Sanrio Puroland in Tama, Tokyo will hold its Christmas event "Puroland Illumination Christmas" from November 6 (Fri) to December 25 (Fri), 2026. Themed around "preparing for Christmas," the event invites guests to help Santa with a variety of "otetsudai" (helping-out) activities alongside Sanrio characters, filling Puroland with sparkling light along the way.
According to the event story, everyone at Puroland seems to be helping Santa, and guests are invited to join in preparing for a very special Christmas and fill Puroland with light.
Event Overview
Duration: November 6 (Fri) to December 25 (Fri), 2026
Official event page: https://www.puroland.jp/event-campaign/2026_christmas/
Highlights:
- New illumination show "Sweet Sparkle Illumination," with new songs and sparkling light effects
- Collaboration with the popular picture-book series The Bears' School ("The Bears' School x Puroland Illumination Christmas"), with picture-book readings, a park-wide stamp rally, and limited-time food and goods
- A limited-time candy-house-themed air playground at "Fuwafuwa Kids Land"
- Santa-helper activities: the "Wonder Ribbon Light Challenge" and the "Tick-Tock Castle Dance Christmas Special ver."
- Limited-time decorations and photo spots
- A Christmas edition of the "CHALLENGE PURO" workshop-style attraction's patissier experience
- Limited goods and food menus exclusive to "Puroland Illumination Christmas"
New Illumination Show "Sweet Sparkle Illumination"
At 1F Purovillage, a new illumination show of about 10 minutes, "Sweet Sparkle Illumination," brings the Christmas season to life. Hello Kitty and Kiki & Lala appear through voice performances.
Alongside new songs, the show uses a Christmas arrangement of "My Happiness," the theme song of the main parade "The Quest of Wonders Parade." Guests can join in with claps and dances in time with the music, helping make Purovillage shine. A sparkling light display combining lasers and string lights is another highlight.
Before the show begins, Jackie from The Bears' School explains the participation dance in a video, so guests can practice the dance together with Jackie.
- Venue: 1F Purovillage
- Running time: About 10 minutes (video)
- Voice appearances: Hello Kitty, Little Twin Stars (Kiki & Lala)
- Pre-show video: Jackie from The Bears' School
Puroland's First Collaboration with The Bears' School
Puroland collaborates for the first time with the popular picture-book series The Bears' School under the title "The Bears' School x Puroland Illumination Christmas." During the event, content for parents and children to enjoy together includes picture-book readings, a stamp rally covering four spots in the park, and collaboration goods and food.
The Bears' School Stamp Rally
Guests collect stamps set up at four locations in the park while helping decorate a Christmas tree. Those who collect all the stamps receive a star-shaped card at the 3F Information desk or the Entrance Wagon.
A QR code on the card links to a special video featuring Hello Kitty and Jackie, so the fun continues even after reaching the goal.
- Locations: Four spots in the park, including in front of Lady Kitty House
- Fee: Free
Picture-Book Readings and a Candy-House Air Playground
For a limited time, an air playground themed on a house made of sweets appears at "Fuwafuwa Kids Land," where small children can play and move their bodies. The Bears' School picture book "ジャッキーのおたんじょうび" (literally, "Jackie's Birthday") is also read aloud, letting parents and children enjoy the story together.
- Location: 1F Entertainment Hall
Hello Kitty Reads the Picture Book: Limited-Time Video
The official The Bears' School YouTube channel will release a limited-time video of Hello Kitty reading the picture book "ジャッキーのおたんじょうび." During the event, fans can enjoy the world of The Bears' School at home as well as at Sanrio Puroland.
- Available: November 6 (Fri) to December 25 (Fri), 2026
- The Bears' School official YouTube: https://www.youtube.com/user/bearsschoolchannel
Limited-Edition Collaboration Goods
Limited goods featuring collaboration designs of Jackie and the Sanrio characters go on sale at the 3F Entrance Shop. The lineup includes a sticker set, a BIG can badge, a double acrylic keychain, and a postcard set.
Limited-Time Collaboration Food
The Bears' School x Puroland Illumination Christmas Brownie and Strawberry Tiramisu-Style Parfait ¥1,000 (comes with an original ticket holder as a novelty)
A limited sweet made in collaboration with The Bears' School is on sale: a tiramisu-style parfait layering a fruit-rich strawberry sauce, mascarpone-flavored whipped cream, and biscuits, with a strawberry-and-chocolate brownie on the side.
- Location: 1F Character Food Court
Help Santa Around the Park: Interactive Content
Wonder Ribbon Light ¥3,850
Inside the park, guests can take part in activities that let them help Santa too. By collecting special lights scattered around the park and dancing with the characters, guests can enjoy getting ready for Christmas.
Wonder Ribbon Light Challenge
Guests carry a "Wonder Ribbon Light," sold in the park, and visit three spots in the park. Holding the light up at each spot collects a different special light. After collecting all the lights, guests can speak to a staff member called a "Puro Adventurer" who walks around the park and receive a star-shaped card as proof of helping Santa.
Tick-Tock Castle Dance Christmas Special ver.
The "Tick-Tock Castle Dance" is a participatory dance in which guests dance along to the song of "Tick-Tock" (チックタックさん), who lives in Tick-Tock Castle (チックタックキャッスル), and make the Tree of Wisdom light up.
During "Puroland Illumination Christmas," it is held in a Christmas-only version. Guests gather at Purovillage before closing time and light up the Tree of Wisdom together. Participating guests receive a star-shaped card.
Please check the official website for details.
Limited-Time Decorations and Photo Spots
Limited-time decorations and photo spots to boost the Christmas mood appear throughout the park.
A photo spot with a scent is set up at the 3F Entrance. In addition, pressing the button placed at the top of the 4F spiral staircase triggers a delightful surprise that adds to the Christmas atmosphere.
- Locations: 3F Entrance, top of the 4F spiral staircase
CHALLENGE PURO Patissier Experience in Christmas Style
"CHALLENGE PURO (Patissier Experience)," a workshop-style attraction where guests make their own original sweets, gets a Christmas makeover for a limited time.
During the event, special picks for decorating the sweets are available, and the dining space is decorated for Christmas. Guests can enjoy making sweets in a setting that feels a little different from usual.
- Location: 1F CHALLENGE PURO
- Period: November 6 (Fri) to December 25 (Fri), 2026
Christmas-Limited Original Goods
The 3F Entrance Shop sells original "Puroland Illumination Christmas" goods, including mascots dressed in Christmas costumes and character charms. These Puroland-exclusive items make good souvenirs of the event.
Puroland Illumination Christmas Mascot ¥3,300 (Kiki & Lala set only: ¥5,380)
Puroland Illumination Christmas Ginger Cookie Ring Charm ¥880
Puroland Illumination Christmas Drawstring Pouch Set ¥1,800
Christmas-Themed Food Menu Exclusive to Puroland
Restaurants in the park serve Puroland-exclusive food menus that capture the world of "Puroland Illumination Christmas." The lineup ranges from colorful Christmas-themed dishes to sweets, offering Christmas flavor in both looks and taste.
Hello Kitty's Christmas ♡ Beef Curry ¥1,650
Little Twin Stars' Nama Chocolate Strawberry Crepe ¥950
My Melody's Cheese Hamburger Steak with Tomato Sauce & Popcorn Shrimp Plate ¥1,780
Images are for illustrative purposes. All prices include tax. Featured goods and food items may run out of stock or sell out without notice. Information is current as of October 14, 2026, and details may change.
