All images are for reference only.
The immersive indoor event celebrating the world of Ginbis's long-selling biscuit "Tabekko Dobutsu," which has attracted a cumulative 320,000 visitors as "Tabekko Dobutsu LAND," is set to return with a new evolution this summer.
Marking the 5th installment since its debut in 2023, the event is titled "Tabekko Dobutsu MIRAI LAB. Hoshifuru Kirarium" and will run for a limited time from Friday, July 10, 2026 through Sunday, September 27, 2026, at ASOBUILD YOKOHAMA COAST in Yokohama, Kanagawa (planning and management: Twin Planet).
The event blends stars, light, and digital production to deliver a new Tabekko Dobutsu experience.
All 9 types of "MIRAI kippu" (while supplies last)
An exclusive web app is available at the venue to enjoy the "MIRAI LAB." story. By completing story missions, visitors receive one random "MIRAI kippu" card featuring a Tabekko Dobutsu animal character design, available in 9 types (while supplies last).
Event-limited original food, drink, and merchandise are also on offer, and the "MIRAI LAB. Stage" features daily appearances by the animal characters.
Admission ticket sales begin on Thursday, June 18, 2026 at 6:00 PM.
Ticket sales site: https://asoview.com/base/164760/
Event Story
Here in the "MIRAI LAB.," star fragments lie sleeping.
Travel through each area and collect the star fragments!
Gather five to complete one star.
That star is the vital energy that powers the "Tabekko Dobutsu Train" racing through the night sky toward the future.
Send your completed star to the "Kirarium" to deliver it to the train—
Your star creates the future. Now, claim your "MIRAI kippu"!
Event Overview
Name: Tabekko Dobutsu MIRAI LAB. Hoshifuru Kirarium
Period: Friday, July 10, 2026 – Sunday, September 27, 2026
Hours:
- Weekdays: 10:00 AM–5:30 PM (last entry 5:00 PM)
- Weekends & holidays: 10:00 AM–7:00 PM (last entry 6:30 PM)
- 90-minute rotating sessions
Location: ASOBUILD YOKOHAMA COAST (Asob!ll Yokohama Coast)
2-14-9 Takashima, Nishi-ku, Yokohama, Kanagawa, 2F
Direct access via the south-east corridor from each line's "Yokohama Station," or a 2-minute walk from Yokohama Station East Exit
Tickets: Admission ticket sales begin June 18 (Thursday) at 6:00 PM — https://asoview.com/base/164760/
General Tickets (Weekday)
| Category | Price |
|---|---|
| Adult | ¥2,000 |
| Junior high / high school student | ¥1,500 |
| Elementary school student | ¥1,000 |
| Preschool child | Free |
General Tickets (Weekend & Holiday)
| Category | Price |
|---|---|
| Adult | ¥2,500 |
| Junior high / high school student | ¥2,000 |
| Elementary school student | ¥1,500 |
| Preschool child | Free |
Special Tickets
| Price | |
|---|---|
| Weekday (universal price) | ¥5,500 |
| Weekend & holiday (universal price) | ¥6,000 |
Plush keychain (choose 1 from 9 types)
Special Ticket includes:
- Admission ticket (1 person)
- Plush keychain (1 item) — choose 1 from 9 types
- Special MIRAI kippu (1 item)
- Photo session ticket with an animal character (1 session) — valid for the purchaser and up to 5 guests
Limited Color T-Shirt Ticket
| Price | |
|---|---|
| Weekday (universal price) | ¥5,800 |
| Weekend & holiday (universal price) | ¥6,300 |
Limited T-shirt
Limited Color T-Shirt Ticket includes:
- Admission ticket (1 person)
- Limited color T-shirt (1 item) — choose from S, M, or L
All prices are tax-inclusive.
A ¥200 surcharge applies when purchasing same-day tickets at the venue.
Visitors in elementary school or younger must be accompanied by a guardian.
