upcoming package renewals for three existing AEON-exclusive beverages.
A limited-time Bowers & Wilkins pop-up store is running at Hankyu Men's Osaka from April 22 to 28, 2026, featuring analog record listening experiences and the brand's latest speakers, headphones, and earphones including new spring 2026 colors.
A seasonal limited baked cookie gift set from Colomban, themed around sunflowers and lemon, is now available at stores across Tokyo and the surrounding area through late August 2026.
Three products in the Karada ni Euglena "Children's Nutrition Support" series have seen their subscription customer count nearly triple over six months, surpassing 10,000 users, as busy parents embrace the series' easy, everyday approach to child nutrition.
COSPA has announced a new line of illustrated goods featuring Sakata Ginhachi from the TV anime Gintama: Mr. Ginpachi's Zany Class, with items including an acrylic stand, towels, mug, and more — all planned for release in late July 2026.
Swailife Wine Shop in Tokyo's Higashi-Nihonbashi is releasing 300 bottles of "Tourou," an orange wine crafted by GRAPE REPUBLIC and featuring exclusive label artwork by illustrator marie. The Swailife edition has been aged for over six months before release.
Honehone-saurus Revival, a special re-release of the beloved plastic model kit and chewing gum set, is heading to AEON and AEON Style stores across Japan starting April 27, 2026.
funbox is releasing a new lineup of original goods featuring illustrator mikko's "Lil ala mode" characters, with a general sale starting May 12, 2026, and an early pre-sale at select stores from April 24.
The Maison et Voyage Azabudai Hills store launches an original Gurkha sandal collection from April 17, featuring three leather options — including two new colorways — designed by CALMANTHOLOGY's Manabu Kaneko.
O Skin & Hair is releasing a limited-edition Mother's Day gift collection from April 24, 2026, featuring the new O AROMASTONE in three scents and a flower-design O BALM 20ml — available at the official online store and STAYFLOWER in Nakameguro.
Bar Granada at Rihga Royal Hotel Kyoto will serve "Temarikusa," a vibrant blue cocktail made with fruit liqueur jelly and sparkling wine, from May 1 to June 30, 2026.
RIMOWA's popular Essential polycarbonate suitcase collection has launched two new seasonal colors — Orange and Magenta — available at RIMOWA stores and RIMOWA.com from April 23, 2026.
SanktGallen Brewery has released Pineapple Ale, a spring/summer limited fruit beer that uses approximately 600kg of fresh Golden Pineapple per batch. The juicy pineapple flavor extends all the way to the foam, with sales running through the end of September 2026.
New York-born The City Bakery has teamed up with UK's No. 1 craft beer brand BrewDog to launch TINY FANG, a craft pilsner crafted to complement food and bread with crisp, refined flavor.
VITAS has released Soyeets, a new soy protein sweet that transforms from a thick paste to a smoothie or drink just by adjusting the amount of water, available in Banana and Chocolate flavors from April 20, 2026.
Tachibana E Sake is celebrating 55,000 lottery sets sold with a special 119th edition featuring two top-prize spots — both awarded with a bottle of Suntory Yamazaki Aged 18 Years.
WHOLE BERRY, a Korean inner care brand known for its 100% straight lemon juice sticks, is arriving in Japan starting with a PLAZA exclusive launch in late April 2026.
Two new collaboration trading cards are joining the Hikonyan Trading Card lineup — one tied to Hikonyan Cafe's 1st anniversary event, and another featuring a Hanshin Tigers mascot design.
A limited-edition colorway of the popular CCP Middle Size Series Godzilla 1999, featuring rainbow hologram film and a fiery clear orange finish, is available for pre-order at the HOBBY SEARCH online store.
A dreamy new The Little Mermaid collection featuring original artwork by illustrator mikko is arriving at Disney Store locations from April 24, 2026, with early access at flagship stores and online from April 21.
Three colorways of Nike's Moon Shoe — White, Yellow, and Navy — go on sale exclusively through emmi in Japan starting April 25, available at the emmi official online store, USAGI ONLINE, and emmi stores nationwide.
MILESTO's UTILITY series expands with two new travel-ready items — a packable 34L tote bag and a versatile 2WAY utility pouch — both going on sale from April 17, 2026.
A special collaboration between Australian artist Mulga the Artist and Sanrio Characters brings seven embroidered cap designs featuring Hello Kitty, Kuromi, Pompompurin, Cinnamoroll, Pochacco, My Melody, and Hangyodon, going on sale April 24, 2026.
New illustrations of the quintuplets in a "Race Ambassador" style feature on a range of items including car accessories and collectibles, with pre-orders open from April 17 to May 8, 2026.
Roger & Gallet is releasing a new Baume à Lèvres (Lip Balm) collection on April 22, 2026, featuring four irresistible flavors inspired by the brand's popular fragrances — Fig, Ginger Rouge, Rose, and Neroli.
Starting May 1, 2026, Shiseido Parlour Ginza Main Store Shop will offer the limited-edition "Mousse au Fromage Sauce Citron" — a smooth cheese mousse made with Hokkaido cream cheese and Jersey milk, paired with a refreshing Setouchi Lemon sauce.
The SNOW MIKU 2026 theme song "SHIAWASE FOR YOU!" has been newly re-edited and transformed into an immersive 3D spatial video, now available for purchase as a Spatial Disk compatible with Meta Quest headsets and smartphones.
Starting April 20, 2026, four Yamashita Honki Udon food court locations are serving the new "U Series" — udon-based recreations of potato, hot dog, and churros, all available for takeout and eat-and-walk enjoyment.
The Korean vegan beauty brand CHASIN' RABBITS has arrived in Japan through Food Cosme Co., Ltd. as its exclusive distributor, with two new cover creams rolling out at Loft stores nationwide from April 18, 2026.
Kobayashi Pharmaceutical's Chewable Breath Care gummies get a limited-edition makeover with 10 Sumikko Gurashi character designs, featuring grape and yogurt flavors, available nationwide from April 30, 2026.
Starting April 20, the Coca-Cola FIFA World Cup 26 Campaign Phase 2 kicks off with limited edition packages for 18 participating nations, a "Happy Cap" vending machine promotion returning after about 12 years, and a guaranteed chance to win an exclusive Coca-Cola limited uniform.
Fine jewelry brand COCOSHNIK has released a new collection called "REFINED BOLDNESS," featuring bold yet refined K10YG pieces that are available from April 17.
The twin characters Kotonoha Akane and Kotonoha Aoi are arriving on the Desktop Mate platform as individual DLC packs on April 24, 2026, bringing character voices, animations, and a special combo interaction system for those who own both.
Flying Tiger Copenhagen has added a colorful "Rain Goods" lineup of 17 items to its stores starting April 17, 2026, featuring unisex umbrellas, rain ponchos, and rainy-day accessories that make wet weather a little more fun.
Fujiya Confectionery shops are releasing a new Bandai collaboration dessert on April 27, 2026. The "Fun to Dig! Peko-chan Charapaki Excavation Dinosaur Parfait" uses popular Bandai candy products and comes in a limited-edition Peko-chan x dinosaur design.
From April 24 to May 28, 2026, Gelato Pique Cafe locations nationwide are hosting the "SUNNY SIDE BEAR" fair, featuring a tropical fruit crepe and five colorful soda floats topped with a bear wearing sunglasses made from tea gelato.
The Fukuoka restaurant GRANADA SUITE on À TABLE is bringing back its popular seasonal shaved ice for summer 2026, with two new flavors showcasing Okuhachi matcha and Miyawaka Satoyama lemon.
Japanese general merchandise maker HAC is set to release a lineup of giant-sized stationery items in May 2026, including a 24.5cm twin marker set and a 35cm functional pencil, alongside a versatile multi-purpose desk.
DIANA, the Japanese women's shoes and bags brand, is releasing the third installment of its Harry Potter collaboration collection starting April 29, 2026.
Five colorful new items inspired by Honeydukes, the beloved candy shop in Hogsmeade, go on sale at Harry Potter – Mahou Dokoro stores and the online shop starting April 24, 2026.
Starting May 1, 2026, the Cake & Bakery Shop at Hotel Metropolitan Ikebukuro is introducing new sweets and breads, including a fresh chilled mango danish, a returning raspberry basque cheesecake, and new seasonal breads.
London-born homeware brand Jubilee has released four new knit tote bag designs featuring Queen Elizabeth II and the British royal family, available on the brand's official website from April 17, 2026.
The Ginza-based die-cut baum cake specialty shop Katanukiya is celebrating its 7th anniversary on April 18, 2026, with a special lineup including a four-piece Panda Baum assortment, a limited food-sample charm, and an in-store sticker giveaway.
The highly anticipated LACOSTE for ADAM ET ROPE' exclusive collaboration polo shirt is back for 2026, with pre-orders now open online and an in-store release set for May 7.
Seven-Eleven Japan is launching the Quattro Strawberry Eclair on April 21, featuring strawberry glaze, strawberry candy chips, and two types of strawberry cream — a multi-textured spring dessert available nationwide.
SKINFOOD is expanding its popular Peach Cotton line with a new 7-sheet face mask and a limited-edition pad set that includes a mini Tone Up Cream, launching at Loft and PLAZA stores across Japan from April 18, 2026.
A new line of inclusive soups called "Soup no Crayon" has launched from Hokkaido, designed for children with difficulty swallowing and all family members to enjoy together.
A collaboration between the popular goods brand SWIMMER and Sanrio Characters launched on April 18, featuring cute apparel, face pouch charms, and sticker sets available at Don Quijote and Apita stores across Japan.
Takarajimasha Toys has released the "World Gem Excavation BOOK" on April 14, featuring a hands-on toy where you chip real gemstones out of a block—and if a diamond appears, it's the ultimate jackpot.
The popular Maple Salty Nuts Cookie returns to The Maple Mania for a limited time from April 25, 2026 — a nutty, salty-sweet treat perfect for Golden Week and summer vacation souvenirs in Tokyo.
Japanese womenswear brand TONAL is releasing a new commuter backpack collection from April 2026, with pre-orders now open and general sales beginning mid-May.
TOWER RECORDS SHIBUYA and Nagoya's iconic Taiwan ramen restaurant YABA MISEN are launching a limited collaboration, with illustrator ELLYLAND's custom artwork reimagining popular dishes as charming characters on exclusive apparel and goods available from April 25.
A Musashi-Kosugi restaurant is now offering warabi mochi drinks you can sip through a straw, with matcha milk and hojicha milk varieties available until June 30, 2026.
Starting April 22, 2026, the 9.kyuu official online store F.room is hosting a special cat goods collection curated by brand director Moeka, featuring items from illustrators Nathalie Lete and Miyuki Matsuo alongside the brand's signature cat-shaped beauty soaps.
SALON adam et rope' is teaming up with Indian craft brand AAYUSHI for its first exclusive collection, releasing on April 24, 2026, with two spring/summer styles in soft ivory and brown colorways.
A Nendoroid figure of Eijun Sawamura, the pitcher of Seidou from the TV anime Ace of Diamond act II Second Season, is now available for pre-order at AmiAmi, with a planned release in October 2026.
AS KNOW AS plus has released a collaboration T-shirt featuring Tom and Jerry characters Jerry and Tuffy, complete with a matching acrylic keychain. The unisex long-sleeve T-shirt is available in four colors on ZOZOTOWN, Rakuten Fashion, and at AS KNOW AS plus stores.
To commemorate the 11th anniversary of Battle Girl High School, an eeo Kuji online lottery has launched on the eeo Store online shopping site, featuring exclusive new merchandise with official character illustrations.
Four matcha-themed desserts combining Hokkaido soft-serve ice cream with premium matcha are available at Bikkuri Donkey from April 22, 2026, for a limited time.
ENNE is launching the ENNE ZERO, a license-free specific light EV featuring real drive pedals and a 48V 10.5Ah Panasonic-based battery, in a limited pre-sale starting at 12:00 PM on April 18 from ¥150,000 (tax excl.), with delivery scheduled for July 2026.
FRANCAIS is releasing its well-loved seasonal "Fruit Sand Cookies" featuring five fruit varieties enrobed in airy chocolate, available from April 24, 2026, at select stores while supplies last.
Japanese confectionery brand FRANÇAIS is releasing two new limited-edition tuile sandwiches — one with Amao strawberry chocolate and one with Sicilian lemon chocolate — at five stores only, starting April 24, 2026.
A new batch of Frieren: Beyond Journey's End goods has been announced as the second installment of the mochocho chibi-character series, featuring heart-shaped can badges, acrylic stands, and more.
A new Japanese-Western fusion confection from GODIVA and Nagomi Yoneya combines chocolate and peanut filling in a monaka wafer shell infused with cocoa powder.
To mark the 2nd anniversary of Jo Malone London Harajuku and the 1st anniversary of Yuzu Zest Cologne, a limited-edition bottle designed by illustrator Shogo Sekine goes on sale from April 17, 2026.
PRIME 1 STATUE has released a 1/15 scale Legacy Museum Collection statue of the Spinosaurus from Jurassic World Rebirth. Pre-orders opened on April 16, with the statue scheduled to ship between September and December 2027.
Tokyo-based flower shop Lorans began selling its 2026 Mother's Day gift collection on April 15, featuring fresh flower bouquets, dried flower box arrangements, and fresh flower box arrangements — available online and at three stores in Tokyo. Each bouquet is completed through a 10-step process involving up to 30 staff, many of whom face disabilities or serious illnesses.
Louis Vuitton has launched three new men's caps crafted in 100% cotton, each accented with iconic white embroidery — the Cap LV Flower, Cap LV Tracker, and Cap Signature Mesh.
Mampei Hotel in Karuizawa is releasing a Mother's Day gift set, "MAMPEI TEA TIME GIFT," featuring an original herbal tea and boulede neige cookies in two flavors. Pre-orders are open now, with delivery starting May 7, 2026.
OSMIC FIRST, a brand offering mini tomatoes with a sugar level exceeding 11 brix, is running a limited-time pop-up at Matsuzakaya Nagoya's B1F food hall from April 15 to May 12, 2026.
Kotobukiya is set to release a 1/7 scale figure of Noble Kanan from "Mistress Kanan Is Devilishly Easy" in November 2026, based on original artwork by manga artist nonco and featuring a bold swimsuit-maid outfit design.
Good Smile Company's POP UP PARADE L size series is expanding with a new Hatsune Miku Rabbit Hole Ver. figure, approximately 240mm tall and priced at ¥8,800 (tax included), with a scheduled release in September 2026.
Miniature versions of kids' sandals featuring Sanrio Characters designs are arriving at capsule toy vending machines nationwide from late April 2026. The five-piece lineup includes Hello Kitty, Little Twin Stars, My Melody, Cinnamoroll, and Kuromi, priced at 400 yen per turn.
The Stella McCartney × H&M collection has been fully revealed ahead of its May 7, 2026 release date, bringing together signature pieces from McCartney's 25-year design history in a sustainable womenswear line.
Sugar Doll, the dress-up and nurturing game available on App Store and Google Play, has launched a new Classic Gacha "Machikado Trad Street" starting April 15, 2026, featuring traditional British-style outfits with checkered patterns and jacket styling.
The third edition of the GiGO exclusive URUCHURU POP SEAL prize sticker series arrives at approximately 300 GiGO Group stores across Japan from Saturday, April 25, 2026, adding new mini sticker designs and introducing an oversized BIG format for the first time.
To mark WAKAZE's 10th anniversary and LINNÉ's 2nd anniversary, the two craft sake producers have collaborated on a limited-edition brew that revives a historic botanical recipe from 2017 — widely regarded as the origin of the craft sake category.
Tachibana E-Liquor's monthly "Whisky Mikuji Day" lottery event launched on April 15, 2026, exclusively on Rakuten Ichiba, featuring The Hakushu Single Malt Whisky 25 Years Old as the grand prize among 466 limited entries at ¥7,980 each.
A Nendoroid of yoshikitty — the character born from a collaboration between YOSHIKI of X JAPAN/THE LAST ROCKSTARS and Sanrio's Hello Kitty — is now available for pre-order at AmiAmi, priced at ¥6,100 with a September 2026 release planned.
YSL Beauty's "Make Me Blush Powder" is expanding with new shade
The lifestyle brand '47 (Forty Seven) has released the ELEVATED GREENS COLLECTION, a golf-inspired functional headwear lineup featuring New York Yankees and Los Angeles Dodgers designs, available at stores and online across Japan from April.
Good Smile Arts Shanghai is releasing 1/7 scale figures of Tomori Takamatsu and Anon Chihaya from BanG Dream! MyGO!!!!!, both dressed in the beloved "Zero gravity" outfits, with a scheduled release in June 2027.
Lotte is releasing two new Detective Conan-themed slab gums on April 21st, 2026, featuring Mystery Grape and Flash Lemon flavors. Each pack includes a QR code linking to a puzzle challenge campaign where participants can win exclusive prizes.
Japanese fermentation-based skincare brand FAS has unveiled spring-limited gift wrapping designs along with a new Spring Kit, available from April 15 through May 10, 2026.
GODIVA Japan and Chiba-based wagashi brand Nagomi no Komeya have joined forces to create the Chocolat Peanut Monaka — a limited-quantity sweet featuring peanut and chocolate filling inside a cocoa-infused monaka shell.
Good Smile Company's 1/7 scale Hatsune Miku figure, based on illustrator Rella's "16th birthday" themed visual, is getting a rerelease and is now available through AmiAmi.
To celebrate KAITO's 20th anniversary in 2026, jewelry brand LUMOTION is releasing four special accessory pieces, including a stone pendant crafted by a designated "Contemporary Master Craftsman" from Yamanashi. Early pre-orders opened April 15, 2026, with the official release set for July 13, 2026.
Color stone jewelry brand KAJITA is launching its new "Copa" collection on May 1, 2026, with an early preview at a Nagoya pop-up shop running from April 22.
Kinokuniya's popular "Tokyo Foldable Insulated Bag," exclusive to four Tokyo Station area stores, is back in an upgraded, larger size with a zipper closure and trolley sleeve.
Mary Chocolate Company is launching SUGARCOAT MILLEFEUILLE from May 13, 2026 — a new summer confection that stays firm at room temperature up to 35°C, making it an easy-to-carry gift all season long.
HIT: The World, the PC and mobile MMORPG from Nexon, celebrates its 2nd anniversary with a large-scale update introducing a new Crossbow class, two new areas, new bosses, and a range of in-game events running through summer 2026.
Sho-Bi-Doh has launched the Sanrio Characters limited edition "Kamiomoi Hair Dry Cap TC" featuring My Melody, Pompompurin, Pochacco, and Cinnamoroll designs, available at variety stores and online from April 15, 2026.
The beloved Heisei-era character Hoppe-chan® from Sun Hoseki is getting a dedicated special book on April 22, 2026, bundled with a ribbon-quilted pouch and a cute bangs clip as bonus items.
Thank You Mart is releasing a second collaboration with the beloved goods brand SWIMMER, featuring 20 retro fancy-themed items priced at 390 yen each (429 yen tax included). In-store sales begin in early May 2026, with online pre-orders now open.
All 12 members of idol units Six Gravity and Procellarum from Tsukiuta. are joining the NuiPal plush series, dressed in their 10th anniversary illustration costumes, with pre-orders now open.
A Sanrio Characters collaboration version of the popular Air-In Fuji Eraser is set to go on sale May 29, 2026. The limited edition comes in four gift box sets featuring two erasers each, with designs based on Hello Kitty, My Melody, Little Twin Stars, and Pompom Purin.
Asahi Beer has released a new canned shochu highball made with barley tea through its "Asahi Fantasy Development Bureau" test sales site, available in limited quantities starting April 14.
Specially designed Hanshin Tigers cans of Asahi Super Dry and Asahi Draft Beer go on sale from April 28, available in limited quantities in areas primarily around the Kinki region.
Bel Amer Kyoto Bettei, a Kyoto-based chocolate specialty brand, has unveiled a refreshing seasonal lineup of Japanese-inspired sweets and chocolates celebrating the flavors of spring and summer.
The fourth collaboration between congés payés ADIEU TRISTESSE and model Kanoco launches on April 24, featuring a sheer frill blouse and an egg-silhouette salopette in relaxed, feminine styles.
Lifestyle interior brand Francfranc is rolling out a 25-piece "Bikatu" tableware collection at stores nationwide from April 17, 2026, featuring dishware designed around shapes and sizes that naturally encourage mindful eating.
Hibiya Kadan's group company Frenet HIBIYA has introduced pokehana, a new product that lets you attach fresh gerbera flowers to your bag or clothing like a keychain or charm, with no watering required.
A cherry blossom honey harvested on April 9, 2026, in Kashiwara, Osaka Prefecture, has gone on sale at Miel Mie, marking the start of honey hunter Ichikawa Takusaburo's annual buying season.
Asahi Soft Drinks is bringing back Mitsuya Fruit Soda Plum, a modern take on the brand's very first fruit-juice carbonated drink from 1974, available nationwide from April 28 through June.
Following the sold-out 2022 debut, the second triple collaboration sneaker from adidas Originals, atmos, and Daiki Tsuneta's POINTLESS JOURNEY arrives with premium suede uppers, two colorways, and highly customizable details.
Three new items in the "Oven-Baked" lineup arrive at Seven-Eleven stores nationwide from April 22, each topped with aromatic freshly shaved cheese and baked to a golden finish.
Siroca's new DC living fan "Shagamimasen" launches on May 15, 2026, featuring large touch-sensor buttons designed to be operated by foot, eliminating the need to crouch down.
TEAPSY, a Taiwanese brand crafting alcoholic drinks from Taiwan tea and fruit, has launched in Japan. The concept is rooted in Taiwan's beloved hand-shaken tea culture, now reimagined as an adult beverage.
The Super Dining "Verdure" at Tobu Hotel Levant Tokyo is hosting a Spring & Early Summer Fair from April 1 to June 30, 2026, featuring a weekday-only customizable "Okonomi Burger" alongside seasonal highlights like roast beef and white fish nage.
Tokyo Milk Cheese Factory's fresh-made sweets spinoff brand Cow Cow Kitchen is releasing a limited-edition Milk Pie Azuki at its EQUiA Kita-Senju location from April 17, 2026. The flaky pastry is filled with Tokachi-grown red bean paste and a rich Hokkaido milk cream made with fresh cream, mascarpone cheese, and condensed milk.
A new series featuring subtle nuance colors has been added to the Venice Villa ceramic tile terrazzo range, offering 10 shades in both matte and grip finishes suitable for a wide variety of interior spaces.
The Japanese skincare brand genoa is releasing two new mineral-based UV care products on April 20, 2026 — the UV Cut Balm and UV Block Cream — both free from UV absorbers and designed to fit naturally into an everyday skincare routine.
Calbee is launching a renewed version of the popular "Crisp" consommé flavor with enhanced beef umami and spice, hitting stores nationwide on April 20, 2026.
CUNE is releasing its "Otona Kodomo" (Adult-Child) Collection from April 18, 2026, featuring organic cotton clothing in matching styles for adults and children. Available at CUNE stores nationwide, with the online store to follow.
A Chiikawa DAISO-exclusive collection of 28 items — including stationery, pouches, can badges, and more — starts rolling out at DAISO stores across Japan from April 14, 2026.
FamilyMart has released a strawberry ice bar made with 27% Tochiaika juice from Tochigi Prefecture, marking the first strawberry flavor in the convenience store's four-year-old sustainable farming series.
Starting April 17, 2026, fragrance brand FERNANDA Japan is releasing a limited-edition Lychee Collection featuring 20 items infused with upcycled lychee extract sourced from Shintomi Town, Miyazaki.
FUJIMI, a personalized beauty care brand by Tricot Inc., has released an orange-flavored clear protein drink that dissolves into a vivid, transparent orange color in water. The limited-quantity product, available from April 13, 2026, provides approximately 17g of protein and a full day's worth of vitamin C per serving.
Starting April 21, Seven-Eleven stores in Gunma Prefecture will carry a new item — Yaki-Manju, the region's beloved soul food featuring soft grilled dough coated in a rich, sweet-spicy miso sauce.
A new limited-edition flavor is joining the Horoyoi lineup — Mango & Coconut hits shelves nationwide in Japan starting June 9, 2026.
Hublot has launched the Big Bang Reloaded, a 44mm collection that brings the Unico movement to center stage with enhanced color contrasts and five distinct material variants marking significant brand anniversaries.
Union Creative is releasing a 1/6 scale completed figure of Tenka Osaki from THE IDOLM@STER SHINY COLORS in the Gardienne Amethyst costume, scheduled for January 2027, with a suggested retail price of ¥33,000 (tax included).
Kenelephant is releasing an oversized flocky figure series based on artist Takuma Fujisaki's Mall Mutant characters, with six designs going on sale from April 17, 2026.
Starting April 15, 2026, Land of MASTERWAL Yokohama begins selling vinyl records at its in-store café, creating a lifestyle destination where furniture, coffee, and music come together as a single living experience.
A non-alcoholic craft ginger beer inspired by Mizushima island in Tsuruga, Fukui Prefecture, goes on sale on April 20, 2026, featuring tropical passion fruit and ginger flavors with a vivid blue color.
Five original plush mascots featuring the beloved characters of Morinaga Ramune Candy are rolling out at capsule toy vending machines across Japan from late April, priced at 500 yen per capsule.
MUJI is releasing a new "Smooth Satin" series of roomwear and innerwear starting April 20, featuring 100% lyocell satin fabric with a silky feel and moisture-wicking properties for comfortable everyday wear.
Mythologia the Oracle, the simultaneous battle card game available on mobile, has launched its Steam version for PC on April 14, 2026, featuring a mouse-optimized UI and multiple launch campaigns including a Start Dash Campaign offering up to 100 pack ticket pulls.
Suntory will release the limited edition "The Premium Malt's 〈Japanese Ale〉 Irohana (色華) Kaoru Ale" nationwide from July 14, 2026, available in 350ml and 500ml cans, featuring a collaboration design with California lifestyle brand Ron Herman.
A whimsical new stationery item from Suzuhiro Kamaboko — fold it and it takes the shape of kamaboko fish cake; unfold it to write a message inside. Going on sale April 25, 2026.
Tachibana E Liquor Shop has launched its Super High-Probability Lottery Vol. 2, limited to 150 entries at ¥12,999 each (tax included, free shipping). Every entry guarantees two bottles, with the top prize featuring both Yamazaki 18 Year and Yamazaki 12 Year.
A new limited-edition flavor featuring rare green-skinned lemons harvested on Hahajima Island in the Ogasawara Islands is coming to stores across Japan.
A new boxed assortment of Tirol Chocolates featuring three flavors made with Hokkaido-sourced ingredients — Haskap Soft, Hokkaido Corn, and Hokkaido Cheese — goes on sale nationwide on April 20, 2026.
A canned shochu highball and a hand-crafted ceramic cup, born from a collaboration between Amakusa Shuzo and JAPAN MADE PROJECT, are now available in limited quantities at select stores.
Ardnahoe Distillery on the Isle of Islay is expanding its core range with the first cask strength release — Batch 1, bottled at 60.9% ABV from first-fill bourbon barrels — now available in Japan from April 15, 2026.
Floating Algae "FUYUSO," an aqua interior product developed through seaweed cultivation technology, is now available at Aqua Park Kawagoe in Kawagoe City, Saitama Prefecture.
The long-loved Shiga confectionery "Akai" marks its 60th anniversary, with a new "Akai (Black Sesame)" flavor launching at all Kanou Shouju-an stores on April 15, 2026.
Three Hello Kitty plush charms inspired by Marion Crepes' signature flavors are set to go on sale on April 30, 2026, as part of a collaboration book celebrating the popular crepe chain's 50th anniversary.
A special collaboration between the 9th-anniversary multimedia project Revue Starlight and the lyric-based card game CARU UTA is set for release in summer 2026, featuring 28 songs and 99 cards with anime and film scene photos.
Starting April 15, 2026, a selection of rose-themed chocolates and baked goods from ROYCE' — the "Sweets Garden" lineup — becomes available in limited quantities at 10 direct stores across Hokkaido.
Sakazen, a Japanese apparel retailer marking its 80th anniversary, is releasing an original Star Wars-themed clothing and accessories collection on April 24, 2026, featuring sizes L through X5 across shirts, polos, t-shirts, shorts, and accessories.
VTuber Amane Marry has teamed up with Village Vanguard for a travel-themed merchandise collection, with orders open at the Village Vanguard Online Store from April 9 through April 26, 2026.
AmiAmi, a major hobby shop in Japan, has released its monthly figure pre-order ranking for March 2026, showcasing top picks from popular franchises including Elf Village, hololive, and Street Fighter.
AVIOT has unveiled Cinnamoroll and Kuromi collaboration true wireless earphones based on the popular TE-Q3R model, featuring original character designs and over 40 newly recorded voice lines each. Pre-orders opened on April 9, 2026.
Daimaru Tokyo, directly connected to Tokyo Station, is highlighting three brands of seasonal sweets — from carefully selected strawberry confections to limited-edition cookie tins from Nagoya.
Fujiya is releasing a new matcha variety in its Chocolat Wafers lineup — a five-layer wafer chocolate filled with matcha cream and coated in smooth chocolate, available nationwide from April 14, 2026.
A new capsule toy collection inspired by Gloomy the Naughty Grizzly is set to roll out across Japan from mid-April 2026, featuring six colorful palm-sized mini lights that glow softly at the flip of a switch.
GODIVA is expanding its ice cake lineup to approximately 100 stores nationwide and launching two new products—the "GODIVA Chocola Cheesecake" and the "Chocolat Orange"—from April 13, 2026.
Fukuoka-based creative food brand Harapecolab is restocking its April Diamond Birthstone Tart, which sold out instantly on its previous release. Only 20 units are available, starting April 10, 2026 at 12:00 PM.
Kuriyama Beika's long-selling rice cracker Hoshi Tabeyo marks its 40th anniversary in 2026 with refreshed packaging and the debut of a new star-shaped character named Hosihosi.
Kokuyo's premium writing instrument brand KOKUYO WP is releasing four new limited-edition pen colors that draw on the quiet movements of thought and nature, going on sale from April 17, 2026.
For the fifth consecutive year, Loft's annual Cosme Festival goes all-in on Korean beauty from April 18, bringing 136 brands and 670 products covering makeup, skincare, hair care, and beauty foods to stores nationwide.
A collaboration between Nendoroid Face Maker and Nendoroid Shuichi Saihara is now underway, featuring six limited-edition face part sets available to order from April 9 to June 25, 2026.
Korean brand Nineteenfriday has launched the Glowing Keyboard Charm, a satisfying ASMR accessory featuring a mechanical click feel, colorful RGB lighting that syncs with each press, and cute 3D designs including tomato, lucky clover, and angel wings.
Puyo Puyo Puzzle Pop on Apple Arcade has added a new "Puyo Garden" mode where players can raise and bond with their own puyo — giving it a name, feeding it snacks, and dressing it up in stylish costumes.
TUISS DÉCOR has launched the Karakami collection, blending traditional Japanese karakami patterns — inherited since the Heian period — with a European color palette across roll screens, Roman shades, and curtains, available from April 9, 2026.
A limited-edition collaboration between the Ultraman Series 60th Anniversary and popular Tokyo Station sweet brand CARAMEL MEISTER launches from April 18, 2026, featuring a special commemorative package and collectible original cards.
Anna Sui has released its third collaboration collection with Sanrio's Hello Kitty, featuring quilted bags, tweed items, and an iPhone case — all launching on April 15, 2026.
Starting April 22, 2026, BAKE CHEESE TART is launching a limited-time "Freshly Baked Tart Mango Cheese" exclusively at its Osaka Takashimaya location, featuring generous chunks of mango combined with a refreshing cheese mousse.
Natural and organic beauty select shop Cosme Kitchen is teaming up with Sanrio Co., Ltd.'s Hello Kitty for the first time, offering 18 limited items from May 29, 2026, with advance reservations opening May 12.
From April 16 to May 6, 2026, Kappa Sushi is serving two limited-time side dishes featuring Hokkaido-sourced king crab — a traditional teppo-jiru miso soup and a rich crab ramen — at all locations nationwide.
Starting April 15, MUJI stores across Japan will carry 14 limited-edition mint-flavored products—including choco mint roll cake, ice cream, sparkling water, and cold brew teas—perfect for staying cool in the summer heat.
Pre-orders are open on the Square Enix e-STORE for the "+Tic Elder Sister" online lottery, featuring original illustrated merchandise by manga artist Kuri Icha — and every ticket is a winner.
Pre-orders have opened at AMNIBUS for a trading can badge series featuring all 49 teams from the Super Sentai series, spanning the franchise's 50-year history.
Ron Herman and Baggu are releasing their fifth collaboration bag on April 25, featuring a fresh white-and-navy dot pattern inspired by Ron Herman's corporate colors.
Two limited-edition rums from Bielle distillery on the island of Marie-Galante — the Rhum Blanc Canne Grise and Rhum Vieux Canne Grise Brut de Fût 2018 — are now shipping to retailers across Japan starting April 10, 2026.
BoConcept has announced its first-ever collaboration with Copenhagen-based design studio atelier axo, introducing a dining collection that blends architectural precision with the warmth of Scandinavian craftsmanship. The BoConcept × atelier axo collection is available globally from April 8, 2026.
Sega Fave's hobby brand S-FIRE has opened pre-orders for a new deformed figure of Conan Edogawa from Detective Conan, featuring swappable face parts and poseable hands.
Max Factory has announced a figma of Morgan, the Berserker-class Servant from Fate/Grand Order, depicted in her First Ascension appearance. The non-scale articulated figure is planned for release in January 2027 and is available exclusively at Amiami and select retailers.
To celebrate Loco Musica's birthday (April 8), a new online lottery featuring original goods based on specially drawn illustrations from the TV anime Gushing over Magical Girls has launched on Kujibikido.
S-FIRE, the hobby brand by Sega Fave, has opened pre-orders for a new customizable Hatsune Miku figure featuring swappable face parts and adjustable poses. Orders are accepted through May 18, 2026, with delivery planned for November 2026.
Kanro is releasing a seasonal limited edition of its popular Marosh gummy series — the Orange Splash flavor — combining a refreshing orange taste with enhanced carbonation for a light, addictive fizzy-sour experience.
Kitajima Seika, a veteran leather shoe manufacturer based in Nara, has launched a new style-up sneaker that combines the elegance of genuine leather with a hidden insole for a natural-looking height boost of 6 cm.
Two new regional flavors join Acecook's "Gotochi no Ippai" instant noodle series, going on sale nationwide on May 4, 2026 — a Kitakata-style soy sauce ramen and an Okinawa island soba.
A new lineup of Pingu sewing variety items is coming to capsule toy vending machines nationwide from mid-April 2026. The collection includes five practical accessories featuring the beloved world-famous penguin character.
A new COSBAG from Good Smile Moment inspired by Puella Magi Madoka Magica The Movie -Rebellion- is now accepting pre-orders at AmiAmi, with a scheduled release in July 2026.
Reflector keyrings featuring beloved PUPPET SUNSUN characters SUNSUN, NONON, and ZONZON are rolling out in capsule toy machines across Japan from mid-April 2026, priced at 300 yen per try.
Starting April 7, 2026, the Marukuji online lottery service is offering newly illustrated chibi character goods from the anime Record of Ragnarok III, featuring Heracles, Jack the Ripper, Buddha, and more in the original "Chaponne!" illustration series.
The hit gummy series with over 36 million units sold is adding a white peach variety for the first time, rolling out at Seven-Eleven stores nationwide from April 14.
The 9th edition of the Amazon.co.jp-exclusive Whisky Mikuji lucky draw has launched, offering 466 limited units at 4,880 yen with free shipping. The grand prize is Hakushu 18 Years Old, one of the most sought-after Japanese whiskies.
A 1/7 scale figure of Phoebe from the open-world action RPG Wuthering Waves, produced by FuRyu under the F:NEX brand, is now available for pre-order at AmiAmi, with a scheduled release date of December 2026.
A new "Lemonade" from DyDo Drinco hits shelves on April 20, offering a crisp balance of acidity and sweetness, with sodium content suitable for heatstroke prevention and vitamin C for an added health boost.
New merchandise from the TV anime Gushing over Magical Girls is now available for pre-order on CharaON!, including Dekapunikore! Acrylic Figures and Die-Cut Stickers featuring Magia Baiser, Leopard, and Nero Alice.
Suntory's Tokyo Craft brand is releasing a new limited-edition brew, the Fruity Ale, on June 2, 2026. Brewed with two hop varieties and top-fermenting yeast, it delivers ripe fruit aromas alongside the gentle richness of domestic malt.
The beloved chewy baked wagashi "Tsubara Tsubara" from Kyoto's Tsuruyayoshinobu receives a seasonal matcha variant infused with stone-ground Uji matcha, available from April 11, 2026 through late June.
Avirex and UNIVERSAL OVERALL are launching their 4th collaboration collection on April 11, 2026, inspired by U.S. Navy postal service history. The lineup includes shirts, a cap, a bag, and denim pants — available at all Avirex stores and online.
Craft beer featuring characters from the classic 1973 anime Demetan Croaker, The Boy Frog has been released by OGA BREWING, available in two styles — Pale Ale and IPA.
A new collaboration between Hatsune Miku and illustrator Kuno has launched on AMNIBUS, featuring original casual-wear illustrations of Hatsune Miku, Kagamine Rin, Kagamine Len, Megurine Luka, MEIKO, and KAITO across a range of everyday items.
Koikeya's thick-cut "Pure Potato" chip line has been breaking brand sales records since its August 2025 renewal. A new sriracha sauce flavor — tangy, spicy, and addictive — joins the permanent lineup from April 6, 2026.
Two new additions to the popular "Korekara Watashitachi wa" board game series — "Korekara Watashitachi ga Taberu no wa" and "Korekara Watashitachi Futari wa" — are now open for pre-order through April 19, 2026.
Small Planet's NOSTALGICA series expands with four new bag and pouch styles featuring The Lion King, The Little Mermaid, and Peter Pan in vibrant all-over prints — perfect for spring outings and travel.
Marimo Craft is releasing 11 new items featuring OSAMU GOODS characters — including clear multi-cases, clear mini totes, and mini charms — starting mid-April 2026.
Starting April 7, 2026, the VECUA Honey Wonder Honey summer cool lineup expands with new "Peach Splash" scent items and a body gel that can be applied directly to wet skin.
YAMATOKOBO, a traditional Japanese sandal brand from Nara, has launched a new line of zori sandals dyed with Kyoto-grown Uji matcha, featuring antibacterial properties and premium Ojiya Chijimi ramie thongs.
Starting April 6, 2026, Manyoken's Peliere Chiba Ekinaka store is selling "Buta-san no Ame," a lemon-flavored Kintaro candy featuring the lovable pig mascot from their iconic Pork Cutlet Bento.
ME-Q, an original print service operated by MAW Co., Ltd. in Osaka, has launched a new "Big Acrylic Stand" measuring up to 27cm, available to order in quantities as low as one piece.
The third collaboration between Mofusand and Sanrio Characters launches on April 17, 2026, featuring around 50 pastel-colored items inspired by an amusement park outing theme.
Three new peach-flavored sweets under the MOMOÉMI brand are now available at service areas, roadside stations, and hotels across Fukushima Prefecture, using straight peach juice from JA Fukushima Mirai.
To celebrate the 5th anniversary of the anime adaptation, Nijigen COSPA has released F6 canvas art pieces featuring Rudeus, Sylphiette, Roxy, and Eris in four vibrant designs.
FREEing is releasing 1/4-scale completed figures of Yumi and Hikage from Shinobi Master Senran Kagura: New Link, dressed in bondage maid costumes inspired by an illustration from the Senran Kagura x Don Quijote collaboration.
KFC Japan is introducing "Chururii," a new-sensation jelly drink pairing bouncy crushed lemon jelly with lemonade soda, available in two flavors starting April 8, 2026.
The golf brand AS2OV GOLF has launched pre-orders for its 2026 spring/summer collection starting April 3, 2026, featuring a CORDURA Ballistic® boston tote, golf shoes with a free-lock system, and a lineup of functional apparel.
A new CanDo-exclusive stationery series featuring the nostalgic "Retro Diary" designs by Furukawa Shiko began rolling out from April 1, 2026, with 28 items priced at 330 yen each.
The family restaurant chain Cocos is kicking off a limited-time "Cookie & Cream Fair" from April 9, featuring five desserts that highlight both the soft, moist texture and the satisfying crunch of cookies — including a big parfait and a takeout-friendly frappe.
CORONA is releasing a special collaboration dehumidifier with Licca-chan in two pop colors — Marshmallow Pink and Mint Green — limited to 500 units per color, with pre-orders starting April 2, 2026.
New original illustration merchandise for the Dark Moon: The Blood Altar anime is arriving, along with an Animate Fair running June 13 to July 5, 2026, where purchases earn a free bromide card.
New Demon Slayer: Kimetsu no Yaiba merchandise from COSPA is arriving in early July 2026, featuring graphic tag keychains, tote bags, outdoor stickers, and T-shirts for Tanjiro, Nezuko, Zenitsu, Inosuke, Tomioka, and Shinobu.
New merchandise for Disney Twisted-Wonderland has been announced, including Aurora Foil Can Badge & Metal Card Sets and Big Acrylic Stands featuring Bloom Birthday illustrations, available for pre-order through April 19, 2026.
To celebrate its 30th anniversary, Japanese women's brand EPOCA has launched a collaboration collection with New York-based illustrator Samantha Hahn, featuring two T-shirt styles and an umbrella — all adorned with original anniversary artwork.
Celebrating Fruiche's 50th anniversary, House Foods is releasing a new summer-limited "Fruiche x Calpis" Strawberry on April 13, 2026, combining the sweet-sour taste of Calpis with Fruiche's all-time most popular strawberry pulp flavor.
Three new products are joining the beloved Tabekko Dobutsu lineup in April 2026 — a salt-infused sports drink-flavored ramune for summer hydration, a limited-edition matcha biscuit, and a bite-sized mini butter biscuit, all available at convenience stores across Japan.
Pilot Corporation's Mell-chan series adds a new starter set for ages 1.5 and up, renewed fan favorites, Sanrio collaboration outfits, and themed experiences at Toy Kingdom and Kids Land US. Most products launch April 18, 2026.
A new lineup of Here Comes the Black Witch!! merchandise has arrived, featuring cover illustrations and familiar character designs. Online orders are open now, with in-store sales at eeo Store Ikebukuro beginning May 12, 2026.
Hiroshima craft brewer HIROSHIMA NEIGHBORLY BREWING releases "Rinki Ouhen – Barrel Aged Wheat Wine," a Wheat Wine aged 19 months in whisky casks that previously held red wine and peated whisky. Available from April 2, 2026.
SoulStudio has announced a new SoulChat experience based on the anime "I Saved Myself with a Potion!", launching on LINE on April 10 with Yakumo Kaede as the first available character.
The special collaboration between globally popular girl group ILLIT and Korean lifestyle brand Rockfish Weatherwear is making its first retail appearance in Japan, with items available at select stores from April 10.
A special fair celebrating the 10th anniversary of Love Live! Sunshine!! is coming to Gamers stores and online starting June 5, 2026, featuring new merchandise with original wedding dress illustrations.
The complete strategy guide for Mario Kart World, the Nintendo Switch 2 title, went on sale on April 2, 2026. Published under the Famitsu strategy guide brand, the 416-page A5 full-color book covers everything from beginner driving techniques to in-depth course strategies.
Muji is releasing a range of chilled, easy-to-prepare foods for the summer season starting April 8, including new cold ochazuke, noodle sauce, and chilled curry lines available at stores and online nationwide.
Two Nendoroid figures of Gyro Zeppeli from the anime JoJo's Bizarre Adventure: Steel Ball Run are set for release in September 2026, with the DX version bundling his beloved horse Valkyrie.
New Era and the fashion brand Kansai Yamamoto are releasing their first-ever collaboration collection on April 9, featuring caps, T-shirts, bags, and more inspired by bold Japanese design motifs.
Osaka Takashimaya's basement food floor is getting a refresh this spring with its first-ever western Japan LONDON BAKE GALLERY opening, a renewed Nespresso Boutique, a brand-new event space called NAMBA FOOD STATION, and a range of Takashimaya Osaka-exclusive limited sweets and gourmet items.
Prada Beauty introduces Prada Touch, a hybrid cream-to-powder blush available in 8 shades, launching nationwide in Japan on May 1, 2026.
The salon-exclusive makeup brand rafuna is releasing a hybrid balm foundation that doubles as a concealer, delivering a luminous, dewy finish with skin-care ingredients.
Seijo Ishii's "Spring World Noodle Journey" fair runs from April 3 to April 29, 2026, featuring 16 noodle dishes from around the world — including 10 new items — crafted by professional chefs at the brand's Central Kitchen.
Yanagida Sake Brewery's aromatic imo shochu, made with an aged Hama Komachi sweet potato and the fifth-generation brewer's dedication, is now available in limited quantities at select Tsukada Nojo locations from April 2, 2026.
Starting April 2, 2026, new merchandise based on the "11th Anniversary Character Goods Vote" results for White Cat Project NEW WORLD'S went on sale, featuring original artwork of 11 winning characters across goods and a perfume line.
Adjuvant Cosme Japan's salon-exclusive hair care brand "Re:>>> Basic Line" introduces a new 1-week intensive care cream shampoo on May 1, 2026, designed to repair hair and help lock in color after chemical treatments.
Cheese Garden is releasing a limited-edition Orange Financier from April 15, 2026, combining orange peel, grapefruit peel, and the fragrant spice maqaw for a refreshing seasonal treat.
Cinagro is introducing two new additions to its popular calzone lineup — Homemade Bacon & Corn with Tomato Cream Sauce and Homemade Genovese with Cream Cheese — available at department store food halls and Bio c' Bon stores from April 1.
Kracie's Dear Beauté HIMAWARI is launching three variants of a Moomin collaboration "Oil-In Treatment" in limited quantities on May 15, 2026, themed around the warmth of sharing happiness through letters.
Fujiya pastry shops are collaborating with Sanrio's 2026 Sanrio Character Ranking event, offering voting cards with every ¥550 purchase of Sanrio Characters collaboration products from April 9 to May 24, 2026.
Battle stickers featuring characters from the popular YouTube anime Hirotama! Hiro-kun are now available through Entame Print at FamilyMart, Lawson, and MINISTOP multi-copy machines from April 1, 2026.
I LOVE BISTRO, a new mobile management simulation game that lets players run a bistro from farm to restaurant, is now available on the App Store and Google Play, with a 10-part launch campaign offering generous rewards.
The Paris-based fragrance brand Juliette Has A Gun has expanded its "Not a Collection" home & body range with a shower gel, body lotion, and limited-quantity room spray, all launched on April 1, 2026.
Lion Corporation is releasing a new variant of its KireiKirei Medicated Hand Conditioning Soap featuring a calming yuzu & white tea fragrance, set for a limited advance rollout from April 20, 2026.
Starting April 8, 2026, Krispy Kreme Japan's morning service offering a complimentary Original Glazed® Doughnut with any drink purchase will be available at stores across the country.
Two new body bags from the Hütte series are now available from travel brand MILESTO. Featuring a water-repellent ripstop fabric, asymmetrical strap design, and multiple pockets, both bags are priced at ¥7,480 each in three colors.
A special collaboration between Neo-Porte and Sanrio Characters brings exclusive merchandise to 116 Don Quijote stores nationwide starting April 11, 2026 at 10:00 AM.
N.Y.C.SAND, known for drawing long queues at every appearance, is opening a limited-time pop-up at Daimaru Fukuoka Tenjin, bringing with it an exclusive seasonal treat — the N.Y. Matcha Caramel Sand.
The second collaboration product between Seijo Ishii and Sarutahiko Coffee, the Mocha Harmony Blend Drip Bag, will go on sale at Seijo Ishii stores nationwide starting April 12, 2026.
Kitchen appliance brand SOLEMOOD has released the new multifunctional grill pot "HY-6134" on March 20, with a 20% OFF coupon available for a limited time through April 10, 2026.
DC Shoes has released the M4 SLIP, a slip-on sandal made entirely of EVA material that mimics the look of the iconic MANTECA 4 skate shoe. Available in three colorways from mid-March 2026.
Kracie's Dear Beauté HIMAWARI is launching "Moomin Summer" and "Moomin Magnolia" Oil-In Shampoo & Conditioner sets in limited quantities on May 15, 2026, bringing a fresh seasonal twist to hair care routines.
Doctor Air is set to release the AeroJet STYLE handheld fan in early April 2026, featuring a maximum wind speed of 7.7 m/s and a built-in carabiner in five color variations.
Swedish legwear brand Happy Socks is releasing its first-ever collaboration with Sanrio's iconic Hello Kitty, featuring 21 pop and cute styles including crew socks, sport socks, kids socks, and gift box sets.
JOURNAL STANDARD FURNITURE is releasing a collection of 17 original handblown glass flower vases starting April 4, 2026, available at all JOURNAL STANDARD FURNITURE stores and online at BAYCREW'S STORE.
Nihondo, a long-established Kampo specialist, has launched the KAGAE BODY CARE SENSITIVE series — a beauty-serum-grade body care line enriched with fermented moisturizing liquid and carefully selected Japanese and Chinese herbal ingredients for sensitive skin.
A limited-time popup celebrating the new GLOSS ABSOLU hair care series runs at @cosme TOKYO in Harajuku from April 8 to 14, featuring hands-on product trials, a personal advisory session, and a purchase-exclusive accessory-making workshop.
KDcolle (KADOKAWA Collection) has launched pre-orders for non-scale figures of Honoka Kosaka, Kotori Minami, and Umi Sonoda from Love Live! in their "Bokutachi wa Hitotsu no Hikari" costumes. Pre-orders are open exclusively at Kadost, Amiami, and Gamers from March 31, 2026.
To mark the 100th anniversary of Winnie-the-Pooh's original literary debut, a limited-edition Pakuncho featuring Pooh and Friends designs is rolling out from early April, with 72 character prints to collect.
San-X's beloved Rilakkuma character is set to arrive at THANK YOU MART stores nationwide with 27 limited items, all priced at 390 yen (tax-included 429 yen), starting late April 2026.
Yokohama-based craft chocolate specialty store VANILLABEANS is launching a Mother's Day limited "Especial Set" featuring two new fruit tea-flavored fresh chocolate cookie sandwiches using locally sourced Kanagawa ingredients, available online from April 1, 2026.
A new art book celebrating the world of manga artist Yaguchi Takao goes on sale on March 31, 2026, featuring 200 color illustrations reproduced in high resolution from original artwork, including previously uncollected color pieces from Fisherman Sanpei.
A special edition guidebook for Animal Crossing: New Horizons, covering the Ver3.0 free update with tips for beginners and veteran players, went on sale March 31, 2026.
A special collaboration between ANNA SUI mini and Sanrio's beloved character Hello Kitty has arrived, featuring apparel and accessories with an original Hello Kitty design reimagined in the brand's signature style.
Calon DRY FLOWER, a dried and preserved flower specialty shop, has launched a limited Mother's Day 2026 collection featuring long-lasting floral gifts designed to be enjoyed as home décor well beyond the holiday itself.
Korean cosmetics brand Dinto is launching 4 new shades of its hit Blur Glow Lip Tint at Don Quijote stores across Japan starting April 2, 2026, bringing the full lineup to 10 colors.
GRANUP is releasing an in-store lottery called "Dojima Roll Dreamy Kuji," featuring a lineup of original merchandise inspired by the beloved Japanese cream roll cake, starting July 25, 2026.
A special limited-edition DOUTOR Coffee Piyorin, combining rich espresso with the beloved Piyorin sweets, will be available for dine-in only every Monday in April 2026 at Doutor Coffee Shop Asty Gifu.
Cheese Tavern CASCINA in Ebisu is adding a dramatic new dish for April 2026 — a lasagna topped with wagyu hamburg steak and a rich, stretchy flambe cheese mashed potato prepared right at the table.
Starting April 1, 2026, Harajuku Sweets in Jingumae introduces four new waffles — three classic single-hand varieties and a strawberry cup waffle styled like a bouquet.
Starting April 1, 2026, IKEA Japan is rolling out the SOLUPPGÅNG outdoor collection — a range of enamel mugs, cooler baskets, foldable stools, and more, blending Nordic friluftsliv with the Japanese concept of komorebi.
IKEA Japan is rolling out an evolved version of the VARMBLIXT LED Table/Wall Lamp starting April 1, 2026, now featuring Matter universal standard support and a full-color-changing LED system designed by Sabine Marcelis.
Calbee's JagaRico snack brand and umbrella brand Wpc. have teamed up for their first-ever collaboration, releasing a vinyl umbrella and two folding parasols featuring iconic JagaRico-inspired designs.
A new seasonal confection from Yokohama-based Ariake draws inspiration from the lemonade said to have been carried aboard Commodore Perry's Black Ships in 1853.
Kyoto confectionery maker Tsuruyayoshinobu is releasing Kyokanze Matcha, a new stone-ground matcha flavor of its century-old signature wagashi, available from April 11, 2026, at stores nationwide.
Ladurée and Cath Kidston have teamed up for a special collaboration featuring book bags, pouches, and handkerchiefs adorned with intricate hand-drawn prints. Pre-orders open April 3, 2026 at the Cath Kidston Nishi-Ginza store and official online store, with nationwide release planned from early June.
LUNA EARTH ONLINE has added new fruit-motif accessories and colorful ring designs to its lineup, including cherry and strawberry pieces starting from ¥330.
Nekoicha, a hand care brand focused on bonding between cats and people, is releasing a new handmade cat kick toy on April 3, 2026, crafted entirely by workers at disability welfare workshops.
Mondelez Japan is releasing a Hello Kitty collaboration package for their popular Ritz Choco Sandwich, featuring three randomly inserted wrapper designs, available nationwide from April 6, 2026.
Bushiroad Creative's capsule toy brand "Bushi Cap!" has released the "Shining Pomeranian" series — light-up figures of a Pomeranian wearing a glowing collar, available in four color variants for 500 yen each.
ViS has teamed up with SWIMMER to release a special 3-piece collaboration collection, blending playful character designs with a refined everyday style.
A new Tirol Choco featuring first-flush matcha from Shizuoka's mountainous tea gardens, rich cream-flavored chocolate, and a chewy mochi filling hits stores nationwide from April 6, 2026.
The fourth entry in Wako Annex's flagship Premier cake series arrives on April 1, 2026. The "Premier Fromage Fleur Blanche" layers four types of cheese and free-range eggs into a delicate, flower-inspired creation priced at ¥3,996.
B-GENKI, a brand reimagining Japan's traditional foods like natto and konjac as modern healthy snacks, has launched its new official website at bgenki.com.
MINAKI, a luxury Japanese sake brand, is launching GENKYO — a limited-edition junmai daiginjo aged in French oak white wine barrels and finished under sub-zero temperatures — via lottery sales from March 30, 2026.
Gucci Beauty has introduced Gucci Bloom Ambrosia d'Oro Eau de Parfum, a luminous new addition to the Gucci Bloom collection created by master perfumer Alberto Morillas, launching June 24, 2026.
A no-miss online lottery featuring Happy Tree Friends merchandise is launching on Hanikuji Land on April 1, 2026, with a lineup of everyday-use goods showcasing all characters from the beloved American animated series.
Jimmy Choo has launched the "Paradise Cove" campaign for its Riviera 2026 Capsule Collection, blending effortless French Riviera charm with modern Malibu vibes through raffia textures, gingham check prints, and sun-soaked summer silhouettes.
Tokyo Takanawa Butterista's Brûlée Butter Tart — a bite-size tart with three distinct textures — will be on sale at Narita Airport Terminal 3's Fa-So-La KAGURA from April 1 to April 23, 2026. A great option for a new Tokyo souvenir to pick up before your flight.
