Takara Shuzo Launches Non-Alcoholic Sour "Gyugyugyu" in Three Flavors on October 6

A new non-alcoholic sour packed with whole-fruit flavor is arriving on store shelves nationwide. Takara Shuzo's "Takara Non-Al Sour 'Gyugyugyu'" launches in three flavors — Peach, Lemon, and Grapefruit — on October 6, 2026.

Why "Gyugyugyu"?

The market for fruit-juice-based non-alcoholic chuhai (drinks containing 5% or more fruit juice) has grown steadily, with companies offering an increasingly wide range of products. According to Takara Shuzo's research, non-alcoholic chuhai drinkers are often looking to unwind with a fruity flavor or to enjoy an indulgent fruit taste as a form of relaxation. Many also said they wanted the same drinking satisfaction as alcohol, without the intoxication — something more than a plain soda or juice.

At the same time, few non-alcoholic chuhai on the market use 10% or more fruit juice, and options that combine a bold fruit flavor with an alcohol-like drinking experience have been limited. "Gyugyugyu" was developed to fill that gap.

Whole-Fruit Flavor, Zero Alcohol

"Gyugyugyu" uses not only fruit juice but also a puree made by grating the whole fruit, peel included, to bring out the fruit's natural aroma, body, and gentle bitterness. With more than 10% fruit juice, the drink delivers a bold, concentrated fruit flavor.

The drink also uses a "shochu extract," made purely from the flavor components of Takara shochu, to give it the drinking satisfaction of an alcoholic beverage — despite having 0.00% alcohol content.

Three Flavors for Three Moods

The lineup includes three flavors, each suited to a different mood: Peach for rich, comforting sweetness; Lemon for a well-balanced tartness to help reset your mood; and Grapefruit for a slightly grown-up bitterness.

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