Thank You Mart (operated by Elsonic Co., Ltd.), a shop where cute character goods are always available at 390 yen under the theme "Be Smile, Be Kawaii," announces a collaboration with Kamio Japan's Pukupuku Awawa-chan and Happy March characters. The new merchandise line will be available at Thank You Mart stores nationwide starting late January, with items arriving as they come into stock.
Pre-orders will begin at the official online shop on January 9 (Fri) at 12:00 PM.
Special Feature Page: https://thankyoumart.jp/blogs/news/pukupukuawawachan-happy-march
In recent years, the "Heisei Retro" boom has expanded, particularly among Generation Z, with renewed attention to fancy goods and characters with gentle touch designs from that era. This growing trend has made this collaboration with representative Heisei-era characters possible.
Pukupuku Awawa-chan is a character born from bubbles, with an endearing expression and world view that brings warmth and comfort.
Happy March features a rabbit and cat drawn in a gentle touch style that evokes Heisei fancy culture, with nostalgic and warm designs.
The lineup captures the fancy world of the Heisei era, bringing back memories of "those days" just by looking at them.
Web Pre-Order Information
Pre-order Period: January 9, 2026 (Fri) 12:00 PM to
Sales Location: Official Online Shop
Pre-order Pages:
Pukupuku Awawa-chan: https://thankyoumart.jp/collections/pukupukuawawachan
Happy March: https://thankyoumart.jp/collections/happy-march
*Product pages will be published when pre-orders begin
*Please check each pre-order page for delivery dates
*Pre-orders will close when the maximum quantity is reached
Store Sales Information
Sales Start Date: Late January 2026 onwards, items will be released as they arrive at each store
Sales Location: Thank You Mart stores nationwide (https://thankyoumart.jp/pages/shop-list)
*Sales dates may vary by region. Check each store's X (formerly Twitter) for the latest stock information
*Product specifications are subject to change without notice
Pukupuku Awawa-chan Collection: 10 Items Featuring Fancy World Design
The Pukupuku Awawa-chan collection incorporates the character's fancy world while evoking Heisei-era stationery culture.
Items include a "Flat Pouch" featuring a bill-style design motif that was popular during that time, and a "Denim Pouch" that recreates the denim pen pouches beloved by students in a form that's easy for people in their 20s and 30s to use today.
The lineup also includes stationery goods reminiscent of "fancy stationery" from that era, such as "Die-cut Memo Pads" and "Flake Stickers," offering a wide range of products.
Product Lineup
All products: 390 yen (429 yen including tax)
Featured Products
◆ Flat Pouch, Clear Mesh Pouch, Puffy Acrylic Keychain / Each 390 yen (429 yen including tax)
The flat pouch featuring a bill motif offers a playful design with different patterns on the front and back.
The clear mesh pouch is compact with PVC material that allows you to see contents, making it convenient for organizing and carrying small items.
The acrylic keychain features a puffy texture and can be attached to bags or keys as a cute accent.
Happy March Collection: 5 Items with Lovely Pink and Gingham Check Design
Based on pink and gingham check patterns, the Happy March collection captures the character's lovely world. Like Pukupuku Awawa-chan, the items evoke memories of the past with designs that make your heart flutter nostalgically, offered in 5 items.
Product Lineup
All products: 390 yen (429 yen including tax)
Featured Products
◆ Eco Bag, Denim Pouch, Flake Stickers, Puffy Acrylic Keychain / Each 390 yen (429 yen including tax)
The eco bag offers large capacity while folding compactly for convenient portability.
The acrylic keychain and denim pouch feature designs with a somewhat nostalgic feel.
The flake stickers offer 12 different designs to enjoy.
About Thank You Mart
Thank You Mart is a shop where cute character goods, centered on limited items, are always available at 390 yen.
From T-shirts and bags to accessories, cosmetics, lifestyle goods, and snacks...
The store offers exciting products at an accessible "Thank You Price."
Official Website: https://thankyoumart.jp/
Instagram: https://www.instagram.com/thankyoumart/