Fresh donut specialty shop we♡donut is releasing two Dubai chocolate-inspired flavors — "Dubai Choco Rich Cream" and "Dubai Chocolate" — at select locations from April 1, 2026.
Finland's Arabia brand is expanding its Runo tableware collection with new Runo Summer Ray designs, featuring early-summer botanicals in a signature ink-blue, green, and pink palette. The new lineup goes on sale from April 8, 2026.
A special title booster celebrating the 9th anniversary of the BanG Dream! Girls Band Party! mobile app is now available for Cardfight!! Vanguard, featuring all 8 bands with app-original illustrations.
Donguri Closet, a Studio Ghibli goods brand for adult women, is teaming up with accessories brand Palnart Poc to release two new earring sets featuring Baron and Louise from Whisper of the Heart, available from April 4, 2026.
Adventure action RPG Doragenai: Ryukishi Gakuen has surpassed 350,000 pre-registrations, with all milestone rewards from 50,000 to 350,000 confirmed for all players.
The Francais Omotesando flagship store is releasing the limited-period Panier Lemon Caramel on weekdays from April 1 to May 29, 2026, combining Seto Inland Sea lemon cream with a caramel finish inside a crumbly, flaky pastry shell.
Livheart has released "Hamunigirii," a squeezable hamster mascot with a distinctive blank expression, now available on Village Vanguard Online with orders open until April 6, 2026.
Package pre-orders for Hyperdimension Neptunia Unlimited are now open. Store-exclusive bonus rough designs drawn by character illustrator Tsunako have also been unveiled, featuring characters from the upcoming RPG launching August 27, 2026.
LebeL's HITA series is expanding with the Serum Milk, a multifunctional hair beauty serum that protects hair from heat and softens it to the tips — available at hair salons from May 20, 2026.
Tree of Life is launching two summer-limited skincare items featuring the Limy vacances scent — a tropical blend of kaffir lime leaf, shekwasha citrus, and plumeria — available from April 1, 2026.
Nekochef is releasing a seasonal paw-shaped financier combining cheddar cheese richness with tropical fruit freshness, available from April 1, 2026 at Tokyo Gift Palette inside Tokyo Station.
Starting March 26, 2026, the pachislot title Eureka Seven AO from Sammy joins the free smartphone pachinko and pachislot app 777Real, bringing the beloved anime-themed slot machine to mobile.
PARIYA DELICATESSEN is launching "Pariya Cookie Sandwich Gelato" in three flavors at its Ebisu store on a limited-time basis from March 27, 2026, in celebration of the 10th anniversary of Atre Ebisu West Building.
A special collaboration between Pepper Lunch and the Sengoku walk game Nobunaga's Ambition: Shutsujin brings limited-edition Pepper Rice dishes inspired by Oda Nobunaga, Toyotomi Hideyoshi, and Tokugawa Ieyasu to the Akihabara Chuo-dori store from April 2 to May 6, 2026.
The 7th book in the "Oshiete! Sanrio Characters" series, featuring Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and Kuromi, launches with a food education theme to help young children learn about vegetables, fruits, and the joy of eating.
Sisley's new Color Cloud is a creamy mousse formula that melts onto the skin for a feather-light, velvety matte finish on both lips and cheeks. Available in three shades at ¥9,020 each.
Arimino's long-running summer hair care brand 'mint' is getting a complete overhaul — new formulas, new packaging, and an expanded lineup designed to tackle heat, odor, scalp care, and UV protection throughout the extended Japanese summer.
Caramel Ghost House, the caramel confectionery specialty shop, is once again releasing its seasonal limited-edition Caramel Sand Cookie "Banananu" from April 1, 2026, available at its Kawasaki and Shinjuku locations.
Korean cosmetics brand Etude is bringing back the beloved Lovely Cookie Blusher — a retro Heisei-era blush — in a limited-quantity release at Don Quijote chain stores starting April 10, 2026.
EyeUp is releasing four new Piapro Characters product lines in August 2026, including a pillow mascot, tumbler plush, tote bag, and fluffy bear mascot, featuring Hatsune Miku, Kagamine Rin, Kagamine Len, Megurine Luka, MEIKO, and KAITO.
The FRAY I.D x TAW&TOE collaboration sandals are back for 2026, updated with a new exclusive BROWN colorway and a matching drawstring bag. Web pre-order opens March 25 at 12:00 PM.
Hot Toys has unveiled highly detailed 1/6 scale figures of the Mandalorian and Grogu from the upcoming Star Wars film, with both a standard set and a Deluxe Edition available for pre-order.
Two soft spring shades — Milky Rose and Milky Beige — are coming to KISSME FERME Rouge Act as a limited-edition release on April 10, 2026, brightening the complexion with a gentle, skin-blending palette.
Watts is releasing a new collection of eight everyday goods featuring illustrations by popular illustrator Kyoko., with a "Fairyland" theme inspired by Alice in Wonderland and Snow White.
U-TREASURE is accepting pre-orders for motif rings inspired by the angel sisters Panty and Stocking from New PANTY & STOCKING with GARTERBELT, with the pre-order period running from March 25 through April 24, 2026.
A high-end 1/4 scale action statue of Obi-Wan Kenobi from Star Wars Episode IV A New Hope is available for pre-order starting March 27, 2026. Made by Blitzway, the figure features LED lighting, a cloth Jedi robe, and poseable joints, priced at 77,880 yen.
Four bread-themed figures with grumpy-yet-generous expressions — white bread, whole wheat bread, strawberry donut, and chocolate sprinkle donut — are now available at capsule toy corners across Japan.
Krispy Kreme Doughnuts Japan is launching four collaboration donuts inspired by The Super Mario Galaxy Movie, available at all KKD locations from April 8, 2026.
Japan's leading kanzashi specialty brand Kanzashiya Wargo has unveiled new colors for its beloved cat-shaped ceramic hair pins, featuring aurora and metallic finishes. Sales begin March 27.
513BAKERY, with 15 locations across Hokkaido, Tokyo, Aichi, and Mie, is running two simultaneous fairs from April 2026 — a fiber-rich chewy bagel lineup and a spring gourmet bread collection featuring original burgers, panini, and French bread.
The beloved Korean character Choigosim is getting its first lottery in Japan, with 16 prize tiers of original illustrated merchandise launching at Lawson and select stores from April 24, 2026.
Sandō Ebi Ebinoya Konpira, a natural shrimp specialty shop on the Konpiragu approach in Kagawa, is releasing a new store-exclusive "Premium Shrimp Cheese Arare Fry" from Sunday, March 29, in limited daily quantities.
Tonkachi Store has unveiled a new special feature called "FLOWERS of ROMANCE," spotlighting ceramic vases by Swedish ceramicist Marianne Hallberg — from one-of-a-kind studio originals to the Japan Series crafted in Seto and Ureshino.
Fujicco is releasing three new side dishes under the "Piritto Ajiwai" (Spicy Flavors) series, aimed at health-conscious adults looking to enjoy a restaurant-like experience at home.
Tokyo craft beer brand Futako Beer is releasing a new lemon sour made with pesticide-free, fully ripened lemons grown in Setagaya. Hand-crafted using squeezed juice and zest alongside citrusy hops, the 350ml can goes on sale March 30, 2026.
Graphic-sha is releasing a craft book in April 2026 that guides readers through hand-sewing 11 adorable rodent plush figures, from popular pets like hamsters and chinchillas to zoo favorites like beavers and marmots.
The UK-based outdoor lifestyle brand HI-TEC introduces the EASTEND FLOAT, a mule-type take on its classic EASTEND sneaker crafted in sheer material for a lightweight, translucent summer look.
Belgian white beer brand Hoegaarden has unveiled a new brand communication concept, alongside a community of food enthusiasts, restaurant collaborations, and campaigns featuring original merchandise.
C4 Connect's mobile RPG Idle Girls is celebrating its 9th anniversary with a series of in-game events, the limited-time arrival of sub-general Takemikazuchi's bride costume "Raimeikasai," and an X lottery campaign offering signed illustrated cards from voice actress Kana Asumi.
ILY COCO, a new total nail brand for professional nail artists from IBIS Nagoya Office, launches on April 8, 2026, combining high-performance nail equipment with high-quality nail gel in a coordinated lineup.
Life on Products has released the "Ice Freeze Stamp" (LCACL010), a compact device that instantly freezes a damp towel into an icy cooling cloth with a single press. Available from March 25, 2026.
The Kamakura-born chocolate brand MAISON CACAO is launching its spring seasonal collection, MUSICAL COLLECTION, featuring limited-edition aroma fresh chocolates and fresh chocolate cookies inspired by the sights and sounds of the new season.
WE ART DOING has unveiled two new color variants of the Medusa Girl Illustrated by Yoshioka Complete Figure — Green Viper and Crimson Viper — set for release in October 2026 at ¥36,300 each.
Patisserie Minimal in Soshigaya-Okura will offer a limited-time spring dessert pairing rare Colombian and Madagascan cacao with fresh strawberries, available from April 4 to May 31, 2026.
Two new collaboration sweets featuring custard cream made with premium "Kiyora Gourmet Style" eggs will be released by Pasco from April 1, 2026, available at supermarkets and drug stores in select regions of Japan.
Shizuoka Blue Revs and BEAUTY&YOUTH UNITED ARROWS are releasing their fourth collaborative collection, featuring a short-sleeve rugby shirt and a pile polo shirt that balance casual wearability with stadium presence.
Four new Suica Penguin regional character goods inspired by local traditions in Iwate, Miyagi, and Saitama go on sale from March 27, 2026 at TRAINIART stores and online.
Thirty-six Views of Jashin is a full-color art book that places Cthulhu Mythos deities inside all 46 prints of Katsushika Hokusai's iconic Thirty-six Views of Mount Fuji, complete with detailed commentary on each creature and its appearance at that location.
Asahi Beer has launched Asahi Zeidaku, a new unfiltered beer featuring a distinctive cloudiness, rich body, and deep umami. It is available in limited quantities through Asahi's test sales site "Asahi Kuuso Kaihatsu-kyoku" from March 23.
Butter Butler's popular seasonal treat returns to stores on March 27, 2026, combining fermented butter and Uji matcha in a refined financier.
Diane Perfect Beauty's popular summer-limited Extra Fresh & Repair shampoo and treatment set returns on April 1, 2026, featuring feather keratin for UV damage repair and three fresh herbs for scalp care, with a refreshing grapefruit and peppermint fragrance.
Häagen-Dazs Japan is releasing a new limited-edition assort box inspired by Japanese traditional sweets, featuring three flavors — Strawberry Condensed Milk, Matcha Tart, and Azuki Milk Pudding — available nationwide from March 24, 2026.
Hakkaisan's popular Tokubetsu Honjozo sake is coming to aluminum cans for the first time in Japan, featuring MLB team logos and launching on April 15, 2026.
Karaoke Manekineko is refreshing its grand menu starting April 1, 2026, with new snacks, shareable plates, and a brand-new parfait dessert.
Life on Products is releasing a new 2-in-1 cooling item — an ice pack combined with a vacuum stainless pet bottle holder — starting March 25, 2026, ahead of the summer season.
MatsuKiyoKoKoKara & Company is introducing a new private brand series, "matsukiyo MEDIVEIL+," focused on skin-friendly formulations. Six products go on sale from April 9 at Matsumoto Kiyoshi Group and KokoKara Fine Group stores nationwide.
Nakabayashi's award-winning "Lifestyle Tool" paper box storage series is getting a Moomin makeover. The "Lifestyle Tool Moomin House" collection launches at Loft stores in late March 2026, ahead of a nationwide release in late April.
A new Pompompurin-themed bath poster set covering hiragana and katakana is scheduled for release on October 15, 2026, from KADOKAWA. Pre-orders are now open at bookstores and online retailers across Japan.
Suntory's The PREMIUM MALT'S <JAPANESE ALE> Summer Wind Fragrant Ale goes on sale nationwide in limited quantities from May 19, 2026, featuring a refreshing grapefruit-like aroma and a collaboration design with Ron Herman.
To celebrate the upcoming anime adaptation of Sirotan on TV Asahi, a new puppet-style stuffed toy called the "Sirotan Fluffy Puppet Plush" goes on sale March 25, 2026, exclusively through online stores. A character greeting event is also planned at AnimeJapan 2026.
Two new non-carbonated, sugar-free tea-based RTD alcohol drinks from Suntory will be available exclusively in the Tohoku region from May 19, 2026, for a limited period.
Tree of Life's popular Mint & Lemon natural essential oil product series is returning with refreshed packaging starting April 1, 2026, alongside two brand-new items for the summer season.
Pastry Chef Koichi Sato presents four season-limited cakes featuring citrus, matcha, strawberry, and lemon, on sale from April 1, 2026.
Alice Glint has announced a 1/7 scale figure of Masaki Gaillard from Amairo IsleNauts, with an AmiAmi exclusive version that includes a special smiling face part, scheduled for release in December 2026.
Tenkyo Brewery has launched Koharu, a limited-edition brewed sake made with ultra-low-pesticide Amaou strawberries grown in Fukuchi Town, Fukuoka. The product is available now through the brand's official online shop.
Louis Vuitton has released new versions of the LV Sneakarina from the Spring/Summer 2026 Women's Collection, showcasing tapestry materials inspired by Oriental carpets and 19th-century French embroidery, alongside a braided lamb leather style reinterpreted by Women's Artistic Director Nicolas Ghesquière.
Ohayo Dairy is launching the "Nameraka Zeitaku na Yaki Purin" (Smooth Luxurious Baked Pudding) on April 7, 2026, offering two varieties — Custard and Cream Cheese — priced at ¥185 (tax excluded) each.
A PLAZA-exclusive Disney character collection from Skinnydip London launches on March 24, 2026, featuring Marie from The Aristocats, Lady from Lady and the Tramp, and Lucifer from Cinderella across iPhone cases, wrist bead straps, pouches, and wireless earphone cases.
The récolte Cordless Solo Blender goes on sale March 24, 2026 — a lightweight, USB-C rechargeable blender that lets you enjoy freshly made smoothies and juices at home, in the office, or outdoors.
Swiss premium chocolate brand Läderach is releasing its Easter Collection at all Läderach stores in Japan from March 23, 2026, featuring hand-painted bunnies, FrischSchoggi Easter sticks, and stylish egg-shaped chocolates.
Acecook is set to release "Sansho-Scented Scallop Broth Salt Noodles" on April 13, 2026, blending the rich umami of Hokkaido scallop broth with a distinctive kick of sansho pepper.
A completed figure of Manaka Laala from "Aikatsu! × PriPara THE MOVIE -A Miraculous Encounter!-" is now available for pre-order at AmiAmi. Part of the Lucrea Light series by MegaHouse, the figure is scheduled for release in late September 2026.
Fashion brand AMERICAN HOLIC is opening two new stores in the Yokohama area in March 2026, along with exclusive collaboration items created in partnership with Taiwanese fried rice restaurant Minsen Chao Fan, available at four Yokohama locations.
AQUA SAVON For me is expanding with a new Fragrance Mist lineup in four scents for use on both body and hair, including a limited-edition collaboration with popular hair care brand ululis.
Taihou from the popular mobile game Azur Lane is being sculpted into a 1/7 scale figure in her "Rasha Yuujo" bunny girl outfit by APEX, now available for pre-order at AmiAmi with an exclusive A2 clear poster bonus.
The plant-based frozen meal brand BEYOND FREE has added a strawberry flavor to its popular Fluffy Roll Cake Soy Milk Cream series, available from March 18, 2026 in the online shop.
Bobbi Brown's new Crystal Eye Shadow Stick, featuring a water-based gel formula with 55% water content and a shimmering wet-look finish, is set to launch nationwide on April 3, 2025. It comes in 5 shades priced at 4,950 yen.
The second collaboration between Chiikawa and Tokyo Banana brings a new cookie sandwich in banana milk flavor, plus the collab's first-ever original tote bag set, launching March 27, 2026.
From April 1 to 26, the ecute Tachikawa station shopping concourse presents its first-ever "MOO More 乳Style" fair, featuring 26 dairy-themed sweets and savory dishes — including Tachikawa-exclusive new items from two newly arriving shops.
Francfranc is rolling out a new lineup of cool summer items starting in March, spanning portable outdoor refreshers, cooling pajamas, and the popular "Fuwaro" cold-feel bedding series — including a new reversible design.
Fujiya Confectionery and Seiyogashiho Fujiya are rolling out a spring sakura sweet lineup for cherry blossom season, including a limited-run dome cake, a 20-layer mille crepe using Kanagawa-grown yaezakura, and classic treats like Peko-chan ningyoyaki with sakura an filling.
A limited-edition Japanese whisky lottery with 466 lots is now available, featuring Yamazaki 18 Year as the top prize and Hakushu 18 Year as the second prize, priced at 6,980 yen per lot.
gelato pique cafe is launching a limited-time "Heartful Happiness" fair from April 3 to April 23, 2026, with heart-themed crepes and soda floats across Japan. The atre Ebisu location gets an early start on March 27.
A new 1/7 scale completed figure of Rupa from the Girls Band Cry "Enjoy the Summer and Shout" series is now up for pre-order at the hobby retailer Amiami, with a planned release in April 2027.
To mark its 100th anniversary, GODIVA is launching "Trésor – An Ice Cream Cake with Three Chocolates," created in collaboration with acclaimed French pastry chef and ice cream artisan Emmanuel Ryon. Available from April 13, 2026, via the GODIVA Online Shop.
Myethos has announced two new 1/8 scale figures from Honkai: Star Rail — Sunday in a StarRail LIVE Ver. costume and Hyacine — both currently available for pre-order through Amiami.
Kikumasamune Sake Brewing, a historic brewery founded in 1659, has put its sake and salt bathing powder on general sale as of March 2, 2026, following a well-received limited preview release.
Laline is running an Instagram giveaway campaign to mark the release of its limited-edition "Dreamy Bath Time" collection featuring Cinnamoroll from Sanrio. Ten winners will receive a hand cream and an exclusive acrylic keychain.
LeSportsac's popular ultra-lightweight Essential Collection marks its 10th anniversary with the debut of the "Cerulean Frost" new color and a limited-edition 10th Anniversary Pouch Series, available from March 18, 2026.
Kyoto-based fermentation collective LINNÉ has released a distinctive brewed sake crafted from Kyotamba chestnuts — a prized local ingredient with centuries of history — along with an innovative pricing model that increases value as the sake ages.
Lotte's new "The" series launches on March 24, 2026 in East Japan, featuring a proprietary "junwari" technique that creates a richly moist texture reminiscent of specialty patisserie.
The pen-shaped scissors PENCUT are getting a new skeleton color lineup. The transparent body reveals the unique mechanism that enables left- and right-handed use, making the design as fun to look at as it is to use. Set to launch in late April.
Suntory is set to release a new limited-edition ale variant of its Perfect Suntory Beer lineup on May 12, 2026, featuring zero sugar, aromatic hops, and a fruity finish.
To celebrate its 10th anniversary, freshly-baked custard apple pie specialty shop RINGO is teaming up with Hello Kitty for a special collaboration. Four limited-edition items — including set boxes with exclusive goods and a Hello Kitty design financier tin — will roll out starting April 1, 2026.
A new book from Gakken lets you create stained glass-style artwork featuring popular Sanrio Characters simply by placing hologram stickers on template pages. The title earned a reprint even before its March 19 release.
A new original sweet using honey harvested from the hotel's own rooftop is coming to Sapporo Park Hotel starting April 1, 2026, pairing the richness of cheese with bright lemon acidity.
SharkNinja is releasing the Shark TurboBlade Ultra-Customizable Bladeless Tower Fan in Japan on April 6, 2026, featuring 360-degree airflow and a 20-meter wind reach. The Shark FlexBreeze HydroGo Misting Fan also gets four new colors — Ivory, Green, Pink, and Purple — bringing the total lineup to seven.
A new organic cleaning line called "Shell we clean?" — crafted from discarded scallop shells sourced in Aomori — launches on March 18, 2026, becoming Japan's first detergent to earn Ecocert certification.
SLAP SLIP, the children's apparel brand from Kobe-based Bebe Co., Ltd., has launched a new collaboration collection featuring Sanrio's popular characters Cinnamoroll and Pompompurin, now available at 64 stores nationwide and the BEBE MALL online store.
Kobe-based children's apparel brand SLAP SLIP is releasing a nostalgic yet adorable collaboration collection featuring SWIMMER and Sanrio Characters, available at 63 stores nationwide and online from late March 2026.
The popular Soup Harusame brand, celebrating its 25th anniversary, is releasing a refreshing new plum and wasabi flavor on April 13, 2026, featuring Kishu Nanko-ume and Azumino honwasabi paired with a sea bream Japanese-style soup.
A new vintage of the Japanese wine "SUNTORY FROM FARM Kaminoyama Chardonnay 2025" is set to go on sale nationwide in limited quantities from May 12, 2026.
THE YARD, a kimono brand with a minimalist approach, has released new visuals for its 2026 spring/summer collection themed around "Usurai" (thin ice). Sales begin sequentially from April 2, 2026.
A limited-time exhibition centered on the newly launched Black Nikka Clear Highball is heading to the rooftop terrace of Tokyu Plaza Harajuku "Harakado" from April 6 to 12.
Warner Bros. Studio Tour Tokyo – The Making of Harry Potter is hosting "Invitation from Hogwarts," a limited-time special event from March 18 to September 6, 2026, celebrating the 25th anniversary of Harry Potter and the Philosopher's Stone.
A new spring/summer apparel collaboration between creator Yuji Nishimura and Sanrio Characters is arriving at Don Quijote stores nationwide from March 20, 2026. Popular items from the previous collection are also being restocked alongside brand-new T-shirt designs.
Aoyama Flower Market introduces "hanairo," a new plant-dyed fabric series starting in March. The first release features towel handkerchiefs dyed with cherry blossom and pansy, using materials that would otherwise go to waste at production sites.
Benzaiten's popular wagashi "Jari Mochi," known for its unique gritty texture and rich peanut cream filling, has surpassed 2 million units sold since its 2022 launch. A new pistachio variety is now available for a limited time.
Uji Wazuka-en, a Japanese tea brand, has introduced two new outdoor-friendly products — CAMP de TEA, a drip-style Japanese tea for camping, and TRAIL TEA, organic cold brew tea bags for hiking and trekking.
Clé de Peau Beauté is launching a limited-edition fireworks-inspired gift collection in collaboration with French artist Lisa Zordan, available nationwide in Japan from April 21, 2026.
T-shirts, B2 tapestries, character rubber mats, and acrylic character stands featuring Alicia, Klen, Luna, and Nelul are now accepting pre-orders through the charaON! online store.
Echigo Beer is bringing back its popular Hazy IPA after a four-year hiatus. The "Uruoi Hop Hore Hore Ale" goes on sale April 17, 2026, featuring a fruity hop aroma and a light, smooth finish.
FamilyMart's popular PIERRE HERMÉ Anthology sweets series reaches its 4th installment, introducing a new Macaron Sand flavor, the series' first tart, and its first chilled drink — all available nationwide from March 17, 2026.
Inspired by the golden hues of a Roman sunset, FENDI's new fragrance Sogni d'Oro blends French iris and Italian bergamot with a rich leather accord — a scent that captures the luminous spirit of Rome.
A limited-edition collaboration between Italian brand forte_forte and Japanese footwear label SUICOKE arrives on March 20, 2026, featuring sandals in two colorways crafted with artisanal detailing.
To mark the 75th anniversary of the Milky candy, FUJIYA CO., LTD. is releasing "Premium Milky," a richer version featuring twice the amount of Hokkaido fresh cream and a soft candy with a gently melting condensed milk sauce inside.
Ginbis has introduced two limited-edition snacks now available at convenience stores nationwide — Tabekko Doubutsu Sablé Milk Flavor and Mini Asparagus Double Chocolat Strawberry, each offering a unique twist on beloved classic biscuits.
Six adorable-yet-fierce Gloomy the Naughty Grizzly mascot charms are hitting capsule toy machines across Japan in late March 2026 — each with a carabiner clip and silicone ring, handy for marking bags, bottles, and more.
From May 1 to 10, 2026, the Fiorentina Pastry Boutique at Grand Hyatt Tokyo in Roppongi Hills will offer a special Mother's Day Sweets Collection featuring four elegant creations, including three new items.
Japanese general goods maker HAC is releasing two sparkling new tumblers in spring 2026 — the aurora-shimmer Frozen Aurora Tumbler and the jewel-like Straw Tumbler Aqua Jewel, both priced at ¥1,480.
The Ibaraki-based Hagiwara Shuzo brewery has launched "FOREST Rooted Light -The First Batch-," the debut release of its wood-barrel-fermented FOREST series, completing the LOVE, SKY, FOREST lineup.
The hair care brand hiritu introduces the Balance Care Softener — its first foray into fabric care — offering two luxurious fragrances and a formula derived from hair care ingredients to keep clothes looking and feeling their best.
Starting March 20, 2026 — "The Very Hungry Caterpillar Day" — Hydro Flask's Eric Carle collaboration bottles featuring iconic characters go on sale at HUNGRY MARKET inside Futako-Tamagawa's PLAY! PARK ERIC CARLE, with online availability launching the same day.
Takara Shuzo is releasing a new lemon-flavored addition to its "ISAINA" imo shochu soda lineup nationwide on April 7, 2026, featuring strong carbonation and a refreshing lemon accent that complements the brand's naturally fruity aroma.
Starting March 18, 2026, JIMMY CHOO's cafes in Ginza, Tokyo, and Osaka are serving a limited-edition matcha drink menu created in collaboration with Kyoto matcha brand SHUHARI KYOTO.
KeyBudz has released the HYPERFOAM Comfort ear tips designed exclusively for AirPods Pro 3, featuring heat-adaptive memory foam that softens with body temperature to conform to the shape of each user's ear.
Good Smile Company is releasing 1/6 scale completed figures of Chisato Nishikigi and Takina Inoue from Lycoris Recoil, based on the series' key visual. Pre-orders are now open at AmiAmi.
Marimekko's "Sakura Fair" kicks off on March 19, 2026, bringing a cherry blossom-inspired Unikko home collection and two Japan-exclusive Unikko knit bag designs to stores and the official online shop across Japan.
Mary Chocolate's Sweets Time series adds a seasonal treat — chocolate-coated cookies in a koinobori-themed package, perfect for Children's Day snack time or as a small seasonal gift.
A new Miffy Drawstring Bag Collection featuring five adorable pouch designs is rolling out to capsule toy vending machines across Japan from late March 2026, priced at ¥400 per turn.
Specialty chocolate brand Minimal is releasing a spring-limited "Gateau Chocolat Soft -Lemon-" starting April 1, 2026, featuring tree-ripened lemons from Wakayama Prefecture's Zenbei Farm paired with fruity Peruvian cacao.
The Japanese haircare brand MOROCCAN BEAUTY is launching its first-ever character collaboration, featuring limited-edition packaging with Sanrio's Cinnamoroll and My Melody. The special kits, each containing a shampoo and treatment duo, are priced at ¥3,190 and will be available starting March 17, 2026.
Four acrylic character stand designs featuring Kitagawa Marin are now open for pre-order on the anime goods online store Chara-ON!.
Award-winning Nozawa Onsen Distillery brings bar-quality gin cocktails to convenience stores across Japan with two new canned flavors — Shikuwasa Gin Tonic and White Peach Gin Tonic — available at Lawson from March 24, 2026.
Skater Co., Ltd. has released a new Peanuts neon color series featuring vinyl lunch bags, acrylic cups, and screw handle mag bottles in four vibrant shades.
Seven-Eleven Japan is rolling out renewed versions of two popular cream puffs across its stores nationwide from March 24, featuring richer custard and improved shell texture.
Japanese lifestyle goods brand Marna has added 7 new solid colors to its popular Shupatto Compact Bag, available in S, M, and L sizes starting March 17, 2026.
A new lineup of goods and accessories from the Ultraman series is now available for pre-order through the online shop "THE CHARA." The 2026 Winter ver. collection includes sparkling can badges, acrylic cards, carabiners, figures, sticker sets, necklaces, earrings, and more.
A-FACTORY Cidre Workshop in Aomori is releasing a limited-edition cider, "AOMORI CIDRE AOMORI×NANAE2025," combining apples from Aomori Prefecture and Nanae Town, Hokkaido. Available from March 26, 2026, with only 2,262 bottles produced.
Eight Haikyu!! character print T-shirts featuring iconic quotes on the back and school banners on the front go on sale at approximately 100 Aeon and Aeon Style locations across Japan starting March 20, 2026.
A light, seafood umami-flavored addition to the beloved Butamen series is now available at convenience stores across Japan, offering a new option alongside the existing four flavors.
Sync Innovation Co., Ltd. has opened pre-orders for a new line of Haikyu!! merchandise, featuring mini characters from Nekoma High School and Fukurodani Academy in the popular "mochocho" series.
Hinokami Distillery in Makurazaki, Kagoshima releases its second new-born whisky, incorporating sherry cask spirit for the first time. Only 3,000 bottles will be available nationwide from April 17, 2026.
Three original watches inspired by the idol unit Legenders from THE IDOLM@STER SideM are now up for pre-order, each featuring subtle nods to the unit's colors and individual member themes.
Three new bread varieties from Kimuraya Sohonten's Ippin series — including Ume Shiso Chicken Pan and Yomogi Mushi Pan — go on sale April 1, 2026 at supermarkets and retail stores across the Kanto area.
Japanese accessory brand LAPUIS releases an anniversary collection featuring the new Connect Coil accessory series and a special T-shirt co-created with Fruit of the Loom, available from March 19, 2026.
Lovetoxic, the teen girls' fashion brand by Narumiya International, has launched a collaboration collection featuring the beloved global character Monchhichi. Items are now available at Lovetoxic stores nationwide and through the official online shop NARUMIYA ONLINE.
A new Japan-exclusive Unikko home collection featuring a multicolor palette of orange-red, pink, and melon on a white base goes on sale at Marimekko stores and online from March 27, 2026.
KENELESTAND, a capsule toy specialty shop run by Ken Elephant Co., Ltd., is releasing a collaboration with stuffed animal artist Munyu. The new product, Munyu Pouch Sprinkling & Pukusummer, features five spring/summer-themed pouch items and will go on sale in late March 2026.
Nikko City introduces a new tableware line crafted with the Nikko Bori woodcarving technique, and holds a traditional crafts fair at TIC TOKYO on March 19, 2026.
Nishinakasu Miyama, a ramen restaurant tucked away in Fukuoka's Nishinakasu district, has started offering handmade obanzai alongside its signature ultra-rich oyster paitan ramen from March 2026.
New acrylic goods from the TV anime Oshi no Ko are heading to Amiami, including a hologram-treated large acrylic stand and a DAP-inspired acrylic keychain, both scheduled for release in June 2026.
The "Sweets Atelier" gift assortment, a collaboration series with PABLO cheese tart specialty store, is now available to purchase online. The set features four types of carefully crafted baked confections presented in PABLO's signature vibrant yellow packaging, with gift wrapping and noshi options available.
Three new merchandise items featuring drawn-down illustrations of the Nakano quintuplets in shortcake-inspired outfits are now available to order at AMNIBUS, including an A4 acrylic panel, acrylic magnets, and glitter can badges.
A cherry blossom-inspired pink colorway of the Salomon XA Pro 3D trail shoe launches exclusively through atmos pink, with a lottery opening March 20 and retail release on April 11, 2026.
Tiny calendar charms featuring Hello Kitty, Cinnamoroll, Kuromi, Pompompurin, and Pochacco are rolling out in capsule toy vending machines across Japan from late March 2026.
Nagahama Distillery, Japan's smallest craft whisky distillery, launches its 8th single malt release — a limited vatting that fuses cherry barrel and amburana barrel spirits for a layered, exotic flavor profile.
Starbucks Japan is adding a new Ripe White Peach variety to its customizable My Fruits³ Frappuccino® lineup starting March 18, 2026, along with a new Fruit Mix base option.
The luxury writing instrument brand TACCIA is set to release a new fountain pen ink collection inspired by Katsushika Hokusai's iconic "Thirty-Six Views of Mount Fuji," featuring 8 colors drawn from the masterwork's vivid palette.
Amvel has released TOUGHNESS Instant Pleats, a folding umbrella that uses shape-memory fiber technology to cut folding time in half — without the added weight of conventional PET panel designs.
Kyoto confectioner Wakuden has introduced two seasonal cherry blossom sweets for spring — Haru Shizuku and Yoru Sakura — available for a limited time through its online shop.
Yagai's long-loved Oyatsu Kalpas gets a practical upgrade with a new 34g stand pack featuring a resealable zipper, launching nationwide from March 23, 2026.
Asahi Breweries is adding a grape flavor to its "Yowanai Zeitaku" non-alcoholic cocktail taste beverage lineup, set to go on sale across Japan on April 21.
Kikumasamune Sake Brewery, based in Higashinada, Kobe, is set to release its first-ever craft beer (happoshu) lineup — "Xross Yoshino Cedar IPA," "Xross SAKE PALE ALE," and "Xross Hyogo Yuzu Ale" — starting April 13, 2026.
Four soft pastel shades — Pink, Pastel Purple, Pastel Green, and Off White — are joining Kinokuniya's beloved Small Shopper eco bag lineup, arriving in stores from March 19.
For the first time in 10 years, Lotte introduces a completely new ice cream brand with four Asian dessert-inspired flavors, including Black Sugar Oolong Milk Tea and Mango Lassi.
LA-based lifestyle brand madhappy and PUMA have unveiled their Spring 2026 collaboration, featuring the iconic Speedcat Plus sneaker reimagined in satin jacquard with a micro-floral pattern, alongside a range of everyday apparel pieces.
Tokyo-based specialty chocolate shop Minimal is launching a seasonal gateau chocolat featuring whole amanatsu mikan from Zenbee Farm in Wakayama, available from late March 2026 at its online store and in-store locations.
MYAKU-MYAKU, the official mascot of Expo 2025 Osaka Kansai, is releasing its first photo book, "I myaku you.," on April 13, 2026. The 224-page full-color book features a 3-day trip to Okinawa and comes with a special photo card.
The Starbucks GRAB & GO 500ml bottled coffee lineup — Brewed Black, Aroma Latte, and White Mocha — is being relaunched with richer flavors and refreshed packaging at 7-Eleven stores nationwide starting March 24.
The Takarazuka Revue official shop Quatre Rêves is releasing its first collaboration goods with the bag and fashion brand Charmant Sac on March 26, 2026, featuring premium tweed bags and pouches inspired by the iconic stage world of Takarazuka.
Toraku has updated its popular "Old-Fashioned Firm Pudding" with a 2% increase in egg content, bringing an even richer egg flavor to the classic kissaten-style dessert rolling out across Japan from March 23.
A new acai bowl inspired by the sea, called the "Uminaka Bowl," has been created as part of the newly launched "Uminaka EAT Project" and will be available for a limited spring period from March 20 to May 17.
Yokohama Bay Hotel Tokyu is launching a new accommodation plan "Love Story Stay" designed for proposals and special anniversaries, featuring a guaranteed high-floor room, in-room full-course dinner, and breakfast buffet.
ATELIER MATCHA launches a new spring/summer menu from March 20, 2026, spotlighting colorful collaborations of Uji matcha with seasonal fruits including melon, lychee, coconut, and mango at its Ginza and Kamakura locations.
Brooks Brothers has expanded its non-iron shirt lineup just in time for the new season. Combining easy-care functionality with a polished look, the collection includes both dress shirts and sports shirts, alongside a guide to choosing the right necktie for any occasion.
The anime merchandise brand fav's room TOKYO from GSI Creos is releasing a new line of room diffusers inspired by characters from the anime Hetalia: World Stars, with pre-orders now open and products going on sale in August 2026.
Onomichi-based Shimanami Brewery has released a new craft-brewing-technique-driven hassaku citrus sour, the latest addition to its popular "Cho-Sour" series.
Japanese jewelry brand VÉRITÉ will release its 2026 Spring & Summer Collection starting April 3, 2026, featuring pieces in the brand's signature EARTH GOLD and a range of diamond designs to mark its 35th listing anniversary.
The viral ice cream bar that sold out in 2024 is back — packed with color sprinkles, chocolate sauce, and whipped cream-style ice cream, "Toppingyu!" by Akagi Milk Industries goes on sale nationwide on March 24, 2026.
The Powerstorm series from Akedo Ultimate Arcade Warriors is now available at the official online store and select retailers nationwide, with a limited-time in-store badge giveaway campaign running at participating locations.
Myethos has released a 1/7 scale completed figure of Yvonne from Arknights: Endfield, now available for pre-order at Amiami. The figure is priced at ¥42,350 (tax included) with a scheduled release in November 2026.
Fat Company is releasing a 1/6-scale figure of Yumia Liessfeldt in a swimsuit, based on a special bonus illustration drawn by Benitama for Atelier Yumia: The Alchemist of Memories & the Envisioned Land. Priced at 26,800 yen, it is scheduled for release in February 2027.
A 1/6 scale figure of Regensburg from Azur Lane in The Dark Dragon's Dungeon Ver. design is now available for pre-order at Amiami, with a planned release in January 2027.
A new 1/4 scale figure of St. Louis from Azur Lane in a special bunny outfit, based on the Don Quijote collaboration illustration, is now available for pre-order at AmiAmi. Scheduled for release in August 2026 at 38,500 yen (tax included).
Swiss-born backless earring brand Baqless has released its third WA Collection on March 13, 2026, featuring four new designs rooted in the Japanese aesthetic of wabi-sabi.
A new seasonal potato chip flavor, Scallop Charcoal-Grilled Butter Soy Sauce, arrives at the Tokyo Station-exclusive JAGA BOULDE shop from March 16, 2026.
Suntory's Craft Boss coffee brand is launching a collaboration campaign with The Super Mario Galaxy Movie starting March 16, alongside a renewal of its three flagship products.
Starting March 14, 2026, Ducky Duck and select affiliated shops will be serving a seasonal tart featuring premium Kagoshima-grown dekopon citrus paired with rich mascarpone cream.
GREY, Japan's first Earl Grey specialty store, is holding a limited-time pop-up at Tobu Department Store Funabashi's "PanCafé" event from March 19 to 24, 2026, featuring popular soft serve ice cream and Hawaiian scones.
HAC Co., Ltd. is set to release a lineup of electric water guns and a waterproof bag starting March 2026, bringing more firepower and protection to summer water play.
Excel's beloved Protective UV Essence is back for its sixth annual limited release, this time in two tea-inspired fragrances — Earl Grey and Chamomile Tea — featuring a featherlight, skin-fusing formula available for a limited time.
A new Cheese Baumkuchen made with three types of cheese and Hokkaido ingredients has launched exclusively at the Ferme La Terre Biei New Chitose Airport Craft Studio store, available from March 17, 2026.
Flying Tiger Copenhagen is rolling out a fresh Dining Series in this season's trend color, pale blue, featuring 49 new tableware items perfect for a spring table refresh.
Myethos has released the Gift+ Genshin Impact Columbina "Joyous Gathering" Ver. 1/8 Scale Completed Figure, available now for pre-order through Amiami, with a scheduled release in October 2026.
Palm-sized NuiPal plushies featuring 8 Gintama characters are now available for pre-order, with a release scheduled for around August 2026.
Eye Up is releasing the Gintama "Utatatane Series," a lineup of 6 merchandise items featuring newly drawn illustrations of fan-favorite characters. Pre-orders are open now at the Eye Up Official Online Store, with nationwide retail sales beginning late March 2026.
Bakery & Sweets Picot at Fujiya Hotel in Hakone's Miyanoshita is offering a spring lineup — including a matcha canelé and slow-fermented baguettes — available through May 31, 2026.
Japan's compact robot vacuum and mop, the Roomba Mini, is now available in two spring-inspired colors — cherry blossom pink "Sakura" and fresh "Wakaba" — starting March 13, 2026.
MegaHouse is releasing Kaitai Puzzle Lite Tapioca Milk Tea Puzzle in mid-March 2026 — the 14th entry in the food-motif 3D puzzle series featuring a build-your-own tapioca milk tea experience complete with interchangeable flavor sheets.
Kobe Croquette is expanding its limited-release "Fuwamochi Coro" potato croquette to all stores nationwide starting March 12, 2026. To mark the occasion, a free tasting event will be held at Grand Front Osaka's Umekita Plaza on March 29.
The beloved Nama Dorayaki series from Azumino Tea Kochouan, a Nagano-based confectionery brand, has received a refreshed packaging design across its three flagship flavors.
Japanese audio brand LIFEEAR has released a collaboration model of its swappable wired earphones "Nova" featuring the popular character IP "Obungu to Issho," now available for pre-order.
Michi Nail has released a vibrant collection of nail chips featuring three distinctive styles — heart holo magnetic, marble emerald, and fairy dust — each priced at ¥2,350 (tax included).
Owltech has released two new items under its Mignonne brand — a 13–14-inch shrink leather laptop case and a mobile accessory pouch — blending stylish design with everyday practicality.
A new LIGHT MA-1 flight jacket inspired by Quattro Bajeena from Mobile Suit Zeta Gundam goes on sale at STRICT-G stores from March 20, 2026. Pre-orders on Premium Bandai open from 1:00 PM on March 13, with an original acrylic stand included for every purchase.
The cozy survival game Outbound, developed by Square Glade Games, is getting a physical edition for PlayStation 5, Nintendo Switch 2, and Nintendo Switch on June 25, 2026, complete with an exclusive "School Bus Adventure" DLC.
Good Smile Company's POP UP PARADE SP line is releasing a two-figure set featuring Chiharu Kujo and Makina Kurusu from Milky Subway: The Galactic Limited Express, scheduled for September 2026 at 10,800 yen.
The Q+ (Qualitas) hair care brand has introduced a new Quick Dry Repair Hair Mist, designed to cut blow-drying time by 30% while delivering intensive dual-action repair for smoother, shinier hair.
RHC Ron Herman is releasing a lineup of five color denim pants from RH Vintage on March 20, 2026, alongside collaborative styling items as part of the brand's spring and summer theme "LIFE IS IN COLOR."
A 1/7 scale figure of virtual YouTuber Sana Natori dressed in a Jiangshi costume is now available for pre-order at AmiAmi, priced at ¥23,800, with a planned release date of March 2027.
A freshly baked apple pie featuring real apple pieces and a flaky, buttery pastry crust is joining the Seven Cafe Bakery lineup at Seven-Eleven stores across Japan.
SHOGUN BURGER is releasing its March-limited burger, "BIG SHOCK," on March 15. The creation stacks two coarsely ground wagyu patties totaling 240g for an unmistakably bold eating experience.
Two exclusive collaboration pieces from SOMETHING and JILL by JILL STUART are now available, combining SOMETHING's signature stretch denim with JILL by JILL STUART's feminine design aesthetic.
TAVERN by the green at The Strings Omotesando is serving a new Spring Brunch Menu from March 12, 2026, bringing together Japan's spring seasonal ingredients and global spices through a New York-inspired lens.
TOMYTEC's TOMICA LIMITED VINTAGE series is adding its first-ever road sweeper to the lineup — the Tokyu SW2Z2, a 1/64-scale diecast minicar packed with the most moving gimmicks in series history. Pre-orders open March 12, 2026, with an August 2026 release scheduled.
Uokyu, the Tokyo-based kashiduke specialist founded in 1914, launches its spring-limited Hon Sawara Sake Lees White Miso Sakura Leaf Marinade — sawara fish marinated in sake lees and white miso, then wrapped in the fragrance of pickled cherry leaves. Available in strictly limited quantities starting March 2026.
A new cookie featuring a printed white fox design can be hooked right onto the rim of a cup, making it a fun souvenir pick at shops across Japan.
The 107th edition of the "Deluxe Whisky Lottery" by Tachibana E-Sake features Yamazaki 18 Years Old as the top prize, with 466 limited entries available from March 12, 2026, at ¥3,980 plus shipping.
Kotobukiya's OSHI WORKS brand is releasing a 1/7 scale completed figure of Ishizu Ishtar from Yu-Gi-Oh! Duel Monsters, available for pre-order at Amiami with an August 2026 release date.
A 1/6 scale figure of Misaki Shokuhou from A Certain Scientific Railgun T in a negligee design is now available for pre-order at AmiAmi, featuring interchangeable sleepy face parts and an optional plushie set.
Afternoon Tea LIVING is launching its first collaboration with Korean artist YEYE, featuring a collection of items inspired by the artist's beloved dog Moonge. Pre-sales start March 30, 2026 on the official online store.
The milk sweets brand Asagiri Milk is adding a new fluffy soufflé cheesecake to its lineup starting March 15, 2026, available at stores in Tokyo, Osaka, and Hiroshima.
A new riddle book featuring the popular anime Chiikawa has arrived, packed with 222 original questions alongside the characters' adorable illustrations and memorable anime scenes.
CHUMS has released a limited line of products blending Tohoku's traditional crafts and folk culture with the brand's signature Booby Bird designs, available at select stores in the Tohoku region from March 11, 2026.
A 1/6 scale complete figure of Cutie Honey from "Cutie Honey Nova," produced by MAGI ARTS, is now available for pre-order at AmiAmi. The figure features the warrior of love clad in vivid pink armor, priced at 25,300 yen, with a planned release in January 2027.
The DO3TABLE brand is releasing five limited-quantity products featuring Hokkaido-grown fruits starting March 18, 2026, including fresh apples and a range of artisan jams made with minimal sugar.
A new eyelash serum, "Eternam Eye Lash Serum," targeting the bulge region of hair follicles and formulated with human umbilical cord-derived mesenchymal stem cell conditioned medium, is set to go on sale on March 16, 2026.
Two standout colors are turning heads this spring — ivory and silver. Ginza Kanematsu has introduced a new lineup of shoes in these trending shades, perfect for refreshing your seasonal wardrobe.
GODIVA Japan's spring season limited collection, celebrating new beginnings with fairy-tale packaging, debuts at stores and online from March 16, 2026.
Johnnie Walker Blonde, the new light and sweet Scotch whisky crafted specifically for mixing, will be available nationwide in Japan from April 7. With its smooth vanilla character and fruity notes, it aims to make Scotch more approachable for younger drinkers.
Starting March 18, 2026, Kona's Coffee is adding a spring-limited matcha and strawberry pancake to its menu at locations across Japan, available through May 17.
A fresh pink lemonade-scented version of LAGOM's best-selling morning face wash is heading to PLAZA stores in Japan starting May 14, 2026, in limited quantities.
bonjour records is releasing two new colors of its exclusive collaboration tote bag with L.L.Bean. Pre-orders open March 13, 2026, with general sales starting April 10.
A new Hello Kitty collaboration eyeliner from the Love Liner brand is arriving at Don Quijote, Apita, and Piago stores across Japan starting March 13, 2026.
Mai-sen's popular spring item, the Sakura Shrimp Croquette made with freshly boiled and stir-fried Suruga Bay sakura shrimp, returns for a limited time from March 18 through April 28, 2026.
MATO by MARLMARL debuts its 2026 spring/summer first wave under the theme "team PARENTing," introducing the new waterproof DOLLY TOTE BAG, the sliding-strap ZIP LINE PHONE BAG, and the JOEY BACK PACK in a fresh ECRU color.
A new additive-free skincare set using rare white lavender grown exclusively in Misato Town, Akita Prefecture, went on sale March 11. Developed through a community workshop with local residents, the "Misato Sekka Skincare Set" pairs a mist toner and pump lotion at ¥3,310.
Asahi Soft Drinks is releasing Mitsuya Ultra Strong Lemon, a carbonated beverage featuring the sourest lemon flavor in the Mitsuya brand's history, starting March 17.
MOONSTAR's 810s footwear line adds new models and colorways for Spring/Summer 2026, launching from March 21. The lineup includes the HABIL sandal inspired by medical footwear, the SWIC/BB slipper rooted in school indoor shoes, and a new WHITE/BLACK colorway for the popular CLEVEN sneaker.
Confectionery maker Morozoff has partnered with Yawataya Isogoro, one of Japan's three great shichimi chili pepper makers, to launch "Shichimi Arcadia" — a new spin on the beloved Arcadia cookie — available first at Nagano Tokyu Department Store from March 26, 2026.
Starting March 18, 2026, Mos Burger locations across Japan will offer exclusive Coji-Coji collaboration giveaways with kids' meal sets, plus a brand-new Wai Wai Teriyaki Burger Set.
The 4th collaboration between New Era and Kyoto-based textile brand Eirakuya features caps made with traditional tenugui fabric, offered in 59FIFTY® and 9THIRTY™ models.
OSAJI's Ryo cool series returns for 2026 with enhanced cooling sensation and camphor as a new refreshing ingredient across hair and body care products, launching in limited quantities on May 13, 2026.
Kamawanu releases the ninth installment of its Peanuts collaboration, featuring 8 tenugui hand towels and 4 compact mini uchiwa fans dyed using the traditional chūsen technique, all themed around "Summer Outings" with Snoopy and friends.
An update for Puyo Puyo Tetris 2S on Nintendo Switch 2 has added internet and local communication support to the Puyo Tetris Doubles mode, where two players control a single field together.
Japanese women's brand Samansa Mos2 has launched a four-piece Disney Collection featuring Winnie-the-Pooh, celebrating the character's 100th anniversary with frills, lace, and embroidery.
A pop-up showcase featuring official licensed goods from waves 1 through 3 of SEVENTEEN's character MINITEEN is running at Daimaru Tokyo's 3F event space from March 20 to April 5, 2026.
The third installment of the SNIDEL × Chacott collaboration arrives on March 18, featuring 15 new ballet-inspired pieces for spring and summer.
Starting March 11, 2026, SunnyHills is now selling Jing Sheng Yu Taiwanese tea bags at its Ginza and Marunouchi stores as well as its official online store. Four varieties of authentic Taiwanese tea in tea bag format are available, each paired with a SunnyHills pastry for a Taiwanese-style tea time experience.
A new angel-themed fan goods series is arriving at THANK YOU MART locations nationwide from mid-April 2026, with online pre-orders open from March 12. All 9 items are priced at 390 yen (429 yen including tax).
![THE DROS at Tokyo Station Brings Back Its Busse [Camembert & Almond] for Spring 2026](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/2584134f-ca3d-444c-9e66-cafac4416921.jpeg)
The premium cheese and nut sweets shop THE DROS at Tokyo Station GranSta is releasing its popular limited-edition Busse [Camembert & Almond] again on March 15, 2026.
Toffy's 2026 fan series goes on sale March 18, 2026, featuring nine models that include cooling plate designs, high-airflow options, and versatile multi-use styles — all available in the brand's signature Happy Collection color palette.
The Le Tour de France 2025 Special Box (Blu-ray 2-Disc Set), featuring a digest of all 21 stages from the 112th edition of the world's premier cycling road race, is set for release on March 18, 2026. The set includes 218 minutes of main content plus 94 minutes of bonus footage from Paris-Roubaix 2025 and Vuelta a España 2025.
TSUCHIYA KABAN is releasing a new women's bag series called "Maraison" on March 26, 2026. The collection features two styles — a large-capacity tote and a 2-way mini tote — each available in three colors.
Tully's Coffee is releasing a limited-time frozen drink made with FRUTA FRUTA's rich acai and strawberry, topped with honey, starting March 18, 2026.
Tully's Coffee Japan is rolling out three new "HONEY LOVERS" seasonal drinks and a selection of spring foods starting March 18, featuring honey whip-topped lattes, royal milk tea, and a honey acai frozen drink.
YOKU MOKU is releasing "Double Cigare," a new gift tin combining two of its long-loved cookie varieties — the iconic Cigare® and the Chocolat-filled Cigare au Chocolat — starting March 25, 2026.
The spring-inspired limited-time drink combines a cream cheese frappe with sweet-tangy strawberry sauce, topped with fluffy espuma cream and crunchy granola. Available at all five 5 CROSSTIES COFFEE locations from March 17 to mid-May 2026.
A new straight apple juice crafted through nearly two years of collaboration between Aomori farmers, JA Aoren, and Kagome is now on sale in limited quantities. The product highlights the rich flavors and history of Aomori's Fuji apples.
Kurand, an online craft liquor shop, has launched a lottery sale for "Fuka," a domestic maple whisky crafted from rice whisky aged in oak barrels and blended with Canadian maple syrup.
Japanese women's fashion brand FURFUR has teamed up with Peanuts for a 4-item capsule collection featuring Snoopy and colorful heart motifs, available online from March 12, 2026.
A new letter set from Hallmark Japan features windowed envelopes that reveal cute animal faces when the stationery is folded and inserted — available in four designs from March 2026.
Hallmark Japan adds 28 new greeting cards to its lineup, launching March 9, 2026 — featuring interactive kids' cards, floral designs perfect for Mother's Day, outdoor-themed holographic cards, and the new "Nyaice Day" cat series.
The six Piapro characters are joining the withCAT series as plush keychain holders with eye masks, along with a range of original illustration goods featuring Miku and friends in cozy roomwear. Pre-orders are now open at Animate stores and more.
The long-awaited collaboration between Hello Kitty and lifestyle brand Maison de FLEUR arrives with a brand mook releasing on March 11, 2026, featuring six adorable strawberry-themed accessories.
Hibiya Kadan is releasing a limited-edition WICKED Special Collection of five floral items to celebrate the release of the film Wicked: For Good, with orders opening on March 16, 2026.
Eight new original sticker designs featuring the beloved character Hoppe-chan are set to go on wholesale sale from late March 2026, expanding the character's merchandise lineup on the back of a new TV anime series.
Three hand creams inspired by Ibaraki's local specialties — ume, fukure mikan, and lotus flower — are now on sale at the Rose Farm Market inside Ibaraki Flower Park.
London-born homeware brand Jubilee has added a William Morris Jacquard Weave Tote Bag to its lineup, offering six designs with front-and-back pattern variations, A4-compatible sizing, and a PU leather handle — priced at ¥4,950.
JPS Pharmaceutical has launched "Kakereba Zen," a wakan spice mix that transforms everyday curry with just a sprinkle. Free of added salt and blended with 10 traditional Japanese-Chinese herbal spices, it is now available on their EC site and Amazon.
AMNIBUS has opened pre-orders for 10 types of Katamari Damacy series merchandise, including trading parts-in frame acrylic charms, trading acrylic keychains, and more.
A cooling version of the popular "Kimochi Gutara Eye Mask" series has arrived. The new "Nyanwari Cool Eye Mask" uses a cooling gel to gently chill tired eyes and the area around them for about 20 minutes.
A new 1/6 scale figure of Mai Shiranui from THE KING OF FIGHTERS XV, "Dance of Sakura Embers Ver.," is now available for pre-order on AmiAmi in both a Deluxe Edition and a Standard Edition, with release planned for April 2027.
Nakanoshuzou, the brewer behind Japanese sake "Kunizakari," is releasing a sugar-free, alcohol-free salt-lemon flavored rice koji drink designed to support summer nutrition and help guard against heat stroke.
A new miniature fan styled like a capsule toy vending machine prize is set to go on sale from Life on Products on March 25, 2026. Despite its tiny size, it offers two-speed airflow control and comes in three cheerful colors.
A new portable fan from Life on Products doubles as a mist fan when attached to a standard 350ml PET bottle. Available from March 25, 2026, the LCAF038 features multiple modes including desk fan and hands-free neck strap use, priced at ¥2,618 (tax included).
Mamegoma, the popular San-X seal character that debuted in the Heisei era, is now featured in a Surprise Box subscription service. Applications for the Premium Plan opened on March 10, 2026.
Frutafruta's new frozen red dragon fruit product arrives in supermarkets, convenience stores, and drug stores nationwide on March 30, 2026. The vibrant pink cubes are packed with betacyanin polyphenols and folate.
Sowa Seihon Co., Ltd. (SOWALABO) has launched the "Maarui Goshuincho Sakura," a circular goshuin book featuring a 130mm hinoki cypress wood cover and ink-resistant Japanese paper — now available via their official online shop for 3,300 yen.
