A new fragrance brand called Maison de Bonheur is set to launch, with its first collection—the Ice Body Series—going on sale from April 1, 2026.
"Bonheur" is the French word for happiness. The brand concept draws on the image of a film protagonist leisurely enjoying a vacation in the South of France—bringing a sense of dramatic, elegant everyday life and a feeling of growing happiness through authentic, memorable fragrances.
The Ice Body Series is designed for warm-weather body care. Products deliver a refreshing cool sensation upon contact with skin and contain UV care ingredients to address sun exposure concerns. The lineup includes two types of cool mist and one cool gel.
Two Signature Scents
Bonne Vacances — A fresh and pleasant scent reminiscent of a vacation in the South of France.
Le Soleil — True to its name meaning "sunbathing," this scent carries a refreshing quality with a warm, sunny undertone.
Product Lineup
The Ice Body Series features a cool body formula that feels comfortable even in sticky, sweaty weather, bringing a light and invigorating sensation like a breeze drifting through the South of France.
Cool Body Serum Gel
A cool body serum gel that resets sweat and stickiness anytime, anywhere. It keeps skin moisturized with serum ingredients while leaving a smooth, comfortable feel. The gel also provides UV care, making it a well-suited item for summer body care.
Available in the Bonne Vacances scent.
80mL / ¥1,980 (tax included)
Cool Body Fragrance Mist
A refreshing mist that delivers a cool sensation with a single spritz on hot or humid days. It also works as a fragrance, adding a pleasant scent to everyday life.
Bonne Vacances — A vibrant, uplifting fragrance mist that adds a dramatic touch to daily life.
Le Soleil — A scent that evokes warmth and the feeling of basking in the sun, with a refreshing finish. It contains naturally-derived ingredients to help maintain skin moisture while providing a smooth, comfortable feel.
Each 52mL / ¥1,760 (tax included)
Release Date: April 1, 2026 (Wednesday) — Loft exclusive