Special tickets and limited color T-shirt tickets are available in limited quantities.
Preschool children are admitted free but do not receive goods even when accompanying Special Ticket or Limited Color T-Shirt Ticket holders.
Visitor Perk
"Original Hologram Glasses"
Look through them and the light in the venue turns into lion shapes!?
All ticket purchasers receive one pair of "Original Hologram Glasses" as a gift (while supplies last).
Original Hologram Glasses (while supplies last)
Area Highlights (Selected)
Kirarium
"Hoshifuru Kirarium" (Star-Falling Kirarium)
A giant circular LED display approximately 10 m in diameter and 30 m in circumference, combined with mirrors, creates a fantastical space where stars seem to rain down inside "MIRAI LAB." A ball pool sits beneath the LED display, where visitors can enter and take photos.
"Hoshifuru Kirarium"
Flash Light Area
"Kiratto Henshin! Tabekko Dobutsu" (Sparkle Transformation! Tabekko Dobutsu)
Use your smartphone's flash to photograph the animal character illustrations and watch them sparkle and transform! Discover what appears after you take the shot.
"Kiratto Henshin! Tabekko Dobutsu"
Interactive Area
"Tabekko Dobutsu Hoshizora Touch" (Tabekko Dobutsu Starry Sky Touch)
Use a star wand to touch the stars drifting by and make them shine bright! An interactive experience that's impossible to put down.
"Tabekko Dobutsu Hoshizora Touch"
Black Light Area 1
"Tabekko Dobutsu Hoshi no Kakurenbo" (Tabekko Dobutsu Star Hide-and-Seek)
Shine the venue's black lights on the animal character illustrations and find the glowing hidden stars! See if you can find them all.
"Tabekko Dobutsu Hoshi no Kakurenbo"
Black Light Area 2
"Tabekko Dobutsu Hoshi no Kakurenbo" (Tabekko Dobutsu Star Hide-and-Seek)
Shine the black lights on the illustrations and find the pink-glowing stars hidden among the stars the animal characters are holding! See if you can find them all.
"Tabekko Dobutsu Hoshi no Kakurenbo"
Greeting Area
"MIRAI LAB. Stage"
The "MIRAI LAB. Stage" runs daily, where visitors can meet the Tabekko Dobutsu animal characters in person! A different character appears each day to greet visitors.
"MIRAI LAB. Stage"
The daily calendar is subject to change without notice. For other notes and details, please check the official Tabekko Dobutsu LAND website at https://mirailab.tabekkoland.jp/.
About Tabekko Dobutsu LAND
A hands-on indoor event where visitors can enjoy the world of Tabekko Dobutsu through photo spots, food and drinks, and merchandise. First held from March to May 2023 at Gallery AaMo in Tokyo Dome City to mark the 45th anniversary of Tabekko Dobutsu, followed by a run at ASOBUILD in Yokohama from July to September 2023. After positive response, subsequent editions ran at ASOBUILD Yokohama from July to September 2024 and again from July to September 2025. Cumulative attendance has surpassed 320,000 (planning and management: Twin Planet).
About Tabekko Dobutsu
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Tabekko Dobutsu is a long-selling product launched in 1978, aimed at helping children learn English while enjoying a tasty snack as a "parent-child communication biscuit."
"Tabekko Dobutsu Butter Flavor" features 46 types of animal-shaped biscuits, each printed with the animal's name in English. The packaging incorporates various entertaining and educational elements, with the back showing both English and Japanese animal names so children can learn by looking while eating.
Currently available not only as a snack but also through character merchandise sales, limited-time events, pop-up shops, and film releases, the brand is enjoyed by a wide range of ages.
Official site: https://ginbis.co.jp/product/tabekkodobutsu/
Official event information:
- Official site: https://mirailab.tabekkoland.jp/
- Official X: @tabekko_land (https://x.com/tabekko_land)
- Official Instagram: @tabekko_land (https://www.instagram.com/tabekko_land/)
