A new limited-time flavor is joining Calbee's "Crisp," a molded potato chip* known for its crunchy "zaku" texture. Crisp Cheddar Cheese Flavor brings out the deep, rich taste of cheddar cheese. It goes on sale for a limited time at convenience stores nationwide from Monday, October 26, 2026, and at stores other than convenience stores from Monday, November 23, 2026.
*Molded potato chips made with dried potatoes (derived from mashed potatoes).
Background
Calbee, Inc. (headquartered in Chiyoda-ku, Tokyo) first launched the tube-packaged "Potato Chips Crisp" in August 2016, with the aim of energizing the molded potato chip market. In March 2024, the product was renamed "Crisp" and switched to bag packaging, cutting the weight of the packaging material by about 80% and saving resources. Because the chips no longer need to be aligned one by one, the seasoning method was also improved. Seasoning both sides of each chip reduces uneven flavor, so the taste stays strong to the very last chip. Since October 2025, packs have also randomly included the "Hoshi-gata Crisp" (star-shaped Crisp), which might just grant a wish if you find one, adding the fun of hunting for a special chip.
Besides the standard "Umashio" (Umami Salt) and "Beef Consommé" flavors, the Crisp brand also offers limited-time flavors. Cheese flavors are popular across a wide range of generations, and this "Cheddar Cheese Flavor" is made to deliver the deep richness that is typical of cheddar. It is recommended especially for cheese lovers.
Product Features
- "Crisp" is a molded potato chip with a crunchy "zaku" texture that makes for a filling snack that is easy to enjoy.
- The flavor combines the full-bodied aroma of cheddar cheese with a deep, rich cheese taste for a satisfying bite.
- The package uses a color scheme that makes the logo and base color stand out more. With the aligned molded chips pictured on the front, the product's character is clear at a glance, and the design is easy to spot on store shelves. A limited-time logo adds a special feel that is available only for now.
Product Details
| Product Name | Crisp Cheddar Cheese Flavor |
| Contents | 45g |
| Price | Open price (estimated retail price: around ¥140 including tax) |
| Release Date (Convenience Stores) | Monday, October 26, 2026 / Convenience stores nationwide |
| Release Date (Other Stores) | Monday, November 23, 2026 / Stores nationwide other than convenience stores |
- Actual release dates may be slightly later depending on the retailer.
- Some stores may not carry the product, or may sell out and end sales.
Related links:
- "Crisp" brand website: https://www.calbee.co.jp/crisp/
- "Crisp" development story: https://note.calbee.jp/n/n9735ad0f1206
miino x Crisp Campaign
To express thanks for everyday support, "miino" and "Crisp" are teaming up for the "Thank You for Eating Lots of miino and Crisp 39 Campaign!" (miinoとクリスプをいっぱい食べてくれて39キャンペーン！), starting Monday, October 26, 2026 at 10:00 AM. Those who buy eligible "miino" and "Crisp" products and enter through the "Calbee Ruby Program" (カルビー ルビープログラム) app can win one of 1,000 Calbee original snack tins in a prize draw. Entry requirements, eligible products and other details are listed on the campaign's special website, scheduled to open on Friday, October 23, 2026 at 5:00 PM.
- Special website: https://www.calbee.co.jp/39cp2026
About the Calbee Ruby Program
The "Calbee Ruby Program" uses a dedicated smartphone app. By photographing a folded, empty package, users earn rubies (points) based on the product, and the rubies and stamps they collect can be used to apply for experience programs and campaigns. Past programs have included the Calbee Grand Harvest Festival (カルビー大収穫祭), factory tour experiences, potato harvesting experiences, potato growing, and fan meetings.