A limited-edition collaboration tin combining Nagano's long-established spice shop Yawataya Isogoro with the beloved Suica Penguin character goes on sale at NewDays convenience stores across Nagano Prefecture on March 14, 2026.
Takagi Coffee has introduced a new seasonal coffee, the "Harukaze Blend," featuring Ethiopia's specialty Irgacheffe beans for a refreshing spring flavor.
Pre-orders are open at AMNIBUS for six types of The Summer Hikaru Died merchandise featuring the grunge CANVAS series, including square acrylic keyholders, acrylic cards, matte can badges, canvas boards, BIG acrylic stands, and A3 matte posters.
Tokyo Banana is marking its 35th anniversary with a special collaboration featuring the beloved Monchhichi character. A limited-edition keychain goes on sale in March 2026 at Tokyo Station stores and via the official online shop.
Three freshly harvested Brazilian coffee varieties are arriving at Tully's Coffee locations across Japan, including the rare Yellow Bourbon variety and a high-altitude single-origin bean.
Naidai Unatoto is launching a limited-time "Sushi Push Pop" featuring three layers of eel and salmon sushi in a transparent cup — no chopsticks needed, perfect for hanami and food walks.
Yojiya's third Yojiko character goods collection, the "Yojiko to Lunch Time" series, goes on sale March 16, 2026, featuring 8 cute lavender-and-yellow themed items including lunch totes, food containers, and more.
Japan's popular green tea brand Ayataka, which achieved record-high sales volume in 2025, is rolling out four new and renewed products starting spring 2026, including a functional food hojicha and the brand's first-ever mineral-infused green tea.
A second wave of Back to the Future merchandise from GreenFlash is now available for pre-order via Village Vanguard Online, featuring a VHS tote bag set, tie bar, rocks glass, compact mirror, rubber keychains, trading can badges, die-cut stickers, postcards, and a clear file set. Orders close March 23, 2026.
A new lineup of Bread Thief character goods is now available for pre-order on Village Vanguard Online, featuring bread-shaped sticky notes, magnet sheets, a leather bookmark, a Jetstream multi-pen, pin badges, and mini handkerchiefs. Orders close on March 23, 2026.
Häagen-Dazs Japan has released ROCKY CRUNCHY!, a new mini cup ice cream series featuring an unprecedented "hard crunch" topping texture. Two limited-edition flavors — Strawberry Black Cocoa and Salty Honey Butter — are now available nationwide.
Heroine Make is opening a limited-time pop-up event, "Heroine's Secret by Heroine Make," at ZeroBase Omotesando from March 13 to 15, 2026, celebrating the release of the new Heroine Make Long UP Mascara Super WP N.
Joel Robuchon shops across Tokyo are releasing limited-edition Easter egg chocolates for 2026, featuring a rabbit and this year's zodiac animal, the horse — crafted with white chocolate, blond chocolate rocher, and Valrhona-coated almonds inside.
A lineup of everyday accessories inspired by JoJo's Bizarre Adventure: Diamond Is Unbreakable is now available for pre-order at the Shobido official online store, with shipping expected from late March 2026.
Global matcha stand brand MATCHAMON has launched a new lineup of original matcha gelato featuring regeneratively sourced ingredients from Shizuoka Prefecture, available at its Kyoto Nijo Castle and Asakusa locations.
Spring-themed merchandise for Mr Love: Queen's Choice is now available at eeo Store online, with in-store sales at eeo Store Ikebukuro starting April 18, 2026. The lineup includes GraffArt items in cherry blossom and strawberry French designs, alongside official illustration goods.
Nanbu Brewery in Ono City, Fukui Prefecture, is launching a new sake on March 17, 2026, born from a circular brewing project that returns sake kasu as fertilizer to the rice paddies and then brews the harvested rice into sake.
New Era releases an Easter-themed Peanuts collaboration collection featuring Snoopy, Woodstock, and other beloved characters embroidered on pale-tone caps — 14 styles in total for adults and kids, available from March 12 at New Era stores and the official online store.
A limited apparel and accessories collection has arrived, featuring the charming characters of the mobile puzzle game Puzzle de Housaku! Nyanko Mura alongside the iconic American brand Fruit of the Loom. Items went on sale from March 10.
A new Snoopy-themed lunch goods series called "Clear Heart" has launched from Skater in March 2026, featuring translucent designs adorned with colorful hearts. The lineup includes a silent combo set, an acrylic cup, and round food containers, each available in multiple color variations.
RACINES DONUT & ICE CREAM is offering four spring-limited cherry blossom-shaped donuts in strawberry and matcha flavors at six Tokyo locations from March 16 to April 12, 2026.
Mondelez Japan's Recaldent brand is releasing a new blood orange flavor gum, combining the brand's signature CPP-ACP milk-derived ingredient and xylitol for a refreshing fruit experience and dental care.
Hello Kitty, Kuromi, Pompompurin, My Melody, and Cinnamoroll face designs are featured on new insulated nonwoven lunch bags released by Skater in late February 2026.
Suntory's popular -196 "fruit-forward chuhai" series adds a new limited-edition flavor — Okinawa Pineapple — releasing nationwide from May 5, 2026.
Suntory is set to release 12 summer gift products from late May 2026, featuring whisky, gin, and plum wine options including SUNTORY WHISKY "Ao," Ballantine's 17 Year Tribute Release, The Macallan Sherry Oak 12 Year, and more.
Suntory is rolling out its 2026 Beer Summer Gift lineup from early May, featuring The Premium Malt's varieties, a preview of the limited-edition Master's Dream Umenomi Kinari, and a newly added Suntory Nama Beer set.
Suntory is releasing a new limited-edition beer inspired by the Japanese seasonal term "Umenomikinari," meaning the time when plums ripen and begin to turn golden. It goes on sale nationwide on June 16, 2026.
Sushiro is offering its never-frozen Cherry Sea Bream at a discounted price of 150 yen (tax included) starting March 11, 2026, along with the richly marbled Jumbo Toro Salmon at 110 yen (tax included).
A collection of seven character-inspired eau de parfum from the TV anime 'Tis Time for "Torture," Princess is now on sale, each capturing the personality of beloved characters through unique fragrance compositions.
A new lineup of cute goods featuring Warly the crocodile and the Warly Friends characters is now open for pre-orders at Village Vanguard Online, with orders accepted until March 23, 2026.
Yamazaki Jitsugyo has announced a new lineup of home organization products, including a space-saving two-tier kitchen rack with a slide-out table, a pitcher compatible with boiling water and alcoholic beverages, a wall-mounted mini vacuum holder, mouthpiece storage racks, and a water bottle drying basket.
The third installment of the Zoff x Chiikawa collaboration arrives with seven eyewear frames featuring beloved characters, along with die-cut cloths and stand cases. Pre-orders open on March 10, 2026, with nationwide sales starting March 20.
Three new matcha latte variations using matcha from Marukyu Koyamaen, a long-established Kyoto tea house founded in the Genroku era, are available at BECK'S COFFEE SHOP locations from March 10 through April 20, 2026.
The French alcohol-free sparkling wine brand French Bloom is set to go on sale in Japan from April 1, with wine retailer Enoteca signing on as its official domestic distributor. Four labels across six products will be available.
Japanese snack maker Ginbis is rolling out 13 new spring/summer 2026 products and limited-edition flavors from March 9 onward, spanning the Asparagus Biscuit, Tabekko Doubutsu, Shimi Choco Corn, Edamame, GINZA RUSK, and Cake Biscuit lines.
A new sugar-free azuki bean beverage made entirely from Hokkaido-grown ingredients is set to go on sale in Hokkaido on March 23, developed by a regional project team committed to an "all-Hokkaido" production approach.
Spring-inspired treats featuring fresh strawberries and pistachio gelato are available for a limited time at all H's CREAM dessert shop locations across Japan.
Life on Products has announced the "Uchiwa Handy Fan with Stand" (LCAF035), an uchiwa-sized handheld fan that delivers wide-area airflow and doubles as a desktop fan when used with the included stand.
Lush is launching 12 limited-edition bath, body, shower, and fragrance products in collaboration with The Super Mario Galaxy Movie, available from March 10 at 80 stores nationwide, the official online store, and the official app.
A blush variant is joining the NARS Light Reflecting Luminizing Powder family. The new Light Reflecting Luminizing Blush launches on May 22, 2026 in 7 shades, blending highlighter glow with soft color payoff.
NARS is expanding its Light Reflecting Luminizing Powder line with a new stick format. The Light Reflecting Luminizing Stick arrives in 5 shades on April 24, 2026, priced at 6,160 yen.
Panasonic's iconic MODIFY lighting series, designed by Naoto Fukasawa, is expanding to 186 models on June 21, 2026, adding new colors, sizes, and compatibility with replaceable LED Flat Lamps.
plus more's new "Handy Fan with Stand" (PBAF006) offers powerful 3-speed airflow, a rhythm wind mode, a convenient desk stand, a hand strap, and a double-click anti-misfire mechanism—all at ¥1,650 (tax included), going on sale from March 25, 2026.
Japanese apparel brand Re:EDIT is branching into beauty with SN repair, a salon-quality hair care line developed in partnership with a manufacturer boasting 70 years of history. The lineup goes on sale at Rakuten Ichiba on March 17, 2026.
French-Japanese patisserie Sebastien Bouillet has launched two spring-themed baked goods assortments — the Assortiment Printemps and the Sablés Assortiment — available at their stores and official online shop.
Studio Alice's Super Mario photo sessions get a new addition — My Mario-designed baby costumes and backgrounds for Baby Mario, Baby Luigi, and Toad are now available from March 9.
A new approximately 300mm TALL-size figure of Yuki from the anime Playing Death Games to Put Food on the Table has been announced, based on the 30th death game in GOLDEN BATH ver., with a planned release in September 2026 at a reference price of ¥10,670.
Tokyo Handaen (東京繁田園茶舗), a Japanese tea specialty shop in Suginami, Tokyo, is now accepting reservations for its beloved "Reservation-Only New Tea Hachijuhachiya." Orders are open through April 20, with shipping beginning around May 15. A newly designed 90g flat bag joins the lineup this year.
Tom Ford Beauty's Soleil Summer Collection 2026 arrives with new lips, cheeks, and eye products drawn from the sensuous light of the golden hour. New items go on sale from late March 2026.
Akagi Nyugyo Co., Ltd. is rolling out a refreshed ice parfait lineup under the Special Parfait brand. Four new varieties supervised by Patisserie Ryoura's Chef Ryosuke Sugamata hit shelves across Japan on March 10, 2026.
Yuraku Confectionery is adding the Granola Thunder Mini Bar to its popular Black Thunder Mini Bar series, launching nationwide at supermarkets and drug stores on March 16, 2026.
BLUE POND, a Hokkaido-born caramel milk sweets specialty shop, is releasing a limited-edition Strawberry Caramel Crispy from March 20, 2026, using summer strawberries grown in Yoichi, Hokkaido.
Harapecolab's stunning March birthstone ice tart, featuring aquamarine-shaped kohakuto candy arranged like a real mineral, sold out in under 10 minutes at its February launch. A limited resale of 20 units opens at 12:00 PM on March 6, 2026.
Good Smile Company's new 1/7 scale figure depicts Hatsune Miku in a tranquil, elegant pose inspired by illustrator Rella's artwork themed around "Han Palace Autumn Moon," with a lantern base that can be lit up.
Twelve types of original merchandise based on High School Fleet: The Movie are now accepting orders on AMNIBUS, featuring newly drawn illustrations of Sachiko Nosa and Wilhelmina across collectibles, apparel, and more.
A premium non-alcoholic ginger ale called YAKO, crafted with yuzu and Wasanbon sugar and focused on aromatic beauty rather than sweetness or heat, is now available for pre-order from Kohodo.
San-X is set to release the Korilakkuma Ippai merchandise series around April 2026. The lineup is packed with trending items including hanging plushies, plushie badge collections, tile stickers, and a stylish knapsack.
The freshly-baked canelé specialty shop KURAMAE CANNELÉ is offering a limited-time Strawberry and White Chocolate Financier at its Kuramae main store and Ecute Ueno branch from March 6 through May 10, 2026.
LOGOS has launched a special feature page showcasing Pokémon-designed outdoor gear, with 19 items going on general sale from March 19, 2026. Pre-orders are now available at LOGOS stores nationwide.
A cherry-blossom-inspired pink Puketti home collection from Marimekko is launching exclusively in Japan on March 19, 2026, with select items available early through the ongoing Marimekko Sakura Pop-up events.
A new mini cushion from Nitori DecoHome features a cute hermit crab hiding inside a soft-serve ice cream cone. Now available exclusively on Nitori Net, with in-store sales at DecoHome locations starting in late April 2026.
A new macaron born from the meeting of a world-class patisserie and Saga's fermentation culture — Macaron Miso de Saga goes on sale in March 2026 at PIERRE HERMÉ PARIS Wataya Bessou in Ureshino, Saga.
Purin Honpo, a pudding specialty shop committed to Hokkaido-sourced ingredients, is bringing back two popular spring-limited puddings — the Amaou Strawberry Pudding and the Sakura Pudding — through around May 2026.
Good Smile Arts Shanghai has announced 1/7 scale finished figures of Rei Ayanami and Asuka Shikinami Langley from Rebuild of Evangelion, based on illustrations by Yoshiyuki Sadamoto. Both figures are priced at 18,600 yen each and are scheduled for release in March 2027.
SABUROMARU Distillery has released a limited single cask whisky featuring Sun Shangxiang from Romance of the Three Kingdoms 8 Remake, with only 211 bottles available via lottery.
Thank You Mart is releasing a collection of Easter-themed limited items featuring Sanrio Characters Wish me mell, Usahana, and Marron Cream. All items are priced at 390 yen (tax included 429 yen), with online pre-orders opening March 6 and in-store sales beginning late March 2026.
A new chocolate snack combining crunchy pretzels with sustainable cacao bitter chocolate is coming to Seven-Eleven stores nationwide from March 10.
Shibuya Gyoza is offering a limited-time dessert menu for White Day from March 9 to 15, 2026, featuring two sweet gyoza pie bites — including a new matcha an butter flavor.
To mark the 20th anniversary of the Shugo Chara! manga, Kotobukiya has released a 1/7 scale completed figure of Amulet Heart. Pre-orders are open at Amiami, with the figure scheduled for release in September 2026.
Starting March 13, Starbucks Japan is bringing two new spring beverages to stores nationwide—the Choux Cream Frappuccino and the Choux Cream Latte—both inspired by the rich, custard-filled pastry.
A new lineup of five Eau de Parfum bottles inspired by characters from the tokusatsu series Ultraman Nexus is now available for pre-order from March 6, 2026, covering Anphanse, Juness, Juness Blue, Dark Mephisto, and Dark Zagi.
Good Smile Company is releasing a 1/7 scale figure of Manhattan Cafe from Umamusume: Pretty Derby, dressed in the Japanese-style costume Yanagi Ryoku Sayo. Pre-orders are open at AmiAmi.
Good Smile Company's POP UP PARADE L size figure of Neo Universe from Umamusume: Pretty Derby is now available for pre-order at AmiAmi, with a scheduled release in September 2026 at ¥9,800.
U-TREASURE is accepting pre-orders for a new line of Yu-Gi-Oh! GX collaboration rings, with each design incorporating natural gemstones and character-specific engravings for four iconic duelists.
A new sitting plush of Misaka Mikoto from A Certain Scientific Railgun is coming — she's joined by Gekota in an adorable "kuikui" design with a tilted head that looks right up at you.
AMNIBUS has launched pre-orders for six types of merchandise based on the TV anime "A Star Brighter Than the Sun," including trading scene photo acrylic stands, trading scene photo acrylic cards, and more.
AFURI ramen and Nagoya-based craft brewery Y.MARKET BREWING have joined forces to release THE PIONEERS, a Yuzu Pale Ale that blends hop character with yuzu purée — including the same juice used in AFURI's signature ramen.
Mimeyoi's Z23 from Azur Lane gets a sophisticated new look as a "philosophy lecturer," complete with a removable rigging and a glasses-free head part. A rigging-free TF edition is also available.
Figure brand Bfull FOTS JAPAN has announced a new 1/6 scale pre-painted figure of Kanade Kazemiya, a prince girl-style original character dressed in a sleek black bunny costume. Pre-orders are open at the Bfull online shop through May 19, 2026.
The butter-focused confectionery shop Buttery, located a 6-minute walk from Nagoya Station, is adding three new products to its lineup this March, including a polvorones assortment tin and a maple-flavored cookie tin perfect for White Day gifting.
Café Kitsuné is releasing a spring seasonal menu on March 13, 2026, featuring colorful limited-time drinks and sweets made with sakura, pistachio, and matcha.
Specialty caramel sweets shop CARAMER is holding a limited-time pop-up at Takashimaya Omiya from March 5 to 17, 2026, featuring the brand-new Caramar Sand Hazelnut Cafe alongside its most popular treats.
The CLEAN Reserve collection has released a limited-edition Caramel Swirl Eau de Parfum, featuring a dessert-inspired scent built around caramelized coconut, mango nectar, and white chocolate with sustainable Italian tangerine.
The Coolist cooling product brand has reached a cumulative sales milestone of 3 million units. Two new limited fragrances are joining the popular Asedareinu roll-on neck cooler lineup, available from April 1, 2026.
A new Crayon Shin-chan x Thank You Mart collaboration features Waniyama-san designs across 29 spring-themed items, with all products priced at ¥390 (tax included ¥429), available from late March 2026.
Sega Fave is releasing Detective Conan Visual Hologram Can Badge Vol.1 in August 2026, featuring 8 characters with eye-catching holographic effects. Pre-orders open on March 12 via EC sites.
A 1/7 scale completed figure of Hiro Shinosawa in the Happy Mille-feuille Ver. from Gakuen Idolmaster is now available for pre-order at AmiAmi, with a scheduled release in December 2026.
ginou is a cherry blossom-pink rosé wine where silver foil shimmers in the glass, crafted from Yamanashi-grown Koshu and Marselan grapes and available via lottery through KURAND.
A collaboration between Godiva and Iwakuni City in Yamaguchi Prefecture brings together Belgian dark chocolate and locally grown lotus root chips in a limited-edition treat, available from March 2026.
S.Weil by HOTEL NEW GRAND in Yokohama is offering a limited-edition honey tea bread featuring the Garden Bear mascot, with only 10 loaves available per day throughout May 2026.
PRISMA WING has released a new 1/7 scale figure of Chino from Is the Order a Rabbit? BLOOM, featuring a Little Mermaid motif. Pre-orders opened on March 4, 2025, with a scheduled release in May 2027.
The beloved spring limited menu at J.S. PANCAKE CAFE is returning, featuring Amaou strawberries layered into a mille-feuille pancake. Available from March 12 through early May at locations across Japan.
COSPA is releasing a new lineup of Jujutsu Kaisen merchandise, including acrylic tsumamare figures of Yuji Itadori and others, along with Culling Game-themed T-shirts, hoodies, and tote bags. Items will be available at AnimeJapan 2026 before general release in late May 2026.
Starting March 7, 2026, The Kahala Hotel & Resort Yokohama will sell a limited-edition Macadamia Nut Chocolate Sakura at THE KAHALA Collection. The spring-only confection pairs roasted macadamia nuts with sakura-flavored chocolate and a hint of salt.
The beloved Basil Salt Lemon lineup returns to Kappa Sushi for spring 2026, featuring shrimp, prosciutto, and salmon sushi from 160 yen per two pieces, plus a new side of fried potatoes with basil mayo.
Jabara-ize Kitayama has released a new sparkling citrus soda featuring jabara, a rare citrus fruit native to Kitayama Village in Wakayama. Conceived by the village's unofficial local hero "Jabara Rider," the drink took two years to develop and is said to deliver a fresh-squeezed level of aroma.
Le Chocolat Alain Ducasse and Le Biscuit Alain Ducasse are releasing a limited Easter collection from March 17 to April 12, 2026, featuring artistic designs of Easter animals shaped around cacao pods.
A new everyday-use merchandise line inspired by the TV anime "Medalist" has launched on AMNIBUS. The ar-Unity pastel motif series features sweatshirts, canvas boards, PC cases, acrylic charms, can badges, and stickers.
To celebrate Marin Kitagawa's birthday on March 5, a special 10-box set of Koala's March featuring My Dress-Up Darling Season 2 artwork is now available exclusively through the Lotte Online Shop for a limited time.
The 2nd wave of the POTEmocho Series featuring characters from My Hero Academia is now open for pre-order on the Sync Innovation online store, with shipping expected in late May 2026.
New Balance is adding the Ellipse to its running shoe lineup, designed to help runners of all levels rediscover the pure joy of running. Available from March 12, 2026.
A cozy roomwear collection inspired by the anime New Panty & Stocking with Garterbelt is now available for pre-order on Palude, featuring character-themed roomwear, accessories, and goods.
Popular characters from Goddess of Victory: Nikke are being added to FuRyu Corporation's Noodle Stopper Figure lineup. Cinderella kicks off the series in March, followed by Privaty: Unkind Maid in April and D: Killer Wife in May, with more characters slated for June onward.
Oshicoco's "Oshi Print Club" has released a second series of heartfelt message uchiwa templates — perfect for concerts, live events, and fan photo shoots — available for printing at major convenience stores across Japan.
PAPABUBBLE arty's second collection features 10 whimsical "edible ring" candy designs, selected from over 100 proposals submitted by all 26 of the brand's candy artisans.
PÂTISSERIE PINÈDE is releasing two limited-edition spring sweets from April 1, 2026 — a new "Strawberry Charlotte" featuring fresh domestic strawberries and vanilla mousse, plus a strawberry version of their popular crepe wrap.
A triple collaboration between foil-stamping brand ROKKAKU, cat art brand 365CAT.ART, and popular SNS cats "Shizuwarahinata" delivers a new line of foil-stamped stationery, with pre-sales kicking off at Loft from March 7, 2026.
Starting March 6, 2026, Baskin-Robbins 31 is releasing the Sanrio Characters Palette 4, a palette-style ice cream cake featuring Hello Kitty, Cinnamoroll, Pompompurin, and Kuromi in a charming ice cream parlor theme.
UHA Mikakuto is launching Gumidama Strawberry Flavor, a new gummy featuring a hard candy shell and chewy gummy center, at convenience stores nationwide starting March 17, 2026.
U-TREASURE has announced that motif necklaces inspired by three sisters from Umamusume: Pretty Derby — Cheval Grand, Virsina, and Vivlos — are currently in development, with pricing starting from ¥27,500.
A 1/7 scale completed figure of Hoshimi Miyabi from Zenless Zone Zero in the "Honed Blade of Reflection Ver." is now available for pre-order through AmiAmi. The figure is priced at 41,800 yen (tax included) with a planned release in February 2027.
T-shirts, B2 tapestries, character rubber mats, and acrylic character stands featuring Lily Baker are now open for pre-orders on the "CharaON!" online store.
Fujiya's beloved Look chocolate line gets a premium upgrade with the new Awayuki pouch, featuring a rare white strawberry variety from Nara Prefecture in a three-layer chocolate construction.
Poplar Publishing has released a new coloring book with a black background aimed at children ages 3 to 6, offering a special coloring experience where bright colors stand out vividly and going outside the lines only adds to the charm.
To mark the 50th anniversaries of Sena Keiko's beloved picture books Gracia Meets a Ghost and Ghost Tempura, Poplar Publishing has released a special gift box set featuring palm-sized mini editions of both books along with a ghost stuffed toy complete with a removable tempura batter costume.
The Japanese total care brand hada to kokoro has introduced the "Kakezan Series," a new skincare line that pairs two synergistic active ingredients per product to help users target specific skin concerns more effectively.
A LINE sticker pack featuring "Ichijin-chan," the official mascot born from Ichijinsha Inc.'s 20th corporate anniversary, is now available with 16 all-new original designs.
The chewy upcycled gummy made with syrup from white peach processing is back at 7-Eleven stores nationwide from March 10, 2026, featuring a new package inspired by Achi Village's scenic flower peach landscape.
New acrylic keyrings featuring characters from the TV anime Lycoris Recoil are now available for order through the charaON! online shop.
Popular Tokyo bakery MAISON ICHI is holding a week-long pop-up at Nihombashi Mitsukoshi Main Store's B1F from March 4 to 10, 2026, featuring their signature croissants alongside new spring sakura-themed breads.
L'essentiel du Japon, a Sendai-based aroma brand, has launched three new scents capturing the landscapes of Miyagi — the open sky, lush forests, and historic castle.
New My Dress-Up Darling Season 2 merchandise has gone up for pre-order, including a B2 tapestry featuring Marin Kitagawa and a character rubber mat, through the anime goods store Chara ON!
Online shop PepperMint has launched a double-sided shoulder bag combining a rice ball and a panda face — a fun, lightweight bag designed for parent-child outings and beyond.
New merchandise from The Rising of the Shield Hero Season 4 has gone on pre-order at the online shop "CharaON!", featuring a B2 tapestry and thick acrylic stands with characters Raphtalia, Filo, and Naofumi Iwatani.
Takara Shuzo's beloved dry chuhai, first launched on March 7, 2006, reaches its 20th anniversary with special limited-edition packaging available nationwide from early March 2026.
Tachibana E Sake Sales has launched the 8th edition of its Amazon.co.jp exclusive Whiskey Mikuji lottery, offering 466 lots at ¥4,880 each with the highly sought-after Hakushu 18-Year as the grand prize.
Apopia: Sugar Coated Tale, a darkly charming mystery adventure game released under Happinet's Indie Collection label, has launched worldwide on Steam, accompanied by a limited-time 10% off launch sale running through March 10.
Popular Japanese fragrance brand AQUA SAVON is undergoing its first rebranding since its founding, repositioning its signature soap scents as a new avenue for everyday self-care.
Artevelo, Movic's card sleeve brand, has confirmed its 5th collaboration with art unit Project.C.K. The new lineup features four designs — "rage," "shiroakuma," "phantom," and "stickout" — launching on May 22, 2026.
Six new Black Clover TV anime merchandise items are now available for pre-order on AMNIBUS, including trading scene acrylic stands, trading crest acrylic keychains, glitter pin badges, bromides, multi desk mats, and chibi character illustration cards.
Chiikawa Bakery at Tokyu Plaza Omotesando is releasing a limited-time sakura-themed lineup of pink breads, tea, syrup, and drinks starting March 6, 2026 — perfect for welcoming spring.
A new frying pan stand from Cogit offers three placement options — both-side, single-side, and horizontal — with adjustable dividers to fit pans, lids, and cooking utensils of various sizes. Available at specialty stores and home centers nationwide.
CROSS FUNCTION has released three new water-repellent denim pieces — a shirt, wide pants, and an all-in-one — combining lightweight construction and pollen resistance for spring through autumn wear.
A newly drawn illustration and producer letter have been released to mark the 20th anniversary of the Devil Summoner: Raidou Kuzunoha series, along with a restaurant collaboration, merchandise, a special live concert, and a game sale.
Starting February 27, 2026, Doraemon Future Department Store launched five new exclusive products themed around the Doraemon film "New Nobita and the Castle of the Undersea Devil," along with a limited-time purchase bonus campaign.
Falò Brewing, a craft beer brewery in Yamamoto Town, Miyagi Prefecture, is releasing a new strawberry beer called "HBD" made with locally grown strawberries. Sales begin on March 4, 2026, at beer bars across Japan and at roadside stations within Yamamoto Town.
Ginbis is launching the Animal Shaped Gummy Peach Flavor on March 9, 2026, at convenience stores nationwide. The gummies feature a unique crunchy outer layer with a chewy interior, and come in 10 different animal shapes with a convenient resealable bag.
To celebrate its 100th anniversary, GODIVA is launching the limited "Passion de la Lune" cake at ATELIER de GODIVA locations in Tokyo, Kyoto, and Fukuoka from March 4, 2026.
AMNIBUS, the online store for everyday-use character merchandise, began accepting pre-orders on February 24 for 11 Hatsune Miku GT Project products featuring Racing Miku 2025 Ver. artwork in the Ani-Art style.
The iconic Hoppe-chan character from Sun Hoseki is getting its first-ever brand mook, featuring a practical quilted pouch and hair clip as special extras, set to go on sale April 22, 2026.
Kochakaden has launched its first-ever collaboration with Sanrio Characters, featuring 31 limited-edition bottle designs across 6 tea products available nationwide from March 2, 2026.
Fashion brand Maison de FLEUR is releasing a special collaboration collection inspired by the film Wicked: For Good, featuring 4 items that capture the contrasting worlds of witches Glinda and Elphaba.
MAQuillAGE is releasing a limited edition summer primer in collaboration with NARUMIYA Characters. The Dramatic Skin Sensor Base NEO Cool comes in 3 shades with exclusive character packaging and launches on April 21, 2026.
Four new Mushoku Tensei: Jobless Reincarnation Season 2 items are now available for pre-order on AMNIBUS, including Trading Scene Can Badges vol.2, a Roxy Migurdia-only badge set, Foil-Stamped Cards, and Bromides vol.2.
Nagasakido, an Osaka confectionery shop with over 100 years of history, has launched the "Castella Biscuit" — a new treat that combines the moist, fluffy texture of castella with the light, crispy bite of a biscuit. Available first at Shin-Osaka Station from March 2, 2026.
A limited-time online lottery, "Oshiracchi × LOVELY DOCTOR Scratch," goes on sale from March 9, 2026, featuring cute doctor-themed items available exclusively on DMM Scratch.
The fresh-baked cheese tart shop PABLO is launching two seasonal PABLOmini tarts at its Shinsaibashi flagship — a cherry blossom-inspired "Hanami" and a White Day-exclusive "White Opera" — available from March 1, 2026.
Starting March 4, 2026, all Pizza-La locations across Japan are offering a limited-edition Sumikkogurashi Special Pack. For an extra 360 yen (tax included) with any pizza, customers receive an exclusive ceramic bowl and original sticker set featuring a new "Tanuki no Manmaru Restaurant" theme design.
A frozen malatang inspired by Radon, the sky monster from the Godzilla franchise, has launched for nationwide purchase via the Ouchi de Maratan online store at ¥999. Part of a seven-monster collaboration series, it features a mild spice level and a double-broth base crafted with Japanese dashi.
SENSAI's new MOISTURE INTENSE LIPSTICK, going on sale March 4, 2026, uses the Moisture Intense Formula to deliver both rich hydration and vivid color in one lipstick.
Two new limited-edition flavors are joining Suntory's -196 lineup nationwide from April 28, 2026 — a Sugar-Free Peach Yogurite at ALC 7% and a Mango Yogurite at ALC 4%.
A new limited-edition canned sparkling wine with refreshing muscat flavor and gentle sweetness, made without added antioxidants, is set to go on sale nationwide from April 28, 2026.
Two new canned gin soda varieties from Suntory's SUI gin brand — "Refreshingly Light" and "Full-Bodied Rich" — are set to hit shelves across Japan on March 31, 2026, offering a gin soda experience designed to complement everyday meals.
Sapporo-based tet coffee and bake has released "tet book," a book-shaped package of gluten-free corgi-shaped rice flour cookies in three flavors, along with original merchandise.
Suntory introduces Tres Generaciones Plata Tequila to the Japanese market, featuring 100% Blue Agave and triple distillation for a smooth, fresh flavor, priced at ¥4,900 (tax excluded) for 750ml.
A new portable stainless bottle launched on March 2 serves dual purposes as an ice bag in summer and a hot water bottle in winter, priced at ¥2,178 (tax included).
Hennessy X.O La Carafe, an innovative luminous bottle designed for luxury nightlife venues, made its Japan debut in February 2026 with an exclusive launch event at GINZA SAPPHIRE LOUNGE featuring live performances and top cultural icons.
A new fluffy puff from Kai Corporation works across liquid, powder, cushion, and mesh foundations, as well as face powder, concealer, and blush. The three-pack comes in colorful macaron-inspired designs.
Koupen-chan collaboration print cookies and print manju go on sale from March 2, 2026, available exclusively at souvenir shops in Nagano Prefecture and across six Tohoku prefectures.
The sticker-themed Love Chara Vol. 57 goes on sale March 12, 2026, featuring an exclusive Sanrio Characters sticker book and two original sticker designs as its supplement.
Nespresso marks 40 years in 2026 with limited-edition coffee sets and accessories on sale from March 12. A "WITH LOVE." campaign offers prizes to 440 lucky buyers, and the Gold Capsule Contest opens to members for the first time.
Two new apparel items from the original brand SHINOBIZATO+ are now on sale at Konoha Shoten, the exclusive merchandise shop inside NARUTO & BORUTO Shinobi-Zato at Nijigen no Mori on Awaji Island.
Nippon Kodo's "Kataribe" series welcomes two new fruit-inspired incense sticks on March 5, 2026, both incorporating "Ringo Pamis Gururi-ko," an upcycled powder made from apple juice pomace developed by food-tech startup ASTRA FOOD PLAN.
Two new iced coffee products from the beloved Kyoto Ogawa Coffee Sumiyaki series go on sale March 1, 2026, available as seasonal items through August.
THREEPPY, the lifestyle goods brand by Daiso Sangyo, is launching a series of Disney character merchandise collections at stores nationwide, featuring Marie from The Aristocats, 101 Dalmatians, and Lucifer from Cinderella.
DEMEL, the historic Viennese confectionery brand, is launching three spring limited edition products — Assorted Cookies (Spring), Spring Gift, and Kleine Kuchen (Violet) — at department store shops and the official online store from late February 2026, ideal for White Day and spring gift-giving.
A new Duffy & Friends collection themed around searching for beautiful shades of blue arrives at Tokyo DisneySea on April 14, 2026. Goods, food souvenirs, hotel special menus, and Disney Resort Line passes are all part of the lineup.
Fashion brand gladgarb has opened pre-orders for its fourth collaboration with Gakuen Idolmaster, presenting 6 unisex items based on character Juo Sena's songs and costumes. Pre-orders run from February 27 to March 16, 2026, with delivery planned for June 2026.
earth music&ecology Japan Label is releasing a 22-item collaboration collection featuring virtual singers Hatsune Miku and KAITO, with pre-orders opening on March 2, 2026 on the STRIPE CLUB online store.
Tokyo's specialty donut shops HOCUS POCUS in Nagatacho and Omotesando are launching their new March 2026 lineup inspired by fruit, featuring flavors like apricot peach, blueberry, orange, apple cinnamon s'more, and lemon cookies and cream.
KAYOU+, a premium stationery brand that launched in Japan in 2025, has earned recognition for all four of its debut products at the Japanese Stationery Store Awards 2026, placing in both the mechanical pencil and ballpoint pen categories.
Kobe Suma Sea World introduces spring-limited menus at its three dining venues from March 1, 2026, featuring seasonal Hyogo ingredients including local fish, Kobe pork, and Awaji beef.
Freshly baked cheese tart shop PABLO is launching a new limited-edition "Caramel Nuts Cheese Tart" at its Shinsaibashi Main Store from March 1 to April 30, 2026, featuring three types of nuts and a bitter caramel sauce, priced at 1,280 yen.
THE CAMPANELLA TOKYO is bringing its popular Fresh Tart Caramel to the Kanto region for the first time, with limited-period pop-up stores opening at GranSta Tokyo and Ecute Shinagawa.
A seasonal Cheese Puff Strawberry Milk goes on sale from March 1, 2026, exclusively at two Tokyo Milk Cheese Factory locations in Shinjuku and Haneda Airport.
Ueno Fugetsudo has released seven spring limited-edition items for 2026, including sakura-flavored Petit Gaufre wafers, cream sandwiches, and chocolate crunch treats, available from mid-February at stores nationwide and through the official online shop.
Starting March 1, 2026, the Toranomon Hills Business Tower location of French brand Beillevaire will offer a store-exclusive star-themed financier, "Étoile Toranomon," in five distinct flavors.
Chocolate specialty shop Bel Amer is releasing a lineup of seasonal limited products from February 25, 2026, covering everything from a spring petit gateau to gift assortments and playful chocolate pieces.
A new 1/5 scale painted figure of Wakayama Hiyori in a school swimsuit has been announced by Bfull FOTS JAPAN, with pre-orders now open through May 12, 2026, and a scheduled release in late September 2026.
PRIME 1 STATUE's Ultimate Premium Masterline lineup brings Empress [Black Rock Shooter] from the TV anime BLACK★★ROCK SHOOTER: DAWN FALL to life in 1/4 scale. The highly detailed statue features LED lighting, a moon backdrop stand, and a DX Bonus edition with a handgun-holding hand — with pre-orders now open and release scheduled for July to October 2027.
The Nendoroid figure of Mika Misono, a member of Trinity General School's Tea Party in the popular game Blue Archive, is back with pre-orders starting February 27, 2026, and a scheduled release in July 2026.
Starting March 5 at 12:00 PM, Biscuiterie Bretonne's official online shop will offer its popular Gâteau Nantes Classique in a cherry blossom cranberry spring flavor, limited to just 150 units.
Tokyo bakery Comme'N is launching a Spring Collection for cherry blossom season, featuring a renewed Sakura Anpan, a new Strawberry Cream Cone in March, and picnic-perfect pizzas and sandwiches arriving in April.
CONVENIENCE WEAR, FamilyMart's original apparel brand, kicks off the 2026 spring/summer season with colorful new items starting February 27, alongside special 45th anniversary commemorative socks and handkerchiefs going on sale March 6.
FREAK'S STORE is highlighting seven recommended spring outerwear pieces, now available at stores nationwide and online. From color-block stand-collar coats to an M-65-inspired short mods coat and a balloon-hem coat, the lineup covers a wide range of styles to kick off the new season.
Originally released only in Japan for PlayStation in 1999, the cult classic shooter 70s-style Robot Anime Geppy-X is getting a high-resolution remaster across multiple platforms on July 16, 2026.
Starting March 1, 2026, the Mr. CHEESECAKE store at GRANSTA TOKYO is launching a limited-edition "Mr. CHEESECAKE Petit Classic with Berry," a sweet-and-tangy twist on the brand's signature Classic cheesecake, available exclusively at the GRANSTA TOKYO location.
Japanese leather brand HIROFU introduces the new VITALE collection — tote bags crafted from original vegetable tannin leather that develops character with use, available from February 27 in two sizes.
Hotel Kanazawa in Kanazawa, Ishikawa Prefecture is releasing a limited-edition White Day baked goods gift set starting March 1, 2026, featuring a special madeleine made with rare Noto Dainagon azuki beans and matcha.
Hotel Metropolitan in Ikebukuro is celebrating its 40th anniversary with a limited-edition Suica Penguin Cookie Assortment, featuring hand-crafted icing cookies made with premium Kyushu fermented butter, available for pick-up in March 2026.
British heritage brand HUNTER has relaunched its Travel Collection for Spring/Summer 2026, introducing a new multi-function series of lightweight, water-repellent bags and footwear designed for travel, commuting, and everyday use.
A mug cup featuring characters from the bestselling manga Ikinobiru tameno jimu has arrived through a collaboration with century-old tableware brand NIKKO. Sales begin on February 27, 2026.
Kanzashi-ya Wargo, a Japanese handmade kanzashi specialty store, has launched the Kiwataridori Ippon Kanzashi, a new hair ornament available in five colors. Inspired by migratory birds soaring through deep forests, the piece combines wood and metal for a design that balances natural warmth with elegance. It went on sale on February 27.
Mampei Hotel in Karuizawa has released a new herbal tea called "Dawn," inspired by the winter sunrise over Asama Mountain, combining hibiscus, rosehip, and ginger in an elegantly designed tin.
The first title from game label maxilla games — a collaboration with pro esports team ZETA DIVISION — is now available worldwide on Steam, offering a new kind of desktop companion experience.
A limited-edition tin featuring the Station Staff Chopper design and containing YOKU MOKU's popular Petit Cigare cookies is now available exclusively at ONE PIECE Mugiwara Store Tokyo Station.
The Pretty Series franchise expands with Onegai AiPri, a new title featuring a TV anime premiering April 5, 2026 on TV Tokyo, amusement games starting April 2, 2026, and related toys releasing in spring 2026.
Polaroid's classic analog instant camera, the Polaroid Now Generation 3, is expanding its lineup with two new colors — Pink and Teal — launching on March 6, 2026.
Two limited package sets for the upcoming ASMR full-voice visual novel "Rica Mode," starring VTuber Hanamiya Rica, are now available for pre-order starting February 26, 2026.
Freshly baked apple pie shop RINGO is celebrating its 10th anniversary in March 2026 by bringing back the fan-voted No. 1 flavor, Freshly Baked Rich Apple Pie with 3 Cheeses and Honey, starting March 1, 2026.
Weather caster Sakura Imai has teamed up with artist YUUKI for a fantastical limited collaboration collection, available for pre-order at the Village Vanguard Online Store through March 22, 2026.
A visually striking limited-time vegan ramen with vivid pink noodles and a sakura-shaped monaka arrives at T's Tantan locations inside Tokyo Station, Ikebukuro, and Ueno from March 2 through April 30, 2026.
Milan-based luxury brand BONAVENTURA has released the second installment of its collaboration with Italy's historic House of Savoy, featuring a lineup of shrink leather goods dyed in "Savoia Blue."
Soratoshiba by Yonaoyona Ale, the craft beer brewing restaurant at Escon Field HOKKAIDO, is launching a new year-limited series starting with "Mokumoku White," a Weizen-style beer with fruity aromas and low bitterness, beginning in early March 2026.
Three Taiwanese food brands in Japan — Taiwan Ten Shouten, wanna manna, and Banka — are launching spring-limited menus and new products centered on nourishing the mind and body through Taiwanese cuisine.
Starting March 1, 2026, we♡donut is introducing two new spring-inspired limited-time donuts — a rich fresh tiramisu cream and a visually stunning fluffy strawberry and matcha marble.
Weekend Max Mara has unveiled its 2026 fall/winter signature collection, a collaboration with stylist and former L'Uomo Vogue editor-at-large Robert Rabensteiner, blending Alpine tranquility with urban cultural vibrancy.
Japanese premium innerwear brand AROMATIQUE has announced its 2026 spring/summer collection themed "Extraordinary," featuring the brand's first-ever swimwear line through a collaboration with UK brand Noblesse Oblige, alongside new silk, cotton, and stretch innerwear styles.
A refreshing chuhai made with straight-pressed hassaku juice from Hiroshima Prefecture is coming back in a newly redesigned package, available in limited quantities from March 3, 2026.
Café & Books Bibliothèque and its sister store Pancake & Books Bibliothèque are offering a cherry blossom-themed seasonal pancake from March 1 to 31, 2026, letting you enjoy hanami vibes before the actual sakura season arrives.
Dior's Sauvage Men's Care line expands with a new Shampoo and limited-edition Hair Serum, both set to launch on March 6, 2026, powered by sustainably grown cactus extracts from the Dior Garden in Lanzarote, Spain.
A 1/7 scale figure of Angela Balzac from Expelled from Paradise is now available for pre-order at AmiAmi, celebrating the film's 10th anniversary with a newly drawn illustration by the original character designer.
Finlandia Vodka, Finland's premium vodka brand crafted with Arctic glacial spring water and locally grown barley, is set to launch in Japan on March 2, 2026.
After selling out before the end of last season's run, Freshness Burger brings back its popular craft lemonade featuring rare Kagoshima-grown beni amanatsu citrus, available from March 4 through April 14, 2026.
Grand Castella is reviving its popular Sakura An Habutae Mochi Castella for a limited period from February 27 to April 5, 2026, as the Taiwan-born castella brand celebrates its 5th anniversary in Japan.
Colorful kohakuto candies shaped like gems and minerals are enclosed in transparent capsules as a spring-limited gift set from Fukuoka-based Harapeco Lab, available from February 25, 2026.
Hidakaya, the Chinese diner chain popular across the Kanto region, is revamping its best-selling gyoza and rolling out new menu items and a limited-time highball campaign starting March 27, 2026.
The latest volume in BEAMS's personal book series I AM BEAMS focuses on buyer and SSZ director Tadayuki Kato, with Amazon pre-orders open from February 25 and a general release date of April 10, 2026.
Singer Kano is collaborating with Village Vanguard on a special merchandise line themed around the concept of Kano as a store staff member. Eight exclusive items are available for pre-order through the Village Vanguard Online Store from February 26, 2026.
Three limited edition White Day collaboration products between Lawson and bakery cafe "Bread, Espresso &" are available at select Lawson stores from February 25, 2026, featuring coffee ganache chocolates, French toast-style chocolates, and financiers.
LOFT stores across Japan are hosting a limited collection inspired by the world of Wicked: For Good, featuring exclusive makeup, body care, skincare items, and accessories themed around the iconic characters Elphaba and Glinda.
Three new variations of the iconic Capucines bag have been released, each crafted from Taurillon leather and adorned with a specially coated decorative bicolor chain and tone-on-tone LV initials.
Inspired by vacations in the South of France, Maison de Bonheur is a new fragrance-forward brand from Nature Lab, debuting its Ice Body Series at Loft stores from April 1, 2026.
The 7th collaboration collection between Maison de FLEUR and French gobelin weave maker Art de Lys launches on March 6, 2026, featuring "Atelier Sucré" — seven strawberry-themed bags and accessories rendered in deep red.
A new 1/4 scale complete figure of Shinobu Oshino from the Monogatari Series is now available for pre-order at Amiami, featuring an original white bunny outfit designed exclusively for this release.
Starting February 25, a new tableware series combining upcycled Arita ware technology with paper resources pulp is on sale at stores in Saga, Aizuwakamatsu, and Harajuku, as well as online.
New Balance is set to release a limited-edition Fresh Foam X 860 v15 exclusively at the Nagoya Women's Marathon EXPO 2026, alongside a packed lineup of events, workshops, and after-party activities at Vantelin Dome Nagoya.
Pasco's new "Snack Pan Tokachi Butter 8-Pack" is set to launch on March 1, 2026, in the Kanto, Chubu, Kansai, Chugoku, and Shikoku regions — the flavor that claimed the top spot in the "Snack Pan Grand Election '25."
The capsule-type bath additive that has been loved for 35 years is now available in a new display box set featuring all 9 varieties, from rose and lavender to yuzu.
S'YTE's 2026 Spring/Summer Collection, themed around "anti-mode," launches March 5 across select stores and online, featuring lightweight layered styles, iridescent textiles, and versatile silhouettes.
Deformed figures of Saint Tail and Meimi Haneoka from the anime Saint Tail are now available for pre-order at Amiami, with a scheduled release in September 2026.
To mark its 20th anniversary, natural organic beauty brand SHIGETA is releasing three limited-edition herbal tea blends on March 5, 2026, each designed to support well-being from the inside out.
Good Smile Company's "COVERS" project brings Rikka Takarada and Akane Shinjo from SSSS.Gridman to life as 1/7 scale figures, based on original illustrations by toridamono. The two-figure set is scheduled for release in February 2027.
A new series of Hagiyaki pottery called "Urara" is set to arrive on March 1, featuring handcrafted pieces with soft pink-to-milky-white tones and flower petal-shaped rims that bring a sense of spring to the table.
THE ALLEY is introducing the spring-limited MOCHI SERIES — two new smoothies featuring a unique mochi cream texture — available nationwide from March 6, 2026.
Women's fashion brand Viaggio Blu has opened pre-orders for its spring Flower Bouquet print collection, featuring a bow tie blouse, flare skirt, and cardigan with floral prints handcrafted by Kyoto artisans. In-store release is scheduled for mid-March.
Tachibana E-Shuhan's White Day Fukubukuro Mikuji lucky bag lottery is available for reservations from February 25, 2026, with 333 limited units at 7,777 yen including free shipping. The top prize is the elusive Taketsuru 25 Year Pure Malt, alongside other rare bottles such as Hakushu 18 Year and Yamazaki 12 Year.
The limited-edition H2 Moist Gel Pack "Timeless Pink" from Angelux's My NADESHICO emu skincare line sold out within just one hour of its pre-sale launch, with subsequent general sales batches also selling out within days.
Myethos has released a deformed figure of Arknights operator Yu, depicted wielding a ladle with golden fried rice soaring from the wok. Pre-orders are now open at AmiAmi with a planned September 2026 release at a reference price of 7,480 yen.
Known as a casual meat bar chain, Beef Kitchen Stand has introduced a new tonkotsu soy sauce ramen at all locations, developed over six months using soy sauce kaeshi from a 150-year-old Yokohama maker.
Korean global beauty brand Biodance has introduced two new gel-based mist products that bring the deep hydration of hydrogel sheet masks into a single-spray format.
To mark the 70th anniversary of the Black Nikka brand, Nikka Whisky is launching a new canned highball alongside packaging updates for its core lineup.
Calbee's popular Baked Oats series is getting a new member — the unsweetened Baked Oats SOY, featuring soy flakes and black soybeans for two distinct textures, launching March 9, 2026 at stores nationwide (excluding convenience stores).
Asahi Group Foods is releasing Calpis® Assorted Candy on March 16, offering four flavors in one pack—original, white peach, strawberry, and Kyoho grape.
Clinique's twist-up crayon-style Chubby makeup series is getting a seasonal refresh, with seven new lip balm shades, an all-new cheek color balm collection, and returning highlight and contour sticks available nationwide from March 13.
The high-end Confetti baked confectionery series is getting a new member — a crumbly chocolat sablé loaded with toasted sliced almonds in a rich, mildly sweet chocolate dough, launching March 2, 2026.
Two new original 3D avatars designed for daily use in VRChat — "Hinami" and "Lucile" — will launch simultaneously at BOOTH Daimaru Matsuzakaya Avatar Official on February 27, 2026.
MOTTERU's new semi-solid battery power bank, offering enhanced fire safety and a wide operating temperature range, is now exclusively available at Edion stores and its official online shop.
Flower Miffy, the Miffy-themed flower shop, will start accepting reservations for Mother's Day delivery flower gift sets on March 19, 2026. Four exclusive sets featuring limited-edition items are available, with early-bird pricing for orders placed through April 19.
A new collection of 36 animal and symbol-motif stationery items from Flying Tiger Copenhagen is now available at all Japan locations, including ultra-soft fluffy notebooks, adorable pen cases, and more conversation-starting designs.
A limited-time Strawberry Milk Tea is launching at select Foresty Coffee and Foresty Cafe locations along the Odakyu Line from February 26, 2026.
A highly requested flavor from the popular Fruits Therapy® jelly series is making its comeback — the Golden Pineapple variety goes on sale nationwide starting March 1, 2026, in limited quantities only.
Peko-chan Milky Donuts, the donut specialty brand from Fujiya Co., Ltd., is launching two spring seasonal limited-edition flavors in March 2026, along with three new store openings across Wakayama, Kanagawa, and Osaka.
Six spring-inspired color gel nail shades from the Blooming Days Collection by Gelée by Decorative Nail are now available for early purchase at the Shobido official online store and Loft stores nationwide.
Cinderella from the popular game Goddess of Victory: Nikke is getting a 1/12 scale completed action figure from the Amiami × Snail Shell collaboration, available for pre-order with a planned release in December 2026 at ¥17,380.
Two new completed figures from the HappyShake Arknights line — SilverAsh and Pramanix — are now available for pre-order at the AmiAmi online shop. Both figures are priced at 2,970 yen (tax included) each, with a planned release in October 2026.
Kenmin Foods, Japan's No. 1 bifun brand, is releasing a new frozen stir-fried rice noodle dish co-created with fans on March 1 — the second product from its community-driven "Minna no Frozen Bifun Project."
Collaboration goods featuring newly drawn illustrations by artist Shinonome Nashi are available for pre-order via the Village Vanguard Online Store until March 8, 2026.
Zenrin Co., Ltd.'s stationery and goods brand Map Design GALLERY will be exhibiting at the Stationery Girls Expo in Osaka 2026 from March 5 to 8, offering event-exclusive stationery featuring an antique map-inspired design of the Kinki region.
MICHAEL KORS has released a Japan-exclusive "Lucky Charm Capsule" collection in lemon and light bouquet colorways, featuring the LAILA crossbody bag and three styles of small leather goods, available from February 25.
In celebration of Minion Day on March 20, MIGNON (Mini Croissant Specialty Shop) is rolling out a second Minions collaboration — a "Choco Banana" mini croissant available at all stores nationwide from March 1, 2026.
Mr. Ito's popular cookie series gains a new addition — the 9-Piece Langues de Chat, featuring buttery thin-baked cookies accented with sugar crystals, launching nationwide on March 2, 2026.
The Mr. Ito brand from Ito Seika Co., Ltd. is adding a pocket-sized Caramel Sablé Mini to its lineup on March 2, 2026. The bite-sized sablé features a rich caramel flavor with a hint of saltiness and a light, crispy texture.
Nakamuraya's new Ogura Tsubu-an Monaka, packed with 50g of anko made from Hokkaido-grown dainagon azuki beans, goes on sale at Kanto supermarkets starting March 1, 2026.
Okamedo, a wagashi shop with over 70 years of history in Toyohashi, Aichi, has teamed up with Okawa Beekeeping, a third-generation beekeeper in Tahara City, to create a spring-only dessert featuring rare rapeseed honey.
A new 1/4 scale statue featuring Saitama and Genos from the anime One-Punch Man has been announced by Prime 1 Studio under their Ultimate Premium Masterline format, with pre-orders now open.
Pasco is releasing the Yawaraka Tirol Choco Coffee Nougat Roll on March 1, 2026, in Kanto, Chubu, Kansai, Chugoku, and Kyushu regions — a collaboration with the iconic Tirol Choco Coffee Nougat candy.
Japanese bag brand pionunnal, known for its use of traditional Korean NUBI quilted fabric, and German textile brand FEILER announce their second special collaboration collection "PIOFUL," going on sale on March 9, 2026 at 12:00 PM.
A new dressing from Yamato Foods highlights the bittersweet character of Setouchi lemon peel, launching nationwide on February 24, 2026.
Sharecafe's "Limited Spring Edition" seasonal menu is now available at the Harajuku and Hakata locations, featuring plum and lavender-inspired drinks alongside a spring-themed fried bread sandwich.
Pre-registration for the Smaslot Super Black Jack smartphone app is now available ahead of its February 27, 2026 release on App Store and Google Play, priced at 3,480 yen.
Starting March 1, 2026, Spa Treatment releases the Luxe Eye Cream — a rich formulation designed to address "zombie cells" and revitalize the delicate eye area through multiple beauty-focused ingredients.
UNTITLED, a Japanese career women's fashion brand, has unveiled a special feature page for its MAKE×DENIM denim collection, showcasing two styles crafted for a beautiful silhouette and all-day comfort.
Nijigen COSPA has unveiled full-graphic T-shirts, a large tote bag, and pass cases featuring Shio Minamo and Akari Hiodoshi from the TV anime "You Can't Be in a Rom-Com with Your Childhood Friends!," all scheduled for release in late May 2026.
The fan-favorite strawberry cheese tart from BAKE CHEESE TART is back for spring 2026 with an upgraded recipe. The new spring release packs even more Fukuoka amaou strawberry flavor, with strawberry jam folded into the cheese mousse and layered on top for a rich taste that lingers to the very last bite.
Korean twisted donut brand BONTEMPS is rolling out a seasonal "Spring Strawberry Fair" starting March 1, featuring four limited-edition spring-themed donuts across all locations in Japan.
Starting February 26, 2026, DEAN & DELUCA Okayama is serving two limited-time seasonal flower teas – the exotic Persian Love Tea inspired by a traditional Persian confection, and a Lavender Earl Grey Tea Latte with honey and cheese cream.
Seven dual-purpose (rain and shine) double-sided printed folding umbrella designs featuring Disney, Pixar, and Star Wars are set to go on sale at Disney THE MARKET 2026 in Ginza Mitsukoshi from February 25, 2026, with general retail following in March.
New merchandise from the anime Hell Teacher Jigoku Sensei Nube is now accepting pre-orders through the TOKYO MADNESS CLUB apparel series, featuring T-shirts, face towels, and rubber coasters.
