Browse all travel guides tagged with "Kawaii"
AS KNOW AS plus is launching Wzip sweat hoodies featuring Hello Kitty, Pompompurin, Cinnamoroll, and Kuromi. They go on sale from 6:00 PM on Friday, October 16 at ZOZOTOWN, Rakuten Fashion, and AS KNOW AS plus stores.
A crochet book dedicated entirely to rabbit amigurumi, with 25 designs and dress-up accessories, goes on sale at bookstores across Japan on October 20, 2026.
Huis Ten Bosch in Nagasaki hosts a Miffy-themed winter event from November 6, 2026 to February 25, 2027, with an expanded Dick Bruna TABLE collaboration, Christmas and winter holiday shows, limited food, and original goods.
Starting October 20, 2026, Lawson stores nationwide will sell original Obungu and Friends puffy stickers in 2 designs, available in limited quantities at select stores.
Petit Loup's Oshare Koguma Collection adds five winter outfits for 12 cm plush toys, from a red knit cardigan set to a navy duffle coat and a Santa poncho. All five went on sale on October 13, 2026.
As part of its 5th anniversary celebrations, Standard Products by DAISO starts a capsule toy campaign on October 16, 2026, offering original Yeti acrylic charms in three colors at 60 participating stores while supplies last.
Dogs in hats, scarves and knitwear, based on the work of art student artist Facaierr, become charm figures rolling out nationwide from late November 2026 in five designs plus one secret.
From October 10 to November 15, 2026, a free digital stamp rally featuring creator Miiruka runs across seven spots in Namba, Shinsekai, and Nipponbashi as part of GREATER NAMBA FESTIVAL, with a pop-up shop and an autograph session at Osaka Takashimaya.
A carry case with Suica Penguin design details and a bundled limited-design plush goes on limited-quantity pre-order at the TRAINIART JRE MALL Store from 10:00 AM on October 9, 2026, priced at ¥29,700 (tax included).
Sanyodo's new Kaiun! Pouch capsule toys come in six types of cute pouches with playful expressions and go on sale in stages from October 13, 2026.
New Miffy items with a sweet-tart apple scent, a lip balm, a hand care set in a clear pouch and a hot eye mask, will be available in limited quantities from October 8.
The Okkii Animal (おっきいあにまる) Pen Case, shaped like an animal lounging on a desk, comes in four designs and goes on sale nationwide in stages from mid-October 2026 at ¥2,640 including tax.
Skater's Pingu lunch drawstring pouch M comes in random packaging, so the design inside stays a surprise until opened. It is priced at ¥1,155 (tax included), with a BOX set of all six designs at ¥6,930 (tax included).
Afternoon Tea LIVING's popular INITIAL collection gains two new initials, H (HAT) and T (TEA), along with stuffed toy charms of the cat, rabbit and dog from the designs. They go on sale October 7, 2026 at stores and the official online store.
DAIZO, DAISO's official character, debuts as a capsule toy with the Face Pouch Collection (5 designs, ¥400 each) from early October 2026, followed by a BIG plush crane game prize in the fourth week of October.
A limited collection of six cosmetics from Korean beauty brand Etude and the Korean character CHOIGOSIM marks Etude's 15th anniversary in Japan and goes on sale at variety stores and drugstores nationwide from November 1, 2026.
The second gelato pique collaboration with Sanrio characters, GELATO PIQUE ♡ Sanrio characters, goes on sale October 28, 2026, at GELATO PIQUE LIMITED CONCEPT STORE locations in Sapporo, Ginza, Nagoya, Umeda and Fukuoka, with sanrio house stores and online stores also carrying the collection.
GU-PITA, the nutrition-adjusted snack series now in its 30th year, goes on sale in limited-edition packages featuring four San-X characters from November 16, 2026, at drugstores, variety shops and mass retailers across Japan.
Chiba confectionery shop Okashi no Taiyo is selling its Halloween Bar Baum again, rice-flour baumkuchen on a stick made to look like an ice pop. Two new designs join the lineup, and an online-only gift box is limited to 20 boxes.
A set of 100 Winnie the Pooh mascot prize items marking 100 years since the character's original debut will roll out from October 9, 2026 at Molly Fantasy, PALO, and the online crane game Molly Online, alongside a trading card giveaway and an SNS campaign.
The 7th collection in San-X's BASIC RILAKKUMA series, "KNIT SELECTION," adds the warmth of knit to plushies and everyday goods such as pouches, bags, and a binder. It goes on sale at retailers and online shops nationwide from around early November 2026.
A Sanrio Characters collaboration design event is running on the CARD CONNECT card print game machine through December 6 (Sunday), with 11 Original Print frames and 20 Gacha Print cards.
Gakken Stayful's Clear Roll Sticker (クリアロールステッカー) is getting 10 new designs created with 10 popular creators on the theme "Dogs, Cats, and Sometimes Bears." They are scheduled to go on sale on January 20, 2027.
Sanrio characters Exhibition Hotel Floria Tokyo at Tokyu Kabukicho Tower in Shinjuku is holding the limited-time Halloween event "Kawaii HALLOWEEN Party" from October 3 to October 31, 2026, with Halloween decorations, special Halloween content, and Halloween goods.
A new Mamegoma Item Series combining three popular themes with renewed nostalgic art, from secret memos and clear folders to plush toys and mascot charms, goes on sale around early November 2026 in stores and online shops nationwide.
From October 3 to October 31, 2026, kawara CAFE&KITCHEN Kichijoji PARCO and kawara CAFE&DINING Kawasaki More's serve Mell-chan collaboration menus, including ribbon-themed plates, a strawberry parfait, and a blue Calpis float, along with original goods and novelties.
To mark the first anniversary of NARUMIYA HAPPY PARK, the NARUMIYA CHARACTERS Lovely Stand theme cafe runs October 16 to November 22 in Shinjuku and October 29 to November 29 in Umeda, with character-inspired food, drinks, and original goods.
The first merchandise for Yonayonaporopo, the new San-X character that debuted on July 9, 2026, goes on sale from around early November, with stationery, plush toys, pouches, and more.
Skater's mojojojo lunch bags are available in four designs, two canvas bags with double front pockets and insulation, and two corduroy totes embroidered with a cat or a bear. They are sold exclusively at specialty stores and Skater's official online shops.
New Sumikkogurashi goods themed "Sumikko Namainichi" will go on sale from around early November 2026 at retailers and online shops nationwide, with stationery, pouches, bags, plushies and more.
A pop-up shop of handmade oshi-katsu goods by creators from across Japan runs at Yurakucho Marui from October 17 to October 25, 2026, with a record 55 brands and more than 3,500 items.
Tom and Jerry Wakuwaku Street runs at the 6th-floor special venue of Sogo Yokohama from October 14 to 27, 2026, with four food themes, around 200 or more event-limited items, and photo spots.
A special website for ChibiDeco, a line of outfits for plush toys from Bandai Namco Nui, opened on October 1. All 13 types are planned for advance sale at Animate Girls Festival 2026 (AGF2026) on November 7 and 8.
The ninth installment of Gakken Sta:ful's Kurahashi Rei Stationery Series, themed around happy moments before bedtime, goes on sale from October 15, 2026. It includes a notebook, memo pad, sticky notes, letter set, stickers, bookmark, and fountain pen.
To celebrate its 7th anniversary, the Kyoto-born chocolate brand SNOOPY Chocolat releases plush toys of Snoopy's siblings, chocolate pin badges and a leather mascot on October 9, 2026, followed by a Marron chocolate monaka on October 15.
Toppins, the little topping rabbits born from the original character platform キャラis, are coming to crane games as a three-type mascot ball chain. The prize rolls out from October 9, 2026 at Mollyfantasy and PALO.
The second wave of the Sanrio Characters x WORKMAN collection goes on sale in early October, adding Kuromi items to the Hello Kitty lineup. The six WORKMAN-exclusive items, including a sweatshirt, a hooded scarf and a wrap skirt, are priced from ¥1,290 to ¥2,500 (tax included).
From October 1 to November 30, 2026, Crepe to Espresso to sells Purin Ouji's Special Pudding Melt (プリン王子のこだわりプリンメルト), a ¥1,600 crepe that expresses pudding in crepe form, at three shops in Omotesando, Shibuya, and Jiyugaoka.
Shoe brand ESPERANZA is releasing platform sneakers in collaboration with NARUMIYA CHARACTERS, featuring Berrie-chan of Mezzo Piano and Nakamura-kun of Angel Blue. Early sales start October 1 at Lumine Est Shinjuku, with a nationwide release from October 15.
unify's Hello Kitty 2-way mini shoulder bag, with delicate 3D embroidery in light gray and navy, has sold out even after its restock and is now taking preorders exclusively on the web.
The limited-time immersive event "KUROMI'S MYSTERIOUS DEPARTMENT STORE" runs from October 19 to November 1, 2026 at MEDIA DEPARTMENT TOKYO in Shibuya, with a three-floor department store full of surprises, visitor gifts, and pre-release goods. Admission is free.
Love Type (ラブタイプ診断), a free love-type quiz with over 100 million cumulative diagnoses, has turned its 16 characters into approximately 11 cm plush mascots, available since September 26, 2026 as crane game prizes at select Namco stores and on Namco Online Crane.
The Miffy zakka Festa (2026 New Version) will be held in Nara Prefecture for the first time at Kintetsu Department Store Nara from October 7 to 13, 2026. Over 800 Miffy goods, event-exclusive items and an apple tree photo spot are among the attractions, and admission is free.
The third studio CLIP × COJI-COJI collaboration goes on sale October 7, 2026 with tableware, reading goods, travel items and sports gear themed around four autumn pleasures, followed by Christmas items on October 22.
Four new animal designs — penguin, Shiba Inu, sloth and raccoon — have joined the popular 手入れアニマルクッションシリーズ at Deco Home, each priced at ¥1,990 including tax.
The Kirby Goods Collection 2026, a lineup of knit Omochi Amiami items including a cushion, mascot, and pouch, goes on sale at post offices nationwide from October 1, 2026, followed by a New Year's postcard set on November 2.
Kkamang and Ant, a Korean character duo with 1.4 million social media followers, will hold a pop-up shop celebrating Puyo Puyo's 35th anniversary at Shinjuku Marui Main Building from October 16 to October 25, 2026.
A new calico cat design in white, black and orange has joined the Mohaya, Neko. series, which aims to recreate a cat's warmth and fur and has passed 38,400 pieces in cumulative sales.
The new Moominvalley Winter Games series features the Moomin family enjoying the winter world on mugs, socks, towels, lap blankets, and more, with a limited novelty sticker for shoppers at participating stores.
A new 2WAY mini boston bag with a softly rounded shape and a light water-repellent finish is now open for WEB-exclusive advance reservations at T2O ONLINE STORE. It comes with a mini pouch printed with OKABE TETSURO's cat illustrations.
Chiikawa Bakery OKINAWA POP UP SHOP is coming to Okinawa for the first time, running at Depart Ryubo's 6th floor event space from October 1 to October 12, 2026, with character breads, original goods, and an Okinawa-exclusive brown sugar shokupan.
Shobido has released the second installment of its Chiikawa Travel Series, adding six travel accessories featuring Chiikawa, Hachiware, Usagi, Momonga, and Furuhonya designs to make trips more convenient and cute.
Hapidanbui's new "Laid-Back Siesta Series" — including acrylic keychains, a tote bag, trading clear cards, a hand towel, a postcard set, trading can badges, and trading stickers — goes on sale at the "Hapidanbui POP-UP STORE × Munyugurumi Patio" at AKIBA LINK from September 23 to October 6, 2026, with online reservations opening the same day.
Sanrio Character Park Harmonyland in Hiji, Oita marked opening day for its Halloween event Harmonyland Halloween on September 18, 2026, with an upgraded interactive "Magical Masquerade" show featuring masked Hello Kitty and friends, a new marching live show, candy-themed goods and food, plus the same-day launch of the park's own WISH ME MELL 15TH ANNIVERSARY celebration.
Original goods from the Sumikko Gurashi cafe themed around angels and devils, previously sold only at TOWER RECORDS CAFE Omotesando, go on sale online in limited quantities starting September 18.
The "Hapidanbui POP-UP STORE × Munyugurumi Patio" opens at AKIBA LINK, 1F of ecute, from September 23 to October 6, 2026, offering plush mascots, trading badges, acrylic stands, and more featuring Pochacco, Badtz-Maru, Keroppi, Hangyodon, Tuxedosam, and Pekkle.
MEGA CAT PROJECT makes its first appearance at KYOTO INTERNATIONAL MANGA ANIME FAIR 2026 on September 19 and 20, with an early sale of new "ニャルト！生八ツ橋" nama-yatsuhashi sweets made with Shogoin Yatsuhashi, each including a random acrylic charm, also available at Bellmart, inside ASTY KYOTO at JR Kyoto Station, starting September 19.
Sugar Doll, the dress-up and raising game, has added a new premium gacha, "みずいろてんしちゃん。", offering angelic costumes and backgrounds through November 25, 2026, along with limited-time background packs on sale through October 13, 2026.
Toy maker Sanyodo is releasing "Suyasuya Mochitto Animals," a new capsule toy line of 12 squishy animal figures caught mid-nap, rolling out in stages from early September 2026.
Yamato Co., Ltd. is releasing "wemo PETTA® Nyanko Series," the third collaboration between its adhesive expertise and the reusable, eco-friendly wemo® memo series, featuring three adorable cat back-view designs, from October 14, 2026, at stationery stores, general merchandise shops, mass retailers, and online retailers nationwide.
Gakken Sta:Ful is releasing a new metal carabiner series shaped like the popular characters from mojojojo on September 15, 2026, offered in six colorful designs that add a playful touch to bags, keys, and other everyday items.
Gakken Sta:Ful is releasing the second installment of its mojojojo Mascot Bath Ball on September 15, 2026, with pastel-colored packaging and six surprise mascot designs that appear once the ball dissolves in the tub.
Fluffy drawstring pouches, box pouches, and a bandana featuring Nandemo Ikimono's rice ball characters arrive in capsule toy corners nationwide from mid-September 2026, with six sewn designs in the lineup.
Thank You Mart is launching a collaboration merchandise line with the anime New PANTY & STOCKING with GARTERBELT, arriving at stores nationwide from mid-October 2026, all priced at ¥390 (tax included ¥429), with online pre-orders opening September 16.
Pia Corporation is releasing "Pompompurin 30th Anniversary Hero Mascot," an original flocked mascot set featuring Pompompurin, Muffin, Scone, and Bagel dressed up as heroes, complete with three postcards and a sticker, on sale today, September 15, at bookstores and online retailers nationwide.
IP4 Co., Ltd. is releasing the "Sanrio Characters Clingy Tears Gusseted Drawstring Pouch" in capsule toy corners nationwide from mid-September 2026, with six satin-textured, pastel-colored designs featuring Hello Kitty, My Melody, Cinnamoroll, Pochacco, Pompompurin, and Kuromi.
IP Four Inc. is bringing back its Sanrio Characters Kapugurumi Funyumaru! Mascot Collection, featuring six round, squishy mascots of My Melody, Kuromi, Cinnamoroll, Pompompurin, Pochacco, and Hangyodon, rolling out gradually from late September 2026 at capsule toy corners nationwide.
IP Four Inc. is releasing the "scooty studio Bangs Clip" (300 yen per play, tax included, 10% VAT, 6 types total) at capsule toy corners nationwide, rolling out gradually from mid-September 2026, featuring six quirky-faced characters from the popular Korean character brand scooty studio.
A pastel-toned pouch collection featuring U*SA*HA*NA surrounded by ribbons, ballet shoes, and flowers rolls out at capsule toy corners nationwide from mid-September 2026, with six designs to collect.
Interior lifestyle brand Francfranc is rolling out Halloween-themed items for the home for the first time in about 10 years, available on the Francfranc official online shop from September 14, 2026 and at stores nationwide from September 18.
JR West's ICOCA mascot Icochan the Platypus is teaming up with denim brand EDWIN for a five-item collaboration collection launching September 18 at JR West station shops and the Train Box online store. The lineup features plush toys, a mascot, a pouch, a mini tote bag, and a sneaker keyring, all built around EDWIN's signature denim details.
Ebina Marui (Marui Co., Ltd.) is hosting The World of Miniature Bakery & Sweets Art Exhibition for the first time in its 5F event space, featuring lifelike miniature bread and sweets creations, hands-on workshops, and limited-edition goods from October 2 to October 18, 2026.
The fan-favorite Sanrio Characters "Suntanned Sleepy Capsule Keychain" series is back at Aeon Fantasy's cashless "Kapuebo" capsule toy machines, featuring Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll in sunburned, swimsuit-clad designs.
The Sirotan Funwari Store on Harajuku's Takeshita Street is marking its 1st anniversary in September 2026, having welcomed around 26,000 visitors over the past year and grown into a flagship destination for fans seeking Sirotan's comfort from across Japan and overseas. From September 18, the store holds its "1st Anniversary" fair with Harajuku-exclusive items and purchase bonuses, alongside a message board event tied to the TV anime's October debut.
