Three new onigiri varieties are arriving at Seven-Eleven stores across Japan just in time for Golden Week. The "Omurice Onigiri with Shrimp Tomato Cream Sauce" and "Teriyaki Hamburger Onigiri" go on sale from April 21 (Tuesday), while the "Outing Onigiri Set 6-piece" follows from April 28 (Tuesday), with both rolling out nationwide in stages.
On-the-Go Eating Demand Peaks During Golden Week
Golden Week, which can span up to 12 consecutive days off, is one of the biggest travel seasons in Japan. During this time, more people are looking for meals that work beyond restaurant settings — whether in the car, at a park, or near a sightseeing spot. Convenience, zero wait time, and no cleanup required are highly valued. For active travelers wanting something a bit special without sacrificing ease, quality grab-and-go food becomes a top priority.
Three Onigiri to Match Every Outing Style
Omurice Onigiri with Shrimp Tomato Cream Sauce
Price: ¥228 (¥246.24 including tax)
On sale from: April 21 (Tuesday), rolling out in stages
Available regions: Hokkaido, Tohoku, Kanto, Koshinetsu, Hokuriku, Tokai, Shimane, Hiroshima, and Yamaguchi prefectures
Note: Available in Okinawa from April 28 (Tuesday)
Each omelet is cooked one by one on a dedicated iron griddle, giving it a soft, fluffy texture. Paired with a shrimp tomato cream sauce, this onigiri delivers a richer, more distinctive flavor than a typical homemade omurice.
Teriyaki Hamburger Onigiri
Price: ¥238 (¥257.04 including tax)
On sale from: April 21 (Tuesday), rolling out in stages
Available regions: Hokkaido, Tohoku, Kanto, Niigata, Hokuriku, Tokai, Shimane, Hiroshima, Yamaguchi prefectures, Kyushu, and Okinawa
Note: Available in the Kinki area from April 28 (Tuesday)
The hamburger patty is cooked on an iron griddle for a savory, juicy finish. This variety is geared toward those looking for a more filling, satisfying bite.
Outing Onigiri Set 6-piece
Price: ¥328 (¥354.24 including tax)
On sale from: April 28 (Tuesday), rolling out in stages
Available regions: Tohoku, Kanto, Niigata, Hokuriku, Gifu, Aichi, and Mie prefectures
Designed with easy sharing in mind, this set brings together six bite-sized onigiri in three varieties — two each of seasonal bamboo shoot rice, salmon and wakame seaweed rice, and nori egg bonito rice — arranged in a colorful assortment ideal for families or groups.
A New Way to Enjoy the Long Weekend
According to Seven-Eleven, the idea behind this lineup was to give families more time to enjoy their Golden Week mornings together, rather than spending that time preparing packed lunches. Special attention went into the production methods — including individually cooking each omelet on a dedicated griddle — to ensure the quality stands up to the occasion.
With options suited to solo snacking, hearty appetites, or group sharing, the three new onigiri offer a practical yet flavorful addition to any holiday outing.
