Korean skincare brand WELLAGE is bringing two Japan-exclusive collaboration items with Sanrio's Hello Kitty to stores nationwide and online in stages from September 1, 2026.
The lineup features WELLAGE's signature hyaluronic acid moisturizing line, the "HA Blue Serum 100 Hello Kitty Edition" and the "HA Blue Serum Mask Hello Kitty Edition."
The collaboration keeps WELLAGE's signature watery texture and moisturizing care while dressing the products in a limited-edition design featuring Hello Kitty and her friend Tiny Chum. Set against a clear, blue-toned world and accented with red ribbons, hearts, and gingham checks, the packaging pairs a cute look with the promise of fresh, dewy hydration.
Intense Hydration, Together with Hello Kitty
WELLAGE is a skincare brand from South Korea that draws on the technical expertise of Korean biopharmaceutical company HUGEL.
The collaboration items also feature WELLAGE's own 100% pure hyaluronic acid (sodium hyaluronate, a moisturizing ingredient). It delivers moisture to skin prone to dryness and inner dryness (dehydration within the stratum corneum), leading to smooth, dewy skin. Beyond its cute look, the light, watery texture makes it easy to fit into a daily skincare routine for a genuinely moisturizing effect.
Product Details
WELLAGE HA Blue Serum 100 Hello Kitty Edition
A moisturizing serum with a watery texture that delivers hydration to the stratum corneum.
Comes with one limited-edition key cap key ring featuring a design of Hello Kitty and her friend Tiny Chum.
Volume: 60mL
Price: ¥2,640 (tax included)
WELLAGE HA Blue Serum Mask Hello Kitty Edition
A sheet mask soaked in a generous amount of essence that gently clings to the skin, delivering concentrated hydration to dry skin.
The soft sheet clings gently to the skin, leaving it smooth and dewy after use.
Contents: 7 sheets
Price: ¥880 (tax included)
Release Overview
From September 1, 2026: available at the official online store and various e-commerce malls, in limited quantities.
From mid-September 2026: rolling out at variety shops and other retailers nationwide.
- Some stores may not carry the products.
- Release dates may vary by store.
- Sales end once stock runs out.
