Mizkan Co., Ltd. (head office: Handa, Aichi Prefecture; Representative Director, President and CEO: Ryoji Maki) is rolling out "Fruitis™ Rich Peach" starting Tuesday, August 4, at select channels in limited quantities.
What Is Fruitis
Fruitis is a fruit vinegar drink brand that was renewed in spring 2026 to deliver a "new fruit experience" centered on the deliciousness of fruit itself.
The brand carefully selects popular fruits and fruits prized for their growing regions, pairing them with apple vinegar and other ingredients to bring out the fruit's flavor to the fullest. Unlike conventional vinegar drinks that put health first, Fruitis uses its proprietary "Fruity Up Method™" to put the fruit's deliciousness front and center. The aftertaste is clean and never sticky, yet still fruity with a satisfying sweetness — offering a drinking experience different from both traditional fruit juices and vinegar drinks.
The concentrated version for home use is diluted four times, yielding about 11 cups per bottle, while the professional-use version is diluted six times, yielding about 33 cups per bottle. It can be mixed freely with water, sparkling water, milk, or alcohol, making it an easy way to refresh at home during housework or work breaks, or when out, such as at a hotel breakfast or dinner at a restaurant.
Features of Fruitis Rich Peach
Fruitis Rich Peach is a ready-to-drink, chilled fruit vinegar drink with the fruity sweetness and gentle tartness of peach. The brand's Fruity Up Method brings out a clean sweetness and a juicy fruit character. Made with peach pulp, it delivers the kind of fruit flavor only a chilled drink can offer, making it well suited for refreshing yourself or curbing a small appetite.
Made with peach pulp
Unlike the diluted home-use and professional-use products, this drink is made with a rich blend that includes diced peach pulp.
It's great not only for refreshing yourself but also for curbing a small appetite.
Fruity Up Method™
This method applies the idea of "hidden vinegar," a technique used by professional chefs in which adding a small amount of vinegar to a dish is known from experience to sharpen its flavors and heighten its deliciousness. With the Fruity Up Method, Fruitis Rich Peach achieves a clean, fruity peach sweetness alongside a juicy fruit taste.
Comment From the Product Developer
Peach drinks tend to be rich and syrupy, but Fruitis Rich Peach keeps its fruity peach character while offering a refreshing taste, making it perfect for the hot summer. Whether at home, at a restaurant, or out and about, enjoy Fruitis's clean, sweet "new fruit experience."
(Ai Kuroda, Collaboration Promotion Department)
Product Details
| Product Name | Volume | Reference Retail Price (excl. tax) |
|---|---|---|
| Fruitis Rich Peach | 300ml | ¥276 |
Sales Overview
Where to Buy
- FamilyMart (early release from August 4; some stores may not carry the product) and select supermarkets
Sales Period
- From August 4, available while supplies last
Sales Area
- Nationwide