Korean derma-cosmetics brand medicube is running a limited-time popup store at Shibuya Loft from February 24 to March 9, 2026, showcasing the new Booster Pro X2 alongside exclusive popup-only sets and purchase bonuses.
The official ninjutsu reference book Nintama no Tomo Hito no Maki for the Ninjaboy Rantaro series went on sale on February 24, 2026, with a gallery exhibition and nationwide bookstore fair also set to begin.
Two new Limelight Gala jewelry watch models arrive this spring, showcasing intricate snake pattern gold engraving with vibrant orange enamel and a Deco Palace engraving with cognac-colored diamonds.
A new line of Pretty Rhythm: Aurora Dream goods featuring newly drawn illustrations of Aira, Rizumu, and Mion is now on sale at eeo Store online and anime shops nationwide.
Two new wagashi-inspired ice cream treats — a hojicha latte macaron sandwich and a kinako milk waffle cone with kuromitsu sauce — are rolling out nationwide at 7-Eleven stores in Japan starting February 24, in limited quantities.
New gift sets from the Sun Herb "Hiyodamari Gift" line are now available in three nature-inspired fragrances, perfect for spring occasions like farewell gatherings, welcoming parties, and White Day return gifts.
A new year-round addition to the Kudamono Torys Can series, the lemon highball combines a full-bodied lemon flavor with the smooth finish of Torys Whisky and goes on sale across Japan on April 21, 2026.
The "Karakuchi Zero Ball" non-alcoholic chuhai brand is expanding with a new Ginger Ale flavor and a new 500ml size, both going on sale nationwide from March 17, 2026.
Bag manufacturer ace. has released the Silpack, a minimalist on-off backpack featuring a lightweight body packed with versatile pockets and essential functions.
A stunning 1/7 scale figure of Amiya: Blooms of Time Ver. from the popular mobile game Arknights is now available for pre-order at the Myethos Japan online store. The highly detailed figure features an elegant dress design and is scheduled for release in September 2026.
New Blue Lock merchandise featuring chibi character designs based on the "Debi Deco Hoodie" theme will be released in late May 2026, including trading badges, acrylic stands, and more.
Dior releases a new children's capsule collection for summer 2026, featuring designs inspired by Jonathan Anderson's mainline collection with classic codes and contemporary touches.
Heian Shindo, a company known for its tension rods, unveils CAT FREELY on February 20th, 2026, a new cat furniture brand created through user collaboration. The brand offers adjustable, rental-friendly furniture designed to support cats from kittenhood through their senior years.
Ladies' fashion brand index celebrates its 30th anniversary with a special collaboration featuring Sanrio's beloved character Pompompurin. The collection includes bags, pouches, wallets, and lifestyle items launching February 26.
Two new drinking jellies made with locally sourced Izu mandarin oranges and plums are now available. These gelatin-free products feature natural fruit flavors and use only domestic ingredients, offering a taste of local Izu agriculture.
Two adorable additions to the Animal Collector Series debut on February 22, 2026. Single malt whiskies Kirishima Newborn Munchkin and Kirishima Newborn Shiba Inu feature four-barrel blends with smooth, fruity character.
To celebrate Lawson's 50th anniversary, Tirol Choco is releasing a new blue-themed product featuring chewy ramune mochi candy, available from February 24, 2026.
Team Entertainment has launched an online lottery featuring original merchandise from The Legend of Heroes Trails to Azure on the Kujico platform. The lottery includes exclusive chibi character illustrations with a colorful paint theme.
The second edition of the mezzo piano lucky draw featuring cute prizes is launching at select stores nationwide starting March 6, 2026. Every ticket wins a prize!
The smartphone game app P Sengoku Otome LEGEND BATTLE has launched on the virtual hall app Slot Pachi Spirit, offering players a faithful recreation of the popular pachinko machine featuring dramatic battles between legendary Sengoku maidens.
Skater Co., Ltd. has released new gel cooling sheets featuring Hello Kitty, My Melody, Kuromi, and Cinnamoroll designs. The sheets feature cute character prints directly on the gel surface and provide up to 10 hours of cooling relief.
Ensky has announced the release of new Sanrio Characters merchandise, including adorable trump cards and versatile card stands featuring six beloved characters, set to launch in June 2026.
Men's fashion brand TAKEO KIKUCHI introduces a new label showcasing modern sophistication with playful edge, available online and in stores nationwide from February 20.
HANAGATAYA's Tokyo Originals brand introduces five new products for February, developed in collaboration with popular Tokyo shops including artisan candy maker PAPABUBBLE, chai specialist uRn.chAi&TeA, and traditional confectioner Eitaro Sohonpo.
Warner Bros. Studio Tour Tokyo – The Making of Harry Potter introduces the third edition of its popular Sakura Collection, featuring cherry blossom-themed merchandise including exclusive Japan-only items, plush toys, apparel, and accessories available for a limited spring season.
Two new varieties of Goka Apple Wine are now available in Achi Village, Nagano Prefecture. CYGNUS and PEGASUS join the existing lineup of seasonal wines named after constellations.
SALON adam et ropé, operated by Jun Co., Ltd., releases a new capsule collection in collaboration with AMERICANA. The 26SS collection features 6 items available from February 27, 2026.
A new savory okoshi snack with monjayaki sauce flavor launches in Asakusa on February 21, 2026, breaking away from the traditional sweet image of this Edo-era treat.
Authent Hotel Otaru introduces a limited-time strawberry-themed afternoon tea service featuring handcrafted sweets and savory dishes, available weekends and holidays from March 1 to May 31, 2026.
BVLGARI's Diva's Dream collection introduces new denim small leather goods exclusively available in Japan, featuring luxurious denim with gold thread accents inspired by Roman mosaics.
The popular Chiikawa mascot wireless charger has been renewed with new characters including Momonga, Kurimanjuu, and Shisa, now available as the "Oitemite Light."
Lifestyle store Dessin is holding an in-store fair featuring Moomin goods from February 20th, with embroidered pouches, plush toys, and perfect gift sets for spring outings.
ON SUGAR is selling a limited-edition Neon Genesis Evangelion 30th anniversary donut box at Yokohama Arena from February 21 to 23, 2026. The box features three specially designed donuts inspired by the series, along with exclusive stickers.
FUJIYA CO., LTD.'s beloved characters welcome new friends in January 2026, now featured on adorable sweets and merchandise including gift bags, cream puffs, and acrylic charms.
A cozy new collection of roomwear and knit accessories inspired by Futari wa Pretty Cure Max Heart is now available for pre-order from Palude, featuring designs based on Mepple, Mipple, Pollun, and the Pretty Cure characters.
Akagi Nyugyo is hosting a free tasting event for Gatsun, to Mikan and the new Gatsun, to White Peach ice candy at Hakuba Happo-one Ski Resort from February 21-23, 2026.
Urban-style cafes GGCo., operating four locations in Tokyo including Kamiyacho and Gotenyama, will offer spring-limited breads and sandwiches featuring cherry blossom, matcha, and spring vegetables from March 2 to May 29, 2026.
The creative food brand harapecolab has released a special collection of mineral-inspired sweets perfect for White Day and spring gifting occasions, featuring ice cakes, chocolates, and colorful candies.
Golf apparel brand HORN GARMENT celebrates its 20th anniversary with a special Spring/Summer 2026 collection launching February 20th, featuring archive revival pieces, performance sportswear, and resort lifestyle items.
Starting February 21st, 2026, I LOVE CUSTARD NEUFNEUF introduces a new limited-edition custard cake featuring Fukuoka's premium Amaou strawberries, available exclusively at Hakata locations.
Korean natural skincare brand ISOI's "Intensive Eye Care Gel Patch" has won the WINNER award in the moisturizing category at Hwahae Awards in Tokyo 2026, recognizing its innovation, quality, and brand story.
Louis Vuitton has released new men's hats showcasing the Maison's exceptional savoir-faire, including the Cap LV Flower Washed with signature embroidery and the reversible Bucket Hat Monogram Blast.
Love Liner introduces a new mascara featuring a unique "ponpon chip" brush that creates sophisticated bundled lashes without tweezers, available late February at select retailers.
Baby and kids gift brand MARLMARL releases special collaboration items featuring Sanrio Characters Hello Kitty and Hapidanbui, available online from February 19, 2026.
Starting February 24, 2026, Matsuya will introduce a new menu item featuring their signature beef yakiniku combined with plump, flavorful oysters in a savory oyster sauce.
Adorable collaboration items featuring Obungu to Issho characters paired with beloved Sanrio Characters are now available at Don Quijote and Apita stores nationwide. The new collection includes embroidered sweatshirts and jersey sets with charming character designs.
Kizunaya, a company specializing in Oita's soul food "ryukyu," has released a new black sea bream (kurodai) mixed rice product seasoned in the traditional ryukyu style, starting in February.
A new eyewear collaboration between OWNDAYS and Netflix's hit series Stranger Things launches February 26th in Japan, featuring five frame styles inspired by The Upside Down and Hellfire Club with nostalgic 1980s design elements.
Pastel bakery chain launches its seventh annual collaboration with Sanrio's Pompompurin, featuring limited-edition pudding-themed desserts, plush toys, and exclusive merchandise celebrating the character's 30th anniversary from March 1 to April 30, 2026.
The store pages for the upcoming novel game PATONEKO QUEST Ⅱ are now live on Nintendo eShop, Steam, and DLsite, ahead of its February 26, 2026 release.
Pre-orders have begun for the new Nintendo Switch title Peaceful Fishing Story, a charming fishing slow life game featuring pixel art graphics set to launch on February 26, 2026.
Sapporo Beer introduces two new ready-to-drink beverages featuring a bold bitter taste profile and ultra-low sugar content, targeting consumers seeking satisfying alternatives to traditional beer.
Shake Shack brings back its beloved seasonal Sakura Shake for spring 2026. The limited-time menu features creamy vanilla frozen custard blended with sakura-flavored sauce and milk, offering a smooth texture and delicate cherry blossom aroma from February 25 through early April.
Super Nintendo World at Universal Studios Japan marks its 5th anniversary with limited-edition merchandise and food inspired by the iconic Super Star power-up item. The celebration runs from March 18, 2026, featuring colorful items and special experiences.
Following the success of their first collaboration, TOKYO FLOWER BOUQUET and HIBIYA KADAN announce a new spring floral can design featuring hand-drawn seasonal flowers by professional florists.
URBAN RESEARCH's in-house brand Téya launches its second collection featuring timeless basics with poetic design and sophisticated edge, available from February 24, 2026.
Wendy's・First Kitchen introduces two luxurious burger items featuring black truffle sauce, white truffle oil, and creamy mozzarella cheese at select locations starting February 26th.
Starting February 19th, 2026, the 102nd edition of the popular luxury whisky lottery features the iconic Yamazaki 18 Years Old, along with other rare Japanese whiskies like Yamazaki 12 and Hakushu 12 in a limited 466-bottle selection.
A new large-serving instant ramen featuring newly developed "moist and chewy wide noodles" and fragrant chicken oil soy sauce soup is set to launch nationwide on March 16, 2026.
The lifestyle brand Afternoon Tea LIVING reveals the top 10 spring gift picks chosen by their 120 in-store gift concierges, along with new limited-edition wrapping and campaign details.
After three years of development, Allbirds introduces the Breezer Point, a pointed-toe flat that combines elegant design with the comfort of natural materials. The new model addresses common heel slippage issues while maintaining the breathability and washability that made the original Breezer series so popular.
Popular outdoor lifestyle brand CHUMS is introducing its first dedicated school bag series, the CHUMSchool Day Pack collection, featuring functional designs perfect for student commutes.
Eikoh introduces Photo Peta Charm Stickers, allowing fans to create custom keychains using their favorite photos and illustrations. Available at anime and hobby shops nationwide starting February 2026.
Italian luxury brand FENDI introduces new colorways of the popular "FENDI Fit" sneakers, blending the maison's heritage craftsmanship with contemporary design. Available now at FENDI boutiques and online.
Zwiesel Fortessa Japan introduces two eco-friendly placemat collections, Fiberixx and LAV, made from recycled materials and vegan leather, now available at their official online shop.
Located on the 17th floor of Tokyu Kabukicho Tower at HOTEL GROOVE SHINJUKU, JAM17 DINING & BAR presents a seasonal spring menu featuring cherry blossom-inspired dishes, desserts, and cocktails running from March through April 2026.
Kikumasamune Brewery launches a new Neo Cup format for their popular Shiboritate Gin Ruby sake, featuring a wide-mouth design that enhances aroma and flavor while maintaining quality.
A fan-favorite from Krispy Kreme's flagship Tokyo International Forum store is making a limited comeback. The Premium Tokyo Butter Cream Rum Raisin doughnut returns February 25, 2026.
A new purple-colored wine called 'Lilac - Purple Wine -' has launched, featuring butterfly pea and white wine to create a naturally vibrant purple hue with a refreshing taste.
Louis Vuitton releases a new collection of women's wallets and leather goods featuring vibrant leather lining and lucky clover charms, celebrating Super Lucky Day on March 5, 2026.
MAISON CACAO releases its White Day collection from March 1-14, featuring four popular flavors and a new white peach earl grey chocolate. Available at stores in Kamakura, Tokyo, Yokohama, Haneda Airport, and Nagoya.
Japanese pet brand MOCK marks its fourth anniversary with the launch of ÉCLAT BOW, a premium bow tie series for cats, alongside new milk glass bowls and illustrated merchandise, all debuting on February 22nd.
For the first time in the company's 126-year history, Morinaga Confectionery introduces a line of treats that both people and their dogs can enjoy together, launching March 3rd with seven products including Mini Moonlight and jelly sticks.
MOUSSY announces a double-name capsule collection with Vaquera, debuting the Paris Syndrome theme from Paris Fashion Week.
EXNOA LLC and KMS Inc.'s Muv-Luv Girls Garden launches the second half of its Muv-Luv Alternative collaboration event "STRANGERS II" with the addition of SSR character Mikoto Yoroi.
GRADATIONS restaurant on the 41st floor of Nagoya Midland Square is offering a limited-time Strawberry Orchard Parfait featuring six varieties of strawberries, including rare white strawberries, from February 19 to April 5, 2026.
Major hobby retailer AmiAmi is now accepting pre-orders for the Deformed Figure of KAngel, the Internet Angel from Needy Streamer Overload, produced by Good Smile Arts Shanghai.
NEWYORKER WOMEN unveils a special collaboration with Artisan & Artist, featuring three premium pouch designs combining quality craftsmanship with the iconic NEWYORKER tartan pattern.
Ladies' fashion brand OPAQUE.CLIP introduces a special collaboration with Sanrio's Hello Kitty, featuring pouches, bags, and accessories with sparkly and fluffy materials in sophisticated leopard patterns and chic colors.
PEACH JOHN ROOM has released the "Sweet Bloom Collection," a new line of spring-inspired roomwear featuring beloved Mimosa and tulip floral prints. The collection includes cotton-blend pajamas, rib loungewear sets, and double gauze sleepwear.
Natural cosmetics brand SABON introduces its White Tea Celebration collection featuring face care, hair care, and eau de toilette inspired by spring's arrival, available from March 5, 2026.
The new mobile casual game featuring mini characters of SM Entertainment artists begins official service on February 25, with pre-registration rewards available until February 23.
Akagi Nyugyo releases Sof' Milk-Rich Pudding, the series' first flavor variation, alongside renewed Hokkaido Milk Vanilla. New TV commercial features fresh characters.
MD Holdings launches a new plant-based cookie made from upcycled okara and soy milk, featuring refreshing Setouchi lemon flavor. The eco-friendly snack is vegan-certified and perfect for guilt-free snacking.
Thermos Corporation announces the release of new vacuum insulated cups featuring ceramic coating technology and stylish pop colors. The cups come in 300ml and 400ml sizes with four color options.
adidas TERREX introduces the Agravic franchise of trail running shoes, featuring four models designed for different distances and race plans, from ultra-distance races to daily training.
Anniversaire Cafe Omotesando presents a limited-time Strawberry Celebration Sweets Fair from February 25 to May 12, 2026, featuring seasonal afternoon tea, desserts, cakes, and drinks celebrating spring with strawberries.
Aohata introduces a new salt butter flavor and refreshes the Sugar Butter Toast Spread, making bakery-style toast easily accessible at home. The entire Verde Toast Spread series features updated packaging.
Good Smile Company announces a Nendoroid figure of Seia Yurizono from the popular game Blue Archive, set to release in August 2026. Pre-orders begin February 17, 2026.
CAFÉ FLO at LaLaport Toyosu introduces a completely renewed French toast menu featuring their signature "special appareil" technique. The new lineup includes four varieties, from savory meal options to indulgent desserts, all freshly grilled to order in-store.
From March 1 to May 31, 2026, the hotel's LAVAROCK restaurant will offer a spring-limited dinner course showcasing premium ingredients from Nara's Yoshino region, blending local culinary traditions with American cuisine.
Tanseido Honpo has released a 3D gummy shaped like Crayon Shin-chan's iconic "Ketsudake-seijin" pose. The realistic peach & pineapple flavored candy features surprisingly detailed molding that's sure to make you smile.
Creative Yoko Co., Ltd. launches a new spring/summer collection of cat products featuring Marie from Disney's The Aristocats, available at Pet Paradise stores nationwide starting February 13, 2026.
DMM GAMES celebrates Hinamatsuri with Tenshoku Maou, featuring the new character Hinamatsuri Annemarie and a special 500-day anniversary step-up gacha starting February 18th.
DyDo Drinco is relaunching its popular Zeitaku Kocha Iced Tea on March 2, 2026, featuring a luxurious blend of Darjeeling, Uva, and Dimbula teas with a refreshing taste.
Garrett Co., Ltd. announces the release of the ATHLETIC FORMAL DOUBLE SUIT, developed in collaboration with Fashion Director Keiji Kaneko and Kosuke Kambara, following the ATHLETIC FORMAL SUIT released in 2025. This new setup features a double-breasted jacket and two-tuck pants, creating a more formal style.
Character goods featuring the popular Chipoke chibi running designs from New Gintama The Movie: Yoshiwara in Flames are now available for pre-order from February 17, 2026.
Two new types of official licensed pins for the International Horticultural Expo 2027, Yokohama, Japan go on sale February 25, 2026 - rhinestone-adorned Tunktunk mascot designs and sophisticated logo pins.
HAC Co., Ltd. is releasing a new DIY Girly Digital Watch in March 2026, along with Lovely Beads Sets and Sparkly Sticker Notebooks. The customizable watch allows users to create their own unique design with interchangeable frames and decorative charms.
Hobby retailer AmiAmi is currently offering pre-orders for the HappyShake Azur Lane Completed Figures featuring Cheshire and New Jersey from APEX, scheduled for release in July 2026.
Crypton Future Media announces the release date for Hatsune Miku V6, the latest version of the iconic vocal synthesis software. Pre-orders begin today for both Starter Pack and Voice Bank editions.
Figure brand Bfull FOTS JAPAN has announced the release of a Hotori Tsukishima 1/5 scale painted figure in school swimsuit. Pre-orders begin today, February 18th at 4:00 PM at the Bfull Online Shop.
The popular hand-dyed shoe brand HTHREE brings its fitting event to Osaka for the first time, allowing customers to try on shoes and place custom orders, with a sample sale offering up to 40% off.
The latest edition of the HYSTERIC MINI brand mook series, featuring the kids' brand that led Harajuku-kei and gal culture in the late 1990s to early 2000s, is now available. The series has surpassed 1.6 million copies sold.
From February 15th, LeTAO's Otaru Canal Plaza store is offering new White Day limited-edition sweets including "White Day Blanc" with pear and milk flavors, plus a cherry blossom matcha parfait celebrating early spring.
Finnish design house Marimekko introduces a new tableware collection featuring the iconic Vihkiruusu pattern in a gentle sage green color, launching at stores nationwide from February 27, 2026.
Mercian Co., Ltd. is renewing the Mercian Wines Sunnyside Organic Sparkling Can series starting late February 2026, and launching a new red sparkling can on March 31, 2026.
Japanese leather goods brand objcts.io introduces its first new backpack in five years alongside ultralight mesh tote bags, combining premium materials with lightweight design.
PRONTO's original craft gin "THE Coffee GIN," co-developed with Ethical Spirits, is now available at PRONTO locations nationwide (excluding some stores) starting February 17, 2026.
Punini, a sweets and cafe near JR Kanazawa Station, announces the sale of the White Day-exclusive "Coco Punini Chocolat Collection" from March 1 to March 15, 2026. Customers who purchase ¥5,000 or more will receive a Punini-logo original mug cup while supplies last.
RØDE Microphones releases firmware update 2.0.8, enabling direct Bluetooth connection to iOS devices without physical receivers for Wireless Pro and Wireless GO (3rd Gen) microphone systems.
ROYCE' Confect has released new limited-edition Easter products, including the charming ROYCE' Bunny Chocola [Strawberry & Lemon] and festive chocolate hunt sets, available from February 17th.
SWAAN4RLBERG, a leather brand based in Kurashiki, Okayama, has launched the Lace Up Shoes / Off-piste 2026 Spring limited edition collection. This made-to-order model features spring colors and customizable double tassels, available until April 12, 2026.
Belle Maison introduces the latest SWIMMER collaboration featuring the first-ever adult-sized apparel, alongside new unisex kids' items launching on February 19, 2026.
Ginbis releases a limited-edition snack combining white chocolate biscuits with Miyakojima-produced salt, creating an irresistible sweet and salty flavor. Available at NewDays stores during the Kyushu-Okinawa Fair starting February 17th.
THE CLASIK's women's collection is now available at LAND OF TOMORROW stores in Tokyo and Osaka. The collection features 7 pieces including coats, shirts, jackets, and slacks, exclusively available at select locations.
Tod's for Ron Herman introduces an exclusive new leather bucket bag mini in Tuareg Blue and Ivory, plus suede cross-strap sandals, perfect for updating your spring wardrobe.
AEON will release recovery wear loungewear made with Celliant material, featuring T-shirts and long pants for both women and men, at approximately 360 stores nationwide starting February 20, 2026.
Hobby Search announces exclusive pre-order for specially illustrated merchandise from the TV anime You Can't Be in a Rom-Com with Your Childhood Friends!, featuring "yumekawa" and "cyber" themed original artwork. The limited collection launches February 17, 2026.
The otherworldly life RPG Angelic Link is hosting its 4.5th Anniversary event through March 19th, featuring daily free 10-pull gacha and limited edition characters.
Onward Kashiyama's ANY brand releases a new collection featuring Mickey Mouse art motifs, including tops, bags, pouches, and scarves, starting February 19.
A new premium lager beer featuring European and American hops with a refreshing citrus and tropical fruit aroma launches nationwide on March 2, 2026.
Brown Rice, a Japanese wellness food brand, announces the limited release of "Hatsuhana" spring vegan cookie tin featuring five flavors including strawberry pistachio and nori crackers, available from March 4, 2026.
Can Do will release a new collection featuring five Disney Princesses (Cinderella, Rapunzel, Ariel, Aurora, and Jasmine) in charming pastel colors, starting February 19th, 2026.
FOX Inc.'s caseplay service announces a new collection of smartphone accessories featuring TV anime Ranma ½ designs, available for iPhone, Xperia, Pixel, Galaxy and more.
CASETiFY teams up with Disney to celebrate the 100th anniversary of Winnie the Pooh with an exclusive collection featuring Pooh, Piglet, Tigger, and friends from the Hundred Acre Wood.
Cath Kidston's flagship Omotesando store marks its first anniversary on March 6 with exclusive Harmony Ditsy items, a collaboration with accessory brand Liquem, embroidery services, and special novelty gifts.
Nissin Cisco launches a special collaboration featuring Coconut Sable Pudding Flavor cookies and an exclusive pouch set with Sanrio's beloved Pompompurin character, celebrating both brands' milestone anniversaries.
DMM GAMES fantasy RPG FLOWER KNIGHT GIRL receives a major update on February 16, 2026, featuring the new one-month event Shinsou no Parallel Messiah - Lamenting Moon Princess, new gacha characters, and character quests.
Starting February 17th, DMM GAMES' "Legend Clover" introduces Valentine-themed characters Claudette and Anastasia in limited-time gachas, along with the "Normal Noble Valentine" event running until March 2nd.
GIANT launches the ESCAPE X3, an entry-level crossbike combining lightweight riding with an accessible price point of ¥59,950. Building on over 20 years of the Escape series legacy, the X3 brings comfortable positioning and versatile performance for commuters and weekend riders alike.
Starting February 21, 2026, GiGO group stores will offer the second wave of exclusive Uruchuru POP SEAL stickers featuring new designs including sea creatures, hamsters, and hedgehogs across approximately 300 locations nationwide.
Godiva Japan introduces the "GODIVA × LABUBU" collection featuring exclusive chocolates, drinks, and soft-serve ice cream, launching February 18, 2026 at Godiva shops, GODIVA cafés, and online.
Nissin Cisco is renewing the "Gorogura Less Sugar" series of 3 products nationwide on March 2, 2026. The series maintains its exceptional low-sugar rates while enhancing taste quality, with the "50% Less Sugar Rich Fruit" version having won the Grand Prix at the Japan Food Selection.
Nissin Cisco will relaunch five products from its "GoroGura" series nationwide on March 2, 2026, with new packaging designed to highlight ingredient variety and chunky texture. The Choco Nut flavor now features 30% more cashew nuts for even more satisfying bites.
Jump+ Jumble Rush welcomes two new series with limited-time events, introduces new characters, and announces a half-anniversary celebration starting in March 2026.
The beloved "Matomaru Insulated Bag" series from Kinokuniya introduces seven new pastel shades available exclusively online. These portable, rollable bags launch February 18, 2026.
A 139-year-old Japanese confectionery shop partners with a creative studio to launch a sweet-and-sour pineapple manju, inspired by the iconic lions of Namba Bridge.
Kuze Fuku Store is hosting the Winery-Style Apple Juice Fair starting Monday, February 16, 2026. This article introduces three new apple juice varieties crafted by winery winemakers, making their debut this winter.
La Maison du Chocolat launches its Spring 2026 collection, Coffrets Printemps, featuring limited-edition bonbons and elegant gift boxes designed by Paris-based Japanese artist Yukiko Noritake. Available from February 15, 2026.
Louis Vuitton introduces two new men's sneaker styles from the 2026 Spring/Summer collection - the LV Tilted Sneaker featuring subtle monogram denim and the LV Trainer Sneaker with monogram canvas print
Louis Vuitton releases a new collection of men's leather goods ahead of March 5, 2026, featuring colorful Monogram canvas, vibrant Taiga leather, and functional designs perfect for everyday use.
Louis Vuitton has released a new collection of women's wallets and leather goods featuring vibrant leather linings in iconic Monogram canvas, with lucky clover charms celebrating Super Lucky Day on March 5, 2026.
Aoki Kouetudou, a 130-year-old Kyoto confectionery shop known for Hamster Monaka, launches four mini gift sets perfect for sharing small moments of gratitude.
PLACOLE & DRESSY launches limited edition honey financiers for White Day on their DRESSY ONLINE e-commerce platform, offering premium gift options for special occasions.
New merchandise for Princess Principal Crown Handler Chapter 4 is now on sale, featuring original White Day-themed illustrations. The collection includes badges, acrylic goods, and more showcasing the Team White Pigeon members in sweet, heart-fluttering outfits.
QINOCOP announces the launch of an online lottery service featuring newly drawn illustrations from the TV anime Fire Force Season 3. The lottery offers exclusive merchandise including life-size tapestries and acrylic stands.
Seishin Tougei releases a charming cultivation kit featuring Showa-era ramen bowls where you can grow condiments like green onions, mitsuba, bok choy, and chili peppers.
American workwear brand RED KAP and URBAN RESEARCH Sonny Label unveil their seasonal collaboration featuring relaxed denim shirts and wide pants.
The popular matcha butter sandwich collaboration between maccha lover and d:matcha Kyoto, which sold 600 units in just one hour during its September 2025 release, is making a comeback online after approximately six months. This limited-quantity release features premium matcha and a seasonal yuzu flavor.
arma bianca launches a collaboration between rockin'star★ and TV anime Puella Magi Madoka Magica, featuring exclusive trading badges, hologram ticket cards, instant camera-style illustration cards, live goods-style T-shirts, face towels, and souvenir sets available for pre-order on AMNIBUS.
Starting March 1st, 2026, S.Weil by Hotel New Grand's main store will launch An Danish, a new bakery item combining crispy Danish pastry with Hokkaido Tokachi red bean paste.
Ginbis releases a new chocolate-coated cocoa biscuit version of the popular Tabekko Aquarium snack, featuring rich Venezuelan cacao and milk chocolate coating, available exclusively at convenience stores across Japan starting February 16, 2026.
Takara Shuzo will release a new limited-edition plum-flavored shochu highball with 5% alcohol content on March 10, 2026, featuring a refreshing dry taste perfect for spring dining.
The popular bagel specialty shop tecona bagel works, known for its lines and unique textures, opens at Daimaru Umeda Store for a limited time from February 25.
UP-T introduces a new small, fluffy blanket (approximately 70×100cm) featuring full-surface, high-color printing. Perfect for custom designs with photos, illustrations, and character artwork.
Good Smile Company opens the Steam store for the visual novel game Valkyrie Tune Mechanized Ai and begins shipping the first PLAMATEA plastic models Lisa Caster and Iris Bruckner.
Limited collaboration products featuring SPAM® and exclusive T-shirts are now on sale at Okinawa Hormel's online shop and Lawson Okinawa stores.
CRAVE SAGA marks its 3rd anniversary with a massive celebration featuring up to 200 free gacha pulls with SSR guarantees, a new main story chapter, popularity voting, special packs, and multiple limited-time campaigns running until March 5th.
Hashy-Topin Co., Ltd. launches pre-orders for the new Legends of Akedo Powerstorm series on February 14, 2026. Customers purchasing through the official online store can receive exclusive can badge sets based on order amount, with three bonus tiers available.
The viral Korean lip product Lip Potion Caramel Glaze by alternativestereo will be available at variety shops starting February 14, 2026, offering high-pigment caramel gloss in 5 shades.
AMPLEUR renews its popular Bright AO Lotion with enhanced translucency and moisture, launching February 27, 2026, featuring glutathione and advanced hydroquinone technology for glowing skin.
New merchandise for the anime Aokana Four Rhythms Across the Blue is now available, featuring the popular Mashiroudon bowl, all-over print T-shirts, acrylic art stands, and pass cases. A support campaign runs from February 14 to March 29, 2026.
The mobile game Browser Sangokushi Ten has introduced a new 5-star character Han Dang in a limited-time gacha event, along with special value packs for players.
The ladies' brand cloenc has released the first edition of its 2026 Spring/Summer Collection Look Book, showcasing a clean and modern feminine style with soft pastel accents.
La Boutique de Joël Robuchon introduces two delightful cherry blossom-themed petit gâteaux for spring 2026. The new Bear Choux Sakura and returning favorite Sakura Mousse are available at select locations from February 15th to early April.
On February 13, 2026, TONKACHI STORE began selling exclusive gift sets featuring a collaboration between Patisserie KIHACHI and Swedish ceramicist Lisa Larson. The collection includes cookies, baumkuchen, and gift sets paired with mini towels and tote bags.
Starting February 16, 2026, Kurashiki Coffee shops across Japan will offer limited-time desserts featuring Häagen-Dazs vanilla ice cream and fresh Japanese strawberries.
Maruyama Coffee will release a seasonal limited-edition coffee blend called "Marshmallow Blend" on February 15, 2026. This White Day special features a gentle cherry-like acidity and cashew nut richness with a light, fluffy texture reminiscent of marshmallows.
Mary Chocolate Company introduces "Sakura Spring," a seasonal collection celebrating Japan's cherry blossoms and strawberries. Available from February 16, 2025, at department stores and online, the collection features mille-feuille, truffles, and cookies perfect for spring gifting.
A new lineup of goods and apparel from New PANTY & STOCKING with GARTERBELT is now available for pre-order. The collection features acrylic block figures of the angel sisters, demon sisters, and angel brothers, along with 65mm badges, stickers, t-shirts, and bags. Pre-orders are now open at COSPA Online Shop and other retailers, with products scheduled for release in mid-May 2026.
Kobe-based children's apparel brand SLAP SLIP introduces Slapuri, a magical new collection featuring three jewel-inspired princesses and adorable fairies. Special dress photo events scheduled at select stores.
New T-shirts featuring Reimu Hakurei "Karma Speed" and Marisa Kirisame "Night-Splitting Light" from Touhou LostWord are now available from Nijigen COSPA, with pre-sale starting February 28 at Gran Entus Spring Festival 2026 with Touhou Project.
VSPO!, a next-generation virtual esports project, has launched a special Valentine's Day 2026 website featuring a quiz campaign where fans can win original chocolates in 23 different designs. The campaign runs from February 13th to February 23rd, with new Valentine's goods and voice recordings available for purchase.
Tachibana E Shuhan celebrates its 100th whiskey lottery with a special edition offering double the chances to win the premium Yamazaki 18 Years Old single malt whiskey.
212 KITCHEN STORE is releasing approximately 90 original collaboration items featuring Tom and Jerry, including exclusive products only available at their stores. Online pre-orders begin February 12th, ahead of the in-store launch on February 17th.
Bag and smartphone case brand ajew releases their popular Valentine's limited items on February 6, 2026, available at the official online store and Isetan Shinjuku. This year features a brand-new lip case charm for the first time.
AMPLEUR announces the renewal of its popular beauty emulsion gel as "AMPLEUR Bright Emulsion Gel N," launching February 27, 2026, with exclusive advance sales starting February 13 on the official website.
Aqua Ignis Sendai is releasing FUJITSUKA Gel Cream, the second product in their hot spring water skincare line, with a commemorative 3-day event featuring bio-electric skin patches from biotech startup bionto.
Banila Co introduces a new cushion-type highlighter that delivers natural radiance without the artificial shine of traditional highlighters, featuring high adhesion technology and skincare ingredients.
Banila Co's new Essence Skin Dew Cushion offers ultra-lightweight coverage with a natural skin finish. Available in four shades at LOFT, PLAZA, and @cosme stores nationwide from early March 2026.
Arc System Works has launched preorders for the top-down gun action adventure DAMON and BABY, featuring a Deluxe Edition release on March 26, 2026, and a Steam early access demo starting February 20.
Global Product Planning releases a new aromatic UV protection cream featuring moisturizing benefits and natural essential oil fragrances in two scents
DMM GAMES has released Fleur Days, a new life support game for women, on February 12th, 2026. Collaboration details with popular titles including A3!, Starry☆Sky, Ikemen Sengoku, and Mugenlou to Nemurenu Chou have been announced.
Flying Tiger Copenhagen introduces 36 new cherry blossom-themed items for spring 2026, blending Scandinavian design with Japan's iconic sakura season. Perfect for picnics and spring celebrations.
Celebrate Cat Day on February 22nd with adorable limited-edition waffles featuring eight unique Fuku Fuku Nyanko characters. Available for 8 days only at Harajuku Sweets from February 16th to 23rd, 2026.
Pre-orders begin for digital figure expansion packs featuring 28 idols from 283 Production performing live to the popular song Shinography -28 colors- with original dance motions, available March 2026
Frontier Works announces the third edition of the Identity V POP UP SHOP in Hands stores, featuring RE Series and Identity V Kindergarten merchandise for advance sale starting March 5, 2026.
AmiAmi is now accepting orders for two new plastic model kits from Isekai Ryoko no Techo by PR-Production. The SP01 New Warrior Lennie Brown New Year Ver. and Expansion Pack SPE01 Legendary Auspicious Lion will be released in July 2026.
Kameyama Corporation has released two new fragrances in their popular 'Incense-Style Senkou' series - Sandalwood & Amber and White Sage & Geranium - perfect for cleansing rituals, yoga, and meditation.
KEYUCA introduces new lifestyle items for spring dining including linen-like wrinkle-resistant placemats, soft-toned Harmony Color chopsticks, and a new Mineral Pink color for the award-winning Land Recycled Series.
Nippon Shuppan Hanbai introduces Komamono Kurieitibu, a new collaboration series featuring 18 talented creators with clear roll stickers, clear stamps, and mini notebooks with charms.
New merchandise featuring Tino from Let This Grieving Soul Retire! includes a double-sided pillow cover and Super Tino acrylic stand, with advance sales at AnimeJapan 2026 on March 28-29, 2026.
Shobido's cosmetics brand Meica and flower company Hibiya Kadan have launched a special collaboration series featuring nail oil, hand cream, lip care, and accessories with floral-inspired designs.
Minimal, Japan's specialty chocolate shop, introduces a new seasonal gateau chocolat made with ONIBUS COFFEE's STEP BLEND and white chocolate, available from February 21, 2026.
A new lifestyle brand Montagna sacra has launched, bringing precision cutting technology expertise to everyday products. The brand's debut product is a titanium sake cup featuring a 3D replica of Mount Ishizuchi.
Nekochef, a sweets brand specializing in cheese and forest fruit flavors, is opening a limited-time pop-up shop at Ecute Shinagawa from February 16 to March 1, 2026, featuring their new paw-shaped cheddar cheese and chocolate financiers.
Japanese skincare brand OSAJI announces its 2026 Summer Makeup Collection, featuring shell-inspired colors and moisture-protecting formulas across nail colors, eyeshadows, and skin care products.
Colorful Peach characters join the palm-sized deformed figure series PalVerse in new outfits. Both volumes went on sale on February 13, 2026, with complete box sets available.
Tokyo Tea Trading introduces Pineapple Taiwan Dongding Oolong Tea, the first flavored tea in the popular World Tea Journey series, launching in March 2026. This cold brew tea combines Taiwan's renowned Dongding Oolong with tropical pineapple for a refreshing summer drink.
RORRY's new PalmGO D5-10000 mobile battery features a 10,000mAh capacity in a compact palm-sized design. It includes integrated USB-C connectors, Apple Watch charging support, and comes with both USB-C and Lightning cables. Available on Amazon with a special launch discount.
![ROYCE' Launches Limited-Edition Strawberry Sweets Including Nama Chocolate [Strawberry] Starting February 17](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/cee2877e-f1bf-472e-9655-dff81c0eb874.jpeg)
ROYCE' Confect introduces a selection of strawberry-flavored treats for spring, including Nama Chocolate [Strawberry] and Strawberry & Fromage Macaron, available for a limited time starting February 17, 2026.
SeiArrows Co., Ltd. has released SONORA, an armchair that naturally blends into spaces while quietly maintaining its presence. The chair features a timeless design with seamless leg construction and elegant curves.
Japanese leather bag brand TOFF&LOADSTONE releases their second Spring/Summer 2026 collection themed "New Old Things," featuring modern classics with brass hardware and traditional craftsmanship.
Village Vanguard introduces an exclusive collaboration with Twin Princess of Wonder Planet, featuring newly drawn mini-character illustrations themed around a Wonderland Tea Party.
Original print service UP-T introduces a new oil-in acrylic keychain featuring glitter that sparkles with every movement. The 50×50mm customizable keychain is perfect for personal use or as event merchandise.
The mobile cooking game Usamaru Kitchen launches a late February limited stage featuring new costumes, including "Oyasumi Maru" and "Safety First!" Themed login bonuses and seasonal ingredients also arrive.
The light novel and manga series Villager A Wants to Save the Villainess No Matter What! has surpassed 1 million copies in circulation. A special commemorative site launched on February 12, 2026, featuring exclusive content, giveaway campaigns, and outdoor advertisements in Shinjuku and Ikebukuro.
VIVAIA unveils evolved versions of their popular autumn/winter Sneakerina series with new spring/summer models Carol and Ayla, featuring the trending slim sneaker silhouette and butter yellow colorway.
LANVIN en Bleu unveils a new collection of accessories featuring delicate cherry blossom designs with vintage charm. The collection includes necklaces, brooches, pierced earrings, and clip-on earrings in soft pink hues, celebrating the arrival of spring.
Saisai Malatang, a malatang specialty restaurant in Osaka's Umeda area, has introduced a new menu option featuring a milder, beauty-focused soup. The "Truffle-Infused White Fermented Soy Milk Soup with Collagen" can be added for an extra ¥150.
On February 12, 2026, TOKACHI WINE from Ikeda Town, Hokkaido, launched a new sweet red wine "Sachiiro Akanohitotoki" made from 100% Yamasachi grapes, an internationally registered variety developed by the town.
Yamazaki Corporation has unveiled new home products, including a film hook mouthwash dispenser with mini tumbler, a magnetic wrap case with slide cutter, and a wooden amenity storage box.
Amore Pacific Japan introduces AESTURA's new Atobaria 365 Cleansing Foam and renewed Gentle Foaming Cleanser, combining gentle cleansing power with moisture barrier protection.
Akafuku Co., Ltd. will hold a live demonstration sale at Yokohama Takashimaya's 46th Gourmet Taste Selection from February 19 to 24, 2026. Visitors can enjoy freshly made Akafuku mochi and the new Matcha Cornet from Isuzuchaya.
CAFFE VELOCE releases a second wave of Cat Day merchandise featuring adorable black cat-themed accessories with tails and ears. The limited edition set includes a multi-purpose pouch, A4 multi-case, and masking sticky notes, combining cuteness with functionality. Available from February 19 at stores nationwide and online, with an SNS campaign offering a complete prize set to 22 lucky winners.
Divoom releases the LoveLock, a charming handbag-shaped ultra-compact Bluetooth speaker with 5W output, TWS stereo pairing, and voice recording capabilities.
The cross-heroine RPG Techcronoss will officially launch on February 19, 2026. To celebrate the release, the game is offering 4x appearance rates for the highest rarity ★3 characters in the pre-registration gacha, plus 5 additional daily gacha pulls.
Ladies' fashion brand FRAY I.D unveils a new Marie collection inspired by Disney's The Aristocats, featuring t-shirts, tote bags, and mirror charms with elegant character designs.
GINZA Cozy Corner releases limited-edition White Day baked goods featuring exclusive SANRIO CHARACTERS designs. Hello Kitty, Cinnamoroll, My Melody, and Kuromi enjoy a charming tea party on boxes, tins, and pouches filled with cookies and madeleines.
Kanro announces the limited release of the Kuso Kajitsu Fruit of Itopis Imaginary Fruit Lab Special Box, featuring 5 gummy packs and exclusive collectibles from the popular imaginary fruit series.
A delightful spring collaboration between Patisserie KIHACHI and Swedish ceramicist Lisa Larson debuts with charming cookies, baumkuchen, and gift sets featuring adorable animal characters.
The popular cat-shaped croquette is back! From February 15th to 25th, Kobe Croquette offers its charming Nyanko Rokke—perfect for photos, decorating, and enjoying with friends and family.
German stationery brand KUM® is launching a new colorful stationery collection featuring 7 items including pen cases, notebooks, and organizational accessories, available in early March 2025.
British natural cosmetics brand LUSH releases its Easter collection featuring 31 items including bunny-shaped bath bombs, honey-infused cleansers, and sweet-scented bath products from February 19, 2026.
Smarprise launches a MagiBerry-themed Surprise Box featuring exclusive items from the nostalgic Heisei-inspired magical girl series. Two subscription plans available from February 10 to March 10, 2026.
Seven-Eleven Japan releases a limited-edition trendy ice cream combining seasonal strawberries and milk tea flavors, available exclusively at their stores starting February 17th.
Namiki Street Coffee introduces a refreshed menu lineup starting February 24th, 2026 at 3:00 PM, featuring homemade desserts, eggs benedict with customizable options, and new coffee varieties across locations in Oita and Fukuoka.
Starting February 21st, Ron Herman stores and online will feature a special collaboration jacket with jonnlynx. The Ron Herman Futako Tamagawa store will also host a special close-up event showcasing jonnlynx's full kids collection.
Suntory Food International will launch a renewed package design for the popular "Ouchidrinkbar" concentrated beverage series on February 17th. The series has achieved approximately double the sales volume compared to the previous year.
Two Share CAFE locations in Tokyo and Fukuoka are hosting a special collaboration cafe featuring the popular TV anime Tamon's B-Side, offering character-themed drinks, fried bread sandwiches, and exclusive merchandise from February 27 to March 15, 2026.
New colors that blend into everyday life and a large 2.0L capacity join the popular series! The carry loop makes portability convenient, and the expanded lineup is perfect for serious heat countermeasures
ItoHam Co., Ltd. and Universal Studios Japan are collaborating to offer a special 25th-anniversary menu item featuring the popular Altbayern® sausage in a monster-sized hot dog.
UTAGE BREWING has developed two upcycled craft beers - WHITE BREW using skim milk powder from Meiji Co., Ltd.'s dairy production, and RICE ALE using rice scraps from Onisi Foods Co., Ltd.'s alpha rice manufacturing. Both products will be available from March 2026, starting at Seijo Ishii stores.
Pre-orders have begun for trading acrylic cards and other merchandise featuring original illustrations from the TV anime The Apothecary Diaries on AMNIBUS, an online shop specializing in anime and manga merchandise.
The women's streetwear brand atmos pink has unveiled its Spring/Summer 2026 collection, featuring designs that blend strength and femininity through floral motifs, military influences, and functional street style.
Marvelous Inc. announces the addition of Main Quest Next Generation Adventure Chapter 8 "Conspiracy of Great Polynea" to the seal collection RPG Bikkuriman Wonder Collection on February 9, 2026, alongside new gacha events and Valentine's Day campaigns.
Starting in March 2026, Comfort Hotel ERA Kyoto Toji and Comfort Hotel ERA Kobe Sannomiya will launch renewed breakfast menus featuring colorful vegetables, fresh fruits, and customizable open sandwiches and pancakes.
Horin Love Books is hosting a campaign to celebrate the release of crim's latest comic "Kimagure Milk Tea." Get a chance to win an autographed poster with a personalized message!
Global Product Planning releases charming bath salts featuring Dick Bruna's beloved illustrations. The oil-infused bath pearls create milky white water enriched with moisturizing ingredients, perfect as seasonal gifts.
Inspired by the iconic Medallion Chair, Jonathan Anderson designs a unique line for Dior's 2026 Spring/Summer collection, featuring delicate ribbon motifs across ready-to-wear, bags, shoes, and accessories.
Eyeup is releasing adorable new "Nuinui Bags" featuring Disney Zootopia's Nick Wilde and Judy Hopps. These eye-catching tote bags with sewn-on plushies will be available for pre-sale at Disney THE MARKET 2026 in Ginza Mitsukoshi starting February 25, 2026, followed by a nationwide release on March 17, 2026.
The mobile game Dr.STONE Battle Craft is hosting a limited-time event where players can collect exclusive items and earn SSR guaranteed tickets by completing event stages featuring Taiju Oki.
earth music & ecology releases a special collaboration with Converse featuring the ALL STAR FLW OX sneaker in two exclusive custom colors. Pre-orders start February 6th with a 10% discount campaign on STRIPE CLUB.
Estée Lauder has announced a special collaboration with German lifestyle brand FEILER. The partnership brings exclusive handkerchief designs paired with the brand's best-selling beauty products in limited edition gift sets.
FERNANDA JAPAN launches a limited-edition Mimosa Bouquet Collection featuring 21 fragrance items inspired by the happiness flower. Available from February 13, 2026, this collection honors International Women's Day with sustainable, ethically-sourced mimosa fragrance.
GiGO Entertainment launches an exclusive collaboration campaign with Superhuman Sharehouse Story "Charisma" featuring limited-edition prizes, a must-buy campaign, and a repost campaign from February 21 to March 15, 2026.
Goto Winery releases its first-ever Merlot (Rosé) 2025, crafted from 100% locally grown grapes and Camellia yeast. This limited-edition rosé goes on sale February 11, 2026.
Hotel Kintetsu Universal City, a Universal Studios Japan Official Hotel, marks its 25th anniversary in July 2026 with exclusive merchandise, special accommodations, and unique collaborative items available only at the hotel.
A new collaboration between game streamer Hyoutarou and Village Vanguard brings festival-themed merchandise featuring exclusive, original artwork to fans.
Mobile accessory brand iFace has released a new collection of Big Hero 6-themed products featuring Baymax and Mochi the cat in soft cafe colors. The lineup includes MagSafe-compatible iPhone cases, AirPods cases, and grip holders.
The highly sought-after Cheek 04 from INOUI, known for its warm soft beige color, returns as a permanent product on April 21, 2026, at cosmetics specialty stores and online shops nationwide.
CAPTAIN SWEETS BURGER, the sweets burger brand operated by Grapestone Co., Ltd., will begin accepting orders for Kirby's Strawberry Burger on their official online shop starting February 12, 2026.
Laura Ashley, the beloved British lifestyle brand, has launched its 2026 Spring & Summer Collection on its official website starting February 9. The collection features elegant floral designs perfect for sophisticated women.
And Nine Co., Ltd. launches MAEGAMI Keeper, a specialized bangs styling product series with two types—Gachi Keep for advanced users and Magical for beginners—to help create ideal bangs and face-framing hair.
miyansol, a Korean bag brand utilizing innovative DuPont Tyvek material, is opening its first-ever pop-up store in Japan at Matsuzakaya Nagoya Store from February 11–17, 2026, featuring eco-friendly daily bags with vibrant colors and customizable straps.
House Wellness Foods is launching a special collaboration campaign with the TV anime "The Quintessential Quintuplets*" for their MEGASHAKI and NERUNODA beverages. The campaign runs from February 9 to May 8, 2026, offering original illustrated goods, exclusive wallpapers, and more through various prize giveaways.
Global Product Planning releases Miffy-themed aromatic hot eye masks in a 2-pack gift set, perfect for the season of farewells and welcomes. Featuring "Sunshine Scent" and "Cherry Scent" options.
MOVA's new P50 Pro Ultra robot vacuum cleaner goes on sale February 9, featuring 19,000Pa suction power, fully automatic cleaning, and zero maintenance requirements. This innovative device aims to free up households from cleaning tasks and give families back precious time.
New Era announces a Japan-exclusive triple collaboration collection with Netflix and the 2026 World Baseball Classic, featuring caps and apparel celebrating the upcoming tournament.
New Rough Rare, a cafe located in a retro building in Kobe's Kyoryuchi district, has launched four types of strawberry sweets starting February 10, 2026.
UHA Mikakuto launches a limited-edition Ninja Meshi gummy collaboration with Yakuza Kiwami 3 / Dark Ties game series, featuring two package designs and Staminan Spark-inspired flavor. Available at Don Quijote and select stores starting February 9, 2026.
In celebration of Cat Day on February 22nd, PARTS CLUB online shop has launched three new original beadwork kits featuring charming cat motifs, including a spring tapestry and bookmark markers.
Lingerie brand PEACH JOHN releases a collaboration collection with fashion icon Betty Boop™ on February 10th, featuring two lingerie styles and warm knit pajamas.
The premium package 'Yours-Only Box' for the ASMR-equipped novel game Rica Mode, which sold out in just 15 minutes, is now accepting additional pre-orders starting February 9, 2026.
Starting February 4, 2026, Royce Chocolate World at New Chitose Airport introduces a new capsule toy collection featuring colorful snowman chocolate charms - cute miniature versions of their popular winter treats, perfect as Hokkaido souvenirs.
SALONIA introduces their new spring/summer limited edition "flow series" hair dryers and hair irons in soft, muted pink and green colors, perfect for adding a touch of style to the new season.
AEON Fantasy introduces exclusive Sanrio Characters silicone mobile rings featuring 10 beloved characters including Hello Kitty, My Melody, and Cinnamoroll at their cashless capsule toy machines.
Following overwhelming demand, Japan Import System announces the restocking of Scarabus Sherry Cask, a single malt Scotch whisky that sold out in just three days during its initial release in September 2025.
The world's only official Sesame Street store debuts a nostalgic new life collection featuring vintage-style artwork inspired by classic storybooks. Available from February 12 at stores and online.
Seven-Eleven Japan introduces a new limited-edition smoothie combining rich chocolate and sweet-tart strawberry with a crunchy texture, available from February 10, 2026.
Popular seasonal mont blanc desserts return to PÂTISSERIE PINÈDE from March 1st. The lineup features two spring-themed flavors – Strawberry & Sakura Mont Blanc adorned with domestic strawberries, and Sakura Mini Mont Blanc with delicate cherry blossom fragrance, both available for a limited time through April 30th.
A new Star Wars Grogu Nuinui Bag is set to launch, featuring the beloved character from The Mandalorian. This unique tote bag with a stitched-on plush design will be available starting March 17, 2026.
Starbucks Tea & Cafe introduces a refreshing spring tea latte combining Earl Grey and honey lemon, available from February 18, 2026, at all 27 Starbucks Tea & Cafe locations across Japan.
Starting March 2026, Takara Shuzo International will export a new overseas-exclusive liqueur featuring rare Miyazaki lychees to Asia, Oceania, Europe, and beyond.
Tom Ford introduces Soleil Neige Eau de Parfum, a luminous fragrance that captures the radiance of sunlight on Alpine snow. Launching February 20, 2026, this new addition to the Tom Ford Signature Collection features citrus musk notes with bergamot, musk, and orange blossom.
Tomomasu Beverage launches Fruit Ice and Jelly on March 2, 2026, a versatile drink that transforms from smooth jelly when chilled to refreshing ice when frozen, offering dual enjoyment in a convenient spout pouch.
SAKImoto bakery launches a new frozen dessert bread featuring caramelized Kouign-Amann filled with smooth cream, available in four flavors including Plain, Chocolate, Salted Caramel, and Pistachio.
The annual fan-favorite Repair Moist Lotion Large Size (180mL) is now available at a special 21% off price. This luxurious, highly concentrated lotion features marula oil and is perfect for those seeking intensive aging care and lasting hydration.
Citizen Watch launches two limited-edition wicca watches inspired by the contrasting witches Elphaba and Glinda from the upcoming film, featuring intricate details that capture the story's colors, emotions, and iconic elements.
ambie, the innovative ear cuff earphone brand, marks its 9th anniversary with a special campaign featuring limited edition Socks gacha sets and exclusive discounts on starter sets through February 16th.
Fun Standard Corporation rebrands its innerwear line from E.me to moophem, prioritizing natural comfort over appearance-focused standards, launching with the Airelle sanitary shorts featuring 90ml absorption capacity.
The multiplayer flag-capture battle game Jelly Troops has launched a major update introducing Spectator Mode and AI Battle features. A digital soundtrack is also now available, with a limited-time 30% discount running on Steam and Nintendo Switch.
Tokyo Tamago Honpo's N.Y.C.SAND unveils a sophisticated new confection featuring deep-roasted espresso caramel and chocolate layers, wrapped in white chocolate with a coffee chocolate plate. Available at select department stores from February 15.
ThreeZero's MDLX Zero articulated figure from the Mega Man X series is now accepting pre-orders at AmiAmi. Standing approximately 12.5cm tall with 36 points of articulation, the figure includes Zero Buster and Z-Saber accessories.
APEX has announced a high-quality scale figure of Chen Qianyu from the newly launched 3D real-time strategy RPG Arknights: Endfield. Pre-orders are now open for the November 2026 release.
The Dead Account TV anime pop-up shop is opening at Shinjuku Marui Annex 6F from February 20 to March 3, 2026, featuring exclusive merchandise, hologram badges, and special purchase bonuses.
Matsurube Onsen Kamikura in Ichinoseki, Iwate Prefecture is developing new gateau chocolat desserts featuring burdock and yuzu, designed to offer a calming moment at day's end.
HOGAN presents a special pop-up event at Isetan Shinjuku, showcasing the 2026 Spring/Summer collection with Japan-exclusive sneakers and a new personalization service.
AmiAmi, a leading hobby retailer, announces the rerelease of the Isekai Travel Notebook 02 Novice Wizard Mars Stock Plastic Kit by PR-Production, scheduled for March 2026.
Melting Pot Harapecolab announces the re-launch of their limited-edition "Jewel Cassata ~Chocolat Orange~" ice cake. This stunning dessert features a rich chocolate cream with dark chocolate pieces and fragrant orange peel, topped with gemstone-like kohakutou confections. Available January 14 to around March 2026 at their online store and Fukuoka location.
