Fujiya pastry shops are hosting a collaboration with Sanrio's annual popularity vote, the 2026 Sanrio Character Ranking, from April 9 (Thursday) to May 24 (Sunday), 2026.
During the event period, for every ¥550 (tax included) spent on Sanrio Characters collaboration products at Fujiya pastry shops, customers will receive one "2026 Sanrio Character Ranking Voting Card." New Sanrio Characters collaboration products are also launching to coincide with the event.
Event Details
For every ¥550 (tax included) spent on Sanrio Characters collaboration products at Fujiya pastry shops, one "2026 Sanrio Character Ranking Voting Card" will be issued.
How to Vote
Scan the QR code on the voting card with your smartphone and vote through the dedicated website.
- Voting Period: April 9 (Thursday), 11:00 AM – May 24 (Sunday), 11:59 PM, 2026
- Results Announcement: June 28 (Sunday), 1:00 PM, 2026
Note: The number of cards distributed corresponds to the tax-included purchase amount. Distribution ends when cards run out. One card allows one vote. Card distribution begins when each store opens.
About the Sanrio Character Ranking
The Sanrio Character Ranking is a popularity vote that began in 1986 in Sanrio's house publication, Monthly Strawberry News. Now in its 41st year, 90 characters selected from over 450 Sanrio characters enter the competition, with rankings determined by votes cast through the web and at Sanrio shops.
New Sanrio Characters Collaboration Products
Sanrio Characters Kirakira Fruit Bavarian Cream Cake
This Bavarian cream cake features sponge cake layered with strawberry sauce and Bavarian cream, topped with syrup-soaked yellow peach, apple, and mandarin orange, and finished with white peach jelly. Wrapped in a cute Sanrio Characters band, it offers a light and refreshing flavor.
Price: ¥637 (tax included)
Release Date: April 9 (Thursday), 2026
Pompompurin 30th Anniversary x Peko-chan Celebration Cream Puff (Pudding Flavor)
This cream puff is filled generously with pudding-flavored cream made with caramel sauce. It comes in a limited-edition package featuring the adorable designs of Pompompurin and Peko-chan.
Price: ¥220 (tax included)
Release Date: April 24 (Friday), 2026
Parasol Choco Can (Pompompurin)
This charming pudding-shaped tin, designed with Pompompurin and Peko-chan enjoying pudding together, contains five "Parasol Chocolates (Pompompurin)" — each featuring both pudding and chocolate flavors in a single treat.
Price: ¥1,430 (tax included)
Release Date: April 24 (Friday), 2026
Other Sanrio Characters Collaboration Products
Sanrio Characters Macarons — ¥216 each (tax included) — On sale now
- Hello Kitty (Amaou Strawberry)
- My Melody (Raspberry)
- Pompompurin (Pudding)
- Cinnamoroll (Vanilla)
- Pochacco (Chocolate)
- Peko-chan (Chocolate)
Additional Sanrio Characters collaboration products are also available at Fujiya pastry shops.
Note: Product contents and designs are subject to change. Availability varies by store. Some items may also be sold at select Fujiya restaurants, though availability is not guaranteed. Eating in is subject to the standard tax rate (10%), which differs from the listed tax-included prices.
