To celebrate cherry blossom season, Fujiya Confectionery (不二家洋菓子店) and Seiyogashiho Fujiya (西洋菓子舗 不二家) are releasing a series of spring-limited sakura sweets. The lineup features the gentle fragrance of cherry blossoms across a range of treats — from dome cakes and mille crepes to baumkuchen and butter sandwiches — with several products incorporating Kanagawa-grown yaezakura (double-petaled cherry blossoms).
Available at Fujiya Confectionery (不二家洋菓子店)
Monthly Season Dream Story: Sakura and Strawberry Dome Cake – ¥745 (tax included)
Limited sale: March 22 (Sun) through March 31 (Tue), 2026 — 10 days only
The "Monthly Season Dream Story" series releases a new dessert on the 22nd of each month to coincide with Shortcake Day. March's offering is a spring-colored dome cake: a bittersweet strawberry mousse infused with sakura and strawberry sauce, then wrapped in soft mochi (gyuhi). The result is a gentle harmony of strawberry and cherry blossom flavors.
"Tsumisugii" Mille Crepe (Sakura Milky) – Kanagawa-grown Yaezakura – ¥626 (tax included)
On sale from March 20 (Fri/Public Holiday), 2026
This mille crepe layers 20 sheets of crepe with strawberry Milky cream — more layers than a standard mille crepe — and is finished with a sakura jelly topping that adds a soft, springlike fragrance.
"Morisugii" Kiln-Baked Double Cream Puff (Sakura Milky) – Kanagawa-grown Yaezakura – ¥437 (tax included)
On sale from March 27 (Fri), 2026
A generously filled kiln-baked choux pastry case piped with both a light custard cream and a sakura Milky cream made using Kanagawa-grown yaezakura. Each bite releases a burst of cream with a delicate sakura aroma.
Available at Seiyogashiho Fujiya (西洋菓子舗 不二家)
Premium Milky Butter Sand (Sakura) – ¥300 (tax included)
Now on sale
A crispy baked sablé sandwiched with sakura-flavored buttercream, offering a rich, refined taste of spring.
Premium Fresh Milky (Sakura) – ¥648 (tax included)
Now on sale
A fresh Milky candy made with Hokkaido cream that melts on the tongue the moment it enters the mouth, with a sakura-flavored sauce sealed inside. The delicate milk richness and cherry blossom fragrance come together for a special taste.
Peko-chan Ningyoyaki (Sakura An) – ¥300 (tax included)
Now on sale
Not available at Marui Imai Sapporo Honten.
A ningyoyaki (doll-shaped cake) molded in the likeness of Peko-chan, filled with a white bean paste containing sakura leaves. A limited-season flavor that spreads a gentle cherry blossom fragrance with every bite.
Peko-chan Sakura Baumkuchen – ¥216 (tax included)
On sale from Monday, March 16, 2026 (rolling out gradually)
Also available at Fujiya Ginza and FUJIYA CONFECTIONERY Kitasenju Marui.
A sakura-flavored baumkuchen made using extract from the Kanzan variety of yaezakura (double-petaled cherry blossoms). Each ring is baked carefully for a moist texture. At Seiyogashiho Fujiya and select other stores, it comes with a special Peko-chan branded stamp.
Sakura Milky Roll – ¥1,728 (tax included)
Limited sale every Friday, Saturday, and Sunday through Sunday, April 12, 2026
Also available at Fujiya Ginza and FUJIYA CONFECTIONERY Kitasenju Marui.
A roll cake wrapped in a pink sponge sheet filled with creamy Milky cream, then finished with sakura cream for a spring-toned appearance. A great option for sharing with family or friends.
More sakura sweets are set to follow throughout the season. Note that product availability may vary by store and some items may sell out. Products sold at Fujiya Confectionery locations are also available at select Fujiya Restaurant branches. Eating in at stores with a dine-in space applies the standard 10% tax rate, which differs from the listed take-out prices.
