A New Licensing Partnership Brings Hoppe-chan to MARION CREPES
CRAVIA Inc. has entered into a licensing agreement with OSD Co., Ltd. for "Hoppe-chan," the original character IP created by Memory-Tech Tsukuba Corporation's Interactive Content Division ("Sun Hoseki") and managed by CRAVIA.
Through this partnership, CRAVIA aims to grow the brand value and expand the earning opportunities of its IP by combining OSD's know-how in IP licensing, product planning, and sales with CRAVIA's character management, opening the door to new product lines and event projects that broaden Hoppe-chan's recognition and fan base.
As the first initiative under the agreement, a collaboration with "MARION CREPES," the crepe brand planned and licensed by OSD, launches for a limited time through Sunday, September 27, at MARION CREPES Sunshine City ALTA Ikebukuro.
About Hoppe-chan
Hoppe-chan is an original character created by Sun Hoseki, known for its soft, rounded form and colorful, adorable design that has earned support from many fans over the years.
The character was especially popular among elementary and junior high school students nationwide throughout the 2000s and 2010s, and in recent years it has drawn renewed attention from a wide range of generations amid growing interest in Heisei retro and Y2K culture.
CRAVIA continues to build Hoppe-chan's IP value through anime adaptations, pop-up stores, collaboration cafes, and licensed merchandise.
Background of the Licensing Agreement
CRAVIA positions its licensing business built around IP such as Hoppe-chan as a key part of its medium- to long-term growth strategy.
In addition to manufacturing and selling character goods, the company is expanding licensing into food and beverage, events, apparel, general merchandise, and entertainment to broaden touchpoints with its IP, raise brand value, and diversify its revenue base.
OSD brings a strong track record in licensing business, product planning, and promotional planning with popular characters and brands, with particular strength in product development and promotion that maximizes an IP's appeal.
CRAVIA determined that collaborating with OSD would allow it to continuously roll out new products and services that draw on Hoppe-chan's world, and to raise brand recognition and win new fans through real-world events and merchandise sales, leading to this agreement.
About the Hoppe-chan x MARION CREPES Collaboration
This project brings together Hoppe-chan, a character representing "Heisei kawaii," and MARION CREPES, a leading Japanese crepe brand, for a limited-time run of original menu items and exclusive goods.
During the event period, six flavors of "Hoppe-chan Crepe" will be available for sale, and customers who order a collaboration crepe will receive a random original sticker as a gift.
Exclusive collaboration goods will also be sold, including a limited-design Hoppe-chan wearing a check ribbon inspired by MARION CREPES, along with crepe-motif straps and keychains.
The project aims to share Hoppe-chan's appeal, currently resurging amid the Heisei retro boom, with a wide range of generations, while further raising brand recognition through social-media-friendly products and limited-edition items.
Event Name
Hoppe-chan x MARION CREPES Collaboration
Event Period
Friday, August 7, 2026 – Sunday, September 27, 2026
Venue
MARION CREPES Sunshine City ALTA Ikebukuro
(Sunshine City ALTA 1F, 3-1-3 Higashi-Ikebukuro, Toshima-ku, Tokyo)
Main Offerings
- Sale of "Hoppe-chan Crepe" (6 flavors total)
- Original sticker gift with purchase of a collaboration crepe
- Sale of collaboration-exclusive Hoppe-chan goods
- Ikebukuro venue-exclusive items
*Images are for illustration purposes only. Product specifications may change without notice.
*There is no purchase limit, but menu items and goods will end once sold out.
*Depending on circumstances, content may change or be canceled without notice.
Official X: https://x.com/sunhoseki
Official Instagram: https://www.instagram.com/sunhoseki/
Online Shop: https://sunho.store/
Looking Ahead
CRAVIA plans to continue expanding Hoppe-chan's licensing business in partnership with OSD, pursuing new collaborations across food and beverage, retail, and events.
By combining real-world events with social media marketing and limited-edition products, CRAVIA aims to strengthen ties with existing fans while reaching new customers, maximizing Hoppe-chan's brand and IP value as part of its medium- to long-term growth.