Kodansha's Children's Business Division is releasing the Narumiya Characters Deka Kira Deco Seal Book on September 25, 2026, packing in 343 hologram-finished character stickers — including "deka deco seal" designs over 10cm long — from four brands (ANGEL BLUE, mezzo piano, DAISY LOVERS, and pom ponette), plus character profile pages, for ¥1,320 (tax included).
Nyanko Dai Shoten Online has added four puffy pop stickers and a kids' trainer recreating the "I LOVE うに" outfit worn by Li'l Jamiera Cat, with all five items launching September 11, 2026.
The keyboard keychain POCHIKEY now comes with cute add-on parts, on sale from mid-August 2026 at select Yodobashi Camera stores and online shops including Amazon, Yahoo! Shopping, and Rakuten Ichiba.
Sanrio characters Exhibition Hotel Floria Tokyo at Tokyu Kabukicho Tower is unveiling its second wave of Tokyo-exclusive original merchandise, including new Halloween goods, a Cinnamoroll bath tray figure, and other everyday items, with products going on sale in stages from September 19, 2026.
Skater is now selling drawstring pouches featuring the trendy mojojojo ID Photo design in a blind package that keeps the design a surprise until opened, along with a BOX version that includes all six designs at once.
studio CLIP is teaming up with the beloved TV anime Ranma ½ for the brand's first-ever collaboration, turning the series' characters into cute Chinese-style home goods and everyday accessories. The collection launches September 18, 2026 at the official web store and studio CLIP stores nationwide.
From October 1, Unko Museum TOKYO, NAGOYA, and OKINAWA are hosting Autumn BIG Unko Band 2026, where the museum's unko animals form a band and invite visitors to groove along, together with new limited-edition embroidered pin badges.
Sanrio Characters' Pompompurin gets two new merchandise lineups — the "Kirameki Gold Party Series" and "Pom Pom Hero Series" — with mascot plushies, acrylic stands, keychains, and more going on sale at Munyugurumi Patio stores from September 17.
Starting September 11th, Thank You Mart is rolling out an exclusive stationery lineup featuring popular Sanrio Characters, including flake stickers, clear roll tape, acrylic pen stands, memo stands, and a whiteboard, with everything priced at 390 yen (429 yen tax included).
Blue Mountain Co., Ltd. is releasing "SOBORO's Cheerful Friends Figure Keychains," fluffy flocked figures based on five characters by popular plush artist SOBORO, in capsule toy and BOX versions nationwide from late October 2026, with the BOX version including outfits designed by SOBORO.
The dress-up and raising game Sugar Doll has launched a new classic gacha called "Autumn rug for you," offering autumn-themed outfits and backgrounds, alongside its ongoing premium gacha and background pack sale.
Universal Studios Japan previews its 25th anniversary autumn event, Universal Extreme Autumn: Discover U!!!, opening September 10 with Halloween-themed food and merchandise starring Hello Kitty, My Melody & Kuromi, Snoopy, and Hamikuma, a new Hamikuma carnival game, and pink and light-blue Yoshi meet-and-greets marking Super Nintendo World's 5th anniversary.
Fujiya is releasing a tray gummy shaped like Peko-chan and Sanrio Characters, with each pack including one randomly inserted glossy sticker chosen from 20 Heisei-retro designs. The gummy goes on sale nationwide on September 15, 2026.
A new Hello Kitty mini shoulder bag collection from E-COME Group goes on sale from mid-September, featuring a vintage-look faux leather design, versatile 2-way handbag and shoulder-strap styling, and a choice of three colors — brown, black, and pink.
unify's Hello Kitty 2-way tote bag has returned to stock by popular demand, featuring delicate 3D embroidery in light gray and navy, a lightweight water-repellent nylon body, and an adjustable rope strap that switches between a shoulder bag and a mini tote.
A limited-time Kawaii Uso no Kawauso collaboration café, Nun Nun Bakery Café, opens at R.O.STAR Seaside Terrace in Aqua City Odaiba from October 1 through November 9, 2026, featuring character-themed food, desserts, drinks, and original novelty goods.
Maison de FLEUR's 2026 anniversary collection, "Gâteau Buffet," brings 14 cake- and strawberry-inspired bags, pouches, and accessories to stores and STRIPE CLUB from September 18, alongside a lottery, novelty gifts, and Instagram and LINE campaigns.
Thank You Mart is releasing Halloween collaboration merchandise featuring Casper, Hot Stuff the Little Devil, and Chucky, with all items priced at ¥390 (¥429 tax included). In-store sales begin in stages from late September 2026 at Thank You Mart locations nationwide, and online pre-orders open on September 9, 2026 at 12:00 PM.
A new Bowl is joining the Showa-retro tableware series ADERIA RETRO on September 11, 2026, in six designs - a compact, rounded piece well suited to cereal, salads, desserts, and everyday use at the table.
Furyu's new no-miss lottery, Furyu Kuji Esther Bunny Cake Dreams, goes on sale from September 19, 2026, offering a cake-themed lineup of plush toys, a tote bag, and other original items across seven prize tiers plus a Last Get bonus prize.
A limited-time miffy style POP UP SHOP in Yurakucho, presented by Kiddy Land in cooperation with Miffy's official Japan agent Dick Bruna Japan, opens at Yurakucho Marui's 1F Calendarium from October 2 to 19, 2026, marking its fourth year with exclusive plush toys, mascots, and a purchase bonus tote bag.
Starting September 4, 2026, Sendai PARCO's new PARCO FACTORY SENDAI event space is hosting four character pop-up shops in a row — Monchhichi, Moomin, Momoko Sakura's Chibi Maruko-chan and Kojikoji, and OSAMU GOODS — running through October 25.
Shin-Yokohama Prince Hotel is adding Halloween-themed costumes, including pumpkin, bat, and black cat designs, to the rental goods in its stuffed animal dress-up stay plan, available from October 1 to 31, 2026.
Art toy brand HERE is adding a new emotion-themed series to its SiiNONO character line, with the SiiNONO Mood On surprise box set to launch in mid-September 2026 through Hashy Topin's own online store and retailers nationwide.
The 5th installment of the ZIYULI trading figure series from art toy brand HERE, "Dream Closet," begins taking orders in September 2026, with sequential sales launching at general merchandise stores and mass retailers nationwide from mid-September.
Kabaya Foods Corporation is launching Sebon Star Precious Series, a new lineup of cosmetics-motif miniature charms inspired by eyeshadow, lipstick, nail polish, and perfume, arriving nationwide on September 8, 2026.
KADOKAWA's online lottery service Kujibikido is launching a new online lottery themed around GANADI, the popular character from Korea, with sales beginning September 10, 2026. Prizes include GANADI and Gonyani plush toys, pocketed T-shirts, and fluffy-trimmed acrylic keyrings, plus a repost campaign offering a complete set of can badges.
Korean skincare brand WELLAGE is teaming up with Sanrio's Hello Kitty for two Japan-exclusive items, a hyaluronic acid serum and a sheet mask, dressed in limited-edition Hello Kitty and Tiny Chum packaging, rolling out from September 1, 2026.
unify's Hello Kitty mini pochette has returned to stock after selling out, featuring delicate 3D embroidery in light gray and navy, a lightweight water-repellent nylon body, and a 2-way design that switches between a shoulder bag and a mini tote.
Qualia Co., Ltd. is rolling out "Chibi Maruko-chan Plush Toys" at capsule toy corners nationwide, featuring five soft, squishy characters from Class 3-4 — Maruko, Tamachan, Fujiki, Nagasawa, and Hanawa.
Fujiya's new "Anime Chiikawa Pero Pero Choco" turns the faces of popular characters Chiikawa and Hachiware into stick chocolates, each paired with six collectible backing card designs, arriving nationwide on September 8.
The autumn-themed limited-time doll "Autumn Rug" has returned to the dress-up and raising game Sugar Doll, along with a seasonal event and background packs running through fall 2026.
BON TON TOYS, a Dutch plush toy brand founded in 1933, has released its colorful The Moods character series and its pet-and-animal-themed PETS series in Japan, now available through marcs STORE, Rakuten Ichiba, and interior and lifestyle shops nationwide.
Capsule toy maker Qualia is releasing Food Seal Plushies, a lineup of six seal-shaped plush capsule toys supervised by plush designer Oishii Nezumi, each modeled after a different food from tenmusu to melon soda. The fluffy, ball-chain-equipped plushies go on sale nationwide from August 24, 2026, for ¥400 per try.
Francfranc is releasing a fur-textured dog lamp that glows softly when tapped on the head, launching online August 31, 2026 and rolling out to stores nationwide the same day.
Ahead of its Tokyo stop at Tokyo Station Ichibangai from September 4 to 17, 2026, the traveling Galneko pop-up has revealed new merchandise, novelty gifts, a full building takeover, and a Tsuna greeting event with reservations opening August 30.
Sanrio's Hello Kitty is collaborating with Hobonichi Techo 2027, drawing on the beloved "Hello Kitty Classic" look from the 1970s across a 17-item lineup of planners and stationery launching September 1, 2026.
Sanrio characters Exhibition Hotel Floria Tokyo, running at Tokyu Kabukicho Tower through May 2027, adds a second wave of Tokyo-only original goods from September 19, while tickets for dates from September 19 onward go on sale August 24.
Hotel Nikko Himeji is welcoming "Tabby" to its original "Himeneko" mascot family, joining "Shiro" and "Mike"; Tabby goes on sale September 1, 2026.
Nittoh Tea is releasing two powdered stick drinks featuring Sanrio's Cinnamoroll and Pochacco — a cinnamon-roll-flavored milk tea and a banana-ice-cream-flavored banana au lait — each stick wrapped in one of six package designs, starting August 31, 2026.
The "Pokkyokuten POP-UP STORE x Munyugurumi Patio" featuring Sanrio Characters opens at Tokyo Station Ichibangai on August 28, 2026, with matching sales also running through the Tokyo Station Online Plaza until September 10.
A new Happy Kuji lottery, Sanrio characters PUNKS Party 〜Halloween2026〜, dresses up ten popular Sanrio characters — including Pompompurin, Cinnamoroll, and Kuromi — in a cute, black-based punk rock theme, with sales starting September 18, 2026 at Lawson, FamilyMart, Lawson Store 100, bookstores, and hobby shops.
A five-piece mini bag charm collection featuring Gloomy Bear, styled after a leather-look Boston bag, is rolling out at capsule toy corners across Japan from late August 2026.
Sanrio Character Park Harmonyland in Hiji, Oita hosts the Halloween event HARMONYLAND HALLOWEEN from September 18 to November 10, 2026, featuring an upgraded Magical Masquerade live show, a new participatory show, Halloween-themed parades and greetings, and limited-time candy-inspired food.
Limited items featuring Sanrio's Little Twin Stars and Magical Twin Comets are coming to Thank You Mart stores nationwide from mid-September 2026, all priced at ¥390 (tax included ¥429), with online pre-orders opening August 21.
E-COME GROUP's fashion brand LOVEBOAT has released the DREAMY CANDY SEAL Collection, featuring Sanrio's Hello Kitty and Kuromi in gyaru-inspired leopard-print designs across four dome-shaped, candy-like sticker styles, on sale from mid-August.
Aoyama Decarbo is releasing an evolved candy tin exclusively at Isetan Shinjuku's main store — the "Merry-Go-Round Jewel Box," a peacock-motif case co-created with ceramicist Hijiri Tougane and glass paint artist Alisa Horita, complete with four customizable magnets and rice-flour almond tuiles inside, from September 5, 2026.
Capsule toy maker Qualia Co., Ltd. is holding the niccolino POPUP SHOP "niccolino Festival" at Tokyo Station Ichibangai's Ichiban Plaza from August 21 to 27, 2026, with venue-limited games, new merchandise, and gift campaigns.
Nyanko Daishoten Online has added five new acrylic stands — "Gross Cat," "Roe Cat," "大狂乱のゴムネコ," "巫女姫ミタマ," and "運命の子フォノ" — as the sixth installment in its acrylic stand series, starting August 21, 2026.
A new lineup of hand-connecting plush prizes from the anime Hetalia: World Stars, called "Patchigyu!", begins rolling out at Mollyfantasy, PALO, and other amusement facilities on August 21, 2026, while supplies last.
A limited-time Lil ala mode collaboration campaign is coming to Bull Pulu tapioca drink shops across Japan from September 3 to September 23, 2026, featuring character-themed menu items, original goods, and in-store decorations.
Studio CARATT and Studio Coffret team up with the Harajuku entertainment spot KAWAII MONSTER LAND for a limited-run children's photo event, Little on Tour, held September 14 to 18, 2026, with reservations opening August 14.
Mini photo frame keychains featuring Monchhichi, perfect for oshi-katsu, are coming to capsule toy corners across Japan from late August 2026. The five-design lineup includes Monchhichi-kun, Monchhichi-chan, Chimutan, and the Bebicchi pair.
Pinkoi is running the "Fuwafuwa Expo" online from August 19 to September 2, 2026, bringing together plush toys, pet gear, and other "cute" finds from designers across Taiwan, Hong Kong, and beyond.
To mark 30 years since Pompompurin's debut, Sanrio is releasing a 16-item "Those Days" goods series inspired by his original 1996 lineup on August 27, and hosting a limited-time 30th Anniversary Shop event at 37 stores nationwide through September 13, 2026.
Infolens is expanding its original Megakyurun character goods line for the hit horror game Poppy Playtime, with a new Trading Acrylic Stand and Trading Can Badge Vol. 2 getting a preview sale at a pop-up store in December 2026 ahead of general release from mid-January 2027.
Sirotan, the harp seal character getting a TV anime this October, is opening its first flagship store in western Japan at LUCUA SOUTH in Osaka this November, with pre-opening promotions including a photo spot running through early September and a character greeting event in August.
Sanrio Character Park Harmonyland in Hiji, Oita will celebrate Wish me mell's 15th anniversary with the event "WISH ME MELL 15TH ANNIVERSARY," running from September 18, 2026 to March 31, 2027, featuring a new tea party-themed costume, anniversary shows, a letter-writing campaign, and limited-edition merchandise.
Munyugurumi Patio, the character goods shop run by KThingS, opens pre-orders for Sanrio Characters' Enjoy! Summer Vacation Series from 11 AM on August 21 at its official EC site, with plush mascots, acrylic stands, stickers, and more across eight character designs.
System Service is rolling out a new lineup of Rilakkuma and Sumikkogurashi prize merchandise at amusement facilities, with items arriving in two waves throughout August 2026, including plush toys, a beanbag cushion, a die-cut bag, and more.
Sun Hoseki's beloved character Hoppe-chan takes over THE SHIBUYA SOUVENIR STORE at RAYARD MIYASHITA PARK from August 7 to August 31, 2026, with a limited-time pop-up featuring marker keychains, restocked water-in stickers, gal-style figures, and a Mount Fuji-themed souvenir item.
On sale August 12, the Autumn 2026 issue of "Nee-nee" magazine (vol. 184) comes with a Sumikkogurashi Tenshi to Akuma na Shippos nail sticker and slider case set, a Pom Pom Purin 30th anniversary feature, and a bonus Mamegoma fan.
NEKO LAB is opening general sales of two cat-themed blankets, the Shimaenaga Blanket and the Koneko Blanket, that were previously offered only to members, starting August 12, 2026.
Converse unveils a collaboration with Sanrio Characters, dressing up the ALL STAR sneaker in special designs themed on Pompompurin, Kuromi, and Hello Kitty, available from August 21, 2026.
CRAVIA and OSD Co. bring the beloved character Hoppe-chan together with MARION CREPES at Sunshine City ALTA Ikebukuro, featuring original crepe flavors and exclusive collaboration goods through September 27.
AEON Fantasy is rolling out the Sanrio Characters Tortoiseshell-Style Tassel Keychain, a six-design lineup featuring Hello Kitty, My Melody, and Cinnamoroll, at its cashless Kapuebo capsule toy machines starting August 13, 2026.
A no-miss online lottery featuring Gorogoro Nyansuke merchandise launches on Hanikuji Land on August 7, 2026, with a lineup of tote bags, pouches, keychains, and more featuring both fan-favorite illustrations and two newly drawn designs.
Nyanko Daishoten Online, PONOS's official The Battle Cats store, has added a 2027 wall calendar and two new plush toys depicting the characters in their food stall-era appearance, both featured in the web manga "ネコテン," starting August 7, 2026.
AiPri World 2026 brings stage shows, exhibits, mini-games, and merchandise themed around "Bazarium Parade" to Makuhari Messe International Exhibition Hall 11 in Chiba on October 11 and 12, 2026, with advance tickets going on sale August 14.
Ken Elephant's Sanrio Characters Coin Case series returns with a second volume featuring Pochacco, Keroppi, Pekkle, Marron Cream, Patty & Jimmy, and a newly designed Hello Kitty, arriving in capsule toy and boxed versions from mid-August 2026.
