Subciety, a Tokyo Shibuya-based streetwear brand known for its "unwavering design" concept, has announced a collaboration with New Era. The brand blends streetwear with workwear elements and maintains a core philosophy of creating products that "never go out of style."
The collaboration will be available starting January 16th at 12:00 PM, featuring a total of four items centered around caps. The main model for the campaign is KO-YA, leader of the internationally acclaimed professional double dutch team "REG STYLE."
9TWENTY™ Subciety x New Era — ¥7,700 (tax included)
The 9TWENTY™ features a soft, comfortable fit with no front panel structure. The front showcases an Americana-style "Goin' crazy" embroidery, while the back features the Subciety box logo.
9FORTY™ Subciety x New Era — ¥7,700 (tax included)
The 9FORTY™ maintains a classic silhouette that resists losing its shape. The front features an Americana-style "Middle logo" embroidery, with the Subciety box logo on the back.
Model: @felipe__wg
Low Profile 59FIFTY® Subciety x New Era — ¥9,900 (tax included)
The Low Profile 59FIFTY® maintains the essential characteristics of the 59FIFTY® while featuring a lower crown and pre-curved visor. This version includes a layered visor design.
The front displays an "icon" logo embroidery, while the visor features a script-style "flow" logo.
S/S Cotton Tee Subciety x New Era — ¥7,700 (tax included)
The collection includes a New Era staple 8-ounce cotton T-shirt with an original regular fit silhouette. The front features Subciety's main logo "THE BASE," while the back showcases New Era's iconic visor sticker logo.
Campaign Images
Where to Shop
- Online Store: https://store.subciety.jp/
- Instagram: @subciety_official
- X (Twitter): @Subciety_Tokyo
About Subciety
Subciety is a streetwear brand based in Tokyo's Shibuya district, operating under the concept of "unwavering design." The brand combines streetwear aesthetics with workwear elements, focusing on creating timeless pieces that remain relevant regardless of changing trends.
