Two popular cream puffs at Seven-Eleven Japan are getting an upgrade. The "Vanilla-Spreading Custard Cream Puff" and the "Happiness-Filled Double Whip Cream Puff" are being renewed and will go on sale at Seven-Eleven stores nationwide from Tuesday, March 24, rolling out gradually.
Creamier Custard and a Crisper Shell
Vanilla-Spreading Custard Cream Puff
Price: 160 yen (tax-included 172.80 yen)
On sale: From Tuesday, March 24, rolling out gradually
Sales area: Nationwide
The custard cream uses vanilla paste made from whole-ground Madagascar vanilla bean pods. Alongside the vanilla flavor, concentrated milk has been added to create a richer taste that keeps you coming back for more. The pastry shell is baked to a golden crunch with improved bite, and both the custard and the shell have been refined for a light, clean melt-in-the-mouth experience.
Craftsmanship in Every Step
To get the shell to puff up large and round, milk, sugar, and other ingredients are brought to a boil before flour is quickly folded in. During baking, top and bottom temperatures are carefully calibrated, and a mist is sprayed at the oven entrance to encourage the dough to rise fully — resulting in a fragrant, crisp shell with a satisfying bite.
Double the Cream, Double the Bliss
Happiness-Filled Double Whip Cream Puff
Price: 185 yen (tax-included 199.80 yen)
On sale: From Tuesday, March 24, rolling out gradually
Sales area: Nationwide
This version aims for a sensation where whipped cream and custard cream melt together simultaneously in the mouth. The house-made custard cream has been made even smoother with a silkier finish. A softly baked pastry shell ties the double cream filling together, making for a deeply satisfying treat for cream lovers.
A Word from the Product Team
Seven-Eleven's beloved cream puffs are back, better than before. With a melt-in-the-mouth pastry shell packed full of smooth, velvety cream, these are the kind of bites that bring a smile to your face. Whether as a coffee-break companion or an after-dinner dessert, they're designed to add a small touch of indulgence to everyday life.
Prices may vary by store. Tax-included prices reflect the reduced tax rate of 8%. Products may sell out or be unavailable at certain stores without prior notice. Product names and specifications may differ by location. Images are for illustrative purposes only.
