Swedish legwear brand Happy Socks is launching its first-ever collaboration with Sanrio's beloved character Hello Kitty. The new collection goes on general sale on April 17, 2026, with pre-orders already underway at Happy Socks Lumine Est Shinjuku and the official online store (https://happysocks.jp/).
The collection spans 21 styles in total, including 12 adult socks, 6 kids socks, and 3 gift box sets, all featuring playful, pop-infused Hello Kitty designs.
Hello Kitty × Happy Socks Pre-order and Release Details
Pre-order: Starting April 1 (Wednesday)
- Happy Socks Lumine Est Shinjuku: April 1 (Wednesday) to April 7 (Tuesday)
- Happy Socks Official Online Store: April 1 (Wednesday) from 12:00 PM to April 13 (Monday) at 11:59 PM
General Sale: Starting April 17 (Friday)
- Happy Socks Lumine Est Shinjuku: From store opening on April 17 (Friday)
- Happy Socks Official Online Store (https://happysocks.jp/): From 12:00 PM on April 17 (Friday)
Hello Kitty × Happy Socks Crew Socks (6 Designs) — ¥2,200 each (tax included)
Sizes: 36–40 (23–25.5 cm) / 41–46 (26–29.5 cm)
This series blends Hello Kitty imagery with playful motifs. Designs include the fruit-forward "Hello Kitty Cherry," the classic "Hello Kitty Stripe," and four more: "Hello Kitty Big Dot," "Hello Kitty Cloudy," "Hello Kitty Laughing," and "Hello Kitty Pink Dot."
Hello Kitty × Happy Socks Sport Socks (3 Designs) — ¥2,200 each (tax included)
Sizes: 36–40 (23–25.5 cm) / 41–46 (26–29.5 cm)
Designed for active wear, these socks bring Hello Kitty's energy to everyday outfits. The lineup includes the blue-toned "Hello Kitty Smile," the all-purple "Hello Kitty Happiness," and the pink-hued "Hello Kitty Love."
Hello Kitty × Happy Socks Short Sport Socks (3 Designs) — ¥2,200 each (tax included)
Sizes: 36–40 (23–25.5 cm) / 41–46 (26–29.5 cm)
These ankle-length sport socks pack Hello Kitty's cute world into a compact style. "Hello Kitty Ribbon" pays homage to the character's iconic red ribbon, "Hello Kitty Kawaii" features a white base with red accents, and "Hello Kitty Friends" adds blue highlights. A subtle frill at the cuff adds an extra touch of charm.
Hello Kitty × Happy Socks Kids Crew Socks (6 Designs) — ¥1,540 each (tax included)
Sizes: 4–6Y (17–19 cm) / 7–9Y (19.5–21.5 cm)
Colorful and energetic designs made for kids. Many patterns match the adult designs—including Hello Kitty Big Dot, Hello Kitty Cloudy, Hello Kitty Smile, Hello Kitty Stripe, and Hello Kitty Friends—making it easy to coordinate outfits across generations. The food-themed "Hello Kitty Snack" adds a fun, whimsical touch. Each pair comes with a handy name tag.
Hello Kitty × Happy Socks Crew Socks Gift Box — 2 Sets Available
Price: 3-pair set ¥7,040 (tax included) / 6-pair set ¥13,200 (tax included)
Sizes: 36–40 (23–25.5 cm) / 41–46 (26–29.5 cm)
These gift boxes present Hello Kitty's charm in a beautifully packaged set. Available as both a 3-pair and a 6-pair option, they make a thoughtful gift for Hello Kitty fans.
Hello Kitty × Happy Socks Kids Crew Socks Gift Box — ¥4,950 (tax included)
Sizes: 4–6Y (17–19 cm) / 7–9Y (19.5–21.5 cm)
This kids' gift set comes in a special house-shaped box inspired by Hello Kitty's cottage, containing 3 cute crew socks for children.
Store Information
Happy Socks Lumine Est Shinjuku
Address: Lumine Est Shinjuku B2, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Hours: 11:00 AM to 9:00 PM
