To celebrate BEAMS' 50th anniversary, a collaboration model of Licca-chan and BEAMS BOY will go on sale. Licca-chan, who turns 60 next year, has worn countless fashions over the years, and this special model has her dressed in BEAMS BOY items.
A BEAMS BOY American Casual Look for Licca-chan
The theme is the American casual style that is unmistakably BEAMS BOY, and that stays the same now and in the future. Built around long-loved BEAMS BOY original staples, the set also includes Licca-chan-sized miniature items made with the cooperation of SIERRA DESIGNS, GREGORY, orSlow, and Clarks Originals.
From the BEAMS BOY originals, the lineup includes a blazer, a football T-shirt, a striped Basque shirt, a BOY logo C cap, a silver ball necklace, and earrings. All of them are staples that have been loved for a long time, and they can be combined in many ways for different looks.
"I love this! I want to wear it like this!" Valuing that personal feeling, mixing favorite things freely, and enjoying a style that is entirely your own is the BEAMS BOY way of dressing. Through this product, the aim is to offer a chance to find "what I love" while enjoying trying out different clothes.
Item and Sales Information
- Product name: BEAMS BOY Licca-chan
- Price: ¥19,800 (tax included)
- Release date: Friday, November 6
- Where to buy: BEAMS BOY label stores nationwide, the BEAMS official online shop, BEAMS News (ビームス ニューズ), and BEAMS Japan (ビームス ジャパン)
- Pre-orders: Now open at https://www.beams.co.jp/item/bsfw/hobby/13650283627/
Launch Event at BEAMS BOY Harajuku
A launch event marking the release of the collaboration will be held at BEAMS BOY Harajuku (ビームス ボーイ 原宿).
- Date: Friday, November 6, 2026
- Time: 7:00 PM to 9:00 PM
- Venue: BEAMS BOY Harajuku (ビームス ボーイ 原宿)
The store will be temporarily closed from 6:00 PM to 7:00 PM on the day for preparation.
On a first-come basis, visitors will receive a limited-edition postcard, and customers who purchase eligible products will receive an original tote bag and sticker.
The event will also have a photo spot recreating the Licca-chan package, where guests can take cheki (instant camera) photos, and catering by TOKYO SANDWICH CLUB.
Collaboration Gacha (Capsule Toys)
Ahead of the nationwide release in December, the collaboration gacha (capsule toys) will go on sale early at the venue. All of the items are designed so that Licca-chan can actually wear them, which expands the fun of doll play.
- Product name: BEAMS BOY Miniature Collection - Licca-chan Collaboration - (〈BEAMS BOY〉ミニチュアコレクション -リカちゃんコラボレーション-), released by Takara Tomy Arts
- Price: ¥400 per play (tax included), 5 types in total
- Stores: BEAMS BOY Harajuku, BEAMS News, BEAMS Street Umeda (ビームス ストリート 梅田)
Gacha machines nationwide are scheduled to carry the product in December.
About Licca-chan (Released by Takara Tomy)
Licca-chan, a dress-up doll born in 1967, has always reflected the times and trends, releasing products that give shape to children's admiration and dreams. Fans can enjoy pretend play and fashion play with dresses, houses, and more, and a distinctive feature is that, since her launch, she has had a set profile including her age, family, and friends.
In recent years, the brand has aimed to be loved by adults who have grown up alongside Licca-chan as well. She has also widened her activities as a talent, and her own social media accounts are drawing a lot of attention.
- Licca-chan official website: https://licca.takaratomy.co.jp/
- Licca-chan official X: https://x.com/bonjour_licca
- Licca-chan official Instagram: https://www.instagram.com/bonjour_licca
