Primo Global Holdings Inc., which operates the diamond jewelry brand "Lazare Diamond," is holding a Bridal Fair at all stores from January 24 (Sat) to February 28 (Sat), 2026. Customers who purchase bridal rings during the event will receive an original Lazare Diamond novelty gift: either a "Jewelry Cloth" or a "Marriage Registration Certificate."
Couples can leisurely select their lifetime diamond and bridal rings in a private space designed just for them. The brand welcomes visitors to experience this special opportunity.
Fair Details Page
https://www.lazarediamond.jp/topics/archives/15667
Bridal Fair Details
Customers who purchase bridal rings during the campaign period will receive an original Lazare Diamond novelty gift.
Period: January 24, 2026 (Sat) to February 28, 2026 (Sat)
Gift: Choice of Original Novelty
"Jewelry Cloth" or "Marriage Registration Certificate"
※Limited quantity - while supplies last
※Online shop purchases are not eligible
Brand Overview
World-renowned diamond cutter Lazare Kaplan's ideal was a diamond that shines in seven colors through Ideal Make cutting. His pursuit of "The World's Most Beautiful Diamond®" and the acclaim given to its rare brilliance represent the pride of "Lazare Diamond," celebrated as one of the world's three major cutter brands. Handling only conflict-free diamonds, the brilliance polished by over 100 years of history and New York's sophisticated aesthetic sensibility is chosen by those who know true quality.
https://www.lazarediamond.jp/about/
About Lazare Kaplan
The Passion of Mr. Diamond, Lazare Kaplan
Born in 1883 as the third generation of a gemstone merchant family, Lazare Kaplan was recognized as an excellent diamond cutter at a young age in Antwerp, Belgium, and became independent at 20. After relocating to New York, USA, he dedicated his life to the pursuit of "The World's Most Beautiful Diamond®." In 1919, based on the theory of his cousin, mathematician Marcel Tolkowsky, he practically implemented through cutting the perfect proportions "Ideal Make" that makes diamonds shine in seven colors. This ideal and luxurious cutting remains the brand identity that Lazare Diamond strictly maintains even after a century. In 1935, he was entrusted by renowned jeweler Harry Winston to cut the 726ct Jonker Diamond giant rough stone, and accomplished this feat over the course of a year. Already called the "Magician of Cutting" at that time, Lazare Kaplan also devoted himself to properly evaluating the beauty and value of diamonds, as well as human resource development and technical development. He advocated for the importance of cutting that brings out diamond brilliance and greatly contributed to the establishment of the 4Cs at American certification institutions. The sublime aesthetic sense that continued to lead the industry and numerous achievements have made Lazare Kaplan legendary, and he is still praised as "Mr. Diamond."
Our Quality
The High Quality Unique to Lazare Diamond
The supreme brilliance of "The World's Most Beautiful Diamond®" that allows no rivals can only be obtained by pursuing excellence in every process. Lazare Diamond supervises everything from rough stone procurement to cutting and polishing in-house. This is a diamond cutter's brand rare even on a global scale. The brand carefully selects diamond rough stones centered on the beautiful regular octahedron "Octahedron." It cuts them into the luxurious proportion "Ideal Make" that prioritizes brilliance - the essential beauty of diamonds - over carat weight, and draws out overwhelming brilliance through commitment to all processes, including polishing performed manually by skilled craftsmen. The laser engraving of ID numbers, which has now become proof of high-quality diamonds, is also a world-first technology jointly developed by Lazare Diamond. Not compromising on anything, aiming for even greater heights - these are our pride inherited from founder Lazare Kaplan, and the truth of diamonds that shine in seven colors.
