Starting April 9, 2026 (Thursday), new merchandise featuring Kabukinyantaro — the official kabuki PR character developed jointly by Shochiku Co., Ltd. and Sanrio Co., Ltd. — will go on sale. The new lineup includes two double acrylic keychains depicting Kabukinyantaro dressed in costumes from the classic kabuki performances Renjishi and Kyokanoko Musume Dojoji.
This marks the first time Kabukinyantaro has collaborated with specific classic kabuki performance titles since the character's debut in 2017.
Launching alongside the keychains are mini mochi cushions and a set of trading embroidered can badges featuring kusumi flower art (6 types in total).
Sale Date
On sale from April 9, 2026 (Thursday).
Where to Buy
The new products will be available at the following locations:
- Shochiku Kabuki-ya Honpo Tokyo Main Store and Kobikicho Hiroba Store
- Shochiku Store "Shochiku Kabuki-ya Honpo" (online)
- Sanrio Puroland (sales begin April 10)
- Cinema Kabuki screening theaters (sales begin April 10; some theaters may not carry the products)
About Kabukinyantaro
Kabukinyantaro is a character created through a collaboration between Shochiku Co., Ltd. and Sanrio Co., Ltd. A calico male cat — male calico cats are considered very rare and are said to bring good luck — who lives at the Kabuki-za theater.
The character made its public debut at Nico Chokaigi in April 2017, and on November 22 of that year, was appointed as the official kabuki PR character "Kabuki Nyanbassador."
© 2026 SANRIO/SHOCHIKU