Kuretake's signature watercolor paints, Gansai Tambi, mark their 20th anniversary in 2026. A new product, Gansai Tambi Granulating Colors 3, will be released on April 23, 2026.
LOVE BY e.m. unveils a new Tom and Jerry jewelry collection at the Tom and Jerry POP UP STORE at Isetan Shinjuku from February 9 to 17, 2026. The collection features playful earrings and charms inspired by the beloved cartoon characters.
Hashy Top-In announces the launch of MEMIMO, a new trading figure series featuring transparent, dreamy designs with pastel colors, available for pre-order starting February 6th.
Hashy Top-In is launching a new trading plush mascot series, Vivistar - Vivistar's Daily Life, featuring dreamy space-themed characters. Pre-orders start February 6, 2026.
Nitori has released a new pet futon set featuring N-Warm fabric that allows pets to burrow inside, creating an adorable sight reminiscent of humans sleeping in their own beds.
PARCELLE JEWELRY's Matsuyama store announces new jewelry collections for February, including the delicate Cocon series and silver Palette rings, along with special events like STONE marché, TRUNK SHOW, and the one-day Petite Boutique.
S-Trust Co., Ltd. will launch the Puella Magi Madoka Magica the Movie -Walpurgisnacht Rising- Onion Snack BIG Can at game centers and online crane games nationwide from the second week of March 2026.
RORRY introduces a new 12000mAh mobile battery with 30W fast charging, built-in USB Type-C cable, and Apple Watch charging support designed for outdoor and travel scenarios.
Skater Co., Ltd. released the new "Mashugumi" series featuring popular Sanrio characters with puffy 3D decorations on one-push direct bottles in January 2026.
Skater Co., Ltd. has launched an insulated food jar featuring adorable 3D puffy balloon designs of Sanrio Characters like Hello Kitty, My Melody, Kuromi, and Cinnamoroll.
Skater Co., Ltd. has released reflector stickers featuring popular Sanrio Characters, combining safety and cute customization for bags, bicycles, water bottles, and more.
The third installment of the popular SUSHI-L.A. real sushi-sized figure collection introduces new characters Tako and Shimesaba. Available for pre-order from amiami, these 1/1 scale figures join the expanding lineup of sushi monsters.
YOU+MORE! has launched new original merchandise featuring beloved pandas from Ueno Zoological Gardens - Xiang Xiang, Xiao Xiao, and Lei Lei. The collection includes adorable charm watches and handkerchiefs, with proceeds supporting the Giant Panda Conservation Support Fund.
A limited-time pop-up store for URUOI FACTOR, a skincare brand focused on deep moisture retention, has opened on the 1st floor of Kobe Marui. The brand was created by a founder with atopic dermatitis who wanted to enjoy skincare.
Hashy Top-in releases the third installment of the popular WAKUKU series, featuring mini-size numbered mascot charms. Pre-orders start February 6, with general release in mid-February 2026.
AND THE FRIET, a French fry specialty shop, introduces the "Goimo-Yaki: JAPAN-BELGIUM BOX Ⅱ" set, featuring innovative potato snacks baked one by one by traditional Kyoto craftsmen.
AUDREY, the strawberry specialty shop known for its 120-minute wait lines at events, launches its first fresh pastry online. "Strawberry Mountain" becomes available nationwide for a limited 3-day sale starting February 6, 2026.
Chisato East, maker of the popular Moutamarun boiled egg series with over 10 million sold, unveils a limited-edition Tomato Basil flavor in collaboration with Nagano Tomato, launching nationwide on March 1st, 2026.
DAN's sixth T-shirt collection features designs based on the original 1997 Medabots game packages from Imagineer. The Kabuto and Kuwagata versions will be available for pre-order through February 28.
COSPA Inc. releases three new Danganronpa Monokuma items featuring sketch-style artwork - a newspaper bag, art t-shirt, and pass case, available from mid-April 2026.
Prime 1 Studio's high-end PRIME 1 STATUE brand releases a 1/4 scale statue of Lucy MacLean from the Fallout drama series. Pre-orders start February 5, 2026, with product release scheduled for June to September 2027.
ClaN Entertainment has launched pre-orders for new merchandise from the TV anime Frieren: Beyond Journey's End in the JEWELYC! COLLECTION series.
CRUTCH Co., Ltd.'s street brand GALFY unveils a collaboration collection between its gal line CANDY GALFY and Sanrio's iconic Hello Kitty character, featuring 12 items launching February 7.
CAMPARI JAPAN has announced a package design renewal for its Glen Grant Single Malt Scotch Whisky lineup, featuring the brand's iconic Blue Poppy symbol in an elegant new presentation.
The Maple Mania has launched a Gransta Tokyo exclusive product, Maple Cheese Cookies. These crispy cookies feature maple sugar and cheddar cheese, sandwiched with vanilla white chocolate coating. A new Tokyo souvenir combining sweet maple aroma with savory cheese flavor.
Unfilter Co., Ltd. has launched a pre-order sale on Makuake for "ZAININ BLACK" and "ZAININ WHITE," the first premium series of craft shochu "ZAININ (罪人)" developed in collaboration with Hachijojima's historic brewery, Sakashita Shuzo.
Kayanoya has renewed its popular instant dashi soup lineup, enhancing the flavors to better complement meals. The three varieties now feature richer ingredients and improved taste profiles.
The iconic Celtic lettered label returns for the 25th anniversary of Kingsbury's legendary collection. The final and greatest release, Laphroaig 1999 26-Year Rum Cask, has arrived in limited quantities.
Louis Vuitton expands its Escale watch collection with five new models featuring advanced complications, including the iconic World Time in platinum and the innovative Twin Zone travel complication.
A luxury Tokyo hotel introduces an innovative chocolate collection designed to engage all five senses, developed in collaboration with renowned chocolatier Daisuke Yamauchi.
Korean beauty brand milktouch, with TWICE's JIHYO as muse, launches a limited-time pop-up at A:PERS in Tokyo, featuring exclusive sets and special gifts. The event runs from February 7 to February 26, 2026.
Harajuku's mofusand TOKYO permanent store launches its second concept series, MERCI STRAWBERRY, featuring adorable cats and seasonal strawberries. Available from February 21st with approximately 35 new items.
To celebrate the demo release of Monster Hunter Stories 3: Twisted Reflection launching March 13th, a special campaign is giving away limited-edition gold amiibo figures.
Sammy Networks launches a mobile version of the popular Fist of the North Star Tensei no Sho 2 pachislot machine on 777Real, accompanied by TV commercials and a Quo Card campaign.
Ethical select shops style table and Ethical&SEA are launching a Rest Campaign from February 12, 2026, featuring recovery wear brand IOZ recovery and wellness items to help modern people address chronic fatigue and improve sleep quality through rest as self-care.
Waww La Table, a Paris-based tableware brand celebrated for its sophisticated color palettes and playful designs, has officially launched in Japan through Noble Traders Co., Ltd. The brand brings French elegance to everyday dining with unique collaborations and artisanal craftsmanship.
A new wasabi-flavored mochi treat debuts in Azumino, Nagano, created through a collaboration between Minamiazumi Agricultural High School, Kochouan, and Daio Wasabi Farm.
British lifestyle brand Barbour announces a collaboration with Japanese menswear brand Kaptain Sunshine, drawing inspiration from seafaring workwear and maritime heritage.
Village Vanguard announces an exclusive collaboration with VTuber Berukura Kashiwagi, featuring horror-themed merchandise illustrated by TERU. Pre-orders open February 5, 2026, with delivery scheduled for April 2026.
Social Tech Corporation has launched Bio Lucia Hair Milk, a leave-in treatment co-developed with a certified trichologist, featuring five trending Korean beauty ingredients including CICA, glutathione, retinol, PDRN, and niacinamide. The product is designed to provide lightweight moisture and glossy hair without weighing down fine or delicate hair.
COMPASS+, a business gear brand by YOCABITO Co., Ltd., introduces the Garment Duffel Bag and Compression Bag—two essential solutions that eliminate suit wrinkles and the hassle of carrying multiple bags during business trips.
Discover the exclusive Valentine's gift sets at Buttery LaLaport ANJO, featuring freshly baked financiers with white chocolate & orange, chocolate chip, and more delicious flavors, available until February 14th.
Global Product Planning launches three new designs of hot eye masks featuring relaxed cats with polite Japanese greetings, perfect for gifts and seasonal occasions.
Volks has released a new Hatsune Miku-themed tool pouch designed for Dollfie Dream collectors. The adorable pouch features the same design as the DD Hatsune Miku Carrying Case in a compact size, perfect for storing doll care items like hairbrushes.
Disney Pixel RPG launches a special Monsters, Inc. event featuring new characters and campaign rewards running until February 18th.
DyDo Drinco launches renewed Ha-no-cha green tea featuring a lighter taste profile while maintaining its signature umami and aroma, available from February 16.
Italian luxury brand Fendi unveils a digital campaign featuring Sienna Spiro, Amber Mark, Kilo Kish, and Kitty Cash for the new Fendi Way bag, celebrating independent spirits and creative confidence.
G-MODE Corporation releases Flash Motor Karen, a strategic puzzle game featuring fantasy illustrations and a sci-fi storyline, on Nintendo Switch and Steam on February 5th. The game offers over 100 stages with a 10% launch sale.
Starting February 6, 2026, Flower Miffy's drink stand introduces two seasonal beverages celebrating spring's arrival with sakura and matcha flavors at Asakusa and Tennoji Mio locations.
THANKYOUMART stores across Japan will begin selling Fresh Pretty Cure! collaboration merchandise from early March 2026. All items are priced at 390 yen (429 yen including tax), with advance reservations starting February 5 at 12:00 PM on the official online shop.
Fukuya brings back the popular Hamtaro character lottery featuring exclusive angel-themed merchandise. The in-store lottery offers BIG plushies, multi-cases, and more limited items with no losing tickets.
A new limited-edition GINZA RUSK flavor featuring stone-ground Uji matcha chocolate with a hint of sakura is now available at convenience stores nationwide starting February 9, 2026.
Godiva Japan releases the Chocolate Rose Collection for White Day 2026, featuring rose-shaped chocolates with rose hip ganache and heart-shaped treats with raspberry filling.
Whether you worked hard today or took it easy, HanamaruObake is here to give you a perfect score! Village Vanguard launches exclusive merchandise featuring this adorable character with special designs full of charm and healing vibes.
Gugenka has officially released a new version of HoloModels, a smartphone app that lets users carry, pose, and photograph digital figures of their favorite characters in everyday settings.
ILMIIO ROASTERY Lab. has launched a customizable drip bag set allowing customers to choose 5 varieties from their specialty coffee lineup, including rare options like Mocha Geisha and Blue Mountain.
A new disaster prevention plush toy featuring Ishinomakiman, the local hero from Ishinomaki, Miyagi Prefecture, is now accepting pre-orders. The plush includes a built-in LED light, reassuring voice messages, storage space, and an emergency whistle.
Animate announces the release of Jujutsu Kaisen The Culling Game Part 1 Blu-ray & DVD Vol.1-4, starting April 15, 2026, with four consecutive monthly releases. Fans who purchase all volumes at Animate will receive three exclusive bonus items featuring newly illustrated artwork of Yuji Itadori and Yuta Okkotsu.
From February 10, Kinokuniya stores across Japan are offering a seasonal limited-edition Sakura Sweets Bag in two delicate color variations. These charming reusable pouches are filled with cherry blossom-flavored treats and make perfect spring gifts.
Kuzefuku specialty shop introduces two new jabara citrus products—jabara tea and black vinegar drink—featuring refreshing flavor and aroma perfect for seasonal transitions.
LANVIN en Bleu launches a new collection of lucky motif accessories, including ribbon designs symbolizing bonds and promise, along with elegant heart motifs finished with mother-of-pearl and pearls.
Swiss premium chocolate brand Lindt launches its Spring Collection 2026 on February 16, featuring limited-edition Lindor chocolates with cherry blossom and pistachio flavors, White Day gift assortments, and the iconic Gold Bunny for the season.
Maison de FLEUR releases a special collaboration book featuring Hello Kitty adorned with strawberry ribbons. The collection includes four charming items available at FamilyMart and bookstores starting March 11, 2026.
Hawaiian power stone brand Malulani Hawaii is running a special winter campaign throughout February, giving away accessories featuring March's birthstone, aquamarine. Known for symbolizing love, happiness, healing, and harmonious relationships, aquamarine brings gentle peace to the heart and nurtures trust and bonds with loved ones.
MARY QUANT unveils its 2026 Spring Collection featuring spring-inspired colors and materials. The lineup includes classic setups, tulle camisole dresses, and sheer shoulder bags perfect for the blooming season.
MATIERE PREMIERE introduces a new Extrait de Parfum collection starting February 4, 2026, featuring five fragrances with higher ingredient concentrations and enhanced sensuality.
Life on Products introduces a vibrant new fragrance line from mercyu, featuring four fruit-inspired reed diffusers that blend juicy fruit scents with elegant floral notes. Available from February 24, 2026.
Ritsubi Co., Ltd. announces the release of "VC Serum 31," a high-concentration pure vitamin C serum featuring 31% pure vitamin C in a water-free formula, as part of its Mesoceutical beauty medical and aesthetic-inspired total care brand serum line.
Narumiya International's Mezzo Piano brand releases a special collaboration collection featuring Sanrio's popular characters My Melody and My Sweet Piano, with ballet-inspired designs launching at stores and online.
Mila Owen releases their 2026 Spring Collection web catalog on February 5th, showcasing a refined take on traditional basics with feminine touches and a balanced, modern aesthetic.
The popular Korean beauty brand Milk Touch is hosting a popup event at A:PERS lifestyle shop to celebrate the launch of their new Chocola Tint, running from February 7 to February 26, 2026.
DOLK transforms their popular collaboration doll into a stunning art figure, bringing together renowned illustrator Nekosuke, sculptor Peipei, and painter mamoru to create "Miss Kitty Twinkle Star" featuring a mysterious black cat gracefully strolling under the night sky.
The highly anticipated Blu-ray BOX for the third series of the popular Magical DoReMi franchise is now available for pre-order on Amazon.co.jp through a request-based system. The project will proceed if 500 or more pre-orders are received by March 31, 2026 at noon.
Nautica's 2026 Spring & Summer Collection has arrived, featuring madras check and vibrant woodland camo designs adapted for streetwear.
British organic cosmetics brand Neal's Yard Remedies has renewed its Natural UV Protection Milk lineup, featuring improved texture and enhanced UV protection while maintaining natural ingredients and organic certification.
EMT Squared has launched pre-orders for various merchandise items from the TV anime New Panty & Stocking with Garterbelt on their EC site charamerci.
Five beloved fragrances from KO-GU's eau de parfum collection return on February 20th, featuring fresh, floral scents perfect for spring. Pre-sale begins February 5th at KO-GU Shinjuku.
Orient Star's classic Contemporary Date receives a fresh design update, featuring a simplified power reserve display and trendy nuance colors, with a limited 75th anniversary edition showcasing an aurora-inspired green gradient dial.
The watch brand Orient Star launches five new Modern Skeleton models on March 5, 2026, featuring an expanded openwork dial design and enlarged small seconds display that emphasizes the mechanical movement's intricate beauty.
This February, PARCELLE JEWELRY Umeda unveils charming strawberry jewelry, botanical Primula rings, and vibrant new collections, alongside three exclusive jewelry events including a trunk show, stone market, and custom order consultations.
Party Boxx, the popular party game app, has reached 150,000 total downloads. In response to user demand, a new game pack called 'Minato Ward Pack' has been released in January 2026.
The popular puzzle RPG celebrates Puyo Day 2026 with the first wave of commemorative campaigns, featuring new characters Circus Magicians Arle & Carbuncle and Darkness Issen in a special gacha event.
PYKES PEAK introduces the EasyLift Desk 60, a foldable side table with lever-operated height adjustment. The table features a 3-second adjustment system, can be positioned next to or under furniture, and folds away for compact storage.
Tart specialist Qu'il fait bon celebrates spring with a brand-new SAKURA Fair featuring three limited-edition tarts, baked goods, sakura-pink shopping bags, and exclusive gift cards at all 12 locations from February 19 to April 14, 2026.
Seven-Eleven Japan introduces a new cup ramen supervised by the renowned Chuka Soba Tomita, featuring thick garlic-infused noodles and an intensely flavorful pork bone soy sauce broth, available from February 3rd.
Volks introduces a Snow Miku-themed carrying case for Dollfie Dream dolls, perfect for everyday outings and events like SNOW MIKU.
Experience THE GINZA's renewed beauty ritual collection at a limited-time pop-up shop at Daimaru Shinsaibashi Store from February 15 to 24, 2026. Discover the new UV protector, cleansing, and day serum products that transform your daily skincare into a beauty ritual.
French chic meets heritage craftsmanship in this denim-focused collection launching February 4, 2026.
Tombow Pencil's contemporary design pen ZOOM L2 expands with five new colors inspired by business suit tones, available from February 10, 2026.
VIVAIA unveils the upgraded Margot 3.0, featuring enhanced cushioning, anti-slip technology, and sustainable materials. Available at stores in Tokyo and Osaka from February 4th, 2026.
A new occupation-themed skin pack featuring seven detailed HD character designs launches on the Minecraft Marketplace, bringing fresh style to survival gameplay.
The popular whisky lottery series featuring rare Japanese whiskies including Yamazaki 18 Years Old, Yamazaki 12 Years Old, and Hakushu 12 Years Old is now available for purchase starting February 5, 2026.
Yanaka Craft Cola, a craft beverage born in Tokyo's historic downtown area, is opening a limited-time pop-up store at Nihonbashi Mitsukoshi Main Store from February 4 to 17, 2026.
Audemars Piguet announced a new Neo Frame Jumping Hour watch on February 3, 2026, at the AP Social Club in Andermatt, Switzerland. The timepiece combines modern craftsmanship with vintage appeal, featuring the manufacture's first automatic jumping hour movement.
Starting Monday, February 2, 2026, Azabudai Hills Cafe will offer three types of protein drinks developed in collaboration with members-only personal training gym Deportare Club.
MARU Corporation launches BellFrites at Candyapple AEON MALL Nagakute, offering authentic Belgian-style frites made with premium Hokkaido potatoes and over 10 specialty dipping sauces for a limited time.
FUMIKODA launches the BILLY business, a multi-functional business backpack featuring carry-on compatibility, instant shoulder conversion, and elegant design supervised by Ginza Tailor, following a successful crowdfunding campaign.
CandemiNYA Gummy Candy Konekone Koneko features paw-shaped gummies with a chewy-hard texture and Shine Muscat soda flavor, launching February 10, 2026 for National Cat Day (Japan).
British lifestyle brand Cath Kidston introduces a new spring collection featuring nostalgic floral art with cotton lace details and frilly accessories, available at stores and online starting February 6th.
Subhiromori introduces new silicone food containers that can be frozen and microwaved. Available in two sizes with vibrant color combinations, these practical containers make meal prep and storage more convenient and stylish.
Tenshoku Maou kicks off its Valentine's Day campaign on February 4th, featuring login bonuses with 1,000 Dragon Stones, the new lightning-attribute character Valentine Sera, and a revamped Abyss Coliseum with Ranked Match mode.
Bunmeido launches special dorayaki featuring Doraemon Nobita and the New Castle of the Undersea Devil with a chance to win matching parent-child marine towel sets. Pre-orders begin February 3, 2026.
Amiami is now offering the Starlight Mug and Starlight Cushion Cover from Final Fantasy XIV. These items recreate the special Starlight Festival mug and feature Gridania art in high-quality gobelin weaving.
Fujiya announces the fourth edition of their regional collaboration series, featuring Kyoto's Uji matcha in the new "Home Pie Choco Darake Burari Japan Journey (Kyoto Edition)." The limited-edition product showcases matcha's distinctive bittersweet flavor and includes six collectible wrapper designs featuring the brand's mascot "Darake-san" traveling through Kyoto.
gelato pique unveils a renewed Self Care series featuring relaxing fragrances, updated designs, and enhanced textures. The collection includes body care, hand care, and home fragrance products, launching February 18, 2026 at gelato pique stores and online.
GODIVA Japan introduces three elegant chocolate discs designed to float on hot milk, creating a luxurious hot chocolate experience with marshmallow accents.
SynaBiz Corporation has launched new compression pouches under its KACHIKA brand, featuring colorful options and unisex designs. The colorful version achieved the number 1 spot in Amazon's bestseller ranking for the Dry Bags & Stuff Sacks category.
On February 4, 2026, KILIAN PARIS launched "Her Majesty Eau de Parfum," the brand's first-ever chypre fragrance inspired by the fleeting beauty of cherry blossoms in Kyoto.
Kufuno, a lifestyle brand from a hygiene management professional company with over 50 years of history, is launching the Brush Sponge Bath and Brush Sponge mini in March 2026. The Bath version features ultra-fine bristles for thorough cleaning of bathroom tile grooves.
Keio Inc. has begun OEM sales of the "Kurukuru Rotating Acrylic Stand," an innovative acrylic stand that adds experiential value through a rotating mechanism. The stand allows users to enjoy different visuals by spinning the character display, offering a new way to enjoy merchandise beyond static displays.
Kuzefuku stores across Japan are hosting their first Cat Day Fair from February 4 to 22, featuring an adorable limited-edition cat-shaped baumkuchen and other feline-themed treats.
L'OCCITANE Café has launched a seasonal collection of strawberry-inspired desserts, including the elegant Strawberry & Lavender Parfait and Croissant Waffle, available for a limited time.
At a tasting event held on January 20, 2026, Maison Givree's Chef Hiroyuki Emori presented new desserts featuring Aomori Prefecture's Steuben grapes and General Leclerc pears. The event was part of a collaboration with Aomori Prefecture to promote local fruits through innovative sweets.
KADOKAWA Game Linkage will publish a comprehensive guidebook for Mario Kart World on April 2, 2026. The 416-page guide features detailed course strategies, collection info, and driving techniques for both competitive play and completionists.
Life on Products introduces Deo Drops, a new deodorizing fragrance oil from the mercyu brand that eliminates unpleasant odors while adding a pleasant scent to your home.
Moranbong Co., Ltd. introduces a large pack version of their popular Han no Shokusai Japchae, featuring twice the glass noodles and 190g of seasoned vegetable mix to serve 3-4 people. Available from February 15, 2026.
Moranbong introduces two yakiniku sauces crafted in Korea using premium ingredients. HAN Yakiniku Sauce Rich Fruit debuts with Korean pear and apple, while the Charcoal Grilled Flavor gets a fresh package design.
TESCOM Electric introduces the NIB400B hair dryer featuring innovative TriBalance Ion™ technology that reduces static electricity and enhances moisture, shine, and manageability. Available in early February 2026.
Thank You Mart, a shop offering kawaii character merchandise at a consistent 390 yen price point, announces a collaboration with San-X's popular character Nyan Nyan Nyanko. The collection features 19 items inspired by the Cat Day (February 22) and launches in stores late February 2026, with online pre-orders starting February 4 at 12 PM.
Luxury pen brand PARKER announces LEGACY OF FLIGHT collection, celebrating aviation's pioneering spirit with special edition Duofold and other signature models featuring aviation-inspired design elements.
Azmaker has started accepting pre-orders for new merchandise from the TV anime Private Tutor to the Duke's Daughter through their online store CharaON! The lineup includes T-shirts, B2 tapestries, character rubber mats, acrylic stands, mugs, die-cut stickers, and clear files.
PUMA Japan releases the Velum SB Nitro, their first lifestyle collaboration with footwear designer Salehe Bembury. This innovative design features biomorphic inspiration, 5D printed cage structure, and NITROFOAM cushioning technology in the new "Rhubarb" colorway.
Azumaker Corporation has started accepting pre-orders for new merchandise from the TV anime "Rock Is a Lady's Modesty" on their online store "CharaON!"
On February 18, 2026, Royal Host introduces new combinations featuring their signature Black x Black Hamburg, brings back the beloved Green Goddess dressing, and launches fresh menu items including Seafood Doria and Pork Cutlet Set. Experience over 50 years of Western cuisine expertise.
HIPSHOP releases a Space Battleship Yamato collaboration underwear collection on February 6, 2026, featuring bold designs inspired by the legendary anime series. Available at HIPSHOP stores nationwide, online, and select EC platforms.
Takami, the skincare brand born from a Tokyo beauty dermatology clinic, releases a new water-gel moisturizer designed to control oil, hydrate skin, and minimize the appearance of pores until evening.
Akagi Nyugyo introduces "Taputapu Honey with Yogurt Ice," an ice bar featuring Hokkaido fresh cream yogurt ice generously filled with acacia honey sauce, launching February 10, 2026.
THE CAMPANELLA TOKYO is hosting pop-up shops at Daimaru Kyoto, JR Nagoya Takashimaya, and Daimaru Sapporo, offering their popular Nama Tart Chocola and new seasonal Nama Tart Caramel.
Shukurei Co., Ltd. has launched "The Master Seasonal Edition Pearl Blue," a limited-time special package featuring three popular baked confections at THE MASTER by Butter Butler locations.
Hamee introduces a new collection of mobile straps under the tokitam brand, featuring acrylic chains, cushion charms, beads, and shoulder straps. Designed to bring a touch of excitement to daily life, these accessories combine functionality with adorable designs. Pre-orders begin February 4, 2026, with sales starting in early March.
Comme'N, a bakery with its main store in Kuhonbutsu, Tokyo, launches a Valentine collection featuring chocolate-rich pastries and breads available from February 1st.
KOSÉ COSMEPORT is launching a renewed version of the Urumina Plus milky lotion on February 20, 2026, featuring double the hyaluronic acid and 93% beauty serum formulation for radiant, dewy skin.
Willumina introduces KC Hair Serum, a spray-type hair treatment that delivers keratin and collagen directly to hair without the greasy feel of traditional oils. Perfect for mature hair care.
The casual feminine footwear brand artemis by DIANA has partnered with popular illustrator Masami Ushikubo for their 2026 Spring/Summer collection, featuring a fresh seasonal visual and limited edition items.
Sync Innovation Co., Ltd. has launched pre-orders for new Bocchi the Rock! merchandise featuring the original "Chipoke Series" designs, including can badges, stickers, and more.
BOOK AND BED TOKYO SHINJUKU introduces a rich chocolate brownie for the winter season, perfect for enjoying while reading in their unique bookstore-hotel environment.
Zero-G Act announces the re-release of Case Closed Acrylic Stand Vol.29 featuring six popular characters including Conan, Detective Takagi, and others. Pre-orders open tonight at midnight.
COSPA has announced new merchandise featuring characters from the anime Demon Slayer, including Tsumamare rubber accessories with Zenitsu, Inosuke, and Upper Rank demons, plus new t-shirt designs.
EXNOA LLC announces the addition of new Jewel Princess Emerald Cat's Eye (Shadow Star) to the 3D idle RPG 'Jewel Princess Reincarnation' starting February 1st, 2026. A new Jewel Princess pickup Jewel Tales event is also underway.
The pre-registration gacha for Techcronoss, a cross-heroine RPG by DMM GAMES and TECHCROSS, has surpassed 20 million total spins. Players will receive 20 gacha tickets at service launch, with doubled ★3 character rates and increased House Coin rewards during the ongoing campaign.
Ferragamo unveils its Valentine's Day 2025 campaign celebrating love and connection through a curated collection of accessories. The "Hug Me Close" campaign features the iconic Hug bag with Gancini closure, along with footwear, silk scarves, and fragrances for both women and men.
Amiami announces pre-orders for a new Final Fantasy VII Structure Arts Sephiroth figure featuring the character's iconic 1997 design, set to release in May 2026.
HoYoverse launches new character event wishes in Genshin Impact, featuring 5-star Zibai (voiced by Misato Fukuen) and 4-star Illuga (voiced by Shuichiro Umeda), along with limited-time events and themed activities through February 24.
MAGES. launches the Go!! Go!! Zunda Girls!! online lottery featuring five popular characters from the Tohoku Zunko & Zundamon Project, with original illustration merchandise including cushions, acrylic keychains, and limited-edition items.
A new collaboration between Godiva and Kumamoto's Antrême Kaju creates a stick-style florentine combining fragrant almonds, Shiranui citrus paste, and rich Belgian chocolate. Available from February 6, 2026, at Tsuruya Department Store.
Häagen-Dazs Japan introduces a new mini cup ice cream featuring smooth cheesecake ice cream with crunchy caramel chips, available from February 3rd for a limited time.
Krispy Kreme introduces two flower-themed donuts starting February 16, 2026. The "Sakura Cream" features cherry blossom flavors with ruby chocolate coating, while the "Flower Custard" showcases a delicate flower design on the popular Original Glazed donut.
Suntory releases "Horoyoi no Moto <Western Pear & Apple>" and "<Lychee & White Grape>" on April 14, expanding the customizable liqueur line nationwide after successful limited launch.
Kishis Co., Ltd., a long-established festival supplier founded in 1946, launches three new festival booth kits in collaboration with popular snack makers Kakudai Seika, Orion, and Kyoshin Seika.
KURAND introduces Mogitate Yuzu no Touketsu-shu, a frozen sake that preserves the vibrant aroma and taste of freshly picked yuzu from harvest to bottle. Sales begin February 3rd at 5:00 PM.
Following the successful first collaboration, FUJIMI releases a second Moomin collaboration shaker featuring Little My's charming design, available at MOOMIN SHOP stores and online.
Osaka Ohsho gyoza restaurant chain launches a new winter menu series featuring lamb and pork stir-fried with vegetables in five distinct savory flavors, available from February 6, 2026.
Sony Music Solutions announces the release of SNOW MIKU 2026 sealing stamps featuring seven Vocaloid characters, available for pre-order starting February 14, 2026.
Gakken released a new digital edition of the popular children's reading series Osu Shikamen Salmon on January 30. The latest story features the justice hero facing new enemies and traps at a mysterious Karakuri Castle.
The world's most famous penguin Pingu collaborates with eco-friendly lifestyle brand KNT365. Exclusive products including bags and book covers available at select Tsutaya bookstores from February 6 to March 1, 2026.
The 1/12 scale action figure of RPG-05 Brave Swift Wolf from Snail Shell is now accepting pre-orders at AmiAmi, scheduled for release in September 2026.
Takara Shuzo releases a refreshing chilled sake in an eco-friendly 1.8L paper pack, perfect for pairing with light Japanese cuisine during the warmer months.
MiraiMira releases a stunning 1/6 scale figure of Marian from Snowbreak: Containment Zone. Pre-orders now open at AmiAmi, with release scheduled for October 2026.
Suntory introduces a new sugar-free chuhai designed specifically for dining, featuring a refreshing lemon-lime flavor that complements food perfectly.
Suntory introduces a new Valencia orange flavor to its popular "196" fruit chuhai series, available nationwide from March 31, 2026.
A new ready-to-drink corn tea shochu blend debuts in Japan, featuring Hokkaido corn and zero sugar, targeting younger drinkers seeking non-carbonated alternatives.
Tokyo Disney Resort announces the second wave of merchandise from the "Imagining the Magic" photography project, featuring photographer Mika Ninagawa's vibrant shots of Fantasy Springs. Items include mirrors, spa bags, room fragrances, backpacks, and more, available March 6.
Bestsky launches a new collectible series featuring the TV anime Tokyo Ghoul with eight types of art metal cards, featuring serial numbers and premium display accessories.
Raymaka's Kamiora brand unveils innovative products combining traditional Japanese paper fabric with recycled industrial iron powder at Tokyo Big Sight from February 4-6, 2026.
Kyoto's traditional confectionery maker Tsuruya Yoshinobu introduces a limited-edition spring wagashi featuring domestic white peach and Yoshino kudzu, available from February 4, 2026.
Fairytale Co., Ltd. is releasing a fragrance inspired by Ultraman X from the 2015 TV series. The perfume captures the cyber hero's essence with bergamot, pepper, and amber notes. Pre-orders begin February 2, 2026.
Kurasu LLC announces the release of the new Varia VS4 Grinder, featuring innovative Electrodynamic Flow design and quick-connect bayonet system for improved usability.
VIS releases a special collaboration collection with OUTDOOR PRODUCTS featuring three stylish bags designed for women's daily life, combining casual functionality with refined femininity.
The mobile puzzle game based on the popular TV anime Alya Sometimes Hides Her Feelings in Russian introduces special gacha featuring Masha and Sayaka in chocolate cafe staff outfits, plus a cumulative score ranking event starting February 3rd.
Hotel New Grand in Yokohama releases a limited-edition package of their beloved Original Blend Tea featuring Garden Bear, the official mascot of Garden Necklace Yokohama 2026. The tea, known for its sweet champagne and cherry fragrance, is available starting March 19, 2026.
GROOVE X opens a limited-time LOVOT pop-up store at Nihonbashi Mitsukoshi Main Store from February 4 to 17, featuring a collaboration with specialty coffee roastery BelleVille.
Maruyama Coffee introduces a new spring limited coffee blend featuring gentle flavor and cherry blossom-themed packaging. Available nationwide from February 2, 2026.
Ginbis launches a special Cat Day edition of their beloved animal-shaped biscuits with a delightful cafe latte flavor twist, available at convenience stores nationwide from February 9th.
The popular puzzle game SUMI SUMI Matching Puzzle marks its 8th anniversary with exclusive events, featuring the highest-scoring characters in series history and fan-voted new character campaigns.
Samantha Thavasa launches a new collaboration collection featuring bags and charms inspired by the world of the upcoming film Wicked For Good, opening March 6th. The collection captures the essence of Elphaba and Glinda with dress-inspired colors and character motifs.
Wpc. Patterns, a lifestyle brand born from umbrella brand Wpc., announces its 2026 spring/summer collection featuring actress and artist Non as the visual model.
Buttery, a patisserie located just a 6-minute walk from Nagoya Station, is releasing the Buttery Flower Cookie Tin starting February 1st, available both in-store and online in limited quantities. Additionally, limited-edition White Chocolate Canelés (Milk & White) will be exclusively available at the main store.
Luxury bath salt brand Chapon introduces Valentine's Day gift collections, featuring 2-piece and 4-piece sets with fragrance expert-blended aromas, available through February 14th.
Francais Omotesando Main Store launches the new Panier Caramel Nuts, a handcrafted pastry featuring caramel cream with Piedmont hazelnuts. Available weekdays only for a limited time starting February 2, 2026.
The popular anko butter yaki from fermented butter specialty shop HANERU has transformed into an adorable rabbit shape and goes on sale at the Kichijoji main store starting February 5, 2026.
Infold Games has released the Ver2.2 "Chromatic Beings Everbright" major update for the open-world RPG Infinity Nikki on January 30. The hidden wonder realm of Linlang is now open for the first time, featuring new ☆5 set outfits and content themed around "Mahjong" and "Hot Pot."
Sake brewery regeneration venture Naorai has released a new line of their innovative distilled sake "JOCHU" at 35% ABV. The JOCHU White 35 offers a lighter, more approachable taste while maintaining the rich umami of the original, now available in a new 700ml bottle at ¥6,500.
The specialty canelé shop in Tokyo's Kuramae district has launched a new product exclusively at their main location, featuring a different baking method and fermented butter coating for a unique texture and flavor.
Louis Vuitton presents a carefully curated men's gift selection perfect for Valentine's Day, featuring bags, wallets, accessories, jewelry, and fragrances.
Mary Quant Cosmetics unveils spring-inspired limited edition Eye Opener duo eyeshadows in 4 shades and a new Attractive Eyeliner in 3 colors, launching February 6, 2026.
Hagoromofoods introduces "Sharito! Dessert," a versatile fruit jelly that can be enjoyed frozen as ice or chilled as jelly. With 40% real fruit content in apple and white peach flavors, this innovative dessert offers flexible enjoyment and convenient storage.
toroa, the premium sweets brand crowned as the overall No.1 winner at the Best Mail-Order Grand Prize 2022, has released a bite-sized set featuring both their signature cheesecake and gateau chocolat.
Starting February 2, 2026, UNI COFFEE ROASTERY will introduce a refreshed grand menu across all 16 locations, featuring new items like Clam Chowder and Rich Cheddar Cheese Hot Dog, along with expanded morning sets and decaf coffee options.
Yellow Co., Ltd. announces the release of adorable cat marker charms with swaying tails at capsule toy specialty stores nationwide from early February 2026.
Anna Sui unveils a romantic limited-edition necklace collection featuring crescent moons, butterflies, and cut glass accents. Available in reversible gold and black designs from January 30, 2026.
Starting February 1, 2026, Saryo Kamon no Ko, a Japanese-style crepe specialty shop in Asakusa, will offer a Valentine's Day seasonal crepe featuring rich chocolate and griotte cherry with Kakegawa hojicha.
BOARD LLC has launched a collection of five perfumes inspired by characters from the TV anime Blue Miburo, featuring Chirinu Nio, Saito Hajime, Tanaka Taro, Hijikata Toshizo, and Okita Souji.
Content Seed Co., Ltd. has started post-event online sales for merchandise from the BOYS be MAID! Kougi Academy Maid Boy Club Activity Report event held at TFT Hall 500, available through the official online store.
BROS by WACOAL MEN marks its 35th anniversary with a special collaboration featuring popular illustrator Chocomoo on the new Hanakotoba Pants collection, available from January 29, 2026.
Good Smile Company releases Nendoroid Doll figures of Tomoyo Daidouji and Sakura Kinomoto from Cardcaptor Sakura Clear Card, both wearing their Tomoeda Junior High School uniforms, available for pre-order through major hobby retailer AmiAmi.
Côtecour, Japan's first brownie specialty shop, has released a limited-edition Berry Brownie Assortment. This new collection features Tokyo Brownie, Earl Grey Brownie, and the seasonal Berry Brownie.
Girls Creation - Shojo Geijutsu Kitan - welcomes new artist Pierre-Auguste Renoir with a free ★3 style for all players, plus the limited-time Unhappy Painter event running until February 12th, 2026.
HONEY∞PARADE GAMES announced the second collaboration between Dolphin Wave and Atelier Ryza Ever Darkness & the Secret Hideout, launching on January 30th with new gacha featuring Claudia, scenario events, tournaments, and login bonuses.
MD Holdings introduces a nutritious fish snack packed with domestic iriko powder, making it easy to get calcium in your daily diet. Launching March 2, 2026.
Freada's spring collection features a collaboration with Thai embroidery collective WINWINWIN and unique remade pieces using vintage materials like French tablecloths and European cotton bags.
FREAK'S STORE has launched three exclusive Coleman bag models from the Walker series, featuring 33L and 15L backpacks plus a square shoulder bag perfect for outdoor adventures and urban use.
Starting January 30th (Friday), a new collaboration between Fruit of the Loom and FREAK'S STORE launches. The first collection features 19 exclusive styles, including the brand's first-ever shirt series alongside classic loungewear with the signature colorful designs Fruit of the Loom is known for.
Hot Toys Japan has unveiled three 1/6 scale collectible figures from Netflix's global phenomenon KPop Demon Hunters, featuring HUNTR/X members Lumi, Mira, and Zoe. These high-end figures boast 28 points of articulation and are now available for pre-order.
DMM GAMES' KAMIHIME PROJECT welcomes Byatis and Shamash in stunning new costumes. The update also includes refreshed Premium Pass benefits featuring exclusive skins and memorial illustrations.
Keio Artman stores along the Keio Line are selling exclusive Keio Line-themed sweets gift sets featuring the beloved mascot characters Keita-kun, Shingo-kun, and the newly debuted Niko-chan from the 2000 series trains.
Shodoshima Healthy Land Co., Ltd., a company engaged in olive cultivation, research and development, manufacturing, and sales on Shodoshima Island in Kagawa Prefecture, has launched a new olive oil made with domestic lemons.
Footwear brand LOOK n FEEL debuts with UNION TRAINER, a dial-up sneaker combining British trainer aesthetics with 6 features for year-round wear. Pre-orders available on Makuake from February 1, 2026, with up to 35% off.
Manhattan Portage introduces a special collaboration collection featuring Sanrio's beloved character Kuromi, combining the character's dark charm with signature bag designs in a sweet-and-spicy style balance.
Maruyama Coffee releases a special blend featuring a horse motif, the zodiac symbol for 2026, celebrating wishes for vitality and growth.
NAGAE+, a lifestyle brand offering comfortable moments through its products, has released a/sym, a compact brass flower vase that transforms between symmetrical and asymmetrical expressions.
Character-inspired perfumes from the romantic comedy manga Nagasarete Airanto are now available for pre-order, featuring fragrances for Ikuto, Suzu, Machi, and Ayane.
THE LAB NAGOYA, the gateau chocolat specialty store that opened in SAKUMACHI Shopping Street in July 2024, is releasing new single-size products after a year and a half in business. Following customer requests for smaller sizes, the highly sought-after Nagoya souvenir expands its lineup.
Ladies' fashion brand NOELA releases its Spring 2026 collection catalog featuring elegant feminine styles with marine-inspired details and soft neutral tones.
A new PABLO mini Opera cheese tart launches on February 1st, 2026, at PABLO's Shinsaibashi flagship store. This elegant cheese tart combines smooth cream, bittersweet chocolate coating, and freeze-dried strawberries for a refined adult flavor.
Belgian chocolatier Pierre Marcolini introduces spring-themed cafe menu featuring luxurious strawberry parfaits and waffles infused with champagne, available at select locations from February 1 to April 30, 2025.
On January 29, 2026, a new standard color Titanium was added to RIMOWA's popular Classic Suitcase Collection.
ROYCE' Confect is currently selling limited Valentine's Day chocolates with special feature pages on their official online shop. Discover new sweets, Nama Chocolate flavor charts, and Farm to Bar selections perfect for Valentine's gifting.
Hobby Search has started taking pre-orders for Snail Shell's new RPG-09 Pot Mimic, a 1/12 scale action figure with a unique magnetic eye-movement gimmick, scheduled for release in September 2026.
From February 13 to March 12, 2026, SHIBUYA TSUTAYA 6F IP Bookstore will host a limited-time POP UP SHOP for the singer group Seijin Dansei 3ningumi, featuring exclusive Neo China-themed merchandise and in-store announcements.
New plushpal merchandise from the popular BL comic "Sex Drop" by Shikke-sensei is now available for pre-order. The plushies feature Shizu and Tomo in adorable palm-sized form.
Shake Shack introduces the new Chicken Caesar Burger featuring house-made Caesar sauce, along with Caesar Parmesan Fries and Bites, available at all 18 locations from February 4 to late March 2026.
Kose Cosmeport releases limited edition SUNCUT sunscreen featuring Cinnamoroll, Pompompurin, Kuromi, Hello Kitty, and Pochacco designs. Five product types available at mass retailers and drugstores nationwide.
Takeuchi Seiyaku's THE PROTEIN announces a Valentine's campaign featuring their Too Sweet Chocolate Flavor protein, along with easy arrangement recipes from popular social media recipe creators.
Premium sweets brand toroa introduces special birthday edition sets featuring their award-winning Toro Nama Cheesecake and rich Toro Nama Gateau Chocolat, now available with celebratory sleeves at their official online shop.
Anniversary cake pre-order site now accepting reservations for special Hinamatsuri-themed cakes. Limited-time strawberry shortcake and milk chocolate cake with festive designs available until February 26, 2026.
Harapecolab introduces Tsuki no Kobutsu Okashi, a unique confectionery set featuring stone-like chocolates and hand-cut kohakuto (amber sugar candy) inspired by lunar minerals. Available for limited time starting January 30, 2026.
Preorder the limited-edition dakimakura pillow covers featuring new yukata illustrations from the anime "You Can't Be In a Rom-Com with Your Childhood Friends!" Available from January 30 to February 25, 2026.
![Umamusume: Pretty Derby Mihono Bourbon [CODE: Glacage] Ver. 1/7 Scale Figure Now Available](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/df9286f5-3884-42a9-a1c8-5c7490c28065.jpeg)
Amiami announces the pre-order for a new 1/7 scale figure of Mihono Bourbon from Umamusume: Pretty Derby, wearing her Valentine's outfit CODE: Glacage. Release scheduled for September 2026.
Starting February 1, 2026, Andersen Group bakeries across Japan will release Fastelavnsbolle, a traditional Danish pastry enjoyed during Fastelavn, the spring-welcoming festival. The lineup includes a modern version from Andersen Denmark that won top honors in 2023.
ASICS Japan releases the PRESTIGE NEO tennis shoe series featuring superior fit and durability to support quick movements on the court. Available in four models for all-court and omni/clay court surfaces starting February 5th.
Belkin introduces a versatile magnetic charger that transforms from pad to stand mode, offering 25W Qi2 fast charging for iPhone and Apple Watch with innovative cooling technology.
Burger King® releases two new winter burgers in the popular Big Mouth series, combining flame-grilled 100% beef patties with rich white cheese sauce and Gouda cheese. Available from January 30, 2026.
Caffe Veloce announces the release of five new black cat eco bags on February 5th, celebrating Cat Day on February 22nd. Each bag features unique designs with four different pattern options per bag.
arma bianca's online store AMNIBUS begins taking pre-orders for 10 types of Case Closed merchandise, including the Trading Ani-Art 10th Series, featuring characters like Conan Edogawa, Ai Haibara, Ran Mouri, and more.
A new insulated cooking pot that uses cork's natural heat retention to continue cooking after turning off the heat is now available, offering hands-free simmering with reduced energy costs.
Hanafukudo Corporation announces the launch of the Hakata Makkana Ichigo Velvet Brownie, a new product from their Amaou strawberry sweets brand, available from February 1, 2026.
Yamagata Eijudo, Okayama's specialty kibidango maker, releases a seasonal Hinamatsuri-themed premium package featuring traditional kibidango and origami hina dolls. Available from February 5, 2026.
From February 9 to April 12, 2026, Hotel Vischio Osaka offers a special package featuring access to the newly opened Umekita Onsen Ren Wellbeing Park wellness facility, perfect for a spring relaxation getaway in Osaka.
Calbee's Jagabee brand teams up with bonito flakes specialist Ninben to launch a new umami-rich salt flavor featuring authentic hon-kare katsuobushi powder, available at convenience stores nationwide from February 9, 2026.
To celebrate the 100th anniversary of Tokyo Metropolitan Art Museum, exclusive Lisa Larson merchandise inspired by the Swedish painting exhibition goes on sale at Ueno Park.
CAPCOM Store announces new Palico merchandise from Monster Hunter Wilds to celebrate Cat Day on February 22nd, featuring mascots, tote bags, stickers, and more.
Tokyo's popular baumkuchen specialty shop Nenrinya is opening a limited-time pop-up at Morioka Station Building Fezan from February 1 to 14, 2026, featuring Valentine's exclusives and winter specialties.
The fifth installment of the popular PukaPuka Series features adorable baby otter figures that float on water. These realistic capsule toys are available at vending machines across Japan starting mid-January 2026.
Santa Maria Novella introduces a luxurious mini candle box set featuring three signature fragrances, available at Isetan Shinjuku from February 7 and nationwide from February 13, 2026.
Tante Annie introduces Souffle Kaas, a new light and fluffy cheesecake featuring French cheese and Gouda cheese powder. Available from February 1, 2026, at Huis Ten Bosch and Nagasaki Station locations.
The convenience store print service for TV anime The Holy Grail of Eris expands its lineup with new bromides and stickers featuring characters Enrique and Cecilia, bringing the total to 6 characters.
The luxury chocolate brand THE TAILOR has released its popular seasonal chocolate sandwich "The Chocolat Couture Pistachio & Raspberry" for a limited time, featuring a harmonious blend of rich pistachio flavor and refreshing raspberry acidity.
TISSOT announces new models in the PRC 100 Solar collection, featuring innovative solar technology and striking new color options including yellow gold PVD combinations and ice blue dials.
Arma Bianca has launched pre-orders for 11 types of To Be Hero X merchandise on their online store AMNIBUS, featuring trading badges, acrylic tiles, illustration cards, and desk mats.
The Tokyo Station exclusive Legendary Curry Bread has been renewed with improved chewy dough and deeper curry flavor, surpassing 300,000 units sold since its revival.
Yokohama Vanilla, a gift sweets brand from Yokohama, has announced the launch of its second gift product, the Salt Vanilla Creamy Sable, at EXPASA Ebina and Yokohama Red Brick Warehouse.
Suntory launches a renewed version of Akadama Punch Can with enhanced flavor and retro-modern packaging design starting April 7, 2026.
Rainmakers Co., Ltd. launches anummy, a new damage hair care brand designed to help you grow beautiful, resilient hair through daily care.
Azumino Tea Kochouan begins pre-sale of their winter specialty, Matcha Terrine, featuring premium Uji matcha in a rich, smooth dessert featured in anan magazine's chocolate special.
Suntory introduces two new bottled coffee drinks designed for modern lifestyles. The BOSS STAND ICED BLACK and ICED LATTE feature smooth, less bitter flavors while maintaining coffee satisfaction, launching February 3rd.
A special collaboration between the popular detective manga Case Closed and Hobonichi Techo brings planners and stationery featuring over 300 original illustrations. The Hobonichi Techo 2026 spring collection launches February 1st, 2026.
THANKYOUMART launches its first collaboration with the hit anime Cells at Work!, featuring 16 items of character merchandise all priced at ¥390 (tax incl. ¥429). Pre-orders begin January 28th online, with in-store sales starting late February 2026.
Kamakura-based chocolate brand CHOCOLATE BANK introduces two limited-edition ice cream flavors at Seven-Eleven stores nationwide starting February 3rd. The lineup features a waffle cone with cacao fruit and a luxurious chocolate banana parfait.
Demel, the renowned Viennese confectionery established in 1786, launches its Valentine 2026 collection featuring elegant chocolates and traditional sweets with a theme of "Elegance Played by Tradition."
Dinto, a popular Korean cosmetics brand, releases four new shades of its hit long-selling Blur-Glowy Lip Tint at variety stores across Japan starting February 3, 2026.
From February 2 to 15, 2026, Domino's Pizza is offering a free dessert with orders over ¥4,000. Choose from Fondant Chocolate, Custard Pie, or Rich Chocolate Shake to complete your Valentine's Day celebration.
To commemorate the 15th anniversary of DREAM C CLUB ZERO, new merchandise featuring host girls from the DREAM C CLUB series is being released by Nijigen Cospa, including acrylic keychains and pass cases.
Earth Pharmaceutical launches adorable mosquito repellent collaborations featuring Sanrio's popular characters Cinnamoroll and Kuromi, combining effective protection with cute design.
Fran's Chocolates introduces the 2026 WHITE DAY COLLECTION, featuring new Chewey Cookies and a curated selection of baked goods perfect for gifting. Sales begin in March 2026.
Fukuoka-born donut and bake shop ON SUGAR is bringing its signature fluffy malasada donuts, exclusive cookie boxes, and original character goods to GINZA SIX for a limited-time pop-up shop running February 4 to March 2, 2026.
Wear it to cheer, flip it to eat. The Carp Udon Helmet brings a whole new meaning to fan gear, combining stadium spirit with dining creativity in an unprecedented dual-purpose design.
HOCUS POCUS unveils a collection of seasonal donuts in red, pink, and white, capturing the transition from winter to spring with flavors ranging from rich chocolate to delicate florals.
Morinaga & Co. introduces two new souvenir Hi-Chew flavors featuring Hokkaido yogurt and Yubari melon at New Chitose Airport, designed to capture travelers' memories of the region's vast landscapes.
Imabari Kinsei introduces Chocolat Luxe, a luxurious towel series featuring cacao-dyed organic cotton. Available from late January 2026, the collection includes handkerchief towels, face towels, bath towels, bath ponchos, bibs, and belt covers presented in elegant gift boxes.
Innisfree is releasing a limited edition Cherry Blossom version of their popular No-Sebum Mineral Powder, featuring pink-tinted powder with twinkle pearls and a delicate floral scent, available from February 1st.
Keio Inc. has released an original 4-cut photo holder that lets you store and carry your favorite photo booth prints in style, perfect for fan activities and events.
Morinaga Milk Industry releases a limited-edition Lipton beverage featuring the elegant aroma of honey and the deep, rich taste of milk in a royal milk tea format.
LOGOS, a popular Japanese outdoor brand, has released three new colors (green, pink, beige) of its Vacuum Hot & Cold Pet Bottle Cylinder, featuring full vacuum insulation technology that keeps drinks cold or hot for extended periods. The bottle holder accommodates sizes from 370ml to 670ml and works with canned beverages.
Louis Vuitton unveils a vibrant selection of wallets and leather goods to bring colorful joy to everyday life in 2026, featuring special anniversary items celebrating 130 years of the iconic Monogram canvas.
The popular dress-up game Love Nikki-Dress Up Queen!, which has surpassed 100 million downloads worldwide, will host a collaboration event with illustrator Aki Akane starting January 27th. Exclusive collaboration set outfits White Moon Skeleton and Black Night Source will be available.
MD Holdings introduces Tai no Aburi-yaki, a premium seafood snack combining three varieties of sea bream with a sweet, savory glaze and aromatic charred finish. The product launches nationwide on March 2, 2026.
New 2026 designs featuring Little My's composed face arrive as part of the annual March 1st Little My Fair. Products include mugs, cushions, bags, and various lifestyle items.
Morozoff Confectionery is releasing limited-edition chocolate sweets perfect for Valentine's Day. From rich chocolate pudding to elegant cakes, these treats are ideal for treating yourself or gifting to someone special.
Triton Foods introduces a new flavor to its popular Mugen Nori Series, featuring premium Seto Inland Sea seaweed seasoned with luxurious nodoguro (blackthroat seaperch) dashi salt. The series has now surpassed 3.6 million units in cumulative sales.
New Era, the global sports and lifestyle brand, releases its debut collaboration collection featuring three beloved candy brands—Mentos, Chupa Chups, and Frisk—on February 5 at New Era stores and the official online store.
Nalkonal LLC has officially launched the smartphone game Nintama Rantaro: Futtobi Puzzle! no Dan Again! on January 28, 2026, featuring an action puzzle adventure with mini versions of beloved characters.
Faith Inc. has begun accepting pre-orders on Rakuten Market for a limited edition metal keychain featuring the iconic Nissan Skyline GT-R (BNR34), with only 5,000 units being produced.
Connect with regional nature through eating. NOYAMA Inc.'s new Chikyu Gibier features Yezo sika deer from Mukawa, Hokkaido in beautifully illustrated cans, available on Makuake from January 27, 2026.
Nuvielle Co., Ltd. has launched "NUVIELLE," a luxury towel brand from Japan that pursues quality that quietly complements daily life, on January 28, 2026 (Wednesday), with sales starting on the same day through the official e-commerce site.
The Obungu to Issho POP UP SHOP opens at Shinjuku Market Space on February 19, 2026. New merchandise featuring pastel pop versions of the characters, including mascot keychains, will be available.
Patina Osaka releases its second collaboration with world-renowned artist VERDY on January 31, 2026, featuring sweatshirts and socks at the hotel's first-floor retail shop.
From February 4, 2026, Pâtisserie PROUST debuts at Salon du Chocolat 2026 at Marui Imai Sapporo Main Store. Exclusive limited edition products supervised by PATISSIER eS KOYAMA will be available.
récolte has announced the launch of the Automatic Cooking Pot Large, capable of making up to 800ml of soup, starting March 10, 2026 (pre-orders begin February 17).
Seven-Eleven Japan introduces a delightful Valentine's lineup featuring Japanese and Western sweets themed around blissful texture chocolate, including collaborations with popular confectionery brands.
Kujukushima Senbei, a beloved Nagasaki confection since 1951, releases its spring edition featuring hand-glazed cherry blossom designs. Available February 1st at select stores across Nagasaki.
Techcronoss, a cross-heroine RPG where four time periods intersect, has added new characters Lily and Koharu to its pre-registration gacha. A My House screenshot campaign is also underway with original playmats up for grabs.
