A limited-time "Sun Hoseki Fair" is being held at Aeon Mall Chiba Newtown (3F West Entrance, Inzai City, Chiba) from Saturday, June 20 to Sunday, June 28, 2026. The pop-up brings together the affordable and charming accessories, stationery, novelty goods, and character merchandise that Sun Hoseki has long been known for.
The fair also features appearances by Sun Hoseki's beloved original character "Hoppe-chan," with rare Hoppe-chan items available exclusively at the event venue.
Sun Hoseki and the Heisei Retro Revival
Sun Hoseki is a brand that has supported girls' "kawaii" culture through accessories, stationery, novelty goods, and character merchandise. The brand once reached children nationwide through the back pages of magazines and manga publications, as well as catalog mail-order, offering the joy of picking out personal favorites.
Sparkling accessories, colorful stationery, and collectible novelty goods — all at accessible price points — created a world that excited anyone who browsed the selection, leaving a lasting impression on many fans from the Heisei era.
In recent years, interest in "Heisei retro" has grown across fashion, miscellaneous goods, characters, and toys. Sun Hoseki has been drawing renewed attention as a brand that feels nostalgic for those who remember it and fresh for younger generations discovering it for the first time.
The Sun Hoseki Fair offers a chance to experience that nostalgic-yet-new appeal in person.
What to Look Forward to
Colorful Accessories and Novelty Goods
The fair floor will be filled with the colorful, cute accessories, stationery, and novelty goods that are characteristic of Sun Hoseki. Hair accessories, sparkling trinkets, colorful pens, and other items are expected to line the shelves — appealing to both children and adults who enjoyed Sun Hoseki during the Heisei era.
Hoppe-chan: Sun Hoseki's Popular Original Character
Hoppe-chan, the popular original character known for its soft, rounded shape, round eyes, and colorful cute designs, has been a beloved representative character of Sun Hoseki for many years. Hoppe-chan merchandise will be available at the fair, including rare items that can only be found at the event venue.
The Thrill of Choosing — Recreated on the Shop Floor
Sun Hoseki is closely associated with the sparkling accessories and charming goods that appeared on the back pages of magazines and manga publications. The event recreates that exciting feeling of "which one should I pick?" in a real shopping environment. Families visiting together can share the nostalgia of a previous generation with the fresh "kawaii experience" it offers to children today.
Event Details
Event name: Sun Hoseki Fair — Heisei Retro Shop Nostalgic Excitement
Dates: Saturday, June 20 – Sunday, June 28, 2026
Hours: 10:00 AM – 6:00 PM
Venue: Aeon Mall Chiba Newtown, Mall Building 3F, West Entrance (3-2 Chuo-kita, Inzai City, Chiba)
Items available: Accessories, stationery, novelty goods, character merchandise, and Hoppe-chan products
Stock is limited. Items may sell out. Event details are subject to change without notice.