Since launching on May 20, 2026, ZEN Co., Ltd.'s DALULU character keychains, which blend Japan's daruma lucky charm with the twelve zodiac animals, have proven a hit with buyers. The mascots are now available at ZEN's online store, several Don Quijote locations, and the Tokyo Metropolitan Government Building's north observation deck.
Hotel New Otani Makuhari is offering a new "nui-katsu" stay plan for spending time with a favorite stuffed animal, available from August 8, 2026 through March 31, 2027, with perks that include a mini bed for the stuffed animal, matching eye masks, and a colored drink voucher.
Kodansha's Children's Business Division is releasing the Monchhichi Gyugyutto! Sticker Book on August 6, 2026, packed with 287 stickers spanning classic brown Monchhichi to colorful new trend designs, along with message cards, for ¥1,650 (tax included).
Gakken has revealed the cover of Learning Kabuki for the First Time with Sanrio Characters, a cute and easy-to-understand kabuki guidebook arriving September 17, 2026, that also features a talk between the supervisor of Sanrio Puroland's KAWAII KABUKI stage show and the president of Sanrio Entertainment.
Shobido is celebrating the 100th anniversary of the original Winnie the Pooh with the Red Shirt Friends Series and the matching Outfit-Swap Hand Cream Series, featuring hair clips, key charms, and pouches, rolling out from July 2026.
YASUMI LAB OSAKA, a hands-on workshop store where guests sew their own one-of-a-kind plush straps, opened in Shinsaibashi, Osaka on August 1, 2026. The store previously operated as "Y! Y! hands Osaka," offering custom accessory-making experiences.
GO☆GO☆CAFE! on Harajuku's Takeshita Street has released "HARAJUKU Paradise," the second collaboration menu built around Ozax's sparkling frozen drink ICEE, available from July 30 through August 31, 2026. The all-blue creation pairs Blue Raspberry ICEE with yogurt sauce and a colorful topping of gummies, kompeito, and jelly.
Two new pieces are joining Lisa Larson's "Nippon no Lisa Neko" series — the mountain-themed "Mata Tabi no Neko - Yama" and water-themed "Mata Tabi no Neko - Mizu" — marking the traveling cats' first appearance in Shigaraki ware, now available at the Tonkachi Store.
Sogo Museum of Art in Yokohama will hold The 50th Anniversary OSAMU GOODS exhibition from August 1 to 31, 2026, marking 50 years since illustrator Osamu Harada's beloved character brand debuted in 1976, with a commemorative collaboration menu also available at the venue's 10th-floor restaurant.
DOLCE FELICE's popular Tokyo Suica's Penguin Cream Sandwich Cookie is back on in-person sale, now available in limited quantities at NewDays+HANAGATAYA Gransta Tokyo Keiyo Street Store from July 1, 2026, following the closure of its previous storefront.
From August 7, 2026, Flower Miffy is releasing a tulip-shaped organizer object featuring flowers drawn by Dick Bruna, along with a new florist apron outfit for its dress-up plush toys, and is giving away a mini bouquet with apron purchases while supplies last.
General merchandise maker Hac Co., Ltd. is releasing four new plush toys in August 2026 — a kiwi, a schnauzer, a mameshiba, and a pastel-colored bear — in 35 cm and 45 cm sizes, each with a suggested retail price of ¥1,980.
To celebrate its 60th anniversary, Sanburos's Japanese-culture brand Holiday Girl is releasing a new Tokaido Shinkansen collection featuring the 0 Series, 300 Series, and 923 Series Doctor Yellow T4 Formation, with T-shirts, magnets, and a denim jacket going on sale sequentially from late July 2026.
Fuji-Q Highland and Sun Hoseki's popular character Hoppe-chan collaborate for the first time in the Sun Hoseki Fair in Fuji-Q Highland, running August 13 to 15, 2026, with a pop-up shop, a hands-on Hoppe-chan Shibori Workshop, character greetings, and a limited Fuji-Q exclusive Hoppe-chan gift campaign.
Lifestyle brand macaroni edge is teaming up with mojojojo, the brand of plush artist Ayumi Ozaki, for a handmade collaboration collection of seven yarn-textured accessories — including mascot straps, pouches, and key cases — with sequential sales starting July 31, 2026.
NEWSED, the upcycling brand from art goods maker Ken Elephant, is releasing Re Acryl Pokkoshi Keychain, a lineup of 16 keychain designs featuring the original character Pokkoshi and made from upcycled acrylic offcuts and deadstock material, starting August 1, 2026.
A new set of eight "shaka-shaka" charms in soft pastel colors, each featuring a different sea creature, is set to go on sale as capsule toys from late July 2026.
Yokohama Red Brick Warehouse is running a Pompompurin collaboration campaign from August 14 to September 13, 2026, with free stickers, a giant balloon, a digital badge stamp rally, and a limited acrylic charm, timed to Sanrio's "Pomfes" music festival celebrating the character's 30th anniversary.
More than 20 artists gather for "Shinjuku Nyaa Haku," a market devoted to cat lovers at Odakyu Department Store Shinjuku, running from August 5 to 10. The event brings together cat-themed art, accessories, and apparel, along with a purchase gift campaign offering original hand fans and stickers.
Following a wave of attention on social media, Village Vanguard's online store has resumed sales of DECOLE CORPORATION's marmot-themed mug, spoon, and chopstick rest, with reservations open through 10:00 AM on August 3, 2026.
The 2026 new version of the Miffy zakka Festa is holding its first-ever event in Chiba Prefecture at Sogo Chiba Store. Running from August 11 to 24, the event features over 1,000 Miffy goods in this year's red theme, along with venue-exclusive mascots and photo spots to enjoy over the summer holidays.
EPIS Inc.'s cosmetics brand mifull has released the second collection of its "munya" sleeping care series, adding a hand cream developed with input from sleep environment planner Miho Mihashi, a charm-topped travel hand cream, and a hot eye mask, all featuring cozy cat illustrations.
A new pastel watercolor floral hand towel and compact mirror set featuring Sanrio Characters is now open for pre-order at Munyugurumi Patio's official online store, with reservations running from July 25 through August 3, 2026.
Munyugurumi Patio, the character goods shop operated by KThingS Co., Ltd., is holding the U*SA*HA*NA POP-UP STORE × Munyugurumi Patio at Tokyo Station Ichibangai from July 31 to August 13, 2026, with items also available online through the Tokyo Station Online Plaza during the same period.
Village Vanguard is holding a "Miffy, Connected by Handwritten Warmth" fair at its 197 stores across Japan from July 31 to August 31, 2026, giving out limited postcards and shoppers with purchases of Dick Bruna goods and running a sweepstakes offering a pair trip to Huis Ten Bosch.
From August 1 to August 30, 2026, Yokohama VIVRE is hosting the HAPPY KAWAII Matsuri, bringing together character greetings, limited-time pop-up shops, novelty and purchase bonus campaigns, workshops, and an app-member-exclusive shopping ticket giveaway across the mall's anime, character, and hobby shops.
FRAY I.D is collaborating with Sanrio's Hello Kitty on a four-piece summer lineup, including a tulle-ribbon T-shirt, a charm, and two bags, launching online August 1, 2026, with early access at a Shibuya pop-up store from July 25.
Nuimap, an app for enjoying outings with stuffed animals, held its first offline event, "Nui-Tori Cafe Meetup," at Plumeria Cafe Yokohama on July 2, 2026, featuring a stuffed-animal photography lesson from Instagram photographer Chiiko, hands-on shooting practice using the cafe's menu, and time for participants to connect over their shared hobby.
Can★Do is releasing a new 37-item lineup featuring Winnie the Pooh and friends in colorful designs to mark the character's 100th anniversary, with items arriving at stores nationwide and online starting July 23, 2026.
Eleven Gokurakuyu and RAKU SPA super sento locations team up with Sumikkogurashi from August 6 to 25, 2026, featuring themed baths, exclusive merchandise, collaboration menu items, and special events.
The Onegai AiPri POP UP SHOP in OIOI brings new character merchandise to Shinjuku Marui Annex and Namba Marui starting July 25, 2026, with a special AiPri card for purchases over 3,000 yen and a prize lottery for Epos Card holders.
Eikoh Co., Ltd. is bringing a new lineup of original Rilakkuma merchandise — from pouches to keychains — to 100-yen shops including Seria, with every item priced at just ¥110 (tax included).
Esther Bunny, the popular character from Korea, is getting two new pouches — a bag-attachable Fluffy Face Pouch and a Fluffy Vanity Pouch — launching on July 21, 2026.
Nine magnet gel nail shades make up the new Magnet Collection from Gelée by Decorative Nail, offering a salon-quality magnetic nail look in a single easy step.
Thank You Mart is releasing a new collaboration collection featuring Jurassic World and Jaws, with all items priced at 390 yen (429 yen tax included). In-store sales begin in early August 2026, with online pre-orders opening July 17.
Sanrio is holding a two-day festival called "Pomfes" for Pompompurin's 30th anniversary at Yokohama Red Brick Warehouse Event Plaza on September 12 and 13, 2026, with stage performances by the character and guest artists including Juice=Juice, Monaki, and WILD BLUE.
KADOKAWA has released the Rilakkuma Multi Case and Korilakkuma Multi Case, two soft face-shaped pouches with plenty of cushioning that easily fit A4-sized items. Available now for 3,289 yen each, they double as bag organizers, travel pouches, and cases for plush toys.
Bandai Namco Nui is expanding its sustainable ECO Nui plush line with new Hello Kitty, My Melody, and Kuromi designs, launching in August 2026 alongside a new, easy-to-carry ECO Nui Mascot lineup.
Sanrio's Hanamaruobake becomes a mini bag-shaped keychain, rolling out in capsule toy corners nationwide from late July 2026 in five collectible designs.
A new character brand called KAWAII FRIENDS has launched from KAWAII LAB. in Harajuku, featuring five characters that debuted July 7, 2026, with tie-in summer events across Shibuya and Harajuku including a balloon park, a night market, and a pop-up store.
mezzo piano junior debuts a new room line called "Mezzo Piano Room," featuring loungewear and home items for spending special, cozy time at home. The collection launches July 10, 2026, at select stores and on the official online shop, NARUMIYA ONLINE.
A new all-black plush lottery from Nagano Characters — the beloved cast created by Chiikawa illustrator Nagano — goes on sale July 17, 2026, with 11 prize types and no losing draws, from a 100 cm giant plush to mini mascot badges.
Yellow Co., Ltd. is releasing "PIXEL ANIMALS in OKINAWA Marker Charm," a capsule toy featuring pixel-art animals inspired by Okinawa, in stores from early July 2026.
Starting in July 2026, "PostPet" prize plushies featuring the beloved bear character Momo will roll out at amusement facilities — game centers and online crane games — across Japan, courtesy of Eikoh Co., Ltd. Five plush designs will be available, from bag-sized charms to a large, huggable doll.
A new capsule toy series turns five popular Sanrio Characters into acrylic pen lights that glow at the flip of a switch. The collection rolls out nationwide from late July 2026, priced at 500 yen per play.
IP Four Inc. is releasing "Sanrio Characters Cute! Softly Glowing Mascot Light," a six-piece capsule toy series featuring My Melody, Kuromi, and My Sweet Piano as gently glowing mascot lights, rolling out gradually from mid-July 2026 at capsule toy corners nationwide.
IP4 Co., Ltd. is releasing the "Sanrio Characters Spring-Top Mini Pouch Keychain" in capsule toy corners nationwide from late July 2026, with five easy-open designs featuring Hello Kitty, My Melody, Cinnamoroll, Pompompurin, and Kuromi.
Sirotan's directly run stores nationwide and its online shop welcome the "Sirotan Birthday Fair" from July 10, 2026, with a "Sirotan Puka Puka Marine Park" theme, limited-edition goods, a no-lose lottery, character greetings, and pop-up stores in Nagoya and Tokyo.
From July 18 to September 25, 2026, The Westin Sendai is adding a new plan to its "My Melody Peach Tea Party" afternoon tea, pairing the experience with an original clear bottle, tote bag, and scarf themed "A Summer Gift From My Melody."
A new lineup of Kyomutan plush mascots is coming to capsule toy corners nationwide from mid-July 2026, now in soft pastel colors with an extra-fluffy texture.
Four new items from the "Milky x Sirotan" collaboration get an early release starting July 24 at the "Sirotan Funwari Store" pop-up in Tokyo Eki Ichibangai's Ichiban Plaza, alongside a companion Fujiya pop-up shop at Tokyo Gift Palette featuring Peko-chan x Sirotan sweets and goods.
GRANSTA MALL is releasing a second round of "Suica's Penguin" x "BRUNO" collaboration items on July 14, 2026, featuring a compact hot plate, a steam & bake toaster, and a multi stick blender, each limited to 100 units.
From July 6 to July 12, 2026, LUX and Sanrio's Kuromi unveil a giant outdoor ad covered in about 110,000 decorative stones outside SHIBUYA109 Shibuya, complete with a behind-the-scenes time-lapse video and a purchase-and-win prize campaign.
Gakken's craft kit for making soft, mochi-like squishies shaped like cute animals has sold out again and again since its release, prompting an immediate third printing. The all-in-one set lets families create original sweet-themed squishies together, making it a fun pick for summer at home.
MOE BOOKS has released Critically-Endangered Species Hacchin-Pamos 2, the long-awaited second volume of the SNS-popular comic starring a round, white endangered creature, introducing new characters plus bonus manga and picture-book episodes.
Toy maker Agatsuma is adding Hello Kitty, My Melody, and Kuromi to its "Claytive!" resin clay craft kit series, letting fans mold, paint, and display their own Sanrio figure. All three go on sale nationwide from Monday, July 27, 2026, priced at ¥1,980 each.
KINGkuji ONLINE opens sales for the Pow the Mouse SUMMER DAYS online lottery on July 3, 2026, featuring seven new illustrations of Daffy's character Pow the Mouse across five prize tiers, plus a bonus acrylic block for large purchases.
Sanrio Anime Store Ikebukuro P'PARCO began selling new "Pretty Series x Sanrio Characters" merchandise on July 3, 2026, featuring freshly drawn collaboration illustrations across 14 character pairs, with items also available through the Sanrio Anime Store Online shop.
THREEPPY releases all 35 items in a new Young Oyster design series inspired by Disney's "Alice in Wonderland," including lunch items, bags, and pouches, at stores nationwide starting early July 2026.
A new lineup of WIND BREAKER-themed withCAT illustration Ver. merchandise — including an acrylic figure collection, flake stickers, a Shaka Shaka acrylic keychain, a clear pouch, and bangs clips — is now available for pre-order at Animate and Movic, with release planned for mid-September 2026.
PG Design is expanding its sunburnt-design Hello Kitty silicone goods lineup with a new coin purse keyring in June 2026 and a pass case in mid-July 2026.
The "Memories Off 25th Anniversary Completion Celebration Online Lottery - Happy Easter Party" launches July 10, 2026, offering newly drawn bunny-costume illustrations of the romance adventure game's heroines across acrylic stands, a tapestry, can badges, and clear cards, with a bonus acrylic stand for 15-draw set purchases.
PIYOKOMAME character goods take over Kujibikido's newest online lottery, the "PIYOKOMAME Korokoro Mochimochi Kitchen Kuji," launching July 9, 2026, with kitchen and dining prizes designed around food-themed illustrations of the character.
New Poppy Playtime capsule toys are rolling out to gashacoco locations and capsule toy corners nationwide — a third "Face Plush Keychain" series from early July 2026, followed by a "3D Marker Mascot" series from early August 2026, each featuring six characters from the hit horror game.
Osaka's own Pine Ame teams up with Rinku Premium Outlets for a summer-only seaside photo spot and giveaway campaign, running July 1 to August 31, 2026.
At the Yokai Art Museum on Shodoshima, the rain-bringing yokai Terupon topped the first-term POP YOKAI Audition, winning 407 of 5,024 votes. The second-term audition is now underway.
New Miffy-themed design T-shirts have arrived at AS KNOW AS plus, available through ZOZOTOWN, Rakuten Fashion, and AS KNOW AS plus stores from June 2026.
Shobido Co., Ltd. is launching a lineup of Sebon Star-branded accessories — makeup brushes, smartphone grips, and slide mirror charms — starting June 30, 2026, at variety stores, discount stores, drug stores, and online.
The 5th edition of Tabekko Dobutsu LAND, titled "Tabekko Dobutsu MIRAI LAB. ~Hoshi Furu Kirarium~," opens at ASOBUILD YOKOHAMA COAST from July 10 to September 27, 2026, featuring star-themed digital experiences and all-new animal-shaped donuts.
Hamee's tokitam brand launches three new mobile straps — a candy pouch strap, a delicate charm strap, and a glittering stone rope hand strap — set to go on sale from June 30, 2026.
The palm-sized stuffed animal AI pet Fuzozo, which won the iF Design Award 2026, is heading to Casselini HARAJUKU for a hands-on experience event running June 30 to July 13.
A new lineup of travel goods from the SWIMMER × SANRIO CHARACTERS collaboration is here, featuring die-cut name tags, plush pass cases with reel attachments, and fluffy eye mask cushions perfect for trips and daily commutes.
