U-TREASURE (headquarters: Shinjuku, Tokyo; President: Koichi Aoki), a consolidated subsidiary of K.UNO, is taking reservations for a special necklace collection (five designs in total) commemorating the 30th anniversary of Pokémon. Reservations run from July 10 to August 14, 2026, through the U-TREASURE Online Shop and the U-TREASURE Concept Stores in Ikebukuro and Shinsaibashi.
The new collection features necklaces designed around the 30th anniversary of Pokémon. Each piece comes with a 30th anniversary jewelry cloth and a dedicated box.
- Reservation Period: July 10 (Fri) to August 14 (Fri), 2026
- Where to Buy:
- U-TREASURE Online Shop: https://u-treasure.jp/licensor/pocketmonsters
- U-TREASURE Concept Stores in Ikebukuro and Shinsaibashi: https://u-treasure.jp/information/shoplist
Pikachu Necklace
To mark 30 years since Pikachu's debut, this special model has the anniversary logo engraved on a charm that sways gently at the back of the neck. A diamond is set near the three-dimensional Pikachu figure's paws, giving the design an endearing look as though it is watching over the wearer. Pikachu's distinctive ears, tail markings, and expression are rendered in three-dimensional detail from every angle. The necklace can also be displayed sitting on a table or shelf. It comes with a 30th anniversary jewelry cloth and a dedicated box.
- Price and Material (tax included): ¥33,000 (Silver 925 / Yellow Gold Coating), ¥429,000 (K18 Yellow Gold)
Pikachu & Poké Ball (Single) Necklace
To mark 30 years since Pikachu's debut, this special model has the anniversary logo engraved on a charm that sways gently at the back of the neck. The design shows Pikachu perched cheerfully on top of a Poké Ball with a raised paw. Pikachu's distinctive ears, tail markings, and expression are rendered in three-dimensional detail from every angle, and a diamond is set into the Poké Ball. The compact size makes it easy to pair with a variety of outfits. It comes with a 30th anniversary jewelry cloth and a dedicated box.
- Price and Material (tax included): ¥33,000 (Silver 925 / Yellow Gold Coating), ¥286,000 (K18 Yellow Gold)
Magikarp Necklace
To mark 30 years since Pikachu's debut, this special model has the anniversary logo engraved on a charm that sways gently at the back of the neck. The necklace captures the moment the fish Pokémon Magikarp leaps. Its compact size makes it easy to pair with a variety of outfits. It comes with a 30th anniversary jewelry cloth and a dedicated box.
- Price and Material (tax included): ¥33,000 (Silver 925 / Yellow Gold Coating), ¥390,500 (K18 Yellow Gold)
Ditto Necklace
To mark 30 years since Pikachu's debut, this special model has the anniversary logo engraved on a charm that sways gently at the back of the neck. This three-dimensional necklace is inspired by the Transform Pokémon Ditto's flexible, shape-shifting form, with an adorable design that appears to be holding onto the necklace chain. It comes with a 30th anniversary jewelry cloth and a dedicated box.
- Price and Material (tax included): ¥33,000 (Silver 925 / Yellow Gold Coating), ¥495,000 (K18 Yellow Gold)
Snorlax Necklace
To mark 30 years since Pikachu's debut, this special model has the anniversary logo engraved on a charm that sways gently at the back of the neck. The jewelry fully captures the charm of the Sleeping Pokémon Snorlax, rendered in three-dimensional detail from every angle. It comes with a 30th anniversary jewelry cloth and a dedicated box.
- Price and Material (tax included): ¥33,000 (Silver 925 / Yellow Gold Coating), ¥990,000 (K18 Yellow Gold)
What's Included
Every piece in the Pokémon 30th anniversary collection is delivered with a 30th anniversary design jewelry cloth and a dedicated box.
Store Details
Samples will be on display at the U-TREASURE Concept Store Ikebukuro during the reservation period (the display schedule is subject to change, so please check with the store before visiting). Reservations can be made at either the Ikebukuro or Shinsaibashi store.
- Address: 4F Otomate Building, 1-23-5 Higashi-Ikebukuro, Toshima-ku, Tokyo 170-0013; 1F Angle One Building, 1-19-21 Higashi-Shinsaibashi, Chuo-ku, Osaka 542-0083 (store list)
- Business Hours: 11:00 AM to 7:00 PM
- Regular Holidays: Wednesdays and Thursdays (open on national holidays), New Year holidays
