FRAY I.D, the women's fashion brand from Mash Style Lab Co., Ltd. (headquartered in Chiyoda-ku, Tokyo; President Hiroyuki Kondo), is releasing a collaboration with Sanrio's Hello Kitty through its official online store and the MASH STORE app.
The collection is a special lineup for MASH SUMMER WEEK 2026, a five-day event spanning 19 of MASH Group's popular fashion and beauty brands, with point-boost promotions and novelty fairs running from the release date.
FRAY I.D × Hello Kitty
To mark MASH SUMMER WEEK 2026, FRAY I.D is teaming up with the internationally loved Hello Kitty on a lineup of four wearable pieces and accessories designed to bring some summer fun to any outfit.
2-Way Tulle Ribbon T-Shirt
- Price: ¥9,900 (tax included)
- Colors: White / Light Blue / Gray / Black (Gray is exclusive to the official online store and MASH STORE; Light Blue is exclusive to directly-operated stores)
- Size: Free
A removable tulle ribbon adds a dressy touch to this T-shirt. The left chest carries a FRAY I.D original Hello Kitty print, while a removable tulle ribbon sits on the opposite side for a distinctive look. The White and Black versions outline Hello Kitty's silhouette in studs, while the Gray and Light Blue versions add rhinestones to a swim-ring motif for a summery finish.
Summer Vacation Charm
- Price: ¥5,940 (tax included)
- Colors: Pink / Black / Red / Blue (Pink is exclusive to the official online store and MASH STORE; Blue is exclusive to directly-operated stores)
Hello Kitty appears enjoying summer vacation on this charm, dressed in a swimsuit and sunglasses for a beach-ready look. It works well as a matching accessory with friends or as a small gift.
[Ruelle] Ribbon Middle Bag
- Price: ¥16,500 (tax included)
- Colors: Ivory / Brown / Indigo (Indigo is exclusive to the official online store and MASH STORE)
FRAY I.D's popular Ribbon Middle Bag returns with a Hello Kitty design, adding an embossed Hello Kitty motif and an original charm to the long-selling silhouette. A large, three-dimensional ribbon wraps around the bag, which pairs a box-shaped body with an eye-catching handle design.
2-Way Carry-On Big Tote Bag
- Price: ¥16,060 (tax included)
- Colors: Ivory / Black / Pink / Navy (Navy is exclusive to the official online store and MASH STORE)
This tote bag features a large Hello Kitty face design and a carry-on specification, making it a practical choice for travel or for showing support for a favorite character. A key ring on the front lets shoppers attach the Summer Vacation Charm from the same lineup, and the Hello Kitty face area doubles as a small pocket for a phone, lip balm, and other essentials.
Release Schedule
Product lineup and visuals revealed: July 22, 2026 (Wed), 12:00 PM (noon)
- FRAY I.D Official Online Store: https://fray-id.com/
- MASH STORE (iOS): https://apps.apple.com/us/app/mash-store/id1623326415
- MASH STORE (Android): https://play.google.com/store/apps/details?id=jp.co.ms_lab.mashstore&pli=1
Online Store release: August 1, 2026 (Sat), 12:00 AM
- Same online store and app links as above
FRAY I.D directly-operated stores nationwide: From August 1, 2026 (Sat)
Pop-Up Store
From Saturday, July 25 to Wednesday, August 5, FRAY I.D is opening a limited-time pop-up store, "MASH SUMMER WEEK 2026 LIMITED STORE," in the event space on the 1st floor of Seibu Shibuya's B-kan. To mark the opening, items from the wider Sanrio Characters collaboration go on early sale from July 25, and the pop-up is the only place to shop the full lineup in person, including colors otherwise exclusive to the online store, along with novelties and photo spots.
- Period: July 25 (Sat) to August 5 (Wed)
- Hours: 10:00 AM to 8:00 PM (closes at 6:00 PM on August 5 only)
- Venue: Seibu Shibuya, B-kan, 1st floor event space
- Address: 21-1 Udagawacho, Shibuya-ku, Tokyo, B-kan
About Hello Kitty
Full name Kitty White. Born in a London suburb in England, she's about as tall as five apples and weighs about as much as three. A bright and gentle girl, she loves baking cookies and playing piano, and dreams of becoming a pianist or a poet. She's skilled at music and English, and her favorite food is the apple pie her mother makes. She's especially close with her twin sister, Mimmy.
About MASH SUMMER WEEK
MASH SUMMER WEEK brings together 19 of MASH Group's popular fashion and beauty brands for five days each summer. For its second year, the event is guided by eight Sanrio Characters — Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pochacco, Pompompurin, Little Twin Stars, and Hangyodon — with special content available across the participating brands throughout the event.
