Asahi Breweries is releasing a new addition to its "Zeitaku Shibori" RTD (Ready to Drink) brand: the Asahi Zeitaku Shibori Premium Limited Edition Domestic Melon (アサヒ贅沢搾りプレミアム数量限定国産メロン), a canned chu-hai set to launch on June 16.
About the Product
The drink uses 5% domestic melon juice and is crafted to deliver the rich, sweet flavor profile characteristic of ripe melon. With an alcohol content of 4%, it sits within the standard range for the "Zeitaku Shibori" brand, which centers on a taste experience reminiscent of eating fresh, in-season fruit.
The can features a package design that prominently displays a whole melon alongside wedge-shaped melon slices, making the product's flavor character immediately apparent. A gold lid paired with Japanese-style artwork lends the can a premium look and feel.
Product Details
| Item | Details |
|---|---|
| Product Name | Asahi Zeitaku Shibori Premium Limited Edition Domestic Melon |
| Category | Liqueur (effervescent) |
| Container / Volume | 350ml can |
| Alcohol Content | 4% |
| Pure Alcohol | 11.2g |
| Fruit Juice | 5% |
| Release Date | June 16 |
| Available Regions | Nationwide |
| Suggested Retail Price | ¥183 (tax excluded) / ¥201 (tax included) |
The "Zeitaku Shibori" lineup regularly introduces seasonal limited editions throughout the year. This domestic melon variety joins the range ahead of summer.
Product information: https://www.asahibeer.co.jp/products/sour/zeitaku_s/