Bushiroad Creative's capsule toy brand Bushicap! has launched a new series of fluffy Debineko-sama plush keychains, featuring five colorful variants designed by illustrator katatumori. Available from June 24, 2026, at capsule toy corners across Japan for 500 yen per try.
Maison de FLEUR is releasing its "STAR series," a five-item collection inspired by a starry night sky for the Tanabata season, at stores nationwide and online on July 1, 2026.
Mermaid Closet, a swimwear brand designed for lolita fashion lovers, will open a limited-time pop-up at Laforet Harajuku's "Ai to Kyouki no Market - 'LOVE & MADNESS' MARKET" event from July 1 to July 31, 2026.
The latest addition to art director Fujisaki Takuma's popular Mogol Mutant series arrives as a big-size carabiner hanging charm. Pre-orders are now open ahead of the October 2026 release.
The second installment of plush artist Munyu's popular flocky collection features beloved characters like にゃおレモン and キャロぽろわん in fresh new colorways, complete with exclusive trading cards and glitter stickers. Pre-orders are now open ahead of the October 2026 release.
Butter's Tsumi-chan, the irresistibly melty character from "Nagomiya no Sekai," is now available as figure keychains in capsule toy machines across Japan — 5 varieties including Butter Cake, Potato Butter, Pancake, and Anko Butter Toast.
The underground shopping street Namba Walk in Osaka Minami is hosting a collaboration event with San-X Universe characters including Rilakkuma and Sumikko Gurashi, running from June 24 to September 24, 2026.
The first-ever San-X Universe sticker book, featuring 329 stickers across beloved and classic San-X characters, goes on sale on June 30, 2026, priced at ¥1,650 (tax included).
Starting July 2, 2026, JR-Cross Retail Company is launching a special collaboration collection between Suica's Penguin and OJAGA DESIGN, a handmade leather brand known for hand-stitching layered leather pieces into three-dimensional works of art.
The popular goods brand SWIMMER is releasing a new lineup at Seria 100-yen shops across Japan from late June 2026, following the previous wave of new arrivals in early May.
The HAPIDANBUI Collection Trading Munyugurumi Mascot from Sanrio Characters goes on pre-order at the Munyugurumi Patio official online store starting June 26, 2026, with in-store sales at select locations nationwide beginning June 30.
To celebrate the release of the film Minions & Monsters, Sankyumart is releasing a collection of 12 limited Minions collaboration items, all priced at ¥390 (tax included ¥429), available in stores from mid-July 2026, with online pre-orders opening June 24.
Shobido Co., Ltd. is set to release the Sanrio Characters Glitter Series starting late June 2026. The lineup features sparkling glitter-accented hair clips, bun clips, and charms in 7 to 8 designs each, featuring beloved Sanrio Characters.
Palm-sized cases shaped like real macarons featuring Hello Kitty, Pompompurin, Kuromi, My Melody, and Tuxedosam are rolling out from late June 2026 at capsule toy vending machines across Japan.
Felissimo has released a special catalog dedicated entirely to Miffy, with 19 new products — including world-exclusive items — going on sale from June 18, 2026, on their website.
The popular Hamster Monaka from Kyoto confectionery Aoki Kouetsudo gets a limited-edition salt butter an filling, available from June 19, 2026 in the online shop.
Ensky is releasing a new lineup of goods featuring Sanrio's JOCHUM character, starting with a pre-sale at select Loft stores on June 26, 2026, followed by a nationwide rollout on July 10, 2026.
The second installment in the KODAK CHARMERA series launches in early July 2026, blending Y2K nostalgia with modern design in a compact keychain digital camera.
ROPE' PICNIC is releasing a special summer collaboration collection with Sanrio characters featuring Hello Kitty, Kuromi, and My Melody. The first wave, themed "SUNNY SUMMER," includes 12 items such as apparel, bags, and accessories, with online pre-orders starting June 19 and in-store sales beginning June 25, 2026.
Hello Kitty, My Melody, Cinnamoroll, Kuromi, and more beloved Sanrio Characters come together in a fun educational activity book for children, releasing on July 16, 2026, complete with a special clear ice cream-designed sticker diary supplement.
The beloved Tabekko Dobutsu character experience event returns for its 5th installment, opening July 10, 2026 at ASOBUILD YOKOHAMA COAST in Yokohama, featuring a massive circular LED display, interactive zones, and limited-edition goods.
The BONBON DROP seal POP UP STORE is hitting 10 cities across Japan from June 2026, bringing together approximately 200 types of BONBON DROP seals in what is the largest-ever pop-up event for the brand.
Nyanguhaku Vol.3, a market dedicated to cat-motif stationery and miscellaneous goods created by artists and makers from across Japan, will be held on January 23 and 24, 2027, at Sumida Industrial Hall in Tokyo.
Shobido's exclusive original design collaboration with Sanrio brings a pop, colorful, and slightly dark lineup of cute goods — including plush mascots, pass cases, and die-cut hand creams — featuring My Melody, Kuromi, and Sugar Bunnies.
A new collaboration between the beloved Snoopy character and the retro classic サイコロ®キャラメル candy brings a lineup of nostalgic yet fresh everyday goods, going on sale July 15, 2026.
A limited-time Sun Hoseki Fair featuring accessories, stationery, character goods, and the popular original character Hoppe-chan runs from June 20 to June 28, 2026, at Aeon Mall Chiba Newtown.
The Bears' School and Hello Kitty are teaming up for their first-ever character collaboration, with exclusive merchandise going on sale at a limited pop-up shop at Tokyo Station from June 26 to July 9, 2026.
A collaboration between the popular character I Am a Cat and Village Vanguard brings a lineup of limited goods available for pre-order exclusively at the Village Vanguard Online Store from June 12 to June 28, 2026.
A new line of 3D decoration stickers shaped like meringue cookies just dropped — Pâtissticker features six unique dog characters, doubles as a magnet, and comes in a blind-packaged cookie tin with a hint of vanilla scent.
KUM, a stationery brand originating from Germany, is introducing a new series called "Style it your way!!" — five pop and colorful items for everyday use, with the first four releasing in early July 2026.
Gothic Lolita brand Moi-même-Moitié has unveiled the eighth installment of its popular art series "Moitié-Style Aestheticism World," featuring Harajuku creator Shinako — with exclusive content releasing June 12 at 3:00 PM on the brand's online salon.
Adorable raised 3D stickers inspired by the popular chocolate biscuit brand Saku-yama Choco Jiro are now available for pre-order at Animate and Movic. Two designs are planned, priced at ¥660 each, with release scheduled for around August 7, 2026.
Six varieties of Coro Coro Kuririn pouches — including a fluffy face pouch and a tote bag — are heading to capsule toy vending machines nationwide from late June 2026, priced at 400 yen per turn.
Esther Bunny acrylic charms featuring clear, glossy designs with a puffy 3D finish are set to arrive in capsule toy machines across Japan from mid-June 2026. Seven varieties are available, each dressed in trendy fashion styles.
Four designs of Bonbon Drop Seals featuring Nagano Characters — the beloved characters from the creator of Chiikawa — along with a glittery sticker binder, will be available online and at stores starting June 26, 2026.
A pop-up store celebrating the collaboration between Ai Yazawa's Neighborhood Story and Sanrio Characters is set to tour four cities in Japan, beginning at Yurakucho Marui in Tokyo on July 10, 2026.
A colorful new Pompompurin lineup of 7 items is available for pre-order on the Munyugurumi Patio official EC site from June 12 through June 28, with no quantity limit.
Five beloved Sanrio Characters — Hello Kitty, My Melody, Kuromi, Pochacco, and Hangyodon — are getting the capsule toy treatment with stylish animal-print motel key holder designs.
Whippi & Wrappi, a character duo born on social media, are heading to Tokyo Station Ichibangai for a convenience store-themed pop-up from July 10 to 23, 2026, with exclusive merchandise and a venue-wide takeover.
A Bonbonribbon Surprise Box featuring exclusive original items from the popular Sanrio character is now open for orders, with applications accepted through noon on July 10, 2026.
A lineup of 25 sweet and cute limited Sugarbunnies items featuring Shirousa and Kurousa will be available at Thank You Mart stores nationwide from early July 2026, all priced at ¥390 (tax included ¥429).
Shin-Yokohama Prince Hotel is offering a special stay plan for fans of "nui-katsudo" — the trending hobby of dressing up stuffed animals and photographing them. The plan runs from June 20, 2026 to March 31, 2027, with rooms decorated in seven fan-inspired colors and around 100 stuffed animal outfits available to borrow.
Chiikawa Bakery is making its Osaka debut at KITTE Osaka 3F in Umeda on June 26, 2026, bringing character-shaped breads, Osaka-exclusive items, and special opening bonuses to fans in the Kansai region.
Starting June 10, PIZZA-LA is offering a limited Sumikko Gurashi Special Pack featuring original ninja-themed ceramic rice bowls and sticker sheets nationwide, available while supplies last.
A limited-edition Licca doll dressed as Amu Hinamori from Shugo Chara! is now accepting pre-orders on AMNIBUS, the online shop for original anime and manga character goods.
Three sets featuring the popular goods brand SWIMMER's designs are coming to the iNSPiC PV-223 mini photo printer, launching in early August 2026.
Original Print.jp has added three new styles of acrylic bangs clips to its lineup — circle, rectangle, and free-form — featuring full-color custom printing, available from a single piece starting at ¥319.
A limited-edition nail collection from the first-ever collaboration between artist Ado Mizumori and Cosmé de Beauté launches on June 22, bringing retro kawaii designs across three nail brands — Jelme One, Jelme Petaly, and Genish Manicure.
Starting June 27, 2026, the Chara Fuku Kuji "Josemaru Onigiri Waguwagu Pati" featuring guaranteed-win limited items—including a BIG plush, pouches, and keychains—goes on sale at hobby shops and bookstores across Japan.
Three new pop-cute smartphone wallpapers featuring Konbi-chan, the mascot character of Combeez Inc., are now available for free download starting June 4, 2026.
Two new shades — Dark Gray and Light Blue — have been added to Sanwa Supply's popular slim Bluetooth mouse lineup, now available through the Sanwa Direct online store at ¥2,073 (excl. tax) each.
The popular Korean SNS character snackanimals is arriving as arcade prize merchandise for the first time, rolling out at amusement facilities nationwide and through online crane game platforms from June 12, 2026.
studio CLIP is teaming up with Pokkoshi, the quirky yet adorable creatures from a miniature world, for the brand's first collaboration with a plush toy artist's character design. A lineup of 40 items goes on sale from June 11, 2026.
A limited-time POP UP SHOP celebrating the 50th anniversary of Osamu Tezuka's manga Unico opens at Yurindo Yokohama Station West Exit Comic Kingdom on June 11, 2026, marking the event's first appearance in the Kanto region.
Japanese lifestyle cosmetics brand mifull has released the "Summer Color Drop" collection, featuring cooling bath powder, sheet masks, a sparkling hand soap, a cooling roll-on, and hot eye masks — all themed around nostalgic summer memories.
The three-day event "Nuigurumi no Gakko" (Stuffed Animal School) transforms a classroom venue into a school-themed immersive space for stuffed animal fans, featuring photo spots, 20 character participants, and exclusive merchandise.
Sanrio characters Exhibition Hotel Floria Tokyo brings an immersive hotel-themed visual space to Shinjuku, running from July 2026 through May 2027.
The 4th installment of the ZIYULI plush mascot series from the popular brand HERE, "Cloudland Dreams," is now available for pre-order, featuring 7 cloud-themed designs in a blind box format.
Sanrio Puroland's annual summer event returns for its third year with a Y3K-inspired "Future Cool Breeze" theme, running from July 10 to September 1, 2026. New highlights include Mirai Photo — an AI-powered photo experience making its Japan debut — alongside MR gaming, see-through LED displays, and a collaboration with Wanpaku! Touken Ranbu.
The rain-themed limited-time doll "Raindrop" has returned to the dress-up and raising game Sugar Doll, along with a seasonal event and background packs running through summer 2026.
Three original cat characters with signature deadpan expressions have been unveiled as the 2026 nyanbassadors for Nyanguhaku, a cat-themed stationery and goods market event held in Tokyo on June 20-21, 2026. Illustrated by Yuka Butter, the characters will also feature on exclusive merchandise available at the venue.
Felissimo's cat-lover community "Neko-bu" has launched two new accessories where cat owners can place their pet's fur inside — a slide keychain with illustrations by manga artist Yamano Rinrin, and a nuance-color rocket pendant.
Ginza Cozy Corner is releasing five limited-edition collaboration sweets with ADERIA Retro, featuring retro-cute designs including a Zoo Mate design tin and a pair set limited BOX, available from June 5, 2026.
A WEB lottery featuring original Secret Catch! Teenieping goods has launched, offering prizes such as square cushions, acrylic stands, sticker sets, and more — with no losing tickets.
Starting June 5, 2026, Unko Museum NAGOYA is introducing GO! GO! Unko Kart — the first ride-on experience in Unko Museum history. Visitors can hop aboard a two-seater kart and navigate through a poop-scattered version of Nagoya.
HUMAN ROBOT's character Mutant has launched as palm-sized miniature lights through the capsule toy brand Bushicap!, now available at capsule toy corners nationwide from May 28, 2026.
The second Cath Kidston × Hello Kitty collaboration collection goes on sale June 5, 2026, featuring 14 items across bags, apparel, accessories, and stationery — including book bags, frill totes, and a first-ever ring notebook and clear file.
Letra has released "Mexican Handmade Animal Charms," individually crafted by local artisans in Mexico. A WEB SHOP novelty fair is also running, offering a complimentary souvenir charm on purchases of ¥10,000 or more.
A new campaign is underway for Mr Maria's Bundle of Light / Miffy Colourful Surprise blind box items — anyone who gets the secret color variant can post on Instagram or TikTok to receive an additional item for free.
The July/August 2026 issue of Tanoshii Youchien goes on sale May 29, 2026, featuring a redesigned "Makeup Coloring Palette" supplement that lets kids enjoy pretend makeup play with popular characters including Detective PreCure, Licca-chan, and Disney Princesses.
A new hands-on workshop store in Shibuya lets visitors blend their own perfume from 20 scents, then decorate a bottle and charm to take home.
The beloved Lisa Larson cat stuffed animal trio — Salt (white), Pepper (gray), and Cinnamon (brown) — is expanding with two new sizes. The M size is big enough for a full hug, while the palm-sized Mascot is designed for everyday carry. The classic S size has also been renewed with even softer fur.
Cute "Pickles the Frog Various Smiles Mascot" prize game items featuring 6 different expressions are arriving at Mollyfantasy and PALO amusement facilities from May 29, 2026, while supplies last.
Revlon's popular Kiss Sugar Scrub lip care series is getting a limited-edition makeover with a special Pokémon package featuring Ditto, launching June 4, 2026.
gelato pique's new SEA ANIMALS COLLECTION goes on sale May 29, 2026, featuring polar bears, seals, sea otters, penguins, and walruses in cool-touch roomwear, accessories, and bath items for the whole family.
A new lineup of suitcase stickers featuring popular Lisa Larson characters has been released, crafted with luxurious sagara embroidery for a fluffy, three-dimensional texture perfect for personalizing luggage and everyday items.
Peko-chan milky donut shops at MARK IS Minato Mirai and Yokohama World Porters are offering Sanrio character-themed sundaes from May 25, 2026, alongside special Pompompurin 30th anniversary sweets.
The Hello Kitty x ear PAPILLONNER collaboration collection goes on sale June 11 at ear PAPILLONNER stores nationwide and PAL CLOSET. Pre-orders are already in, and the top-ranked items from the 13-piece lineup have been revealed.
Two Sanrio Characters — Pompompurin and Cinnamoroll — are joining the chapoon bath plush toy series, rolling out in Japan from May 23, 2026.
The popular picture book character Shizuku-chan returns in a brand-new sticker book packed with 319 stickers, including designs of Shizuku-chan and her friends, regional stickers from across Japan, wedding stickers, and fun play sheets.
3DME, the 3D figure service that has created over 6,500 figures, has launched a new "Pet Magnet Made from Photos" add-on option for its pet figure service, starting May 20, 2026. A campaign price of ¥1,100 (tax included) is available through June 30, 2026.
A new collaboration collection between Gloomy the Naughty Grizzly and Sankyumart is set to hit stores nationwide from mid-June 2026, featuring 23 cute and dark-themed items all priced at 390 yen (tax included 429 yen), with online pre-orders starting May 20.
Sanrio Character Park Harmonyland in Hiji, Oita hosts the summer event "Hachamecha Summer Party!" from July 3 to September 15, 2026, featuring the first-ever tanned appearances of Kuromi, Pompompurin, Cinnamoroll, and Ahiru no Pekkle at any Sanrio theme park.
The dress-up and raising game Sugar Doll has added a new classic gacha themed around delicate blue flowers, available through late July 2026.
The Neko Neko brand is launching a summer dessert collection from June 1, 2026, themed around cats gathering at a café, featuring new items like the Neko Neko Butter Sand Salt Caramel and the chilled Neko Neko Lemon Cake, with package illustrations by cat specialist illustrator Coony.
