A limited-time immersive event, "KUROMI'S MYSTERIOUS DEPARTMENT STORE," will be held at MEDIA DEPARTMENT TOKYO in Shibuya from Monday, October 19 to Sunday, November 1, 2026. The event is part of Sanrio's "世界クロミ化計画" project, which aims for a world where everyone can be themselves together with Kuromi.
The event is set in a department store that is packed with Kuromi's dreams and full of "surprises," and visitors enjoy Kuromi's world as they make their way through the building. The dark-fantasy-tinged space hides unexpected surprises, and during the Halloween season in Shibuya, visitors can take in Kuromi's message and find a chance to get closer to the person they want to be.
The whole three-story building is used as Kuromi's department store. The route begins at the information counter where Kuromi greets visitors, then passes through a secret passage and up the floors to photo spots styled as a cosmetics shop and a boutique. Gimmicks start moving when visitors look into a mirror or approach a display, and startling "surprises" are hidden throughout the building. The top floor also has a secret area marked "Kuromi only, no entry!?" What awaits there is best discovered at the venue.
On the 1st floor, the shop area sells goods, including a mascot that goes on sale ahead of general release at this event. Visitor gifts and an activity linked with Sanrio's official app "Omoide Badge" are also offered.
Event Overview
Event Name: KUROMI'S MYSTERIOUS DEPARTMENT STORE
Period: October 19 (Mon) to November 1 (Sun), 2026
Hours: 11:00 AM to 8:00 PM (last admission 7:30 PM)
- October 19 (Mon) only: 2:00 PM to 8:00 PM (last admission 7:30 PM)
Venue: MEDIA DEPARTMENT TOKYO (19-3 Udagawacho, Shibuya City, Tokyo)
Admission: Free
Official Website: https://kuromihalloween.sanrio.co.jp/
- The event may be canceled or its content changed without notice.
- Please follow the instructions of venue staff on the day.
- Depending on congestion, admission may close before the scheduled end time.
- No advance registration is required. Lining up before opening is not allowed. Numbered tickets may be distributed depending on congestion.
A Message From Kuromi
This is a special place where you can become the person you want to be...
I've lined up my favorite fashion items and cosmetics, and I've prepared lots of super surprising surprises, too!
Come see for yourself what's been set up ★
Come on, you can become the person you want to be, too!
Event Highlights
Images are for illustration purposes only.
1F | Kuromi Leads Visitors Into the Mysterious Department Store
The route starts at the information counter where Kuromi greets visitors. After picking up a floor map, visitors pass through a secret passage where Kuromi's silhouette appears and head into the department store.
2F | A Cosmetics Shop and Boutique That Are Cute but Full of Surprises
The 2nd floor has photo spots styled after a cosmetics shop and a boutique. The cosmetics shop displays cosmetic items devised by Kuromi, including a very long set of false eyelashes called "SUPER LONG LONG LASHES" and a color dye for her hood called "HOOD COLOR MAGIC." The boutique lines up curious items such as a bag rigged to burst into laughter without warning.
Startling moments follow one after another: Kuromi suddenly appears when visitors look into a mirror, and displays begin to move. At a certain time, a giant Kuromi appears outside the window and peers into the building. Throughout the seemingly cute interior, Kuromi-style "surprises" are hidden.
3F | A Secret Base Where Only Kuromi Is Allowed
The 3rd floor has a secret base marked "Kuromi only, no entry!?" What happens in this mysterious space, which only Kuromi is allowed to enter, is left for visitors to find out on the day. After going through the various gimmicks along the way, visitors reach the end of the route, where a message from Kuromi awaits.
Visitor Gifts and an Omoide Badge Activity
Visitors receive an event-original floor map and a balloon with a stick. Those who answer a survey receive an original sticker (Dress Look version).
An activity linked with Sanrio's official app "Omoide Badge" is also held. Visitors who answer three questions posted at the venue and in the app and earn this event's limited digital badge receive an original sticker (Ghost Look version).
Omoide Badge Official Website: https://omoidebadge.com/
- Visitor gifts and original stickers are available in limited quantities.
- The design of the balloon with a stick cannot be selected.
Original Goods on Sale Ahead of General Release
After going through the venue, visitors can shop at the "KUROMI'S MYSTERIOUS DEPARTMENT STORE POP-UP STORE" on the 1st floor. The pop-up store sells original-design goods ahead of general release, including a mascot, candy-style acrylic charms, Multi Ring+ (a multi ring for smartphones), and T-shirts.
Customers who spend ¥4,400 or more (tax included) receive their items in an original shopper bag and are also entered into a lottery for a photo ticket for the print sticker (purikura) machine installed at the venue.
Selected Items:
- Mascot: ¥2,860
- Candy-style acrylic charm (Purple, Blue): ¥770
- Multi Ring+: ¥1,628
- T-shirt "Department" (Black): ¥4,950
Purchase Bonuses:
© FURYU CORPORATION (original purikura photo)
- All prices include tax.
- All images are for illustration purposes only. Product specifications, designs, and prices may change.
- Details on the goods lineup and how to purchase are scheduled to be published on October 12.
- The shop area cannot be entered on its own. It is available only to visitors who have experienced the event.
- Each customer can check out only once, and a purchase limit per checkout may apply to some items.
- Quantities are limited. Please note that items may sell out.
- These products may be sold separately at a later date.
- Original shopper bags are given out on a first-come, first-served basis, one per checkout. Receipts cannot be combined or split.
- The original purikura photo ticket can be used only on the day, at the print sticker machine installed at the venue. Downloading the photo and sticker data requires free registration for the image retrieval and viewing service "ピクトリンク."
About Kuromi
Kuromi
- Birthday: October 31
- Self-proclaimed rival of My Melody
- Charm points: a black hood and a pink skull
- Hobby: keeping a diary
- Lately, she has been into romance novels
- Favorite color: black
- Favorite food: rakkyo
About #世界クロミ化計画
The project spreads Kuromi's message, "Come on, you can become the person you want to be, too!" and aims to grow the number of "KUROMIES," fans who relate to Kuromi and become who they want to be together with her. Progress on the project and Kuromi's daily life are shared on the official website and social media.
- Official Website: https://kuromi.sanrio.co.jp
- Artist KUROMI Special Site: https://kuromi.sanrio.co.jp/artist
- X: http://www.x.com/kuromi_project
- YouTube: https://www.youtube.com/@kuromisanrioofficial6829
- TikTok: http://www.tiktok.com/@kuromi_project
© 2026 SANRIO CO., LTD.