Teddy Bear Time, a weight bear specialty store, marks its 24th anniversary and surpasses 110,000 units in total sales, representing cherished moments of family bonds and gratitude.
Tescom Electric Co., Ltd. announces the February 2026 launch of the Protect Ion Hair Dryer TD361A, featuring powerful airflow and ion technology for quick drying and beautiful hair.
Japanese lifestyle brand Wamonoya Kaya collaborates with contemporary ukiyo-e painter Suzuki Hyottoko on a unique collection featuring household appliances and everyday motifs in traditional ukiyo-e style. The 12-item lineup includes aloha shirts, reversible jackets, and traditional Japanese goods, bringing humor and color to modern living.
German glass storage container brand WECK has teamed up with Italian chocolate brand Caffarel to launch a special collaboration collection. The items are now available for pre-order on the marcs STORE official e-commerce site, featuring classic European brands perfect for Valentine's gifts.
To celebrate the March 6, 2026 Japanese release of Wicked: For Good, 20 official design T-shirts are now available on Amazon Merch on Demand, featuring character portraits and playful designs.
Tansu no Gen releases a new office chair combining high-end functionality with sophisticated interior design. The WindeX OFFICE CHAIR features 4D armrests, elastomer-infused mesh, and an elegant one-tone design available in three colors.
Yamazaki Jitsugyo has launched a series of new home products, including microwave-safe cooking trays with connectable design, discreet pest control covers, and elegant key and jewelry trays.
513BAKERY, operating 15 stores across Mie, Aichi, Tokyo, and Hokkaido, launches a Chocolate Fair in February 2026. The fair features 9 chocolate-filled products including a chocolate version of the popular mille-feuille bread, chocolate cream melon bread, and pistachio chocolate Pan Suisse.
Oyatsu Company launches a new limited-edition Baby Star Ramen snack featuring spicy black pepper flavor, combining crispy noodles with savory peanuts for the perfect beer pairing
Korean-style twisted doughnut brand Bontemps introduces two new premium drinks featuring rich chocolate and sweet-and-sour strawberry flavors at all locations starting February 1st.
Starting January 27, 2026, select Don Quijote, Apita, and Piago stores are releasing a special puff snack featuring original clear cards from the anime Dark Moon: The Blood Altar, with 16 different designs including rare holographic cards.
GREY, Japan's first Earl Grey specialty shop, brings four popular soft serve ice cream flavors, Tea's Nama Chocolate, fragrant tea gelato, and lamingtons to Tobu Ikebukuro's Chocolat Marché from January 28 to February 14, 2026.
Kimuraya Sohonten introduces "Nekochan" (Little Cat), a chocolate cream-filled cat bread perfect for Cat Day on February 22nd, and "Shushu Yakushima Tankan," a seasonal anpan featuring tangy-sweet citrus from Yakushima Island. Both products are available from February 1st at directly-operated stores across the Tokyo metropolitan area.
![New Release! Looks Like a Mandarin, Tastes Like Chocolate - "Mikan Chocola-zome" [Winter Limited] - Kuzefuku's Japanese-Style Chocolate for a Distinctive Valentine's Gift](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/d8d332af-f347-4554-8214-890519758626.jpeg)
Kuzefuku Shoten introduces a new winter-limited confection, "Mikan Chocola-zome," featuring freeze-dried Satsuma mandarins infused with white chocolate. This unique sweet offers a surprising contrast between its citrus appearance and rich chocolate flavor.
Sacri, a bakery pre-order service, celebrates its 5th anniversary with Oyasumi Bakery - limited-edition huggable bread pillows inspired by signature items from top bakeries across Japan.
E-Come Group has released the MLB PIGMENT TOTE BAG SERIES featuring vintage-look bags with bold team logos. The collection includes popular teams like the New York Yankees and Los Angeles Dodgers, available nationwide for ¥3,090.
All Hearts Company's Nekoneko brand launches adorable new hachiware-patterned cat-shaped scones in cocoa and strawberry flavors starting February 2, 2026, available at Ministop stores nationwide and Nekoneko locations.
Starting January 30, 2026, special collaboration merchandise featuring Princess Connect! Re:Dive will be available online and at 10 major Village Vanguard stores across Japan, including new character designs.
Contents Seed releases new merchandise from the popular PALE TONE series featuring characters from the TV anime REBORN!, including glitter badges, hologram badges, acrylic stands, and more.
Sapporo Breweries launches Sapporo Sakura Beer, a limited-edition brew inspired by a historic brand from 1913, blending savory richness with a crisp finish.
The New York-style restaurant Sarabeth's at Lumine Shinjuku introduces a gorgeous limited-time pancake topped with fresh strawberries and homemade strawberry sauce from February 1 to 28, 2026.
From February 1 to March 31, 2026, Seaside Hotel Maiko Villa Kobe will sell the seasonal French pastry "Chausson Pomme Chocolat," perfect for Valentine's Day and White Day gifting.
Starbucks Japan launches a luxurious affogato-inspired Frappuccino® featuring rich chocolate and espresso flavors, available from January 28, 2026. The drink includes a waffle cookie for dipping and offers a premium Valentine's experience.
Toshi Yoroizuka releases a new nama chocolate that beautifully combines rich Earl Grey and Darjeeling tea with milk chocolate. The Chocolat Royal Milk Tea is now available at department stores, Toshi Yoroizuka shops, and online.
A special bunko anthology collecting the thrilling first chapters of Ishinomori Shotaro's iconic transformation hero manga, including Kamen Rider, Gorenger, and more, is now available to celebrate the 55th anniversary of Kamen Rider's birth.
New character goods for the classic shooting game series TriggerHeart Exelica are coming in May 2026. The collection includes desk mats, cushion covers, die-cut stickers, and trading can badges.
Yamamotoyama releases an ultra-premium gyokuro tea made from rare hand-picked leaves from Uji Ogura, the birthplace of gyokuro. Limited to 800 pieces, this winter-aged tea recreates the passion of 1835 when gyokuro was first invented.
Established 130 years ago in Yokohama Chinatown, Edosei releases a limited-edition Valentine's Day set featuring three adorable pig-shaped buns with different fillings, including pork, shrimp chili, and chocolate cream.
A new limited-edition bath ball featuring Mickey and Pluto in Children's Day designs debuts at Akachan Honpo stores nationwide starting January 30, 2026.
Allbirds, the sustainable footwear brand from San Francisco, is bringing its natural material-based shoes to Hyogo and Okinawa with pop-up stores at OSHMAN'S locations. These pop-up shops mark the brand's first appearances in both prefectures.
This is CHIFFON CAKE. brings back the popular Choco Mint Chiffon cake in limited quantities starting January 26, 2026, just in time for Chocolate Mint Day on February 19.
AMNIBUS, an online store selling original anime and manga merchandise, has started accepting orders for six new Racing Miku 2025 Ver. products from the Hatsune Miku GT Project, including full graphic T-shirts and other items from the Ani-Art Series 2nd collection.
RAIN JUNGOLD releases a K24 pure gold zodiac charm "Leaping Horse" (approx. 1g). A finger-sized amulet symbolizing momentum, leap, and rising fortune for the Year of the Horse. Available now with pre-orders accepted.
Global cutlery manufacturer KAI Corporation releases a new multi-function silicone storage bag featuring a wide opening design. Made from 100% platinum silicone, it can be used for food prep, cooking, and storage across all temperature ranges.
Two seasonal variations of Kewpie's best-selling Roasted Sesame Dressing return in February 2026 - Yakumi Ponzu and Spicy Chili Oil flavors designed for versatile use beyond salads.
LOVOT, the family-type robot, is appearing at six ISETAN MiRROR Make & Cosmetics stores across Japan. Customers who spend ¥3,300 or more can receive special stickers featuring unique designs at each location.
Japanese botanical lifestyle brand MARKS&WEB releases its annual limited edition Yuzu/Iyokan body and hand care series on January 29, featuring citrus essential oils from Tokushima's Sanagochi Village.
Mizkan launches "Chilled Ramen Soup - Yuzu Scented Chicken Salt Broth" on March 11, 2026, featuring refreshing yuzu aroma and rich chicken broth flavor perfect for hot summer days.
A limited-time official shop for the theatrical release of Mobile Suit Gundam - Hathaway's Flash - The Witch of Circe opens in Shibuya on January 30, 2026, featuring exclusive merchandise, mini-games, and original character illustrations.
Sync Innovation Co., Ltd. has begun pre-orders for merchandise from New Gintama The Movie: Yoshiwara in Flames, featuring the popular mochocho design series with adorable running character illustrations.
UHA Taste Sugar Co., Ltd. has released "Ninja Meshi Musou Energy Drink" containing KOBELCO's proprietary Gold Euglena ingredient. The third installment in the popular hard-textured gummy series is now available at convenience stores nationwide starting January 26, 2026.
Mary Chocolate Co., Ltd. and the Ota Tourism Association have launched "Plain Cocoa (Hanepyon)," a collaboration product featuring Ota Ward's official PR character Hanepyon and the popular Sweets Time chocolate series. On sale from January 26, 2026.
Iwatani Corporation launches a new premium hand soap featuring 100% natural essential oils, plant-based cleansing ingredients, and rich moisturizing components for a luxurious hand-washing experience.
SEGA announces the release of 12th anniversary merchandise for Puyo Puyo!! Quest, featuring characters from the popularity poll. Pre-orders open today.
To commemorate the 25th anniversary of Plasmacluster technology, Sharp has launched limited edition models of the Smoome hair brush featuring beloved Sanrio characters including Hello Kitty, Cinnamoroll, and Kuromi.
Plecia Co., Ltd. launches a sweet potato fermented plant-based yogurt made from Hokkaido sweet potato paste at AEON stores nationwide starting January 28, 2026.
The Blanket Cats (Asahi Bunko) by Kiyoshi Shigematsu is now being sold at bookstores across Japan with a special US edition cover design.
Tirol Choco Corporation launches a new premium chocolate recreating the rich flavor of Vienna's traditional Sachertorte cake, featuring apricot sauce and brandy notes. Available from February 2, 2026.
WAVE's POP UP PARADE BEACH QUEENS series introduces Rikka Takarada from Gridman Universe in an exclusive swimsuit design by Curtain Damashii. The L size figure is scheduled for release in June 2026.
Koikeya's popular "The Kunshio" series introduces a winter-exclusive flavor smoked with apple wood chips, available in limited quantities through the Koikeya Online Shop starting January 22, 2026.
Original Mind releases the GOIGOI2, an upgraded desktop manual punch press that enables sheet metal punching without pilot holes. The tool features improved stability and ergonomics for effortless metalworking.
WE ART DOING's X-ray FeiFei illustration by FKEY finished figure is now available for pre-order at AmiAmi. The figure features a magnetic base and UV-reactive skeletal details.
Starting January 20th, 7-Eleven stores nationwide are rolling out a comprehensive sweets lineup renewal featuring fresh packaging designs and new products under the "Shiawase Shokkan" (Happy Texture) concept, including Valentine's Day chocolate treats.
Akagi Nyugyo relaunches the popular Milcrea Tenku no Matcha bar ice cream with increased matcha content for an even richer flavor combination.
A new type of houseplant, the floating algae "FUYUSO," debuts at the plant specialty store MIDORI DOUMEI in Shibuya starting January 22, 2026.
Major hobby retailer AmiAmi is now accepting pre-orders for both deluxe and standard editions of the Azur Lane Franklin 1/6 scale figure in her Nurse Heart-Throbbing Medical Chart Ver.
BABY THREE plush mascots with distinctive big eyes are now available in Japan. These blind box collectibles feature unique expressions and paint details, making each one truly one-of-a-kind.
BAKE INC.'s sweets web media CAKE.TOKYO unveils the second edition of their Hitokuchi no Fukei project, bringing regional flavors to life with Izumo Matcha Tigré made from 100-year-old tea garden's premium green tea.
Asanoya unveils a new brand concept focusing on natural ingredients and premium quality, alongside a refreshed logo and relaunched versions of their iconic Karuizawa Raisin bread and house-made sourdough campagne.
The popular Peaceful Macaron collaboration between patisserie BOUL'MICH and food artist Izumi Kamoshida enters its second year with new seasonal flower designs symbolizing peace and gratitude.
EKAL, a brand connecting daily life with nature through lakeside living, is re-releasing the popular collaboration bag with CARIBOU Mountaineering in new 2026 SS colors.
British footwear brand Dr. Martens introduces two new collections for the 2026 Spring/Summer season, featuring distinctive white contrast stitching and premium leather designs.
FamilyMart's popular Convenience Wear line welcomes a new beige color option for its best-selling zip-up jacket and jogger pants. A 50% off clearance sale runs from February 3 to 28, 2026.
Lifestyle brand Afternoon Tea LIVING launches a special collaboration with Flora Notis JILL STUART, featuring a new Cherry Blossom & Afternoon Tea Blend fragrance collection available from February 20, 2026.
Fukusuke Corporation will release a new line of socks featuring the beloved Koala's March chocolate snack character. The collection includes five styles across men's, women's, and genderless sizes, available from late January 2026 at department stores and the official online store.
Danish fashion brand Ganni unveils its second collaboration with The Walt Disney Company, showcasing a 16-piece capsule collection starring Daisy Duck alongside a limited-edition fanzine, launching globally from January 19, 2026, and in Japan from February 6, 2026.
The popular collaboration cake between Ginza Cozy Corner and Lotte returns from January 30th with an enhanced recipe featuring fresh berries on top.
Goto Tsubaki Distillery releases the limited edition "GOTOGIN the cacao," a craft gin expressing the deliciousness of chocolate, available from February 6, 2026.
Bandai Namco Experience releases new Personal Pub Mirror collectibles featuring Fuka Asano and Kate from The Idolmaster Cinderella Girls, available for pre-order starting January 22nd with delivery in April 2026.
KURAND Co., Ltd. begins sales of "Serious Domestic Orangecello," a Japanese take on the traditional Italian liqueur made entirely with domestic ingredients
JIMOTEIN, a social good protein brand focused on regional revitalization, has released a new beet protein flavor made with 100% plant-based soy protein. Each bag contains a generous 1.2kg of domestically grown beets from Asagiri Town, Kumamoto Prefecture.
Art merchandise manufacturer KenElephant reveals its latest lineup of collectible capsule toys, featuring popular artists and beloved characters, set to launch at retailers and online stores in May 2026.
Kirin Beverage introduces "Kirin Delicious Immune Care Ceramide Plus," a functional food combining plasma lactic acid bacteria for immune support with rice-derived glucosylceramide for enhanced skin barrier function, launching March 3rd nationwide.
Kirin Beverage introduces two new functional beverages featuring Plasma Lactic Acid bacteria, offering refreshing hydration with immune support and essential vitamins.
A new brunch congee set launches at Kobe Kochuten on February 1, 2026, featuring Chinese congee, dim sum, and desserts for a relaxing morning meal experience.
The European donut brand LA PANADERIA DOTS brings back its Valentine's limited brand DOTS FOR CHOCOLATE LOVERS with chocolate-flavored donuts and four exclusive limited flavors at department stores and commercial facilities across Japan from late January through the Valentine's season.
G.O.P Inc. has released District 13 Part 5 of the main story in the strategic RPG Last Origin, along with a new mermaid-inspired skin for the battle unit Emily.
Le Pain Kobe Kitano, operated by Hotel La Suite Kobe Harborland, is selling Valentine's gifts featuring premium bonbon chocolat made with three exquisite spirits and a limited-edition sablé assortment.
Harapecolab's popular birthstone-themed ice cake returns for February 2026. The limited-edition Birthstone Tart - February Amethyst features hand-carved agar candy resembling the purple gemstone, layered over ricotta cassata cream with pistachios, cashews, Belgian chocolate, and raspberry accents.
LOWRYS FARM releases a special collaboration collection featuring beloved character Chiikawa, offering 10 types of cute fashion items including pajama sets, sweatshirts, and fluffy setups perfect for relaxing at home.
Pistachio sweets specialty shop MAX PISTACHIO debuts new products including Pistachio Butter Sandwich and D-Choco Milk Chocolate, with limited-time pop-up stores at Futakotamagawa Rise and Tobu Department Store Ikebukuro.
Shokubunka Co., Ltd., which operates the gourmet e-commerce site "Umai-mon.com," has released "Okinawa Kokuto Butterstangen" from Mehl, a German bread and confectionery specialty shop in Hiroshima, in January 2026. This product is the second installment of the "Kokuto Project," which was launched to promote the deliciousness of pure brown sugar from Aguni Island, Okinawa Prefecture.
Hachette Collections Japan launches "Mofusand Cross-Stitch," a partwork series featuring the beloved character by illustrator Juno. Launching February 18, 2026.
Starting January 22nd, a limited-time collaboration store featuring adorable Mofusand characters surrounded by beautiful flowers opened on the 3rd floor of Shibuya Sakura Stage. New drawstring pouches and crystal keychains are now available, along with popular plushies.
Ken Elephant announces the release of big-size flocked figures from the popular mojojojo series in May 2026. Pre-orders are now open for this collector's edition featuring 6 adorable characters.
arma bianca launches pre-orders for an exclusive birthday set featuring new photos of Manaka from Negative Happy at their online merchandise store, AMNIBUS.
Nalkonal LLC announces the official service start date for the smartphone game Nintama Rantaro Futtobi Puzzle no Dan Again on January 28, 2026, with release commemoration campaigns.
Lifestyle brand one'sterrace is holding an in-store event featuring a large collection of OSAMU GOODS at locations across Japan from January 28 through March 1, 2026.
Animate releases a special collection featuring acrylic keychains, character hangers, hair accessories, and more to commemorate the anime's 20th anniversary. A commemorative fair with exclusive bromide gifts and an only shop event are also planned.
Starting January 28, AEON Fantasy's Kapuebo machines will feature exclusive Sanrio Characters puffy ribbon charms. The collection includes Hello Kitty, Cinnamoroll, Kuromi, My Melody, and Wish Me Mell in adorable aurora-colored designs.
A new pen case combining sheer PVC material with pastel sherbet colors is set to launch, offering both stylish design and practical storage with customizable charm attachment.
Snack Me has launched a rich matcha cookie featuring high-quality Kyoto-grown matcha. Available for a limited time through their online store until February 28, 2026.
COSPA releases limited-edition SNOW MIKU 2026 merchandise including the popular Tsumammare series, spoon & fork sets, and lidded mugs, available at the event in Hokkaido on February 7-8, 2026.
JR East Shoji is releasing an adorable new Suica Penguin mascot keychain with a cute pose holding its cheeks, featuring magnets in the hands for posing fun. Available starting January 23, 2026 at TRAINIART stores and online.
TOCCA Beauty is relaunching its beloved hand cream collection with an updated Cleopatra fragrance and two new scents, Colette and Lucia, bringing the total lineup to six luxurious options available from February 20th.
AMNIBUS online store has started accepting orders for VIRTUAL GIRL @ WORLD'S END merchandise, including trading acrylic cards, badges, bromides, canvas boards, acrylic stands, and posters.
X PLUS Co., Ltd. announces the launch of XMUSE, a new brand specializing in beautiful girl figures and plastic model kits, with a monitor campaign for their first product featuring Alice from GODDESS OF VICTORY NIKKE.
Starting January 23, AEON Retail will launch a full-scale rollout of approximately 900 lifestyle products, focusing on storage items, bedding, and more across about 280 stores nationwide and online.
A special collaboration between the popular anime The Angel Next Door Spoils Me Rotten Season 2 and Gokurakuyu/RAKU SPA hot spring facilities launches at RAKU SPA Station Fuchu, featuring exclusive merchandise, themed baths, collaboration menus, and more from February 5 to March 3, 2026.
The popular Barrier UV series from Aqua Savon introduces adorable Rilakkuma-themed sunscreen gel and spray, featuring the characters relaxing in the ocean. Available for pre-order from February 5, 2026.
Belle Maison and the PEANUTS FRIENDS CLUB unveil their second collection featuring six new storage items designed from fan feedback, including plush storage bags and display cabinets.
CELFORD launches its latest spring collection with actress and model Rinka Kumada, showcasing elegant designs that transform everyday moments into special occasions.
ELECOM will showcase a newly redesigned EGG MOUSE at the 19th LIFE×DESIGN exhibition at Tokyo Big Sight from February 4 to 6, 2026. The iconic mouse, originally launched in 1988, features customizable color covers for the first time.
IP FOUR Co., Ltd. is set to release the "Esther Bunny Neck Strap Collection" (¥400 per play, tax included, 5 types) as capsule toys at locations nationwide from late January 2026.
Garmin Japan announces the release of the tactix 8 AMOLED Cerakote, a new multisport GPS watch with Cerakote-coated titanium, tactical and aviation features, and military-grade durability, launching February 5, 2026.
Hatada Co., Ltd. partners with Ishizuchi Brewery to launch a luxurious adult dessert combining rice flour financier with Ishizuchi Junmai Ginjo sake. Launching January 30, 2026.
The second collection of pouches and tote bags featuring Gloomy the Naughty Grizzly is now available as capsule toys, launching nationwide in late January 2026.
Crypton Future Media announces new merchandise based on music videos from the official Hatsune Miku YouTube channel, featuring stunning artwork of MEIKO, KAITO, and Megurine Luka. Items will debut at SNOW MIKU 2026.
HAYAMA AROMANCE releases "The Birth of Venus," a new room fragrance inspired by Botticelli's masterpiece, Respighi's music, and the myth of Venus. Available in 50ml and 18ml sizes from January 25, 2026.
Original Hetalia: World Stars merchandise featuring cute balletcore-themed illustrations will be released in late March 2026, including acrylic dioramas, stands, keychains, and stickers.
Three Kajitsuya Coffee locations in Tokyo begin serving a seasonal winter menu featuring chicken and three types of mushrooms in a rich cream soup, wrapped in flaky puff pastry.
Kikkoman Soy Foods launches its first-ever children's soy milk "Soy Milk Kids Lightly Sweet Milk Flavor" with popular Pikachu packaging, making it fun and delicious for kids to enjoy nutritious soy milk.
The artisanal chocolate brand Le Château returns this Valentine season with its signature copper-pot roasted confections, featuring new additions alongside beloved classics like Noble Rot Wine Raisins and Figs.
The second phase of MapleStory's winter update "ASSEMBLE" launches, featuring job revamps for Hayato and Kanna, a new event, and powerful Ascent Skills.
Finnish design house Marimekko introduces a new bag collection featuring its signature Unikko and Piccolo prints. Available for pre-order on ZOZOTOWN starting February 6, ahead of the general release on February 13.
Naris Cosmetics introduces a luxurious tone-up makeup base designed to enhance skin beauty during the spring and summer seasons, featuring lavender color and oil-control technology.
Seven-Eleven Japan has launched a new web service that lets you create customized fan support messages in adorable lettering styles. Perfect for concert uchiwa and boards!
AmiAmi announces the release of Oshi no Ko-themed B2 tapestries and acrylic keychains featuring characters in magazine cover designs, scheduled for April 2026.
JR East Shoji is launching a 1000-piece puzzle featuring the intricate railway network of the greater Tokyo area where PASMO and Suica IC cards can be used, available from January 23, 2026.
Pistachio sweets specialty store PISTA & TOKYO is holding a limited-time pop-up at Iwataya Main Store from January 28 to February 10, 2026, featuring the new winter product Pistachio Roche.
Bushiroad releases The Quintessential Quintuplets Card Game Booster Pack Vol.5 Progressing Daily Life and Victory Prayer Decks (5 types) marking the start of the game's 2nd Season with exclusive cards and original artwork.
Wakatsuru Shuzo releases a single cask whiskey featuring Liu Bei design from the Romance of the Three Kingdoms 8 Remake collaboration series, with 292 bottles available.
The new CD for the Snow Miku 2026 festival has been released, featuring 9 unique tracks with a "mysterious sweets" theme including the event theme song "SHIAWASE FOR YOU!" by Iyowa.
Elsonic Co., Ltd.'s THANKYOUMART shop will launch a collaboration with the beloved character series Suzy's Zoo, featuring 21 items all priced at 390 yen (429 yen including tax). Pre-orders begin on January 22nd (Thu) at noon on the official online shop, with in-store sales starting mid-February.
Pinkoi, Asia's largest cross-border e-commerce platform from Taiwan, brings the popular Taiwanese sweets brand Shang Shin Select to Japan with limited-time sales at multiple locations including Yurakucho, Tokyo, and Osaka, as well as online.
Takeshobo STORE launches its spring sale featuring popular Comiket 107 merchandise alongside exciting new releases. The lineup includes exclusive items from Gushing over Magical Girls, Apocalypse Hotel, Made in Abyss, Star Walk, Akagi, and SOGA.
SHISEIDO introduces a limited collection of five pink lip shades with their TechnoSatin Gel Lipstick line, redefining pink for the modern era with vivid, sophisticated colors.
arma bianca launches pre-orders for six new Tougen Anki merchandise lines on AMNIBUS, featuring botanical-themed designs including acrylic stands, cards, stickers, and badges.
House Foods releases a new limited-edition Umakacchan Kurume Tonkotsu instant ramen featuring the signature frothy soup and rich tonkotsu aroma characteristic of Kurume ramen, approved by the Kurume Ramen Association.
IP Four Inc. releases a collection of eco bags featuring the popular SNS characters Whippy & Lappi in capsule toy vending machines nationwide starting late January 2026.
Zojirushi Mahobin releases a new stainless steel cool bottle featuring a Smart Cap design that enables easy opening and quick water intake, optimized for adult sports and active lifestyles.
New products blending Japanese traditional crafts with cutting-edge technology will be showcased at the urban creative festival TOKYO PROTOTYPE, held at Toranomon Hills from January 29 to 31, 2026.
The eeo Kuji online lottery featuring the TV anime A Gentle Noble's Vacation Recommendation is now available at eeo Store online from January 15th. No losing tickets!
AzuMaker has started accepting pre-orders for new products from the TV anime "Alma-chan Wants to Have a Family!" on the online shop "CharaON!"
Drugstore organic pioneer ARGELAN introduces a new hand soap line featuring 100% essential oil fragrances, along with renewed body soaps and cleansing products.
To commemorate the Tokyo Marathon 2026 on March 1st, ASICS Japan will release special limited edition versions of their NOVABLAST 5 and GEL-NIMBUS 28 running shoes, featuring bold graphics inspired by Japanese craftsmanship.
The bestselling posture correction chair Ayur Chair marks its 20th anniversary with the release of a special limited-edition Ice Gray stool type, following their commemorative 02 model and pressure-dispersion mat.
BASE BREAD Curry, a baked curry bread packed with complete nutrition, gets a major renewal with enhanced spice aroma and tomato sweetness, available from January 27, 2026.
The online lottery for Beauty Pop merchandise launches on eeo Store online starting January 20, 2026. The lineup features official illustration items including protagonist Kiri Koshiba and the SP members.
Calbee introduces a new souvenir snack for the Tokai region, recreating the beloved miso katsu flavor of Nagoya with their signature hard-textured chips, launching January 26, 2026.
Can★Do introduces a delightful new Minnie Mouse series featuring 25 items including blind box charms, mini pouches, and gift bags, starting January 22nd at stores nationwide.
Elecom has released a new line of USB Type-C cables featuring magnetic wire that automatically coils for tidy cable management and easy storage. Available in three types, mesh, flat and mesh, and silicone.
AZ Maker has launched pre-orders for new Everyday Host anime merchandise on CharaON!, featuring hologram can badges, acrylic stands, and die-cut stickers.
U-TREASURE begins accepting pre-orders for Girls und Panzer das Finale collaboration tank track rings featuring character engravings, available January 20 to February 20, 2026.
grounds is releasing miniature versions of their popular shoes as capsule toy straps. All six designs feature the iconic MOOPIE outsole, launching at locations nationwide from January 27th.
Häagen-Dazs Japan introduces a new limited-edition Crispy Sand flavor featuring sweet-and-sour strawberries paired with rich milk ice cream, creating an authentic strawberry milk experience. Available nationwide starting January 20th, 2026.
Maruichi Okada Shoten releases Hokkaido Nemuro Canned products featuring saury and sardine, crafted using the traditional kikutsume method by skilled artisans. Each can showcases the ocean's bounty in a beautiful chrysanthemum-flower pattern.
Ziva Studio launches the icoelle EMS SPA BRUSH, a revolutionary beauty device developed under the supervision of head spa pioneer Yukie Yamamoto. Featuring 224 EMS pins, it targets head muscles for a new approach to facial lifting care.
Mobile accessory brand iFace has announced new protective cases for AirPods Pro (3rd generation) in their popular First Class and Look in Clear series, available for pre-order starting January 21, 2026.
Shin Nihon Seiyaku introduces a groundbreaking UV makeup base that combines whitening care with SPF50+ PA++++ sun protection in a unique balm formula.
Prime 1 Studio's Real Elite Masterline unveils a stunning 1/4 scale statue of Mai Shiranui from THE KING OF FIGHTERS '98. Pre-orders start January 20, with release scheduled for May to August 2027.
Japan Import System has launched the New Grove Inception 21 Years Old Vintage 2004, a premium aged rum crafted exclusively from distillates produced during the brand's inception year in 2004.
Underwear brand HIPSHOP releases a new Peanuts Series featuring Snoopy and friends in baseball team uniforms, available for both adults and kids.
Dr. Recella's online food shop Recella Eats is offering limited-time low-sugar Valentine sweets with up to 78% sugar reduction until February 16 at 10:00 AM. New products include eclairs and tiramisu sets, plus their signature nama chocola.
Royal Copenhagen unveils its Spring Collection 2026, featuring delicate Danish wildflowers on porcelain pieces including Easter eggs, vases, and bonbonnieres, celebrating the arrival of spring with traditional craftsmanship.
ZETT Corporation has released two new color variations of ryka's aqua fitness-specialized HYDRO SPORT shoes in mid-January 2026, featuring a fresh spring green base and a popular black base.
A new pen case offering flexible usage with half-open and full-open modes launches in late January 2026. The sleena PENCASE features magnetic closure and external pocket for enhanced functionality.
STELLAR HOLLYWOOD launches its 2026 Spring/Summer collection featuring the new series "WHAT YOU WANT FIND IN YOUR CLOSET" with zodiac horse-themed lucky items and statement baroque pearl accessories.
DMM GAMES announces a snow campaign for Tenshoku Maou featuring login bonuses totaling 10,900 Dragon Stones, new wind attribute attacker Kazamaki Shigure with consecutive attack skills, and the Dark Series equipment set.
The popular Tokyo Banana and Doctor Yellow collaboration is back! Following the instant sellout of their eco bag in 2024, a new tote bag with exclusive keychain launches on January 21, 2026.
TRAVALO JAPAN introduces the highly anticipated New Classic and New Classic Set in a sleek Titanium color, perfect for Valentine's Day gifting. Available from January 20, 2026.
Azumaker Corporation has started accepting pre-orders for new merchandise from the TV anime "The Shiunji Family Children" on their online store "CharaON!".
Year-round wearability meets iconic UGG comfort in fresh new styles
A new winter-limited product combining 100% cacao pure chocolate with crispy persimmon chips made from Nara's Nishiyoshino Fuyu persimmons. The bitter chocolate enhances the natural sweetness of the fruit, creating a luxurious treat without added sugar.
Kobe-based baked goods shop Yakigashi Taka announces pre-orders for their new "Adult Gateau Chocolat" series, featuring chocolate and matcha flavors designed to pair beautifully with alcoholic beverages, just in time for Valentine's Day.
Colorful kanten sweets meet three types of chocolate in this special limited-edition treat from Zen Kashoin's Kyoto flagship store.
The smartphone puzzle game based on the TV anime The 100 Girlfriends Who Really, Really, Really, Really, Really Love You has launched a New Year Pickup Gacha featuring characters in festive kimono attire from January 19, 2026.
Asahi Beer refreshes its popular Asahi GINON RTD line with enhanced sugar-free taste and updated packaging. A new Gin Soda flavor debuts in Tohoku, while a grapefruit concentrate joins the commercial lineup nationwide from March 31.
Oyatsu Company releases a spring limited edition of Baby Star Ramen Maru featuring a rich plum flavor. The bite-sized snack offers a refreshing sour taste with plum paste infused into the dough, creating an addictive three-stage texture experience.
The popular romance game Bakumatsu Ishin Amakakeru Koi marks its 5th anniversary on January 19, featuring special in-game events, exclusive items, and commemorative campaigns themed around "Weaving an Everlasting Love with You."
The chocolate specialty shop BEL AMER introduces a collection of limited-edition Valentine's cakes, including individual-sized petit gâteaux and shareable entremets, all showcasing rich chocolate flavors and elegant heart motifs.
Cake.jp announces a collaboration with Hypnosis Mic: Division Rap Battle, releasing character-themed birthday boxes, cake cans, and other collaborative sweets featuring all 18 members.
Chocolatier Palet d'Or presents its 2026 Valentine collection featuring bean-to-bar nama chocolate with Japanese peaches and grapes, available at Hankyu Umeda Main Store from January 21 to February 14.
Kikkoman Foods has announced the launch of "Del Monte Pure Fruit Grated Kiwi Mix" on March 16, expanding its popular portable pureed fruit pouch series with a refreshing new option.
Pre-orders have opened for original merchandise featuring scenes and designs from the TV anime "Everyday Host." The collection includes character badge sets, acrylic keychains, and more.
Francfranc will launch a new lineup of lunch items designed to support meal prep habits with time-saving and space-saving features, available at stores nationwide from January 23, 2026.
Gap unveils its Japan-exclusive SAKURA Collection on January 20, 2026, featuring cherry blossom-inspired designs across women's, men's, and kids' apparel and accessories, available at all Gap stores and online.
Garmin Japan announces a new French Gray color for the Venu X1 GPS smartwatch, featuring the largest 2-inch AMOLED display in Garmin's smartwatch lineup and the thinnest, lightest body. The new variant will be available from January 22, 2026.
Starting January 20, 2026, Godiva introduces new soft serve ice cream featuring delicate chocolate petal toppings at select Valentine's Day pop-up locations across Japan.
Shueisha's JUMP Character REMIX series features Golden Kamuy protagonist Saichi Sugimoto with specially selected episodes, exclusive illustrations, and a double-sided poster. Two more volumes follow in February and March.
Amiami announces the fourth wave of MegaHouse's FigUnity series featuring Amate Yuzuriha (MACHU), Nyaan, and Shuji Ito from Mobile Suit Gundam GQuuuuuuX, set for release in late September 2026.
Kagome introduces a new initiative to support local farmers and releases Yasai Seikatsu 100 Fukushima Akatsuki Peach Mix, a limited-edition vegetable and fruit juice celebrating Fukushima's renowned peaches.
The popular Cola flavor of Marosh, Kanro's immersive-texture gummy brand, returns with a fresh lemon twist. Available exclusively at 7-Eleven stores nationwide from January 27, 2026.
Kirin Beverage brings back the popular "Kirin Sekai no Kitchen Kara Torotoro Peach Furunyu" to vending machines nationwide on March 10, following customer votes.
Moonbat launches the kowaza Lightweight Carbon umbrella series, featuring a folding guide for quick storage. The new model weighs only 173g while maintaining sun protection and water repellency.
Kyoto-based RAU Patisserie & Chocolate, the only Japanese patisserie honored in La Liste 2025, unveils its 2026 Valentine's limited collection featuring artisanal chocolates, cookies, and desserts from award-winning chefs.
Moonbat Corporation introduces two new wind-resistant models to its popular ultra-lightweight umbrella series, featuring reinforced structures that withstand 30m/s winds while maintaining exceptional lightness. New hat collection also debuts.
Marudai Foods will release bite-sized Calpas sausages featuring the SNS sensation PUPPET SUNSUN across all 7-Eleven stores in early February, with nationwide availability planned for April.
Kyodo Nyugyo launches a dairy beverage made with Andes melon from Ibaraki Prefecture, combining gentle sweetness with quality dairy ingredients in a collaboration with FamilyMart and JA Zen-Noh.
Moonbat Co., Ltd. launches the Miracle Tech Protection, an upgraded version of their world-class compact umbrella featuring 100% sun protection, 100% UV blocking, and waterproof performance, all in an 11.7cm package.
Mos Burger introduces two limited-edition chicken tatsuta burgers for 2026. Garlic Tomato with domestic cream cheese and Japanese-style Umami with lemon. Available from January 28 to mid-March at Mos Burger locations nationwide.
Mos Burger brings back its popular seasonal shake featuring Tochigi Prefecture's premium "Tochiaka" strawberries, available from January 28 to mid-May 2026.
Natural Island, a Hokkaido-based skincare manufacturer, launches two limited-edition spring bath essences on January 23, 2026. Eucalyptus and Fir, and Cherry Blossom and Geranium join the popular Aroma Bath Essence series.
All Hearts Company introduces spring-limited strawberry products across its bakery brands, featuring the new Neko Neko Shokupan Condensed Milk Strawberry bread with strawberry jam swirls and GUILTY'S Milky Strawberry Cookie with dual strawberry toppings, available from February 15 to March 31, 2026.
Starting January 23, Plus Narita Lab Co., Ltd. will launch the Baked Sweet Potato MOCHI, a new product featuring luxuriously rich roasted sweet potato paste made from Chiba-grown sweet potatoes, at Narita Airport's +NRT factory brand stores.
PISTA & TOKYO, a pistachio sweets specialty store, will open a limited-time pop-up at JR Nagoya Takashimaya's Valentine event from January 16 to February 14, 2026, featuring exclusive venue-limited pistachio treats.
Nippon Olive Co., Ltd. has published "Olive & Orthodoxy," a concept booklet exploring olive's historical and cultural significance, featuring an original cover illustration by Mari Yamazaki, creator of "Thermae Romae" and "Plinius."
Hokkaido-based chocolate brand RIPi CIOCCO brings unique fruit-shaped chocolates to Valentine's events across Japan, featuring limited-edition collections available from January 17 to February 15, 2026.
LyuVie, the cosmetic brand from Tokyo's mime eyebrow salon, is relaunching its signature Sakura Lotion on February 14, 2026. The renewed formula combines cherry blossom extracts with fermentation technology and botanical science for moisturized, radiant skin.
The popular platform triple sole series from Shoes in Closet welcomes a new lace-up design. The Platform Triple Sole Volume Lace-Up Shoes 6437 are now on sale as an early spring addition.
Siroca Corporation introduces a new temperature-control electric kettle that allows users to set temperatures in 1°C increments and save two favorite settings for instant recall, set to launch on February 7, 2026.
Bell Shokuhin will preview SNOW JEWELRY, a rare cheesecake made with Hokkaido ingredients, at the Hokkaido and Sapporo Grand Fair in Chi-Ka-Ho from January 23rd to 25th before its official release.
AppleOne Inc. releases a collection of SpongeBob SquarePants jigsaw puzzles featuring colorful designs in 108, 300, and 500-piece sets, available from January 22nd at toy stores and online shops.
Takara Shuzo Co., Ltd. is releasing a limited-edition kabosu-flavored shochu highball featuring the refreshing citrus from Oita Prefecture. The new drink combines the distinctive rich acidity and unique aroma of Oita-grown kabosu with the dry, crisp taste of Takara's popular shochu highball series.
This is CASSATA., a specialty cassata shop, introduces the 'Sweet Selection' assortment box featuring three flavors—chocolate, pistachio, and plain—perfect for the Valentine's and White Day gifting season.
THREEPPY releases 42 new Rapunzel-themed products including aroma diffusers, LED lanterns, and eco bags at stores nationwide and DAISO online store starting January 19, 2026.
HAC releases innovative smart sunglasses with built-in speakers, pollen protection glasses with removable silicone covers, and car steering wheel sunshades in February 2026.
Y's introduces a new denim collection featuring timeless designs that embody the brand's signature philosophy of structure, volume, mobility, and presence.
Valkyrion the Magna Warrior from Yu-Gi-Oh! Duel Monsters is making its debut in MegaHouse's MONSTERS CHRONICLE series, bringing the legendary duel to life in figure form.
The renowned steakhouse "37 Steakhouse & Bar" at Roppongi Hills is hosting a special burger festival from January 20 to March 15, 2026. Sample four unique gourmet burgers that rotate every two weeks, featuring 21-day aged beef patties grilled over charcoal. Complete all four burgers to earn a free classic burger!
New merchandise featuring original illustrations from Netflix's Cosmic Princess Kaguya! goes on sale at Animate stores starting January 24, 2026. The collection includes acrylic stands, character badges, support fans, and more, with a special fair offering bonus bromide cards.
A new plant-based cola using stevia sweetener is now available at convenience stores across the Greater Tokyo area, offering a refreshing cola taste with zero sugar and zero calories.
Kimono Brain Co., Ltd.'s skincare brand Itoguchi introduces a luxurious overnight lip essence featuring rare green cocoon silk, launching on January 19, 2026, coinciding with the new moon.
The lucky red oni donut makes its third annual appearance at JR Nagoya Takashimaya from January 23 to February 3, 2026. This limited-edition treat features fluffy dough with white chocolate coating, strawberry nappage, and a sweet expression.
Kintetsu Retailing introduces a chocolate collection featuring Nara's premium Kotoka strawberries, Unshu mandarins, and Yamato Kabuse tea. Four varieties launch January 20th at station shops and online.
Mizkan releases the sixth installment in its successful Fibee Waffle series, introducing the first savory flavor in response to customer feedback. The new Cheese variety features three types of Hokkaido cheese and is available exclusively through Mizkan's official online store.
MOON FOREST Hong Kong Cantonese Restaurant in Azabu-Juban presents a limited-time Lunar New Year 2026 special course from February 2 to 28, featuring auspicious ingredients and modern Cantonese cuisine. A special Chinese instrumental performance event will be held on February 21.
New Balance announces the Australian Open 2026 Kit for tennis star Coco Gauff, a collection embodying the beauty of graceful movement and summer spirit. For the first time, fans can purchase versions inspired by Coco's custom kit.
Patina Osaka, the first property in Japan by Capella Hotel Group, has begun accepting reservations for its 2026 Valentine Chocolate Collection. This special collection features signature bonbon chocolates that reflect the hotel's refined lifestyle and sustainable values.
Randy's Donuts, the iconic LA donut shop, debuts two new seasonal donuts perfect for Valentine's Day and White Day gifts - Sweet Hearts Chocolate Raised and Sweet Hearts White Chocolate Raised.
Fine jewelry brand Spinelli Kilcollin presents a trunk show at ISETAN MEN'S Shinjuku from February 4 to 17, showcasing the debut of the new Enzo ring with black diamonds and offering special custom order services.
Fragrance body care brand SWATi releases limited edition bath pearl and hair clip sets on January 20th, featuring pearl-inspired designs and elegant ribbons perfect for gifting.
Attenir releases a spring-limited coffret and makeup collection on February 15, 2026, featuring delicate floral-inspired shades with sophisticated shadow tones for adult spring makeup.
BEYOND SWEETS Omotesando launches its Valentine 2026 collection featuring low-sugar chocolates made without wheat or white sugar. Pre-orders start January 10, 2026.
An online lottery featuring Chickip Dancers merchandise has launched on VVIT. The collection includes adorable items themed around "Chickip Yum Yum Burger," "Baby Chickip," and "Fried Chicken LOVE."
Home center chain Komeri introduces new pet products including felt houses and brush-equipped cat scratchers from their original brand Pet ami, available from January 16, 2026.
Melta Corporation has officially launched its Original Figure Production Service for businesses and creators. The service supports clients from the initial idea stage, using materials like photos, illustrations, rough sketches, or PowerPoint presentations, even without formal specifications, and offers flexible production from single prototypes to mass production.
caseplay introduces smartphone accessories featuring popular Nordic character Moomin, including Little My designs, available for over 150 device models including iPhone, Xperia, Pixel, and Galaxy.
The popular N.Y.C.SAND (New York Caramel Sand) brand is making a limited-time appearance at Matsuzakaya Shizuoka Store. This time, the new limited-edition product "N.Y. Raspberry Caramel Sand & W Chocolate" will also be available.
Sabuhiromori Co., Ltd. releases the "Ururaka Ceramic Stainless Thermo Cup" in January 2026, featuring soft colors and ceramic coating for a comfortable drinking experience.
Uoman Shoten, a traditional kamaboko shop with 120 years of history, has launched a limited Valentine's Day gift set of their popular Truffle Chocolate-Style Satsumaage for online orders. Available in red and blue box options, each features four unique varieties.
Subhiromori introduces a new wappa-style single-tier bento box that combines traditional warmth with modern convenience. The easy-care, microwave-safe design makes daily bento preparation simple and enjoyable.
Marukuji online lottery service begins selling new original Welcome to Demon School! Iruma-kun merchandise featuring cute pop-themed chibi character illustrations.
AmiAmi, a leading hobby retailer operated by Oami Corporation, is now accepting orders for the "Riana Maid ver." 1/6 scale figure based on an illustration by Riichu. The detailed figure is scheduled for release in September 2026.
Japan Import System announces the limited release of Ardnahoe's first single cask exclusively for the Japanese market, featuring whisky distilled in April 2019 and aged in refill bourbon barrels.
A special Beryl's pop-up store featuring halal-certified chocolates opens at MEGA Don Quijote Shibuya from January 15 to February 10, 2026, showcasing Japan-exclusive flavors.
Japanese manicure brand Causette.Joli releases three new spring colors on February 7, 2026, featuring soft hues of wisteria, deutzia, and dandelion inspired by traditional Japanese seasonal imagery.
COMME PARIS, a small baked goods shop in Den-en-chofu, Tokyo, launches "Trois Fondants" - a reimagined bite-sized fondant chocolate with a unique three-layer structure, available from January 17, 2026.
GENDY launches The Premium Bitter Caramel Rum Ball on February 1, 2026. This limited-edition confection features French butter, premium dark chocolate, and a blend of VSOP rum and grappa, available at Minami-Aoyama and Ginza stores.
HIROFU has added two new colors, 'Bologna' and 'Amalfi,' to its highly popular CITTA tote bag series. These versatile bags feature soft calf leather with minimal decoration, making them perfect for any occasion from commuting to travel.
The popular winter-limited sweets brand SNOWS from Hokkaido returns to Sendai Station with a limited-time pop-up store from January 25 to February 14, 2026, featuring Valentine's season specials including limited-edition Snow Sand cans and new products.
The Gift+ series Firefly Spring Gift Ver. 1/8 scale figure from Honkai: Star Rail is now available for pre-order at AmiAmi, scheduled for release in September 2026.
Ahead of the Steel Ball Run anime streaming release, new illustrated merchandise featuring Jonathan, Dio, Joseph, and Caesar from the early JoJo series will be available at Animate stores nationwide, along with a special fair offering collectible mini cards.
Koikeya sponsors MISIA's national arena tour starting January 24, 2026, offering collaborative potato chips "Aino Potechi" at concert venues and online.
The second collection of eco-friendly collaboration bags featuring Lisa Larson's iconic hedgehog and lion designs launches, combining sustainable materials with colorful embroidered designs perfect for everyday fashion.
L'OCCITANE releases its annual limited-edition sakura fragrance series on January 28, 2026, featuring a fresh combination of trending white tea and cherry blossom scents inspired by the Luberon region of Provence.
Louis Vuitton introduces a vibrant new collection of women's wallets and leather goods in fresh pop colors, featuring the Maison's iconic details and elegant gold accents to add a splash of color to everyday looks.
Five beloved characters from Puella Magi Madoka Magica join the Nuiparu plushie series. These palm-sized companions feature soft boa finishes and embroidered details, scheduled for release in June 2026.
OZ International, the authorized distributor of British handmade hairbrush brand Mason Pearson, launches a limited edition Valentine's and White Day campaign featuring exclusive hairbrush and comb sets, plus complimentary original drip coffee.
MAX&Co. will hold a pop-up store featuring its UNDYED capsule collection at Ginza Mitsukoshi's GINZA Stage from January 21 to 28, 2026. The collection showcases undyed natural fabrics in collaboration with Italian textile manufacturer Nova Fides.
Beauty video creator Kawanishi Miki's cosmetics brand muice releases a limited spring pink collection featuring four items including blush, highlighter, primer, and eyeshadow.
The popular Afterglow Lip Balm from NARS returns with enhanced care benefits and an expanded lineup of 9 shades, including signature colors like Orgasm and Dolce Vita, plus new additions. Available now.
A limited-edition dessert showcasing Tochigi's premium Tochiaka strawberries launches at Lumine Est Shinjuku on January 15, 2026, featuring a unique decorating experience where guests create stunning visual art.
Piyorin, the beloved chick-shaped dessert from JR Nagoya Station, celebrates its 15th anniversary in 2026 with a year-long celebration featuring special collaborations, a new café space, and commemorative sweets.
IP Four Inc. releases a charming new capsule toy collection featuring Sanrio's beloved character Pompompurin and his friends in relaxed, humorous poses to celebrate the character's 30th anniversary.
IP Four Co., Ltd. announces the release of the adorable "Sanrio Characters Sushi Keychain" series featuring six beloved characters as sushi, available at capsule toy corners nationwide from late January 2026.
Suntory introduces two new Horoyoi flavors with a light and refreshing taste, along with refreshed packaging for nine popular varieties to appeal to today's younger drinkers.
Hirofu Co., Ltd., a World Group company, unveils the 2026 Spring & Summer Collection Vol.1 for TOFF&LOADSTONE, a Made in Japan leather bag brand, on their website starting January 16 (Friday).
Watabe Wedding announces the 2026 Resoll Collection featuring three new wedding dresses and one tuxedo, with the theme "Flourish - Filled with Happiness as You Are."
Major hobby retailer AmiAmi is now offering the "Wuthering Waves Resonator's Moment Theme Zannie Chibi Figure Relaxation Time Ver." as an exclusive limited distribution item.
AGM announces the AGM Open Buds 1, new open-ear hook-type Bluetooth earphones designed for sports, commuting, and entertainment, providing comfortable wear and ambient awareness with clear sound quality.
ASICS partners with Karimoku New Standard to transform deadstock shoes into innovative furniture. The collaboration debuts on January 17th, featuring sofas and lounge chairs with cushions made from recycled shoe materials.
ATEX introduces a compact heart-shaped charm combining gua sha and W-pointer facial care tools, launching February 1st with advance sales at LOFT stores.
The popular Harapeko Cheesecake by Azumino Kochouan received the Excellence Award in the Sweets Division at the prestigious Bento & Deli Grand Prix 2026, selected from over 15,000 entries.
bb.q Olive Chicken Cafe launches three chocolate and caramel-themed drinks from January 15, 2026. The Creamy Sweet Drink series features rich flavors perfect for winter indulgence and Valentine's celebrations.
BRILLIANCE+, a diamond jewelry brand specializing in over 30,000 natural diamonds and carbon-neutral lab-grown diamonds, has launched new lab-grown diamond eternity rings 'Folia,' 'Refina,' 'Eleniqu,' and bracelet 'Dima' starting January 14, 2026.
A new fantasy RPG Bug Three Kingdoms launched on January 14th for iOS and Android, featuring Three Kingdoms warlords reimagined as adorable insects. Players can enjoy up to 3,000 consecutive gacha pulls and exclusive Japanese launch rewards.
Mitsui Norin launches a limited-edition Valentine's set combining Chocosil's artisanal chocolates with Nittoh Tea products, available exclusively online from January 16, 2026.
COMME PARIS, a small baked goods specialty shop in Den-en-chofu, Tokyo, introduces L'HIVER, a winter-limited chocolate brand focused on melt-in-your-mouth texture and aroma. Available from January 17, 2026.
Korean makeup brand espoir introduces the Pro Bonding Primer on March 3, 2026. This gel-based primer creates a smooth canvas and bonds foundation for long-lasting, flawless makeup.
Interior lifestyle brand Francfranc launches a spring collection featuring fragrances, tableware, pouches, and more inspired by flowers and butterflies. Available at stores nationwide from January 23, 2026, and online from January 14.
Gel Me Petaly, the easy-to-apply gel nail sticker brand, releases three new spring designs on January 23rd, featuring sophisticated bordeaux tones with heart motifs, garnet accents, and shimmering aurora pink finishes.
GODIVA Japan releases an exclusive premium truffle collection featuring creations from five world-renowned chefs, available for a limited time starting January 15, 2026.
Gong cha Japan introduces a new limited-edition winter dessert tea featuring rich honey, fragrant nuts, and smooth oolong tea, available in both iced and hot versions starting January 22, 2026.
Green Parks unveils a fresh Disney Collection featuring Mickey & Friends with retro pop designs. The collection includes 7 items launching on January 15, 2026, available at Green Parks stores and STRIPE CLUB online.
Hotel New Grand's bakery launches a limited-time Chocolat Ribbon Danish with flaky croissant layers and rich ganache filling, available at two locations from February 1 to March 31, 2026.
IKEA Japan will launch three spring-themed collections - SMÖRFISK, TJÄRLEK, and DOFTRIPS - at stores and online starting January 16, 2026, featuring tableware, decorations, and gardening items to celebrate the season.
Hollywood Co., Ltd. releases IT ALL NATURAL Charm Oil on January 15, 2026. This limited-edition multi-use oil features 99.99% natural ingredients, including Cacay Nut Oil and pomegranate seed oil, with a romantic blend of 11 essential oils.
After selling out instantly in Spring 2025, KILIAN PARIS's Angels' Share Paradis Extrait de Parfum is back as a permanent fragrance starting January 14, 2026.
Japanese bedding brand Minamoto Bed opens its second Osaka popup store from February 19-24, 2026, featuring mattresses, pillows, and hinoki wood beds. Visitors can test products with professional sleep consultations and receive a 5% discount.
The new co-op event Everyone's Secret Exploration Wind-Scented Flower is now available in Monster Hunter Puzzles Felyne Isles for iOS and Android. Players can explore secret locations with friends using pickaxes earned from quest clears.
Morinaga Seika introduces two new Gumi Chocoball flavors – domestic white peach and mixed grapes – on February 3rd, plus a renewed Zaku Zaku Chocoball with random golden chocolate balls inside.
The popular Nuikurumin plush wrap series from OZaKKa launches three new designs. Wrap your beloved plushies in crepe, popcorn, or cream soda-themed accessories with matching acrylic carabiners.
The Calme oil-based ballpoint pen series from Pentel introduces new neutral colors that combine professional appearance with casual usability, launching January 28, 2026.
Rosette Co., Ltd. introduces a new sheet mask featuring rice bran and fermented ingredients, designed to address pores and enhance skin clarity for a smooth, radiant complexion.
ROYCE' Confect introduces new chocolate and baked goods assortments exclusively on LINE Gift, including the popular Potatochip Chocolate [Original]. Valentine's Day limited edition sleeves are also available.
Seven-Eleven introduces a new series featuring nostalgic Chinese town-style dishes, including curry, mapo tofu donburi, and ramen. Available from January 20, 2026.
Global cosmetics brand SHEGLAM has added the Silk Slip Lip Oil Balm to its 2026 New Year's sale lineup in early January. This innovative lip product combines the moisture of an oil with the smooth texture of a balm.
Shiseido Parlour launches a special spring cheesecake collection featuring sakura, plain, and matcha flavors. Available from February 15, 2025 while supplies last.
SLAP SLIP, a children's fashion brand from Kobe, introduces the "Slapuku Sticker" series featuring jewel-like puffy 3D stickers and sparkly sticker books. The collection launches at 62 stores nationwide and on BEBE MALL.
Netmarble released a major update for Solo Leveling: ARISE on January 15th, introducing new SSR hunter Cyan Hararut (Igris), new story content, and a fresh PvP event.
Merci Flower launches a limited-time flower fair featuring soft, sweet-scented blooms reminiscent of strawberries and whipped cream, running from January 15th.
Takami, the skincare brand born from Tokyo's Omotesando beauty dermatology clinic, launches Takami Bright Spot B3+ on February 24, 2026. This laser-like serum targets melanin with precision for clear, radiant glass skin.