A limited-run pop-up store selling merchandise from the Tabekko Doubutsu LAND immersive event series is opening inside JR Ikebukuro Station from May 26 to June 8, 2026, with free admission and a purchase bonus on offer.
From June 1 to 30, 2026, Fujiya confectionery shops nationwide are teaming up with Sanrio's beloved character Pompompurin — celebrating the character's 30th anniversary with special sweets, merchandise, store decorations, and more.
A limited-time pop-up from Munyugurumi Patio is opening at the event space in front of JR Ikebukuro Station's south exit gate, running from May 19 to June 8, 2026.
Sanrio Puroland in Tama, Tokyo is hosting the new Tanabata event "Purowish Festival" from June 5 to July 7, 2026, featuring a light-blue wish-core world, a Hello Kitty illumination show, ≒Joy voice appearances in projection mapping, limited goods, and seasonal food menus.
TakaraTomy Arts is launching the Hello Kitty Style Up Figure Collection, a new capsule toy series featuring Hello Kitty in a stylized tall figure form with Y2K-inspired coordinates. Available from late May 2026 at capsule vending machines across Japan, priced at 300 yen per pull.
A new capsule toy series featuring Sanrio Characters dressed in fluffy Latekuma bear costumes has launched at "Kapuevo" cashless capsule toy machines from May 15, 2026. The five-piece collection includes Hello Kitty, My Melody, Pompompurin, Pochacco, and Cinnamoroll.
A dedicated carry case for Sonny Angel figures, the My Bestie Case Sweet Candy Series, is set to launch globally on May 21, 2026. Shaped like a candy bag and available in five vibrant colors with sparkly sequin detailing, it lets fans take their favorite figures along wherever they go.
A first-of-its-kind collaboration between Sumikko Gurashi and Chinese cuisine, "Sumikko Gurashi Yumcha Day," will be served at Boukairou restaurant on the 5th floor of Hilton Fukuoka Sea Hawk from July 1 to August 30, 2026.
The first-ever collaboration between Sunsun Sponge and Sanrio Characters launches for general sale on May 15, 2026. Pre-order stock has already sold out. Four limited-edition designs are available, including a new purple colorway featuring Kuromi.
The second capsule toy series featuring Keropetino — the original character by creator Noriya Takeyama — arrives at capsule toy vending machines across Japan from late May 2026, with 6 cream soda-inspired varieties available for 400 yen per try.
A limited-time dessert buffet collaboration with Sanrio's Kuromi runs on select dates from June 13 to August 30, 2026, at Art Grace wedding halls in Yokohama, Omiya, Shin-Urayasu, Osaka, and Kyoto.
A new capsule toy series featuring the retro-cute designs of OB1TOY's "Midnight Department Store" is rolling out at machines across Japan from mid-May 2026, with five fabric items to collect.
A new eco bag featuring illustrations of Piyorin and Hiyori is now available at the Piyorin MARKET online shop from May 16, 2026. The tote folds down to a compact 12 cm × 6 cm and is made from water-resistant PET material, priced at ¥980.
A nationwide Rilakkuma collaboration campaign is running at Matsumoto Kiyoshi and Cocokara Fine stores from May 16 to July 15, 2026, featuring limited original goods, prize draws for 580 winners, and first-come-first-served in-store giveaways.
Five Sanrio Characters get the retro-cute "Kaohana Design" treatment in a new keychain bag collection launching at capsule toy vending machines across Japan from late May 2026.
A pouch collection featuring Sanrio's Marroncream character is set to roll out in capsule toy vending machines across Japan from late May 2026, with 5 practical designs dressed in floral patterns, polka dots, and ribbon motifs.
The midterm results for the 2026 Sanrio Character Ranking have been announced, with Pompompurin rising from second place in the initial tally to take the top position, earning support in 11 countries and regions around the world.
A new character keychain blending Japan's traditional daruma lucky charms with the twelve zodiac signs goes on sale May 20th. The DALULU series aims to charm both inbound visitors and domestic buyers with its distinctly Japanese kimo-kawaii aesthetic.
Glittery carabiner mascots featuring Jewelpet characters are being rolled out as prize game items at Morley Fantasy, PALO, and the online crane game service Morley Online from May 15, 2026.
The Moomin Hattifatteners Fair is bringing a fresh lineup of character goods to Japan from May 2026, including T-shirts, bags, glow-in-the-dark cushions, and accessories inspired by the iconic mysterious creatures.
Building on the success of the first release, the Sanrio Characters My Number Card Case returns with a new lineup of 11 characters, available for pre-order at the Shobido official online store.
A new product called Caprina makes it possible to create dome-shaped capsule stickers at home without resin. Going on sale May 9, 2026, the blister-material kit comes with decorative parts and instructions, making it accessible for kids and beginners.
Two new Donald Duck collections are coming to Disney Store to mark his June 9 birthday. "DONALD BIRTHDAY 2026" features relaxed summer artwork, while "DONALD FASHION 2026" brings nautical-inspired fashion items. Both launch from May 15, 2026.
Two limited-time pop-up shops featuring lovable character merchandise are heading to atman atman Sasazuka from May 16 to June 14, 2026.
An online lottery featuring original merchandise from TV anime "Mistress Kanan Is Devilishly Easy" is launching on the Kujibikido platform starting May 14, 2026, with cute drawn-down illustrations of Kanan in various outfits.
A sweet-and-sour collaboration between the popular Japanese gummy candy Pure Gummy and beloved character Rilakkuma brings a delightful lineup of plush toys and accessories, launching at Loft stores nationwide from May 16, 2026.
CB Japan has released the SANTECO Aniball Mini Bottle 150ml, a compact stainless steel bottle with adorable animal character designs, offering vacuum insulation and a carry-anywhere size for daily use.
San-X's Sentimental Circus character is appearing at Thank You Mart for the first time, with 17 limited items all priced at 390 yen (tax included 429 yen). Online reservations open May 8 at 12:00 PM, with in-store sales starting from early June.
A new large-size Shima Enaga plush toy featuring the mascot character Tre has been added to the Everyday crane game prize lineup, available at four Everyday amusement centers from April 27, 2026.
The Zoff x Pochacco collaboration eyewear collection launches on May 22, 2026, with mint chocolate and gelato-inspired styles across 6 glasses and 4 sunglasses designs.
NICI, the German stuffed animal brand celebrating its 40th anniversary, is releasing a new Hummingbird series starting May 13, 2026, featuring four items including pouches and a hairband.
SAMANTHA VEGA has released a Sanrio Characters collaboration summer collection featuring Hello Kitty, Cinnamoroll, My Melody, and Kuromi across basket bags, mini shoulder bags, and bag charms.
The 17LIVE live streaming app is launching its first collaboration event with mezzo piano junior, the iconic Heisei-era teen fashion brand. The event runs from May 1 to May 15, 2026, offering mezzo piano-themed gifts, digital prizes, and official character merchandise.
The Bourbon-themed lottery returns with a refreshed lineup of nostalgic and cute merchandise, including pillows, cushions, blankets, keychains, socks, and more, available at retailers nationwide.
Mexican goods brand Letra has introduced new pink colorways to its mercado bag lineup for summer 2026, offering a range of shades from vibrant to muted — including soft pairings with blue — for wearers looking to add a pop of color to their everyday looks.
The Puchi Licca-chan San-X Universe Collection, the second installment of the popular mini doll series, will go on sale on June 27, 2026. The mystery box set features seven variations including Rilakkuma, Sumikko Gurashi, and a secret type, priced at 1,650 yen each.
BELLEMOND's MiraHanaFAN, a handy fan with a built-in actress mirror that went viral for looking like a cosmetics compact, is holding a one-day app-limited time sale on Rakuten from May 1 to May 2, 2026.
Bears Rock has launched the Choiwaru Usagi Sleeping Bag, a new two-size sleeping bag designed for parents and children to use together, featuring a playful rabbit ear design in cool black and purple tones.
Three limited-edition packs of Bifesta's popular carbonated foam facial wash are now available, featuring the globally beloved Esther Bunny character from artist Esther Kim.
The online lottery "eeo lottery" featuring Corrector Yui is now on sale at eeo Store online, offering Japanese outfit-themed original illustrations and GraffArt merchandise including canvas boards, acrylic stands, and more.
Japanese ladies' brand jouetie teams up with hat-focused accessories brand kaorinomori for a special collaboration, featuring five items blending girly charm with jouetie's signature edge. Pre-orders open May 3, 2026.
The iconic backpack from ROCO NAILS, a fashion brand beloved by Gen Z high school girls and trending on TikTok, is launching as a miniature capsule toy. The "ROCO NAILS Mini Color Backpack Mascot" comes in 5 colors and will be available in capsule vending machines across Japan from late April 2026.
Five pixel art-style flip phone keychains featuring Hello Kitty, My Melody, Kuromi, Pompompurin, and Bad Badtz-Maru are rolling out at Aeon Fantasy's cashless "Kapuebo" capsule toy machines.
The popular shy character TERE TERE Chan is getting its first-ever POP-UP SHOP at Shibuya Sakura Stage from May 26 to June 10, 2026, featuring exclusive merchandise including a sold-out plush charm.
Eight new stationery items from the mojojojo stuffed toy and gift brand are hitting stores on May 2, 2026, featuring adorable plushie characters dressed in fashionable clothes and hats under the PATTERN COLLECTION theme.
Tabio's Kutsushitaya brand is teaming up with Narumiya International's beloved "Heisei retro" characters ANGEL BLUE and mezzo piano for their first-ever collaboration sock collection, launching May 1st at 149 Kutsushitaya stores and the Tabio online store.
An immersive exhibition devoted to Pingu opens at the newly launched YURAKUCHO MUSEUM inside Tokyo International Forum from July 10 to September 6, 2026, featuring rare clay models from the original production, photo spots, and hands-on activities.
washo has launched "Mala Tang Kiss," an 8-shade lip line with film-forming technology designed to stay intact through hot, oily foods like mala tang. Available from April 24, 2026.
A new Girls Craft kit from Gakken is now available for pre-order, letting you handcraft 10 types of cute animal-themed candy-style squeeze toys — from Long-tailed Tit Daifuku to Unicorn Marshmallow — using special gummy resin. Scheduled for release on May 28, 2026, priced at 2,750 yen (tax included).
LINDA. SHOP, carrying popular Korean characters and original new characters, has opened in Omotesando as of April 4, 2026. The shop features merchandise, photo spots, and immersive character displays.
Yukai Engineering's mirumi, a charm robot inspired by a baby's glancing gestures, launched in Japan on April 23, 2026. Available at 12 Tsutaya stores nationwide and through the official online store, the robot is priced at ¥19,800.
The beloved Monchhichi character is heading to capsule toy machines across Japan dressed in fun, fashion-forward outfits — featuring a puffed surface finish and 6 designs to collect.
A Pingu collaboration featuring 27 ice-blue summer-themed items is coming to Thankyou Mart stores across Japan from late May 2026, with online pre-orders now open.
A limited-time pop-up store for the beloved harp seal character Sirotan is set to open at Shibuya Sakura Stage from April 30 to May 13, 2026, coinciding with the exciting announcement of Sirotan's first-ever TV anime adaptation.
Starting April 23, 2026, TSUTAYA BOOKSTORE and TSUTAYA ELECTRICS locations across Japan will offer early sales of Mirumi, a charming robot developed by Yukai Engineering Inc. that mimics the peeking behavior of babies.
Popular SNS characters Whippi & Wrappi are teaming up with Thank You Mart for a 15-item collaboration collection of everyday goods, all priced at 390 yen (429 yen with tax). In-store sales begin in late May 2026, with online pre-orders already open.
Can★Do has launched a new 25-piece collection inspired by the Disney animation film Dumbo, featuring charming pink and blue designs available at stores nationwide from April 23, 2026.
The Lucrea Gakuen Idolmaster Kotone Fujita "World's Cutest Me Ver." 1/7 scale finished figure is now available for reorder at Amiami and select retailers, with a planned release in September 2026.
A pop-up celebrating Heisei-era kawaii culture, featuring the first collaboration between Hoppechan and Heisei Fancy Characters, runs at Daimaru Kobe through May 18, 2026.
New Kemono Friends 3 merchandise featuring Friends characters dressed in Chinese outfits has launched across two design series — original illustrations and POP Art — available online and at Anime Culture Center by eeo from late May 2026.
funbox is releasing a new lineup of original goods featuring illustrator mikko's "Lil ala mode" characters, with a general sale starting May 12, 2026, and an early pre-sale at select stores from April 24.
A limited-time collaboration afternoon tea featuring beloved Sanrio characters will be offered at THE SUN & THE MOON (Restaurant) on the 52nd floor of Roppongi Hills Mori Tower, from April 24 to June 21, 2026.
A special collaboration between Australian artist Mulga the Artist and Sanrio Characters brings seven embroidered cap designs featuring Hello Kitty, Kuromi, Pompompurin, Cinnamoroll, Pochacco, My Melody, and Hangyodon, going on sale April 24, 2026.
Kobayashi Pharmaceutical's Chewable Breath Care gummies get a limited-edition makeover with 10 Sumikko Gurashi character designs, featuring grape and yogurt flavors, available nationwide from April 30, 2026.
From April 24 to May 28, 2026, Gelato Pique Cafe locations nationwide are hosting the "SUNNY SIDE BEAR" fair, featuring a tropical fruit crepe and five colorful soda floats topped with a bear wearing sunglasses made from tea gelato.
A collaboration between the popular goods brand SWIMMER and Sanrio Characters launched on April 18, featuring cute apparel, face pouch charms, and sticker sets available at Don Quijote and Apita stores across Japan.
Starting April 22, 2026, the 9.kyuu official online store F.room is hosting a special cat goods collection curated by brand director Moeka, featuring items from illustrators Nathalie Lete and Miyuki Matsuo alongside the brand's signature cat-shaped beauty soaps.
The adorable fluffy character Alpacasso has arrived on Japan's largest live streaming platform 17LIVE, bringing a special collaboration event running through April 29, 2026, complete with limited digital prizes and exclusive merchandise.
The POMPOMPURIN 30th Anniversary event opened at Harmonyland in Hiji, Oita on April 16, 2026 — Pompompurin's birthday — featuring the newly opened POMPOMPURIN DINER, limited anniversary menus, and a special 4-day greeting event.
Miniature versions of kids' sandals featuring Sanrio Characters designs are arriving at capsule toy vending machines nationwide from late April 2026. The five-piece lineup includes Hello Kitty, Little Twin Stars, My Melody, Cinnamoroll, and Kuromi, priced at 400 yen per turn.
A limited-time TokiiRo pop up shop is open at Whity Umeda in Osaka from April 16 to May 10, 2026, showcasing the collaborative Craypas-Pattern Watch in up to 100 color variations and candy-inspired stationery from the "Okashina TokiiRo" collection.
The third edition of the GiGO exclusive URUCHURU POP SEAL prize sticker series arrives at approximately 300 GiGO Group stores across Japan from Saturday, April 25, 2026, adding new mini sticker designs and introducing an oversized BIG format for the first time.
A Nendoroid of yoshikitty — the character born from a collaboration between YOSHIKI of X JAPAN/THE LAST ROCKSTARS and Sanrio's Hello Kitty — is now available for pre-order at AmiAmi, priced at ¥6,100 with a September 2026 release planned.
From May 29 to June 28, 2026, Huis Ten Bosch in Nagasaki is hosting Miffy Birthday Month, a one-month special event featuring exclusive collaboration food, merchandise, workshops, and a first-ever birthday show celebrating Miffy's birthday.
To celebrate Pompompurin's 30th anniversary, three giant character objects — approximately 3 meters tall and wide — are appearing at locations across Shibuya for a limited time from April 15 to 21, 2026.
Sho-Bi-Doh has launched the Sanrio Characters limited edition "Kamiomoi Hair Dry Cap TC" featuring My Melody, Pompompurin, Pochacco, and Cinnamoroll designs, available at variety stores and online from April 15, 2026.
The beloved Heisei-era character Hoppe-chan® from Sun Hoseki is getting a dedicated special book on April 22, 2026, bundled with a ribbon-quilted pouch and a cute bangs clip as bonus items.
Thank You Mart is releasing a second collaboration with the beloved goods brand SWIMMER, featuring 20 retro fancy-themed items priced at 390 yen each (429 yen tax included). In-store sales begin in early May 2026, with online pre-orders now open.
A limited-time pop-up store celebrating the 2nd anniversary of Bunnimals and the release of the Roza 1/7 Scale Figure will be held at Volks Akihabara Hobby Heaven 2 from April 23 to May 10, 2026.
Kenelephant is releasing an oversized flocky figure series based on artist Takuma Fujisaki's Mall Mutant characters, with six designs going on sale from April 17, 2026.
Five original plush mascots featuring the beloved characters of Morinaga Ramune Candy are rolling out at capsule toy vending machines across Japan from late April, priced at 500 yen per capsule.
