NICI, the plush toy brand born in Germany, will celebrate its 40th anniversary in 2026. To commemorate this milestone, the brand is bringing back some of its most popular items in limited quantities. This special anniversary year offers fans a chance to experience the timeless charm of NICI's beloved creations once again.
NICI's 40-Year Journey
Born in 1986 in Altenkunstadt, Germany, NICI was created with the concept of "plush toys you'd want to give as gifts." The brand has captured hearts worldwide with its adorable designs and high-quality materials. As NICI enters its 40th anniversary year in 2026, the first wave of limited edition items features the beloved Color Bear series, a longtime fan favorite. While the design faithfully recreates the original, it has been updated to suit contemporary tastes.
Following successful collaborations with Sanrio, Screaming Hand, and SAMI-T this year, NICI plans to release more limited edition items throughout 2026. Beyond these special products, various projects are in preparation for this milestone year. NICI aims to make the 40th anniversary a year filled with excitement and celebration.
Limited Edition Release: Color Bear Keyrings
Product Details:
- Price: ¥1,350 (tax included)
- Colors: Red, Pink, Orange, Yellow, Green, Blue, Purple (7 colors total)
- Release Date: May 2026
About NICI
NICI is a plush toy brand established in Germany in 1986, known for its commitment to quality and playful character designs. The brand was born from a couple's desire to create safe and pop-designed plush toys for their daughters. Today, NICI has grown into a globally beloved brand.
In 2009, Antrex Inc. became the official distributor for Japan, expanding NICI's presence in various markets, centered around gift shops. Through collaborations with apparel brands and other initiatives, the brand has reached a wide audience. Recently, keyrings and figure pouches have gained particular attention among junior and senior high school students.
Official Website: https://www.entrex.co.jp/brand/nici/about
Social Media:
- Instagram: https://www.instagram.com/nici_japan
- X (Twitter): https://x.com/NICIJAPAN
- TikTok: https://www.tiktok.com/@nici_japan
