Marufuku Coffee Shop and Sumikko Gurashi are teaming up once again for their fourth collaboration campaign, titled "Kissaten Sumikko Chocolate Fair." The limited-time event will feature chocolate-themed menu items inspired by the beloved characters and runs throughout November 2025.
Campaign Overview
The collaboration brings a delightful selection of sweets and beverages to 10 Marufuku Coffee Shop locations across Japan. Running from November 1-30, 2025, the campaign celebrates the cozy cafe atmosphere that both brands are known for, with each menu item featuring adorable Sumikko Gurashi character designs.
Campaign Period: November 1-30, 2025
Locations: 10 stores nationwide
Participating Stores by Region
Osaka (4 stores)
- Lucua Ile
- HEP Navio
- Aeon Dainichi
- Shinsaibashi PARCO
Nagoya (1 store)
- Hoshigaoka Terrace
Tokyo (2 stores)
- Tokyu Kichijoji
- Yodobashi AKIBA
Kanagawa (1 store)
- Kawasaki Azalea
Chiba (1 store)
- Sogo Chiba
Fukuoka (1 store)
- Hakata Hankyu
For more details, visit the official Marufuku Coffee Shop website.
About Sumikko Gurashi
Born in 2012 with the keyword "This is where I feel at ease," Sumikko Gurashi is a character brand that has captured the hearts of people across all age groups. Beyond just being cute, these slightly negative and surreal characters and stories resonate with many. Just like how corner seats fill up first on trains and people prefer corner tables at cafes, these "Sumikko" characters embody the feelings that many Japanese people share.
Learn more about the characters at the official Sumikko Gurashi profile page.
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About San-X
San-X has created over 1,000 original characters including Rilakkuma, Sumikko Gurashi, and Tarepanda, delivering their unique charm to the world through original products, licensing, events, promotions, and visual media. While cute in appearance, San-X characters have a subtly humorous and surreal quality, with a gentle nature that resonates with and comforts people. These characters that are "more than just cute" continue to captivate audiences worldwide.
Learn more at the San-X official website.
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