Shin-Yokohama Prince Hotel in Kohoku-ku, Yokohama, is launching a new stay plan called "Tokimeku Oshi Space — 'Nui' Dress-Up Stay" (ときめく推し空間～"ぬい"ドレスアップステイ～). Available from June 20, 2026 (Saturday) through March 31, 2027 (Wednesday), the plan is designed for guests who want to enjoy "nui-katsudo" — the popular hobby of dressing up stuffed animals and taking photos with them — during their hotel stay.
The "Nui-Katsudo" Trend
"Nui-katsudo" — the practice of photographing and traveling alongside favorite stuffed animals and character goods — has been gaining momentum on social media in recent years. This plan brings that experience into a hotel setting, letting guests dedicate a whole room to their stuffed animal photography.
What's Included
The room comes stocked with approximately 100 stuffed animal outfits ("nui-fuku") curated from popular creators through the "Nui-Fuku Fitting Room" service. Guests can freely mix and match pieces throughout their stay.
Photo props are also provided in the room: colored background panels, a dedicated photo spot, and miniature furniture — all available to use throughout the stay with no time limit.
Guests can choose from rooms decorated in one of seven fan-inspired color themes: red, blue, yellow, green, purple, pink, or orange.
Plan Details
Stay Period: June 20, 2026 (Saturday) to March 31, 2027 (Wednesday)
Reservations Open: June 15, 2026 (Monday) from 12:00 PM
Price: From ¥10,300 per person (based on 2 guests sharing a room)
Includes: 1 night's room charge, stuffed animal outfit rental, service charge, and consumption tax
Reservations: Online only
Booking: https://www.princehotels.co.jp/shinyokohama/plan/nui_dressup2026
Phone inquiries: 045-471-1111 (Accommodation Reservations, 10:00 AM to 5:00 PM)