THE CAMPANELLA TOKYO introduces a new limited-edition Nama Tart Caramel, featuring rich chocolate cream topped with slightly bitter caramel cream and sauce. The product will be available exclusively at the Amour du Chocolat! 2026 event in Nagoya starting January 16, 2026, followed by releases in Sapporo and Kyoto.
THE CITY BAKERY kicks off its beloved Hot Chocolate Festival 2026 from January 15th to February 28th, featuring limited-edition hot chocolate flavors, special pastries, and adorable pink-themed treats perfect for Valentine's season.
Tokyo Chocolat Factory launches a new Baumstick product featuring sweet and tangy strawberry chocolate, available at Valentine's events in Nagoya, Sapporo, and Tokyo starting January 16th.
Best Beer Japan and SETOUCHI BEER collaborate on two Hazy IPA beers featuring coffee and royal milk tea flavors, perfect for pairing with chocolates and cookies this Valentine's and White Day season.
Rebake, Japan's largest bakery mail-order service, launches its Valentine's Day 2026 special featuring chocolate products from bakeries across the country. Enjoy affordable Valentine's treats combining high-quality chocolate with everyday bread.
Yamazaki Jitsugyo has released new innovative kitchen storage products, including under-cabinet and magnetic bread cases that maximize vertical space, and an airtight coffee bean storage container with a measuring spoon.
A new craft beer made from rice used during rice cooker development testing is now available, turning test rice into a refreshing golden ale.
Hong Kong-based backpack brand ABLE CARRY announces new material variant of Max EDC backpack and brand's first daily sling, launching January 28, 2026.
ADERIA Retro introduces two new Cat pattern items to their nostalgic glassware collection - a mini bonbon dish and a small plate, bringing a 1970s design back to life.
AUDREY, a specialty shop for strawberry sweets, begins Valentine's Day special sales on January 14, 2026, through its official online shop. Early access available for newsletter subscribers on January 14-15.
Nagahama Roman Beer is releasing a limited-edition barrel-aged strong ale, Barrel Aged Wee Heavy, starting January 27, 2026. This unique beer has been aged for one year in bourbon barrels from Nagahama Distillery.
belle-ville pancake cafe launches a limited-time seasonal menu featuring smooth, homemade nama chocolate in pancakes, smoothies, and lattes starting January 16, 2026.
Camper, the Spanish footwear brand from Mallorca, collaborates with RCD Mallorca soccer club for a special limited edition release. Only 10 pairs available in Japan at Camper SHIBUYA PARCO from January 16.
Chocosil, a chocolate shop and cafe in Tsukuba, Ibaraki, celebrates its first anniversary on January 23, 2026, with a special three-day campaign featuring free products, discount tickets, and limited-edition lucky bags filled with popular chocolate items.
Freshness Burger introduces two limited-edition burgers featuring Hokkaido snow crab and rich cream croquettes, available from January 21 to February 24, 2026.
FUJIMI's popular fasting set has been renewed with a new supplement to help maintain results after fasting. The FUJIMI Protein Fasting Perfect Set now includes Sparkling Support tablets for weight and body fat management.
Fujiya releases a new heart-shaped chocolate almond cookie with a message-ready package, perfect for gifts and Valentine's Day celebrations, available from January 20, 2026.
Freshness Burger introduces a limited-time craft lemonade featuring luxurious Fukuoka-grown Amaou strawberries, handcrafted with honey-soaked strawberries and lemon slices for a vibrant winter beverage.
Design unit hitoe launches a new series of single-flower vases crafted in the form of traditional kokeshi dolls, featuring natural plant dyeing by skilled artisans in Tokyo.
With predictions of an early summer and intense heat in 2026, general goods manufacturer HAC is releasing 9 new multi-functional fan models starting January. From handheld to wearable designs, find the perfect companion for your lifestyle.
Her lip to BEAUTY, produced by Haruna Kojima, is launching LIP TO LOVE SERUM on February 21st, 2026. This highly anticipated beauty serum lip combines over 90% beauty serum ingredients with a high-adhesion moisturizing formula.
SNOWS, a winter-exclusive sweets brand from Hokkaido, will open a limited-time pop-up store at Daimaru Umeda from January 21 to February 14, 2026, featuring new Valentine's products.
Ikeda-ya celebrates its 77th anniversary with the launch of a special limited edition randoseru in "Milky White" color, featuring a unique bi-color design with the main body and small gusset in complementary white tones.
The smartphone game Isekai Kitchen launches a new pickup gacha featuring ★3 Buna (Adventurer) with increased appearance rates, running from January 14 to 27.
Kimura Beverage and JA Fuji Izu collaborate to release Izu Lemon Cider, featuring locally grown lemons from Shizuoka's eastern region. Available from January 16, 2026.
Kanro Inc. is releasing "The Snow Gummy of My Dreams That Day" at convenience stores and station kiosks nationwide starting January 20th, 2026. Featuring a fluffy snow texture and gentle soda flavor, this gummy brings childhood dreams to life.
The popular collaboration between Komeda's Coffee and CLUB HARIE is back for Valentine's Day 2026, featuring limited-edition Heart Brownie and Brownie Sandwich made with Komeda Blend coffee.
Ariake introduces three limited-edition Valentine products featuring chocolate and strawberry flavors, available from January 15 through March 31, 2026.
A delicious collaboration between sweet potato sweets specialist Lapoppo Farm and Lawson brings a new mochi roll inspired by their popular Potato Apple Pie, now available at approximately 2,500 Lawson stores in the Kinki region.
Belgian chocolate brand Legast collaborates with Ron Herman Cafe for the second time, launching a special chocolate box featuring dark chocolate made from rare Peruvian cacao and a cafe-exclusive white chocolate with raspberry and cacao nibs.
Maruai Co., Ltd. will release new MINERA letter sets on March 9, 2026, featuring four mineral-inspired designs with translucent sealing wax-style stickers. Available in both standard and mini sizes.
Maruyama Coffee introduces a special Valentine's seasonal blend featuring truffle chocolate notes and a limited-edition cafe mocha-flavored castella cake, available from January 15th through February 14th, 2026.
From Mushoku Tensei Jobless Reincarnation Season 2, the Fitz doll created by Rudeus Greyrat in the series has been transformed into a 1/8 scale figure. Pre-orders are now being accepted at AmiAmi.
The leather product brand objcts.io, operated by Tsuchiya Kaban Seisakusho, introduces new mini and large size variations of its Essential Daily Leather Tote and Hobo bags starting January 21, 2026.
The popular Napolitan specialist is releasing a new winter topping featuring gratin croquette topped with melted cheese and demi-glace sauce, available from January 16th.
Pastel's iconic Smooth Pudding has been transformed into a limited-edition ice bar through a collaboration with Akagi Nyugyo Company Limited. The Pastel Smooth Pudding Ice Bar features creamy pudding ice made with fresh cream and a bittersweet caramel sauce, launching nationwide on January 20, 2026.
Ariake celebrates Pokémon's 30th anniversary with a special montblanc-inspired harbor featuring Pikachu and starter Pokémon from all regions, available from January 15 to December 31, 2026.
Two new high-performance facial serums from the developers of Rice Power® No.11+ deliver dual improvement effects for wrinkles and skin moisture retention. RAIZ repair Concentration D+ and W+ will be available starting February 13th.
![Cherry Blossom Aroma Hand & Bath Items Launch with Oshima Cherry Blossom Flower Extract [Limited Edition]](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/cf6285f4-8435-4d96-8177-e26bfa3c0f60.jpeg)
Global Product Planning introduces the "SAKURA - Romantic Bloom" series featuring two cherry blossom fragrances. The limited-edition collection includes hand soap with gold glitter, pearl-like oil-in bath pearls, and bath gift sets, all enriched with moisturizing cherry blossom extracts.
STEADY Japan introduces a revolutionary eye care device combining thermal steam and precision tapping to address eye strain from prolonged screen use, available from January 14, 2026.
Takagi Coffee introduces a limited-time seasonal menu featuring homemade nama chocolate in pancakes, smoothies, and hazelnut lattes, available from January 16th at 9 locations across Japan.
Thai aromatherapy brand Thai Herb Stories introduces Wan Sao Long, its first men's series featuring rare Thai herbs designed for active lifestyles. Now available exclusively at Nature Takadanobaba.
Luxury chocolate confectionery shop THE TAILOR releases an elegant new brownie featuring roasted walnuts, available from January 15, 2026, at three locations in Osaka, Tokyo, and Yokohama.
THE Tender HOUSE in Shirokane-dai celebrates its 10th anniversary with a special morning menu collaboration featuring bread from the renowned Seiji Asakura COFFEE STAND, available throughout February 2026.
Two popular Korean-style ice cream treats make their debut at 7-Eleven Japan. The viral "Heart Tiramisu" features chocolate you crack open, while the hit "Creamy Yogurt Ball" makes its much-anticipated return.
KOSE COSMEPORT Corp. is hosting an interactive event on February 7, 2026, featuring professional hair and makeup services, photo shoots, and hands-on experiences with the new hugmyLip Color Lock Plumping Balm.
Colopl announces the Half-Anniversary event "ZERO:PROLOGUE" for White Cat Project NEW WORLD'S, featuring new playable characters and special campaigns running through February 13, 2026.
ZENB JAPAN introduces a new gluten-free bread made with yellow pea flour and domestic brown rice, achieving a fluffy and chewy texture. The Fuwamochi Roll features a slit for easy sandwich-making and is perfect for daily meals.
The special cafe celebrating Disney Animation's latest film Zootopia 2 introduces new menu items and merchandise featuring Nick in a tuxedo, starting January 23, 2026.
Acrylic Goods Tatsujin has partnered with century-old can manufacturer Sobejima Seikan to launch a customizable Original Square Can, available for a limited time from January 14 to 28, 2026.
IGNITION M has released its latest mobile game "Animal Mafia," a chaotic survivor action RPG featuring adorable animals in wild combat, now available worldwide on iOS and Android platforms.
Baikado Shigyo launches Dear me / Re:Life food, a new food brand dedicated to women's health and wellness, featuring their first product, the non-heated protein cube.
The exceptional 2008 vintage reaches a new level of brilliance as Dom Pérignon Vintage 2008 Plénitude 2, showcasing the miracle of time through extended cellar aging and unparalleled complexity.
Suntory will release a new limited-edition Horoyoi flavor featuring peach and pear, available nationwide from March 10, 2026.
The popular N.Y.C.SAND chocolate brand is making a limited-time appearance at Matsuzakaya Nagoya's Chocolat Promenade from January 17 to February 14, featuring their signature melty caramel treats and a new raspberry chocolate creation.
A luxurious double-chocolate version of the popular soymilk mochirin is now available exclusively for January and February. This indulgent dessert features twice the chocolate content and comes with special gift packaging perfect for Valentine's Day.
The popular Reebok x Nautica collaboration is back with a second collection featuring six bonded sweat items, launching at FREAK'S STORE stores and online platforms on January 16th.
rom&nd's beloved Glasting Color Gloss, known for its glossy "bunny tongue lip" effect, welcomes a new Sparkle line with delicate glitter. This Japan-exclusive release launches February 5, 2026, at variety shops, GMS stores, and Don Quijote nationwide.
DIANA Co., Ltd. unveils its first-ever collaboration with beloved Sanrio Characters, featuring Hello Kitty, My Melody, Cinnamoroll, and Pompompurin across multiple brands including DIANA, +diana, CUMUU_DIANA, and artemis by DIANA.
Japanese streetwear brand Subciety releases a four-piece collaboration with New Era, featuring caps and a cotton tee, available from January 16th at 12:00 PM.
Common Sense Co., Ltd., which operates the seafloor-aged wine brand SUBRINA, announces a collaboration with patisserie LIFENRI for the fourth consecutive year. The BonBon de noir chocolate collection, featuring four distinct bonbon chocolates paired with SUBRINA wine, will be available for pre-order starting January 13, 2026, exclusively for Valentine's Day and White Day seasons.
Suntory announces the nationwide release of a new spring limited-edition beer, "Kin-Mugi <Hidamari no Sanpomichi>," featuring a fragrant lager style with rich malt flavor and floral aroma, available from March 10, 2026.
Suntory launches a new limited-edition Helles beer with gentle malt sweetness, umami from European malt, and a smooth finish.
V.A., a concept store operated by JUN Co., Ltd., will release a collaboration collection featuring The Metropolitan Museum of Art and Champion's iconic sportswear designs, available from January 16, 2026.
Aman Kyoto, a luxury resort nestled in a secluded forest garden in Kyoto's Takagamine district, has unveiled a limited-edition Valentine's chocolate collection that captures the essence of the ancient capital.
Blackview has announced the MEGA 12, a flagship tablet featuring IP69K waterproof rating, 12.2-inch 2.4K 120Hz display, and Android 16. The device combines high performance with exceptional durability for harsh environments.
A POP UP event for Cute High Earth Defense Club Hi-CARA! opens at eeo Store Ikebukuro on January 10, 2026, featuring new merchandise with original sauna-themed illustrations.
Tansu no Gen introduces a new furniture-style trash bin that transforms waste management from concealment to display, featuring up to 90L capacity with 4-compartment sorting in a sleek cabinet design.
A collaboration between Ginza restaurant Koguma and wagashi brand Gokokuya brings two special flavors of Yamamusubi rice crackers, featuring premium ingredients and refined Japanese culinary aesthetics.
Golden Concept, a luxury Apple Watch case brand, has introduced new Apple Watch straps featuring distinctive camouflage patterns. Available in Midnight Camouflage and Ranger Camouflage colorways.
Gucci Beauty introduces Gucci Glow Blush and new lip color shades, launching February 11, 2026. The collection features highlighter-blush hybrids and luminous lip shades in elegant ivory and gold compacts.
A cute egg-shaped collaboration chocolate tin featuring ICOCA's mascot Ikochan the Platypus and Italian chocolate brand Caffarel is now on sale at limited JR West station stores.
GOOD NEWS introduces "Itoko to Chocolate," a new winter confection featuring Hokkaido's Butter no Itoko coated in rich chocolate. Available nationwide from January 20, 2026, this Valentine's gift combines fluffy butter wafer, skim milk jam, and premium chocolate for a luxurious two-flavor experience.
Kikusui Sake Brewery releases two award-winning daiginjo sake varieties, "Setsugoro Shuppinshu," available in limited quantities starting January 11, 2026. These premium sake won awards at the 2025 National New Sake Appraisal and Kanto-Shinetsu Regional Taxation Bureau Sake Appraisal.
MUJI introduces two new clothing series featuring organic cotton blends with modern silhouettes. The High Density Twill series debuts on January 12, followed by the Karoyaka Broad series on January 19.
Soft serve manufacturer Nissei Co., Ltd. announces the launch of Pink Petit Wafer (Strawberry Flavor) on March 5, 2026, featuring a pale pink heart-shaped design with subtle strawberry flavor.
Nissei Co., Ltd., a leading soft serve ice cream manufacturer, introduces a new Setouchi Lemon topping sauce featuring 5.1% lemon juice, perfect for seasonal menus and events.
N.Y.C.SAND introduces a sophisticated Valentine's chocolate featuring raspberry caramel and white chocolate sandwiched in strawberry cookies, wrapped in milk chocolate. Available from January 17th at select Tokyo and Yokohama locations.
French brand Repetto introduces new colorways for its Tennis Silk sneakers, featuring delicate design elements inspired by the graceful beauty of ballerinas.
The craft beer maker releases its popular limited-edition set featuring chocolate-flavored beer and an edible chocolate glass, selling out annually on the first day.
Tom Ford Beauty introduces two highly anticipated new shades to the FUCKING Fabulous Lip collection, including Asia's most popular F2 Blush, expanding the lineup to 10 bold colors.
Oyatsu Company releases a new snack capturing the essence of Kitakata Ramen, one of Japan's beloved regional ramen varieties, in wide noodle form with crispy texture and savory char siu flavor.
Starting January 6, 2026, five popular izakaya chains operated by Marche Corporation will offer a special Baby Star Ramen Potato menu, combining the beloved Japanese snack with classic fried potatoes.
Bandai Namco Experience launches exclusive BanG Dream! Girls Band Party! prize items featuring MyGO!!!!! members. The first-ever ★5 card illustration acrylic boards debut at Namco locations and online starting January 23, 2026.
Bobbi Brown's popular lip tint is reborn as the Extra Lip Tinted Balm with enhanced moisturization and skincare benefits. The new Extra Blushing Lip Oil delivers cooling freshness and mirror-like shine. Both products launch nationwide on January 23rd, 2026.
Chocolatier Palet d'Or introduces two exclusive Valentine chocolate collections celebrating Japanese whisky culture, available at department stores nationwide from mid-January through February 14, 2026.
Popular illustrator COFFEE BOY, known for coffee-themed art, releases the 4th edition of exclusive TSUTAYA collaboration goods featuring new playing cards, stationery, and lifestyle items at TSUTAYA stores nationwide.
Coffee Kan introduces Guatemala Las Nubes, a sustainably sourced seasonal coffee with chocolate-like sweetness and smooth taste, available from January 13, 2026. The coffee is roasted in-house by CU Crew members as part of the company's DE&I initiatives.
DEAN & DELUCA introduces three hot chocolate drinks made with their signature House Chocolate, along with a Fondant Chocolat dessert, available from January 15th through late February 2026.
A new cherry blossom-themed collection featuring Winnie the Pooh and friends with big round eyes and cherry blossom petal motifs will be available at Disney Store locations, with items perfect for cherry blossom viewing and spring activities.
New York-born brownie specialist Fat Witch New York introduces caramel-themed Valentine's brownies, featuring new Caramel Macchiato and Salted Caramel flavors alongside seasonal favorites at Kyoto and Tokyo locations.
House Foods releases a limited-edition Fruiche dessert featuring the original three flavors from 1976, celebrating 50 years of the beloved Japanese dessert brand.
Akagi Nyugyo releases the first product celebrating 20 years of the Garigari-kun Rich series - a triple white chocolate treat combining white chocolate ice, white chocolate shaved ice, and white chocolate chips
Ginza Cozy Corner is releasing its popular winter-limited raw chocolate "Ginza no Renga" and other chocolate sweets from January 22, 2026. The collection features four flavors including Milk, Bitter, Amaou Strawberry, and Uji Matcha, all crafted for a delicate, melt-in-your-mouth texture.
Ginza Kanematsu has released new spring sneakers and bags designed to instantly update winter outfits. The collection features versatile pieces in soft, neutral tones that seamlessly transition from winter through spring.
SEVEN BEAUTY has launched new toner pads from their skincare brand HARIMARO. These innovative pads gently remove dead skin cells while preparing your skin for better absorption.
House Foods releases a new instant dessert featuring Hokkaido-grown Furano melon puree. Part of the sales supports melon production in Furano City, combining delicious taste with regional contribution.
Libetee introduces a revolutionary 105L suitcase designed specifically for winter sports enthusiasts, featuring integrated storage for boards, boots, and gear with enhanced durability and snow-ready wheels.
Kenko Tokina will launch the Kenko Lighting Diffuser, a slip-on diffuser that softens light from strobes and LED lights, starting January 16, 2026.
HAC Corporation will release cute pastel-colored digital toy cameras and camera-equipped drones in February 2026, designed for fun and creativity from children to adults.
A limited-time seal-shaped donut featuring Hokkaido's winter scenery is now available at 5 Krispy Kreme stores in Hokkaido from January 14, 2026.
The LOVOT Carry seat NEO launches on January 13th, 2026, featuring an upgraded air cushion seat for better weight distribution and enhanced comfort. The new design includes additional storage pockets and comes in two stylish colors.
The makeup brand introduces Lash Expander Neo Lash mascara featuring innovative technology that maintains beautiful curls while offering easy removal with warm water. Available from February 21, 2026.
Finnish design house Marimekko introduces its Pre-Spring 2026 Home Collection, featuring bold lines and abstract forms with a soft color palette, available at Marimekko stores from January 23, 2026.
Form Co., Ltd. announces the Japanese debut of the Mini Bestie, a carabiner-equipped stainless steel bottle featuring adorable character designs from the popular Canadian brand asobu.
Come Across, a 30-year-old umbrella manufacturer, has launched the monaka Shape-Stable Folding Umbrella that eliminates common frustrations with folding umbrellas through special heat-processing technology.
Fiskars Japan launches two new Moomin Arabia collections on February 18, 2026, inspired by the 30th anniversary of the Love mug, featuring diverse expressions of love from the Moomin stories.
Seven-Eleven Japan is releasing the Morinaga Hi-Chew Seven Color 3-Color Mix on January 13. This limited edition features mango, kiwi, and strawberry flavors in one piece, selected by Seven-Eleven staff as the second collaboration flavor for Hi-Chew's 50th anniversary.
MOS Burger launches two limited-edition burgers featuring double slices of Kumamoto-grown tomatoes at 18 stores across Kumamoto Prefecture from January 17 to February 2, 2026, celebrating the traditional "Winter Doyo no Hitsuji Day" custom.
MOS Burger announces limited edition sets featuring adorable My Melody and Kuromi mascots paired with chicken nuggets and MOS Chicken, available for pre-order from January 14th.
Starting January 10, 2026, NOA COFFEE MATCHA SALON launches a new customizable matcha latte where you can choose from 4 matcha origins (Uji, Shizuoka, Sayama, Chiran), 3 bases, 5 sauces, and various toppings for a personalized matcha experience.
Peko-chan Milky Donut specialty shop unveils 4 new products including chocolate-coated Milky donuts, fluffy ring donuts, and donut holes, while opening a new location at Ario Kameari in Tokyo.
Pure Coco Tokyo introduces a limited-edition Valentine Cube gift box featuring four signature chocolate-coated choux pastry flavors, perfect for gifts or personal treats from January 14 to mid-February.
Abe Yoando Pharmaceutical will showcase its medical-grade YP skincare line, EX Beauty Drink, and other NMN-based beauty products at the 16th COSME Week Tokyo from January 14 to 16, 2026 at Tokyo Big Sight.
Adult leisure brand yocabito announces the release of their new folding chair "CEREMONY" featuring an ultra-slim 15mm frame design, perfect for both indoor and outdoor settings.
Asagiri Milk, the sweets brand from Asagiri Dairy, launches a decadent lineup of chocolate desserts starting January 15, 2026, at five locations across Japan including Tokyo, Osaka, Hiroshima, and Yokohama.
UHA Mikakuto brings back the popular thick-cut sweet potato snack coated with premium Belgian chocolate, available exclusively at Hankyu Umeda Honten from January 14, 2026.
Bears Rock's -32°C mummy sleeping bag challenges the typical constraints of mummy-style designs with its spacious construction, ensuring comfortable winter sleep.
Starting January 15, 2026, Bvlgari Dolci introduces its limited-edition Valentine's collection featuring five exquisite pralines crafted by Maître Chocolatier Gianluca Fusto, blending luxurious fruits and aromatic spices for a celebration of love.
TO Books announces the anime adaptation project for the popular light novel series "The Person I Loved Asked Me to Die in My Sister's Stead," which has surpassed 1.1 million copies in circulation and won the Piccoma AWARD 2025 Novel Division.
Bandai Namco Experience launches an exclusive collection of Stitch plush prizes featuring soft cushions and miniature mascots in various costumes. Available from January 16, 2026 at Namco locations nationwide and online.
Excelsior Caffe introduces two innovative desserts this January. Starting January 15, enjoy the "Crispy Chocolate Caramel Tiramisu" with a unique crackable chocolate top. From January 29, savor the "Triple-Layer Gateau Chocolat with Citrus," featuring Grand Marnier and three distinct chocolate layers.
FamilyMart and Suntory unveil their 6th limited edition craft beer collaboration, World Craft Fruity I.P.A., featuring a vibrant citrus aroma and fruity hop character. Available from January 13, 2026 at participating stores nationwide.
Women's fashion brand FURFUR has released the latest visuals for its 2026 Spring Collection. The collection will be publicly available on January 7th at noon, with pre-orders starting on January 14th at noon through the official online store and USAGI ONLINE.
Myethos Japan online store begins accepting pre-orders for the new Gift+ series 1/8 scale Firefly Spring Gift Ver. figure from Honkai Star Rail starting January 7, 2026.
IPSA releases a limited-edition beauty serum kit featuring their signature Serum Active and Protector Multi Shield, designed to promote healthy, glowing skin through an active lifestyle. Available from January 8, 2026.
kate spade new york unveils a romantic Valentine's Day collection for 2026, featuring heart-shaped jewelry including pendants, earrings, rings, and bracelets, along with the popular KSDuo, Deco, and Do it all bag series in a festive red jam color.
Kogepan and Mikan Bouya mascots are coming to Namco amusement facilities nationwide from January 16, 2026. This is Mikan Bouya's first prize appearance in 8 years!
Krispy Kreme Japan introduces a pink smile donut with ruby chocolate coating to this year's popular Valentine's Mini Box collection. The limited-edition set includes five adorable mini donuts perfect for gifts.
The Hawaiian resort-style cafe restaurant +LEI Kitchen near Awaji IC introduces new warm menu items from January 9, 2026, along with an Instagram follow campaign and weekly Friday specials.
Sonido Co., Ltd. has launched general sales of "Lilight Raspberry," a low-alcohol liqueur combining vodka and sake. About 40% of Japanese people are genetically sensitive to alcohol, and this product aims to make sake more accessible to everyone.
Lindt introduces two new Dubai Style Chocolate tablet flavors and a special Valentine's heart-shaped box, available for a limited time with exclusive campaign pricing.
L'OCCITANE's popular personalized gift service "MY SHEA" and "My Hand Cream" have been renewed with fresh packaging and expanded product lineup, now available exclusively through the official online store.
The fifth collaboration between THE LOFT CO.,LTD. and Mary Chocolate brings adorable cat-themed NEKO mya~MIRE stationery and merchandise to 131 stores across Japan starting January 10, 2026.
The multi-use Artist Color Crayon, beloved for face, lip, and eye makeup, launches a new pastel pink shade that brings soft, luminous beauty to any look.
Discover the rich flavors of premium Koicha sweets from Malebranche at JR Nagoya Takashimaya's chocolate event, running from January 16 to February 14, 2026.
Finnish design house Marimekko introduces a Japan-exclusive home collection featuring the iconic Unikko pattern in soft yellow-green and pink. Pre-orders begin January 16th on Rakuten Fashion, ahead of the general release on January 23rd.
UNI COFFEE ROASTERY, the Yokohama-based cafe and roastery, will launch a Valentine's season limited edition "Strawberry Chocolate Basque Cheesecake" exclusively at their MARK IS Minato Mirai location starting January 14, 2026. This special dessert features rich couverture chocolate and sweet-and-sour strawberry chocolate toppings.
MUJI introduces a new air mattress that can be inflated and deflated for compact storage. Perfect for naps, camping, car stays, guests, and emergency preparedness. Features a built-in foot pump for easy inflation.
The sensitive skin brand OSAJI introduces its spring-limited Urara series, featuring floral and herbal fragrances designed to support fluctuating mind and body during seasonal transitions.
Donguri Republic stores across Japan will launch new merchandise inspired by the classic animation film "Panda! Go, Panda! The Rainy-Day Circus" starting January 10, 2026.
Patisserie KINEEL Kyoto introduces three luxurious new chocolate sweets for Valentine's Day 2026, including Chocolate Sandwich Cookies, Ruffle Almond Chocolate, and KINEEL Truffles in three flavors.
PEACH JOHN launches a special collaboration collection with popular chocolate brand Philly chocolate, featuring rose-motif roomwear and accessories perfect for Valentine's Day.
PIZZA-LA's popular heart-shaped pizzas are back! Choose between the classic red Margherita or the sweet white Cheese & Honey pizza, perfect for birthdays, anniversaries, and special celebrations.
Relive Heisei-era memories with new Pukupuku Awawa-chan and Happy March collaboration goods, all priced at 390 yen (429 yen including tax), launching at Thank You Mart stores nationwide in late January.
RINGO, the freshly baked custard apple pie specialty shop, is releasing two limited-edition Valentine's season apple pies starting January 10, 2026 – featuring indulgent double flavors of caramel and berry chocolate.
Dreams Inc. will begin selling HIPPERS HELLO KITTY AND FRIENDS, decoration figures featuring Sanrio Characters, from January 23, 2026 (Friday).
Sega Fave launches a new online lottery featuring Mickey Mouse, Goofy, and Max in original cool outfits, with prizes including rings, bracelets, and collectible merchandise.
KADOKAWA launches pre-orders for exclusive collaboration merchandise featuring original illustrations of Snow Miku x HIROSAKI×HAKODATE and Hatsune Miku x Hirosaki apples, available online from January 7 to January 27, 2026.
SEGA has released the third paid DLC for Sonic Racing CrossWorlds featuring PAC-MAN characters, a collaboration course, and an in-game festival event starting January 9.
Akindo Sushiro Co., Ltd. will launch a collaboration with the popular character Choigosim, known for its positive worldview that captivates younger audiences, starting January 14 at Sushiro locations nationwide.
A special collaboration between the beloved Tabekko Dobutsu biscuits and Kamakura's CHOCOLATE BANK debuts with SAFARI-themed treats, available at Nagoya Takashimaya's Amour du Chocolat starting January 16 at 10:00 AM.
Karimoku Furniture announces the sale of premium remade products using materials from the temporarily closed Imperial Theatre. The "Teigeki Premium Remake" collection, featuring 30 items by 6 creators, will be available at ZOZOVILLA starting January 17, 2026.
Starting January 9, 2026, THE MASTER by Butter Butler will release a limited-edition Butter Brownie featuring premium 60DAYS Chocolate and New Zealand grass-fed butter.
Toshi Yoroizuka will participate in Salon du Chocolat 2026 Part 1 at Isetan Shinjuku Store (January 15-20, 2026), offering exclusive limited-edition products including special sablé tins and freshly baked French toast-style bostocks.
New commemorative merchandise celebrating Ultraman's 60th anniversary will be available at ULTRAMAN WORLD M78 starting January 17, 2026, including exclusive pins, apparel, and limited plush toys.
Valentino Beauty launches a new fragrance in its Anatomy of Dreams collection, Amour Sans Détour Parfum, on January 14, 2026. This passionate floral leather scent evokes a clandestine romance in a Roman palazzo boudoir.
New merchandise featuring original illustrations and GraffArt with a Cat Day theme will be available from February 21, 2026 at eeo Store Ikebukuro. Online orders start January 7, 2026.
The popular smartphone game app Break My Case is teaming up with ZOZOTOWN for an exclusive collaboration. Limited-edition collaboration items will be available for pre-order exclusively on ZOZOTOWN starting January 9th, and an in-app event featuring original story content will run from January 9th to 25th.
The iconic Serpenti Viper collection evolves with six new designs in yellow and white gold, embodying eternal transformation and contemporary elegance.
FOX Corporation's caseplay service launches official smartphone cases featuring Bonobono TV anime and its theme song artists LIL LEAGUE. Eight designs now available for 150+ device models including iPhone, Xperia, Pixel, and Galaxy.
On January 7th, 2026, Selectchoeur Co., Ltd. released new colors for the "Castered Storage Wide Type" from their original brand bon moment. The fabric type gets a brighter "Gray," the wood grain type introduces "Greige Ash," and a limited edition "White Ash" joins the lineup. This popular item, with cumulative sales exceeding 180,000 units, now offers even more color variations.
Morinaga & Co., Ltd. announces the return of Choco Ball Kin No Kinako Mochi, featuring fragrant kinako chocolate made with 100% Hokkaido soybeans coating chewy mochi-textured gummy. The beloved flavor returns with enhanced quality for a limited time starting February 3, 2026.
CROSS SECTION introduces EVERYWAY, a retro-modern bike for everyday use, and TRAVERSE, a chromoly mountain bike for trail riding adventures.
Square Enix has announced the release of new Dragon Quest merchandise perfect for Valentine's Day. The lineup includes 6 items featuring adorable Slime chocolates in drawstring bags and gift tins, plus popular Slime Sablé keychains.
ELECOM releases hand and shoulder straps for smartphones with patented soft, stretchy design that reduces wrist and shoulder strain while enabling smooth photography and electronic payments.
Shiseido's aging care brand Elixir, the No. 1 best-selling skincare line for 19 consecutive years, introduces its evolved Super Light Boost Lotion and Emulsion featuring dual whitening active ingredients and proprietary Colagenesis® compound, launching February 21, 2026.
Sucrey's latte art-themed sweets brand FiOLATTE launches a new seasonal brownie gift featuring coffee and chocolate flavors, available from January 9th at Ecute Shinagawa.
FamilyMart will release the second edition of the Minecraft-themed Furyu Kuji lottery on January 17th, featuring 12 types of plush mascots with attachable belts, making them perfect companions for bags and backpacks.
The long-awaited 1/7 scale figure of Mast, the Nikke who dreams of the sea from GODDESS OF VICTORY: NIKKE, is now available for pre-order with an exclusive A2 clear poster at AmiAmi.
Eiko Corporation announces the third series of HOSEIROMAN plush toys featuring Granblue Fantasy characters Sis and Nehan, available for pre-order on their official e-commerce site Eikoretto through February 15, 2026.
Grand Hyatt Tokyo introduces a special White Day Collection featuring new champagne bottle-shaped chocolates with customizable messages, heart-shaped bonbon boxes, and more delightful treats available from March 1 to 14, 2026.
Gucci Beauty introduces two limited edition fragrances for the season of love. The Gucci Guilty Love Edition Pour Homme and Pour Femme reinterpret the signature scents of the Gucci Guilty fragrance collection with cool almond green and captivating lilac bottles.
Two craft distilleries unite for a groundbreaking blend combining Hishida's Southern-aged grain with Nagahama's award-winning malt, creating a luxurious Japanese whisky that showcases new possibilities in blending.
HoYoverse's space fantasy RPG Honkai: Star Rail kicks off Ver.3.8 Phase 2 today with the return of limited 5-star characters Fugue and Lingsha in revival warp events, plus new in-game events for players to enjoy.
IKEA introduces a new collection inspired by Swedish folklore traditions from the 1800s, featuring 20 products designed for contemporary compact living spaces while honoring traditional craftsmanship.
Kagome introduces a limited-edition vegetable and fruit juice blend featuring white peach, yellow peach, and nectarine, available from February 3 to late June 2026.
Kinokuniya brings back their popular strawberry sweets bag for 2026, featuring a cute polka dot drawstring design filled with three delightful strawberry and raspberry treats.
Kobe Tea releases a special Valentine's limited edition tea blend featuring the sweet fragrance of chocolate and rich depth of cacao, available from January 6, 2026.
The popular Kyoto donut shop koe donuts introduces a delightful new treat - butter sandwich cookies inspired by their beloved original characters, featuring six diverse flavors with fruits and nuts sandwiched between buttery cookie layers.
LOTTE launches Rakkus, a special collaboration chocolate combining their top two liquor chocolate brands Rummy and Bacchus, celebrating Rummy's 60th anniversary. Available nationwide from January 13, 2026.
Maluke, a pet skincare brand, has developed a moisturizing and protective cream featuring 20% high-concentration UMF15+ manuka honey, co-created with veterinarians for dogs and cats.
Starting January 9, 2026, MILLE-FEUILLE MAISON FRANCAIS at Matsuya Ginza launches Mon Chocolat, a sophisticated mille-feuille featuring Spanish dark chocolate cream with cacao nibs, sandwiched between chocolate-flavored fermented butter pastry.
Japan's specialty chocolate brand Minimal releases a new edition of their popular bonbon chocolate collection featuring eight renewed single-origin cacao varieties, now alcohol-free for wider enjoyment.
Morinaga & Co., Ltd. launches a collaboration with pudding specialist Pastel, releasing three limited-edition products featuring the iconic Nameraka Pudding flavor, available from January 13, 2026.
Mr. CHEESECAKE launches six special Valentine's products for 2026, including the chocolate-inspired BASQUE CHEESECAKE Cacao and Cafe Mocha flavor, available from January 17th at permanent stores and nationwide pop-up locations.
Namakuri, the viral sweets-in-a-can brand, launches a new chocolate-banana flavor featuring rich chocolate cream, banana sauce, and crunchy toppings.
Nenrinya, the Ginza baumkuchen specialty shop, introduces bite-sized "Mount Baum" coated in luxurious gold chocolate, available January 12 to mid-February 2026.
AmiAmi, a major hobby retailer, is now accepting pre-orders for the GODDESS OF VICTORY NIKKE Rupee Winter Shopper 1/6 Scale Finished Figure from Max Factory.
Korean cosmetics brand Coralhaze releases a special Ocha-Ken-inspired limited edition Dew Drop Tint in four new colors, featuring adorable character packaging. Available from January 19, 2026 at variety stores including PLAZA and Loft.
Sekiya Resort Terrace Midobaru's Yukigekka restaurant introduces a new wagyu nigiri dish featuring premium Oita wagyu sirloin. The exquisite 2-piece set offers guests a luxurious way to experience local beef with handcrafted sushi vinegar and sauce.
Starting January 7, 2026, ROYCE' is releasing three new limited-edition Valentine's sweets, including ROYCE' Rosé Chocolat featuring Joseph Perrier champagne and a new strawberry flavor of their popular ROYCE' Baton Cookies.
ROYCE' Confect has released a variety of Valentine's Day limited edition chocolates and sweets, available for online orders and at directly-operated stores. An early bird discount campaign offers up to 10% off for orders placed before January 26.
Starting January 9th, Saint Marc Cafe's signature CHOCOCRO will face off against the Ultimate ChocoCro in a sales showdown. The campaign also features rich chocolate drinks perfect for Valentine's season.
Commemorating 145 years of innovation, Seiko releases four limited edition timepieces that embody the brand's rich heritage and pioneering spirit. These special models feature warm gold accents and designs inspired by the company's storied history.
Seven-Eleven releases a new adult-oriented karaage with a bold black pepper kick. The popular fried chicken series adds a spicy twist perfect for warming up during the cold winter months, launching January 9th, 2026.
KOSÉ COSMEPORT introduces a new multi-vitamin infused sunscreen essence featuring SPF50+ PA++++ protection and tone-up effects, launching February 2, 2026.
Grace Corporation, which operates Taiwanese food and sweets shops, will launch a total of four winter-limited chocolate products from two brands, Taiwan Ten and Taiwan Confectionery Banka, for the 2026 Valentine's season.
Tescom Electric announces the release of the TD462A Protect Ion Hair Dryer in mid-January. Featuring gentle low-temperature airflow and ion technology, the dryer helps minimize heat damage while delivering glossy, manageable hair.
A luxury matcha confectionery brand introduces a new bonbon chocolat made with rice-based white chocolate and premium Uji matcha, available for a limited time at JR Nagoya Takashimaya's 2026 Amour du Chocolat event.
Sanwa Supply has released a USB-C rechargeable hand warmer that heats up in just 30 seconds and can be used repeatedly. This eco-friendly and economical device features three temperature settings and a slim design perfect for portability.
Colopl has launched the "White Cat New Year's Dream Fair 2026" featuring exclusive merchandise with original festive illustrations from the popular mobile action RPG White Cat Project NEW WORLD'S.
The iconic 1990s-2000s gyaru fashion brand LOVEBOAT releases nostalgic yet modern school bags featuring leopard and hibiscus patterns, perfectly blending retro aesthetics with contemporary practicality for today's fashion-conscious students.
Yamazaki introduces innovative kitchen and home organization products, including a drain net holder that minimizes contact with dirty nets, slim hanging cabinet organizers, and rotating table-side storage racks with magnetic dividers.
Yanagiya Honten Co., Ltd. releases the new Yanagiya Apricot Oil Gloss Oil Spray on January 6, 2026, at Loft stores and online. Nationwide release follows on February 5, 2026.
The popular fragrance series from Aoyama Flower Market, with cumulative sales of 30,000 units, introduces a new "Hyacinth" scent available for a limited time this spring starting January 10, 2026.
Starting January 10, 2026, BAKE CHEESE TART introduces a decadent Valentine's limited edition featuring three layers of chocolate mousse, whipped cream, and raw chocolate atop their signature cheese tart.
BAUM, the skin and mind brand themed around coexistence with trees, is re-releasing three mini-size eau de cologne fragrances on January 15th, 2026, by popular demand.
The gift select shop BIRTHDAY BAR announces a limited-edition collaboration featuring Sanrio's beloved Hello Kitty and Dear Daniel characters, available from February 11, 2026.
BOSS celebrates the upcoming Year of the Horse with a capsule collection inspired by traditional Chinese metalwork, featuring brand ambassador and world champion swimmer Wang Shun.
Bulgari's 2026 Spring/Summer leather goods collection introduces stunning new bags that blend the art of jewelry craftsmanship with modern leather design. The Serpenti Cuore collection features heart-shaped silhouettes and crystal-embellished editions launching from January 2026.
A special Canada Goose pop-up at Isetan Shinjuku Mens brings together heritage models and cutting-edge outerwear from January 7 to 27, 2026.
CHOCOLATIER PALET D'OR introduces a limited-edition Valentine's chocolate collection featuring heart-motif bonbons, available at directly-operated stores and online from January 23 to February 14, 2026.
Dr. Vranjes Firenze introduces a new daily beauty ritual inspired by its iconic fragrance, featuring Rosso Nobile hand cream and hand soap, launching at retail stores and online January 15, 2026.
Souda Seisakusho has launched "Tanton," an electric shoulder massager focused on strong tapping action to relieve severe shoulder tension and stiffness.
FamilyMart unveils Chef Komoda Kinya's 7th supervised series with the debut Chinese bun "Mala Cheese Nikuman" launching January 6 and "Black Vinegar Subuta" arriving January 13 at approximately 16,400 stores nationwide.
AmiAmi, a major hobby retailer, is currently offering pre-orders for the Goddess of Victory: Nikke Alice Plastic Model Kit from X-Plus. The kit features seven-color molded parts for accurate color separation even without painting.
Gong cha introduces a seasonal limited drink combining fluffy almond tofu and rich mango sauce with Alishan oolong tea, creating a winter landscape in a cup.
Guerlain launches the Parure Gold Skin Mesh Cushion, combining 24K gold with Black Bee honey for a radiant jewelry-skin finish.
Hattendo releases a limited-edition cream bread featuring their first-ever white dough, filled with milk cream and Fukuoka Amaou strawberry jam, exclusively at FamilyMart stores nationwide starting January 6, 2026.
Yakiniku Heijoen begins accepting pre-orders for its handmade premium Wagyu beef ehomaki roll, available at special prices made possible through whole-cow purchasing until January 31, 2026.
JR East Cross Station's Irorian Kiraku station soba shops introduce two limited-time menu items starting January 8, 2026. The Aomori Prefecture scallop kakiage soba returns by popular demand, alongside a warming ginger pork nanban soba perfect for winter.
The fresh SUNNY sneaker from JIMMY CHOO reinterprets the brand's core femininity and sophistication as a modern trainer, featuring delicate lace for a light and ethereal impression.
Family restaurant Joyfull presents a winter menu event featuring hearty hot pot dishes, rich hamburger steak sets, and exclusive desserts made with Fujiya's Milky candy. The fair runs from January 13, 2026.
Kamakura Witch introduces "Saison Wich (Salt Chocolate)," a winter-exclusive sandwich cookie featuring premium chocolate chips and salted butter cream, available from January 10, 2026.
SPINNS unveils a delightful new collaboration featuring Korilakkuma and strawberries, offering apparel, home goods, and accessories in sweet pink and ivory tones.
From Tokyo's Shirokane comes a special bite-sized collection. La Maison SHIROKANE introduces a limited-edition chocolat collection featuring new Tokyo Tea Chocolat, Amaou strawberry truffles, champagne chocolates, and the signature Shirokane Chocolat series.
Swiss premium chocolate brand Lindt releases its Valentine's Day 2026 collection featuring exclusive heart-shaped Lindor truffles and special gift sets, available from January 8 to February 15 at boutiques nationwide.
LOFT launches a special collaboration with The Powerpuff Girls featuring 33 exclusive items across 172 stores in Japan. The Glitter Sweet Collection includes charms, pouches, mugs, and stationery with Valentine's Day-themed pastel designs.
Lotteria hamburger shops are offering a limited-time Rilakkuma Kids Set featuring popular San-X characters, complete with collectible toys.
From January 16 to February 12, 2026, a limited-time pop-up shop featuring cyberpunk-themed merchandise for VTuber group Luminaria Production will be held at SHIBUYA TSUTAYA's IP SHOTEN on the 6th floor.
Marimekko marks its 75th anniversary with special Japan-exclusive tote bags featuring fusion designs of iconic Unikko and Vihkiruusu prints. The new Maridenim collection and home goods are now available for pre-sale on the official online store starting January 16th.
Following the popular Revival Collection, Mezzo Piano Junior launches the second wave featuring brand character Berrie-chan in Heisei-era POP art designs. Pre-orders begin January 6, 2026, on NARUMIYA ONLINE with delivery in late January to early February 2026.
Mister Donut launches a special collaboration with Godiva Chocolatier, introducing five premium chocolate donuts featuring truffle chocolate and fresh chocolate French cruller varieties, available for a limited time starting January 9, 2026.
Confectionery company Morozoff releases a new winter-limited pudding featuring elegant sweet chocolate and tart raspberry flavors, available at select stores from January 9 to February 28, 2026.
The latest Muv-Luv game, Muv-Luv Girls Garden, launches its New Year event featuring a new SSR Chiyuru Tsukigase character with special costume and abilities.
Naboso introduces a new self-care ball that combines their patented texture technology with cooling therapy, designed to support athletes and active individuals in their pre- and post-workout conditioning routines.
Nakamuraya has renewed its popular teriyaki chicken manju with a richer, deeper flavor thanks to the addition of brown sugar. The 6-piece assortment, featuring both pork and teriyaki chicken buns, is now available at supermarkets in the Kanto region for a limited time through February 28, 2026.
New Era launches a new collaboration collection featuring iconic artwork by renowned Japanese artist Taro Okamoto and the legendary Osaka Kintetsu Buffaloes baseball team logo.
Starting January 7, Nikko Style Niseko HANAZONO is offering an exclusive all-inclusive anniversary plan for ¥3.9 million, featuring luxury suites, private dining, and winter experiences in Niseko.
Two Kyoto companies team up to bring traditional pickle culture to textiles, launching unique fabric designs and crafting workshops starting January 11, 2026.
PETEMO launches a limited-edition collaboration with Peko-chan, featuring adorable pet toys inspired by popular Fujiya sweets. Available at PETEMO stores and online from January 7, 2026.
RORRY's stylish mobile battery series is on sale during Amazon's Smile SALE from January 3-7, 2026, featuring keychain-equipped models at up to 42% off with additional discounts for multiple purchases.
A French-Japanese cultural fusion brings a premium collector's item featuring Astro Boy in Paris Saint-Germain colors, crafted by renowned French sculpture studio Leblon Delienne.
Seven-Eleven stores across Japan will begin selling the PUPPET SUNSUN Happy Bag, featuring exclusive flocked figures of Sunsun and Nonnon along with a reusable clear bag designed with Sunsun's face.
The Ritz-Carlton Osaka opens reservations for their 2026 Valentine's collection featuring elegant chocolates and sweets with the theme "Dressing Up," alongside special dining promotions at Splendido restaurant and The Bar.
ROYCE' Confect releases a special Valentine's collection on January 7, 2026, including spoonable Nama Chocolate "Precious" with champagne and red wine, tiramisu-flavored Nama Chocolate, and limited-edition Italian Fair items available at ROYCE' online shop and directly-operated stores.
Four adorable Sanrio character-designed mini fragrances featuring the popular Nude One scent are now available at Don Quijote stores across Japan. Each 8mL bottle features heart-filled designs of beloved characters.
KOSÉ's global skincare brand SEKKISEI introduces a daytime whitening UV lotion that combines three functions in one product, launching on March 16, 2026.
From January 16 to February 14, 2026, Hokkaido's beloved winter-only sweets brand SNOWS will showcase their largest Valentine's lineup yet at JR Nagoya Takashimaya's Amour du Chocolat event, featuring Nagoya-exclusive items and new chocolate delights.
NetEase Games and ZhuRong Studio have announced the release of the New Year version update for the open-world MMORPG Sword of Justice, starting January 1, 2026.
Suntory announces the limited release of Teacher's Highball Can, featuring a renewed recipe with increased whisky content and smoky flavor, available nationwide from March 3, 2026.
Tim Ho Wan Umeda Chayamachi, the first Kansai location of the popular Hong Kong dim sum restaurant, has unveiled a new grand menu featuring seven new items to celebrate its first anniversary.
Tully's Coffee Japan introduces two new Valentine's-themed beverages starting January 9th, including a barista contest-winning drink featuring the elegant pairing of chocolate and fruit.
![Tully's Coffee Launches Deep-Roasted "Romance Roast [Full Body]" Seasonal Blend, Perfect for Chocolate Pairing](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/588edf6c-10fc-485c-b76a-297b0cc02f17.jpeg)
Tully's Coffee Japan introduces Valentine's season limited products starting January 9, including the Romance Roast blend designed to pair perfectly with chocolate.
A new line of shrine ritual items made from ceramic-resin composite material wins the 2025 Good Design Award. These unbreakable items maintain the appearance and feel of traditional pottery while offering durability and peace of mind.
A.P Holdings introduces two limited-edition Japanese sake varieties, "ubu with Fukucho" and "ubu with Taka," specially crafted for the New Year. These premium sake offerings will be available at Shijuhachigyo and sister restaurants starting from the first business day of 2026.
Calbee introduces a new soybean snack featuring a mix of two types of soybeans, offering an easy way to consume protein and dietary fiber. Available at convenience stores nationwide from January 12, 2026.
A new limited-edition champagne from Bollinger's "By Bollinger" series showcases the unique character of the 2016 vintage, featuring 73% Pinot Noir from northern Montagne de Reims.
FamilyMart introduces two new noodle dishes in its Kyushu region stores, featuring an Ajisen Ramen-supervised tonkotsu ramen with black mayu oil and a luxurious udon topped with Kyushu chicken breast toriten, available from January 6, 2026.
Tirol Choco Co., Ltd. launches a special Hatsune Miku collaboration product featuring exclusive illustrations by artist Yumenouchi. The limited-edition "Tirol Choco Mikkumiku Milk Mint" will be available at FamilyMart stores across Japan starting January 26, 2026.
Blue Roof, a lifestyle shop and cafe in Itoshima, begins selling the Amaou Smoothie featuring Fukuoka's premium brand strawberries on January 6, 2026.
KEYUCA has launched a new collection of seven washable PP rattan storage baskets. These versatile organizers combine the warm look of natural rattan with the practical benefits of polypropylene - they're fully washable, moisture-resistant, and splinter-free.
JR Hokkaido Fresh Kiosk launches new Kitaca-branded writing instruments featuring the adorable Ezo flying squirrel mascot. The collection includes Kuru Toga mechanical pencils and uni JETSTREAM 4&1 multi-pens, available from January 9, 2026.
Koikeya releases seasonal potato chips featuring Japanese plum with fragrant Isewan seaweed topping, available for order until January 13th.
Tonkachi Inc. has released original merchandise for the Lisa Larson's Way exhibition currently held at PLAY! MUSEUM in Tachikawa, Tokyo. These items are now available for advance purchase at PLAY! MUSEUM and will also be sold sequentially at the online shop Tonkachi Store.
Lotteria introduces three new sukiyaki-inspired burgers starting January 7th, featuring beef short rib, shirataki noodles, and special sukiyaki sauce in a limited-time campaign.
Nissin Cisco introduces a limited-edition Coconut Sable featuring apple pie flavor with fermented butter, apple essence, and cinnamon accents. Available nationwide from January 12, 2026.
Nosh Co., Ltd. launches its nosh pâtisserie series on January 5, 2026, featuring three authentic desserts that balance delicious taste with health-conscious nutrition - Fondant Chocolat, Double Cheesecake, and Tiramisu.
Natural cosmetics brand SABON releases a limited-edition Valentine's gift kit featuring the Gentleman Collection fragrance, available from January 15, 2026.
Sapporo Draft Beer Black Label THE SHOP announces exclusive collaboration sneakers designed by Yasuhiro Mihara, the creative force behind Maison MIHARA YASUHIRO, available for pre-order from January 5, 2026.
TSUCHIYA KABAN introduces a limited khaki color to its signature Diario leather series, set to launch on January 15, 2026. The elegant beige-toned khaki complements spring and summer wardrobes while showcasing the natural richness of premium leather.
Di Techno Corporation has launched pre-orders for Ultraman Z original merchandise featuring newly illustrated artwork. Pre-orders are available at Chara-Log and anime shops nationwide starting December 25, 2025.
Y's has released "TOKYO: HELD MOVEMENT," a striking new photo series for their 2026 Spring/Summer collection captured by acclaimed photographer Max Vadukul on the streets of Tokyo.
AEON celebrates Winnie the Pooh's 100th anniversary with exclusive honey muffin-themed plushies launching January 1st at approximately 80 AEON stores across Japan.
Crepe brand β STAND collaborates with JA Yokohama to launch a winter-limited Sweet Potato Parfait crepe featuring long-aged Beni Haruka sweet potatoes, available from December 26.
BONAVENTURA introduces a special limited edition collection of handcrafted leather animal charms, each symbolizing different types of good fortune for the new year.
Starting January 1st, 2026, Buttery at LaLaport Anjo will release a new seasonal millefeuille featuring elegant matcha cream and sweet red bean paste, along with lucky bags and gift sets perfect for the New Year.
Tokyo Tamago Honpo's CARAMER specialty shop launches a new seasonal flavor combining fragrant coffee, crunchy almonds, and smooth hazelnut caramel in their popular CARAMER Sand series.
Disney Store introduces its first-ever original Godiva chocolates as part of the Valentine 2026 collection, launching January 9th with exclusive designs featuring Mickey Mouse as a chocolatier.
KADOKAWA's new BL manga Kawaii Shitsuji no Tsukurikata vol.1 hits shelves today, featuring a bold young master and his fallen butler in a comedic battle of wits and pride.
Felissimo's humor goods brand YOU+MORE! has launched new lazy starfish-themed bead cushions and mascots inspired by the relatable sight of starfish lounging in aquariums.
Maruyama Coffee will release three types of New Year gift sets featuring colorful festive packaging, perfect for New Year greetings. The collection includes seasonal limited-edition medium and dark roast coffees, as well as convenient drip bag options.
Pierre Ledent, a pâtissier and chocolatier from Liège, Belgium, launches the 2026 Valentine's limited collection with the theme "Chocolat Céleste - Chocolates of the Sky" featuring exclusive assortments.
Di Techno has started accepting pre-orders for original merchandise featuring anime illustrations from TV anime SANDA, available through Charalog and anime shops nationwide.
SMELLY's nail polish line undergoes its first renewal since the brand's inception, featuring a refined design with 10 new shades including 6 spring-inspired colors and 4 popular classics. The collection launches with a new nail care oil.
Popular seasonal flavor becomes a year-round product as Suntory releases -196°C Sugar-Free Pink Grapefruit & Orange nationwide on February 24, 2026.
Tenkaippin, the ramen chain famous for its rich kotteri soup, has begun taking pre-orders for the special YEAR Donburi 2025. Featuring pink and indigo colors symbolizing bonds and connection, these commemorative bowls celebrate the relationships built with customers throughout the year.
The popular Maple Chocola Cookie, previously exclusive to Gransta Tokyo, is now available for a limited time at all The MAPLE MANIA stores starting January 4, 2026.
Anique Inc. announces a collaboration cafe for the TV anime Tis Time for "Torture," Princess at Share CAFE in Harajuku from January 16 to February 1, 2026. Features exclusive menu items, original merchandise, and limited coasters.
Toys King, which operates T-BASE JAPAN, has released Red King First Generation (Normal Color) and Red King Second Generation (Red Color) sofubi figures from the Ultraman Series at T-BASE Ikebukuro P'PARCO store starting December 20, 2025, at 11:00 AM. Both versions are currently available for purchase.
