KINGkuji ONLINE, the online lottery service operated by King Records Co., Ltd., begins selling the "Pow the Mouse – SUMMER DAYS –" online lottery on Friday, July 3, 2026 at 12:00 PM. The lottery features Pow the Mouse, a character created by illustrator Daffy.
Pow the Mouse is a character with a perpetually spaced-out expression who loves cheese and bananas. Cute and a little mysterious, Pow has a way of quietly showing up beside you and bringing a smile to your face.
This lottery features seven newly drawn illustrations of Pow the Mouse and his buddy Deadstock, created especially for the summer season. Under the concept of "dazzling sunlight and fragments of summer — a fun summer moment spent with Pow," the prize lineup is packed with summery charm and Pow's laid-back, quirky appeal.
Prize A offers a character fine board with a handwritten autograph, letting you choose your favorite design from all seven illustrations. Purchase 10 draws in a single checkout, and you'll also receive a bonus acrylic block.
Lottery Overview
Purchase page: Pow the Mouse "SUMMER DAYS" Online Lottery
Price: 880 yen (tax included) per draw
Shipping fee: 1,100 yen (tax included), capped at a cumulative 30 draws even across multiple orders
Sales period: July 3 (Fri), 2026, 12:00 PM to August 2 (Sun), 2026, 11:59 PM
Delivery: Prizes are scheduled to ship sequentially from mid-September 2026
Prize Lineup
Prize A: Character Fine Board with Autograph (choose from 7 designs, selectable)
A special character fine board featuring the newly drawn illustrations, complete with a handwritten autograph. Pick your favorite design from all seven.
Prize B: Mug (7 types)
A mug designed around Pow and friends' summer moments, perfect for everyday use.
Prize C: Acrylic Marker Charm (7 types)
An acrylic charm handy for marking everyday items like umbrellas or water bottles.
Prize D: Square Can Badge (7 types)
An easy-to-collect square can badge that lets you enjoy the charm of the new illustrations at a glance.
Prize E: American Retro-Style Sticker (14 types)
A sticker with a nostalgic, pop American-retro feel.
Premium Campaign: Bonus Acrylic Block
Purchase 10 or more draws in a single checkout, and you'll receive a random acrylic block (7 types) as a bonus gift.
Bonus tiers:
- 10 to 19 draws in one checkout: 1 acrylic block
- 20 to 29 draws in one checkout: 2 acrylic blocks
- Every additional 10 draws: 1 more acrylic block
Purchases across multiple separate checkouts do not count toward the 10-draw threshold, even if the combined total exceeds 10. The design is randomly selected and cannot be chosen.
Don't miss the chance to enjoy a fun summer moment with Pow.
Meet Pow the Mouse
Name: Pow the Mouse
Likes: Cheese, bananas, and anything that seems cute
Special skill: Looks like he's not thinking about anything, but occasionally comes up with a surprising idea
Catchphrase: "Poww…"
Pow the Mouse always wears a spaced-out expression. He loves cheese and bananas, and he might be deep in thought — or thinking about nothing at all. Either way, he spends his days at his own relaxed pace: cute, and a little mysterious.
But before you know it, he's right there beside you, quietly making you smile. No matter what kind of day it is, Pow stays exactly the same — spaced-out as ever. Maybe today, Pow will brighten someone's heart, just a little.
About Illustrator Daffy
Daffy creates simple, approachable character illustrations inspired by people and animals, working mainly on original character projects and corporate illustration commissions. Daffy's work spans character design, key visuals for advertising and publishing, book and magazine illustrations, and more.
Original projects include the mouse character Pow the Mouse and the 200-character series maruuun. Daffy has held solo exhibitions and pop-up events in Japan, Taiwan, and Hong Kong, presenting work both in Japan and abroad, under the motto "Cute things make the world a little bit happier, no matter what."
Official website: https://daffy.myportfolio.com/
Official X: https://x.com/daffy_illust
Official Instagram: https://www.instagram.com/daffy_illust
Official Threads: https://www.threads.com/@daffy_illust
This is a domestic Japan-only service — overseas addresses cannot be registered as members, and prizes cannot be shipped to addresses outside Japan.
Membership registration with King Records is required to participate.
The same prize design may be won more than once when drawing multiple times, and there are no first-come, first-served prizes.
Details are subject to change without notice.
©Daffy
