7-Eleven Japan is adding two rich chocolate ice creams to its lineup at 7-Eleven stores nationwide, just in time for the autumn and winter season. Both offer deep cacao richness and an indulgent texture.
One is the Seven Premium Rich Nama Choco Bar (濃厚生チョコバー), a carefully built four-layer ice cream bar that brings back a nama choco (fresh chocolate) coating that stays soft and melting even when frozen. The other is the MOW Special Fondant au Chocolat (フォンダンショコラ), the first MOW ice cream to hold smooth chocolate sauce inside. Both are 7-Eleven exclusives.
Two Rich Cacao Experiences: Melting Nama Choco and Smooth Chocolate Sauce
■ Seven Premium Rich Nama Choco Bar (濃厚生チョコバー)
- Price: ¥328 (¥354.24 including tax)
- Release date: From October 13th (Tuesday), rolling out gradually
- Sales area: Nationwide
A Carefully Built Four-Layer Bar
The bar has a substantial four-layer structure made up of melting nama choco, rich chocolate ice cream, a nama choco coating, and a chocolate coating.
A Luxurious Melting Texture Even When Frozen
Thanks to the nama choco in the coating and the ice's original structure, the bar melts smoothly from the moment it enters your mouth, delivering a rich cacao flavor.
■ MOW Special Fondant au Chocolat (モウ スペシャル フォンダンショコラ)
- Price: ¥220 (¥237.60 including tax)
- Release date: From October 20th (Tuesday), rolling out gradually
- Sales area: Nationwide
- Note: Limited quantities
- Note: 7-Eleven exclusive
The First Chocolate Sauce Filling in MOW History
Inside rich chocolate ice cream made with Ecuadorian cacao mass, smooth chocolate sauce is sealed in, a first for the MOW brand.
The Unity of a Fondant au Chocolat
When you dip in your spoon, the smooth chocolate sauce and the rich ice cream blend together, giving the satisfying feel of a proper sweet.
Comment from the Person in Charge
As the weather turns chilly, the team created these two products with a focus on texture and cacao richness so that customers can enjoy rich chocolate ice cream even more. They hope customers will experience "a moment of happiness that spreads with a single bite." To add value to the products, they took on the challenge of the melting nama choco coating layer and the chocolate sauce filling. The person in charge hopes you will enjoy a special chocolate treat at 7-Eleven.
※ Prices may vary by store.
※ Tax-inclusive prices are shown at the reduced consumption tax rate of 8%.
※ Products may no longer be available at stores once the planned quantities are sold out or due to unforeseen circumstances.
※ Some stores may not carry certain products, or product names and specifications may differ.
※ Images are for illustrative purposes.
※ For the sales region categories of each product, see: https://www.sej.co.jp/products/area/
※ Information is current as of now. Please check the official website for the latest information.