A pop-up store featuring Strawberry Newspaper-designed goods, including Munyugurumi plush toys, will be held at LUMINE EST Shinjuku B1F from April 14 to April 26, 2026.
Three Hello Kitty plush charms inspired by Marion Crepes' signature flavors are set to go on sale on April 30, 2026, as part of a collaboration book celebrating the popular crepe chain's 50th anniversary.
The second series of "PACHIMON TOMODACHI!" — the official self-bootleg mascots from SIO's art toy project "The TOMODACHI!" — launches at VINYL inside GranSta Tokyo on April 30, 2026, with three new designs.
AVIOT has unveiled Cinnamoroll and Kuromi collaboration true wireless earphones based on the popular TE-Q3R model, featuring original character designs and over 40 newly recorded voice lines each. Pre-orders opened on April 9, 2026.
Belc supermarket is entering the Sanrio Character Ranking 2026 Partner Division for the first time as "Belcook・Kuu・Guu・Ruu × Hapidanbui," with a collaboration campaign running at all stores starting April 10, 2026.
A new capsule toy collection inspired by Gloomy the Naughty Grizzly is set to roll out across Japan from mid-April 2026, featuring six colorful palm-sized mini lights that glow softly at the flip of a switch.
Korean brand Nineteenfriday has launched the Glowing Keyboard Charm, a satisfying ASMR accessory featuring a mechanical click feel, colorful RGB lighting that syncs with each press, and cute 3D designs including tomato, lucky clover, and angel wings.
Anna Sui has released its third collaboration collection with Sanrio's Hello Kitty, featuring quilted bags, tweed items, and an iPhone case — all launching on April 15, 2026.
CHIBA CORGI has teamed up with My Melody and Kuromi to compete in the 2026 Sanrio Character Ranking Partner Division. Voting is open from April 9 to May 24, 2026, and a social media campaign is running with Sanrio Puroland passport pairs and stuffed animal sets up for grabs.
A new Esther Bunny pouch assortment capsule toy is set to roll out at vending machine locations nationwide from mid-April 2026, featuring five cute and functional designs.
The third collaboration between Mofusand and Sanrio Characters launches on April 17, 2026, featuring around 50 pastel-colored items inspired by an amusement park outing theme.
A new CanDo-exclusive stationery series featuring the nostalgic "Retro Diary" designs by Furukawa Shiko began rolling out from April 1, 2026, with 28 items priced at 330 yen each.
Two new acrylic keychains and other merchandise featuring Kabukinyantaro dressed in costumes from classic kabuki performances go on sale starting April 9, 2026.
From April 9 to May 24, 2026, fruit juice bar Kajyu Kobo Karin and its sister stores are offering 9 Sanrio Characters collaboration juices, with each purchase earning a vote in the 2026 Sanrio Character Ranking and a random limited coaster from 10 designs.
The Powerpuff Girls POPUP STORE "Girls' Holiday," which proved hugely popular last year, is back at Fukuoka PARCO from April 8 to April 26, 2026, packed with cute merchandise including bags, pouches, skincare items, and more.
Swedish legwear brand Happy Socks is releasing its first-ever collaboration with Sanrio's iconic Hello Kitty, featuring 21 pop and cute styles including crew socks, sport socks, kids socks, and gift box sets.
San-X's beloved Rilakkuma character is set to arrive at THANK YOU MART stores nationwide with 27 limited items, all priced at 390 yen (tax-included 429 yen), starting late April 2026.
A special collaboration between ANNA SUI mini and Sanrio's beloved character Hello Kitty has arrived, featuring apparel and accessories with an original Hello Kitty design reimagined in the brand's signature style.
LUNA EARTH ONLINE has added new fruit-motif accessories and colorful ring designs to its lineup, including cherry and strawberry pieces starting from ¥330.
Mondelez Japan is releasing a Hello Kitty collaboration package for their popular Ritz Choco Sandwich, featuring three randomly inserted wrapper designs, available nationwide from April 6, 2026.
Bushiroad Creative's capsule toy brand "Bushi Cap!" has released the "Shining Pomeranian" series — light-up figures of a Pomeranian wearing a glowing collar, available in four color variants for 500 yen each.
ViS has teamed up with SWIMMER to release a special 3-piece collaboration collection, blending playful character designs with a refined everyday style.
acosta!, one of Japan's largest cosplay events, is holding a Golden Week special called "Special Concept Week" at Sunshine City in Ikebukuro from May 5–10, 2026, with each day featuring different participation requirements based on age, student status, or cosplay style.
A new gift sweet called CORONCIER has been launched, featuring 12 monthly flavors matched to birth month colors, designed to make everyday appreciation easier to express.
A no-miss online lottery featuring Happy Tree Friends merchandise is launching on Hanikuji Land on April 1, 2026, with a lineup of everyday-use goods showcasing all characters from the beloved American animated series.
Livheart has released "Hamunigirii," a squeezable hamster mascot with a distinctive blank expression, now available on Village Vanguard Online with orders open until April 6, 2026.
Korean cosmetics brand Etude is bringing back the beloved Lovely Cookie Blusher — a retro Heisei-era blush — in a limited-quantity release at Don Quijote chain stores starting April 10, 2026.
Watts is releasing a new collection of eight everyday goods featuring illustrations by popular illustrator Kyoko., with a "Fairyland" theme inspired by Alice in Wonderland and Snow White.
The popular squishy specialty brand MOOOSH SQUISHY has opened a limited-time store at Chubu Centrair International Airport, marking its first appearance in the Chubu region through July 29, 2026.
Four bread-themed figures with grumpy-yet-generous expressions — white bread, whole wheat bread, strawberry donut, and chocolate sprinkle donut — are now available at capsule toy corners across Japan.
Japan's leading kanzashi specialty brand Kanzashiya Wargo has unveiled new colors for its beloved cat-shaped ceramic hair pins, featuring aurora and metallic finishes. Sales begin March 27.
The beloved Korean character Choigosim is getting its first lottery in Japan, with 16 prize tiers of original illustrated merchandise launching at Lawson and select stores from April 24, 2026.
A new Garfield collaboration collection featuring pop, colorful designs is coming to THANK YOU MART stores nationwide from mid-April 2026, with all items priced at 390 yen (tax included 429 yen). Online pre-orders open March 25.
Graphic-sha is releasing a craft book in April 2026 that guides readers through hand-sewing 11 adorable rodent plush figures, from popular pets like hamsters and chinchillas to zoo favorites like beavers and marmots.
The popular "Shinjuku Kotori Haku" bird-themed market returns for its 6th year at Odakyu Department Store Shinjuku, running from April 1 to 6. Bird artists and specialty shops from across Japan will gather to offer bird-motif goods, accessories, ceramics, and more.
A new antique-themed Royal Gacha called "Souvenir d'une Rose" has been added to Sugar Doll, the dress-up and character-raising mobile game. The gacha is available through July 21, 2026.
Nakabayashi's award-winning "Lifestyle Tool" paper box storage series is getting a Moomin makeover. The "Lifestyle Tool Moomin House" collection launches at Loft stores in late March 2026, ahead of a nationwide release in late April.
Hibiya Kadan is selling three types of collaboration bouquets inspired by Pompompurin, the beloved Sanrio character who won first place in the 2025 Sanrio Character Awards, at stores nationwide through April 19, 2026.
To celebrate the upcoming anime adaptation of Sirotan on TV Asahi, a new puppet-style stuffed toy called the "Sirotan Fluffy Puppet Plush" goes on sale March 25, 2026, exclusively through online stores. A character greeting event is also planned at AnimeJapan 2026.
From March 20 to April 6, 2026, Wappen Factory is hosting a pop-up event on the 2nd floor of Seibu Shibuya's A Building, where visitors can customize bags and pouches with their choice of patches on the spot.
A collaboration cafe celebrating the new & Shimajiro brand opens at café STUDIO in Harajuku from March 19 to April 5, 2026, featuring themed menus, original merchandise, and a sticker campaign for visitors.
The 2026 new version of the Miffy zakka Festa is making its first-ever appearance in Kanto at Matsuzakaya Ueno Store. Running from March 19 to 30, the event features over 1,000 Miffy goods and exclusive event-only items, all wrapped in the theme color red.
A collaboration cafe celebrating Nishimura Yuji's 10th anniversary is coming to Cafe Fan Base at Landmark Plaza in Yokohama Minato Mirai. The event features special plushie-friendly dining setups, interactive table technology, and a full character-themed menu running from April 15 to May 10, 2026.
To celebrate its 10th anniversary, freshly-baked custard apple pie specialty shop RINGO is teaming up with Hello Kitty for a special collaboration. Four limited-edition items — including set boxes with exclusive goods and a Hello Kitty design financier tin — will roll out starting April 1, 2026.
A new book from Gakken lets you create stained glass-style artwork featuring popular Sanrio Characters simply by placing hologram stickers on template pages. The title earned a reprint even before its March 19 release.
SLAP SLIP, the children's apparel brand from Kobe-based Bebe Co., Ltd., has launched a new collaboration collection featuring Sanrio's popular characters Cinnamoroll and Pompompurin, now available at 64 stores nationwide and the BEBE MALL online store.
Kobe-based children's apparel brand SLAP SLIP is releasing a nostalgic yet adorable collaboration collection featuring SWIMMER and Sanrio Characters, available at 63 stores nationwide and online from late March 2026.
The fourth permanent UNKO MUSEUM location is set to open on the 2nd floor of Yokohama World Porters in Minato Mirai, featuring photogenic spaces, new content for all ages, and exclusive limited-edition goods.
Yokohama MORES near Yokohama Station West Exit is holding a "Pink Carnival" spring campaign from March 19, featuring pink-themed fashion, food, accessories, a stamp rally, and a limited 10x points campaign.
A new spring/summer apparel collaboration between creator Yuji Nishimura and Sanrio Characters is arriving at Don Quijote stores nationwide from March 20, 2026. Popular items from the previous collection are also being restocked alongside brand-new T-shirt designs.
Six adorable-yet-fierce Gloomy the Naughty Grizzly mascot charms are hitting capsule toy machines across Japan in late March 2026 — each with a carabiner clip and silicone ring, handy for marking bags, bottles, and more.
Japanese general goods maker HAC is releasing two sparkling new tumblers in spring 2026 — the aurora-shimmer Frozen Aurora Tumbler and the jewel-like Straw Tumbler Aqua Jewel, both priced at ¥1,480.
Huis Ten Bosch in Nagasaki Prefecture is hosting the summer event "RIDE ON SUMMER '26" from July 17 to September 13, 2026, featuring a new 8K Neon Genesis Evangelion ride attraction, the world's only Miffy-themed area, and a brand-new European-style resort pool zone.
A new Miffy Drawstring Bag Collection featuring five adorable pouch designs is rolling out to capsule toy vending machines across Japan from late March 2026, priced at ¥400 per turn.
Lovetoxic, the teen girls' fashion brand by Narumiya International, has launched a collaboration collection featuring the beloved global character Monchhichi. Items are now available at Lovetoxic stores nationwide and through the official online shop NARUMIYA ONLINE.
KENELESTAND, a capsule toy specialty shop run by Ken Elephant Co., Ltd., is releasing a collaboration with stuffed animal artist Munyu. The new product, Munyu Pouch Sprinkling & Pukusummer, features five spring/summer-themed pouch items and will go on sale in late March 2026.
Tiny calendar charms featuring Hello Kitty, Cinnamoroll, Kuromi, Pompompurin, and Pochacco are rolling out in capsule toy vending machines across Japan from late March 2026.
Regular tickets for the Sanrio Exhibition FINAL ver. 60 Years of Japan's Kawaii Culture, held at Mori Arts Center Gallery in Roppongi from April 9, went on sale March 16. New FINAL ver.-exclusive exhibits have also been announced, including a Sanrio Character Awards feature corner with 100 quiz questions.
A special collaboration event between 17LIVE and the beloved LINE sticker character Mofupiyo is now underway, running from March 16 to 30, 2026, with exclusive gifts and limited prizes up for grabs.
The Osaka chocolaterie Cagi de rêves is running a limited-time Happy Easter Mignon Fair from March 18 to April 17, 2026, featuring a charming Easter collection centered on the theme of "mignon" (cute).
SWIMMER and GORO GURA are teaming up for a special campaign starting April 1, 2026, where lucky winners can receive exclusive original collaboration merchandise.
CANDY SPIN, a fully automated colorful cotton candy vending machine, has made its debut at Aeon Mall Urawa Misono in Saitama City as of March 13. With 24 design options and 4 flavors for ¥500, it offers a fun new stop for shoppers of all ages.
A one-day special Seibu Railway express "Laview" KAWAII TRAIN run is planned for May 16, connecting Ikebukuro to the KAWAIITOPIA -GO TO HEAVEN (HELL)- exhibition by artist Sebastian Masuda at HYPER MUSEUM HANNO in Metsa Village, Hanno.
A new cookie featuring a printed white fox design can be hooked right onto the rim of a cup, making it a fun souvenir pick at shops across Japan.
Afternoon Tea LIVING is launching its first collaboration with Korean artist YEYE, featuring a collection of items inspired by the artist's beloved dog Moonge. Pre-sales start March 30, 2026 on the official online store.
A new riddle book featuring the popular anime Chiikawa has arrived, packed with 222 original questions alongside the characters' adorable illustrations and memorable anime scenes.
A new Hello Kitty collaboration eyeliner from the Love Liner brand is arriving at Don Quijote, Apita, and Piago stores across Japan starting March 13, 2026.
The popular keyboard customization app Simeji is teaming up with Sumikko Gurashi for a limited-time collaboration featuring exclusive keyboard skin parts through a gacha campaign and special input effects, running through March 31, 2026.
A new angel-themed fan goods series is arriving at THANK YOU MART locations nationwide from mid-April 2026, with online pre-orders open from March 12. All 9 items are priced at 390 yen (429 yen including tax).
Japanese women's fashion brand FURFUR has teamed up with Peanuts for a 4-item capsule collection featuring Snoopy and colorful heart motifs, available online from March 12, 2026.
A new letter set from Hallmark Japan features windowed envelopes that reveal cute animal faces when the stationery is folded and inserted — available in four designs from March 2026.
Hallmark Japan adds 28 new greeting cards to its lineup, launching March 9, 2026 — featuring interactive kids' cards, floral designs perfect for Mother's Day, outdoor-themed holographic cards, and the new "Nyaice Day" cat series.
From March 14 to 26, 2026, a pop-up shop featuring secret box toys and character merchandise from Hashy will open at Kiddy Land Osaka Umeda's POP UP PARK, with exclusive Japan-limited items available for advance sale.
The six Piapro characters are joining the withCAT series as plush keychain holders with eye masks, along with a range of original illustration goods featuring Miku and friends in cozy roomwear. Pre-orders are now open at Animate stores and more.
The long-awaited collaboration between Hello Kitty and lifestyle brand Maison de FLEUR arrives with a brand mook releasing on March 11, 2026, featuring six adorable strawberry-themed accessories.
Eight new original sticker designs featuring the beloved character Hoppe-chan are set to go on wholesale sale from late March 2026, expanding the character's merchandise lineup on the back of a new TV anime series.
A cooling version of the popular "Kimochi Gutara Eye Mask" series has arrived. The new "Nyanwari Cool Eye Mask" uses a cooling gel to gently chill tired eyes and the area around them for about 20 minutes.
A new miniature fan styled like a capsule toy vending machine prize is set to go on sale from Life on Products on March 25, 2026. Despite its tiny size, it offers two-speed airflow control and comes in three cheerful colors.
Maison de FLEUR is launching a collaboration with Sanrio characters Hello Kitty and Tiny Chum, featuring plush charms dressed in matching polka-dot ribbon outfits, available from March 20, 2026.
Mamegoma, the popular San-X seal character that debuted in the Heisei era, is now featured in a Surprise Box subscription service. Applications for the Premium Plan opened on March 10, 2026.
Tokyo Banana is marking its 35th anniversary with a special collaboration featuring the beloved Monchhichi character. A limited-edition keychain goes on sale in March 2026 at Tokyo Station stores and via the official online shop.
A Japan-limited edition design, WAKuKu (Macha Shibainu), joins the popular plush mascot series and will be available first at a Kiddy Land Osaka Umeda pop-up store from March 14 to 22, 2026, followed by nationwide general sales from March 23.
Yojiya's third Yojiko character goods collection, the "Yojiko to Lunch Time" series, goes on sale March 16, 2026, featuring 8 cute lavender-and-yellow themed items including lunch totes, food containers, and more.
San-X's popular Chickip Dancers characters are now available in a limited Surprise Box subscription service, with two plan options starting March 10, 2026.
Hello Kitty, Kuromi, Pompompurin, My Melody, and Cinnamoroll face designs are featured on new insulated nonwoven lunch bags released by Skater in late February 2026.
A new lineup of cute goods featuring Warly the crocodile and the Warly Friends characters is now open for pre-orders at Village Vanguard Online, with orders accepted until March 23, 2026.
