A two-day festival celebrating Pompompurin's 30th anniversary, called "Pomfes," is coming to the Yokohama Red Brick Warehouse Event Plaza on September 12 (Saturday) and 13 (Sunday), 2026. The festival puts the spotlight on Pompompurin, the character marking its 30th debut anniversary in 2026 and voted No. 1 in the 2026 Sanrio Character Ranking, and is presented by Sanrio Co., Ltd. (headquartered in Shinagawa-ku, Tokyo; President: Tomokuni Tsuji).
For its 30th anniversary, Pompompurin's key message is "Difficult things? I don't know 'em!♪" — bringing a bit of a laugh and a moment to let your shoulders relax amid the busyness of everyday life. Building on that concept, Pomfes offers a space where visitors can unwind and enjoy themselves at their own pace, as if they'd become Pompompurin for the day.
The stage area will host Pompompurin performance shows on both days, along with live performances by guest artists including Juice=Juice and Monaki. The stage schedule is available to check on the official Pomfes website. Beyond the stage, the festival will offer event-exclusive Pompompurin merchandise, limited-edition food, game content, and more. Further details on additional content and a venue map are set to be announced in late August, so stay tuned. Visitors are invited to join Pompompurin at Pomfes for a special "Difficult things? I don't know 'em!♪" kind of day.
"Pomfes" official website: https://pompompurin30th.sanrio.co.jp/pomfes/
"Pomfes" Overview
Event name: Pomfes
Date and time: September 12 (Sat) and 13 (Sun), 11:00 AM to 5:30 PM
Venue: Yokohama Red Brick Warehouse Event Plaza (1-1 Shinko, Naka-ku, Yokohama, Kanagawa)
Admission: Free (the area in front of the stage requires a paid, advance-ticket pass)
Areas & content: Stage area — live performances by Pompompurin and guest artists. Other areas — event-exclusive Pompompurin merchandise, limited-edition food, and game content.
"Pomfes" official website: https://pompompurin30th.sanrio.co.jp/pomfes/
"Pomfes" official X: https://x.com/pomfes_info
All "Pomfes" Performing Artists Announced
Day 1 Artists
Wienners
Formed in 2008 on Kichijoji's Benten-dori around Tamaya2060%, with members Tamaya2060% (vocals/guitar), YUURI (vocals), and ∴560∵ (bass/chorus). Known for unpredictable song structures and quirky, catchy melodies intertwined with friendly male-female twin vocals, this one-of-a-kind galactic punk band electrically rocks the full range of emotions — joy, anger, sorrow, and delight — for listeners of every age, from kids to adults.
Juice=Juice
Formed in 2013. Through repeated graduations and additions of members, the group now performs as an 11-member lineup. Last year's single "More! Mi Amore" became a hit under the buzzword "Suki Amo," pushing combined social media playback counts past roughly 700 million. The group was also nominated for MUSIC AWARDS JAPAN, Japan's largest international music award, fueling what's been dubbed the "More Mi whirlwind."
Panda Dragon
Formed in 2018 through an audition, Panda Dragon is an idol group that performs as a "little brother" group to MeseMoa., often shortened to "Paragon." With over 1.1 million combined social media followers, the group's "para para" dance went viral on TikTok in 2023, drawing 161,000 videos using the song and more than 200 million total views. In January 2026, they held a solo concert at Nippon Budokan for the second year running, and their 14th single, "IDOL OF POP / Loverito Fighter," released in July of the same year, took the No. 1 spot on the Oricon Weekly Singles Ranking for the third release in a row.
Day 2 Artists
asmi
A new-generation pop icon whose songs feel like companions for everyday life. "PAKU" and "Yowane Haki feat. Wanuka, asmi" became hits on social media, and she has performed theme songs for numerous TV anime, including Pokémon. In 2026, she is holding a tour across five cities, including one in South Korea.
Monaki
A four-member group formed mainly of members chosen from around 1,000 applicants to the "Second Chance Audition," produced by Junretsu's Kazuyoshi Sakai. The members — Jin, Sakai Jr., Kenken, and Oyone — have an average age of 32. The group made its major debut on April 8, 2026, with "Honma Yade☆Nande Yanen☆Shiranke Do," and a Zepp tour is set for August 2026.
WILD BLUE
A five-member boy group made up of Koki Yamashita, Sou Miyatake, Naoya Suzukawa, Yuto Ikeda, and Hinata Suzu, known for their true-to-life relatability and each member's own distinct color. They debuted with "WILD BLUE" in September 2024. Their momentum shows no sign of slowing: they will release their first album, CURVE, on September 9, 2026, and the WILD BLUE LIVE TOUR 2026 [CURVE], spanning six cities nationwide, kicks off September 19, 2026.
Pompompurin 30th Anniversary Logo & Message
Studying, work, thoughts about the future…
There's so much to think about every day.
That's exactly when you need to space out and take it easy.
Naps, walks, my favorite friends.
As long as I've got those, I'm in a good mood♪
Look, it's such nice weather outside.
Forget the hard stuff for a while and come play over here with me.
— Want to Pompompom together, starting now? —
Pompompurin 30th ANNIVERSARY
Special site: https://pompompurin30th.sanrio.co.jp
Concept movie: https://sanrio.site/Y2a1C
*Also viewable from the Pompompurin 30th anniversary special website.