AVIOT announces special edition TE-V1R wireless earphones celebrating the 15th anniversary of Uta no Prince-sama. Featuring exclusive voice recordings and original designs, pre-orders begin December 25th.
AMNIBUS, the online shop selling original anime and manga merchandise, has started taking pre-orders for 12 types of Banana Fish products featuring Ash Lynx, Eiji Okumura, and BABY BANANA designs.
A Bathing Ape (BAPE®) introduces a special New Year hamaya (demon-breaking arrow) novelty for customers spending ¥50,000 or more at select stores starting January 1, 2026.
Nihon Bungeisha has released 'Bonsai Illustrated Guide' (co-authored by Yukio Hirose and Nobuyuki Hirose), a comprehensive guide to cultivating small bonsai with detailed step-by-step photography.
Café Kitsuné Aoyama introduces a limited-edition Galette des Rois featuring fragrant Uji matcha and almond cream, complete with a cute Barista Fox fève, available from January 3, 2026.
Nihonbashi Dashiba unveils a new fusion dish combining Korean mixed rice with premium bonito flakes, Japanese pickles, and aromatic sesame oil, available for a limited time.
Bauhutte's gaming furniture brand has expanded its Winter Gaming Fortress Sale to include the latest DAMEGI wearable blanket series and other warm gaming furniture at special prices.
emmi unveils a special collaboration with Onitsuka Tiger, launching the MEXICO 66 CHUNK sneakers with platform soles in a fresh New Year colorway featuring ivory suede, gold stripes, and pink accents.
From December 27, 2025 to January 18, 2026, Ginza Loft hosts its second annual "Ginza Odashi Yokocho," featuring premium dashi stock products from Hokkaido to Okinawa, including specialty varieties and unique items like drinkable dashi and fresh furikake.
by age 18, the udon restaurant known for its plant-based and gluten-free menu, launches its own brand of gluten-free soy sauce made with traditional wooden barrel fermentation.
CAVE Interactive Co., Ltd. has launched the "Lucky Lottery Campaign" where players can win prizes including up to 54,900 Holy Stones, along with luxurious New Year campaigns offering up to 228 free gacha pulls in their shooting game app Gothic wa Mahou Otome ~Sassato Keiyaku Shinasai!~.
nijito Co., Ltd., which operates the head beauty brand "haru," has launched a special "haru Lucky Bag" sale exclusively on Yahoo! Shopping's official haru online store for the year-end and New Year season.
Belgian waffle shop HASHLE introduces its second wave of winter-themed waffles, including Apple Cinnamon Liège waffles and Strawberry Mascarpone HASHLE waffles, available from January 1 to February 14, 2026.
IKEA Japan announces the release of over 120 new products centered on their 2026 theme 'Cooking & Eating,' featuring innovative kitchenware, dining furniture, and tableware designed to enhance daily cooking and dining experiences.
IKEA Japan will begin selling over 700 new products from January 1, 2026, featuring cozy winter items including country-style bedding, stylish blankets, and functional storage solutions for creating comfortable living spaces.
Maison de FLEUR's popular spring series "STRAWBERRY COLLECTION" returns with six new items, including strawberry-shaped shoulder bags, pouches, and embroidered accessories, celebrating the arrival of spring.
Duskin's Mister Donut and Adastria's LEPSIM fashion brand are releasing a new collaboration collection featuring illustrated hoodies, retro-inspired designs commemorating Mister Donut's 55th anniversary, and coordinating kids' items starting January 9, 2026.
Eikoh Co., Ltd. announces the release of original Monchhichi "Interior Mini Figures" at Can Do and other 100 yen shops and fancy stores across Japan.
NICI, the beloved German plush toy brand, marks its 40th anniversary in 2026. The celebration kicks off with the revival of the popular Color Bear keyring series, launching in May 2026.
Kodansha's Otomodachi magazine February/March/April 2025 issue comes with a special supplement allowing children to create fruit-decorated sweets using rice clay, featuring exclusive molds and an extruder set
Shikishima Baking Co., Ltd. (Pasco) will release "Kokusan Komugi Nouko Milk France" (Domestic Wheat Rich Milk France), a new product in the ArtisanSelection series, in the Kanto, Chubu, Kansai, Chugoku, and Shikoku regions on January 1, 2026, for a limited time.
Restaurant Ukai's online shop begins pre-orders for a luxurious seasonal hot pot set featuring king crab on January 1st, 2026. The set includes a course-style experience with ginjō crab tofu and king crab in soy milk white miso broth.
Thank You Mart will release exclusive KIRIMI-chan and Cogimyun items at all stores from late January. Online pre-orders start December 26th at 12 PM. All items priced at ¥390 (tax included ¥429).
Global cosmetics brand SHEGLAM has released a new liquid foundation designed for winter dry skin. The Skin Sync Satin Foundation features a buttery smooth texture and moisturizing ingredients, delivering a natural satin finish.
Sisley Paris introduces a special New Year kit featuring their bestselling Ecological Compound Advanced emulsion (125mL) along with four popular mini-size products, launching January 1, 2026.
Starting January 2, 2026, TAVERN by the green at The Strings Omotesando will offer a new Baby Shower Celebration Plan featuring elegant decorations, a gender reveal cake, and chef-curated menus in a private room overlooking Omotesando's zelkova tree-lined avenue.
GreenFlash is launching a vibrant collection of Teletubbies goods featuring cute expressions and iconic designs in pink and purple. Pre-orders are now open on Village Vanguard Online.
T-BASE JAPAN will release the "Sonic the Hedgehog" blind BOX designed by TOUMA starting December 27th, 2025 at 11:00 AM at the T-BASE Ikebukuro P'PARCO store. This collaboration with soft vinyl artist TOUMA features 10 types of original art pieces showcasing Sonic characters with TOUMA's signature deformed style.
The Gosetsu Set returns for its fourth year, delivering authentic Tsunan snow alongside premium sake. This unique winter offering celebrates the heavy snowfall that defines the brewery's craft, shipping sake buried in snow directly from one of Japan's snowiest regions.
Ufufu Donatsu, a handmade donut specialty shop, is now accepting pre-orders for three types of lucky bags filled with limited-edition donuts, unreleased flavors, and other Ufufu items. Available for purchase at Kanazawa Main Store, Kyu-Karuizawa Store, and the official online shop.
Wako Annexe's Cake & Chocolate Shop introduces Premier Bijoux de fraise, a luxurious strawberry shortcake featuring premium Amaou strawberries, available from January 3 to March 31, 2026.
Tachibana E Shuhan has launched the 92nd edition of its popular whiskey lottery "Luxury Whiskey Mikuji" on Amazon, Rakuten, and other e-commerce platforms starting December 25, 2025. The lottery features premium Japanese whiskeys with the grand prize being Yamazaki 18 Years Old.
Amiami's brand amie announces two new premium collectible card series featuring all 20 characters from 18TRIP, with luxurious foil stamping and special materials.
513BAKERY, with 15 locations across Mie, Aichi, Tokyo, and Hokkaido, announces their January 2026 New Year and Strawberry Bread Fair featuring zodiac-themed cream buns, luxurious Matsusaka beef bread, and seasonal strawberry pastries, plus limited-edition lucky bags with bread vouchers.
Celebrate Levi's birthday with an exclusive tea set featuring a newly illustrated design. The set includes a cup, saucer, Darjeeling tea bags, a spoon with the Wings of Freedom engraving, and two bromide cards.
A real-life lottery featuring never-before-seen illustrations from Bocchi the Rock! will be available starting January 31, 2026. The Kujirack lottery offers guaranteed prizes with every draw, including exclusive merchandise featuring new artwork by illustrator Terada Tera.
The latest smartphone game based on the popular delinquent manga series Crows and Worst has officially launched, featuring character training simulation gameplay and cross-generation team battles.
DEAN & DELUCA Okayama introduces limited-time winter seasonal drinks perfect for the busy year-end and New Year period. The "Celebratory Shiruko" series features a new black sesame flavor alongside classic matcha, plus the returning winter favorite "Yuzu Ginger Apple."
EYEVAN has expanded its EYEVAN Tortoise collection, featuring genuine tortoiseshell eyewear, with two new models. The Webb model now comes in a 49 size, and the Avalon model joins the lineup.
Starting January 6th, goma to in Jiyugaoka introduces three limited-edition Valentine treats featuring sesame, strawberries, and chocolate in parfaits, lattes, and shakes.
Hotel Granvia Wakayama launches special New Year 2026 Lucky Bags with hotel dining packages and gourmet items. Advance reservations start December 26.
Post-event sales for Make the Exorcist Fall in Love merchandise from Jump Festa 2026 have started on THE Chara online store. Order by January 21, 2026.
Hotel Kanazawa presents KOKA - Yuzu & Goma, an elegant Valentine's bonbon chocolat featuring yuzu citrus and black sesame. Pre-orders begin January 10, available February 1 to 14, 2026.
Limited-edition mineral-inspired confectionery featuring the iconic Philosopher's Stone from Lupin the Third: The Mystery of Mamo goes on sale at MOO:D MARK by ISETAN from December 17, 2025.
A.Crescent has launched an innovative eGift card service for Mikadukiya's popular natural yeast croissants, making it easier than ever to send thoughtful gifts without worrying about logistics or expiration dates.
Confectionery maker Morozoff introduces limited-edition New Year sweets featuring the 2026 zodiac "Horse" design, including their signature Denmark Cream Cheesecake and other festive treats available from December 29, 2025 to January 3, 2026.
The popular "GLUTEN-FREE CURRY" featuring the sweetness of Hokkaido onions from natulif is now available in convenient bulk sets - 4-pack and 20-pack options offering great value for gluten-free curry lovers.
Baumkuchen specialty store Nenrinya introduces a limited-edition red and white baumkuchen for the New Year season, featuring sakura flavor and egg richness in celebratory dual rings.
Shikishima Bread (Pasco) announces the release of Rich Fromage Pancake, featuring two layers of cheese cream that create a delightful contrast in flavor. The product will be available in six regions across Japan starting January 1, 2026.
ROPE' PICNIC unveils a special Hello Kitty collaboration collection featuring 7 items, including face-shaped mini bags and jacquard knits. Pre-orders begin December 26, 2025, with in-store sales starting January 1, 2026.
A groundbreaking liqueur blending the distinct spirits of two regions has been created. The Nagahama Distillery's AMAHAGAN meets Shinzato Shuzo's whiskey and awamori liqueur in the INAZUMA series, launching in limited quantities on January 20, 2026.
Creative Plus and Gonda Brewery have released Japanese sake inspired by the popular anime "The Style of Hiroshi Nohara's Lunch," featuring "Kin no Hiroshi" (dry sake) and "Gin no Hiroshi" (lime-infused liqueur), available online and at select retailers starting December 25, 2025.
Oguri Cap and Tama Cross from the hit anime Uma Musume: Cinderella Gray are now available as adorable KuiKui sitting plushies that tilt their heads to look up at you. These charming merchandise items will be released in June 2026.
Grand Hyatt Fukuoka presents a special Valentine's Day & White Day chocolate collection featuring vegan Trilogie Végane and organic Cuvée Organique chocolates, available from February 1 to March 14, 2026.
YOKUMOKU's Tokyo Station Ichibangai store introduces three limited-edition handmade cookie cream puffs featuring seasonal flavors. Available from January through June 2026, these exclusive treats combine YOKUMOKU's signature langue de chat cookies with seasonal custard creams.
The mobile puzzle game based on the popular anime series launches a special Santa-themed pickup gacha featuring seven characters in festive costumes, along with a countdown login bonus campaign offering tickets for the 2025 All-Stars gacha.
Compile Heart announces the launch of online sales for the AmiAmi 25th Anniversary × Hyperdimension Neptunia 15th Anniversary Double Anniversary Collaboration and Anniversary Party vol.2 merchandise, featuring exclusive illustrations by Tsunako.
Starting January 7, 2026, French restaurant UNtreize in Kitashinchi will offer a new weekday-only lunch course featuring over 30 types of seasonal vegetables from Awaji Island and Osaka.
An online lottery featuring original merchandise from the TV anime 'The Dangers in My Heart' with Marine and Bunny Maid themed newly illustrated goods is now available on Kujico, the internet-based lottery service. Sales began on December 24, 2025 at 12:00 PM.
IP Four Co., Ltd. will release the Care Bears Sweet Assort Collection capsule toy series featuring six different types of pouches and bags, including tote bags, face pouches, and tissue case pouches, priced at 400 yen per capsule, starting from late December 2025 at capsule toy corners nationwide.
caseplay announces a new collection of smartphone accessories featuring popular NAMJATOWN Characters from Sunshine City's indoor theme park NAMJATOWN, including slim protection cases and various tech accessories.
British lifestyle brand Cath Kidston releases six limited edition NEW YEAR BAG sets starting January 1, 2026. Each features an exclusive original tote bag filled with 3-6 curated items including tableware and pouches, with sets ranging from 5,500 to 9,900 yen.
The first official merchandise collection for "Chiikawa Pocket," the first smartphone app based on the popular "Chiikawa" series, will go on sale on January 16, 2026. Pop-up stores will also open in Tokyo, Sendai, Nagoya, Osaka, and Fukuoka.
KONAMI releases Combine Me!, a mobile block puzzle game featuring action and logic modes, 700+ puzzles, and collectible pixel art characters. Free-to-play with in-app purchases on iOS and Android.
DRESSY CAFE, a wedding theme park café produced by PLACOLE & DRESSY, is launching limited-time Valentine's menu items at all three locations in Kamakura, Nagoya, and Osaka from December 30, 2025 through February 28, 2026.
Italian luxury brand Fendi introduces the ultra-lightweight "Fendi Flight" sneaker from its 2026 Spring/Summer Pre-Collection, combining sporty unisex design with comfort and functionality.
Naris Cosmetics unveils The Rouge, a premium lipstick collection featuring fit film technology, moisturizing ingredients, and poetically named shades designed for mature skin.
IP4 Inc. announces the Hello Kitty Summerdays Pouch Collection capsule toy series featuring a sun-kissed Hello Kitty design. The collection includes five different items launching mid-December 2025 at capsule toy vending machines nationwide for 400 yen per play.
Hilton Kyoto offers eight exclusive New Year lucky bag packages featuring luxury suite stays, fine dining experiences, and spa treatments through January 18, 2026
ISEMAN CO., LTD., a group company of IX Holdings, is releasing Single Malt Whisky Ise -2025 Edition-, the first Japanese single malt whisky from the Ise-Shima region, made with 100% malt spirit distilled and aged at the Ise Distillery. This limited edition of 250 bottles will be available from December 30, 2025.
The visual novel game KANADE is celebrating its Nintendo Switch download release with a 20% off sale until January 31, 2026. The PC package version has also launched, with limited special editions featuring exclusive merchandise and bonus content.
A new 1/6 scale figure of Kuroneko (Ruri Gokou) from the popular anime My Little Sister Can't Be This Cute is now available for pre-order. The White Cat Ver. features the character in a refreshing white dress, capturing a summer moment. The figure includes interchangeable face parts and is available with an exclusive plushie set.
Okamedo, a traditional Japanese confectionery shop in Toyohashi, launches a new wheat-flour uiro featuring locally-sourced Gamagori mikans with a moist texture and sustainable approach to food waste reduction.
New Monchhichi door plate-style charms featuring various daily life scenes are coming to capsule toy vending machines across Japan in mid-December 2025. The collection includes 10 different designs with dual-sided plates showing activities like studying, cooking, bathing, and sleeping.
GreenFlash Co., Ltd. launches limited pre-order sales of Panda! Go Panda! merchandise through Village Vanguard Online. The collection features embroidered pouches, letter sets, and various lifestyle items showcasing heartwarming scenes from the beloved anime.
The second edition of SEGA Lucky Draw Online celebrating the 20th anniversary of "Like a Dragon" is now available, featuring fashion items inspired by the series including iconic shirts, sarashi neck warmers, and various daily accessories.
Seibu Ikebukuro Main Store's B1 floor presents a festive collection of New Year gifts for 2026, featuring zodiac-themed packaging and special limited-edition sweets to celebrate the Year of the Horse.
Maecy's popular 2013 pachislot machine Slot Puella Magi Madoka Magica launches on the SloPachi Spirit virtual hall app, featuring faithful recreation of the original machine with virtual hall exclusive features.
Content Seven's anime specialty EC site Anifeba announces the limited-quantity sale of collaboration products featuring Sumikko Gurashi: The Sky Kingdom and the Two Children, including a winter vegetable set and delicious rice.
Two new seasonal chuhai varieties featuring white peach and strawberry flavors will be available nationwide starting February 17, 2026. The drinks use Suntory's unique -196°C manufacturing process to capture the fresh taste of spring fruits.
Original merchandise featuring new marine and bunny maid themed illustrations from The Dangers in My Heart TV anime is now available through Kujico online lottery service. The lineup includes visual cloth posters, acrylic stands, and more collectibles.
Life on Products introduces the TOUCHBeauty Scalp Care Hair Brush TB-2343, a multifunctional hair care device that combines negative ions, high-speed vibration, EMS microcurrent, and dual-color LED technology to deliver salon-quality scalp and hair care at home.
Team Entertainment has launched an online lottery featuring original merchandise from the TV anime 'The Angel Next Door Spoils Me Rotten' with a winter animal theme, available on the Kujico platform from December 24, 2025 through January 18, 2026.
Kawasaki Motors Japan launches pre-order sales for W60 Anniversary commemorative Edo Kiriko original crystal glass featuring the W60 anniversary logo, available at Kawasaki Plaza locations and online shop starting December 22, 2025.
AMNIBUS, an online store specializing in original anime and manga merchandise, has launched pre-orders for four new product lines from the TV anime BLEACH Thousand-Year Blood War, including Trading Scene Photo Acrylic Cards Vol.2, starting December 17, 2025.
A new 1/7 scale figure of Daydream Bunny Morphea from the popular mobile game BrownDust2 is now available for pre-order at AmiAmi, scheduled for release in October 2026.
Cycle.me, a food brand operated by Dot Me Inc., is launching a new line of protein-rich soups that can be easily prepared by simply adding hot water. The products have been highly praised by dietitians and nutritionists, with 95% rating them as delicious and effective for protein intake.
A new winter-limited flavor joins DEMEL's popular Keks Sandwiches lineup, featuring praline cream with pecans, rum-soaked raisins, and chocolate drops sandwiched between aromatic chocolate sable cookies with hazelnuts and cacao nibs.
Felissimo's lifestyle goods brand Kraso has released three new products designed to enhance oshi-katsu (fan activities) and nui-katsu (plushie activities) for adults. The lineup includes a stage curtain-style pouch, sitting plushie costumes, and a display shelf with storage drawer.
FELISSIMO's humor goods brand YOU+MORE! introduces a unique neck pillow designed to look like a realistic Baumkuchen cake, complete with a slice-shaped pouch. Perfect for travel and relaxation, this whimsical two-piece set brings a delightful touch to comfort.
A limited-time dessert featuring rich Uji matcha flavor and smooth bavarois texture, topped with whipped cream, red bean paste, and gold leaf, available from January 2 to April 30, 2026
InterContinental Yokohama Grand presents its 2026 Valentine's chocolate collection at the Gourmet & Souvenir shop "Eye Marina" on the 2nd floor, featuring 18 varieties of artisanal bonbon chocolates including four new flavors from January 19 to February 14, 2026.
Isetan Shinjuku opens on January 2nd, 2026 with the JAPAN SENSES campaign, celebrating Japanese craftsmanship from tradition to pop culture. The event features New Year celebrations including a Kagami Biraki ceremony, artist collaborations, traditional folk toys, and exclusive shortcakes from 13 brands.
Suntory launches a relaunched Jim Beam Soda can with enhanced bourbon flavor and introduces a limited-edition Jim Beam Lemonade can nationwide in January and February 2026.
Kinokuniya's official online store presents a curated collection of gift items perfect for the holiday season, including premium chocolates, waffle cookies, and rich chocolate cakes ideal for New Year greetings and gatherings.
arma bianca launches pre-orders for an exclusive Natsume's Book of Friends collaboration with NORITAKE. The premium bone china cup and saucer features Nyanko-sensei design with gold accents, now available on AMNIBUS online store.
The first official puzzle game for the TV anime Oshi no Ko has opened its app store pages and launched pre-registration. A campaign offering prizes up to 10,000 yen is also underway
A new series "Puku Puku PAPER THEATER" has been launched to commemorate the 10th anniversary of PAPER THEATER. The first release features six beloved Sanrio characters including Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi, and Pochacco, available from December 23, 2025.
A comprehensive visual collection for Sora no Kiseki the 1st is set to release on February 10, 2026, featuring package artwork, character designs, and complete Active Voice transcripts. An exclusive ebten edition with special bonuses will also be available.
Nous Co., Ltd. is releasing the SOYO Facial Cleansing Brush, a new facial cleansing tool featuring high-density bristles designed to elevate daily skincare routines. The product will be available starting December 23, 2025.
Suntory will release two new non-alcoholic beverages, "Nonaru Sakaba Plain Chuhai Non-Alcoholic" and "Umeshu Soda Non-Alcoholic," along with a refresh of four existing products in the popular Nonaru Sakaba lineup.
The popular characters from the Teikou Penguin short anime series are now available as soft, squishy capsule toy mascots featuring Penguin, Panda, Orca, and Monitor Boss in a playful new form.
Thule introduces the Thule RoundTrip ski and snowboard boot bag 35L, a compact and sustainable boot bag perfect for air travel, featuring eco-friendly materials and bluesign® product certification.
COSPA, a company specializing in official character costumes, apparel, and merchandise, has announced new products from TSUKIHIME -A piece of blue glass moon-. An acrylic art stand featuring Arcueid Brunestud's striking profile will be available for pre-sale at Comic Market 107.
New storage solutions from Yamazaki Jitsugyo include a condiment tube holder for refrigerators, a stick cleaner storage stand, a magnetic coffee filter case, and more innovative home organization products.
Tachibana E-Shuhan announces the second release of their 2026 Fukubukuro Mikuji lucky bag lottery, launching December 20 following overwhelming demand for the first round. The special New Year's lucky bags feature a chance to win the extremely rare Hakushu 25 Years Old whisky, with 466 limited units available at 5,980 yen including free shipping.
CASEPLAY introduces a new collection of smartphone accessories featuring Kushinyoro, the official character of the Japan Kushikatsu Association, including a special Turbanman design created to commemorate Kushikatsu Day
DMM GAMES announces a major update for the fantasy RPG 'FLOWER KNIGHT GIRL' on December 22, featuring a new event 'Race Through the Sky for the New Year' with new characters Suzuna (New Year) and Hakobera (New Year).
A new line of fragrance products featuring original illustrations from the popular BL manga series by Moe Fujisaki is now available for pre-order, including eau de parfums, roll-on fragrances, multi-balms, and diffusers.
Di-Techno launches a revival edition of the Hunter x Hunter "Hatsu" WEB lottery featuring exclusive merchandise with original artwork of Gon, Killua, Kurapika, Leorio, and Hisoka activating their Nen abilities
JELLY BEANS launches a special New Year campaign where customers can create their own personalized Happy Bag by selecting one item each from Style A and Style B, available exclusively on the official online store.
Five adorable characters from the figure skating anime Medalist join the Nuipal plushie series. These palm-sized companions feature soft fabric and embroidered details, scheduled for release in May 2026.
A new leisure sheet featuring the East and West Japan maps from Momotaro Dentetsu 2: Anata no Machi mo Kitto Aru is now available. The double-sided design measures 1030mm × 1456mm, perfect for families and friends to enjoy while playing the game and discovering their local stations.
Ensky launches the new Paper Theater Tsumikasa series, featuring stackable paper craft kits from One Piece's Wano Country Arc and Egghead Arc. Available starting December 22, 2025, at ¥5,280 each.
Butter Butler will participate in Amour du Chocolat 2026 at JR NAGOYA TAKASHIMAYA, featuring the exclusive Butter Crown Chocola available only at this location. The event runs from January 16 to February 14, 2026.
SNK Corporation announces a massive 67% OFF Winter Sale on FATAL FURY City of the Wolves SPECIAL EDITION across all platforms including PlayStation, Xbox, and Steam. The sale offers the game with Season Pass 1 featuring guest fighters Ken and Chun-Li from Street Fighter series at just 2,613 yen until early January 2026.
A limited-time popup shop at Ueno Marui showcases GOODGLAS glassware including the viral oversized Hello Kitty ornament, Miffy 70th anniversary straws, and handcrafted double-wall glasses from December 22, 2025 to January 8, 2026.
Campbell Early, Fukuoka's specialty Amaou souvenir store, introduces Amaou Strawberry Gummy featuring Fukuoka-grown Amaou strawberry juice. The fruit specialty store spent 1.5 years perfecting this juicy new confection, now available starting December 19.
AmiAmi is now accepting pre-orders for the Wandering Witch Elaina Cat Ear Cafe ver. 1/7 Scale Figure from FuRyu, scheduled for release in August 2026.
Blue Bottle Coffee launches a special LOVE DAY lineup featuring chocolate drinks, new desserts, cookies, and seasonal spring menu items at cafes across Japan starting January 15, 2026.
AMNIBUS, an online store offering original anime and manga merchandise, has launched pre-orders for eight types of Haikyu!! products including trading acrylic stands, keychains, badges, and more featuring newly drawn chibi character morning illustrations.
Pre-orders have begun for an exclusive collection of Hikaru no Go merchandise featuring newly illustrated winter attire designs. The collection includes trading acrylic cards, glitter badges, illustration cards, bromides, and BIG acrylic stands available on the AMNIBUS online store.
AMNIBUS, the anime and manga merchandise online store operated by arma bianca Inc., has started taking pre-orders for five types of Kono Oto Tomare!: Sounds of Life merchandise, including trading chibi character after school ver. acrylic stands.
AMNIBUS, an online store offering original anime and manga merchandise, has started taking pre-orders for five types of Naruto Shippuden products featuring newly drawn illustrations of characters in their pre-battle moments.
7-Eleven Japan launches two new rice burger varieties featuring charcoal-grilled beef kalbi and teriyaki chicken with garlic mayo. These convenient heated rice burgers combine crispy, aromatic rice buns with generous meat fillings.
Santos Co., Ltd. has restocked the sold-out Tinker Bell design from their popular Disney Stained Glass Umbrella series, featuring stunning stained glass-inspired artwork on vinyl umbrellas.
The compact electric blower "Tobashimakuris T" from outdoor brand DOD tackles camping's most tedious tasks with powerful airflow in a palm-sized design.
Fujizakura Heights Beer has released HOBAKU, a limited-edition collaboration beer with Yamanashi's prestigious SADOYA Winery, featuring Cabernet Sauvignon grapes from SADOYA's estate farm.
Art goods manufacturer Kenelephant releases its first room light featuring the popular character Pukpuku by plush toy artist Munyu.
Seven-Eleven introduces a new Rich Chocola series featuring four chocolate-filled treats launching from December 16th. The lineup includes a Chocolate Whipped Croissant, Chocolate Brownie Pie, Chocolate Cream Donut, and Rich Chocolate Bar, all designed to satisfy winter chocolate cravings.
Kawade Shobo Shinsha has released official Harry Potter chocolate kits, allowing fans to create iconic wizarding sweets at home. The lineup includes the Chocolate Frog Kit and the new Golden Snitch Chocolate Kit, with limited-edition sets featuring an exclusive A5 notebook.
AMNIBUS announces pre-orders for 10 new Sakamoto Days merchandise items featuring original "Seasonal Journey" artwork. The collection includes trading acrylic stands, can badges, postcards, and other character goods featuring Sakamoto Taro, Shin Asakura, Nagumo, Shishiba, and Natsuki Seba.
COCORIS, the nut-focused confectionery brand, releases a special New Year gift package featuring three popular baked goods. The elegant selection includes hazelnut and raspberry sandwich cookies plus maple marron financiers.
FamilyMart launches a nationwide campaign where customers can receive exclusive Pokémon Frienda collectible picks when purchasing bread at participating stores across Japan.
Japanese audio brand LIFEEAR has started pre-orders for Nova, a new wired earphone featuring customizable face plates, high-quality sound, and transparent UV resin housing available in seven colors.
SEGA Fave releases a new Lucky Lottery featuring Love Live! Hasunosora Girls' High School Idol Club characters in original pajama outfits. Available from December 12, 2025 at convenience stores and hobby shops.
Hot Toys Japan announces the Mickey & Friends Ferris Wheel Collection Cosbi series, featuring six characters with ferris wheel and stall sets that connect to form a complete attraction.
Bandai announces a new collaboration collection featuring Samantha Thavasa Petit Choice and the popular anime My Hero Academia, with 35 items including shoulder bags, wallets, pass cases, and charms inspired by 7 beloved characters.
A special stationery collection inspired by RURU MARY'S confections will be available at TSUTAYA BOOKS locations nationwide starting December 12, 2025. Pre-orders open November 28 at 12:00 PM on the TSUTAYA BOOKS Online Store.
FamilyMart introduces two adorable Sanrio character collaboration breads - Pompompurin Cream Bread (Pudding Flavor) and My Melody Coppe Pan (Strawberry Milk Flavor) - available at approximately 16,000 stores nationwide from December 9, 2025.
The second edition of adorable Chipoke merchandise from the TV anime Gintama: Mr. Ginpachi's Zany Class is now available for pre-order through Sync Innovation Co., Ltd.
Bandai's cosmetics brand Miracle Romance announces new lip & cheek products inspired by iconic transformation items from Pretty Guardian Sailor Moon, featuring three classic designs with moisturizing ingredients.
Nippon Columbia has released the latest installment in the Sumikko Communication game series for Nintendo Switch, where players can build and develop their own island with beloved Sumikko characters.
To celebrate its 55th anniversary, Mister Donut launches a special Pokemon-themed donut tree featuring Ditto, available exclusively through online pre-orders from November 12 through December 24.
The collaboration features limited-edition cosmetics and a special popup store in Nihonbashi, Tokyo from November 22 to 29, 2025
The popular Pokémon-themed items from FEILER's gift concept shop LOVERARY BY FEILER will be restocked through an online lottery exclusively on the official online shop. This marks the final sale of these items.
AppleOne Co., Ltd. will release jigsaw puzzles featuring the iconic OSAMU GOODS character brand on November 27, 2025, at toy and hobby stores nationwide, various e-commerce sites, and their official online shop.
Three new silver necklaces inspired by Hashira characters from Demon Slayer are now available for pre-order, featuring intricate designs that capture each character's unique traits.
A special collaboration between the voice-acted character series Nyandere and Animate Café Gratte begins December 10, 2025 across five locations in Japan. The collaboration features graphic lattes, cookies, exclusive merchandise, and limited-edition trading coasters.
COSPA's Nijigen Cospa brand announces new official T-shirts featuring characters from the anime Bad Girl, scheduled for release in late January 2026.
AEON Fantasy introduces the seventh installment of the Sanrio Characters Poyoyon Airport BIG plushies series, featuring cabin attendant Kuromi and pilot Badtz-Maru at Molly Fantasy and PALO locations across Japan.
The final chapter of the Attack on Titan x Tokyo Station Marunouchi Building collaboration launches on November 17, 2025, with 23 exclusive merchandise items available at Tokyo Station's Dourin Square pop-up shop and online stores.
A new limited-edition tint lip product featuring illustrations by multi-talented artist Mizumori Ado goes on sale on November 16, 2025, from the popular Calypso beauty brand.
Good Smile Company has announced the launch of BRICKROID, a new collection robot series featuring approximately 5cm tall figures with interchangeable parts and compatibility with standard block toys. The first wave includes three Evangelion units.
New 'I'm Doraemon' design smartphone cases for iPhone 17 series will be available from iFace starting December 2025, featuring the beloved character peeking through the Anywhere Door.
Sanrio's newest alien character Petapeta Minirian is now available in limited-edition Surprise Box sets, featuring exclusive stickers and merchandise for collectors.
HIPSHOP launches the fourth edition of its Dragon Ball Z collaboration, featuring 12 new designs from the Cell Saga. The complete collection now includes 36 unique underwear designs for fans of the legendary anime series.
Swiss watch brand Tendence releases its fourth ONE PIECE collaboration featuring ten timepieces inspired by each member of the Straw Hat Pirates, based on the popular FLASH model.
Shochiku Co., Ltd. has launched the second collaboration with Katanukiya, featuring the "Kabuki Panda Baum Renjishi." Available from November 6, 2025, at Shochiku Kabukiya Honpo stores and Katanukiya Ginza Main Store.
HIGHER series unveils smartphone cases featuring Pokémon designs with aurora coloring for the new iPhone 17. Pre-orders begin November 6, 2025.
German luxury brand MCM and popular anime Crayon Shin-chan announce their second collaboration collection featuring 2D charms of Shin-chan and Shiro, launching November 8, 2025.
Popular Hakata mini croissant shop MIGNON launches limited edition banana-flavored croissants featuring the Minions characters, available at all locations nationwide starting November 1, 2025.
A new limited-edition flavor of Kataage Potato Chips, developed with fan community input, will be released nationwide from November 10, 2025, featuring the rich umami of oyster and the depth of butter.
Starting November 1, 2025, Dandelion Chocolate introduces a festive Christmas collection featuring limited-edition single-origin chocolate treats and seasonal cafe menu items inspired by European Christmas markets.
A special limited package of the popular Double Cream Sandwich featuring original artwork by renowned picture book illustrator Hiroshi Abe, creator of "Arashi no Yoru ni" (One Stormy Night). The new wild grape flavor uses carefully selected grapes from Yoichi, Hokkaido.
Kanro's popular candy shop Hitotsubu Kanro is releasing Christmas-themed limited products, including a new advent calendar filled with 8 popular items like Gummitzel and mofuwa, available from November 1st, 2025.
Ariake introduces a new matcha milk flavor of their popular Yokohama Moon Galette, combining traditional mochi with Western galette in a chewy new confection available starting November 1, 2025.
Chiikawa Mogumogu Honpo Kyoto Fushimi Store celebrates its 2nd anniversary on November 14, 2025, featuring new products and exclusive anniversary novelties for shoppers.
The popular picture book character Miffy's flower shop Flower Miffy launches new chamomile-themed products including plushies, outfits, and mascots at stores nationwide starting November 7, 2025.
Family apparel brand BABYDOLL releases a cozy collection of roomwear and room socks featuring Haikyu!! characters, available from October 28th at 12:00 PM through their official online shop.
The hugely popular Pochita-designed AirPods Pro case from the TV anime "Chainsaw Man" will be available at iFace Harajuku store starting October 28, 2025, after selling out during online pre-orders.
A new sparkling, large-sized plush of the Kung Fu Jugon from ONE PIECE goes on sale. Pre-orders begin October 24, 2025, at 1:00 PM on the Mugiwara Store Online, with delivery expected in late April 2026.
U-TREASURE, a subsidiary of K.UNO, releases new Pokémon-themed wedding rings featuring Espeon and Umbreon silhouettes with inspiration from their signature moves.
Chiikawa Bakery at Tokyu Plaza Omotesando introduces special Christmas gift boxes featuring stollen shaped like the beloved rabbit character from the manga, available in-store and online for a limited time.
Tokyo Anime Artifacts has added Attack on Titan The Final Season to its Digitelier digital collection platform, offering 50 limited-edition original animation frames from the acclaimed MAPPA production.
Popular Japanese confectionery brand Kanro announces a collaboration with Sanrio's beloved Hello Kitty character, introducing limited-edition Puregumi gummies and additional candy products starting October 28, 2025.
The high-end brand PRIME 1 STATUE from Prime 1 Studio has released a new statue based on Evangelion Mark.06 from the Rebuild of Evangelion film series, featuring concept work by Hollywood artist Josh Nizzi. Pre-orders begin October 21st, with release scheduled for January to April 2027.
The official Pokémon baby brand monpoké has released its 2025 Autumn/Winter Lookbook featuring new seasonal apparel, picture books, and special collaboration items with petit main.
Ensky announces the launch of "Paper Theater Tsumikasa," a new paper craft series celebrating the 10th anniversary of Paper Theater. The first releases feature iconic scenes from ONE PIECE's Wano Country and Egghead arcs, available for pre-order with a December 2025 release date.
The iconic Road Poneglyph from ONE PIECE is now available as a premium paperweight. This authentic-looking piece weighs approximately 650g and measures 10cm on all sides, scheduled for release in February 2026.
The popular Pokémon Sleep collaboration with bedding maker Showa Nishikawa returns with an expanded lineup of cozy sleep companions featuring Snorlax, Pikachu, and more beloved Pokémon characters.
A new premium matcha product featuring tea leaves from Yame, Fukuoka Prefecture—one of Japan's leading tea-producing regions—has been released through an e-commerce platform.
PRIME 1 STATUE's Concept Masterline series brings the beloved siblings Kamado Tanjiro and Kamado Nezuko from the anime Demon Slayer to life in stunning 1/6 scale statues. Pre-orders begin October 14th, with release scheduled for January to April 2027.
GU will launch a new Pokémon collaboration collection called "Pokepeace" on November 28, 2025, featuring cozy fleece jackets, lounge dresses, and matching parent-child outfits inspired by the peaceful daily lives of Pokémon.
Chiikawa Bakery introduces limited-edition Halloween breads featuring Chiikawa, Hachiware, and Usagi in black cat costumes, along with pumpkin-flavored financiers. Available from October 14 to November 3, 2025.
Kashimaya, a renowned specialty food shop in Niigata, releases exclusive collaboration products featuring new original artwork by manga artist Rumiko Takahashi, creator of Urusei Yatsura. The collection includes gift sets with premium salmon tea-infused rice topping and soy-marinated salmon roe, along with special packaging and eco bags.
Bon Okawa Karuizawa Chocolate Factory introduces their newest product "Cacao Charm," featuring tiny animal-shaped chocolates with 9 different flavors, celebrating the four seasons and forest animals of Karuizawa.
A dreamy collaboration of miniature tiles and unicorns arrives at Daimaru Tokyo. The gluten-free chocolate confection comes in an embossed can with original unicorn charms, available from October 22 to November 4, 2025.
Starting October 10, 2025, a new winter specialty arrives in Hamamatsu, Shizuoka Prefecture. Kashō Furusato, a traditional Japanese confectioner with over 70 years of history, introduces Premium Kudzu Ice—a mochi-textured frozen treat made with local Inasa Milk.
FamilyMart introduces a special Pokémon Peace-themed collection from the organic skincare brand Mitea ORGANIC, featuring 12 items across 7 product types, available from October 21, 2025.
A popular caffeine-free bamboo tea beverage from Hokkaido has sold out its initial 60,000 units and launches a second batch with extended shelf life and multilingual packaging, now available at a new tax-free shop in Ginza.
ANIGA-TER, an e-commerce site specializing in anime and game-related goods, begins selling TV anime Yu Yu Hakusho merchandise including vintage-style hoodies, T-shirts, and character dialogue acrylic keychains starting October 7, 2025.
Chugai Mining Co., Ltd. Content Division announces new merchandise from the popular anime Demon Slayer, featuring adorable sitting pose characters from the Mugen Castle Arc Chapter 1. The Petan Musume series includes Pola Shot Collections, Trading Acrylic Stands, and Trading Can Badges.
ANGEL CLOVER releases four limited-edition solar-powered watches inspired by Deku, Bakugo, Todoroki, and All Might from the hit anime My Hero Academia. Pre-orders begin October 6, with release on November 21.
Pre-orders for the KADOKAWA PLASTIC MODEL SERIES 【Oshi no Ko】 Arima Kana DX ver. opened on October 3, 2025 (Friday) at noon. From the TV anime 【Oshi no Ko】, B-Komachi's center "Arima Kana" joins the KADOKAWA PLASTIC MODEL SERIES.
COSPA announces a new line of Demon Slayer merchandise featuring character pass cases, bags, and accessories with the iconic Metsu design, scheduled for release in December 2025.
On September 26th, Seven-Eleven stores across Japan will begin selling the new Ichiban Kuji character lottery "Demon Slayer: Thunder Brothers." This special release coincides with the theatrical premiere of Demon Slayer Infinity Castle Arc Chapter 1.
Gray Parker Service introduces Kiramekko, a new accessory plushie brand featuring sparkling eyes designed to bring comfort and joy. The first collections feature beloved characters Chiikawa and Mofusand in adorable costumes.
A new autumn wagashi dessert inspired by starry skies and the full moon will be available at The CHOYA Ginza BAR from October 6 to December 17, 2025.
SEGA FAVE announces pre-orders for the Shin Evangelion Theatrical Version Fuwapuchi Deformed Figure Kaworu Commander Uniform starting September 26, 2025 at 11:00 AM. This adorable deformed figure features interchangeable face parts and poseable joints.
A new confectionery series "Fugaku Shokei" is now available at Katanukiya, featuring Hokusai's iconic "Thirty-Six Views of Mount Fuji" recreated with ultra-high-definition food printing technology on delicious Japanese sweets.
Melodian Corporation launches the third edition of their popular My Melody collaboration featuring gluten-free rice flour cookies in an adorable collectible tin, perfect for those with dietary restrictions.
Tomari Sogo Shokuhin releases special rakkyo products featuring My Melody and Kuromi, celebrating their anniversaries with Kuromi's favorite food.
Bushiroad Creative launches PalVerse Demon Slayer vol.3, a new collection of palm-sized deformed figures featuring characters from the popular anime series, available from September 26, 2025.
Amie announces a new collection of original merchandise featuring the SAKAMOTO DAYS anime series, themed around party infiltration missions. Six product lines will be released in December 2025.
AmiAmi, a major hobby retailer, announces the availability of the "Storm Arena 'Baki Hanma' Hanayama Kaoru" action figure from Storm Collectibles, scheduled for release in March 2026.
Bathclin's "Nihon no Meiyu" (Japan's Famous Hot Springs) bath additive series launches a special collaboration with the beloved board game "Momotaro Dentetsu," featuring six famous hot spring locations from the game.
A unique cultivation kit that lets you style grass like hair, inspired by traditional Japanese kokeshi dolls. This charming item combines traditional culture with modern gardening fun.
Four new officially licensed Pokémon accessories for Nintendo Switch 2 will go on sale nationwide starting October 16, 2025. The collection includes protective cases and card storage solutions featuring beloved Pokémon designs.
San-X announces the release of commemorative merchandise for the upcoming Sumikko Gurashi movie Sky Kingdom and Two Friends, launching October 24th at theaters nationwide and various retail locations.
A new tatami-inspired cultivation kit featuring traditional Japanese aesthetics has been released, combining white porcelain sake cups with washi tatami sleeves.
A new glitter version of the popular Killua Zoldyck soft vinyl figure from the HUNTER×HUNTER series will be available for pre-order starting September 16, 2025.
A rich matcha ice bar featuring premium Nishio matcha from Aichi Prefecture will be available across Japan starting October 6th, 2025.
Culture Entertainment announces the launch of new original merchandise featuring characters from TV anime SAKAMOTO DAYS in intellectual "Glasses Style" illustrations. Pre-orders begin September 19th at 12:00 PM through FAN+Life.
Mr. CHEESECAKE introduces a new bite-sized cheesecake featuring rich Parmigiano-Reggiano and cream cheese, available at Tokyo Station and other flagship stores starting October 2025.
HIPSHOP, a brand known for bringing vibrant and fun items to everyday life, announces the second wave of their collaboration with the globally beloved anime ONE PIECE, expanding to an incredible 162 designs
A new sticker lottery featuring original artwork from the popular manga series "Chi. - About the Movement of the Earth" will be available starting September 19th at select bookstores and theaters nationwide.
Hobby retailer AmiAmi announces pre-orders for new Demon Slayer Rukappu figures featuring Doma and Shinobu Smiling Ver from MegaHouse, scheduled for release in March 2026.
Prime 1 Studio's high-end PRIME 1 STATUE brand has released a 1/4 scale statue of Kaworu Nagisa from the Evangelion Rebuild film series. Pre-orders started September 11th, with release planned for December 2026 to March 2027.
Blooming Nakanishi Co., Ltd. releases handkerchiefs, towels, and eco bags featuring the world of the anime JoJo's Bizarre Adventure Golden Wind.
Nike MoMA Everyday Socks featuring swoosh and MoMA logos will be available in six colors starting September 25th online and October 3rd in stores.
Shobido Co., Ltd. has launched the adorable "Secret Portable Lipstick" featuring Sanrio Characters designs in a blind package format. The strawberry-scented lip balm contains hyaluronic acid and shea butter for moisturizing.
New merchandise featuring original illustrations from the Chainsaw Man Reze Arc movie is now available at Animate stores nationwide starting September 19, 2025, along with a special commemorative fair.
The highly anticipated Dragon Ball Gekishin Squadra goes live on September 10th across multiple platforms including App Store, Google Play, PlayStation 5/4, Nintendo Switch, and Steam. Players can now enjoy cross-platform gameplay and save synchronization across different devices.
The Ghost Party version of the HORIPAD TURBO for Nintendo Switch™ 2 is now available, featuring a delightful party design with Gengar and Mimikyu and new features for enhanced gaming.
Marimocraft introduces a charming new Hello Kitty collection featuring water blue and angel designs, with sparkling sequin pouches and fluffy sagara embroidered keychains perfect for everyday use.
A special commemorative collection celebrating the 50th anniversary of Sanrio's beloved magazine "Monthly Strawberry News" is now available, featuring frame stamps and cushions as a set. Pre-orders begin October 1, 2025, at Japan Post's online shop.
A comprehensive Japanese language learning book covering particles and common expressions has been published, featuring explanations in Japanese, English, Chinese, Spanish, and Vietnamese with practical examples for international fans of Japanese anime and manga.
Animate releases new "Puella Magi Madoka Magica" merchandise featuring ice cream-themed original illustrations of Madoka, Homura, Mami, Sayaka, and Kyoko, along with a special fair campaign.
A historic collaboration between Tokyo's 450-year-old incense house Nippon Kodo and Fukushima's renowned Miyaizumi Meijo brewery brings forth "AKIGASUMI," a sake that evolves in aroma like a fine fragrance. Limited to 300 bottles.
Wanibooks Co., Ltd. will release Seigo Suzuki's first art book "Uttsuku - Japanese Beauty Collection" on November 11, 2025 (Tuesday). To commemorate the release, a solo exhibition "Japanese Beauty Collection" will be held in Harajuku from November 7-11.
A new limited edition blended whisky created jointly by Nikka Whisky's former and current chief blenders, featuring rare aged malt whiskies from multiple distilleries including Miyagikyo, Ben Nevis, and Yoichi.
Toyama Excel Hotel Tokyu launches an exclusive afternoon tea featuring Gion Tsujiri's premium matcha. From October 1st to December 31st, guests can enjoy 18 carefully crafted matcha delicacies while taking in panoramic views of the Tateyama mountain range.
Azumino Tea Kochouan introduces "Kahou Daifuku," a luxurious autumn confection featuring Nagano's premium grapes, Shine Muscat and Nagano Purple, wrapped in soft mochi for a jewel-like appearance.
A new matcha-flavored carbonated beverage launches in Japan, featuring natural ingredients and innovative packaging designed for the perfect first sip experience.
Suntory releases special zodiac-themed products featuring the upcoming Year of the Horse design, including whisky and beer products scheduled for November release
To commemorate the 16th anniversary of Attack on Titan on September 9, 2025, a new merchandise project launches featuring 52 carefully selected illustrations, each with a unique serial number plate.
From October 16 to November 14, 2025, four hotel and wedding venues across Japan will offer the Autumn Harvest Afternoon Tea, featuring autumn delicacies like chestnuts, grapes, pears, apples, figs, and purple sweet potatoes in exquisite desserts.
KANMAKI, a 73-year-old foil manufacturer in Kyoto, has developed Kiraha, an innovative foil transfer sheet that allows anyone to create beautiful foil decorations simply by tracing with a ballpoint pen. The product is now available on Hobonichi Online Store as part of the Hobonichi Techo 2026 lineup.
A special collaboration between Kuppy Ramune and Sanrio Characters brings adorable merchandise to Tokyo and Osaka pop-up stores this fall.
![[Limited Time] Refreshing Autumn in a Cup: Warabi Mochi Drink Earl Grey Lemon Tea Debuts!](https://assets.hldycdn.com/cdn-cgi/image/format=webp,quality=75,width=400/445af0fa-6712-40a1-a051-954f38e449e2.jpeg)
Introducing a new drink perfect for the start of autumn - the "Warabi Mochi Drink Earl Grey Lemon Tea", available for a limited time starting September 7, 2025. Enjoy the refreshing and elegant taste perfect for this early autumn season.
Dandelion Chocolate Japan launches its Autumn Collection 2025, featuring maple cookies, coffee toffee, and seasonal café treats starting September 4th.
Okamedo, a 70-year-old traditional wagashi shop in Aichi's Mikawa region, releases adorable seasonal squirrel-shaped nerikiri sweets for September, featuring a cute acorn-holding design perfect for autumn.
PRONTO and È PRONTO unveil a travel-themed Pokémon special menu featuring creative drinks and food inspired by beloved Pokémon characters, available from October 1st to November 30th, 2025.
VERY RUBY CUT, the strawberry sweets specialty store operated by Grapestone, launches a new autumn-limited "Strawberry Maple Sandwich" from September 10, 2025. This marks the brand's first autumn seasonal flavor, featuring Italian Sabrina strawberries and Canadian maple chocolate.
Fujiya Hotel's Bakery & Sweets Picot in Hakone has launched three new autumn-inspired treats, available from September 1st through November 30th, 2025.
Four new adorable Doraemon lifestyle products are launching across Japan this September. These charming accessories and organizers bring the beloved blue cat's magic into everyday life, with pre-orders now available online and store releases beginning mid-September.
A unique craft sake featuring four native Japanese plants will launch nationwide on September 2, 2025. The product represents a collaboration between Akita brewery Ine to Agave and the Japan Flora Research Institute.
A traditional ginger sugar confection beloved as an Ise pilgrimage souvenir gets a contemporary update with modern packaging and individual wrapping, making it more accessible to younger generations.
Arma Bianca launches two new K-On! merchandise items featuring the beloved Afterschool Tea Time band, including a functional cassette player and decorative big pennant.
From September 1, 2025, KOKUNEKO has launched its limited-time "Koku-Uma Annou Imo Financier" - a seasonal sweet potato-flavored version of their popular paw-shaped financier. The treat combines the brand's signature black sugar and butter with the deep sweetness of Annou sweet potatoes.
Lotte will launch a special collaboration between Sanrio's beloved character Kuromi and the popular chocolate snack Koala's March, available exclusively online with original clear file bonus.
A beloved collaboration between Nestlé Milo and Tokyo Banana Shake returns to Tokyo Station, offering visitors a unique nutritious beverage experience from September 10 through October 31.
A new premium autumn dessert featuring three types of matcha and seasonal chestnuts has been launched. This limited-edition sweet combines rich matcha flavors with sweet chestnuts in an elegant chocolate creation.
A revolutionary shake-and-drink canned Basque cheesecake launches Monday, September 8th, 2025, bringing authentic Basque region flavors to Japanese vending machines with a unique melting texture.
Buttery Soyora Suzuka Shiroko introduces an autumn-limited Mont Blanc and Berry Mille-Feuille featuring Japanese chestnuts, plus an expanded financier collection with 10 varieties starting September 2024.
A special collaboration between Eikodo AM and Yamazaki Biscuits brings the legendary taste of Kokugikan yakitori to Chipstar potato chips, available starting September 14th at Ryogoku Kokugikan.
A new collection of premium bite-sized yokan has arrived at Kuzefuku Shoten stores. These elegant Japanese confections feature traditional techniques and carefully selected ingredients, perfect for seasonal greetings or business occasions.
A new matcha confection combining Kyoto's premium brand rice "Kyoshikibu" with authentic Uji matcha "Makkoi (Rich Matcha)" creates a unique textural experience with every bite.
Three new limited-edition nama chocolate flavors bring the essence of autumn to chocolate lovers, featuring rich chestnut, sweet potato, and nutty gianduja varieties.
A new series of 12 adorable floating animal toys that make cute sounds when pressed will be available from early September 2025, perfect for festivals and events.
Two new wagyu sukiyaki pasta dishes are coming to Osaka's Shinsaibashi from September 2025. The dishes feature domestic Japanese Black Wagyu ribeye prepared sukiyaki-style, offering a unique fusion of traditional Japanese flavors and Italian pasta.
Kakitane Kitchen introduces "Chocolate in Kakitane" in collaboration with Godiva, launching September 18, 2025. This premium snack features Belgian chocolate wrapped in crispy kakitane rice crackers.
Special holographic posters featuring the beloved Doraemon are now available to celebrate his birthday on September 3rd. The first edition includes three designs with premium hologram foil finishing.
Adorable snowman-style trading plushies featuring popular Jujutsu Kaisen characters are now available for pre-order, with seven different designs including two secret characters.
Lovisia releases a new Pokemon lip balm collection featuring Pikachu, Gengar, Eevee, Snorlax and four new characters in stylish pastel packaging perfect for all ages.
A special collaboration between Nikko Kanaya Hotel and Delfonics brings a unique Rollbahn notebook featuring the historic main building of Japan's oldest resort hotel.
Popular San-X characters including Rilakkuma, Sumikko Gurashi, and Tarepanda are featured on limited edition Morinaga Biscuit packaging, complete with DIY craft activities and special campaign prizes.
Seven-Eleven Japan launches a new almond tofu-flavored version of their popular Shirokuma shaved ice dessert, available nationwide starting September 2, 2025, in limited quantities.
A new health-conscious dessert "Tofu Stick" made primarily from tofu will be released nationwide from September 10, 2025, offering plant-based protein in an indulgent treat.
CARAMEL MONDAY announces the launch of their new sister brand 'CARAMEL MONDAY Morning' featuring three caramel confection varieties available at supermarkets, department stores, and service areas starting September 1, 2025.
New limited-edition Coconut Sable Mini features strawberry tea latte flavor, combining Earl Grey aroma with sweet-tangy strawberry in chocolate coating.
The first storybook featuring the adorable ghost character Obakenu, beloved by elementary school children, has been released. This colorful book includes three original stories, psychological tests, fortune telling, and four-panel comics.
The popular Oreo Strawberry Cream flavor is now available in a convenient 24-piece family pack format, offering great value for families and sharing.
The popular "Kimetsu Cans" from the 2020 Demon Slayer x DyDo Drinco collaboration are now available as miniature charms in Gashapon machines nationwide.
New Fushigi Yugi Ichigeki Collection featuring 75mm matte can badges with original artwork by manga creator Watase Yuu launches September 27, 2025 at retailers nationwide.
A new Hello Kitty Trump Tin featuring an adult-cute retro design will be available at Isetan Shinjuku's FANCY SANRIO CHARACTERS event, complete with exclusive figurine and sweet potato baked goods.
KURAND launches a special collaboration mead tasting set featuring three varieties of honey wine inspired by the popular manga Moyasimon, available for purchase starting August 28th.
A new collaboration between SEGA's beloved Sonic the Hedgehog and Sanrio's popular characters brings super-cute plushies and mascots to fans worldwide, launching November 2025.
The popular DIY craft kit series Tukurundesu® announces 10 new Sanrio character collaboration items, including miniature houses and wood puzzles featuring Hello Kitty, My Melody, and more beloved characters.
This is CHIFFON CAKE introduces a new caramel flavor of their popular cassata sandwich series, featuring deep caramel taste with pistachios and walnuts
Beloved Japanese children's characters Gachapin and Mukku are teaming up with fashion brand Maison de FLEUR for an adorable collection featuring bags, pouches, charms, and handkerchiefs, launching January 9 at stores nationwide.
U/M/A/A Inc. announces the release of TB-02 The Ghost in the Shell series on January 30, 2026, featuring visuals from the globally acclaimed sci-fi work The Ghost in the Shell rendered on traditional Japanese folding screens using foil craftsmanship with over 500 years of history.