Mandom's Bifesta Foam Facial Wash, known for its fine carbonated*1 foam that gently cleanses deep inside pores without rubbing, now comes in three limited-edition packs featuring Esther Bunny — the fluffy rabbit character created by artist Esther Kim that has gained fans around the world. The limited designs went on sale on Monday, April 27, 2026.
Shared Features
All three variants share the following characteristics:
- A foaming facial wash whose micro-sized carbonated*1 bubbles are smaller than pores, adsorbing and removing sebum, blackheads, and other pore-deep impurities. The resilient, dense foam envelops skin gently and removes dirt without friction, delivering pore care without abrasion.
- Formulated with amino acid-derived cleansing ingredients; free of fragrance, alcohol (ethanol-free), parabens, and colorants (synthetic colorant-free for the Serum Moist variant only).
- Features the Esther Bunny character — a chubby, lovable rabbit beloved across Asia and beyond.
Three Limited-Edition Variants
Bifesta Foam Facial Wash Deep Clear — Limited Design

200g / Open price
- Dual-adsorption ingredients (charcoal + clay*2) work together to remove clogged pores smoothly, leaving skin feeling soft and sleek.
- Produces gray-toned foam derived from its ingredients.
- Features the Lavender Bunny design — a cool, caring big-sister character who quietly supports everyone around her.
Bifesta Foam Facial Wash Bright Up — Limited Design

200g / Open price
- Contains a keratin-softening ingredient (lactic acid) to thoroughly remove dead skin cells and pore impurities, guiding skin toward a clear, translucent look.
- Features the Cream Bunny design — a warm-hearted character with a soft, gentle presence.
Bifesta Foam Facial Wash Serum Moist — Limited Design

200g / Open price
- Enriched with four moisturizing ingredients (collagen, adsorptive hyaluronic acid, shea butter, and jojoba oil) to wash away impurities while protecting moisture, leaving skin plump and dewy.
- Produces naturally pink-tinted foam from plant-derived ingredients.
- Features the Ribbon Bunny design — a passionate, ribbon-adorned character who goes all-in on the things she loves.
Where to Buy
Available at mass retailers, drugstores, and other stores nationwide. Note that availability may vary by location.
*1 Carbonic acid gas (propellant)
*2 Bentonite