This summer, Yokohama VIVRE — operated by OPA Co., Ltd. — is hosting an entertainment event centered on "kawaii" and excitement called the HAPPY KAWAII Matsuri, running from August 1 (Saturday) to August 30 (Sunday).
Home to a cluster of anime, character, hobby, and entertainment shops, Yokohama VIVRE is popular with many visitors. For this event, shops throughout the mall are teaming up to offer limited-time shops, novelty giveaways, character greetings, and an app-member-exclusive shopping ticket giveaway available only at this facility, filling out Yokohama's summer vacation with things to do.
Through content that visitors of all generations can enjoy, the event aims to deliver excitement that goes beyond shopping, showcasing the appeal and fun of the pop culture that Yokohama VIVRE is known for.
HAPPY KAWAII Matsuri Overview
Dates: August 1 (Saturday) – August 30 (Sunday), 2026
Venue: Yokohama VIVRE
Main Programs: Character greetings, limited-time pop-up shops, novelty and purchase bonus campaigns, workshops, app-member-exclusive campaigns
Featured Events and Programs
6F Namco — Crayon Shin-chan the Movie Photo Session
©U/F・S・A・A 2026
Namco locations nationwide are currently running a collaboration event tied to Crayon Shin-chan the Movie: Spooky! My Yokai Vacation, which opens in theaters on July 31 (Friday), 2026. Visitors can take a photo with Shin-chan wearing a costume from the film, and participants receive an original movie sticker.
Stickers are available while supplies last.
The photo session may be changed or canceled without notice.
Dates: August 15 (Saturday) / August 16 (Sunday) — Session 1: 11:30 AM, Session 2: 1:00 PM, Session 3: 3:00 PM
Each session is limited to the first 40 groups.
6F Tree Village — "Onegai AiPri" POP UP SHOP & Café
©T-ARTS / syn Sophia / OAP PROJECT
New merchandise featuring sparkly, kawaii "Bazarium Coord" outfit designs with newly drawn illustrations will be on sale. In addition to perks and menu items available only here, the pop-up includes a life-size panel display, a stamp rally, and a bracelet-making workshop.
Dates: August 7 (Friday) – September 3 (Thursday)
6F Fantasy Village
X Post Campaign
During the event, post a photo taken at a designated photo spot on X with the hashtags #HAPPYKAWAIIまつり and #fantasyvillage横浜店. Show the posted screen at checkout to receive double membership points.
Dates: August 1 (Saturday) – August 31 (Monday)
Triangle Lottery Challenge
Example prize
Example prize
Purchase ¥4,000 (tax included) or more of in-store merchandise for one shot at the triangle lottery.
The lottery is available on a first-come, first-served basis while supplies last.
Dates: August 1 (Saturday) – August 31 (Monday)
6F Nuitto Town — Original Shopper Giveaway
Customers who open a blind box on the spot, or who purchase a squishy toy, receive an original shopping bag as a gift.
Limited to one per person, while supplies last.
Dates: From August 1 (Saturday)
8F Bookoff / 9F Asobiba
Bookoff Original Design Goods Giveaway
Example of original design goods
Customers who make a purchase at Bookoff (8F) or Asobiba (9F) receive a choice of one of four original design goods as a gift.
Limited to the first 300 customers.
Dates: August 21 (Friday) – August 23 (Sunday)
Receipt Coupon Giveaway
For every ¥500 (tax included) spent, receive a ¥50 receipt coupon.
Eligible items: books, CDs/records, DVDs, video games, figures, secondhand anime goods, and secondhand trading cards.
Valid only at the issuing store.
Up to ¥1,000 in coupons per customer.
Dates: August 21 (Friday) – August 23 (Sunday)
Yomu Yomu-kun Greeting
Bookoff's official mascot, Yomu Yomu-kun, makes an appearance.
Dates: August 22 (Saturday) – August 23 (Sunday) — Session 1: 1:00 PM, Session 2: 3:00 PM, Session 3: 5:00 PM
9F Volks — Plastic Model Building Class
Beginners and families are welcome. Recommended for anyone looking to get started with plastic models. All materials and tools are provided, and staff support participants through to completion.
Open to elementary, junior high, and high school students (guardians may accompany).
Participation fee: ¥1,650 (tax included).
The kit used will be provided by the store; participants cannot choose their own kit.
Applications must be made in-store; phone applications are not accepted.
Please check with the store for further details.
Dates:
August 2 (Sunday) — Session 1: 11:00 AM–1:00 PM, Session 2: 3:00 PM–5:00 PM
August 23 (Sunday) — Session 3: 11:00 AM–1:00 PM, Session 4: 3:00 PM–5:00 PM
Applications have been accepted since July 11 (Saturday).
App Member Giveaway Campaign
Oshi-katsu Shop Exclusive! Multi-Shop Purchase Week
During the event, present the OPA VIVRE FORUS app and spend ¥1,000 (tax included) or more at each of two eligible shops to receive a ¥500 shopping ticket.
Dates: August 8 (Saturday) – August 16 (Sunday)
Eligible shops:
- 6F: Tree Village, Fantasy Village, Nuitto Town, Namco (Sunstar Stationery Shop, Candy Shop, and Ichiban Kuji only)
- 8F: Bookoff & Asobiba, Animate, Animate Café Gratte
- 9F: Asobiba, Volks
More Information
Details will continue to be updated on the Yokohama VIVRE website. Some content may be subject to change.
Yokohama VIVRE website: https://www.vivre-shop.jp/yokohama
All images are for illustrative purposes only.
