NEW ERA, the global sports and lifestyle brand, will exhibit for the first time at "atmoscon 2026," held on Saturday, October 31 and Sunday, November 1, 2026, at Shinjuku Sumitomo Building Sankaku Hiroba (三角広場) and Shinjuku Sumitomo Underground Hall (新宿住友地下ホール).
atmoscon is a culture event centered on sneakers and music, hosted by Foot Locker atmos Japan LLC. With roots in baseball, NEW ERA has long been connected to sports, music, fashion, and other forms of culture, and now makes its first appearance at atmoscon. At the venue, limited-edition caps from the first triple collaboration between NEW ERA, Major League Baseball (MLB), and TRADMAN’S BONSAI, which works to share bonsai, a traditional Japanese culture, with the world and pass it on to the next generation, will go on sale.
The NEW ERA booth brings in the aesthetic of TRADMAN’S BONSAI to create a space where traditional Japanese culture and baseball culture meet. Two experiences are planned. One is a bonsai workshop limited to only 16 participants over the two days, using the world's first NEW ERA × MLB bonsai pots. The other is the BAT CATCH CHALLENGE, an interactive activation where participants can win a limited NEW ERA × MLB bandana.
NEW ERA® × MLB × TRADMAN’S BONSAI Limited Caps
This is the first triple collaboration between NEW ERA, MLB, and TRADMAN’S BONSAI.
The collection brings together baseball heritage and traditional Japanese beauty. Created in collaboration with TRADMAN’S BONSAI, the caps feature the logos of the New York Yankees, Los Angeles Dodgers, and San Diego Padres rendered entirely in black. The rich texture of black melton fabric and the dimensional look of raised embroidery give the minimalist design a quiet presence.
Lineup (all prices include tax)
- 9FIFTY™: ¥9,900 each
The right side of every cap features a tonal (same-color) TRADMAN’S BONSAI embroidery.
- Sold exclusively at the atmoscon 2026 venue.
- Sales and payment take place at the atmos main register inside the venue.
- The caps will not be sold at the NEW ERA booth at atmoscon 2026, at NEW ERA stores, or on the NEW ERA official online store.
atmoscon 2026 NEW ERA Booth
The NEW ERA booth incorporates the aesthetic of TRADMAN’S BONSAI to create a space where traditional Japanese culture and baseball culture intersect. Within a minimalist space accented with bonsai, the booth displays the limited triple-collaboration caps, official MLB props, bonsai works by TRADMAN’S BONSAI, and an official MLB bat bearing the logos of NEW ERA, MLB, and TRADMAN’S BONSAI.
- Venue: Shinjuku Sumitomo Building, 三角広場 (Sankaku Hiroba) 1F, Booth G-5
- Dates: Saturday, October 31 and Sunday, November 1, 2026
- Hours: 10:00 AM–6:00 PM on both days (early entry from 10:00 AM, general admission from 11:00 AM)
Experience 1: NEW ERA® BONSAI WORKSHOP WITH TRADMAN’S BONSAI
This limited workshop, led by an instructor from TRADMAN’S BONSAI, is open to people who buy the collaboration cap. Participants use a special pot modeled on a NEW ERA cap, created as the world's first NEW ERA × MLB bonsai pot. With guidance from the instructor, each participant styles their own bonsai and can take the finished piece home. It is a paid program limited to 8 people per session and 16 people in total over the two days.
New York Yankees
Los Angeles Dodgers
San Diego Padres
- Dates and times: Saturday, October 31, 4:00 PM–5:30 PM, and Sunday, November 1, 4:00 PM–5:30 PM
- Capacity: 8 people per session, 16 people in total
- Eligibility: People who buy the collaboration cap inside the atmoscon 2026 venue
- Fee: ¥18,000 (tax included)
- How to apply: After buying the eligible cap at the venue, pay the participation fee at the NEW ERA booth. A numbered ticket is handed out once payment is complete.
- Payment method: Pay cashless by opening the "Square" payment screen from the QR code provided by staff.
Notes:
- Registration closes as soon as capacity is reached.
- Because there are restrictions on taking bonsai out of the country, only people residing in Japan can take the finished bonsai home.
- Children can take part when accompanied by a parent or guardian.
- Cancellation and refund details will be explained at the time of application.
Experience 2: BAT CATCH CHALLENGE and a Limited NEW ERA × MLB Bandana
Held at times separate from the bonsai workshop, the BAT CATCH CHALLENGE is an interactive activation in which participants try to catch falling bat-shaped sticks with good timing.
People who follow all of the official Instagram accounts of NEW ERA, MLB Japan, and TRADMAN’S BONSAI can take the challenge once per person. The game tests reflexes by asking players to catch all three bats, and those who succeed receive a limited NEW ERA × MLB bandana. Everyone who takes part in the challenge also receives an original sticker.
NEW ERA × MLB limited bandanas (New York Yankees, Los Angeles Dodgers, San Diego Padres)
New York Yankees
Los Angeles Dodgers
San Diego Padres
NEW ERA × MLB × TRADMAN’S BONSAI limited stickers (Black and Green)
The limited bandanas and original stickers are available in limited quantities and will end once they run out.
atmoscon 2026 Event Information
- Event name: atmoscon 2026
- Theme: PLAYGROUND for Next Generations
- Dates: Saturday, October 31 and Sunday, November 1, 2026
- Venue: Shinjuku Sumitomo Building, 三角広場 (Sankaku Hiroba) / 新宿住友地下ホール
- Address: 2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- Organizer: Foot Locker atmos Japan LLC
Major League Baseball trademarks and copyrights are used with permission of Major League Baseball. Visit MLB.com.