SANRIO CHARACTERS KAWAII TOWN is set to open at the 6F Event Hall of BOSS E·ZO FUKUOKA from April 18 to May 31, 2026, featuring Kyushu-first exhibitions, character greetings, workshops, and Puroland-exclusive merchandise.
A new online lottery featuring the quirky and lovable character designs from Koala's March is now available, with prizes ranging from cushions and mugs to acrylic keychains and badges.
San-X is set to release the Korilakkuma Ippai merchandise series around April 2026. The lineup is packed with trending items including hanging plushies, plushie badge collections, tile stickers, and a stylish knapsack.
A new mini cushion from Nitori DecoHome features a cute hermit crab hiding inside a soft-serve ice cream cone. Now available exclusively on Nitori Net, with in-store sales at DecoHome locations starting in late April 2026.
A limited-time Pompompurin-themed cafe celebrating the character's 30th anniversary is set to open at three venues in Tokyo and Osaka from March 19, 2026, offering photogenic character-themed food, desserts, and drinks.
Thank You Mart is releasing a collection of Easter-themed limited items featuring Sanrio Characters Wish me mell, Usahana, and Marron Cream. All items are priced at 390 yen (tax included 429 yen), with online pre-orders opening March 6 and in-store sales beginning late March 2026.
SEGA Lucky Kuji's new Esther Bunny Little series goes on sale from March 6, 2026, featuring a no-miss lottery with prizes including a BIG blanket, cling mascots, fluffy pouches, and a giant lying plushie as the Last Lucky Prize.
A new Crayon Shin-chan x Thank You Mart collaboration features Waniyama-san designs across 29 spring-themed items, with all products priced at ¥390 (tax included ¥429), available from late March 2026.
A cozy roomwear collection inspired by the anime New Panty & Stocking with Garterbelt is now available for pre-order on Palude, featuring character-themed roomwear, accessories, and goods.
Harmonyland in Oita Prefecture is hosting a special anniversary event for Pompompurin's 30th year, running from April 16 to December 31, 2026, including the opening of an all-new POMPOMPURIN DINER.
A triple collaboration between foil-stamping brand ROKKAKU, cat art brand 365CAT.ART, and popular SNS cats "Shizuwarahinata" delivers a new line of foil-stamped stationery, with pre-sales kicking off at Loft from March 7, 2026.
Starting March 6, 2026, Baskin-Robbins 31 is releasing the Sanrio Characters Palette 4, a palette-style ice cream cake featuring Hello Kitty, Cinnamoroll, Pompompurin, and Kuromi in a charming ice cream parlor theme.
A new smartphone game that lets players experience daily life with a rabbit is now accepting pre-registrations, with the official service launch scheduled for April 24, 2026 on iOS and Android.
Poplar Publishing has released a new coloring book with a black background aimed at children ages 3 to 6, offering a special coloring experience where bright colors stand out vividly and going outside the lines only adds to the charm.
Online shop PepperMint has launched a double-sided shoulder bag combining a rice ball and a panda face — a fun, lightweight bag designed for parent-child outings and beyond.
Chiikawa Bakery at Tokyu Plaza Omotesando is releasing a limited-time sakura-themed lineup of pink breads, tea, syrup, and drinks starting March 6, 2026 — perfect for welcoming spring.
The iconic Hoppe-chan character from Sun Hoseki is getting its first-ever brand mook, featuring a practical quilted pouch and hair clip as special extras, set to go on sale April 22, 2026.
The first-ever POPUP for "Ireisu minini," the collaborative character between 2.5D idol group Irregular Dice and LINE FRIENDS, is coming to LINE FRIENDS SQUARE SHIBUYA from March 20 to April 6, 2026.
A limited-time online lottery, "Oshiracchi × LOVELY DOCTOR Scratch," goes on sale from March 9, 2026, featuring cute doctor-themed items available exclusively on DMM Scratch.
A new fluffy puff from Kai Corporation works across liquid, powder, cushion, and mesh foundations, as well as face powder, concealer, and blush. The three-pack comes in colorful macaron-inspired designs.
Koupen-chan collaboration print cookies and print manju go on sale from March 2, 2026, available exclusively at souvenir shops in Nagano Prefecture and across six Tohoku prefectures.
The sticker-themed Love Chara Vol. 57 goes on sale March 12, 2026, featuring an exclusive Sanrio Characters sticker book and two original sticker designs as its supplement.
Two new collaboration designs featuring Sanrio's popular character Kuromi are now on sale at Sugi Pharmacy locations nationwide. The Moist Labo Loose Powder series, which has surpassed 13 million units in cumulative shipments, comes in a transparent type and an anti-shine type.
The spring-themed seasonal limited doll "Spring" has returned to the dress-up and nurturing game Sugar Doll starting March 1, 2026, along with special White Day-themed dress-up packs and the Cherry Blossom Season Campaign event.
THREEPPY, the lifestyle goods brand by Daiso Sangyo, is launching a series of Disney character merchandise collections at stores nationwide, featuring Marie from The Aristocats, 101 Dalmatians, and Lucifer from Cinderella.
A special collaboration event featuring the popular otter character Kawauso Usoyan is now live on 17LIVE, running from February 27 to March 15, 2026, with exclusive gifts and limited prizes up for grabs.
To celebrate JJ magazine's 50th anniversary, a special collaboration pop-up store featuring Sanrio Characters is coming to the Metele Building Lobby in Nagoya on March 28 and 29, 2026, with 12 limited-edition items available.
Hotel Metropolitan in Ikebukuro is celebrating its 40th anniversary with a limited-edition Suica Penguin Cookie Assortment, featuring hand-crafted icing cookies made with premium Kyushu fermented butter, available for pick-up in March 2026.
The healing character IP Obungu to Issho is hosting a popup event at Seibu Shibuya Store, Building B, 3rd Floor from March 6 to March 21, 2026, featuring photo spots and limited merchandise.
The Pretty Series franchise expands with Onegai AiPri, a new title featuring a TV anime premiering April 5, 2026 on TV Tokyo, amusement games starting April 2, 2026, and related toys releasing in spring 2026.
A collaboration POP UP SHOP featuring Tabekko Doubutsu: THE MOVIE and Sanrio Characters opens at four Kiddyland stores across Japan starting March 13, with restocked sold-out items from October 2025 plus new merchandise and special purchase bonuses.
Colorful kohakuto candies shaped like gems and minerals are enclosed in transparent capsules as a spring-limited gift set from Fukuoka-based Harapeco Lab, available from February 25, 2026.
Around 130 original watercolor works spanning the 1960s through the 2000s by the legendary shojo artist Macoto Takahashi are on view at ART SPACE SKY GALLERY in Ariake, Tokyo, through March 1.
The 7th collaboration collection between Maison de FLEUR and French gobelin weave maker Art de Lys launches on March 6, 2026, featuring "Atelier Sucré" — seven strawberry-themed bags and accessories rendered in deep red.
The popular Sanrio idol unit "Kyuakawa Cute!" returns for an exclusive two-day live stage event at Tokyo Dome Hotel's grand ballroom "Tenkuu" on May 3 and 4, 2026, during the Golden Week holiday.
A strawberry-shaped exhibition facility inspired by Sanrio's iconic Strawberry House is opening at DiverCity Tokyo Plaza in Odaiba from March 6 to July 12, 2026, celebrating the 50th anniversary of Ichigo Shimbun with free admission.
Flower Miffy, the Miffy-themed flower shop, will start accepting reservations for Mother's Day delivery flower gift sets on March 19, 2026. Four exclusive sets featuring limited-edition items are available, with early-bird pricing for orders placed through April 19.
A new collection of 36 animal and symbol-motif stationery items from Flying Tiger Copenhagen is now available at all Japan locations, including ultra-soft fluffy notebooks, adorable pen cases, and more conversation-starting designs.
Six spring-inspired color gel nail shades from the Blooming Days Collection by Gelée by Decorative Nail are now available for early purchase at the Shobido official online store and Loft stores nationwide.
Japan's first giant Twinkle Twinkle balloon installations arrive at Tokyu Plaza Harajuku "Harakado" from March 9, lighting up the rooftop terrace for a special White Day event through March 22.
To celebrate JJ magazine's 50th anniversary, a special collaboration pop-up store featuring Sanrio Characters is opening at SHIBUYA109 Abeno from March 4 to 8, 2026, with 12 limited-edition items.
The second edition of the mezzo piano lucky draw featuring cute prizes is launching at select stores nationwide starting March 6, 2026. Every ticket wins a prize!
Lifestyle store Dessin is holding an in-store fair featuring Moomin goods from February 20th, with embroidered pouches, plush toys, and perfect gift sets for spring outings.
FUJIYA CO., LTD.'s beloved characters welcome new friends in January 2026, now featured on adorable sweets and merchandise including gift bags, cream puffs, and acrylic charms.
Huis Ten Bosch theme park in Nagasaki will host Miffy Birthday Month from May 29 to June 28, 2026, featuring collaborations with Miffy cafes and shops nationwide, exclusive birthday goods and food, a special flower dress greeting, and a birthday show with Miffy and friends.
Baby and kids gift brand MARLMARL releases special collaboration items featuring Sanrio Characters Hello Kitty and Hapidanbui, available online from February 19, 2026.
Ladies' fashion brand OPAQUE.CLIP introduces a special collaboration with Sanrio's Hello Kitty, featuring pouches, bags, and accessories with sparkly and fluffy materials in sophisticated leopard patterns and chic colors.
Due to popular demand, the collaboration room featuring illustrator Yuri Yokomizo's Nandemo Ikimono characters at Atami Korakuen Hotel has been extended through April 23, 2026.
Tanseido Honpo has released a 3D gummy shaped like Crayon Shin-chan's iconic "Ketsudake-seijin" pose. The realistic peach & pineapple flavored candy features surprisingly detailed molding that's sure to make you smile.
HAC Co., Ltd. is releasing a new DIY Girly Digital Watch in March 2026, along with Lovely Beads Sets and Sparkly Sticker Notebooks. The customizable watch allows users to create their own unique design with interchangeable frames and decorative charms.
The contemporary art museum in Hanno, Saitama celebrates its first anniversary with a major exhibition by Sebastian Masuda, pioneer of Japan's KAWAII pop culture. Running from March 14 to August 30, 2026.
Belle Maison introduces the latest SWIMMER collaboration featuring the first-ever adult-sized apparel, alongside new unisex kids' items launching on February 19, 2026.
Nissin Cisco launches a special collaboration featuring Coconut Sable Pudding Flavor cookies and an exclusive pouch set with Sanrio's beloved Pompompurin character, celebrating both brands' milestone anniversaries.
Bag and smartphone case brand ajew releases their popular Valentine's limited items on February 6, 2026, available at the official online store and Isetan Shinjuku. This year features a brand-new lip case charm for the first time.
Celebrate Cat Day on February 22nd with adorable limited-edition waffles featuring eight unique Fuku Fuku Nyanko characters. Available for 8 days only at Harajuku Sweets from February 16th to 23rd, 2026.
Nippon Shuppan Hanbai introduces Komamono Kurieitibu, a new collaboration series featuring 18 talented creators with clear roll stickers, clear stamps, and mini notebooks with charms.
Nekochef, a sweets brand specializing in cheese and forest fruit flavors, is opening a limited-time pop-up shop at Ecute Shinagawa from February 16 to March 1, 2026, featuring their new paw-shaped cheddar cheese and chocolate financiers.
CAFFE VELOCE releases a second wave of Cat Day merchandise featuring adorable black cat-themed accessories with tails and ears. The limited edition set includes a multi-purpose pouch, A4 multi-case, and masking sticky notes, combining cuteness with functionality. Available from February 19 at stores nationwide and online, with an SNS campaign offering a complete prize set to 22 lucky winners.
The popular cat-shaped croquette is back! From February 15th to 25th, Kobe Croquette offers its charming Nyanko Rokke—perfect for photos, decorating, and enjoying with friends and family.
Smarprise launches a MagiBerry-themed Surprise Box featuring exclusive items from the nostalgic Heisei-inspired magical girl series. Two subscription plans available from February 10 to March 10, 2026.
Osaka Takashimaya will host a pop-up shop from February 27 to March 9, 2026, featuring illustrator mikko's charming character brand Lil ala mode. The event will showcase merchandise, original artwork displays, and themed decorations celebrating the brand's cute and fashionable world.
Global Product Planning releases Miffy-themed aromatic hot eye masks in a 2-pack gift set, perfect for the season of farewells and welcomes. Featuring "Sunshine Scent" and "Cherry Scent" options.
In celebration of Cat Day on February 22nd, PARTS CLUB online shop has launched three new original beadwork kits featuring charming cat motifs, including a spring tapestry and bookmark markers.
Starting February 4, 2026, Royce Chocolate World at New Chitose Airport introduces a new capsule toy collection featuring colorful snowman chocolate charms - cute miniature versions of their popular winter treats, perfect as Hokkaido souvenirs.
Ginbis' beloved Tabekko Doubutsu biscuits come to life with a limited-time pop-up store at LaLaport Kadoma and Mitsui Outlet Park Kadoma from February 16 to March 1. Featuring the iconic Lion-kun's Nap Monument making its first appearance in Osaka, along with exclusive merchandise from past Tabekko Doubutsu LAND events.
Hashy Top-In is launching a new trading plush mascot series, Vivistar - Vivistar's Daily Life, featuring dreamy space-themed characters. Pre-orders start February 6, 2026.
Skater Co., Ltd. released the new "Mashugumi" series featuring popular Sanrio characters with puffy 3D decorations on one-push direct bottles in January 2026.
Skater Co., Ltd. has launched an insulated food jar featuring adorable 3D puffy balloon designs of Sanrio Characters like Hello Kitty, My Melody, Kuromi, and Cinnamoroll.
Skater Co., Ltd. has released reflector stickers featuring popular Sanrio Characters, combining safety and cute customization for bags, bicycles, water bottles, and more.
A collaboration between 130-year-old Kyoto confectionery Aoki Kouetudou and design company Niji releases a limited spring version of the popular Hamster Monaka featuring sakura bean paste.
YOU+MORE! has launched new original merchandise featuring beloved pandas from Ueno Zoological Gardens - Xiang Xiang, Xiao Xiao, and Lei Lei. The collection includes adorable charm watches and handkerchiefs, with proceeds supporting the Giant Panda Conservation Support Fund.
Harajuku's mofusand TOKYO permanent store launches its second concept series, MERCI STRAWBERRY, featuring adorable cats and seasonal strawberries. Available from February 21st with approximately 35 new items.
Whether you worked hard today or took it easy, HanamaruObake is here to give you a perfect score! Village Vanguard launches exclusive merchandise featuring this adorable character with special designs full of charm and healing vibes.
Maison de FLEUR releases a special collaboration book featuring Hello Kitty adorned with strawberry ribbons. The collection includes four charming items available at FamilyMart and bookstores starting March 11, 2026.
Sanrio Puroland will host a special spring event PUROSPRINGPARTY from March 19 to June 2, 2026. The event features a new parade with characters dressed in bunny costumes, a collaboration with Korean character Esther Bunny, photo spots, special greetings, limited-time food menus, and exclusive merchandise.
Thank You Mart, a shop offering kawaii character merchandise at a consistent 390 yen price point, announces a collaboration with San-X's popular character Nyan Nyan Nyanko. The collection features 19 items inspired by the Cat Day (February 22) and launches in stores late February 2026, with online pre-orders starting February 4 at 12 PM.
Hamee introduces a new collection of mobile straps under the tokitam brand, featuring acrylic chains, cushion charms, beads, and shoulder straps. Designed to bring a touch of excitement to daily life, these accessories combine functionality with adorable designs. Pre-orders begin February 4, 2026, with sales starting in early March.
Cat Paws, a unique photo book featuring only cats' adorable paws, has been reprinted for the 10th time after six years, marking a milestone for this specialty publication by PIE International.
KThingS Co., Ltd., which plans and sells various character goods, will hold the Esther Bunny POP UP STORE at Tokyo Station Ichibangai Ichiban Plaza from February 6 to 19, 2026.
NEOPASA Okazaki on the E1A Shin-Tomei Expressway will offer a limited-edition "Michimaru-kun Piyorin Take-Out Set" on February 7th and 8th, 2026. This marks the first collaboration between JR Tokai Food Service's original sweet "Piyorin" and NEXCO Central Nippon's mascot "Michimaru-kun."
Yellow Co., Ltd. announces the release of adorable cat marker charms with swaying tails at capsule toy specialty stores nationwide from early February 2026.
ERIS VELINA, a Kobe-based pearl specialist, is launching its unique "Osakanapearl" collection featuring baroque pearls transformed into adorable sea creature characters. The brand will exhibit at the Tokyo International Gift Show and Kyoto Gift Show in February 2026, seeking B2B partners for high-end retail channels.
The fifth installment of the popular PukaPuka Series features adorable baby otter figures that float on water. These realistic capsule toys are available at vending machines across Japan starting mid-January 2026.
Thank You Mart will release exclusive limited-edition items featuring popular Sanrio Characters in trendy 3D-style designs, including Hello Kitty, Cinnamoroll, Kuromi, Hangyodon, and Pompompurin. All items priced at 390 yen (tax included 429 yen).
