Japanese skincare brand genoa (Zenoa) is releasing two new UV care products on April 20, 2026 (Monday): the "UV Cut Balm" and "UV Block Cream." Both items will be available at genoa's directly operated stores and official online shop (https://genoashop.net/).
Protecting Skin from UV Rays — Gently and Every Day
genoa's approach to UV care starts with a simple premise: sun protection that can be used comfortably every single day, even during high-UV seasons, without burdening the skin.
The brand's sunscreen products contain no UV absorbers — the chemical compounds that absorb UV rays. Instead, mineral particles physically reflect UV radiation away from the skin's surface. The formulas also avoid synthetic polymers, keeping the skin free from unnecessary coating.
genoa's UV lineup now includes three options: the newly launched UV Cut Balm, UV Block Cream, and the Antisunban (reformulated last year). With different textures for different preferences and occasions, all three are designed to integrate seamlessly into a daily skincare routine.
[New] UV Cut Balm (Full-Body Sunscreen Balm)
Moisturizing protection against strong sunlight
genoa's first balm-type sunscreen features a simple formulation with no fragrance, preservatives, or surfactants. The balm glides smoothly and wraps the skin in a comfortable feel, making it easy to spread over larger areas like the neck, arms, and legs. Ideal for dry skin and high-UV days, it provides moisturization while protecting against sun exposure.
SPF39.9 / PA++++
Product page: https://genoashop.net/products/detail/185
Ingredients: Zinc oxide, olive fruit oil, castor oil, jojoba seed oil, beeswax, candelilla wax, tocopherol, iron oxides
- No UV absorbers
- No synthetic polymers
- No synthetic surfactants
- No tar colorants
- No parabens
- Fragrance-free
[New] UV Block Cream (Sunscreen Cream / Makeup Base)
A luminous UV base that smooths and primes the complexion
This cream-type UV base delivers a smooth, lightweight application. It bridges UV protection and base makeup, evening out the skin's surface and preparing it for the next makeup step. A stainless steel ball inside the container keeps the formula well-mixed for consistent use down to the last drop. The lightly fragranced formula adds subtle luminosity and supports the finish of subsequent base makeup.
Product page: https://genoashop.net/products/detail/186
Ingredients: Water, trioctyl citrate, glyceryl tri(caprylate/caprate), titanium dioxide, zinc oxide, silica, mineral oil, hydrogenated lecithin, glycerin, cerium oxide, xanthan gum, stearic acid, magnesium stearate, malic acid, ethylhexylglycerin, caprylyl glycol, cetyl palmitate, aluminum hydroxide, mica, iron oxides, fragrance
- No UV absorbers
- No synthetic polymers
- No synthetic surfactants
- No tar colorants
- No parabens
Antisunban (Full-Body Sunscreen Cream)
Quick, reliable UV protection for on-the-go
The Antisunban comes in a portable tube format, making it easy to reapply while out. It spreads comfortably on hands, neck, and all over the body whenever UV protection is needed. Its skin-considerate formulation makes it suitable for babies and those with sensitive skin — a practical option for everyday use and easy to carry along on outings.
Product page: https://genoashop.net/products/detail/157
Ingredients: Water, glyceryl tri(caprylate/caprate), stearic acid, behenyl alcohol, titanium dioxide, cetyl palmitate, pentylene glycol, glycerin, octyldodecanol, jojoba seed oil, beeswax, magnesium stearate, glycyrrhizyl stearate, potassium hydroxide, hydrogenated lecithin, phenoxyethanol, malic acid, cerium oxide, silica, aluminum hydroxide, iron oxides, fragrance
- No UV absorbers
- No synthetic polymers
- No synthetic surfactants
- No tar colorants
- No parabens
After sweating or exposure to water, or once time has passed, reapply as needed.
genoa's approach to beauty is rooted in the belief that faithfulness to the skin's natural physiology — and protecting the skin one is born with — is the foundation of true beauty.
