Watts, a company operating over 1,900 100-yen shop and variety store locations across Japan, is releasing the second installment in its collaboration series with popular illustrator Kyoko.
The theme for this collection is "Fairyland." Inspired by the world of fairy tales, the lineup features everyday goods adorned with illustrations evoking Alice in Wonderland and Snow White, weaving a touch of storybook magic into daily life.
Special page: https://watts-online.jp/blogs/special/kyoko-collaboration2
About the Collaboration
Kyoko. is an illustrator known for her work centered on feminine, charming figures. The first collaboration with Watts was themed "Glow Softly," featuring items for everyday routines and outings that were warmly received.
For the second collaboration, the "Fairyland" theme brings colorful, playful illustrations to items suited for the kitchen, lunchtime, and storage needs. The collection also includes seasonal pieces like ice packs and cool-look glasses, well-timed for the warmer months ahead.
Product Lineup (8 Items)
- Ice pack
- Adhesive cloth (with aluminum backing)
- Lunch bag
- Pile fabric drawstring bag
- Pile fabric pouch
- Mini vinyl pouch
- Glass
- Glass bowl
Please note: these are limited-quantity items and will be discontinued once sold out. Available at approximately 388 stores nationwide; some stores may not carry these products, and sales may be temporarily paused depending on store conditions. Images are for illustrative purposes.
About Illustrator Kyoko.
Kyoko. is an illustrator based in Fukuoka City whose work targets women in their late teens to thirties. Her illustrations focus on female figures that combine femininity and charm.