The Obungu to Issho POP UP SHOP opens at Shinjuku Market Space on February 19, 2026. New merchandise featuring pastel pop versions of the characters, including mascot keychains, will be available.
Kimuraya Sohonten introduces "Nekochan" (Little Cat), a chocolate cream-filled cat bread perfect for Cat Day on February 22nd, and "Shushu Yakushima Tankan," a seasonal anpan featuring tangy-sweet citrus from Yakushima Island. Both products are available from February 1st at directly-operated stores across the Tokyo metropolitan area.
All Hearts Company's Nekoneko brand launches adorable new hachiware-patterned cat-shaped scones in cocoa and strawberry flavors starting February 2, 2026, available at Ministop stores nationwide and Nekoneko locations.
LOVOT, the family-type robot, is appearing at six ISETAN MiRROR Make & Cosmetics stores across Japan. Customers who spend ¥3,300 or more can receive special stickers featuring unique designs at each location.
Odakyu Tama Center Station, the gateway to Sanrio Puroland, will undergo a complete interior renovation starting February 2, 2026. The new design features 14 Sanrio characters in a vibrant rainbow-themed yume kawaii (dreamy cute) concept, replacing the previous 4-character blue-and-white theme.
A 24-day pop-up store featuring 17 types of cookie tins inspired by beloved picture books opens at Shinsaibashi PARCO on January 31st.
BABY THREE plush mascots with distinctive big eyes are now available in Japan. These blind box collectibles feature unique expressions and paint details, making each one truly one-of-a-kind.
LOWRYS FARM releases a special collaboration collection featuring beloved character Chiikawa, offering 10 types of cute fashion items including pajama sets, sweatshirts, and fluffy setups perfect for relaxing at home.
Hachette Collections Japan launches "Mofusand Cross-Stitch," a partwork series featuring the beloved character by illustrator Juno. Launching February 18, 2026.
Starting January 22nd, a limited-time collaboration store featuring adorable Mofusand characters surrounded by beautiful flowers opened on the 3rd floor of Shibuya Sakura Stage. New drawstring pouches and crystal keychains are now available, along with popular plushies.
Experience the world of the beloved picture book series at Pan Dorobo Hiroba, opening January 31st at ASOBUILD in Yokohama. Exclusive merchandise, themed food, and special photo opportunities await fans.
JR East Shoji is releasing an adorable new Suica Penguin mascot keychain with a cute pose holding its cheeks, featuring magnets in the hands for posing fun. Available starting January 23, 2026 at TRAINIART stores and online.
The popular Barrier UV series from Aqua Savon introduces adorable Rilakkuma-themed sunscreen gel and spray, featuring the characters relaxing in the ocean. Available for pre-order from February 5, 2026.
IP FOUR Co., Ltd. is set to release the "Esther Bunny Neck Strap Collection" (¥400 per play, tax included, 5 types) as capsule toys at locations nationwide from late January 2026.
On February 7 and 8, the park hosts exclusive Sanrio-themed events including a café wagon, Hello Kitty and Dear Daniel's Valentine mini-stage, and photo sessions to celebrate the final weekend.
Elsonic Co., Ltd.'s THANKYOUMART shop will launch a collaboration with the beloved character series Suzy's Zoo, featuring 21 items all priced at 390 yen (429 yen including tax). Pre-orders begin on January 22nd (Thu) at noon on the official online shop, with in-store sales starting mid-February.
IP Four Inc. releases a collection of eco bags featuring the popular SNS characters Whippy & Lappi in capsule toy vending machines nationwide starting late January 2026.
Can★Do introduces a delightful new Minnie Mouse series featuring 25 items including blind box charms, mini pouches, and gift bags, starting January 22nd at stores nationwide.
Gray Parka Service launches a new online lottery featuring Lil ala mode characters dressed in adorable black outfits, available January 27 to February 2, 2026.
Sun Hoseki and GiGO Entertainment have teamed up to open Hoppe-chan★Cafe at GiGO Collaboration Cafes nationwide. The limited-time cafe features Instagram-worthy original menus, exclusive merchandise, and special perks for fans from January 24 to February 15, 2026.
GENDA GiGO Entertainment launches a collaboration cafe featuring Hoppe-chan, the popular character from Sunhoseki's "Sun Hoseki" brand. The cafe runs from January 24 to February 15, 2026, offering themed food, drinks, and exclusive merchandise.
Keio Plaza Hotel Hachioji will open two new Little Twin Stars character rooms on March 18, featuring exclusive Sanrio merchandise and whimsical pastel decor. Reservations open January 16.
IP Four Inc. releases a charming new capsule toy collection featuring Sanrio's beloved character Pompompurin and his friends in relaxed, humorous poses to celebrate the character's 30th anniversary.
The popular DIY Hamster Monaka makes a sweet comeback with limited-edition chocolate filling, featuring cocoa and plain wafers paired with elegant chocolate bean paste and heart-shaped chocolates.
The popular Nuikurumin plush wrap series from OZaKKa launches three new designs. Wrap your beloved plushies in crepe, popcorn, or cream soda-themed accessories with matching acrylic carabiners.
ADERIA Retro introduces two new Cat pattern items to their nostalgic glassware collection - a mini bonbon dish and a small plate, bringing a 1970s design back to life.
Kinokuniya introduces an adorable collection of cat-themed sweets ahead of Cat Day on February 22nd, featuring charming pouches filled with homemade cookies perfect for cat lovers.
DIANA Co., Ltd. unveils its first-ever collaboration with beloved Sanrio Characters, featuring Hello Kitty, My Melody, Cinnamoroll, and Pompompurin across multiple brands including DIANA, +diana, CUMUU_DIANA, and artemis by DIANA.
Soft serve manufacturer Nissei Co., Ltd. announces the launch of Pink Petit Wafer (Strawberry Flavor) on March 5, 2026, featuring a pale pink heart-shaped design with subtle strawberry flavor.
Three adorable character mochi designs featuring a hibiscus-wearing otter, a kariyushi-clad axolotl, and a seal with "OKINAWA" on its belly are now available at Okinawa World's souvenir shop.
Fuji-Q Highland welcomes Thailand's viral character Butterbear for a limited-time collaboration featuring a revamped teacup ride, snow park, themed food, exclusive merchandise, and a stunning Mt. Fuji photo spot.
System Service Corporation is rolling out an adorable lineup of mojojojo prize items at amusement facilities across Japan. The collection includes fluffy blankets, plush pouches, XL cushions, and hair accessories, launching from January 2026.
MOS Burger announces limited edition sets featuring adorable My Melody and Kuromi mascots paired with chicken nuggets and MOS Chicken, available for pre-order from January 14th.
The Sirotan Funwari Store pop-up shop is coming to Nagoya Station's Gate Walk underground shopping mall from January 17 to January 30, 2026, featuring exclusive items and early-release products.
Kogepan and Mikan Bouya mascots are coming to Namco amusement facilities nationwide from January 16, 2026. This is Mikan Bouya's first prize appearance in 8 years!
Relive Heisei-era memories with new Pukupuku Awawa-chan and Happy March collaboration goods, all priced at 390 yen (429 yen including tax), launching at Thank You Mart stores nationwide in late January.
Kinokuniya launches an exclusive campaign offering a limited-edition Strawberry Cat compact mirror to a total of 45 lucky winners through product purchases or X social media engagement.
Korean cosmetics brand Coralhaze releases a special Ocha-Ken-inspired limited edition Dew Drop Tint in four new colors, featuring adorable character packaging. Available from January 19, 2026 at variety stores including PLAZA and Loft.
The gift select shop BIRTHDAY BAR announces a limited-edition collaboration featuring Sanrio's beloved Hello Kitty and Dear Daniel characters, available from February 11, 2026.
SPINNS unveils a delightful new collaboration featuring Korilakkuma and strawberries, offering apparel, home goods, and accessories in sweet pink and ivory tones.
Following the popular Revival Collection, Mezzo Piano Junior launches the second wave featuring brand character Berrie-chan in Heisei-era POP art designs. Pre-orders begin January 6, 2026, on NARUMIYA ONLINE with delivery in late January to early February 2026.
Felissimo's humor goods brand YOU+MORE! has launched new lazy starfish-themed bead cushions and mascots inspired by the relatable sight of starfish lounging in aquariums.
Starting January 22, 2026, GiGO arcade stores nationwide will feature exclusive mascot plushies designed by beloved artist mojojojo, known for creating adorable characters with relaxed expressions and nostalgic charm.
Maison de FLEUR's popular spring series "STRAWBERRY COLLECTION" returns with six new items, including strawberry-shaped shoulder bags, pouches, and embroidered accessories, celebrating the arrival of spring.
Eikoh Co., Ltd. announces the release of original Monchhichi "Interior Mini Figures" at Can Do and other 100 yen shops and fancy stores across Japan.
Thank You Mart will release exclusive KIRIMI-chan and Cogimyun items at all stores from late January. Online pre-orders start December 26th at 12 PM. All items priced at ¥390 (tax included ¥429).
IP Four Co., Ltd. will release the Care Bears Sweet Assort Collection capsule toy series featuring six different types of pouches and bags, including tote bags, face pouches, and tissue case pouches, priced at 400 yen per capsule, starting from late December 2025 at capsule toy corners nationwide.
IP4 Inc. announces the Hello Kitty Summerdays Pouch Collection capsule toy series featuring a sun-kissed Hello Kitty design. The collection includes five different items launching mid-December 2025 at capsule toy vending machines nationwide for 400 yen per play.
Felissimo's lifestyle goods brand Kraso has released three new products designed to enhance oshi-katsu (fan activities) and nui-katsu (plushie activities) for adults. The lineup includes a stage curtain-style pouch, sitting plushie costumes, and a display shelf with storage drawer.
FELISSIMO's humor goods brand YOU+MORE! introduces a unique neck pillow designed to look like a realistic Baumkuchen cake, complete with a slice-shaped pouch. Perfect for travel and relaxation, this whimsical two-piece set brings a delightful touch to comfort.
A limited-time popup shop at Ueno Marui showcases GOODGLAS glassware including the viral oversized Hello Kitty ornament, Miffy 70th anniversary straws, and handcrafted double-wall glasses from December 22, 2025 to January 8, 2026.
Santos Co., Ltd. has restocked the sold-out Tinker Bell design from their popular Disney Stained Glass Umbrella series, featuring stunning stained glass-inspired artwork on vinyl umbrellas.
Art goods manufacturer Kenelephant releases its first room light featuring the popular character Pukpuku by plush toy artist Munyu.
Popular character Loveez gets its first theme cafe in Tokyo's Shinjuku and Nagoya, running from December 20, 2025 to February 8, 2026 with Instagram-worthy winter menus.
Lotteria announces a limited-edition lucky bag featuring an exclusive Rilakkuma plushie, calendar, stationery, and dining coupons worth 4,800 yen, available from December 19, 2025.
A limited-time Sirotan pop-up store with a convenience store theme opens at JR Ikebukuro Station's South Gate from November 1 to 17, 2025.
The popular Pokémon-themed items from FEILER's gift concept shop LOVERARY BY FEILER will be restocked through an online lottery exclusively on the official online shop. This marks the final sale of these items.
Popular Korean character Kkamang and Ant, with over 1.4 million social media followers, will open a collaboration cafe in Osaka from November 18 to November 23, 2025.
A nostalgic fashion brand from the Heisei era collaborates with London lifestyle brand SKINNYDIP LONDON for an exclusive pop-up store at Laforet Harajuku.
Colomban collaborates with popular character Fuku Fuku Nyanko for its 10th anniversary. Special menus and cakes featuring adorable cat characters will be available at Colomban Harajuku Salon and Colomban Harajuku from November 3rd, 2025.
The theme park resort Huis Ten Bosch in Nagasaki announces a limited-time collaboration with Dick Bruna TABLE from November 7, 2025 to January 5, 2026, featuring exclusive gourmet items, drinks, and original merchandise.
The 2027 International Horticultural Expo in Yokohama launches official licensed merchandise featuring Hello Kitty and other beloved Sanrio characters collaborating with the expo's mascot Toonk Toonk, going on sale November 7, 2025.
The fourth installment of the popular collaboration between Marufuku Coffee Shop and Sumikko Gurashi launches nationwide this November, featuring chocolate-themed menu items and exclusive novelties.
Chiikawa Bakery introduces limited-edition Halloween breads featuring Chiikawa, Hachiware, and Usagi in black cat costumes, along with pumpkin-flavored financiers. Available from October 14 to November 3, 2025.
A limited-time pop-up store featuring the popular character Opanchu Usagi opens at Tower Records Shibuya from October 30 to November 25, 2025, showcasing new merchandise themed around a candy factory concept.
A Sumikko Gurashi event will tour six cities across Japan starting November 7, 2025. The event features exclusive merchandise, photo spots with plush toys, and Japanese sweets-themed character illustrations.
A dreamy collaboration of miniature tiles and unicorns arrives at Daimaru Tokyo. The gluten-free chocolate confection comes in an embossed can with original unicorn charms, available from October 22 to November 4, 2025.
A limited-time Hello Kitty event featuring an English garden atmosphere, photo spots, and fragrance experiences will be held at Roppongi Hills Ohyane Plaza from October 29 to November 14, 2025.
Gray Parker Service introduces Kiramekko, a new accessory plushie brand featuring sparkling eyes designed to bring comfort and joy. The first collections feature beloved characters Chiikawa and Mofusand in adorable costumes.
Melodian Corporation launches the third edition of their popular My Melody collaboration featuring gluten-free rice flour cookies in an adorable collectible tin, perfect for those with dietary restrictions.
Marimocraft introduces a charming new Hello Kitty collection featuring water blue and angel designs, with sparkling sequin pouches and fluffy sagara embroidered keychains perfect for everyday use.
A special commemorative collection celebrating the 50th anniversary of Sanrio's beloved magazine "Monthly Strawberry News" is now available, featuring frame stamps and cushions as a set. Pre-orders begin October 1, 2025, at Japan Post's online shop.
mipig cafe will celebrate its milestone 20th store with new openings in Yokohama's Chinatown and Utsunomiya, Tochigi, bringing healing experiences with micro pigs closer to more visitors.
Japan's first restaurant on an abandoned railway viaduct featuring a decommissioned Thunderbird train car opens in Kyoto's Umekoji area, offering an immersive dining experience combining art, food, and entertainment.
Ken Elephant's direct flagship store "Kenelebunshitsu" will host a pop-up shop at Takanawa Gateway Station from September 10-23, featuring miniature toys, soft vinyl figures, and original IP character "Pokkoshi" goods.
A special collaboration between Kuppy Ramune and Sanrio Characters brings adorable merchandise to Tokyo and Osaka pop-up stores this fall.
A new Kirby-themed cosmetic compact featuring the beloved pink character riding his iconic Warp Star is now available for pre-order through Premium Bandai, priced at 5,940 yen.
A special pop-up shop featuring Morinaga's Dars chocolate brand mascot PANDARS will open at Tokyo Station from September 12 to October 14, 2025, offering exclusive sweets and merchandise.
A special exhibition featuring popular plush toy artist SIO's The TOMODACHI! series debuts at JR Tokyo Station's Gransta Tokyo, showcasing the first-ever soft vinyl figures from the beloved art toy project.
Pop-up fans in Ikebukuro can explore the temporary "Whippi & Wrappi POP-UP STORE 'W&W DELIVERY'" featuring delivery-themed merchandise and character goods from the popular SNS-born duo.
A new series of 12 adorable floating animal toys that make cute sounds when pressed will be available from early September 2025, perfect for festivals and events.
Lovisia releases a new Pokemon lip balm collection featuring Pikachu, Gengar, Eevee, Snorlax and four new characters in stylish pastel packaging perfect for all ages.
The first storybook featuring the adorable ghost character Obakenu, beloved by elementary school children, has been released. This colorful book includes three original stories, psychological tests, fortune telling, and four-panel comics.
Fantasy restaurant Alice in an Old Castle in Tokyo's Ikebukuro presents Halloween-themed afternoon tea and dinner experiences from September 1 to October 31, 2025.
A new Hello Kitty Trump Tin featuring an adult-cute retro design will be available at Isetan Shinjuku's FANCY SANRIO CHARACTERS event, complete with exclusive figurine and sweet potato baked goods.
New autumn-winter wear featuring Nishimura Yuji's unique illustrations of beloved Sanrio characters, plus relaunch of popular accessories from the first collaboration. Available at Don Quijote and Apita stores nationwide starting August 30.
A new collaboration between SEGA's beloved Sonic the Hedgehog and Sanrio's popular characters brings super-cute plushies and mascots to fans worldwide, launching November 2025.
The popular DIY craft kit series Tukurundesu® announces 10 new Sanrio character collaboration items, including miniature houses and wood puzzles featuring Hello Kitty, My Melody, and more beloved characters.
The beloved character Capybara-san celebrates its 20th anniversary with a special pop-up shop featuring exclusive merchandise, creator meet-and-greet, and character photo sessions at OSHI BASE Harajuku.