Ladies' casual brand MILKFED. is releasing a new collection of items themed around Jessie, the popular character from the Toy Story series, at MILKFED. Shinjuku starting July 21 (Tuesday). The collection ties in with "TOY STORY - PLAYFUL JOURNEY COLLECTION," an event held at Lumine Est Shinjuku from the same day.
Collection Design
The collection uses original Jessie designs exclusive to MILKFED., expressing the character's appeal with the brand's signature street sensibility. The pouch, in particular, is shaped like Jessie's head and lined with an all-over pattern of Woody and Jessie, adding a playful detail that makes it fun every time it's opened. T-shirts, a tote bag, and a keychain round out the lineup, designed to be easy to incorporate into everyday wear and enjoyable regardless of age or gender.
Product Details
JESSIE / HEART S/S TEE
WHITE, BROWN / ONE SIZE
¥6,600 (tax included)
JESSIE / HEART TOTE
¥6,600 (tax included)
JESSIE / HAT CHARM POUCH
¥3,850 (tax included)
JESSIE / HEART KEYCHAIN
¥1,980 (tax included)
Availability
Items go on sale at MILKFED. Shinjuku starting July 21 (Tuesday). Advance reservations are also being accepted.
MILKFED. Shinjuku
Lumine Est Shinjuku 3F, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
TEL: 03-5315-4678
TOY STORY - PLAYFUL JOURNEY COLLECTION
A Lumine Est Shinjuku-wide campaign celebrating the release of the new Toy Story film, running from July 21 (Tuesday) to August 31 (Monday).
About Jessie
Jessie is an energetic cowgirl doll who co-starred with Woody on the retro, popular TV show "Woody's Roundup." Disney and Pixar's latest Toy Story film, Toy Story 5, opened in theaters nationwide on July 3 (Friday).
This product is based on a merchandising agreement with The Walt Disney Company (Japan) Ltd., planned and produced by Grace Co., Ltd., and sold by B's International Co., Ltd.
About MILKFED.
MILKFED. is a brand launched in 1995 by Sofia Coppola together with her longtime friend Stephanie Hyman. Through her friendship with Sonic Youth, who co-founded X-girl, Sofia took part in a guerrilla-style X-girl fashion show in New York and was drawn to the brand's world, which inspired her to start her own label.
Carrying on Sofia's "elegant" and "casual" concept while blending in trend elements, MILKFED. has become a brand loved by many fans. It proposes a free fashion style, unbound by categories, for women who never want to lose sight of "cute," no matter the occasion.
Official site: https://milkfed.jp/
