Head Beauty Brand "haru" Launches Exclusive Lucky Bags on Yahoo! Shopping for the New Year Season

Published: December 26, 2025
Head Beauty Brand "haru" Launches Exclusive Lucky Bags on Yahoo! Shopping for the New Year Season

nijito Co., Ltd. (Headquarters: Minato-ku, Tokyo / EC Division: Chuo-ku, Fukuoka City), which operates the head beauty brand "haru," has launched a special "haru Lucky Bag" sale exclusively on Yahoo! Shopping's official haru online store for the year-end and New Year season.

At the start of the new year, the campaign aims to bring the joy of selecting lucky bags and the excitement of waiting for their arrival, offering a unique year-end and New Year shopping experience. In addition to Yahoo! Shopping-exclusive lucky bags, the promotion includes coupon distribution for lucky bag purchases and a campaign where 10 lucky winners can receive "kurokami Scalp (haru Shampoo)" through a lottery.

Visit the 'haru Lucky Bag Special Site' here

Yahoo! Shopping Exclusive 'haru Lucky Bags'

Sales Period

December 25, 2025 (Thursday) 0:00 AM to January 21, 2026 (Wednesday) 11:59 PM

Sales Location

Yahoo! Shopping haru Official Online Store

Campaign Details

For the year-end and New Year season, three types of lucky bags (※1) featuring haru's popular items are available. The campaign includes coupon distribution for lucky bag purchases and a lottery campaign (※2) where 10 winners can receive "kurokami Scalp (haru Shampoo)," providing an enjoyable year-end and New Year shopping experience.

Lucky Bag Lineup

  • haru Special Selection Lucky Bag (※1)
  • 5-Bottle Shampoo Comparison Set (※1)
  • Popular 2-Type Trial Lucky Bag

※1 Limited quantity available. Sale ends when stock runs out.

※2 Lucky bags with lottery campaign are sold until January 5, 2026 (Monday)

For other detailed information, please check the special page.

About haru

The head beauty brand "haru" offers the long-selling "kurokami Scalp (haru Shampoo)," which has surpassed 8 million cumulative shipments (※3) in the series. Currently, products are delivered through EC sites and approximately 5,000 stores nationwide. haru proposes a new self-care habit called "Head Beauty," where people can connect with themselves through the time spent caring for their hair and scalp. As a brand that supports "living beautifully in my own way" while embracing aging positively, haru will continue to provide diverse products and experiences.

(※3) Including pre-renewal products, limited series, and three types of kurokami series. Manufacturer shipment record as of October 2025 (company survey)